 As a senior and team captain in the 1964 – 1965 season , Bradley became a household name . Only the third tallest on his team , but called " easily the No. 1 player in college basketball today " , " the best amateur basketball player in the United States " , and " The White Oscar Robertson " , he scored 41 points in an 80 – 78 loss to Michigan and their star player Cazzie Russell in the 1964 ECAC Holiday Basketball Final at Madison Square Garden , then led Princeton to the NCAA Final Four after defeating heavy favorite Providence and Jimmy Walker by 40 points . The team then lost to Michigan in the semifinals , but Bradley scored a record 58 points in the consolation game to lead the team to victory against Wichita State and earn himself the Final Four MVP . In total , Bradley scored 2 @,@ 503 points at Princeton , averaging 30 @.@ 2 points per game . He was awarded the 1965 James E. Sullivan Award , presented annually to the United States ' top amateur athlete , the first basketball player to win the honor , and the second Princeton student to win the award , after runner Bill Bonthron in 1934 . 
