 An accompanying music video for " Not Myself Tonight " was directed by Hype Williams , and was released on April 28 , 2010 . Serving as an homage to the music video for Madonna 's " Express Yourself " , the video was S & M @-@ themed . To promote the song , Aguilera performed " Not Myself Tonight " at the 2010 MTV Movie Awards , VH1 Storytellers and The Oprah Winfrey Show , amongst others . 
