 To promote The Rocketeer , Disney made tie @-@ in endorsements with Pizza Hut and M & M 's / Mars candies . An extensive product line followed of computer games , toys , posters , trading cards , pins , patches , buttons , T @-@ shirts , and children 's clothing , licensed to coincide with the film 's opening . The studio also spent a further $ 19 million on TV advertising alone . A television special documentary , titled The Rocketeer : Excitement in the Air , was broadcast on the Disney Channel in June 1991 . That same month , a young adult novelization written by Peter David was published by Bantam Books , while a similar novelization by Ron Fontes , for younger readers was published by Scholastic Books for Disney Press . 
