 The album 's first single , " The Pretender " , had a forty @-@ second preview released on a cross @-@ promotional campaign with rock radio stations in July 2007 , and eventually saw its debut on August 3 , 2007 at ESPN 's broadcast of the X Games XIII . It was released for music download and for radio play in August 2007 , with a CD single coming out on September 17 , 2007 . " Long Road to Ruin " was released as the second single in December 2007 . In 2008 , " Cheer Up , Boys ( Your Make Up Is Running ) " was issued as a download single in the UK , with " Let It Die " being picked instead for the United States . All three North American singles topped Billboard 's Modern Rock Tracks charts , making it only the ninth album in history to spawn three number one hits on this chart , and " The Pretender " set a record by spending eighteen weeks at the summit . 
