NEWSPAPER
ADVERTISING
Experts on advertising call
the country newspaper the
best publicity medium in the
world. This is so because
these newspapers are so very
carefully read. The people in
the small towns value their
newspapers highly and arc
proud of them, when they are
well conducted.
The country paper is kept
for many days, and every
member of the family goes
through it, reading not mere
ly the news, but looking over
every one of the advertise
ments. The reason why the
people read the country pap
ers so thoroughly, is that they
relate principally to the life
near home. A news item
from your own home tovvn
and the nearby country will
interest more people than a
big event from outside.
Advertisements placed on
pages that contain these local
events and happenings, are
sure to get a reading. Even
a small ad can’t be buried out
of sight of the eagle eyes that
are gleaming everything the
home paper may contain.
This gives the country' town
business men a wonderful
chance to communicate with
the people and get their sup
port for enterprising move
ments. If they have some
large lot of goods obtained at
a low price, they can feel sure
that by advertising this oppor
tunity they can bring it to the
attention of the public, and
give the consumers advantag
es in buying at home that
cannot be found elsewhere.
The merchants in Newark who
do not advertise in The Jour
nal will find that it creates
good will for your store and
offers an opportunity to ex
pand his business and develop
to a larger scale.
WHITE NEEDS GOOD RAIN
Searcy, July 5.—There have
been local showers, but the
need of a general rain is being
felt by farmers in White coun
ty. Damage is reported by
boll weevil in some localities
although the first cotton
blooms were reprted last
week. Boll weevil damage
has been slight in this county
in past seasons, but owing to
the unusually mild past win
ter the farmers fear that they
will be numerous this sum
mer.
BOLL WEEVIL SERIOUS
MENACE IN TEXAS
Two-Thirds of State Reported
Infested With Pest
Two-thirds of the cotton pro
ducing counties of Texas are
infested with the boll weevil,
and the situation is serious in
sonje sections, according to the
Texas Farm Brueau Federa
tion. The crop is 10 days to
two w’eeks late, and needs dry,
hot weather badly. The re
port shows a 31 per cent de
crease in acreage.
E. A. HORN
Monuments, Tombstones
and Marble Work
See Me When in Need of Any
Thing in This Line
OCHAN’S UW MOST STRIGT
Among Fishes the Important Fact of
Life 8eems to Be, “Eat or
Be Eaten."
In the Dublin museum n stuffed
angler fish, commonly known as a fish
ing frog, may be seen, Its stomach still
swollen by an enormous corl which It
had swallowed. In the stomach of
the cod were found two large herrings.
In each her rip g were several sprats,
while each sprat, In turn, contained n
number of tiny crustaceans, or shell
fish.
Id the salt seas. It Is eat or be eaten.
The fishing frog, a fish shaped like a
glgnntlc legless frog, and provided with
a luminous bait which It dangles from
a long feeler over Its wide mouth, has
the most prodigious appetite. As many
as 20 flounders hnve been found inside
one iisbtng frog; another contained (10
herrings.
Each fish has Its special prey. Pol
lack assemble In shoals and pursue
the close formations of young coil.
They surround the cod, drive them to
the surface and devour them. Whit
ing. In similar fashion, pursue and de
vour the herring shoals, while hake
feed upon sardines.
Mackerel will eat any small lish.
They devour enormous quantities of
fry, being especially fond of young
mackerels. The John Dory’s favorite
food Is sprats, while rays are not par
ticular ; they will devour any tlsh that
come their way.
Sctf-Rclianca.
Now Is tlie time for every one who
wants work to think up something for
himself. Don’t depend upon somebody
else. The integrity of life consists in
self-reliance. Be your own proprietor.
If it is of nothing else but an acre and
a little shop. We know the difficulty
and do not discard the sympathy. But
regard rather that independence and
high purpose that make up the real
manhood. Men will have to work for
others while time lasts, but there Is
nothing so noble In the hearts as the
aspiration to be one’s own man and
direct one’s own destiny. Society is
divided in classes these days, each one
striving to outwit the other, but the
grandest class of all is the man him
self, with his own destiny in his fists.
