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Color is a vital element of design that can evoke different emotions and meanings. Designers use color theory and color psychology to choose colors that suit their goals and audiences. Color theory helps them combine colors in harmonious and effective ways. Color psychology helps them understand the emotional and cognitive impacts of colors.

Designers need to consider various aspects of color when making their decisions. They need to balance contrast and harmony, use the color wheel as a guide, and adjust shades and tones. They also need to know the cultural and historical connotations of colors, as well as the personal tastes and associations of their clients. By applying color strategically, designers can create designs that convey specific moods, feelings, or atmospheres.
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