text:
Introduction"In the name of the Father and of the Son and of the Holy Spirit" is the formula which begins many prayers in the Christian tradition. Although we may not often think of it as such, this prayer is an almost thoroughly masculine image - that of Father and Son - although the Holy Spirit is not, as we will explore, necessarily masculine. In the Christian tradition it is professed that God revealed Godself as Father and Brother, Son and Spirit, not as Mother, Daughter or Sister and Spirit. But if God is Spirit (John 4:24), and not gendered, yet is imaged with masculine qualities, could there not also be feminine and maternal qualities to God? Could we then speak of God as Father and God as Mother? In some sense, there is no language, imagery or metaphor that can truly capture the Divine, but what of the images that are most prominently in use? Now, the major branches of Christianity all identify God as "Father," not as "Mother." If God is traditionally imaged as Father, then, is there any room left for God as Mother?
In the book Blowing the Lid Off the God-Box: Opening Up to a Limitless Faith, Anne Robertson points out, "I remember reading someone in seminary... who noted that we have no problem with God being animal, plant, or mineral, but let God be imaged as a woman and cries of heresy go up from every corner. Lion of Judah, Lamb of God, the Vine, the Rock - all slide through with relative ease, even though non-Christian cultures across the globe have worshiped animals, plants, and stones. But the charge of heresy seems to surface when we use the female image."1 Conflicts that break out over imaging God as a mother often show us that maleness is inferred whenever we refer to God - but if we reduce the Divine to a solely masculine nature, and this becomes the image of God, where does that leave the feminine? If man and woman are made in the image and likeness of God, should we not use both masculine and feminine images? There needs to be a balance of the masculine and the feminine, and an acknowledgment that no single image or pair of images can sum of the great mystery of the Divine -otherwise, an image can become an idol.
What is being proposed, then, is not any sort of pagan goddess worship, but instead an exploration of the feminine and maternal images of God. While God is identified as "Father" in the Biblical corpus, there are also a number of feminine and maternal images used. How are these images used, and what do they mean for modern theology? How have the Father, the Son and the Holy Spirit been imaged throughout Christian history as mother? What role has Mary played in imaging the feminine face of God? How can female images of God help to heal those who have turned away from the masculine or patriarchal images? What implications do images of the feminine divine have on our theology and actions, particularly in the realm of social justice? This is not an expansive or exhaustive exploration of each of the images, their various histories, socio-historical and political implications, but merely a glance at the surface of this vast and deep pool of feminine and maternal images of God.
Biblical Images and Scriptural ConsiderationsThere are a number of important points to consider from the Biblical texts as it relates to the feminine divine. Throughout the New Testament, God is consistently imaged as "Father," as well as throughout the Hebrew Bible.2 God is also imaged as Father in other Jewish writings - in the Talmud, Mishnah, Dead Sea Scrolls and writings of Ben Sira.3 But when we begin to take a deeper look at the Scriptural corpus, we notice numerous feminine and maternal images of God. The verbs and nouns used to describe God also play a role in this. The very first words of the Hebrew Bible are B'reshit bara Elohim, translated as, "In the beginning God created." In Hebrew, the word Elohim is used to refer to both genders. As a result, the word Elohim was used to refer to both God and a pagan goddess in 1st Kings.4 Further, in Genesis 1:26-27, both male and female were created in the image of Elohim - thus suggesting a male and female nature of God.5 Goddesses and female deities were fairly common in antiquity, especially in the Near-Eastern mythologies, but the God seen in Genesis is unique in being a both / and, meaning, God is imaged as both masculine and feminine, but also as non-gendered.
Perhaps a clearer expression of the feminine divine can be found in the form of Wisdom, or in the Greek - Sophia. The first nine chapters of Proverbs focus on this Sophia, especially Proverbs 8, and she appears again in the Wisdom of Solomon and Sirach. In some Christian traditions, particularly in the Eastern Orthodox Church, Sophia seen as the personification of divine wisdom in female form. Consider one of the passages found in Sirach 24:24-26, "I am the mother of fair love, and of fear, and of knowledge, and of holy hope... Come over to me, all who desire me, and be filled with my fruits" (emphasis mine). We will return to this image of Sophia later. Consider the Holy Spirit, who has a number of interesting images that connect it to the feminine. The dove, for example, often associated with the Holy Spirit (at the baptism of Jesus, for example), was frequently associated in the Near East in antiquity with a mother goddess. Using the dove as an image for the Holy Spirit could suggest a feminine understanding. Also, the noun used of the Spirit in Genesis 2:7, ruach, meaning breath,6 is feminine, as is the verb used to describe the Spirit's activity during creation - rachaph - which means "fluttering" (Genesis 1:2). This verb is again used in Deuteronomy 32:11, where it describes a mother eagle spreading her wings, carrying and protecting her young - a feminine image of God.
These and other feminine nouns and verbs used to refer to the Holy Spirit are also found throughout the Hebrew Bible, which may suggest that the Holy Spirit was often understood as feminine.7 There are also a variety of feminine and maternal images of God in the Scriptural corpus aside from Sophia and the Holy Spirit. The name of God is an example of this. One of the names used of God is El Shaddai, which means, "God of the mountains" or, more strikingly, "God of the breasts." God is also portrayed using imagery that would have been considered feminine in its socio-historical context, as we see with God depicted as the washer-woman (Isaiah 4:4), as a midwife (Psalm 22:9-11, 71:6; Isaiah 66:9), as a woman baking bread (Matthew 13:33), and is likened to being a mother (Psalm 131:2). In Hosea 13:8, God is described as a mother bear.
Consider a few other passages from Scripture which image God as one giving birth and experiencing labor pains:
- "You forget the rock who begot you, unmindful of the God who gave birth to you" (Deuteronomy 32:18).
- "From whose womb comes the ice? Who gives birth to the frost from the heavens?" (Job 38: 28-29).
- "I groan like a woman in labor; I will gasp and pant" (Isaiah 42:14).
- "You who have been carried since birth, whom I have carried since you were born" (Isaiah 46: 3-4).
- "Those who believe in God are born of God" (John 1:12).
- "Everyone who loves is born of God" (John 4:7).
- "God is bringing forth a new humanity like the pangs of a woman in labor; her hour has come"(John 16:21).
- "My dear children, for whom I am again in the pains of childbirth until Christ is formed in you..." (Galatians 4:19).
- "Was it I who conceived all this people? Or was it I who gave them birth that you tell me to carry them at my breast, like a nurse carrying an infant, to the land you have promised under oath to their fathers?" (Numbers 11:12; NAB).
- "Can a woman forget her infant, be without tenderness for the child of her womb? Even should she forget, I will never forget you" (Isaiah 49:15).
- "As a mother comforts her child, so will I comfort you" (Isaiah 66:9-13).
- "How often I desired to gather your children together as a hen gathers her brood under her wings" (Luke 13:34; cf. Matthew 23:37).
