as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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outline the stages of a consumers decision-making process.
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the consumer’s decision-making process can be broken down into five key stages; need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. firstly, the consumer will recognise their need for a product or service. next, they will carry out a search for information to aid their decision-making. during the evaluation process, they will compare the pros and cons of different products or services, before making a purchase decision. finally, the consumer will evaluate their satisfaction with their purchase after the transaction has taken place.
assistant