 Feeling extremely confident in their album , the Chili Peppers issued the statement , " Greetings from the dimensions of invisible shapes and colors . The music on this record has expanded our space and made us bigger . Thank you for listening and being exactly where and who you are , " in a press release . Chad Smith commented that By the Way is " very honest , raw , emotional music . It 's a very dynamic , rich and lush album . Probably the best collection of Chili Peppers songs we 've ever put out . " Warner Bros. Records promoted the album heavily in the months prior to the record 's 2002 release , especially targeting the online market in order to steer customers away from illegal downloads . The record label implemented a campaign they colloquially title " A Song A Day " . This program , initiated on June 21 , was aimed at leaking one song per day until the album was released . Over 150 radio stations participated in broadcasting the band 's new daily material , along with MTV , VH1 , and digital music retailers like iTunes , as well as Cell phone companies . AOL featured the Chili Peppers as their " Artist of the Month " in June , streaming interviews and live performances of the band free of charge ; they also sold an MP3 of " By the Way " , the record 's first single , for ninety @-@ nine cents and raffled off tickets that gave fans a chance to see the band in Japan in November . 
