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In this tutorial we are going to learn about managing the catalog of our PrestaShop store. PrestaShop provides an easy to use interface to manage your products and categories. PrestaShop also includes monitoring tools which you can easily keep track of your products and stocks.
To follow this guide, you must have PrestaShop installed and configured. You can read Create an Ecommerce Website with PrestaShop and Setup and Configure PrestaShop Ecommerce Store to install and configure PrestaShop.
You can find the catalog option on the left sidebar. When you hover over the catalog link from the sidebar, you will see several catalog management options available.
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The first thing we should do is to create the categories for our store. categories are very useful as they let us group products according to their similarity. Categories also helps users to find their product quickly. This also enables users to compare the similar products of same category using PrestaShop's compare feature.
To add a product into the store, the category must be available. To create a new category in your PrestaShop store, go to Catalog >> Categories. In the categories interface you will find some demo categories which were created during PrestaShop installation.
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You can remove the demo category by clicking the down arrow and then selecting Delete button. Once you click the button, you will be asked about the products which are in the categories. The first and recommended option is to associate the products with a parent category and disable then. The second option is to associate the products with the parent category and keep them enabled. The last option is to remove the associate products. As we have demo products in our catalog associated with the category, we can choose the third option to delete the products.
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The Parent category of all the categories in PrestaShop is the Home category. All the categories we create will be a subcategory or child category of Home. We can create as many categories and many level of subcategories we want.
To create a new category, click on Add new category button from top right corner.
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You will see following interface.
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In this interface, you will have to provide the following information.
Once done click on the save button to create a new group. You can create subcategories of a main category by selecting the appropriate parent category. Create a new category using the same method above, but select the parent category other than home.
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Your newly created category will not be visible on the front end, you will have to edit the Top Horizontal Menu module. To edit Top Horizontal Menu, go to Modules and Services >> Modules and Services, from left sidebar, you will see a list of available and installed modules.
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In the list modules, scroll down to find Top Horizontal Menu module.
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Click on the Configure button. You will see interface to configure your Top Horizontal Menu. Select the items you want to display on the menu and click on Add button to add it into selected Items. You can select any CMS page as well as suppliers, manufacturers and both parent category and subcategory.
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You can also choose if you want to display a search bar or not. Click the save button once done, you will see "The settings have been updated." message. Now if you will check the front end of your store, you should see the New Categories on the Top Horizontal Bar.
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Once we have our category setup, we can start adding products into our store.
To add a new product to your PrestaShop store, go to Catalog >> Products. In the Products interface you will find some demo products which were created during PrestaShop installation.
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You can delete all the demo products all at once by clicking Bulk action menu, and then in Bulk action menu, click on Select All button. You will see that all the products will be selected. Now again in the Bulk action menu, click on Delete selected button. It will ask you for confirmation, press OK button and all the demo products will be deleted from your store.
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To add a new product click on Add new product button from the top right area.
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You will see following interface for adding a new product.
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There are many tabs in Add product interface, in which you may provide informations related to your product. Descriptions of important tabs are as follows.
In this tab, you need to provide basic information of the product.
Once done click on Save and stay button, to save your product and stay on the same page to provide more information.
In the prices tab you can manage the price of your product.
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In the prices tab there are three sections, you will see the following options in the Product Price section.
Next you will see section for adding specific prices. If you want to set quantity or country based discount, you can add rules here in Specific Price section. You can also add per customer based price here. You will find the following options here.
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The last section you will see is the priority management. For a specific customer there can be many price rules which are applicable. In this section you will be able to choose the priority of the rules for the customer.
In the SEO or Search Engine Optimization you can provide SEO information for your product. In the SEO tab you will find following options.
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In this tab you can associate your product with categories. In Association tab you will find following options.
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In this tab, you will have to provide shipping information including the dimensions of the product.
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Provide package dimensions in package width, height and depth fields. Enter the weight of the package. Now enter the shipping price for the product. Finally choose the carriers through which you want to send the product. If you select no carrier then seller or you will be able to choose any carrier you want.
The next section is product combination, through which we can easily create configurable product.
In the quantities tab, you can provide the stock for your product. You can choose whether or not to use the advanced stock management system for this product. You can manually specify the quantities for the product, or you can choose to automatically determine these quantities based on your warehouse stocks if advanced stock management is enabled.
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If you do not want to use advanced stock management, then simply specify the quantities available. Then choose a default action when product is out of stock, you can use default setting of product configuration page, or you can override the default value by either allowing or denying the orders. Click Save and stay once done.
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In this tab you will also find the availability settings, here you can set the minimum amounts of product required to order the product. You can set to 1 to disable this feature as minimum quantity can never be less than 1. Next you can set the text displayed when product is in stock, you can add something like In stock. You can also add the text when product is out of stock and backordering is allowed, you can add something like Will be in stock soon. Further you can specify a date when product will be in stock.
In this section you can set the images for the product. To add an image click on Add image button, now browse the images you want upload. You can either upload a single image or you can upload more then on images by selecting them with ctrl key. Once you browse the files, you will see a button to upload the files. Choose a caption for your image, if the image is not loaded, then the caption of the image will load. Once the files are uploaded, you will see the list of images as table. Select a cover image of you product, which will be displayed as the first image in product page. You can also drag the image to change it's position in product page. You can delete an image by using the delete this image button. Click Save and stay once done.
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In the features tab you can specify the product features, for example dimensions, weight. You can also specify product related features, for example for a book, you can specify author name, total pages, ISBN number etc. Features are useful when comparing a product using PrestaShop's product comparison feature.
Provide the values for the features you want to display on your website. For empty features, the value is not displayed on the product page. You can add a new feature by going to Catalog >> Product Features from sidebar. Then click on Add new feature button to add a new feature.
PrestaShop enables you to attach files on the product page. Customers can download and view the files before making purchases.
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Provide a name for your file in Filename field. Now provide a description of your file and click on Add file button to browse the file. PrestaShop will automatically upload the file and you will see the file in Available attachment list. To add the file to your product page, select the file from Available attachment list and then move it to Attachment for this product list by clicking Add button.
Once done click on Save and stay button. You can also checkout suppliers and warehouse tabs before clicking Save and stay button. You can preview the product page before leaving the product edit interface by clicking Preview button on the top of the page.
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It will open a new tab for you and you can view the page same as your customer will view.
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If everything is ok then you can click on Save button to return to the list of products.
In this tutorial we have learnt to add categories into our store. We also learnt to add products in our catalog. You can now successfully install and configure PrestaShop, and also add products and categories into your Store.
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Pirate's Treasure Chapter 8 – Adventure Escape Mysteries walkthrough guide. Blood Ruby and land of the dead – Stuck? We have solved all puzzles to help you in the adventure. We help you collect treasures and tools in your inventory. Find clues, and have fun with this great escape room experience.
Pirate's Treasure tips, hints and walkthrough guide.
Adventure Escape Mysteries – Pirate's Treasure app download link: App Store and Google Play.
What the developer Haiku Games say about the puzzle game
Investigate cryptic clues, unravel a mystery, and solve puzzles in beautifully illustrated adventures. Save a fantasy kingdom in Cursed Crown. Play as Princess Nimue in her quest to save her people. Learn magical spells such as the ability to see through walls or super-size plants. Make decisions that influence the outcome of the story on your quest. Solve a murder mystery in Trapmaker.
Play as Detective Kate Gray and walk in her shoes as you investigate a mysterious murder. Interrogate suspects and use your own cunning to discover everyone's secrets. Escape a ruined city and stop a hurricane that threatens the world in Dark Ruins! A team of archaeologists crash-land in the jungle and rediscover a forgotten, cursed city. They're quickly swept into a 500-year-old mystery that threatens to flood the world again. Can our heroes outlast the night and save the world? Will they go mad when science and magic collide? What — or who — must they sacrifice to survive?
Pirate's Treasure Chapter 8 – Adventure Escape Mysteries
Support the developers. Purchase a hint if you're stuck.
Chapter 8 – Bring Conroy back
Kathy used the Blood Ruby to travel to the land of the dead. Can she bring Conroy back before time runs out?
Step 1
You play as Kathy. The Bloody Ruby takes you to the Land of the Dead. You have to save Conroy. Speak to the two ghosts. Eleanor wants paper and something to draw with. James don't want to be dead. Pick up the net and the sail. Use crank to lower the lantern and take it.
Step 2
Use net to get the hammer. It will break, but you will have a stick. Go down below deck.
Step 3
Open cabinet and get key. Use key to unlock the closet. Use lantern to light a fire. Next turn the stick to get charcoal. Notice the three chests with glass window over each. First is for Eleanor "An artist knows what's missing." Next is James. Third is Kathy, showing Blood Ruby. Figure out how to open each chest.
Step 4
Place sail on floor. Notice reflection of Eleanor's stained glass. Differences between the two: 3 eyelashes. 2 earrings. 9 diamonds on necklace, 6 green dots on collar. 3 buttons on shirt. Code for Eleanor's chest is 32963. Take paper inside.
Step 5
James' chest. Clue is 'outside to inside'. Count number of black spots from outer to middle ring. Code for James chest is 598633. Grab newspaper pieces. It's a puzzle.
Step 6
Solve newspaper puzzle. Put frames in order. Take completed newspaper from chest.
Step 7
Kathy's chest. Count shapes you see in her window. 1 teardrop. 8 circles. 7 pentagons. 4 diamonds.
Step 8
Give newspaper to James. Give Eleanor charcoal and paper. Take coins from each of them.
Step 9
Tap on Eleanor again and she'll draw a portrait for you. It's the clue we needed for Kathy's window.
Step 10
Go back. Order of shapes is: Teardrop, Diamond, Circle, Pentagon. Code for Kathy's chest is 1487. Take coin inside of chest.
Step 11
We have all three coins. Use coins to open door for ferryman. He, Alistair, is your father?
Step 12
You are taken the Port of the Dead to find Conroy. He gives you a looking spyglass. Use it to find Kathy's ship left and to find Conroy.
Step 13
Another puzzle. Sail over the magic river. When a ship lands on a whirlpool, the whirlpool turns. If a ship lands on a whirlpool with another ship, it doesn't turn. Solve the puzzle.
More solved chapters
Find more Pirate's Treasure solutions here. Hope you found our solutions and cheats useful. We will keep this post updated. Thanks for your visit.

