Here's a short story:

Bloomberg L.P. is a privately held financial software, data, and media company headquartered in Midtown Manhattan, New York City. Bloomberg L.P. was founded by Michael Bloomberg in 1981 with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 30% ownership investment by Merrill Lynch. 

Bloomberg L.P. provides financial software tools such as an analytics and equity trading platform, data services, and news to financial companies and organizations through the Bloomberg Terminal (via its Bloomberg Professional Service), its core revenue-generating product. Bloomberg L.P. also includes a wire service (Bloomberg News), a global television network (Bloomberg Television), digital websites, a radio station (WBBR), subscription-only newsletters, and three magazines: "Bloomberg Businessweek", "Bloomberg Markets", and "Bloomberg Pursuits". In 2014, Bloomberg L.P. launched Bloomberg Politics, a multiplatform media property that merged the company's political news teams, and has recruited two veteran political journalists, Mark Halperin and John Heilemann, to run it. 

In 1981, Salomon Brothers was acquired, and Michael Bloomberg, a general partner, was given a $10 million partnership settlement. Bloomberg, having designed in-house computerized financial systems for Salomon, used his $10 million severance check to start Innovative Market Systems (IMS). Bloomberg developed and built his own computerized system to provide real-time market data, financial calculations and other financial analytics to Wall Street firms. In 1983, Merrill Lynch invested $30 million in IMS to help finance the development of "the Bloomberg" terminal computer system and by 1984, IMS was selling machines to all of Merrill Lynch's clients. (End of story)

Provide your best guess for the following question. Give ONLY the guess, no other words or explanation.

For example:

Guess: <most likely guess, as short as possible; not a complete sentence, just the guess!>

Here are a few examples of questions and answers:

Question: When was Bloomberg given a settlement?
Guess: In 1981

Question: How much was the settlement?
Guess: $10 million

Question: What is Bloomberg L.P?
Guess: a financial software, data, and media company

Question: Where is their headquarters?
Guess: Midtown Manhattan, New York City

Question: Who founded Bloomberg L.P?
Guess: Michael Bloomberg

Question: When?
Guess: 1981

Question: Was he the sole founder?
Guess: no

Question: What did he use the settlement money for?
Guess: to start Innovative Market Systems

Question: What does IMS stand for?
Guess: Innovative Market Systems

Question: Did Merrill Lynch invest in IMS?
Guess: yes

Question: When did Merrill Lynch invest?
Guess: 1983

Question: How much did they invest?
Guess: $30 million

Question: What was launched in 2014?
Guess: Bloomberg Politics

Question: How many people were hired to run Bloomberg Poitics?
Guess: two

Question: What were their names?
Guess: Mark Halperin and John Heilemann

Question: What was his TV network called?
Guess: Bloomberg Television

Now answer the following question in the same format.

Question: What was his radio station called?

WBBR