 Nielsen owned Billboard until 2009 , when it was one of eight publications sold to e5 Global Media <unk> e5 was formed by investment firms Pluribus Capital Management and Guggenheim Partners for the purpose of the acquisition . The following year , the new parent company was renamed to Prometheus Global Media . Three years later , Guggenheim Partners acquired Pluribus ' share of Prometheus and became the sole owner of Billboard . In December 2015 , Guggenheim Digital Media sold several media brands , including Billboard , to its own executive , Todd <unk> . He formed The Hollywood Reporter @-@ Billboard Media Group , which owns both Billboard and The Hollywood Reporter . 
