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This unit clips onto an existing front panel for the Schwegler 1B nestbox and contains one of our amazing and unique electronic visit counters, which give you detailed information about the use of your nestbox. These counters have been used very successfully for academic research, and we have made them so easy to install and to use that you can use them at home just as easily. The counter is entirely self contained, needing no external wiring, and will run for months from one pair of AA batteries. Just read the count data from the large LCD display each day and build up your own \"citizen-science\" data about the birds using your nest-box.
In Autumn and winter you will see how often birds are roosting in your nestbox, and this will give a good indication of whether the birds find it safe to inhabit, so will give you early signs of where they are likely to nest.
Early in Spring, you will see a sudden surge in visit numbers, as birds inspect potential nesting sites, and you are particularly likely to encounter a head-bobbing behaviour, where birds sit on the outside of a box, looking around, and poking their heads in and out of the box to check that it makes a safe nesting site. The special algorithm we have developed recognises that these head-bobbing movements are part of a single visit, as well as keeping a separate count of the individual \"in-out\" movements.
Later on, as the breeding season progresses, the visit counts will reflect the different phases of the breeding cycle, through nest-building, brooding, feeding and finally fledging, with the visit count rising to a total of many thousands, reflecting the hard work the parent birds put in to bringing up their young.
Seeing how the dates of these significant events vary from year to year will give you an important set of data for \"phenology\", the study of the seasons and how they are changing with the changing climate, which you can contribute to the database we are building to share with academic bodies such as the National Biodiversity Network and the British Trust for Ornithology.
Once you have one of these counters, you will realise how much amazing and important data you can gather from a simple nestbox in your garden, data you have been missing out on up to now.
Get the nestbox up nice and early to encourage birds to roost over winter. This will give them the confidence that the nestbox is a safe place to nest in Spring.
Please note that this price does not include the nestbox.
Video Tutorial: Fitting and using a Nestbox Counter on a Schwegler 1B nestbox
In this video, I show you how to fit the counter to a Schwegler 1B woodcrete nestbox, and how to use the reset magnet to read the internally stored count-totals from the nestbox.


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philcruz needed a new logo design and created a contest on 99designs.
A winner was selected from 52 designs submitted by 13 freelance designers.
Kaizenshinkan / Aikido of Escondido (Kaizenshinkan is the Japanese nickname for our dojo)
Kaizenshinkan/Aikido of Escondido is an aikido club in Escondido, CA. We are looking for someone to polish a logo concept we developed (see attached logo_concept.pdf). It has a mountain in the center with some bamboo in the foreground and Japanese characters to the left of the mountain.
We are pretty satisfied with this concept but need it to look awesome.
primarily the aikido students at our dojo
* provide final files in .svg format, as well as rendered .png
* use the Japanese characters for aikido in the logo (the concept shows different characters) (see attached aikido.svg)
* the logo should work with the text at the bottom or without the text at the bottom
* be suitable to print on a t-shirt
* should not require any fees for usage
Find out how a design contest works or learn more about our logo design services.

subset: commoncrawl


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The Lockheed P-38 was one of the legendary fighters of World War II. Crowds are still thrilled when one flies by. The 475th Fighter Group, with 552 victories, was the top P-38 fighter group in the Second World War. America's second highest scoring ace, with 38 victories, was Major Thomas McGuire, who flew the Lockheed Lightning – as did Richard Bong, America's top ace. And Charles Lindbergh – hmm, what does he have to do with the P-38?
Aviation artist Domenic DeNardo's painting ""Lindbergh's Secret"" brings the P-38 and four famous aviators together in a beautiful tribute to the plane and the men. When legendary airmen such as these met, interesting things happened, and here is only part of the story.
Col. Warren R. Lewis, who was CO of the 475th FG's 43rd Fighter Squadron, said that missions in the summer of 1944 required them to fly long distances, and it was necessary to conserve fuel as much as possible. Because of that, the normal takeoff procedure was to start up, taxi out and take off. They would check their mags on the takeoff roll. If they were okay, they would continue the takeoff, otherwise, they would roll to the end of the runway and turn off. This procedure allowed the entire squadron to get airborne and formed up while the lead plane did one 360° turn over the field.
The first time Lindbergh flew with Lewis' squadron, Lewis took off and looked over his shoulder at the rest of the P-38s lined up on the runway. Finally, after what seemed to be a long time, the P-38 that had been holding up the others took off. At the debriefing session after the mission, he wanted to know who the ""blankety-blank"" individual was that held up the takeoff run. There was silence in the briefing room. Finally, Lindbergh spoke up and said he had to check his aircraft before takeoff. Lewis quickly calmed down and asked to speak to Lindbergh after the meeting.
It was from this incident that Lindbergh came up with a procedure to extend the range of the P-38s by cutting back the rpm and increasing manifold pressure. The procedure was controversial because they had been taught that would damage the engine. However, Lindbergh's recommendation worked and saved the lives of many U.S. pilots on long-range missions over the vast Pacific.
But the story behind the painting really began earlier, on the afternoon of June 26, 1944. According to the artist, Col. MacDonald, CO of the 475th FG, was sitting down to a checker game with newly promoted Lt. Colonel Meryl Smith, the group's operations officer, when Charles Lindbergh knocked on his screen door and introduced himself. MacDonald didn't quite catch the name and resumed the game. Lindbergh explained that Gen. Donald Hutchinson, 3rd Air Task Force commander, sent him over to discuss combat operations of the P-38. Questions by Lindbergh were unusually intelligent and technical. MacDonald asked the man if he was a pilot, and after a startling recognition, realized he indeed was the Charles Lindbergh. Lindbergh, as a representative of United Aircraft, had already made valuable suggestions regarding the F4U Corsair.
The conversation drew more attention from MacDonald and Smith, and the session continued into the early evening, attracting other pilots, including Major Thomas McGuire, who was one of MacDonald's squadron commanders, the 431st FS. It was finally decided to take Lindbergh up for an operational flight and show him what these three aces were talking about. MacDonald, who was 29 at the time, and Smith, who was 26, realized that they were taking the responsibility for letting a civilian in his 40s go along on a combat mission. Smith suggested that Lindbergh stay with the 475th if he were to go on the mission. They all agreed and Lindbergh began his two-month stay with the 475th, his longest with any air unit in the Pacific.
It was raining at 5:30 the next morning when Lindbergh started to prepare for the mission. When the flight took off at 10:30, the rain had stopped and Lindbergh easily slipped in on McGuire's wing. MacDonald noticed that Lindbergh flew perfect formation. It was even more impressive that he flew so well considering that he had checked out in the P-38 only a few days earlier and had flown to the base on Hollandia in Dick Bong's old P-38. It was this scene as the flight headed out on its mission that artist DeNardo chose to depict.
On this mission, Japanese ships and barges were sighted. Lindbergh took his place in the strafing circle and fired bursts into the target. One ship began to flame, and its fuel tanks exploded an instant after Lindbergh's P-38 cleared the mast by about 30 feet.
In the days that followed, Lindbergh was in the air for every possible mission. His achievements included bombing Japanese bases and ships, strafing airstrips and downing a Japanese Ki-51 Sonia aircraft.
On Aug. 4, MacDonald was sent stateside on forced leave as punishment for letting Lindbergh fly combat missions. The group's operations officer, Lt. Col. Meryl Smith, replaced him during his exile. MacDonald was allowed to return Oct. 13 and remained the 475th FG's CO until July 1945.
On Aug. 13, Gen. George C. Kenney sent word that Lindbergh was not to fly any more combat missions. Lindbergh had flown 50 missions with the Army and Marines by the time he returned to the United States, accruing 178 hours of combat flight time. With his active war ""service"" ended, Lindbergh was awarded the Distinguished Service Cross.
America's top two aces, as well as the 475th FG, achieved all their victories in the P-38. America's most famous aviation hero Charles Lindbergh also flew the picturesque Lockheed Lightning, and thanks to his expertise, pilots were able to extend the combat range of this nimble fighter, which undoubtedly saved some of their lives.
DeNardo chose this particular scene to depict a unique moment in aviation history to honor the plane and the men who flew it. With the rising sun and receding storm clouds, he symbolically shows aviation legends meeting over the vast Pacific Ocean in the war against Japan.
Larry W. Bledsoe is an avid aviation historian and writer. He can be contacted at 909-986-1103 or BledsoeAvArt.com.


