Ask HN: What did you do when your app/side-project was beaten to market?
This has happened to me twice now and again recently. I worked on an app for around a year that I found a niche in and then a competitor came out of nowhere with more features, more marketing and a huge team with a very similar app just before I launched.<p>For the situation right now, the only options I&#x27;m seeing is focusing on being cheaper or trying to tune the UX to a specific target market. Both options don&#x27;t sound great. I&#x27;m worried about launching, being dismissed for not having a strong enough product and then having to just walk away after so much work. I don&#x27;t like the idea of abandoning customers that bought the app either.<p>Has anything similar happened to you? How did you change your plans when a strong competitor turned up? How did it work out? When do you decide to walk away?