 <unk> Restaurants , parent company of Carl 's Jr. and Hardee 's , helped sponsor the film . Chief marketing officer Brad Haley said they would market a new burger as part of the promotion . The burger was dubbed " The Amazing Grilled Cheese Bacon Burger " . It was promoted through film @-@ themed commercials and radio ads featuring Stan Lee . Spider @-@ Man @-@ themed premiums were offered as part of the Cool Kid 's Combo . Tours and PlayStation 3 game prizes were part of the promotion along with a video game . Stan Lee then helped spread the word that fans would also have been treated for a free Amazing Grilled Cheese Bacon Burger in Independence Day if dressed as Spider @-@ Man . 
