 Nickelodeon President Cyma Zarghami said " There are a bunch of different theories about SpongeBob . You can 't dismiss the fact that it is a creatively excellent property . It 's a character of good , positive energy . It came at a time when people wanted something more positive . " On March 26 , 2011 , the season premiered with the episode " A Friendly Game " and " Oral Report " . The episode " A Friendly Game " was written by Casey Alexander , Zeus Cervas and Steven Banks , with Tom Yasumi serving as animation director . The episode " Oral Report " was written by Alexander , Cervas and Dani Michaeli , and was directed by Alan Smart . 
