 In December 2009 , Diamandis was ranked in second place on the Sound of 2010 poll organised by BBC , behind singer @-@ songwriter Ellie Goulding ; she was one of three nominees for the Critics ' Choice Award at the 2010 BRIT Awards , which also went to Goulding . " Mowgli 's Road " was released on 13 November 2009 , with Diamandis describing it as " uncommercial " , but it received attention after its video was shared by bloggers including Perez Hilton and Kanye West . It was followed by " Hollywood " on 1 February , which reached number 12 on the UK Singles Chart . 
