 In the 2000s , economic decline in the music industry dramatically reduced readership and advertising from Billboard 's traditional audience . Circulation declined from 40 @,@ 000 in circulation in the 1990s to less than 17 @,@ 000 by 2014 . The publication 's staff and ownership were also undergoing frequent changes . In 2005 Billboard expanded its editorial outside the music industry into other areas of digital and mobile entertainment . 
