 While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long @-@ term profit on software sales , Nintendo reportedly has optimized production costs to obtain a significant profit margin with each Wii unit sold . On September 17 , 2007 the Financial Times reported that the direct profit per Wii sold may vary , from $ 13 in Japan to $ 49 in the United States and $ 79 in Europe . On December 2 , 2008 , Forbes reported that Nintendo made a $ 6 operating profit per Wii unit sold . 
