 Led Zeppelin have been credited with a major impact on the nature of the music business , particularly in the development of album @-@ orientated rock ( AOR ) and stadium rock . In 1988 John Kalodner , then @-@ A & R executive of Geffen Records , remarked that " In my opinion , next to the Beatles they 're the most influential band in history . They influence the way music is on records , AOR radio , concerts . They set the standards for the AOR @-@ radio format with ' Stairway to Heaven , ' having AOR hits without necessarily having Top 40 hits . They 're the ones who did the first real big arena concert shows , consistently selling out and playing stadiums without support . People can do as well as them , but nobody surpasses them " . Andrew Loog Oldham , the former producer and manager of the Rolling Stones , commented on how Led Zeppelin had a major influence on the record business , and the way rock concerts were managed and presented to huge audiences . 
