 The moral code of our society is so demanding that no one can think , feel and act in a completely moral way . ... Some people are so highly socialized that the attempt to think , feel and act morally imposes a severe burden on them . In order to avoid feelings of guilt , they continually have to deceive themselves about their own motives and find moral explanations for feelings and actions that in reality have a non @-@ moral origin . We use the term " <unk> " to describe such people . 
