 As well as providing thematic consistency with the original , the repetition of iconography also acted as a vital marketing tool . The marketing of the album was documented in an episode of the 1995 BBC television programme The Music Biz . Executives at Virgin Records thought that this was important to attract the target audience , who they believed no longer spent much time in record shops . They felt that similarities to the design of the first album , including Meat Loaf 's name in Gothic typography , would entice consumers of the 1977 album to purchase this . 
