 Tony Brown holds a number of Albion 's club records . He has made the most appearances overall for the club ( 720 ) , as well as most appearances in the league ( 574 ) , FA Cup ( 54 ) and in European competition ( 17 ) . Brown is the club 's top scorer in the league ( 218 ) , the FA Cup ( 27 ) and in Europe ( 8 ) . He is also the club 's record scorer overall , with 279 goals . W. G. Richardson scored 328 goals for the club , but this includes 100 during the Second World War , which are not normally counted towards competitive totals . Richardson holds the club record for most league goals in a single season , scoring 39 times in 1935 – 36 . 
