as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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how do online reviews influence consumer behavior?
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online reviews have the potential to influence consumer behavior in a variety of ways. positive reviews can boost a product's reputation, leading to increased sales and customer loyalty. conversely, negative reviews can deter customers from purchasing a product, as they are more likely to trust the opinion of other customers than a company's own description. online reviews can even shape customers' expectations, setting the bar higher for other options and steering customers in a certain direction.
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