 A music video for " The Don " was filmed in New York City , and directed by Aristotle Torres . On April 18 , 2012 , a 30 @-@ second promotional clip of the video was released online , which contained shots of skyscrapers and Nas being escorted out of a crowd of party @-@ goers into a white Rolls @-@ Royce . Graphics then appear , announcing the forthcoming release of the full video . 
