 The company 3ality Technica of Burbank , California produced some of the equipment . The film was reported to be the first to adopt 3ality Digital 's TS @-@ 5 wireless and handheld <unk> mirror rig . 3ality technology helped make it possible to avoid 2D to 3D conversion . Webb wanted a new 3D experience for Spider @-@ Man : " Because we 're shooting in 3D , I wanted to conceive of certain things very specifically for 3D . There 's an experimental component to 3D that 's fascinating and we 're experimenting with generating that point of view – so you feel what Peter Parker feels , you feel what Spider @-@ Man feels when he 's jumping over buildings and over the streets . " He felt that Spider @-@ Man was ideal for 3D , admitting that they " started making the movie around the time Avatar came out " which made every studio want 3D . This was Webb 's first film using the technique , and he did not want a force @-@ fit or clumsy conversion as he had seen in other films . Webb cited childhood films such as Creature from the Black Lagoon and House of Wax for inspirations to push the 3D in his film even further than the type of depth that James Cameron uses in his film . 
