 However , the music on Ecstasy has been criticised as being " directionless and floundered about within the framework of songs which appeared to be only half formed ideas , " which was due to the band 's in @-@ studio experimentation with different aspects of their guitar sound . In hindsight , Shields said that " even when we 'd finished it we didn 't like half the songs we 'd done . The record never came out right and it made us realise that we were still too twee " . In response to the band 's " unwanted reputation for jangly <unk> " , My Bloody Valentine later incorporated elements of American indie rock music and Shields customised his guitars ' tremolo systems , resulting in the band pioneering an alternative rock subgenre known as shoegazing . The term " shoegazing " , which was considered derogatory , was coined by Sounds journalists in the early 1990s to describe certain bands ' " motionless performing style , where they stood on stage and stared at the floor " . 
