as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
identify three security measures an online store can use to protect its customers.
user
an online store can use the following security measures to protect its customers: 
1. encryption of customer data - using encryption algorithms, sensitive customer data can be safeguarded from data breaches or cyber-attacks. 
2. secure payment systems - using payment methods such as paypal or apple pay, stores can ensure customers' payment information is securely processed. 
3. two-factor authentication - adding a second layer of authentication can help protect customers' accounts from unauthorized access.
assistant