shareowner return performance graph the following performance graph and related information shall not be deemed 201csoliciting material 201d or to be 201cfiled 201d with the sec , nor shall such information be incorporated by reference into any future filing under the securities act of 1933 or securities exchange act of 1934 , each as amended , except to the extent that the company specifically incorporates such information by reference into such filing . the following graph shows a five year comparison of cumulative total shareowners 2019 returns for our class b common stock , the standard & poor 2019s 500 index , and the dow jones transportation average . the comparison of the total cumulative return on investment , which is the change in the quarterly stock price plus reinvested dividends for each of the quarterly periods , assumes that $ 100 was invested on december 31 , 2009 in the standard & poor 2019s 500 index , the dow jones transportation average , and our class b common stock. .
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12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014
United Parcel Service, Inc. $100.00 $130.29 $135.35 $140.54 $205.95 $223.79
Standard & Poor’s 500 Index $100.00 $115.06 $117.48 $136.26 $180.38 $205.05
Dow Jones Transportation Average $100.00 $126.74 $126.75 $136.24 $192.61 $240.91
12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014
united parcel service inc . $ 100.00 $ 130.29 $ 135.35 $ 140.54 $ 205.95 $ 223.79
standard & poor 2019s 500 index $ 100.00 $ 115.06 $ 117.48 $ 136.26 $ 180.38 $ 205.05
dow jones transportation average $ 100.00 $ 126.74 $ 126.75 $ 136.24 $ 192.61 $ 240.91
what is the roi of an investment in ups from 2010 to 2012?