 In November 2003 , Barry Weiss spoke to Billboard and said that In the Zone was being promoted in a worldwide level , exhausting areas such as print and electronic media , TV , radio and video to raise awareness of the album 's release . In addition , JIVE worked with lifestyle marketer the Karpel Group to market the album to the gay community . Other broader @-@ based marketing efforts included a tie @-@ in with marketing company LidRock , where after ordering a soda at Sbarro , customers received a cup featuring the artwork and a three @-@ inch disc in the lid featuring " Brave New Girl " and songs by two other artists . In December 2003 , an updated LidRock disc included a remix of " Me Against the Music " without Madonna , as well as songs by fellow JIVE acts Nick Cannon and Bowling for Soup . Regal Theaters also showed a short film that included footage of the making of Spears 's music videos . Two national TV advertising campaigns began on November 1 , 2003 , one with a teaser ad in American comedy show Saturday Night Live and another exclusively on MTV . No sponsored cross @-@ marketing campaigns were planned , as Larry Rudolph explained , " [ This time ] it 's going to be more about the music than about corporate tie @-@ ins . " In terms of international exposure , during a fourth @-@ month period Spears was featured in seven mini TV @-@ specials and more than one @-@ hundred and fifty interviews outside the US . 
