 According to Kahn , Spears pitched him her original concept , which included all the main elements used in the final version . Spears thought of the video as a sequel to " Toxic " , as seen in her documentary Britney : For the Record , whereas Kahn approached it as " a 2008 answer " to the previous clip . He added that , " ' Toxic ' was a crystallization of her career at that time , [ ... ] There are elements and moments of that I felt could [ have been ] improved . [ ' Womanizer ' ] is a bit more fashion @-@ forward " . About how the concept of the video related to their previous work , Kahn commented that " It 's just a great girl fantasy . There are things she 's really good at , like having a really natural knack for knowing what girls want . [ ... ] It 's a much more mature sound and much more mature lyrics , and she always has the greatest ideas . She 's hyper @-@ aware of pop culture " . 
