 Palmer reported that by the fourth season of the show , the episodes rarely tested below 85 percent . At least one segment , " The Man from Alphabet " , despite its expense , was eliminated because it tested poorly with children . The distractor provided new insight into the way children watch television , and was part of CTW 's research on its programs ' effectiveness for decades . It created a body of objective data , and marked the first time that children 's television viewing was studied scientifically . 
