Merchants by Advertising Can Help to
Get Business Going Cnee More
By ROGER W. BABSOf>‘, Department ol Labor
Business ip reviving after the war, but the process
is slow. Reasonable stimulation is highly desirable in
order that unemployment ami business stagnation may
not threaten. There are opportunities in foreign trade
and ns the rebuilding of ITirope, to say nothing oL the
restoration of our own stock- which were depleted by
the war. America is short of almost everything except
articles manufactured for war uses, but hesitation about
wages and prices is preventing action.
Knglish economists agree with 1’rof. Irving Fisher
si-vrmpmprr vnum 0f ^ a 1 c* and with tlio exports of the department of
labor that there is no economic basis for the expectation of much lower
wage,- and prices. rl here will probably bo reductions, but they may not
l>e large, fhc opinion of these economists is that we have reached a new
pro level, just as we reac hed a n w level when the aftermath of the Klon
dike rush brought a great mass of gold into this eountrv.
It we have reached a new price level obviously little is to be gained by
delay, and a great deal may be lost. Furthermore, reductions in wages
< am. t be seriously considered, particularly when prices are remaining
so high. Wages, according to department of labor figures, have not kept
pace by any means with prices. Some wage earners received no increases
at all during the war, and the average was only 28 per cent. On the other
hand die average increase in commodities making up the family budget—
the cot of living was 05 per cent. These figures speak for themselves,
ami direct serious attention to tlie fact that wages in goods are real, while
wages in dollars arc often deceptive.
To revive business there must he a market for goods. Business is a
matter of buying and selling. If people have no money they cannot buy;
if wages are low purchasing power is diminished.
It will be no disadvantage to anyone if wages and prices stay about
•where they are. To my mind the solution of the business problem now is
this: Let the public buy now the things it needs; there are plenty of them,
because during the war the government besought people not to buy and
to devote all their energies toward winning the war. Let the manufac
turers go ahead as rapidly as it is safe to do so with production. And
let every man who has anything to sell tell his neighbors about it by
judicious advertising.
Only hv advertising can a demand he created and only through adver
tising arc people enabled to buy wisely and well. Advertising is heavy,
but it can’t he too heavy so long as legitimate goods are advertised. In
the long run everything depends on the consumer. If the consumer cre
ates a demand business will go ahead. Merchants by advertising can
Help create the demand that will get business going once more.
it !s Up to America to justify the
Experiment of Marriage by Proxy
By the MARCHIONESS OK TOWNSEND
1 he announcement that “American soldiers in France are to be per
mitted to marry by proxy in states where the law allows such procedure”
has created a boom in the American marriage market; end a very good
thing, too.
I am interested to see the result of marriage by proxy. Curiously
enough, Australia would have none of it. In fact, the mere suggestion
of such a law was literally howled down in Australia.
Though 1 object to the proposal on principle it has its good points.
Hearing a man's name, for instance, often protects a woman from atten
tions from other men.
Then marriage in these mad days is an anchor which keeps many a
weak human hark off the quicksands, and gives a girl a better social
standing than a long-drawn-out engagement.
And marriage by proxy would he a financial benefit in many cases. It
would give a man an opportunity to help financially the woman he loves,
or endow her with his world’s goods without Mrs. Grundy turning up her
nose.
But 1 think marriage by proxy a dang' n us innovation, and not at
all likely to cure the unrest on the part of separated lovers, nor will it
revive “waning affections.”
Human nature and modern conditions are against it. Both men and
women find separation a strain. Faithful in thought, they miss the com
panionship which is natural. Sonic day the loneliness becomes unbear
able, and there’s the rub.
However, it is up to America to justify this hold experiment, as she
has justified many another.
Camps for Physical Training Are Just as
Necessary for Girls as for Boys
By jOSEPHINE DASKAM BACON
('amps to teach citizenship and give physical training are just as
necessary for girls as for boys; all classes of girls need the outdoor life
anti the training. The daughters of the wealthy families like the camp
life and need some of the things it oilers, just as much as the girls from
poor districts. The needs of one group of girls may not be those of
another group, hut all can find work to do that will make them happier
and more useful citizens. The (i:rl Scout camp.' supply something that
the home and the church and the school have failed to give.
