 " Cinnamon " was released as the band 's third single , which debuted at number 49 on the Alternative Chart . The first music video for the song was filmed in mid @-@ 2010 , directed by Aggressive ( the combined efforts of directors Alex <unk> and Dan Shapiro ) , and produced by Anke <unk> , but the video was reshot . Kretz said simply that the first video had " the wrong director " . The second music video was filmed in December 2010 , directed by Dennis Roberts and photographed by Adam Bricker , however this video was also shelved in May 2011 without ever being released . 
