 Dabangg 's theatrical trailer , running for about two and a half minutes , was released on 23 July 2010 , alongside Priyadarshan ’ s Khatta Meetha . Dabangg was described as one of the most anticipated films of the year by the The Indian Express . It was reported to have broken pre @-@ release records for hype by Cinematix , a filming awareness product originated by Ormax Media . A special screening of the film took place at Film City on 6 September 2010 . The premiere of Dabangg was held in Mumbai on 9 September 2010 . 
