 Bond is a heavy smoker , at one point smoking 70 cigarettes a day . Bond has his cigarettes custom @-@ made by Morland of Grosvenor Street , mixing Balkan and Turkish tobacco and having a higher nicotine content than normal ; the cigarettes have three gold bands on the filter . Bond carried his cigarettes in a wide gunmetal cigarette case which carried fifty ; he also used a black oxidised Ronson lighter . The cigarettes were the same as Fleming 's , who had been buying his at Morland since the 1930s ; the three gold bands on the filter were added during the war to mirror his naval Commander 's rank . On average , Bond smokes sixty cigarettes a day , although he cut back to around twenty five a day after his visit to a health farm in Thunderball : Fleming himself smoked up to 80 cigarettes a day . 
