 The theatre was profitable by its second year , and earned the Old Strathcona Foundation $ 1 million between 1979 and 1989 . This was in no small part due to Grisdale 's vision of a repertory film house dedicated to championing the independent film genre . During his tenure , Grisdale also introduced live performances , including touring acts such as Sneezy Water 's " Hank Williams - The Show He Never Gave " . After firmly establishing the Princess as a significant alternative arts establishment in Edmonton , Frank Grisdale resigned and Susan Morrow became the manager in 1981 . Morrow expanded the theatre ’ s program to a glossy monthly magazine . The theatre was offering Saturday morning cartoons , student pricing , and yearly memberships which all contributed to its steadily increasing attendance . 
