 Diamandis has identified Sophia Loren , Leigh Lezark , Shirley Manson and Gwen Stefani as her fashion icons , and Asli Polat and Mary Benson as among her favourite designers . As part of Selfridges ' " Sound of Music " , Diamandis and Paloma Faith designed their own window display for the London Oxford Street branch in May 2010 , and additionally appeared as a " live mannequins " for the display . In November , Diamandis was featured on the website for the British edition of Vogue , where she contributed to the " Today I 'm Wearing " column that month . In February 2011 , she became a brand ambassador for Max Factor , who called her " colourful personality " a perfect fit for the brand . In 2013 , she launched a fashion brand named 11 Diamonds and designed a line of T @-@ shirts for it , but has had little involvement with it since . 
