Comparing the responses of o1-preview and sonnet 3.5 to a team of agents
Comparing o1-preview and sonnet 3.5 to a team of agents



Today's news is filled with reporting about how AI Agents will change how work is done. However, most people haven't been able to see firsthand how powerful an AI Agent can be when tackling a common problem. So, we decided to run a small experiment. You can learn more about how an AI Agent differs from an AI chat interface here. We compared the outputs of OpenAI's o1-preview, Anthropic's Sonnet 3.5, and the agent framework Promethia, which will launch in the next few days. The extraordinary results should help you understand some of the hype behind AI Agents.

The Experiment
I posed the request below to the two LLMs and the agent framework.

The Results
TL;DR
It wasn't a fair fight. But it wasn't even close. AI Agents will almost always produce more thorough results.
The two plans produced directly by the two LLMs are...fine. Nothing too groundbreaking, but it's good advice and a nice starting point for someone seeking general guidance. The two LLMs responded in under 30 seconds each, with o1-preview taking a bit longer. Each one produced a one or two page plan.
The Promethia team took around 2 minutes to run. During that time, it visited over 50 websites, researched the local neighborhood and existing competition, read articles on best practices for coffee shop advertising, and produced three different documents, each taking targeted approaches to solving the problem. The Promethia plan was around eleven pages.
The Promethia plan includes a detailed timeline, specific ideas for ads, and even some suggestions for the future. Plus, it's backed up by some serious market research and a breakdown of the expected ROI. This is where you see the real power of agentic frameworks. They spend the time to conduct research and validate with outside sources. Granted, the time spent is still shockingly low. Promethia used LLMs from both OpenAI and Anthropic during its run.
This helps explain why some people, including us, are so excited about AI Agents and the work they can produce. If you are interested in trying out Promethia, drop us an email at beta@soaringtitan.com
You can read the full responses from each participant below.

Anthropic's Sonnet 3.5
Here's a focused advertising plan for your Louisville coffee shop, utilizing your $500 monthly budget:


Local SEO and Google My Business optimization: $0 (free)

Claim and optimize your Google My Business listing
Encourage customer reviews
Ensure consistent NAP (Name, Address, Phone) across online directories



Social Media Advertising: $200/month

Facebook and Instagram ads targeting local audience
Focus on the Highlands neighborhood and surrounding areas
Use eye-catching images of your coffee and ambiance



Geofenced Mobile Advertising: $150/month

Target mobile users within a 1-mile radius of your shop
Display ads on popular apps and websites



Local Event Sponsorship: $100/month

Sponsor local events or meetups in the Highlands area
Provide coffee samples or gift cards as prizes



Loyalty Program and Referral Incentives: $50/month

Implement a digital loyalty program
Offer referral bonuses to existing customers



Research and data supporting this plan:


Local SEO: 46% of all Google searches are looking for local information (GoGulf, 2019).


Social Media Advertising:

52% of social media users have discovered a new brand through social ads (Sprout Social, 2020).
Facebook ads can reach 72% of local users (Hootsuite, 2021).



Geofenced Advertising: Location-based advertising can produce double the click-through rate of typical mobile ads (Factual, 2019).


Event Sponsorship: 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the promoted products (EventTrack, 2016).


Loyalty Programs: Members of loyalty programs spend 12-18% more per year than non-members (Bond Brand Loyalty, 2019).


This plan focuses on digital strategies with a local emphasis, which is crucial for a neighborhood coffee shop. It combines broad awareness (social media, geofencing) with targeted approaches (local SEO, event sponsorship) and customer retention (loyalty program).

OpenAI's o1-preview
Advertising Plan for Your Coffee Shop in the Highlands Neighborhood of Louisville, KY
Budget: $500 per month
Objective: Increase local awareness and drive foot traffic to your coffee shop.
1. Social Media Advertising ($200/month)
Allocate $200 per month to targeted social media advertising on platforms like Facebook and Instagram.

Target Audience: Individuals aged 18-45 within a 3-mile radius of the Highlands neighborhood.
Ad Content: Promote unique offerings such as specialty drinks, cozy ambiance, and any events like live music or art displays.
Rationale: Social media platforms allow precise local targeting, enabling you to reach potential customers effectively. Many small businesses have successfully increased foot traffic through targeted social media campaigns.

2. Google My Business and Local SEO (Minimal Cost)
Optimize your online presence to appear prominently in local search results.

