 On October 8 , 2012 , Pixar revealed a fully functional website for Monsters University , complete with information about admissions , academic and campus life , and a campus store to purchase MU apparel . On April 1 , 2013 , the website was styled to appear as though a rival college , Fear Tech , had hacked and vandalized it . The first television commercial for the film was aired during the 2013 Rose Bowl Game , parodying advertisements for participating schools that are shown during college football telecasts . From June 27 until July 11 , 2013 , Disney 's online game Club Penguin hosted a Monsters University Takeover event to promote the film . Players could dress up as their favorite monsters and take part in the Scare Games . 
