 The White Horse Turnpike Company was incorporated January 27 , 1854 with the authority to convert White Horse Road into a turnpike , running from Camden to Stratford and eventually to Atlantic City . By 1913 , maintenance of the White Horse Pike became public . The route of US 30 today in New Jersey was designated as pre @-@ 1927 Route 3 from 1916 to 1927 between Camden and Absecon . On October 30 , 1925 , plans were made for a cross @-@ country route from Salt Lake City , Utah to Atlantic City , New Jersey as part of the U.S. Highway System . This road was designated U.S. Route 30 in 1926 . It entered New Jersey from Pennsylvania in Camden and followed the entire length of pre @-@ 1927 Route 3 to Absecon before continuing into Atlantic City . In the 1927 New Jersey state highway renumbering , Route 43 replaced the Route 3 designation along US 30 between US 130 and US 9 ( now Route 157 ) in Absecon while Route 25 was designated along with US 30 between the Ben Franklin Bridge and US 130 . In 1938 , the portion of US 30 from the terminus of Route 43 in Absecon into Atlantic City was designated as Route 56 . Prior to the 1953 New Jersey state highway renumbering , spur routes of Route 43 and Route 56 were planned . Route S43 was planned in 1938 to be a route running from Route 43 in Germania to Route 4 in Northfield ; this was never built as a state highway but the alignment is now followed by CR 563 . Route S56 was legislated in 1945 to be a spur of Route 56 to Brigantine along what had also been legislated as Route S4A ; this road became Route 87 in 1953 . 
