Title: Awful Review: The only good thing about this book is that it's short. There are a lot better things a person can do than hear about whinny, wasted kids that weren't beaten enough as children. As a member of "Generation-X", I'm pretty damnned insult with the alleged affiliation. Does this product review convey a negative or positive sentiment?
Negative

Title: If Slightly Thicker, Might Work as a Doorstop Review: My opening line is already taken by another smart reviewer: "buyer beware." Examples of bad marketing are everywhere; citing them endlessly throughout this book offers little value to the reader. Stevens pushes for "extreme marketing," but offers few details beyond generalized, almost motivational-sounding exhortations. Stevens misses the opportunity to explore and analyze successful case studies, and his "detailed" case study at the end of the book is a lightweight, bulleted list of routine programs-- hardly the example of "extreme" marketing he has touted throughout the book. From cover to cover, Stevens continually confuses "marketing" with "marketing communications"-- a distinction the reader is left wondering whether Stevens himself understands. Does this product review convey a negative or positive sentiment?
Negative

Title: In Search of Memory: The Emergence of a New Science of Mind Review: An interesting weaving of personal recollection and history that takes the reader on a voyage through some of the discoveries in neural science. The logic of science and twists and turns of fate combine to make for fascinating reading. The book details how the molecular biology of the nervous system is responsible for short term and long term memory, and has been preserved through evolution from primitive snails through human beings, and lays the pathway for possible future understanding and research. On a personal level, the book details how a Jewish boy flees Austria in 1938 as Hitler rises to power, enters medical student with an interest in psychoanalysis and becomes one of the leading neuroscientists of our time, earning a Nobel Prize in the process. Though the book does contain some details of molecular biology, "In Search of Memory" is well worth the time to read. Does this product review convey a negative or positive sentiment?
