 A 300 @-@ page iPhone bill from AT & T Mobility mailed in a box was the subject of a viral video made by YouTube personality Justine Ezarik , best known as <unk> , which became an Internet meme in August 2007 . Ezarik 's video focused on the unnecessary waste of paper , as the detailed bill itemized all data transfers made during the billing period , including every email and text message . Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone 's heavily advertised and anticipated release , but this video clip brought the voluminous bills to the attention of the mass media . 
