 The music video for " Piece of Me " was filmed on November 27 and November 28 , 2007 , at the nightclub and restaurant Social Hollywood in Los Angeles , California . It was directed by Wayne Isham , who had previously worked with Spears in the music video of " I 'm Not a Girl , Not Yet a Woman " . British national newspaper Daily Mail reported that the video cost $ 500 @,@ 000 , her most expensive music video since the music video for " Toxic " . In some scenes of the music video , Spears wore a purple satin dress from American designer Marina <unk> . Spears reportedly arrived twelve hours late to the set , after spending the day with her sons Sean Preston and Jayden James . Isham talked about the situation , saying , " She was late . People made a big thing about it , [ but ] how could she not be late , when you have 50 , 65 , 75 people running down the street chasing her car ? That was a long day for the crew . It was literally a 20 @-@ hour day for the crew . She was there for the last six hours of it . She got there late , showed up and just kicked ass " . He also explained the concept of the music video : 
