 The music video premiered via Robyn 's official Myspace account on 28 October 2010 . The video received positive reviews from critics . James Montgomery of MTV News called it " a clothing @-@ optional video that 's raising eyebrows ( and temperatures ) worldwide . Though [ ... ] there 's nothing really all that shocking about the clip ... except maybe for its honesty . " Megan Vick of Billboard was positive on the video , saying that , " We can 't be entirely sure what Robyn was trying to say with this treatment , but we do know that this video is hot – and intriguing . " Robbie Daw of music website Idolator compared it to a scene from The X @-@ Files . He concluded by saying that " This is hardcore , indeed . " Amber Katz of MTV Buzzworthy said that Robyn looks " cherubic and futuristic [ in the video ] , as if she belongs on the set of “ Caprica ” . " Katz compared Robyn 's outfit to Rebecca Horn 's " Overflowing Blood Machine " . DJ Ron Slomowicz of About.com called the video " creepy and confusing " and said , " Overall , it is a scintillating if not entirely clear video . " 
