Senior High School Students’ Purchase of Environment-Friendly Products
Keywords:Environment- Friendly Products, Business
The study focuses on the behaviors of the Senior High School students in St. Mary’s College, Quezon City, specifically on purchasing environment-friendly products and being aware of their being eco-friendly. The study also aims to check on awareness of companies that market products to be eco-friendly and how students can recognize greenwashing, making it difficult to determine an environment-friendly product’s benefit and authenticity. There were 60 respondents from Senior High School students of St. Mary’s College, and they were selected through stratified random sampling. SHS students consider friendly products if they use recycled products, reuse materials, reduce reliance on natural resources, and use efficient materials. The likeliness of SHS students to purchase eco-friendly products for a lower price and lower quality is most likely, while the likeliness of purchasing them for a higher price and better quality is more likely. SHS students purchase eco-friendly products sometimes. Data shows that students purchase environment-friendly products based on quality over price and check legitimacy and authenticity. Manufacturers can consider creating sustainable and eco-friendly products as young consumers can be their target market.
"Mfano wa ""Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano wa Mfano.""" Utafiti huo pia unakusudia kuangalia juu ya ufahamu wa makampuni ambayo bidhaa za soko kuwa mazingira ya kirafiki na jinsi wanafunzi wanaweza kutambua greenwashing, na kufanya ni vigumu kuamua faida ya bidhaa mazingira ya kirafiki na uhalisi. Wanafunzi 60 kutoka shule ya sekondari ya St. Mary's College walichaguliwa kwa njia ya sampuli ya nasibu. Wanafunzi wa SHS hufikiria bidhaa za kirafiki ikiwa hutumia bidhaa zilizorudishwa, vifaa vya matumizi ya tena, kupunguza utegemezi wa rasilimali za asili, na kutumia vifaa vyenye ufanisi. Wanafunzi wa SHS wana uwezekano mkubwa wa kununua bidhaa za mazingira kwa bei ya chini na ubora wa chini, wakati uwezekano wa kununua kwa bei ya juu na ubora bora ni zaidi. Wanafunzi wa SHS wanunuzi wa bidhaa za mazingira wakati mwingine. Takwimu zinaonyesha kuwa wanafunzi hununua bidhaa zenye uaminifu kwa mazingira kulingana na ubora juu ya bei na kuangalia uhalali na uhalisi. Watengenezaji wanaweza kuzingatia kuunda bidhaa endelevu na za mazingira kama watumiaji wachanga wanaweza kuwa soko lao la lengo.