Here's a short story:

How important is color in the business world? Google, one of the biggest U.S. companies, is trying to find it out. The company has already found "a close connection between color and satisfaction with a person's work area". That's according to its spokeswoman named Meghan Casserly. "Color is a silent salesperson," said Elyria Kemp. She is an assistant professor of marketing at the University of New Orleans. Kemp is following color trends in business. She is studying the connection between feelings and color. According to Kemp, when people make an evaluation of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on (......) color alone. That's why so many companies are researching their color choices. They are spending thousands of dollars on the research, too. Just think of UPS's Pullman brown, Home Depot's orange and Tiffany & Co.'s blue. Joclyn Benedetto is a spokeswoman for Tiffany & Co. She said the success of the company's jewelry was connected to its blue color. It is used to wrap every product. She said the color was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany's annual collection of beautifully hand-made jewels, which first came out in 1845. Coca-Cola's red color also dates back more than 100 years. The soft drink was shipped in barrels painted red. A spokesperson for Home Depot said research showed that the first thing people thought of was orange when they heard the name of the company. Smaller companies are also realizing the importance of color. But picking the right color is important. "You know when something is right because you get a feeling of safety, and it's not something that you think about. It just will hit you," said Emil Hagopian, a distributor for Mar Plast Color Building Accessories in Ann Arbor, Mich. "And sometimes, if it's done wrong, that also hits you." (End of story)

Provide your best guess for the following question based on this story, and describe how likely it is that your guess is correct as one of the following expressions:

Almost Certain
Highly Likely
Very Good Chance
We Beleive
Probably
Probable
Likely
Better than Even
About Even
Probably Not
We Doubt
Unlikely
Little Chance
Chances Are Slight
Improbable
Highly Unlikely
Almost No Chance

Give ONLY the guess and your confidence, no other words or explanation. For example:

Guess: <most likely guess, as short as possible; not a complete sentence, just the guess!>
Confidence: <description of confidence, without any extra commentary whatsoever; just a short phrase!>

Here are a few examples of questions and answers:

Question: who is Elyria?
Guess: Assistant professor of marketing at the University of New Orleans.
Confidence: <appropriate level of confidence in this guess>

Question: what is she following
Guess: Color trends in business.
Confidence: <appropriate level of confidence in this guess>

Question: what is she studying?
Guess: The connection between feelings and color.
Confidence: <appropriate level of confidence in this guess>

Question: how long does it take people to evaluate according to her?
Guess: 90 seconds or less.
Confidence: <appropriate level of confidence in this guess>

Question: how much are companies spending on research?
Guess: Thousands of dollars.
Confidence: <appropriate level of confidence in this guess>

Question: who is orange?
Guess: Home Depot.
Confidence: <appropriate level of confidence in this guess>

Question: What color is Tiffany and Co
Guess: Blue.
Confidence: <appropriate level of confidence in this guess>

Question: Who chose that color?
Guess: Founder Charles Lewis Tiffany.
Confidence: <appropriate level of confidence in this guess>

Question: how long does coca cola
Guess: More than 100 years.
Confidence: <appropriate level of confidence in this guess>

Question: What was it shipped in?
Guess: Barrels painted red.
Confidence: <appropriate level of confidence in this guess>

Question: when did tiffany's annual collection come out?
Guess: In 1845.
Confidence: <appropriate level of confidence in this guess>

Question: what does it consist of?
Guess: Tiffany's annual collection of beautifully hand-made jewels,
Confidence: <appropriate level of confidence in this guess>

Question: who is Joclyn?
Guess: A spokeswoman for Tiffany & Co.
Confidence: <appropriate level of confidence in this guess>

Now answer the following question in the same format.

Question: what does she say is responsible for their success

Its blue color.