Collaborate early and often
In an era where the only constant is change, our culture as consumers is always evolving. With technology playing an increasingly central role in our daily lives, we expect everything to be available at the push of a button – and as customized an experience as possible. Whether using our smartphones to order food or browsing an app for a new home, we have become reliant upon different forms of technology to satisfy a myriad of needs. So how does product design fit into the way we consume goods and services?
Product design as a verb is to create a new product to be sold by a business to its customers. Designing a product is a very broad concept, it is essentially the efficient and effective generation and development of ideas through a design process that leads to new products. Thus, it is a major aspect of new product development. However, many business experts will agree that product design is the process of identifying a market opportunity, clearly defining the user’s needs and problem, developing a proper solution for that problem, and validating the solution with real users. When considering high-quality products or features, designers must understand business objectives, know the elements of a good design, and be able to answer the following questions:
What problem are we solving?
Who has this problem?
What do we want to achieve?
Answering these questions allows design engineers to understand the user experience of a product as a whole, and not simply the interaction (feel) or visual (look) part of a design. These design principles apply to both physical products and digital product design.
Finding a solution to a problem includes the following five basic phases:
Research: In order to develop a deeper understanding of your consumer audience, you must conduct and gather research to cater to the people for whom you are designing your product/service for. This is crucial.
Define: Create a point of view that is based on user needs and insights.
Brainstorm: In order to generate a wide range of potential solutions, design thinking and brainstorming sessions are required during this phase of product development.
Prototype: After narrowing down design concepts, build a prototype (or series of prototypes) to test your hypothesis. Creating a prototype allows the designer to discover if they’re on the right track, and it often sparks different ideas that you wouldn’t have come up with otherwise to further streamline product development. However, depending on the product, physical prototyping tools can be very expensive so digital design can be significantly more cost-effective in the beginning stages of product design and problem-solving pain points within the design.
Test: Return to your users for feedback.
As we’ve discussed, creating and building great products (and great brands) is contingent upon forward-thinking design implementation. Today’s businesses essentially rely upon their product design team to give their products or services an aesthetic and functional edge over their competitors while maintaining relevance in a world where technological advancement never sleeps.
A Product Designer helps to define the experience and interface of products (also known as ‘User Experience’ or UX and ‘User Interface’ or UI) while defining the brand and marketing strategy around those products. Essentially, it is creating a brand and executing that identity through every phase of the product or services’ lifespan and design strategy – aesthetically, experientially, tactilely, ergonomically, and technologically speaking, of course.
- Category: Application Testing
- Client: Kers
- Location: Usa
- Completed Date: 2018
- Project Value: 50k
- Mananer: Skermset
- Designer: Istiak
Ushirikiana mapema na mara nyingi Katika enzi ambapo mabadiliko pekee ni ya mara kwa mara, utamaduni wetu kama watumiaji unabadilika kila wakati. Na teknolojia kucheza jukumu la kuongezeka kwa msingi katika maisha yetu ya kila siku, tunatarajia kila kitu kuwa inapatikana kwa kubonyeza kifungo <unk> na kama customized uzoefu iwezekanavyo. Kama kutumia simu zetu za mkononi ili kuagiza chakula au kuvinjari programu kwa ajili ya nyumba mpya, tumekuwa kutegemea aina mbalimbali za teknolojia ili kuridhisha mahitaji mengi. Kwa hivyo, jinsi gani muundo wa bidhaa unafaa katika njia yetu ya kutumia bidhaa na huduma? Ubunifu wa bidhaa kama kitenzi ni kuunda bidhaa mpya ili kuuzwa na biashara kwa wateja wake. Kubuni bidhaa ni dhana pana sana, ni kimsingi ufanisi na ufanisi kizazi na maendeleo ya mawazo kupitia mchakato wa kubuni ambayo inaongoza kwa bidhaa mpya. Hivyo, ni kipengele muhimu cha maendeleo ya bidhaa mpya. Hata hivyo, wataalamu wengi wa biashara watakubali kwamba kubuni bidhaa ni mchakato wa kutambua fursa ya soko, kufafanua wazi mahitaji ya mtumiaji na tatizo, kuendeleza ufumbuzi sahihi kwa tatizo hilo, na kuthibitisha ufumbuzi na watumiaji halisi. Wakati wa kuzingatia bidhaa za ubora wa juu au vipengele, wabunifu lazima kuelewa malengo ya biashara, kujua vipengele vya muundo mzuri, na kuwa na uwezo wa kujibu maswali yafuatayo: Ni tatizo gani tunalolitatua? Ni nani aliye na tatizo hilo? Tunataka kufikia nini? Kujibu maswali haya inaruhusu wahandisi wa kubuni kuelewa uzoefu wa mtumiaji wa bidhaa nzima, na sio tu mwingiliano (hisia) au sehemu ya kuona (kuangalia) ya muundo. Kanuni hizi za kubuni zinatumika kwa bidhaa za kimwili na kubuni bidhaa za dijiti. Utafiti: Ili kuendeleza uelewa wa kina wa watazamaji wako wa watumiaji, lazima ufanye utafiti na kukusanya ili kukidhi watu ambao unaunda bidhaa yako au huduma. Hilo ni jambo muhimu sana. Kufafanua: Kuunda mtazamo kwamba ni msingi juu ya mahitaji ya mtumiaji na ufahamu. Brainstorming: Ili kuunda aina mbalimbali ya ufumbuzi uwezekano, kubuni kufikiri na brainstorming vikao ni required wakati wa awamu hii ya maendeleo ya bidhaa. Prototype: Baada ya kupunguza dhana ya kubuni, kujenga prototype (au mfululizo wa prototypes) kupima nadharia yako. Kuunda prototype inaruhusu mbuni kugundua kama wao ni juu ya kufuatilia haki, na mara nyingi sparks mawazo tofauti kwamba wewe bila kuja na vinginevyo zaidi streamline maendeleo ya bidhaa. Hata hivyo, kulingana na bidhaa, vifaa vya prototyping vya kimwili vinaweza kuwa ghali sana, kwa hivyo muundo wa dijiti unaweza kuwa na ufanisi zaidi katika hatua za mwanzo za muundo wa bidhaa na kufuta matatizo ya maumivu ndani ya muundo. Mtihani: Rudi kwa watumiaji wako kwa maoni. Kama tulivyojadili, kuunda na kujenga bidhaa kubwa (na bidhaa kubwa) ni contingent juu ya maendeleo-kufikiri kubuni utekelezaji. Biashara ya leo kimsingi hutegemea timu yao ya kubuni bidhaa ili kuwapa bidhaa zao au huduma zao ubora wa aesthetic na kazi juu ya washindani wao wakati wa kudumisha umuhimu katika ulimwengu ambapo maendeleo ya kiteknolojia hayalala kamwe. Mfanyabiashara wa bidhaa husaidia kufafanua uzoefu na interface ya bidhaa (pia inajulikana kama 'User Experience' au 'UX' na 'User Interface' au 'UI') wakati wa kufafanua chapa na mkakati wa uuzaji kuzunguka bidhaa hizo. Kimsingi, ni kuunda brand na kutekeleza kwamba utambulisho kupitia kila awamu ya bidhaa au huduma ya maisha na mkakati wa kubuni - aesthetically, experientially, tactile, ergonomically, na kiteknolojia kuzungumza, bila shaka. - Jamii: Majaribio ya Maombi - Mteja: Kers - Mahali: USA - Tarehe ya Kukamilika: 2018 - Thamani ya Mradi: 50k - Mananer: Skermset - Mbuni: Istiak