Consumer Reviews: The Way To Online Shoppers' Hearts 
For an online retailer, it's important to have customers' trust. And no better way to do that than using customer reviews.<p>A study conducted by research firm Vizu and reviews technology vendor Bazaarvoice reveals that 80% of online shoppers place more trust in brands that offer customer reviews. Another study by JupiterResearch reveals that 77% of online shoppers use customer reviews when purchasing.