 John Betjeman , writing in The Daily Telegraph , considered that " Ian Fleming has discovered the secret of the narrative art ... which is to work up to a climax unrevealed at the end of each chapter . Thus the reader has to go on reading " . Publishers Jonathan Cape included many of the reviews on their advertisements for the book , which appeared in a number of national newspapers ; the reviews included those from The Sunday Times , which concluded that Fleming was " the best new English thriller @-@ writer since [ Eric ] Ambler " and The Observer , which advised their readers : " don 't miss this " . 
