 Air India 's mascot is the Maharajah ( Emperor ) . It was created by Bobby <unk> , the then @-@ commercial director of Air India , and Umesh Rao , an artist with J. Walter Thompson Limited in 1946 . <unk> stated that , " We call him a Maharajah for want of a better description . But his blood isn 't blue . He may look like royalty , but he isn 't royal " . Air India adopted the Maharajah as its mascot in 1946 . It was used in promoting it although initially designed only for the airline 's memo @-@ pads . The Maharajah was given a makeover in 2015 and the brand is represented by a younger version . 
