 Similarly , Ball 's surprise at the appreciation of the fandom led her to participate in another documentary , A Brony Tale , directed by Brent Hodge , recording her participation at the January 2012 BronyCon event in New York City , as well as discussions with members of the fandom . The film , which was picked up for distribution by Morgan Spurlock , debuted to critical praise at the 2014 Tribeca Film Festival , and reached theatrical and home media markets in July 2014 . 
