**1. Raw Power -** The Dark Side taps into agression, hate, and greed, providing nearly limitless opportnities to grow in strength. Furthermore, strength and power tends to beget more aggression, hate, and greed, and thus even more power.

**2. Quicker And Easier To Learn -** Similarly, the abundance and seductivness of these agresssive emotions means they require less effort and trainning to martial. In fact, a Jedi must actively train self-control to *avoid* these emotions, whereas, a student of the Dark Side need only give into them to begin unlocking their potential.  (However, true mastery takes dedication for either side.)

**3. Freedom -** The Dark Side grows with use, and so discourages any limits to its use or its users.  The Light Side of the Force, on the other hand, is connected to selflessness, peace, and passiveness. Whereas Jedi are bound to only using the Force for the means of knowledge and defense; the Dark Side is focused on controlling it for their own personal gain. This explains why the Sith are able to master powers like Force lightning and deadly chokeholds. They have the freedom to use any means--even devious, dastardly, or deadly ones--to achieve their goals and expand their power.

**4. Less Bureaucracy -** Along with greater freedom, Dark Side adherents just have fewer people and ideals to answer to.  The Jedi have a convoluted history and culture of padawans, schooling from an early age, overseeing councils, and codes of conduct. The Dark Side, on the other hand, simply has one power structure: a Sith Lord, and his apprentice.  There are no complications.  Simply put, if you are a Sith Lord, you do as you want, and if you are his apprentice, you do as your Master commands. There is nothing else to it.  

**5. Room For Advancement -** A consequence of this simple structure,  the Sith's single-minded quest for power, and their belief in survival-of-the-fittest:  it is allowed, and in fact required, for an apprentice to slay his Sith Lord Master, when the apprentice becomes powerful enough to do so (or the Master becomes weak enough to be defeated).  This ensures the Dark Side always has a powerful leader, and every student has at least a chance to become it.
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