How to engage affluent Chinese tourism worldwide
Fortune Data, www.bigfortunedata.com, a Canadian company specializing in real-time bidding for ad space, is announcing launch the only dedicated self-serve adverting platform targeting overseas Chinese shoppers worldwide.<p>The goal of Fortune Data platform is to provide an one-stop marketing solution for small and medium businesses in North America and Europe to engage overseas Chinese shopper, including tourists, students and local Chinese community cost effectively.<p>According to United Nations World Tourism Organization (UNWTO) data, Chinese overseas travelers spent US$102 billion in 2012, a 40% rise from 2011. By 2015, 100 million Chinese will travel abroad, a benchmark originally forecast for 2020.  Overseas Chinese consumer market continues to grow rapidly and accounts for an increasing share of global sales for certain sectors.<p>“North American and Europe businesses have largely missed the opportunity to engage with this emerging consumer group because the available media buying tools lack the capabilities of running campaigns targeting the group meaningfully and cost-effectively. “ said Fortune Data Founder and CEO ,  “Our self-serve adverting platform perfectly integrates ad real time bidding, big data technologies and the business knowledge and culturally understanding.  Fortune Data platform engine automate creates and optimizes your campaign over time, by leveraging our platform, advertiser is able to deliver its banners to targeted Chinese shopper through premium media network, and there is no minimum budget request. Fortune Data is a unique platform that really meets the needs of Western business and Chinese consumers.”