 The first look of The Dirty Picture and a short teaser were launched online on 26 August 2011 . The enthusiastic response even prompted its producers to consider a sequel . The film 's trailer on YouTube got over 500 @,@ 000 hits in one day and a million hits in two days . Meanwhile , the theatrical trailer was launched on 30 August at a single screen cinema in Bandra . The space was especially decorated to recreate the retro era . Since the film is set in the 1980s , a time when multiplexes did not exist , the producers thought it would be fitting to show the première on a single screen . The lead stars of the film created publicity by organising a promotional campaign in the college festival of Mithibai College on 30 November . 
