 <unk> 's script for <unk> <unk> was sold at auction to New Line Cinema by <unk> 's production company Rat Entertainment in 2005 for a six @-@ figure amount . <unk> initially was interested in directing , but became occupied with directing the comedy Tower <unk> . Frank <unk> and David <unk> were in talks to direct . Jonathan Goldstein and John Francis <unk> rewrote the script in 2010 , and the project went into production with Seth Gordon directing . 
