Ask HN: Is event sponsorship effective for Startups and Tech companies?
I&#x27;ve recently taken on a role in business development for a sports related industry body. We oversee a number of European tours for a reasonably fast growing sport. Last event saw a live crowd of around 7,000.<p>This is a change in direction for me, now following more of a personal passion, as my career history has all been online startups or television technology.<p>One aspect of this role is to partner with new companies, building their brand and exposure at our sport events and deliver their products to our members&#x2F;audience whenever possible.<p>My question is whether this is a known or viable route for growing brand recognition for technology based companies, especially startups. I have contacts in this area, and feel I could communicate with them better than, for example, a large clothing retailer. However, I also don&#x27;t want to waste my time if experience has shown that tech companies just aren&#x27;t interested, or just aren&#x27;t seeing any return from this type of marketing spend.