[Keilar:] Presidential politics now. Jeb Bush officially launches his campaign just over an hour from now and Hillary Clinton is campaigning in New Hampshire following her first big rally of her candidacy over the weekend. I want to bring in CNN's political director, David Chalian; and CNN political reporter, Sara Murray, to get more on this. We just got some excerpts from Bush's campaign kickoff. What are we expecting him to say?
[David Chalian, Cnn Political Director:] A couple of things. He's going to play up his Florida record. Job creation record in Florida. Certain credentials in the way he governed Florida. But we'll head a lot about what he's been saying for six months, he wants to run for this job joyfully, and we'll hear about that, about him running and showing his heart to the country.
[Keilar:] We have a graphic of part of his speech. It says, "I will campaign as I would serve, going to everywhere, speaking to everyone, keeping my word, facing the issues without flinching and staying true to what I believe. I will take nothing and no one for granted. I will run with heart. I will run to win." If that kind of sounds familiar except for the "I will run to win." Hillary Clinton has left that "I'm in it to win" behind but I see similarities, right?
[Sara Murray, Cnn Political Reporter:] I think there are a lot of similarities between Hillary Clinton and Jeb Bush, actually. They are both struggling to explain to the public why they're running for president aside from their last name and then show a side of them people haven't seen before. Something behind his stiff buttoned-up candidate and we see that from Jeb Bush all the time. He says he's going show his heart. And that's important for him if he's going to come across as a different person than his brother and dad.
[Keilar:] There's one thing he can't do that Hillary Clinton can, that'emphasize let's listen to what we heard Hillary Clinton say on Saturday. Because unlike in 2008, she's really embracing it this time.
[Hillary Clinton, , Former Secretary Of State & Presidential Candidate:] Well, I may not be the youngest candidate in this race, but I will be the youngest woman president in the history of the United States.
[Keilar:] She's playing the card no Republican can play, that she's a woman.
[Chalian:] Carly Fiorina could play that.
[Keilar:] That's true, if she can get into even sort of the b and c tier. But she's also addressing age, which is key.
[Chalian:] Totally key. Early on, last year, you heard Republicans start to make a few rumblings about whether her age would be an issue. That seems to have gone away of late. I don't think they have chosen that path, sort of got her age, she's 67 years old and served as secretary of state. I don't think her age is going to be an issue.
[Keilar:] You don't think now, if it's Jeb maybe he's for the going to run an ages campaign against her. But Marco Rubio and Scott Walker she looks so much older than they do.
[Murray:] You don't say age. You say generational contrast. Marco Rubio is concerned saying, turning a new page, that's what we're hearing from Marco Rubio, which sounds less insulting than, hey, you're too old to run for president.
[Chalian:] It's exactly that. They want to make the case that fresh leadership is not necessarily about her age but it's been that she's been on the stage for two decades and they haven't been. That's the argument.
[Keilar:] And that's very interesting to me because when you look at polls, when you compare Hillary Clinton and then Jeb Bush who, political stage for so long and his family has been as well, they both have this dynamic argument against them, you have polls that show voters believe she's the candidate of the future and they don't believe nearly as much that Jeb Bush is, right?
[Chalian:] So this, to me, is the most surprising poll we've seen all year. People in Hillary Clinton's world as well as the Republicans expected the country to say she is a candidate date of the past. This gets back to the gender thing. This is where I think being the first potential woman gets at her sort of at least neutralizing the each that she's a candidate of the past because she would be a historic candidate.
[Murray:] Just think about how much the gender politics have changed since then we've had Sheryl Sandberg, the lean in, and so many CEOs speaking out about what it is like to break the glass ceiling. She's sort of capitalizing on it and it's a shift from 2008.
[Keilar:] It is. It's an advantage. She's working that advantage whereas before she wasn't so sure that it was an advantage to her. Before I let you go, I want to talk about the logo. Jeb Bush's campaign logo is out. Jeb with an exclamation point. What is the logo? I have no idea. It's almost identical to the logo he used in his '98 run for Florida governor. Do we have that one? I think we might have that one.
[Chalian:] Or not.
[Keilar:] Or not. OK. So oh, there it is. We see it. Our monitors flickered for a moment. It's very similar. No Bush last name. That's not a coincidence.
[Chalian:] It's not a coincidence. We know that the "B" stands for Bush, even better in Spanish. It didn't work so well for Lamar Alexander. But listen, being a first having your first name out there, not associating the last name, it's a clear break from his family name.
[Keilar:] And we'll see if he can deliver on that exclamation point. Sara Murray, David Chalian, thank you. Good talking to you guys. Coming up, a flood a refugees fleeing ISIS in Syria. They're pouring into Turkey. We'll take you to a key border crossing.