 The band attracted media attention in March 2007 through the campaign " Bum Rush the Charts " , in which one of their songs was promoted through podcasting and blogging . The aim of this was to harness independent media and music to promote unsigned bands and to raise money for a scholarship fund . As a result of this effort , on March 22 , 2007 , the single " Mine Again " was purchased over 14 @,@ 000 times in the United States . The iTunes charts represent a weekly average of purchases , not just “ a snapshot of the previous 24 hours ’ worth of sales , ” as a spokesman for Apple reported in a Washington Post story about the campaign . “ Mine Again , ” however , still cracked the top 100 songs on the U.S. chart at No. 99 , and peaked at No. 11 on the U.S. rock chart . The campaign had a significant international impact , selling songs in every country in which iTunes has stores and pushing " Mine Again " to No. 53 on the Canadian chart ( # 10 rock ) , No. 15 in the Netherlands ( # 2 rock ) , and No. 73 in Germany ( # 12 rock ) , among others . The song broached the iTunes rock charts in eleven additional countries as well . Songs from the album also became popular on the PMC Top10 podcast , with three of them reaching the site 's year @-@ end Top 10 : " Mine Again " ( # 8 ) , " Broken Heart " ( # 6 ) , and " Hole in My Heart " ( # 5 ) . 
