 Turner , TBS , and Holiday Inn partnered to hold an essay contest as part of the Safe America Foundation 's " Quest for Safety " drive . From October 9 to November 4 , 1996 , spots encouraged children to write essays about important safety issues and personal safety . A panel of public safety and community leaders selected the winner , dubbing them the " Safest Kid in America " . TBS posted the winner 's essay to the kids section of its website and awarded them a position on the Real Adventures float for the 1997 Tournament of Roses Parade in Pasadena . Second @-@ prize winners received bicycle helmets , T @-@ shirts , and Jonny Quest lapel pins . Turner staged an international contest in February 1997 called " Quest World Adventure " , featuring the grand prize of a trip to a " secret island " ( Jamaica ) in July to take part in a staged dramatic scenario . 
