Google My Business is a free tool that allows businesses to create and manage their online presence on Google Search and Maps. It's a great way to improve your local SEO and reach more potential customers.

Here are a few ways that Google My Business can help you rank higher in local search results:

* **Complete and accurate business information:** Make sure your Google My Business profile is complete and accurate, including your business name, address, phone number, website, and hours of operation. This will help Google better understand your business and match it to relevant searches.
* **Positive reviews:** Encourage your customers to leave positive reviews on your Google My Business listing. Reviews are a major ranking factor for local SEO, so positive feedback can help you move up the SERPs.
* **Relevant keywords:** Use relevant keywords in your business name, description, and other profile elements. This will help Google understand what your business offers and match it to relevant searches.
* **Google Posts:** Google Posts allow you to share updates, announcements, and offers directly with your Google My Business listing. This is a great way to keep your profile fresh and informative, and it can also help you rank higher in local search results.

In addition to these tips, you can also improve your local SEO by building citations and links from other local websites. Citations are mentions of your business name, address, and phone number on other websites. Links are backlinks from other websites to your own. Both citations and links are signals to Google that your business is well-known and reputable, which can help you rank higher in local search results.

I hope this information is helpful. Please let me know if you have any other questions.
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