 Chris Cottingham of NME gave the album six out of ten , saying that " Tinie is most definitely a star , second only to Dizzee Rascal on the UK scene , perhaps even above him following Dizzee 's dismal ‘ The Fifth ’ album . So perhaps it 's no surprise Tinie 's brimming with confidence on record number two . " However , Cottingham dismissed the quality of some lyrics as " all great fun for him , no doubt , but in the past he didn ’ t trade in this lowest common denominator stuff . " Robert Copsey of Digital Spy gave the album three out of five stars , describing the album as " inoffensive grime @-@ pop for the masses that makes all the right moves , but lacks any serious bite . " Larry Day of musicOMH gave the album two and half out of five stars , commenting " this is a massive collaborative project . That 's probably the reason it 's such a chaotic , unwieldy mess . " On the other hand , he praised the promotional single " Don 't Sell Out " , saying " crunchy handclaps and jerky hooks work a kiss of life on the record , and Tempah 's lyrics are fascinating to listen to – he compares himself to Othello and nods to everything from the Queen to Celebrity Juice – if utterly misogynistic . " Day concluded the review with " Tempah has gone from rapping with a knowing wink or a glint in his eye to unloading a lewd spiel sans wit . " 
