company stock performance the following graph shows a five-year comparison of cumulative total shareholder return , calculated on a dividend reinvested basis , for the company , the s&p 500 composite index , the s&p computer hardware index , and the dow jones u.s . technology index . the graph assumes $ 100 was invested in each of the company 2019s common stock , the s&p 500 composite index , the s&p computer hardware index , and the dow jones u.s . technology index as of the market close on september 30 , 2007 . data points on the graph are annual . note that historic stock price performance is not necessarily indicative of future stock price performance . sep-11sep-10sep-09sep-08sep-07 sep-12 apple inc . s&p 500 s&p computer hardware dow jones us technology comparison of 5 year cumulative total return* among apple inc. , the s&p 500 index , the s&p computer hardware index , and the dow jones us technology index *$ 100 invested on 9/30/07 in stock or index , including reinvestment of dividends . fiscal year ending september 30 . copyright a9 2012 s&p , a division of the mcgraw-hill companies inc . all rights reserved . september 30 , september 30 , september 30 , september 30 , september 30 , september 30 .
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September 30,  2007 September 30,  2008 September 30,  2009 September 30,  2010 September 30,  2011 September 30,  2012
Apple Inc. $100 $74 $121 $185 $248 $437
S&P 500 $100 $78 $73 $80 $81 $105
S&P Computer Hardware $100 $84 $99 $118 $134 $214
Dow Jones US Technology $100 $76 $85 $95 $98 $127
september 30 2007 september 30 2008 september 30 2009 september 30 2010 september 30 2011 september 30 2012
apple inc . $ 100 $ 74 $ 121 $ 185 $ 248 $ 437
s&p 500 $ 100 $ 78 $ 73 $ 80 $ 81 $ 105
s&p computer hardware $ 100 $ 84 $ 99 $ 118 $ 134 $ 214
dow jones us technology $ 100 $ 76 $ 85 $ 95 $ 98 $ 127