 His pan @-@ Indian popularity has also prompted him to be regularly considered for brand endorsements . In 2005 , Vikram was signed as Coca @-@ Cola 's brand ambassador in Tamil Nadu . He has been the ambassador for Brooke Bond 3 Roses , <unk> General Finance and Leasing Ltd and <unk> Jewellers since 2010 . In 2015 , Vikram has endorsed Big Deal TV , a celebrity @-@ driven home shopping channel . 
