 Butlins Skegness ( officially Butlins Resort Skegness ) , formerly Butlin 's Skegness or <unk> World ; is a holiday camp located in Ingoldmells near Skegness in Lincolnshire , England . Sir William Butlin conceived of its creation based on his experiences at a Canadian summer camp in his youth and by observation of the actions of other holiday accommodation providers , both in seaside resort lodging houses and in earlier smaller holiday camps . 
