 The song received generally favorable reviews from music critics . While analyzing " Unapologetic Bitch " and " Bitch I 'm Madonna " , Stephen Thomas Erlewine of AllMusic wrote that " their titles suggesting vulgarity , their execution flinty and knowing , " and also picked " Unapologetic Bitch " as one of the album 's highlights . Kitty Empire of The Guardian noted that the songs with the word " bitch " in the title " bode well " , expressing that " Unapologetic Bitch " is even better , where " Diplo lays Madonna down over some dancehall . Santigold was doing similar things in ’ 08 , but the method remains sound . " Annie Zaleski of The A.V. Club also noticed that it " resembles watered @-@ down Santigold . " Amy Pettifer of The Quietus applauded the line , " you never really knew how much you loved me till you lost me " , calling it " the killer nugget of this track , " which she labelled " [ w ] icked good , " while Time 's Jamieson Cox thought that it was " fun to hear Madonna deliver a line like , ' It might sound like I ’ m an unapologetic bitch / but sometimes you know I gotta call I like it is ' because she has three ’ decades worth of unapologetic bitchiness in her back pocket . It ’ s an easy score , sure , but it ’ s effective . " Lewis Corner of Digital Spy called it " brilliant " , while Lee DeVito of Metro Times called it " one of the more enjoyable tracks " on the album . 
