 At the June 24 , 2013 stop in Houston , Texas on the Dollar and a Dream concert tour , J. Cole brought out Kendrick Lamar to perform the song , along with the J. Cole @-@ produced " <unk> " . In June 2013 , MTV reported that " Forbidden Fruit " would be released as the third single from Born Sinner . On August 1 , 2013 , the song impacted American mainstream urban radio . 
