 In 1969 , Nutters of Savile Row modernised the style and approach of the traditional tailors ; a modernisation which continued in the 1990s with the " New Bespoke Movement " , involving the designers Richard James , Ozwald Boateng , and Timothy Everest . With increasing rents and criticisms from Giorgio Armani of falling behind the times , the number of tailors in Savile Row had declined to 19 in 2006 , from approximately 40 in the 1950s . However , tailoring businesses have increased since 2006 ; as of October 2014 , a local online directory listed 44 tailoring and clothing businesses on and around Savile Row . Some tailors had expressed concern in 2005 that an increase in commercial development in the area could lead to the death of the business locally , as tailors , many of whom traditionally manufacture their suits in their premises , in basement studios , could be priced out of the local property market . The Savile Row Bespoke Association was founded in 2004 to protect and develop bespoke tailoring as practised in Savile Row and the surrounding streets . The member tailors are typically required to put at least 50 hours of hand labour into each two @-@ piece suit . The Association , along with the owners , the Pollen Estate , is working in partnership with Westminster Council to protect the street 's tailoring heritage under the Savile Row SPA ( Special Policy Area ) . 
