Digital inclusion is the ability of individuals and communities to access, understand, and use technology in a safe and meaningful way. More often, we hear of digital inclusion and digital equity as social concepts — do citizens have equal access to health tech solutions, for example, and do they have access to the internet in order to participate in society?
But frontline digital inclusion and digital equity for employees are just as important.
Frontline digital inclusion is essential in order to bridge the connection gap between the frontline workforce and the rest of an organization.
By understanding frontline digital inclusion better, we can help create a more equitable global workforce where everyone has access to the tools, resources, and people they need to succeed. In doing so, we encourage increased employee engagement, and unlock productivity and performance for the business, so everybody benefits.
What is digital inclusion?
Before we get into the specifics of frontline digital inclusion, let’s start with some definitions.
Digital inclusion is an important concept in the modern world as access to technology and digital services play an increasingly critical role in people’s lives. It refers to the ability of individuals and communities to access, understand, and use technology in order to take part in society, regardless of their social or economic backgrounds.
On a larger scale, digital inclusion projects serve to create equity where it isn’t already: between those who have access to digital resources and those that don’t. Frontline digital inclusion is one example of this concept in action, as it refers to providing equal opportunities for frontline workforce members to use technology in their daily activities.
Digital inclusion comprises three key areas:
- Digital skills
Digital accessibility refers to the ability of all individuals to access digital content, tools, and services, including those with disabilities, sensory impairments, or neurodiversities.
On a global scale, improving digital access involves a wide range of considerations, such as providing alternative formats of content (such as audio or braille versions), designing websites and applications to be inclusive, and ensuring that digital services can be accessed in different languages or formats.
Digital skills refer to a range of abilities needed to use digital tools, devices, and communications applications effectively. Understanding their purpose and how they can be used to benefit the user also falls under this definition.
Digital education and training initiatives are important for helping people to develop the skills they need to be digitally included. Digital skills are an essential part of being digitally literate in today’s world, allowing individuals to take advantage of all that technology has to offer.
Digital connectivity refers to the ability of individuals to connect to the internet and online services, as well as the infrastructure and internet connection that supports this.
Enabling digital connectivity involved providing internet access in areas where there is none, or setting up public Wi-Fi networks in remote locations. This is particularly crucial in developing countries, where access to the internet can be a huge advantage.
What would digital inclusion look like for the frontline?
Frontline digital inclusion includes everything from having access to devices and software, understanding how they work and how to use them properly, and being able to take advantage of the same digital services as those in higher positions or working at HQ.
Workers should have access to the digital tools needed for their roles, whether their job is desk-based or not. When frontline employees have digital equity, they are able to better perform their daily work tasks using relevant software and mobile-optimized platforms.
Language is particularly important to consider here. Frontline environments like healthcare are becoming more divergent and employees are speaking a broader range of languages between themselves and with their patients. Any technology provided to them has to be easily translated to avoid crucial messages being missed.
Digital skills can be thought of in two ways when it comes to frontline digital inclusion.
One: is the tool intuitive for the frontline or has it been designed with desk-based workflows in mind?
And two: are frontline employees being offered relevant training, onboarding, and support for the digital tools provided?
You might need to create additional resources for improving digital skills, such as tutorials, videos, and webinars. You can also direct them to key employee engagement champions who can empower them to use their new tech effectively.
Connecting your organization from the C-Suite to the frontline brings about a huge wealth of benefits, from ‘soft’ benefits like belonging and inclusion, to ‘hard’ benefits like the effective flow of information and a faster time to response.
Mobile-first digital technologies — like accessible and engaging frontline employee apps — help ensure your teams stay connected in-field and are able to access everything they need.
The digital divide: understanding frontline digital exclusion
By now, you’re hopefully as sold on the idea of frontline digital inclusion as we are. It’s not only an ethical imperative, but a business one too.
So what’s currently stopping digital equity on the frontline? Why are so many frontline workers experiencing digital exclusion?
Frontline teams typically lack access to the digital resources needed to perform their roles. They may also be offered existing tools and services that fail to meet their needs. Digital inclusion barriers may come from a lack of familiarity or understanding of how to use the tools, a lack of technological infrastructure, or simply limited access to devices and software while working in the field.
To put the problem into numbers:
- 34% of frontline healthcare employees can’t easily access workplace systems on their mobile devices
- Nearly 20% of frontline healthcare employees aren’t using their company intranet
- … and two-thirds of that 20% don’t know how to
With a digital divide like this, it's no surprise that frontline organizations are seeing a drop in the usage of and engagement with their digital channels (more on this below).
In short: we have to combat digital exclusion in order to deliver digital inclusion. And at work, that starts with the frontline.
