For me it’s just nice to see how many good people are out there, In a world where all we seem to see is pain and struggle. 
Life is extremely difficult for many and this #UnicornFartDust is just that sprinkle of happiness and hope that this world and many in it maybe even you reading this could do with right now.  Try saying #UnicornFartDust without smiling just by being kind can make you feel like the richest person in the room