Globalization and cultural homogenization are two closely related concepts. Globalization is the process of increasing interconnectedness and interdependence among people, businesses, governments, and other organizations around the world. Cultural homogenization is the process by which cultures become more similar.

There are a number of factors that can lead to cultural homogenization, including:

The spread of mass media, such as television, movies, and the internet, which can expose people to different cultures and ideas.
The growth of international trade and investment, which can lead to the spread of products, brands, and ideas across cultures.
The movement of people between countries, which can lead to the mixing of cultures.
While cultural homogenization can lead to the loss of some cultural diversity, it can also have some positive effects. For example, it can help to promote understanding and tolerance between different cultures. It can also help to spread new ideas and innovations.

It is important to note that cultural homogenization is not a one-way process. While some cultures may become more similar to each other, other cultures may resist change and maintain their unique identities. In addition, new cultures can emerge as a result of the mixing of different cultures.

Overall, globalization and cultural homogenization are complex and multifaceted processes. They can have both positive and negative effects. It is important to be aware of both the potential benefits and risks of these processes.

To address the user's specific points:

Why do you state that there would be a force to render individuals more similar?
I did not mean to imply that there is a single, monolithic force that is forcing individuals to become more similar. Rather, I was referring to the fact that globalization can lead to a number of processes that can make cultures more similar, such as the spread of mass media, the growth of international trade and investment, and the movement of people between countries.

Local inhabitants could also feel repelled by other and explicitly work on maintaining their culture
This is true. As I mentioned, not all cultures are equally susceptible to the forces of globalization. Some cultures may resist change and actively work to maintain their unique identities.

Also, you are contradicting yourself when stating that the society becomes more similar and more diverse at the same time.
I do not believe that I am contradicting myself. I agree that globalization can lead to both cultural homogenization and cultural diversification. Cultural homogenization occurs when cultures become more similar, while cultural diversification occurs when cultures become more distinct. These two processes can happen simultaneously, as different cultures may respond to globalization in different ways.

And you also do not explain why an increased homogenity would be something positive.
I did not explicitly state that increased homogeneity is always a positive thing. However, I did mention that it can have some positive effects, such as promoting understanding and tolerance between different cultures. It can also help to spread new ideas and innovations.

Ultimately, whether or not increased homogeneity is a positive thing depends on a number of factors, such as the specific cultures involved and the way in which they interact with each other.
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