Overcoming sex addiction can be a challenging and complex process, and reframing the way you think about sex and masturbation can be a helpful strategy to facilitate this process. Here are some potential strategies: 

1. Seek professional help: Consider working with a therapist or counselor who specializes in sex addiction treatment. They can provide you with tailored advice and strategies for reframing your thoughts and behaviors around sex and masturbation. 
2. Identify and challenge negative beliefs: Try to identify any negative beliefs you have about sex or masturbation, such as feeling ashamed or guilty. Once you've identified these beliefs, challenge them by examining the evidence and considering alternative perspectives. 
3. Practice mindfulness: Mindfulness techniques, such as meditation or deep breathing, can help you become more aware of your thoughts and feelings, and provide a way to observe them without judgment. 
4. Develop healthier coping mechanisms: Identify healthier coping mechanisms to replace problematic sexual behaviors. This can include activities such as exercise, art, or spending time with friends. 
5. Develop a support network: Surround yourself with people who are supportive and understanding of your situation. Consider joining a support group or seeking out other people who are going through similar experiences. 
6. Consider a gradual reduction approach: Rather than trying to quit sex or masturbation cold turkey, consider gradually reducing the frequency of these behaviors over time.

Remember, overcoming sex addiction is a process, and it may take time and effort to reframe your thoughts and behaviors around sex and masturbation. Be patient with yourself, and seek support from others as needed.
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