 In designing the credit sequence for the film , graphic designer Daniel Kleinman was inspired by the cover of the 1953 British first edition of Casino Royale , which featured Ian Fleming 's original design of a playing card bordered by eight red hearts dripping with blood . Kleinman said , " The hearts not only represent cards but the tribulations of Bond 's love story . So I took that as inspiration to use playing card graphics in different ways in the titles , " like a club representing a puff of gun smoke , and slashed arteries spurting thousands of tiny hearts . In creating the shadow images of the sequence , Kleinman digitised the footage of Craig and the film 's stuntmen on the Inferno visual effects system , at Framestore CFC in London ; the actors ' silhouettes were incorporated into more than 20 digitally animated scenes depicting intricate and innovative card patterns . Kleinman decided not to use the female silhouettes commonly seen throughout the Bond title sequences , considering that the women did not fit with both the film 's spirit and the storyline following Bond falling in love . 
