Ask HN: When should we start talking to the press?
Dear HN,<p>(First submission to HN, long time reader - so a bit excited :) )<p>We've been building a SiteBuilder that doesn't suck for quite a while(self funded), now approaching our launch(4-5 month) we are starting to reach out for angel investors.<p>Some of the features we plan on launching are pretty cool and we think we will create buzz around them and in fact - we've got some news corp journalists that already want to profile us.<p>We are considering going with the flow - reaching out to bloggers -  optimizing on the right bloggers to work with - breaking the news of our fresh vision and making some buzz.<p>Would appreciate if experienced people here would share their perspective, here is our way of thinking:
pros: 
- sometimes going with the flow just works
- will make it faster for us to raise money(especially taking into account that the SiteBuilder market is packed with competition)
- if we generate buzz and play our cards right(communicating ourselves smartly) we could use this as a marketing platform.
cons: 
- our first version will probably suck and we might get press backlash for it
- maybe the buzz while launching will be smaller(since we already used some of our buzz generating energy on the pre launch buzz).<p>Thanks
Eytan