 As his team became more successful , Guido Forti started to think about a move upwards , into Formula One . However , there had been several discouragingly recent examples of teams , such as <unk> and Onyx , which had graduated from F3000 into Formula One and failed more or less immediately due to a lack of finance . Conversely , Eddie Jordan had shown that the move could be made successfully , with an impressive performance in 1991 with his Jordan team , which had finished fifth in the Constructors ' Championship with a total of seven points @-@ scoring finishes . Forti considered a solid financial base to be the most important factor for success . In 1991 he therefore started working on his Formula One project . At the end of 1992 , he signed a deal with wealthy Brazilian driver Pedro Diniz , whose personal fortune and sponsorship connections proved invaluable in increasing the team 's budget . Diniz 's father , Abílio dos Santos , was the owner of the large Brazilian distribution company <unk> Brasileira de <unk> and the supermarket chain <unk> de Açúcar . By offering companies preferential product @-@ placement in the Brazilian market , the Diniz family was able to obtain personal sponsorship deals with brands such as <unk> , Duracell , Gillette , Kaiser , Marlboro , Parmalat and <unk> , in addition to backing from <unk> , to fund Pedro 's career . By 1993 , through Abílio dos Santos , Forti met Carlo <unk> , an Italo @-@ Brazilian businessman . <unk> became a co @-@ owner of the team , buying Guerci 's shares , and started working on the team 's Formula One project . He finally managed to ensure a respectable budget for Formula One by late 1994 , which was " effectively underwritten by the Diniz family " . He also hired several experienced personnel , including designer Sergio Rinland and former Ferrari team manager Cesare Fiorio . Furthermore , retired driver René Arnoux was employed as a consultant and driver coach for Diniz . Guerci remained with Forti as one of its race engineers . 
