 In May 1944 , it was announced that broadcast performers must organize themselves into a union , and that this union would be the only one permitted to operate in Argentina . Shortly after the union formed , Eva Duarte was elected its president . Fraser and Navarro speculate that Juan Perón made the suggestion that performers create a union , and the other performers likely felt it was good politics to elect his mistress . Shortly after her election as president of the union , Eva Duarte began a daily program called Toward a Better Future , which <unk> in soap opera form the accomplishments of Juan Perón . Often , Perón 's own speeches were played during the program . When she spoke , Eva Duarte spoke in ordinary language as a regular woman who wanted listeners to believe what she herself believed about Juan Perón . 
