 Nearly two weeks after the release of the album , Reznor organized and announced a user @-@ created " film festival " as an accompaniment to the album , hosted at the official Nine Inch Nails YouTube channel . It was revealed that the album was stripped of much artwork and song titles to provide a blank canvas for the project . Reznor explained that the endeavor was not meant as a contest , but as " an experiment in collaboration and a chance for us to interact beyond the typical one @-@ way artist @-@ to @-@ fan relationship . " Over 2 @,@ 000 video submissions were posted and over 13 @,@ 000 members joined the festival group , which started in March 2008 . 
