table of contents company stock performance the following graph shows a five-year comparison of cumulative total shareholder return , calculated on a dividend reinvested basis , for the company , the s&p 500 index , the s&p computer hardware index , and the dow jones u.s . technology supersector index . the graph assumes $ 100 was invested in each of the company 2019s common stock , the s&p 500 index , the s&p computer hardware index , and the dow jones u.s . technology supersector index as of the market close on september 30 , 2008 . data points on the graph are annual . note that historic stock price performance is not necessarily indicative of future stock price performance . fiscal year ending september 30 . copyright 2013 s&p , a division of the mcgraw-hill companies inc . all rights reserved . copyright 2013 dow jones & co . all rights reserved . *$ 100 invested on 9/30/08 in stock or index , including reinvestment of dividends . september 30 , september 30 , september 30 , september 30 , september 30 , september 30 .
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September 30, 2008 September 30, 2009 September 30, 2010 September 30, 2011 September 30, 2012 September 30, 2013
Apple Inc. $100 $163 $250 $335 $589 $431
S&P 500 Index $100 $ 93 $103 $104 $135 $161
S&P Computer Hardware Index $100 $118 $140 $159 $255 $197
Dow Jones US Technology Supersector Index $100 $111 $124 $128 $166 $175
september 30 2008 september 30 2009 september 30 2010 september 30 2011 september 30 2012 september 30 2013
apple inc . $ 100 $ 163 $ 250 $ 335 $ 589 $ 431
s&p 500 index $ 100 $ 93 $ 103 $ 104 $ 135 $ 161
s&p computer hardware index $ 100 $ 118 $ 140 $ 159 $ 255 $ 197
dow jones us technology supersector index $ 100 $ 111 $ 124 $ 128 $ 166 $ 175