 In August 2010 , it was reported that Paramount Pictures and Marvel Studios were planning to start shooting in February . Simultaneously , it was declared that the film would be shot in 3D , although Mark Ruffalo later tweeted that this was not the case . In October 2010 , Grumman Studios in Bethpage , New York and the Steiner Studios in Brooklyn , New York City , were announced as filming locations , with set construction slated to begin in November , but as Whedon later explained , " Originally we were supposed to be in Los Angeles , then for a short period we were supposed to be in New York , and then somehow we ended up in Albuquerque . " Also that October , Walt Disney Studios agreed to pay Paramount at least $ 115 million for the worldwide distribution rights to Iron Man 3 and The Avengers . The deal also allowed Paramount to continue to collect the 8 percent box office fee it would have earned for distributing the film and a marquee credit — placement of the company 's production logo on marketing materials and the film 's opening titles . As a result , the onscreen production credit reads " Marvel Studios presents in association with Paramount Pictures " though the film is solely owned , distributed , financed , and marketed by Disney . Paramount 's Epix retained pay TV rights . 
