 Almost every aspect of the advertisement was criticized . Blogger Rein Bhagwandat noted that the its copy featured terms such as " blow " which she felt alluded to the slang term " blow job " . She also believed that the image of the woman in the advertisement had been overtly sexualized which she thought was objectifying of women in general . An article in Psychology Today echoed Bhagwandat concerns , adding that advertisement was openly displayed in public spaces , and could have troubling implications for parents having to explain the content to younger children . 
