Ask HN: Falsely accused of ad fraud; what do do?
Over the past weeks I&#x27;ve been changing my advertising setup. Now I&#x27;ve already been informed by a couple of potential partners that they don&#x27;t want to work with me because a third party has (falsely) labelled our website as being involved in Ad Fraud.<p>I&#x27;m sure that there&#x27;s no ad fraud on the website, since I&#x27;m the only person benefitting from ads on the website. I&#x27;ve had the website for years and have always just ran AdX so it can&#x27;t really be a historic problem either. I don&#x27;t see anything suspicious in logs or in Google Analytics either.<p>What I&#x27;m thinking that might cause this is the following. The website is a browser games website, so people spend a lot of their time playing a game (as opposed to reading &#x2F; scrolling &#x2F; interacting directly with the page). The games are either an swf object or in an iframe. I think that this means that the main page doesn&#x27;t see any activity &#x2F; interactions (in terms of DOM events) from the user, which might cause these automatic fraud detection systems to fire.<p>Is that possible?<p>Does anyone have another possible explanation?<p>Is there anything I can do?<p>One of the companies in question is DoubleVerify, the other is AppNexus. Does anyone know someone at one of those companies who could take a look?