How Does Having a LinkedIn Profile Lead to Sales?
How Does Having a Linkedin Profile Lead to Sales? - Steve J - Medium
Linkedin is much more than a social media platform for professionals. It is a place where you can build connections, reach out to clients, explore new business ventures, and get knowledge about your next best business move.Most people think that Linkedin is all about your resume. You can simply display your qualification details along with your work experience. However, if you look closely, you will see that your LinkedIn profile is much more than just your resume.It is also the recognition of your brand, a simple method to lure more customers and bring more traffic directly to your website. With just a glance at your Linkedin profile, a visitor will be able to tell everything about the value he will gain.However, this doesn’t mean that joining Linkedin is enough, and this will bring you leads right away.Experts say that you must be very smart about running campaigns, generating leads, and bringing sales. You need a plan and a simple way to accelerate the execution of this plan.Most business developers use Linkedin as a landing page where most businesses and job seekers land first.This is the main reason you will see most of the users optimizing their LinkedIn profile so it can squeeze out the best prospects and lead them directly to the website.So, what if you do not have a Linkedin profile?Why Is Linkedin Profile Important for Sales?Well, not having a Linkedin profile might not stop your business. You have multiple other platforms, especially Facebook, Instagram, and Twitter.However, the question is if it will harm the business.Well, if you have a B2B business model, this will surely harm your business.Linkedin is known for being a top-notch professional social media platform where people interact with each other.Usually, when businesses try to market themselves, they choose to have a solid online presence. Their focus is on Facebook, Instagram googles my business, and Twitter. However, the conversation rate on these platforms is much lower because these platforms are not for B2B lead generation.Apart from this, to market the services or products, businesses will have to pay much more while generating very less leads.On the contrary, if you use Linkedin and build some good connections, you can easily translate them into solid leads.Most people even use their LinkedIn profile as a sales platform where they offer different packages so the client doesn’t have to visit their website.While setting your profile you need to keep in mind that it will become your business card. Especially for B2B lead generation where people are interested in knowing about the business, target audience, and product without going through a lengthy article or visiting the website.How To Optimize a Linkedin Profile That Generates Leads?If you are a business developer struggling with generating leads on Linkedin, you are not the only one. Most people when joining LinkedIn struggle and fail miserably.However, as they start to get a deeper understanding, they realize that although the platform and features are the same, yet with the right strategic planning and focusing on your targeted audience can help you become the best salesperson.For getting better at leads and sales generation, start by optimizing your LinkedIn profile.A few of the most important yet simple steps that can help you better at lead generation include:Make Your Description Your Business PitchYour business description will bring your business. Most businesses add lengthy details that can make it very boring for the readers.A simple and easy approach is to address three simple questions in your description.Let your reader know what exactly your business is, what is the unique selling point of the business and who is your targeted market.Most companies offer services for business only, but they never address it on their profile.Eventually, they end up receiving queries from customers rather than businesses. By addressing these three questions within their description they will easily get the right eyeballs.Add The Picture That Mirrors the Vision of Your BusinessYour profile banner and picture set the mood for your profile.If you have a personal profile, you can add your picture however, most people end up adding a picture of their company building.In the digital era, your online representation is all about your business logo. Without your business logo, you will have no brand.For the LinkedIn profile banner, you need to add something with the text. Most companies use their slogan with a logo.Since you will be adding text, try to adjust the text so it is readable.Add The Links to Lead the Traffic to the WebsiteWithin the summary, you need to add links so that users can simply click and reach your profile.A simple method is to write a two to three-line summary and then offer direct links to the pages that you want to use as landing pages.Keep in mind that some companies use product-based divisions so they can filter out the client product vise. Although this is a great option, it is better to give clear information about the brand without giving any clear information about the product.This will help you filter out people for your brand so you can target them later as well.Add Showcase PagesShowcase pages are a relatively new feature that most companies do not use.With the help of the showcase pages feature, you can write about all the brands that you have within your company. Some companies use one major brand name and then offer products and tools with different brand names under the same company.This is an ideal option for product-based companies, especially for software houses.Bottom LineTo sum it all up, generating leads without using the right prospects is almost impossible and you can not find the right prospects on any other social media platforms. So far, Linkedin has the biggest database for B2B lead generation. Moreover, you can use your LinkedIn profile as the landing page for your business which is almost impossible on any other social media platform.However, to make the most out of your business, you need to know exactly how you will be planning, strategizing, and executing the campaign. So far, the best way to run a LinkedIn campaign is to use a LinkedIn automation tool so that you can automate everything easily.