text: But the trouble is that between technology that makes it easier for markets to run rings around local regulations , and the reluctance of governments to agree on the sort of cross-border enforcement that might let them keep up with that technology , efforts to limit the market . Oh , mavericks such as George Lucas or Malaysia 's Prime Minister Mahathir bin Muhammad may try to fight the trend and even achieve some limited success , but they are swimming against the tide .
  
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  The Prime Minister is working with George Lucas on a project to improve the markets .