 Having swept the majority of award ceremonies within the advertising community to date , " Cog " was widely believed to be the favourite for the industry 's top award , the Grand Prix at the Cannes Lions International Advertising Festival . Its chief competition was thought to be " Sheet Metal " for Saturn automobiles . " Cog " held a disadvantage in that the chairman of the Cannes voting jury , Dan Wieden , was one of the founders of Wieden + Kennedy , the firm responsible for creating " Cog " ; tradition holds that it is bad form for the chairman of the jury to vote for a piece by his or her own agency . 
