 In his role as producer , Iwakami took a mostly hands @-@ off approach . Due to Puella Magi Madoka Magica being an original series rather than an adaptation based off an already existing work , he described the main goal solely as " coming up with a high @-@ quality piece of entertainment " . After helping to recruit the staff , he allowed them mostly free rein in developing the actual content of the story , providing minimal guidance from himself . After viewing the character designs that Aoki created , he became fully assured that he could trust the creative talent of the team . In an interview with Anime News Network after the series finished airing in Japan , Iwakami summed up his philosophy as " I don 't matter much ; it 's up to those talents to do their work . If something comes to a stand @-@ still I might intervene , but they did an excellent job and I was very happy seeing the results in episode one . " 