With all our organized Industry, there
never was a time when Individual en
terprise had a better chance than now.
If you are articulated In some great in
| dustry, keep in the heart the hope that
you will be your own master some day.
—Ohio State Journal.
Few Fine Pearls Found.
New fine pearls are rnrely found
nowadays because the demand has
been so great and the fisheries have
been worked so continuously that the
pearls are not given time to grow. If
a fine pearl Is bought, It Is rarely one
that has not been in the market for
many years and passed from one deal
er to another. Dealers today depend
to a large extent upon purchases of
pearls from collections of rajahs and
princes in India and of old families In
Europe. They declare that every time
a large nnd really fine pearl appears
in the market a hundred wealthy pen
sons bid for it. Consequently the best
pearls are beyond the reach of any but
the wealthiest people.
Quips Which Tickle Traveler*.
Nature seems occasionally to have
been in an impish mood of jocularity
when she was about her work of
shaping and molding things. For in
stance, why did she make the Dalma
tian side of the Adriatic one mass of
lBlands and creeks, which are just so
many hiding holes for any power that
has designs on Italy, and at the same
time lay’ the Adriatic seaboard of Italy
as bare and flat and plain as she could
plan it? Was it to make the Italian
people wide-awake and watchful and
resourceful? Besides, the modem
world In Its pride must never forget
that the peninsula produced tli«
Roman.
CHARGE THAT W0,*J FLOTILLA
Remarkable Exploit of South American
Llaneros When Operating With
General Simon Bolivar.
The Llanero of South America live*
on horseback. He trades, buys and
sells on horseback, and during the war
with Spain the Llaneros contributed
much toward achieving the Independ
ence of Venezuela and New Granada.
There Is related a story of an oc
casion when It was necessary for
Bolivar's army to cross the Apure to
engage Morillo. But Bolivar had no
boats and the Apure at this point was
wide and deep.
The Spanish flotilla was guarding
the river opposite to the patriot forces.
Bolivar was In despair. Turning to
Baez he said, “I would give the world
to have the Spunlsh flotilla; without It
I can never cross the river.”
“It shall be yours In an hour,” re
plied Paez.
Selecting 300 of his Llanero lan
cers, all distinguished for strength
and bravery, ho said, pointing to the
gunboats. “We must have these
flecheras or die. Let those follow who
please.”
Spurring his horse he dashed lnte
the river and swam toward the flo
tilla. The Llaneros followed with their
lances in their hands, now encouraging
their horses by swimming beside them
and patting their necks, now shouting i
to acare away the crocodiles, of which
there were hundreds. At last they
reached the other side and sprang from
their horses’ backs on board the^boats,
headed by their leader. To the aston
ishment of every one they actually
captured the (intire flotilla.
REVEAL MINDS OF POETS
Nomenclatures of Serbian Cities and
Villages Show Character of Peo
ple in Striking Manner.
The names of the villages in which
our many friends lived and from which
they often walked 20 miles or more to
be of use to us I set down in my notes,
partly because the words, In and of
themselves, are plctorlul and atmos
pheric and partly because their mean
ing reveals the essential, natural
poetry of the Serbian mind. A few
of the most striking ones may appro
priately bring this chapter of Serbian
helpfulness to a close, Caryl B. Storrs
writes In Minneapolis Tribune.
Monastlr the metropolis of southern
Serbia means “the city of monks.”
Kremljani where our camp was lo
cated means "dwellers among quartz
ite” from the quantles of quartzite
rock In the vicinity. The Slavic root
, of the word Kremljani, by the way, Is
! the same used in the name of the
Kremlin at Moscow.
