Sure, apologies for the incomplete message. Here's the rest of the plan:

Step 2: Product Development

Develop the new brand of nicotine pouch with a higher nicotine content. Ensure that the product is manufactured to high standards and undergoes thorough quality testing before launch.

Step 3: Branding and Marketing

Create a strong brand identity and marketing strategy for the new nicotine pouch brand. This should include the development of a brand name, logo, packaging design, and marketing materials such as brochures, posters, and social media campaigns. Focus on the differentiation factor of the higher nicotine content to set the product apart from existing brands.

Step 4: Distribution and Sales

Establish distribution channels across Ireland, including agreements with major retailers, convenience stores, and online sales platforms. Develop relationships with wholesalers and distributors to ensure that the product is widely available in all regions of the country.

Step 5: Launch and Promotions

Launch the product with a focused promotional campaign, including samples and other incentives to encourage consumers to try the new brand. Leverage social media platforms and influencer marketing to build brand awareness and create buzz around the new product.

Step 6: Customer Engagement and Feedback

Maintain a strong customer engagement program that includes regular surveys and feedback sessions to understand consumer preferences and areas for improvement. Use this feedback to inform product development and marketing efforts going forward.

By following these steps, we can successfully introduce the new brand of nicotine pouches to the Irish market and establish it as a major player in the industry, with a focus on differentiation through higher nicotine content.
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