as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
what do you think is the biggest challenge facing the hospitality industry right now?
user
the hospitality industry is facing several challenges, but the biggest one is probably the rapid adoption of new technology. consumers are expecting more personalized services, and the industry needs to keep up with the ever-changing customer demands. furthermore, hotels and restaurants must find ways to innovate and use technology to provide the best customer experience.
assistant