 Striker Bobby Ham , whose 18 goals had helped City into Division Three , was again top goalscorer the following season , but the club 's stint in Division Three was short @-@ lived . Once Ham , and fellow Bradford @-@ born striker Bruce <unk> , who scored 60 goals during seven seasons with the club , both left , City were relegated back into the bottom division in 1971 – 72 . The spell in Division Three had also been notable for the debut of <unk> <unk> , who went on to play a record 502 league games during 14 seasons with the club . City spent five seasons back in Division Four . In 1975 – 76 they had their best FA Cup run in more than 50 years after defeating Norwich City , before they were knocked out in the quarter @-@ finals by eventual winners Southampton 1 – 0 . A year later more than 40 goals from the trio of Dominican striker Joe Cooke , Terry Dolan and Don <unk> helped City to another promotion when they finished in fourth position . The club 's board failed to strengthen the squad the following season , resulting in an instant return to Division Four . Under new manager George Mulhall , City spent three seasons in mid @-@ table , although a late spell of form nearly earned promotion in 1979 – 80 . 
