 On June 17 , 2011 , Jive Records announced through a press release that an exclusive 30 @-@ second teaser would premiere on June 19 , 2011 , on Bravo 's Watch What Happens : Live and on VEVO simultaneously . The full length video was revealed to premiere on MTV and VEVO on June 22 , 2011 . Following the premiere , the video was played hourly on MTV , during video hours , and on VH1 's Best Morning Buzz Live . Jen McDonnell of Dose said , " damn if [ the video ] doesn 't rock . [ ... ] It all sounds very weird – and it is . But it 's also buckets of fun . " Megan Gibson of Time stated that the video is " random , weird and intended to be funny " and that despite the lack of dancing " Britney seems pleasantly energetic and spunky in ' I Wanna Go ' which is a comforting change from her usual blank @-@ eyed look . " Sarah Anne Hughes of The Washington Post commented that the video " shows a much livelier Britney than the world has seen since the ' Toxic ' years . " 
