 Though the reputation of tailoring on Savile Row is for made @-@ to @-@ measure suits , ready @-@ to @-@ wear clothes were introduced by Gieves & Hawkes , a company formed in 1974 by the merger of two separate businesses who both date from the late 19th century : Gieves , a Royal Navy tailor founded in Portsmouth ; and Hawkes , a London @-@ based cap @-@ maker and tailor to the British Army . Hardy Amies Ltd further broadened the scope and appeal of tailoring in Savile Row : in 1961 , he staged the first men 's ready @-@ to @-@ wear catwalk shows , at the Ritz Hotel in London , he designed costumes for the 1966 England World Cup team , and for the 1968 film 2001 : Space Odyssey , and dressed the Queen , designing the gown used for the Silver Jubilee portrait in 1977 . Hardy Amies founded the company in 1946 , converting the bombed out shell of No. 14 . Though Amies sold the business and retired in 2001 , the company is still operating from No. 14 , now under the control of Fung Capital . 
