 Who 's That Girl World Tour was the second concert tour by American singer @-@ songwriter Madonna . The tour supported her third studio album , True Blue ( 1986 ) , as well as the soundtrack Who 's That Girl ( 1987 ) . It was Madonna 's first world tour , reaching Asia , North America and Europe . Madonna 's 1987 film Who 's That Girl was a box office failure , but its soundtrack proved to be a commercial success . Warner Bros. felt that they could encache on Madonna 's success further and they sent her on a world tour . Musically and technically superior to her previous Virgin Tour , the Who 's That Girl Tour incorporated multimedia components to make the show more appealing . 
