 On 14 October 2005 Eon Productions , Sony Pictures Entertainment and MGM announced at a press conference in London that Craig would be the sixth actor to portray James Bond . A tuxedo @-@ clad Craig boarded a Royal Marines Rigid Raider from HMS Belfast before travelling to HMS President where he was introduced to the world 's press . Significant controversy followed the decision , with some critics and fans expressing doubt the producers had made the right choice . Throughout the entire production period , Internet campaigns such as " danielcraigisnotbond.com " expressed their dissatisfaction and threatened to boycott the film in protest . Craig , unlike previous actors , was not considered by the protesters to fit the tall , dark , handsome and charismatic image of Bond to which viewers had been accustomed . The Daily Mirror ran a front page news story critical of Craig , with the headline , The Name 's Bland – James Bland . 
