 Monaghan told MTV he thought the couple represents Eminem and Scott . The clip was produced by Kathy <unk> and Maryann <unk> of HSI Productions . Shortly before its release , Eminem reported in a press statement : " Joseph and I worked pretty closely together to make sure we got this right " . He said the difficult topic resulted in a powerful video because of the contributions of Rihanna , Fox and Monaghan . Fox donated her appearance fee to the <unk> House , a battered women 's shelter . On August 5 , 2010 , the video premiered on MTV and the music video website Vevo . 
