Determine which legal clause the following paragraph belongs to: Neither party may assign any of its rights or obligations here under, whether by operation of law or otherwise without the prior written consent of the other party( not to be unreasonably withheld)  Notwithstanding the foregoing, the Customer may assign, nove ate or otherwise transfer this Agreement in its entirety without the consent of the other party to any Affiliate, or in connection with a merger, acquisition, corporate reorganisation or sale of all or substantially all of its assets.