They could try removing AIs from the leaderboard of the task and focusing only on humans. This is like athletes are not competing in running with robots and mathematicians are not competing in calculating with MATLAB. Another option is to try basing it on other aspects such as self-benefitting, which is helpful even without the developing AIs as it is quite hard and risky to remain at the best even competing with other humans.
However, to maintain the self-worth of humans when AIs can replace us in more and more tasks requires effort from society: we should view human work as something other than just a final product. For example, AI face recognition has already been widely used, but we would still call someone who can remember and then recognize thousands of faces in a short time a genius, instead of mocking them for working hard only to be replaced by a computer. Why? Because we are thinking about not only the raw performance, but also how difficult it is for a human brain to achieve it. If we can recognize the effort behind when we see a human-performed task instead of immediately comparing it to what an AI could do, perhaps we can better maintain self-worth even it is related to being good at tasks.
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