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Puerto Rico Islanders Win 2010 USSF D-2 Championship 3-1 on Aggregate
CHICAGO (Oct. 30, 2010) – The Puerto Rico Islanders claimed the 2010 USSF D-2 Pro League Championship 3-1 on aggregate this evening after a 1-1 draw with the Carolina RailHawks at WakeMed Soccer Park in Cary, N.C., in the second leg of their two-game series.
The Islanders came into the match holding a 2-0 advantage after scoring twice in the first leg on Oct. 24 at Estadio Juan Ramon Loubriel in Bayamon, Puerto Rico. No team had come back from a two-goal deficit in the 2010 playoffs, and the RailHawks were unable to reverse that trend on home soil as first half goals for each team would be the only scoring on the night.
The match opened with a quick, physical pace as both sides were determined to stamp their presence on the decisive second leg. It would only take seven minutes for the first breakthrough to come from the foot of Sandy Gbandi, who also scored Puerto Rico's first goal in Bayamon. After striker Kendall Jagdeosingh did well to keep a cross from the left alive in the box, Gbandi collected and cut inside a sliding defender to provide just enough space to slot his shot past Carolina goalkeeper Eric Reed.
The quick goal deflated the home crowd, knowing that their side was down 3-0 on aggregate and only a heroic effort could bring the RailHawks back.
The RailHawks, however, did not disappoint and equalized when Tom Heinemann scored in the 11th minute. The big forward got on the end of a Floyd Franks cross from the right side to nod past Bill Gaudette in net for Puerto Rico. The goal breathed life back into Carolina, allowing them to focus on their original task – coming back from a two-goal disadvantage of home turf.
Carolina would come close again just moments later when a Heinemann cross was almost sliced into the Puerto Rico net by a recovering defender. The rest of the first half failed to produce another scoring chance as the match sputtered in midfield. Maltese international Etienne Barbara was a constant menace in attack for Carolina, but Puerto Rico was determined not to let another defensive miscue let their opponents back into the match, keeping numbers behind the ball.
The second half opened much as the first half closed. Barbara and Heinemann continued to pressure the Puerto Rico defense but could not break them down in final third.
By the 75th minute, Puerto Rico was content to absorb the Carolina attack and sit in defense with a two-goal advantage. The frantic opening pace of the game was taking a toll on the players in the final 15 minutes as Carolina head coach Martin Rennie tried to inject pace into the game through his substitutions.
Puerto Rico had a chance to seal the encounter in the 88th minute when forward Nick Addlery was brought down in the box by Carolina defender Brad Rusin, who was shown a red card after the referee pointed to the spot. Addlery stepped up to take the kick himself but was denied by Reed and the left post as the 'keeper got his fingertips to the ball to deflect it off the woodwork.
Match: Carolina RailHawks vs. Puerto Rico Islanders
Date: October 30, 2010
Competition: USSF D-2 Pro League Championship Series – 2nd Leg
Venue: WakeMed Soccer Park – Cary, N.C.
Kickoff: 7 p.m. ET
Attendance: 5,074
Weather: Clear, 65 degrees
Scoring Summary: 1 2 F
CAR: Eric Reed, Kupono Low (Allan Russell, 82), Brad Rusin, Daniel Woolard, Cory Elenio (Tiyi Shipalane 72), Marques Davidson, Floyd Franks (Gregory Richardson, 61), Matt Watson, Daniel Paladini, Etienne Barbara (Josh Gardner, 72), Tom Heinemann
Head Coach: Martin Rennie
PUE: Bill Gaudette, Richard Martinez, Marco Velez, Alexis Rivera, David Horst, Noah Delgado, Chris Nurse, Sandy Gbandi, David Foley (Nick Addlery, 81), Kendall Jagdeosingh (Osei Telesford, 72), Josh Hansen
Head Coach: Colin Clark
Stats Summary: CAR / PUE
Shots: 18 / 10
Shots on Goal: 9 / 6
Saves: 5 / 8
Corner Kicks: 4 / 3
Fouls: 10 / 16
Misconduct Summary:
PUE – Josh Hansen (caution) 47th minute
CAR – Kupono Low (caution) 55
PUE – Kendall Jagdeosingh (caution) 70
CAR – Brad Rusin (ejection) 88
CAR – Tom Heinemann (caution) 90
PUE – Chris Nurse (caution) 90
Referee Fotis Bazakos (USA)
AR1: Jeff Mushick (USA)
AR2: James Conlee (USA)
4th: Mark Cadlecik (USA)


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August 24, 2004
You should withdraw the proposed rule. Allowing broker/dealers to charge a fee for service is at best confusing to the public, and mosl likely misleading. When a broker/dealer charges a fee the implication is that the consumer will receive advice but the B/D, not subject to the Investment Advisor Act is not held to the same standard as true investment advisors. Disclosure of this fact to the consumer would be inadequate. The consumer is bombarded with required disclosures already. There is little hope that they will pay enough attention to understand the distinction, especially when the salesperson presenting the disclosure benefits if they dont.

subset: commoncrawl


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The goal of Risk Management is to support the university's educational purpose, mission and goals by taking a proactive approach in addressing loss exposures in order to provide a safe environment for our students, faculty and staff, and to assist in the protection of the university from losses that could impede its mission, financial stability and growth.
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Uplifting News from Elysium Health That We All Want to Hear
Everyone deserves the opportunity to live a healthier and happier life. Boosting NAD+ levels can be a way to reach for that goal.
The company co-founded by Dr. Leonard Guarente, known as Elysium Health, has some great news in the form of a new supplement designed to support well-being on a cellular level. The supplement, Basis, is the culmination of more than 25 years of aging research and is clinically proven to increase levels of NAD+.
NAD+ is a coenzyme that is essential for hundreds of cells functions, including turning nutrients into energy, maintaining the health of DNA, and regulating circadian rhythms. But our levels of NAD+ decline as we age, and that lead to a gradual breakdown of those functions.
Elysium Health works in collaboration with scientists and clinicians from the world's leading institutions such as Harvard, Yale, and Stanford. These scientists guide the direction of the company and its research.
The results of a clinical trial published in November 2017 in the peer-reviewed journal npj: Aging and Mechanisms of Disease demonstrated that taking Basis daily over the course of several weeks increased and sustained higher levels of NAD+. Taking the daily recommended dose of Basis increased NAD+ levels by an average of 40 percent.
Basis is now available to purchase in individual bottles or as a subscription on Elysium Health's website. You can simply visit the website and choose the plan that works for you. The most popular level of subscription is the six-month plan for $270 ($45 per month)There's also a month-to-month plan for $50 per month, and a one-year for $480 ($40 per month).
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Taking Basis may be the easiest thing that you can do for your health today. Check it out via the Elysium Health website and subscribe to a plan that works for you.


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MADISON COUNTY, Tenn. --Police are trying to figure out who stole an ATM from a bank using a forklift in Madison County, Tenn.
Surveillance video from the bank shows the forklift approaching the ATM, impaling the machine and hauling it away. The incident happened last Sunday, but police recently released the surveillance video in order to track down the culprits.
Cameras from other angles show the forklift loading it into the bed of a pickup truck in the parking lot.
Police say both the forklift and the truck were reported stolen from two different locations.
The machine, minus the money, was found in some nearby woods.


text: I had to post these amazing Marie Antoinette inspired photos of Louise Ebel of Miss Pandora. Apparently she's been to a ball at Versailles. Lucky girl! I'd kill for an opportunity like that as it's always been a dream of mine. And she looked gorgeous. She promises tp post pictures of the event soon so I'll be looking forward to that.


