 On May 30 , 2012 , the third ( and apparently final ) set of challenges in the Animal Dynamics Lab was launched with two new video updates of Doctor Connors , an image of Richard and Mary Parker , letters from <unk> Ratha to Doctor Connors , one from Doctor Connors to Richard Parker and another note to Richard from Mary . In June 1 , 2012 , a Carl 's Jr. in Glendale , California hosted the next viral campaign by decorating webs and declaring a crime scene due to Spider @-@ Man 's apprehension of a serial car and motorcycle thief . It was announced via The Mark of the Spider @-@ Man Twitter feed , and with the code word " Web of Crime " , a hidden message was discovered , entitled a " Spider cipher " . The code name " adhere " named another sub @-@ site of the Mark of the Spider @-@ Man campaign that revealed crime reports . 
