 In April 1861 , Morris founded a decorative arts company , Morris , Marshall , Faulkner & Co . , with six other partners : Burne @-@ Jones , Rossetti , Webb , Ford Madox Brown , Charles Faulkner , and Peter Paul Marshall . Operating from premises at No. 6 Red Lion Square , they referred to themselves as " the Firm " and were intent on adopting Ruskin 's ideas of reforming British attitudes to production . They hoped to reinstate decoration as one of the fine arts and adopted an ethos of affordability and anti @-@ elitism . For additional staff , they employed boys from the Industrial Home for Destitute Boys in Euston , central London , many of whom were trained as apprentices . 
