 Crawford released Frog Fractions earlier than he wanted , when he sent an incomplete version to the 2013 Independent Games Festival as a " Main Competition <unk> " but was told that he needed to increase the game 's popularity before it would be accepted . Subsequently , he let Gamasutra editor and popular Twitter user Brandon Sheffield play the game , who enjoyed it so much that he shared it with his more than 3 @,@ 000 Twitter followers . Within a day , tens of thousands of people had played the game . 
