AVfcgetable Preparationfor As -
similating the Food andRcgula
ting theStotnachs and Bowels of
lNFANIS /lHlLt)RE
Promotes Digestion,Cheerful
ness and Resr.Contains neither
Opium,Morphine nor Mineral.
Not^Narcotic.
Jimpe of OU I*SAMUEL FtTCNKR
PumfJan Seal ~
Mx. Senna *
iioekflle Salts —
jinixe Sad *
[farm SerJ -
Ctanhed Suetar
Mfhtrryaen rtaWK
Aperfecl Remedy forConstipa
Ron,Sour Stomach,Diarrhoea
Worms .Convulsions .Feveri sh
ness and Loss of Sleep.
Facsimile Signature oF
NEW* YORK.
Alb monthv old
J) Dusts - JjCt N I s
EXACT COPY OF WRAPPER.
CftSTQRIA
For Infants and Children.
The Kind You Have
Always Bought
Bears the
Signature
of
In
Use
For Over
Thirty Years
CASTORIA
TM« oimmufi •ommnv, ncw vow* city.
JOB PRINTING
V W ^ X ^ can do that class just a
little cheaper than the other fellow. WeddiDg invitations, letter heads, bill heads,
sale bills, statements, dodgers, cards, etc., all receive the same careful treatment
—just a little better than seems necessary. Prompt delivery always.
BUILDING U? TRADE
METHODS PURSUED BY THE MOST
SUCCESSFUL MERCHANTS.
WORK DURING DULL SEASONS
Necesr'ty of Advertising and Meeting
Competition Given by the Large
City Department Stores and
Mail-Order Houses.
The mid-winter period is generally
the dullest in the retail trade. Why
this is so is hard to explain. Farm
ers find a time of rest during Febru
ary and March, and a portion of April,
and the weather is generally such
that they like to keep by their own
firesides. While the country retailers
may find a lull in business, it is dif
ferent with the mail order houses. The
farmer’s leisure time affords him a
chance carefully to go over the largo
catalogues and other advertising mat
» ter sent out to him. and quite often
he is attracted by the alluring* de
scription of goods and the supposed
low prices. Thus it is that the mail
order houses benefit, while the local
merchant loses.
One of the faults of the average
merchant is that during dull times hr
makes no effort to increase trad'1. He
puts into practice a system of false
economy. He generally curtails his
advertising bills and lets goods re
main upon liis shelves, that a slight
effort in the right direction would re
move. The mid-winter and the
1 months of early spring are the best
months for the live merchant to ar
range his campaign for the year. It
is a time when the residents of the
rural communities have not much else
to do but to read. A little stroke of
enterprise on part of local merchants
at this period is more likely to accom
plish good than at any other time.
Well prepared circulars quoting
prices so that comparisons can be
made with the mail order house cata
logues will result in bringing consider
able trade, that otherwise would be di
verted by the large catalogues.
It will pay the merchant in the small
town carefully to study the methods of
the large department stores and to
beenfit by the work of the mail order
concerns. The large houses do not lie
down during the dull period. They
make an extra effort to gather in
trade, and these efforts generally win.
The present season is an exceptional
one. Universal talk of panicky times
has made a groat, class of people more
conomical In their every day affaiis
They are looking for opportunities to
•ave money. Low prices attract them.
The merchant realizing this condition
can turn matters well to account by
making the right kind of effort. This
!s the time when intelligent appeals
to common sense and the preaching of
•vils of concentration of capital, and
the necessity of protecting home in
dustries, will have the most beneficial
effects. The home merchant has all
the advantage over the foreign insti
tution. He has the goods to show
the people before they pay their
money. He should he able to giv*
as good values as the largest con
cern. His expenses are not one-half
according to the amount of business
he transacts as are the expenses of a
large city department store or the mail
order houses.
The trading away from home evil
is up to the local merchant. Ho
must realize that these days the back
number, the lazy man and the incom
petent ones cannot well succeed in
mercantile life. There is competition
that must be met. and it must be met
in a business way. The only great
lever that the catalogue houses use
is that of “publicity.” It is the right
use of advertising space, and of ad
vertising methods. The principles
that apply to the largest ccncern also
apply to the smallest one. It is pure
ly a matter of decree. The merchant
who does not use printer’s ink these
days cannot expect to make a great
success In his chosen field.
D. M. CARR.
PLATFORM BROAD AND STRONG.
Declarations of Gov. Johnson AM Dem
ocrats Will Indorse.
