 On November 1 , Hammer 's song and video titled " Better Run Run ! " hit the web in retaliation to Jay @-@ Z 's September 2010 diss towards him . M.C. accuses Jigga of being in league ( and in the studio ) with Satan — and then Hammer defeats the devil and forces Jay to be baptized . Speaking on the video , Jacob O 'Gara of Ethos Magazine wrote : " What ’ s more likely is that this feud is the last chapter in the tragic cautionary tale of M.C. Hammer , a tale that serves as a warning to all present and future kings of hip @-@ hop . Keep your balance on the pedestal and wear the crown strong or you ’ ll have the Devil to pay . " 