Frontline digital exclusion in action
Digital exclusion wastes time and money. It can also be a serious contributing factor to employee disengagement.
- At home health provider Elara Caring, employees were choosing to drive up to an hour each way to collect their paystubs in person as it was too difficult to access this information online
- For the same employees, a lack of communication between head office and the teams in the field left them feeling unsupported and disconnected
- Transport provider Stagecoach hired a full-time role just to manage platform password reset requests from frontline employees
See how Elara Caring and Stagecoach achieved frontline digital inclusion with Blink’s frontline employee app today.
We know that bridging this digital divide adds value.
Organizations with the highest degrees of digital connectivity and empowerment are able to grow in ways that other businesses can’t. Here’s why…
Why is digital inclusion important for frontline teams?
How digital exclusion impacts frontline engagement
- Feelings of exclusion negatively impact employee engagement and therefore care and commitment
- It becomes difficult to understand frontline employee engagement. Paper-based employee engagement surveys go unanswered and unanalyzed — and if you can’t understand engagement, you can’t improve it either
How digital exclusion impacts frontline performance
- Employees will naturally drift away from your business objectives and mission statement when kept at a digital distance
- Frontline staff become less invested in their day-to-day activities and more burnt out, negatively impacting performance.
- With fewer development opportunities due to digital exclusion, frontline workers don’t feel motivated to take on new roles or responsibilities and their growth becomes stunted
How digital exclusion impacts frontline profitability
- Operations can easily become chaotic and ineffective without an efficient flow of information between co-workers and departments
- Higher costs as recruitment and retention come under threat; the ‘leaky bucket’ of labor supply means that significant funds are deployed to the finding and training of a replacement workforce who might not stick around for long anyway
- Fresh challenges arise around recruiting and retaining new employees as the business loses its reputation as a good place to work
- Disengaged organizations see 23% lower profitability than highly engaged ones, and the longer employees remain in a disengaged state, the harder it is to turn around
How digital exclusion impacts frontline retention
- Digital exclusion can result in rising frustrations, poor employee morale, and low satisfaction due to the lack of adequate tools and resources available
- As 52% of frontline workers claimed they would leave their job over tech tools, it’s clear that these frustrations can have an impact on your employee turnover rate, too
- The average annual employee turnover rate is estimated at 18%, yet some frontline industries and organizations are experiencing much higher turnover levels. US frontline retail employees, for example, have a historic turnover rate of over 60%
Three actionable tips to drive your frontline digital inclusion efforts
Now for the how: here are three actionable tips to consider when driving digital inclusion for your frontline employees.
1. Understand who’s responsible
First and foremost, you must understand who is responsible for driving digital inclusion in your organization. While traditionally this has been the job of the CIO or CTO, it's clear that others in the C-Suite such as Chief Human Resources Officers (CHROs) can have a major role to play.
As one Forbes states:
“Given how technology has infiltrated the entire C-suite, it’s clear that while CTOs and CIOs are still in charge of which technologies to purchase and deploy, their collaboration across departments is expanding. They need input from the entire executive team to ensure their investments match and support the overarching goals of the business and leverage collaboration to have the greatest impact.”
Analysis by Deloitte (pictured below) also explores the role of the C-Suite in managing the hyper-connected workplace. Touching on how CHROs, CIOs, CROs, COOs, and individuals can adjust to the changing world of hyper-connected work, this analysis provides an excellent starting point for organizations to better understand the roles and responsibilities of each C-Suite member.
However, important to remember that true employee techquity requires buy-in and team effort from not just the entire exec team, but also heads of HR/People, Internal Comms, and that all-important first-line manager. In fact, it's crucial to leverage the first-line frontline manager if you are going to succeed with frontline digital inclusion.
A CEO might only spend 6% of their work hours with the frontline, despite these staff members representing up to 80% of their business. Conversely, frontline managers spend the most time with the frontline, yet are often overlooked and undervalued. With first-line knowledge, your inclusion efforts will be much more effective.
With all this in mind, placing responsibility for frontline digital inclusion squarely on the C-Suite is too limiting. It’s important to have a comprehensive strategy in place with clear roles and responsibilities for all stakeholders.
2. Create a frontline digital inclusion strategy
Take inspiration from the UK Government Digital Inclusion Strategy and create a frontline digital inclusion strategy for your organization.
