 Hammer released a sample of his " beef " with Jay @-@ Z ( aka ' Hell Boy ' according to Hammer ) in a brief teaser trailer called " Better Run Run " by ' King Hammer ' . At one point , it was uncertain if his reaction would be a film video , a music video or a combination of both . Regardless , he claimed he would show evidence that ' Jigga worships the devil ' . It 's possible that Jay @-@ Z was offended by an analogy Hammer was conveying in an earlier interview in response to " D.O.A. ( Death of Auto @-@ Tune ) " on AllHipHop . 
