 A " sneak peek screening " of The Amazing Spider @-@ Man was held on February 6 , 2012 in 13 cities internationally : Berlin , London , Los Angeles , Madrid , Mexico City , Moscow , New York City , Paris , Rio de Janeiro , Rome , Seoul , Sydney and Tokyo . On January 8 , 2012 , the Spider @-@ Man logo appeared on some of the world 's most iconic buildings , such as the Sydney Opera House , the Colosseum of Rome , the Kremlin in Moscow and the Arc de Triomphe in Paris . The screening revealed a second trailer in 3D , which thereafter appeared online . Glen Levy of Time magazine felt that the trailer 's " dialogue goes hand in hand with the action , rather than be dominated by it " and that the action scenes from the film looked " polished and slick " . The special screening included an eight and a half minute extended trailer . Scott Mantz of Access Hollywood felt that the extended footage seemed is edgier and more character @-@ driven and that " the Lizard looks like a great villain " . Peter Sciretta of / Film said that the trailers had left him " impressed " and had captured a feeling of dark naturalism alongside Spider @-@ Man 's trademark wisecracking . With the second official trailer and the sizzle reel , Webb felt that it was important to provide a more specific idea of the film , such as showcasing Peter and Gwen 's relationship and the visual effects , just to display the attitude of the film that he and the crew were trying to create . On February 7 , 2012 it was reported that the latest official trailer revealed a link to the viral marketing internet site for the film . 
