ffij* JVIHzkmx
ESTABLISHED 1893. OLDEST DAILY NEWSPAPER IK ALASKA
OFFICIAL CITY PAPKIi L. 8. KELLEK, Publisher.
Admitted as second cla£» mall matter July 8, 1S9S, at the Stag way P.O.
Copjr for change of advertise meats must be In by 1- o'clock m.
to insure insertion same day. Advertising rates on application.
Thfl Dally Alaskan charges for all publications not solicited, which
lacludas all uoticw, other than churches or charitable societies.
Subscription liaUs:
One month by mall _ _ _ 75
One month by carrier _ ... 1.00
Three months by, mail —2.25
Six months by mail —. — — 4.50
One year by mall — — — it.00
Subscriptions and Advertisements Received by
BenneU »>v» Co. WUitehorse, V. X. E. L. PUluun — _ Atlin, 15. C.
E. W. Gideon Carcross, Y. X.
EDITORIAL PAGE
ADVERTISING METHODS
Simple in its iuceptiou, advert ise
ment, 'ike most human efforts, is
complex in its results, lu times
when social condition were so much
more simple than those of today its
inherent commercial possibilities
could tot be foreseen, nor could
iu pow-.rs of expansion be realized
fully until the commercial and in
dustrial activities of the world had
reached modern dimensions.
The value of publicity for self
advanct nu'nt has been fully
recognized in every age and clime,
and the pushing politician and so
cial climber, to whom the unob
trusive modes'y cf the poetic prim
rose does appeal, have not been
slow to 'akc advantage of modem
opportunities; but if the commercial
world hat found in advertising a
u3-?r'ut st—vant, it also has dis
covered it to be an inexorable mate.
The firm which has once started ui>
ou i s uata must continue to pursue
the ?ver-i!°iting horizon, though
it n. :y be compelled to change
the direction cf the path. As a
means cl co-ordinating supply and
■Zealand, advertisement has become
a necessary element of modern so
i.1 con litions. Us uses have been
t a obvious not to b." recognized ful
ly; but what of its abuses?
It >s j to cssert that the gen
eral pu'j.ic is ignorant of the im
p'. rtai t pt.t the advertisement col
umns ri-'v a the suoce s of modern
journalistic adventure, and it is
!>:obablv cu ing to this fact that so '
little attention has been paid to the.
c-thics ct advertising. The alert j
n-vvspaper proprietor and manager]
have discovered in it a mighty en-1
Pine for material success, and the j
tt-n:pr:ii!cii to insert in their jour- j
nals idvertisements which they know
to be misleading, if not worse,'
proves often beyond their power or j
desire of resistance. The most in-<
sidious form of advertisement, as i
to the genesis of which the public
generally is also supremely ignor
-int. is one which has been in vogue:
chiefly in papers devoted to the sup-j
posed interests of women, but which
ii-s gradually ere; t into journals of
former repute. The advertisement!
Teferred to is the literary puff which
up; cars concurrently with the ad-'
vehement of the article puffed.!
This is an exploitation of the pub- ;
lie, indefensible from every jioint of'
view.
-'•s the public becomes more edu
■ at-.d, and it is becoming so every
day, its capacity to distinguish in-1
tellectually between the fitness of
things will rebel against the vulgar j
and dishonorable methods of some
modern advertisers and their abet-'
t^rs of the press. The mentality of
the public will no longer be such a '
"recondite and pe< uliaar study" that.
an usual methods will be needed for
its protection. Evidence grows of
an awakening to these abuses, that
• he demand for clean and honest
journalism !s becoming more iu
sist^nt, that the time approaches
whea none but honest papers will
^a'li a hearing.—Ex.
FOR HONEST DEALING IX LAND
[ Charles Dickens was not the first
student of American conditions 10
come into contact with the so-called
land shark, and, unfortuuately li?
was not the last, for that type of
oj^retor is still at large and ply
ing his vocation more or lets as
siduously. It would seem as if
knowledge gained bv experience
should leal communities burdened
with his uresence to relieve them
selves o nis very costly activities,
but constant reports of his doings
compel the inference that he is
sti'l treated with indifference an
toleration where his elimination is
not only possible but necessary. Not
only have towns and cities been in
jured by him, but he has been a
drawback to many ol the states.
