 The Advanced Pico Beena , also known simply as Beena or <unk> , is an educational console system targeted at young children sold by Sega Toys , released in 2005 in Japan . It is the successor of the Pico , and marketed around the " learn while playing " concept . According to Sega Toys , the focus of the Advanced Pico Beena is on learning in a new social environment , and is listed as their upper @-@ end product . Topics listed as being educational focuses for the Beena include intellectual , moral , physical , dietary and safety education . The name of the console was chosen to sound like the first syllables of " Be Natural " . 
