 Shortly after the lukewarm response to singles " Baby Don 't Lie " and " Spark the Fire " , Stefani scrapped any material worked on for her then upcoming third studio album . Stefani 's record label , Interscope Records , approached her to consider the idea of working with new songwriters and producers , such as Julia Michaels and Justin Tranter , to which she agreed . During her recording sessions with Michaels and Tranter , Stefani became interested in working with new collaborators . In an interview with Entertainment Weekly , Stefani felt that Fetty Wap had " a voice with so much character " , so she subsequently told her team that she wanted to collaborate with him . In the same interview , Stefani stated she was surprised the collaboration even happened due to scheduling conflicts concerning Fetty Wap : 
