 The main event featured WWE Champion John " Bradshaw " Layfield ( JBL ) defending the title against The Undertaker in a match where the objective is to place an opponent in a hearse located on the entrance stage and drive them out of the arena , dubbed a Last Ride match . The buildup to the match began after SummerSlam , Smackdown 's previous pay @-@ per @-@ view event , where JBL defeated the Undertaker in a standard wrestling match , also called a singles match , via disqualification to retain his championship . During that week on an episode of SmackDown ! , JBL wore a neck brace , to signify that he was recuperating from a chokeslam that the Undertaker gave him on top of his limo . On the August 26 , 2004 episode of SmackDown ! , Orlando Jordan , one of JBL 's associates , defended the WWE Championship for JBL against the Undertaker . Undertaker won the match via disqualification following interference from JBL ; as a result , JBL retained the title . Two weeks later , General Manager Theodore Long , a fictitious match maker and rules enforcer , announced that Undertaker would get another opportunity for JBL 's title at No Mercy in a Last Ride match . 
