 After Tricky signed to 4th & B 'way , the label reissued " Aftermath " in January 1994 and released " Ponderosa " in April to promote Maxinquaye . The following year , three more singles were released — " Overcome " in January , " Black Steel " in March , and " Pumpkin " in November . The label also released a four @-@ track EP entitled The Hell E.P. in July , which was a collaboration with American rap group <unk> and featured " Hell Is Round the Corner " ; the song reached number 12 on the UK Singles Chart . Although hip hop records in the United Kingdom had received exposure through dance music dealers and press , 4th & B 'way relied on independent record promoters and Tricky 's cover story in NME to promote the album . According to 4th & B 'way director Julian Palmer , the UK 's demographic of young music buyers such as students was more progressive than in the United States , where he said the record would have to be marketed differently because of his race . He believed that much like Portishead , a contemporary Bristol act , Tricky would have received airplay in the US on alternative or college rock radio if the label focused their efforts to promote him there : " Some people I 've met were confused because he 's black , and it 's not easy to break through those barriers there . " 
