 The music video for " Not Myself Tonight " was filmed from April 7 to April 9 , 2010 in Los Angeles , directed by Hype Williams . It officially premiered on Vevo on April 30 , 2010 . On working with Williams and the new looks she developed in the video , Aguilera stated , " ... someone with that much of a catalog under his belt and success as a video maker , he 's like a legend . So again entering into the collaborating factor , I didn 't know what to expect ... and he 's probably thinking the same about me . And when we walked away from working with each other , it was just a love connection . I wanted to maintain and keep consistent with the look of the album packaging and book , and I really wanted to keep all that in line , and so he really paid attention , and I think it 's really iconic and classic . We totally made magic together on a creative level , it was absolutely amazing . He really got in and listened to where my music was at " . 
