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how to make an investment in a single company's stock while remaining market-neutral?
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you can employ a hedging strategy using short selling, put options, or other methods that will partially neutralize your exposure to the overall market.   e.g. you could short sell a market-wide index such as the s&p500, while going long (buying) the company you are interested in. investopedia has a nice primer on this: also, see this related question here:
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