 Back in the USSR , Lissitzky designed displays for the official Soviet pavilions at the international exhibitions of the period , up to the 1939 New York World 's Fair . One of his most notable exhibits was the All @-@ Union Polygraphic Exhibit in Moscow in August – October 1927 , where Lissitzky headed the design team for " photography and photomechanics " ( i.e. photomontage ) artists and the installation crew . His work was perceived as radically new , especially when juxtaposed with the classicist designs of Vladimir Favorsky ( head of the book art section of the same exhibition ) and of the foreign exhibits . 
