The New iPhone 6S Breaks Apple’s Own Taboos
Apple Unveils iPhone 6S, and Breaks Own Taboos With Other Offerings
AdvertisementSKIP ADVERTISEMENTYou have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.VideotranscripttranscriptApple Executives Demonstrate New iPhonesIn San Francisco, Apple’s chief executive, Timothy D. Cook, called the new iPhone 6s and 6s Plus “the most advanced smartphones in the world.”NAIn San Francisco, Apple’s chief executive, Timothy D. Cook, called the new iPhone 6s and 6s Plus “the most advanced smartphones in the world.”Sept. 9, 2015SAN FRANCISCO — As it nears a size and scope never before approached by a technology company, Apple is doing things its executives said it never would.Apple’s co-founder, Steven P. Jobs, once announced that using a stylus with a computing device was passé. But guess what? The company is now offering a stylus, called Apple Pencil, for $100. And in a move sure to make Apple old-timers squirm, the newest version of the iPad, which has an optional keyboard that attaches to the tablet, is even imitating some of the features of Microsoft’s competing product, called the Surface.Together, the tablet, stylus and keyboard make for a combination computing device that Apple executives had long said that they wouldn’t create, perhaps indicating the people running the company today are willing to forget about the past as they try to cater to shifting consumer tastes.But the center of this ever-expanding Silicon Valley giant is still the iPhone, which accounts for 56 percent of Apple’s profits. And in a presentation that lasted more than two hours on Wednesday at the Bill Graham Civic Auditorium here, Apple executives emphasized several new iPhone features that — despite other announcements, ranging from an improved version of the company’s television controller to chic watchbands — are still the key to Apple’s success.“Investors have been rewarded by assuming Apple can continually push the envelope on what a phone and the company can do,” said Michael A. Sansoterra, the chief investment officer at Silvant Capital Management, which owns Apple stock.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe.AdvertisementSKIP ADVERTISEMENT