Fashion and interior designers often utilize the principles of color theory and color psychology in order to create aesthetically pleasing and emotionally impactful designs. Color theory is concerned with the creation of harmonious colors schemes, while color psychology deals with how colors are perceived by people and their emotional responses to them.

Designers may consider factors such as color contrast, complementary colors, analogous colors, and shade variations when making color choices for their designs. They might also take into account the cultural and historical associations that different colors have, as well as any personal meanings or connotations that specific colors may hold for individual clients. The goal is often to evoke certain moods, feelings, or atmospheres through the use of strategic color combinations.
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