 By 1943 , it had about 100 employees . The magazine 's offices moved to Brighton , Ohio in 1946 , then to New York City in 1948 . A five @-@ column tabloid format was adopted in November 1950 and coated paper was first used in Billboard 's print issues in January 1963 , allowing for photojournalism . Billboard Publications Inc. acquired a monthly trade magazine for candy and cigarette machine vendors called Vend and , in the 1950s , acquired an advertising trade publication called Tide . By 1969 , Billboard Publications Inc. owned eleven trade and consumer publications , a publisher called Guptill Publications , a set of self @-@ study cassette tapes and four television franchises . It also acquired Photo Weekly that year . 
