 On 10 November 1961 , The Beatles played for an audience of 4 @,@ 000 people at the New Brighton Tower Ballroom as the headline act of a five @-@ and @-@ a @-@ half @-@ hour concert named Operation Big Beat . Rory Storm and the Hurricanes , Gerry and the Pacemakers , Remo Four and Kingsize Taylor and the Dominoes also performed at the concert . The Beatles played at the venue 27 times , commemorated in a blue plaque erected in New Brighton in 2011 . The only British venue The Beatles played at more often was the Cavern Club . Little Richard and the Rolling Stones also performed at the Tower Building . 
