as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
create a checklist for running an a/b test
user
here is a checklist for running an a/b test: 
1. set the goals - determine what you would like to test and why.
2. identify the metrics - agree on which metrics will measure the success of the test.
3. choose a test platform - decide which platform will best execute the test. 
4. create variations - set up the different versions of your design that you want to test.
5. select a sample size - decide how many users will be tested and use an appropriate methodology.
6. monitor results - regularly check the results for any changes.
7. analyze results - examine the data to determine the outcome of the test.
8. take action - based on the test results, take the appropriate action.
assistant