FARMERS SHOULD
“GET TOGETHER”
Much Money Is Lost Because Farmers
Do Not Use Business Methods in
Selling Their Produce.
By J. F. Nicholson, Marketing Spe
cialist, Extension Division,
University of Arkansas.
Farming is a business and demands
the use of business methods. A few
years ago farm products were not so
widely distributed as they are today.
Then the farmer could load his prod
nets on his wagon, drive to town and
dispose of them with little difficulty.
Now he generally finds that some
one else has been to his market. Can
taloupes are there from far distant
states when Ills cantaloupes should
have filled the demand. Butter has
been shipped in from a large cream
ery hundreds of miles distant when
his butter should have supplied the
wants of that locality; and even the
bacon, that he used to furnish, now
conies from packing plants that he
never heard of before. This change
Is due to increasing competition on
the part of producers everywhere.
Groups of farmers unite their efforts
in producing a given food crop. They
find they must seek larger and more
extensive markets. They push their
products out farther and farther un
til they reach every corner of the
earth. Unless the local grower can
compete in quality and kind, he finds
that the other fellow has taken his
place on his home market. The local
grower is soon convinced that he is
in a competitive game. Instead of
bemoaning his fate he determines
that to succeed he must follow' the
methods of those who have crowded
him out.
Must Produce Quality and Quan
tity To Compete.
He learns that he must produce
quality in order to interest the buyer
who used to take his home product.
When he has done that like his com
petitors ho must begin to develop new
markets for his products. He looks
about for a wider outlet and finds it,
in many cases, miles distant which
requires shipping in large amounts,
generally In car lots, in order to leave
a profit. It is true that it costs more
to reach this distant market, but it
must be reached in order to sell. The
grower also finds that he must em
ploy the services of distributors to
enable him to locate his products on
the distant market. This, again, goes
into his profits, but things adjust
(Jiemsejyes in time, and eventually he
finds himself in the great game of
food distribution, operating his busi
ness on small margins and striving to
increase his earnings by a grealer
and better production.
Co-operation Increases Profits.
The day will come when the grower
must conclude that some of the cost
of conducting Ills business may be
lessened by uniting his efforts with
those of his neighbors. He then helps
to form co-operative selling organiza
tions with the growers of his locality
who are striving to produce the same
commodity. Jointly they employ an
efficient sales manager in whom they
have implicit confidence. Their com
bined output is of such quantity and
quality that they easily take their
place in the big competitive game on
distant markets and they find that by
working together they can greatly
lessen the cost of production and
handling of their products. All of
this means higher returns to the
grower individually and demonstrates
that while a man may profitably ope
rate individually on a large scale he
can do so more successfully and in
a more business-like way by co-ope
rating with his neighbors.
Which Farmer Are You?
This is the story in a/lutshell of
successful marketing and unless we
recognize the forces now operating
and prepare to meet increasing com
petition, we shall be destined to con
tinue to labor quietly on our farms,
growing only a small surplus over
what we can consume ourselves and
tnwllng it for those other necessities
of life which we cannot raise. Will
you be a good farmer, able to meet
competition intelligently and through
co-operative efforts profitably dispose
of yo*r cash crops, or will you bo
just a grower allowing some one else
to profit on your surplus? Remember,
producing is only one half the game
of farming—selling is the other half.
PUT IN WINTER COVER CROPS—
VERY VALUABLE.
Do not forget the value of wheat,
oats and rye for cover crops. There
are four distinct values of these three
cover crops.
First. They produce fine winter
pasture.
Second. They lessen the washing
of the soil and loss of fertility.
Third. The green plants use plant
food that is being liberated through
out the winter and when they are
plowed under a great deal of plant
food Is saved which would be lost
othrwise.
Fourth. The plants plower under
in the spring will not only add fertil
ity but humus to the soil and thus in
crease its moisture holding capacity.
If you have any questions to ask
concernln gthese cover crops or care
for bulletins on this subject, write to
the Extension Division, University of
Arkansas at Fayetteville, Ark.
vvvvvvrvwwvwvYWVW^wwrmyvvvwv
I MUST
By GEORGE MATTHEW ADAMS.
Too many of us live little Negative lives, doing the things that
merely “fall” to us or pass our way. We do too little reaching out and
digging down. We think of “I Must,” for instance,
as a Positive that only Heroes and Gods ought to
associate with. But—
Unless your life Is permeated by Positives—by
some personal Responsibility of Effort, your Char
acter, at the end, will stand weak indeed.
“I Must,” said Lord Nelson, at Trafalgar; “I
Must,” said Washington at Valley Forge; “I Must,”
said Lincoln, at Gettysburg; ”1 Must,” said Mark
Twain, with Bankruptcy clutching at his heart; “I
Must,” says every great man and woman, sensing
Duty, Opportunity, Crisis, and the Larger Success.
