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404 - David Airey

						
									
				
					
					404. Sorry, but the page you’re looking for isn’t here. There’s a chance you’ll find some use in my latest design book or in the creative resources I’ve pieced together. For anything else, you’re most welcome to get in touch.
								
				
									
				
					
					Identity Designed: The Process
				
					Research, Strategy, Design, Implementation
				
					
								
				
									
				
									
				
									
				
					David Airey continues to produce some of the best books on branding. His new book breaks down the process of creating a brand identity into four sections that are accompanied by both current and historic implementation. This digestible read is a perfect addition to the shelves of both upcoming and senior designers as well as anyone interested in working in brand communication and development. It’s definitely one we will be using in the studio.Matt Lamont, Design ReviewedAtop superb layout and impeccable exhibits are incisive studies of the processes essential to the success of identity design assignments. I highly recommend Mr Airey’s new book to those interested in corporate identity specifically, and branding generally. I’m certain it will prove as valuable a guide to clients as it is to designers.Lindon Leader, Leader CreativeEvery brand project is a product of trust, relationships, access, ambition and communication. The story of the design solution is only half the story without knowing how something came to be. As someone who is endlessly fascinated by the juicy behind-the-scenes stuff, this new book fulfils all my nosy tendencies! And because it’s David, it’s as beautiful as it is thorough.Heidi Lightfoot, Creative Advisor				
				
									
				
					
					
								
				
									
				
									
				
					
					Studio64 Beechfield AvenueBangorNorthern IrelandBT19 7ZZ
								
				
					