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The Tiwanaku believed Viracocha created people out of rock. One story has it that Viracocha created giants to move the massive stones that comprise much of Tiwanaku's heaviest construction projects. Then Viracocha grew unhappy with the giants and caused a flood to destroy them. People of this time were for the most part simple minded and uneducated and could be swayed easily by propaganda and superstition generated by their leaders and priests. These giants would have to have been extremely tall to cross Lake Titicaca from the Copacabana Peninsula to Tiwanaku to deliver the stones. Therefore they would have had to been able to fly as well. Here we go from one extreme to another-the story does not make any sense.
Tiwanaku Giant
As the story goes, Viracocha rose from Lake Titicaca during the time of darkness to bring forth light. He made the sun, moon, and the stars. Since he was an Ancient Astronaut he had to take on the persona of a god, he had to be presented with these awesome powers. He made humankind by breathing into stones, but his first creation were brainless giants that displeased him according to the story. Why did he make giants and why brainless? It could have been a failed genetic experiment. Therefore, they destroyed them. Apparently, the Ancient Astronauts had decided to make more clones for the local population. Size and strength may have been necessary for the work but they lacked the intelligence needed carry out the task. Therefore, those were destroyed and strength was swapped for brainpower. No one knows how 160-ton rocks were transplanted to the megalithic site. Without modern technology, how did they do it? I do not believe reed boats would have transported 160-ton stones over the lake. Either you would have one very large boat of gargantuan size or you would have a large fleet of hundreds of small boats to do it. The task of moving a 160-ton stone across land seems even harder to do unless it was broken up into many pieces and then moved with what was available. The two new clones became Tiwanaku priests and through futuristic technology directed the building projects using spacecraft to carry the stones:
Spacecraft transporting construction stones
The stones were moved by the command of two priests according to one theory. To the people they appeared to have the ability to defy the laws of gravity. Magnetism of some sort (a tractor beam) was used in moving these huge megalithic stones. The only explanation for this is they had contact with ET or were Ancient Astronauts themselves.
Pumapunku is located .63 miles northwest of Tiwanaku proper. Pumapunku also called "Puma Pumku" or "Puma Puncu"; it is part of a large temple complex or monument group that is located not for from the main site at Tiwanaku. In Aymara, its name means, "The Door of the Cougar". The Pumapunku complex consists of an un-walled western court, a central un-walled esplanade, a terraced platform mound that is faced with megalithic stone, and a walled eastern court.
Tiwanaku Andesite rock quarry
In about 530 A. D. construction of Pumapunku began. Originally, it consisted of series of platforms with a temple in the middle of the city. Water would have surrounded some of the platforms where cut stone would be brought in from Lake Titicaca after being excavated on the Copacabana peninsula. These would be Andesite un-worked stone blocks.
Stone Route to Tiwanaku
Small tonnage rough-cut stone could have been transported by boat (or raft if large timber were available) to Pumapunku put on a platform where the local artisans would carve the rock. From there it could be put back on a boat or raft and moved by canal to the unloading or building location. The canals could be dug extending from Lake Titicaca inland. Llamas could be tethered to the boats or rafts to bring them farther up the canal from a path on either side of the canal. If llamas were unable to do it then human slaves were used to do it.
Tiwanaku and local vicinity map
The Lake would have been much higher at this time than today and it would have been easy to transport the rock to the designated site by canal. Looking at the map above you can see what the area looks like today it would be ideal for canals to be made to bring in the cut stone blocks. There is plenty of swamp and small lakes in the area today and at least two rivers or streams in the area. However, not all these stones were transported in this manner as already stated. They needed outside help to transport stones over 40 tons. Based on the Ancient Astronaut premise.
Pumapunku platform area
Pumapunku is a terraced earthen mound that is faced with megalithic blocks.
Pumapunka Megalithic Blocks
Pumapunku is 167 m wide along its north-south axis and 117 m long along its east-west axis.
Pumapunku Temple Terraces being excavated
Pumapunka platforms
On the northeast and southeast corners of the Pumapunku are 20-meter wide projections that extend 27 meters north and south from the rectangular mound. The eastern edge of the Pumapunku is occupied by what is called the "Plataforma Lítica."
Pumapunku Temple Reconstruction
The Plataforma Lítica consists of a stone terrace that is 7 by 39 meters in dimension. This terrace is paved with multiple enormous stone blocks. The Plataforma Lítica contains the largest stone slab found in both the Pumapunku and Tiwanaku Site. This stone slab is 8 meters long, 5 meters wide and averages 1 meter thick. Based upon the specific gravity of the red sandstone from which it was carved, this stone slab has been estimated to weigh 131 metric tons. Not something, that could easily be brought up a canal by a boat.
An Overlooking view of Pumapunku's structures
Excavations at the Pumapunku have documented "three major building epochs, in addition to small repairs and remodeling.
Pumapunku tiled room floor
At its peak, Pumapunku is thought to have been "unimaginably wondrous", adorned with polished metal plaques, brightly colored ceramic and fabric ornamentation, trafficked by costumed citizens, elaborately dressed priests and elites decked in exotic jewelry. Current understanding of this complex is limited due to its age, and the lack of a written record, which has not been deciphered or discovered yet.
Pilgrims at the Temple of Pumapunku
Determining the age of the Pumapunku complex has been a focus of researchers since the discovery of the Tiwanaku site. As noted by Andean specialist, Anthropology Professor W. H. Isbell, a radiocarbon date was obtained by Vranich from lowermost and oldest layer of mound fill forming Pumapunku. This layer was deposited during the first of three construction epochs. It dates the initial construction of Pumapunku at 536–600 A. D.
Aerial View of Pumapunku


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Self-avowed neoconservative Reuel Marc Gerecht in the New York Times on Sunday chose to insult Dr. Hassan Rowhani's educational credentials by stating that he "supposedly has a Ph.D. in constitutional law from some university in Scotland (exactly where isn't clear)"
Here are the details from Glasgow Caledonian University where he received his higher degrees
Here are the details from Glasgow Caledonian University, where he received his Ph.D:
"Dr Rouhani, who was a clear winner of the Iranian Presidential election capturing more than 50% of the vote, studied at GCU in the 1990s under his family name of Hassan Feridon. He was awarded an MPhil in 1995. His thesis was entitled The Islamic Legislative Power with reference to the Iranian experience. In 1999, Dr Rouhani gained a PhD with his thesis, The Flexibility of Shariah (Islamic Law), with reference to the Iranian experience.Dr Rouhani's election campaign videos featured pictures of Glasgow Caledonian University and the former GCU student spoke warmly of his time in the city. On Tuesday, June 18, the Glasgow-based Herald newspaper reported on Dr Rouhani's first news conference in Tehran, quoting him as saying he would "follow the path of moderation and justice, not extremism".
more can be seen at
William O. Beeman
Professor and Chair
Department of Anthropology
University of Minnesota
395 HHH Center
301 19th Avenue S.
Minneapolis, MN 55455
(612) 625-3400


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The U.S. Running Streak Association lists over 40 members who have been running daily for 30 years or more. At the top of the list is Mark Covert, a teacher from California who hasn't missed a day since he was 17. He is now 59. England's Ron Hill is generally considered to have the world's longest streak, having run every day for the past 45 years.
As I mentioned in my book, the USRSA defines a running streak as "running at least one continuous mile within each calendar day under one's own body power." This can occur on either the roads, a track, over hill and dale, or even on a treadmill. Running cannot occur through the use of canes, crutches, or banisters, or in a pool. Some began their streaks for the health benefits of losing weight or keeping cholesterol and blood pressure under control. Others "streak" for the regular sense of order it bestows on their hectic lives. And some just love the slap, slap, slap poetry of one foot in front of the other . . . day after day after day.
Every experienced runner should give consideration to running every day for a full year -- then, take a break. Otherwise, you could find yourself years into a Cal Ripken-like streak you may have trouble ending. Sure, running on the day of your wedding or the day your wife gives birth is one thing. But consider the runner who kept his streak alive by jogging in a plaster cast after a bunion operation. Or the "streaker" (not to be confused with the naked variety) who ran several days with severe chest pains before realizing it was a heart attack rather than indigestion. Even Mark Covert admits he once ran on a broken foot. Alas, the USRSA's official newsletter typically includes an article lamenting the end of a streak that had become an integral part of a runner's life, such as "Breaking Up (A Running Streak) is Hard to Do," "Thanks for the Memories," and "Ding Dong , the Streak is Dead."
Your running streak, whether active or retired, entitles you to USRSA membership. Once your streak reaches a year in duration, you qualify for a permanent USRSA listing. No doubt such a streak will be cherished as much as that dusty running trophy you have on the bookcase, and will be an accomplishment you can happily share with your friends and grandkids, as well as your podiatrist.


