performance graph the graph below compares the cumulative total shareholder return on pmi's common stock with the cumulative total return for the same period of pmi's peer group and the s&p 500 index . the graph assumes the investment of $ 100 as of december 31 , 2012 , in pmi common stock ( at prices quoted on the new york stock exchange ) and each of the indices as of the market close and reinvestment of dividends on a quarterly basis . date pmi pmi peer group ( 1 ) s&p 500 index .
( 1 ) the pmi peer group presented in this graph is the same as that used in the prior year , except reynolds american inc . was removed following the completion of its acquisition by british american tobacco p.l.c . on july 25 , 2017 . the pmi peer group was established based on a review of four characteristics : global presence ; a focus on consumer products ; and net revenues and a market capitalization of a similar size to those of pmi . the review also considered the primary international tobacco companies . as a result of this review , the following companies constitute the pmi peer group : altria group , inc. , anheuser-busch inbev sa/nv , british american tobacco p.l.c. , the coca-cola company , colgate-palmolive co. , diageo plc , heineken n.v. , imperial brands plc , japan tobacco inc. , johnson & johnson , kimberly-clark corporation , the kraft-heinz company , mcdonald's corp. , mondel z international , inc. , nestl e9 s.a. , pepsico , inc. , the procter & gamble company , roche holding ag , and unilever nv and plc . note : figures are rounded to the nearest $ 0.10. .
Date PMI PMI Peer Group<sup>(1)</sup> S&P 500 Index
December 31, 2012 $100.00 $100.00 $100.00
December 31, 2013 $108.50 $122.80 $132.40
December 31, 2014 $106.20 $132.50 $150.50
December 31, 2015 $120.40 $143.50 $152.60
December 31, 2016 $130.80 $145.60 $170.80
December 31, 2017 $156.80 $172.70 $208.10
date pmi pmi peer group ( 1 ) s&p 500 index
december 31 2012 $ 100.00 $ 100.00 $ 100.00
december 31 2013 $ 108.50 $ 122.80 $ 132.40
december 31 2014 $ 106.20 $ 132.50 $ 150.50
december 31 2015 $ 120.40 $ 143.50 $ 152.60
december 31 2016 $ 130.80 $ 145.60 $ 170.80
december 31 2017 $ 156.80 $ 172.70 $ 208.10
what was the difference in percentage cumulative total shareholder return on pmi's common stock versus the s&p 500 index for the five years ended december 31 , 2017?