 Hasbro and Hub Network have used advertising parodying others works that are more geared towards the adult fans . Hub Network used a promotional billboard in Los Angeles showing the pony characters parodying the films Bridesmaids and Poltergeist . Hub Network also made a parody of Apple 's technorati @-@ oriented App Store , which included the phrase , " There 's a pony for that . " A promotional campaign leading up to the second season finale , " A Canterlot Wedding " , in which Twilight 's brother Shining Armor marries Princess Cadance , parodied elements of the 2011 British royal wedding , including the placement of an advertisement in the New York Times wedding announcement section . 
