In business, the terms "lead" and "client" refer to different stages of the customer relationship and represent different levels of engagement. Here's an explanation of the distinction between the two:

1. Lead: A lead is a potential customer or prospect who has shown some interest in your products, services, or brand. Leads are usually obtained through various marketing and sales activities, such as website inquiries, email subscriptions, or attending events. At this stage, the lead may have demonstrated some initial interest but has not yet made a purchase or committed to becoming a paying customer.

2. Client: A client, on the other hand, refers to a customer who has moved beyond the lead stage and has engaged in a business relationship by making a purchase or signing a contract for products or services. A client is a paying customer who has established a formal or ongoing relationship with your business.

In summary, a lead represents a potential customer who has shown interest but has not yet made a commitment, while a client is a paying customer who has made a purchase or engaged in a business relationship. The goal of businesses is typically to convert leads into clients by guiding them through the sales process and providing value to foster a long-lasting customer relationship.
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