 noitulovE was well received by critics within the advertising and television industries , and was predicted to win the 2006 Cannes Lions Film Grand Prix , one of the advertising industry 's highest awards . Advertising Age said of the piece : " A flawless <unk> production to an irresistible piece of music <unk> a brilliant , <unk> witty new iteration of a longstanding , unique positioning . This isn 't just great advertising ; it is perfect advertising . " <unk> <unk> , Executive Creative Director for Del <unk> <unk> <unk> & <unk> remarked on the campaign in the run @-@ up to the festival , saying " noitulovE is , in my opinion , the best . [ ... ] This execution is absolutely incredible , as is the production . " The main competition for the prize was thought to be the Australian Big Ad for Carlton draught beer , and the British <unk> , for Sony 's <unk> line of high definition television sets . After the three received Gold Lions in the Film category , they were shortlisted by the judges as contenders for the Grand Prix . Ultimately , the honour went to noitulovE . After the decision , David <unk> , president of the jury which determined the outcome , said " It 's a very very strong ad . A lot of the jurors felt that it was not only a stand @-@ alone , remarkable ad , but also a triumphant return for a fabulous campaign . " The victory placed director Daniel Kleinman at Number 29 in The Independent 's list of the Top 50 <unk> of 2006 . 
