 All That Glitters is an American sitcom by producer Norman Lear . It consisted of 65 episodes and aired between April 18 and July 15 , 1977 in broadcast syndication . The show , a spoof of the soap opera format , depicted the trials and tribulations of a group of executives at the Globatron corporation . The twist of the series was that it was set within a world of complete role @-@ reversal : Women were the " stronger sex , " the executives and breadwinners , while the " weaker sex " – the men – were the secretaries or stay @-@ at @-@ home househusbands . Men were often treated as sex objects . 