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Having just celebrated my 66th birthday, I guess I can be excused for noting the general degradation of communication today.
We have this myth about electronic communication, one that tells us that email, texting, social websites and tweeting all facilitate communication. If you regard the distribution of data as communication, then I guess you are correct.
However I have noticed a serious disconnect between what many people say via electrons and what they actually do. Typing a phrase, and here I quote a recent message I received, "I WANT TO BE OWNED," and actually doing something about it are two different things.
Here's the background: I wrote to a guy who have visited my profile on a hook-up site. I began the conversation this way: "call me at 312-206-8793 when you are free." That was in May. He never did call but he did reply "YES MASTER." The caps are his.
In October he hit me up on the site. I asked him what was he seeking. He replied, "TOTAL CONTROL PAIN PIG SLAVE SIR." He did send me contact information.
This past week his communications started up again. Rather than bore you with more of the same, let me just say that I have called him three times this week and he hasn't returned my calls. I did see him online very late one night and texted him to see if he wanted to talk. He texted back that he was groggy and would call me in 30 minutes. As might be expected, he didn't.
Over and over again I find that when it comes to online communications, words and actions just don't match. As a therapist once told me, "When a client says one thing and does another, I always listen to what he does."
Keep your words and actions consistent and you will be much happier for it. And guess what? So will the person with whom you're communicating.
Have a great day. Jack
* * * * *
Buying one of my books helps to pay for the cost of this email. Please visit my website to make a purchase.
I have changed the way I my deliver my column. Please go to http://feeds.feedburner.com/blogspot/mQyjG and sign up to receive my weekly email via my blog site.
You can send me email at firstname.lastname@example.com or visit my website at http://www.LeatherViews.com. You can also subscribe to my blog at LeatherMusings.blogspot.com. Copyright 2012 by Jack Rinella, all rights reserved.


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The Denunciation
—My message of October 18th has not been fulfilled.
—The cup . . . is overflowing.
—The PRIESTS: Many are on the road to perdition.
—The EUCHARIST: It is being given less and less importance.
The first message of October 18th, 1961 had passed for the majority, for the vast majority, without concern or glory; that was more than obvious. Even the staunchest enthusiasts of Garabandal were disposed for seeing and experiencing more novel things, especially if they were exciting, than for carrying into practice, the admonition to make many sacrifices, do much penance . . . visit the Blessed Sacrament . . .
But the cup was overflowing because of other things too.(4) The unbridled sins of men and nations —especially sins of the flesh— are so plainly patent to everyone that they need no illustrations or examples.
Almost the same could be said about the denunciation that many priests are «on the road to perdition», taking many souls with them. The facts are there, beyond discussion. Many have faithlessly abandoned their vows and vocations; others, it would have been better if they had abandoned them, for then they would have caused less harm to the faithful by their unorthodox doctrines concerning dogma, and their immoral opinions concerning moral law.(5)
Here is one of the greatest disasters that could fall upon the Church. Jesus had warned about it, You are the salt of the earth; if the salt loses its flavor, what can it be salted with? It serves for nothing but to be cast on the ground, to be trampled on by men. (Matt. 5:13)
But the gravest thing is that the matter is not confined entirely to priests.(6)
During the transmission of the message, Conchita was definitely heard speaking about bishops too . . . and even cardinals! The testimonies cannot be denied. Fr. Luna was asked about his impression when —near to Conchita in ecsasty— he clearly heard her say with tremendous astonishment: «Bishops! Bishops too? . . .»(7) Several other persons testified to the same. And under my gaze, I have a letter from the old professor of moral law at the Pontifical University in Comillas, Fr. Lucio Rodrigo, S.J.,(8) written to Fr. Ramón, dated November 13th,1965. He says in it:
«On Thursday, fifteen days ago, the pastor from Barro brought Aniceta and Conchita to me, to whom I gave communion in the infirmary chapel. We spoke for a long time together, and afterwards I spoke alone with Conchita. She confirmed to me categorically that in the June 18th message, the Angel explicitly mentioned bishops and cardinals. But influenced by truly supernatural and inspired prudence, she was silent about them (in her text of the message) since 'they were included with the priests.'»(9)
Those who have studied the church and know its history will be immunized against a gasp of amazement such as Conchita had on the night of the ecstasy. They will know that bishops are the keystones in the structure of the Church; but they will also know, that besides innumerable good shepherds who fulfill their duties to God and their people, there are also hirelings, who frequently are responsible for the worst tribulations that can afflict the flock of Christ.
At Rome on December 5th, 1971, Paul VI made public an apostolic exhortation to all the bishops, on the occasion of the fifth anniversary of the closing of Vatican II. The pope employed a forceful and demanding tone, rather unaccustomed to him, that showed his concern that not all the bishops were fulfilling their duty:
Many of the faithful feel themselves disturbed in their faith by an accumulation of ambiguities, uncertainties, and doubts in essential matters . . . While little by little silence is covering the fundamental mysteries of Christianity, we see a tendency to construct a Christianity derived from psychological and sociological data, a Christianity separated from the uninterrupted tradition that goes back to the faith of the apostles. And we see a tendency to exalt a Christian life deprived of religious elements . . . And from our own selves, just as in the days of St. Paul, shall rise men speaking perverse things, to draw away disciples after them. (Acts 20:30)
The successor of St. Peter was speaking at the time to bishops.
Closely linked with bishops and priests is the magnificent mystery of the Eucharist. What is the situation in Its regard? The message makes it clear: there is a progressive veiling, a growing lessening of Its importance. The results of this can be predicted. If the Eucharist is the mystery of the close presence of Jesus among us, the more Its existence is obscured and clouded, the less importance It will have in our lives. And so we will be drawn farther away from Him, farther away from His love, and closer to darkness.
That this was already happening in broad sectors of the Church, and was tending to spread through the entire Church, Conchita could not have known through natural means on that June 18th. The crisis of doctrine concerning the worship of the Mysterium Fidei that had broken out in other lands was still far from being felt in Spanish Christianity; and certainly not in those surroundings that the young girl knew.(10)
Months later appeared the first solemn and official call to attention: the encyclical of Paul VI, given in Rome, from St. Peter's, on the feastday of Pope Pius X, September 3rd, 1965, in the third year of our pontificate. In his encyclical, Mysterium Fidei, the Pope stated the reasons that led him to publish it:
There are not lacking, venerable brothers, reasons for grave solicitude and anxiety. The awareness of our apostolic duty does not permit us to be silent . . . We know that among the persons who speak or write on this very holy mystery, there are those who spread opinions about the subject of private Masses, the dogma of transubstantiation and of Eucharistic devotion that trouble the souls of the faithful. They cause a great confusion of ideas, touching the truths of the faith.
The encyclical did not succeed in correcting the evil. Amost three years later, on May 8th, 1968, the same Paul VI saw himself obliged to explain his proposal to assist at the International Eucharistic Congress which was going to be celebrated in Bogotá, Colombia in August:
It is not the external solemnity that draws us here, although it has its highest value . . . It is the affirmation of the Eucharistic Mystery that draws us; an affirmation that wishes to consolidate strongly and express in an unequivocal form the faith of all the Catholic Church . . . An actual confirmation of the Eucharistic doctrine in the face of the ineptitude, the ambiguity, and the errors from which a part of our generation suffer with regard to the Mystery of our altars.
What was almost unforeseeable in Garabandal in 1965 is now visible to all: the disrespect—if not outright disdain—that many priests hold for the forms of devotion that Catholic piety has built around the Eucharist through the centuries. Now comes the placing of the sanctuaries and tabernacles at the side of the churches; the arrangement of churches more as a center of reunion than as a place to meet with the Lord Jesus present among us; the tearing down of the altar rails; the Communions made carelessly and without thanksgiving; the progressive elimination of Benediction, Nocturnal Adoration, Forty Hours Devotions, and processions of the Blessed Sacrament.
As an illustration of this, in 1968 I was waiting at a train station, speaking with a man who had begun his theological studies in a diocesan seminary. We had a friendly conversation and among the things that I heard in the conversation, this stuck especially in my mind: The other day several seminarians were talking about what each wanted to do in his church as soon as he was in charge of a parish. One of them, after saying what he thought about statues, the arrangement of altars, the placement of pulpits, etc., ended like this, "I haven't decided yet what to do with the tabernacle . . . Although perhaps, when my time comes, that won't be a problem, since it will have disappeared." The seminarian was certainly speaking ironically, but this illustrates the truth of the statement: The Eucharist: It is being given less and less importance.
4. According to traditional symbolism, the cup represents the tolerable level of our sins. If the cup overflows, it shows that level has been surpassed.
5. I am not talking about all priests, or even the majority. Those who remain faithful deserve only praise; they do not make as much noise as the others, but they get the work done.
6. Complementing what was said about the bad state of the priesthood, it would be well to place here what Conchita wrote on July 29th, 1967 to a young French priest who asked her what the Virgin wanted from priests:
«The first thing that the Virgin wants from a priest is his own sanctification.
Fulfilling his vows for the love of God.
Leading many souls by example and prayer, for in these times it is difficult to do it any other way.
That the priest be sacrificed out of love for souls in Christ!
That at times he retire in silence to hear the God who speaks to him constantly.
That he meditate frequently on the passion of Jesus, so that his life may be more united to Christ the Priest, and thus invite souls to penance, sacrifice . . .
To speak of Mary, who is the most secure way to lead us to Christ.
And also to speak about and make people believe that if there is a heaven, there is also a hell.
I think that this is what God asks from His priests.»
7. For a young girl from the mountains, as Conchita was at that time, it was almost inconceivable for even a priest to be bad— much less a bishop! For the inhabitants of the primitive villages, the faraway Reverend Bishop had the halo of unquestionable sanctity, far above common human frailty.
8. This saintly priest was obliged by his superiors to keep silent about Garabandal. When insistently asked, he was not reticent in revealing in private his opinion completely favorable to the events considered as a whole.
9. It is undeniable that the Angel said in his message that «Many priests, many bishops and many cardinals are on the road to perdition.» If later it was not put literally like this in the written text, it was due to Conchita believing it more prudent, given the circumstances, to ease the impact of that tremendous denunciation . . . For in considering everything, «they were included with the priests.»
10. During the days on which the message was proclaimed from the heights of Garabandal, I arrived at a region in France where I immediately discovered things that I would not have suspected from Spain . . .
In Paris several months later, the message given in the apparitions at the village of Garabandal in Spain came into my hands. I was then surprised by the clearness with which it seriously pointed out the four most dangerous things that were revolutionizing the Catholic Church:
* The crisis of the priesthood
* The doctrinal and liturgical deviations concerning the Eucharist.
* The progressive loss of every notion of penitential and ascetic life.
* The setting aside of everything that required personal patience, submission, sacrifice, and humiliation for Christ.
At the time, these things could hardly have occurred to a child in Spain; and much less, to one who had no more perspective than that of a little village lost in the Cantabrian Mountains.


