 Lin trademarked the word Linsanity in 2012 to preempt strangers from profiting from his likeness . Two others had attempted to trademark the term in the first week of February , but the United States Patent and Trademark Office ultimately registered the term to Lin . A documentary film about Lin , titled Linsanity , premiered on January 20 , 2013 , at the Sundance Film Festival . It was shown at numerous film festivals before making its way into art houses . 
