 The Honda executives were intrigued , but demanded a cut using actual automotive parts before giving permission to go ahead with the full @-@ scale project . " Cog " was approved with a budget of £ 1 million , and Gooden & Walker recruited a London @-@ based team to go through the logistics of the shoot in detail . The team , which comprised engineers , special effects technicians , car designers , and even a sculptor , spent a month working with parts from a disassembled Honda Accord before the design for the advertisement 's set was even finalised . Approval for the script took another month . Honda insisted that several specific Accord features , such as a door with a wing @-@ mirror indicator and a rain @-@ sensitive windscreen , appear in the final cut . The company planned to highlight these features in sales brochures . Antoine Bardou @-@ Jacquet was hired to direct the piece . Bardou @-@ Jacquet was mostly known for directing several award @-@ winning music videos , including Alex Gopher 's " The Child " , Playgroup 's " Number One " , and Air 's " How Does It Make You Feel " . 
