 The full 120 @-@ second version of the advertisement aired only 10 times in all , and only in the 10 days after the initial screening . The slots were chosen for maximum impact , mostly in high @-@ profile sporting events such as the UEFA Champion 's League football match between Manchester United and Real Madrid . The full version was then put aside in favour of a 60 @-@ second and five 30 @-@ second variations , which continued to air for a further six weeks . These shortened versions made use of newly introduced interactive options on the Sky Digital television network . Viewers were encouraged to press a button on their remote control , bringing up a menu that allowed the viewer to see the full 120 @-@ second version of the advertisement . Other menu options included placing an order for a free documentary DVD and a brochure for the Honda Accord . The DVD , which was also included as an insert in 1 @.@ 2 million newspapers in the first week of the commercial 's rollout , contained a " making @-@ of " documentary featuring interviews and behind @-@ the @-@ scenes footage of the production process , a virtual tour of the Accord , the original music video to " Rapper 's Delight " by the Sugarhill Gang , and an illustrated guide to all the parts shown in " Cog " . The interactive 30 @-@ second versions of " Cog " proved hugely successful . Over 250 @,@ 000 people used the menu option , spending an average of two and a half minutes in the dedicated advertising area . A significant number watched the looped 120 @-@ second version for up to ten minutes . Of those who opened the menu , 10 @,@ 000 requested either a DVD or a brochure , and Honda used the data collected from the interactive option to arrange a number of test drives . 
