def METHOD_NAME(self, rtype, name, content):
    # check if record already exists
    existing_records = self.list_records(rtype, name, content)
    if len(existing_records) == 1:
        return True
    payload = self._post(
        f"/zones/{self.domain_id}/records",
        {
            "zone_record": {
                "record_type": rtype,
                "name": self._relative_name(name),
                "data": content,
            }
        },
    )
    LOGGER.debug("create_record: %s", payload["zone_record"])
    return bool(payload["zone_record"])