 The music video was generally well received . A journalist for The Huffington Post wrote , " Rihanna is perfectly good at being bad – and this video proves it " , while a reviewer for OK ! called the video " red @-@ hot , kinky and totally tongue @-@ in @-@ cheek " . Willa Paskin of New York similarly described it as a " goofy " take on the S & M @-@ themed music videos typical of Madonna and Lady Gaga , while Matthew Perpetua of Rolling Stone described the video as a " visual onslaught of candy @-@ colored kinkiness " that viewers would enjoy despite its bright colors and sexually suggestive activities . Brad Wete of Entertainment Weekly stated that Rihanna delivered the risque video he was expecting based on the song 's lyrical content , and Jason Lipshutz of Billboard praised the video 's " exquisite set pieces that offer a twisted take on hardcore sexuality " . 