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Designer - Moore Blessings Digital Design
I am Lori Moore, retired school teacher and avid crafter. I now homeschool my step-children. I have an awesome husband and am step-mom to his four children. We have a one grandson.
While I have been scrapbooking (paper and digital) for over 15 years, I am new to the world of digital design. In the beginning, I used to draw elements, scan them in the computer, and use them in my pages. I stared this as a preschool teacher, who felt that every child needed a scrapbook of memories. Every year I would do a separate scrapbook for 20 children.
After retiring, I suffered a stroke and lost the ability to draw. Through that, I learned to draw digitially and use my photography for elements and backgrounds, and here I am.
Other than photography and crafting, I enjoy gardening, sewing/quilting, cooking, canning, and caring for all of my animals (5 dogs, 2 cats, & 17 hens).
While I love all styles of design, from antiquities to modern art, I hope you can see a bit of who I am in my design.


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Introducing the Typhoon, a new gun in Crysis 3; 7 Wonders episode 4 released
Episode 4 of 7 Wonders series is out on YouTube, check out the latest of all things Crysis 3
By: Trace Hagan | BREAKING STORY News | Posted: Jan 17, 2013 3:12 am
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For all you Crysis fans out there, episode 4 of the 7 Wonders series has been released today. In the episode, they introduce the Typhoon, which they bill as the "culmination of 2000 years of human warfare." This very capable gun is able to fire 500 rounds per second. It fires 10 bullets in parallel 50 times per second.
When you're heading towards an enemy with this much firepower, there isn't much the enemy will be able to do to stop you. I don't know about you, but every day that Crysis 3 gets closer to release, I get happier. Crysis 3 is set to release in the US on February 19 and in Europe on February 22.
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As corporations expand globally and work locally, they seek the "front door" to an academic institution that a university corporate relations office can provide. The mission of the Office of Corporate and Foundation
Relations (OCFR) is to create and maintain dynamic relationships with business and industry. Working with companies and business entrepreneurs, OCFR helps the private sector fully explore partnership opportunities across the
GW campus. Opportunities for collaboration include sponsored research, career services and internship placement, corporate philanthropy, leadership and professional development, and specialized training.
Located in the nation's capital, GW is uniquely positioned to showcase the best practices that can result from private sector/academic partnerships. As a major employer in the District of Columbia, GW also has an important role to play in supporting the city and its residents. GW's location and connections afford the university and its partners with the opportunity to provide leadership not just for the city, but for the nation and the world.
To learn more:
- Contact Maryam Henson at [email protected] or 202-805-2265