A digital inclusion strategy for the frontline should include a comprehensive assessment of existing technology access and resources available to frontline employees. This assessment should cover areas such as:
- Device availability (i.e., laptops, tablets, and smartphones)
- Internet connection speeds and access to data on your work sites
- Availability of learning and training materials
- Access to technical support
- Any other resources necessary to ensure successful digital integration
Once a comprehensive assessment of existing resources has been completed, your frontline digital inclusion strategy can be created and regularly updated:
- This strategy should include objectives, goals, action plans, and resource requirements necessary to achieve the desired outcomes. Improved employee engagement, enhanced customer service capabilities, and increased productivity are all in reach
- Regular reviews and updates of the strategy are key to its success. Employee engagement KPIs and frontline analytics should be established in order to track progress made against the strategy
- Finally, a successful digital inclusion strategy should include continuing education and training initiatives for frontline staff. These initiatives should focus on upskilling employees in areas such as data security protocols and best practices for the platform you choose.
Check out the digital inclusion checklist at the end of our guide for more strategic guidance.
3. Enable, engage, and understand your frontline
Achieving frontline digital inclusion requires enabling, engaging, and understanding your employees.
By combining the three, you can create an effective frontline digital inclusion strategy that puts your employees on the path to success.
Enabling your frontline with the right technology goes beyond simply providing them with a device and internet connection. It’s about equipping them with tools to succeed in a digitally-connected workplace.
For deskless workers, this might include:
- Content Hub: A central hub that's accessible on the go, storing critical policies, procedures, schedules, and guides in one place
- Digital Forms: Creating and distributing mobile-first digital forms, gathering data, and automating key processes. No hassle. No paper. No IT support tickets
- Single Sign-On: Access to all applications from one single app, without the hassle of remembering usernames and passwords
- Integrations: Integrate your existing tools and apps into new employee tech for intuitive and streamlined use
To receive engagement from your frontline, you have to earn it. This means providing digital tools that encourage engagement, as well as recognizing and rewarding input.
- News Feed: Bring the whole company together with a News Feed that's fun, familiar, and easy to use — you might just reduce time spent on non-core tasks by up to 90%
- Secure Chats: Create an intuitive, seamless communications experience for everyone with secure, mobile-first chats
- Recognition: Provide instant, personalized recognition for every employee, directly to the palm of their hand
- Mandatory Reads: Request acknowledgment of key information to ensure key information has been, received, read, and understood
To truly understand the digital experience of your frontline staff, you have to take the time to get to know them. This means listening, empowering their voice, and understanding how their experience affects their job performance.
- Analytics: Utilize powerful analytics for insight into the people and relationships that make your organization tick
- Surveys: Ditch paper surveys, build trust with your frontline, and get more data with short, regular Pulse surveys designed for higher engagement
Your frontline digital inclusion checklist
Digital inclusion is an important factor in the success of any organization. To measure the success of a digital inclusion strategy, there are certain key points that should be checked:
- Start with user experience: Understand the experience of your frontline staff by listening to and empowering their voice, and understanding how their experience affects job performance
- Offer digital support: Make sure all employees have access to online services, regardless of their digital literacy
- Utilize powerful analytics: Leverage analytics for insight into the people and relationships that make up your organization
- Take surveys and measure engagement: Replace laborious paper surveys with short, regular, mobile-friendly Pulse surveys to gain more data and build trust with employees
- Provide tailored digital tools: Choose tools that are tailored to the needs of your deskless employees, and ensure a seamless user experience
- Offer recognition: Show appreciation for employee performance with rewards, badges, shout-outs, and leaderboards
- Invest in collaboration: Connect employees with one-on-one conversations, secure chats, and team communication tools to foster a culture of collaboration
By following this checklist and leveraging the right digital solutions for your organization, you can make sure that no one is left behind as you strive for greater digital inclusion. With Blink, this is made easier than ever.
Blink. And you bridge the digital divide
Frontline digital inclusion is an important and essential program — and it’s not as complex as it sounds.
By understanding the unique experience of deskless workers, providing access to digital tools tailored to their needs, and listening to and recognizing employee feedback, organizations can ensure that no one is left behind in the digital world.
But remember: not all digital services are created equal. At Blink, we believe in providing a seamless, intuitive user experience for the frontline, which is why our frontline employee app was built with deskless employees in mind.
With features including Secure Chats to News Feeds, Pulse Surveys, and Recognition tools, our employee-first solutions empower organizations to make their frontline staff feel connected and engaged throughout their journey.
Let us help you drive digital inclusion within your organization – get started with Blink today.
Frontline digital inclusion FAQs
What are the three main components of digital inclusion?
The three main components of digital inclusion are accessibility, digital skills, and connectivity. Accessibility ensures that all people are able to access and use digital services, digital skills are developed by teaching users how to navigate and utilize digital tools, while connectivity involves providing individuals with the access they need to experience these digital services.
What is a digital inclusion strategy?
A digital inclusion strategy is an organizational framework designed to ensure that all individuals are able to access and use digital services, regardless of their background or ability. This might include providing accessibility, teaching digital skills, offering support when needed, and ensuring people have access to the internet wherever they are based.