subset: commoncrawl


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Conor McGregor: Incredible moment MMA star surprises lads impersonating his infamous ring antics in mock 'street fight' in Dublin
'The Notorious' one was driving past in a huge black Cadillac when he spotted the trio on a Dublin street
'The Notorious' one was driving past in a huge black Cadillac when he spotted the trio on a Dublin street
THIS is the hilarious moment MMA star Conor McGregor surprised a trio of Irish lads who were impersonating his infamous ring antics on a Dublin street.
'The Notorious' one was driving past in a huge black 4x4 when he spotted Jason Cooney, Patrick Lavelle and Mick Groarty larking about on Friday night.
One roared one of the punchy star's catchphrases: "You'll do nothing" just as the Cadillac Escalade pulled up alongside them with the UFC lightweight and featherweight champ inside.
The three men were at a Christmas party for Human Centered movement, a business that shows people in classes how to move in a pain free way.
The 28-year-old star then decided to pull over and say hello to the two fans, giving them a fist bump and a few words of encouragement before heading off on his way.
Mark, seeing McGregor as a shining example of what their business promotes, said they "were chuffed to get to meet one of their idols."
Earlier in the day trash-talking McGregor called out unbeaten boxing champ Floyd Mayweather once more.
He cranked up the heat ahead of a potential mega fight by saying that he will "break" the face of the former world champion boxer.
Mayweather has hit back on a few occasions throughout 2016 as the UFC's first two-weight world champion looks to secure a lucrative cross-discipline bout.
McGregor took to Twitter to post a photoshopped image of himself in boxing gloves alongside Mayweather, insisting that any potential fight would indeed be a straight up boxing match.
And he wrote: "I'm going to break his face."


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Quinton's Bar and Deli reopens as two bars, including new speakeasy Alleged Lee's
After almost 10 months of renovations, Quinton's Bar and Deli in Des Moines' East Village has opened its doors to customers once again. But the decade-old sports bar doesn't look like it did in 2020; in fact, half of it isn't even Quinton's anymore.
Owner Brian Rorris decided to split the space at the end of 2020, when managing a 5,000-plus-square-foot restaurant didn't make sense in a COVID-19-changed dining landscape.
Now, the eastern half of Quinton's has been transformed into Alleged Lee's, a Prohibition-style speakeasy opening in early October. Quinton's reopened on Sept. 16.
The conjoined spaces offer two different experiences, though they have a shared kitchen and bathrooms.
The revamped Quinton's
Updates to Quinton's include a roof replacement, all-new furniture, a 10-foot television screen, new bathrooms and a new bar.
"We did an actual copper-top (bar), which kind of plays well with the fact that we have our own Quinton's copper beer and we make our own ginger beer for Moscow Mules," Rorris said.
Both Quinton's and Alleged Lee's are furnished with garage doors that will allow the spaces to function like open-air patios during warm weather, and each has its own entrance.
Quinton's maintains its sports bar appearance and features new art of famous musicians, commissioned from artist Jake Jones of TJ Studios in Gypsum, Colorado, alongside murals done by Big Grove Brewery and Exile Brewing.
More:Prost! Oktoberfest celebrations mark the start of fall. Find out where to fill your stein in the Des Moines area
Alleged Lee's speakeasy style
On the Alleged Lee's side, Rorris captured the Prohibition theme with custom-made booths and wallpaper, dim lighting and artwork that tells the story of that era in Des Moines, and the years before and just after.
A photograph from 1889 shows 10 constables of the Des Moines Searchers and Advance Guard of the Fighting Prohibition Army alongside a pet bloodhound. The infamous 1930s "Thou Shalt Not" photo from Life magazine hang by the bar, showing a woman defying all the rules of the 1930s Hays Production Code meant to ensure wholesomeness in motion pictures. In another shot, a 22-year-old Ronald Reagan beams in front of a WHO Iowa microphone.
More:Miss the Iowa State Fair? Here's your second chance to try one of the most surprising new foods.
But the pièce de résistance is a 1890 Triple-Arch Brunswick backbar that takes up nearly the entire eastern wall. After a year of hunting for an era-appropriate piece, Rorris bought the hand-etched wooden backbar from a seller in Atlanta who said it originally came from Pittsburgh. According to the seller, there are only 10 backbars like it left in the United States.
Quinton's updates its specials; Alleged Lee's plans to serve Prohibition cocktails
Both the drink and food menus at Quinton's are getting a refresh, and the daily specials are all new. Highlights include Happy Hour All Day Thursdays, featuring half-priced drinks and $1 off appetizers, and Parking Ticket Tuesdays — a chance for customers to get 20% off their bill when they show a parking ticket they've received in the past 30 days.
Almost every area of the sports bar's menu has at least one new item to choose from, but all the classic favorites, like the spuds, remain. The Chislic appetizer, a half-pound serving of marinated, cubed and fried beef tenderloin served with horseradish aioli, goes for $11.99. Quinton's has added vegetarian burgers (the Veggie Melt for $10.99 and the Vegano for $13.99) and a number of lamb options, including sliders ($12.99) and a burger with house-made tzatziki (13.99).
Heartier house specialties include the Iowa Po' Boy, a ciabatta roll stuffed with slow-roasted pulled pork (10.99), and the Smokin' Mac and Cheese ($12.99), a spicier take on the childhood classic.
More:Craft Bru beer bar bring new high-tech brew selection system to downtown Des Moines
After Alleged Lee's opens, Rorris anticipates adding a shareables menu to complement the extensive liquor and cocktail menu. But in the beginning, the goal is to serve Prohibition-era cocktails — such as the Old Fashioned, Mary Pickford and Corpse Reviver —as well as whiskey flights.
"We're not trying to reinvent the wheel here," Rorris said. "Everyone always kind of, you know, wants to come up with the next best thing and it's like, maybe realize some of the awesome stuff we already have."
Alleged Lee's joins several neighboring bars specializing in different liquors, like COA Cantina, which has an expansive tequila menu, and Bellhop, which spotlights rum cocktails. Rorris hopes the addition of a whiskey and bourbon bar creates opportunities for customers to experience several bar styles in one night out.
In addition to the renovations to Quinton's in Des Moines location, a second Cedar Rapids location opened July 15, bringing the total to four in Iowa, including one in and Iowa City. Rorris said the Des Moines caters to a vastly different clientele than the college crowd in Iowa City, and he's looking forward to inviting customers back in.
"We're excited to get back open," he said. "It's always been one of our favorite markets, and it's just a fun place to be."
Quinton's, 506 E. Grand Ave., is open daily from 11 a.m. - 2 a.m., with the kitchen closing at 10 p.m. Alleged Lee's, 510 E. Grand Ave., will be open 4 p.m. - 2 a.m. Monday-Thursday and 2 p.m. - 2 a.m. Friday-Sunday.
Elle Wignall covers dining for the Register. Reach her at email@example.com. Follow her on Twitter @ElleWignallDMR.


