 Since 1912 the teams have played the game at the Cotton Bowl stadium in Dallas , Texas , amid the atmosphere of the adjacent Texas State Fair . This is unusual because most college football games alternate between the opponents home stadiums . Dallas was chosen as the neutral site because it is approximately halfway between the two schools . The stadium is divided down the 50 @-@ yard line , with half of the stadium predominantly clad in the crimson and cream colors of Oklahoma , and the other half mostly wearing the burnt orange and white of Texas . 
