 The Chronicle of Philanthropy characterized Bomis as " an Internet marketing firm ... which also traded in erotic photographs for a while . " Jeff Howe wrote in his book , Crowdsourcing , about " one of Wales 's less altruistic ventures , a Web portal called Bomis.com that featured , among other items , soft @-@ core pornography . " In his book , The Future of the Internet — And How to Stop It , legal scholar Jonathan Zittrain wrote that " Bomis helped people find ' erotic photography ' , and earned money through advertising as well as subscription fees for premium content . " The Guardian described the site as on " the fringes of the adult entertainment industry " , and The Edge called Bomis.com an " explicit @-@ content search engine " . Business 2 @.@ 0 Magazine described it as " a search portal ... which created and hosted Web rings around popular search terms – including , not surprisingly , a lot of adult themes . " 