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FOTO: User:Mattes released to Public Domain. File:Tiepolo, Giovanni - Deckenfresko im Treppenhaus der Würzburger Residenz - Detail Merkur (photo).jpg - Wikimedia Commons
28. Ἑρμοῦ
Introduction to the Orphic hymn to Ærmís
Ærmís (Hermes, Ἑρμῆς) is the great friend of mankind who has an interest in our difficulties, particularly if we find ourselves in any state of bondage, whether literally or figuratively. He is adept in the use of speech and bestows his cleverness upon us. And his use of speech extends to his divine function as messenger of Zefs (Ζεύς) for which he is depicted in the mythology as having winged cap and sandals. All these qualities of Ærmís are evident in the Orphic hymn dedicated to him, and many more, where he is depicted as a vibrant and joyful deity, energetic in his actions.
The original ancient Greek text
28. Ἑρμοῦ, θυμίαμα λίβανον.
Κλῦθί μευ, Ἑρμεία, Διὸς ἄγγελε, Μαιάδος υἱέ, 1
παγκρατὲς ἦτορ ἔχων, ἐναγώνιε, κοίρανε θνητῶν,
εὔφρων, ποικιλόβουλε, διάκτορος, Ἀργειφόντα,
πτηνοπέδιλε, φίλανδρε, λόγου θνητοῖσι προφῆτα·
γυμνάσιν ὃς χαίρεις, δολίαις τ' ἀπάταις, (στρ)οφιοῦχε*· 5
ἑρμηνεῦ πάντων, κερδέμπορε, λυσιμέριμνε·
ὃς χείρεσσιν ἔχεις εἰρήνης ὅπλον ἀμεμφές·
Κωρυκιῶτα, μάκαρ, ἐριούνιε, ποικιλόμυθε,
ἐργασίαις ἐπαρωγέ, φίλε θνητοῖς ἐν ἀνάγκαις·
γλώσσης δεινὸν ὅπλον, τὸ σεβάσμιον ἀνθρώποισιν· 10
κλῦθί μευ εὐχομένου, βιότου τέλος ἐσθλὸν ὀπάζων,
ἐργασίῃσι, λόγου χάρισιν, καὶ μνημοσύνῃσιν.
Reuchlinian transliteration of the ancient Greek text:
(See this page: Transliteration of Ancient Greek)
28. Ærmou, thymíama lívanon.
Klýthi mef, Ærmeia, Diós ángælæ, Maiádos iǽ, 1
pangratǽs ítor ǽkhôn, ænagóniæ, kíranæ thnitóhn,
éfphrôn, pikilóvoulæ, diáktoros, Aryeiphónda,
ptinopǽdilæ, phílandræ, lógou thnitísi prophíta,
yimnásin os haireis, dolíais t'apátais, (str)ophioukhæ 5
ærminéf pándôn, kærdǽmboræ, lysimǽrimnæ;
os heiræssin ǽheis eirínis óplon amæmphǽs;
Kôrykióhta, mákar, æriouniæ, pikilómythæ,
ærgasíais æparôyǽ, phílæ thnitís æn anángais,
glóhssis deinón óplon, to sævázmion anthróhpisin; 10
klýthí mef efkhomǽnou, viótou tǽlos æsthlón opázôn
ærgasíisi, lógou khárisin, kai mnimosýnisin.
Ἑρμοῦ, - Ἑρμοῦ is the genitive of Ἑρμῆς; titles of Orphic Hymns are usually placed in the genitive case.
θυμίαμα (incense) λίβανον. (frankincense) - The author of this hymn is suggestion an incense-offering of frankincense be made to the God.
Κλῦθί (hear) μευ, (me) - Hear me
Ἑρμεία, - Ærmís (Hermes)
Διὸς (Διὸς is gen. of Ζεύς) ἄγγελε, (ἄγγελος is fem./masc. nom., messenger, angel) - messenger of Zefs (Zeus)
Μαιάδος (Μαῖα, mother of Ἑρμῆς) υἱέ, (son) - son of Maia
παγκρατὲς (παγκρατής is nom., all-powerful) ἦτορ (heart) ἔχων, (have) - your heart is invincible
ἐναγώνιε, - master of competitions (ἐναγώνιος, nom.). One of the fields of interest of Ærmís is the gymnasium and athletic contests.
κοίρανε (κοίρανος is nom., ruler) θνητῶν, (mortals) - ruler of mortals
εὔφρων, - joyful, gracious
ποικιλόβουλε, - wily one (ποικιλόβουλος, nom.)
διάκτορος (διάκτορος is nom./gen., guide or messenger) Ἀργειφόντα, (Ἀργειφόντἡς is nom., slayer of Ἄργος Πανόπτης) - messenger and slayer of Árgos. Ióh (Ἰώ) was a lover of Zefs and this liaison was discovered by Íra (Ἥρᾱ). In order to disguise his paramour, Zefs transformed her into a heifer, but Íra discovered the ruse and placed the cow under the care of the giant Árgos who had so many eyes that only some of them would sleep at any particular time. But Ærmís, disguised as a shepherd, charmed the eyes to sleep and slew him with a stone. Ióh was now free to wander, now tormented by the gadfly of Íra, but it was revealed to her by Promithéfs (Προμηθεύς) that in time she would be free and that her trial would yield fruit in that she would become the ancestor of the greatest of the heroes, Iraklís (Ἡρακλῆς).
πτηνοπέδιλε, - with winged sandals (πτηνοπέδιλος, nom.). Ærmís is depicted with winged sandals because he is the messenger of the Gods, most particularly the messenger of Zefs. He is said to fly through the three realms (Earth, Sea, and Sky) and deliver the intention and commands of his father.
φίλανδρε, - friend of mankind (φίλανδρος, fem./masc. nom.)
λόγου (word, language) θνητοῖσι (mortal) προφῆτα; (prophet) - divine revealer of language to mortals
γυμνάσιν (gymnastic training) ὃς (you) χαίρεις, (rejoice) - You rejoice in gymnastic training
δολίαις (tricky, deceitful) τ' ἀπάταις, (deceit) - and in skillful deceit. It may seem strange that deceit is a quality of Ærmís and it must be understood that this is not deception with bad intent, but, rather, the ability to discern when it is necessary to deceive in order to protect, to mislead those whose intention is to do harm, and similar uses of speech.
(στρ)οφιοῦχε; - (στροφιοῦχος is masc. nom.) - priestly one (στροφιοῦχος is the wearer of the στρόφιον, a headband worn by priests). This word presents a problem. The Book of the Orphic Hymns extracted from Hermann's Orphica renders this οφιοῦχε, from ὀφιοῦχος (a constellation), the "serpent handler." This could, perhaps, refer to the two snakes of the Kirýkeion (Κηρύκειον), a symbol associated with the God. The ancient text used by Athanassakis (first edition) renders this τροφιοῦχε, a word for which this author cannot find any information. Liddell and Scott suggests that the word may actually be στροφιοῦχε (στροφιοῦχος masc. nom.), "he who wears the the στρόφιον (i.e., a priest)." If this is actually the correct word, οφιοῦχε remains "inside" στροφιοῦχε allowing for a mystical double-meaning.
ἑρμηνεῦ (ἑρμηνεύς is nom., interpreter) πάντων, (all) - interpreter of everything
κερδέμπορε, - conductor of trade (κερδέμπορος, fem./masc. nom.). Commerce and the necessary acquisition of wealth are special interests of Ærmís.
Λυσιμέριμνε; - you who drives away our troubles (λυσιμέριμνος, fem./masc. nom.). By means of the acquisition of the skills Ærmís bestows on us...competent use of language, competence in livelihood, etc....our difficulties in life are greatly lessened.
ὃς (you) χείρεσσιν (hands) ἔχεις (bear, possess) εἰρήνης (peace) ὅπλον (tool) ἀμεμφές; (blameless, perfect) - You hold in your hands the means to achieve perfect peace
Κωρυκιῶτα, - Kohrykian (Κωρυκιώτης, masc. nom.). This epithet refers to Kóhrykos (Corycus; Gr. Κώρυκος), an ancient city in Anatolí (Ἀνατολή), the Southern promontory of the Erythraean peninsula opposite Khíos (Χίος), with a rich history; it is now the town known as Kizkalesi in Turkey. There is a cave near this place, the Kohrykian (Corycian or Cilician) Cave which was the dwelling-place of Typhóhn (Τυφῶν) and Ǽkhidna (Ἔχιδνα). Pan (Πᾶν) and Ærmís were worshiped in this cave, and there was also a temple in this area dedicated to Zefs (Ζεύς).
μάκαρ, - happy one
ἐριούνιε, - luck-bringer (ἐριούνιος, masc. nom.). Ærmís is a joyful and light-hearted God who sometimes bestows a windfall, unexpected good fortune.
ποικιλόμυθε, - skilled rhetorician (ποικιλόμυθος, fem./masc. nom.)
ἐργασίαις (business, work) ἐπαρωγέ, (ἐπαρωγός is nom., helper) - you are an aide in our labor
φίλε (friend) θνητοῖς (mortals) ἐν (in) ἀνάγκαις; (necessity) - friend of mortals in our necessities
γλώσσης (tongue, speech) δεινὸν (dreaded) ὅπλον, (tool) - terrible tool of speech,
τὸ σεβάσμιον (awesome) ἀνθρώποισιν; (men) - awesome to mankind
κλῦθί (hear) μευ (our) εὐχομένου, (praying) - hear our prayers
βιότου (life) τέλος (fulfillment) ἐσθλὸν (good, noble, lucky) ὀπάζων (send with) - bestow upon us a life which concludes well
ἐργασίῃσι, - livelihood
λόγου (words) χάρισιν, (favor) - speech of favor
καὶ (and) μνημοσύνῃσιν. (memory) - and memory.
All this work yields a more literal translation of the Orphic hymn to Ærmís:
28. Ærmís, Incense frankincense.
Hear me, Ærmís, messenger of Zefs, son of Maia! 1
Your heart is invincible! ...master of competitions, ruler of mortals,
Oh joyful, wily one, guide, slayer of Árgos.
You with the winged sandals, friend of mankind, divine revealer of the language of mortals;
You rejoice in gymnastic training, and in skillful deceit, oh priestly one. 5
Interpreter of everything, conductor of trade, you drive our troubles away;
You hold in your hands the means to obtain perfect peace;
Kôrýkian, happy one, luck-bringing, skilled rhetorician,
You are an aide in our labors, a friend of mortals in need;
Brandishing the terrible weapon of speech, awesome to mankind; 10
Hear our prayers, bestow upon us a life which concludes well,
With adequate means of livelihood, favorable words, and long memory.
Much of the theology of our religion has been preserved in fragments: The Orphic Fragments of Otto Kern.
The story of the birth of the Gods: Orphic Theogony.
We know the various qualities and characteristics of the Gods based on metaphorical stories: Mythology.
Dictionary of terms related to ancient Greek mythology: Glossary of Hellenic Mythology.
Introduction to the Thæí (the Gods): The Nature of the Gods.
How do we know there are Gods? Experiencing Gods.
The logo to the left is the principal symbol of this website. It is called the CESS logo, i.e. the Children of the Earth and the Starry Sky. The Pætilía (Petelia, Πετηλία) and other golden tablets having this phrase (Γῆς παῖς εἰμί καὶ Οὐρανοῦ ἀστερόεντος) are the inspiration for the symbol. The image represents this idea: Earth (divisible substance) and the Sky (continuous substance) are the two kozmogonic substances. The twelve stars represent the Natural Laws, the dominions of the Olympian Gods. In front of these symbols is the seven-stringed kithára (cithara, κιθάρα), the lyre of Apóllôn (Apollo, Ἀπόλλων). It (here) represents the bond between Gods and mortals and is representative that we are the children of Orphéfs (Orpheus, Ὀρφεύς).
PLEASE NOTE: Throughout the pages of this website, you will find fascinating stories about our Gods. These narratives are known as mythology, the traditional stories of the Gods and Heroes. While these tales are great mystical vehicles containing transcendent truth, they are symbolic and should not be taken literally. A literal reading will frequently yield an erroneous result. The meaning of the myths is concealed in code. To understand them requires a key. For instance, when a God kills someone, this usually means a transformation of the soul to a higher level. Similarly, sexual union with a God is a transformation.
The story of the birth of the Gods: Orphic Theogony.
We know the various qualities and characteristics of the Gods based on metaphorical stories: Mythology.
Dictionary of terms related to ancient Greek mythology: Glossary of Hellenic Mythology.
SPELLING: HellenicGods.org uses the Reuchlinian method of pronouncing ancient Greek, the system preferred by scholars from Greece itself. An approach was developed to enable the student to easily approximate the Greek words. Consequently, the way we spell words is unique, as this method of transliteration is exclusive to this website. For more information, visit these three pages:
Pronunciation of Ancient Greek
Transliteration of Ancient Greek
Pronouncing the Names of the Gods in Hellenismos
PHOTO COPYRIGHT INFORMATION: The many pages of this website incorporate images, some created by the author, but many obtained from outside sources. To find out more information about these images and why this website can use them, visit this link: Photo Copyright Information
DISCLAIMER: The inclusion of images, quotations, and links from outside sources does not in any way imply agreement (or disagreement), approval (or disapproval) with the views of HellenicGods.org by the external sources from which they were obtained.
Further, the inclusion of images, quotations, and links from outside sources does not in any way imply agreement (or disagreement), approval (or disapproval) by HellenicGods.org of the contents or views of any external sources from which they were obtained.
For more information: firstname.lastname@example.com
For answers to many questions: Hellenismos FAQ
© 2010 by HellenicGods.org. All Rights Reserved.


