Angry Birds Are Flying To Facebook
Build a Strong Attribution Strategy to Fight Fragmentation


                                        
    
        
        
              Made You Look: The 4 Types of Attention That Influence Purchase Intent  
            
                   Voice   
                 By Clare Stein 
                  
                 September 16, 2024 
            
             Nothing against goldfish, but we believe humans have a lot more capacity to think, care, plan, and yes, pay attention. You just have to earn it. 
        
        
    

    
        
    
        
        
              Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs  
            
                   Voice   
                 By Christian J. Ward 
                  
                 August 28, 2024 
            
             Brands must recognize that their AI strategy is fundamentally their data strategy. 
        
        
    

    
        
    
        
        
              Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024  
            
                   Voice   
                 By Evan Weiner 
                  
                 July 2, 2024 
            
             Cogent experimentation brings a high level of strategic reasoning to the marketer’s recommendations and spoken word, and a greater level of respect and understanding from colleagues. 
        
        
    

    
        
    
        
        
              How Marketers Can Rethink Their Approach to Gathering LGBTQ+ Data  
            
                   Voice   
                 By Genevieve Ross 
                  
                 June 17, 2024 
            
             The solution: adland to establish thoughtful data retention policies, considering varied legal and cultural contexts internationally. 
        
        
    

    
        
    
        
        
              Marketers Need to Differentiate Loyalty Goals From Preference Goals  
            
                   Voice   
                 By Tiffany Wilburn 
                  
                 June 14, 2024 
            
             The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so let's set the record straight. 
        
        
    

    
        
    
        
        
              Who Wants 228 Big Macs?  
            
                   Voice   
                 By Matt Smolin 
                  
                 May 6, 2024 
            
             Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency. 
        
        
    

    
        
    
        
        
              Consumer Relationships Aren’t Built on Financial Incentives  
            
                   Voice   
                 By Tiffany Johnson, Daniela Molta 
                  
                 April 25, 2024 
            
             The promise and pitfalls of zero-party data. 
        
        
    

    
        
    
        
        
              Retail Media Measurement Must Extend Beyond Search and Across Channels  
            
                   Retail Media Networks   
                 By David Pollet 
                  
                 March 12, 2024 
            
             Lookback periods should vary by platform and channel. 
        
        
    

    
        
    
        
        
              How to Adjust—and Measure—Your Content Strategy for Google’s SGE  
            
                   Search Engine Optimization   
                 By A.J. Ghergich 
                  
                 March 5, 2024 
            
             Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously. 
        
        
    

    
        
    
        
        
              So You’ve Built a Loyalty Program. How Do You Measure Success?  
            
                   Customer Experience   
                 By Matt Smolin 
                  
                 January 29, 2024 
            
             If a program isn’t driving business value, it’s time to adjust your strategy. 
        
        
    

    
        
    
        
        
              Marketers, Beware of Using ‘Digital Focus Groups’ for Human Insights  
            
                   Voice   
                 By Brian Sheehan 
                  
                 January 25, 2024 
            
             When every advertiser has access to sophisticated AI and knows how to use it, the advantage will be entirely on how one puts their strategies into action. 
        
        
    

    
        
    
        
        
              B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In  
            
                   B2B   
                 By Jason Lilien 
                  
                 January 23, 2024 
            
             B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels. 
        
        
    

    
        
    
        
        
              In-Store Retail Media in 2024: Hype or Happening?  
            
                   Retail Media Networks   
                 By Elizabeth Marsten 
                  
                 January 9, 2024 
            
             Being an early mover on this evolving trend can be advantageous for brands. 
        
        
    

    
        
    
        
        
              How Instacart Moved Beyond Groceries to Become a Retail Media Power  
            
                   Retail Media Networks   
                 By Himanshu Jain 
                  
                 December 19, 2023 
            
             Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon. 
        
        
    

    
        
    
        
        
              Charting the New Frontier of Consumer Insights: Emography  
            
                   Voice   
                 By Esther-Mireya Tejeda 
                  
                 November 30, 2023 
            
             The strength of the 'heartset' may outweigh the pull of the mindset. 
        
        
    

    
    
                                