People seek a feeling of importance, not #happiness. 
A few examples:  

- You buy a Ferrari or a fancy classic car because you like the feeling that we get when driving it. You like when people turn to look at you. If all of a sudden all the human beings except you would go extinct (think Will Smith in the movie I Am Legend) you wouldn’t care about what car to drive.

- Some people are in a relationship only because of the feeling of importance they get from it: all of a sudden that banker or NBA player looks more attractive because of his status and in turn the feeling of importance someone may derive from being exposed to their circle.

- All else equal, we choose company X over company Y if company X has a more prestigious brand, because it makes us feel more important to work for company X, it elevates our status.

- Academics don’t just want to share their thoughts and findings, they want to be published on renowned journals and get the recognition that comes from it.

- Plastic surgery is a tool many people employ in order to resemble an idealized version of themselves, one in which people are attracted to. When friends or couples clash that is many times as a consequence of the fact that one of the two is giving less attention to the other, and what is attention if not making someone feel important?

-When friends or couples clash that is many times as a consequence of the fact that one of the two is giving less attention to the other, and what is attention if not making someone feel important?

- Club privies, VIP areas, backstage passes are popular because they allow people to feel more important than those standing in general admission or crammed on the dance floor. When teenagers pick up smoking or drinking it is usually because they crave a feeling of importance and attention among their peers.

- We post photos on Instagram because we like the feeling of importance we get when people hit that like button. If Instagram was to shut down tomorrow many influencers would rapidly sink into depression, as their main source of importance would disappear (also that's the reason why Facebook first and Instagram later have become so popular…they give people a chance to feel…important!)
#happiness