as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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what is the marketing funnel?
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the marketing funnel is a customer journey, starting with the moment a customer first interacts with a brand, then progressing through their journey until they become a paying customer. the funnel typically consists of four key stages, typically known as 'awareness', 'interest', 'consideration' and 'decision' stages. at each stage, different strategies and tactics are employed to engage customers, from content marketing and organic search, to social media marketing, email marketing and advertising.
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