Building A Startup Marketing Plan: Tips In 3 Words
Building A Startup Marketing Plan: Tips In 3 Words
The following is a guest post by Ilya Mirman. Ilya has spent the  past decade running marketing for software vendors including SolidWorks,  Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by  Intel). 
I recently published an e-Book, “Building  the Marketing Plan: A Blueprint for Startups”  Summarized in it are some  considerations – with respect to messaging, infrastructure, demand generation,  process, budgets and timelines –  that I’ve found useful across a bunch of  markets and companies.  [I was amused that in a couple days, it generated more  leads for HubSpot – thousands – than I  generated in the first year of each of my two startups.  A lesson for me in  market timing and reach.  :)    ]  
In the spirit of Dharmesh’s “Startup  Triplets: Startup Advice In Exactly 3 Words”, here are some of the  take-aways from the e-Book.
1. Nail messaging early2. Understand your traffic3. Engineer your  marketing4. Know what converts5. Map sales process6. Experiment  early, often7. Eat your dogfood8. Avoid PPC heroin9. Free tools  rule10. Talk to prospects
What tips and thoughts do you have on building a marketing plan?  What has  worked for you?
            