 In the beginning of the episode , the Simpsons watch a television program called Cash in Your Legacy , which is a parody on the PBS program <unk> <unk> . Arthur Fortune is a parody of Branson and Fortune Megastore is a reference to Branson 's international record shop chain Virgin <unk> . On the cover of <unk> Beat , a magazine that Burns reads in the episode , business magnates Bill Gates and Rupert Murdoch can be seen . In a scene in the episode , Burns assumes that " Don McNeill and his <unk> Club " is currently the most popular radio program . Don McNeill 's <unk> Club was a real radio program that , according to Scully , Swartzwelder used to listen to . <unk> 's film The <unk> is also referenced in the episode . Burns ' unveiling of the Loch Ness Monster is ruined as the numerous camera flashes blind him , causing him to knock over some lights , starting a fire . This is a reference to the film King Kong , although in the film the flashes <unk> the captured gorilla Kong , as opposed to his <unk> . 
