 After the book was written , Tripathi felt that it would be difficult for him to get a big publication house to publish his novel . The manuscript for The Immortals of Meluha got rejected by 35 to 40 publication houses . Hence , he decided to apply his management skills and promote his book . The Immortals of Meluha — originally titled Shiva : The Man , The Legend — was finally released by Tripathi ’ s literary agent Anuj Bahri , the owner of the landmark <unk> Booksellers in Khan Market , New Delhi . Tripathi explained with Daily News and Analysis , " I would be lying if I said that I was sure I would get a big publisher for my first novel . I was a finance guy and a staunch believer in digital marketing that has a better reach in the books market . It actually puts up a conversation rather than a two @-@ minute wire on the same . " Together with his friends , Tripathi launched his promotion of the book on the internet . He put up the entire first chapter of The Immortals of Meluha as a digital download from his website , so that the readers would get interested . With the help of his musician friend Taufiq Qureshi , he launched a live @-@ action trailer film on YouTube and built an online community in Facebook and Twitter , surrounding the video , to further hold the reader 's interest . 
