 The film primarily revolves around the relationship between a father and son , in which the father 's excessive concern for his son , and interference in his life , leads to the latter harbouring bitterness towards his overbearing father . The film opened to Indian audiences on 9 August 2006 . On its way to winning state honors and rave reviews , the film went on to win the South Filmfare Awards among other prominent awards . The film 's success broke several records at the box office during its prime and is one of the highest grossing Telugu films . 
