The official campaign period is determined by the electoral calendar and generally begins one month before voting day. A campaign's length plays a critical role in the ability of the candidate to get their message out to the general public. Shorter campaign periods typically benefit political incumbents and established parties. Longer campaigns allow lesser-known candidates and parties to better prepare and inform voters. However, a longer campaign period requires more resources to sustain and distribute the campaign's messages to voters.
The length of the campaign depends on the type of election. In general, an Election campaign in India lasts about one month. After the official campaign, it is not uncommon for the contestant to spend a few days preparing for the election, while others choose to work during the official campaign period. Generally, a short campaign period will favor the incumbent and established parties, while a long one will give the less-known party or candidate time to prepare and inform voters.
Kipindi rasmi cha kampeni huamuliwa na kalenda ya uchaguzi na kwa ujumla huanza mwezi mmoja kabla ya siku ya kupiga kura. Urefu wa kampeni hucheza jukumu muhimu katika uwezo wa mgombea kupata ujumbe wao kwa umma kwa ujumla. Kipindi kifupi cha kampeni kwa kawaida hufaidika na wanasiasa na vyama vilivyoanzishwa. Kampeni ndefu zaidi huruhusu wagombea na vyama visivyojulikana kujitayarisha vizuri na kuwajulisha wapiga kura. Hata hivyo, kipindi kirefu cha kampeni inahitaji rasilimali zaidi ili kudumisha na kusambaza ujumbe wa kampeni kwa wapiga kura. Urefu wa kampeni hutegemea aina ya uchaguzi. Kwa ujumla, kampeni ya uchaguzi nchini India huchukua karibu mwezi mmoja. Baada ya kampeni rasmi, ni kawaida kwa mgombea kutumia siku chache kuandaa uchaguzi, wakati wengine kuchagua kufanya kazi wakati wa kampeni rasmi. Kwa ujumla, kipindi kifupi cha kampeni kitasaidia vyama vilivyo na nguvu, wakati kipindi kirefu kitatoa chama au mgombea asiyejulikana muda wa kuandaa na kuwajulisha wapiga kura.