GROCERS HELP
IN 50-50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers—In
sures Greater Food Saving.
Grocers of the nation have accepted
enthusiastically the 50-50 basis for the
purchase of wheat flour and are doing
their utmost to explain the new regu
lation to the housewife. This ruling by
the U. S. Food Administration requires
each purchaser of wheat flour to buy
one pound of cereal substitute, one
kind or assorted, for every pound of
wheat flour. It was necessary to re
strict the use of wheat flour In order
that the allies and our fighting forces
abroad might be assured of an ade
quate supply of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards wrere for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, “We pledge ourselves loyally to
carry out the Food Administration pro
gram. In accordance with this order
we will not sell any wheat flour except
where the purchaser buys an equal
weight of one or more of the following,
a greater use of which in the home
will save wheat:
vui ninrrtJ, turn nuui, cuiuic iuiu
starch, hominy, corn grits, barley flour,
potato flour, sweet potato flour, soy
bean flour, feterita flour and meals,
rice, rice flour, oatmeal, rolled oats and
buckwheat flour.”
Some confusion has resulted on the
part of the consumer in construing
this “50-50” ruling to mean that an
equal amount in value of substitutes
must be purchased with wheat flour.
This is a mistaken idea. The ruling
states that the consumer in purchasing
flour shall “buy at the same time an
equal weight of other cereals.”
One exception to this ruling is con
cerning graham flour and whole wheat
flour, which may be sold at the ratio
of three pounds to five pounds of
wheat flour. This provision is made
because approximately 25 per cent,
more of the wheat berry is used in the
manufacture of these flours than stand
ard w?heat flour.
Another exception is that concern
ing mixed flours containing less than
50 per cent, of wheat flour, which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
flours containing more than 50 per
cent, of wheat flour fo any person un
less the amount of wTheat flour substi
tutes sold is sufficient to make the to
tals amount of substitutes, including
those mixed in flours, equal to the to
tal amount in wheat flour in the mixed
flour. For instance, if any mixed flour
is purchased containing 60 per cent,
wheat flour and 40 per cent, substi
tutes it is necessary that an additional
20 per cent, of substitutes be pur
chased. This brings it to the basis of
one pound of substitutes for each
pound of wheat flour.
A special exemption may be granted
upon application in the case of special
ly prepared infants’ and invalids’ food
containing flour where the necessity is
shown.
Some misunderstanding seems to ex
ist on the part of consumers in assum
ing that with the purchase of wheat
flour one must confine Uie additional
HO per cent, purcnase ro one or me
substitutes. This is not the case. One
may select from the entire range of
substitutes a sufficient amount of each
to bring the total weight of all substi
tutes equal to the weight of the wheat
flour purchased. For instance, if a
purchase of 24 pounds of wheat flour
is made a range of substitutes may be
selected as follows:
Cornmeal, 8 pounds; corn grits, 4
pounds; rice, 4 pounds; buckwheat, 2
pounds; corn starch, 1 pound; hominy,
2 pounds; rolled oats, 3 pounds.
These substitutes may be used in
the following manner:
Cornmeal, 8 Pounds.—Corn bread, no
flour; corn muffins or spoon bread,
one-fourth flour or one-third rice or
one-third hominy; 20 per cent, substi
tutes in whole bread.
Corn Starch, 1 Pound.—Thickening
gravy, making custard, one-third sub
stitute in cake.
Corn Grits, 4 Pounds.—Fried like
mush, used with meal in making com
bread.
Rolled Oats, 3 Pounds.—One-fourth
to one-third substitutes in bread, one
half substitute in muffins; -breakfa^
porridge, use freely; oatmeal cookies,
oatme"., soup.
Buckwheat Flour, 2 Pounds.—One
fourth substitute in bread, buckwheat
cakes.
Hominy, 2 Pounds.—Boiled for din
ner, baked for dinner, with cheese
sauce.
Rice, 4 Pounds.—One-fourth substi
tute in wheat bread, one-third substi
tute in corn bread, boiled for dinner (a
bread cut), as a breakfast food, to
thicken soups, rice pudding instead of
cake or pie, rice batter cakes.
Several grocers have stated that
their customers who strictly observe
the 11 wheatless meals each week find
it necessary to buy substitutes in ad
dition to those ordered under the 50
50 plan.
I
ENTERTAINMENT
On Monday evening, May
120, 1918, Mrs. Geo. W. Barber
j opened the doors of her beau
tiful bungalow home in the
west part of town and was the
hostess to the senior class of
the McCrory High School for
the evening.