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Since the publication of the 2008 World Development Report, there has been a vigorous discussion in the development community about agriculture; today's publication of the World Bank's Agriculture Action Plan is a milestone in that process. To stimulate further discussion on the subject, here are some thoughts from a garden-variety economist.
1. The oft-quoted statement, "GDP growth originating in agriculture is about four times more effective in raising incomes of extremely poor people than GDP growth originating from other sectors," is an arithmetical point, not an economic point. It simply reflects the fact that 75 percent of the world's poor depend on agriculture for their livelihoods.
2. The key to reducing poverty is agricultural productivity growth. This is different from agricultural growth. In most countries that have grown and reduced poverty significantly, agricultural productivity (output per unit of land, for instance) grew, while agriculture's share in GDP fell.
3. Why has agricultural productivity not grown rapidly in Africa and South Asia? Some people claim it's because the international community neglected agriculture for decades. While there is some truth to this claim, I also find that many government interventions in agriculture have worked against productivity increases, rather than for it. The canonical example is the large array of subsidies (water, power, fertilizers, and other inputs) we observe in both regions, which are aimed at helping poor farmers, but end up inducing the wrong product mix (growing cotton, a water-intensive crop, in Maharashtra, which is practically a desert), deplete environmental assets and, most importantly, crowd out necessary spending on infrastructure. Even the apparent success of the fertilizer subsidy in Malawi is being contested.
4. If government interventions have backfired in the past, how do we know that this time will be different? I hear a lot of discussion about "smart subsidies," but I don't hear enough about how this new generation of interventions will address the fundamental problem with these interventions: political capture. Most of these subsidies failed to help poor farmers because they got captured by other interest groups (including large-scale farmers). These interest groups were powerful enough to block attempts at reform.
5. Along the same vein, I am puzzled by the rule-of-thumb that, in Africa, at least 10 percent of public expenditure should be for agriculture. My agriculturalist friends tell me that there are huge problems with the productivity of public spending in agriculture. So why should we advocate an increase in this spending? It reminds me of the Woody Allen joke about two people eating at a restaurant. One says, "The food in this restaurant is terrible." The other responds, "Yes, and the portions are so small."
6. Perhaps the best way to ensure that interventions are productive is to make sure that voters are better informed about their benefits and costs. And how can we do that? We can start by a discussion on blogs like this one!
Agricultural Counter-Heresy?
Leadership and greed:How can there be productivity
Comment on Shanta's heretical thoughts on agriculture
rural information servicing & processing
Commercial Farming the pathway for Eliminating poverty with pros
Food security - another case example of success from Ethiopia
Eliminating Poverty with Prospeity
Ways to improve the agriculture system in West Africa
Sahel Agriculture
Comment on Shanta's heretical thoughts on agriculture
Thought from an Engineer
At least 10% of public expenditure should be for agriculture
democracy vs public investment and 'what' interventions?
The affect of food aid
Holistic view of Agriculture
One step forward in the direction of heretical thoughts?
How Can Agriculture Best Serve the Rural Africans?
Land Grab and Productivity
Random Notes on Shanta's blog on "...Heretical Thoughts..."
It was interesting to read Shanta's "heretical" thoughts and others that he provoked. While appreciating most of the comments made, a little reflection leads one to realize how difficult it can be to generalize about Africa's agriculture growth performance and prospects. In this context, I would like to think a little bit about Kenya's (in fact, East Africa's may be more appropriate, but I do not think that I know enough) horticulture sector. I do not attempt to be comprehensive: just to give a few background notes about Kenya's horticulture in the larger picture about its agriculture and growth. I would like to emphasize that these are random thoughts and not a rigorous examination of the subject.
There appears to be plenty to learn here for the foreign investors, the local/domestic partners, governments, aid agencies, academia, and the rest. However, appearances can be deceptive. Whether these lessons can be useful to rest of Africa is of course an open question. Perhaps, each country needs to find its own approach that works best given its context in the global economy (something closer to what Rodrick said, of course in the context of overall growth).
Kenyan horticulture is by no means a homogeneous sector. One can possibly see two faces of this sector. First, there is the export sector: glamorized, attention grabbing. Then, there is the domestic food and vegetables sector: hardly ever mentioned in serious discourse. Export horticulture covers a large number of fresh farm products that can be broadly classified as fruits, vegetables and cut flowers. At present, fruits and vegetables and fresh cut flowers are air freighted daily to various destinations around the world. If we forget for the moment, the adverse effects of the recent global crisis, the civil disturbances of early 2008, and the current drought, it is clear that the export horticulture sector had done remarkably well over the years.
The recent successes in Kenya's horticulture exports can be explained by several usual suspects: history, comparative advantage, favorable external environment, institutions, economic and political stability (largely!). The story of horticulture, however, probably clouds the bigger story of agriculture and rural life in Kenya.
History seems to have played a positive role in the establishment and subsequent development of the export horticulture sector in Kenya. Apparently, export horticultural production in Kenya had started during the Second World War for the purpose of supplying food to the Allied Forces based in East Africa.
In the post-war era, the external environment had been largely in Kenya's favor for the development of the export sector. In more recent years, horticultural exports of Kenya had competed with other exporters around the world perhaps aided by the duty free market access to the European Union. The preferential tariff regime with the European Union came to a close in December 31st 2007 and is replaced by negotiated reciprocal trade regime under Economic Partnership Agreements (EPA). The interim Framework Economic Partnership Agreement (FEPA) has been initialled with the Eastern African Community (EAC) and the European Commission in November 2007 was a step in the direction of a comprehensive Economic Partnership Agreement, for which negotiations are ongoing. FEPA provides the EAC member states duty free, quota free access to the European Union market as of 1 January 2008. These provisions effectively grant Kenya an access to the European Union equal to Least Developed Countries (LDCs).
In the past two decades, notwithstanding the mounting competition from Colombia, Ecuador, Israel, Zimbabwe, Zambia and Uganda, horticulture has become one of the biggest foreign exchange earners for Kenya (third highest after tea and tourism).
Some numbers may be helpful to understand the picture.
Export volume has grown substantially in recent years.
In 2008, export earnings from horticulture amounted to more than US$760 million compared to over US$200 million in 2000.
The relative share of horticulture in total exports seemed to have marginally increased over recent years (vis-à-vis tea for example).
Available national accounts data do not facilitate separation of horticulture sector growth. Perhaps the crops and horticulture sector data (CRPHOR line in the graph below) is indicative. Crops subsector includes tea and coffee. In general, there is a close correlation between overall agriculture growth and crops and horticulture growth. One must remember, however, the horticulture sector reported here consists of production for both export and domestic consumption.
One key factor here is that over a considerable period of time in the recent past, Kenya seems to have exploited well the comparative advantages it has in horticulture. Kenya has varied ecological zones (based on varying altitudes), which allow diverse agricultural activities. The tropical and temperate climatic conditions, which allow year-round production, are a primary factor that supports Kenya's rise in the fresh produce exports. Other factors include fertile soils and a relatively competitive labor force with good education and technical background. To meet stringent product quality requirements of markets such as the EU, exporters have brought in state-of- the-art technology. In addition, reliable air links (with two international airports) have facilitated easy transportation of fresh produce to foreign countries. Some of the bulky produce has been handled at the Port of Mombasa. However, the current road network must be a significant constraint to the speed of transportation of products to the export outlet.
Perhaps, factor productivity even in the export crops sector needs to be viewed in the background of the heterogeneity of the operations. Farms specializing in horticultural crops for export use irrigation extensively although the sector as a whole relies mainly on rainfall. The sub-sectors are characterized by a tremendous diversity: in terms of farm size, variety of crops, and geographical location of production. Farm sizes range from large-scale estates (with substantial investments in irrigation and high level use of inputs, hired labor and skilled management) to small-scale farms (usually under one acre). It would appear that the large farms are highly capital intensive, while the same may not be true of the other farms in the export crops sector. In short, productivity is as much a very complex issue as the sector itself.
Until the recent global crisis, there appears to have been a steady demand for horticultural products of Kenya. The demand comes from a number of diverse sources. Among the developed countries, The European Union (EU) is the principal importer of Kenyan products. The Netherlands imports the bulk of flowers for sale through the auction system. Britain, Germany, The Netherlands and France are the major importers of fruits and vegetables. Also, the Middle East market is an important outlet for Kenyan fruits. Other importing countries include Saudi Arabia and South Africa, Sweden, Italy, Switzerland and France.
On the institutional side, the domestic production and marketing setups had been largely beneficial over the years. Export horticulture in Kenya is essentially controlled by the private sector consisting of large and small-scale farmers and exporters scattered across the country. Nonetheless, the government seems to have helped in creating a regulatory and supportive environment that facilitates rather than impedes export promotion. It is said that over the years, the Government has made minimal intervention in the export horticulture sector. Some observers give credit for the good performance of the sector to the non-interference approach of the government. They argue that this approach has encouraged autonomy in production and marketing decisions thus fostering significant local private initiatives and dynamism within the sector. In the current institutional setup, Kenya has two export platforms, which target export businesses (Manufacturing Under Bond (MUB), and the Export Processing Zone (EPZ)} and a generalized and flexible export support program that provides import duty exemptions for imported inputs into the production of exports and duty free goods for the domestic market (called TREO – Tax Remission for Export Office).
Under the Agriculture Act in 1967, the government set up the Horticultural Crops Development Authority (HCDA). The objective here was to develop and regulate the sector. HCDA offers technical and marketing services to various stakeholders in the sector. A recent count estimates that over 60 companies are engaged in the supply of fresh vegetables, fruits and cut flowers both for export and domestic consumption. Technical and marketing support to the companies are provided through Fresh Produce Exporters Associations of Kenya (FPEAK). In addition, it is said that the companies assist each other in technical and marketing matters. Similarly, the Flower Council of Kenya (KFC) is another agency that supports and lobbies on behalf of the flower growers and exporters.
Other factors that may have contributed to the success of the export horticulture sector in Kenya may include:
- taking advantage of spin-off opportunities from tourism (cheaper cargo transportation costs)
- at least until recently, a relatively stable, liberal macroeconomic policy environment (favoring foreign investment and international trade)
- linking smallholders to high-value export markets
- investment in irrigation( important spillover effects).
In the recent past, big bucks coming from abroad have grabbed the headlines for the export agriculture sector and may in fact have pushed to the background the domestic horticulture sector. There had been little said about the latter. However, with well over 38 million (1968 estimate) mouths to feed, it can easily be seen that domestic fruit and vegetable production and marketing must surely be a very important ingredient of agriculture growth in particular and gdp growth in general. Indeed, exports probably constitute only a relatively small fraction of Kenya's overall horticultural sector. Available estimates for the past decade show that over 90% of all fruit and vegetable production was consumed domestically, and the domestic market accounted for over 90% of the total growth in volume of fruit and vegetable production. It is interesting to note less than 2% of smallholders produce for exports while over 90% of smallholder farmers produce horticultural products for domestic consumption. While the significant growth in the export horticulture contributed to increased rural incomes and reduced rural poverty, the more substantial impact would have come from what happened in the domestic horticulture in Kenya. It can be surmised that the latter has relatively more potent backward and forward linkages that would determine growth and poverty reduction in the country. Since the attention of this note is on horticulture, we have not attempted to highlight the roles that other agriculture sectors (such as animal husbandry). Undoubtedly, a realistic evaluation of the poverty impacts has to take all other sectors into consideration.
What this points to is that in the immediate future, given Kenya's population growth and food demand, the domestic market for horticultural products would appear to demand considerable attention. In consideration of a proper balance with exports side, apparently something needs to be done to help the struggling smallholders to encourage exporting. In this regard, assessing the competitiveness of local production and marketing arrangements vis-à-vis neighboring countries (especially Tanzania, Uganda, Ethiopia) probably assumes high priority. As can be seen, the issues here can be quite complex.
While writing this note, I came across the "Update from Waso Village, Kenya" in Sam Stanyaki's blog (see WB website, Oct 26, 2006). Talking about the severity of the recent drought, a young samburu says:
"I have learnt a very hard lesson. I have seen many suffering - animals and people too. Our community land is becoming smaller day by day. Soon we will find no space for grazing and bringing up children. As a young samburu, it is very difficult to part ways with my cattle rearing tradition. But I have no option but to try to do other things than keeping cattle."
Few weeks ago, I travelled across southern Kenya and northern Tanzania, which under the severe drought there looked like a dust bowl that is inhospitable to human and animal habitat. Having seen how the Mazai and Samburu live, I could relate to their current plight. The young samburu reminds us about something more important. Statistics may say one story, but real life could be something quite different. Perhaps, growth and development is about uncovering those bigger stories and providing help to suffering humanity in a country: rather than focusing on the statistical artifacts that mask those stories.


