as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
make a list of four techniques that can be used in order to improve search engine rankings.
user
- diversify keyword usage and target long-tail keywords 
- optimize title tags and meta descriptions
- update website content regularly
- use backlinks to gain authority
assistant