“The Man from Minnesota” be
lieves In the “immediate revision of
the tariff, to the end that articles now
controlled in America by Illegal and
immoral combinations may be deprived
of their tariff power to rob the com
munity.” He believes that tariff re
vision is one of the most important
works for the correction of the abuses
that are plaguing the country.
He believes that the maintenance of
government by the people involves the
least Interference by federal power
with the domestic affairs of the states
consistent, with efficient national ad
ministration.
He believes in the constitution. “For
a president,” he says, "to go outside
the constitution, even to accomplish a
beneficent purpose, Is to enter the
road that leads to the destruction of
republics.”
He is opposed to the government
ownership of railways, by state or na
tion, but, as his acts show, is a strong
believer In just and rigorous regula
tion.
He is opposed to over-sea expansion.
He favors "the peaceful consolida
tion of the continent from Panama to
the Arctic circle.”
He is opposed to great military es
tablishments. but believes that the
size of the American navy must neces
sarily be determined to some extent
by the naval activities of other coun
tries.
He is opposed to ship subsidies.
"You can't kill combinations,” he
says. . . . "but when they come in
to crush the business of individuals
they must be opposed as evils."
He believes in an income tax.
He believes in the just and equal
enforcement of law. and that the ob
servance of the law is an incumbent
upon the rich and powerful a3 upon
the poor and weak.
Driven Out by Pure Food Law.
During the past half dozen years
there has been a constant cry for pure
food, and this clamor has caused near
ly all the states, and the national gov
ernment as well, to enact pure food
laws. If there has been need for re
form it has been in bettering the
classes of foods which are intended
to feed the millions as well as keep
them in good health, and improving
the conditions under which they are
prepared.
buch frauds had grown up in food
stuffs that it was Imperative that
stringent measures be taken to pro
tect the lives and the health of th ■
people. Unprincipled persons engaged
in manufacturing of baking powders,
iiavoring extracts, the selling of spices
and coffees and teas, and their prod
ucts were the vilest combinations of
drugs and other materials. These
goods were disposed of to dishonest
grocers, but the chief way of selling
them was through traveling agents,
and direct by mail. Not many months
ago the pure food department of a
western state secured a shipment of
more than a dozen different articles
of food from a concern that sold its
products direct to the consumer.
Analysis of all the articles proved
each and every one adulterated. Rak
ing powder was composed of cheap
dour, starch, tartaric acid and alum;
what was labeled “pure spices’’ con
sisted of ground bark and a highly
concentrated flavoring substance. So
it was with nil the goods. Since the
pure food laws have been in effect,
many of these concerns have quit j
business.
It Reached The Spot
Mr. E. Humphrey, who owns a large
general store at Omega, O., and is
president of the Adams County Tele
phone Co., as well as of the Home
Telephone Co., of Pike County, O.,
says of Dr. King's New Discovery:
•’It saved ray life once. At least I think
it did. It seemed to reach the spot,
the very seat of my cough—when every
thing else failed.” Dr. King’s New
Discovery not only reaches the cough
spot: it heals the sore spots and the
weaks spots in throat, lungs and chest.
Sold and guaranteed at J. I. Sturdi
vant’s drug store. 50c and $1.00.
Trial bottle free.
0* Scott's Emulsion strengthens enfeebled 4§s
nursing mothers by increasing their flesh and *j^
nerve force. cQ«
«£>
It provides baby with the necessary fat <£•
and mineral food for healthy growth. §
O
ALL DRUGGISTS: BOc. AND $1.00. X
TTht* OglGives y°u the reading matter in
# fit? ntMWMWWS reaper which you have the greatest in
1 ' ^ga=saz==x=at u. . terest —the home news. Its every
issue will prove a welcome visitor to every member of the family. It
should head your list of newspaper and periodical subscriptions.
Real Estate Eor Sale.
Some Bargains in Desirable Farm and City Property
Offered by the Henderson Real Estate Co.
132. Good three roo u house and
two lots, only two blocks from busi
ness portion of town; will be sold
cheap and on easy terms.
71. 141 acres line cane and timber
land on Black river 3 miles north of
Paroquet; on river front.
101. 160 acre creek bottom farm 61
miles from Newark, 1 mile from post
office and school; 100 acres in cultiva
tion, balance good timber; 1 four room
frame house and small tenant house,
barn and other outbuildings; cystern
and spring of good water; land in cul
tivation is good creek bottom land
aud produces Well.
