 <unk> Management is defined as when an individual attempts to present an acceptable image to those around him or her verbally or <unk> ( 480 ) . This definition is based on Goffman ’ s idea that individuals see themselves as others view them , so in essence they attempt to see themselves as if they are outside looking in ( 480 ) . Goffman also dedicating this work to discover the subtle ways humans present acceptable images by concealing information that may conflict with the images for a particular situation . For instance , concealing tattoos when applying for a job in which tattoos would be inappropriate , or hiding a bizarre obsession such as collecting / interacting with dolls which society as a whole may see as abnormal . 
