 Every couple of weeks , Lasseter and his team would put together their latest set of storyboards or footage to show Disney . In early screen tests , Pixar impressed Disney with the technical innovation but convincing Disney of the plot was more difficult . At each presentation by Pixar , Katzenberg would tear much of it up , giving out detailed comments and notes . Katzenberg 's big push was to add more edginess to the two main characters . Disney wanted the film to appeal to both children and adults , and asked for adult references to be added to the film . After many rounds of notes from Katzenberg and other Disney execs , the general consensus was that Woody had been stripped of almost all charm . Tom Hanks , while recording the dialogue for the story reels , exclaimed at one point that the character was a jerk . Lasseter and his Pixar team had the first half of the movie ready to screen , so they brought it down to Burbank to show to Katzenberg and other Disney executives on November 19 , 1993 , an event they later dubbed " The Black Friday Incident . " The results were disastrous , and Schneider , who was never particularly enamored of Katzenberg 's idea of having outsiders make animation for Disney , declared it a mess and ordered that production be stopped immediately . Katzenberg asked colleague Thomas Schumacher why the reels were bad . Schumacher replied bluntly : " Because it 's not their movie anymore , it 's completely not the movie that John set out to make . " 
