 The film 's poster and trailer , released on Twitter and YouTube , were criticised by some Tamil media for their depiction of Tamil ethos . They said Padukone 's heavily accented dialogue resembled a Malayalee accent rather than a Tamil one . Padukone defended the film , saying that it did not parody South Indian culture and that most of the crew , including herself , are South Indians . She later said , " Why would we spoof our own culture ? " 
