 Body modification in general became more popular in the United States in the 1990s , as piercing also became more widespread , with growing availability and access to piercings of the navel , nose , eyebrows , lips , tongue , nipples and genitals . In 1993 , a navel piercing was depicted in MTV Video Music Awards ' " Music Video of the Year " , " Cryin ' " , which inspired a plethora of young female fans to follow suit . According to 2009 's The Piercing Bible , it was this consumer drive that " essentially inspired the creation of body @-@ piercing as a full @-@ fledged industry . " Body piercing was given another media @-@ related boost in 2004 , when during a Half @-@ time performance at Super Bowl XXXVIII singer Janet Jackson experienced a " wardrobe malfunction " that left exposed Jackson 's pierced nipple . Some professional body piercers reported considerable increases in business following the heavily publicized event . 
