 From July 1991 until 1999 , a series of Boddingtons advertisements created by the Bartle Bogle Hegarty ( BBH ) agency used " The Cream of Manchester " tagline . The campaign , credited with revitalising the image of Manchester , was arguably third behind Manchester United and Coronation Street in raising the city 's profile . Originally a set of print advertisements , the campaign was extended to television in 1992 . The television advertisements featured beautiful women with unlikely Mancunian accents and " achieved the seemingly impossible task of making bitter glamorous " . The most famous television advertisement featured a glamorous couple on @-@ board gondolas on Manchester 's River Irwell , in a parody of a well @-@ known " just one Cornetto " ice cream advertisement . According to the Manchester Evening News , " it told the world something about the reinvention of the murky old city , that its once @-@ filthy waterway could almost pass for Venice . " 
