 In January 2012 , Bolt impersonated Richard Branson in an advertising campaign for Virgin Media . The campaign was directed by Seth Gordon and features the Virgin founder Branson to promote its broadband service . In March 2012 , Bolt starred in an advert for Visa and the 2012 Summer Olympics . In July 2012 , Bolt and <unk> launched Bolt ! , an Apple iOS game based on his exploits . Bolt ! quickly became the No. 1 app in Jamaica and climbed the UK iTunes charts to reach No. 2 on the list of Top Free Apps 
