 It was also McCartney 's first album to be available as a digital download . Promotion for the album came in several forms , such as a worldwide listening party at over 10 @,@ 000 Starbucks stores on the day of the album 's US release , with an <unk> of 6 million people hearing the album . At ten of the Starbucks stores , fans contributed in a video tribute , that aired on the internet on 18 June 2007 . Other promotions included a limited edition Paul McCartney Starbucks card , similar to what they had done for Ray Charles 's Genius Loves Company , the Starbucks @-@ owned satellite radio station <unk> Channel made a program about McCartney and the album , released one song prior to the album on iTunes , performed at iTunes Festival : London , and playing free shows . It was ranked at number 90 on the top @-@ 100 of the Billboard Year @-@ end chart , and number 177 on the UK year @-@ end chart . The album won awards for the Best PR Campaign award at the Music Week Awards ceremony , and the Online / Digital Campaign award by New Media Age . The album reportedly sold 105 @,@ 000 copies in his homeland until it was given away the standard version of the CD in a unique slip @-@ case as part of a promotion with British newspaper The Mail on Sunday for free , with the 18 May 2008 edition . 
