Ask HN: Any advice or resources for launching a DTC CPG product into retail?
I&#x27;m the co-founder of a venture backed CPG product that has done 100% online sales for the first year of its existence. The product is consumable and we have a strong repurchase rate as well as 10% month over month revenue growth.
However due to the cost to acquire customers and fulfillment cost, retail sales would theoretically have much higher margins for the business.<p>We have recently struck a deal to launch a couple thousand store retail pilot which is scheduled to go live in the coming months.<p>My team is relatively new to the retail world and I believe we have good partners but I&#x27;d still like to get educated myself. I&#x27;ve tried googling for resources but have struggled to come up with anything other than low quality blog posts.<p>I&#x27;m looking for advice and resources on retails launches for new products.<p>Topics I&#x27;m interested in are:<p>Awareness marketing Distributor negotiations PO financing Retail analytics Supply chain scaling Anything else that might be important<p>Thanks in advance for any resources or advice you might have.