 The show itself received several recognition , including the 2011 and 2012 Kids ' Choice Awards for Favorite Cartoon . The series was also nominated in various international Kids ' Choice Awards ceremonies for the same category . At the 39th Daytime Emmy Awards the show received four nominations — including Outstanding Children 's Animated Program , Outstanding Directing in an Animated Program , Outstanding Performer in an Animated Program for Rodger Bumpass as Squidward Tentacles , and Outstanding Sound Editing <unk> . At the 40th Daytime Emmy Awards , the series was nominated for Outstanding Achievement in Sound Editing - Animation . The show won the BAFTA Children 's Awards for the International category . The episode " It 's a SpongeBob Christmas ! " was well received at the 40th Annie Awards , being nominated for three categories , including a successful win for Dan Driscoll for the Character Animation in an Animated Television or other Broadcast Venue Production category . In 2012 , it was reported that the show was receiving a decline in ratings . The Wall Street Journal pointed to a few possible problems : It could be too old , or it may be shown on TV too often . Another issue could be its licensing to Netflix , an on @-@ demand Internet streaming media , the previous year . As a result , Netflix CEO Reed Hastings announced not to renew their existing deal with Viacom , owner of the SpongeBob trademark . Since then , Viacom 's deal with Netflix expired , removed its shows such as SpongeBob , and Dora the Explorer , and moved its programmings to Amazon.com , Netflix 's top competitor . 
