 As soon as the dates for the show were announced , there was high demand for tickets . As sponsor of the North American Monster Ball Tour , Virgin Mobile customers had access to presale tickets . Bob Stohrer , VP of Marketing for Virgin Mobile USA said " We are excited to take our partnership with Lady Gaga and The Monster Ball Tour to another level . [ ... ] We 'll also build on our partnership around combating youth homelessness and continue to enhance the tour experience for fans and our customers . " Shows in the first leg of the tour were sold @-@ out completely , prompting Live Nation Inc. to announce that Gaga will return to the U.S. in February 2011 for another run of U.S. dates . The 2011 dates for the North American Monster Ball Tour were announced as starting from February 19 in Atlantic City , with ten arena dates confirmed through April 18 . Additional shows were announced , and Semi Precious Weapons collaborated with Gaga until the tour ended . Live Nation Entertainment 's global touring division , headed by chairman Arthur Fogel , held the reins as promoter / producer of the Monster Ball tour . 
