 An episode of Jamie Oliver 's Food Revolution aired on April 12 , 2011 depicted Jamie Oliver decrying the use of " pink slime " in the food supply and in school lunches . In the episode , Oliver douses beef trimmings in liquid ammonia while explaining what the product is and why he is disgusted with it . Oliver stated , " Everyone who is told about ' pink slime ' doesn 't like it in their food — school kids , soldiers , senior citizens all hate it " . The American Meat Institute and Beef Products Inc. retorted with a YouTube video featuring Dr. Gary Acuff of Texas A & M University questioning some of Oliver 's statements and promoting the additive . 
