 Released at a price of JP ¥ 13 @,@ 440 , the Pico was released in Japan in June 1993 . In North America , Sega unveiled the Pico at the 1994 American International Toy Fair , showcasing its drawing and display abilities . It was later released in North America in November 1994 , advertised before release at a price of approximately US $ 160 but eventually released at US $ 139 . " Storyware " cartridges sold for US $ 39 @.@ 99 to US $ 49 @.@ 99 . The Pico 's slogan was : " The computer that thinks it 's a toy . " After a lack of success , Sega discontinued the Pico in North America in early 1998 . Later , a remake of the Pico made by Majesco was released in North America in August 1999 at a price of US $ 49 @.@ 99 , with Storyware selling at $ 19 @.@ 99 . The Pico would later be released in China in 2002 , priced at CN ¥ 690 . 
