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system
can i profit from selling a put on bby?
user
yes. you got it right.  if bby has issues and drops to say, $20, as the put buyer, i force you to take my 100 shares for $2800, but they are worth $2000, and you lost $800 for the sake of making $28.  the truth is, the commissions also wipe out the motive for trades like yours, even a $5 cost is $10 out of the $28 you are trying to pocket. you may 'win' 10 of these trades in a row, then one bad one wipes you out.
assistant