It was very clear from the start that either of the film: #Skyforce or #Deva will suffer due to a consecutive friday release!

Post trailer release, everyone had a bias towards #ShahidKapoor’s film! But poor marketing and promotions strategies killed the buzz!

Good content needs to be backed by decent promotions. #AkshayKumar’s Delhi trip took the buzz really high. 

There is no cheat sheet to make a film hit, its an error and trial method, but without trying its difficult to reach anywhere.