 Due to increased demand and greater social acceptance , condoms began to be sold in a wider variety of retail outlets , including in <unk> and in discount department stores such as Wal @-@ Mart . Condom sales increased every year until 1994 , when media attention to the AIDS pandemic began to decline . The phenomenon of decreasing use of condoms as disease <unk> has been called prevention fatigue or condom fatigue . Observers have cited condom fatigue in both Europe and North America . As one response , manufacturers have changed the tone of their advertisements from scary to humorous . 
