Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Warm Enough Product review: I did some experimenting with cup sizes, actually cup weights. If you use a big fat ceramic mug on this thing, your coffee will be less warm. I found that using a lighter cup that weighed 7 or 8 ounces was a good match for the amount of heat generated by this unit; keeps the coffee nice and warm. If you have a big mug, you might try another brand that produces more heat. But beware, a hotter element is more dangerous as far as the potential for burning a finger or hand. So I decided to err on the side of a smaller/lighter cup and am satisfied with the results.
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: Vampire Diaries Season 2 Product review: Love this show!!! Even my boyfriend got into it because we watched this season together!!! Now we're onto season 3!!!
Answer: increase

Question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: to many emphasizes Product review: This is the second book by this author I picked up but couldn't finish. The storyline seemed interesting, but the author emphasized to many words. For me it was very distracting, especially since she emphasized a word practically every third sentence. Nobody talks like that. Sorry, but I won't pick up any more books by this author.
Answer: