 The Knicks ' success due to Lin 's play reportedly contributed to the end of a dispute that had for 48 days prevented Time Warner Cable customers from watching Knicks games and other MSG Network programs . The team quickly began selling replicas of Lin 's No. 17 jerseys and T @-@ shirts , and the sales and traffic for its online store increased more than 3 @,@ 000 % ; Lin 's merchandise dominated the displays at Knicks stores , with those for the team 's high @-@ priced stars — Anthony , Stoudemire , and Tyson Chandler — were moved to the sale racks . He had the best selling jersey in the NBA in February and March . For the one @-@ year period ending April 2012 , Lin had the second highest selling jersey in the league behind Derrick Rose . Both Nike and Adidas introduced Lin @-@ related athletic apparel , and expected that his fame would help sales in China . His popularity was attributed with growing the NBA 's popularity there since Yao Ming 's retirement in the offseason ; the audience for NBA games on television and online in China rose 39 percent over the previous season . 
