 In April 2012 , the <unk> and Cartesian utilized the additional capital to enter into an joint franchise agreement with Burger King to open 1000 + new locations in China over a five- to seven @-@ year period . This agreement is the largest single franchise agreement in the history of Burger King and will make the new Chinese venture the largest BK franchise in the world . The agreement gives the new franchise group control of the existing 63 locations in the country . The expansion has both pluses and minuses for Burger King , as a minor player in the market it yet to truly establish a brand identity as McDonald 's and Yum ! This position could allow Burger King to position itself as a more upscale competitor akin to Starbucks . 
