 On each of the first four episodes of the Report after the selection of truthiness as Word of the Year , Colbert lamented that news reports neglected to acknowledge him as the source of the word . On the first of these episodes , he added Michael Adams to his " On Notice " board , and Associated Press reporter Heather Clark , the author of the article , to his " Dead to Me " board . On the third of these episodes , he ranked the AP at the top of the " Threat @-@ Down " , one of few entries ever to gain the number one spot in place of bears . On the following episode he called Adams and asked for an apology . Though Adams never apologized , Colbert " accepted " his " apology " , but failed to take him " off notice " . 
