The Guide to Success in Social Media
Most of it is intuitive, but Nick does hit the nail on the head with his analysis.  Most hackers should be familiar with the social media landscape to build a better product (or so I believe).
Harris’ Bold Marketing Tactics in 2024


                                        
    
        
        
              The Bold Marketing Tactics Behind Trump’s Return  
            
                   Voice   
                 By Saadia Khan 
                  
                 3 days ago 
            
             Twitch, Logan Paul, and a surprise endorsement. 
        
        
    

    
        
    
        
        
              Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media  
            
                   Mediaweek   
                 By Colin Daniels 
                  
                 October 30, 2024 
            
             The entreprenaur highlights the shift from traditional media to organic social media, where creative content now drives reach and consumer insights. 
        
        
    

    
        
    
        
        
              Resume Rewind: Brendan Gahan Reveals What Made Him Choose LinkedIn as the Focus for His Influencer Agency   
            
                   Creator Economy   
                 By David Cohen 
                  
                 October 25, 2024 
            
             Brendan Gahan, CEO and cofounder of Creator Authority, is featured in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. 
        
        
    

    
        
    
        
        
              Snapchat Begins Testing 2 New Ad Placements  
            
                   Chat & Messaging   
                 By David Cohen 
                  
                 October 8, 2024 
            
             Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map. 
        
        
    

    
        
    
        
        
              To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools  
            
                   Advertising Week   
                 By David Cohen 
                  
                 October 7, 2024 
            
             TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers. 
        
        
    

    
        
    
        
        
              3 Ways Brands Can Build Trust Through Authentic Creator Partnerships  
            
                   Brandweek   
                 By Colin Daniels 
                  
                 September 27, 2024 
            
             How top brands partner with authentic influencers for meaningful engagement and impactful campaigns. 
        
        
    

    
        
    
        
        
              Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI  
            
                   AI News   
                 By David Cohen 
                  
                 September 26, 2024 
            
             The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta’s business AI chatbots to brands running click-to-message ads in English on messaging apps [...] 
        
        
    

    
        
    
        
        
              TikTok Gives Brands More Control Over Ads in Its Search Results  
            
                   Social Media   
                 By David Cohen 
                  
                 September 25, 2024 
            
             Advertisers have far more control over how and where ads in TikTok’s search results appear with Tuesday’s rollout of Search Ads Campaign, giving them the opportunity to connect with high-intent [...] 
        
        
    

    
        
    
        
        
              Social Media Managers Don’t Need Your Algorithm Hacks  
            
                   Voice   
                 By Jon-Stephen Stansel 
                  
                 August 27, 2024 
            
             They need more understanding and validation. 
        
        
    

    
        
    
        
        
              From Brat Summer to Demure Fall, Microtrends Are Redefining Marketing  
            
                   Influencers & Creators   
                 By Rebecca Stewart, Cydney Lee 
                  
                 August 22, 2024 
            
             Brands including Verizon and Zillow are moving fast as Brat Summer gives way to Demure Fall. 
        
        
    

    
        
    
        
        
              3 Things Marketers Must Consider When Entering the Political Chat  
            
                   Voice   
                 By Mita Mallick 
                  
                 August 20, 2024 
            
             If you don't have a strategy for navigating the presidential election, it's not too late. 
        
        
    

    
        
    
        
        
              Reddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals   
            
                   Platforms   
                 By Lucinda Southern 
                  
                 August 8, 2024 
            
             AI tools have improved Reddit staffers' productivity. 
        
        
    

    
        
    
        
        
              How These Olympic Athletes Are Winning on Social Media  
            
                   Summer Olympic Coverage   
                 By Paul Hiebert 
                  
                 August 7, 2024 
            
             The 2024 Paris Summer Games athletes going for gold on Instagram and TikTok. 
        
        
    

    
        
    
        
        
              Lore Is the New ‘Core’  
            
                   Voice   
                 By Diana Weisman 
                  
                 July 31, 2024 
            
             A brand’s lore is a club where only those in-the-know have access to enter—access that inevitably becomes coveted. 
        
        
    

    
        
    
        
        
              What Brands Must Consider Before Posting Summer Olympics Social Content  
            
                   Voice   
                 By Amy Stanford 
                  
                 July 30, 2024 
            
             Marketers must be familiar with trending topics and advertising rules. 
        
        
    

    
    
                                