 After he became a starter for the Knicks , the Associated Press called Lin " the most surprising story in the NBA " . Bloomberg News wrote that Lin " has already become the most famous [ Asian American NBA player ] " . Knicks fans developed nicknames for him along with a new lexicon inspired by his name , Lin . Most popular was the word Linsanity , the excitement over the unheralded Lin . Time.com ran an article titled , " It 's Official : Linsanity Is for Real " . 
