 The " Anthony Eden " ( rarely the " Eden " , except in London 's Savile Row ) was not marketed as such and the name was purely informal , but the use of the term was widespread , entering dictionaries and phrase books : for example , it was still listed in the 17th edition of Brewer in 2005 and as recently as 2010 the fashion " guru " Trinny Woodall cited the hat as an example of Eden 's reputation for being well dressed . It came into particular vogue among civil servants and diplomats in Whitehall and , to that extent , rather belied the stereotypical view , that lasted until well after the Second World War , of civil servants as a " bowler hat " brigade . 