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Trigger warning for rape culture rhetoric, and use of rape language as a joke.
This is an Ask a Geek Feminist question for our readers:
What would a geek feminist do about this sign, which was posted all over the walls at a conference I went to this spring?
[From Mary: trigger warning for linked image, a description follows at the bottom of the post.] http://imgur.com/krkwG
I wasn't sure what to do, and I'd like to hear what other feminists would suggest. I have no idea who posted the sign, or why. The conference did not have a sexual harassment policy. I felt that the sign was inappropriate but I wasn't confident that I could convince other people of that — since the sign technically wasn't about raping humans, and since one of the core values of this community was freedom of speech. Yet I still felt that the sign could hurt people — not just people at the conference but also the conference center staff.
Description of image:
The image is a photograph of a poster or flyer, which appears to be a black-and-white photocopy. The poster is in the style of a standard "police warning" or "missing person" poster, with a photograph of an apparent young pale-skinned man looking straight at the camera. The man's face has been pixellated and his features are not distinguishable.
Text around the image reads:
Name: [text is obscured by pixellation]
Age: 28
Height: 5'10"
Sex: Male
Last seen: Violating a vending machine in Virginia
Status: extremely dangerous! Do not let this man near your electronics or machinery!
If spotted petting a parking meter, licking a laptop, fondling a fan, seducing a snowplow, coming onto a coffeemaker, or making passes at a payphone… Do not approach or attempt to intervene!
Call [visible phone number] or tweet w/ hashtag #robotrapist immediately.


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Does soaking raw potatoes leech the potassium out? (Or enough to make it a "low K " veggie?)
The following "recipe" significantly reduces the potassium in potatoes but does not eliminate it completely:
- Peel potatoes and slice 1/8 inch thick.
- Place in warm water. Use 10 times as much water as potatoes.
- Soak for 2 hours.
- Rinse. Add five times as much water as potatoes and bring to the boil. Boil for 5 minutes.
- Drain.
The potatoes can be frozen for later use.
This "recipe" can also be used to reduce the potassium in carrots, beets and rutabagas.


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Edmund Wilson
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Edmund Wilson (May 8, 1895 – June 12, 1972) was an American writer and literary critic.
|This article on an author is a stub. You can help Wikiquote by expanding it.
- In a sense, one can never read the book that the author originally wrote, and one can never read the same book twice.
- The Triple Thinkers (1938) [Oxford University Press, 1948], Preface, p. ix
- Education, the last hope of the liberal in all periods.
- To the Finland Station (1940) [Farrar Straus & Giroux, 1972, ISBN 1568495749/1145], Part I, Ch. 5: Michelet Between Nationalism and Socialism, p. 36
- It may be that there is nothing more demoralizing than a small but adequate income.
- Memoirs of Hecate County (1946) [New York Review Books Classics, 2004], Ch. 4, p. 136
- Marxism is the opium of the intellectuals.
- Memoirs of Hecate County (1946) [New York Review Books Classics, 2004], Ch. 5, p. 340
- Karl Marx, in his Critique of Hegel's Philosophy of Right (1843-4), wrote "Religion…is the opium of the people" ("Die Religion…ist das Opium des Volkes"). Wilson was not the first writer to turn Marx's statement on its head: Evelyn Waugh published a review of Harold Laski's Faith, Reason and Civilization in The Tablet, 22nd April 1944, under the headline "Marxism, the Opiate of the People".
- In 1955 the French philosopher Raymond Aron wrote a book on Marxism called L'Opium des intellectuels. Hence Wilson's line is often attributed to him.
About Edmund Wilson[edit]
- He was, as painted, aristocratic, beyond any writer I've met, but in a Jeffersonian-American way that brooked no artificial distinctions. There was no cheap way you could impress him... It was a particular strength of his as a critic that he was not even impressed by the Dead as such. He could write of living authors in precisely the same tones, and applying the same standards, as he used for the Classics.
- Wilfrid Sheed, The Good Word & Other Words (1978) [Penguin, 1980, ISBN 0-14-005497-9], Part I, ch. 1: "Edmund Wilson, 1895-1972," p. 6
- Wilson was not, in the academic sense, a scholar or historian. He was an enormous reader, one of those readers who are perpetually on the scent from book to book. He was the old-style man of letters, but galvanized and with the iron of purpose in him.
- V. S. Pritchett, The Tale Bearers: English and American Writers (1980) [Random House, ISBN 0-394-74683-X], "Edmund Wilson: Towards Revolution," p. 141
- He was the perfect autodidact. He wanted to know it all.
- Gore Vidal, "Edmund Wilson: This Critic and This Gin and These Shoes," The New York Review of Books (1980-09-25), later published in The Second American Revolution and Other Essays, 1976-1982 (1982) [Vintage, 1983, ISBN 0-394-71379-6], p. 32
- Wilson is not like other critics; some critics are boring even when they are original; he fascinates even when he is wrong.
- Alfred Kazin, in Benet's Reader's Encyclopedia of American Literature (HarperCollins, 1991), p. 1146


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Another overload of cuteness in the Goldmine Trash Etsy shop this week!
Mid century mademoiselle! Late 50s-early 60s cotton day dress in a jewel toned atomic print. Love.
Just like honey. I love the fullness of the bust gathering and skirting. 50s perfection in a beige, tan, and amber checkered plaid.
Surprise! Another one of a kind House of Trash original. The fabric was vintage deadstock and is in the most PRISTINE MINT CONDITION! You'd think it was made yesterday with how crisp and vibrant it is. Gorgeous plum/raisin color with an Indian style floral print… stamped with metallic gold throughout.
The skirt is a full circle, so you'll all eyes will be on you as your twirl about the dance floor. So fun.
Classy as can be cocktail dress in a metallic silver and white damask floral brocade. Very Blair Waldorf.
Fun fact: there was no such as person as Suzy Perette. Suzy Perette was simply a brand name for a New York design house which specialized in providing adaptations of Parisian haute couture designs, particularly ones by Balmain and Dior.
While Suzy Perette dresses were a more affordable alternative to couture, they were still out of reach for most buyers, with prices averaging around $70.00 – a small fortune back then. Consequently, this label is pretty collectible today.
Like all Suzy Perette dresses, this silver stunner has a somewhat sculptural look, a nipped in waist, and is made of premium fabric. The photos don't begin to do it justice! It's very flattering on, and is in dire need of new adventures.
Just in time for St. Patty's! These two 80s prom dresses are a guaranteed way to get noticed. I love 80s metallics, and if there's a big bow, even better. They're both under $50 too. Before the discount even.
Diner uniform chic, 60s style. Another dress that pics aren't doing justice for. Carnation pink and white checkered print, with white color block contrast. Cutie pie peter pan collar + decorative pockets with 'gum drop' buttons! A perfect mod Easter dress.
SOLD. But worth showing for fun. 10+ years ago I sold a 60s mini with a mod/London Underground target print to another vintage store. And 10+ years later I still kicking myself for letting it go; it was easily one of the coolest vintage prints I've seen!
I'll probably kick myself for selling this one too, but oh well. At least it's going to a good home. Godspeed, 60s micro mini.
ALSO SOLD. To the same gal. I've had a 'thing' for color blocked 60s dresses ever since the PSA uniform Zooey Deschanel wore in Almost Famous. I especially love when they're black and white, or red, white, and navy blue. Like this one.
Mosey on over if you see anything to your liking. And don't forget – entering discount code 'vlv14' during checkout takes 25% off your entire purchase!


