 Former Sega of America senior producer Scot Bayless attributes the unsuccessful market to a lack of direction from Sega with the add @-@ on . According to Bayless , " It was a fundamental paradigm shift with almost no thought given to consequences . I honestly don 't think anyone at Sega asked the most important question : ' Why ? ' There 's a rule I developed during my time as an engineer in the military aviation business : never fall in love with your tech . I think that 's where the Mega @-@ CD went off the rails . The whole company fell in love with the idea without ever really asking how it would affect the games you made . " Sega of America producer Michael Latham offers a contrasting view of support for the add @-@ on , however , stating " I loved the Sega CD . I always thought the platform was under @-@ appreciated and that it was hurt by an over @-@ concentration of trying to make Hollywood interactive film games versus using its storage and extended abilities to make just plain great video games . " Former Sega of Europe president Nick Alexander commented on the Mega CD , saying " The Mega CD was interesting but probably misconceived and was seen very much as the interim product it was . I am afraid I cannot recall the sales numbers , but it was not a success . " 
