Ad Blockers and the Next Chapter of the Internet
Ad Blockers and the Next Chapter of the Internet







	

			
		

	


		

The balance of power is shifting.
		
	

		



	November 06, 2015


	

			
				




	




	
	
		
			
				
						
	
	

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								On September 29, 2015, Techdirt posted “You Can Now Turn Off Ads On Techdirt,” explaining all the reasons why they were granting readers the power to not see ads. Perhaps most telling was this line: “We’re going to allow you to decide how you best want to support this site and trust you to figure out the best way, rather than forcing the choice upon you.” But note who still holds the power, or agency, in this non-negotiation: it’s the publisher, not the reader.
						

					
				

				
		

						


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