 " The Jif Lemon case " occurred in the 1980s , whereby The U.S. company Borden introduced lemon juice packaged in a similar plastic container to the United Kingdom . This resulted in a lawsuit initiated by Reckitt & Coleman against Borden , based upon the notion that Realemon was attempting to copy Jif 's packaging in attempts to mislead consumers , by passing off their product as Jif . The case was settled in 1990 in the Court of Appeal , which ruled in Reckitt & Coleman 's favour . 
