def METHOD_NAME(
    project, comment, sender, user_url_slugs_to_ignore
):
    notification = send_comment_notification(
        is_reply=False,
        notification_type=Notification.PROJECT_COMMENT,
        comment=comment,
        sender=sender,
        user_url_slugs_to_ignore=user_url_slugs_to_ignore,
        comment_model=ProjectComment,
        comment_object_name="project_comment",
        object_commented_on=project,
    )
    return notification