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Lessons on Marketing Communications | Marketing Teacher
Online Marketing Courses For Learners, Teachers and Professionals of Marketing
Table of Contents
- Advertising
- Advertising Agencies
- Four Banding Alternatives
- Introduction to Marketing Communications
- Personal Selling
- Promotion
- Sales Promotion
- The Loyalty Ladder
AdvertisingAdvertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium.
Planning for advertisingAdvertising agencies and their clients plan for advertising. Any plan should address the following stages:
- Who is the potential TARGET AUDIENCE of the advert?
- WHAT do I wish to communicate to this target audience?
- Why is this message so IMPORTANT to them?
- What is the BEST MEDIUM for this message to take (see some of the possible media above)?
- What would be the most appropriate TIMING?
- What RESOURCES will the advertising campaign need?
- How do we CONTROL our advertising and monitor success?
Advertising has a number of benefits for the advertiser. The advertiser has control over the message. The advert and its message, to an extent, would be designed to the specifications of the advertiser. So the advertiser can focus its message at a huge number of potential consumers in a single hit, at a relatively low cost per head. Advertising is quick relative to other elements of the marketing communications mix (for example personal selling, where an entire sales force would need to be briefed – or even recruited). Therefore an advertiser has the opportunity to communicate with all (or many of) its target audience simultaneously.
Advertising Media
|Outdoor (Posters or transport)
|New Media – Mobile devices
|New Media Internet – websites and search engines
|Newspapers (Local and National)
Exercise – AdvertisingThis is a warm up exercise. Consider the table below, 'Advertising Media.' Decide upon a span of time, for example a couple of hours or perhaps a whole day. The idea is to keep a record of the adverts you see in a short span of time. Look at the table below, and record 1, 2 and 3 where you see a any type of advert. Complete the grid below (You may need to print it off).
Advertising Media
|Outdoor (Posters or transport)
|New Media – Mobile devices
|New Media Internet – websites and search engines
|Newspapers (Local and National)
- Having done this, summarise points below under the following headings:
- What kind of products and services did you come across?
- Why did the adverts catch your attention?
- How were the adverts targeted at you and your segment?
- Would you buy this product or service based upon the advert?
Answer – Advertising
What kind of products and services did you come across? For example:
|Transport e.g. cars
|White goods
Why did the adverts catch your attention? For example:
|Before and after
|Free phone numbers
How were the adverts targeted at you and your segment? For example:
|$10,001 – $15,000
|$15,001 – $20,000
|$35,000 – $50,000
|$50,001 – $75,000
|$75,001 – $100,000
|$100,000 +
Would you buy this product or service based upon the advert? For example:
Advertising Agencies
What is an advertising agency?
The Client Agency Relationship.An advertising agency handles part or all marketing communications activities on behalf of a client organization. The agencies themselves tend to vary in size from small, perhaps a handful of people, to vast – where many thousands of employees make up the company. A commission is generally taken by the agency which tends to be taken from the media purchases of the client organisation.
Traffic and Production Team.The traffic and media team are in charge of the production of the physical and artistic output, i.e. the marketing communication. In the case of a TV advert, they would commission scripts, recruit a ctors (mainly via agents), film crews and supporting activities (such as costumes and catering). All ads are different and so the specifics will vary. In the case of print advertising, the traffic and production team would commission and sign-off all printed advertising material such as direct marketing materials, magazine ads or posters.
Account Planning Team.The account planning team work on the 'customer's' perspective, and take an outward look at the world. They support the creative teams by supplying data and opinion on what I actually occurring in the marketing in which advertising is to be placed. They tend to use secondary data to support decisions, and would rarely commission original research. However, with material supplied my organisations such as Mori, Datamonitor, ACORN, and other – the account planning team can build an image of segments to help the creatives.
Media Team.The media team will organise the timing and scheduling of the marketing communications campaign. They will look at the range of media to be exploited, and then look at the best slots in which to run advertising. They will help a client to decide upon the duration of and individual slot, and how many of them to run. Here the expense and return to the client are key factors that influence decision-making. The two main skills of the media team are media planning and media buying. Today there is a wealth of data on which media buying can be based. There is software for planning and simulation.
This is done rather like a theatrical agent would take a percentage of the income of an actor for whom employment had been found. The agency may also take payment from the media owners (i.e. sometimes take a discount and do not pass it on to the client). More transparent means of payment are becoming more popular, with some agencies being paid-by-results.
There are many types of agency, but it is generally accepted that the main ones are include full-service agency, a la carte agency, or specialist agency. A full-service agency will take on the whole project or campaign. An a la carte agency will offer some aspects of a campaign such as media buying, rather like buying items from a menu. A specialist agency tends to be small and more focused on a specific aspect of marketing communications and/or a specific market such as Internet Marketing.
A Full-Service Agency will offer:
- Account management.
- Creative.
- Media.
- Traffic and production.
- Account planning.
- Account management.
Creative TeamThe first internal agency team members to see the brief tend to be the creatives and the media planners. The brief contains a 'proposition' that the client wishes to communicate to the target audience. The creative team will transform the proposition into something exciting and attractive to the target audience. The creative team decide upon the 'creative concept.' This will be a motivational idea. The words used to express the creative concept are called 'copy.' The images, pictures and diagrams are created i.e. the 'design' or 'layout.' This is done by 'designers' and 'copywriters.' Beware some creatives! Creatives tend to be artistic and innovative. Hence their advice should be highly regarded and any criticism should be constructive.
Four Banding Alternatives
A Branding Strategy Based upon Brand Franchise Extension (Tauber 1981)A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding Alternatives is a strategic marketing communications technique.
ReferencesEdward M. Tauber, 'Brand Franchise Extension: New Product Benefits from Existing Brand Names,' Business Horizons, vol. 24 (March-April 1981), p37.
It is a fun and creative approach that can add value to any class that likes to discuss brands and how they could be innovatively developed. It is used when an organization considers adding a product to its portfolio and its associated brand name. The two variables for this matrix are Product Category (Existing or New) and Band Category (Existing or New).
- New Product – a new product is developed with a series of new brand ideas and meanings to the consumer.
- Flanker Brand – a new brand is introduced into a category where the organization already has established products.
- Line Extension – a current brand name is introduced into a category where the organization already has established products.
- Franchise Extension – a familiar brand is taken to a product category where it is unknown.
Examples would include car manufacturers, large IT companies, and conglomerates. You get the idea.
An example for the Japanese company, Sony Inc is as follows:
- New Product – Sony enters the market for music downloads under a new sub-branding idea and concept.
- Flanker Brand – Sony introduces the Sony Vaio laptops (as it indeed has).
- Line Extension – Sony enter the market for digital HD TV's (as it has).
- Franchise Extension – Sony enters the market for innovative environmentally friendly small cars that run on solar power.
Exercise – Four Banding Alternatives
Banana ComputersBanana Computers is a well-established personal computer (PC) manufacturer. Designers and computer enthusiasts alike prefer the brand and it has a cult following all over the World. Banana is innovative and creative.
Your Task.Apply the Four Banding Alternatives to the scenario of Banana Computers. How should they progress with their branding strategy
Answer – Four Banding Alternatives
Banana Computers
Recommendations for Banana's branding strategy:
- New Product – Banana Computers launched a digital media player that can be used to store music, images and video. It has a huge memory and builds a very diverse and loyal client base due to its cult status. It is a design icon of its era.
- Flanker Brand – Banana Computers uses its technology to build pocket computers (PDA's)
- Line Extension – A new faster and more compact personal computer is launched. It is the next generation of the well-known Banana.
- Franchise Extension – Banana go into the music download business.
Introduction to Marketing Communications
What are marketing communications?Marketing communications is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is made of price, place, promotion, product (know as the four P's), that includes people, processes and physical evidence, when marketing services (known as the seven P's).
- Advertising (above and below the line).
- Sponsorship.
- Packaging.
- Merchandising (and point-of-sale).
- EMarketing (and Internet promotions).
- Brands.
How does marketing communications fit in? Marketing communications is 'promotion' from the marketing mix.
Why are marketing communications 'integrated?' Integrated means combine or amalgamate, or put simply the jigsaw pieces that together make a complete picture. This is so that a single message is conveyed by all marketing communications. Different messages confuse your customers and damage brands. So if a TV advert carries a particular logo, images and message, then all newspaper adverts and point-of-sale materials should carry the same logo, images or message, or one that fits the same theme. Coca-Cola uses its familiar red and white logos and retains themes of togetherness and enjoyment throughout its marketing communications.
Marketing communications has a mix. Elements of the mix are blended in different quantities in a campaign. The marketing communications mix includes many different elements, and the following list is by no means conclusive. It is recognised that there is some cross over between individual elements (e.g. Is donating computers to schools, by asking shoppers to collect vouchers, public relations or sales promotion?) Here are the key of the marketing communications mix.
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The Marketing Communications Mix.
- Personal Selling.
- Sales Promotion.
- Public Relations (and publicity).
- Direct Marketing.
- Trade Fairs and Exhibitions.
Personal SellingPersonal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of longstanding client relationships.
A Five Stage Personal Selling Process.
Stage One – Prospecting.Prospecting is all about finding prospects, or potential new customers. Prospects should be 'qualified,' which means that they need to be assessed to see if there is business potential, otherwise you could be wasting your time. In order to qualify your prospects, one needs to:
- Plan a sales approach focused upon the needs of the customer.
- Determine which products or services best meet their needs.
- In order to save time, rank the prospects and leave out those that are least likely to buy.
Stage Two – Making First Contact.This is the preparation that a salesperson goes through before they meet with the client, for example via e-mail, telephone or letter. Preparation will make a call more focused.
- Make sure that you are on time.
- Before meeting with the client, set some objectives for the sales call. What is the purpose of the call? What outcome is desirable before you leave?
- Make sure that you've done some homework before meeting your prospect. This will show that you are committed in the eyes of your customer.
- To save time, send some information before you visit. This will wet the prospect's appetite.
- Keep a set of samples at hand, and make sure that they are in very good condition.
- Within the first minute or two, state the purpose of your call so that time with the client is maximised, and also to demonstrate to the client that your are not wasting his or her time.
- Humour is fine, but try to be sincere and friendly.
Stage Three – The Sales Call (or Sales Presentation).It is best to be enthusiastic about your product or service. If you are not excited about it, don't expect your prospect to be excited.
Focus on the real benefits of the product or service to the specific needs of your client, rather than listing endless lists of features.
Try to be relaxed during the call, and put your client at ease.
Let the client do at least 80% of the talking. This will give you invaluable information on your client's needs.
Remember to ask plenty of questions. Use open questions, e.g. TED's, and closed questions i.e. questions that will only give the answer 'yes' or the answer 'no.' This way you can dictate the direction of the conversation.
Never be too afraid to ask for the business straight off.
Stage Four – Objection Handling.Objection handling is the way in which salespeople tackle obstacles put in their way by clients. Some objections may prove too difficult to handle, and sometimes the client may just take a dislike to you (aka the hidden objection). Here are some approaches for overcoming objections:
- Firstly, try to anticipate them before they arise.
- 'Yes but' technique allows you to accept the objection and then to divert it. For example, a client may say that they do not like a particular colour, to which the salesperson counters 'Yes but X is also available in many other colours.'
- Ask 'why' the client feels the way that they do.
- 'Restate' the objection, and put it back into the client's lap. For example, the client may say, 'I don't like the taste of X,' to which the salesperson responds, 'You don't like the taste of X,' generating the response 'since I do not like garlic' from the client. The salesperson could suggest that X is no longer made with garlic to meet the client's needs.
- The sales person could also tactfully and respectfully contradict the client.
Stage Five – Closing the Sale.This is a very important stage. Often salespeople will leave without ever successfully closing a deal. Therefore it is vital to learn the skills of closing.
- Just ask for the business! – 'Please may I take an order?' This really works well.
- Look for buying signals (i.e. body language or comments made by the client that they want to place an order). For example, asking about availability, asking for details such as discounts, or asking for you to go over something again to clarify.
- Just stop talking, and let the client say 'yes.' Again, this really works.
- The 'summary close' allows the salesperson to summarise everything that the client needs, based upon the discussions during the call. For example, 'You need product X in blue, by Friday, packaged accordingly, and delivered to your wife's office.' Then ask for the order.
- The 'alternative close' does not give the client the opportunity to say no, but forces them towards a yes. For example 'Do you want product X in blue or red?' Cheeky, but effective.
In comparison to other marketing communications tools such as advertising, personal selling tends to:
- Use fewer resources, pricing is often negotiated.
- Products tend to be fairly complex (e.g. financial services or new cars).
- There is some contact between buyer and seller after the sale so that an ongoing relationship is built.
- Client/prospects need specific information.
- The purchase tends to involve large sums of money.
1. Prospecting.
2. Making first contact.
3. The sales call.
4. Objection handling.
5. Closing the sale.
PromotionPromotion is the marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC). IMC integrates the message through the available channels to deliver a consistent and clear message about your company's brands, products and services. Any movement away from the single message confuses the consumer and undermines the brand.
The Promotions Mix.Let us look at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign.
1. Personal Selling.Personal Selling is an effective way to manage personal customer relationships. The sales person acts on behalf of the organization. They tend to be well trained in the approaches and techniques of personal selling. However sales people are very expensive and should only be used where there is a genuine return on investment. For example salesmen are often used to sell cars or home improvements where the margin is high.
2. Sales Promotion.Sales promotions tend to be thought of as being all promotions apart from advertising, personal selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free accessories (such as free blades with a new razor), introductory offers (such as buy digital TV and get free installation), and so on. Each sales promotion should be carefully costed and compared with the next best alternative.
3. Public Relations (PR).Public Relations is defined as 'the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). PR can be relatively cheap, but it is certainly not free. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR; just watch what happens when there is an incident. The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan.
4. Direct Marketing.Direct marketing is any marketing undertaken without a distributor or intermediary. In terms of promotion it means that the marketing company has direct communication with the customer. For example Nintendo distributes via retailers, although you can register directly with them for information which is often delivered by e-mail or mail.
Direct mail is very highly focussed upon targeting consumers based upon a database. As with all marketing, the potential consumer is targeted based upon a series of attributes and similarities. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. The mail is sent out to the potential consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would use a database of doctors' surgeries as the basis of your mail shot.
Similarly e-mail is a form of online direct marketing. You register, or opt in, to join a mailing list for your favourite website. You confirm that you have opted in, and then you will receive newsletters and e-mails based upon your favourite topics. You need to be able to unsubscribe at any time, or opt out. Mailing lists which generate sales are like gold dust to the online marketer. Make sure that you use a mailing list with integrity just as you would expect when you sign up. The mailing list needs to be kept up-to-date, and often forms the basis of online Customer Relationship Management (CRM).
5. Trade Fairs and Exhibitions.Such approaches are very good for making new contacts and renewing old ones. Companies will seldom sell much at such events. The purpose is to increase awareness and to encourage trial. They offer the opportunity for companies to meet with both the trade and the consumer.
6. Advertising.Advertising is a 'paid for' communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. There are many advertising 'media' such as newspapers (local, national, free, trade), magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides). There is much more about digital, online and Internet advertising further down this pages, as well as throughout Marketing Teacher and the Marketing Teacher Blog.
7. Sponsorship.Sponsorship is where an organization pays to be associated with a particular event, cause or image. Companies will sponsor sports events such as the Olympics or Formula One. The attributes of the event are then associated with the sponsoring organization.
The elements of the promotional mix are then integrated to form a unique, but coherent campaign.
Online PromotionsOnline promotions will include many of the promotions mix elements which we considered above. For example advertising exists online with pay per click advertising which is marketed by Google. You can sponsor are website for example. Online businesses regularly send out newsletters which are targeted using e-mail and mailing lists, which is a form of direct marketing. Indeed websites are premium vehicle in the public relations industry to communicate particular points of view to relevant publics.
The online promotions field is indeed emerging. The field will soon spread into Geo targeting of adverts to people in specific locations via smart phones. Another example would be how social media targets adverts to you whilst you socialising online. Take a look at Marketing Teacher's Blog for more up-to-date examples of the emerging online promotions space.
The promotions mix (the marketing communications mix) is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.Promotion is the element of the marketing mix which is entirely responsible for communicating the marketing proposition. Marketers work hard to create a unique marketing proposition for their product or service. McDonald's is about community, food and enjoyment. Audi is about the driver experience and technology.
Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can integrate different aspects of the promotions mix to deliver a unique campaign. Now let's look at the different elements of the promotions mix.
The elements of the promotions mix are:
- Personal Selling.
- Sales Promotion.
- Public Relations.
- Direct Mail.
- Trade Fairs and Exhibitions.
- Advertising.
- Sponsorship.
The elements of the promotions mix are integrated to form a coherent campaign. As with all forms of communication, the message from the marketer follows the 'communications process' as illustrated above. For example, a radio advert is made for a car manufacturer. The car manufacturer (sender) pays for a specific advert with contains a message specific to a target audience (encoding). It is transmitted during a set of commercials from a radio station (message/medium).
The message is decoded by a car radio (decoding) and the target consumer interprets the message (receiver). He or she might visit a dealership or seek further information from a web site (Response). The consumer might buy a car or express an interest or dislike (feedback). This information will inform future elements of an integrated promotional campaign. Perhaps a direct mail campaign would push the consumer to the point of purchase. Noise represents the thousands of marketing communications that a consumer is exposed to everyday, all competing for attention.
Exercise – Promotion
Integrating the Promotions Mix – Exercise
'www.cuttingitshort.com' – The CampaignClarissa Drive-Terrior is one of the new breed of entrepreneurs that have taken advantage of the massive opportunities open to e-businesses. Her idea was to sell travel and flights, theatre tickets, and similar products and services, to consumers that need them at very short notice; hence the name cutting it short. www.cuttingitshort.com became extremely popular almost immediately. It was so popular that Clarissa decided to float the business. This was also a huge success, with stocks/shares exchanging hands for more than $20.00 each.
Now that the business was a success, it needed a campaign to reinforce its brand attributes in the mind of existing consumers, and the generate new ones.
Your task is to integrate the promotions mix to form a campaign for www.cuttingitshort.com.
Use the different elements of the mix which were:
- Personal Selling.
- Sales Promotion.
- Public Relations.
- Direct Mail.
- Trade Fairs and Exhibitions.
- Advertising.
- Sponsorship.
Answer – Promotion
Integrating the Promotions Mix – Answer
'www.cuttingitshort.com' – The Campaign
Personal Selling.It was decided very early on that personal selling did not suit the nature of the business. The other elements of the promotions mix were far better suited to the mass market.
Sales Promotion.A promotion was organized with a national daily newspaper that share the same target consumer. Coupons were put in seven separate issues. Once collected, the consumer would post them to www.cuttingitshort.com for a free mountain bike spanner (a product that was very slow moving anyway).
Public Relations.The company invested around $100,000 in a first rate public relations agent.
Direct Mail.Direct mail was passed up in favour of an e-mail campaign to existing users promoting the recent additions to the site.
Trade Fairs and Exhibitions.The company invested $50,000 in a special stand that used Internet technology to explain the virtues of buying www.cuttingitshort.com's products using the Web.
Advertising.A huge $2,000,000 was spent on an international campaign which used TV, Radio and poster media.
SponsorshipA decision was made to invest $1,000,000 on sponsoring a round-the-world yacht race.
As with all case studies, there could be many realistic answers. How did you get on.
Sales Promotion
What is sales promotion?Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied.
(e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.
(f) Discounted prices e.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced.
(g) Joint promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals.
(h) Free samples (aka. sampling) e.g. tasting of food and drink at sampling points in supermarkets. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team).
(i) Vouchers and coupons, often seen in newspapers and magazines, on packs.
(j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs.
(k) Cause-related and fair-trade products that raise money for charities, and the less well off farmers and producers, are becoming more popular.
(l) Finance deals – for example, 0% finance over 3 years on selected vehicles.
Many of the examples above are focused upon consumers. Don't forget that promotions can be aimed at wholesales and distributors as well. These are known as Trade Sales Promotions. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.
Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!). Here are some examples of popular sales promotions activities:
(a) Buy-One-Get-One-Free (BOGOF) – which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit – especially if there is a corresponding increase in sales. This is known as a PREMIUM sales promotion tactic.
(b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets.
(c) New media – Websites and mobile phones that support a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect.
(d) Merchandising additions such as dump bins, point-of-sale materials and product demonstrations.
The Loyalty Ladder
Turning a prospect into an advocateThe loyalty ladder is a tool for marketing communicators. The idea is that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a branding ladder).
Example – Tesco PLC.In the United Kingdom Tesco plc is by far the most successful company in regard to relationship marketing. There are number of reasons for this which would include loyalty programmes, consistently adding value at every customer touch point, and making it difficult for customers to actually end the relationship. Let's have a look at an example of each. The Tesco loyalty scheme or loyalty program is called the Tesco Clubcard. The card is scanned every time that there is a transaction. So data is 'grabbed' and recorded from each customer. Here we have a highly developed customer database. Customers are sent coupons which are strongly connected to their buying habits, based upon Tesco's knowledge of other customers. As you leave the till after payment you are given money-off coupons for petrol so that you can fill your car when you leave for home. This consistently adds value to your experience as a customer. Since a British consumer now heads for a Tesco village to do his/her weekly shopping, it is difficult to swap to another store or to go back to shopping in smaller shops. The relationship is difficult to break.
Essentially, consumers become loyal to a brand which has meaning to them in relation to a product, service, solution or experience.
As with continuums of behaviour such as UACCA – Unawareness, Awareness, Comprehension, Conviction, Action, or AIDA – Awareness, Interest, Desire, Action, the loyalty ladder begins from a point where the consumer has Not Yet Purchased, then he or she buys the product for the first time (Trialist), if the trial has been a success he or she returns to buy again and again (Repeat Purchaser) and finally the consumer buys no other brand (Brand Insistent).
At the Not Yet Purchased Stage the consumer is merely a Prospect. As he or she trials they become a Customer. The Repeat Purchaser is a Client since he or she is becoming loyal. Finally, the consumer becomes an Advocate (i.e. activist or campaigner) since he or she is Brand Insistent. At this point the brand is difficult to dislodge since it has so much meaning to the consumer. Great brands such as Nike, BMW, Rolls-Royce, and Apple are in this highly desirable position.
The idea is to move your prospect along the loyalty ladder to the point where there are partner. Marketing activities support relationships with external customers. So there will be directly indications and measurement of the results between the marketer and the customer as he or she moves along the loyalty ladder. Both the loyalty ladder and the Pareto principle are useful because they aid customer retention and loyalty.
Exercise – The Loyalty Ladder
Farley's Irish DreamFarley's Irish Dream is a brandy-based liqueur (i.e. a sweet and creamy alcoholic drink) that is popular in most parts of Canada. It is associated with the sports of skiing, bobsleigh and snowboarding. It is most well liked during the months of winter when it is seen as a warming and relaxing treat that is shared with friends and family after participating in winter sports. Farley's has decided to enter the European market, by targeting countries that have regions with a similar climate, and where the brand associations of winter sports can be exploited.
Recommend an integrated marketing communications campaign that will turn Prospects into Advocates in the new European markets.
Answer – The Loyalty Ladder
Farley's Irish DreamRecommendations for Farley's Irish Dream's launch into European markets are as follows:
ProspectSponsor well-known professional skiers, snowboarders and bobsleigh teams in order to gain some early awareness amongst prospects.
Employ a promotions agency that will visit top competitive events throughout Europe to hand out small trial bottles to prospects.
CustomerTarget bars, supermarkets and hotels in the winter sports regions. Here run sales promotions and distribute free merchandise such as ski hats, point-of-sale and drip trays carrying the Farley's brand.
ClientSponsor websites that carry news and information about ski resorts and their current climate. Get clients to register their e-mail address and mobile phone numbers for e-mail and text information about skiing conditions.
Begin a campaign that aligns the brand with aspiring, 25-40 year old professionals by advertising in targeted magazines.


