 BSR Housewares became the club 's first shirt sponsor during the 1981 – 82 season . The club 's shirts have been sponsored for the majority of the time since then , although there was no shirt sponsor at the end of the 1993 – 94 season , after local solicitors Coucher & Shaw were closed down by the Law Society . Unusually for a Premier League club , Albion were again without a shirt sponsor for the start of the 2008 – 09 campaign , as negotiations with a new sponsor were still ongoing when the season began . The longest @-@ running shirt sponsorship deal agreed by the club ran for seven seasons between 1997 and 2004 with the West Bromwich Building Society . Other sponsors have included T @-@ Mobile ( 2004 – 08 ) , Homeserve ( 2010 – 11 ) , Bodog ( 2011 – 12 ) , Zoopla ( 2012 – 14 ) , Intuit Quickbooks ( 2014 – 15 ) , TLCBET ( 2015 – 16 ) , and UK @-@ K8 ( 2016 – present ) . 
