 Puella Magi Madoka Magica has received widespread critical acclaim , with critics praising the writing , visuals and soundtrack of the series , as well as its unorthodox approach to the magical girl subgenre . It has also been a commercial success , with each BD volume selling more than 50 @,@ 000 copies . The series won several awards in Japan , such as the Television Award at the 16th Animation Kobe Awards , as well as 12 Newtype Anime Awards and the Grand Prize for animation in the 2011 Japan Media Arts awards . 