Google My Business Listing: Ensure your listing is claimed, accurate, and features high-quality photos.
Customer Reviews: Encourage satisfied customers to leave positive reviews.
Local SEO: Use local keywords on your website and social media profiles.
Rationale: An optimized online presence makes it easier for locals searching for coffee shops to find you, influencing their decision to visit.

3. Community Engagement and Local Events ($100/month)
Invest $100 per month in sponsoring or participating in local events.

Examples: Sponsor a local art show, host coffee tastings, or participate in community festivals.
Rationale: Community involvement enhances brand visibility and fosters goodwill, encouraging locals to support your business.

4. In-Store Promotions and Loyalty Programs ($50/month)
Dedicate $50 per month to develop and maintain customer loyalty initiatives.

Loyalty Cards: Offer a punch card system (e.g., "Buy 9 coffees, get the 10th free").
Referral Discounts: Provide discounts to customers who refer friends.
Rationale: Loyalty programs incentivize repeat visits and can increase customer retention.

5. Flyers and Local Print Advertising ($100/month)
Spend $100 per month on traditional advertising methods.

Flyers: Distribute flyers in nearby residential areas, colleges, and local businesses.
Local Publications: Place ads in community newsletters or local newspapers.
Rationale: Physical advertising can reach community members who may not be active online, expanding your reach.

6. Collaborations with Local Businesses ($50/month)
Use $50 per month to partner with neighboring businesses.

Cross-Promotions: Team up with local bookstores, boutiques, or gyms to offer mutual discounts.
Bundle Deals: Create special offers that benefit customers of both businesses.
Rationale: Collaborations can introduce your coffee shop to new customer segments and strengthen community ties.

Monthly Budget Breakdown:

Social Media Advertising: $200
Community Engagement: $100
Flyers and Print Advertising: $100
Loyalty Programs: $50
Collaborations: $50
Total: $500

Supporting Data and Research:

Social Media Effectiveness: Local businesses often find that targeted social media advertising increases brand awareness and customer engagement due to the ability to reach specific demographics within their community.
Importance of Online Presence: Many consumers use online searches to find local businesses; a strong online presence can significantly influence their choice.
Community Engagement Benefits: Active participation in local events can enhance your reputation and make your business a preferred spot for community members.
Loyalty Programs Impact: Loyalty programs are known to boost repeat business, as customers are more likely to return when they receive rewards.

Additional Recommendations:

Track Performance: Use analytics tools to monitor the effectiveness of your advertising efforts and adjust strategies as needed.
Customer Feedback: Regularly seek feedback to understand customer preferences and improve your offerings.
Consistent Branding: Ensure that all advertising materials convey a consistent brand message and visual identity.

By strategically allocating your $500 monthly budget across these channels, you can enhance your coffee shop's visibility and attract more customers. Combining digital and traditional marketing methods, supported by community engagement, is an effective approach for local businesses aiming to increase patronage.

Promethia AI Agent framework
Market Research Report: Coffee Shop Industry in Louisville, KY
1. Overview of the local coffee shop market in Louisville, KY

Louisville's coffee scene has evolved significantly from the 19th century to the present day.
The city has transitioned from 2nd wave coffee (characterized by chains like Starbucks) to 3rd wave coffee, focusing on specialty, artisanal coffee experiences.
Key local roasters like Quills Coffee, Sunergos Coffee, and Heine Bros have played crucial roles in shaping the current coffee landscape.
The 3rd wave movement in Louisville emphasizes direct trade, sustainable practices, and education about coffee origins and brewing methods.
There's a growing trend of independent, local coffee shops and roasters offering unique and high-quality coffee experiences.

2. Analysis of consumer preferences and trends

Louisville ranks as the overall best city for coffee in the U.S., scoring high on best-value coffee and customer reviews.
There's a significant surge in the popularity of "sweet heat" fusions in beverages, which could influence coffee flavor trends.
Specialty coffee consumption is on the rise nationally, with 45% of American adults having had specialty coffee in the past day, surpassing traditional coffee consumption.
Floral notes are becoming popular in the drinks market, which could extend to coffee flavors.
There's a growing interest in global language cafes in Louisville, indicating a trend towards culturally diverse coffee experiences.
Kentucky coffee prices were ranked 10th cheapest in the country, suggesting a competitive pricing environment.
National trends show a focus on speed, convenience, and innovation in coffee rituals, adapting to technological advancements.
The versatile tomato is predicted to be a key ingredient in 2024, which might influence coffee shop menu offerings beyond just coffee.

