 <unk> Miyamoto 's direction , the development team used elements new and inconsistent with the series as Super Mario Land shrunk elements of the series to fit the portable device 's small screen . Yokoi , the head of R & D1 , served as producer , and <unk> <unk> served as director . They had previously developed <unk> ( 1986 ) and Kid Icarus ( 1986 ) together , and the two subsequently designed the Game Boy — Yokoi on its industrial design , and <unk> on its engineering . Their Super Mario Land was planned as the portable console 's showcase title until <unk> Rogers brought Tetris to Nintendo of America and convinced <unk> <unk> that the addictive computer game would help Nintendo reach the largest audience . The company subsequently chose to bundle Tetris with every Game Boy purchase . 
