There is a lot of talk about sustainability in fashion these days but the fact is that the industry isn’t doing enough to reduce its carbon footprint. According to a report by The Global Fashion Agenda and Boston Consulting Group titled Pulse of the Fashion Industry published in 2019, “fashion companies are not implementing sustainable solutions fast enough to counterbalance negative environmental and social impacts of the rapidly growing fashion industry”. This means the industry will fail to meet global sustainability goals outlined by the United Nations and the Paris Agreement.
According to the Fashion Transparency Index 2019 report, “global textile production emits 1.2 billion tons of greenhouse gases annually” and “our clothing consumption is expected to double by 2030.”
Fashion companies need to move faster to implement change or the gap between industry growth and sustainable development goals will widen. “We need to reduce global carbon emissions by 45% from 2010 levels by 2030 if global warming is to be limited to a 1.5 degree increase and a net zero carbon emissions are to be reached by 2050” (Pulse of the Fashion Industry).
Failure to do so will have “a dire effect on the long-term environmental, social and financial prosperity of the industry and planet” (Pulse of the Fashion Industry). No doubt that innovation and technology will be needed to help implement the change but I believe that we all can be part of the impetus.
Our goal is to educate the consumer to make informed decisions about what you are buying.
Choosing products that are sustainably made and brands that seek to reduce their environmental impact will force the industry to change.
Kuna mazungumzo mengi juu ya uendelevu katika mitindo siku hizi lakini ukweli ni kwamba sekta hiyo haifanyi vya kutosha kupunguza alama yake ya kaboni. Kulingana na ripoti ya The Global Fashion Agenda na Boston Consulting Group yenye jina la Pulse of the Fashion Industry iliyochapishwa mnamo 2019, kampuni za mitindo hazitekelezi suluhisho endelevu haraka vya kutosha kusawazisha athari mbaya za mazingira na kijamii za tasnia ya mitindo inayokua haraka. Hii inamaanisha sekta hiyo itashindwa kufikia malengo ya kimataifa ya uendelevu yaliyoelezwa na Umoja wa Mataifa na Mkataba wa Paris. Kulingana na ripoti ya Fashion Transparency Index 2019, uzalishaji wa nguo ulimwenguni hutokeza tani 1.2 za gesi za chafu kila mwaka na matumizi yetu ya nguo inatarajiwa kuongezeka mara mbili ifikapo 2030. "Tunahitaji kupunguza uzalishaji wa kaboni kwa asilimia 45 kutoka viwango vya mwaka 2010 hadi 2030 ikiwa joto la dunia litazuiwa kuongezeka kwa digrii 1.5 na uzalishaji wa kaboni wa sifuri utafikiwa kufikia 2050 "" (Pulse of the Fashion Industry)." Kushindwa kufanya hivyo itakuwa na "athari mbaya juu ya ustawi wa muda mrefu wa mazingira, kijamii na kifedha wa sekta na sayari" (Pulse of the Fashion Industry). Hakuna shaka kwamba uvumbuzi na teknolojia zitahitajika kusaidia kutekeleza mabadiliko lakini ninaamini kwamba sisi sote tunaweza kuwa sehemu ya msukumo. Lengo letu ni kuwafundisha watumiaji kufanya maamuzi sahihi kuhusu kile wanachoweza kununua. Kuchagua bidhaa ambazo zimetengenezwa kwa njia endelevu na chapa ambazo zinatafuta kupunguza athari zao za mazingira zitawalazimisha tasnia kubadilika.