 The book was published by the Vancouver @-@ based publisher Douglas & McIntyre . They published the hardcover and ebook versions in April 2012 . Stursberg promoted it through reading and book signing events across Canada , including in Winnipeg , Calgary , and Vancouver , as well as at the Ottawa International Writers Festival . Excerpts were published in the National Post , the Regina Leader @-@ Post , Winnipeg Free Press , Ottawa Citizen , and Maclean 's . 
