 In December 2010 , Governor of New Mexico Bill Richardson and Marvel Studios Co @-@ president Louis D 'Esposito announced The Avengers would film primarily in Albuquerque , New Mexico , with principal photography scheduled for April through September 2011 . Parts of the film were also scheduled to be shot in Michigan , but a plan to film in Detroit ended after Governor Rick Snyder issued a budget proposal that would eliminate a film tax incentive . Three months later in March , Governor of Ohio John Kasich announced before Mayor Frank G. Jackson 's State of the City address that The Avengers would film in Cleveland . 
