Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Hot Coffee All Day Long Product review: I like my coffee hot, all day long. I bought this coffee warmer over a year ago. It's wonderful. If you sit a desk and you are busy buy this coffee warmer. Your coffee will be as good and as hot at 2:00 pm as it was at 8:00 am.
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Like its namesake, has a few holes Product review: If you can get past some flawed Darwinian thinking, this book makes some excellent points that will change the way your run your business and invest your money. The father/daughter team of Al & Laura Ries are the first to talk about divergence being where the money is, albeit not as glamerous as the press related to convergence products. As a small business owner, I found this book helpful in planning my own strategy even at a regional level. Like Darwin's theories, this book also has some gaping, unexplainable holes in its theories. Al & Laura give many examples to support their work, but conveniently forget about businesses that buck the very trends they discuss. Nothing is as black and white as the Ries' make it. Read the book, take it with the proverbial grain of salt.
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Terrible- POP NOT Country Product review: Why are all these people calling this country? Everything about this woman is POP- down to the horrid aerobic instructor outfit. It is simply marketed to country MOR listeners.It is bad music, Super cheezy, and the arrangements are nothing more than Bad Pat Benatar riffs. Oooh this is so cheezy I cant even stand this. If you like this music, you are being led on by some NYC /LA A&R; guy rep with a pinstripe suit and a pony tail. It's pure filtered corporate cheeze. Put down your Value Meal, stop driving your Tahoe while on the cell phone and Stay Away from this kind of music.
Answer: