 In her 2001 work Measuring Up : How Advertising <unk> Self @-@ Image , Vickie <unk> Shields stated that the work was " unique at the time for employing a method now being labeled ' <unk> content analysis ' " and that it " [ provided ] the base for textual analyses ... such as <unk> and <unk> approaches " . She also noted that feminist scholars like Jean <unk> " [ built ] their highly persuasive and widely circulated findings on the nature of gender in advertising on Goffman 's original categories " . 
