 The delay " <unk> " the film industry , according to <unk> , because Paramount had already implemented a substantial advertising campaign beginning with a Super Bowl commercial , because " warehouses full of " toys were waiting for the film 's launch , and because it was one of only three Paramount @-@ produced films scheduled for Summer 2012 ( along with The Dictator and Katy Perry : Part of Me ) . The studio also wanted to avoid competing with Tatum 's Magic Mike , also scheduled for June 29 , <unk> reported . 
