 The 1980 introduction of a veal @-@ based sandwich raised the ire of animal rights groups . By 1982 , several groups were alleging that the veal being sourced to Burger King was most likely kept in battery cages , unable to move , and fed a low iron diet designed to produce the lightly toned meat associated with veal . As a result of this protest , these groups lead a three @-@ country boycott of Burger King in April 1982 . Critics of the boycott claimed that the type of veal that was being used was more @-@ likely to be free range veal due to cost issues , claiming that there is simply no way a $ 2 @.@ 00 sandwich would use the higher quality $ 15 @.@ 00 / lb veal . The rights groups refused to back down despite the cost claims because Burger King would only release the name of the meat processor , not its veal suppliers . The chain eventually announced that it intended to pull the sandwich from the market , stating that it was not because of the boycotts but because there was a lack of consumer demand . In fact , the chain said the sandwich sold best in the markets where the majority of the protests were occurring . 
