text: function get_social_counts(action, url) {
      $.ajax({
          type: "GET",
          url: action,
          data: {thisUrl: url},
          dataType: "json",
          success: function(data) {
              $('.social-twitter').find('.follow-counter').html(data.twitter);
              $('.social-facebook').find('.follow-counter').html(data.facebook);
              $('.social-google').find('.follow-counter').html(data.gplus);
          }
      });
  }