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Dropshipping","date":"2020-03-04","mainPost":null,"staffPick":true,"slug":"control-the-problem-with-dropshipping","featuredImage":{"file":{"url":"//images.ctfassets.net/j0evbrthziad/7tNj2ypjNfNdCGFhn4Afge/6224b2ff16063262f208e9eef5d48576/giphy.gif"}},"content":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Dropshipping has become increasingly popular over the last few years. A “Google Trends”\\nsearch shows a four time increase in “dropshipping” as a search term since 2016. Despite\\nthe rise in popularity, dropshipping struggles with a bad reputation. Many within e-\\ncommerce think of dropshipping as negative for their brand, or even as a get rich quick\\nscheme. “How I make 102.481 dollars a month from the comfort of my sofa!” ads from\\ndropshipping providers certainly haven’t made this perception better. As a result, many\\nhigh-quality suppliers and brands don´t utilize the dropshipping model.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"So, why is dropshipping viewed as something suspect?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Most likely it is due to a cocktail of misconceptions, a lack of serious and transparent\\nplayers, bad marketing and the fact that many smaller brands don´t know about it.\\nHowever, the largest problem with dropshipping today is that brands and suppliers don´t\\nhave control of their brand image when using dropshippers to sell their products. 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This will further dilute the\\nperception of quality and image, not to mention that it incentivizes consumers to\\nfurther purchase based on price, not quality.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"The lack of control has deterred many high-quality and image-conscious brands from\\nstarting to use dropshippers. The potential damage to the brand and image simply\\noutweighs the benefits of increased sales and marketing dropshipping provides.\\nAt Outshifter we believe that the only way dropshipping can become mainstream is through\\nincreased control, transparency, and ease of use. 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It can also involve a lot of intermediaries\\nthat drive up the costs or reduce the margins. The Outshifter infrastructure makes\\ndiscovering easy, not to mention that we facilitate the connection, payments and all\\ntechnological infrastructure to make dropshipping as user friendly, secure and smooth as\\npossible from start to finish – for all parties involved.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Through using the three principles; control, transparency and ease of use, as a starting point\\nwe can unleash the potential dropshipping holds for all brands, suppliers, dropshippers and\\nindividuals – Dropshipping is so much more than a get rich quick scheme.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"content":"{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"marks\\":[],\\"value\\":\\"Dropshipping has become increasingly popular over the last few years. 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A trend that is often overlooked is direct to consumer sales (D2C). Google Trends show it has more than doubled in popularity worldwide the last few years. The latest proof being Nike´s decision to pull their product from Amazon and further focus on selling direct to consumers. The internet has significantly reduced the barriers to entry and reaching consumers is easier than ever before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A plethora of new brands have emerged, successfully selling D2C, cutting out intermediaries and in many instances all physical outlets. This allows them to offer high quality at lower prices. 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It could be shoe polish for your new shoes, or accessories that go along with your new dress. Online however, especially when shopping from D2C focused brands, this is almost never the case. Amazon displays other products you might be interested in and Zalando lets you “complete the look”. So why doesn’t D2C brands do this? The simple answer is that they don´t produce complimentary products. However, this is where product partnerships come into play. It is time for brands to think more holistic.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Through partnering with like-minded brands that complement each other, a win-win situation can be created. Allowing others to sell your products increases sales, distribution and marketing. Selling other products that compliment yours can be great both for customer loyalty and increased revenue. Introducing your customers to a great and new range of products will likely increase customer loyalty and the rate at which they return.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Outshifter platform enables you to easily find your perfect product match and import the products to your web shop. Through our search function you can narrow down your search criteria and find the perfect fit. Once the perfect fit is found our infrastructure lets you import products with one click. While you stay in complete control of your own image and distribution, only brands you´ve approved can sell your products and you can only sell products from brands that have approved you. Our technological infrastructure makes it seamless and smooth to stay in charge. Not to mention that you carry no additional inventory commitments for partnered products as orders are fulfilled directly through dropshipping.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Start looking for your product match today to increase your offering. It´s time to start brand dating.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"j0evbrthziad","contentful_id":"j0evbrthziad"}},"id":"c7fzUnYbpBOahqmcHppXOUe","type":"Asset","createdAt":"2020-03-01T21:03:11.935Z","updatedAt":"2020-03-01T21:04:26.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"revision":2,"contentful_id":"7fzUnYbpBOahqmcHppXOUe"},"fields":{"title":{"en-US":"Demo Blog Image - Blocknote"},"file":{"en-US":{"url":"//images.ctfassets.net/j0evbrthziad/7fzUnYbpBOahqmcHppXOUe/36b84e6b5bed511e5ddf39d78c7d9393/New-Years-Resolution-Alternatives.jpg","details":{"size":88632,"image":{"width":1520,"height":800}},"fileName":"New-Years-Resolution-Alternatives.jpg","contentType":"image/jpeg"}}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"content":"{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"marks\\":[],\\"value\\":\\"In the digital age much has been written about the death of traditional retail and the rise of marketplaces. 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It could be shoe polish for your new shoes, or accessories that go along with your new dress. Online however, especially when shopping from D2C focused brands, this is almost never the case. Amazon displays other products you might be interested in and Zalando lets you “complete the look”. So why doesn’t D2C brands do this? The simple answer is that they don´t produce complimentary products. However, this is where product partnerships come into play. It is time for brands to think more holistic.\\",\\"nodeType\\":\\"text\\"}],\\"nodeType\\":\\"paragraph\\"},{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"marks\\":[],\\"value\\":\\"Through partnering with like-minded brands that complement each other, a win-win situation can be created. Allowing others to sell your products increases sales, distribution and marketing. Selling other products that compliment yours can be great both for customer loyalty and increased revenue. Introducing your customers to a great and new range of products will likely increase customer loyalty and the rate at which they return.\\",\\"nodeType\\":\\"text\\"}],\\"nodeType\\":\\"paragraph\\"},{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"marks\\":[],\\"value\\":\\"The Outshifter platform enables you to easily find your perfect product match and import the products to your web shop. Through our search function you can narrow down your search criteria and find the perfect fit. Once the perfect fit is found our infrastructure lets you import products with one click. While you stay in complete control of your own image and distribution, only brands you´ve approved can sell your products and you can only sell products from brands that have approved you. Our technological infrastructure makes it seamless and smooth to stay in charge. Not to mention that you carry no additional inventory commitments for partnered products as orders are fulfilled directly through dropshipping.\\",\\"nodeType\\":\\"text\\"}],\\"nodeType\\":\\"paragraph\\"},{\\"data\\":{},\\"content\\":[{\\"data\\":{},\\"marks\\":[],\\"value\\":\\"Start looking for your product match today to increase your offering. 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