✦ Trezor emphasizes that Bitcoin $BTC self-custody protects users from institutional risks:

Trezor's Lucien Bourdon underscores the significance of self-custody for Bitcoin $BTC users, allowing them to mitigate risks associated with centralized institutions as cryptocurrency adoption rises. While institutional involvement boosts Bitcoin $BTC's mainstream recognition and price, it brings potential dangers, including centralization where few entities control substantial amounts of Bitcoin $BTC, leading to volatility and negative market sentiment if these institutions encounter difficulties.