 Christina Garibaldi of MTV News wrote that Perry " continues to top herself " with the video and billed the video 's " approach " as " creative , fun and pretty hysterical " . Salon 's Daniel D 'Addario was critical of character Yosef Shulem , denouncing it as a " Jewish stereotype " . He noted that Perry had already been the center of controversy due to being dressed as a geisha for a 2013 performance of " Unconditionally " , and questioned her decision to portray Yosef . Writing for Time , Nolan Feeman quipped , " Jewish people aren 't costumes " and found the video distracting from the song . Ariana Bacle from Entertainment Weekly dubbed the character " anti @-@ Semitic " and suggested that Perry should stop impersonating members of other cultures . For Consequence of Sound , Chris Coplan called the visual " incredible " and described it as a " less grating and tiresome " version of The Master of Disguise . Complex writer Zach Frydenlund positively remarked that the video " deliver [ ed ] " and regarded the Goldie character look as " quite nice " . 
