The Perfect Design Brief
Any one who has been in the design industry for sometime must have experienced a situation where the client tells you that the design you have provided was not what he was looking for. Then the client gives you examples of work he likes and asks you to make something similar. Well there could be two explanations to this situation, either you did not get a design brief from the client or the client never bothered to answer the questions in the brief properly. After reading through this article you will have the solution to both these problems.