 Turner launched a massive marketing campaign to promote Real Adventures , intending to reach 80 % of American children aged six to eleven . Each Turner network spent $ 5 to $ 7 million for a total $ 20 million invested in promotion ; the company contracted thirty @-@ three licensees . Other reports pegged the budget at $ 40 million , and Marketing Week estimated that the series launched with $ 300 million of merchandising support . The Wall Street Journal called Quest a " property to watch " in 1995 ; People and Good Housekeeping considered it a surefire blockbuster . Turner provided digital and bound style guides featuring collections of Quest artwork , coloring instructions , and product ideas . 
