 Despite the lingering shadow of these accusations , " Cog " drew an unprecedented amount of critical acclaim . It received more awards than any commercial in history ; so many that it was both the most @-@ awarded commercial of 2004 and the 33rd @-@ most @-@ awarded commercial of 2003 . The jury for the British Television Advertising Awards gave the piece the highest score of any commercial ever recorded ; the jury 's chairman Charles Inge commented : " My own opinion is that this is the best commercial that I have seen for at least ten years . " After awarding " Cog " with several Silver awards , the president @-@ elect of the D & AD Awards , Dick Powell , said of the piece : " It delights and entrances , [ ... ] it communicates engineering quality and quality of thinking , and leaves you with a smile . " 