Once. in a while there is a protest
arai::st his deeds and periodically
w> i car of proposed legislation look
iii£ :o his permauent retirement,
but the agitation soon drags and
little more is heard of the matter
until such wrong-doing again be
comes too plain to be disregarded.
i'lii Minneapolis Journal has been
engaged for some tiuio in a novel
at>d use'ul work in behalf of Min
nesota aud its veople. It has solicit
ed, ;-nd is printing in its editorial
columns, Articles from representa
tive id 'OiS of the state on the
chi«> neei's of the commonwealth.
Alt.?; ranting ever a number 1 of
these ne< <h. and treating thorn with
intelligence and vigor a recent con
tributor. Charles L. Stevens of the
U arren Register, says th;:t "an
alus-* that has worked irreparable
injury in the state" is the cheating
of homeseeiers bv "land sharks."
It was long thought in many
parts of the United States that the
so-called loan shark was a necessary
and irrepressible factor. Half-way
measures without number had been
taken against him. He had become
defiant in his position, and apparent
ly not without reason. Finally oiiq
state took measures against him
that admitted of no compromise,
a.;d sii?ce then where he is operat
ing at all, his work is done under
cover. • It seems perfectly safe to
cay tha*, if the land shark shall be
dealt with along similar lines, in
-Minnesota or elsewhere, he too,
will soon have ceased to be a
menace toJones' people cr a detri
ment to any community.—C. S. Mon
itor. '
Julius Caesar
By M. QUAD
Copyright, ISIS, by the McCluro
Newspaper Syndicate.
The Hopeviile Debatin' society was
Squar" Joslyn's iUea. It dawned on
Mm one afternoon as ho was hoein' In
his garden, and that evenln' he came
over to the drug store and made a
speech and started the ball rollln'. A
week later the society bud its first
meetlu'. There was a hot time fur,
about an hour. Of the forty men pres
ent live wanted to be president, but
after awhile and by puttin' In two
votes fur himself the squar" was duly
elected. Deacon Jackson was made
referee, and the other offices was strug
gled after to an extent. There wasn't
any debate at the first meeting, but
Squar' Joslyn made a speech of ac
ceptance which raised the price of but
ter in Hopeviile 10 cents per pound.
After saying that he wouldn't ex
change places with the president of the
Tnited States he began with the year
750 B. C., and the way he come whir
lin' along down to the year 1913 made
the glass in the windows rattle. He
excited the .crowd as_ ho hit _Nero. j
brought applause as lie touched Co
lumbus, anil when be pot through with
Washington there wasn't no holdin'
Enos Williams, ami Jonas Bebee and
Aaron Brndshow was In toars. After
the speech was over Elder Harper lin
gered up nnd declared that the squar'
had made twenty-seven different p'lnts
In his oration.
The subject fur debate at the next
meet in' was "Docs Honesty Pay?"
The number on the alOrmatlve and neg
ative sides was almost even, and Eben
ezer White was appointed to lead off
and tell how honesty paid him. Each
speaker was to be limited to ten min
utes. Ebeuezer had been thinkin' it
over fur three or four days, and when
he got up he began with:
"I'oller me back to the days of Julius
Cncsai-. When Caesar was a young
man of twenty-two he hadn't a dollar
to hts name and no show to strike a
job. He had about made up his mind
to commit suicide when he found a
five dollar gold piece In the road. His
first thought was to use the money
to start In business, but it was only a
temptation. Ills honesty wouldn't per
mit such a thing. He went around
inquirln' who had lost $"> and at length
fouud the owner, and the owner took
a likin' to him and pushed him along
until he was finally made a king."
"That's one tally mark fur the af
firmative side," said the dcacon as the
speaker sat down, "and I decide that
EbviieZer tiasi miido tfVd p'iiits. ,
will now hear from Jonas Ik-bee on
the negative side."
"Fuller me back to tlie days of Julius
Caesar," began Jonas as he rose up.
"When Caesar was a young man of
twenty-two he hadn't a dollar to his
name," continued Jonas. "He had made
up his mind to hang himself when he
found a stray mewl In the woods. He
sold the critter to the first man who
would buy, and with the $12 he receiv
ed he went Into politics and pushed
along until he Anally became one of
the greatest men of his time."
"That's a tally mark on the nega
tive side," said tiie deacon, "and tho
p'luts seem to bo even."
The deacon called upon Aaron Brad
shaw, who was on the affirmative side.
"Folier me back to tho days of Julius
Caesar," began Aaron, with a wave of j
his hand, lie had It that Caesar was
poor and out of a Job and discouraged
when he happened to find a diamond
ring in a mudhole. Ho could have got
an advance of $50 on It at a pawnbro
ker's, but he actually went hungry for
three days while huntln' up the loser.
