 Sir Bert Millichip served as Albion chairman from 1974 to 1983 , after which he chose to concentrate on his role as chairman of the Football Association . In 1996 the club became a Public limited company , issuing shares to supporters at £ 500 and £ 3000 each . The shares were quoted on the Alternative Investment Market , but the club withdrew from the stock exchange in order to become a private company again in 2004 . The name of the company thus reverted from West Bromwich Albion plc to West Bromwich Albion Limited , the latter becoming a subsidiary of West Bromwich Albion Holdings Limited . Current chairman Jeremy Peace took up the post in 2002 , after a rift between previous chairman Paul Thompson and manager Gary Megson forced Thompson to quit the club . 
