 2012 saw a major international expansion initiative . The primary thrust was aimed at the BRIC nations with several new master franchise agreements in those countries that will eventually create upwards of 2500 new stores by the 2020 . One of these deals also creates the single largest international franchise agreement in the company history , a deal to open over 1000 stores in China with a new " super " <unk> headed by the <unk> family of Turkey . An updated agreement with its Russian franchisee will see a major expansion into Siberia . This move puts Burger King in a superior position to chief rival McDonald 's as it currently doesn 't operate any locations east of the Ural Mountains . 
