 Bardou @-@ Jacquet wanted to compose the advertisement with as little computer @-@ generated imagery as possible , believing that the final product would be that much more appealing to its audience . To this end , he set two months aside for the creation of hundreds of conceptual drawings detailing various possible interactions between the parts , and a further four months for practical testing and development . For the testing phase , the script was broken into small segments , each comprising only one or two interactions . Ideas deemed unworkable by the testing crew , such as airbag explosions and collisions between front and rear sections of the car , were abandoned , and the remaining segments were slowly brought together until the full and final sequence was developed . 
