 In the autumn and winter of 2007 BK advertised the Italian Chicken sandwich with a commercial produced by Crispin Porter + Bogusky ( CP + B ) that played the " Have it your Way " theme on an accordion with a simple text insert that asked the consumer if they had a problem with the sandwich being sold only at BK . This insert played up the Italian " toughguy " stereotypes . Another advertisement in 2014 featured the sandwich as a featured part of the company 's 2 for $ 5 promotion , a discount promotion where customers could purchase two sandwiches for $ 5 @.@ 00 . 
