 " Cog " was first aired on British television on Sunday 6 April 2003 . It filled an entire commercial break in ITV 's coverage of the Brazilian Grand Prix . The release was widely remarked upon by the media , with articles appearing in both broadsheets such as The Daily Telegraph , The Independent , and The Guardian , and tabloid papers such as The Sun and The Daily Mirror . The day after " Cog " ' s debut , the Honda website received more hits than at any time in its history , and overnight became the second most @-@ popular automotive website in the UK . 
