Stability AI makes money in three ways:

Through its DreamStudio APIs, which allow users to access Stable Diffusion and other generative models easily via an online platform.

Through consulting and enterprise services, where its core development team offers expertise and private supercomputing resources to help businesses integrate AI for applications such as images, film, and VR.

Through funding the development of open source projects like LAION and Stable Diffusion, which can attract more users, investors, and partners to its ecosystem.

By nature of being open source, Stability AI’s underlying technology is free to use. So far, the company does not have a clear business model in place, according to some sources.

However, it may benefit from the increased adoption and innovation that open source projects can generate, as well as the potential to monetize them in the future through premium features or services.
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