 In a continuing attempt by Universal Interactive to take credit for Crash Bandicoot , Naughty Dog was told that it was not " allowed " to go to the first Electronic Entertainment Expo . In addition , there were leaked copies of the temporary box cover and press materials for the Electronic Entertainment Expo , upon which the Naughty Dog logo , in violation of the contract between Naughty Dog and Universal Interactive , was omitted . In response , Jason Rubin drafted and printed 1 @,@ 000 copies of a document entitled " Naughty Dog , creator and developer of Crash Bandicoot " to hand out in front of the Crash Bandicoot display at the Electronic Entertainment Expo . Beforehand , Rubin passed out the flyers " for review " to Universal Interactive , angering its president . Crash Bandicoot was first shown at the Electronic Entertainment Expo on May 1996 and was met with enthusiastic reactions . 