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Students re-enact Civil War battle in Minturn Friday
VAIL CO, Colorado
Eighth-graders from three Eagle County schools are training for battle and blue coats will clash with gray in Minturn on Friday morning.
Gypsum Creek Middle School, Vail Ski and Snowboard Academy, and Homestake Peak School will re-enact the Battle of Shiloh at Maloit Park from 9:30 a.m. to 2:30 p.m. The students will be in full costume and the public is encouraged to watch.
A lunch with turkey legs, beans, salad, cornbread and other items by The Gourmet Cowboy will also be available to buy. Adults are $5 and children are $4.
"We want this to have a community feel," said Torrey Kaddatz, a GCMS social studies teacher involved with the event.
The students have been learning about the famous Civil War battle and practicing drills for months. Representatives and teachers from a Colorado non-profit called You Can Live History are coordinating the effort with the schools.
The Battle of Shiloh erupted near Pittsburg Landing, Tenn., on the Tennessee River on April 6, 1862, after a few days of skirmishing. Forty-thousand Confederate soldiers attacked Union forces and threatened to overwhelm Ulysses S. Grant's entire command.
Intense fighting lasted two days and produced more than 23,000 casualties before the federal forces fought off the Confederates. It was the bloodiest battle in American history at its time, according to http://www.civilwar.org.


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The most recent CNN Poll has W down to 32% approval. I'm chilling a magnum of champagne for when he finally cracks 29%. Not that it's significant, it's just a milestone, like when the Dow broke 10,000.
It's kind of interesting to see the slope of Bush's ratings, from the meteoric spike at 9/11, steadily down until the invasion of Iraq, with a small spike there, and a continued downward trend with a small uptick during the campaign, and then back on its predetermined course. It's so linear it almost makes you wonder whether it could reach zero if he stayed in office long enough. Nah, it would probably get asymptotic at the end.
Heck of a job, George.
28 April 2006
Heckuva Job, Georgie
Posted by shadowfax at 9:18 PM
2 comments:
I'll do a real analysis later, but this makes it look like Bush is going to spend more than half his presidency over the mean value of Clinton's popularity. That would be interesting. Also interesting is that both Bushes are going to bracket basically all other presidents.ReplyDelete
Well, he's got almost three years to go, so we'll have to see how it pans out. If he stays in the 30's for the next couple of years, or if he rebounds, the verdict will be very different. I gather the consesnus is that much will hinge on the midterm elections. If the democrats can take back either house, conventional wisdom is that Bush's legacy is finished, and his last two years will be a continual flurry of investigations and subpoenas. (Whether that would be a good thing for democrats is another question.) Whereas if they can keep both houses on congress, he'll likely recapture enough support to run out the clock in the 40's.ReplyDelete
This is all assuming we don't invade Iran.


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Visar från 1 till 5 från 5 resultat
The Canary Islands, an adventure all the year round.
Travel ideas
…(Canary Islands) Climate, landscape, orography, wind... The Canary Islands have all the ingredients for the practice of adventure sports. Come and see for yourself. With their hot summers and warm winters, the Canary Isl…
The Canary Islands – guaranteed to please.
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…(Canary Islands) Eight very different islands that all have crystalline waters, eternal spring temperatures, a wide range of leisure activities and, of course, beaches. Does that sound like your ideal holiday? You will f…
Do you like the sea? Then you'll love Fuerteventura.
Travel ideas
…Fuerteventura. (Canary Islands) Fuerteventura, one of the seven Canary Islands, is a paradise for anyone who loves water sports. Windsurfers can make the most of the outstanding waves and wind conditions. Scuba-divers wi…
Reserves of the Canary Islands: Paradises of Native Flora and Fauna.
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…(Canary Islands) The work and gift of evolution, each island of the Canary Islands jealously hoards its rare animals and plants—species so valuable to science they would captivate Darwin himself. They are the most outsta…
A volcanic experience in the Canary Islands.
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…(Canary Islands) Did you know that the Canary Islands are volcanic in origin and are home to one of the largest volcanoes in the world, the Teide, Spain's highest mountain? This is why the islands are so unusual: you'll …


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VATICAN CITY — The special dining room at the Vatican's Domus Sanctae Marthae was full Wednesday night for a dinner honoring U.S. Msgr. Robert Stern, who recently celebrated the 50th anniversary of his ordination as a priest.
The guests included cardinals and archbishops, as well as many men and women from lower rungs of the hierarchy who have worked with Msgr. Stern to assist Eastern churches for several decades. As secretary general of the Catholic Near East Welfare Association and president of the Pontifical Mission for Palestine, he has been on the front lines of the church's efforts to provide moral and material aid to church communities throughout the Middle East and Asia.
These kinds of dinners can be pro forma, but such was not the case this time. The sense of appreciation was real, and at my table, aid experts from the Vatican, Germany and Lebanon spoke of Msgr. Stern as a genuine model of experience, efficiency and fraternity.
After dessert, Msgr. Stern, a native of the Bronx, took the floor and told about his priestly calling. It was not what you might have expected.
As an 18-year-old college student in 1950, he was studying nuclear physics when he heard of a Holy Year pilgrimage to Rome — a thousand fellow students traveling by boat. It sounded like a good thing, so he signed on.
In Rome, he saw Pope Pius XII and was profoundly impressed. Kneeling in St. Peter's Basilica, he found himself making a small vow: "I promise to serve the pope." He wasn't sure himself what that meant.
Returning to his studies, he kept feeling pulled to a priestly vocation. It wasn't something he ever dreamed of doing, he said, and in some ways it seemed like a "gloomy" choice — no wife or family — but he was more and more convinced that God wanted him to do it. The clincher came when he was trying to convince his roommate to become a Methodist minister, and his roommate responded: "By your arguments, you should become a Catholic priest."
So he entered the seminary, and was ordained in New York by Cardinal Francis Spellman. As a young priest in Manhattan, he would take Communion on First Fridays to a "lovely lady" on the West Side, who spoke about her nephew, Father Bernie, who worked in the South. That turned out to be Father Bernard F. Law, now a cardinal, who was among the dinner guests Wednesday night.
Among Msgr. Stern's memories is a vivid recollection of the Second Vatican Council. He was studying in Rome at the time, and saw Pope John XXIII open the first session. Later he signed on as a priest attendant at the council, to get closer to the action. The experience was powerful and has stayed with him.
"The presence of the Holy Spirit was tangible," he said.
Since then, it's been "one series of adventures after another," Msgr. Stern said. He's traveled extensively, and says the greatest blessing has been the chance to know so many people and go so many places. Although he never became a nuclear physicist, he said working for the Eastern churches has been his greatest education.
PHOTO: Msgr. Robert Stern celebrated Mass in New York last month to mark the 50th anniversary of his ordination. (Photo courtesy Catholic Near East Welfare Association/Maria R. Bastone)


