 Deathrow is a sports video game developed by Southend Interactive and published by Ubisoft Entertainment . It was released as an Xbox gaming system exclusive on 18 October 2002 in Europe and four days later in North America . Deathrow 's development began in May 1999 as an online PC ( player computer ) game . In early 2001 , Southend transitioned to an Xbox console release , which let the team use pixel shaders , bump mapped textures , and specular lighting . Deathrow was built on an in @-@ house 3D game engine and was Southend 's first full release . 
