 The success of the music produced by the movement and its passage from underground phenomenon to mainstream genre , prompted its main promoter Geoff Barton to declare the NWOBHM finished in 1981 . He felt disappointed by the low quality of the new bands and frustrated by the ease with which record labels exploited enthusiasm for heavy metal . Coincidentally , in the same year , the Bandwagon was closed and the Prince of Wales pub was subsequently demolished to build a restaurant . Although the movement had lost some of its appeal for diehard fans , as evidenced by the increased popularity of American @-@ influenced AOR releases on sales @-@ based national polls , it retained enough vitality to launch a second wave of bands , which rose from the underground and released their first albums in 1982 and 1983 . 
