 Interscope Records released the song in August 2010 as the second single from Recovery . Critics praised its melody but were divided on thematic aspects such as poignancy and accuracy . Eminem promoted the single with performances at the 2010 Electronic Entertainment Expo , the 2010 MTV Video Music Awards and festivals . The music video , directed by Joseph Kahn , stars Dominic Monaghan and Megan Fox in a violent relationship and shows Eminem and Rihanna in front of a burning house . The clip had a mixed reception due to scenes of domestic violence . Reporters suggested that the song and its accompanying video were influenced by Eminem 's and Rihanna 's relationships with their respective ex @-@ lovers Kimberly Scott and Chris Brown . 
