 The project had not yet been <unk> when the agency approached Daniel Kleinman , known for his work on James Bond title sequences , with the intention of taking him on as a director . After looking over the concept pitch and a rough draft of the script , Kleinman 's immediate impressions were that the idea was " fresh " , " an opportunity to try out some new techniques " , and that it would " put Guinness back on track , doing a big ' <unk> ' idea " . 
