 " Cog " has also inspired a number of other creative endeavours outside of the advertising industry , including an elaborate domino @-@ toppling world record attempt by Robin Weijers , and a three @-@ minute introductory trailer to the BBC show Bang Goes the Theory . In 2004 , the United States Coast Guard Training Centre in California requested permission to use the ad in their training regime as a demonstration of the importance of attention to detail . Discussion of " Cog " as an example of the confluence of art and advertising , and as an example of inspiration versus plagiarism , has been ongoing . Mark Leckey included " Cog " as part of his video art installation " Cinema in the Round " , in the Tate Britain gallery , London , in 2008 . It was also the focus of a panel discussion at the Tate Modern during a retrospective of Fischli & Weiss ' work there in 2006 . 