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Picketing port employees enter 6th day of talks amid $1 billion per day strike
Negotiations stretched until 9:15pm local time on Saturday, but no solution was reached. Talks are scheduled to resume on Sunday.
Employees have been on strike since Tuesday, in an effort to secure contracts which will lead to increased job security. The workers have been operating without a contract since June 2010. They have accused terminal operators of outsourcing clerical jobs to other states and even overseas.
Port managers have denied the allegations, saying they have offered lifelong job security to all full-time clerical workers, who typically make more than $160,000 per year.
Negotiator Stephen Barry, who represents the port managers, called the clerical workers "irresponsible" in a statement.
He said management offered the workers a contract which provides "absolute job security," an average annual compensation of $195,000 by 2016, 11 weeks paid vacation, and pension improvements.
The strike, which is being led by Office Clerical Unit (OCU) of the the International Longshore and Warehouse Union (ILWU), has shut down ten of the affected ports' 14 container terminals.
The action is costing an estimated $1 billion per day in lost wages for 600,000 dock employees, truckers, and other workers not involved in the strike. Money has also been lost from diverted cargo which is being sent to other ports.
The strike has almost brought two ports to a standstill, with at least 18 cargo ships being unable to load or unload since the action began on Tuesday.
Together, the two ports make up the nation's busiest cargo complex and handle 40 per cent of import trade in the US. The strike could have detrimental effects for retailers throughout the country.
"Retailers will have stock outages and lost sales for products not delivered. There will be shutdowns in factories and in manufacturing, when they run out of parts," economist from consulting firm CDM Smith, Paul Bingham, told the LA Times.


