The amount of data being stored is increasing exponentially. And with it increases the risks and issues with data storage, for both retailers and consumers.
- Storage space: Data needs to stored somewhere, leaving data owners no option but to invest in high tech servers or cloud storage. For in house storage, IT teams need appropriate hardware infrastructure such as servers, storage devices, power systems, network connectivity, suitable environment, floor space, equipment racks etc. This can be costly and overwhelming. For third-party storage solutions, data owners must partner with a highly reliable data storage service where they can access the data as needed without the fear of data being altered, deleted, corrupt, or stolen.
- Costs: As data sets grow, so does the cost of storing it. Storage can often cost retailers a big chunk of the IT departments budget. Even with cloud storage there is network costs, transaction fees, data management, data security, and data backup costs to name a few.
- Corruption: Any form of data can be corrupted by stray particles or electromagnetic interference. Or data can naturally degrade overtime even with the highest level of protection. Professional help is required to recover corrupt data, which can cost retailers time and money.
- Security: Data storage comes with the responsibility of keeping the data safe from unauthorised access. Encryption is also important to prevent alteration and theft of data.
Consumers are becoming increasingly aware of data sharing practices and targeting marketing. As a result, they are educating themselves on data-privacy rights and protections.
A survey by McKinsey reveals that only 18% of participants trust retail with their personal data. Thus, consumers are being more intentional about the type of data they share and are more likely to share data if it is relevant to the product.
Companies taking thoughtful approach to data and keeping it safe will be given permission to collect consumer data as consumers now have greater control over their personal data thanks to built-in cookie blockers, ad-blockers, and incognito browsers – the latter already being used by 40% of global internet users.
The lack of trust stems from the high-profile consumer-data breaches such as British Airways in 2018, Alibaba in 2019, and Yahoo in 2017. 87% of people will not share data with companies they have security concerns about; and 71% will stop doing business with companies that share personal data without permission.
Kiasi cha data inayohifadhiwa kinazidi kuongezeka kwa kasi. Na kwa hivyo huongeza hatari na maswala ya kuhifadhi data, kwa wauzaji na watumiaji. - Nafasi ya kuhifadhi: Takwimu zinahitaji kuhifadhiwa mahali fulani, na kuacha wamiliki wa data hakuna chaguo ila kuwekeza katika seva za teknolojia ya juu au kuhifadhi wingu. Kwa ajili ya kuhifadhi ndani ya nyumba, timu za IT zinahitaji miundombinu ya vifaa kama vile seva, vifaa vya kuhifadhi, mifumo ya umeme, muunganisho wa mtandao, mazingira sahihi, nafasi ya sakafu, racks za vifaa, na kadhalika. Hilo laweza kuwa ghali na lenye kulemea. Kwa ufumbuzi wa kuhifadhi wa mtu wa tatu, wamiliki wa data lazima washirikiane na huduma ya kuhifadhi data ya kuaminika sana ambapo wanaweza kupata data kama inahitajika bila hofu ya data kubadilishwa, kuondolewa, kuharibika au kuibiwa. - Gharama: Kama seti ya data kukua, hivyo hufanya gharama ya kuhifadhi yake. Uhifadhi mara nyingi unaweza gharama wauzaji sehemu kubwa ya bajeti ya idara za IT. Hata na kuhifadhi wingu kuna gharama za mtandao, ada ya shughuli, usimamizi wa data, usalama wa data, na gharama za kuhifadhi data kwa jina la chache. - Ufisadi: Aina yoyote ya data inaweza kuharibiwa na chembechembe stray au kuingiliwa umeme. Data inaweza kuharibika kwa muda mrefu hata na kiwango cha juu cha ulinzi. Msaada wa kitaalamu unahitajika ili kurudisha data zilizoharibiwa, ambazo zinaweza kugharimu wauzaji wakati na pesa. - Usalama: Uhifadhi wa data huja na jukumu la kuweka data salama kutoka kwa upatikanaji usioidhinishwa. Encryption pia ni muhimu ili kuzuia mabadiliko na wizi wa data. Watumiaji wanakuwa na ufahamu zaidi wa mazoea ya kushiriki data na kulenga uuzaji. Kama matokeo, wao ni kuelimisha wenyewe juu ya haki za data-usiri na ulinzi. Uchunguzi wa McKinsey unaonyesha kuwa asilimia 18 tu ya washiriki wanaamini data zao za kibinafsi. Kwa hivyo, watumiaji wana nia zaidi juu ya aina ya data wanayoshiriki na wana uwezekano mkubwa wa kushiriki data ikiwa inahusiana na bidhaa. Kampuni zinazotumia mbinu ya kufikiria data na kuifanya iwe salama zitapewa ruhusa ya kukusanya data ya watumiaji kwani watumiaji sasa wana udhibiti mkubwa juu ya data zao za kibinafsi shukrani kwa vizuizi vya kuki vilivyojengwa, vizuizi vya matangazo, na vivinjari vya kujificha - vya mwisho tayari vinatumiwa na 40% ya watumiaji wa mtandao wa ulimwengu. Uharibifu huo unatokana na uvunjaji wa data ya watumiaji kama vile British Airways mnamo 2018 na Alibaba mnamo 2019 na Yahoo mnamo 2017. "Kama matokeo, asilimia 87 ya watu hawatashiriki data na kampuni ambazo wana wasiwasi wa usalama, na asilimia 71 wataacha kufanya biashara na kampuni ambazo zinashiriki data za kibinafsi bila ruhusa yao."""