 At the 2010 San Diego Comic @-@ Con International , some footage that had been shot in the previous week was shown at the San Diego Convention Center . The first television advertisement aired during Super Bowl XLV on the Fox network in the United States . Paramount paid $ 3 million to run the 30 @-@ second advertisement . The first full trailer was released in March 2011 . In May 2011 , the USO girls from the film performed aboard the USS Intrepid at the Intrepid Sea @-@ Air @-@ Space Museum as a part of the 2011 Fleet Week celebration in New York City . In June 2011 , Dunkin ' Donuts and Baskin @-@ Robbins teamed with Marvel to search for real @-@ life super @-@ soldiers . The contest sought nominations for veterans or active U.S. <unk> making a difference where they live or serve . In July 2011 , Paramount Pictures promoted the film during an Independence Day celebration hosted by the Chicago White Sox . Promotional partners include Harley @-@ Davidson , Dunkin ' Donuts and Baskin @-@ Robbins . 
