 The director of S.H.I.E.L.D. , who was revealed in previous films to be coordinating the " Avengers Initiative " . Jackson was brought to the project with a deal containing an option to play the character in up to nine Marvel films . Jackson said he does more in The Avengers than in any of the previous films : " You don 't have to wait until the end of the movie to see me " . About the role , Jackson said , " It 's always good to play somebody [ who ] is a positive in society as opposed to somebody who is a negative . . . I tried to make him as honest to the story and as honest to what real @-@ life would seem . " Jackson compared the character to Ordell in Jackie Brown , calling him " a nice guy to hang out with . You just don 't want to cross him " . 
