The Email That Got Me Interviews with the Most Successful People in My Country
The Email That Landed Me Interviews With the Most Successful People in My Country
Analyzing a staggering 81% response and conversion rateSource: That’s me talking about “tactics for life” in Eir, Ireland’s largest telecommunications company, all because of that emailI wanted to learn quickly, and I wanted to learn from the best. Through my talks in schools and universities, I also wanted to equip future generations with the tools and tactics they needed to cope with modern life.Then it popped into my head. It was a no-brainer. Inspired by Tim Ferriss’s book Tribe of Mentors, I needed a tribe of my own. I set out to contact the most successful people I could find. I thought it best to start in the corporate world, so I reached out to over 30 of the most influential CEOs in my country.When I figured out how to get their emails, I then had to decide what to write. I’ll be honest, I didn’t put that much thought into it. I simply spoke from the heart.With a subject line called “taking a punt,” the email went like this:Dear Xx Xxxxxxxx,My name is Brian Pennie and I am a PhD student studying the neuroscience of mindfulness in Trinity College Dublin. My journey has been far from conventional however. On October 8th 2013, I experienced my first day clean after 15 years of chronic heroin addiction. I am not quite sure why or how, but on that day I gained a…