How marvellous! Must have been fun for the #Cadbury brand team and their creative partners to put this together.

Believe there are some dozen odd versions of these limited-edition packs out on retail shelves in the UK.

Just love how #DairyMilk’s iconic ‘Glass and a half’ motif has been put to good use here with ‘the pour’ doubling up as a divider. Would love to know the agency behind this idea and package design. Anyone on the timeline from Mondelez or related with info on this?

#Packaging #Design #Retail #CPG