 In response to a reviewer 's criticism of Bond as villainous , Fleming said in a 1964 Playboy interview that he did not consider his character to be particularly evil or good : " I don 't think that he is necessarily a good guy or a bad guy . Who is ? He 's got his vices and very few perceptible virtues except patriotism and courage , which are probably not virtues anyway ... But I didn 't intend for him to be a particularly likeable person . " Fleming agreed with some critics ' characterisation of Bond as an unthinking killer , but expressed that he was a product of his time : " James Bond is a healthy , violent , noncerebral man in his middle @-@ thirties , and a creature of his era . I wouldn 't say he 's particularly typical of our times , but he 's certainly of the times . " 
