 Ryan stresses that coaches are essentially supposed to be open and communicative with the players and management , who in turn will reciprocate the same attitude . By connecting with his associates , Ryan states , it 's " valuable when it comes to figuring out how to motivate somebody ( ... ) because I want that guy to fight for me , just like I want to fight for him . " Fullback Tony Richardson , in an interview , stated Ryan " loves his football team , loves his players " and does as much as he possibly can to ensure their success . Despite his boisterous and brash comments that have caused increased media coverage of the team , Ryan has taken the attention and has managed to " [ put ] it on himself " so the players can focus on their tasks . Ryan has also stressed that the teaching process is an important one , particularly when it comes to providing a player information and building chemistry . However , there has to be flexibility as the process must also be insightful and positive . Coaches , Ryan states , are responsible for providing players with information that is vitally important otherwise " if you emphasize everything , you 've emphasized nothing . " 
