 Academic Sandi Mann 's interviews found that the British wished and demanded cordiality from service personnel , more than from their coworkers . Israelis , Americans , and Australians , on the other hand , wanted friendliness from both their coworkers and service personnel . Mann explains that the British do not expect a " smiley " display from colleagues because they have more time to build longer @-@ term relationships . Those in the service industry , though , have to become " one @-@ minute friends " each time they interact with customers . 
