 Paul Revere & the Raiders were among the most successful US groups during 1966 and 1967 , having their own Dick Clark @-@ produced television show , Where the Action Is . Mark Lindsay ( singer / saxophonist ) heard the song on the radio , bought it , and then listened to it at home with his producer at the time , Terry Melcher . When the song ended Lindsay said , " Now what the fuck are we gonna do ? " later saying , " With that single , the Beatles raised the ante as to what a pop record should be " . 
