 In late May 2007 , 20th Century Fox struck a deal with the Franklin Mint to promote the movie by altering 40 @,@ 000 U.S. quarters and releasing them into circulation . All of the altered quarters were minted in 2005 and honor the state of California as part of the 50 State Quarters program created by the U.S. Mint . The altered quarters feature the Silver Surfer on the reverse along with a URL to the movie 's official website . Once the U.S. Mint became aware of the promotion , it notified the studio and the Franklin Mint that it was breaking the law by turning government @-@ issued currency into private advertising . The federal mint did not indicate whether a penalty would be effected . 