Struck by such a display of unselfish
honesty, the owner presented him with
$75, took him under his wing and in
time made him king.
"That's another tally fur the affirma
tive," said tiie deacon, "and 1 guess
I'll give Aaroh the same number of
' p'ints as the rest
"Its the turu of the negative, said
the deacon as Aaron sat down, "and
we'll now hear from Fhlletus Johnson."
'Toller me back to the days of Julius
Caesar," began Phlletus as he rose tip,
and there was u row. It was full ten
minutes before order was restored, and
during that time everybody got his
head punched at least onc'e and his
I coat torn up the back. By and by
I Deacon Spooner said:
"it's a shame and a disgrace to this
town of ours to carry on In this way.
| I notice that Jim Yates, who don't be
long on either side, has jest come In.
Jim, do you want to say anything?"
"Xot very much," replied Jim aa he
| looked around. "I'd simply like to ask
' if anybody here has lost this half dol
! lar?"
I lie held up the coin In his Angers.
I There were forty-seven men in the
room, and every single one of 'em, ln
cludin' the deacon and the squar", re
plied tr. it it was his.
"As to u debatln' society, it may bo
a good thing," said Jim as a grin
spread over his face, "but as to the
subject of discussion tonight I guess
you'd better drop It and let it stay
dropped. This half dollar has bin In
my pocket for two weeks, and every
one of you was williu' to lie to git
hold of it!"
Then he moved softly downstairs
and went honie, and after the rest of
thd Ciowd had feat and looked at
each other for 'two or three min
utes In an uncomfortable way tho
president put on his hat and said:
"Instead of followin' anybody
else back to the days of Julius Caes
ar. 1 guess* we'd better foller
Jim Yates downstairs and will the
thing busted.'
An Irascible Mood.
"I want to ask your consent to my
marriage with your daughter," said the ■
formal youth.
"Young man," replied Mr. Cumrox, |
"don't you bother me with any more i
such talk. If yon and Gwendolln get
married It's her and her mother's do
ings, and I don't want to be brought
into It I'm tired of being held respon
sible for every kind of trouble that
comes up In this family."—Washington
Star.
The Roads of Norway.
A curious feature to travelers on the
highroads of Norway Is the great num
ber of gates—upward of 10,000 in the
whole country—which have to be open
ed These gates, which either mark
the boundaries of the farms or sepa
rate the home fields from the waste
lands, constitute a considerable Incon
venience and delay to the traveler, who
has to stop his vehicle and get down to
open them.
Very Much 80.
"I wonder what the poet meant when
ho alluded to woman In her hours of
ease as being uncertain, coy and hard
to please."
"I don't know about the coy part,"
said tho saleslady, "but when It comes
to picking out a hat she's all the rest
of It"—Louisville Courier-Journal
At Niagara.
"Ton had a day at Niagara, I under
stand."
"Yes; had a delightful tlmo there
too."
"Falls were pretty fine, eh?"
"Why—er—we didn't see the falls.
We spent all our time at the movies."
—Judge.
And Then He Was Fined.
Judge—Then when your wife seized
the weapon you ran out of the house?
Plaintiff—Yes, sir. Judge—But she
might not have used it. Plaintiff—
True, your honor. Maybe she picked up
the flatiron Just to smooth things over.
—Boston Transcript.
Who would not have feet set on his
neck let him not stoop.—Italian Prov
erb.
The Horse Trade.
"I can't say I'm stuck on him."
"You will be if you buy him, sir I"—
Judge.
Phil Abrahams
Established 1897
Real Estate
Fire Insurance
Collections
Conveyancer
Notary Public
Homes for Sale
Fourth Avenue
You make a mistake if
you do not stop at
THE;
Pullen House
Electric Lights
Rooms Single or en Suite
Baths on each floor
Famous for its Home Cooking,
Milk, Cream, Cottage Cheese and
Buttermilk from our own da>rv
Fresh Eggs, etc
Rates $2.50 Per Day and Up
Well Lighted, Large Sample
Rooms for Traveling Men.
H. S. PULLEN. Pi op.
Skagway. Alaska ]
BEST LINE
of
Sc. Cigars
ever sold in
Skagway
Tony Dortero
PROFESSIONAL CARDS
OR. L. 8. KJLXLER.
Deadsi.
Mwt Moditrs Method*.
Ope» Bra* lags.
Office Houre: 9-12 a. m 1-6 p. m.
