 The rivalry between Kane and Rob Van Dam stopped , as Kane engaged in a feud against Shane McMahon . In a scenario on the August 25 , 2003 episode of Raw , Kane attempted to throw McMahon into a dumpster that was set on fire , but McMahon avoided it and threw Kane into the dumpster . On September 8 , 2003 during an episode of Raw , Eric Bischoff scheduled a Last Man Standing match between Kane and McMahon for Unforgiven . In that match , Kane defeated McMahon after McMahon was unable to respond to a ten count . After SummerSlam , Eddie Guerrero began a rivalry with John Cena over the WWE United States Championship . Guerrero retained the championship in two title defenses that took place on SmackDown ! . Guerrero then engaged in a feud with Big Show . At No Mercy , Big Show defeated Guerrero via pinfall to win the WWE United States Championship . 
