 After his release from prison , Juan Perón decided to campaign for the presidency of the nation , which he won in a landslide . Eva campaigned heavily for her husband during his 1946 presidential bid . Using her weekly radio show , she delivered powerful speeches with heavy populist rhetoric urging the poor to align themselves with Perón 's movement . Though she had become wealthy from her radio and modeling success , she highlighted her own humble upbringing as a way of showing solidarity with the impoverished classes . 