Christian Tradition, History and the Feminine DivineAs previously noted, the Holy Spirit has been identified as mother, even from early on. Although some of these early writings are not all within the boundaries of early orthodoxy, they provide us with insight into early thought concerning the Holy Spirit. In the Secret Book of John (AD 180) we read, "she placed a throne in the middle of the cloud that no one might see it except the Holy Spirit who is called the mother of the living" (emphasis mine). Later on, Origen commented on the Gospel of the Hebrews (2nd century), where "the Savior himself says, 'Just now my mother, the Holy Spirit, took me by one of my hairs and carried me up to the great mountain, Tabor'" (emphasis mine).9 The Gnostic Gospel of Philip (AD 180-250) says, "Some say Mary was impregnated by the Holy Spirit. They err. They do not know what they say. When did a woman become pregnant by a woman?" In the treatise titled the Trimorphic Protennoia (The First Thought in Three Forms; AD 120-180), we find something interesting. The "First Thought" is written from the perspective of a female aeon - a female divine being:
[She] is the first emanation from the one true inscrutable God. She begins her discourse by revealing her own mysterious greatness, which is so great that it cannot even be spoken of. She then describes the three descents that she made from the heavenly realm in order to bring humans the heavenly knowledge that can illuminate their souls, delivering them from darkness into light. Each of these descents is associated with one of her three forms, since she is the Thought of the Father (or Voice), the Mother (or Sound), and the Son (or Word, i.e., the Logos). It is her final descent in the appearance of human flesh that brings the ultimate illumination to those who dwell in ignorance and darkness, leading to their ascent into the world of Light.10The "First Thought in Three Forms" is a Sethian Gnostic Christian text and does not represent the orthodox thinking of Christians at the time, but it is important to see the way in which contemporary writings were imaging God. In the orthodox Christian Syriac traditions, however, there was a number of historical developments concerning the Holy Spirit and the feminine. Up until around AD 400, the Holy Spirit was nearly always identified as being grammatically feminine.11 This is seen in a number of early Christian writings, particularly the Odes of Solomon (AD 100-200), the Acts of Thomas (200-225). and the writings of Aphrahat (270-345) and Ephrem (306-373).
After the 5th century and onward, it seems that - despite the grammatical rules of "the language, [Christians] treated the word ruha as masculine wherever it referred to the Holy Spirit.... From the sixth century onwards what had been only sporadic practice in the fifth century now becomes the norm, ruha, referring to the Holy Spirit, is regularly treated as masculine. Even so, the original feminine was not completely ousted, for it can still occasionally be found, chiefly in liturgical texts and in poetry."12 Interestingly, in the Old Syriac translations of the four gospels (2nd-3rd century), "the Holy Spirit regularly features grammatically as feminine. In the revised translation of the Syriac New Testament, known as the Peshitta, and produced in the early fifth century, we find that although the feminine has been preserved in many places, there are also some where the gender has been altered to masculine. Finally, in the early seventh-century version known as the Harklean... ruha is regularly treated as masculine wherever it refers to the Holy Spirit."13 In other words, there seems to be a back and forth of sorts regarding the understanding of the Holy Spirit as masculine and feminine.
Based on an Icon from St. George Churchin Vologda (Sophia in the center)
The Acts of Thomas are not the only time in Syriac literature where we find the Holy Spirit as mother. As previously noted, the Christian author Aphrahat wrote about the Spirit as mother, saying, "as long as a man has not taken a wife, he loves and reveres God his Father and the Holy Spirit his Mother, and he has no other love. But when a man takes a wife, then he leaves his (true) Father and his Mother."16 This interpretation of Genesis 2:24 actually finds roots in the Jewish philosopher Philo, who lived during the 1st century. In his Allegorical Interpretation, he says, "the Mind, when it has become her slave, abandons both God the Father of the universe, and God's excellence and wisdom, the Mother of all things, and cleaves to and becomes one with sense-perception and is resolved into sense-perception so that the two become one flesh and one experience." The Macarian Homilies of the 4th and 5th century also image God similarly, as a "Mother, the excellent Spirit of God."17
This image of the Holy Spirit as Mother is not found only in Syriac writings, however. Around AD 200, Hippolytus wrote in Greek and described the Biblical "Isaac as an image of God the Father, his wife Rebecca as an image of the Holy Spirit, and their son Jacob as an image of Christ - or of the Church."18 In the second Hymn of the Bishop of Gyrene, Synesios (AD 410-413), God is "mother, she is sister, she is daughter; she has delivered [as a midwife] the hidden root." Other examples of similar imagery regarding the Holy Spirit can be found in a number of Latin writers, including the 4th century author Marius Victorinus. The tradition of the Holy Spirit as mother did not completely disappear from the Syriac tradition, however. In the early 7th century, Martyrius, a monastic writer, speaks of "the hovering of the all-holy Spirit, who, like a mother, hovers over us... and through her hovering over us, we are made worthy of sonship."19 The Syrian Orthodox theologian, Moses bar Kepha (AD 833-903) also spoke about this in a homily, saying, "the Holy Spirit hovered over John the Baptist and brought him up like a compassionate mother."20
The aforementioned image of Sophia continued to show up as well. Sophia appeared again in Hellenistic cults, various branches of Mysticism, and Gnosticism, where she was a female goddess who was described as a virgin and as wisdom embodied. Within the "mainstream" Christian tradition, the image of Sophia also continued in use. The Catholic mystic St. Hildegard (1098-1179) used the image of Sophia as a central figure her art and writings. In the 1600s, the English Protestant mystic and founder of the Philadelphian Society, Jane Leade, wrote numerous descriptions of her visions and dialogues with the "Virgin Sophia" who, according to Leade, revealed the spiritual mechanics of the cosmos.21 Leade had been influenced by the theosophical writings of 16th century German Christian mystic Jakob Böhme, who also spoke of this Sophia in works such as The Way to Christ (1622). Böhme's use of Sophia influenced a number of other Christian mystics and religious leaders, such as George Rapp (1757-1847) and the Harmony Society (founded in 1785).22
From this brief glance at early Syriac, Greek, Gnostic and orthodox texts alike, as well as the continued usage of Sophia, we can see that the Holy Spirit was indeed often depicted using feminine or maternal imagery, despite frequent grammatical shifts and changes in theme. The next question perhaps arises naturally - what of Jesus? Historically, Jesus of Nazareth was born as a male,23 and is not known as Jesa, Daughter of God, but as Jesus, Son of God. It may surprise the reader, then, to learn that Jesus was actually frequently portrayed as Mother, particularly in the High Middle Ages.
Jesus as Mother in Medieval TraditionThe apocryphal Acts of Peter, the writings of Origen, St. Irenaeus, St. John Chrysostom, St. Ambrose and St. Augustine all describe Christ as mother.24 Perhaps the fullest description of Jesus as mother is found in the Paedagogus, written by Clement of Alexandria (AD 150-215).25 Later on, in the AD 800s, Hincmar of Rheims referred in passing to both the bishop and Christ as mother.26 In Medieval theology one could find a variety of images used to depict God, especially animal imagery. For example, the pelican was understood as a maternal image of Christ, as a pelican cared for and sacrificed herself for her young. Since the image of the Church as Mother (later called "Holy Mother Church") was also fairly common at this time, however, it began to be imaged as Mother more than Jesus was as time went on. This transition from Jesus as mother to the Church as mother did not halt the maternal imagery completely, however. In fact, among the mystics as well as Cistercian monks, the image remained a common one. In recent years, this image of Jesus as mother has been retrieved and recovered from the tradition, and is still being discussed and explored.
