 The <unk> of the Dylan 07 marketing campaign was a reminder that Dylan 's commercial profile had risen considerably since the 1990s . This first became evident in 2004 , when Dylan appeared in a TV advertisement for Victoria 's Secret lingerie . Three years later , in October 2007 , he participated in a multi @-@ media campaign for the 2008 <unk> <unk> . Then , in 2009 , he gave the highest profile endorsement of his career , appearing with rapper <unk> in a Pepsi ad that debuted during the telecast of Super Bowl <unk> . The ad , broadcast to a record audience of 98 million viewers , opened with Dylan singing the first verse of " Forever Young " followed by <unk> doing a hip hop version of the song 's third and final verse . 
