The Blockbuster logo has changed over time but has consistently retained several important design elements which distinguish it from competing brands:

1) The general motif is a dark blue ticket, angled slightly upwards to the right with cutout on the left side and a torn right side.
2) The key color for the primary text is a goldenrod yellow and depicts the logomark in a block letter font like those used on sports uniforms.
3) The logomark prominently displays the brand name, Blockbuster.

Over the years, the Blockbuster logo has changed. The version used from 1985 to 1987 used the branding "Blockbuster Videos - The Reel Superstore" where the subtitle was written in white below the brand name. Following this logo, a simplified logo was introduced which served as the brand's main logo until 1996. Variants of this newer version simply wrote "Blockbuster Entertainment" or "Blockbuster" on the ticket. Finally, in 2011, a new version of the logo was introduced which consistently simplified the brand name to "Blockbuster". This logo has been used in retail stores as well as online properties owned or managed by Blockbuster LLC.
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