 The accompanying music video was directed by Sean de Sparengo , and features the girls in purple dresses performing on Malibu Beach at night with flames and white fabric surrounding them . Each member of the band is also shown other locations , following several story lines . " Call the Shots " was promoted through numerous live appearances , including a high @-@ profile performance on The X Factor , and has since been performed on three of Girls Aloud 's subsequent concert tours . Several artists and bands including Coldplay and Mark Morriss have covered the song . 
