 The main event at No Surrender was a No Surrender Dog Collar match for the NWA World Heavyweight Championship between then @-@ champion Raven and the challenger Abyss . On the June 24 episode of Impact ! , James Mitchell returned to the promotion in a backstage segment with Abyss . Mitchell propositioned Abyss on the idea of an NWA World Heavyweight Championship match , which Abyss agreed to , creating a partnership between the two . With Mitchell as Abyss ' new manager , Abyss attacked Raven later during the show , setting up a match between the two at the PPV . Raven challenged Abyss to a Dog Collar match with " No Surrender " rules in which the only way to win was by pinfall at No Surrender on the July 1 episode of Impact ! , which was accepted . During the July 15 episode of Impact ! , Cassidy Reilly pledged his allegiance to Raven for past experiences in which Raven had saved him , going on to state he would be there to help Raven anytime he needed it . 
