 The script prominently features KaBOOM ! , a real @-@ life charitable organization that builds playgrounds in locations all over the United States . Parks and Recreation included the charity in the episode as part of a charity campaign called " I <unk> " , sponsored by the Entertainment Industry Foundation . The campaign involves more than 60 shows on NBC ABC , CBS , Fox and several other networks , all of which <unk> real @-@ life charities in an effort to encourage volunteerism . Greg Daniels , the series executive producer and co @-@ creator , was responsible for choosing the KaBOOM ! charity . In an editorial featured on The Huffington Post after the " Kaboom " aired , KaBOOM ! chief executive officer <unk> Hammond called the episode " Ka @-@ <unk> ! " and said , " The writers certainly captured the spirit that fuels each of our ( playground ) builds – something that inspires volunteers to continue their great work and strive even harder to give back to their communities . " 
