 Nielsen owned Billboard until 2009 , when it was one of eight publications sold to e5 Global Media Holdings. e5 was formed by investment firms Pluribus Capital Management and Guggenheim Partners for the purpose of the acquisition . The following year , the new parent company was renamed to Prometheus Global Media . Three years later , Guggenheim Partners acquired Pluribus ' share of Prometheus and became the sole owner of Billboard . In December 2015 , Guggenheim Digital Media sold several media brands , including Billboard , to its own executive , Todd Boehly . He formed The Hollywood Reporter @-@ Billboard Media Group , which owns both Billboard and The Hollywood Reporter . 