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So, you're running a marketing campaign, but not sure what advertising channel to choose?
Advertising means bringing attention to a brand's product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or driving more sales. An advertising medium is how your brand's message is delivered to your target audience.
Popular advertising mediums are differentiated between traditional and digital.
In this blog, we'll touch upon what traditional advertising is but will mainly focus on digital advertising to give you a better idea of which advertising channels are right for you.
What is Traditional Advertising?
- Broadcast (TV or radio)
- Outdoor (billboards)
- Print (magazines)
Traditional advertising channels are great for casting a wide net and ensuring lots of eyeballs on your campaign. However, you are competing with businesses from different industries for a prime spot, you need a big ad budget and you will have a harder time tracking the ad performance.
How do you track how many people saw your billboard from the street? What if people took a bathroom break when your TV commercial was airing?
Enter: digital advertising.
What is Digital Advertising?
Digital advertising is the delivery of advertisements on online channels like social media, websites, search engines, videos etc. Digital advertising is flexible when it comes to budget and is full of potential for ad reach. You can and choose which channels work best for your target audience. You won't be casting a wide net, instead, you'll have more precision in selecting your demographic, and the placements of your ad serving.
When it comes to the digital landscape, there is so much variety.
Don't make the rookie mistake of spreading yourself thin and going after a huge range of platforms to reach as many people as possible. It will be a waste of your time, resources, and precious ad dollars. You need to pinpoint your objectives and take a more focused approach: one that gets you in front of the right people that will convert.
In this blog, we'll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.
Which Digital Advertising Channel Should I Use?
In this blog, we'll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.
Here's a list of the digital advertising channels we will cover:
- May 2022 Updates
- Weather
- Performance Max
- Discovery
- Twitch
- Telegram
- Paid Search
- Display
- Video
- Native
- In-App Advertising
- Apple Search Ads
- Digital Out-Of-Home
- Social
- Shopping Ads
- Chinese
- Audio
- Hotel / Metasearch Ads
- Online Travel Agencies
- Tips for Choosing the Right Advertising Channel
May 2022 Updates
Depending on the weather, consumer's behavior, needs and responses may vary. For example, if it's pouring rain, perhaps people are more inclined to order food delivery than dine in at a restaurant. By deploying weather-targeted ads, you can boost visibility and anticipate better results.
- Weather ads are a type of targeting ad, and can be served Search, Display, Social and other programmatic platforms
- Great for these industries: Travel & Hospitality, Food & Drink, Apparel, Leisure & Entertainment, Home & Garden, Energy, Insurance etc
- When it's a lower temperature outside (cold, wet, or snowy), people have an increased desire for psychological warmth. Activities or services that have a social element might perform better!
- Warmer weather & exposure to sunlight increases peoples' willingness to spend money up to 56%.
Great For:
- Increasing Engagement
- Driving Conversions
- A healthy Return on Ad Spend
- Delivering a more Personalized Ad Experience
- Boosted Visibility During Key Moments
Ah, good ol' SMS, text messages. Yes, even they have been made to have advertising options! SMS ads promote products and services through mobile phones. Through short and concise text messages, brands can bulk deliver their ads to subscribers worldwide.
In a world where people are bombarded with emails and online ads, SMS ads are a cost-effective way to cut-through the noise and drive visibility with high open-rates. It's a channel that would complement your other digital marketing efforts, such as email marketing and social!
An SMS ad is 160 symbols. You can use them to send messages for:
- Notifications (like, launch of new product)
- Exclusive deals for your loyalty program members
- Text-To-Win competitions
- Discount codes
- Promotion for sales on your website or stores
- It usually takes a user to respond to an SMS ad within 90 seconds
- Response rates can be as high as 45% (in comparison to email responses, which averages around 6%)
- Click-Through Rate (CTR) is around 19%
- Driving higher Open Rate
- Boosted Visibility
- Promoting Deals and Discounts
- Complementing other Marketing Channels
Performance Max
Performance Max ads utilize machine learning to automate the audience targeting and ad delivery format, based on the information provided when setting up the campaign. Based on the creative assets you provide, the creation of the actual ad will be automated too. Then, the ad platform will run your campaign based on your specified conversion goals.
Performance ad placements will be served across different channels dynamically. It greatly complements PPC Search Ads.
You can choose to set up Performance Max Ads based on these conversions:
- Sales
- Leads
- Website Traffic
- Product & Brand Consideration
- Brand Awareness & Reach
- App Promotion
- Local Store Visits & Promotions
- Beneficial for any type of business
- Potential to reach up to 3 billion users worldwide
Great For:
- Driving Higher Conversions (whether it be lead generation, purchases etc)
- Acquiring More Data Insights
- Attributing Data to proper channels to get a better understanding of the Customer Journey
- Optimizing Campaign Performance
Discovery Ads are meant to be browseable, feed-based and focused on higher user intent.
Here are some examples of Discovery Ads the brand, Ugg had ran:
Types of Discovery Ads:
- Single Image Ads
- Multi-Image Carousel Ads
Great For:
- Driving Engagement
- Delivering Scalable Ads
- Reaching New Audiences
- Retargeting
Twitch is one of the most popular entertainment, live-streaming platforms. Aside from being the top-watched streaming platform for gamers, it has now expanded to other entertainment topics, like cooking, music and art. Twitch streams are live broadcasts, with a chat window on the right side, where audiences of the livestream can interact with the streamer and one another.
This Amazon-owned platform has a highly active, social, and engaged userbase. It's a great ad channel to serve visual ads (especially video).
Types of Twitch Ads:
- Banner/Display
- In-Video Ads
In the following placements:
- Homepage Headliner
- Homepage Carousel
- First Impression Takeover
- Twitch Premium Video
- Super Leaderboard
- Medium Rectangle
Demographic & Usage:
- 30 million daily users around the world
- Almost 50% of Twitch users are between the ages 18 to 34
- The core demographic of 65% male users (73% are under 35 years old)
- 62% of viewers in eSports/gaming personalities on a daily basis
- 56% of users tend to buy brands they see advertised
Great For:
- Connecting With a Younger Audience
- Expanding Audience Reach
- Generate Brand Engagement
- Driving Brand Awareness
Telegram ads are delivered like a chat message called Sponsored Messages, which can be personalized and the platform has a strong emphasis on user privacy.
- 500 million monthly global active users
Great For:
- Delivering Contextual-Based Ads
- Preserving User Privacy
- Connecting with Your Target Audience
Paid Search
The two biggest search ad platforms are Google and Microsoft Bing.
Google Search
Brands pay for text ads to appear in the search results on Google.
There are 6 types of Google Search Ads:
- Text
- Dynamic Search
- Call-Only
- Shopping
- Image
- Video
Great For:
- Increasing qualified website traffic
- Driving conversions
- Increasing sales
Microsoft Advertising (Formerly Bing Ads)
Bing is the search engine of Microsoft and offers Pay-Per-Click (PPC) advertising.Types of Microsoft Ads:
- Expanded Text Ads
- Dynamic Search Ads
- Responsive Search Ads
Demographic & Usage:
Great For:
- Targeting an older audience
- Targeting an audience with bigger purchasing power
- Increasing website traffic
- Driving conversions
Quora is an online community for people to ask questions and provide answers to all types of topics. Professionals, students, and industry leaders are active in sharing their knowledge on this platform. This advertising channel is a combination of social and search.
Types of Quora Ads:
- Images Ads
- Text Ads
- Promote an Answer
Demographic & Usage:
- 54% of Quora audiences have an average annual household income of $100k+
- 65% of Quora users have a college degree
- 37% more likely to be a manager
- Businesses see 4x more conversions with Quora Ads
Great For:
- Reaching an audience with strong purchasing power
- Driving high-quality traffic
- Boosting brand authority
- Increasing conversions
Display Ads
45% of people seeing Display Ads are in the middle (or the "Consideration Stage") of their Customer Journey. Great visuals can boost interest in your products and services and push them onto the next stage (which is "Conversion")!
Display ads are visual banners that can be found across the internet with specific placements on websites.
Types of Display Ads include:
- Static Banner
- Animated
- Interactive
- Video
- Lightbox
- Interstitial
- Interactive
- Social Display
Google's list of Top Performing Display Ad
Sizes are:
Great For:
- Building brand awareness
- Increasing website traffic
Display Retargeting
Display Retargeting Ads help you reach people who already were interested in your brand — and seal the deal. The most common type of Retargeting Ad are abandoned shopping carts where ads follow you around the internet reminding you that you hadn't completed your purchase.
- Text
- Dynamic Search
- Call-Only
- Shopping
- Image
- Video
Demographic & Usage:
Great For:
- Improving brand recall
- Driving conversions
Video Ads
Video is the 2nd largest search method online, which is why 87% of digital marketers are using video content in their digital marketing strategies. Aside from text ads like Paid Search and Display Ad images, video ads are the most visually engaging ad format. Youtube is by far the biggest video advertising channel.
Types of Video Ads:
- Bumper
- In-Stream
- Out-Stream
- Interstitial
- Masthead
- Over-The-Top (OTT)
- TrueView Video Discovery
Demographic & Usage:
- Youtube has a monthly active user base of 2 billion people
- Compared to other TV networks, YouTube reaches the most 18-34 year olds
- 1 out of 3 Boomers search on YouTube to learn more about a product/service
- Over 70% of YouTube videos are watched on mobile devices
Great For:
- Targeting audiences from all walks of life
- Expanding brand awareness
Native Ads
Native is a form of paid advertising that blends in with the look, feel, and function of its displayed platform. It is non-intrusive and typically content-rich. You typically find Native Ads in online news sites' advertorials, social media feeds, and recommended content on webpages.
Types of Native Ads:
- In-Feed
- Branded Content
- Content Recommendation
- Promoted Listings
- In-Ad with Native Elements
Demographic & Usage:
Great For:
- Educating people on your brand offering
- Building trust with consumers
- Creating brand awareness
- Increasing website traffic
In-App Advertising
Types of In-App Advertising:
- Mobile Banner Ads
- Interstitial Ads
- Rewarded Video Ads
- Mobile Native Ads
- Smartphone users spend 89% of their total mobile device time in mobile apps, VS 11% on the mobile browser
- Mobile app Click-Through Rate is 0.58% and Mobile Web is 0.23%
- In-app ads perform 11.4 times better than regular banner ads
Great For:
- Reaching highly engaged audiences
- Increasing clicks
- Connecting with users on mobile devices
Apple Search Ads
- Mobile Banner Ads
- Interstitial Ads
- Rewarded Video Ads
- Mobile Native Ads
- 70% of App Store visitors use the search bar to find apps
- 65% of app downloads occur directly after a search on the Apple app store
- 50% average conversion rate
Great For:
- Boosting brand exposure
- Increasing mobile app downloads
Digital Out-Of-Home Ads
- Mobile Banner Ads
- Interstitial Ads
- Rewarded Video Ads
- Mobile Native Ads
- 82% of survey respondents recalled seeing a DOOH ad in the past month, and the majority of them viewed the format in a favorable light
- Because DOOH ads are served in person, they cannot be blocked out by AdBlock
- This is one digital advertising channel that does not track actual ad impressions or reach
Great For:
- Creating brand awareness
- Maximizing ad reach
- Reinforcing brand recall
- Driving foot traffic
- Increasing conversions
Shopping Ads
Shopping ads make product purchasing easy for consumers. Show ads to those who are actively looking for products and direct them to click to purchase.
Google Shopping Ads and Amazon Ads are the two biggest eCommerce advertising channels.
Google Shopping
Demographic & Usage:
Great For:
- Increasing website traffic
- Driving direct purchases
- Showing up at the top of Google search results
Amazon dominates the worldwide eCommerce landscape. With more than 2.5 million active sellers on the Amazon marketplace, cut through the noise by promoting your brand and its products with Amazon ads.
Types of Amazon Ads:
- Sponsored Product Ad
- Headline Search Ad
- Amazon Product Display Ad
Demographic & Usage:
- 90% of buyers agree that they are more likely to purchase Amazon products than other eCommerce sites
- 23% of online shoppers go to Amazon for product inspiration
- 80 million American households have an Amazon account
- 4000 items are sold per minute in the United States on Amazon
Great For:
- Increasing Amazon sales
- Expanding product reach
Chinese Ads
Convey your brand authentically with the right Chinese advertising channels to break into a whole new demographic!
WeChat is the world's third-biggest messaging app (behind Facebook Messenger and WhatsApp). It is a full-fledged app that features thousands of other mini-apps from brands, allowing users to order food delivery, book flights, make direct payments, and more.
Types of WeChat Ads:
- Moments Ad
- Article Banner Ad
- Mini Program Ad
- One-Click-to-Follow Ad
Demographic & Usage:
- One billion monthly active users
- Daily average of app use is 90 minutes
Great For:
- Driving brand awareness
- Boosting audience engagement
- Increasing app usage
Baidu offers:
- Paid Search Ads
- Display Ads
- Baidu owns over 66% of the Chinese Search market share
- 202 million daily active users
Great For:
- Targeting Chinese users with high purchase intent
- Driving website traffic
- Promoting brand products or app
Weibo is a microblogging platform, like the Chinese equivalent of Twitter. It's the second largest social platform in China, celebrities and influencers having millions of followers on it and it has an incredibly engaged user base. It is the primary social platform Chinese internet users to obtain news from and has capabilities for laser-focused audience targeting.
Types of Weibo Ads:
- Display
- Search Engine Promotion
- Fan Headline
- Fan Tunnel
Demographic & Usage:
- 500+ million monthly active users
- 68% of users follow official brand accounts with the intent to receive promos
Great For:
- Boosting brand awareness
- Driving brand engagement
- Improving brand reputation
- Stimulating sales
Types of Douyin Ads:
- Open Screen Ads
- Feed Ads
- Sticker Ads
- Music Advertising
- Key Opinion Leader (KOL) Ads
Demographic & Usage:
- 68% of Chinese social media users use Douyin
- More than 400 million daily users in China
- Estimated to reach 555 million users in 2023
- 98% of the user base is under 40 years old
Great For:
- Reaching young, affluent Chinese audiences
- Increasing brand engagement
- Stimulating sales
TMall is an online marketplace owned by Chinese eCommerce giant, Alibaba. It is so prominent that Amazon closed down "Amazon China" but kept their presence on TMall. TMall runs an analysis of brands to ensure they qualify for their platform, so consumers trust the brand validation. Chinese shoppers can buy authentic goods and foreign brands on TMall.
Types of TMall Ads:
- Zhi Tong Che (Keyword Search Ad)
- Pin Xiao Bao (Keyword Search Ad)
- Zhi Zuan (Display Banner Ads)
- Super Recommendation (Algorithm-Driven Display Ads, shows relevant recommendations)
- Ju Hua Suan (Flash-sale Display Ads)
Demographic & Usage:
- 3rd most visited website in the World
- Biggest cross-border eCommerce marketplace in China
- Owns 50-60% of the Chinese eCommerce market share
Great For:
- Reaching Upper Middle-Class Chinese consumers
- Gaining brand recognition
- Driving eCommerce sales
JD is TMall's biggest competitor. It is an online marketplace platform and a B2C online retailer. It sells products directly to consumers and also hosts third-party brands as well. JD Worldwide, specifically, is the cross-border version that enables Chinese consumers to buy from international (non-Chinese) brands.
Types of JD Ads:
- PPC Search Ads
- Display Banner Ads
Demographic & Usage:
- Owns about 30% of the Chinese eCommerce market share
- In 2020, active customer accounts increased by 30% to 472 million people
- 80% of users are aged 18-45
- 65% of users have university degrees
- International Brands to sell products
- Breaking into the Chinese market remotely
- Reaching a Chinese audience base that's young, educated & digitally-savvy
Types of Youku Ads:
- Top Page Banner Ads
- Mid-Page Banner Ads
- Bottom Banner Ads
- Pre-Roll Ads
- Mid and Post-Roll Ads
- Pause Ads
Demographic & Usage:
Great For:
- eCommerce brands looking for local ad placement
- Delivering visual ads to engaged audiences
- Boosting brand awareness
Audio Ads
Did you know that Audio Ads have a 24% higher recall rate than traditional Display Ads?
Brands can use audio advertising to deliver hyper-targeted, relevant ads anytime and anywhere.
We've included the two popular audio advertising channels, Spotify and Pandora, but there are also others like Youtube Music, Amazon Audio etc we will be expanding on in the future.
Types of Spotify Ads:
- Audio Ads
- Video Ads
- Podcast Ads
- Custom Experiences
Demographic & Usage:
- Spotify estimates to reach 400 million monthly active users in 2021
- Millennials make up 55% of Spotify's user base
- Spotify has over 30% of the music subscription global market share
- Daily average listening time in Europe is 99 minutes and North America is 140 minutes
Great For:
- Reaching engaged audiences at anytime
- Boosting brand awareness
- Increasing direct traffic
Types of Pandora Ads:
- Audio
- Video
- Display
- Content
- Experiential Events
- Studio Resonate
Demographic & Usage:
- The daily average listening duration is 2 hours and 15 minutes
- Largest user demographic is 35-44 years old
Great For:
- Reaching the middle-aged demographic
- Boosting brand awareness
- Increasing direct traffic
Travel Ads
90% of travelers conduct their research online and 82% of them end up booking online.
There are two types of travel-related ads, one is Metasearch, which is also known as hotel ads; the other is Online Travel Agencies (OTAs).
Metasearch engines are websites that are hotel databases. It allows hotels to save on commission fees by encouraging customers to book directly and bypassing the middleman, OTAs (known as Online Travel Agencies).
People are able to search for specific accommodations on metasearch engines, read reviews, and book directly. Metasearch Ads typically operate as a Pay-Per-Click (PPC) model.
The biggest Metasearch Engines are:
- Google Hotel Ads
- TripAdvisor
- HotelsCombined
Demographic & Usage:
Metasearch Ads guarantee a 25-50% increase in visibility in search listings
Great For:
- Maximizing presence in search results
- Advertising hotel inventory
- Driving direct bookings
- Saving on commission fees from OTAs
Online Travel Agency (OTA)
Online Travel Agencies (OTAs) are a one-stop-shop for consumers to plan and book their travels, including services such as hotels, airlines, tours, cruises, and other activities. They are like a hybrid of a travel agency and an eCommerce platform.
It's a cost-effective way to reach international audiences which otherwise would be expensive to advertise through other channels.
Pro-Tip: Combine with Metasearch, Display, and Search Ads to maximize your ad reach!
The biggest Online Travel Agencies are:
- Expedia
- Kayak
- Orbitz
- Priceline
- Travelocity
Great For:
- Growing brand awareness
- Increasing bookings
- Testing out promotions
- Reaching international audiences
Tips for Choosing the Right Advertising Channel
Phew, that was definitely quite a bit of information to take in!
- Review your brand's advertising objectives and build a strategy accordingly
- Don't put all your eggs in one basket — think about where your target audience spends their time online and diversify your ad channels to reach them through multiple touchpoints, which makes for effective retargeting!
- Set your budget then allocate your funds to different channels
- Research industry benchmarks to predict the range of your Return On Ad Spend
As a marketer, it can be overwhelming to manage multiple channels, consistently monitor the campaigns, and make real-time adjustments to optimize ad performance. It takes time and expertise. That's why "programmatic" is an emerging type of advertising that brands are starting to use!
Programmatic ad tech automates a lot of the process with machine learning. An example is War Room's programmatic platform, Kedet, which gives direct access to 90,000+ ad publishers' inventory, conducts real-time ad buying and so much more. It also has the capabilities for hyper-targeting audiences and data integration, which enables in-depth analysis and a holistic, advanced approach to advertising.
Programmatic ad agencies combine cutting-edge technology with human expertise for building customized digital strategies for brands. We definitely recommend looking into this option if you want multi-channel advertising!
Let's Work Together
Interested in adding new channels to your digital advertising strategy?
Hop on a complimentary call with one of our experts today!


