 A partnership between Bobby Orr Enterprises and Harold Ballard bought the broadcast rights from Hockey Canada for $ 750 @,@ 000 . The bid , negotiated by Alan Eagleson , who , at the time , was both Orr 's agent and a Hockey Canada director , outbid McLaren Advertising , producers of Hockey Night in Canada , which had offered $ 500 @,@ 000 . Ballard @-@ Orr realized a profit on the series of $ 1 @.@ 2 million . 
