Postgres needs an aircraft carrier
Postgres needs an aircraft carrier
1. Postgres needs an
                           Aircraft Carrier
                              Selena Deckelmann
                                 Prime Radiant
So
PG




                           (with help from Dave Page)
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 3. Statistics (aka proof)
            In 2011:

                • 8 conferences in the US and Canada
                • 7 conferences in Europe and Russia
                • Many conferences in Japan
                • Many conferences in South America
                • Made plan for a conference on Mars
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 4. What we know
                 • Other commercial database vendors are
                  famous for their boats.
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 5. Clearly...


                 • We need a Postgres Cruise.
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 6. But...


                 • Cruise liners typically house 4000 people.
                • That’s expensive to rent out.
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 7. We need another
     option.
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                  So
 8. We need an
                          Aircraft Carrier.
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 9. Short Marketing
                         interlude
                • Crossing the Chasm
                  (could be interpreted as a boating analogy)
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 10. The Chasm
                 • “Visionaries” vs. “Pragmatists”
                • We need to ﬁgure out who the Pragmatists
                  are. And dominate some market segments.
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 11. FILL OUT THIS
                             SURVEY:
                    http://chesnok.com/u/5e
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 12. Back to the  carrier

                • Once we ﬁgure this marketing thing out, we
                  will capture nearly:
                  30% of the database market.


                • Really.
PG




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 13. 30% of the  database market is
                                    worth:
                           11.5 BILLION DOLLARS
                            (about € 96 MILLION)
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 14. How much does  an
                  aircraft carrier cost?

                • http://wiki.answers.com/Q/
                  How_much_does_an_aircraft_carrier_cost


                • “The Reagan cost $5 billion.”
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 15. HOWEVER


                 • We can get them used.
                • For $6 million dollars (approx € 50,000).
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 16. DO YOUR PART.
                 • Fill out the survey.
                • Help us capture 30% of the database
                  market.
                • So we can buy an aircraft carrier.
                • And have a Postgres Cruise.
                  THANKS!
PG




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 17. FILL OUT THIS
                             SURVEY:
                    http://chesnok.com/u/5e
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