3. Competitor analysis, including their advertising strategies
Popular coffee shops in the Highlands neighborhood of Louisville include:

Quills Coffee: Known for high-quality coffee and a true coffee shop atmosphere. Located on Baxter Avenue.
Safai Coffee: Another popular choice on Bardstown Road, known for its coffee shop feel.
Sunergos Coffee: Highly rated (4.6/5 on Yelp) and known for its quality.
Heine Brothers: A local chain with multiple locations in the area.
Please & Thank You: Highly rated on TripAdvisor.
Day's Espresso & Coffee Bar: An independently-owned café known for its cozy atmosphere in the heart of the Highlands.
Fante's Coffee: Located on the fringe of the Highlands, known for its cozy atmosphere and in-house roasting of internationally-sourced beans.
Haraz Coffee House: Located close to Highland Station, known for its commitment to 100% premium organic, sun-dried, pesticide-free coffee.

Key observations:

Many of these coffee shops emphasize quality, locally roasted beans, and unique atmospheres.
There's a mix of local chains (like Heine Brothers) and independent shops.
Cozy atmospheres and community focus seem to be common themes.
Some shops, like Fante's and Haraz, differentiate themselves through specific commitments (in-house roasting, organic beans).

Advertising strategies:

While specific advertising strategies aren't mentioned, these shops likely rely heavily on word-of-mouth and local reputation.
Many probably use social media to engage with customers and promote special offerings.
Their locations in the popular Highlands neighborhood, particularly along Bardstown Road ("Restaurant Row"), likely contribute to their visibility.
Unique selling points (e.g., in-house roasting, organic beans) are likely emphasized in their marketing.

To compete effectively, our client's coffee shop should:

Emphasize its unique selling point of locally roasted coffee beans.
Create a warm, inviting atmosphere that can compete with the "cozy" feel of established shops.
Consider specializing in a particular aspect of coffee (e.g., specific roasting technique, rare bean varieties) to stand out.
Engage actively with the local community to build a loyal customer base.
Utilize social media and local events for promotion.
Potentially offer language exchange or cultural events to differentiate from competitors and appeal to the global café trend noted earlier.

4. Opportunities for highlighting locally roasted coffee beans

The article mentions that there's a potential oversaturation of certain local roasters (Sunergos and Quills) in many coffee shops.
There's an opportunity for newer, independent roasters like Ithmah Coffee Roaster to differentiate themselves by offering:

Unique roasting techniques (e.g., fluid bed roasting)
Exotic coffee options from lesser-known origins
Emphasis on fair trade and sustainable practices
Community involvement and charitable contributions



5. Recommendations for targeting the local community

Capitalize on Louisville's reputation as a top coffee city by emphasizing quality and value.
Explore innovative flavor combinations, potentially incorporating "sweet heat" fusions or floral notes into specialty drinks.
Consider offering language exchange events or culturally themed nights to tap into the interest in global experiences.
Maintain competitive pricing while emphasizing the quality and uniqueness of offerings.
Focus on convenience and speed in service, possibly through mobile ordering or express pickup options.
Expand menu offerings to include trendy ingredients like tomato-based items, appealing to broader culinary interests.
Highlight the use of locally roasted beans and sustainable practices to appeal to conscious consumers.

Conclusion
This comprehensive market research report provides valuable insights into the coffee shop industry in Louisville, KY, with a particular focus on the Highlands neighborhood. The report highlights the city's vibrant coffee culture, consumer preferences, key competitors, and opportunities for a new coffee shop emphasizing locally roasted beans.
Louisville's transition to third-wave coffee culture, combined with its ranking as the best overall city for coffee in the U.S., presents a favorable environment for a new, quality-focused coffee shop. The emphasis on specialty coffee, unique flavors, and community engagement aligns well with current trends and consumer preferences.
To succeed in this competitive market, our client should focus on:

Highlighting the unique selling point of locally roasted coffee beans
Creating a warm, inviting atmosphere that resonates with local preferences
Offering innovative flavor combinations and potentially incorporating global influences
Engaging actively with the community through events and social media
Emphasizing quality and value while maintaining competitive pricing
Considering convenience options like mobile ordering or express pickup

