 Universal took the lengthy pre @-@ production to carefully plan the Jurassic Park marketing campaign , which cost $ 65 million and had deals with 100 companies to market 1 @,@ 000 products . These included three Jurassic Park video games by Sega and Ocean Software , a toy line by Kenner that was distributed by Hasbro , McDonald 's " Dino @-@ Sized meals " , and a novelization aimed at young children . 
