Globalization leads inevitably to a certain level of cultural homogenization simply because it brings people from various cultures into contact with each other and each other's products. Through exposure, aspects of the cultures intermingle and can tend on average to reduce their major discrepancies. Of course, there are situations in which the opposite happens: that exposure to other cultures causes a competitive or defensive reaction and heightens cultural differences, but as a general tendency the distance between cultures around the world has reduced as a result of globalization.
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