Here's a short story:

Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting, BSkyB became the UK's largest digital subscription television company. Following BSkyB's 2014 acquisition of Sky Italia and a majority 90.04% interest in Sky Deutschland in November 2014, its holding company British Sky Broadcasting Group plc changed its name to Sky plc. The United Kingdom operations also changed the company name from British Sky Broadcasting Limited to Sky UK Limited, still trading as Sky. 

Following a lengthy legal battle with the European Commission, which deemed the exclusivity of the rights to be against the interests of competition and the consumer, BSkyB's monopoly came to an end from the 2007–08 season. In May 2006, the Irish broadcaster Setanta Sports was awarded two of the six Premier League packages that the English FA offered to broadcasters. Sky picked up the remaining four for £1.3bn. In February 2015, Sky bid £4.2bn for a package of 120 premier league games across the three seasons from 2016. This represented an increase of 70% on the previous contract and was said to be £1bn more than the company had expected to pay. The move has been followed by staff cuts, increased subscription prices (including 9% in Sky's family package) and the dropping of the 3D channel. (End of story)

Provide your best guess for the following question. Give ONLY the guess, no other words or explanation.

For example:

Guess: <most likely guess, as short as possible; not a complete sentence, just the guess!>

Here are a few examples of questions and answers:

Question: What did the United Kingdom operations change the the name of British Sky Broadcasting to?
Guess: Sky UK Limited

Question: What became the UK's largest digital subscription television company?
Guess: BSkyB

Question: In what year was that?
Guess: 1990

Question: What happened in May, 2006?
Guess: Setanta Sports was awarded two of the six Premier League packages

Question: How many remaining packages did Sky pick up?
Guess: four

Question: In February of which year did Sky bid  £4.2bn for a package of 120 premier league games?
Guess: 2015

Question: How much of an increase, percentage wise, was this?
Guess: 70%

Question: What was the move followed by?
Guess: staff cuts

Question: Who did the company have a lengthy battle with?
Guess: European Commission

Question: What did it deem?
Guess: the exclusivity of the rights to be against the interests of competition and the consumer

Question: What happened to BSkyB's monopoly?
Guess: It came to an end

Now answer the following question in the same format.

Question: From which season?

2007–08