 The video was shot in black @-@ and @-@ white at Dungeness , Kent , United Kingdom . It begins with a stairway set in a foggy setting leading up to the sky . Then angles of different scenery are shown such as a deserted area with a boat next to railroad resembling Noah 's Ark , railroad pathaway , and a True Cross with a key hung over it . Minaj is shown fading into clouds , before she raps her first verse wearing a black flowing dress and a crown of thorns . Minaj has various wardrobe changes in the video . Minaj is then seen dressed as a queen , over a balcony with a spiral chandelier behind her . Various clips of nature are shown such as waves , birds , and grass . Minaj is then seen singing the chorus in a blonde wig , in a vast space , with a lot of fog . Minaj raps her second verse sitting on a throne donning a black wig similar to the on she wore in her previous music video for " I Am Your Leader " . After scenes of nature and of Minaj , the video transforms into color . The video concludes as Minaj is seen with a stray @-@ like face , walking in the wilderness , while clips of Minaj singing continue throughout the video . It closes with the stairway , seen in the beginning of the video . Tom Eames of Digital Spy complimented the video for its " glamorous " shots of Minaj , a sentiment echoed by Liza Darwin of MTV News , who said : " We already know Nicki 's got her beauty and fashion game on lock these days , but for her new vid the singer ditches the bustiers , tutus , and Zenon @-@ inspired ensembles for a toned @-@ down ( for her , at least ) wardrobe of glittery gowns , decadent furs , and more than one crown . After all , if there 's ANYONE fit to be queen bee , it 's this lady . " 
