 Jordan is one of the most marketed sports figures in history . He has been a major spokesman for such brands as Nike , Coca @-@ Cola , <unk> , <unk> , McDonald 's , Ball Park Franks , <unk> , <unk> , <unk> , and MCI . Jordan has had a long relationship with <unk> , appearing in over 20 commercials for the company since 1991 , including the " Be Like Mike " commercials in which a song was sung by children wishing to be like Jordan . 
