THE FUTURE (of) CRM
They say innovation happens on the edges so don&#x27;t look for it in the middle. Salesforce.com is
undoubtedly the most successful company that helps business people close more business. They
roughly own half of the market and have close to 5 million users.
Yet there are around to 200 millions small companies in the world which serve customers cause that
is the main purpose of any business. So, as you can see , the world of these small entrepreneurs
remains vastly underserved when it comes to software
With the rise of smartphones this is all going to change. There are three companies that fight for the
future CRM customers will actually want to use and they are not based in the middle , that being
Silicon Valley. Rather they are slowly revolutionizing the edges , all three were started in the
Eastern Europe. They are BASE (www.getbase.com) Inch (www.getinch.com) and CallerQ
(www.callerq.com) and come from Poland, Hungary and respectively Romania.
They all recognize the fact that for a true future CRM, something should happen immediately after
a call has ended in terms of setting a followup and reporting should be done automatically and
manually by the user. For now , they have launched Android versions but soon IOS versions will
follow.
Which one do you think has the better chances to succeed?