 Teenage and adult fans have shown interest in clothing with images from the show ; Erin Comella , brand manager for My Little Pony , said that these fans are " literally dressed in the brand " . Hasbro has been providing its licensed clothing vendors such as Hot Topic with My Little Pony @-@ themed shirts and other apparel for all genders and multiple age groups . In part of the older fanbase , Hasbro has come to consider My Little Pony as a " lifestyle " brand , and as of February 2013 , has arranged over 200 licenses across fifteen categories of products . According to Julie Duffy , Hasbro 's vice president of global brand publicity , while their primary market is the young demographic , " [ Hasbro has ] found ways to strike the right balance by working with licensees to offer [ their ] adult fans exciting merchandise geared just for them " . Though Hasbro has not revealed how much of My Little Pony product sales are bolstered by the brony fandom , Caitlin Dewey of The Washington Post suggests that the continued success of the franchise four years after its introduction is tied in part to bronies ' interest in the show and products , and Hasbro 's williness to market products towards the adult audience . 