One of the most well-known of these mystics was Julian of Norwich (1342-1416). When she was 30 years old, she became bed-ridden with illness and later wrote that she experienced visions of Christ. After her recovery she became an anchoress, and recorded her visions in Revelations of Divine Love. In it, she writes, "Jesus Christ therefore, who himself overcame evil with good, is our true Mother. We received our 'Being' from Him and this is where His Maternity starts... Just as God is our Father, so God is also our Mother... [God said] I am the power and the Goodness of the Father, I am the Wisdom [Sophia] of the Mother, I am the Light and the Grace which is blessed love, I am the Trinity, I am the Unity... [God] wanted the Second Person to become our Mother, our Brother, our Savior. It is thus logical that God, being our Father, be also our Mother... we are thus well advised to love our God through whom we have our being... and to pray fervently to our Mother, so as to obtain mercy and compassion, and to pray to our Lord, the Holy Spirit, to obtain help and grace..." (emphasis mine).27 This is one among many examples from Julian of Norwich, but it suffices to say that she is popular in mystical theology for her understanding of Jesus as mother.
|(The Pietà on a clifftop in Garrison, NY)
Turning to the monks, we find Anselm of Canterbury (1033-1109), a Benedictine monk and theologian. In his work titled Monologion, Anselm objected to calling God "mother" directly, but instead referred in a lyrical prayer to Jesus and Paul as mothers of the soul. Yet in the same work, Anselm wrote, "But you, Jesus, good lord, are you not also a mother?... Truly, you are a mother. For what others have conceived and given birth to, they have received from you.... You are the author, others are the ministers. Is is then you, above all, Lord God, who are mother."29 He also wrote that Jesus as father was the one who ruled and produced, whereas Jesus as mother was the one who loves.
Moving toward the Cistercian monks, we find St. Bernard of Clairvaux (1090-1153), who called Jesus, Peter, Paul, Moses, prelates and abbots (including himself) "mother." He used the image of breasts to describe the pouring out of instruction and affective actions of abbots and prelates in monastic life.30 He also used this image to depict Jesus, a bit grotesquely, as Mother, saying to the monks, "Do not let the roughness of our life frighten your tender years. If you feel the strings of temptation... suck not so much the wounds as the breasts of the Crucified.. He will be your mother, and you will be his son."31 In his sermons, Bernard also assigns an abundance of maternal imagery to what is found in the Song of Songs.32 The theological approach that St. Bernard took is similar to what we find elsewhere, as in the Rule of Hermitages written by St. Francis of Assisi between 1217-1221. Francis used maternal imagery to describe the relationship between the Franciscan friars who chose to stay in hermitages. He said, "Let those who wish to stay in hermitages in a religious way be three brothers or, at the most, four; let two of these be 'the mother' and have two 'sons' or at least one. Let the two who are 'mothers' keep the life of Martha and the two 'sons' the life of Mary...".33
Next we come to William of St. Thierry (1085-1148), who avoids explicitly imaging God as mother, but similar to St. Bernard, he comments on the Song of Songs, saying that it describes "Christ feeding and instructing the individual soul, [saying,] '...it is your breasts, O eternal Wisdom [Sophia], that nourish the holy infancy of your little ones.... Since that everlasting blessed union and kiss of eternity are denied the Bride on account of her human condition and weakness, she turns to your bosom; and not attaining to that mouth of yours, she puts her mouth to your breasts instead...'".34 Another writer who picked up on the image of Jesus as mother was Guerric of Igny (1070-1157), who used the image of motherhood to describe the relationship between Peter, Paul, Jesus, and prelates to the soul of an individual believer.35 Aelred of Rievaulx (1110-1167) also picks up on some of these images and themes, but focuses in his writings on the image of Jesus as a "nursing mother as well as the image of Jesus our brother suckled at the Virgin's breasts."36 Aelred internalized this maternal imagery, and on his deathbed spoke of his own role in the monastery as having been maternal.37 Adam of Perseigne (1145-1221) was the only 12th century Cistercian to emphasize the labor pains when he used maternal imagery of God, and the only Cistercian to expound on the image of the woman in labor in John 16:21.38
Regarding the concern in some circles that these feminine and maternal images of Jesus are solely the work of Medieval women, as should now be clear:
It was not women who originated female images of God. And a list of the medieval authors in whom modern scholars have found the image of God as mother makes it clear that such language is in no way the special preserve of female writers: Anselm, Peter Lombard, the biographer of Stephen of Muret, Bernard, William of St. Thierry, Aelred, Guerric of Igny, Isaac of Stella, Adam of Perseigne, Helinand of Froidmont, Gilbert of Hoylan, Guigo II the Carthusian, Albert the Great, Bonaventure, Aquinas, Gertrude the Great, Mechtild of Hackeborn, Mechtild of Magdeburg, Marguetite of Oignt, the monk of Farne, Richard Rolle, William Flete, Dante, Ludolph og Saxony, Catherine of Siena, Bridget of Sweden, Margery Kempe, Julian of Norwich, the Ancrene Rule, the Chastising of God's Children, and a number of anonymous English poems and sermons. Although the most sophisticated use of the theme is Julian of Norwich's trinitarian theology, there is no reason to assert, as some have done, that the theme of the motherhood of God is a 'feminine insight'.39Along with these writers and theologians, there are still a number of other references to Jesus as mother in the High Middle Ages. In the 12th century Ladder of Monks by Guigo the Carthusian, there is a single reference to Jesus as a mother who nurses her young.40 Marguerite of Oignt (1240-1310) imaged the Passion of Jesus as a mother giving birth. She says in her Pagina and Oeuvres addressed to Jesus that "you labored for... more than thirty years... and bore me through your whole life. But when the time approached for you to be delivered, your labor pains were so great that your holy sweat was like great drops of blood [Luke 22:44] that came out from your body and fell on the earth.... when the hour of your delivery came you were placed on the hard bed of the cross... in one day you gave birth to the whole world."41 At this point, it should be apparent that there was no single theme of Jesus as mother in the medieval period, but many different uses and perspectives. At times it was used to discuss authority, at other times it was used in the generative sense of birth, at times it was used to speak of the compassion and mercy of God, at times it was used to speak of the suffering of Christ, and so forth. Unfortunately, despite their popularity, these feminine and maternal images did not seem to have much of an impact in the High Middle Ages toward the treatment of and respect for women by men.42
One other image of Christ is worth noting here, although it was much earlier than the Middle Ages, and was not a maternal image. This is the image of Jesus as the Divine Logos. The Logos famously appears as the "Word" in the prologue of John's gospel, and interestingly, in the Syriac, Logos - "Word" - is translated as a feminine noun - mellta.43 Thus we see in the Old Syriac version of the Gospel of John that Mellta - the Logos - is feminine.44 This was also picked up by the aforementioned writer Ephrem (4th century), and occasionally showed up in the 5th century and later on, in a prayer from the 7th century, as well as in other places.45 This is interesting, because many have also identified the Logos or "The Word" as the Wisdom of God, the Sophia, which we have seen is certainly feminine. Aside from images of Sophia, however, which continue in the Eastern Orthodox tradition today, theology began to shift away from feminine images of God, of the Spirit and Christ as mother. and more and more began to focus on Mary as the face of the feminine divine.
