 The music video was directed by Marco Puig and filmed in a desert near Los Angeles , California . The video premiered first on AOL 's PopEater on November 6 , 2009 . Allen told Billboard magazine , " The video looks great . It was really fun shooting it @-@ we shot it from 8 p.m. until 8 a.m. so it was an all @-@ night thing with no breaks . [ The shoot was ] set up like a digital clock , but it 's huge , it 's this monstrous thing @-@ like 25 feet tall and who knows how long . I get to hold a flare , which was pretty cool . I ended up throwing it at people on set . " 
