as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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create an outline of a social media marketing strategy.
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outline of a social media marketing strategy 

1. identify goals and objectives: determine the goals for the social media marketing campaign, such as increased audience engagement or increased sales.

2. research and analyze audience: utilize analytical tools to research and identify target audience, including interests, preferences, and behaviors.

3. expand and grow audience: utilize organic and paid methods to increase followers, likes and engagement.

4. develop and design content strategy: create a content strategy to create high-quality content that serves as a representation of the brand.

5. identify and monitor competitors: research competitors and monitor their activities to identify successful marketing tactics.

6. measure and track performance: analyze performance metrics and adjust strategies accordingly to maximize the reach of social media efforts.

7. network with influencers and industry leaders: identify and build relationships with influencers and industry professionals.
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