 Shot by November 2012 , the music video was characterised , in several MTV News interviews , as " bigger than anything we 've done before " by <unk> <unk> , as " a lot of hard work " by Payne , as " pure <unk> " by Louis <unk> , and as " I wouldn 't say [ it 's ] comedy , it 's all tongue @-@ in @-@ cheek " by <unk> . <unk> worldwide on <unk> on 7 January 2013 , the music video depicts the band shooting different scenes via a green screen , dressed as sailors , <unk> , <unk> and <unk> . The video features scenes reminiscent of the films South Pacific , To <unk> a Thief , <unk> Rock and Beach <unk> <unk> , as well as the iconic music videos of songs such as The Beach Boys ' " Surfer Girl " , Elvis Presley 's " Blue Hawaii " and <unk> 's " Mein Land " , among others . 
