 A low quality snippet of " Frozen " was leaked by fans on January 23 , 1998 , after it debuted on radio in Singapore , and posted it on the Internet . They said they knew what they were doing was wrong , but that they hoped it would simply generate interest from Madonna . The song was played on the US radios , including the WKTU New York radio . Warner Bros. Records enlisted the Recording Industry Association of America 's Anti @-@ Piracy Unit to delete the Internet downloads to the song . Erik Bradley , musical director of Chicago B96 , classified " Frozen " as a " the mark of a smash . Clearly , American pop radio needs Madonna " , after his station leaked it in the United States . According to Jon Uren , marketing director of Warner Music Europe , the song also had " fantastic " early support across Europe . Shortly after the song leaked , a remix version of " Frozen " was broadcast by the BBC website , and also was previewed on the soundtrack at the 1998 Versace fashion spring parade . 
