 The show 's popularity resulted in enquiries for coats similar to Sherlock 's , reported retailer Debenhams . Garment manufacturer Belstaff put the wool trench coat worn by Benedict Cumberbatch back into production before the series had ended . The Independent reported , " designer Paul Costelloe moved to meet the demand , offering tailored coats and scarves based on the series , while Savile Row bespoke tailor John Pearse said many of his clients were inquiring about the actors ' clothes . " Journalist Alexis Petridis commented , " [ Y ] ou can see why men wanted to get the look . Perhaps they noted the effect Cumberbatch , by no means your standard telly hunk , had on lady viewers … and decided it must have something to do with the clobber . So it is that Britain 's latest men 's style icon is a fictional asexual sociopath first seen onscreen hitting a corpse with a horse whip . Surely not even the great detective himself could have deduced that was going to happen . " 
