Now, I need help creating an advertising campaign for a special kind of beer called "Bard Beer", Bard Beer is a gluten-free beer that is brewed with sorghum and honey. It has an ABV of 5.24% and an IBU of 21.49. The beer is golden in color with a light body and a refreshing taste.

The recipe is like this:

Ingredients:

- 5 gallons water
- 1 pound white sorghum syrup
- 1 pound honey
- 1 ounce Saaz hops
- 1 ounce Perle hops
- 1 teaspoon yeast nutrient
- 1/2 teaspoon yeast energizer

Instructions:

1. Bring the water to a boil in a kettle.
2.Add the sorghum syrup and honey.
3. Bring to a boil again and reduce heat to low.
4. Simmer for 30 minutes, stirring occasionally.
5. Remove from heat and let cool to 60 degrees Fahrenheit.
6. Pitch the yeast into the cooled wort.
7. Ferment at 68 degrees Fahrenheit for 7-10 days.
8. Bottle the beer and let it carbonate for 2-3 weeks.
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