<story><title>Hugo Barra is joining Facebook to lead virtual reality</title><url>https://www.facebook.com/photo.php?fbid=10103456684228891&amp;set=a.529237706231.2034669.4&amp;type=3&amp;theater</url></story><parent_chain><item><author>Tepix</author><text>It&amp;#x27;s interesting that he&amp;#x27;s joining Facebook, not Oculus. Oculus is just a &amp;quot;team&amp;quot; now.</text></item></parent_chain><comment><author>drzaiusapelord</author><text>I think this is what was predicted early on. There&amp;#x27;s no reason for FB to keep a separate entity based on high-end PC gaming, especially when its clear Oculus was bought to give Zuckerberg the &amp;quot;Facebook VR&amp;quot; he&amp;#x27;s been talking about for quite some time. I imagine the end game for Oculus is to be a branding for a mobile platform for VR. I&amp;#x27;m not sure if its anyone&amp;#x27;s interest to keep it alive as a physical product, outside of visors you slip your phone into, and certainly not as a high-end gaming PC product.&lt;p&gt;Between HTC&amp;#x2F;Valve and the upcoming Windows Holographic&amp;#x2F;XboxVR and its upcoming tracked controllers and other competitors on the horizon, I&amp;#x27;m not sure what room there is for an Oculus PC product. I also suspect even at the $599 pricing, they&amp;#x27;re losing money, especially if you consider the millions spent paying for exclusives or even funding full games for what ended up being a market of under 250,000 consumers after 6+ months of hard work and advertising, on top of years of hype. I imagine their projections were in the low millions, not couple hundred thousand.</text></comment>
<story><title>Hugo Barra is joining Facebook to lead virtual reality</title><url>https://www.facebook.com/photo.php?fbid=10103456684228891&amp;set=a.529237706231.2034669.4&amp;type=3&amp;theater</url></story><parent_chain><item><author>Tepix</author><text>It&amp;#x27;s interesting that he&amp;#x27;s joining Facebook, not Oculus. Oculus is just a &amp;quot;team&amp;quot; now.</text></item></parent_chain><comment><author>moron4hire</author><text>They have been quietly deprioritizing the Oculus brand for a while now. They did a whole series of pop up stores before Christmas at various airports, trying to demo Gear VR. No mention of Oculus &lt;i&gt;or&lt;/i&gt; Samsumg, 100% Facebook branding.</text></comment>