Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: A Touching Multi- Racial Biography Product review: This is a powerful story about the hardships of a white woman who is rejected by her own clan, but who marries a black man and tries to fit in with the Black culture. Everyone is flawed, but the emotional connections run ever so deep because of that. An inspirational story that serves as a reminder that we all share the human condition.
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Great Value! Product review: I searched for this product for quite a long time. I was very excited to find it on Amazon. The CD was in excellent shape, and was a tremendous value. I won't hesitate to use this service again.
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: LOVE IT! Product review: I'm venturing down the path of novel writing, but bought Save The Cat! on the high recommendation of a friend who is writing screenplays. He was right! It's a fabulous book that I'll read many times. I found the Beat Sheet tremendously helpful in wrapping my mind around what elements constitute a great story. After reading STC! I feel I'm much better armed to create stories that people will want to buy.
Answer: