 In a 2005 dispute with the NFA over issues including brand development and advertising , Burger King severed its relations with the group . Claiming that the NFA was resisting structural changes that BK was making in regards to pricing , hours and its new gift card program , CEO John <unk> claimed " many instances of the NFA 's non @-@ cooperation and affirmative disruption of efforts to improve the Burger King system " were the reason for the break . The company also announced that it would be diverting a $ 1 million ( USD ) NFA advertising subsidy into the company 's own advertising fund . In a response , the NFA chairman Daniel Fitzpatrick responded in a letter to Burger King 's parent stating that " to sever relations with the ... NFA is extremely regrettable " and based on " an erroneous set of facts , innuendo and rumor " claimed that the company owed the NFA $ 1 @.@ 7 million in total subsidy funds . The two sides settled their differences in April 2006 when Burger King agreed to pay the disputed subsidy funds to the group . Additionally , Burger King announced that it would honor an October 2004 deal in regards to compensation for the operation of the annual Burger King / franchise convention . 
