 Vikram has promoted various social causes and appeared as the Youth Envoy for the United Nations Human Settlements Programme in 2011 . He has been a brand ambassador of Sanjeevani Trust and a school for special children , Vidya Sudha , which he stayed at during the making of Deiva Thirumagal as well as having long @-@ term associations with the Kasi Eye Care and running his own welfare association through the Vikram Foundation . In 2016 , he produced and directed the video to the flood relief anthem , Spirit of Chennai , as a tribute to the city 's volunteers following the 2015 South Indian floods . 
