 The band saw their albums as indivisible , complete listening experiences , disliking the re @-@ editing of existing tracks for release as singles . Grant maintained an aggressive pro @-@ album stance , particularly in the UK , where there were few radio and TV outlets for rock music . Without the band 's consent , however , some songs were released as singles , particularly in the US . In 1969 an edited version of " Whole Lotta Love " , a track from their second album , was released as a single in the US . It reached number four in the Billboard chart in January 1970 , selling over one million copies and helping to cement the band 's popularity . The group also increasingly shunned television appearances , citing their preference that their fans hear and see them in live concerts . 
