 West Bromwich Albion as a football club own many retail outlets around The Hawthorns stadium including its Megastore , its club store in Merry Hill and seasonally a club store for the first time in 2014 , in West Bromwich Town Centre . They also own the former Hawthorns Pub a Grade II listed building behind the West Stand on the corner of Halford 's Lane and the Birmingham Road . This is opening against the home fixture vs Southampton in September 2015 . It will be the official club fanzone with licensed bars , live music , fan favourites such as mascots and children activities as well as being shared with a high street food outlet . This is to compete with the famous The Vine pub in Roebuck Lane which a popular destination for all visiting and home football fans year @-@ in @-@ year @-@ out . 
