Read the article and select the best answer. Article: Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream. There is no real advantage. However, it adopted a unique marketing strategy, and quickly occupied the market as a top ice cream brand.   Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haggen-Dazs leisure fashion shops are located in busy sections of malls. The layout is carefully planned to create an elegant atmosphere, and sometimes, a flagship  store will cost several million dollars. Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped. It is understood that Haagen-Dazs seldom does television advertising. The majority of advertisements are high impact visually in print advertisements. In particular many advertisements target the wealthy consumers. Moreover, if the consumer spends 500 Yuan they can become a member. These members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon. There is always much creative ingenuity in Haagen-Dazs advertising, so it is remembered by the people: initial advertisements such as: "Delicious Haagen-Dazs, like 24K gold, Kobe beef from Japan, original palm oil, mushroom truffles and Chinese ceramics...what 'ice cream'was waiting for." "love her, let her eat Haagen-Dazs" This classic advertisement attracted numerous Haagen-Dazs lovers who became regulars. Today, Haggen-Dazs has about 700 stores in 55 countries with annual sales of more than 1 billion US dollars. Haagen-Dazs has become the world's most popular ice cream brand. In the United States, its market share is 6.1%, 1%in France, 4.6% in Japan, 4% in Singapore, and 5% in Hong Kong. Determined to win the majority of wealthy customers they combined positioning in the marketplace with dedicated brand goals. This is the real secret of success. Question: How is the text organized? Options: A: Main idea-Comparison-Supporting examples- Conclusion B: Topic- Supporting examples- Conclusion C: Opinion-Discussion- Description- Conclusion D: Topic-Argument-Explanation-Conclusion
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Read the article and select the best answer. Article: Parents are fuelling bad behavior among their children by attempting to "buy" their love with expensive gifts nowadays. Over recent decades we seem to have created a "must have" culture among our young people. Many mothers and fathers believe they are "failing as parents" if they are unable to ensure that their children have the latest toy, electronic devices (the lap-top, cellphones, Game Boy, etc.) along with their friends. In many cases, families also feel pressured to enroll   children in "'every interest club or after-school activity that is available" to fill up their time like most of the other children. But experts warned that the move might affect "precious family time" negatively. Graham Gorton, chairman of the Independent Schools Association, said that parents spent too much time filling their children's lives, which had a series of negative effects on "the very precious family time that exists". "It seems that those times when a whole weekend without planned work was seen as a luxury   and a perfect opportunity to spend time together and share those valuable moments of childhood are long gone," Mr. Gorton said. "As a child I only once said that phrase that parents feared 'I'm bored'. Immediately my mother took action and produced a list of jobs and then insisted that I complete every one of them. Though l didn't think cleaning all the floors could really get rid of my boredom, I enjoyed the feeling of staying at home with my mother and brothers." Earlier this year, some researchers suggested that relatively wealthy parents were sometimes guilty of failing to teach basic social skills to children. "Often, it's the rich middle classes that buy off their children through the computer and the TV. That then sets them apart from their family, and then the parents are surprised when their child isn' t coming to school." Question: What does the "must have" phenomenon refer to based on the passage? Options: A: That children must have what other children have. B: That children must have proper pressure to work hard. C: That children must have special skills to ensure a better future. D: That parents must have patience to know their children better.
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Read the article and select the best answer. Article: European Work Experience Programme European Work Experience Programme (E.W.E.P.) is an independent British organization which began in 1991 in the city of London. E.W.E.P. provides the opportunity for students from the 25 countries of the European Union and nationals from Norway, Iceland, Switzerland and Liechtenstein to live in England, to gain work experience, to practise their English and to get a better insight into the British social and cultural life. To apply you must fulfil the following requirements:  * Preferred age: 18 to 28 years' old  * Be able to work in the UK for a period of at least two months. * Must have a good knowledge of English.  * Due to work permit restrictions  , European Work Experience Programme Ltd (E.W.E.P) will only select you if you are a European Union Member or national from Norway, Iceland, Switzerland and Liechtenstein.  European Work Experience Programme Ltd will find you a suitable job and an accommodation. A representative of E.W.E.P. will be available during your stay to help you and you will get a 24 hours help line service during your stay. The TOTAL fee for our services is PS 264.63 (394.35 Euros).  Should you require any further information, please contact us: European Work Experience Programme Ltd Unit 1, Red Lion Court, Alexandra Road Hounslow, Middlesex, TW3 1JS United Kingdom  Tel: 44 208 572 2993  Fax: 44 208 572 1114 E-mail: sales@ewep.com Question: You can get in touch with E. W. E. P. Ltd by the following ways EXCEPT by  _  . Options: A: making a telephone call B: sending the organization a fax C: writing an e-mail to the organization D: going there in person by air
