The Yama Yama Man
"The Yama Yama Man" was a comical song for the Broadway show The Three Twins, published in 1908 by M. Witmark & Sons with music by Karl Hoschna and lyrics by Collin Davis. It became popular after Bessie McCoy's animated performance in a satin Pierrot clown costume with floppy gloves and a cone hat. At age 20, she became an overnight sensation on Broadway and was known thereafter as the "Yama Yama Girl"; it became her lifelong theme song. The show ran for 288 performances. The lyrics contain topical references of the era such as street cars and ladies' fashion while the refrain is about a comical bogeyman—the Yama Yama Man—who is "ready to spring out at you unaware". Bessie McCoy's song and dance routine was a standard into the 1930s with a prestigious lineage of imitators including Ada Jones, Marilyn Miller, Irene Castle and Ginger Rogers.

History
Bessie McCoy's signature performance was key in establishing the song's popularity. According to Marjorie Farnsworth, "thousands came to see Bessie sing and dance as the Yama Yama Girl and then came to see her again.... her knack of dancing the songs became so effective that she often did them in pantomime with the audience filling in the words." According to Joe Laurie Jr she was one of the most imitated routines in Vaudeville.  Nell Brinkley, who saw McCoy perform, described her thus:

The July 25, 1908, edition of Billboard magazine reported the following story how the Yama song originated. When The Three Twins was rehearsing in Chicago, prior to first opening, Karl Hoschna, the composer, was asked to furnish a "pajama man song". He wrote one called The Pajama Man only to learn that it could not be used owing to another pajama number booked at the Whitney Opera House the next day. Gus Sohlke, the stage director, happened to pass a toy store and saw in the window a doll built out of triangles. Realizing that this had never been used in stage work he decided to have a triangular man chorus in place of The Pajama Man. That afternoon as he, Collin Davis and Hoschna sat together wondering what they would call the song, Sohlke kept repeating Pajama jama yama yama. Suddenly he brightened up and cried "Did either of you fellows ever hear of a Yama Yama Man?" Of course neither one had and Sohlke confirmed "Neither have I! Lets call the new song Yama Yama Man". Quickly Davis set to work to write a lyric around the title and that night Sohlke and Hoschna locked themselves in a room with Bessie McCoy and rehearsed the Yama song and dance for five hours.

Influences
Ada Jones recorded "Yama Yama Man" in 1909 for Victor Light Opera Company. The lyrics for verse two and three were changed, verse two being more bawdy. It spent five weeks at #1 in 1909 and was the most popular song of her career. Stanley Kirkby recorded a version around 1912 accompanied by banjo. In 1909, the Cuban dance orchestra Orquesta de Enrique Peña recorded a version in a traditional Cuban style.

In 1909, the young dancer Irene Foote began imitating Bessie McCoy's "Yama Yama Man" in amateur theatricals.  Irene's mother would take her around to Broadway producers auditioning her talent using the Yama routine, but with little success. Irene later had a successful career in modern dance with her husband Vernon Castle and in 1939 Ginger Rogers played Irene in the biographical film The Story of Vernon and Irene Castle, in which Rogers re-enacts Irene imitating Bessie McCoy's "Yama Yama Man" routine during an audition (see film clip).

In 1918, the cartoonist Max Fleischer created Koko the Clown, who appears to owe much to the Yama Yama Girl costume. Both Koko and Bessie McCoy wore clothing of loose black material, with three large white pom-poms in front and a white-trimmed neck frill. Both wore white foot coverings, white gloves with long fingers, and a hat with the same white pom-pom as in front. A 1922 sheet music drawing makes the connection explicit, saying "Out of the Inkwell, the New Yama Yama Clown", showing a picture of Koko.

In Warner's Look For The Silver Lining (1949), June Haver plays Marilyn Miller imitating Ginger Rogers imitating Irene Foote imitating Bessie McCoy's performance.

The song led to a spin-off children's novel Yama Yama Land (1909) by Grace Duffie Boylan.  F. Scott Fitzgerald briefly mentioned it in Book Two of The Beautiful and Damned (1922).

In 1967, actor George Segal released an LP titled "The Yama Yama Man", the title track is a ragtime version with horns and banjos. Segal apparently released the album due to his popularity doing same on The Tonight Show Starring Johnny Carson.

Author William Manchester in his 1980 memoir, Goodbye, Darkness, recalled that as a youth his "Virginia nanny" threatened him with a bogeyman, "the yama yama man".

Lyrics
1.
Ev'ry little tot at night,
Is afraid of the dark you know.
Some big Yama man they see,
When off to bed they go.

Refrain:
Yama, Yama, the Yama man,
Terrible eyes and a face of tan.
If you don't watch out he'll get you without a doubt,
If he can.
Maybe he's hiding behind the chair,
Ready to spring out at you unaware.
Run to your mama,
For here comes the Yama Yama man.

2.
Great big scary eyes you see,
So you cover up your head.
But that Yama man is there,
Standing right beside your bed.
Refrain

3.
In the theater now today,
Ev'ry girl takes off her hat.
But that doesn't help a bit,
For you can't see 'round her rat.
Refrain

4.
Mister Harriman to-day,
Thinks he'll have to change his dish.
Fridays he says he'll stick to meat,
For he's getting sick of "Fish".
Refrain

5.
Lady coming up the street,
Holds her skirt up with hands so deft.
To do this she has a perfect right,
And she also has a darn good left.
Refrain

6.
The "Pay-as-you-enter" car,
Is the brightest scheme evolved.
They can't Miss a nickel now,
So the traction question's solved.
Refrain

Meaning of lyrics

Verse 1 & 2: About the subject of the song. These are the only two verses sung in the play; the remaining four verses were reserved for McCoy's inevitable encores. 
Verse 3: Ladies' fashion of the period involved elaborate hats arranged with stuffed birds, feathers, flowers and so on. Bouffant hairstyles, popular at the time, were sometimes made with "hair-rats", which were pads of old hair taken from brushes stuffed into the hairdo to create volume. They were a "dismaying sight to find in the theater seat directly ahead." 
Verse 4: The railroad tycoon Edward H. Harriman ("The Colossus of Roads") had a very public war of succession with Stuyvesant Fish over the Illinois Central Railroad around 1906. 
Verse 5: Right and left ankle or leg. Turn of the century skirts were normally very long and when women lifted their skirts in the street to prevent them from getting dirty, men might catch a glimpse of an ankle or leg underneath. As the 20th century progressed hemlines became progressively shorter.
Verse 6: This is about the new "Pay-as-you-enter" street cars, where nickels were deposited by passengers in a machine when entering instead of being collected by a conductor. "Traction" was the general term for movement by locomotive car. The following letter to the editor of The New York Times (1909) illustrates:

It is quite some time since the trial and approval of the "pay-as-you-enter cars," and I fail to see why they have not been introduced on the Broadway line. A strong public sentiment favors these new and up-to-date cars, since they not only gather in the nickels, but they do away with crowding, shoving, jamming, and the abominable nuisance of the conductor, who used to throw people down and step over them in his eagerness to gather the coin that he paid over, or did not pay over, to the car companies.

References

External links

Video of Ginger Rogers performing Yama Yama Man, from the film The Story of Vernon and Irene Castle (1939)
"Yama Yama Man", original sheet music
Photo of Marilyn Miller in Yama Yama Man outfit

Songs about fictional male characters
Comedy songs
Novelty songs
1908 songs
Songs with music by Karl Hoschna