 In 1865 , Dr William Penny <unk> of Wenlock helped set up the National Olympian Association , which held their first Olympian Games in 1866 at The Crystal Palace in London . This national event was a great success , attracting a crowd of over ten thousand people . In response , that same year the Amateur Athletic Club was formed and held a championship for " gentlemen amateurs " in an attempt to reclaim the sport for the educated elite . Ultimately the " <unk> " ethos of the <unk> won through and the <unk> was reconstituted as the Amateur Athletic Association in 1880 , the first national body for the sport of athletics . The AAA Championships , the de facto British national championships despite being for England only , have been held annually since 3 July 1880 with breaks only during two world wars and 2006 – 2008 . The AAA was effectively a global governing body in the early years of the sport , <unk> its rules for the first time . 
