 Reckitt and Colman approached Stanley Wagner to buy Coldcrops , and after a very long negotiation a deal was concluded . A letter from Barclays Bank dated 21 June 1956 reads " Dear Mr Wagner , I have pleasure in enclosing two copies of the Draft for £ <unk> credited to your account , which the Bank will be pleased if you will accept as a souvenir of this most successful transaction " . The deal transferred ownership of the packaging and concept from Coldcrops to Reckitt & Coleman , and the new Jif @-@ brand lemon juice was launched in 1956 . All parties were delighted , Stanley Wagner with a substantial sum of money , for those days and a large profit from the six million lemons that had been sold , Reckitt 's even more so because the negotiating team had permission to pay far more for the business than they were able to achieve . Lemon farmers in Sicily were also pleased , because the demand had increased for Sicilian lemon juice , which was largely a by @-@ product of Sicilian lemon oil production . For many years , whilst producing lemon oil , Sicilians had found little use for the juice . Now there was a rapidly growing market for their near @-@ waste product . In 1970 , Jif continued to be prepared with lemon juice from Sicily . Later on , Unilever acquired the Jif brand in 1995 for the price of £ 250m , when it purchased Colman 's of Norwich . 
