 Madonna had first previewed the video in an American Idol exclusive on February 2 , 2012 , and the full video premiered the next day on her YouTube channel . The video starts as the words " Fans can make you famous , a contract can make you rich , the press can make you a superstar , but only luv [ sic ] can make you a player " appear on a brick wall . Cheerleaders M.I.A. and Minaj then sing the opening lyrics in a suburban neighborhood alongside other cheerleaders wearing animegao masks . Madonna sings the first verse as she exits a house with a baby stroller and wears a trench coat and sunglasses , all of which are soon discarded . Emerging football players protect her from obstacles , golden raindrops and destroy a car that gets in her way . They hold her perpendicular to a wall and she walks horizontally . Throughout the video , Madonna can be seen dancing and singing in front of a brick wall , and in one scene she holds a baby doll . 
