 On April 2009 , Burger King released a SpongeBob @-@ themed advertisement featuring a parody of Sir Mix @-@ a @-@ Lot 's song " Baby Got Back " . The Campaign for a Commercial @-@ Free Childhood protested the ad for being sexist and inappropriately sexual , especially contemplating that SpongeBob 's fan base includes young children . In official statements released by Burger King and Nickelodeon , both companies claimed that the campaign was aimed at parents . 
