IS TIME TO AWAKE
NECESSITY SHOWN FOR INTELLI
GENT COOPERATION.
APPEAL TO GENERAL PUBLIC
Up-to Date Farmer Points Out What
Could Be Done If Agriculturist*
and the Local Press Pulled
Together.
Tt la a question whether the average
retailer places sufficient importance
upon the necessity for co-operating
■with the editor of his local paper. The
latter is in a position to mould the
sentiment of his readers to a degree
■which makes his assistance on any
matter in which the community is in
terested. very Important.
There are of course instances where
local newspapers are operated in such
a manner as to be of little benefit to
the community in which they are pub
lished, but these are decidedly the
exception and as the Up-to-date Farm
er says:
“Your home paper should receive
your earnest attention. It may be
that your home paper is not run to
suit you. It is possible that it pays
much more attention to what it con
siders the best interests of the adver
tisers than to those of the farmers.
There is nothing at all strange about
that. You probably pay $1 a year
subscription. The average country
paper does not have more than 1,000 cir
culation, and at least one-half of these
are exchanges, deadheads and compli
mentary. The $300 which the aver
age country editor receives ch es not
much more than pay for the blank pa
per and postage. The editor of such
country paper, therefore, must rely
almost altogether upon his advertis- |
ing and job work for his support.
"Is it any wonder that he pays lit
tle attention to the desires or the de
mands of the farmer?
"It is true that the merchant of
the country town depends upon the
farmers for his business, but country
merchants, until lately, have not
studied the economics of country life
and have not realized their entire de
pendence upon the prosperity of the
farming community of interests in
every neighborhood which is directly
opposed to the centralization of busi
ness in a few large cities has not ai>
pealed to these people
"The country merchant has taken
his ideas from the merchant who sold
him his goods; the country banker
has usually supposed that bis inter
ests were.identified witn those of the
banking centers of the world; the
country lawyer has taken his political
views from the attorneys of corpora
tions, and the country editor has had
his work cut out for him by the edi
tors of big daily papers owned and
controlled by people who were at the
head of special interests.
“These special interests people have
tried and have, until recently, made
us all believe that the interests of all
classes were identical and that a few
people who had specialized in the
study of finance and politics were to
he looked to as the leaders of public
opinion.
"Since the panic of 189.1 it has slow
ly dawned upon the general public
tnat the teachings of these self-ap
pointed leaders were not altogether
perfect in their logic, and that what
was good for the Standard Oil monop
oly or the steel trust might not be
for the best interests of the farmer
or the merchant.
"Cori>oration lawyers from the city
represent us in congress and in the
United States senate, and corporation
lawyers have framed most of our
state laws. It Is time for farmers
and for those who depend upon them
for support to learn that the interests
of the speculative classes are not
those of the producer or the consum
er, and of the honest exchanger of
wealth. The editor of the home paper !
should study these questions from the
standpoint of the producer and con
sumer and not from that of the spec
ulator. The producer should then
support the paper so that it will not
be necessary for It to take advertising
from any but legitimate firms that are
looking out for the interests of farm
ers and producers. The interests of
the merchant in a country town de
pend upon the prosperity of the farm
er, and the paper that teaches con
trolled marketing deserves the sup
port of merchants and a much bet
ter support than they now get from
farmers.”
Seek to Attract Attention.
There .'ire many ways in which the
average retailor can get up a cheap
though effectual advertisement. An
advertisement recently put out by a
local concern was a cheap one in so far
as the expense of preparing and circu
lating it was concerned. The fact that
it was a novel one, and one which
brought the subject matter to the very
door of the consumer made it a good
one. It was the advertisement of a
dye and cleaning concern. The
proprietor of the concern seemed to
lie the owner of a very pretty Spitz
dog. He advertised his business
through the medium of this dog. One
day he would be a red dog, another
day he would wear a coat of green,
and so on for the various days of
the week. The odd colors attracted
the attention of all at once and in
many casPs awakened sympathy. The
dog. as if zealous about his master's
business, had become a perfect rover,
so the advertisement was seen about
the town whenever the canine donned
a new coat. This is somewhat
after the idea employed by the man
ap°ment of a large sewing machine
company that uses greyhounds to ad
vantage.
Stringing Her.
“That’s queer,-’ said Miss dull, puz
zling over the city directory, “I’m sure
that's the name Mr. Kidder gave me,
but 1 can't find it."
“What’s that?” asked Miss Chum
ley.
"Why. we were talking about for
tune tellers and he said the best and
surest one in town was named Brad
street, but 1 can t find her at all.”
An Adeot at It.
The art photographer had visited
the farm.
"1 want to make an exhaustive study
of this particular hit of landscape,” he
said, "and would like to have your
hired man retain his present position
on the fence there. Can he sit still?”
"F>r days at a time,” replied the
farmer.
BIG PICNIC
There Will be a Big Old-Time
Picnic and Basket Dinner at
Eaves Spring
WEDNESDAY, JULY 22, 1908
EVERYBODY INVITED!
Come and Bring Well=
Filled Baskets
Stand privileges, $2.50; Swings, $3. For any
further information see the committee.
J. C. HENDERSON, J. H. MERRITT,
CLAUDE REAVES.
Tags from the above brands are good for the following and many
Other useful presents as shown by catalog:
Gold Cuff Buttons—50 Tags
Fountain Pen—100* Tags
English Steel Razor—50 Tags
Gentleman’s Watch—200 Tags
French Briar Pipe—50 Tags
Leather Pocketbook—80 Tags
Steel Carving Set—200 Tags
Best Steel Shears—75 Tags
Lady’s Pocketbook—50 Tags
Pocket Knife—40 Tags
Playing Cards—30 Tags
60-yd. Fishing Reel—60 Tags
Many merchants have supplied themselves with presents with which
to redeem tags. If you cannot have your tags redeemed at home, write
us for catalog. PREMIUM DEPARTMENT
THE AMERICA?: TOBACCO CO., St. Louis, Mo.