Other village names with their mean
ings are: Livonia, a proper name, sig
nifying a huge, virile fellow; Krnsho
grud, a limestone castle; Erode, the
ferry over a river; Dobroveni, 'people
living in fertile meadow lands; Vrbena,
the village of willows; Skoclvlr, the
village of cascades; Vodena, water
city; Laznc (Lozshats), the sloping
mountain meadow cleared from forest;
Oornichevo, the village in the mountain
divide; Itosno, the new village; Sa
knljevo, the village beyond the tower;
Bach, the village down In the kettle;
Vostaran, the village of fruit; Zha
bljanl, the village of frogs; Kruvari,
ihe village of cowherders; Sorovich,
the village of sleet; Dm gosh, beloved
j village; Bistrlca, clear mountain tor
rent; Bukrl, the village on a water
course; Optichari, the dwellers among
many birds; Konjarka, creek that must
be forded on horesbnck; Sokol, moun
tain village, where only falcons can
live; Cuke, village ulong the range of
buttes; Kalanlk, village of mud;
Ljaskovikl, dwellers among hazelnuts.
LAN DOR HAD PROPHETIC EYE
Brilliant Englishman Correctly Fore
saw Dire Events of Which Ha Vain
ly Warned His Countrymen.
The pamphlet to Lord Liverpool and
the British parliament, written by Wal
ter Savage Landor in 1813, of which
two copies only are known to exist,
makes highly spirited reading. In it
he sets out, with keen concern and
much energy of Indignation, to criti
cize the magnanimity with which Eu
rope, and more especially England,
showed themselves Inclined to treat
Napoleon after the battle of Lelpslc,
Napoleon whom Landor regarded as a
criminal, fit only for the gallows. Of
Elba, he declared prophetically that It
was “a rat trap open at both ends, from
which it was Impossible that Napoleon
should not escape.” Was the congress
of Vienna, he asked In bitter scorn,
with its "well-dressed ambassadors
and ingenuous state papers,” to pro
duce nothing more lasting than an
other treaty of Utrecht? He called In
vain for the temper of Lord Chatham
which should deliver the country from
a mere “experimental pence." With
in a year of Napoleon’s banishment to
the “rat trap open at both ends,” he
was back in France, and Europe was
once more plunged Into war.
Laugh Reveals Much.
There Is the man who Is always smil
ing, whose whole person radiates af
fection and good cheer. His is the
frank, open countenance that makes
and keeps friends, for he has the true
spirit of good-fellowship.
He is the man whom you enjoy going
to with good news, and of whose sym
pathy you can be sure when you are
In trouble, lie is the friend, always,
that everyone admires, trusts and
likes, just because he has the smile
that spells wurmth.
A laugh Is a little thing, and appar
ently to judge a man by his laugh
seems like making a mountain out of
a molehill. But “straws show which
way the wind blows,” and psycholo
gists assert that the little things are
the real indices to character. So watch
out when your friends laugh, and see
If they are worth while.—Itehoboth
Sunday Herald.
Important National Parks.
Yellowstone national park was con
stituted by congress many years ago.
This public playground of the whole
people, now an object of Interest to
every tourist who visits the West, In
cludes the famous geyser district of
the Yellowstone valley and hundreds
of other interesting phenomena and
beauties of nature. The park has an
area of 2,142,720 acres, making it by
far the largest ns well ns the first of
the national parks of the nation. Oth
er important national parks in the
United States are the Yosemlte in
California, the Glacier in Montana, the
Mt. Itainier In Washington, the Sequoia
In California, the Crater lake in Ore
gon, tho Wind Cave In South Dakota,
fhe Plutt in Oklahoma and tho Mesa
Verde In Colorado.
Hand Picked.
The young bride was enthusiastic
over her homo and Its furniture. It
had cost exorbitant prices because It
was hand made. To agree with It she
demanded hand-made curtains, sheets,
etc. Theu came the end of the honey
moon and the settling down to nctual
living. One day the bride tripped to
market to buy her first chicken. “I
want a very good one,” she stipulated
to th^ butcher. “I don’t care how
much It costs If It’s only hand picked.”
ENTRANCE ROADS FOR FARMS
Engineers of Bureau of Public Roads
Give Advice on Application of
Bituminous Material.