Mary: Mother of God, or God the Mother?The early Church saw Mary in a number of ways: as the New Eve, as the new Ark of the Covenant, and as "The Woman." As has been noted, Mary is not a goddess and should not perceived as such, but nor should she be ignored. Mary played an extremely significant role in the birth, life, and death of Jesus - she was present for each. She was also present when the Church began at Pentecost, and traditionally she lived with the apostle John in Ephesus for several years before she passed on. In the Catholic, Eastern Orthodox and Anglican traditions especially, Mary is seen as still playing an important role as Mother. She is called the Theotokos - the God-bearer, or Mother of God. One of the traditional texts associated with Mary, John 19:26-27, says, "When Jesus saw his mother and the disciple whom he loved standing beside her, he said to his mother, 'Woman, here is your son.' Then he said to the disciple 'Here is your mother.' And from that hour the disciple took her into his own home" (NRSV). This text has been symbolically used to say that Jesus gave Mary to his followers as a mother, and gave his followers to her as her children.
In the early Christian church, Mary was likely seen as the mother of the Christian community. Although women did not have a very high status in society at the time, Mary was in a sense the first Christian believer due to her Annunciation (when the angel came to her, and she gave her "Yes"). She was the woman who raised Jesus, and she was given into John's care by Jesus. The fact that property and "all things" were held in common as clearly seen in Acts and the Didache bears out the notion that the community needed a mother to guide them. Therefore, we may look at Mary as the mother of the early community. For many people, Mary has not just been seen as a mother, but has been a sort of feminine face of the Divine. As a result, at times, some have slipped into forms of goddess worship. Around AD 375, the Christian heresiologist Epihanius referred to a heresy known as the Antideco-Marianites, who worshiped Mary as a goddess. This was also known as Collyridianism. Women in Thrace and Scythia worshiped Mary as a goddess as well, and offered her cakes. The Collyridian heresy soon made its way into Arabia, and although it was seemingly less prominent by the time of Muḥammad, the heresy continued until the Middle Ages.46
Mary is also identified as the "woman clothed with the sun" from Revelation 12, hence the later title given to her, "Queen of Heaven." This title actually appeared in the Hebrew Bible, assumed to be a title for the Canaanite goddess Asherah, whom some of the Israelites were offering cakes and drinks to just as the later Collyridian sect did for Mary. Non-Catholics have claimed that using this title of Mary, then, is a form of goddess worship. But the theology and reasoning behind the title actually comes from the Scriptures: in ancient Israel, some of the mothers of Davidic kings would intercede with their sons on behalf of others. They were the Gebirah, or the "Great Lady." Thus we see in 1st Kings 2:20, Solomon said to his mother Bathsheba, seated on a throne at his right, "Make your request, Mother, for I will not refuse you." Since Jesus is seen as the successor and fulfillment of the Davidic kingdom (hence the recurring title "Son of David"; see also Luke 1:32), Mary is thus seen theologically as the Gebirah. Since Jesus is the King of Heaven, she is seen as the Mother Queen - or the Queen of Heaven - in fulfillment of her role as his mother. The LDS / Mormon Church also speaks of a "Heavenly Mother," but she is a deity separate from God the Father, and it is believed that God is married to the divine spirit of the Heavenly Mother. This is not the theological view being advocated here in imaging Mary as "Queen of Heaven," but rather the the fulfillment of the Gebirah.
Certainly, some of the names and titles that developed in regard to Mary have lost the fact that she was a historical woman who lived in 1st century Palestine, who ate, drank, slept like everyone else, and was not a magical goddess; yet for Christians, she is also the Mother of God. Indeed, Christians from the earliest of times realized that Mary should not be worshiped, but as the woman who gave birth to and raised Jesus, several hymns were made in her honor (the Egyptian Sub Tuum Praesidium is the earliest on record), as well as artwork, poems, and other such things. This is when the use of prayer beads came about. The rosary is not a prayer to Mary per se, but rather a meditation on the life of Christ. Our hands hold the beads, our words pour forth, and our heart and mind contemplate Christ. Prayer toward saints is seen in the Catholic tradition as being a communication with those who are already with God, as those who are living and dead are both party of the Body of Christ. Regardless, there are a number of cases where the rosary has been turned into a form of goddess worship, which is certainly not its intended purpose.
How do Marian apparitions factor into this discussion? There are many well-known apparitions, such as Our Lady of Laus (1664-1718), Our Lady of the Miraculous Medal (1830), Our Lady of Lourdes (1858), Our Lady of Fatima (1917), and several others. Arguably the most prominent and well-known of the apparitions is Our Lady of Guadalupe. "Our Lady of Guadalupe" is the name given to an apparition of Mary which appeared in a number of visions as an Aztec Princess on December 12, 1531 to a man named Juan Diego. She called herself "mother of the very true deity,"47 and told Juan to go to the Bishop and have a church built. After a bit of back and forth with the Bishop, the Bishop would not believe him, so she told Diego to fill his cloak with roses. When he opened it in front of the Bishop, the roses fell out and what was left was an image of Mary on Diego's cloak (called The Tilma). This is the famous image that can still be seen today in Mexico City. In it, her head is bowed and her hands are folded to show humility: she is not herself a goddess, but one who points the way to God. At that time, around 8 Million people converted to Christianity, and later on, Our Lady of Guadalupe became known as the Patronness of the Americas. Her Feast day is celebrated each year on December 12.
Marian Shrine at the National Basilica
(in Washington D.C.)
Marian theology, doctrines, images, apparitions and other aspects of the Marian phenomenon throughout our history has been so influential because of her role in imaging the feminine Divine. The earlier images used to describe the feminine side of God found in the Scriptures, the Patristics or the Medieval period became associated with Mary, and attributes that would have been associated with God have remained with her.50 What this Marian tradition does offer us is a wealth of meaningful feminine and maternal images that can be applied to God. In the process of this integration of imagery, then "the figure of Mary no longer has to bear the burden of keeping alive female imagery of the Divine, and the figure of God becomes our loving Mother to whom we entrust our needs. Again, for some, it may be difficult to image the male face of God as loving provider, but the Marian image is not meant to replace but to enhance the priesthood of God."51
Consider the Marian phenomenon from a psychological perspective. If you have a history of difficult, challenging or even abusive relationships with men, then you may be less likely to connect spiritually, emotionally and theologically to God the Father, because your image of God may be influenced by your male relationships. However, if your image of the Divine is associated with Mary, as with many in the Hispanic community, and you have strong female relationships, you may be more likely to direct your attention toward Mary to the point where she may become an idol. What if one of the reasons why many people choose to reject Christianity is because of the image of God that they are presented with? Further, what if they were presented with a more integrated and balanced image of God that is not solely masculine? The Feminist theologian Elizabeth Schussler Fiorenza once explained this sort of split "by a long process of patriarchalization, as a result of which the divine image became more remote and judgmental, while Mary became the beloved 'other face' of God. Intellectually a distinction was maintained between adoration of God and veneration of Mary, but on the affective, imaginative level people experienced the love of God and the saving mystery of divine reality in the figure of Mary."52
Our Lady of Guadalupe was significant for the Aztec people because she identified herself as a maternal presence who would console, nurture, offer motherly love and comfort "her children." All of these are qualities which could be used as metaphors or images to describe God. By transferring and integrating these images and this sort of maternal language to God, we can begin to see that "God has a maternal countenance. All that is creative and generative of life, all that nourishes and nurtures, all that is benign, cherishes, and sustains, all that is solicitous and sympathetic originates in God/Her."53 There is so much more that could be said of Mary, the Marian dogmas, theological and historical development around how she has been perceived, but this would become another essay or even another book. Bearing all of this in mind, how can we move toward a language of God that is more inclusive? How can we take a more integrated approach to how we image God to others?