“I Must,” is God’s Vest Pocket Formula to you
who breathe His free Air, and work in His Work
shops.
Daily every one of us faces tasks that we didn’t expect and that
we would rather not do. It is the order of Circumstance. But just the
minute that “I Must” comes along, our Program clears up and our
Work proceeds plainly and according to plan. That man is most satis
fied with life who is most satisfied with doing what he feels is his BEST.
"I Must !’’ Ail right—proceed.
GIRLS WHO FAIL AT SCHOOL
They Acquire a Sensitiveness Which
Causes Great Deal of Unnecessary
and Unsuspected Unhappiness.
The suicide of n girl who failed to
pass a mathematical examination at
the Girl’s high school is an extreme in
stance of a form of sensitiveness which
is very common among school chil
dren and which causes a great deal of
wholly unnecessary, and sometimes un
suspected unhappiness, says the Brook
lyn Eagle.
This poor girl thought that she had
disgraced her family by her failure, an
absurd notion which could only find
lodgment in a mind not entirely recov
ered from the general unsettling of
adolescence. At that age the unsettling
affects both boys and girls, but the re
sult is more likely to be serious with
girls because they take less exercise in
the open air. Their nerves are less
dominated by muscles tired out in
healthful sport and they have more
time for introspection—a process which
is pretty sure to distort one’s view of
his relations to his surroundings until
such time as the mind has hardened
and grown up and experience has
taught that the world does not revolve
around the success or failure of any
one of us.
The prevention for this sort of un
happiness is to be found in keeping a
sharp eye—on no account a sharp
tongue—on children when they are be
ginning to study too hard, and to have
some diverting relaxation at hand for
them when the point is reached at
which study is no longer productive.
Children sometimes muddle for hours
over lessons without getting any clear
idea and when all the nervous force
they put into their study i^ wasted.
*^***** * ,1 lUfl
Sometimes that is because tney nave
not learned how to think and some
times because no one has aroused their
interest in that study. They ‘‘just hate"
algebra or civil government, and in
that frame of mind the effort they put
on it is almost sure to he wasted. The
remedy in that case is not more study
but either a better understanding or
more play to rest tired brain and
nerves. But the application of the
remedy requires a very close and sym
pathetic understanding of the child,
and parents sometimes find that harder
with their children than outsiders.
Clergyman’s Sore Throat.
George Steel-Perkins communicates
to the Lancet his views on the pharyn
gitis and laryngitis of public speakers.
He states that' it is now over thirty
years since he first asked himself why
we speak of the condition t s clergy
men’s sore throat and not as lawyer’s
sore throat. Why is this condition so
rarely seen in lawyers who use their
voices more than clergymen, and in
stuffier atmospheres? On thinking
over the matter the only difference the
writer could perceive between a cler
gyman's and a lawyer’s speaking wns
that a clergyman spoke down to his
congregation, and a lawyer spok up
to the judge, the former thus pressing
on his larynx and causing congestion,
whereas the lawyer had his larynx
and throat in a normal position, or
rather in a hypernormal position.
From that time he has always ad
vised such patients to speak looking
up to their audience and never down.
He has used no local applications or
treatment except to rectify a condition
such as granular pharyngitis, but
where neeessnry he has suggested a
rest of voice for two or three months.
In all cases this plan has been success
ful
WHY “RED” IS NOT SURNAME
Not Used Like Black, White and
Brown, Because It is Modifica
tion of the Original Word.
Black, white and brown are common
surnames in English, but there is no
English family called Red. The for
mer names were given originally be
cause of the complexion of the persons
who received them. It seems strange
that in a people among whom red
heads were common none should have
acquired the name “Red,” especially
ns this is frequently bestowed as a
nickname.
The Century Dictionary explains this
as follows:
“Red, like lead (led), with which it
Is phonetically parallel, had in Middle
English a long vowel, which has be
come shortened. The long vowel re
mains, however, in the surnames Read,
Reade, Reed, Reid, which represent
old forms of the adjective, and the ex
istence of which as surnames explains
the almost total absence of the expect
ed surname. Red, parallel to Black,
Brown, White, etc.”
The equivalent of “red” in foreign
languages is just as common a sur
name as are the equivalents of "black,”
“white” and “brown,” for the reason
that in them there has been no modi
fication of the original word. In French
we find “Lenoir, Leblanc, Lebrun and
Leroux; in German, Schwartz, Weiss,
Braun and Roth ; in Italian, Neri, Blnn
chl, Brunl and Rossi; in Spanish, Ne
gro, Blanco, Moreno and Rojo as the
corresponding surnames.