By leveraging these insights and recommendations, our client can position their new coffee shop to compete effectively in the thriving Louisville coffee scene while offering a distinct and appealing experience to local coffee enthusiasts.
ROI Analysis for New Local Coffee Shop in Louisville, KY
1. ROI Projections for Each Proposed Advertising Channel and Campaign
Social Media Advertising ($200/month)

Instagram Ads ($100)

Projected ROI: 150-200%
Expected monthly return: $150-$200
Rationale: Instagram's visual nature aligns well with showcasing coffee and shop ambiance


Facebook Ads ($80)

Projected ROI: 100-150%
Expected monthly return: $80-$120
Rationale: Effective for local targeting and event promotion


TikTok Ads ($20)

Projected ROI: 50-100%
Expected monthly return: $10-$20
Rationale: Lower investment, potential for viral content, but less established for local businesses



Google Ads ($150/month)

Projected ROI: 200-300%
Expected monthly return: $300-$450
Rationale: High intent searches for local coffee shops, precise targeting

Local Print Media ($100/month)

Neighborhood newsletters ($50)

Projected ROI: 100-150%
Expected monthly return: $50-$75


Local magazine features ($50)

Projected ROI: 75-125%
Expected monthly return: $37.50-$62.50


Rationale: Targeted local reach, but harder to track precise ROI

Community Partnerships and Events ($50/month)

Projected ROI: 300-500%
Expected monthly return: $150-$250
Rationale: High potential for word-of-mouth marketing and community goodwill

2. Comparative Analysis of Different Strategies


Social Media Advertising:

Pros: Wide reach, targeting options, visual appeal
Cons: Ad fatigue, platform algorithm changes
Overall ROI potential: Moderate to High



Google Ads:

Pros: High intent searches, local targeting
Cons: Potential for high cost-per-click in competitive markets
Overall ROI potential: High



Local Print Media:

Pros: Targeted local reach, community credibility
Cons: Limited reach, difficult to track
Overall ROI potential: Moderate



Community Partnerships and Events:

Pros: Strong local connections, word-of-mouth potential
Cons: Time-intensive, results may be slow to materialize
Overall ROI potential: High



3. Identification of High-Potential Opportunities

Google Ads: Highest projected ROI, capitalizing on local search intent
Community Partnerships: Strong potential for long-term growth and customer loyalty
Instagram Ads: Visual platform aligns well with coffee shop aesthetics

4. Recommendations for Budget Optimization

Increase allocation to Google Ads by $50/month, reducing TikTok Ads budget
Focus on creating high-quality, shareable content for Instagram to boost organic reach
Prioritize community partnerships that align with the shop's values and target audience
Implement a referral program to leverage word-of-mouth marketing
Consider reallocating some print media budget to targeted Facebook ads for events

5. Suggested Metrics and Tools for Tracking Actual ROI

Google Analytics: Track website traffic, conversions, and customer behavior
Social Media Insights: Monitor engagement rates, follower growth, and post reach
Point of Sale (POS) System: Track daily sales, average transaction value, and customer return rate
Customer Surveys: Gather feedback on how customers heard about the shop
Unique Promo Codes: Create channel-specific codes to track conversions from different campaigns
Foot Traffic Counters: Monitor in-store visit patterns
Email Marketing Software: Track open rates, click-through rates, and conversions from email campaigns
Local SEO Tools: Monitor local search rankings and Google My Business performance

By closely monitoring these metrics and adjusting strategies accordingly, the coffee shop can optimize its advertising spend and maximize ROI over time.I have completed the ROI analysis as requested.
Final Advertising Plan for New Local Coffee Shop in Louisville, KY
1. Executive Summary
This comprehensive advertising plan aims to establish our new coffee shop as a unique and appealing destination in Louisville's thriving coffee scene. By emphasizing our locally roasted coffee beans and creating a warm, community-focused atmosphere, we'll differentiate ourselves from competitors. Our $500 monthly budget will be strategically allocated across various channels to maximize reach, engagement, and return on investment (ROI) within the local community.
Key objectives:

Increase foot traffic and expand customer base
Highlight locally roasted coffee beans as our unique selling point
Create a strong community presence
Achieve a positive ROI across all advertising channels

2. Detailed Advertising Strategy with Budget Allocation
Social Media Advertising: $200/month

Instagram Ads: $100

Projected ROI: 150-200%
Expected monthly return: $150-$200
Focus: Showcase visually appealing content of coffee, shop atmosphere, and roasting process