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1891 - 1900
1895 Ignaz Schwinn
Ignaz Schwinn and partner Adolph Arnold incorporate "Arnold, Schwinn & Company" on October 22, 1895. The company is founded in Chicago. "Roadster" single speed, 19lbs.
1896 Schwinn Starts Racing Program
There are 300 bicycle companies in the US (101 in Chicago, alone). Schwinn starts its racing program. By the end of the year, Schwinn bikes have more victories than any other bike company. In 1896, the Schwinn line is composed of the bicycles ranging in price from $100 to $125 and in weight from 19 to 24 pounds!
1899 1st Man to Go 60 mph
Paced by a locomotive, Mile-a-Minute Murphy is the first man to go... you guessed it... 60 mph.
1900 Six-day Races Become the Rage
Six-day races become the rage. Board tracks spring up everywhere. Bicycle racing clubs are an outlet for affluent Americans. At the turn of the century, there are two patent offices one for bicycle innovations alone... the other for everything else.
1901 - 1910
1902 Bicycling is an Adult-driven Market
Bicycling is an adult-driven market. A racing bike costs $150 ($3,550 in today's dollars). Time payments are still a long way from reality. Bicycles are where most advances in machining and metallurgy take place.
1908 Road Maps Utilized to Show Bicyclists New Places to Explore Away from their Homes
Road maps are utilized to show bicyclists new places to explore away from their homes. Couples can now "Court" off of their parent's porch.
1908 Ignaz Schwinn - The Sole Owner
Ignaz and the Mrs. Have a baby, Frank. Ignaz Schwinn buys the interest of his partner, Adolph Arnold, and becomes the sole owner of Arnold, Schwinn & Company.
1909 Bicycles Now Available to Children
With the advent of the affordable automobile, bikes become passe for adults. Manufacturing advances mean lower prices, making bicycles available to children for the first time. A new market is born. Tough bikes are developed to stand the punishment that kids dish out.
1911 - 1920
1911 Schwinn buys Excelsior Motor Cycle Company
Schwinn buys Excelsior Motor Cycle Company.
1917 Schwinn buys Henderson Motor Cycle Company
Schwinn buys Henderson Motor Cycle Company.
1921 - 1930
1925 Schwinn Makes Bold Moves
Mudguards are the major technological achievement of the '20's. No appreciable increase in sales results. While the Great Depression drives most bicycle companies out of business, Schwinn makes bold moves to increase capacity and develop new products.
1930 Schwinn - The Standard of Innovation
Schwinn creates a new department comprised of bicycle and motorcycle engineers to improve quality and appearance. Schwinn becomes the standard of innovation for the industry.
1931 - 1940
1933 Bicycle Balloon 26x2.125 Tire
Arnold, Schwinn & Company introduces the bicycle balloon 26x2.125 tire in the spring of 1933 - two years later, it became the standard of the industry. "Ignaz Schwinn's balloon tire is the single biggest innovation in mountain bike technology." - Bike Magazine, May '95
1934 Schwinn Aerocycle
The Schwinn Aerocycle takes bicycles to the next dimension, styled to resemble airplanes, streamlined automobiles and motorcycles. This new aerodynamic style sets the trend for not only the '30's and '40's, but into the '50's.
1935 Schwinn Introduces the Cyclelock
Schwinn introduces the Cyclelock, "the final solution" to the bicycle theft problem. Guess they didn't plan on New York of the '90's.
1936 Schwinn presents the "Auto Cycle"
Schwinn presents the "Auto Cycle" Deluxe balloon tire bicycle - featuring the Schwinn full floating saddle and seat post, plus twin headlights and speedometer.
1938 Schwinn Introduces the "Fore-wheel" Brake
Schwinn introduces the "Fore-wheel" brake, "Cantilever Frame" and the "Spring Fork." This style is the Grandfather of today's off-road bicycles.
1939 The "Cycle Truck"
The "Cycle Truck" a delivery bicycle built from 1940 until the mid-1960's, and still in use today.
1941 - 1950
1941 Alfred Letourner Sets the Record
Drafting a race car, French racer Alfred Letourner sets the speed record of 108.92 mph on a Paramount bicycle with 255 gear inches. Now that's pushing a BIG gear.
1943 Schwinn Produces Military Items
In World War II, Schwinn produces military items, including top-secret electrical devices, shells, ammunition, plane parts and numerous other war-related items. Schwinn receives the Army and Navy "E" award for Excellence.
1946 Improve Post-War Bikes
Built-in kickstands and new styled drop-outs developed during the war, now improve post-war bikes.
1949 Schwinn Black Phantom
The Schwinn Black Phantom is introduced as the top of the balloon tire line. All the right stuff- chrome fenders and horn, tank, whitewall tires, head and tail lights, spring fork, deluxe saddle, and more. This is the bike every boy wanted. A classic in the making.
1951 - 1960
1952 Schwinn "Authorized Dealer Network"
Schwinn begins an "Authorized Dealer Network" and expands the genuine parts and accessories program.
1955 Hollywood Stars Choose Schwinn Bikes!
Bob Hope, Bing Crosby, Ronald Reagan and all the stars from Hollywood's "golden era" choose Schwinn bikes!
1960 Schwinn introduces the Varsity & Continental
Schwinn introduces the Varsity 8-speed and Continental 10-speed bicycles. The Varsity teaches America to ride a touring bicycle.
1961 - 1970
1963 Schwinn Introduces the Sting-Ray
Schwinn introduces the Sting-Ray. With high-rise handlebars, banana seat, Stick-Shift and racing Sliks, it becomes the "in" style machine.
1965 First in-home Workout Machines
Not just bikes anymore. Seeing the trend towards fitness, Schwinn introduces the first in-home workout machines.
1966 Schwinn Bikes are the Best
Captain Kangaroo always says, "Schwinn bikes are the best!"
1967 The "Schwinn Bicycle Company"
January 1, 1967, Arnold, Schwinn & Company becomes the "Schwinn Bicycle Company."
1968 The Sting-Ray Krates
Schwinn Bicycle Company introduces the Sting-Ray Krates. These muscle-car era bikes were truly an American Phenomenon. The Sting-Ray is the machine that will father the BMX bicycles of the 1980's.
1971 - 1980
1975 The BMX craze
The BMX craze is in full gear, raising a gear as bike-riders headed towards the dirt.
1978 The "Airdyne" Stationary Bike
The "Airdyne" stationary bike is introduced.
1981 - 1990
1985 Mountain Bikes Trend
Seeing the trend toward mountain bikes, Schwinn management calls it like they see it. "A Fad." Oops.
1991 - 2000
1994 From Chicago to Boulder, Colorado
Schwinn moves from Chicago to Boulder, Colorado.
1995 Schwinn, The Second Century
The Homegrown Series brings high-tech, lightweight mountain bike production back to the U.S. And that's just the beginning... Schwinn, The Second Century...
1995 The New Moab S
The radically new Schwinn line includes the new Moab S voted best of show by Mountain Bike Magazine.
1996 Straight 6 ® Downhill Specific Bike
Schwinn introduces the Straight 6® downhill specific bike, featuring dossiers full of secret technology. World Cup points begin accumulating faster than bugs in our race team's teeth.
1998 Re-introducing the Muscle Car
Schwinn re-introduces its muscle car inspired Sting-Ray and Krate bicycles, wildly popular models offered in the late sixties and early seventies. Nostalgia buffs everywhere shed a collective tear of joy. Schwinn acquires Hebb Industries, a leading manufacturer of treadmills. In an extreme non-coincidental development, Schwinn unveils a new line of 8 quality treadmill models, instantly becoming a serious player in the treadmill business.
1998 Schwinn/GT Merger
Two old rivals form a lucrative alliance as Schwinn and GT bicycles join forces to form the Schwinn/GT Corporation. The competition quakes in its SPD-compatible cycling shoes.
2000 Entering the New Millennium
Pleased to learn that the only thing tragic about Y2K was Dick Clark's lethargic television commentary as The Ball dropped in Time Square, Schwinn employees emerge from subterranean bunkers and enter the new millennium determined to uphold the company's tradition of legendary innovation. Big things are, as always, on the horizon.
2001 - 2010
2001 A New Age Dawns for Schwinn
The gavel hit the bench and Pacific Cycle, Inc in Madison, WI, buys the Schwinn and GT brands in Denver bankruptcy court on September 11. A new age dawns for Schwinn, continuing its 107th consecutive year of quality and maintaining its position as the world's most formidable lifestyle merchant.
2004 Dorel Industries Inc. purchases Schwinn's parent company
Dorel Industries Inc. purchases Schwinn's parent company, Pacific Cycle, bringing further stability and global presence to the Schwinn brand.
2004 Sting-Ray Returns With a New Look
After more than 30 years, the Schwinn Sting-Ray returns with a new look, but the same soul as the original. The 20" juvenile bike is an immediate success and quickly becomes the world's fastest selling bicycle.
- 1891 - 1900
- 1901 - 1910
- 1911 - 1920
- 1921 - 1930
- 1931 - 1940
- 1941 - 1950
- 1951 - 1960
- 1961 - 1970
- 1971 - 1980
- 1981 - 1990
- 1991 - 2000
- 2011 - 2020


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Cross-Park Promenade
Thursday, August 8, 2013
12:30 p.m.–1:45 p.m.
Please note: This event has already taken place. Please use the Search options on the right to find upcoming events.
On this east-west walk you will see a hidden bench that tells time, miniature boats powered by the wind, a magnificent sculpture celebrating fresh water, and much more. The route involves a few stairs and lasts 75 minutes.
NOTE: Groups of seven or more people must call (212) 360-2726 or email firstname.lastname@example.com to schedule a custom tour.
Tours take place rain or shine, except in extreme weather conditions (heavy rain, sustained winds of 30mph or more, snowstorms, and a wind chill below 25 or heat index above 95 degrees).
Tour dates and times are subject to change without notice. For the latest information, check our Events Calendar.
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Ben & Jerry's issues nationwide recall for 'pint slices' ice cream
Ben & Jerry's has issued a voluntary nationwide recall for one of its new products.
The ice cream maker announced a limited number of Chocolate Fudge Brownie Pint Slices may actually contain Vanilla Peanut Butter Cup Pint Slices.
The product line launched earlier this year.
Ben & Jerry's said although the recalled products were wrapped and labeled as Vanilla Peanut Butter Cup Pint Slices, the ingredient peanut butter was not listed on the outer ingredient list.
The pint slices could contain the known allergen peanut. Consumers who are allergic to peanuts are at risk of a serious or life-threatening allergic reaction if they consume the product.
According to the FDA, the affected product is sold in a paperboard box, containing 9 fL oz (266 mL) (3 individually wrapped ice cream slices) with UPC code of 076840657940 best by date AUG1218LT2 and lot number of AUG1218LT2.
The affected products were made in the United States and distributed at stores nationwide.
No other products were included in the recall.
The issue was discovered after consumer reports. No illnesses have been reported.
The Waterbury, Vermont-based company said it was issuing the voluntary recall out of an abundance of caution.
Consumers who purchased the recalled products can call 877-270-7397 and request a replacement coupon.
Ben & Jerry's celebrated its 39th anniversary Friday.


