 The animated television show Mad spoofed Friendship Is Magic at least twice ; one segment was called " My Little War Horse " . An episode of Bob 's Burgers , " The Equestranauts " , was made as a homage to bronies and their conventions . A secret level in the video game Diablo III included enemies named " Rainbow Western " , " Midnight Sparkle " and " Nightmarity " , alluding to Friendship Is Magic . In interviews for the video game @-@ related podcast series Geek a Week , both Markus Persson of Mojang and Gabe Newell of Valve said they are fans of Friendship Is Magic . Owlchemy Labs added a " Brony Mode " to their video game Snuggle Truck as free downloadable content in October 2012 specifically as a nod to the brony community . The mode replaces the fuzzy animals in the game with Friendship Is Magic @-@ inspired ponies which the user must drive safely across a landscape . An extended character , the Mechromancer , available as downloadable content for the game Borderlands 2 , includes numerous references to the show and the fans through the character 's skill tree . Bronies : The Musical is a 2014 off @-@ Broadway production written by Tom Moore and Heidi Powers that is inspired by the brony culture , and won for Best Musical in the Hollywood Fringe Festival . The popularity of the show as a result of the brony fandom led to a brief bit of animation created by the show to be used in an NFL advertisement during Super Bowl XLIX . 
