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Is this product review positive? Title: WELL-WRITTEN, BUT COULD HAVE BEEN AN ARTICLE Review: Behind every great brand is a great story. The authors explain, quite eloquently, how marketers can make their brands or products invincible by discovering the "soul" of their brands, and then expressing that soul in ways that tap into universal stories or "archetypes." It's the case studies (Nike, Ivory etc) that bloat this interesting but overdrawn idea into a book, but if you don't mind a used copy, I'd recommend this on a brand manager's desk. Answer:
****
A: Yes


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Is this product review positive? Title: Just Bought This CD... Review: I just bought this CD, although I am a big DMB fan. I've been contemplating buying it for awhile, but was hesitant because I thought it was the same old songs on a different CD. I was so wrong! It's got hand-to-find tracks like 'One Sweet World,' and a big fave of mine, 'Christmas Song.' Some of the songs, however, sound a bit different, like the nearly two-minute intro to 'Ants Marching,' but none of the differences detract from the quality of the CD itself. Enjoy! Answer:
****
A: Yes


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Is this product review positive? Title: We're Only In It For the Chipmunks Review: This I give four stars only because it's impossible to get anyone else to listen to it. Most people are immediately put off by the Chipmunk vocals. In college, my roommate banned me from playing this, saying, "I've tried to get into this, but it's just noise." I've often wondered what it would be like to have this on vinyl and be able to play songs like "Concentration Moon," "Flower Punk" and "Lonely Little Girl" at slower speeds. I know high-pictched vocals were a norm for Zappa, but just think how good those songs would sound sung more, dare I say, conventionally.They ought to make a stage opera out of this album, a la Tommy. The plot could involve the government rounding up hippies into concentration camps in the 1960s. Wouldn't that be cool? Are you listening Moon? Answer:
****
A: Yes


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Is this product review positive? Title: Skip it Review: While this book provides detail to what everyone knows (the Stasi spied on everyone, including the sixth of the population that worked for it) it offers very little else. Missing is any sense whatsoever of the psychological effects of living in this kind of society or any kind of nuanced understanding of what it has meant to confront these files. Ash gives some small indications of what his own responses were, but as a Westerner who expected to be spied on for his activities, his experience is not very instructive. Garton Ash has many things to be proud of, but this book is not one of them. Answer:
****
A: