 All pleas for financial help are in vain , including a private school play performed in front of Mr. Burns at his mansion , until Jim Hope , the president of a company named Kid First Industries , buys the school and <unk> it . The school 's staff is replaced , and classes now focus on toys and marketing . Lisa soon discovers that the company that bought Springfield Elementary is a toy company , using students for research to make a new popular toy in time for the Christmas shopping season . She is then frightened by the appearance of a robotic figure . When Bart and Lisa are back at home , watching television , they see an advertisement for a toy named Funzo . It has many features suggested by Springfield Elementary students during a brainstorming session at the school . They visit Jim Hope 's office to complain , and he apologetically gives them a free Funzo toy . Bart and Lisa later discover that Funzo is programmed to destroy other toys . 
