 In February 2012 , it was announced that Marvel has partnered with fragrance company <unk> to promote The Avengers with character @-@ based fragrances . The announcement was just ahead of the Toy Industry Association 's annual February exhibition , where representatives held a sampling booth of the products . Other promotional partners include bracelet @-@ maker <unk> , Dr Pepper , Farmers Insurance , Harley @-@ Davidson , Hershey , Land O <unk> <unk> , Oracle , Red Baron pizza , Symantec , Visa and Wyndham Hotels & Resorts . In total , Marvel and its parent @-@ company Disney secured an estimated $ 100 million in worldwide marketing support for the film . Notable exclusions include Baskin @-@ Robbins , Burger King and Dunkin ' Donuts , who had partnered with Marvel in the past when their films were distributed by Paramount . Disney does not generally promote through fast food outlets . 