Inclusive Language and Modern TheologyIn Season 1 of the DCTV show Supergirl, the character Maxwell Lord refers to God as "she" when in a dangerous situation. The show already has a reputation for feminine empowerment - with a strong female lead, a female president, and even, apparently, a female God. Although this is a minor example, does something like this off-hand reference give us the briefest taste of a hunger in our world today for feminine images of the Divine? On Mother's Day in 2014, a song titled "God our Mother" was released by the Christian band known as The Liturgists. The song begins, "God our Father / Giver of daily bread / Blessing our hands and covering our heads. / God our Mother / leading us into peace / drawing and comforting all those in need. / Hallowed, hallowed be thy name... in all the earth." A quick Google search will show that the song was received with mixed reviews, with some wondering how "seriously the Liturgists take theology,"54 or declaring the band heretical. To be sure, the image, analogy, theme, metaphor or allegory we have explored here of God as a Mother are not a literal claims of a gendered feminine - or masculine God. Rather, we are suggesting that the Christian tradition has lost some of its feminine and maternal imagery for God, and in the process, some of these images have become associated with Mary instead. A recovery and awareness of these images, themes and metaphors can help lead us to a more well-rounded understanding of who the Divine is. The 2014 song by The Liturgists is one example of this attempt.
Another way that different Christian groups have tried to bring this into modern theology and practice is through inclusive language. As has been noted, oftentimes masculine language is both used and assumed whenever talking about God. Consider The Catechism of the Catholic Church #239, which says that that "God is neither man nor woman: he is God". It does not say, "God is neither man nor woman: God is Spirit." Instead, it says, "he is God." This is a good indication of the deeply ingrained use of masculine language for God, even when attempting to show the non-gendered nature of God as Spirit. The Church declares that God "transcends gender,"55 but in prayers, in the Mass, in the Liturgy of the Hours and other parts of the liturgical tradition, God seems to be referred to primarily, if not exclusively, in masculine language.
One of the reasons for this is perhaps a practical one - if we referred to God in a gender-neutral way, would we say, "It"? This is when the language could get tricky, a bit clumsy, or even a bit fumbled. Part of the reason why we still retain such strong masculine language, it is argued, is Jesus taught his disciples to pray "Our Father," not "Our Mother." That being said, however, if Jesus had in fact taught his disciples to pray "Our Mother," how seriously would this new Jewish sect have been taken? If Jesus started to image God as Mother and say that "the Mother and I are one" or "he who has seen me has seen the Mother," would the Greco-Roman and Jewish cultures of the time have accepted the Christian movement? Would others have as readily become Christians? This may seem trivial, but when we consider that the Hebrew faith spoke of God primarily as Father - though as we have seen, sometimes used feminine and maternal images - if Jesus had revealed God as Mother, would they not have rejected his teachings as some sort of Roman mystery cult devoted to a goddess? Some dismiss the Catholic Church today on the basis of Marian devotion, so this speculation may not be far off.
Despite this, however, there are a number of Churches, particularly a number of liberal and mainline Protestant branches which have found a way to encourage and integrate inclusive language - masculine and feminine as well as non-gendered language - for God. This includes the United Church of Christ, the Metropolitan Community Church and the Evangelical Lutheran Church of America. There are also a number of movements within other branches such as the Roman Catholic Church to have a more inclusive liturgical language. The United Church of Christ uses inclusive language for God in their worship and some of their conferences,56 in their New Century Hymnal (1995). In it, they tried to balance masculine and feminine images of God, while retaining the maleness of Jesus in his earthly life. One example of this inclusive language in the Hymnal is the use of the word "Lord." The word is known to imply a rule, an authority or a sovereignty (hence the title "Sovereign Lord"), and it also implies a male gender. On their website, they acknowledge that although the Hymnal keeps the title for Jesus, especially in more well-known hymns, it was used as little as possible, and is used only as a name for Jesus, not for God. The Metropolitan Community Church also uses inclusive language where possible, saying "God - our Parent-Creator" in reference to the first person of the Trinity, but retains the titles of "Jesus Christ the only begotten son of God" and the "Holy Spirit."57
Elizabeth Johnson, the American feminist theologian, in her book SHE WHO IS (1992), explores the effects of the usage of masculine and patriarchal images of God, and the impact this has had on the Christian community, and more specifically on the lives of women. Johnson "draws attention to a fact that has been steadfastly ignored by theologians for centuries: that exclusively male imagery for God has been used in an uncritically literal way, leading to a form of idolatry."58 In an attempt to reclaim and recover some of the feminine and maternal imagery from our tradition, she uses the image of Sophia, and reverses the traditional order of the formula and asks if we could rename the divine persons as Spirit-Sophia, Jesus-Sophia and Mother-Sophia. If we image God this way, she says, "speaking about God as mother fixes as bedrock the idea that relationship is a constitutive way in which divine freedom enacts itself."59 It should be noted that she also keeps the Trinitarian formula of Father, Son and Spirit and notes its importance in our liturgies and especially in baptism, but is suggesting other ways of imaging the Trinity in a theological context.
In a paper titled "Female Symbols for God," Johnson writes further about the role of women in the Christian tradition. She notes that there seems to be an ambiguity about women's humanity, as on the one hand the Church holds that women are created in the imago dei, yet it is because of this sexual embodiment that theology has sometimes seen women as the image of God only in her relation to man. For example, according to Augustine, she is image of God insofar as man is her head; according to Thomas Aquinas, women are defective or misbegotten males; according to Tertullian, women, like Eve, are temptresses of men's virtue.60 She writes, "Behind these traditional, distorted but highly influential male definitions of women is classical Hellenistic dualism which separates reality into spirit and matter, identifying men with spirit (i.e. light, soul, reason, act - what is eternal and divine), while identifying women with matter (i.e. darkness, body, emotions, passivity - what is changeable, uncontrollable, and passing away toward death). By this logic women exist with an inferiority for which there is no remedy. As with any system of oppression, once this theory and its structures get put in place, it begins to be taken for granted. Over time women internalize the images that the male-dominated system feeds them, and begin to think of themselves as less than worthy. As a powerful element in this system, the exclusively male image of God promotes this perception."61
What are some of the other social justice implications of this view of women that has continued through the centuries? For many of us, the consequences are obvious in most churches today, but also in society as a whole. Consider the treatment of women in our world at large, as Johnson points out:
Women have traditionally been marginalized, largely without formal voice or vote, excluded from the official shaping of doctrinal or ethical teaching, prevented from participating in governance, barred from leadership in ritual, banned from preaching the word of God, fit mainly for auxiliary service. This subordinate position in the churches has correlated with rather than challenged the practices of civil society, with ramifications for women's well-being the world over. Consider statistics reported by the United Nations at the millennium. While forming one-half of the world's population, women do two-thirds of the world's work, receive one-tenth of the world's salary, own one-one hundredth of the world's land, form two-thirds of illiterate adults, and together with their starving children comprise three-fourths of the world's starving people... The fact that the UN millennium goals specifically single out women's education, health care, and economic opportunity, indicates how overlooked these are on a global scale. As the women's movement has developed in the religions, something akin to a spiritual uprising is taking place. Women are experiencing themselves as beloved of God. They are being converted from trivializing themselves to honoring themselves as genuinely theomorphic.62Now, certainly the Church is not directly responsible for all of the challenges and difficulties facing women in today's world, or indeed throughout history. But the Church is responsible, as Christ's ambassadors, for working towards social justice for all people. We as a Church are called to reform the structures of sin found ingrained within our society, our behaviors and our world. While we seem to be working towards this goal little by little, if we are honest about our own Christian tradition, we simply cannot claim that women have been treated as equals, or that women are given equal opportunities to participate in the life of the Church. What kind examination of our liturgy, of our prayers, and of our theology does this call for? How much more should this compel us to re-examine, recover, reform, re-integrate and explore all of these different feminine and maternal images used of God, in order to have a deeper understanding of the Divine reality, and finally, become more inclusive of those inside and outside of the Church?