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Volume 379, Number 1, November III 2001
|199 - 207
|Interstellar and circumstellar matter
|Published online
|15 November 2001
The new AM Her system RX J0704.2+6203
Northern twin of BL Hydri
OAN, Instituto de Astronomía, UNAM, Mexico
2 Department of Astronomy, Box 351580, University of Washington, Seattle, USA e-mail: email@example.com
3 Astrophysical Institute Potsdam, An der Sternwarte 16, 14482 Potsdam, Germany e-mail: email@example.com
4 Observatoire Astronomique de Strasbourg, France
5 Instituto Nacional de Astrofísica Optica y Electrónica, AP 51 y 216, Puebla, Pue., México
6 Landessternwarte Königstuhl, 69117 Heidelberg, Germany
7 Udmurtia State University, Universitetskaya st., Izhevsk, Russia
Corresponding author: G. Tovmassian, firstname.lastname@example.com Present address: PO Box 439027, San Diego, CA 92143, USA.
Accepted: 9 August 2001
We report here on the identification and study of the optical counterpart of the ROSAT source RX J0704.2+6203. Extensive spectral and photometric observation showed that the object belongs to the class of magnetic Cataclysmic Variables. We determined the orbital period of the system to be 9727 and estimated the strength of its magnetic field to be on the order of 20 MG. The system was observed in both high and low states, common for its class. Other parameters of the magnetic close binary system were estimated. The spectral and photometric behavior of the object is similar to that of the well studied polar BL Hyi.
Key words: stars: novae, cataclysmic variables / stars: individual: RX J0704.2+6203 / stars: magnetic fields / binaries: close / X-rays: stars / accretion, accretion disks
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
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We are thrilled to have been invited to perform Mendelssohn's greatly loved oratorio Elijah at Cadogan Hall on 12th February. With the London Mozart Players and soloists Elin Manahan Thomas soprano, Katie Bray mezzo soprano, Ed Lyon tenor and South African baritone Colin Schachat in the title role, this promises to be a memorable performance. Full details on our Concerts page.
Join us for the opening and closing concerts of the second Summer Music in City Churches festival this June! We are performing gorgeous settings of poetry by Finzi, Elgar, Vaughan Williams, Parry, Britten and more on Thursday 20th, and a midsummer celebration of Shakespeare on Friday 28th, both in St Giles Cripplegate. Click here for full details.
Compelling composer and conductor Eric Whitacre performs an all-American programme, including pieces by Bernstein, John Adams and Copland.
The Grammy-winning composer is known for his charismatic conducting style and inventive and complex choral compositions.
His own works complete the concert's repertoire, culminating before the interval in the dynamic and epic Equus.
Lux Aurumque – Whitacre's choral composition that became an internet sensation – follows, and the lively Godzilla Eats Las Vegas! concludes the evening.
BERNSTEIN Overture, Candide
WHITACRE October; Songs of immorality; Equus
WHITACRE Lux Aurumque (Light of Gold)
ADAMS Short Ride in a Fast Machine
COPLAND Quiet City
WHITACRE Godzilla eats Las Vegas; Sleep
Eric Whitacre, conductor
City of London Choir
For more information and ticket availibility, click here


