 Jordan also has been associated with the <unk> <unk> cartoon characters . A Nike commercial shown during 1992 's Super Bowl <unk> featured Jordan and <unk> Bunny playing basketball . The Super Bowl commercial inspired the 1996 live action / animated film Space Jam , which starred Jordan and <unk> in a fictional story set during the former 's first retirement from basketball . They have subsequently appeared together in several commercials for MCI . Jordan also made an appearance in the music video of Michael Jackson 's " Jam " ( 1992 ) . 
