 The S III has helped Samsung consolidate its market share in several countries including India , where Samsung expected to capture 60 percent of the country 's smartphone market , improving on its previous 46 percent . Within a month of release , Samsung had a 60 @-@ percent market share in France , while the company controlled over 50 percent of the German and Italian smartphone markets . Over a similar period the S III helped increase Samsung 's market share in the United Kingdom to over 40 percent , while eroding the iPhone 4S 's 25 percent to 20 percent in the country . The S III was scheduled to be released in North America on 20 June 2012 , but because of high demand , some US and Canadian carriers delayed the release by several days , while some other carriers limited the market at launch . The S III 's US launch event took place in New York City , hosted by Twilight actress Ashley Greene and attended by dubstep artist Skrillex , who performed at Skylight Studios . 
