NBC Invests In Video Search Startup EveryZing
NBC Invests In Video Search Startup EveryZing And Signs Up As Its Biggest Customer | TechCrunch

		
		
Video search startup EveryZing just landed its biggest fish yet: NBC Universal.  Boston-based EveryZing signed a master service agreement with NBC to provide video search and search-optimization technologies across all of its online properties, which include NBC.com, iVillage, CNBC.com, and the websites for Bravo, Sci-Fi, and Telemundo.  (The deal does not cover Hulu, which is a joint venture between NBC and Fox).






NBC is also investing in the company, leading its latest $8.25 million C round, through its venture capital arm, the Peacock Equity Fund.  Peacock Equity put in $3 million of the total, with existing investors Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies putting up the rest. The valuation was flat with the last $10 million round the company raised in 2007.
With the partnership, EveryZing will start powering search across NBC’s sites, starting with CNBC.com in a few weeks.  As an enterprise search company, EveryZing offers a universal search box for finding not just video, audio, but also text results within a site or network of sites.  After ingesting all of the video and audio content, it uses natural language processing and speech-to-text technologies to create a searchable transcript.  As NBC digitizes its vast archive of TV shows, many of which are stored on old videotapes that are beginning to deteriorate, EveryZing can process the video to make it searchable. (The technology originated at BBN).  It can also do directed indexing of YouTube videos by ingesting all the videos on certain channels, for instance.
As EveryZing creates transcripts for searching purposes, they also become available for contextual ad targeting in and around the videos themselves. NBC.com alone has streamed more than one billion full episodes of TV shows over the past 18 months, it recently announced. EveryZing will also be making available a chromeless, re-skinnable video player that includes the text of all the spoken words in the video, as well as the ability to play both related YouTube and Brightcove videos inside the same player.


		

		
		
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		Erick has been discovering and working with startups his entire professional career as a technology journalist, startup event producer, and founder. Erick is President & Founding Partner at Traction Technology Partners. He is also a co-founder of TouchCast, the leading interactive video platform, and a partner at bMuse, a startup studio in New York City. He is the former Executive Producer of the DEMO conferences and former Editor-in-Chief of TechCrunch (where he helped conceive, lead and select startups for the Disrupt conferences, among other duties). Prior to TechCrunch, which he joined as Co-Editor in 2007, Erick was Editor-at-Large for Business 2.0 magazine, and a senior writer at Fortune magazine covering technology.

At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving media property. After founder Michael Arrington left in 2011, Schonfeld became Editor in Chief.

Prior to TechCrunch, he was Editor-at-Large for Business 2.0 magazine, where he wrote feature stories and ran their main blog, The Next Net. He also launched the online video series “The Disruptors” with CNN/Money and hosted regular panels and conferences of industry luminaries. Schonfeld started his career at Fortune magazine in 1993, where he was recognized with numerous journalism awards.	


	
	
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