 Jordan is also known for his product endorsements . He fueled the success of Nike 's Air Jordan <unk> , which were introduced in 1985 and remain popular today . Jordan also starred in the 1996 feature film Space Jam as himself . In 2006 , he became part @-@ owner and head of basketball operations for the then @-@ Charlotte Bobcats , buying a controlling interest in 2010 . In 2015 , as a result of the increase in value of NBA franchises , Jordan became the first billionaire NBA player in history and the world 's second @-@ richest African @-@ American . 
