 Vikram has promoted various social causes with several of his charity work being linked to characters he had portrayed in his films . He has been a brand ambassador of Sanjeevani Trust and a school for special children Vidya Sudha , which he stayed at during the making of Deiva Thirumagal . Moreover , he has had a long @-@ term association since the making of his film Kasi with the Kasi Eye Care , which does free eye surgeries for the poor . Vikram has also set up The Vikram Foundation through his fan club to provide heart operations for the poor , educate poor children and rehabilitate victims from natural disasters . Every year Vikram has celebrated his birthday doing charity work across Tamil Nadu and in 2008 , he organised a camp where a thousand of his fans pledged their eyes in an eye donation appeal . 
