 When asked about the operation , Virgin 's Richard Branson said " There won ’ t be hidden charges , and you won ’ t get charged $ 10 for a chocolate bar you know you can buy at a store for $ 2 . " Branson has stated that the brand is geared toward the female business traveler . The rooms feature a patent @-@ pending ergonomic bed and several female friendly features in the dressing room , shower and closets . 
