 Bomis was called the " ' Playboy ' of the Internet " by The Atlantic , and the sobriquet was adopted by other media outlets . Wales considered the " ' Playboy ' of the Internet " nickname inappropriate , although he was asked in interviews if his time at Bomis made him a " porn king " . The 2010 documentary film about Wikipedia , Truth in Numbers ? , discussed this characterization of Wales by journalists . Wales , interviewed in the film , called the characterization inaccurate and explained that his company responded to content demand from customers . In later interviews , he responded to " porn king " questions by telling journalists to look at a page on Yahoo ! about pornography related to dwarfism . According to a 2007 article in Reason , " If he was a porn king , he suggests , so is the head of the biggest Web portal in the world . " 
