 On December 8 , 2011 , Minaj tweeted that she was on set with Madonna filming the music video for " Give Me All Your Luvin " . She also said that Madonna kissed her on the lips , as a gift for her birthday . M.I.A. then tweeted about filming the video with Madonna , saying , " Madonna killed it ! A legend ! said she 'd have me , I said ill have her too " . Directed by the team Megaforce — which consists of Léo Berne , Charles <unk> , Raphaël Rodriguez and Clément Gallet — the video has a football and cheerleader theme , inspired by her then @-@ upcoming Super Bowl halftime performance . Rodriguez explained to MTV News that they discussed the song with Solveig and understood that the video should be " about happiness and something really sunny " . The whole look was also dictated by the fact that Megaforce had never collaborated with Madonna , Minaj and M.I.A. , feeling that it was a " different universe " for them . The video was shot for over two days in New York , with very strict timings which Megaforce found as challenging . Describing the process as like working with the Central Intelligence Agency ( CIA ) , Megaforce told Swedish newspaper 20 minutes that the set was surrounded by police patrol and security guards and mobile phones were not allowed . A total budget of US $ 1 @.@ 5 million was allotted for the video . Some of the sequences in the video was Madonna 's idea like one scene featuring her dancing in front of a wall , which Megaforce felt would not go with the main narrative . However , the singer insisted on keeping it and by the second day of filming she wrapped up early and left . 
