 The Game Boy was released in Japan in April 1989 , North America in July , and Europe in September 1990 , and Super Mario Land was a launch title . The game 's official first released was on April 21 , 1989 , in Japan , and its North American release followed in August . About 22 years later , Super Mario Land was released for the Nintendo 3DS via Virtual <unk> on June 6 , 2011 , as one of its opening titles . Its added features include an increased size ( about 60 percent <unk> ) and an optional " shades of green " color palette to match the effect of the original Game Boy 's monochrome . 
