 Both were designed by the prolific Frank Matcham . As music hall grew in popularity and respectability , and as the licensing authorities exercised ever firmer regulation , the original arrangement of a large hall with tables at which drink was served , changed to that of a drink @-@ free auditorium . The acceptance of music hall as a legitimate cultural form was established by the first Royal Variety Performance before King George V during 1912 at the Palace Theatre . However , consistent with this new respectability the best @-@ known music hall entertainer of the time , Marie Lloyd , was not invited , being deemed too " saucy " for presentation to the monarchy . 
