as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
generate a list of five marketing tips for small businesses.
user
1. utilize digital marketing tools: platforms like social media, seo, ppc and email can create more opportunities for small businesses to reach out to their target audience. 
2. create an omni-channel experience: use multiple channels to reach customers, from website to traditional media. this will help build customer trust. 
3. personalize your content: make sure your content is tailored for the specific needs of your target audience. this will make them feel more connected with your brand. 
4. leverage customer reviews: customer reviews are a great way to increase credibility and build trust with potential customers. 
5. use influencers: influencer marketing is a great way to reach out to potential customers. it increases brand visibility and builds trust.
assistant