 " Freakum Dress " was generally well received by music critics who complimented Beyoncé 's vocals as well as the assertiveness with which she delivers the lyrics . Many of them also noted that the beat of song <unk> very well with the vocal arrangement and the instruments used . The music video for the song was directed by Ray Kay , with co @-@ direction from Beyoncé , for the B 'Day Anthology Video Album ( 2007 ) . It features Beyoncé dancing with women of different ages , races , and sizes . Thirty metallic dresses were designed by Tina Knowles and were used in the production . Beyoncé explained that the main reason behind shooting a video for the song was to show what a " freakum dress " looks like . The song was part of the set lists during Beyoncé 's worldwide tours The Beyoncé Experience ( 2007 ) and I Am ... World Tour ( 2009 – 10 ) . Later , in 2012 , the song was performed during her revue Revel Presents : Beyoncé Live . 
