 Julie Andsager in Sex in consumer culture ( 2006 ) said that the music videos from In the Zone presented a different Spears , and that although the album was intended to target the gay market , the videos were clearly designed for heterosexual men . Andsager suggested that Spears took cues more directly from sexual fantasies , and that the use of sanitized images of attractive young women posed in sexual ways ( lesbian chic ) serves two audiences : primarily , it sought to fulfill heterosexual fantasies , but as a secondary function , it may also serve young women as a source of instruction in attracting males . From a marketing perspective , the fantasy @-@ fulfillment purpose of the album was apparent not only on the videos , but also in the kiss between Spears at Madonna at the Video Music Awards . Finally , Andsager explained that " [ Spears ] has , perhaps , taken her sexuality to its extreme — for network television , at least — at the age of 22 " . 
