What are proven strategies for getting people to download your app?
Context:  A friend and I are developing an app which we believe will be a big hit with business users.<p>How do I get my first early adopters?
What strategies would you employ if you want to get the &quot;word out&quot;?  
I want to get my app talked about on news&#x2F;tech&#x2F;business sites, who do I reach out to on those sites?  
Where can get a 3rd party to review my app and test its functionality?
What marketing other marketing materials would I need other than a live demo and a strong pitch to convince 3rd parties to talk about the app?<p>I&#x27;m new to this and I would be very grateful for any advice you can give.<p>Thanks!