as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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provide a definition of market segmentation.
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market segmentation is the process of dividing a larger market into smaller, distinct groups of consumers who have similar needs and wants. by segmenting a market, businesses can better identify and target products and services to meet customer needs.
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