 The accompanying music video for the song was filmed on June 16 , 2010 in Malibu , California , and directed by Anthony Mandler . It took fifteen hours for the shoot . Preparing his physique for the filming , the singer told People , " At 31 , when you take your shirt off , you must have it together ! " A preview of the video was released on July 12 , 2010 , and the full video premiered on 106 & Park and Vevo on July 13 , 2010 . 
