 <unk> is one other element to framing that is essential . " The participants will be bound by norms of good manners : through frequency and length of turns at talk , through topics avoided , through <unk> in regard to references about self , through attention offered eagerly or begrudgingly @-@ through all these means , rank and social relationship will be given their due . " Certain things can and will be said in one scenario that would never be uttered in another . An awareness of these social <unk> is critical , just as is an awareness of the audience . Depending on who you ’ re speaking with ( a teacher , a child , a loved one , a friend , a pet , etc . ) you will curve your speech to fit the frame of what your intended audience is expecting . 
