 Hartman 's first starring film role came in 1995 's <unk> , alongside Sinbad . Other films included Greedy , Coneheads , Sgt. Bilko , So I Married an Axe Murderer , CB4 , Jingle All the Way , Kiki 's Delivery Service , and Small Soldiers , the last of which was his final theatrically released film . At the same time , he preferred working on television . His other television roles included appearances on episodes of Seinfeld , The John Larroquette Show , The Dana Carvey Show , and the HBO TV film The Second Civil War as the President of the United States . He appeared as the kidnapper Randy in the third season cliffhanger finale of 3rd Rock from the Sun — a role reportedly written especially for him , but he died before filming of the concluding episode could take place . Executive producer Terry Turner decided to recast the part , reshoot and air the finale again , noting : " I have far too much respect for [ Hartman ] to try to find some clever way of getting around this real tragedy . " Hartman made a considerable amount of money from television advertising , earning $ 300 @,@ 000 for a series of four commercials for the soft drink Slice . He also appeared in advertisements for McDonalds ( as Hugh <unk> ) and 1 @-@ 800 @-@ Collect ( as Max Jerome ) . 
