 Brainwashing was first published in hardcover format on December 16 , 2004 by Oxford University Press , and again in paperback format on August 24 , 2006 . The book was " highly commended " and runner @-@ up in the 2005 Times Higher Education Supplement Young Academic Author Award , and also made it to the shortlist for the 2005 MIND " Book of the Year Award " . The book also made it to the longlist of the 2005 Aventis " Science Book Prize " , where it was described as containing " elegant and accessible prose " . 
