Simon Sinek's "Golden Circle" is a way of thinking about how people make decisions. It says that when people make decisions, they start by thinking about why they are doing something (their drives and motivations), then move on to thinking about the how - what methods they will use - and finally the what - the specific things they will do. This helps people figure out what they really want to do, and why they're doing it, so they can make better choices.
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