 Mackail asserted that Morris became " a manufacturer not because he wished to make money , but because he wished to make the things he manufactured . " Morris & Co . ' s designs were fashionable among Britain 's upper and middle @-@ classes , with biographer Fiona MacCarthy asserting that they had become " the safe choice of the intellectual classes , an exercise in political <unk> . " The company 's unique selling point was the range of different items that it produced , as well as the ethos of artistic control over production that it emphasised . 