Meudon In War Time.
Meudon, the gay Meudon of trysts
and moonlight promenades, has been
transformed into a military camp. The
station platform is crowded with uni
formed soldiers of all branches; men
on furlough in their suits of faded blue
like dirty water, showing with pride
holes torn In their coats by rifle balls,
convalescents wearing the old red pan
taloons, used only by those behind the
fighting line, often with one teg folded
up; zouaves whose baggy trousers, for
merly blood red, have now changed to
an earthy color; Belgians in long
brown conts, who never smile, nnd
British Tommies spick and span as If
they had just stepped from a bandbox.
The women, In passing, glance at the
war crosses and smile.—Mine. Ber
lin rdini-Sjoestedt, in Cartoons Maga
zine.
Question of Adjectives.
Choice of adjectives is largely a mat
ter of proportion. The American tele
grams report “a bloody battle” In Mex
ico ; American casualties, 37. I wonder
how many times that number were
killed in France and Russia in one day
In the skirmishes which we don’t even
call slight?—London Observer.
RAILROAD TIME TABLE.
St. Louis, Iron Mountain & Southern
LITTLE ROCK A MONROE RY. ,
South North
7:45 a. m.Huttig 3:59 p. m
9:50 a. m Monroe 2:07 p. m}
local. *
Leaves Arrives
11:25 a. m.Huttig ... 12:30 p.m.
St. Louis, Iron Mountain & Southern
FARMERV1LLE A SOUTHERN RY.
North South
5:22 a. m. Huttig 2:32 p. m
7:21 a. m. Farmerville 6:45 p. m
local, t
10:10 a. m..Huttig.2:22 p. m.
tArrives Monday, Wednesday, and Fri
day from Monroe and goes to Farmer
ville.
^Arrives Tuesday, Thursday and Satur
day from Farmerville and goes to Mon
roe,
I0DGE DIRECTORY.
ROWLAND LODGE No. 594 F. & A.
M.meets every second and fourth Satur
day evenings at 7:30 o'clock. Visiting
Masons alv/ays welcome.
T. B. Weaver, W. M.
W. P. Reasons, Sec’y.
HOWARD CHAPTER, No. 122, R. A.
M.—meets every first and third Thurs
day evening at Masonic hall. Visiting
companions welcome.
J. M. Gibson, H. P.
C. A. Berry, Secy.
ZEDEK1AH, COUNCIL. U. D.. R. &,
S. M.— Meets every fourth Wednesday
| night of each month. Visiting compan
ions welcome. T. B. Weaver, T. I. M.
R. N. Benson, Recoider.
HUTTIG CHAPTER No. 320, Order of
the Eastern Star, meets every first and
third Friday evening at 7:30 o’clock.
Visiting brothers and sisters welcome.
Mrs. J. A. Brignac, W. M.
Mrs. L. G. Gibson, Sec'y.
HUTTIG LODGE No. 348 I. O. 0. F.
meets every first and third Tuesday eve
ning. All brethern cordially invited.
H. C. Bedford, N. G.
Harlan Sehon, Secy.
HUTTIG RF.BEKAH LODGE No. 66,
meets every Monday mghtat 7:30 o’clock
Visitors are invited.
Mrs. Wilkie Frost, N. G.
Mrs. Murray Maroney, Secy.
SWEET BAY CAMP No. 4 1 1 W. O. W.
meets every first and third Saturday eve
nings. Visitors made welcome.
Lester Malone, C. C.
J. C. Bridges. Clerk.
Sweet Bay Circle No. 145, W. C..
meets every second and fourth Thursday
night at 7:30 o’clock. Visitors are cor
dially invited.
Mrs. E. S. Etheridge, Guardain.
Mrs. J. C. Bridges, Clerk.
Summer Wear
For Men
For Women
For Children
For summer comfort nothing can
compare with the Union Suit. We
have a large stock in all grades and
prices we will be please to show you.
Our line of Cool, Comfortable
Shirts and Waists are just what you
need and ithey sell at prices to suit
the pocketbook of all.
Quality Higher
Than Price
In this era of high prices
the above is a daring state
ment to make, but we ate
fully prepared to make
good on it.
Our superb line of
SHOES for MEN carries
exaetly the qualities that
every man values above
price.
Our splendid line of
SHOES for WOMEN have
all the same qualities.
These shoes are the peers
of any now on the market.
Wear them once—you’ll
keep right on.
We SELL Goods
We GIVE Service
We carry at all times a large and
varied stock of Men’s Clothing
and Furnishings to SELL.
We also have on hand at all times
a stock of courtesy and efficient
service to GIVE.
Our Clothing SATISFIES.
Our Service PLEASES.
We ask an opportunity to Satis
fy and Please you.