The European Union has prohibited the testing of cosmetic products and their ingredients on animals. The ban was implemented in 2004 and extended to include the testing of ingredients in 2009, with an exception for carcinogenic, mutagenic, or toxic substances until 2013. The ban on animal testing is also a marketing ban, so the claim "not tested on animals" is not allowed in the EU. Exceptions to the ban can be made in exceptional cases, but these are subject to specific conditions. Competent authorities monitor the market to ensure that claims made about cosmetic products are aligned with the regulation.

The European Commission has announced an ambitious plan to ban cages for egg-laying hens, female breeding pigs, calves raised for veal, rabbits, ducks, and geese by 2027. This plan covers hundreds of millions of farmed animals raised in 27 countries, and if implemented, it could become the world's most progressive animal welfare reform. The move follows a three-year effort by animal welfare groups that gathered over a million signatures from European citizens in support of the cage ban. The European Commission expressed support for the measure and agreed to finalize a plan for a cage ban by the end of 2023.
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