Ujumuishaji wa dijiti ni uwezo wa watu binafsi na jamii kupata, kuelewa, na kutumia teknolojia kwa njia salama na yenye maana. "Kama ilivyoelezwa hapo juu, ""Ujumuishaji wa dijiti na usawa wa dijiti ni dhana za kijamii: Je, raia wana upatikanaji sawa wa suluhisho za teknolojia ya afya, kwa mfano, na wana upatikanaji wa mtandao ili kushiriki katika jamii?" Lakini ujumuishaji wa dijiti wa mstari wa mbele na usawa wa dijiti kwa wafanyikazi ni muhimu sawa. Kujumuisha dijiti ya mstari wa mbele ni muhimu ili kuziba pengo la uhusiano kati ya wafanyikazi wa mstari wa mbele na shirika lote. Kwa kuelewa vizuri ujumuishaji wa dijiti wa mstari wa mbele, tunaweza kusaidia kuunda nguvu ya kazi ya kimataifa ya usawa ambapo kila mtu ana ufikiaji wa zana, rasilimali na watu wanaohitaji kufanikiwa. Kwa kufanya hivyo, tunahimiza ushiriki wa wafanyakazi kuongezeka, na kufungua uzalishaji na utendaji kwa ajili ya biashara, hivyo kila mtu anafaidika. Ujumuishaji wa dijiti ni nini? Kabla hatujaingia katika maelezo maalum ya ujumuishaji wa dijiti wa mstari wa mbele, hebu tuanze na ufafanuzi fulani. Ujumuishaji wa dijiti ni dhana muhimu katika ulimwengu wa kisasa kwani upatikanaji wa teknolojia na huduma za dijiti zina jukumu muhimu zaidi katika maisha ya watu. Uwezo wa watu binafsi na jamii kupata, kuelewa na kutumia teknolojia ili kushiriki katika jamii, bila kujali asili yao ya kijamii au kiuchumi. Kwa kiwango kikubwa, miradi ya ujumuishaji wa dijiti hutumika kuunda usawa ambapo bado haupo: kati ya wale ambao wana ufikiaji wa rasilimali za dijiti na wale ambao hawana. "Ujumuishaji wa dijiti wa ""mstari wa mbele"" ni mfano mmoja wa dhana hii katika hatua, kwani inahusu kutoa fursa sawa kwa wanachama wa wafanyikazi wa mstari wa mbele kutumia teknolojia katika shughuli zao za kila siku." Ujumuishaji wa dijiti unajumuisha maeneo matatu muhimu: Ujuzi wa dijiti Upatikanaji wa dijiti unahusu uwezo wa watu wote kupata yaliyomo dijiti, zana, na huduma, pamoja na wale walio na ulemavu, ulemavu wa hisia, au neurodiversities. Kwa kiwango cha kimataifa, kuboresha upatikanaji wa dijiti inahusisha kuzingatia mbalimbali, kama vile kutoa muundo mbadala wa maudhui (kama vile sauti au Braille matoleo), kubuni tovuti na maombi kuwa pamoja na kuhakikisha kwamba huduma za dijiti inaweza kupatikana katika lugha tofauti au muundo. Ujuzi wa dijiti unahusu uwezo mbalimbali unaohitajika kutumia zana za dijiti, vifaa, na maombi ya mawasiliano kwa ufanisi. Kuelewa kusudi lao na jinsi wanaweza kutumika kwa manufaa ya mtumiaji pia huanguka chini ya ufafanuzi huu. Maendeleo ya elimu na mafunzo ya dijiti ni muhimu kwa kusaidia watu kuendeleza ujuzi wanaohitaji kuingizwa kwa dijiti. Ujuzi wa dijiti ni sehemu muhimu ya kuwa na ujuzi wa dijiti katika ulimwengu wa leo, kuruhusu watu binafsi kuchukua faida ya yote ambayo teknolojia ina kutoa. Uunganisho wa dijiti ni uwezo wa watu binafsi kuunganisha mtandao na huduma za mtandaoni, pamoja na miundombinu na uhusiano wa mtandao unaounga mkono hii. Kuwezesha muunganisho wa dijiti kunahusisha kutoa upatikanaji wa mtandao katika maeneo ambapo hakuna, au kuanzisha mitandao ya umma ya Wi-Fi katika maeneo ya mbali. Hii ni muhimu hasa katika nchi zinazoendelea, ambapo upatikanaji wa mtandao unaweza kuwa na faida kubwa. Ujumuishaji wa dijiti ungeonekanaje kwa mstari wa mbele? Kujumuisha dijiti ya mstari wa mbele ni pamoja na kila kitu kutoka kwa kuwa na upatikanaji wa vifaa na programu, kuelewa jinsi wanavyofanya kazi na jinsi ya