 Kleinman contacted a pair of Canadian graphic novel artists to begin the <unk> process . <unk> the commercial meant that the agency could determine how much of the £ <unk> budget to <unk> to each section , and provided them with visuals to use as part of the presentation to Diageo when pitching the various concepts for a decision on which to pursue . The effort paid off and approval was given to move ahead with production . 
