 Stefani portrays several characters from the books , including Alice , the White Queen , and the Red Queen , in dresses by British @-@ Gibraltarian fashion designer John Galliano . The video frequently cuts to Stefani back in the studio to show her singing and performing in semi @-@ synchronization with her actions within her fantasy world . As this transpires the song is recording itself . Stefani ultimately rediscovers her confidence , and her full awareness is transported back to the ordinary reality of the studio just as she dances in front of her four giggling Harajuku Girls . She then is presented with her bill by the consultant as a wooden chair topples to the floor . 
