 Before the brony fandom arose , Hasbro had introduced new My Little Pony toys , including convention @-@ exclusives , at the San Diego Comic Con International . With a brony element in attendance , the convention @-@ exclusive toys have reflected the brony culture ; a large poster was published in 2011 that included several background characters that had attracted the fandom 's interest . A pony toy named " Derpy " was made available for both the convention and My Little Pony Fair in 2012 . Toys " R " Us provided early , limited numbers of new toy based on the zebra character Zecora , due for release in late 2012 by Hasbro . Both Zecora and " Derpy " toys sold out within the first day of the convention . In 2014 , <unk> announced an association with Hasbro to create 3D printed versions of Friendship Is Magic characters , with fan artists creating and selling their designs under Hasbro 's license and approval . <unk> had previous published fan @-@ financed and <unk> models without Hasbro 's license prior to being asked to cease and desist such practice , the new approach with Hasbro 's blessing as been seen as helping to break down the walls between content and fans in the age of social media . 
