 Savile Row ( pronounced / ˌsævɪl ˈroʊ / ) is a street in Mayfair , central London . Known principally for its traditional bespoke tailoring for men , the street has had a varied history that has included accommodating the headquarters of the Royal Geographical Society at 1 Savile Row , where significant British explorations to Africa and the South Pole were planned ; and more recently , the Apple office of the Beatles at 3 Savile Row , where the band 's final live performance was held on the roof of the building . 
