 On October 15 , 1992 , the Sega CD was released in North America , with a retail price of US $ 299 . Advertising for the add @-@ on included one of Sega 's slogans , " Welcome to the Next Level " . Though only 50 @,@ 000 units were available at launch due to production issues , the add @-@ on sold over 200 @,@ 000 units by the end of 1992 . As part of Sega 's sales , Blockbuster LLC purchased Sega CD units for rental in their stores . The Mega @-@ CD was launched in Europe in the spring of 1993 , at a price of GB £ 270 . Only 70 @,@ 000 units were initially available in the United Kingdom , but 60 @,@ 000 units were sold by August 1993 . Emphasized by Sega of America , the benefits of the Sega CD 's additional storage space allowed for a large amount of full motion video ( FMV ) games to be published for the add @-@ on , with Digital Pictures becoming an important partner for Sega . After the initial competition between Sega and Nintendo to develop a CD @-@ based add @-@ on , Nintendo eventually canceled the development process of its own competing peripheral after having partnered with Sony and then with Philips to develop one . 
