 The case became known as " The Jif Lemon case " , and was settled in 1990 in the Court of Appeal . It was ruled that a sufficient public recognition of Jif 's packaging was existent , which created an established reputation for the brand . The ruling stated that consumers would be " likely to believe that the ReaLemon was a Jif Lemon when they saw it on a supermarket shelf . " The ruling in Reckitt & Colman 's favour occurred even though Reckitt & Colman did not register the plastic lemon packaging . 
