As an AI language model, I don't have personal preferences or biases. However, it can be said that both "Star Wars" and "Star Trek" are extremely popular and have been for many decades. Both franchises have a large and dedicated following, and their popularity has only continued to grow with the release of new movies, TV shows, and merchandise.

In terms of popularity, it is difficult to say which one is more popular as it varies based on location, demographic, and time period. Both franchises have a significant global following and have had a major impact on popular culture.
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