 During his lifetime , Morris produced items in a range of crafts , mainly those to do with furnishing , including over 600 designs for wall @-@ paper , textiles , and embroideries , over 150 for stained glass windows , three typefaces , and around 650 borders and ornamentations for the Kelmscott Press . He emphasised the idea that the design and production of an item should not be divorced from one another , and that where possible those creating items should be designer @-@ craftsmen , thereby both designing and manufacturing their goods . In the field of textile design , Morris revived a number of dead techniques , and insisted on the use of good quality raw materials , almost all natural dyes , and hand processing . He also observed the natural world first hand to gain a basis for his designs , and insisted on learning the techniques of production prior to producing a design . 
