as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
outline the four stages of the customer lifecycle.
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the customer lifecycle consists of four stages: acquisition, activation, retention, and referral. at the acquisition stage, brands typically focus on generating leads and converting them into customers. at the activation stage, brands aim to make sure customers take the desired action, such as registering and setting up an account. at the retention stage, brands focus on keeping their customers engaged with the brand. finally, at the referral stage, brands work to acquire new customers through customer referrals.
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