kuzitumia vizuri, na kuweza kutumia huduma sawa za dijiti kama wale walio katika nafasi za juu au wanaofanya kazi katika HQ. Wafanyakazi wanapaswa kuwa na upatikanaji wa zana za dijiti zinazohitajika kwa majukumu yao, iwe kazi yao ni ya dawati au la. Wakati wafanyakazi wa mstari wa mbele wana usawa wa dijiti, wanaweza kufanya vizuri kazi zao za kila siku kwa kutumia programu husika na majukwaa yaliyoboreshwa kwa simu. Lugha ni muhimu hasa kuzingatia hapa. Mazingira ya mstari wa mbele kama huduma za afya yanazidi kutofautiana na wafanyikazi wanazungumza lugha mbalimbali kati yao na wagonjwa wao. Teknolojia yoyote inayotolewa kwao lazima itumiwe kwa urahisi ili kuepuka ujumbe muhimu kukosa. Ujuzi wa dijiti unaweza kuonwa kwa njia mbili linapokuja suala la kuingizwa kwa dijiti ya mstari wa mbele. Kwanza: Je, chombo intuitive kwa ajili ya mstari wa mbele au ni iliyoundwa na mtiririko wa kazi ya dawati katika akili? Kwa upande mwingine, wafanyakazi wa mstari wa mbele wanapewa mafunzo, mafunzo, na msaada unaohusiana na zana za dijiti zinazotolewa. Unaweza kuhitaji kuunda rasilimali za ziada kwa ajili ya kuboresha ujuzi wa digital, kama vile mafunzo, video, na webinars. Unaweza pia kuwaelekeza kwa mabingwa muhimu wa ushiriki wa wafanyikazi ambao wanaweza kuwawezesha kutumia teknolojia yao mpya kwa ufanisi. Kuunganisha shirika lako kutoka C-Suite hadi mstari wa mbele huleta utajiri mkubwa wa faida, kutoka kwa faida za "laini" kama uwiano na ujumuishaji, hadi faida za "ngumu" kama mtiririko mzuri wa habari na wakati wa haraka wa kujibu. Teknolojia za dijiti za simu za mkononi - kama vile programu za wafanyikazi wa mstari wa mbele zinazopatikana na zinazohusika - husaidia kuhakikisha timu zako zinaendelea kuunganishwa shambani na zina uwezo wa kupata kila kitu wanachohitaji. The digital divide: understanding frontline digital exclusion By now, youre hopefully as sold on the idea of frontline digital inclusion as we are. Si lazima tu ya kimaadili, bali pia ya kibiashara. Kwa hiyo ni nini kwa sasa kusimamisha usawa digital juu ya mstari wa mbele? Kwa nini wafanyakazi wengi wa mstari wa mbele wanakabiliwa na kutengwa kwa dijiti? Timu za mstari wa mbele kwa kawaida hazina upatikanaji wa rasilimali za dijiti zinazohitajika kutekeleza majukumu yao. Pia wanaweza kutolewa vifaa na huduma zilizopo ambazo hazipatani na mahitaji yao. Vizuizi vya ujumuishaji wa dijiti vinaweza kutokea kutokana na ukosefu wa ufahamu wa jinsi ya kutumia zana, ukosefu wa miundombinu ya kiteknolojia, au tu upatikanaji mdogo wa vifaa na programu wakati wa kufanya kazi katika uwanja. Kwa mfano, 34% ya wafanyikazi wa huduma za afya wa mstari wa mbele hawawezi kupata mfumo wa mahali pa kazi kwenye vifaa vyao vya rununu, karibu 20% ya wafanyikazi wa huduma za afya wa mstari wa mbele hawatumii mtandao wa ndani wa kampuni yao, na theluthi mbili ya hiyo 20% hawajui jinsi ya kufanya hivyo. Kwa kifupi: tunapaswa kupambana na kutengwa kwa dijiti ili kutoa ujumuishaji wa dijiti. Katika kazi, hii huanza na mstari wa mbele. Utoaji wa dijiti wa mstari wa mbele katika hatua Utoaji wa dijiti unapoteza wakati na pesa. Pia inaweza kuwa sababu kubwa ya kuchochea wafanyakazi wasijihusishe. "Wafanyakazi wa huduma ya afya ya nyumbani Elara Caring waliamua kuendesha gari hadi saa moja kila njia kukusanya malipo yao kwa mtu binafsi kwa kuwa ilikuwa vigumu sana kupata habari hii mtandaoni, kwa wafanyikazi hao, ukosefu wa mawasiliano kati ya ofisi kuu na timu za shambani uliwafanya