 Jif is sometimes used on pancakes . A well @-@ known advertising campaign introduced the catch @-@ phrase " Don 't forget the pancakes on Jif lemon day , " in reference to Shrove Tuesday , which is also referred to as Pancake Day . The campaign and slogan was devised by Reckitt and Colman . The Jif lemon @-@ shaped packaging aligned Jif with the consumption of pancakes on Shrove Tuesday in consumers ' minds , creating a strong link between the product and Shrove Tuesday . Due to the advertising campaign and marketing efforts , some consumers referred to Shrove Tuesday as " Jif Lemon Day " . Jif and pancakes is a popular combination on Shrove Tuesday . In 2000 , over 80 @,@ 000 Jif lemons were being produced per day to meet consumer demand for Pancake Day , beginning five weeks prior to Pancake Day . This occurred despite fresh lemons having greater availability during this time compared to other time periods . 
