 The video begins with Beyoncé dancing in front of a target before moving to her putting on <unk> and lipstick next to two other men in a room full of neon framed mirrors . The men then pull a dress onto her and as the chorus begins , she walks by several women dancing on neon boxes before beginning to do a dance routine with them . As the chorus ends , she is shown surrounded by several men in a dark room and dancing in front of <unk> @-@ like walls . The video then moves to her walking down a neon catwalk . As the bridge starts , she begins doing a fierce dance routine , while constantly switching dresses . A scene is then shown with her dancers pretending to be <unk> swarming her with microphones , before ending with Beyoncé <unk> her hair in front of the target . Sal Cinquemani of Slant Magazine gave a negative review for the video , describing it as " <unk> edited " . He further commented that it " plays out like a cheap fashion show for House of <unk> instead of the couture @-@ as @-@ weapons anthem it should be " . 
