 In 766 Æthelbert succeeded Ecgbert as archbishop ; he was consecrated 24 April 767 , the feast day of his predecessor Wilfrid . This may have been deliberate and a sign that Æthelbert wished to revive Wilfrid 's ambitions for the archiepiscopal see . Æthelbert received his pallium from Pope Adrian I in 773 . Alcuin was appointed head of the cathedral school after Æthelbert became archbishop . Much of Alcuin 's description of Æthelbert 's time as archbishop has the flavour of a panegyric , as Alcuin praised Æthelbert as a model bishop suitable for other bishops to use as a role model . 
