 At the onset of the fandom , Hasbro was generally tolerant of uploads of content and derivative works on sites such as YouTube . However , in late 2011 , a fan @-@ run website called " Ponyarchive " that was reposting the complete , high @-@ definition episodes that were being sold on iTunes for no cost closed down after receiving cease and desist letters from Hasbro . The otherwise " hands @-@ off " policy has enabled the growth of the fandom . In another case , Hasbro was required to take legal action to protect the My Little Pony trademark against a group working on a massively multiplayer online game , MLP : Online , though the developers , after working with Hasbro 's legal team , are seeking to develop a new Friendship Is Magic @-@ related game without the trademark issues . Though many fan @-@ created videos combine copyright footage of Friendship Is Magic with adult elements from films inappropriate for children like Inglourious Basterds or foul language from musical artists such as Wu @-@ Tang Clan , Hasbro has not taken a stance against these videos and has recognized that the parodies and remixes form a culture of participation that has helped to draw larger attention to the show . In light of the Stop Online Piracy Act , Daniel Nye Griffiths of Forbes considered the fans ' re @-@ use of copyrighted works and creation of new works from them as examples of the inevitable result of any media gaining a fandom , and praised Hasbro for embracing the means to extend the brand through this instead of trying endlessly to stop such infringements . More recently , Hasbro has taken a more proactive nature , such as issuing cease and desist letters to more visible projects such as My Little Pony : Fighting Is Magic and MLP Online , and selling episodes on YouTube which in turn has caused some fan videos to run afoul of YouTube 's Content ID system . 
