Should you start a new company during a pivot?
Our original product was in the b2c space. The team worked on it for close to a year and got some early traction. However due to graduation and new job offers, majority of the team left to pursue other goals. 2 of them had vested equity totally approx 6%. Around the same time, I found a few others with much more experience to join the team as founders.<p>2 months ago, we spoke to a industry veteran and decided to pivot to a new product which will be in a B2B SaaS product. The solution can be used together with the b2c product we previously built or can be a stand alone product.<p>So the question now becomes should we (current team) start a new company for the B2B product, since the inactive members that worked on the b2c product did not actually contribute to the B2B product?<p>If we were to create the new company, What should I do before announcing the new company?<p>We currently have a few letter of intent from corporations, 2 of them wanted both the b2b and b2c product together in the solution. How should we divide the revenue from the deal between the 2 companies?