as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
brainstorm two marketing strategies for a new shoe company.
user
strategy 1: partner with popular influencers to promote and advertise the shoes. 

strategy 2: launch an online store to increase customer reach and introduce seasonal discounts to incentivize customers to buy.
assistant