 The tour was also notable for giving rise to the term " new Madonna " , a stronger and more intelligent sexual image of her former self which had given rise to the term Madonna wannabe . Considine felt that " the important thing Madonna did on the tour was to demonstrate how female sexuality can be a source of strength . Traditionally in pop culture , there are two roles that a woman can play — the good girl and the bad girl , and the bad girl is never taken seriously . But Madonna shows up the trappings of a bad girl , and demanded to be taken up seriously because she just doesn 't roll over . I got more sense of the strength and power that was under her image all along . " Another important fact noted in the tour by scholars is the extensive use of multimedia technique to its maximum potential . Says Mark Bego , author of Madonna : Blonde Ambition , that " Madonna transformed the concept of a concert tour being focused on the songs . She turned her Who 's That Girl ? tour into a ubiquitous multimedia blitz technique by including songs , dancing , choreography , videos , big screens , backdrops — not to mention the subtle preaching and messages — that made singing a secondary quality for concert goers . Evident from the people that thronged to see the tour , they were there for the spectacle — and not see Madonna standing in front of the microphone and singing . 
