 The video was made available for download through the iTunes Store on 13 March 2012 , in conjunction with the digital release of Happy to You . It later premiered on YouTube on 14 March 2012 . It received generally positive reviews . Amber <unk> of The Huffington Post stated that it lacked a plotline , but praised its production . Tom <unk> of <unk> called it " <unk> <unk> " and wrote , " I don 't think it 's supposed to be depressing , but it totally is . " 