ConclusionAs should be clear now, it is important for the Christian tradition to recover a sensitivity to and a deeper awareness of the feminine and maternal imagery that is already present within it. A number of theologians have written on this very important theological recovery, and continue to do so. But is this work reaching the Christians in the pews? Are we doing enough to share these discoveries, these insights and these images with others? Certainly these images are just that - images, yet they are also allegorical, metaphorical, and convey a deeper reality. We are not saying that God literally has male or female genitalia and somehow birthed the universe throughout a reproductive act. But how much different would our theology have been if instead of "In the name of the Father..." we prayed, "In the name of the Mother, and of the Son, and of the Holy Spirit?" or, if instead of "Our Father" we prayed, "Our Mother"? Now, this is not a suggestion that either the Trinitarian formula or the Our Father should be replaced, especially as they play such a central role in the tradition - but rather that a certain sensitivity and awareness should arise in us of the images that we are using.
As Johnson points out in her writings, the symbol of God which we use functions, meaning, how we image the Divine can, does and will continue to have an impact on our culture, our society, our behaviors and attitudes, and our inclusiveness in religious traditions. If we imaged God as a vengeful deity, that would have a very real impact on how we treated others. If we imaged God as a parent not involved in creation, we would come to Deism. If we image God as merciful and compassionate, that also impacts how we perceive God and others. It should be noted that there is also a risk in imaging God solely as Mother, or solely as Father. Instead, we must come to find a balance of imagery and understandings of the Divine. This stage of our theological development as a Church today is a very interesting one for a number reasons, and Johnson writes that "As in any passage through the wilderness, this journey towards more just and liberating God-language is not without its dangers. Some fear that Christians will lose their true heritage, which is intertwined with the holy name of the Trinitarian God as Father, Son, and Holy Spirit. As a theologian I am concerned about this. My own conviction, committed as I am to the Christian faith, holds the Trinitarian formula dear and holds to its necessity especially in the sacrament of baptism. But it is not a literal formula, nor was it ever intended to be the only way that Christians address God."63
This fear of losing Christian heritage is often what makes maternal or feminine language for God feel weird, unnatural, or even New Age-like. But when we examine the wealth of images of the Spirit as Mother and God as Mother found in the Bible itself, in the Patristics, in the abundance of Medieval authors who image Jesus as mother as well as other images, we see that we are well within the Christian tradition to call God "Our Mother." Imaging God as Mother does not mean that Christians will slip into worship of a pagan goddess, any more than imaging God as Father would, as there are also plenty of male pagan deities. Further, we are not inventing a whole new way of looking at God or inventing new language or images for God, but rather recovering and retrieving images that have been suppressed and forgotten in our own history and tradition. We do not need to stop calling God "Our Father," but if we believe that God is not gendered, then we must not treat God as if God is only male. Paul Smith, author of Can We Call God "Mother?" notes that if our language is not static, and masculine terminology such as "mankind" or "man" no longer refers to men and women alike, then in today's world, "is it possible by retaining masculine-only language for God we are actually then changing the religion?... if we fail to update our religious language, it will become increasingly masculinized. It is then that we ultimately change our religion from worship of a God who both encompasses and transcends male and female to a God who is exclusively male."64
Where does this leave us, theologically? We do not need to stop using masculine or fraternal images to describe God, as we find throughout Christianity. We do not need to stop calling God "Our Father." But neither should we choose to ignore the discoveries of God imaged as Mother, Jesus imaged as Mother and the Holy Spirit imaged as Mother that have been found in writings from the Jewish Scriptures, to early Christian writings, to Christian monks and nuns, to Christian mystics and theologians, and many others. If we use feminine and maternal images not exclusively or as our only way of understanding God, but rather in "combination with male, animal, and cosmic images, it is both legitimate and necessary for the healthy life of the church. Such language has profound implications for thought about the divine personality, and actions in the world. It also has critical consequences for practice regarding the human dignity of women as fully equal to men."65 When we begin to explore these questions, we may realize that we need to continue working together toward that famous Pauline statement, where there is "neither Jew nor Gentile, neither slave nor free, nor is there male and female, for you are all one in Christ Jesus."66
May God, the Father and Mother of us all, lead us to deeper connection and understanding, and may we strive to work for the justice of all people. Amen.
[2] God is also imaged as "father" in Deuteronomy 32:6; 1st Chronicles 29:10; Psalm 103:13; Proverbs 3:12; Jeremiah 3:19, 31:9; Isaiah 63:16, 64:8; Malachi 1:6.
[3] In the Bablyonian Talmud, Ta'anit 25b says "Our Father, our King, we have no king but you! Our Father, our King, on your own account have mercy on us!". Prior to the destruction of the Temple in AD 70, Jews prayed "Upon whom shall we depend? Upon Our Father who is in heaven". (Mishnah Sotah 9:15). In a Midrash on Psalm 25:13 we read, "May it be the will of our Father in Heaven." In the deutero-canonical text of Ben Sira, we read, "O Lord, Father and Master of my life… O Lord, Father and God of my life" (23:1,4), and Also "Lord you are my Father." (51:10). Further, the 4Q511 scroll of the Dead Sea Scrolls has the title "Our Father" (line 1, fragment 127).
[4] See the Hebrew for 1st Kings 11:31-33.
[5] Coogan, Michael. "Fire in Divine Loins: God's Wives in Myth and Metaphor". From God and Sex. What the Bible Really Says. Boston: Hachette Book Group. 2010. 175. Print.
[6] Also found in Psalm 104:29-30 and in John 3:8.
[7] Hyland, J.R. Sexism is a Sin: The biblical basis for female equality. Sarasota: Viatoris Ministries, 1995. Print.