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There isn't a single person on this good earth who hasn't experienced sadness, grief, guilt and seemingly insurmountable obstacles. The trouble occurs when these problems get you down and keep you down. In our fast-paced world, it's commonplace for people to distract themselves from problems with other problems. When work hitches a ride home in your pocket; when endless ... Continue Reading
10 Ways You Can Gain Freedom in Daily Life
The older you get, the more routine-bound every day starts to feel. After all, you get up at the same time every day, you go to the same job, you see the same friends and you watch the same television shows. Day after day, month after month, and for many, year after year. But life doesn't always have to be set on repeat, and you can gain more freedom even in a life that is full ... Continue Reading
Downsize to Discover What Matters in Life
Life is about experiences, not things. Downsize your possessions to discover the important stuff in life. This post from MindBodyGreen.com turns the spotlight on how letting go of stuff helps in harnessing happiness.I've always known that "stuff" doesn't necessarily make me happy.I've always been much more content pinching every penny at a part-time job than working 40-plus ... Continue Reading
17 Cleanses for Starting 2016 On an Inspiring Note
Cleanse your body, mind and spirit to get 2016 off on a great start. This post from BuzzFeed brings to you 17 cleanses that will help remove the unnecessary clutter in your closet, mind and soul. Time to detox, declutter, and de-shittyfriend your life.1. The Unfriend CleanseJust go ahead and unfriend all the people who don't make you feel good about yourself — like former ... Continue Reading
How to Be Happy Year-Round: 10 Simple Changes
Welcome in a new year with these small lifestyle adjustments that show you how to be happy even while dealing with so many external pressures. This post from The Guardian has put together a list of little changes that have a huge impact on your state of mind. What's top of your list of new year resolutions for 2016? Do more exercise? Eat better? Spend more time with your ... Continue Reading


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Hendon Therapists
Therapy and Counselling Services in Hendon
Providing CBT, counselling and a wealth of other therapies to the London population, our Therapists in Hendon can help people from across the capital and beyond overcome their issues. Our therapy is positioned in North West London making it accessible for those who live or work in the nearby areas such as Finchley, Hampstead, Cricklewood, Kentish Town and Wembley.
People in need of our services from further afield can also take advantage of our therapists based in Hendon as we offer online and video appointments, opening us up to those who cannot make it in person.
Whether you're looking for someone to support you through an emotional experience such as an illness, injury or bereavement, or you need help overcoming depression, OCD or anxiety, our team of therapists in Hendon are on hand to help you build bridges towards the life you want to lead.
If you are interested in starting the healing process, or just have some questions, then feel free to get in touch with us on 0208 0884 818 and one of our therapists in Hendon will talk you through our process.
We pride ourselves on getting to know our patients thoroughly so that we can get to the bottom of the issues and implement the most effective coping mechanisms and tools, which are tailored to your situation, to assist in a speedy recovery and prosperous future.
Our therapists in Hendon can be found at 18a Heriot road and the nearest tube stop is Hendon Central, on the Northern Line.
Bridges Therapy Centre
18a Heriot Road,
London, NW4 2DG
Bridges Therapy Centre - Hendon, London, NW4 - English & Hebrew Counselling & Therapy Services
The contents on this site is for information only, and is not meant to substitute the advice of your own physician or other medical professional


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Cheap Bus Tickets from Newcastle Upon Tyne to Cardiff
easyBus can help you travel from Newcastle Upon Tyne to Cardiff with up to 1 connections per day, and fares from as little as £28.80. We partner with more than 150 bus operators to bring you 1000s of locations you can travel to by bus, at simply great fares.
Journey Summary
Typical Journey Time - 12 h 15 min | Bus Departs - Newcastle Upon Tyne | Bus Arrives - Cardiff | Buses on This Route -
|01 Dec, 23:5502 Dec, 06:50
Newcastle Upon Tyne Bus Station
London Victoria Coach Station
|02 Dec, 08:3002 Dec, 12:10
London Victoria Coach Station
Cardiff Castle Street
M-TICKET (Show QR code upon entering the bus, no need for printed ticket)
Take the Bus Between Newcastle Upon Tyne and Cardiff?
Looking to get from Newcastle Upon Tyne to Cardiff? Take the bus is a great choice and is often the cheapest method of transport. With tickets from as low as £28.80 on this route you are guaranteed great value. We sell tickets on this route with .
Remember. Bus travel is low emission so you're doing your bit for the environment as well as grabbing a super deal. All our bus operators maintain modern, well equipped fleets, offering comforts including wi-fi, electric outlets, WC, and reclining seats.
We recommend booking as far in advance as you can in order to secure your seat. Seats on the Newcastle Upon Tyne to Cardiff bus route sell quickly, so to secure a fare as low as £28.80 book now.
Useful Information for Newcastle Upon Tyne and Cardiff
Start your journey in Newcastle Upon Tyne. The shortest journey time from Newcastle Upon Tyne is 12 h 15 min, Board the bus and we will have you on your way to Cardiff in no time.
Starting in Newcastle Upon Tyne, you can be in Cardiff in just 12 h 15 min with . Book today from just £28.80 with easyBus.com.. Cardiff (Welsh: Caerdydd) is the capital and largest city of Wales. It used to be an industrial city, but is now a lively and modern capital city and a tourism hot spot. The city is friendly to pedestrians, and summer is by far the best time to visit, with large festivals, and outdoor dining and drinking. The city centre has been intensely developed in the 21st century, and is now considered to be one of the top ten shopping destinations in the United Kingdom. Cardiff is a green city, and this is complemented by Bute Park which sits in the heart of the city. It has a reputation as a city of castles, having 5 of them within its surroundings. The city's core population stands at roughly 341,000, with 861,000 living in the larger urban area.
Where else can you travel?
Popular Routes from
Popular Routes from
easyBus – Convenient, flexible and great value bus tickets.
easyBus has been offering great value bus travel since 2004. Since mid-2019 we have extended our network through partnerships with most of Europe's leading bus companies. We now offer bus trip comparison, and online booking, for more than 200 operators. This allows our customer to book thousands of possible routes in the UK and throughout Europe. Wherever you are travelling to, easyBus offers you an amazing range of destinations at great prices.


