 In March 1955 Ian Fleming sold the film rights of Casino Royale to the producer Gregory Ratoff for $ 6 @,@ 000 . After Ratoff 's death , producer Charles K. Feldman represented Ratoff 's widow and obtained the rights to make a film version . Feldman decided the best way to profit from the film rights was to make a satirical version , which was produced and released in 1967 by Columbia Pictures . The film , which cast David Niven as Bond , was made with five credited directors ( plus one uncredited ) and a cast that included Peter Sellers , Ursula Andress , Orson Welles and Woody Allen . The 1967 version is described by the British Film Institute as " an incoherent all @-@ star comedy " . 
