 The final product Electra Heart is a concept album lyrically united by the ideas of " female identity " and " a recent breakup . " Diamandis created the titular character " Electra Heart " as a protagonist for the project ; she portrays the personas " Teen Idle , " " Primadonna , " " Homewrecker , " and " Housewife , " which represent several female archetypes of stereotypical American culture . The project was released on 27 April 2012 , and debuted at number one on the UK Albums Chart with first @-@ week sales of 21 @,@ 358 copies . It became Diamandis 's first chart @-@ topping album in the United Kingdom , although at the time it was additionally distinguished as the lowest @-@ selling number @-@ one record of the 21st century in the country . The album was certified gold by the British Phonographic Industry for exceeding shipments of 100 @,@ 000 units , and gold by the Irish Recorded Music Association for surpassing 7 @,@ 500 sales . 
