 In North America , Walmart made a deal for the exclusive distribution of Black Ice , though a few independent music shops ordered copies of the album from foreign outlets . Angus declared that the band chose Walmart because the company is the biggest physical music retailer in America , which they believed to be " the best alternative to iTunes " . He also said , " There aren 't as many record stores these days , and <unk> are all over America . New York and Los Angeles and Chicago may be covered , but in the heartland of America , Walmart may be the only gig in town . " Walmart created over 3000 " Rock Again AC / DC Stores " with displays showcasing the band 's albums , branded clothing , the No Bull DVD , the video game AC / DC Live : Rock Band , and products from sponsors . Gary Severson , a Walmart senior vice president , said that AC / DC was one of the rare artists whose loyal fan @-@ base allowed them to display other merchandise along with the music . In October , MTV , Walmart and Columbia created " AC / DC Rock Band Stores " in cities without regular Walmart retail locations – New York 's Times Square and Los Angeles . " Black Ice " trucks were dispatched on the streets of these cities after the release , playing tracks and making stops each day to sell merchandise . Advertising agency Arnold Worldwide was awarded both Best Activity Generating Brand Volume by the Marketing Agencies Association , and Best Retail / Co @-@ Marketing Campaign by Promo Magazine for Black Ice 's marketing campaign . 
