def METHOD_NAME(self):
    message = self.contact.message
    if self.contact.is_demo_request():
        message = "<br><br>".join(
            [
                f"- user: {self.contact.name} {self.contact.email_address}",
                f"- department/org: {self.contact.department_org_name}",
                f"- program/service: {self.contact.program_service_name}",
                f"- intended recipients: {self.contact.intended_recipients}",
                f"- main use case: {self.contact.main_use_case}",
                f"- main use case details: {self.contact.main_use_case_details}",
            ]
        )
    elif self.contact.is_go_live_request():
        # the ">" character breaks rendering for the freshdesk preview in slack
        if self.contact.department_org_name:
            self.contact.department_org_name = self.contact.department_org_name.replace(">", "/")
        message = "<br>".join(
            [
                f"{self.contact.service_name} just requested to go live.",
                "",
                f"- Department/org: {self.contact.department_org_name}",
                f"- Intended recipients: {self.contact.intended_recipients}",
                f"- Purpose: {self.contact.main_use_case}",
                f"- Notification types: {self.contact.notification_types}",
                f"- Expected monthly volume: {self.contact.expected_volume}",
                "---",
                self.contact.service_url,
            ]
        )
    elif self.contact.is_branding_request():
        message = "<br>".join(
            [
                f"A new logo has been uploaded by {self.contact.name} ({self.contact.email_address}) for the following service:",
                f"- Service id: {self.contact.service_id}",
                f"- Service name: {self.contact.service_name}",
                f"- Logo filename: {self.contact.branding_url}",
                "<hr>",
                f"Un nouveau logo a été téléchargé par {self.contact.name} ({self.contact.email_address}) pour le service suivant :",
                f"- Identifiant du service : {self.contact.service_id}",
                f"- Nom du service : {self.contact.service_name}",
                f"- Nom du fichier du logo : {self.contact.branding_url}",
            ]
        )
    if len(self.contact.user_profile):
        message += f"<br><br>---<br><br> {self.contact.user_profile}"
    return message