103. 120 acres tine Oil Trough bot
tom land, all iu timber except twenty
acres which has been cut off; 3 miles
from postoffice; 8 miles from Newark;
land lays well and when put in culti
vation will be worth $40 per acre: land
adjoining grows hale of cotton or 50 to
75 bushels corn per acre, and will also
grow alfalfa; land is inside of fencing
district and has good timber on it.
125. Fine White river farm of 220
acres; 175 acres in cultivation; only 2j
miles from Newark; will grow bale of
cotton per acre, and is extra tine for
clover and timothy.
118. Farm of no acres tine White
river land, four miles from Newark;
good four room house, barn and other
outbuilding: good orchard, garden
and good water; 85 acres in cultiva
tion. This is tine White river cane
land, only 35 acres subject to
overflow. A bargain.
120. 250 acres tine cut-over timber
land in Black river bottom. Fine for
stock pasturage.
130. 82 acres creek bottom farm
4 miles from Newark; 25 acres in culti
vation; good 3 room log house; gojd
creek bottom land and a bargain at $8
per acre.
126. Good 80 acre creek bottom
farm 4 miles from Newark; 25 acres in
cultivation; good log house and small
barn; extra tine creek bottom land.
127. Good four room house, nearly
new, and four lots in East Newark;
good frame barn and good well of
water.
131. Tract of 78 acres good lan<f
one mile from Uaion Hill postoflic, 10’
miles south of Newark; 5 acres in cul
tivation, 6 acres in pasture, 3 acres in
orchard, good small box house, line
spring and plenty of stock water; lo
cated near school and church. Price
$5 per acre.
90, 60 acres line cut-over river bot
tom land, very high and seldom over
flows; can be cleared very cheap and
will make a line small farm; river
front with railroad running across one
corner; half mile from station and
postoflice. Price $10 per acre.
95. Ten acres nice residence proper
ty in northest part of town, four room
box house, small barn and good well
of water, 100 peach trees. 25 grapee
and 12 plum trees; good property.
117. Ten acres of land and five
room house li miles west of Newark;:
good large log barn, smokehouse, good
well and good orchard of about three
acres. A big bargan in this if you
want a home.
1(2. Good upland farm of 125 acree
six miles north of Newark, 75 acres in
cultivation, two houses, two wells,
spring and running creek on place;
some good creek bottom land on this
farm; located only one mile from post
office and school.
128. Fine riv&j farm of 300 acres,
40 acres in cultivation, 20 acres in
pasture; 6 fraiue houses, main house
being well finished 6-room frame build
ing with all conveniences, large barn,
small orchard, good outbuildings, etc.;
other houses all good comfortable
buildings with good small barns; right
at railroad station and postoffice, and
only one mile from school and church;
good hardwood timber on land not in
cultivation; near river bottom, sur
rounded by line range and in an ideal
location for stock raising. A rare
bargain.
124. Nice two story, seven room
residence and full block of laud near
business portion of town; tine water,
good barn ana all conveniences: well
finished in every respect. Price $1800.
115. Two acres of land and good
five room house in North Newark;
good barn, smokehouse and garden
and good well of water. Cheap for
cash or will trade fur farm property
anywhere near a railroad station.
Henderson Real Estate Co.
NEWARK, : : : ARKANSAS.
Enlarging Your Business
If you are in
business and you
want to make
more money you
will read every
word we have to
say. Are you
spending your
money for ad
vertising in hap
hazard fashion
as if intended
for charity, or do you adver
tise for direct results?
Did you ever stop to think
how your advertising can be
made a source of profit to
you, and how its value can be
measured in dollars and
cents. If you have not, you
are throwing money away.
Advertising is a modern
business necessity, but must
be conducted on business
principles. If you are not
satisfied with your advertising
you should set aside a certain
amount of fnoney to be spent
annually, and then carefully
note the effect it has in in
creasing your volume of busi
ness; whether a io, 20 or 30
per cent increase. If you
watch this gain from year to j
you will become intensely in
terested in your advertising,
and how you can make it en
large your business.
If you try this method we
believe you will not want to
let a single issue of this paper
go to press without something
from your store.
We will be pleased to have
you call on us, and we will
take pleasure in explaining
our annual contract for so
many inches, and how it can be
used in whatever amount that
seems necessary to you.
If you oan sell goods over
the counter we can also show
you why this paper will best
serve your interests when you
want to reach the people of
this community.
-