as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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outline the steps a startup would need to take to increase brand awareness
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steps to increase brand awareness for a startup: 
1. identify target customers: understand the target demographic and research their needs and interests.
2. develop a content strategy: use content to engage, inform or entertain customers in order to establish a connection with them.
3. share the story: create a website and create social media platforms to share the story, mission or purpose of the startup with customers.
4. make it interactive: encourage audience participation via competitions, surveys, or polls.
5. track and analyze data: measure the response of customers and use the insights to inform any changes or adjustments.
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