as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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explain why businesses use customer segmentation.
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businesses use customer segmentation to better understand the needs and preferences of different groups of customers so that they can better target their products and services. by segmenting customers into different groups, businesses can identify key differences between groups and target their marketing efforts accordingly.
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