 Pitchfork Media critic Tim Finney described the album as " a whirlwind trip through bizarre but lovable pop gadgetry that may leave the uninitiated reeling . " He complimented the songs ' " deathless hooks and multi @-@ genre pyrotechnics " and noted that they are diverse , varying from different genres while embracing " elements of electroclash , big beat , and even skiffle . " Leonie Cooper of The Guardian characterised the album as " slick ... near @-@ faultless high @-@ octane pop all the way " ; however , she felt that the ballads were not really necessary , as " Girls Aloud sound far more exciting when they 're simply having fun " . 
