 Endtroducing ..... received universal acclaim from critics , who praised DJ Shadow 's approach to sampling and the beats he created from samples . It ranked highly on various year @-@ end lists of the best albums of 1996 . The album is considered to be a landmark work in the instrumental hip hop movement , with DJ Shadow 's innovative sampling techniques and arrangements influencing other producers to create similar sample @-@ based works . Endtroducing ..... has since appeared in several publications ' lists of the decade 's greatest albums . The album was released to positive reception in the United Kingdom , where DJ Shadow had already established himself as a rising act . It reached the top twenty of the UK Albums Chart and was later certified gold by the British Phonographic Industry ( BPI ) . Mo ' Wax issued four singles to promote the album , including the chart hits " Midnight in a Perfect World " and " Stem " . However , it would take considerably longer for Endtroducing ..... to find success in the United States . Upon completing promotion of the album and returning to his hometown of Davis , California , DJ Shadow devoted his time to creating new music . Endtroducing ..... later peaked at number 37 on the American Billboard Top Heatseekers albums chart . 
