 Each of the toys released included a " clue card " containing a SpongeBob SquarePants character riddle . By visiting Nickelodeon 's website , the viewers could answer the riddle in order to win digital SpongeBob trading cards . They could also enter a sweepstakes to win an at @-@ home SpongeBob SquarePants party for 25 people where " The Sponge Who Could Fly " was viewed on the winner 's new large @-@ screen television . Pam Kaufman , senior vice president of marketing for Nickelodeon , said " We are proud of the relationship we have built with Burger King Corporation and excited that SpongeBob is returning for his second Burger King promotion . The promotion is sure to bring the young Burger King customers all of the fun they have come to expect from Nickelodeon and SpongeBob SquarePants . " 
