 The episode became available on the VHS of the same name on March 4 , 2003 . Tie @-@ in promotions made with Burger King , which released a series of toys . Upon release , " The Sponge Who Could Fly " gained seven million views receiving mixed reviews from television critics , especially concerning the live action segments . " The Sponge Who Could Fly " was adapted into a musical called SpongeBob SquarePants Live ! The Sponge Who Could Fly ! , which toured selected cities in Asia , in 2007 . The musical was renamed to SpongeBob SquarePants : The Sponge Who Could Fly ! A New Musical when it toured the United Kingdom in 2009 . 
