 Promotions for the DVD release occurred across the United States . The Empire State Building was illuminated yellow , the first time the building had ever been used as part of a film promotion . In the United Kingdom , Fox launched a £ 5 million advertising campaign . They also signed a £ 1 @.@ 6 million deal with the yogurt company Yoplait , to produce a The Simpsons Movie design for their brand Frubes . In its first week it topped the U.S. DVD chart , and generated $ 11 @.@ 8 million in rental revenue . 
