 The next piece created by Wieden + Kennedy for Honda , Sense , advertised the company 's " Integrated Motor System " hybrid car technology . Deliberate steps were taken to distance the spot from " Cog " , using metaphor to make the promotion , rather than focusing on the technology itself . In 2005 , Honda was once again in contention for the Grand Prix at the Cannes Lions International Film Festival , with the animated 60 @-@ second spot Grrr . This time , it returned home triumphant , defeating Singing in the rain for the Volkswagen Golf and Stella Artois ' Pilot to bring home the top prize . Antoine Bardou @-@ Jacquet went on to direct two further Honda advertisements for Wieden + Kennedy . Choir , created with the help of fellow " Cog " team @-@ members Ben Walker and Matt Gooden , was released in 2006 , and Problem Playground in 2008 . 
