 The accompanying music video for " Call the Shots " was directed by Sean de Sparengo , and filmed in October 2007 in Malibu , California , while Girls Aloud were filming The Passions of Girls Aloud . The video features the girls in purple dresses performing on Malibu Beach at night with flames and white fabric surrounding them . The girls are also shown in different locations with individual story lines . Cole is simply seen looking out of a sunny window . Walsh is sat in front of a mirror , putting on make @-@ up ; her fictional boyfriend comes to get her and they hug , though she appears to be sad . Coyle is seated on a couch , flipping through photographs featuring her and a man . She takes a lighter to the photos and sets them alight . Roberts is lying down by a swimming pool , running her fingers through the water . A young man walks up to her with a bouquet of flowers and tosses them into the water . Harding watches her boyfriend in the shower and goes through his phone . The video premiered on 17 October 2007 . 
