as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
generate a list of 5 challenges faced by small businesses.
user
1. access to capital 
2. legal and regulatory requirements
3. finding and retaining customers
4. competition in the market
5. building a brand
assistant