(Prepared by the United States Depart- !
ment of Agriculture.)
Owners of large farms and rural
estates Becking a more satisfactory
lyne of entrance road have applied
to the bureau of public roads of the
United States department of agricul
ture for advice regarding the applica
tion of bituminous material on main
entrance and much-traveled farm
lanes.
The bureau’s engineers point out
that such applications may be made
successfully on any farm road which
has already been constructed of stone,
gravel, or other similar material, and
is in a thoroughly compacted and rea
sonably smooth condition. A coal-tar
preparation applied cold, or an asphal
tic oil, can be used and if applied by ;
the farm employees, the cost should
not exceed seven or eight cents a
square yard for materials. The com
pacted gravel or stone road should be
thoroughly cleaned of dust and the
bitumen applied with ordinary sprink
ling pots from which the perforated
nozzle has been removed and the spout
carefully flattened into a symmetrical
rectangular opening about one-quarter
1
Surface Treatment of Macadam Road
With Bituminous Material and Stone
Chips.
of an inch wide, so that the material
may be poured in a broad, fiat stream.
If a large amount of work is to lie
done, a specially designed pouring
can may be purchased of dealers in
road equipment. Care should be
taken to have an even distribution,
nnd the quantity applied should be
approximately one-half gallon to a
square yard of road surface. After
applying the bituminous material,
clean gravel or stone chips should he
spread evenly over the surface, and
if possible, rolled with a lawn or field
roller. Where gravel or chips are not
available, clean, coarse sand will serve
as covering material. It should be
spread in si*fficient quantity to pre
vent the bituminous material from ad
hering to tires of passing vehicles
Attention is called to the fact that
this treatment should not be made
where drainage from the stable
barns will flow over it. Whore mud
holes are likely to form around hit '■
ing posts or at stable entrances, if a
more durable pavement is desire,!, n
so. tion of concrete slab should be
laid.
ROAD OUT OF SOLID GRANITE
Will Lead From Estes Park to Glen
Lake, Connecting With Lincoln
Highway.
In the Rocky mountains, Colorado,
aided by the federal government, Is
building eight miles of road out of
solid granite. The road, which will
lead from Estes Park in the Rockies
to Glen Lake, connecting with the Lin
coln highway and forming a part of
the transcontinental highway, will
bring Switzerland to America. The
road will cost, when completed, more
than $25,000 a mile.
BIG ROAD PROGRAM PLANNED
Alabama to Issue $25,000,000 in Bonds
to Match Federal Appropriation
for Highways.
Plans to Issue $25,000,000 iu bonds
to match a similar federal appropria
tion lor building roads in Alabama
were set on foot at a meeting of the
Alabama Highway Improvement asso
ciation. The project includes a three
mill levy by counties f< r maintenance.
A constitutional aniendm. nt to au
thorize this project will bo asked of
the next legislature.
Country's Urgent Necessity.
The most urgent necessity of our
country in the immediate future is
good roads, permanent roads that can
bo used 12 months in each year.
Bond Issues Voted.
Bond issues aggregating many mil
lions of dollars for new highway con
etruQtien have been voted by more than
a score of states this year.
Prepare for Next Year.
Now is the time to get ready foi
vext year.
Festival That Is Really a Com
munion Service.
Ceremonial One of a Number of S..n>
Ur Celebrations That Have Reli
gious Significance Among Peo
pies of Lowest Culture.
The most Important object "
Ainu chase is tlie hear. At a 111 •'
Reason of the year it ‘s tile UTnle.tmr.
of the hunters of ew.-ry 'dkige t" <‘1''
ture a wee hear eiih. It — taken mm
ami treated with aa -etion. Il!> 1
often the ease, the little ‘ leant.e is <»
voung to have been j :opocly taken
from its mother, it is turn d over to
the young women of the village, " 10
suckle It at their own breasts. A spe
cial pen made of logs is erected tor the
cuh, and here it is reared, the pel o
the entire village, until fairly grown.
