More ads to come to YouTube with the introduction of TrueView
More ads to come to YouTube with the introduction of TrueView  — Social Media NZ

  
  
    
    
    
    

      

      
        
          
        
        

        
          
            
          
            

            
          
        
          
        

        
      
        
      

    
  
I was checking out a YouTube video recently when an ad from Seek popped up, and I immediately tried to find the 'skip' button. Despite finding the occasional ad quite funny, truth be told, I just want to watch the actual video. That's all about to change, as a recent article from the Advertising Age reported YouTube is about to release a feature called 'TrueView', which will have a huge impact on the way ads are served.Advertising Age reports: "For short-form content, a user may get a TrueView in-stream ad, which she can skip if she wishes. For longer-form videos, YouTube is planning to give users the choice of watching a video with ad breaks or ad-free after watching one of three videos ads first.  Users choosing the long-form video with ad breaks may or may not get a “skippable” ad".From a user's perspective this will provide more control over what one sees; potentially serving more relevant advertising and less 'forced' content. It also means that advertisers will have to be creative to capture an audience who come to YouTube with increased advertising-related autonomy.It certainly appears that YouTube are looking to expanding current levels of advertising. While this is good for YouTube in terms of revenue, expect user backlash if it's not executed well.Do you think this new ad model will be successful, or can YouTube expect a backlash from their community? I would love to hear your thoughts!

  


