 In a self @-@ referential twist , the character of Seth at one point discusses his love of the New Yorker style with Chester Brown , while the story itself is drawn in such a manner . Brown expresses his appreciation for such cartoonists but disappoints Seth with his lack of enthusiasm . The cartoonist Kalo is fictional , though this is not revealed in the book . Seth produces the Kalo cartoons in a New Yorker style , yet distinct from the art in the rest of the book . Seth 's use of a real person to comment on Kalo 's work makes the fictional cartoonist 's existence seem more plausible , as does an actual photograph on the final page purporting to be of Kalo . 
