 noitulovE is the fifth television / cinema piece in the Good things come to those who wait series , and its premiere marked the end of a four @-@ year hiatus . The advert and its associated campaign were a critical and financial success . It received over 30 awards from professional organisations in the advertising and television industries , and was the most @-@ awarded commercial worldwide in 2006 . The impact of the campaign was such that during a period in which the UK beer market experienced a substantial decline in revenue , Guinness reported that its year @-@ on @-@ year earnings within the region had noticeably increased . At the same time , Guinness achieved its highest @-@ ever volume and value shares and became the market leader within the region . This was attributed in no small part to the positive reception of noitulovE . 
