 The cultural heritage program of South Korea is generally considered a success both by academics and the public , however , a few issues remain to be addressed . One of them is the selection process of the " holders " , as the prestige and state support of the position creates high competition between folk artists to be selected . According to Choi Sung @-@ ja , a member of the Intangible Cultural Heritage Subcommittee , the intangible cultural heritage program should not be tied exclusively to the existence of " holders " , and a less subjective selection process should be introduced . Since 2009 the CHA changed its selection process by involving academic professionals to introduce a more objective evaluation system of " holders " . 
