 The International Festivals and Events Association ( IFEA ) , the world 's leading events trade association , has crowned Dubai as IFEA World Festival and Event City , 2012 in the cities category with a population of more than one million . Large shopping malls in the city , such as Deira City Centre , <unk> City Centre , <unk> , Mall of the Emirates , Dubai Mall ( the world 's largest ) and Ibn Battuta Mall as well as traditional souks attract shoppers from the region . 
