[Commentor] LC-258 Ian Jacobs [Comment] Please start early with the "One Web" message, for example by adding something like this to the end of the preceding sentence: "An important Web design principle (discussed, for example, insection 4.3of "Architecture of the World Wide Web") is to design content that is flexible enough to enable a valuable user experience for a variety of devices. This document explains how to design for "one Web" while also optimizing for the mobile experience." [Commentor reply] yes [Working Group decision] 
We have elevated THEMATIC CONSISTENCY to the most prominent in the document and hence have given it the precedence it deserves.