 Who 's Your City ? : How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life is a non @-@ fiction book written by Richard Florida . The book advances Florida 's previous work on the locational choices of people and businesses . He adds a dimension of environmental psychology by assigning psychological profiles to urban regions according to the dominant personality traits of the people who live there . For example , the New York metropolitan area and the <unk> area have the highest concentration in the United States of people whose dominant personality trait is neuroticism . The book ends with a ten step guide to choosing a location best suited to the reader 's personality and life situation . Since the 2002 publication of The Rise of the Creative Class , Florida has enjoyed academic and commercial success in his study and promotion of the concept of a creative class , or a cohort of highly innovative , highly creative individuals who are sought after by businesses . Who 's Your City ? , Florida 's fourth book on the subject , combines scholarly research with a lighthearted self @-@ help tone . Some critics questioned the assumption that the target audience , those easily able to move , would consult the book for advice on moving , but also found the book provides a valuable insight into the impacts of locational choices on the urbanized world . 
