In the context of analytics, **"metrics"** refer to *quantitative measurements that are used to track and assess the performance of a process, initiative, or business activity*. Metrics are often used to monitor **trends, patterns, and outcomes**, and can help organizations make informed decisions based on data.

Metrics can vary widely depending on the context and what is being measured. For example, in the context of website analytics, metrics might include page views, bounce rate, and average session duration. In a business context, metrics might include revenue, expenses, customer satisfaction, and employee productivity.

Typically, metrics are collected and analyzed over time to identify trends, patterns, and areas for improvement. This can help organizations understand how they are performing in relation to their goals and objectives, and can inform decision-making and strategy development.
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