 Chelsea have been described as a global brand ; a 2012 report by Brand Finance ranked Chelsea fifth among football brands and valued the club 's brand value at US $ 398 million – an increase of 27 % from the previous year , also valuing them at US $ 10 million more than the sixth best brand , London rivals Arsenal – and gave the brand a strength rating of AA ( very strong ) . In 2016 , Forbes magazine ranked Chelsea the seventh most valuable football club in the world , at £ 1 @.@ 15 billion ( $ 1 @.@ 66 billion ) . As of 2016 , Chelsea are ranked eighth in the Deloitte Football Money League with an annual commercial revenue of £ 322 @.@ 59 million . 
