shareowner return performance graph the following performance graph and related information shall not be deemed 201csoliciting material 201d or to be 201cfiled 201d with the sec , nor shall such information be incorporated by reference into any future filing under the securities act of 1933 or securities exchange act of 1934 , each as amended , except to the extent that the company specifically incorporates such information by reference into such filing . the following graph shows a five year comparison of cumulative total shareowners 2019 returns for our class b common stock , the standard & poor 2019s 500 index , and the dow jones transportation average . the comparison of the total cumulative return on investment , which is the change in the quarterly stock price plus reinvested dividends for each of the quarterly periods , assumes that $ 100 was invested on december 31 , 2010 in the standard & poor 2019s 500 index , the dow jones transportation average , and our class b common stock. .
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12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014 12/31/2015
United Parcel Service, Inc. $100.00 $103.88 $107.87 $158.07 $171.77 $160.61
Standard & Poor’s 500 Index $100.00 $102.11 $118.43 $156.77 $178.22 $180.67
Dow Jones Transportation Average $100.00 $100.01 $107.49 $151.97 $190.08 $158.23
12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014 12/31/2015
united parcel service inc . $ 100.00 $ 103.88 $ 107.87 $ 158.07 $ 171.77 $ 160.61
standard & poor 2019s 500 index $ 100.00 $ 102.11 $ 118.43 $ 156.77 $ 178.22 $ 180.67
dow jones transportation average $ 100.00 $ 100.01 $ 107.49 $ 151.97 $ 190.08 $ 158.23