 " The Don " was released to digital retailers on April 3 , 2012 . Although the song was not commercially successful , charting only in the lower regions of the UK Singles Chart , it received acclaim from music critics , many of whom praised Nas ' rapping style and lyrics , especially the realistic persona he conveyed . Some also pronounced themselves impressed with Nas ' motivation at such a point in his long career . A music video for " The Don " , directed by Aristotle Torres , was premiered on April 27 , 2012 , which attempts to present several aspects of Nas ' lifestyle , including performing at concerts , as well as his experiences in New York City , his place of residence . 
