 In response to the issue of childhood obesity , Burger King announced in October 2007 that it was joining The Council of Better Business Bureau 's Children 's Food and Beverage Advertising Initiative . The program is a voluntary self @-@ regulation program designed to modify advertising messages aimed at children so as to encourage healthier eating habits and lifestyles . As part of its participation in the program , Burger King announced a series of steps in its advertising and children 's product lines to which it was committing itself : 
