 No Mercy ( 2004 ) was a professional wrestling pay @-@ per @-@ view event produced by World Wrestling Entertainment ( WWE ) , which took place on October 3 , 2004 , at the Continental Airlines Arena in East Rutherford , New Jersey . It was the seventh annual No Mercy event , and featured eight professional wrestling matches on the event 's card . The buildup to the matches and the scenarios that took place before , during , and after the event were planned by WWE 's script writers . The event starred wrestlers from the SmackDown ! brand : a storyline expansion of the promotion where employees are assigned to a wrestling brand under the WWE banner . 
