[Cooper:] Brad Pitt and Angelina Jolie expecting no more. In case you missed it, Jolie gave birth to twins in a French hospital over the weekend, a boy and a girl. Knox Leon and Vivian Marcheline Jolie- Pitt, they were born about a minute apart, weighed in at about five pounds each. Two of the biggest stars in the world, having two babies. One celebrity insider called it a perfect storm. No surprise there is already a bidding war over those first baby pictures. Now, for the Hollywood set, having kids and getting married can actually be a lucrative enterprise. We see it all the time. I mean, increasingly, it seems, sometimes they sell the photos for a profit or for charity as a preemptive strike even against the paparazzi. But does any of that make it right? 360's Randi Kaye reports.
[Randi Kaye, Cnn Correspondent:] Eleven million dollars. It's got a nice ring to it. So here's the question. Would you sell pictures of your newborn for that kind of money? New parents Angelina Jolie and Brad Pitt are reportedly considering it. They've been down this road before. They were reportedly paid more than $4 million for pictures of their first child, Shiloh. One of the glossies negotiating with the couple this time around is "OK!" magazine.
[Rob Shuter, "ok!" Magazine:] "OK!" magazine wants these babies so, so much because our readers want to see these babies. The reason readers want to see these babies is they love celebrities. Our readers adore celebrities, and they like to see celebrities at their most real, their most intimate moments.
[Kaye:] "OK!" is emerging as a major player in the baby pics business. And it's no mystery why it pays top dollar for the snapshots.
[Shuter:] In the past "OK!" has worked with Jamie Lynne Spears. We're the only magazine to ever shoot Jamie Lynn and her baby. We've worked with Britney Spears. We've worked with Katherine Heigl. We've worked with Eva Longoria. We've worked with Larry Birkhead to bring the first pictures ever of Anna Nicole's little girl.
[Kaye:] Legally, this is all ok. But even if the money goes to charity, as Jolie and Pitt are reportedly planning, on a moral level is it right?
[Bruce Weinstein, "the Ethics Guy":] It's unethical for celebrities or for anyone to sell photographs of their children, even for a worthy cause because children should not be used merely as a means to an end. And children cannot provide an informed consent to this practice. So they may grow up feeling, reasonably, that their rights have been violated.
[Kaye:] They may be smiling to the camera, but not everyone ends up happy. Singer Christina Aguilera was rumored to have axed her publicist because news stands sales of the issue featuring her son, Max, fell short of expectations. And some reports say Aguilera was livid over the fact that the photographs of Anna Nicole Smith's daughter fetched more than the ones of her child. We see it in weddings, too. Ashley Simpson's bridal pictures went for a reported $1 million. And Star Jones, well, her day of matrimony to Al Reynolds was a star-studded and sponsored event with product placements for gowns and tuxedos. The couple even listed Continental as the official airline. No word on how much the couple was paid. Giving readers what they want is how some look at all this. Bruce Weinstein disagrees.
[Weinstein:] Just because people want to have something doesn't mean that they should be allowed to have it. And in some sense, this is contributing to the degradation of our culture. And at the very least, it's contributing to the degradation of the rights of children who don't really have a voice in this.
[Kaye:] The children don't, but millions of fans do. And that's why fortunes will continue to be paid for a rarified glimpse into the private lives of celebrities.
[Cooper:] Randi, what is the most anyone has paid? Do we know?
[Kaye:] I did a little research online tonight, Anderson. Apparently, Forbes did a whole big study on this, and the most expensive photo, it seems, was $6.1 million by "People" magazine for J. Lo's children.
[Cooper:] Do we know what she did with the money?
[Kaye:] No idea.
[Cooper:] All right. Randi, I know you're following some of the other headlines in the "360 News and Business Bulletin." What have you got?
[Kaye:] I sure am. The Marine husband of a missing Ft. Bragg soldier was charged with her murder today. And a second Marine is charged as an accomplice. The dead woman, 24-year-old Holley Wimunc, was the mother of two children and a nurse at Ft. Bragg. She is the second female Ft. Bragg soldier whose death is now being treated as a homicide. Hundreds of worried depositors lined up outside IndyMac locations today. The big California bank's $18 billion in assets were seized by the government on Friday. The takeover followed a two-week run on the bank during which customers withdrew $1.3 billion. And Bud is going Belgium. Anheuser-Busch, America's largest brewer, is being bought by its Belgian rival, InBev. The $52 billion sale was announced today. InBev, which makes Beck's and Stella Artois, will become the world's largest brewer when this deal is approved Anderson.
[Cooper:] All right, Randi. Now time for "Beat 360" winners. Our daily challenge to the viewers, a chance to show up our staffers by coming up with a better caption for the picture we post in our blog every day. All right. Here's tonight's picture. Cindy McCain sizing up a steering wheel with a race official before the start of the Indy car series auto race over the weekend in Tennessee. Brooke yes, big NASCAR fans. Brooke, our staff winner quips: "When you find the campaign is drifting to the far right, just turn back towards the middle of the road." Our viewer winner is Dennis from Fairfax, Virginia, who wrote: "OK, now when you're out on the track, be careful of Barack in the blue car. He's been drifting to the right lately. A lot of drifting to the right.
[Kaye:] I guess you could say that.
[Cooper:] You can check out all the entries we received in our blog. Play along tomorrow by going to our new Web site: ac360.com. And that's the T-shirt you win. And that goes out to our winner tonight. Congratulations. Straight ahead tonight, your thoughts on the Obama "New Yorker" cover and believe me, we got plenty of them. It's what's "On the Radar" when "360" continues.