Facebook Ads: $80

Projected ROI: 100-150%
Expected monthly return: $80-$120
Focus: Share event information, promotions, and engage with the local community


TikTok Ads: $20

Projected ROI: 50-100%
Expected monthly return: $10-$20
Focus: Create trendy, short-form videos highlighting unique aspects of our shop



Google Ads: $150/month

Projected ROI: 200-300%
Expected monthly return: $300-$450
Focus: Use location-based targeting to reach potential customers in Louisville, particularly in the Highlands area

Local Print Media: $100/month

Neighborhood newsletters: $50

Projected ROI: 100-150%
Expected monthly return: $50-$75


Local magazine features: $50

Projected ROI: 75-125%
Expected monthly return: $37.50-$62.50


Focus: Place ads in Highland-specific publications and Louisville-based lifestyle magazines

Community Partnerships and Events: $50/month

Projected ROI: 300-500%
Expected monthly return: $150-$250
Focus: Collaborate with local businesses for cross-promotion and sponsor local events

Total monthly budget: $500
3. Implementation Plan with Specific Steps and Timeline
Month 1 (October 2024)

Week 1:

Set up social media accounts (Instagram, Facebook, TikTok)
Begin organic posting on all platforms
Set up Google Ads account and create initial ad campaigns


Week 2:

Launch "Bean to Cup" campaign across all social media platforms
Start running Google Ads campaigns


Week 3:

Begin outreach for community partnerships
Design ads for local print media


Week 4:

Finalize first round of community partnerships
Submit ads to neighborhood newsletters and local magazines



Month 2 (November 2024)

Week 1:

Introduce "Flavor Fusion Fridays" campaign on social media
Launch Facebook and Instagram ad campaigns


Week 2:

Monitor and optimize Google Ads performance
Begin planning for "Global Tastes, Local Roasts" event


Week 3:

Create and launch TikTok content and ads
Continue community partnership outreach


Week 4:

Host first "Global Tastes, Local Roasts" event
Collect and analyze initial performance data across all channels



Month 3 (December 2024)

Week 1:

Start "Highlands Coffee Culture" series on social media
Adjust ad spend based on first month's performance


Week 2:

Launch "Community Cup" initiative
Create holiday-themed ad content


Week 3:

Increase ad spend on best-performing channels for holiday season
Plan end-of-year community event


Week 4:

Host end-of-year community event
Conduct comprehensive review of advertising performance
Develop strategies for the new year based on collected data



4. Content Ideas and Templates for Ads
"Bean to Cup" Campaign

Series of 5 Instagram posts showing the journey of our coffee:

Sourcing the beans
Roasting process
Grinding
Brewing methods
Final product in the cup


Boost top-performing posts as Instagram Ads

"Highlands Coffee Culture" Series

Weekly Facebook posts featuring local artists, musicians, or personalities enjoying our coffee
Template: "[Name] fuels their creativity with [Coffee Blend Name] at [Shop Name]. What fuels you?"
Use these posts for targeted Facebook Ads

"Flavor Fusion Fridays"

TikTok videos showcasing the creation of new flavor combinations
Template: "This week's #FlavorFusionFriday is [Flavor Name]! Watch how we make it and come try it yourself!"
Use best-performing videos as TikTok Ads

Google Ads Copy Templates

Headline: "Locally Roasted Coffee in Louisville | [Shop Name]"
Description: "Experience freshly roasted beans in the heart of the Highlands. First-time visitors get 10% off!"

Print Media Ad Template

Headline: "Taste the Highlands in Every Cup"
Body: "Locally roasted, ethically sourced, community focused. Visit [Shop Name] for a truly Louisville coffee experience."
CTA: "Mention this ad for a free small coffee with any purchase!"

