 The work of Thirty Seconds to Mars generated the interest of record producer Bob Ezrin , who had previously worked on several groundbreaking projects , including The Wall by Pink Floyd , Love It to Death by Alice Cooper , and Destroyer by Kiss . Thirty Seconds to Mars contacted Ezrin because they felt that he had the ability to help them achieve their own vision and create a distinct sound ; moreover , the band 's members grew up listing to his work with Pink Floyd , Kiss and Alice Cooper . Brian Virtue , who had previously worked with Jane 's Addiction , joined the band and Ezrin in producing the record . 
