 Jordan 's yearly income from the endorsements is estimated to be over forty million dollars . In addition , when Jordan 's power at the ticket gates was at its highest point , the Bulls regularly sold out both their home and road games . Due to this , Jordan set records in player salary by signing annual contracts worth in excess of US $ 30 million per season . An academic study found that Jordan 's first NBA comeback resulted in an increase in the market <unk> of his client firms of more than $ 1 billion . 
