 Lyrically , " Unapologetic Bitch " talks about a scorned lover rediscovering their inner strength , with Madonna " shooting a few poison arrows into the heart of some dude who 's done her wrong , " as noted by Rolling Stone 's Rob Sheffield . During the song , she repeatedly labels an ex 's bad behavior as " bullshit " and tells him , " fuck you " . In another part , she mocks , " When we did it , I 'll admit it , wasn 't satisfied . " In the chorus , she sings : " It might sound like I ’ m an unapologetic bitch / but sometimes you know I gotta call I like it is . " The song was allegedly written about Madonna 's ex @-@ boyfriend Brahim <unk> . She told Rolling Stone that the song " it 's like , fuck you , I 'm going to have fun . You think you 're going to ruin my life and you think that it 's over for me , but guess what ? It 's not . Life goes on . " While commenting to Billboard over the usage of the word " bitch " numerous times in two songs from the album , Madonna explained : 
