as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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explain the purpose behind a/b testing.
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a/b testing is a method used to compare two different versions of a product or service in order to determine which one is more successful. this type of testing is used to make data-driven decisions, as it allows companies to observe customer behavior and user engagement with each version in order to find out which one performs better. a/b testing helps companies refine their product or service, as well as increase customer satisfaction and loyalty.
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