 Made on a budget of ₹ 350 million , the production was launched on 2 March 2008 while principal photography commenced on 19 March 2008 . The cinematography was done by K. K. Senthil Kumar , and was edited by <unk> <unk> Rao . Production design was done by R. Ravinder , while the action sequences were choreographed by Peter <unk> and the duo of Ram — <unk> . The visual effects were designed by R. C. Kamalakannan , with assistance from Adel Adili and Pete Draper . It is the first Telugu film to list a " visual effects producer " in its credits . The soundtrack was composed by M. M. Keeravani , who collaborated with Kalyani <unk> to score the background music . 
