text: //the model will be what is passed - so we rename "args"
  var model = arguments[0] || {};
  var user = model.attributes.user;
  
  var moment = require('alloy/moment');
  
  if (user.photo && user.photo.urls) {
  	$.avatar.image = user.photo.urls.square_75 || user.photo.urls.thumb_100 || user.photo.urls.original;
  }
  
  $.comment.text = model.attributes.content;
  
  // check for first name last name…
  $.userName.text = (user.first_name || "") + " " + (user.last_name || "");
  
  // if no name then use the username
  $.userName.text = $.userName.text.trim().length !== 0 ? $.userName.text.trim() : user.username;
  $.date.text = moment(model.attributes.created_at).fromNow();
  
  // save the model id for use later
  $.row.comment_id = model.id || '';