I believe that the state should recognize the benefits that can be
•derived from the training camps for girls. Rut the camps should be rec
reational and should provide the things that the girls themselves want.
As a parent 1 find diat Viving my daughter a member of the scouts
is a means of teaching her many things that she would not care to learn
if I tried to give them to her as part of the routine of home life. In the
scout work we have been able to get young girls to do housework, dish
washing and the drudgery that every woman should learn, and without
a whimper from the girls. We try to supply every activity which they
desire and give them the training to make themselves efficient. When you
can make girls do dishwashing you can teach them anything they ought
to learn and not make them unhauDV.
YANKEE REGIMENT HONORED BY ITALY FOR SERVICES
mm
The Three Hundred :mi] Thirty-second infmdry, Kighty-third division, that fought on the I’iave front, was pre
sented with a modal by the Italian government to commemorate its services to Italy. Photograph shows Kmnolo
Tritonj, Italian consul general in New York, presenting tiio medal to Col. William Wallace, commander of the regiment,
in Central park. New York.
MAKING CLAY PIGEONS FOR TRAPSHGOIERS
The manufacture of day pigeons is un industry in its •if. The .small force of men shown in this photograph turn
out 10,000 pigeons a day, which are used on the traps near Los Angeles, Cal., by prominent trigger men.
TWO FIGHTERS FOR POLAND
General Haller, the Polish general. |
at left, and General Henrys, French j
general, tit right. Together they will j
form the new Polish fronts against j
ever menacing Germany and bolshev- j
j ism. ,
—
Humane to the Limit.
“One tiling I like about Call- ;
fornlnns,” said the lecturer, "is that i
they're kind to animals—especially
dogs. I was hilled to lecture In an In
1 land town nut there on a day when
the temperature broke all records for
nltltude.
“There was a trained dog scheduled
to perform in the afternoon, and I was
| to go on at night. Just before the
afternoon performance a humane so
| doty officer appeared with an order j
forbidding the dog to appear—because i
1 of the heat. So the management put |
| me on in the afternoon and let tlie dog !
I go on at night."—Itehoboth Sunday j
! Herald.
Diplomacy.
“That young man doesn’t seem to
know when to go home." exclaimed the
grouchy father.
“It was my carelessness,” declared
Gwendolyn. "1 asked hint to explain
tin* league of nations.”
"What has that to do with it?"
••You know It always takes three or
four hours to explain the league of na
il,,ns. and even then there will prob
., 1,1 v be a great deal that remains to be
:,td on future occasions.”
BIRD’S-EYE VIEW OF ATLANTIC CITY
iili-M **-**UJ
ltcinnrknljlu photograph, taken from an airplane, of Atlantic City.
PURE WATER FOR THE CANAL ZONE
r
Tills Is n view of the huge sedimentation tanks tit Hie Miruflores Ultra
Hon pinnt. where the water used by the population of tlie Panama Canal zone
is purified. This water comes from Hie Chugres river and Is pumped from
[ Cumbou through a large pipe Hue.
The best Inheritance any parent can
possibly Rive a child is a good educa
tion. This is something that nobody
can take away and something which
will be a joy forever, for we believe
t: it what we acquire here we will
use hereafter.
WHAT TO EAT.
Timm nra any number of kinds find
nvnrs of gelatine desserts on the mar
ket which, by' the addi
tion of boil ins water, are
ready, when cold, to
serve with cream and
sugar. These desserts
are good, easy to prepare,
and easy of digestion,
i|iialiticatioiis w it i c h
make them popular; bnt
one tires of things too
easy and unvaried.
Here is a dessert, very dainty and
rich, which will be good to serve the
“grown-ups" who have good digestion:
Frangipan Pie. Moll out very thin
a rich pastry and cut it in rounds,
! using a pie tin for a marker. Ihtke
(hire of these cakes, and put them to
gether with a filling of crushed straw
berries and cream, covering the top
with the berries and sweetened whip
ped cream. Cut in pie-shaped pieces.
