 LaVey rejects the idea of prayer , instead urging Satanists to take action to fix a situation instead of asking for a solution . The seven deadly sins are advocated , on the basis that they all lead to personal pleasure . He says that Satanism is a form of " controlled selfishness " , in the sense that doing something to help another will in turn make one happy . The Golden Rule is again mentioned , and LaVey suggests altering it from " Do unto others as you would have them do unto you " to " Do unto others as they do unto you " so that if someone is treated poorly , he or she can respond viciously . The Book of Lucifer also contains a list of " The Four Crown Princes of Hell " ( Satan , Lucifer , Belial , and Leviathan ) and of seventy @-@ seven " Infernal Names " , representations of Satan from various cultures and religions . They are the names that , according to LaVey , are most useful in Satanic rituals . 
