as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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provide an explanation of what a "sustainability paradox" is.
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a sustainability paradox is a situation where an action that is intended to promote sustainability actually works against it. for example, when people are encouraged to buy a more fuel-efficient vehicle to reduce emissions, they may be more likely to drive more due to the reduced cost of transportation. as a result, the net environmental impact can be worse than it was originally.
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