 Eventually , the regional master franchise for Israel , <unk> Holdings , decided to close its operations in that country and merge all operations with its own local chain , <unk> . It was claimed by <unk> owners Eli and Yuval <unk> that Israelis preferred the taste of the local brand over the American chain . One blogger , a former manager of a Burger King in the United States , claimed that both chains were basically the same in product and preparations , it was Burger King 's failure to fully adapt to the local market tastes that doomed them in that country . By 6 September 2010 all 55 locations in the country were closed down and converted to <unk> . 
