As @MDLZ prepares its first ever #SuperBowlLIV TV ad for #RitzCrackers, we analyzed the brand's digital strategy during last years big game, and how it might adapt for '25 after securing it's :30 spot.

But we didn't stop there. We tested out our newest data on our upcoming product, Retail Search.
 
What #keywords are brands and brand categories purchasing across retailers @Instacart, @Target, & @Walmart? For Ritz, the search keyword "cheese" is an attention grabber for their customers, even though - Spoiler alert - the recipe is cheese-less. But, let's keep that little secret between us. 

Want to learn more about how Ritz's keyword cheesed it's competition, and see a preview of our Retail Search insights? Check out our blog post:
#SuperBowlLIV #RitzCrackers