shareowner return performance graph the following performance graph and related information shall not be deemed 201csoliciting material 201d or to be 201cfiled 201d with the sec , nor shall such information be incorporated by reference into any future filing under the securities act of 1933 or securities exchange act of 1934 , each as amended , except to the extent that the company specifically incorporates such information by reference into such filing . the following graph shows a five year comparison of cumulative total shareowners 2019 returns for our class b common stock , the standard & poor 2019s 500 index , and the dow jones transportation average . the comparison of the total cumulative return on investment , which is the change in the quarterly stock price plus reinvested dividends for each of the quarterly periods , assumes that $ 100 was invested on december 31 , 2008 in the standard & poor 2019s 500 index , the dow jones transportation average , and our class b common stock. .
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12/31/2008 12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013
United Parcel Service, Inc. $100.00 $107.75 $140.39 $145.84 $151.44 $221.91
Standard & Poor’s 500 Index $100.00 $126.45 $145.49 $148.55 $172.30 $228.09
Dow Jones Transportation Average $100.00 $118.59 $150.30 $150.31 $161.56 $228.42
12/31/2008 12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013
united parcel service inc . $ 100.00 $ 107.75 $ 140.39 $ 145.84 $ 151.44 $ 221.91
standard & poor 2019s 500 index $ 100.00 $ 126.45 $ 145.49 $ 148.55 $ 172.30 $ 228.09
dow jones transportation average $ 100.00 $ 118.59 $ 150.30 $ 150.31 $ 161.56 $ 228.42
what was the difference in percentage total cumulative return on investment for united parcel service inc . compared to the dow jones transportation average for the five years ended 12/31/2013?