 The Peach Bowl game was created in 1968 by the Lions Club of Atlanta as a means to attract tourism to the city . First played at Grant Field on the campus of Georgia Tech , the game was moved to Fulton County Stadium in 1971 . By the mid @-@ 1980s , the Peach Bowl was facing hard times . At the time , NCAA guidelines for bowls required 75 percent of gross receipts to go to participating schools , with 33 percent of tickets to the game also required to go to each school . In 1983 , the NCAA threatened to <unk> the Peach Bowl 's charter when ticket sales <unk> around 25 @,@ 000 with a week to go before the bowl . Last @-@ minute sales saved the game , as attendance at the 1983 game climbed to 40 @,@ 000 and a new television contract allowed the bowl to make a <unk> of $ 580 @,@ 000 to each team . Still , the bowl 's future was in doubt . 
