 G.I. Joe : Retaliation is a 2013 American military science fiction action film directed by Jon M. Chu , based on Hasbro 's G.I. Joe toy , comic and media franchises . Written by Rhett Reese and Paul <unk> , the film is a sequel to 2009 's G.I. Joe : The Rise of Cobra while also serving as a soft reboot of the franchise . 
