 The idea for the film originated from a suggestion by Michael <unk> Gibson , who had made the 2005 documentary 24 <unk> on <unk> . Gibson , a producer on the film , met with co @-@ director Nic Hill . Gibson financed Hill 's travels while making the film . The working title for the film was Truth in Numbers : The Wikipedia Story . Gibson chose to finance the film through a request for funding from Internet visitors ; the initial request drew in US $ 20 @,@ 000 in initial investment . The production team made their initial work on the project known to Internet viewers via the website <unk> Another collaborative website focused on the documentary was formed at <unk> , located at <unk> Regarding his financing strategy , Gibson commented to the San Francisco Chronicle , that smaller incremental donations from multiple individuals showed genuine interest in his initiative . 
