 No title sponsor was announced for the team in 2010 , as it went about signing riders for its inaugural season . It was known simply as the " Luxembourg Pro Cycling Project " for the first several months of its existence . Even as the end of 2010 neared , Nygaard steadfastly refused to reveal the team 's official name , opting to hold off on doing so until the team 's official presentation on January 6 , 2011 . Team member Jakob Fuglsang perhaps inadvertently revealed part of the name in an interview about three weeks before the team 's presentation , saying the team would be called " Team Leopard " and that Leopard would be the name in the center of the jersey . Trek , which signed as on as bike supplier in September , was revealed as a title sponsor at the team 's presentation , officially making the team 's name Leopard Trek . The Leopard name has no particular meaning ; it reflects Becca 's holding company and is simply an animal he likes . The team presentation itself was something of a spectacle , featuring gymnasts , race videos , and presentations for each rider in front of an audience of 4 @,@ 000 people , culminating in Nygaard and all riders appearing on stage wearing suit jackets and black scarves as they posed for photos . Shortly after the team 's presentation , Trek sent out a primer to cycling media detailing their preferences that the team not be referred to with the prefix " Team " as some other teams are and that there be no hyphen between the sponsors ' names . They also specified a preferred verbal pronunciation and that when referred to in print , the team 's name should appear in all capital letters . This last request was not widely adhered to . 
