 " Send It On " is a song performed by American recording artists Demi Lovato , the Jonas Brothers , Miley Cyrus and Selena Gomez . The group , billed as Disney 's Friends for Change , stems from Disney 's environmental initiative of the same name . " Send It On " was written by Adam Anders , Nikki Hassman , and Peer Åström and produced by Anders and Åström . The song was released on August 11 , 2009 by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations . In regard to the song and the campaign , the six singers noted that it is a good cause and that it is one dear to them . The ballad is lyrically about passing on an environmentalist message . 