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Sarah Keene of Sarah Keene Photography is the highlighted guest artist on Share Six for the month of August. Her image was chosen by Erica. I connected with Sarah to learn a little bit about her.
Tell us a bit about yourself? Are you a hobbyist or a pro?
I feel like some of the best parts of life are the ones that are completely unexpected, and thankfully, that is my story. I grew up outside of New York City, played tennis, moved south for school, fell in love, spent a semester studying in London, and even surprised myself by marrying that Texan I fell in love with. He brought me back up north, where we've been there ever since. I have an MBA, spent several years the corporate world before I decided to stay at home and have children. And now, as a result, I'm doing something completely different: I study art every chance I get.
I photograph because I want to give my family a good gift, a record of these days that we have spent together. I want my images to show the messy hair, the paint-stained fingers, and the JOY that we share together. I want my children to look at these pictures and know MY MOM LOVES ME. She loves my pig tails. She loves when I don a fleece tiger suit for a week in the hottest part of the summer. She loves my big fat baby belly and how, when the light is just right, the shadows make it look even bigger. It is my hope that my photography loves deeply and that it will be a good gift for generations to come.
Am a hobbyist or a pro? Well, I want to say both. This is my passion, and a I shoot mostly for myself, but I want to bring a high degree of quality and artistry to my work so that each image stands as art in it's own right.
What will we find in your camera bag?
I only carry one lens in my bag at a time, so I do some serious planning before I set foot out the door. I adore my Canon 24-70 2.8L for its versatility. This summer, we had the incredible opportunity to travel to Europe. I knew I would have to carry whatever I brought everywhere I went for 2 weeks- so I had to choose wisely! The 24-70 is fabulous for navigating tight corners in castles, as well as including a longer length for chasing kids. My most recent purchase is the Canon 70-200 2.8L. The compression is incredible and it's fun for capturing authentic moments when the kids don't realize I'm shooting. My current favorite lens, however, is my first– the 50mm 1.2. We have a tiny house and I love the separation that huge aperture can provide, not to mention how incredibly sharp is! I also have a tilt-shift lens but we're not terribly good friends right now. 😉
Oh, and here's a secret- I don't even carry a camera bag after all! After a long search, I bought an MZ Wallace handbag. I love their designs- so much style and function- and with some padded camera inserts it's my dream bag.
Who inspires you?
Of course my girls are my consistent inspiration. I love watching them grow up! I love studying them, seeing how they view the world, what catches their eye. I love watching them learn and experiment and love one another. I particularly enjoy the details- the funny expressions, the crazy dress-ups, the way they create their art, play and live.
My children are of course known to me, and yet as little people, they are always changing. So knowing them and photographing them is always a new challenge.
I would also be remiss not to add my husband, who constantly encourages me, and has even built (from scratch!) a computer for me, perfectly designed for my intensive file storage size needs, processing capabilities and true color screen resolution!
I've been very thankful to have so many people come alongside me in my journey. My dear friend Laura Andrews coached me through those rocky first months with a DSLR and encouraged me to pursue knowledge. I have had many amazing teachers – Sarah Wilkerson, Megan Cieloha, and Kate Densmore were particularly inspiring. I am thankful to now call them friends. My jaw drops consistently when I see the work of Amy Shire, and her kindness, encouragement, creativity and sheer excellence make me want to be like her when I grow up. Sarah Hodges has been with me from the beginning, cheering me on and believing in me before I did myself. I'm so thankful for her wisdom, support and friendship.
What inspired you to pick up your camera initially?
My grandfather was an avid hobbyist photographer. When I was a child, we travelled as a family, and he gave me a small point-and-shoot film camera early on to capture my memories. So my earliest photography was alongside him, capturing travel images. When he died, I inherited an incredible wealth of family history and family images that I treasure.
The real catalyst for my photography career has been my children. I purchased my first DSLR when I was expecting our first child, and I quickly realized there was more I could do if I understood photography. I was just amazed at the new life we had in front of us and I wanted to capture everything my heart was taking in! The technology available in my camera opened a whole new world to me, and ever since, I've been taking classes to learn photography as art.
Photoshop or Lightroom? and why that choice?
I edit in Lightroom 98% of the time, and Photoshop for that last 2%. For the work that I do, capturing real life, authenticity is important to me. Lightroom is an amazing polishing tool.
If you had to choose one area of specialization what would that be and why?
I love lifestyle, childhood photography! I also find that the freedom that a digital camera gives you is perfect for wild experimentation. I love to think outside the box and capture our everyday moments in unexpected ways.
You can find Sarah on her facebook page and I would encourage you all to go and like her page and show her some love.
Share Six has the theme Minimalism for the month of August. Join us on our Facebook page or our Instagram (#sharesix or #sharesix_minimalism) page and share your images for the theme minimalism


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Is Green Clean goes beyond the basics by offering residential green cleaning, professional organizing and green consulting with a philosophy geared toward ecological consciousness. We personalize our services to you, your family and your pets. Os Green Clean is a woman-owned business. We are experienced cleaning professionals and we make homes clean, sanitary, germ-free and non-toxic. We provide you with the pleasure of walking into a freshly cleaned home with fresh flowers every week. Providing Houston with the highest quality of service with a personal touch since 2016. Insured and Bonded.
Love to be able to give back. Help those whose lives are to busy to keep up with there home. We step in to make sure everyone is able to come home to a fresh clean home.
Read more about this pro
She was lovely went above and beyond to make sure everything is done. Will be using her again!
She comes to my home every two weeks. She always on time. Communication is amazing! Highly recommend!
They came and cleaned last minute on Christmas Eve. Did a fantastic job. Loved the Mrs Myers smell!
On time and reliable cleans very well for a great price
I speak with them understand what they need. We go over the process what they are looking for then set up an appointment.
I have a degree in business management. I use those skills within my business.
All are pricing is a flat rate. We charge extra for fridge and stove, interior of windows, laundry, home with pets.
House Cleaning Services Apartment Cleaning Services Closet Organizers Commercial Cleaning Services Spring Cleaners Garage Cleaning Services Personal Home Organizers Move Out Cleaning Services Office Cleaners Exterior House Cleaning Services Property Cleaning Services


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One dead, state trooper injured in DeWitt Township crash
DEWITT TOWNSHIP – One person died in a three-vehicle crash Friday night that involved a Michigan State Police trooper.
A state trooper was responding to a call Friday night around 8 p.m. when his vehicle collided with a semi truck near the intersection of Old U.S. 127 and Cutler Road in DeWitt Township. The semi hit a third vehicle, and the driver of that vehicle died, according to police.
The trooper involved in the crash had minor injuries, police said, and the truck driver was not injured.
The Michigan State Police 3rd District, which is based in Flint, will handle the investigation into the crash.
State Police Lt. Darren Green said an accident reconstruction team will review the crash and investigators will review at any available video, talk to witnesses and look at in-car technology to find out what happened Friday night.
"It should give us a very accurate picture as to what happened," he said.
The trooper was en route to a retail fraud call at the Meijer store in DeWitt, travelling westbound on Cutler Road, when he collided with the semi, according to Green.
The third vehicle was possibly travelling southbound on Old U.S. 127 when it collided with the semi, Green said.
The area around the crash was closed Friday night, Green said, and would remain closed until investigators cleared the scene.
Contact reporter Craig Lyons at 517-377-1047 or firstname.lastname@example.com. Follow him on Twitter @craigalyons.


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Park-and-Ride service available for air show
Fares Sabawi
Corpus Christi Caller-Times
The Corpus Christi Regional Transportation Authority will provide a free shuttle service for folks heading to the Wings Over South Texas Air Show this weekend.
Families can park their car at Veterans Memorial High School, and a bus will be available to take them to air show and back. Buses will shuttle riders throughout the day on Saturday and Sunday.
The base will open its gates at 8:30 a.m. on Saturday and Sunday. The air show is free to attend.
For more information about the show, visit www.wingsoversouthtexas.com


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Take a look at the bridal collections of wedding dresses designed by Enzoani in these albums.
Find a Store
Here's where you can find these wedding dresses at in the Middle East. You can contact the boutique directly if you don't find the exact dress you're looking for.
The Enzoani brand emerged in 2006, and quickly rose to compete with top brands by merging traditional and modern European styles into exquisitely handcrafted gowns. From its initial launch, Enzoani has become one of the most sought-after brands across multiple continents due to its dedication to innovative style, exceptional quality, and above all, a fit and finish like no other.
With each collection masterfully designed by Creative Director Kang Chun "KC" Lin, Enzoani's vision is to provide each bride with her dream wedding dress, one that perfectly caters to her unique tastes and personal style. With each happy and satisfied #EnzoaniRealBride, we have taken one more step to achieving our goal. Enzoani is proud to create a couture, one-of-a-kind experience for each bride, while continuing to strengthen our presence as a premier global fashion brand.


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Lift High the Cross
"Love does not consist of feeling great things but in having great detachment, and in suffering for the beloved God." ~ St. John of the Cross
It's interesting to note the vastly different response to the cross between the Israelites in today's First Reading (Numbers 21:4-9) and Jesus, as expressed by Paul to the people of Philippa in today's 2nd Reading (Philippians 2:6-11).
Whereas the Israelites were impatient, bitter, grumbling and ungrateful, the latter reaction particularly surprising in light of the bigger picture, Jesus courageously and unflinchingly embraced his cross. As Paul goes on to explain, Jesus "emptied himself, taking the form of a slave, coming in human likeness; and found human in appearance, he humbled himself, becoming obedient to death, even death on a cross" (2:8). In doing so, Paul concludes, God "greatly exalted him."
The very purpose of the cross is discussed in today's Gospel (John 3:13-17) wherein John explains that "God did not send his Son into the world to condemn the world, but that the world might be saved through him." It was the ultimate act of sacrificial love carried out by both the Father and the Son, carried out in the Cross of our Lord Jesus Christ, in whom is our salvation, life and resurrection, through whom we are saved and delivered (Galatians 6:14).
How peculiar this Feast Day would have sounded to someone living during Jesus' time. The exaltation, or 'triumph,' of the cross? It would have been analogous to someone speaking today of the exaltation of the electric chair or the triumph of the lethal injection needle. But therein lies the paradox of Jesus' mission in a nutshell. In one loving act, dying on the cross for the sins of all mankind, eternal victory is secured. When Peter rebukes Jesus on the eve of his Passion after Jesus foreshadows his own Crucifixion, Jesus' response, "Get behind me Satan!" captures the vital urgency of the cross. Satan did not want Jesus to die on the cross and thus seal his miserable fate and the fate of all who bask in sin, evil and disbelief. Jesus of course knew this, thus he placed Peter, albeit temporarily, in the same category as he who sought to disrupt God's divine plan, Lucifer himself. You're not onboard with the divine plan? Get out of the way.
No cross, no resurrection. No cross, no crown.
The cross is the ultimate symbol of God's love for us. Yet it is far more than merely a symbol. It is a lesson in obedience, for Jesus "became obedient to death...even death on a cross" (Philippians 2:8).
Spend a few moments each day at the foot of the cross. It is there where Jesus will fill you with the divine graces and gifts of the Holy Spirit which will allow you to carry your crosses, compete well for the faith, and indeed finish the race that leads to eternal salvation with he whose mercy endures forever.
"O God, who willed that your Only Begotten Son should undergo the Cross to save the human race, grant, we pray, that we who have known this mystery on earth, may merit the grace of his redemption in heaven" ~ Amen


