 Stylistically , " Raymond turned to the Cooper Studio @-@ Al Parker advertising style for inspiration , spurring a new generation of comic artists to follow a fresh direction " , that of " glorify [ ing ] contemporary post @-@ War American life " . Although the strip was published entirely in black and white , Raymond worked hard to add tone through artistic technique . " Raymond nevertheless [ colored ] through his use of varying linework ... [ creating ] color through contrast " . His new style was much imitated throughout the industry and became known as ' the Raymond style ' . 
