 Winners received all @-@ expenses @-@ paid trips to Ocho Rios , Jamaica , with up to three family members . Planners kept the destination secret until shortly before travel . In Jamaica , kids combated Surd 's " environmental terrorism " by preventing him from finding the Jamaican " Irie " stones . Children received clues on the mission through e @-@ mails seemingly written by Jonny Quest . Posing as allies , network employees prepared clues , buried treasure , and hosted barbecues , reggae concerts , and rafting trips . Participants searched for the stones at the White River , Dunn 's River Falls , and Prospect Plantation ; hosts filmed the proceedings for possible future promotions . The quest centered on cerebral challenges and puzzles . Attendees also learned about the history and ecology of Jamaica . The adventure doubled the show 's ratings for February sweeps and tripled <unk> 's hits . Brandweek awarded it the year 's top honors for a global marketing promotion . 
