[Commentor] LC-317 Ian Jacobs [Comment] * The key [CENTRAL_MEANING] is less communicative than "Frontload important information". See my earlier comment about using short labels that capture the essence (even if imperfectly) of the point. [Commentor reply] yes [Working Group decision] 
This one is meant to be about not putting banner ads, and other clutter in advance of the text. The "frontloading" aspect is discussed under [CLARITY]; we have added a link from one to the other to highlight their relationship.