Sure! Here's an example design brief:

Design Brief: Create a new logo for a local coffee shop.

Problem Statement: The existing logo is outdated and does not effectively represent the brand's image or values. Customers have expressed confusion about what the coffee shop offers, and sales have decreased as a result. We need a new logo that accurately conveys the quality of our coffee and the friendly, welcoming atmosphere of our shop.

Design Statement: Our goal is to create a modern and memorable logo that captures the essence of our coffee shop. We will use warm colors and a playful font to convey the cozy and inviting nature of our business, while also emphasizing our commitment to quality coffee. The logo should be simple, yet distinctive, and easily recognizable across a variety of mediums, including social media, signage, and packaging.

Tips for writing effective statements: 

1. Be clear and concise: Clearly state the objective and what you hope to accomplish. 
2. Be specific: Avoid vague or overly broad statements that can lead to confusion or misunderstanding. 
3. Use active voice: This will help make the statement more direct and engaging. 
4. Focus on the user or customer: Think about who will be using or benefiting from the design, and tailor the statement to their needs and preferences. 
5. Avoid jargon or technical language: Use plain language that everyone can understand. 
6. Be realistic: Set achievable goals that are within your resources and capabilities.
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