The General Data Protection Regulation (GDPR) is a Regulation in EU law on data protection and privacy in the EU. GDPR was adopted in 14 April 2016 and from 25 May of 2018 is enforceable. It regulates how and when personal data could be processed. It relevance for the purposes of privacy of general population is that it regulates what should account as an informed consent if this is the lawful basis for data processing. Namely, the consent should be specific, freely-given, plainly worded and unambiguous affirmation given by the data subject. However, GDPR have been criticized for slow an inefficient enforcement. In particular, courts are slow to consider GDPR cases. At the day when regulation went into effect (25 May 2018) a non-profit organization NOYB filed "forced consent" compliance against Facebook and its subsidiaries WhatsApp and Instagram, as well as Google.  And as of January 2023 only the court case against Google had resulted in €50 million fine, while the other cases are still pending.
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