35 Creative McDonald's Corp Advertising Practices
35 Creative McDonald's Corp Advertising Practices | Inspirationfeed


	
		Last Updated on September 4, 2024

Billboards 200m-197mBaby RonaldThe Real MilkshakeTorino 2006 Winter Olympics Sponsorship: Ski-JumpCarrotsA sandwich for experts.Nice Try MomBearBiteCoffee PoleThe VeggieburgerCoffee BeanBrace For FlavorClock BillboardJumperBroad menu, GirlBurger MysteriesFilet-O-Fish: Fish bowlWi-FriesLarge CoffeeRock ‘n’ FriesWi-FiBreakfast NewspaperWake up with a premium roast coffeeFreshness Box SaladCreative Commercial Examples1. Earths Treasure2. Apple Tree3. Suzi Van Zoom4. Lester5. Filet-o-Fish6. No Fry Left Behind7. Monopoly Commercial featuring LeBron James

McDonald’s Corporation was started on April 15, 1955 in Des Plaines, Illinois. Originally the business began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald. Later on businessman Ray Kroc joined the company as a franchise agent in 1955 and thus McDonald’s Corporation started their successful journey.
Today McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. Being the world’s largest chain of hamburger fast food restaurants, their brand name is well know around the world.
You could potentially propose an argument that they are  one of the top 10 most known brands in the world. They serve as a great role model to any potential business, no matter the niche.
According to the 2010 Annual Report, McDonald’s is serving around 64 million customers daily in 119 countries, with over 31,000 restaurants worldwide. Those are some large/scary numbers. Their powerful momentum has stunned the world, while continuing to keep their prices low.
Now that we have some background regarding their prominent status, let’s talk more about their advertising practices. Everybody understands that in order to sell your product, your fist priority is to let the potential customer know it exists.
A quick glance at McDonald’s Corp color choice, and the “average joe” will think nothing of it.  Interestingly enough, red and yellow are powerful colors. The duo sparks the thought of hunger inside our brain. A great epiphany of this, are the bottle/food colors of ketchup and mustard.
Hopefully this made you aware of their restaurants colors, advertising, packaging, product placement, and all of their other business practices. Their intelligent convention does not end there.
They hire some of the best people in business, to take care of their print, audio, and video advertising campaigns. Sometime their ads are funny, sometimes they’re creative, and sometime they promote a good cause. The “I’m lovin it!” slogan jingles over and over until it’s finally tattooed in our brain.
In this article we want to showcase some of the best McDonald’s advertising. Below we hand-picked some great examples based on quality/creativity. We hope the following adverts will open your eyes and appreciate the “Giant’s” practices. There is a general understand that advertising can be evil.
Companies usually stretch the truth and lead us to believing their products are better than reality. This frustrates myself and subtracts my respect for that company’s brand.
For this reason, we tried to keep this collection misleading-free. The following images were all collected from Adsoftheworld.com, a great place for creatives.
Billboards 200m-197m


Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Published: June 2009

Baby Ronald


Advertising Agency: Leo Burnett, New Delhi, India
Art Director/Illustrator: Sumonto Ghosh
Published: N/A

The Real Milkshake


Advertising Agency: DDB Helsinki, Finland
Creative Director: Jukka Mannio
Published: April 2009

Torino 2006 Winter Olympics Sponsorship: Ski-Jump


Advertising Agency: DDB, Amsterdam, Netherlands
Creative Director: Joris Kuijpers, Dylan de Backer
Published: 2006

Carrots


Advertising Agency: DDB, Stockholm, Sweden
Creative Team: Andreas Dahlqvist, Lars Friberg, Simon Higby, Ted Harry Mellström, Mattias Manitski
Published: N/A

A sandwich for experts.


Advertising Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Published: 2010

Nice Try Mom


Advertising Agency: GBK Heye, Munich, Germany
Creative Director: Alexander Bartel, Martin Kiessling
Published: 2007

Bear


Advertising Agency: Arnold, Boston, USA
Creative Director: Chris Edwards
Published: April 2009

Bite


Advertising Agency: DDB, Auckland, New Zealand
Creative Director: Toby Talbot
Published: April 2008

Coffee Pole


Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Published: 2009

The Veggieburger


Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Published: 2010

Coffee Bean


Advertising Agency: N/A
Creative Director: N/A
Published: 2007

Brace For Flavor


Advertising Agency: Adams Outdoor Advertising, USA
Art Director: Todd Turner
Published: May 2011

Clock Billboard


Advertising Agency: Bernstein-Rein, USA
Art Director: : Paul Prato
Published: 2011

Jumper


Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Enrico Dorizza
Published: 2005

Broad menu, Girl


Advertising Agency: DDB, Sweden
Creative Director: Andreas Dahlqvist
Published: 2007

Burger Mysteries


Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Published: 2007

Filet-O-Fish: Fish bowl


Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Creative Director: Flavio Zanni, Mohammed Bahmishan
Published: November 2011

Wi-Fries


Advertising Agency: DDB Sydney, Australia
Creative Director: Matt Eastwood
Published: 2009

Large Coffee


Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Published: 2011

Rock ‘n’ Fries


Advertising Agency: Taterka Comunicações, São Paulo, Brazil
Creative Director: Rodrigo Vezzá
Published: July 2008

Wi-Fi


Advertising Agency: DDB Denmark
Creative Director: Patrik Danielsson
Published: October 2007

Breakfast Newspaper


Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Published: 2007

Wake up with a premium roast coffee


Advertising Agency: AlmaDDB Miami, USA
Creative Director: Enrique Faillace
Published: 2008

Freshness Box Salad


Advertising Agency: Heye Group, Unterhaching, Germany
Creative Director: Ralph Taubenberger
Published: 2008

Creative Commercial Examples
As we all know Mcdonalds has released hundreds (if not thousands) of commercials. They range from funny, creepy, and last but not least emotional. Many are quite cheesy, and almost painful to watch. Lucky for you, we didn’t include them in this minimal collection.
In general, humorous commercials are much more interesting to watch. Adding more fuel to that fire, being in the internet age “funny” easily becomes viral.
We collected ten great commercials that have been publicly aired by McDonald’s Corporation. Without further interruption, we hope you enjoy them. Also feel free to link to other great commercials in the comment section.
1. Earths Treasure

2. Apple Tree

3. Suzi Van Zoom

4. Lester

5. Filet-o-Fish

6. No Fry Left Behind

7. Monopoly Commercial featuring LeBron James


		

				
					
											
					
						Igor is an SEO specialist, designer, photographer, writer and music producer. He believes that knowledge can change the world and be used to inspire and empower young people to build the life of their dreams. 

When he is not writing in his favorite coffee shop, Igor spends most of his time reading books, taking photos, producing house music, and learning about cinematography. He is a sucker for good coffee, Indian food, and video games.					
				
		

