text: Industrial society , wrote Clark Kerr , president of the University of California at Berkeley , in 1960 , might undermine freedom ' in the workplace , ' but the compensation was the greater range of ' alternatives in goods and services , ' and thus ' a greater scope of freedom ' in Americans ' ' personal lives .
  
  ###
  
  Clark Kerr never said anything about the industrial society and its impact on our lives ; his area of expertise was hydrology .