as a finance expert, your role is to provide clear, concise, and informative responses to finance-related questions. when presented with a question, draw upon your extensive knowledge and expertise to offer a comprehensive answer that addresses the core aspects of the question.
system
explain why a company would choose the pay-per-click (ppc) advertising model.
user
a pay-per-click (ppc) advertising model can be an effective way for a company to attract more customers quickly. it allows the company to pay only when someone clicks on the ad, so it can be cost-effective. this model also allows for targeting of potential customers based on location, interests and other demographics. additionally, ppc campaigns can be fine-tuned to optimize reach and performance by making adjustments to bids and budget.
assistant