GPS stands for global positioning system, a satellite-based navigation system that pinpoints any three-dimensional position, to within about a meter of accuracy, anywhere on Earth. Made up of a network of 24 satellites orbiting the Earth, GPS not only provides users with precise location data within seconds, but also guides users to their locations with turn-by-turn directions. The power of GPS is in its ability to inform users about where they are, where they want to be, and the best route to get them there.
The source of a GPS's accuracy comes from 24 satellites that transmit signals to receivers as they orbit the Earth twice a day; the receivers on Earth intake these signals and use them to triangulate a user's exact location. By comparing the time a signal was transmitted by a satellite to the time it was received, a receiver can determine how far away the satellite is; for example, the longer it takes the signal to reach the receiver, the farther away the satellite is.
Yext specializes in digital knowledge management, by managing and delivering accurate facts about businesses to consumers in real time. Users rely so heavily on GPS because it immediately directs them to the places they need to go so they can do the things they need to get done, and Yext provides this same sense of reliability to businesses who publish their business listings online. On behalf of its clients, Yext controls business data in its Knowledge Graph to ensure that every business listing online is accurate, up to date, and consistent across all publishers and directories.
If a GPS is supplied with inaccurate location information, the user will not only be guided to the wrong destination, but will be unable to complete his or her tasks and will likely never rely on a GPS to direct them again. Similarly if a business listing supplied a customer with inaccurate information — like its address, hours, or contact info — the customer would be delivered to the wrong location, at the wrong time, and would not be able to complete their task. This inaccurate listing would cause frustration, confusion, and ultimately, a loss in sales, customer loyalty, and customer retention. But with Yext, businesses can avoid misinforming and misdirecting potential customers, boost their in-store sales, and increase consumer trust and loyalty.
GPS ni kifupi cha Global Positioning System (GPS), mfumo wa urambazaji unaotegemea satelaiti ambao unaonyesha nafasi yoyote ya pande tatu, kwa karibu mita moja ya usahihi, mahali popote duniani. Pamoja na kuwa na satellite 24 zinazozunguka dunia, GPS inatoa watumiaji data sahihi ya eneo ndani ya sekunde chache, lakini pia inawaongoza watumiaji kwenye maeneo yao na mwelekeo wa zamu kwa zamu. GPS ina uwezo wa kuwajulisha watumiaji wako wapi, wapi wanataka kuwa, na njia bora ya kufika huko. GPS inategemea satellite 24 ambazo zinatuma ishara kwa vipokezi vinavyozunguka dunia mara mbili kwa siku, na vipokezi vya dunia vinatumia ishara hizo kuamua eneo la mtumiaji. Kwa kulinganisha wakati wa kupokea ishara na wakati wa kupeleka, kipaza sauti chaweza kujua umbali wa satellite, kwa mfano, muda mrefu ishara itachukua kufikia kipaza sauti, ndivyo satellite ilivyo mbali zaidi. Yext ni mtaalamu katika usimamizi wa maarifa ya dijiti, kwa kusimamia na kutoa ukweli sahihi juu ya biashara kwa watumiaji kwa wakati halisi. Watumiaji hutegemea sana GPS kwa sababu inawaelekeza mara moja kwenye maeneo wanayohitaji kwenda ili waweze kufanya mambo wanayohitaji kufanya, na Yandex hutoa hisia hiyo hiyo ya kuaminika kwa biashara ambazo huchapisha orodha zao za biashara mtandaoni. Kwa niaba ya wateja wake, Yext inasimamia data ya biashara katika Grafu yake ya Ujuzi ili kuhakikisha kwamba kila orodha ya biashara mtandaoni ni sahihi, ya kisasa, na thabiti katika wachapishaji wote na orodha. Ikiwa GPS imewekwa na habari isiyo sahihi ya eneo, mtumiaji ataelekezwa kwa marudio yasiyofaa, lakini hataweza kukamilisha kazi zake na labda hataamini tena GPS. Vivyo hivyo ikiwa orodha ya biashara ilitoa mteja na habari isiyo sahihi - kama anwani yake, masaa, au habari ya mawasiliano - mteja angepelekwa mahali pabaya, wakati usiofaa, na hangeweza kukamilisha kazi yao. Orodha hii isiyo sahihi ingesababisha kukata tamaa, kuchanganyikiwa, na hatimaye, hasara katika mauzo, uaminifu wa wateja, na uhifadhi wa wateja. Lakini kwa Yext, biashara zinaweza kuepuka kutoa habari zisizo sahihi na kuelekeza wateja wa uwezekano, kuongeza mauzo yao ya duka, na kuongeza uaminifu na uaminifu wa watumiaji.