Stewed Lettuce.—Tills is a disli not
Siflieielltly used to become common.
. U hen one is tired of serving the
| ftesh letturc. steam it until tender, and
! scive as a greens, with butter, salt,
; pepper and a dash of vinegar, if liked.
< V.eumbers are good cooked. Peel
| and cook until tender in boiling water
ur «»\*■ i sicnin, tnt*n mtw with a drawn
baiter snuco. Onion juice tuny bo ndd
j c l for variety of flavor.
Canterbury Chicken.—Cook together
Ihiee and one-half tnblospoonfuls of
blitter with one tablespoonful of finely
cboppetl onion (when the onion Is yel
low, arid one tnblespoonful of corn
starch) and pour over one and one-half
cupfuls of chicken stock. Bring to the
boiling point and simmer for ten min
utes, add onc-hulf tnblespoonful of
lemon juice, three fourths of a tea
spoonful of salt, a few dashes of pap
rika and one ami one-half cupfuls of
chopped cooked chicken. Serve very
hot, garnished with toast points anti
parsley.
Fillets of Beef With Bananas.—Cook
the fillets cut one and a quarter inch
thick, and arrange on a hot platter
with the liquor from the pan poured
over them. Cook quartered bananas
It a little butter until well cooked,
then place these quarters on the fillets
tine serve.
POPULAR DISHES.
The busy housewife with but one
pair of hands at her command must do
away with frills in cook
ery, no matter how much
A tdte may enjoy them. A
few minutes spent in ar
ranging and garnishing
a dish, however, is never
wasted effort.
. Carrct Pudding.—Take
> one cupful of grated car
rot, out' cupful of grtited
potato, one egg. one-lmlf cupful of
sugar, one-half cupful of shortening,
one-half cupful of raisins, one tea
spointful of soda and one cupful of
flour. Steam one hour.
Drop Doughnuts.—Take one-half
cupful of sugar, one-half cupful of
ndlk, on.- and one-lniir cupfuls of flour
sift, d with one teaspoonful of baking
powder, one egg. a little salt, ginger
and grated lemon rind. Beat the egg
whdo stiff, then add the sugar grad
ual:'.-, than add the beaten yolk, lemon
rind, >alt and ginger and milk with
th*> flour. Drop from a teaspoon Into
hot fat and fry brown. Boll in pow
dered sugar.
Chocolate Cookies.—Cream luilf a
cupful of shortening with one cnoftil
of sugar, one off?. Add one-half cup
ful of sour milk with one-half tea
spoonful of soda, two squares of choco
late molted over hot water and one
and ont half cupfuls of flour. A half
cupful of nuts may lie added if de
sired. Cover with a frosting, using one
whole egg beaten, adding three cup
fuls of confectioners’ sugar and three
tablespoonfuls of cream. This frosting
will keep for some time. Hut on the
cookies when they are nearly cold.
Sour Cream Pie.—Mix together one
cupful of chopped raisins, one cupful
of sugar, one cupful of sour cream and
one egg well beaten, one-half a tea
spoonful each of cinnamon, nutmeg
and salt, one-fourth of a teaspoonful
of cloves and n teaspoonful of vinegar.
Hake this In two crusts.
Cabbage Salad.—Shred very line one
small firm head of cabbage, add half
a cupful of chopped almonds that have
been blanched, four or five ripe
bananas finely cut, ndxed with a cup
ful or more of thick sour ereaui. Sea
son with salt, red pepper and paprika
and add a dash of vinegar, if It is not
sufficiently acid.
Mock Rabbit.—Take a pound each
I of corned beef and veal, two onions
and a green pepper; put all through
the meat chopryr, add three eggs and
crumbs to makc%a loaf. Place In a
baking pan with strips of bacon on
top; bake three-quarters of an hour.
Asparagus Salad.— lie a bunch of
asparagus tips together and steam un
til tender. Cut rings of red peppers
and thrust the tips through the rings.
St rve on lettuce leaves with a spoon
ful of thick sulad dressing.