When the day of the feast comes the
invited guests assemble from till Quui
tors; fowl and drink in plenty have
been prepared. The signal given, the
bear is led out from its wooden pen;
it is tethered by a rope to a post and
everyone teases and irritates the un
fortunate creature; It is set upon,
struck, prodded, beaten. W hen the
scene has become one of wild excite
ment, and the tormented creature
snarls and turns and runs in every
way to escape from his tormentors,
young men come forward with two
poles, one of which is placed upon the
ground. They then throw themselves
upon the stunned creature, and. seiz
ing him by the legs, place his head
upon the pole in such a way that the
lower jaw rests on it. The second
pole is now laid across the back of the
bead, above. A group of the voting
men now throw themselves with ail
their might upon the upper pole. The
head of the animal caught between the
two poles is subjected to the pr* sure
of the whole mass of struggling hu
mans. Leaning over the dying crea
ture, one of the old men strokes both
sides of his head and prays, at the*
same time cutching and inhaling the
creature’s dying breath. When the
bear has breathed his last gasp—and
lie must be killed without the shedding
of blood—the corpse with the head is
skjiued, and the rest of the body is
taken inside and prepared for cooking.
The skin and head are now carefully
laid out upon a handsome mat. When
the llesli is cooked a bowl of soup is
fir<; brought out. This is offered v.itli
prayer to the skin and head of the
animal. He is begged to take a por
tion of the soup; lie is reminded of the
kindness which tlie* village lias shown
him ; he is begged to carry their peti
tions and regards to Ids parents and
to send favor and prosperity to them
in return for their respect, attention
and kind treatment. Pieces of the
tlosli of the animal are then brought
out and offered to him. A ft* r these
act- of prayer, thanksgiving and wor
ship, the people themselve s begin to
feast. Abundance of millet beer has
been provided, in addition to the food,
and the celebration ends in u scene of
wild intoxication.
Tlio hear feast is really an interest
ing communion service. To kill the
god, to eat his flesh and drink his blond
fs a commonplace in many religions of
lower culture. The bear feast is tin
most startling ceremonial of the Ainu,
bur it is only one of u considerable
number of similar celebrations. Thus
they capture and rear hawks and other
birds of prey, eagle-owls, rooks and
foxes. All are treated with kind
ness.' All ultimately are sacrificed
with prayer and offerings, to secure
from the creatures of their kind bless
ings and favor for the people.—Asia
Magazine.
Taikeu Navy b.ang.
“Now, this striper takes me up in
the eyes and shows me a little mullet
where all you had to do was press a
doohickey, turn over a gimlck, and
blooey—It would sink every tin fish
within a mile." Ko said the tanned
anil wind-hnrnod .voting sailor „f tlie
V. S. S. h’lorlda. Everyone* on the
subway platform turned to look at
him. What lie was talking sounded
like English. but it wasn’t the English
spoken in New V. :k. In the latest
form of navy slang the sailor was jell
ing bow tin e:i i had -Is \n ), .:i
how to Work a depth bomii down at
Guantanamo hay. t';:ha. A •• »riper"
is an ensign. and tie "n, v the front
of the ship, “emitter ai d "{jhniek"
are words that til tiny contrivance tie
sailor doesn’t know tin- name of, and
“tin tisli" is the latest word for sub
marine.—N< v. York Sun.
Fish With s Lcn~ Nanis.
The scippiopatthh cis - here. Hut
how it ever reached lids section of the
country is a mystery to icitihyologists.
The scippiopattidciis hasn't anythin,!'
to do with the jazz, neither is it good
to *ub on yoip- heat] or eat. it is noth
;i *_' umre or le - than a poor lish. Hut
t; is here and how it ever migrated to
these waters is what is pu.-.zling the
followers of iznal: Walton, It was
cr.ua: . here the other day s.dtjo miles
a way from its sporting grounds. The
n v. immigrant's name Is not found
in ordinary dictionaries. He has a head
like a wolfksli. a tapering tail ground
along iu^ sides. Tlos was “p inches
h>ng. Anglers are agreed that the seip
ptopa11ideeis must have ticcotupanled a
Brazilian sehooner which passed this
way hist summer.—New York Times.
