What is 'SEO'
Definition: SEO or Search Engine Optimisation is a method used to increase a Web property’s (or a website’s) searchability. SEO techniques are used to make Web properties search engine friendly so that the links to corresponding websites appear on the top of results when a user searches for terms related to that Web property.
Description: Search engines are website tools which are responsible to search information on the Internet. They are utilised for looking up any information on the world wide web. Search engines usually look for multiple parameters of a Web property, and over time have developed complex logic or algorithm that works to search and shows results to the user. Search engines are extremely popular and hence are excellent sources of free traffic. Since the results that appear are extremely relevant to a user, such traffic sometimes is the ultimate source through which websites obtain traffic. Whenever someone adds a query in a search engine, there are several activities that the search engine performs to deliver results. Search engines like Google usually read all pages on the Web (called crawling) and index the results into various categories of user search parameters. Results are shown to the user accordingly, depending on the term searched by a user. The search term entered by the user is called a “keyword”. SEO techniques are responsible to make a website search engine algorithm friendlly, so that traffic coming from search can be maximised. The entire process of search engine optimization can be divided into two functions: on-page, and off-page optimization. On page SEO optimization involves a number of adjustments to the actual page, which may include changes in HTML and content. Richer content, which pertains to user search terms, with optimized titles, descriptions, appropriate meta tags, proper URL structures, text formatting, image optimization and user friendly navigation is utilised. Off-page optimization refers to backlinks (links pointing to the site on which SEO us being applied to, from other websites), social media and social bookmarking. To gauge the value of a Web property against a search term, engines take in indications on social media sites, active discussions and forum sites etc to add weight to results. Off page SEO gives a very good indication to search engines on how the world (other websites and users) perceives the particular website. The useful websites are more likely to have references (links) from other websites; comparatively more mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users. Major search engine companies like Yahoo!, Google, Bing, etc are always in the tussle of being more logical, accurate and relevant. To do so, they regularly keep changing their algorithms. From a SEO perspective, one has to be updated on these changes so that one can increase a website’s search engine friendliness.
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Nini ni 'SEO' Ufafanuzi: SEO au Search Engine Optimization ni mbinu kutumika kuongeza Web mali <unk>s (au tovuti <unk>s) searchability. SEO ni mbinu ya kufanya mali ya mtandao injini ya utafutaji ya kirafiki ili viungo vya tovuti zinazolingana kuonekana juu ya matokeo wakati mtumiaji anatafuta maneno yanayohusiana na mali hiyo ya mtandao. Maelezo: Injini za utafutaji ni zana za tovuti ambazo zinawajibika kutafuta habari kwenye mtandao. Wao ni kutumika kwa ajili ya kuangalia juu ya habari yoyote juu ya mtandao wa dunia nzima. Injini za utafutaji kwa kawaida hutafuta vigezo vingi vya mali ya wavuti, na kwa muda mrefu zimebuni mantiki ngumu au algorithm ambayo inafanya kazi kutafuta na kuonyesha matokeo kwa mtumiaji. Injini za utafutaji ni maarufu sana na kwa hiyo ni vyanzo bora vya trafiki ya bure. Kwa kuwa matokeo ya wavuti yanaonekana kuwa muhimu sana kwa mtumiaji, trafiki kama hiyo wakati mwingine ni chanzo cha mwisho ambacho tovuti hupata trafiki. Wakati wowote mtu anaongeza swali katika injini ya utafutaji, kuna shughuli kadhaa ambazo injini ya utafutaji hufanya ili kutoa matokeo. Injini za utafutaji kama Google kawaida husoma kurasa zote kwenye wavuti (inaitwa kutambaa) na index matokeo katika makundi mbalimbali ya vigezo vya utafutaji wa mtumiaji. Matokeo yanaonyeshwa kwa mtumiaji ipasavyo, kulingana na neno lililotafutwa na mtumiaji. Neno la utafutaji lililoingizwa na mtumiaji huitwa <unk>keyword<unk>. SEO ni njia ya kufanya tovuti ya injini ya utafutaji algorithm-friendly, hivyo trafiki kutoka utafutaji inaweza kuwa maximized. Mchakato mzima wa utafutaji injini optimization inaweza kugawanywa katika kazi mbili: juu ya ukurasa, na nje ya ukurasa optimization. SEO optimization ya ukurasa inahusisha marekebisho kadhaa kwa ukurasa halisi, ambayo inaweza kujumuisha mabadiliko katika HTML na maudhui. Maudhui ya utajiri, ambayo inahusiana na maneno ya utafutaji wa mtumiaji, na vichwa vilivyoboreshwa, maelezo, vitambulisho