 In 2012 , Booker and tech executives Sarah Ross and Nathan Richardson formed Waywire , a company focused on video sharing technology . Early investors included Oprah Winfrey , Eric Schmidt , Jeff Weiner , and Troy Carter . After Booker 's relationship to Waywire was discussed in a front @-@ page New York Times story , board member Andrew Zucker stepped down from his position . Shortly thereafter , Waywire CEO Nathan Richardson departed the business as the company shifted its focus from content creation to content curation . In August 2013 , Booker told NBC News he intended to resign from the Waywire board and put his holdings in a trust if elected to the Senate ; by September , he had resigned his place on the board and donated his share of the company to charity . Waywire was sold to another video curation business the following month . 