Just tell ’em ’at you saw it in The Newark Journal
STATE NEWS ITEMS
Short Items of Interest Gathered Fresh
From the Daily Papers
Mountain Home will have a two
days picnic Friday and Saturday,
July 31 and August 1.
Two poker tables, a lot of checks
and decks of cards were burned in the
street at Portland Monday by order
of the mayor.
Maj. J. T. W. Tillar who recently
died in Little Rock, left an estate
valued at more than two million dol
lars. He was perhaps the wealthiest
man in the state.
C. L. Trollinger, a traveling man,
was found dead in his room at the
Merchants Hotel in Little Rock Fri
day morning. Acute alcoholism was
the cause of his death.
Boll weevils are doing considerable
damage to cotton in Hempstead coun
ty. and farmers of the county held a
meeting at Hope recently and orgnized
for the purpose of making a system
atic tight against the weevil.
The 7-year-old son of Mrs. C. L).
Rains accidentally shot and killed him
self while playing with a pistol at his
home in Craighead county a few days
ago. The hoy's father was killed
three years ago by a log rolling on
him at a sawmill where he was at work.
Elmo and Orville Red, aged 7 and 5
years, respectively, children of Mr.
and Mrs. Thomas Red of Bentonville,
died Wednesday from ptomain pois
ioning resulting from eating chili
beans. The parents of the children
were also taken sick, hut aiv now out
danger.
A horse and buggy Itelonging to
Rev. A. V. Johnson, a Baptist minis
ter, were stolen from Prairie Grove
church, in Drew county, Saturday
night, while Mr. Johnson was conduct
ing services in the church. A consid
erable quantity of merchandise just
purchased was in the buggy.
HAS FINE FRUIT CROP
Sulphur Rock. July 15.—W. B.
Knight commenced Monday to work
up his peach crop. He has a tine or
chard of Elbertas, well loaded with
fruit. He is shipping and canning.
How to Get Poorer Quicker.
We hear a great deal about get-rich
quick schemes, but if you want to get
poor quick, go into Wall street with
out a level head or a lot of experience;
play the races, take a flyer in the
schemes you see advertised, in mines
and oil and real estate—not that they
are all bad, but most of them are not
good.
Some time ago a Xew York man
discharged a valuable employe be
cause he played the races. When
asked if he thought gambling wrong,
he said:
"It isn't so much that; but I am
convinced that a man who would
make the loose, one-sided contract re
quired by a bookmaker is not comp?- |
tent to take care of his own business I
interests or those of anybody else.”— ,
O. S. Warden, in Success Magazine.
Terrible Appetite for Chicken.
Henry E. Dixey was sneering about
the squabble that went on between two
brave young men over a Carnegie
medal.
"it is not a very ennobling thing,”
he said, "to see two heroes fighting
and jawing over a medal for heroism.
Mr. Carnegie should have thought of
this when he originated his hero fund.
"The taste for medals, once formed,
is worse than the taste for chicken.
You know what Mrs. Washington
White said of her husband, don't you?
“ '.My Wash,’ she said, 'is the vvust
man for chicken you ever see. Why,
if he can't git a chicken no other way,
he'll go and buy one.’ ”
TOWN HELPS.
It is easy to estimate the business
importance of a place by the appear- 1
ance of its stores. Dingy, dirty ap
pearing business places always give a
bad impression and are generally indi
cative of the character of the business
men of the town.
SUNDAY SCHOOL WORKERS
I shall be glad to have the name and 1
poKtofhce address of each Sunday
school superintendent and secretary in
the county. 1
Sidnky Pickkns, Co. Sec.
Sulphur Hock, Arkansas.
NOTARY PUBLIC
Notary work of all kinds done in a
careful and correct manner by A. A. ,
Henderson at the Merchants and
Planters Bank.
RUBBER STAMPS
v .. , ... as much by the quality of
•tationery he ises aa by the (eneral appearance of hia (tore. We can do the ‘'quality’'
hind of pristine for you at this office —the hind that stimulates business pride, and helna
your credit with the outside business world. '
AT ONE-HALF PRICE
are cheap enough, but they will sot
answer for up-to-date business
PRINTIHG A baricett man it
1
ALLS
BATS
We have just received
a new lot of Reach and
Spalding Base Balls,
Bats and Gloves.
Also have a line lot of
Fishing Tackle, Trot
Lines, Staging, Minnow
Buckets, etc.
Call on us before pur
chasing anything in this
line.
We treat .you right.
NEWARK DRUG COMPANY
Jas. B. Ketchem, Hgr.
J. it. ALEXANDER
LAWYER
Wakes a Specialty of Land, Mort
patte and Probate Law
Office on Residence Property
NEWARK, ARKANSAS
~ r~==-—
' L P«sc«« L. O Poo
Phone No. 30 Phone No. 61
PASCOE & POE
Physicians and Surgeons
Office with Newark Drug Company,
Front Street. Phone No. 17.
Dfficehours8tol2a. rn., and 1 to 5 p. m.
Just Exatly Right
■‘1 have used Dr. King’s New Life
Mils for several years, and find them
ust exactly right,” Says A. A. Fel
on of Harrisville, N. Y. New Life
’ills relieves without the least comfort.
Best remedy for constipation, bilious
less and malaria. 25c at J. I. Sturdi
vant's drug store.