 Khan is also recognized as a great villain outside of the Star Trek series . The Associated Press called the character " one of sci @-@ fi 's great villains " . In 2002 , the Online Film Critics Society 's 132 members voted Khan as the 10th Greatest Screen Villain of all time , the only Star Trek character to appear in the listing . In 2006 , Emmy Magazine voted Khan " TV 's Most Out @-@ of @-@ This @-@ World Character " , beating out other science @-@ fiction characters such as The Doctor and Commander Adama . Editors wrote that " Khan was so cool we would 've bought a Chrysler Cordoba if he 'd told us to , " referring to an ad campaign Montalbán appeared in for Chrysler . The character also had a cultural impact outside of Star Trek fandom ; a clip from The Wrath of Khan featuring Kirk screaming " <unk> ! " was one popular culture appropriation that became a " popular fad " driving the success of the website <unk> . 
