 Halo 3 also had marketing tie @-@ ins and promotions . PepsiCo announced a new line of soft drink , a variant of Mountain Dew named Game Fuel , branded with the Halo 3 logo and the Master Chief . Much of the advertising focused on appealing to the general public , rather than just hardcore fans of the game ; for example , some 7 @-@ Eleven stores advertised Halo 3 and sold specialty cups and copies of the game . 
