 The social scene changed dramatically in London in the 1960s , with Beatlemania and the sexual revolution , and British aristocracy in the capital was not what it had been . By this time the general impeccable standards of the Ritz had fallen . Peregrine Worsthorne noted the change : " Precisely that it was not all Ritzy , in the sense of being conspicuously luxurious ... the glitter had long since faded and shabbiness set in . The place was usually empty , kept alive by memories of former glories and a clientele who preferred nostalgia to comfort " . Yet celebrities often held parties at the hotel , and the Rolling Stones were guests for many years . British Prime Ministers Harold Wilson , Edward Heath and Harold MacMillan often lunched at the Ritz ; Heath would always reserve table 29 in the restaurant . 
