 According to The Guardian , the sequel " does not seem to have captured the public 's imagination in quite the same way as Invisible Children 's earlier video did , failing to significantly trend on social media websites . " By April 16 , 2012 , it had received 1 @.@ 7 million views in 11 days , less than 2 % of what the first video had in its first five days . Matt Fiorentino , director of marketing at video measurement firm Visible Measures , considered the first campaign a never @-@ seen @-@ before anomaly , and despite being dwarfed by its predecessor , the number of views Beyond Famous received was " pretty good " when compared to a regular social campaign . The Guardian nevertheless described Beyond Famous as " one of the top 25 non @-@ profit campaigns ever . " 
