(Q).
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: How the Top Ten Companies Shouldn't Manage Their Chains Product review: As a senior management exec, I'd have to say that this book was of no help at all. Although it has helped the supposed top ten companies with purchasing, I have used a completely different strategy using simple purchasing techniques. I suggest you read, "Managing and Purchasing Problem Solvers" by Jonathan T. Monczka. This book is much more efficent describing management principles clearly. I do not reccomend "The Purchasing Machine" at all.
(A).
decrease


(Q).
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Kids Are Drawn To This Product review: Nice board book. No real story just great pictures of animals! This book is large which adds to its appeal in my opinion.
(A).
increase


(Q).
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: I love this... Product review: my 22 month old son had a runny nose and congestion for 2 weeks and we could not get rid of it. 2 nights with this product and his nose was cleared up!! the smell is a bit strong so you have to have enough air circulation, but its a pleasant smell. I highly recommend this.
(A).