vinavyofaa vya meta, muundo sahihi wa URL, muundo wa maandishi, uboreshaji wa picha na urambazaji wa kirafiki wa mtumiaji hutumiwa. Off-page optimization inahusu backlinks (viungo vinavyoelekeza kwenye tovuti ambayo SEO inatumiwa, kutoka kwa tovuti nyingine), media ya kijamii na bookmarking ya kijamii. Ili kupima thamani ya mali ya mtandao dhidi ya neno la utafutaji, injini huchukua dalili kwenye tovuti za mitandao ya kijamii, majadiliano ya kazi na tovuti za jukwaa, nk, kuongeza uzito kwa matokeo. Off-page SEO hutoa ishara nzuri sana kwa injini za utafutaji juu ya jinsi ulimwengu (maeneo mengine ya wavuti na watumiaji) unavyoona tovuti maalum. Tovuti muhimu ni uwezekano mkubwa wa kuwa na marejeleo (viungo) kutoka tovuti nyingine; kwa kulinganisha kutaja zaidi kwenye vyombo vya habari vya kijamii (Facebook anapenda, tweets, Pins, +1 <unk>s nk.) Inawezekana zaidi kuwa na bookmark na kushirikiana na jamii ya watumiaji wenye mawazo sawa. Kampuni kubwa za injini za utafutaji kama Yahoo, Google, Bing, nk daima ziko katika mapambano ya kuwa na mantiki zaidi, sahihi na muhimu. Ili kufanya hivyo, wao mara kwa mara kuweka kubadilisha algorithms yao. Kutoka kwa mtazamo wa SEO, mtu lazima asasishwe juu ya mabadiliko haya ili mtu aweze kuongeza urafiki wa injini ya utafutaji wa wavuti. Takwimu za INSACOG zinaonyesha kuwa visa 20 vya COVID-19 vya JN1 vimepatikana nchini kote, na 18 vimepatikana huko Goa na moja kila moja huko Kerala na Maharashtra. Serikali ya India imewaomba majimbo na maeneo ya Umoja wa Mataifa kuwa macho kwa muda mrefu wakati wa kuongezeka kwa visa vya COVID-19 na kugundua aina mpya ya JN1 nchini. """Kuhakikisha sheria za biashara ya haki katika masoko ya dijiti na maeneo yanayoibuka kama AI, biotech ni changamoto: MCA Sexy: Wizara inaendesha majadiliano juu ya kuwa na sheria ya ushindani wa dijiti na kamati iliyoundwa kwa kusudi hilo imefanya safu ya mashauriano na inaangalia mambo mbalimbali." """Kukuza ushirikiano juu ya masuala ya ushindani kati ya nchi za BRICS itakuwa na matokeo mazuri ya kimataifa,"" alisema Govind, akisema sheria na sera za ushindani zinakabiliwa na changamoto nyingi katika mazingira ya leo yanayobadilika haraka." "Kutoka kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoweza"" kwa ""Kutoka kwa Kutoka kwa Kutoka.""" Hapa kuna vidokezo na majibu ya fumbo la leo la Oktoba 11. Endelea kutafakari ili usome kile unachohitaji. Yen iliongezeka kwa asilimia 0.8 katika kipindi kimoja, ikifikia kiwango cha juu cha 146.66 kwa dola katika biashara ya mapema ya Asia, ikiongezwa na maoni ya mwisho wa wiki kutoka Ueda kwamba benki kuu inaweza kumaliza sera yake ya kiwango cha riba cha hasi wakati kufikia lengo lake la mfumuko wa bei ya 2% iko karibu. "Wordle: ""Kuna majibu ya 30 ya Agosti"" - Wordle ni nje na puzzle nyingine ya kuvutia.Hapa ni vidokezo na jibu sahihi kukusaidia kupitia." "Wordle leo: ""Kuna kitu kingine cha kushangaza kuhusu ""Wordle"" - ni nini?" Kupata vidokezo, jibu hapa ili kuendelea na alama yako ya kushinda. SEBI imepiga marufuku kampuni ya ZEEL ya kuendeleza kwa makosa ya kufichua, na pia imepiga marufuku kampuni ya Cyquater Media Services, kampuni ya kuendeleza ya ZEEL Entertainment Enterprises Ltd (ZEEL), kwa makosa fulani ya kufichua. Cyquator imepigwa faini ya Rs 4 lakh kwa kushindwa kutoa taarifa za kutosha kuhusu biashara fulani katika hisa za ZEL. "Kama ""kitengo cha ujuzi wa ndani"" cha wafanyikazi wa kwanza, ujuzi wa ndani unazidi kuwa muhimu katika sekta ya ajira, kwani kampuni zinathamini wafanyikazi ambao ni rahisi kubadilika, kubadilika na wana ujuzi mkubwa wa mahusiano ya kibinafsi." Deloitte inakadiria kuwa theluthi mbili ya kazi zote zitahitaji kazi zenye ujuzi wa kina ifikapo 2030. "Hizi ni ""soft skills"" sita ambazo zinahitajika katika kazi ya leo: ushirikiano, uamuzi, ubunifu, mawasiliano ya nguvu, uwezo wa kubadilika, na akili ya hisia." "Kikahawa cha ""Thai Food Near Me"" cha New York kinajulikana sana na watu wengi duniani, lakini ni maarufu sana kwa kuwa ni mojawapo ya mikahawa ya karibu zaidi ya Thailand." "Picha ya jina la mgahawa huo imeenea sana kwenye Twitter, na maandishi, ""Mchezo wa SEO ni nguvu sana.""" Baada ya ujumbe huo, tweet hiyo ilipata maoni zaidi ya milioni 2.8 na watumiaji wa mtandao walitoa maoni juu ya jinsi mgahawa huo ulivyovunja kanuni ya SEO. Mafunzo matano ya muda mfupi ya mahitaji ya kuongeza ujuzi wako katika 2023 Ili kubaki muhimu katika soko la kazi linaloendelea, kuboresha ujuzi ni muhimu. Kwa mujibu wa ripoti ya World Economic Forum, asilimia 40 hadi 50 ya wafanyakazi watahitaji mafunzo ya juu na mafunzo ya upya ifikapo mwaka 2025 kutokana na kuongezeka kwa matumizi ya vifaa vya kiufundi. Mafunzo ya kitaaluma yanayohitajiwa ambayo yanaweza kuongeza matarajio ya kazi na kuwafanya wawe na ushahidi wa siku zijazo ni pamoja na uuzaji wa dijiti na mawasiliano, kujifunza mashine, SEO, hacking ya maadili, na sayansi ya data.