Using box-office revenue as a proxy for popularity, *Avatar* is the number one candidate, standing at $2.9 billion gross. However, both *Avengers: Endgame* ($2.8 billion) and *Titanic* ($2.2 billion) have occupied the top spot in the recent past, and it's possible that the situation has changed again since my training data was collected. Note also that these numbers don't include revenue from home video sales or television licensing.
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