 New Brighton Tower regularly advertised itself as " the highest structure and finest place of amusement in the Kingdom " . A single entrance fee of one shilling ( or a ticket for the summer season , costing 10s 6d ) was charged for entrance into the grounds , which included the gardens , the athletic grounds , the ballroom and the theatre . An additional charge of sixpence was levied on those who wished to go to the top of the tower . There was a menagerie within the building , containing Nubian lions , Russian wolves ( which had eight cubs in 1914 ) , bears in a bear pit , monkeys , elephants , stags , leopards and other animals . There was also an aviary above the ballroom . The Tower Building also contained a shooting gallery and a billiard saloon with five tables . 