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I'm appalled. A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn't know the difference between marketing strategy and tactics.
How can that be? He's held several high-paying marketing positions. He's college educated in Marketing 101. And 301, for that matter. He's gotta know this stuff.
So I started doing some research online and I've found the problem: The internet!
There's more misinformation than information out there. More nonsense than common sense. Even some of the biggest gurus in the industry have posted conflicting information on the subject of marketing strategy.
I ran across one article that listed "search engines" as a marketing strategy and that "long-term strategies such as giving away freebies will continue to pay off years down the road." No wonder the guy's confused.
This isn't just a matter of semantics, it's negligence. Advice like that would never get past the editors of a trade publication for worm farmers, much less a brand-name business magazine. But you can find it on-line!
In any case, the easiest way to clarify the difference between marketing strategy and tactics is to go to the source. I'm sorry if the war analogy doesn't appeal to you, but that's where these terms came from, some 3,000 years ago.
Here's how it breaks down: Goals first. Then strategy. Then tactics.
Goal: Win the war.
Strategy: "Divide and conquer."
CIA spies gather intelligence.
Navy Seals knock out enemy communications.
Paratroopers secure the airports.
Armored Divisions race in and divide the opposing army's forces.
Drone attacks take out the enemy leadership.
An overwhelming force of infantry invade.
Hand-to-hand combat.
A marketing strategy is an idea… A conceptualization of how the goal could be achieved. Like "Divide and Conquer." Another possible war strategy would be "Nuke 'Em." (They call them Strategic Nuclear Weapons because they pretty much eliminate the need for any further battlefield tactics.)
A marketing tactic is an action you take to execute the strategy.
But let's get off the battlefield and look at a successful brand. In business, great strategies are built on BIG ideas. And BIG ideas usually stem from some little nugget of consumer insight.
Back in the 70's, executives at Church & Dwight Inc. noticed that sales of their popular Arm & Hammer baking soda were slipping. The loyal moms and grandmas who had been buying the same baking soda all their lives weren't baking as much as they used to.
Business Goal: Turn the tide and increase Baking Soda sales.
Strategy: Devise new reasons for their current customers to pick up that yellow box at the supermarket and use more baking soda. Specifically, sell Arm & Hammer as a deodorizer for the fridge. That's a big, strategic idea that led Arm & Hammer in a completely different direction. They're now marketing a whole line of environmentally friendly cleaning products. Every current Arm & Hammer product, from toothpaste to cat litter, originated with that strategy of finding new ways to use baking soda. And in the process, an old-fashioned brand has managed to stay relevant.
Tactics: TV advertising. Magazine ads. Digital advertising. Search engine marketing. Content marketing. Infomercials. Retail promotions. Website dedicated to all the various uses of Arm & Hammer Baking Soda. All the traditional marketing tactics were employed.
All good marketing strategies share some common components:
• Thorough understanding of the brand's status and story. Arm & Hammer has a strong heritage that dates back to the 1860's. That yellow box with the red Arm & Hammer logo is instantly recognizable, and stands for much more than just generic sodium bicarbonate.
• A realistic assessment of the product's strengths & weaknesses. Market research proved what Arm & Hammer executives suspected… that people don't bake as much as they used to. But it also showed that people use their baking soda for all kinds of things besides baking. That was the insight that drove the strategy.
• A clear picture of the competition. Arm & Hammer has always been the undisputed market leader in the category. However, when they decided to introduce toothpaste and laundry detergent, the competition became fierce. Arm & Hammer's long-standing leadership position in one vertical market gave them a fighting chance against Procter & Gamble.
• Intimate knowledge of the consumer and the market. The shift away from the traditional American homemaker directly affected baking soda sales. Church & Dwight kept up with the trends, and even led the charge on environmental issues.
• A grasp of the big-picture business implications. Good strategies reach way beyond the marketing department. When you have a big idea, execution of the strategy will inevitably involve operations, R&D, HR, finance and every other business discipline.
A great strategy does not depend on brilliant tactics for success. If the idea is strong enough, you can get by with mediocre tactical execution. However, even the best tactics can't compensate for a lousy strategy.
Some people confuse marketing strategy with goals. They are not synonymous. Here are a few examples of "marketing strategies" from seemingly credible on-line sources:
"Create awareness." "Overcome objections." "Boost consumer confidence." "Refresh the brand." "Turnkey a multiplatform communications program." That's just marketing industry jargon!
These are NOT strategies, they're goals. (And not even very good goals.) Remember, it's not a strategy unless there's an idea behind it.
Any number of strategies can be used to achieve a business goal. In fact, it often takes more than one strategy to achieve a lofty goal, and each strategy involves its own unique tactical plan. Unfortunately, a lot of marketing managers simply throw together a list of the tactics they've always used, and call it a strategy.
Sometimes you can build a hell of a strategy around a simple, tactical idea. Like Dominoes did with their 30-minute delivery guarantee. If you're still wondering about the difference between marketing strategy and tactics, try the "what-if" test. Someone said, "Hey, what if we guaranteed 30-minute delivery?" and a strategy was born. Dominoes couldn't compete on product quality, but they could compete on speedy delivery. After that, their entire operation revolved around the promise of 30-minute delivery. That's strategy.
"What if we came up with a bunch of new uses for baking soda?" That's a strategy.
On the other hand, "What if we do search engines?" doesn't make sense. Must be a tactic. "What if we increase market share?" There's no idea in that, so it must be a goal.
What if we could screen all web content for factual errors and eliminate some of this confusion? Wouldn't that be nice.
For more on the basics of marketing and branding, try this post.


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I'm 11 days into my billing cycle this month on my iPhone, and the data about my usage really shows how I communicate and live my life has changed a lot over the past few years. These stats really popped out to me (multiply by about three to get my monthly usage):
- 17 anytime minutes used.
- 653.5 MBs of data used.
- 75 text messages sent.
When you look at this data, it's clear that I use my iPhone more as a mobile computing device than as a phone. It's no more of a phone than my laptop with Skype is. I have a phone app that I use every now and then, but other applications — Safari, Facebook, Twitterific, Mail, Reeder, Instapaper, The Weather Channel, ESPN, etc — are much more used and important to my life.
I'm not some crazy outlier either. This usage is increasingly becoming normal among my age cohort and increasingly other age cohorts as well. Smartphones and text are exploding, but phone calls are fading:
According to Nielsen Media, even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.
Smartphones are changing the face of computing and of communication. I communicate with people all day long — Twitter, Facebook (almost all my family and friends are on this), text messages and email.
But when you put this all together, it seems to be that calling an iPhone or Android, Windows Phone 7, Palm OS, etc a phone — smart or not — is selling the devices short. The idea of a phone is fading away. These touchscreen tablet devices are able to make calls, yes, but they are able to do so much more.
And so when people say, "who needs a tablet," I'll tell them they probably already have and love one.


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An Apology for Apologetics
from Stephen Nichols Mar 22, 2019 Category: ArticlesMy professor of apologetics in seminary told stories of odd reactions he received when he would tell people what he did for a living. The best story involved a bank loan officer. When he told the loan officer that he was a professor of apologetics, she replied, "That's wonderful... Keep Reading
New Music from Ligonier: Scenes from the Life of Christ
from Deborah Finnamore Sep 15, 2009 Category: Ligonier ResourcesScenes from the Life of Christ is the newest recording from Ligonier's music division. For composer Tom Howard, the music emerged after meditating on the Scriptures, where the emotional impact of each passage inspired themes, melodies, and textures. Hear the composer's heart for these timeless stories expressed in vivid and dramatic musical settings with Scripture narrations by Alistair Begg, D.A. Carson, Ligon Duncan, Sinclair Ferguson, John MacArthur, Albert Mohler, John Piper, R.C. Sproul, and Derek Thomas. Keep Reading
Christ in the Old Testament
from Keith Mathison Sep 15, 2009 Category: ArticlesTolle Lege: Take Up and Read The relationship between the Mosaic covenant and the new covenant remains one of the most controversial and difficult topics in theology. As the notable American theologian Jonathan Edwards said, "There is perhaps no part of divinity attended with so much intricacy, and wherein orthodox divines do so much differ as stating the precise agreement and difference between the two dispensations of Moses and Christ." There are those who so emphasize either discontinuity or continuity that the problem is solved by oversimplifying it. Most Christians, however, recognize that there are elements of continuity as well as discontinuity. The difficulty arises when we attempt to be more exact. Keep Reading
For All the Saints
from R.C. Sproul Jr. Sep 14, 2009 Category: ArticlesSeek Ye First Unity matters. However, so does diversity. Indeed, unity and diversity unite in the very nature of God. God is three persons united in one essence. The world around us fails to see how God's creation reflects the Trinity, and it always therefore either veers toward the imposition of the one or the disintegration of the many. It either blurs or destroys distinctives in the first case, or in the second, it fragments because, in the words of T.S. Eliot, the center cannot hold. It either dies the death of a single tone, or death by cacophony. Keep Reading
Treasuring Redemption's Price
from R.C. Sproul Sep 13, 2009 Category: ArticlesThe key to understanding the cry of Jesus from the cross is found in Paul's letter to the Galatians: "Christ redeemed us from the curse of the law by becoming a curse for us, for it is written: 'Cursed is everyone who is hung on a tree'" (Gal. 3:13, NIV). To be cursed is to be removed from the presence of God, to be set outside the camp, to be cut off from His benefits. On the cross, Jesus was cursed. That is, He represented the Jewish nation of covenant breakers who were exposed to the curse and took the full measure of the curse on Himself. As the Lamb of God, the Sin Bearer, He was cut off from the presence of God. Keep Reading
Exploring the Boundaries of God's Law
from R.C. Sproul Sep 12, 2009 Category: ArticlesThe Westminster Catechism defines sin as "any want of conformity to or transgression of the law of God." We notice here that sin is defined both in negative and positive terms. The negative aspect is indicated by the words "want of conformity." It points to a lack or failure in moral performance. In popular terms it is called a sin of omission. A sin of omission occurs when we fail to do what God commands us to do. Keep Reading
Tabletalk Devotional from
September 11, 2001
from Karisa Schlehr Sep 11, 2009 Category: ArticlesFire from the Bramble Judges 9:42-49 So each of the people likewise cut down his own bough... put them against the stronghold, and set the stronghold on fire above them, so that all the people of the tower of Shechem died, about a thousand men and women (Judg. 9:49). Keep Reading
Meditating on Scripture
from Bruce Waltke Sep 11, 2009 Category: ArticlesGeneration to Generation "Better than a bronze sculpture by Cellini, or a marble one by Bernini, or even a Beethoven symphony," I was saying to my colleagues, while our waitress with tray in hand waited attentively for my climatic closure, "I enjoy a great sermon," whereupon the waitress dropped the whole tray of drinks. But even better than a great sermon, I enjoy meditating on the Old Testament. Keep Reading
Princeton vs. Mercersburg: Some Primary Sources
from Keith Mathison Sep 10, 2009 Category: ArticlesRecently, I posted a blog on the nineteenth century debate between Charles Hodge and John Williamson Nevin regarding the Lord's Supper. In that blog, I posted links only to the documents related specifically to the Lord's Supper debate. It was suggested that it might be helpful to provide the links to some of the other primary source documents involved in the larger debate between Princeton Seminary and the Mercersburg theologians (John Williamson Nevin and Philip Schaff). Keep Reading
No Sacrifice Too Great
from Michael Haykin Sep 09, 2009 Category: ArticlesPro Ecclesia: For the Church In the final letter that we have from the apostle Paul, written in a lonely prison cell in Rome while he was expecting death for the sake of the gospel, he reminded his closest friend Timothy of the utter necessity of passing on the faith to "faithful men" (2 Tim. 2:2). It bears noting that what Paul envisaged in these words was not simply doctrinal instruction in the essentials of Christianity. Of course, Paul expected the training of future leaders to involve the handing on of doctrine. But, as is clear from a later statement by Paul in this letter, such transmission of the faith also involved the development of lifelong convictions and goals and the nurture of character -- making the leader a person of love, patience, and steadfastness (3:10). Timothy knew exactly what Paul was talking about, for this was the very way the apostle had mentored Timothy. Keep Reading
Systematic Theologies: Recommended Reading
from Keith Mathison Sep 08, 2009 Category: ArticlesWhat are some of the more helpful Reformed systematic theologies? Keep Reading


