Ask HN: Buy highly priced domain or rebrand?
Hello HN folks,<p>I&#x27;m having a dilemma about my side project.<p>We decide for a name for our brand which seems to be quite popular and because of that the majority of the cool domains are already gone (ie: <i>.app</i>, <i>.io</i>, <i>.com</i> etc)<p>Now the one I&#x27;m really interested in is the <i>.app</i> which seems to have an owner but is not used at the moment, so i can try in make an offer to get that one, but I&#x27;m afraid this will cost us a lot of money for something probably not that important at this stage.<p>The project is growing and is getting traction but it&#x27;s still considerably small, should we consider to re-brand now to find something which is available? Or wait to get this domain until it makes more sense&#x2F;we have a better cash flow?