Elon Musk announces another price hike for “full self-driving” package
Elon Musk announces another price hike for “full self-driving” package

          
          
Needless to say, that didn't happen.
Tesla keeps changing full self-driving prices
Tesla first introduced the full self-driving package in October 2016. At launch time, customers had the option to pay $5,000 for the "Enhanced Autopilot" package, which featured lane-keeping and adaptive cruise control. Paying another $3,000 got a customer "full self-driving," a package that didn't initially do anything but could—eventually—transform a Tesla into a fully self-driving car.
Two years later, people who had paid for the package didn't yet have anything to show for it. Tesla yanked the package from its website. Musk explained that the option was "causing too much confusion."
Then in February 2019, Tesla reintroduced the full self-driving package along with a new Autopilot pricing structure. The $5,000 "Enhanced Autopilot" package was gone. A subset of its features got repackaged into a new $3,000 "Autopilot" package. Meanwhile, the cost of the full self-driving package was raised from $3,000 to $5,000. Advanced capabilities like "Navigate on Autopilot" (which guides a Tesla from on-ramp to off-ramp) were part of the new, more expensive full self-driving package.
In a controversial move, Tesla also offered existing customers big discounts on the full self-driving package. Customers who already had Enhanced Autopilot could get the full self-driving package for $2,000. That was a bitter pill for people who had pre-ordered the package previously for $3,000 or more (it had cost more if purchased after the car was delivered), hadn't yet gotten anything for their money, and weren't offered a partial refund.
A couple of weeks later, Elon Musk admitted it had been a mistake to offer the discount. Tesla went back to charging everyone $5,000 for the full self-driving package. Then in April, Musk announced that the price of the full self-driving package would "increase substantially over time." Tesla soon raised the price from $5,000 to $6,000.
Now, just a few months later, Tesla is raising the price again, from $6,000 to $7,000.
"Cost of the Tesla FSD option will increase every few months," Musk wrote. "Those who buy it earlier will see the benefit."


          
                  