Pete Misner, Principal at Canyon Creek Elementary in Bothell, Washington states, "I think storytelling is crucial to working with data of any kind because it has a conclusion. It leads to a next action—a call to action. It has a purpose."
Cheryl Phillips, Hearst Professional in Residence at Stanford University adds, "It’s interesting about storytelling and why it has such an impact. And I think it's because it really makes a personal connection. If you can find a personal connection in a vast amount of information, and then relate that to a person, they get it. And all of a sudden, they remember it more effectively. And the same thing happens with visualization.
Emotion is a really important tool and you can get at it in all kinds of ways. If you are just doing narrative storytelling, you might do it through a really poignant quote or a description of a person. In visualization, you can do it through color and also a sense of where you are in a place."
"There’s been a lot of research in data visualization that’s been focused on exploration or analysis of data—but there’s a third part to it after exploration and analysis and that is the presentation of the data," says Robert Kosara, Research Scientist at Tableau Software. "And that’s very important because you want people to actually take action."
"Pete Misner, Mkurugenzi wa Shule ya Msingi ya Canyon Creek huko Bothell, Washington, anasema, ""Nafikiri hadithi ni muhimu kwa kufanya kazi na data ya aina yoyote kwa sababu ina hitimisho.""" Inaongoza kwa hatua inayofuata - wito wa kutenda. Ina kusudi". Cheryl Phillips, Hearst Professional in Residence katika Chuo Kikuu cha Stanford anaongeza, "Ni ya kuvutia kuhusu hadithi na kwa nini ina athari kama hiyo. Na nadhani ni kwa sababu kweli hufanya uhusiano wa kibinafsi. Kama unaweza kupata uhusiano wa kibinafsi katika kiasi kikubwa cha habari, na kisha kuhusiana kwamba kwa mtu, wao kupata. Na ghafula, wanakumbuka kwa ufanisi zaidi. Na jambo hilohilo hutokea kwa uonekano. Hisia ni chombo muhimu sana na unaweza kuipata kwa njia nyingi. Ikiwa unafanya hadithi ya hadithi, unaweza kufanya hivyo kupitia nukuu ya kuvutia sana au maelezo ya mtu. Katika uonekano, unaweza kufanya hivyo kupitia rangi na pia hisia ya mahali ulipo katika mahali. " "Kulikuwa na utafiti mwingi katika taswira ya data ambayo imekuwa ililenga utafutaji au uchambuzi wa data lakini kuna sehemu ya tatu baada ya utafutaji na uchambuzi na hiyo ni uwasilishaji wa data", anasema Robert Kosara, Mtafiti wa Sayansi katika Programu ya Tableau. "Na hiyo ni muhimu sana kwa sababu unataka watu kwa kweli kuchukua hatua".