[8] See also Deuteronomy 32:18; Psalm 90:2; Proverbs 8:24-25; Isaiah 43:1,7,15; 44:2, 24; 45:11.
[9] Origen. Commentary on John 2, 12 and the Homily on Jeremiah 15:4.
[10] Ehrman, Bart. Lost Scriptures: Books That Did Not Make It Into The New Testament. New York: Oxford University Press, 2003. 316. Print.
[11] Brock, Sebastian. "Chapter 5: The Holy Spirit as Feminine in Early Syriac Literature" in After Eve, ed. Janet Martin Soskice. Collins Marshall Pickering, 1990. Print.
[12] Ibid.
[13] Ibid.
[14] This is found only in the Greek; the Syriac versions remove the reference to the Spirit as "mother".
[15] Poirier, P.H. L'Hymne de la Perle des Actes de Thomas. Louvain la Neuve, 1981. Print.
[16] In his Demonstration 18:10.
[17] Homily LIV.4.5 in Berthold, H. Makarios/Symeon. Reden und Briefe. Berlin, 1973. 156-7. Print.
[18] Achelis, H. Hippolytus Werke. Leipzig, 1897. 54. Print.
[19] Book of Perfection 1.3.13.
[20] Nurse, F. American Journal of Semitic Languages and Literature 26. 1909-1910. 95. Print.
[21] Hirst, Julie. Jane Leade: Biography of a Seventeenth-Century Mystic. Ashgate Publications. 2005. Print.
[22] Versluis, Arthur. "Western Esotericism and The Harmony Society". Esoterica I. 1999. 20-47. Print.
[23] Interestingly, although not very popular theories, there are some who speculate that Jesus was an early sort of transgender, and even some who claim that Jesus was actually a woman. The most widely accepted understanding of Jesus is, however, is that he was a human male. We will assume this going forward.
[24] Walker Bynum, Caroline. Jesus as Mother: Studies in the Spirituality of the High Middle Ages. Los Angeles: University of California Press, 1982. 126. Print.
[25] Ibid., 128.
[26] Ibid., 127.
[27] Julian of Norwich. Revelations of Divine Love 59, 86. 1395.
[28] Bynum 129.
[29] Ibid., 113.
[30] Ibid., 115.
[31] Ibid., 117.
[32] Ibid.
[33] Armstrong, Regis J., J. A. Wayne. Hellmann, and William J. Short. Francis of Assisi: Early Documents. Vol. I. New York: New City, 1999. 61. Print.
[34] Bynum 119.
[35] Ibid., 120.
[36] Ibid., 123.
[37] Daniel, Walter. Life of Ailred. 58. Print
[38] Bynum 124.
[39] Ibid., 140.
[40] Ibid., 150.
[41] Pagina 30-39, Oeuvres 77-79.
[42] Bynum 142.
[43] Excerpt on the Prologue of John. Lamy, T. Saint Ephrem Syri Hymni et Sermones, II, col. 511, Hymns on Resurrection 1.7.
[44] Ibid.
[45] Found in Fenqitho II, 65a; 272b; 107b.
[46] Cameron, Averil. "The Cult of the Virgin in Late Antiquity: Religious Development and Myth-Making." Studies in Church History. 39 (2004): 1-21. Print.
[47] Sousa, Lisa; Stafford Poole; James Lockhart. The Story of Guadalupe: Luis Laso de la Vega's Huei tlamahuiçoltica of 1649. Los Angeles, California: Stanford University Press, UCLA Latin American Center Publications, 1998. 65. Print.
[48] Harrington, Patricia. "Mother of Death, Mother of Rebirth: The Virgin of Guadalupe." Journal of the American Academy of Religion. Vol. 56, Issue 1, 25-50. 1988. Print.
[49] Rodriguez, Jeanette. "Guadalupe: The Feminine Face of God". From Goddess of the Americas: Writings on the Virgin of Guadalupe, ed. by Ana Castillo. New York: Riverhead Books, 1996. 25. Print.
[50] Ibid., 27.
[51] Ibid.
[52] Ibid.
[53] Qtd. in Ibid., 29.
[54] Visel, Nick. "Some Thoughts about 'God, Our Mother' by the Liturgists." Nick Visel's Blog. Blogger, 08 May 2014. Web.
[55] Bordwell, David. Catechism of the Catholic Church. Continuum International Publishing, 2002. 84. Print.
[56] "Inclusive Language Guidelines". Massachusetts Conference, United Church of Christ.; "Inclusive Language Guidelines". Ohio Conference - United Church of Christ.; Worshipping into God's Future: Summary and Strategies 2005, United Church of Christ.
[57] In the UFMCC Bylaws as of July 2013.
[58] Fox, Patricia A. The Cambridge Companion to the Trinity. Ed. Peter C. Phan. Cambridge: Cambridge UP, 2011. 284-285. Print.
[59] Ibid.
[60] From Augustine's On The Trinity, Book 12, ch. 3, par. 10; Thomas Aquinas, Summa Theologiae I, q.92, a.1, P. 466-467; Tertullian, On the Dress of Women 1.1 (CSEL 70.59). Cited in: Clark, Elizabeth. Women in the Early Church. Collegeville: Liturgical Press, 1983. 39. Print.
[61] Johnson, Elizabeth. "Female Symbols for God". International Journal of Orthodox Theology 1:2 (2010). 48. Print.
[62] Ibid., 49.
[63] Ibid., 56.
[64] Smith, Paul R. Is It Okay to Call God "Mother"?: Considering the Feminine Face of God. Grand Rapids: Baker Academic, 1993. 35. Print.
[65] Johnson, "Female Images". 40.
[66] Galatians 3:28.


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Hey guys! I apologize for getting this picture up late. I realized that I forgot to upload it last time because I was so excited about my Galaxy Nails :P
You can actually see a few cracks in my nail in this picture. I did have these on for more than one day (:S) lol but after the first day the matte top coat cracked. Even though I don't like that the polish cracks, the matte finish is so much fun that I don't mind, especially for this challenge, because most of the designs are only on my nails for one day.

subset: commoncrawl


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No matter how much one likes to cook, there are days when you want to get out of the kitchen, and as quickly as possible. Of course, the simplest alternative may be to take the family to a restaurant or dash to the deli for some convenient take-out foods. Modern technology in innovative appliances has, however, made quick cooking or cool cooking possible. Gone are the days of sweating over a hot stove for hours to feed a hungry family.
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Building a winning startup communications strategy with Edelman's Jason Kinnear
With the rise of innovation, marketing strategies are being reinvented. We often say trust is the ultimate currency. Customers have many concerns about privacy, security and always-on technology. How do new startup brands earn their trust?
Entrepreneurs have this incredible opportunity with digital communications to have an intimate relationship with their audience and to actually be far more emotive than in the traditional advertising world. Sometimes it's hard to figure out how to start those relationships.
If the success of a new innovation must be earned (not bought), what does that look like from a marketing tactics perspective? How can a startup with a breakthrough product move in the right direction with its global audience and build trust through a communications strategy?
We recently caught up with Jason Kinnear, senior vice-president and national sector lead for technology at Edelman Canada, about how startups can shake things up using a great communications strategy.
Q&A with Jason Kinnear of Edelman Canada
Aislinn: In the era of disruption, how can startups build an innovative communications marketing strategy?
