 The documentary film , Bronies : The Extremely Unexpected Adult Fans of My Little Pony , was funded several times over its requested Kickstarter amount , allowing the filmmakers to expand the scope of the project . An organized group of fans , calling themselves the " Humble Brony Bundle " , accepted donations from its members towards the Humble Indie Bundle , a charitable independent video game sales drive for Child 's Play and the American Red Cross , which topped the contribution list for one sale and contributed the largest single donation for a later sale after a friendly competition with Minecraft developer Markus Persson . In the next major bundle , the same friendly rivalry topped the donation charts ; the Humble Brony Bundle donated over US $ 13 @,@ 000 and exceeded Persson 's and the rest of the leaderboard 's donation . 
