as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
brainstorm 3 potential applications for ai in marketing.
user
1. ai-driven segmentation and targeting capabilities, enabling marketers to more precisely target the right customers 
2. automated optimization of digital ad campaigns with ai-driven optimization algorithms 
3. ai-driven analytics capabilities to gain deeper insights from customer data
assistant