Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: The Balanced Scorecard : Translating Strategy into Action Product review: Anyone with an ounce of real practical business experience knows that all businesses have evaluation systems to measure the performance of business units. However, the classical BSC methodology of Kaplan and Norton is cumbersome and too much effort to implement and it has never (nor will it be) widely adopted.In the financial services segment, practically no financial insitution uses the classical BSC methodology.Do they evaluate the performance of their business units? Absolutely. But the evaluation methodology reflects the practical realities of the business, not on the academecians' view of the world.
Answer: decrease

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: You get what you pay for.... Product review: My brother, sister, and I wanted to buy some masks for airsoft, and really didn't want to spend too much, so we decided to go with these. All we really wanted them for was playing in our back yard, so quality wasn't too big an issue. The items shipped in standard time, and arrived in fair condition. The visor on one had pulled apart, but it was an easy fix. The mask is extremely flexible, so any hard shots aren't going to just bounce off. The visor is flimsy, and like I said, it does come apart rather easily. The worst part about it though is the goggles. They are wavy, hard to see through, and make depth perception very difficult. All in all, they are really cheap masks, which is what I expected when I only paid $13 for them. If I was planning on using them for competition, I'd probably send them back, but since we're only fooling around in the yard, I think they'll work out fine.
Answer: decrease

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Nice Product review: This blanket is a keeper. It's really soft and makes doing a burrito-style baby wrap really easy. The upper part of the blanket also stays in place pretty well. It kept my baby girl toasty during outings and it has a seatbelt slit in it so that you can wrap it around the baby while your baby is in a carseat. The only downside is that my daughter was able to kick her feet out of the blanket when she was a couple months old.
Answer: