as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
describe the purpose of an a/b test.
user
the purpose of an a/b test is to compare two versions of a product, service or website to determine which one performs better. it is used to identify which elements are most effective for improving user experience and maximizing conversion rates.
assistant