 A month later , Interscope Records announced that the song would be released on February 3 , 2012 , three days before she was to perform at the Super Bowl XLVI halftime show . The track was her debut single from her three @-@ album deal with Interscope Records . Along with the announcement Madonna revealed the cover art for the single . It depicted three black @-@ and @-@ white images of the singer side @-@ by @-@ side , making faces and posing , while wearing a tshirt emblazoned with the song title . " Give Me All Your Luvin ' " was sent to United States Mainstream radio on February 7 , 2012 . Madonna partnered with Clear Channel media to launch radio support for the track , and from February 3 it was played across 95 Mainstream and Rhythmic radio stations owned by them . The single was also played in the United Kingdom through Clear Channel 's partnership with UK 's Capital radio networks . They played the track at the top of every hour throughout the day till February 5 , along with a megamix of songs from MDNA . The single was also released for streaming on iHeartRadio websites with online contests and promotional drives for buying it from iTunes . 
