In the book, Noam Chomsky and his co-author model modern forms of propaganda, mostly in the US sphere of influence and using traditional media outlets as references.

The analysis of the two authors is proposing that, media corporations and their benefactors, are acting in their own interest when confining their audience to a single source of truth.

Media consumption has become more dispersed with the advent of social media, so the assumption is that an identical model would miss the complexities of such an environment.
On the other hand, It can be argued that modern firms are simply an extension or an amplifier for the already established legacy media.
Additionally, the benefits of 'manufacturing consent' described by the authors for traditional media also appear in the interest of social media giants such as facebook and tiktok.

For these interest groups, serving users repetitive or false information is acceptable if they chose to engage with it (i.e. spend their time on the site, broadcast or similar).
The utilization of easily memorisable phrases and key talking points repeated by large traditional media outlets can be found repeated all through the internet.
Some examples of this include:
1) The discussion in surrounding the murder of George Floyd, even though the court case is very clear on the cause of death. 
2) Misleading information on crime statistics in 2021 and 2022 to justify higher police spending.
3) Misrepresentation of minorities for the benefit of scapegoating.
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