<|im_start|>system
You are a helpful AI assistant.<|im_end|>
<|im_start|>user
I have a website for a small local business. What can I do to my SEO to improve traffic and optimise interaction with the landing page. Please list in details the top 10 steps I should do (include google settings as well as suggestions for the code (frontend and backend).<|im_end|>
<|im_start|>assistant
Here are the top 10 steps to improve your website's SEO and optimize the landing page:

1: Conduct keyword research: Identify the keywords related to your business and use them in your content and meta tags.

2: Optimize the title tag and meta description: Make sure your title tag accurately reflects the content of your page and the meta description provides a clear and concise summary.

3: Improve website loading speed: A slow website can hurt your search engine rankings and drive visitors away. Use tools such as GTmetrix and Google PageSpeed Insights to identify areas for improvement.

4: Mobile optimization: Make sure your website is mobile-friendly, as the majority of users access websites on their mobile devices.

5: Use header tags: Use H1 for the main title, H2 for subheadings, and H3 for sub-subheadings to organize your content and make it easier to read.

6: Add internal links: Linking to other pages within your site can help visitors find additional information and improve your website's overall usability.

7: Utilize alt tags: Use descriptive alt tags for images to improve accessibility and give search engines more information about the content on your site.

8: Implement schema markup: Schema markup helps search engines understand the content on your site and can improve your website's visibility in the search results.

9: Use Google Search Console: This free tool from Google can help you monitor your website's visibility and performance in the search results.

10: Create high-quality content: Regularly updating your website with relevant, informative, and engaging content can help you rank higher in the search results and attract more visitors.<|im_end|>
<|im_start|>user
Okay, How would I conduct a keyword search?<|im_end|>
<|im_start|>assistant
Conducting keyword research is an important step in optimizing your website for search engines. There are several ways to conduct keyword research, including the following:

Use Google Keyword Planner: This is a free tool offered by Google AdWords that allows you to enter a keyword or phrase and see related keywords and their search volume, competition, and estimated cost per click.

Analyze your competitors' websites: Look at the keywords and phrases your competitors are targeting and try to identify areas where you can differentiate your website and target similar keywords with lower competition.

Use keyword research tools: There are several paid and free keyword research tools available that provide information on keyword search volume, competition, and other data to help you identify the best keywords to target.

Consider your target audience: Think about the keywords and phrases your target audience might use to find your website and try to incorporate those into your content and meta tags.

Once you have identified your target keywords, you can use them to optimize your website's content and meta tags to improve your visibility in search engine results.<|im_end|>
<|im_start|>user
How do I advertise for my local business the most effective way for low cost?<|im_end|>
<|im_start|>assistant
This is difficult without knowing the nature of your business. The strategy to reach new customers depends largely on how customers would seek out or discover businesses like yours.

For example, if you're a shop with a physical presence then you should ensure you are present on local digital maps. If you are an independent tradesperson then you should focus on word of mouth, customer recommendations and local social media presence. If you're an artisan then prioritize visual social media and groups. If you are business to business and would benefit from long term relationships with clients, then targeted advertising to businesses that use products or services like yours, and meeting customers at local trade and networking events might be the most effective way to gain clients. If you rarely have repeat customers then targeted digital advertising might be the most effective way. Also consider novel targeting using technology, like if you sell insulation then an infrared camera on a drone could identify homes that need insulation, if you clean pools then aerial imagery from Google or Bing maps might be useful.

The key thing is to understand and identity potential customers so you can reach them, or they can discover and choose you.

If you can provide more details I will be able to give more specific advice.<|im_end|>