 The video was made available for download through the iTunes Store on 13 March 2012 , in conjunction with the digital release of Happy to You . It later premiered on YouTube on 14 March 2012 . It received generally positive reviews . Amber Genuske of The Huffington Post stated that it lacked a plotline , but praised its production . Tom Breihan of Stereogum called it " slapsticky absurdism " and wrote , " I don 't think it 's supposed to be depressing , but it totally is . " 
