 After the expiration of the trademark in the late 1990s , Burger King unsuccessfully tried to introduce the brand to the continent . After losing a lawsuit filed against it by Hungry Jack 's ownership , the company ceded the territory to its franchisee . Hungry Jack 's is now the only Burger King brand in Australia ; Cowin 's company Hungry Jack 's <unk> is the master franchise and thus is now responsible for oversight of the operations that country with Burger King only providing administrative and advertising support to ensure a common marketing scheme for the company and its products . 
