Nutrica's #JaisaGharWaisaCookingOil campaign redefines edible oil marketing with humour and health-focused innovation. Kiran Giradkar, CMO of @TheBNGroup discusses the group's innovative marketing approach to the highly competitive edible oil market. 
Read on:Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now:#advertising | #marketing | #campaign | #strategy | #business | #nutrica | #BNGroup | #health | #edibleoil | #innovation