 On March 5 , 1999 , it was reported that Spears was planning her first headlining tour . She announced that the tour would start in July . On May 12 , Tommy Hilfiger was announced as the main tour sponsor . During the time of the announcement , Spears was being featured in the company 's " <unk> " campaign . On December 17 , during the premiere of the music video of " From the Bottom of My Broken Heart " on TRL , Spears called the show to announce March 2000 US tour dates . The extension , entitled Crazy 2K Tour , was considered a prelude to her future world tour . The leg 's main sponsor was Got Milk ? . Media director Peter Gardiner explained , " Britney is magic with teen @-@ age girls , and that 's an absolutely crucial target for milk " . Spears shot an advertising campaign to be shown before her performances began . The secondary sponsor was Polaroid and the corporation released the Polaroid I @-@ Zone as the tour 's official camera . Spears used the I @-@ Zone onstage to take pictures of the audience and further promote the product . The show was divided into segments , separated by interlude , ending with an encore . The setlist consisted of songs from her debut album and several covers . Some changes were made during the 2000 leg , with the covers replaced by songs from her second studio album , Oops ! ... I Did It Again . The tour received positive critical appreciation . During the tour , Spears was accused of lip synching , although she denied these claims . On April 20 , 2000 , the concert at Hilton Hawaiian Village in Honolulu , Hawaii , was taped . It was slightly altered from its Crazy 2K incarnation and featured different costumes . On June 5 , 2000 , it was broadcast on Fox . The special was aired several times during the year . On November 21 , 2000 , JIVE Records released the Live and More ! DVD , which included the Fox special . It was certified triple platinum by the RIAA for shipping 300 @,@ 000 units . 
