*Question*
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Disappointing Product review: This album is about lyrics not music. There are some rather embarrasingly mediocre songs like "I Was Hoping" and "One" which make me cringe. I bought this two months after its release and it's now collecting dust. Sorry Alanis, I've joined the Tori Amos crowd--she deserves more respect than you.
**Answer**
decrease

*Question*
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Reality at its Finest!!! Product review: I'm not a big fan of reality tv and only admit to seeing American Idol like once or twice in my life. But this clever, witty parody had me laughing out loud. (Much to the dismay of my fellow subway commuters...) The main character, Jules, is a total smart ass with a heart of gold and someone you'd want to be friends with. And the supporting characters are hilarious - from a coworker with a disturbing obsession with Star Wars to a manic boss with a cell phone phobia to a best friend who works in a sex toy shop and likes to send "care packages" to Jules at the most inopportune moments.Also I'd like to note, I'm a tv news producer by trade and I found the book to very realistic as a behind-the-scenes look at the workings of a television show. (Esp those morning meetings with crazy concepts being tossed around!)
**Answer**
increase

*Question*
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: This book makes sexual monkeys out of sacred cows! Product review: This book is a hoot. You'll pick it up, read something outrageous about a personality, read it out loud to whomever is in the room with you, you'll laugh out loud -- maybe say "no way" -- and then talk about what you've just read. Then, you'll read a bit more and by then, you're hooked. It's almost like a list book, with tid-bits that will tickle your fancy. In a word, "fun."
**Answer**
increase

*Question*
You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Excellent book describing important new planning tool Product review: The book, written by Appreciative Inquiry (AI) pioneers and current thought leaders who continue to fine-tune this approach, provides an excellent overview of the AI philosophy and is accompanied by concrete examples that show its value and application.
**Answer**
