The Periodic Table of App Data SDKs
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The periodic table of app data SDKsThe app economy is growing rapidly, with App Annie predicting a 5-year compound annual growth rate of 18% to the point of representing more than $60 billion in consumer spend by 2021. A major factor contributing to this growth is the average consumer’s insatiable demand for speed and convenience in their “mobile moments”.Developer toolsApp monitoring and reportingTest and monitor app performanceData pipelinesLoad data into a data warehouseAnalyticsBehavioral analyticsGain insight into usage patterns including behaviors, cohorts, and/or journeysLocationAnalyze, enrich and append geospatial dataMobile marketingAttributionGain insights to optimize acquisition campaignsA/B testingTest multiple versions of product features within an appDeep linkingDirect users to a specific place within an appMobile marketing automationEngage users with in-app push and other messagingMobile marketing cloudsAnalyze and optimize the mobile experienceMobile mediaAcquisition and re-targetingReach potential users and re-engage existing ones via paid mediaAdvertising platformsEngage with users on the largest ad platformsEmail and web marketingEmailSegment and email users based on in-app behaviorsWeb DMPs and tag managersManage tags and cookies to retarget web usersDigital marketing cloudsAnalyze and optimize digital and offline journeysCustomer experiencePaymentsStreamline the checkout process with in-app paymentsChat and feedbackListen to, engage and better understand app usersRelated content