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- DescriptionMade with organic coconut water and Dutch cocoa to create the optimum protein blend of milk and whey protein isolate. (from Coco Libre)Claims
- Low Fat
- Gluten Free
- RBST Free
- No Sugar Added
- Nutrition
- Allergens
- Contains Milk Ingredients
- Ingredients
Fair Trade Certified Organic Coconut Water From Concentrate, Filtered Water, Grass Fed Milk Protein Concentrate, Erythritol, Dutched Cocoa Powder, Acacia Gum, Nutrient Blend, Vanilla Extract, Carrageenan, Stevia Leaf Extract. Contains: Milk, Coconut.
Nutrient Blend:Potassium Phosphates And Sodium Phosphates (K, P), Sodium Ascorbate (Na, C), Vitamin E Acetate (E), Ferric Orthophosphate (Iron), Zinc Sulfate (Zinc), Vitamin A Palmitate (A), Niacinamide (B3), Copper Gluconate, Calcium Pantothenate (B5), Maltodextrin, Chromium Citrate, Folic Acid (B9), Cholecalciferol (D), Biotin (B7), Pyridoxine Hydrochloride (B6), Thiamine Hydrochloride (B1), Riboflavin (B2), Potassium Iodide, Cyanocobalamin (B12).
Availability Note
Item is temporarily unavailable.