wahisi haujasaidiwa na kutengwa, ""Mtoa huduma wa usafiri Stagecoach aliajiri jukumu la wakati wote tu kusimamia maombi ya kurudisha nywila ya jukwaa kutoka kwa wafanyikazi wa mstari wa mbele." Tunajua kwamba kuziba pengo hili la dijiti huongeza thamani. Mashirika yenye viwango vya juu zaidi vya muunganisho wa dijiti na nguvu zinaweza kukua kwa njia ambazo biashara zingine haziwezi. Hapa ni kwa nini... Kwa nini ujumuishaji wa dijiti ni muhimu kwa timu za mstari wa mbele? Jinsi ukosefu wa digital unavyoathiri ushiriki wa mstari wa mbele - Hisia za ukosefu wa kijamii huathiri vibaya ushiriki wa wafanyikazi na kwa hivyo huduma na kujitolea - Inakuwa ngumu kuelewa ushiriki wa wafanyikazi wa mstari wa mbele. Uchunguzi wa ushiriki wa wafanyikazi wa karatasi haujibiwa na haujahesabiwa - na ikiwa huwezi kuelewa ushiriki, huwezi kuiboresha - Jinsi kutengwa kwa dijiti huathiri utendaji wa mstari wa mbele - Wafanyakazi kwa kawaida watatoka kwa malengo yako ya biashara na taarifa ya utume wakati wa kuweka umbali wa dijiti - Wafanyakazi wa mstari wa mbele wanakuwa chini ya kuwekeza katika shughuli zao za kila siku na zaidi ya kuchomwa. - Kwa sababu ya fursa chache za maendeleo kutokana na kutengwa kwa dijiti, wafanyakazi wa mstari wa mbele hawajisikii kuhamasishwa kuchukua majukumu au majukumu mapya na ukuaji wao unazidi kuzorota - Jinsi kutengwa kwa dijiti inavyoathiri faida ya mstari wa mbele - Uendeshaji unaweza kuwa na fujo na kutokuwa na ufanisi bila mtiririko mzuri wa habari kati ya wafanyikazi na idara - Gharama ya gharama za juu kama kuajiri na kuhifadhi inamaanisha kuwa fedha nyingi zinatumika kupata na kufundisha wafanyikazi wa mbadala ambao wanaweza kutokuwa na uwezo wa muda mrefu - Matatizo ya juu ya kuajiri na kuhifadhi - 23% Kwa mfano, wafanyikazi wa rejareja wa mstari wa mbele nchini Marekani wana kiwango cha kihistoria cha kubadilika kwa zaidi ya 60% - vidokezo vitatu vinavyoweza kutekelezwa ili kuendesha juhudi zako za ujumuishaji wa dijiti. 1. Uwe na mtazamo wa kweli Kuelewa nani ni wajibu Kwanza na ya kwanza, lazima kuelewa nani ni wajibu wa kuendesha ujumuishaji digital katika shirika lako. Ingawa kwa kawaida hii imekuwa kazi ya CIO au CTO, ni wazi kwamba wengine katika C-Suite kama vile Mkuu Human Resources Maafisa (CHROs) wanaweza kuwa na jukumu kubwa ya kucheza. "Kama Forbes moja inasema: ""Kulingana na jinsi teknolojia imevamia C-suite nzima, ni wazi kwamba wakati CTOs na CIO bado wana jukumu la teknolojia gani kununua na kupeleka, ushirikiano wao katika idara ni kupanua.""" Wanahitaji maoni kutoka kwa timu nzima ya mtendaji ili kuhakikisha uwekezaji wao unalingana na kusaidia malengo ya biashara na kuimarisha ushirikiano ili kuwa na athari kubwa. < p> Uchambuzi wa Deloitte (picha hapa chini) pia unachunguza jukumu la C-Suite katika kusimamia mahali pa kazi ya hyper-kuunganishwa. Kwa kuelezea jinsi HROs, CIO, CRO, COO na watu binafsi wanaweza kurekebisha ulimwengu unaobadilika wa kazi iliyounganishwa sana, uchambuzi huu hutoa hatua bora ya kuanza kwa mashirika kuelewa vizuri majukumu na majukumu ya kila mwanachama wa C-suite. Hata hivyo, ni muhimu kukumbuka kwamba kweli techquity mfanyakazi inahitaji kununua-katika na juhudi za timu kutoka si tu timu nzima ya mtendaji, lakini pia viongozi wa HR, watu, ndani ya mawasiliano, na kwamba wote muhimu kwanza-line meneja. Kwa kweli, ni muhimu kutumia meneja wa mstari wa kwanza ikiwa utafanikiwa na ujumuishaji wa dijiti wa mstari wa kwanza. Mkurugenzi Mtendaji