 <unk> <unk> was released on July 8 , 2011 in the United States and Canada across 3 @,@ <unk> theaters . It grossed $ <unk> on the first day , giving it the second largest opening gross for an original R @-@ rated comedy of the summer , behind Bad <unk> ( $ <unk> ) . For the opening weekend , the film took in a total of $ 28 @,@ 302 @,@ 165 , an average of $ 9 @,@ 310 per theater , making it the number two film for the weekend , behind <unk> : Dark of the Moon ( $ <unk> ) , the second highest @-@ grossing opening weekend for an original R @-@ rated comedy , again behind Bad <unk> ( $ <unk> ) , and the highest @-@ grossing opening weekend ever for a dark / black comedy film , <unk> the 2004 The <unk> Wives ( $ <unk> ) . The opening weekend audience was 51 % male , and 64 % of the audience were over 25 years of age . The second weekend ( 15 – 17 July ) saw a further 94 theaters added , for a total of 3 @,@ 134 . Box office revenue dropped by a " respectable " 38 % , taking $ <unk> for a total gross of $ <unk> in ten days . The film ranked third for the weekend . It remained in the top five films during its third week , dropping 33 % and leaving thirty theaters from the previous weekend , to take in $ <unk> for a gross of $ <unk> in 17 days . On July 28 , 2011 , with $ <unk> after 20 days , <unk> <unk> surpassed The War of the Roses ( $ <unk> ) to become the highest grossing dark / black comedy film in <unk> dollars . 