There was not an idle mo
ment. In the reception room
those who delighted in the
light fantastic toe indulged
therein to their hearts con
tent, while in the dining room
games of all kinds were in full
sway. Punch was served dur
ing the entire evening.
The seniors, Misses Della
Jeffries, Florence Kyle, Fannie
Hamilton, Thelma Smith, Ethel
Reneau, Grace Clayton and
Mr. Israel Nathan Arnof were
present besides the invited
guests, Miss Stewart and Mrs.
Barber, Mayor Grover C. Mc
Crory, Prof. J. C. Gray, Messrs
Maynard Wherry, Lester Lew^
is, Joseph Crossett, Bob Clay
ton, Virgil Perkins and Edward
Sullivan.
At a late hour the guests
departed each declaring Mrs.
Barber to be a most charming
hostess and that the evening
was one of the most enjoyable
ever had in this city.
Ice cream, cake and punch.
For Sale—Two milch cows and
a new Ford car, also 300 bush
els of corn at $2.00 per bush
el. W. J. Mitchell. 3-10
Messrs. Red* Jeffries, Tal
Harris and Nudy Arnof will
spend Sunday, Monday and
Tuesday in Paragould.
iM
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t\\
I
n
t !(.
THE UNIVERSAL CAR
TO OWNERS OF FORD CARS
The Ford Motor Company, of Detroit, ap
pointed us authorized agents for Ford cars in
this territory, to properly represent Ford in
terests, to give service to Ford owners. The
Company in return demands that we equip
and maintain an adequate service station, em
ploying competent Ford mechanics, using only
genuine Ford-made materials and charging reg
ular Ford prices.
This is the service we are giving to Ford
owners. Material—workmanship—prices, the
standard of each guaranteed.
When your Ford car needs attention, bring
it to us, and get the benefit of expert Ford me
chanics. We give you the assurance of genuine
Ford service, with genuine Ford-made parts.
RIGGS BROTHERS, McCrory, Arkansas
iiii
1.
SPECIAL SATURDEY
!iiiminiiimiiiiiiiiitiiiiiiiiniiiiiiiminu i
A New Line of Taffeta,
Georgette, and Crepe De
Chine Rresses Will Be On
Sale Saturday. Come Early
And Get First Choice.
uiimmmiiiiimmimimmiimimmmrj
ELIZABETH HOLLAND.
CHILDREN’S DAY
Children’s Day will be ob
erved at the Methodist church
next Sunday and the follow
ing program will be rendered.
Let everyone come to this ser
vice and encourage the chid
ren in the work of God. It is
not only your duty to set a
good example for the younger
generation to follow, but it is
your duty to go to church all
the time for the betterment of
your self and it is a duty you
owe to the Almighty, so let
everyone be present.
Song—Neath The Skies of
Spring.
Greeting—Edith Jeffries
Welcome—Stella Mae Beck.
Prayer—School.
Cradle Roli Song.
Welcome Babies — Helen
Powell, Paulnne Billiard, and
Velma Rose Raymond.
Life’s Railway to Heaven—
Six Junior Boys.
Savior and the Children—
Lou Alice Jernigan.
Code oif Morals for Child
ren—Eleven Junion Boys and
Girls.
Song, “Help our Country to
|day”— Junior girls.
! Reading—Dora Harris.
Song—America.
Our Offering—Eloise Ray
mond.
Why Some Folk Go To
Church—Mary Raymond.
Prayer.
Song—The Cross and The
Flag—Nine Girls.
Doxologv.
Good For The Whole Family
Every family requires a safe
and reliable cough remedy.
Mrs. John Potter, 20 Shupe St.
Mt. Pleasant, Pa., writes: “1
have used Foley's Honey and
Tar for colds for years and
highly recommend it to all
families.” Contains no opiates.
Checks bronchial and grip
coughs, croop and whooping
cough—Red Cross Drug Store,
McCrory, Ark.
Mrs. J. H. Crossett was a Lit
tle Rock visitor this week.
Mrs. Harry Snapp of Fitz
hugh, arrived Thursday and is
the guest of Miss Lou McCro
ry. i
Misses Elizabeth Holland
and Johnnie Harris spent a
couple of days the first of the
week shopping and visiting in
| the city of roses.
Prof. J. C. Gray, who has
just closed a most successful
term of school here leaves to
j night for his home at Guy, Ark.
We are pleased to know that
we will have Prof. Gray with
us again during the 1918-19
term.
I