as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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explain the difference between mass media and direct communication.
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the key difference between mass media and direct communication is the level of interaction involved. mass media typically involves a one-way transmission of information from a single source to multiple recipients, whereas direct communication involves two-way, interpersonal communication. mass media is typically a broadcast method of communication, where the source of information is broadcasting a message to a large group of people; whereas direct communication is more targeted, allowing for a personal exchange between two or more people. mass media is typically used to reach a wide variety of people, while direct communication is tailored to a specific individual or group of people.
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