 Viralheat is a social media management tool with features for account management , monitoring , analytics and publishing . It tracks the number of mentions an individual or company receives on digital properties and analyzes factors such as influence , sentiment and language . The influence of a Twitter handle is measured based on followers , mentions , and retweets Sentiment is assessed as positive , negative or neutral . Viralheat 's Human Intent tool labels social media participants as leads if it assesses that they are likely to consider purchasing a corresponding product . The software 's analytics and monitoring can be filtered by location . Data from Viralheat can be exported into PDF files , Excel spreadsheets or onto a publicly available dashboard . 
