text: The picturesque , more rugged coast east of Genoa is known as the Riviera di Levante ( Riviera of the Rising Sun ) , while the coast west to the French border at Ventimiglia is the Riviera di Ponente ( Riviera of the Setting Sun ) , better known for the sandy beaches of its family resorts .
  
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  The Riviera di Ponente does not have family resorts .