 The Nihon Keizai Shimbun newspaper reported that before the release of the third movie , the anime had grossed a total of 40 billion yen in the sales of related goods . A live broadcast of the entire series streamed on Nico Nico Douga on June 18 , 2011 garnered around 1 million viewers , surpassing the previous record of 570 @,@ 000 held by Lucky Star . 
