as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
name five things that a company needs to consider while creating an online advertisement.
user
1. target audience: identify the specific audience that the ad is trying to reach. 
2. budget: set a realistic budget and identify the most efficient ways to spend it. 
3. platform: decide where the ad should be placed in order to reach the target audience. 
4. creative elements: determine which creative elements like images and videos should be included in the ad. 
5. call-to-action: incorporate a clear call-to-action to prompt the target audience to take an action.
assistant