Alaakau Building - Broadway
SKAGWAY ALASKA
WILLIAM I'ALLISTER, M. P.
(Formerly of Seattle)
Specialist In the treatment of
diseases an<l deformities of the eye,
e*r, nose and throat.
Office; Goldstelo Bulldlag, Ju
ueaa, Alaska
W. B. STOUT.
Attorney A » L * w.
PrmcUoa U *11 court*
la Territory ot Alaska.
Halmes Alaska.
F. & A. M.
Whlto Pass Lodge
P. k A. M. No. 115
meets 2d anU 4th*
PrL ET'gs. of each
VlslUn* brokers are wel
Phll Abrahams, Secretary.
Elmer L. Whaeler, W. M.
B. r. O. ELKS
8kagway Lodge
tfo. 431. B. P. 0.
E. meets first
and third Tliurs
day ®vfcnlQss al
8:30 .o'clock. Vis
brothers cordially -welcome.
HOWARD ASHLEY, E. R.
P. J. VANDEWALL, Secretary.
Fraternal Order |
Eagles—
SkagTvay Aerie
No. 25, Prater- /
bpJ Order of
Eagles meets the first and third
Wednesday night of eatb month at
their hall on Fifth arenue. Visiting
brothers cordially Invited to attend.
Jhoa C. Wood, W. P.. J. W. Prlt
chett, Secretary.
Arctic Brotlierhc-od.—
Camp Skagway No. 1
A. B. meets every sec
ond and fourth Tues
day evening at 8:00 p
m. sharp. Visiting brotters cordial
ly welcome. A. J. Acheson, Arctic
Chief, W. R. Hillary( Arctic Re
corder
Seattle, Tacoma, Victoria
Vancouver, Prince Rupert
Juneau, Petersburg, Wrangell, and Ketchikan
Leave Skacjuuay
S. S. SPOKANE July 7, 19, 31 Aug. 12, 24
S. S. CITY of SEATTLE July 13,25 Aug. 6; 18, 30
And every twelve days following. Modern comfortable ghlps,
excellent service Connects at SestU* with through passen
ger steamers.
CONGRESS, GOVERNOR, PRESIDENT AND QUEEN.
Sailing Tuesday, 10 a. m. and Friday, Bp.*.
FOR SAN FRANCISCO, LOS ANGELS*, SAN DIEGO.
Through ticket* sold and baggage checked to *11 point* in
Cnlted States and Canada. For folder* and full particulars,
address V. A PETERSON, Agant
H. BRANDT, G. A P. D. Phone 00, 8KAGWAY
®08 Sscond Ave., Seattle, Was**.
ALASKA STEAMSHIP CO.
SOUTHBOUND
MARIPOSA June 5, 24 July 12, 30
ALAMEDA June 11, 30 July 18
NORTHWESTERN June 18 July 6, 24
JEFFERSON June 14, 26 July 8, 20
DOLPHIN June 8, 20 July 2, 14, 26
WESTBOUND
ALAMEDA, June 3, 22 July 10, 28
MARIPOSA, June 16 July 4, 22
NORTHWESTERN.. June il-i9 July I7
Passengers will be transferred to Vancover or Victoria
without extra charge.
TELEPHONE NO. 6B.
E J SHAW, Agent, SKAGWAY.
SEASON 1915
New Steel Steamships
Princess Alice
Princess Sophia
WILL LEAVE SKAGWAY
Every Thursday 7 p. m.
July 8-15-22-29
Aug. 5-12-19-26
Sept. 2-9-16-23
For Prince Rupert,Vancouve,Victoria, Seattle
Let us arrange your trip to the Fair, or to the East
Cheap round trip rates with choice of routes
F. F. W. LOWLE, Gen'I Agt. Phone 87 or 141 SKAGWAY
Steamship Humboldt
THE ONLY INDEPENDENT STEAMSHIP
OPERATED TO SOUTHEASTERN ALASKA
Sailing Dates from Skagway to Seattle
(VIA SITKA)
July 15-27 Aug. 8-20
$G0 Round Trip to Seattle and Return
^SAILING DATES SUBJECT TO CHANGE WITHOUT NOTICE)
Through Tickets Honored
DORTERO & SON, Skagway Agents
TICKETS AND ALL INFORMATION
Call l'liono o3
SeattleOff.ee: 712 Second Avenue
Snow Shoe Time Is Gone
But Kodak Time Has Come'
KELLER BROS. DRUG CO.