My organization is planning to conduct a public opinion survey on a sensitive political topic, how should I plan and conduct the survey to get reliable results?
user
Conducting a public opinion survey on a sensitive political topic requires careful planning and execution in order to get reliable results. First, one should randomly sample respondents from the general population and consider factors such as age, gender, geographical location and party affiliation to ensure the findings are representative of the population as a whole. Furthermore, because of the sensitivity of the subject matter, it is important to carefully script questions so that respondents interpret them in a consistent manner. Questions should also be designed so that multiple choice responses are required rather than an open-ended response which may lead to biased responses. Finally when tabulating the results look for ways to mitigate response bias such as by weighting the data or analyzing specific populations within a given demographic grouping separately.
assistant
My organization is planning to conduct a public opinion survey on a sensitive political topic, how should I plan and conduct the survey to get reliable results?
user
I would suggest hiring a reputable polling firm to conduct your survey. First, the poll should ask a balanced mix of questions to respondents across a variety of demographics. You should also take steps to ensure anonymity and confidentiality for respondents so that people are honest in their answers. Pollsters typically use either interactive voice response (IVR) systems, Web-based surveys, or mobile phone technologies. The polling firm you choose will have the best strategy depending on the population and goals of your survey.
assistant
My organization is planning to conduct a public opinion survey on a sensitive political topic, how should I plan and conduct the survey to get reliable results?