Conditions of Use
Table of Contents
- Part I: Getting Started
- Part II: Survey Analysis
- Part III: Content Analysis
- Part IV: Experimental Analysis
- Part V: Summary and Conclusions
Ancillary MaterialSubmit ancillary resource
About the Book
Science has great potential to benefit society, but this potential comes with risks as well. Directed at introductory level social science and humanities majors, this textbook teaches the rules and limits of social science methods. Reisner starts from the assumption that it is not necessary to be able to do research to read and judge the soundness of research publications. The chapters guide students through an explicit set of rules for reading research articles developed from three common research methods: content analysis, survey research, and experimental method.
About the Contributors
Ann Reisner is a emeritus professor at the University of Illinois at Urbana-Champaign, USA. Her research and teaching focus on mass media and social movements, particularly those concerned with environmental and agricultural issues, and barefoot media policy, how to develop active public pressure to resolve media use issues. She has over 70 publications and reports, including publications in American Sociological Review, Rural Sociology, Journalism Quarterly and American Behavioral Scientist. Her monographs, include texts on using research to develop media policies and barefoot media policy. She is currently working on Watching the Environment: Inserting Film into the Web of Media Activism. Her teaching areas are media effects, environmental communications, and the sociology of the press.
"Mtazamo wa ""Mtazamo wa Utafiti"" - Sehemu ya I: Kuanza - Sehemu ya II: Uchambuzi wa Utafiti - Sehemu ya III: Uchambuzi wa Maudhui - Sehemu ya IV: Uchambuzi wa Majaribio - Sehemu ya V: muhtasari na hitimisho vifaa vya ziada - Submit rasilimali ya ziada kuhusu kitabu - Sayansi ina uwezo mkubwa wa kufaidika jamii, lakini uwezekano huu huja na hatari pia." Ili kuelekezwa kwa kiwango cha utangulizi sayansi ya kijamii na masomo ya kibinadamu, kitabu hiki cha masomo hufundisha sheria na mipaka ya mbinu za sayansi ya kijamii. Reisner anaanza kutoka dhana kwamba si muhimu kuwa na uwezo wa kufanya utafiti kusoma na kuhukumu uaminifu wa machapisho ya utafiti. Sura hizi zinawaongoza wanafunzi kupitia seti ya sheria za wazi za kusoma makala za utafiti zilizotengenezwa kutoka kwa mbinu tatu za kawaida za utafiti: uchambuzi wa yaliyomo, utafiti wa uchunguzi, na mbinu ya majaribio. Ann Reisner ni profesa emeritus katika Chuo Kikuu cha Illinois katika Urbana-Champaign, Marekani. Utafiti wake na ufundishaji unazingatia vyombo vya habari na harakati za kijamii, haswa zile zinazohusiana na masuala ya mazingira na kilimo, na sera ya vyombo vya habari vya miguu, jinsi ya kuendeleza shinikizo la umma la kuamua masuala ya matumizi ya vyombo vya habari. Ana zaidi ya machapisho na ripoti 70, ikiwa ni pamoja na machapisho katika American Sociological Review, Rural Sociology, Journalism Quarterly na American Behavioral Scientist. Monographs yake, ni pamoja na maandishi juu ya kutumia utafiti kuendeleza sera za vyombo vya habari na sera za vyombo vya habari bila miguu. Hivi sasa anafanya kazi kwenye Kuangalia Mazingira: Kuingiza Filamu katika Mtandao wa Utendaji wa Vyombo vya Habari. Maeneo yake ya kufundisha ni athari za vyombo vya habari, mawasiliano ya mazingira, na jamii ya vyombo vya habari.