 The music video for " Beat of My Heart " was shot in Los Angeles , California on the week of September 26 , 2005 . It was directed by Phil Harder for Harder / Fuller Films , who is best known for his mid @-@ to @-@ late 1990s videos for seminal indie rock acts Low , the Red House Painters and The Afghan Whigs , as well as his videos for The Barenaked Ladies . The video , which pays homage to bond girls , contains " that hip sensibility " of James Bond films and presents a " more mature " image of Duff . A representative for Duff 's record label said that : " She 's always been a huge James Bond fan . She watched those movies with her sister growing up , and she loved the Bond girls , because they were always so stylish , and she 's stylish . " The music video was made available to purchase on the iTunes Store from November 2 , 2005 . It later made its on @-@ air premiere on MTV 's Total Request Live a week later , on November 9 . 
