 Apart from S Voice , Samsung has directed the bulk of the S III 's marketing campaign towards the device 's " smart " features , which facilitate improved human @-@ device interactivity . These features include : " Direct Call " , or the handset 's ability to recognise when a user wants to talk to somebody instead of messaging them , if they bring the phone to their head ; " Social Tag " , a function that identifies and tags people in a photo and shares photos with them ; and " Pop Up Play " , which allows a video and other applications to occupy the screen at the same time . In addition , the S III can beam its screen to a monitor or be used as a remote controller ( <unk> Cast and Play ) and share photos with people who are tagged in them ( Buddy Photo Share ) . 
