 Burch began her fashion label – " TRB by Tory Burch " , later known as Tory Burch – in February 2004 , launching it with a retail store in Manhattan 's Nolita district . Most of the inventory sold out on the first day . When Oprah Winfrey endorsed her line on The Oprah Winfrey Show in April 2005 , calling Burch " the next big thing in fashion " , Burch 's website received eight million hits the following day . 
