 The music video , directed by Wayne Isham , portrayed Spears ' life at the time and showed her with her friends disguising themselves in order to confuse the paparazzi . Isham 's concept was to have Spears confidently parodying her situation . It received mixed reviews from critics , most arguing her body was digitally altered . The video was nominated in three categories at the 2008 MTV Video Music Awards and won all of them , including Video of the Year . " Piece of Me " was performed at The Circus Starring Britney Spears ( 2009 ) and the Femme Fatale Tour ( 2011 ) . The song also shares a title with Spears ' Las Vegas residency show , Britney : Piece of Me , where it is also performed . 
