 Production for the film was officially launched on 2 March 2008 at <unk> in Hyderabad . B. V. S. N. Prasad co @-@ produced the film with Allu Aravind under his production banner , Geetha Arts . M. <unk> was announced as the dialogue writer while Rajamouli 's usual associates K. K. Senthil Kumar , <unk> Venkateswara Rao and M. M. Keeravani worked on the film 's cinematography , editing and music respectively . 
