 Magadheera was the first Telugu film in India to have a home media release in Blu @-@ ray format . During the release announcement , Allu <unk> said that although they initially were reluctant to go for it , given the fact that there were approximately only 2500 Blu @-@ ray devices in Andhra Pradesh , the overwhelming demand for it made him rethink the decision . He added , " <unk> this vision with us was Sri <unk> Videos , the largest home @-@ video label in Andhra Pradesh . Together , we 're bringing out Magadheera on Blu @-@ ray . Though <unk> Videos released <unk> 's King ( 2008 ) on Blu @-@ ray , it was only for the overseas market . This makes Magadheera the first Blu @-@ ray film to be released in India and with a bonus disc with additional footage . We 're also a holding a press event on this regard to officially announce the launch of the movie on DVD and Blu @-@ ray . " 
