 The building remained the headquarters of Cunard until the 1960s , when they decided to relocate their UK operations to Southampton on England 's south coast and their global headquarters to New York . Cunard subsequently sold the building to Prudential plc in 1969 . In 1965 the Cunard Building was awarded Grade II * listed building status by the English Heritage . Initially , it was listed together with the Liver Building and Port of Liverpool Building under Pier Head , but in 1985 each building gained its own listing . In November 2001 the building was sold to the Merseyside Pension Fund , an organisation that provides pension services to public sector workers in Liverpool . Today , the building provides a range of office accommodation for a variety of public and private sector organisations , including Government Office North West . In November 2008 it was announced that the building managers had appointed the local architects firm Buttress Fuller Alsop Williams to draw up a conservation plan to preserve the building . The plan involved collaboration with English Heritage and the Local Authority Conservation Officer and would be used to control any modification and repairs made to the building . 