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This is the thirteenth in a series of articles by the Indian Wells Valley Cooperative Groundwater Management Group intended to inform readers about our local water resources. This article will focus on population growth and the corresponding water use within the valley since the start of World War II (WWII).
World War II brought major changes and ushered in a new era for occupation and water use within the Indian Wells Valley. The US Navy was attracted to the valley in 1943 as a potential location for an Ordnance Test Station due to the sparse population, consisting mainly of dispersed agriculture, and the already existing key utilities, including an airport with paved runways, road and railroad access, power lines, telephone service, and previously developed groundwater sources. The Navy bought and moved out all existing residences that were within the new test station, and began a massive construction program within the first year that built hundreds of buildings, both industrial and residential, many miles of roads, and much other necessary infrastructure. In his book Indian Wells Valley - How it Grew, F.H. Weals cites the large number of construction workers and their relatively transient nature in the valley during this period, with over 24,000 different workers hired in one eight month period. As the Navy development continued, it was necessary to drill more groundwater wells to supply the valley's increasing water needs.
Most of the valley's new permanent residents lived on the new Navy Ordnance Test Station during the 1940s and 1950s. All of this growth in the valley led to the incorporation of the City of Ridgecrest in 1963, and starting in the 1970s, the Navy began moving many personnel off of the base, which led to a large jump in Ridgecrest's municipal water use. Major valley water users during this period included the Antelope Valley Water District, which is now the Inyokern Community Services District, the Louisiana Pacific Lumber Company, whose mill has since closed, and the Wilber Stark Water Company and Ridgecrest Heights Water Company, which were both eventually bought out by the Indian Wells Valley Water District (IWVWD). Additionally, a report commissioned by the East Kern Resource Conservation District estimated that there were 785 actively producing wells in the Indian Wells Valley in 1989.
Water use in the valley has been well documented for the past 50 years, and records show a shift in the distribution of use over time. The US Bureau of Reclamation has published data that estimates valley water usage in 1965 at approximately 11,000 acre feet per year, and the Groundwater Management Group has recorded water production data for the valley dating back to 1975. This data shows 1975 usage at 15,900 acre feet per year, of which 49% was industrial (Navy and Searles Valley Minerals), 29% domestic, and 22% agricultural use. Water production in the valley peaked in 2008 at 29,500 acre feet, and then reduced to approximately 27,700 acre feet in 2011 due in large part to conservation efforts by the Navy and IWVWD. In contrast to the 1975 data, water use in 2011 consisted of 15% industrial, 39% domestic, and 46% agricultural use.
The amount of agricultural use in the valley has increased in recent years. An analysis of 2010 aerial photography shows approximately 1100 acres under irrigation at that time, of which approximately 850 acres were growing alfalfa. A recent analysis using a combination of 2012 aerial photography and ground-truthing in August 2013, shows approximately 2600 additional acres that have either been cleared or are already in production for growing pistachios and alfalfa. Depending upon the irrigation techniques employed this could increase the overall water use in the valley between 23% and 54% from 2010 levels.
The Indian Wells Valley Cooperative Groundwater Management Group continues to monitor groundwater use, levels, and quality in the valley, and will be able to gain a better understanding of the water resources in the valley and to make recommendations on future use and longevity of the aquifer from the data collected.
The next article in the series will discuss several potential alternative water sources and conservation methods for use in the Indian Wells Valley. All of the articles in this series will be posted to the group's webpage, located at www.iwvgroundwater.org , and future articles will focus on more details about groundwater issues and activities of the IWVCGWMG and the Technical Advisory Committee (TAC).


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Personalize your home with Decorative Accessories from Sportsman's Guide. We carry a selection of Home Decor to give your home the unique feel you have always wanted. Enjoy each accessory more with amazing low prices on all products, guaranteed!
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Fabric Information
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Small divers in red and yellow bikinis on a blue background. Quality nylon/spandex 4-way stretch swimsuit fabric.
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CAROL_F on Family Tree Circles
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looking for the James H. Webb family that lived in McKinney, Collins, Texas for a while. Married to Rachel L. Williams. Rachel and a Daughter were killed in a house fie and the family then moved to Oklahoma. My grandmother was one of the children that moved from this area to Oklahoma and her name was NANNIE OR NANCY LOU WEBB and she married JOHN DANIEL MCINTOSH JR.
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We are a 4th generation family, veteran owned and operated ice manufacturing company. Our goal is to provide exceptional service while delivering a clean and pure ice product. We will provide to our customers and the public a safe, quality ice product unmatched in the marketplace. This is accomplished through innovations in technology in the manufacturing, packaging and delivery of our brands. Along with premium quality ice products, Getchell Brothers Inc. will provide service that will exceed our customer's expectations. This will happen by providing our valuable employees with quality training programs and a safe, respectful working environment.
Our Products
Getchell Brothers produces a variety of ice products and offers a wide range of services to our customers. You can find us in supermarkets, convenience stores, club and mass merchandise stores, drug stores, restaurants, through caterers, food service, bakeries, food processors, and many special events throughout New England. Backed by an efficient distribution system and the industry's highest standards, you can be assured of a constant and dependable supply of quality ice products.
Our Quality
Ice is not only fun, Ice is Food and we produce ice of the highest food grade quality. Getchell Brothers is the only packaged ice manufacturer in Maine that is inspected by the State of Maine, Department of the Army and the National Sanitation Foundation (NSF) and is PIQCS PLUS certified. We use a unique process that includes HACCP technology allowing the pure water to freeze first and any "impurities" to run off. We make clean, clear ice, so your drinks will taste better and get cold faster.


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Tuesday, June 28, 2011
MTV News On WP7
Posted by Nurhisham Hussein in "Windows Phone Software" @ 08:00 PM
"Keeping suit with the news app releases, MTV News has entered the mix bringing you all the pop culture news to your Windows Phone...Now you can keep up to date with all the news on music, movies, television, celebrities and gaming while on the go."
Not exactly my cup of tea, but if you follow celebrity news, then this app would do for starters. MTV News is available free through the WP7 marketplace.


