 Rosenberg gave Kahn one day to write a treatment , which Kahn finished in 45 minutes . He filmed Eminem 's and Rihanna 's parts on July 20 , 2010 ; scenes with Fox and Monaghan were shot three days later . By July 24 , 2010 , they finished the shoot . Kahn confirmed the completion of the director 's cut the next day . He said Fox 's involvement made the video powerful , commenting for Vibe : 
