 The thematic attention to Gandhi 's theories in Lage Raho Munna Bhai revived an interest in Gandhism in India under the new term Gandhigiri and " made Gandhi suddenly hip " with Indians " staging nonviolent protests , starting Web sites , handing out roses to enemies and putting on peaked white caps from the Gandhi era . " <unk> Ghosh , in December 2006 , noted in The Economic and Political Weekly that , " Gandhi , the man , was once the message . In the India of the post @-@ liberalisation brand , <unk> is the message . " Amelia Gentleman of The International Herald Tribune / New York Times stated in September 2006 that : 