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An election has been set for November 6, 2018. Find out what's on the ballot in Travis County.
Registration is October 9 for the next election. Visit the Texas Secretary of State's voter registration website to find information on voter registration, including eligibility requirements, instructions on filling out a registration application and changing contact information. You can also check to see if you are already registered.
Voting by mail in Texas is available for elderly voters and voters with physical disabilities. The county must receive your marked ballot by 7 p.m. on election day. If you are mailing your ballot from outside the United States, we must receive your ballot by the fifth day after election day. For more information, visit:
If you are registered, you can call your local or county office holding the election or the Secretary of State's office and request that an application to vote by mail be sent to you. You can also download the application online.
Texas enables residents to vote in the days and weeks before an election to make the voting process more convenient and accessible. Learn more about early voting opportunities.
The Texas Secretary of State's voter registration website also has information on voting for students who are living in a different location or for military and overseas voters.
See the Office of the City Clerk's site for information on 2016 City of Austin elections. The next elections will be held in 2018.
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Last spring, an article in the April/May 2018 issue of Science Scope highlighted a community partnership between a middle school in Massachusetts and a group of scientists at Woods Hole Oceanographic Institution (WHOI). In the article, Engineering Partnerships, the authors describe a successful, engaging engineering design project developed by a classroom teacher and a WHOI […]
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Malayalam Serial Actress Photos Hot Biography
malayalam serial actress photos hot biography Kavitha Nair is one of the hot Malayalam TV Serial actress and TV anchor. She got famous after her role as Priyamvada IPS in Asianet Serial Rahasyam. Sreekutty, Sreekutty, Sreekutty Photo Gallery and Biography, Sreekutty Sizzling Hot Malayalam Actress, Sreekutty Malayalam TV Serial Actress, TV Serial Actress Sreeja Chandran - South Actress Sreeja Chandran is a beautiful TV Serial and Film actress from Kerala. She acted in many Malayalam and Tamil TV serials and also she Hot Serial Actress Biography Divya Venkatasubramaniam (Tamil Actress Photos Gallery; Malayalam Serial Actress Photos; Hot Actress Photos Bollywood
No serial on Zeenat's life Times of India Says the actor , "A few months back, I was asked by a daily if I ever thought of writing my autobiography . And at that time I had said 'no'. But then, so many people got after me — family, friends — and now I am like, maybe, why not?" However, the Satyamev Jayate's 7th episode on casting couch? Oneindia Entertainment Actor Aamir Khan recently told on 'Asar' programme of ABP News that in his next episode of Satyamev Jayate will talk about actors and stars. Many actresses have admitted in the past that casting couch does exit. Also, Aamir Khan on every episodes and more » Guess who is the next Hollywood star to enter Bigg Boss 6 Oneindia Entertainment It has been reported that the channel has approached American socialite, television reality star, model and actress Kim Kardashian for Bigg Boss 6. The only problem is the price Kim Kardashian is quoting. Apparently, she has asked for 4.5 crore. In and more » Movie Shanghai: Review Oneindia Entertainment Coming to our very own Mr Serial Kisser, Emraan Hashmi, you can see a completely new Emraan this time. Hashmi has redefined his lover boy image in Shanghai and shines as the vulnerable Jogi Parmar. It looks like Emraan Hashmi is on a winning streak and more » Elvis Presley's crypt withdrawn from auction after fan protest Business Standard Ruing that outsiders are never taken seriously in Bollywood, actress Prachi Des Well-known Malayalam junior artiste Joseph Rodriguez, nick named "Sigal" by lat · Thief strikes Actor Apurva Agnihotri, who rose to fame with popular TV serial and more »
malayalam serial actress photos hot biography Seema (Malayalam::സീമ) is an Indian actress. She has performed in approximately 250 films in Malayalam, nine in Tamil, seven in Telugu, three in Kannada and one Geetha (ta|கீதா}}) is an Indian actress who has performed in Telugu, Malayalam, Tamil, Kannada and Hindi films. She debuted in the Tamil language film Beena Antony is a Tv actress and Malayalam film actress. Beena Antony is one of the famous TV Serial actress in Kerala. She acted in many TV serials in all Malayalam Before acting in films, She acted in a 100 episode Malayalam serial Akshaya Pathram by Sreekumaran Thampy. She also starred as a child artist in renowned director Adoor Manju Pillai is an actress in Malayalam films and television serials. She is won the 2000-2001 State Award for the best television actress for V. N. Mohandas's serial Madhavi is an Indian film actress. She played the heroine role for 17 years in seven languages: Telugu, Tamil, Malayalam, Kannada, Oriya, Bengali, and Hindi. She was Her first role in Malayalam that gained attention was in She acted as a married woman in a 1990 TV serial Anbulla Amma co-starring with Tamil actress Manorama. Akhila Sasidharan (Malayalam: അഖില ശശിധരൻ) is an Indian film actress, television anchor and dancer. Sarayu is an Indian film actress who appears in Malayalam films. She made her debut in the movie Kappal Muthalaali, which was released in 2009. Even though the film
Biography (801) Doctor Who (768) Modern Marvels (1,008) Standard Deviants (1,177) Star Trek (1,853) Thomas the Tank Engine (669) WWE (864) › See more Askville Question: Where Can I find hot scandal photos of the actress Mary Keep reading to find out more, see photos and video… Go! Mary McCormack As a biography, Mary Photos not seen by PW. First serial to People; BOMC featured alternate. opera "Peyton Place" and noticed an actress I Need a good biography! 195 23 hours ago is "an absorbing and ingeniously organized biography Wife Millicent Hearst and actress-inamorata Marion Davies News Piracy and the Hot News Doctrine: Origins in Law Photos not seen by PW. First serial to Good Housekeeping; BOMC selection. and gratifying work of being an actress and Need a good biography! 188 1 day ago of alcoholic parents, popular TV actress Photos not seen by PW. First serial to People; BOMC featured alternate. Abridged Audio - Autobiography/Biography Ellis Amburn's magnificent biography of the Academy Award ®-winning actress and always the case with Ms. Taylor, the photos role in Tennessee Williams "Cat on a Hot Amazon.com: NIV: The Authorized Biography of David Niven Frustrated in her attempts to become an actress (which generous, but he was a notorious womanizer and serial


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Live in the USA and want an iPhone 3G? Better get up early! We already told you how AT&T stores would be opening up at 8am sharp, and now Apple Stores will be following their lead. (And if you're in NYC and want to get it at the giant glass cube flagship, the line-up has already started, so hurry up and get your spot behind the hippies!)
As to what you'll pay for an iPhone 3G, we've already covered how taking the contract price and then canceling may well be cheaper than trying to buy it unsubsidized, but now there's word that even if you don't qualify for the new or upgrade price, there may just be
some dirty tricks a way around it (provided you don't mind playing fast and loose with the rules, and have a friend with an iPhone SIM card and the will to let you active with it...)
Either way, make sure you're iReady, figure out what you're going to do with your old iPhone 2G, and get ready for Friday!


text: Sprayer Prep April 29, 2011 10:45 PM Tweet TAGS: Marketing, Overseas December 18, 2014 By Dan Anderson Farm Journal Columnist Email One Day of Preparation Will Produce Days of Productivity Machine-shed gremlins love to mess with self-propelled sprayers. Experts say a day of preventive maintenance and preparation before heading to the field can thwart gremlin damage and improve sprayer performance. Self-propelled sprayers, like any machine coming out of storage, benefit from basic mechanical maintenance. "We sometimes get complaints about machines lacking power when they come out of storage," says Craig Parr, ag service manager at Nebraska Machinery Company, an Ag-Chem dealer in Doniphan, Neb. "New fuel filters are often the cure." Most modern self-propelled sprayers are hydraulically driven, making hydraulic/hydrostatic maintenance critical. Parr recommends following owner's manual guidelines that may require annually changing hydraulic filters and final drive hub oil. "Commercial applicators need to change hydraulic oil and filters annually," he says. "Farmers put fewer hours on a sprayer and may be able to just change the filters. Either way, be sure to use the recommended type of oil in the hydraulic system." Once the engine and propulsion systems are field-ready, systematically check the spray system. "The big thing to check, pre-season, is strainers," says Todd Brazelton, aftermarket manager at Barker Implement, a John Deere dealer in Winterset, Iowa. "Sometimes when farmers winterize a sprayer [before storage], they don't get the spray system completely flushed out. Residue sits in the strainers, cakes up and then restricts flow when put to use the next year." Residue can also affect flowmeter performance. If sprayers have trouble reaching target rates during pre-season testing, contamination in screens and flowmeters is a prime suspect. Once screens and flowmeters are guaranteed clean, remove all spray tips, put at least 200 gal. of water in the tank and use the sprayer's pump to flush the entire system. Open and close valves, jiggle boom hoses, raise and lower booms—anything to jostle loose residue that might have collected in low points in hoses and components. Once the spray system is flushed, dead-head the spray pump to test its capacity. Turn off all boom sections so the spray pump is working against a "closed" system and push to full engine revolutions per minute. "Dead-headed spray pumps should generate at least 80 to 100 psi," Brazelton says. "Dead-heading pumps at full pressure is also a good way to identify leaks in boom control valves, flow-meters and elsewhere in the system." Be sure to check the calibration of wheel or radar speed sensors. "Speed calibration is one of the most important factors for accurate target rates," Parr says. "Any change in the angle or position of the radar unit can change the [speed calibration] number, which affects the target rate." Calibrating the spray system each year following guidelines in the owner's manual is optional but strongly recommended, especially with the price of chemicals today, Parr says. A final tip for chasing gremlins from sprayers is to do all calibration procedures with a half-load of water, under field conditions. Calibrating an empty sprayer on a gravel driveway can produce skewed calibration values that degrade spraying accuracy when later spraying across fresh-worked soil carrying a full load of chemicals. Back to news


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This week on University Concert, we'll hear selections from three 2010 concerts by the University of Iowa Chamber Orchestra, a graduate student ensemble directed by Dr. William LaRue Jones. They'll be playing music by Schumann, Shostakovich, and Wagner.
University Concert is our weekly spotlight on live music taking place on college and university campuses across the state. It can be heard Saturday mornings at 7:00 a.m. and Sunday evenings at 6:00 p.m.


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Random House's food blog and online cooking community, TasteBook, has added a new bookstore called The BookShop. The online store launched with an inventory of over 10,000 cookbooks and food-related titles from various publishers.
The new online store, RH said, offers titles in a variety of formats and drilled down into 18 sections, ranging from categories like 'celebrity chef' to 'memoir.' According to RH, TasteBook currently has 500,000 members and more than a million unique visitors per month. Membership is driven largely by the site's current recipe database and content. Recipes on the site will now link to the new online bookshop; TasteBook members can also create custom cookbooks, using a combination of personal recipes and those on the site, for a price point ranging from $0.29 to $34.95.
Current bestsellers on TasteBook include The Chopped Cookbook by Food Network Kitchens (Clarkson Potter) and The Hungry Girl Diet by Lisa Lillien (Macmillan).
Speaking to the retail addition to the site, Lilly Kim, associate director of digital channel development, said: "We know that TasteBook's half-a-million members are avid cookbook collectors who heavily rely on print cookbooks as tools and for inspiration. The BookShop provides cooking enthusiasts an easy way to discover and purchase new cookbooks. It's a great resource for frequent and occasional cooks who seek out new flavors and inspiration for everyday meals and entertaining."