 Endtroducing ..... has been frequently ranked in professional lists of the all @-@ time greatest albums . Various publications , including Q , Rolling Stone , Spin , Pitchfork Media , and Slant Magazine , have placed the album in their respective lists of best albums of the 1990s . Time included Endtroducing ..... in their list of the 100 greatest albums of all @-@ time . " A decade on , " wrote Mojo , " DJ Shadow 's affirmatory essay on record collecting as a creative endeavour has lost none of its grandeur . " Stephen Thomas Erlewine of AllMusic said of the album : " ... it 's innovative , but it builds on a solid historical foundation , giving it a rich , multi @-@ faceted sound . It 's not only a major breakthrough for hip @-@ hop and electronica , but for pop music . " Will Hermes , writing in Spin , called it " trip @-@ hop 's crowning achievement " . The album was also included in the book 1001 Albums You Must Hear Before You Die . 
