as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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make a business plan to market a new mobile game.
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the goal of this business plan is to launch a successful mobile game and establish a loyal user base. the plan should involve several phases: 

phase 1: development. this begins with designing the game and coding it with experienced developers and designers. adequate testing should be conducted by a qa team to ensure that the game is bug-free. 

phase 2: pre-launch marketing. this should involve creating a website to host the game, designing promotional materials and banners, and engaging influencers to spread the word about the game. 

phase 3: launch. this involves releasing the game on mobile app stores and watching for comments and reviews from users.

phase 4: post-launch marketing. this involves daily updates and improvements to the game as well as responding to user comments. it also includes launching in additional countries and engaging local influencers.

phase 5: retention. this involves devising strategies to keep users engaged in the game and spending money on in-app purchases. strategies can include releasing new levels, creating special events, and adding in-app rewards.

phase 6: analyzing. this involves collecting data from users and analyzing it to find out what works best for monetization and to make improvements to the game.
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