Proper Place.
"The Germans will have to sign the
peace treaty In the Hall of Mirrors."
“Then they will have plenty of re
flection about It.”
HOW HAILSTONES ARE FORMED
According to Theory, Electrical Action
Is Responsible tor Storms Tiiat
Frequently Do Darnsgo.
The formation of hail through elec
trical action, according to one theory,
is an interesting ami eVen wonderful
process. The wind draws out a cloud
into a long, narrow strip. In that
form, owing to the great amount of
surface exposed to the air. the cloud
evaporates rapidly, producing Intense
cold. -
t>ry particles of snow are then form
ed and these, by friction with the wa
ter drops, quickly become charged with
negative electricity. Rut the water
drops carry positive electricity, uml
since negative attracts positive a film
of water Is formed upon each snow
particle and Is Instantly frozen Into
a laver of thin Ice.
\t this thickness Its outer surface
remains moist, the water not freezing
so rapidly there, whereupon the elec
trical charge changes from negative to
positive and the particle Is repelled by
the water drops and driven to the
outer parts of the cloud. Here the In
creased cold covers It with snow, and
friction charges It anew with negative
electricity.
Repulsion is now once more changed
for attraction, and the particle rushes
back Into the cloud, receiving upon Its
surface another film of water, which
to turned Into a second ice layer.
Thus the growing hailstone darts
zig-zag through the cloud, piling up Its
alternate layers of snow and Ice, until
gravltntlon gains control and sends It
with a jingling crowd of Its fellows
spinning to the ground.
Treaty Will Be Hand written.
N.'wv ,!i"p:iteh> from Paris say that
tli," old tradition that treaties shall b«
written by hand survives, and that Jo
soph t’ario of th.- Fremh ministry o(
foreign fifi'alrs. official csiliirrittddst and
painter, is writing the new pence
treaty.
For about t') years the post of of
fleini illuminator in th • French min
jstr-■ of foivicn at’'; us was held by
M. (Jarapin. He had one bwe in life—
“the pen," to quote hm own words,
"this simple and nirrvehnis Instru
ment tli* h - hleh human thought
is tii.iis -r,' d and forei < r preserved
one bate ii vulgar m*.-! umussthetlc
typ i •> : di I u.ts u.tlimit art
pages that td: ■■ vs ii! not respect."
'Fli- ..Hi, al laiigrapUlst not only
writes treatb-s and i nventions, hut
nl.,1 ' the oflie .1 documents con
ferring < • 1'fs of den-rat ions on sov
ereign* and all ti- ’ letti • which tut
sen; to them and sm eith -r tiy
the- Jlr. -ml ,,f the repahl.e or minis
ter*.
■_
% Why $
“Did
|“nS Wonders for Me”
kjR Declare* This Lady.
I Buffeted for a long
time withwomanly weak
ness," says Mrs. J. R
— «u»* J. K
Simpson, o| 51 Spruce
St, Asheville, N. C. “ 1
. p, finally got to the place
W 4 where il was an effort lor
me to go. 1 would have
bearing-down pain* in
WJk my side and back — es
pecially severe across my
wjjjj ~ack, and down in my
. ^ ®dc there was a great
a deal of soreness. I was
nervous and easily up
TAK3
Tlie Woman's Tonic
. “'heard o! Cnrdui „d
^?CClded to use it,” . on
4 t|nues Airs. Sinipsr 1. "t
“ Portly it v.'C bene
l‘Ungme,soI k.pt it up
\ d‘d wmders tor
<£ havo h"d S'nCe then 1
5”« bce" C!ad to praise
FfcJ It is the best
Jt "°*f s tonic made?
^ tonifk ^mCn n9ed *
'■•Jem ih thousands and
pj| ^ousand8, like Airs
have found
H i
m sSgSsys
g blZ for>'°“ftrou
AU,
DRUGr—i