Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Works good if Product review: you can get a tube that's not dried up. Two of the three I ordered were completely dried up and unusable.
Answer: decrease

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Dreadful! Product review: This book is absolutely terrible; we are using it for a graduate level course in regression, and even with the professor's explanation it is almost impossible to understand. There *have* to be a ton of books out there that are far easier to grasp and far more useful. Even if there aren't this book is worse than nothing.
Answer: decrease

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Step by Step.. Product review: I got this one and the Entrepreneurs guide ebook. I was already applying Customer Discovery while it arrived, and it's been a great source of information, helping me guide the strategy of the company i've just created.
Answer: