 A similar issue again arose in 2009 when Burger King diverted several million dollars of advertising rebates paid to its American franchises by Coca Cola Corporation and Dr. Pepper Snapple Group to its own coffers . The company intended to utilize these funds to increase its advertising presence in the United States at a time when corporate advertising costs were falling , which would allow an increased media presence of approximately 25 % from the previous year ( 2008 ) . The NFA contended that Burger King Corporation improperly redirected 40 % of restaurant operating funds ( ROF ) paid by the two beverage suppliers to franchises since 1990 into the corporate advertising budget . These funds were often used by the franchises to pay for beverage support systems such as filtration units and local marketing , and diversion of the funds would cost franchises at least $ 65 million ( USD ) between 2010 @-@ 2012 . These funds often helped the franchises ' bottom lines , as they were often used to offset other costs imposed on the franchises by Burger King , such as the $ 1 ( USD ) Double Cheeseburger . 
