 The organization emphasizes traditional family roles and cultural norms as essential for civil society . In particular , IWF encourages young women to embrace what it presents as a healthy attitude towards dating , courtship , and marriage . This emphasis is reflected by high @-@ profile , sometimes controversial work on college campuses where IWF sponsors advertising campaigns and literature distribution to promote its views . One such effort included the running of advertisements with provocative headings such as " The Ten Most Common Feminist Myths . " IWF also offers internships and sponsors an annual essay contest open to full @-@ time female undergraduate students . 
