 " Bart the General " and Seinfeld 's " The Tape " were used in a Dartmouth College experiment to study brain activity in relation to humorous moments in television shows . The results were published in a 2004 issue of the academic journal Neurolmage . The researchers noted , " During moments of humor detection , significant [ brain ] activation was noted in the left posterior middle temporal gyrus ... and left inferior frontal gyrus " . 
