Prior to Jan 20th WLFI had less than 30 million Dollars in crypto holdings 

Guess When the #TRUMP token launched? Jan 17th 

And now their balance of Crypto holdings has skyrocketed to Over 385 million in the week following the release

So im sure you can infer where profits were taken and reallocated into the ecosystem

Is is not a bad thing by any means but lets not act like they care about timing the market when profits on $TRUMP token exceed over $1 Billion