Ask HN: Marketing, DevRel and Evangelism working for Open-source
Hi everyone, 
Why is it so difficult to find a space to communicate your open-source project to drive adoption at scale?
To recruit new people inside a new company, it&#x27;s not easy to explain the open-source workflow to not-tech people, so most often, great open-source projects have lousy communication.<p>Evangelism, like GitLab said (https:&#x2F;&#x2F;about.gitlab.com&#x2F;handbook&#x2F;marketing&#x2F;community-relations&#x2F;developer-evangelism&#x2F;#utms-for-url-tagging-and-tracking), is essential.
That&#x27;s sure. But how to scale up a team to grow that skill inside the company?<p>Is it better to grow it internally (logically, a founder is the best person to communicate his project)? 
But how a tech person can develop marketing and communication skills?<p>Or the best way is to recruit a skilled DevRel person or instead of a marketing person and collaborate in creating great content?