5. ROI Projections and Success Metrics
Overall ROI Projection

Total monthly ad spend: $500
Projected monthly return: $727.50 - $1,107.50
Projected ROI: 145% - 221%

Key Performance Indicators (KPIs)


Social Media Engagement

Target: 10% monthly follower growth rate
Target: 5% engagement rate (likes, comments, shares)
Target: 2% click-through rate on ads



Website Traffic

Target: 1000 unique visitors per month
Target: Average session duration of 2 minutes
Target: Bounce rate below 40%



In-Store Metrics

Target: 50 daily customers in Month 1, increasing by 20% monthly
Target: Average transaction value of $8, increasing by 5% monthly
Target: 20% customer return rate, increasing to 30% by Month 3



Campaign-Specific Metrics

Target: 30% of Friday sales from "Flavor Fusion Fridays"
Target: 50 attendees at each "Global Tastes, Local Roasts" event
Target: $500 raised monthly through "Community Cup" initiative



Brand Awareness

Target: 5 organic mentions in local media per month
Target: 20 user-generated content posts featuring the shop per month
Target: 25% increase in direct searches for the shop name monthly



Customer Feedback

Target: Maintain a 4.5+ star rating on Google and Yelp
Target: 90% satisfaction rate in customer surveys



6. Monitoring and Adjustment Strategies


Weekly Performance Reviews

Analyze data from all advertising channels
Identify top-performing ads and content
Adjust ad spend to favor high-performing channels and campaigns



Monthly Campaign Effectiveness Analysis

Compare actual ROI against projections for each channel
Evaluate KPIs and adjust targets if necessary
Identify opportunities for new content or campaign ideas



Quarterly Strategy Reassessment

Conduct a comprehensive review of all advertising efforts
Analyze customer feedback and incorporate insights into future campaigns
Explore new advertising channels or partnerships based on market trends



Continuous Competitor Monitoring

Keep track of competitors' advertising strategies and unique offerings
Identify gaps in the market that can be leveraged in our campaigns



Customer Surveys and Feedback Loop

Implement a system for regular customer feedback collection
Use insights to refine advertising messages and target audience



Ad Content A/B Testing

Regularly test different ad copies, visuals, and calls-to-action
Implement winning variations across all relevant channels



7. Recommendations for Future Expansion of Advertising Efforts


Loyalty Program Integration

Develop a digital loyalty program to encourage repeat visits
Create targeted ads for loyalty program members



Influencer Partnerships

Collaborate with local food bloggers and social media influencers
Allocate budget for influencer marketing campaigns



Video Content Expansion

Invest in professional video equipment or services
Create a YouTube channel with coffee tutorials, behind-the-scenes content, and local spotlights



Podcast Advertising

Identify popular local podcasts for potential advertising opportunities
Create custom ads that resonate with podcast audiences



Local SEO Optimization

Invest in local SEO services to improve search engine rankings
Create location-specific landing pages for targeted Google Ads



Email Marketing Campaign

Implement an email capture strategy in-store and online
Develop a newsletter with exclusive offers and content



Augmented Reality (AR) Experiences

Explore AR technologies for interactive in-store and mobile experiences
Create AR-enabled print ads or packaging



Community Events Expansion

Increase budget for hosting and sponsoring local events
Create a signature annual event to boost brand recognition



By implementing this comprehensive advertising plan and consistently monitoring its performance, the new local coffee shop in Louisville, KY, will be well-positioned to establish a strong presence in the community, attract a loyal customer base, and achieve sustainable growth.The comprehensive advertising plan for the new local coffee shop in Louisville, KY has been successfully created and saved in the "final_advertising_plan.md" file. This plan includes:

Executive summary
Detailed advertising strategy with budget allocation
Implementation plan with specific steps and timeline
Content ideas and templates for ads
ROI projections and success metrics
Monitoring and adjustment strategies
Recommendations for future expansion of advertising efforts

The plan is ready for immediate implementation by the coffee shop owner. It provides a detailed, actionable strategy that aligns with the goal of increasing foot traffic and customer base while emphasizing locally roasted coffee beans. The plan covers a $500 monthly budget allocation across various channels, including social media, Google Ads, local print media, and community partnerships.
The implementation timeline spans three months, with specific weekly tasks and milestones. Content ideas and templates are provided for various campaigns, including "Bean to Cup," "Highlands Coffee Culture," and "Flavor Fusion Fridays."
ROI projections and KPIs are clearly defined, with an overall projected ROI of 145% - 221%. Monitoring and adjustment strategies are outlined to ensure the plan's effectiveness over time.
Finally, recommendations for future expansion of advertising efforts are provided, including ideas such as loyalty program integration, influencer partnerships, and exploring new technologies like AR experiences.
This comprehensive plan provides the coffee shop owner with a solid foundation for their advertising efforts, positioning the business for success in the competitive Louisville coffee scene.

