 In response to the perceived blasphemy , Akhtar declared it was his personal jihad to find those responsible for the packaging and destroy their professional status , personal life and the UK as a whole for having a culture allowing the insult to occur . This event , Akhtar 's reaction and other similar issues with companies such as Nike and Unilever have been used by conservative political critics , such as James Joyner , claiming that western nations and organizations are kowtowing in too easily to Muslims ' claims or threats and by commentators , including author Daniel C. Dennett , highlighting how factions of the Islamic faith gravitate towards iconoclasm . 
