**Social content** is consumed via social media and / or intended for it. People checking their Twitter feed, Facebook etc. Serendipity is king here.

**Conversations** are also a type of content category in this case because it speaks to the need of people wanting to connect with each other.

**Passive / static** content is content that is consumed by a person in a passive way, i.e. without interaction.
spam fails_task lang_mismatch pii not_appropriate hate_speech sexual_content quality toxicity humor helpfulness creativity violence