 Hasbro and Hub Network ( prior to its rebranding as Discovery Family ) have also sought to market to bronies . Steiner said , " You develop the best show you can , and hope the humour will translate to a broader audience . But I 've been in the business for 25 years and I 've never seen anything like this . " A company spokeswoman said that bronies are " a small group of My Little Pony fans who don 't necessarily fit what one might expect to be the brand 's target audience " , while its core audience in the older market is predominantly females . Despite being an unusual and unexpected audience , Hasbro and Hub Network chose to " salute and embrace all the viewers who have embraced our brand " , according to Margaret Loesch , CEO of Hub Network and former executive producer of the original My Little Pony animated series . Hasbro has allowed the fandom to be an organic movement leading to its growth and success , according to Stephen Davis , head of Hasbro Studios . 
