What the credit crunch means for the internet
Gripped as we are in the worst recession since the ‘Great’ one, the respective sphincters of all Business Owners are twitching violently. And with good reason: money is dropping out of the systems at an alarming rate, demand across all geographical and international boundaries is down and falling and it has never been more difficult for an entrepreneur to make a buck or two. There are, however, signs that the web is going to emerge out of this current crisis as a stronger place to do business, and more importantly what money is spent over the next twelve months by consumers will be more likely to be spent online. This translates into increased revenue from web based advertising and affiliates, as well as increased revenue from recommendations, product placement and even direct selling. You will note that this is the way in which most web businesses generate their income. So to understand how to maximise your revenue in the coming months, it is a good idea to understand what is happening and what is likely to happen in the use of the internet by consumers.