as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
give two examples of how digital technology can be used in the retail industry.
user
1. digital technology can be used to create an online shopping experience by allowing customers to purchase items through a website or app. this helps retailers reduce costs associated with running physical stores and can help them reach a larger audience. 
2. digital technology can also be used for customer engagement. retailers can use email and social media to communicate directly with customers, customizing offers and providing personalized service.
assistant