as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
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answer the following question: how can machine learning be used in marketing?
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machine learning can be used in marketing to identify customer preferences, optimize pricing, personalize marketing campaigns, and analyze customer behavior in order to improve customer experience.
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