<story><title>Tax Policy Gave Us White Claw</title><url>http://nymag.com/intelligencer/2019/09/how-tax-policy-gave-us-white-claw.html</url></story><parent_chain></parent_chain><comment><author>monocasa</author><text>I mean, there&amp;#x27;s more to it than that.  A friend of mine is a prominent head brewer in the Denver area, and a couple weekends ago we cranked the numbers and figured out that the cans for hard seltzer are more expensive than the contents (aka the actual drink) from a BoM perspective.  A labeled can is something like 14 cents, and the contents were something 10 cents.  For a can of beer, the contents are closer to 50 cents.&lt;p&gt;The margins are just stupid good.  Apparently Upslope brewing here already makes more profit on their seltzer than all of their beer.</text></comment>
<story><title>Tax Policy Gave Us White Claw</title><url>http://nymag.com/intelligencer/2019/09/how-tax-policy-gave-us-white-claw.html</url></story><parent_chain></parent_chain><comment><author>munk-a</author><text>&amp;gt; A problem with malternatives has been the need to find ways to mask the beer-like flavor that results from brewing. To that end, these drinks have added sugar and strong citrus flavors, which a lot of consumers like.&lt;p&gt;Nice!  Our tax laws encourage companies to make less palatable goods that then require more added sugar to compensate thus upping everyone&amp;#x27;s carbohydrate intake without it actually tasting as good as those carbs would be in a cake or some such.  How wonderful!  &amp;#x2F;s</text></comment>