 Don 't take it personally was developed over the course of a month , and was released as a free download on April 4 , 2011 . It was written and developed by Christine Love , with artwork made for the game by <unk> @-@ Cyanide , artwork licensed from <unk> and <unk> After , and with music licensed from <unk> <unk> and <unk> . It was created using the <unk> <unk> engine . It was Love 's longest game to date , and her first attempt at a game with a branching storyline . It was intended as " a spiritual sequel of sorts " to Digital : A Love Story , a 2010 game by Love . The game was made for <unk> ( National <unk> <unk> Game Writing Month ) , a month @-@ long contest in the vein of National Novel Writing Month ( <unk> ) where developers attempt to create a visual novel in one month . Love 's favorite character to write was Kendall . 
