 Near Thanksgiving 2012 , 150 @,@ 000 tweets were analyzed . Viralheat found that turkey stuffing was mentioned 38 @,@ 000 times . During the debut of Bravo 's TV show " Start @-@ ups : Silicon Valley , " the software determined that the character Hermione was mentioned on Twitter 350 times , while Sarah received 264 mentions . A March 2013 report published by Viralheat found that among major airlines American Airlines had the most positive sentiment on social media . It also found that the San Francisco Airport was the most frequently mentioned airport . During March Madness the same year , Viralheat Inc. ran an analysis with the software that found the most talked about team was the one from the University of Miami . 