anaweza kutumia asilimia 6 tu ya saa zake za kazi na mstari wa mbele, licha ya wafanyikazi hawa kuwakilisha hadi asilimia 80 ya biashara yao. Kwa upande mwingine, wasimamizi wa mstari wa mbele hutumia muda mwingi na mstari wa mbele, lakini mara nyingi hupuuzwa na kupuuzwa. Kwa ujuzi wa mstari wa kwanza, juhudi zako za kujumuisha zitakuwa na ufanisi zaidi. Kwa kuzingatia haya yote, kuweka jukumu la ujumuishaji wa dijiti wa mstari wa mbele moja kwa moja kwenye C-Suite ni kikomo sana. Ni muhimu kuwa na mkakati wa kina mahali na majukumu wazi na majukumu kwa ajili ya wadau wote. 2. Uwezekano wa kupata Kuunda mkakati wa ujumuishaji wa dijiti wa mstari wa mbele: Jifunze kutoka kwa Mkakati wa Ujumuishaji wa Dijiti wa Serikali ya Uingereza na uunda mkakati wa ujumuishaji wa dijiti wa mstari wa mbele kwa shirika lako. Mkakati wa kujumuisha dijiti kwa mstari wa mbele unapaswa kujumuisha tathmini ya kina ya upatikanaji wa teknolojia na rasilimali zilizopo kwa wafanyikazi wa mstari wa mbele. Uhakiki huu unapaswa kufunika maeneo kama vile: - Upatikanaji wa kifaa (yaani, kompyuta ndogo, vidonge, na simu mahiri) - Kasi ya muunganisho wa mtandao na upatikanaji wa data kwenye maeneo yako ya kazi - Upatikanaji wa vifaa vya kujifunza na mafunzo - Upatikanaji wa msaada wa kiufundi - Rasilimali zingine zozote zinazohitajika kuhakikisha ushirikiano wa dijiti uliofanikiwa - Mara tu tathmini kamili ya rasilimali zilizopo imekamilika, mkakati wako wa ujumuishaji wa dijiti unaweza kuundwa na kusasishwa mara kwa mara. Kuongeza ushiriki wa wafanyikazi, kuboresha uwezo wa huduma ya wateja, na kuongeza uzalishaji ni yote katika kufikia - ukaguzi wa mara kwa mara na sasisho la mkakati ni muhimu kwa mafanikio yake. KPI za ushiriki wa wafanyikazi na uchambuzi wa mstari wa mbele zinapaswa kuanzishwa ili kufuatilia maendeleo yaliyofanywa dhidi ya mkakati - Mwishowe, mkakati wa kujumuisha dijiti uliofanikiwa unapaswa kujumuisha mipango ya kuendelea ya elimu na mafunzo kwa wafanyikazi wa mstari wa mbele. Mipango hii inapaswa kuzingatia kuboresha ujuzi wa wafanyikazi katika maeneo kama vile itifaki za usalama wa data na mazoea bora kwa jukwaa unalochagua. Angalia orodha ya ukaguzi wa ujumuishaji wa dijiti mwishoni mwa mwongozo wetu kwa mwongozo zaidi wa kimkakati. 3. Uwe na mtazamo wa kweli Kuwezesha, kushiriki, na kuelewa mstari wako wa mbele: Kufikia ujumuishaji wa dijiti wa mstari wa mbele inahitaji kuwezesha, kushiriki, na kuelewa wafanyikazi wako. Kwa kuchanganya hizi tatu, unaweza kuunda mkakati mzuri wa ujumuishaji wa dijiti wa mstari wa mbele ambao huweka wafanyikazi wako kwenye njia ya mafanikio. Kuwezesha mstari wako wa mbele na teknolojia sahihi ni zaidi ya kuwapa tu kifaa na muunganisho wa mtandao. Ni kuhusu kuwapa vifaa vya kufanikiwa katika mahali pa kazi iliyounganishwa kwa dijiti. "Kama ""forkless"" wafanyakazi, hii inaweza ni pamoja na: ""Content Hub"" - Kituo cha kati ambayo ni kupatikana juu ya kwenda, kuhifadhi sera muhimu, taratibu, ratiba, na miongozo katika mahali moja - ""Digital Fomu"" - Kuunda na kusambaza simu-kwanza fomu digital, kukusanya data, na automatisering michakato muhimu." Hakuna usumbufu. Hakuna karatasi. Hakuna tiketi za msaada wa IT - Saini moja: Ufikiaji wa programu zote kutoka kwa programu moja, bila shida ya kukumbuka majina ya mtumiaji na nywila - Kuunganisha: Kuunganisha zana zako zilizopo na programu katika teknolojia mpya ya wafanyikazi kwa matumizi ya moja kwa moja na ya kawaida. Hii inamaanisha