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- Jeanne Ladewig-Goodman
- >
- Tectonic by Jeanne Ladewig-Goodman
Tectonic by Jeanne Ladewig-Goodman
Abstract watercolor painting by Jeanne Ladewig-Goodman. Using simple black line-work contrasted with bright washes of red, orange, green, and blue creates a vibrantly expressive non-objective composition. Many organic shapes and lines flow together, creating a sense of dynamic movement. The layout of the composition feels "layered," recalling layers of sediment or, perhaps, of the earth's crust. The artist invites the viewer to form their own interpretation. This painting is unframed.
Dimensions: 22 inches by 30 inches
Dimensions: 22 inches by 30 inches
1 available


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Wes has been worsted spun to preserve the Wensleydale fleece's natural lustre. It is a DK weight wool available in 100g hanks (200-240m). The small private flock grazes in a traditionally managed Damson orchard on the Bedfordshire/Buckinghamshire border. Proceeds from Wes sales are returned to the flock owner to offset shearing and maintenance costs. Only 2 left in stock!
Additional information
|100 g


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Letters from the Underworld: A Bell and a Pomegranate
I'm special......come find me.
I find the mysterious everywhere - in places where most people wouldn't. Oftentimes it is just an impression of how a place affects me, speaks to me and makes me feel. In this series I travel to exotic faraway lands as well as unearth the hidden beauty of settings closer to home to share favorite places I find to be sacred, magical... and mysterious.
The mists that hung over this town, hugging the mountaintops, made you feel as if the gods themselves were close enough to whisper in your ear. In fact, the god Apollo was worshipped here in ancient times in a temple erected on a hilltop.
We had lunch at a little place in the square.
I looked down and the tablecloth spelled out the word endless...
As we were dining a storm rolled in over the mountains. Just as we made it back to the car the heavens released a mass of hail.
On the drive back down the mountain we admired the gray green sky -
of course snapped photos of it as my sister is doing here
When I was in Kosmas I purchased a sheep's bell
Whenever I want to remember this little town I ring the bell....


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Importing EAD with Multiple Languages misses <langmaterial>
Summary: EAD import to AT misses multiple languages in EAD element
First time user, I am trying to prepare for import a legacy archive (Pilsudski Institute of America), some 10,000 records. Many files and fonds are in several languages. I am planning to convert the records to EAD. To test, I created a sample Fonds and File records in Archivists' Toolkit, exported and re-imported.
Both sample Fonds and File records had a language (single, required) and Language and Materials Note (text, indicated multiple languages). On Export, EAD has duplicated the element
<language langcode="pol"/>
<langmaterial id="ref12" label="Languages">polish, french, english</langmaterial>
and included both. (So far so good...)
On Import however, the second <langmaterial> element has been ignored. It is ignored also if I removed the first <langmaterial> element from EAD. In this case the imported Fonds or File has no language, but also no Language and Materials note.
In neither case am I able to import the Language and Materials note with multiple languages.
It appears that the <langmaterial> tag is reused in two places in export, but only one on import. This may be a problem with import code. But perhaps somebody knows of a trick to make the import function accept both the <language langcode="pol"/> element and the free text that indicated multiple languages.
The alternative seems to be to manipulate the raw data in database tables, but I would like to avoid it, if at all possible.
I would appreciate any help or suggestions.
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Re: Importing Legacy Data
Hi, MarekZ,
The AT listserv is much more active than the forums (and dates back to the start of AT project). Here's a link to seom discussion on having multiple language codes at the resource and component levels
Best wishes,
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Application Bugs
Bug reports can
be transmitted using the bug report function in the application. Otherwise they should be sent to the AT project at firstname.lastname@example.com
Other comments or questions should also be sent to email@example.com
Copyright 2006-2009


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Job Seekers, Welcome to ASCE Career Connections
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Becky is appropriately dressed in protective clinical attire similar to many nurses I have known. I added some shotgun shells to her base.
|Becky, Nurse
I worked out a quick way to do denim: blue-grey, followed by Army Painter Blue Tone.
|Johnny, High School Quarterback
I did a little OSL on the reverend's arm.
|Father Joseph, man of the cloth
Sheriff Anderson's got a bit of Rick Grimes going on. You can't really see it properly, but I added a stripe to his trousers.
|Sheriff Anderson, small town lawman
|Sally, high school sweetheart
Jenny, the farmer's daughter. Pure cheesecake.
|Jenny, the farmer's daughter
I like that the flare gun and gas can tell a story, although I don't think you can use them like this in the game.
|Billy, the Sheriff's son


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The text editing engine of Mac OS X comes with a nice hidden feature: a built-in mini outliner that is also available from within DEVONthink. Open a rich text (!) document in a separate window by double-clicking it. On any blank line, type Option-Tab to create a bullet-point. Hit Return for the next item and so on. Additional Option-Tabs will increase the indentation; a Return on a blank list line will decrease it. It uses hyphens to indicate list items by default. Right-click or control-click to choose all kinds of list styles. Isn't the Mac cool?
Tuesday Tip: Built-in mini outliner
3 Responses to "Tuesday Tip: Built-in mini outliner"
Note that this will only work on Tiger!
This is great. Thanks!
But is there a way to change the default font for that function? It always uses Lucida Grande 12pt – no matter which font I used before.


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Artopia is a celebration of Houston Culture & Art that incorporates food, drink, art, music and fashion into one evening. This one-night fete celebrates the exciting, vibrant Cultural scene in Houston. It's a sensory overload full of culture, fashion, visual arts, performing arts and so much more.
It's an event with a cause as the Houston Press is awarding local artists with monetary grants for service to the Arts and the Community. These individuals were chosen from a panel of local cultural denizens, philanthropists and community-organizers. Houston Press will donate over $6,000 in grants to our Mastermind Awards winners. The winners will be featured in a special section of Houston Press, and will be honored at the event on January 24th.
Urban Swank has partnered with the Houston Press for this event and we are offering our readers $10 off your General Admission or VIP ticket from now through January 11th. Use code "URBANSWANK" to purchase your tickets here. Ticket prices include complimentary food, wine, cocktail and beer sampling. This event is 21+ only.
In addition, we are also giving away two passes to one (1) lucky winner!
You must follow Urban Swank on Facebook, Instagram, or Twitter to be eligible for this giveaway. One (1) winner will be selected randomly on Friday, January 16, 2015.


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Carmen Hayes is Back @ BigNaturals
HOLLY SHITLOCK!! (is that even a word!?)… guys, one of my all time favourite ebony pornstars, Carman Hayes is BACK @ BigNaturals.com!.. and I must say that she looks better than EVER! .. I must say that I was kind of worried about her couple of months ago when I saw her in this scene, being all skinny, and with much smaller titties, but that's all history now.. Carmen is back in biz bigger and curvier than ever.. and we're not talking about some get-naked-and-fuck scene here, we're talking about super long oil up, jump rope, change outfit, oil up, fuck, blowjob, tittyfuck, fuck, etc scene.. and we're talking hi quality video, and hi resolution pics.. man, this is what big tits porn is ALL ABOUT:
now, let me just remind you about all the other legendary RealityKings websites you get with your BigNaturals.com pass, and I think you should know where you're gonna spend you next $5 (yeah, thats how much their 3 day trial costs!)… enjoy!!
BooB ON!
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Politics in print, by Henry Wolf
Henry Wolf took a variety of approaches to dramatizing the American political process in his magazine design.
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First Look: The Design of Dissent
We've just received materials from the 2005 exhibition The Design of Dissent donated by designer Mirko Ilić, who, along with Milton Glaser, collected the materials and created a book on the project.
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