 Usage of " truthiness " continued to proliferate in media , politics , and public consciousness . On January 5 , 2006 , etymology professor Anatoly Liberman began an hour @-@ long program on public radio by discussing truthiness and predicting that it would be included in dictionaries in the next year or two . His prediction seemed to be on track when , the next day , the American Dialect Society announced that " truthiness " was its 2005 Word of the Year , and the website of the Macmillan English Dictionary featured truthiness as its Word of the Week a few weeks later . Truthiness was also selected by The New York Times as one of nine words that captured the spirit of 2005 . Global Language Monitor , which tracks trends in languages , named truthiness the top television buzzword of 2006 , and another term Colbert coined with reference to truthiness , <unk> , as another of the top ten television buzzwords of 2006 , the first time two words from the same show have made the list . 
