Experienced entrepreneurs reveal how they got their first customer
Marketing plans that grow with you | Mailchimp

        
        
          
    
            
            
    
                          

            Email Marketing    
        
    

                          

            Email & SMS    
                        
                    New!            
        
    

                          

            Websites    
        
    

                          

            Transactional Email    
        
    

          

    
    
    
    

                      

        
            
                                
                        Try our Standard plan for free!                    
                                            Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 1-month trial. Cancel or downgrade to our Essentials or basic Free plans at any time.
                                        It's risk free—cancel or downgrade to our Essentials or basic Free plans at any time.
            
            
                                
                    
    

Included
                    Generative AI features                
                                
                    
    

Included
                    Advanced segmentation & reporting                
                                
                    
    

Included
                    Enhanced automations                
                                
                    
    

Included
                    Custom-coded email templates                
                                
                    
    

Included
                    Data-driven optimization tools                
                                
                    
    

Included
                    Personalized onboarding                
                            

            
            
        

        
        
                     
        Standard    

                                    Send up to {numOfSends} emails each month.
                                Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.

                
            

        
                                                *See
            Free Trial Terms        


                                        *Overages apply if contact or email send limit is exceeded.

            Learn more        

        
    

        
            


        
            
                                
                        The ultimate expert-assisted platform for growth at scale                    
                                            Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
                                        Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
            
            
                                
                    
    

Included
                    Unlimited seats & audiences                
                                
                    
    

Included
                    Migration support                
                                
                    
    

Included
                    Customer success manager                
                                
                    
    

Included
                    Priority phone support                
                                
                    
    

Included
                    Dedicated onboarding                
                            

            
                            
            
        

        
        
                     
        Premium    

                                    Send up to {numOfSends} emails each month.
                                Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.

                
            

        
                        *Overages apply if contact or email send limit is exceeded.

            Learn more        

        
    

        
                    
            
  

                                            Why do we recommend Standard?                Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.                                        
    
        
            
                
    
        
            
        
        

    
                    

                        Premium            
        
    
                            
        
                    
            Best value        

            

                        



    
                    

                        Standard            
        
    
                            
        
                    
            Best value        

            

                        



    
                    

                        Essentials            
        
    
                        



    
                    

                        Free            
        
    
                        




    

    Key Plan Features
        
            

    


    
    
  
    
    

    
            Starting Price        

        
            

    

    

    
                    $350/mo for 10,000 contacts                        



    
                    $20/mo for 500 contacts                        



    
                    $13/mo for 500 contacts                        



    
                    $0/mo; limit of 500 contacts                        




    
    

    
            Customer Support        

        
            

    

    

    
                    Phone & Priority Support                        



    
                    24/7 Email & Chat Support                        



    
                    24/7 Email & Chat Support                        



    
                    Email support for first 30 days                        




    
    

    
            Reporting & Analytics        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                    Limited                        



    
                    Limited                        




    
    

    
            Automated Customer Journeys        

        
            

    

    

    
                    Up to 200 journey points                        



    
                    Up to 200 journey points                        



    
                    Up to 4 journey points                        



    
                                    
    
    
Not included
                            




    
    

    
                    
            Generative AI Features
        

        
                        
                    Beta            
            

    

    

    
                    No additional cost add-on                        



    
                    No additional cost add-on                        



    
                                    
    
    
Not included
                            



    
                                    
    
    
Not included
                            




    
    

    
            Custom-coded Templates        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    
    
Not included
                            



    
                                    
    
    
Not included
                            




    

    Admin
        
            

    


    
    

    
    

    
            Monthly Email Sends        

        
            

    

    

    
                    15X contacts                        



    
                    12X contacts                        



    
                    10X contacts                        



    
                    Max of 1,000/mo or 500/day                        




    
    

    
            Users        

        
            

    

    

    
                    Unlimited                        



    
                    5 Seats                        



    
                    3 Seats                        



    
                    1 Seat                        




    
    

    
            Audiences        

        
            

    

    

    
                    Unlimited                        



    
                    5 Audiences                        



    
                    3 Audiences                        



    
                    1 Audience                        




    
    

    
            Role-based Access        

        
            

    

    

    
                    5 Roles                        



    
                    4 Roles                        



    
                    2 Roles                        



    
                                    
    
    
Not included
                            




    

    Email Marketing & Segmentation
        
            

    


    
    

    
    

    
            Forms & Landing Pages        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    

Included
                            




    
    

    
            Remove Mailchimp Branding        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    
    
Not included
                            




    
    

    
            A/B Testing        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    
    
Not included
                            




    
    

    
            Dynamic Content        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    
    
Not included
                            



    
                                    
    
    
Not included
                            




    
    

    
            Advanced Segmentation        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    
    
Not included
                            



    
                                    
    
    
Not included
                            




    
    

    
            Behavioral Targeting        

        
            

    

    

    
                                    
    

Included
                            



    
                                    
    

Included
                            



    
                                    
    
    
Not included
                            



    
                                    
    
    
Not included
                            



            
      
    


        Work with a trusted industry leader
        
                    

                                            Basic plans for smaller businesses                Get started with limited features on a 1-month trial of our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.                                        
  
        
                            Easily get started with a personalized product tour                            An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*                                                
        
                                                
    

        
                            Rates for nonprofits and charities                            Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.                                                
        
                            Prefer to pay as you go?                            Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.                                                
    
  
        
            FAQs                
            
    
        
    

    
        The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.
            


    
        
    

    
        Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.
            


    
        
    

    
        If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing. 
            


    
        
    

    
        Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.
            


    
        
    

    


    
        
    

    
        Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.
            


    
        
    

    
        Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.
            


    
        
    

    
        You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
            


    
        
    

    
        We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
            


    
        
    

    
        After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.
            


    
        
    

    
        We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
            

        
    
  

                    *Disclaimers

#1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
#1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers. 
24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
SMS Marketing: SMS is available as an add-on to US, UK, Canada, or Australia paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US or Canada contacts. Pricing varies. See terms for details.
Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
Phone support: All calls with the Mailchimp support team are currently only available in English.
Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
Up to 7x more orders: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
Availability of features and functionality varies by plan type. For details, view plans and pricing.

                
        
            