 The album 's themes include child abuse , drug abuse and bullying . The album cover depicts a young girl being approached by a large man who is holding what appears to be a horseshoe or , more presumably , blades ; furthermore , the girl 's shadow gives the appearance that her body is being hanged due to the position of the band 's logo . Photography was done by Stephen Stickler , and the design was directed by Jay Papke and Dante Ariola . The first single " Blind " charted at number 15 on the Canadian Alternative 30 , the album peaked at number ten in New Zealand as well as number seventy @-@ two on the Billboard 200 . The debut album has sold over 4 million copies in the US according to Nielsen SoundScan as of January 4 , 2013 . The album has now sold over 10 million copies worldwide , and is considered to have started the nu metal genre . 
