 In the fifth chapter , Stursberg recounts CBC 's experience losing sports licenses . While the CBC had superior market placement ( with respect to geographic coverage and experience with amateur sports ) , they lost the 2010 and 2012 Olympics to a joint CTV / TSN / Rogers $ 153 million bid . The Canadian Football League moved its broadcasting rights to TSN with Stursberg citing Commissioner Tom Wright 's displeasure with the CBC 's poor coverage of CFL games during the CBC 2005 lock @-@ out . The CBC also lost broadcasting rights for The Brier and the Tournament of Hearts to CTV / TSN . Stursberg negotiated for Hockey Night in Canada 's NHL rights with Gary Bettman and managed to extend their contract , but at a significantly higher price . The sixth chapter deals with CBC News which , as Stursberg explains , were scheduled to have the local newscasts eliminated . Instead , he initiated style and content reforms , taking effect in October 2009 , including the creation of an internal newswire to provide stories suitable for TV , radio , and web services . He also commissioned an independent study to analyze a perceived anti @-@ conservative bias in news coverage but the study found the coverage to be more conservative friendly than either the Global or CTV coverage . The chapter on Radio noted CBC Radio One 's dominance in the Canadian radio market but CBC Radio Two 's low ratings . Stursberg advocated for more local radio coverage , especially in the Hamilton area , and facilitated the programming change of CBC Radio Two by inserting more musical variety , specializing in Canadian music . 
