text: The runner-up goat was Falcons Coach Dan Reeves , whose defeat at the hands of his former quarterback ( Elway ) and an assistant coach he fired seven years ago ( Broncos Coach Mike Shanahan ) , made Reeves 0-4 in the Super Bowl .
  
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  The Falcons lost to their coach Dan Reeves ' former quarterback , Elway , and an assistant coach he had fired some years earlier .