 <unk> shown in men 's wear collections by Giorgio Armani , Dolce & Gabbana and Paul Smith have tended to be throwbacks to the designs of the 1930s and ' 40s . Gianni Versace 's ads contain heroic depictions of Miami bathers . The Greek designer Nikos <unk> makes his bathing suits ( for both sexes , but with the focus on the male ) anatomical creations , cut and stitched to outline the body . Male bikini tops , a visual gag , also exist . A <unk> is a type of sling swimsuit worn by men . The term is inspired by the word bikini . It was popularized by Sacha Baron Cohen when he donned one in the film Borat . 
