 " S & M " debuted on the Australian Singles Chart at number 87 on November 29 , 2010 , upon the release of Loud . When it was released as a single , it returned to the singles chart at number 27 on January 30 , 2011 . The song peaked at number one on February 13 , 2011 , for five non @-@ consecutive weeks . It has since been certified four times platinum by the Australian Recording Industry Association , denoting shipments of over 280 @,@ 000 copies of the single . The song debuted on the New Zealand Singles Chart at number six on February 7 , 2011 . It peaked at number two the following week for two consecutive weeks , and returned to its peak position again in its fifth week on the chart . " S & M " was subsequently certified platinum by the Recording Industry Association of New Zealand , denoting sales of over 15 @,@ 000 copies . 
