 In August 2008 , the Royal Institute of British Architects ( Riba ) announced a campaign to redesign the buildings on the island , and six designs were submitted . One of the designs removed the existing buildings and piers to replace them with walking paths , and added a large curvilinear concrete building to the island . The design called for many windows in the building to create a large panorama of the surrounding seascape . In September 2010 Urban Splash placed the pier up for sale , citing a downfall in business caused by the recession as their reason . 
