 In Frame Analyses , Erving Goffman provides a platform for understanding and interpreting the interaction between individuals engaging speech communication . In the chapter “ The Frame Analyses of Talk , ” the focus is put on how words are exchanged and what is being said , specifically in informal talk or conversation . The concept of framing is introduced through an exploration of why <unk> occur in these basic , everyday conversations . He argues that they are more errors in verbal framing than anything else . The types of frames Goffman is considering are discussed in previous sections of the book , “ <unk> , <unk> , frame breaks , <unk> , and , of course , frame disputes . ” That a frame can assume so many forms is the basis of his analyses , “ these <unk> are subject to a multitude of different <unk> - the warrant for a frame analysis in the first place . ” 
