 Big Cola was reported to enter a deal for promoting the film . The Kellogg Company and the Keebler Company built marketing campaigns around clips from the film . Sony launched a new augmented reality mobile application for the film using Qualcomm 's <unk> platform . Sony 's Dwight <unk> felt that the " use of augmented reality technology is a fun way of embracing the 3D aspects of the movie while nurturing the playful kid inside all of us who wants to collect items from their favorite superhero character to share with their friends and family . " Twizzlers challenged fans nationwide to help the hero build a virtual web of Twizzlers Twists to unlock prizes and exclusive content . D @-@ Box Technologies provide motion simulation for the film in select theaters . 
