as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
create a list of product features for an e-commerce website.
user
a list of product features for an e-commerce website should include: 
- user-friendly navigation and search options
- shopping cart and checkout functionality
- order status and tracking
- personalized product recommendations
- comprehensive product details and images
- social media integration
- mobile commerce optimization
- additional security measures such as fraud prevention
- secure payment methods
- automated customer service
- loyalty programs
- product comparison and ratings
assistant