 A video titled Thank you , KONY 2012 Supporters was released on March 12 , 2012 to address the criticisms directed at the film and to be " fully transparent " , according to Invisible Children CEO Ben Keesey . The film begins with Keesey discussing the three things that the charity focuses on , which are to " create films with compelling narratives , promote international advocacy and run on @-@ the @-@ ground initiatives . " He also points out that " overhead and travel costs are essential to those efforts " , as a part of the group 's management expenses , along with going toward " thousands of free screenings of the group ’ s films worldwide , as well as toward bringing survivors of the Lord ’ s Resistance Army ... to speak at these events . " Keesey explains the way the charity 's annual expenditures are made , with " 80 @.@ 5 percent to 85 @.@ 7 percent of total annual spending from fiscal 2007 to 2011 " going toward " ' program expenses ' — money that directly benefits their cause " , and finished by urging interested parties to make inquires to the group via Twitter , using the account @ invisible and hashtag # AskICAnything . Two further short videos featured LRA survivors expressing support for the film and the organization . 
