 After winning the 200 m title in the 2002 World Junior Championships in Kingston , Bolt signed a sponsorship deal with Puma . To promote Bolt 's chase for Olympic glory in the 2008 Summer Olympics in Beijing , China , Puma released a series of videos including Bolt 's then @-@ world @-@ record @-@ setting run in Icahn Stadium and his Olympic preparations . After his world record breaking run in New York City , which was preceded by a lightning storm , the press frequently made puns on the Jamaican 's name , nicknaming him " Lightning Bolt " and the " Bolt from the blue " . During the Beijing 2008 100 m final , Bolt wore golden Puma Complete Theseus spikes that had " Beijing 100 m Gold " emblazoned across them . Writing of Bolt 's performance at the Olympics , the The Associated Press said : 
