 The campaign was very successful both critically and financially . Honda 's UK domain saw more web traffic in the 24 hours after " Cog " ' s television début than all but one UK automotive brand received during that entire month . The branded content attached to " Cog " through interactive television was accessed by over 250 @,@ 000 people , and 10 @,@ 000 people followed up with a request for a brochure for the Honda Accord or a DVD copy of the advertisement . The media reaction to the advertisement was equally effusive ; The Independent 's Peter York described it as creating " the water @-@ cooler ad conversation of the year " , while Quentin Letts of The Daily Telegraph believed it was " certain to become an advertising legend " . 
