 In 1974 , Led Zeppelin took a break from touring and launched their own record label , Swan Song , named after an unreleased song . The record label 's logo , based on a drawing called Evening : Fall of Day ( 1869 ) by William Rimmer , features a picture of Apollo . The logo can be found on Led Zeppelin memorabilia , especially T @-@ shirts . In addition to using Swan Song as a vehicle to promote their own albums , the band expanded the label 's roster , signing artists such as Bad Company , the Pretty Things and Maggie Bell . The label was successful while Led Zeppelin existed , but folded less than three years after they disbanded . 