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Updated: How to Digitally Record and Transcribe an Interview
One of my most popular posts, originally published in November 2013, and updated October 2019:
Trinity College students: see the Trinity College Institutional Review Board (IRB) website and check with your instructor before conducting any interviews
To digitally record an oral interview
Back in 2013, it was challenging for students to record and migrate audio interviews from their smartphones to their laptops. My recommended apps:
- for Apple iOS: ReCup - Record to the Cloud, uploads to a Dropbox account, $2 https://apps.apple.com/us/app/recup-record-to-the-cloud/id416288287
- for Android devices: Easy Voice Recorder, free https://play.google.com/store/apps/details?id=com.coffeebeanventures.easyvoicerecorder
To transcribe a digital audio interview
If you're recording interviews for oral history or qualitative research, you probably need to transcribe. Students should discuss with their faculty supervisor if they need to transcribe an entire interview, or only selected portions that are highly relevant to their research question. Budget time for transcribing. I'm relatively fast, but one hour of interview still takes me at least four hours to transcribe (a 1:4 ratio), and beginning students sometimes require more time (even up to a 1:10 ratio).
To date, I have not found any digital tools that automatically transcribe BOTH sides of an interview with a sufficiently high accuracy level. If I find an affordable tool that works, I'll update this post.
To transcribe interviews, set up a system where you can efficiently start/stop/replay a digital audio using computer keyboard commands. I recommend that you download a free version of InqScribe (for Mac or Windows), and drag your audio (or video) recording into the window. The free version allows users to control the playback and type a transcript, BUT NOT to save files in InqScribe format. However, users may Edit > Select All to paste and save their work in a word processor (such as Google Docs or MS Word). To unlock InqScribe features, request a 14-day trial license or purchase a permanent license (see education discount pricing). Tips to efficiently transcribe a recording with InqScribe playback controls (Mac version):
- press Tab to toggle between pause and play
- press Control + Tab to "skipback" three seconds and replay
- select Edit > Edit Snippets to avoid retyping common words & phrases
- select Edit > Insert Time to insert timestamps (with links to the recording)
- choose Edit > Select All to copy and paste text from free InqScribe to word processor
- modify any playback commands with Edit > Shortcuts; see also Window > Shortcuts
How to mask individually-identifiable details in a transcript
If you are transcribing an interview and you have promised anonymity to the participant, then you need to create a transcript that "masks" or removes individually-identifiable details.
At the top of your transcript, provide this info:
Interview participant: [if research study promised confidentiality, use pseudonym]
Interviewed by: [insert name of interviewer] at [general location] on [date]
Transcribed by: [insert name of transcriber] on [date]
Use an ellipses (…) to reflect a pause in the speaker's words.
Use brackets to add any notes for readers, such as [unclear] for unintelligible words, or your best guess if unsure about the exact word or spelling, such as [Frog Hollow?], or descriptions to add context to spoken words, such as [signaled "zero" with fingers and laughed].
If the interviewer followed the interview guide, there is no need to retype the questions that already appear in the template. If the interviewer veered from the question or added a follow-up, transcribe the exact wording and insert labels to show a different speaker, like this:
Interviewer: "Tell me more about that."
To match up the recording with the transcript, at the end of the long responses or every 2-3 minutes during the interview, use the InqScribe command to insert a timestamp (Edit > Insert Time), like this:
". . . and that's what it was all about." [00:08:32]
If the participant was promised confidentiality, then the transcript must MASK personal details that MIGHT reveal the person's identity to others. In addition to using a pseudonym, replace names of specific people, groups, or places that could disclose confidentiality to other readers, while avoiding loss of context in the interview. For example, a line that originally was spoken like this:
"My roommate, Jean, who is the only black student on the lacrosse team, took me to a party at The Hall."
should be masked in a confidential transcript like this:
"My roommate [Pat], who is [one of the few students of color on a particular athletic team], took me to a party at [a fraternity house]."
Several details are masked above because it is a very specific example that could disclose an individual's identity.
However if the participant spoke a more general sentence, like this:
"Last week I went to a party at The Hall and saw lots of different students there."
Then no details need to be masked because the sentence does not reveal clues about any individual's identity.
Judging when to mask details can be complex, so if you are in doubt, ask your faculty research supervisor.
Overall, digital recording and transcribing interviews is mostly a matter of logistics. The more challenging intellectual work is to analyze interviews as an historian or qualitative social scientist. Ask your instructor for guidance, or read my essays that illustrate these concepts, such as:
Jack Dougherty, "From Anecdote to Analysis: Oral Interviews and New Scholarship in Educational History," The Journal of American History 86, no. 2 (1999): 712–723, http://www.jstor.org/stable/2567055
Dana Banks and Jack Dougherty, "City-Suburban Desegregation and Forced Choices: A Review Essay of Susan Eaton's 'The Other Boston Busing Story,'" Teachers College Record 105 (2004): 985–998, http://digitalrepository.trincoll.edu/facpub/21/.


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Online Links:
Online Links:
This grid is used to understand features in the Puerto Rico trench and make interpretations of the geologic/bathymetric aspects therein. The intentions of this dataset are to provide qualitative and quantitative visual information about the trench so that natural hazards such as earthquakes and tsunamis can be better understood.
Online Links:
Online Links:
Are there legal restrictions on access or use of the data?
Access_Constraints: None
Use_Constraints:Not to be used for navigation. Public domain data from the U.S. government are freely redistributable with proper metadata and source attribution. Please recognize the U.S. Geological Survey (USGS) and National Oceanic and Atmospheric Administration (NOAA) as the source of this information.
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Aspen Skiing Co. Employees Head COVID-19 Relief Effort
Aspen Skiing Co. employees are making a special push through their Caring for Community Fund to collect donations for COVID-19 relief in the Roaring Fork Valley.
Contributions made through July 15 will be matched by the Crown family, owners of Skico, through their Aspen Skiing Co. Family Fund at Aspen Community Foundation.
The goal is to raise at least $250,000 in community contributions, said Brenda O'Connor, executive director for Caring for Community.
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Liftstream is an executive search recruitment company in the life sciences sector
Five Resolutions for Nominations Committees to Improve Board Performance
The New Year brings a period of reflection, what will you change in the year ahead and how will you do it? There are some clear ways in which the effectiveness of the board can be improved by the way in which the nominations and governance committee discharge their responsibilities. Here we listed 5 resolutions for an effective nominations committee. Click the following links to read detailed articles on each recommendation.
Hans Schikan new Chair at InteRNA and Asceneuron
Hans Schikan is former Chief Executive Officer of Prosensa, a biopharmaceutical company focusing on novel RNA modulating treatments for rare diseases like Duchenne muscular dystrophy. Prosensa was listed on NASDAQ (RNA) since June 2013. The company was acquired by BioMarin early 2015 for up to USD 840 million. Before joining Prosensa, Hans worked at Genzyme, including as Vice President for Global Marketing and Strategic Development of Genzyme's product portfolio for rare genetic diseases. Prior to Genzyme, he worked at Organon, both at corporate level and in country operations which included assignments in Asia and Europe.
Kuros Biosurgery Closes Round at CHF 20m
Kuros Biosurgery AG, a biotechnology company developing novel biomaterials and bioactive-biomaterial combination products and focused in therapeutic areas covering sealants and orthobiologics, today announces that it has raised an additional CHF 5 million in a fully subscribed second closing of its financing round. The CHF 5 million was raised from a group of non-disclosed new and existing investors and brings the total raised in the round to CHF 20 million.
Pharming snares ex-Karolinska Development CFO
Pharming Group NV (EURONEXT: PHARM) proposed the election of Mr Robin Wright as the Company's new Chief Financial Officer (CFO) and member of the Management Board at an Extraordinary General Meeting ("EGM") of shareholders, to be held on Wednesday 28 October 2015 at 14:00 hrs CET.
Audion Therapeutics has Investors Listening
Audion Therapeutics is a Netherlands based biotech developing therapeutics in the area of hearing loss, an area that has garnered serious interest from investors against the backdrop of an ageing population. This investor sentiment has meant that Audion Therapeutics was able to raise €2.5 million Series B investment from INKEF Capital, a Netherlands based venture capital firm. In addition, Audion announced that, together with a strong international consortium of development partners, it was awarded a 5.8 million Euro grant through the Horizon 2020 program, an important funding source for many European biotechs. The combined funds of €8.3 million enable Audion to progress its lead program targeting sensorineural hearing loss to clinical Proof of Concept.
Hans Schikan appointed Chairman of Complix
Complix, a biopharmaceutical company focused on developing a pipeline of transformative protein therapeutics, called Alphabodies™, mainly focused on oncology and autoimmune diseases, today announced the appointment of Hans Schikan as Chairman of its Board of Directors.


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Is this correct?
The Heisenberg Uncertainty Principle is not a Principle or law of physics. It's one of many results you can work out from quantum theory with some math:
-- In quantum theory observables can be represented by Hermitian matrices.
-- If an observable of a system can be represented by a particular matrix at a particular instant, then all matrices of the same dimension represent observables of that system.
-- In a state specified by the vector |psi>, an observable X is sharp if and only if X|psi> = x|psi> for some real number x. In which case x is an eigenvalue of X and |psi> is an eigenvector of X.
Now let Y be any matrix that does not have |psi> among its eigenvectors. (For any vector, there exists an infinity of such matrices.)
If the actual state is |psi>, the observable Y cannot be sharp. (Because of the 'if and only if' above.)
EDIT: I'm trying to find out if this line of reasoning is correct. Those other questions don't address this.