 Throughout the song , both Jay @-@ Z and Knowles name @-@ check a list of goods from prestige brands , companies , and personalities : " Audemars Piguet " , a Swiss watchmaker ; " Jacob the <unk> " , a celebrity jeweler ; " Cartier " , a jeweler and watch manufacturer ; " Hermès " , a luxury goods company ; " Lorraine Schwartz " , a celebrity jeweler ; " Ralph Lauren Purple Label " , a higher @-@ end division of the famous designer 's clothing line ; " Natura <unk> Diamond Cream " , a diamond dust mixed with cream ; " 6 star pent suites " ( penthouse ) , of which only a handful exist in the world , such as at Crown Macau in China and Dreams Los Cabos near San Jose del Cabo in Mexico ; " The Amalfi Coast " , located in Southern Italy ; " Fendi " , a luxury goods company ; and " The Bloomberg Luxury Accommodation Group " , partly owned by the <unk> and Zobel families and located around the world catering to Hollywood @-@ millionaire types . According to Eb Haynes of AllHipHop , Knowles displays " a lot of strength and confidence " when she mentions the assets she will gift her man to upgrade his lifestyle . 
