 After the completion of the film 's 175 day run , novelist S. P. <unk> accused the film of being based on a novel that he had written and published as a serial under the title <unk> in a monthly magazine in 1998 . He demanded that filmmakers compensate him for using his idea without consent , and threatened to take legal action if the producers did not heed his demands , or remade the film in another language . He added that he deserved to be credited for the story and alleged that Allu Arjun and Allu <unk> were trying to postpone his acknowledgment by discussing the issue with him . 
