 Boddingtons largely eschewed above the line advertising until 1987 , when it was first advertised on Granada television in the North West of England . The tagline from 1987 until 1991 was " If you don 't get Boddies , you 'll just get bitter " . Under Whitbread 's custodianship the comedian Frankie Howerd fronted the campaign in a series of six television advertisements which mainly aired in the North West in 1990 – 1991 . Lowe Howard @-@ Spink was the advertising agency responsible for the Howerd advertisements . 
