 The music video was co @-@ directed by Ray Kay and Beyoncé for the B 'Day Anthology Video Album , which was released the same month : it was one of eight videos shot in two weeks for the album . The choreography was done by Danielle <unk> and <unk> ' <unk> , who used a 1980 ’ s retro set . Beyoncé explained the concept of the video at MTV : " It 's probably the most flamboyant video , and the metallic dresses are so beautiful , they added so much color . I had to do a video for this song . Everyone wanted to know what a ' freakum dress ' was , and you can 't really explain it , you have to see it . Everyone has their own version , so we had so many women — of different races , sizes , shapes , ages — because we all have those dresses we pull out when we need to shut it down . " 
