as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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explain why the cost of political tv advertising has doubled since 2004.
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the cost of producing a tv commercial has become more affordable for local and state candidates, so they are now turning to television ads to reach voters. additionally, interest groups have invested a large amount of money in tv ads for political and local ballot measures. furthermore, the increase of presidential candidates this election cycle has also contributed to the rise in spending.
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