 In 2004 , Guinness launched a retrospective television advertising campaign promoting Guinness Extra Cold stout , featuring new ten @-@ second versions of commercials broadcast between 1984 and 2004 . These included Mars ( with <unk> <unk> reprising his role as the " Pure Genius " ) , <unk> , Fish Bicycle , Surfer , and Bet on <unk> noitulovE joined the campaign in 2006 , and was the only piece to receive more than one new version . In the first of these , the patrons are <unk> only seconds after taking their first sip of Guinness in a glacier identical to the one which appeared half @-@ way through the original spot . In the second , the sea through which the three fish bound backwards in the original spot is frozen while the trio are in mid @-@ leap , leaving the characters <unk> across the surface . In the final version , the <unk> pool at the end of the original spot freezes while the mudskippers are taking their drink , and the protagonists ' <unk> are left stuck in the ice . 
