 In 1958 Goffman became a faculty member in the sociology department at the University of California , Berkeley , first as a visiting professor , then from 1962 as a full professor . In 1968 he moved to the University of Pennsylvania , receiving the Benjamin Franklin <unk> in Sociology and Anthropology , due largely to the efforts of Dell <unk> , a former colleague at Berkeley . In 1969 he became a fellow of the American Academy of Arts and Sciences . In 1970 Goffman became a <unk> of the American Association for the Abolition of <unk> Mental <unk> and <unk> its Platform Statement . In 1971 he published Relations in Public , in which he tied together many of his ideas about everyday life , seen from a sociological perspective . Another major book of his , Frame Analysis , came out in 1974 . He received a <unk> Fellowship for 1977 – 78 . In 1979 , Goffman received the <unk> @-@ Mead Award for Distinguished Scholarship , from the Section on Social Psychology of the American Sociological Association . He was elected the 73rd president of the American Sociological Association , serving in 1981 – 82 ; he was , however , unable to deliver the presidential address in person due to progressing illness . 
