 In his 1980 autobiography , I , Me , Mine , George Harrison credits the influence for his song " Living in the Material World " to A.C. Bhaktivedanta Swami Prabhupada , founder and leader of the International Society for Krishna Consciousness ( ISKCON ) , commonly known as the Hare Krishna movement . Harrison adds that the song specifically espouses the message that " we are not these bodies , we are in these material bodies in the physical world . " His friend Ravi Shankar once observed that Harrison exhibited tyagi , a trait meaning non @-@ attachment or renunciation , a point to which Shankar added : " He had everything – all the wealth , the fame , whatever he wanted . But he was not attached to it ... because he was searching for something much higher , much deeper . It does seem like he already had some Indian background in him [ from a previous life ] . " Harrison later said of life in the material world , referring to the need to break the cycle of rebirth associated with reincarnation : " The whole point to being here , really , is to figure a way to get out . " 
