 Burger King markets the Original Chicken Sandwich under several different names globally , including the Long Chicken , BK Chicken and Chicken Royal in the international markets it does business . The company also produces other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries in which it does business . To promote continuing interest in the product , Burger King occasionally releases limited @-@ time ( LTO ) variants in the line that have different toppings or ingredients such as ham , Italian sausage or pulled pork . Being one of the company 's major offerings , the Specialty Sandwiches are sometimes the center of product advertising for the company . Despite being a major product line in the company 's portfolio , Burger King has registered very few global trademarks to protect its investment in the products . 
