Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: The Mystery of Christmas Product review: This book builds up the mystery of Christmas. It begins with children snuggled in their beds, just as in Twas the Night Before Christmas. But these children can't sleep- -they want to touch the Christmas tree. They go downstairs and look at the tree and all the gifts. Then instead of hearing the clatter of hooves on the roof, they hear Christmas carolers out in the yard. Listening to the carolers, they return to their beds. The pictures and words capture the mystery and excitement of Christmas, without trying to impart a lesson or moral. All told, the book contains about 550 words.
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: "RISK" buying it! Product review: Bought it at 12:30 pm before going to work. 1:15 pm I flung it out the window like a booger doing 75 mph on I290 to Chicago.
Answer: decrease

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Ooooh! How time flies!!! Product review: Simplemente Intocable is a nice CD which includes songs written by Ricardo, the lead singer. If you love Intocable as much as I do, you too will love this CD. Consideration nees to be given to the fact that it is from Intocable's beginnings. They have come a long way!
Answer: