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Title: Not a good refernce tool.... Product review: What you learn out of buzz marketing is that in order to push a particular product or business, creating the "buzz", the interest, is key. There are more examples of what the author did in his own career to create buzz that in my opinion does not apply to the average small business. Buy the book if you want to hear a success story, dont buy it if you are looking for ideas on how to apply for your own business. Would you say this review depicts the product in a flattering or unflattering light?
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unflattering


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Title: Did someone send me a different one from everybody else? Product review: OH NO!!! This toy net is not stretchy and is about the size of an unfolded adult diaper! It's not like the ones kids had in the 70's. This might fit 4 big toys. DARN! This is NOT going to help at all. How disappointing! Would you say this review depicts the product in a flattering or unflattering light?
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unflattering


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Title: A TREASURE-TROVE OF INFORMATIVE & INSIGHTFUL ESSAYS. Product review: This is an array of fifty informative contributions by leading experts and senior executives. It provides up-to-date coverage of approaches, methods, trends and practices. This collection of essays touches on every aspect of the human capital cycle including: labor markets; recruiting; employer branding; networking; search firms; staffing approaches; building human capital (work force); development; and retention. An excellent resource. Would you say this review depicts the product in a flattering or unflattering light?
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