 Endtroducing ..... received widespread acclaim from critics when it was first released . Alternative Press called it " an undeniable hip @-@ hop masterpiece " showing " DJ Shadow remembers that sampling is an art form " , while David <unk> from The Guardian said the record was " not only one of the most daring and original albums of recent times , but also one of the loveliest . " In Playboy , Robert Christgau claimed that while listeners unfamiliar with its style of music would not find the tracks as powerful , " they are so rich and eclectic , and spun out with such a sense of flow , that this album establishes the kind of convincing aural reality other British techno experimenters only fantasize about . " Tom Wilkes of Melody Maker wrote : " The album flips hip hop inside out all over again like a reversible glove , and again , and again , and each time it 's sudden and new . I am , I confess , totally confounded by it . I hear a lot of good records , but very few impossible ones ... You need this record . You are incomplete without it . " Author and rock critic Greil Marcus published a glowing review of the album in his " Real Life Rock Top Ten " column for Interview , where he called it " absolutely modern – which is to say ambient @-@ dreamy and techno @-@ abstract " and " quite brilliant throughout " . 