kutoa zana za dijiti ambazo zinachochea ushiriki, na pia kutambua na kutoa thawabu kwa pembejeo. "Kupitia ""News Feed"" ambayo ni ya kawaida, rahisi kutumia, na ya kufurahisha, unaweza kupunguza muda unaotumika kwenye kazi zisizo za msingi hadi 90% - ""Chats salama"" - Kuunda uzoefu wa mawasiliano ya moja kwa moja kwa kila mtu na mazungumzo salama ya simu ya kwanza - ""Kutambua"" - Kutoa utambuzi wa papo hapo kwa kila mfanyakazi, moja kwa moja kwenye kiganja cha mkono wao - ""Kusoma kwa lazima"" - Kuomba uthibitisho wa habari muhimu ili kuhakikisha habari muhimu imepokelewa, kusomwa na kueleweka." Hii inamaanisha kusikiliza, kuwezesha sauti yao, na kuelewa jinsi uzoefu wao unavyoathiri utendaji wao wa kazi. - Uchambuzi: Tumia uchambuzi wenye nguvu kwa ufahamu wa watu na mahusiano ambayo hufanya shirika lako liwe na alama - Uchunguzi: Kuondoa tafiti za karatasi, kujenga uaminifu na mstari wako wa mbele, na kupata data zaidi na tafiti fupi, za kawaida za Pulse zilizobuniwa kwa ushiriki wa juu. "Kuchunguza matokeo ya utafiti wa ""Utafiti wa Utafiti wa Utafiti"" ni muhimu kwa kila mfanyakazi wa Digital, na kwa kila mfanyakazi wa Digital, ni muhimu kwa kila mfanyakazi wa Digital, na kwa kila mfanyakazi wa Digital, ni muhimu kwa kila mfanyakazi wa Digital, na kwa kila mfanyakazi wa Digital, ni muhimu kwa kila mfanyakazi wa Digital, na kwa kila mfanyakazi wa Digital, ni muhimu kwa kila mfanyakazi wa Digital, na kwa kila mfanyakazi wa Digital, ni muhimu kwa kila mfanyakazi wa Digital." Kwa Blink, hii imefanywa rahisi kuliko hapo awali. Piga macho. Na unashughulikia mgawanyiko wa dijiti Mstari wa mbele wa ujumuishaji wa dijiti ni programu muhimu na muhimu <unk> na sio ngumu kama inavyoonekana. Kwa kuelewa uzoefu wa kipekee wa wafanyikazi wasio na dawati, kutoa upatikanaji wa zana za dijiti zilizoboreshwa kwa mahitaji yao, na kusikiliza na kutambua maoni ya wafanyikazi, mashirika yanaweza kuhakikisha kwamba hakuna mtu anayesalia nyuma katika ulimwengu wa dijiti. Lakini kumbuka: si huduma zote digital ni kuundwa sawa. """Katika Blink, tunaamini katika kutoa uzoefu wa mtumiaji wa moja kwa moja, wa moja kwa moja kwa mstari wa mbele, na ndiyo sababu programu yetu ya mfanyakazi wa mstari wa mbele ilijengwa kwa kuzingatia wafanyikazi wasio na dawati." Pamoja na vipengele kama vile mazungumzo salama kwa habari za habari, uchunguzi wa pulse, na zana za utambuzi, suluhisho zetu za kwanza za wafanyikazi zinawezesha mashirika kufanya wafanyikazi wao wa mstari wa mbele wahisi kushikamana na kushiriki katika safari yao. Hebu tufanye kazi kwa urahisi na kuunganisha kwa njia ya dijiti kwa kampuni yako na kuanza na Blink leo. Swali la kwanza la kujumuisha dijiti Ni nini sehemu kuu tatu za kujumuisha dijiti? Sehemu kuu tatu za ujumuishaji wa dijiti ni upatikanaji, ujuzi wa dijiti, na muunganisho. Upatikanaji unahakikisha kwamba watu wote wanaweza kupata na kutumia huduma za dijiti, ujuzi wa dijiti unaboreshwa kwa kuwafundisha watumiaji jinsi ya kusafiri na kutumia zana za dijiti, wakati muunganisho unahusisha kutoa watu upatikanaji wanaohitaji kugundua huduma hizi za dijiti. Mkakati wa kujumuisha dijiti ni nini? Mkakati wa ujumuishaji wa dijiti ni mfumo wa shirika ulioundwa kuhakikisha kuwa watu wote wanaweza kupata na kutumia huduma za dijiti, bila kujali asili yao au uwezo. Hii inaweza kujumuisha kutoa upatikanaji, kufundisha ujuzi wa dijiti, kutoa msaada wakati inahitajika, na kuhakikisha watu wana upatikanaji wa mtandao popote walipo.