Here's a short story:

They can be seen more frequently than ever before on college campuses, wearing thick-rimmed glasses while listening to indie music. One might find them playing unusual musical instruments, shopping at second-hand stores or expressing themselves in other unique ways. They call themselves hipsters. Being "hip" used to mean following the latest fashion. But gradually the word has evolved into a synonym for "cool". 

Hipsters value independent thinking, progressive politics, an appreciation of creativity and intelligence. Hipsters take pains and pride in not being mainstream. However, their culture has become quite trendy. This irony is central to their culture and offers an interesting paradox. 

"I do take things in the mainstream with a grain of salt," says Ben Polson, a college student at Brown University in the US. Polson describes himself as a hipster and says he often questions what determines popularity, especially regarding music.When lesser-known bands become popular they often lose their former fan base in exchange for a new one. There is a famous hipster saying that goes: I used to like that band before it got popular. 

According to Polson, bands' music changes when they go mainstream. They become "less experimental, doing things just to save popularity and fans. The original elements that we were drawn to slowly _ for the sake of popularity." 

Many young adults have started to view hipsters' outlook as cool and are adopting their counterculture mindset themselves. This has led to specialized brands, stores and music for the hipster position. Ironically, some such stores, including clothing labels Urban Outfitters and American Apparel, have gained mainstream popularity. This has seemingly diluted the anti-mainstream culture. 

"A lot of people that are self-defined hipsters aren't really hipsters, they're just trying to conform to the non-conformist to seem cooler," says Amanda Leopold, a college student from Oberlin College, US. Although Leopold has many unconventional tastes and seems quite individualist, she refuses to classify herself as a hipster. 

There is a conflict among hipsters about the very definition of the label. To some, to be a hipster is to be free from cultural constraints. To others, it means wearing a certain style and listening to a specific style of music. The former constantly strives for uniqueness, while the latter strives not to be mainstream. 

And yet, the movement is gaining mainstream popularity. "It's kind of the trend these days; _ " says Leopold. "There have been hipsters since the seventies. It's only become popular recently." 

Hipsters reject materialism and laugh at mainstream culture. But are they really beyond material comforts? Do they have any ideas of their own if they despise mainstream so much? 

Christy Wampole, an associate professor of literature at Princeton University, US, is not so sure. She says the hipster is a contradiction in himself and an easy target of mockery . Writing in The New York Times, Wampole paints a less appreciative picture of a typical hipster. 

"The hipster is a scholar of social forms, a student of cool. He studies continuously, searching for what has yet to be found by the mainstream. He is a walking citation ; his clothes refer to much more than themselves. He tries to negotiate the age-old problem of individuality, not with concepts, but with material things." (End of story)

Provide your best guess for the following question. Give ONLY the guess, no other words or explanation.

For example:

Guess: <most likely guess, as short as possible; not a complete sentence, just the guess!>

Here are a few examples of questions and answers:

Question: What does being hip mean today's context?
Guess: being cool

Question: What kind of music do hip people listen to nowadays?
Guess: indie music

Question: What kinds of shops to they frequent?
Guess: second-hand stores

Question: According to hipsters, what is a determining factor regarding music?
Guess: Lesser known bands become popular makes them lose their former hip fan base

Question: What expression epitomises this concept?
Guess: I used to like that band before it got popular

Question: According to the self described hipster from Brown University, what makes a band change?
Guess: going mainstream

Question: Why do the bands go mainstream?
Guess: to save popularity and fans

Now answer the following question in the same format.

Question: What are people doing to try to be more like hipsters?

conform to the non-conformist to seem cooler