 The book is divided into ten subject @-@ related chapters . The first chapter provides an introduction to how Stursberg entered the CBC scene , how he viewed his role replacing the retiring Harold <unk> as the executive vice president in charge of English services , and previews what challenges he would encounter . The second chapter covers his experience entering CBC senior management amid contract negotiations with its union , the resulting lock out during summer 2005 , and the relations between what he labeled the Gang of Four ( senior management ) and the Central Committee ( union representatives ) . In the third chapter , Entertainment , he explains his plan for re @-@ orienting CBC television towards entertainment which would use audience numbers to gauge success . He cancelled critically acclaimed shows ( Da Vinci 's City Hall , This Is Wonderland , and Opening Night ) which had low ratings and ordered what he expected would be more audience @-@ friendly shows . Beginning in summer 2006 , the first new show under Stursberg 's strategy , The One , received very low ratings and was quickly cancelled . That Autumn 's schedule , though , was successful , introducing Little Mosque on the Prairie , The Tudors , Heartland . The nest year 's schedule introduced the successful The Border and Being Erica but also the unsuccessful MVP and <unk> . <unk> 's move of Marketplace to Friday nights resulted in higher ratings but his plan to move The National to 11pm was denied by the CBC board of directors . In the fourth chapter , The French , he details his relationship with his French counterpart , the style differences between English and French television shows , the disproportionate funding given to the French services , and the lack of CBC Board members who can understand French . As a means of trying to bridge the two cultures , he ordered English versions of the popular Quebec shows Rumours and Sophie but both received low ratings in English Canada . 
