 To promote the episode , Nickelodeon launched an on @-@ air campaign called " SpongeBob 's Lost Episode " , which culminated with the premiere of " The Sponge Who Could Fly " . Nickelodeon also partnered with Burger King to release a line of toys as a marketing tie @-@ in to the event . The toy line consisted of eight figures , including SpongeBob Silly Squirter , Swing Time Patrick , Jellyfish Fields , Plankton Bubble Up , Squirt N ' Whistle Squidward , Plush Shakin ' SpongeBob , Karate Chop Sandy and Gravity Defying Gary . The promotion ran for five weeks , during which time one of the popular items on the " Big Kids " menu , Chicken Tender , came " in fun star and lightning bolt shapes . " Craig Braasch , vice president of global advertising and promotions for the Burger King Corporation , said " These eight new , fun , seaworthy toys inside our Big Kids Meals provide hours of aquatic entertainment for our young customers . " 
