 The song contains numerous pop culture references , like to the film The Dark Knight , the breakfast cereal Cheerios , the business figure Donald Trump , rapper M.C. Hammer and " We Major " , a song from West 's album Late Registration . On the unconventional structure of the song , Sputnikmusic 's Channing Freeman said that verses were " very lengthy - Kanye appears within the first minute and then drops out for good - but the droning beat is so mesmerizing that it 's barely even noticeable . " Andy Gill of The Independent explained the use of several guest appearances , writing " Kanye has never been short on ambition or ego , so it 's no surprise he should have his guests ( including such hip @-@ hop luminaries as Jay @-@ Z , Swizz Beats and RZA ) queue up on " So Appalled " to confirm in turn how ' this shit is fucking ridiculous ' " . 
