 Subsequent productions have received awards and nominations . The West End production received 5 Laurence Olivier Award nominations and later won the Audience Award for Most Popular Show at the 2010 award ceremony . The original Australian production received 6 Helpmann Awards out of 12 nominations , including Best Musical . Wicked was named the Best Musical of the Decade by Entertainment Weekly magazine and hailed " a cultural phenomenon " by Variety magazine . While not technically an " award " , the character of Elphaba was named 79th on Entertainment Weekly 's list of The 100 Greatest Characters of the Past 20 Years . 
