 The main feud from the Raw brand heading into Over the Limit was between John Cena and Batista over the WWE Championship , and had been going on for several months . Cena retained the WWE Championship against Batista at the Extreme Rules pay @-@ per @-@ view in a Last Man Standing match , by taping Batista 's ankles to the ringpost to ensure he could not stand up by the count of ten . The next night on Raw , Batista defeated Randy Orton and Sheamus to become the number one contender to the championship and earn a rematch against Cena . On the May 3 episode of Raw , they competed in a Beat the Clock challenge to determine the stipulation for their match . Batista defeated Daniel Bryan in 5 : 06 , but Cena defeated Wade Barrett in 4 : 32 to win the challenge and the right to name the stipulation . The following week , Cena announced that the match would be an " I Quit " match . 
