 The music video was directed by Chris Robinson , and was shot in West Hollywood at " The London " . It premiered on MTV on January 28 , 2010 . French fashion model Noemie Lenoir portrays Usher 's love interest . Like the album version of the song , the music video does not feature Plies or his verse . In the video , Usher struggles to get home to his wife , however due to several obligations and his partying , he cannot make it . Previous shots are given of Usher and Lenoir in a brown backdrop , and assumed previous situations of their love life and Usher coming home . Scenes are seen with Usher in a boardroom setting , and then teaching dance to a group of women in a studio , then in a club . Several instances in the video are unknown as in the scene in which Usher takes a phone call , unknown to the viewer for " business or pleasure , " as explained by James Montgomery of MTV News . In describing the video , he went on to say , " ... you can kind of see why it 'd be about both . Such is the life he 's chosen , and now he must deal with the repercussions . " In following scenes the threat of infidelity is seen even clearer as Usher gets close to the " over @-@ friendly dancers " and " sipping — and spitting — champagne in a place that looks very much like a strip club . " 
