 The first house in what would become Savile Row was " a fine House and Ground " , built in 1674 on the site of what is now No. 1 , and occupied by a series of nobles until it was demolished in 1730 in preparation for the laying out of the houses on the east of Savile Row in 1731 . Savile Row was built between 1731 and 1735 , on freehold land known as Ten Acres belonging to a merchant tailor , William Maddox , as part of the development of the Burlington Estate , and is named after Lady Dorothy Savile , wife of the 3rd Earl of Burlington . Maddox 's land , consisting mainly of fruit and other trees covering what would become Savile Row and the streets around , some of which is still owned by his descendants as the Pollen Estate . When initially laid out – under the name Saville Street – Savile Row ran from Burlington Gardens ( then Vigo Lane ) to Boyle Street , with houses only on the east side , but in the 19th century , houses were built on the west side . 
