 Platinum 's rarity as a metal has caused advertisers to associate it with exclusivity and wealth . " Platinum " debit and credit cards have greater privileges than " gold " cards . " Platinum awards " are the second highest possible , ranking above " gold " , " silver " and " bronze " , but below diamond . For example , in the United States , a musical album that has sold more than 1 million copies , will be credited as " platinum " , whereas an album that sold more than 10 million copies will be certified as " diamond " . Some products , such as blenders and vehicles , with a silvery @-@ white color are identified as " platinum " . Platinum is considered a precious metal , although its use is not as common as the use of gold or silver . The frame of the Crown of Queen Elizabeth The Queen Mother , manufactured for her coronation as Consort of King George VI , is made of platinum . It was the first British crown to be made of this particular metal . 
