 As the video opens , Rihanna is dragged into a press conference , where she is covered with plastic wrap and taped to a wall . Microphones and gagged reporters surround her . In an outdoor scene , she wears a cream @-@ colored latex dress and leads a gagged Perez Hilton around by a dog leash . Rihanna is then shown seated and surrounded by CCTV surveillance cameras ; her chair begins to rotate , and she stands and begins to whip reporters , who are taped to the wall of the room . She then rolls on the floor , her hands and feet bound with rope . As the bridge of the song approaches , Rihanna wears a white latex bikini and rabbit ears , while images of headlines are projected against her body and the wall behind her . After the chorus , she appears in a newsroom . Reporters take photographs of her while she sprawls across a desk wearing a pink latex dress . Scenes of Rihanna and others in bondage gear are interspersed with images of the singer wearing a feather boa and a tube top with " censored " printed across it . The video then alternates between previous scenes and images in which Rihanna eats bananas , strawberries and cream , and jewel @-@ covered ice cream . In the final scene , she lies on a newsroom desk , with a smiley face emblem over one eye and a Rolling Stones tongue logo over her mouth . 
