 In May 2011 , ASAP Rocky quit selling drugs and decided to focus on a career in rapping . He released a music video for his song " Purple Swag " in July , garnering Internet buzz and attention from record labels , despite negative feedback from his native hip hop scene in New York . He was courted by several labels , including the RCA @-@ distributed Polo Grounds Music . However , he held off from any deal with a label , instead wanting to explore other pursuits . He and Polo Grounds president Bryan Leach , also a Harlem native , subsequently spent time talking about music and lifestyles . 
