 A monthly My Little Pony : Friendship Is Magic comic began its run in November 2012 by IDW Publishing . The comic , like the show , is aimed to appeal to younger children with their parents , but includes various pop culture and fandom nods to draw in the older readers . IDW has reported that over 100 @,@ 000 copies of the first issue were been pre @-@ ordered , outselling numerous other comic for that month , and making it the best selling issue in IDW 's history , as well as one of the best selling single issue comics of 2012 . IDW have made plans to reprint the first issue to meet further demand as well as republish the first set as a standalone volume early in 2013 . The monthly comic and its separate " micro @-@ series " , featuring single issue stories that focus on one character , have regularly broken in the top 100 issues sold each month , one of the few non @-@ DC , non @-@ Marvel outside of The Walking Dead that appear in this list , and remain IDW 's top @-@ selling publication . 
