 McCay 's first continuing comic strip , Mr. Goodenough , debuted in the Evening Telegram on January 21 , 1904 . The formula for the strip was that a sedentary millionaire would seek ways to become more active , with embarrassing results . Sister 's Little Sister 's Beau , McCay 's first strip with a child protagonist , lasted one instalment that April , and his first color strip , Phurious Phinish of Phoolish Philipe 's Phunny Phrolics , appeared in the Herald 's Sunday supplement that May . 
