 In Italy , the group performed " What Makes You Beautiful " at the 2012 Sanremo Music Festival on 14 February 2012 . In France , they performed " What Makes You Beautiful " and " One Thing " on Le Grand Journal on 22 February 2012 . In the United States , One Direction performed " What Makes You Beautiful " , " More than This " and " One Thing " on The Today Show at the Rockefeller Center on 12 March 2012 . An estimated 15 @,@ 000 fans descended on the plaza . They also performed " What Makes You Beautiful " at the 2012 Kids ' Choice Awards on 31 March 2012 . One Direction performed " What Makes You Beautiful " and " One Thing " on comedy television show Saturday Night Live and also appeared in a comedy sketch with Sofía Vergara on 7 April 2012 . In Australia , they performed " One Thing " and " What Makes You Beautiful " at the 54th Logie Awards , where they also presented an award for " Most Popular New Female Talent " on 15 April 2012 . On 12 August 2012 , One Direction performed " What Makes You Beautiful " at the 2012 Summer Olympics closing ceremony in London , which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics . 
