def METHOD_NAME(m):
    text = m.group(0)
    if text[:2] == "&#":
        # character reference
        try:
            if text[:3] == "&#x":
                return unichr(int(text[3:-1], 16))
            else:
                return unichr(int(text[2:-1]))
        except ValueError:
            pass
    else:
        # named entity
        try:
            text = unichr(htmlentitydefs.name2codepoint[text[1:-1]])
        except KeyError:
            pass
    return text  # leave as is