 In 1990 , Hungry Jack 's renewed its franchise agreement with then BK parent Burger King Corporation , which allowed Hungry Jack 's to license third party franchisee . One of the terms and conditions of the renewed agreement required Hungry Jack 's to open a minimum number of new locations each year for the duration of the contract . Shortly after the Australian trademark on the Burger King name lapsed in 1996 , Burger King requested that Cowin rebrand the Hungry Jack 's locations to Burger King , which Cowin declined . Burger King Corporation accused Hungry Jack 's of violating the conditions of the renewed franchise agreement by failing to expand the chain at the rate defined and sought to terminate the agreement . Under the aegis of this claim , Burger King Corporation , in partnership with Royal Dutch Shell 's Australian division Shell Company of Australia Ltd . , began to open its own stores in 1997 beginning in Sydney and extending throughout the regions of New South Wales , Australian Capital Territory and Victoria . In addition , BK sought to limit HJ 's ability to open new locations in the country , whether they were corporate locations or third @-@ party licensees . 
