 Dead Head Fred was first announced at the Electronics Entertainment Expo ( E3 ) video game convention in May 2006 , where a trailer was shown to the public . Following this , little was heard about the game until Cogan started a developer diary on Vicious Cycle 's website in March 2007 . Three diary entries were written by Cogan and Ellis , which provided details about the game 's pre @-@ production conceptualization and voice work . In May 2007 , D3 announced that John C. McGinley would be voicing Fred , and the next month the company issued a press release stating that the game was finished and ready for mass production . However , the game was delayed , allowing D3 Publisher to show it at E3 2007 . It was eventually released on August 28 , 2007 in North America after nearly two years of development . It was released on October 26 in Europe , November 2 in Australia , and March 19 , 2008 in Japan . In December 2007 , D3 reduced the price of the game , and in October 2008 it was made available for download on Sony 's PlayStation Network . The soundtrack was released on iTunes by Lakeshore Records on September 18 , 2007 . 
