 " S & M " made its first chart appearance in the United Kingdom on November 15 , 2010 , at number 55 . It peaked at number three on March 5 , 2011 , where it remained for three consecutive weeks . It was more successful on the UK R & B Chart , where it was number one for five consecutive weeks . The song the second @-@ biggest selling R & B or hip hop single of 2011 in the UK : by December that year , " S & M " had sold 643 @,@ 000 copies in the UK and was certified platinum by the BPI . Elsewhere in Europe , " S & M " was a commercial success and peaked within the top three in many countries . 
