 In its October 25 , 2005 , issue , eight days after the premiere episode of the Report , The New York Times ran its third article on The Colbert Report , " Bringing Out the Absurdity of the News " . The article specifically discussed the segment on " truthiness " , although the Times misreported the word as " trustiness " . In its November 1 , 2005 issue , the Times ran a correction . On the next episode of the Report , Colbert took the Times to task for the error , pointing out , ironically , that " trustiness " is " not even a word " . 
