 " Papan Reklame " ( meaning " Billboards " ) follows two shopkeeper , a man and a woman , who compete to offer the lowest prices . Both open their shops within days of each other , and they continually undercut each other 's prices to attract customers . This conflict reaches the point that one shopkeeper , Wan Saleh , decides to buy out his competitor at cost . She agrees , and Saleh sells these wares , advertising a 5 % markup . When he hears that his competitor will go to Singapore to buy new wares , Saleh follows her . When they are on the ship , it is revealed that the shopkeepers are actually husband and wife , and that he had actually bought her stock out with a 10 % markup ; as such , the customers paid a total markup of 15 % . This story was written for Kawan Bergeloet . 
