 The structure is seven stories tall and fills nearly one half of a city block . The 60 @-@ foot ( 18 m ) wide by six @-@ story tall triumphal arch motif of the State Street façade has been journalistically compared to the l 'Arc de Triomphe in Paris . The central arch @-@ headed window adapts the familiar motif of Borromini 's false @-@ perspective window reveals of the top floor of Palazzo Barberini , Rome . The coat of arms of the Balaban and Katz chain — two horses holding ribbons of 35 mm film in their mouths outlined by a border of film reels — is set inside a circular Tiffany stained glass window inside the arch . The exterior of the building is covered in off @-@ white architectural terracotta supplied by the Northwestern Terra Cotta Company with Neo @-@ Baroque stucco designs by the McNulty Brothers . 
