 After the expiration of the trademark in the late 1990s , Burger King unsuccessfully tried to introduce the brand to the continent . After losing a lawsuit filed against it by Hungry Jack 's ownership , the company ceded the territory to its franchisee . Hungry Jack 's is now the only Burger King brand in Australia ; Cowin 's company Hungry Jack 's PTY is the master franchise and thus is now responsible for oversight of the operations that country with Burger King only providing administrative and advertising support to ensure a common marketing scheme for the company and its products . 