Jason: To answer this question, you need to first understand how this "era of disruption" has directly impacted the way consumers and customers—both B2B and B2C—are getting their information in general and, more specifically, about your business.
We live in an age of information abundance. In 2009, there were 300 million photos posted on Facebook every month. Today it's over one billion per day. The problem is that, while content continues to scale infinitely, our own attention spans can't scale. They are finite.
Related to this is incredible fragmentation. With all of this content surrounding us, it can be very hard now to see the full story or even to find the story. The "traditional" media, like the Globe and Mail and CBC, and digital native upstarts like Buzzfeed or Mashable, digital influencers that publish on YouTube, Vine, Tumblr and LinkedIn on brand/company-owned experiences and "content marketing," can make a story or narrative more fragmented than ever before.
Increasingly, we now discover all this news and information at the platform level. Search engines like Google and Yelp, the social networks like Facebook, Instagram and LinkedIn and the syndicators like Apple News, YouTube and Flipboard influence what we see. According to Pew, nearly two-thirds (63%) of Facebook users and the same share of Twitter users get news via each of the social media sites. This is up substantially from 2013. Mobile is a big driver of this. News is now filtered through the lens of our friends. It's not consumed the same way as it was when we grew up.
In a recent Edelman survey, which I mentioned in a previous post, 76% of journalists told us that they are feeling more pressure to get their stories shared. You need to adopt a social-by-design approach to every campaign and piece of content to ensure that: a) your story will be of interest to the media; and b) it will travel along the key routes that people now take to news. Ideally, every program needs to bake in paid, earned and owned assets, with each building off of the other.
So when building an innovative communications marketing program, we need to see the ecosystem as a whole and deeply understand the target audience and the pathways they take to news, content and information.
Aislinn: Standing idle is not an option. What's crucial to get right first when telling your product story and starting marketing?
Jason: First and foremost, you need to understand your customer. And by understand, I don't mean have a vague notion of who they are. I mean really trying to understand their day-to-day reality, what their real needs and wants are, and how they consume information. It may seem daunting, but conducting market research on the people you're ultimately trying to sell to should be Step 1.
From there, you must build a compelling and credible narrative. This can only be done by understanding your customer, the broader environment you're working in, the tension points (good and bad) this environment has on your customer, how you are solving this tension for them via your product or service, and the proof points you can show to demonstrate that your solution actually works.
Aislinn: What has Edelman's research shown?
Jason: In terms of framing your story, a recent Edelman survey titled Innovation and the Earned Brand should be of interest—particularly to entrepreneurs who are building products and services that literally haven't existed before or are disruptive leaps from the norm. It is a global survey of 10,000 consumers in 10 countries that examines consumer attitudes toward brand innovation.
Our research showed that:
- By a two-to-one margin, people feel that the pace of change is too quick.
- Two out of three consumers believe that the motive for innovation is greed and corporate profit.
- Two out of three are nervous about privacy and security.
- Three out of five are anxious about the environment and over-consumption.
- Half are concerned about having to "be on" all of the time.
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- 87% of consumers said they will stop buying innovative products and services unless companies address these concerns.
As marketers, we need to be aware of this new reality. There's a level of skepticism and anxiety out there that you may have to address in order to gain the trust of consumers to turn them into customers. The study concludes that smart brands must exhibit four important characteristics:
- Inform and educate customers and those whose opinions they trust.
- Have a purpose aligned with a social meaning.
- Make a mark by standing out and solving problems in an unexpected and refreshing way.
- Encourage customers to participate—and engage meaningfully—with them.
Jason Kinnear is senior vice-president and national technology sector lead for Edelman Canada. He is a regular advisor to startups and a frequent guest at MaRS. Reach out to him on email.
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Aislinn MalszeckiAislinn is a strategist, designer and education producer for entrepreneurs that seek practical lessons to grow their startup companies.See more…


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Wednesday, October 28, 2015
Cheery Cherry!
This quilt has been a WIP for a long time. In my new perspective, of better finished than perfect I started working on it again this summer. I have the top done now, and it makes my heart cheery to see it. I have not been cheery for quite a while, but I think this quilt has made me cheery again. I have stepped away from using borders, but for this one I am going to find some cherry fabric to put the cherry on the top. It always feels great to get something close to completion.
Linking to WIP Wednesday at The Needle and Thread Network and at Freshly Pieced.
Labels: Oh Cherry Oh, WIP Wednesday
2 comments:
- Micki @ 2 Dogs Studio said...
Love the color in your quilt. Reminds me of spring. great job! firstname.lastname@example.com
- October 28, 2015 at 6:09 PM
- the zen quilter said...
Birght and cheerful and really nice pattern, great job.
- October 28, 2015 at 7:16 PM
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This is a challenging one to write because our story is a little different. It's actually ass backward.
Most people meet, get married, buy a house then start having kids, or some sort of path like that. We met, got pregnant, had the child, moved in and then bought a house together. Pretty much the opposite of what is usually recommended. I would think it is generally accepted that it's a pretty good idea to know your partner more than 3 months before you get pregnant. Whoops. Thank goodness everything has worked our for us, because of the couples I know who started on this plan, only one of them is still together.
So here we are, together less than a year when Phoenix is born and we find out she has Down syndrome. Talk about stressful. But looking back, not entirely so. After the shock wore off, we were pretty ecstatic to be having a baby. Our own child. To start a family.
It is also pretty well accepted that having a baby is a stressful event that tests the strength of many relationships. Many couples find it the source of conflict and arguments. And we have had our fair share of them to be sure. But surprisingly, her having DS wasn't the source of them. Most of them had to do with who was going to move where (we lived in cities 3 hours apart for the first year and a half of our relationship and until Phoenix was 9 months old) and about Husbands work situation. That's where most of the conflict stemmed from.
I had a friend tell me a while ago that she felt that the 9 years she had with her husband didn't in any way prepare her for how their lives and roles would change after the children arrived, and how she felt this ultimately contributed to the end of their marriage.
When I apply this experience to our situation, the future looks bright. Because our whole relationship has been established within the structure of our family unit. To be clear, we have interests and bonds and commonalities outside of Phoenix. But raising Phoenix unites us. It's this common goal that we have together that helps clarify our vision for the future.
So when asked how our relationship has changed since the child has arrived. The answer is...not so much. We have less time for ourselves. We have fewer date nights due to Husbands unpredictable schedule. Our outings revolve around shopping and household errands and chores and walks around the neighbourhood. But we like our life. At least I do. Husband can speak for himself. Life after kids is good. It's just different than life before kids. You have more responsibilities and less time for yourself. It's busier. It's happier. It's filled with love, sharing, laughter and a surrendering to child-centred interests.
Life with your partner after kids is good.
Monday, 15 October 2012
Life with your partner after kids
1 comment:
My philosophy for keeping your marriage string after kids is remembering that your spouse really needs to stay your first love. That in know way means your kids are an extremely close second. But for the most part, your kids grow up and move on with their lives where eventually they love their spouse and kids more than they love you. Your spouse will still e there (hopefully) and it's important to still have a friendship/romance after the kids are gone!!!ReplyDelete
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It's no surprise that our au pair Ilaria joined us from Italy two and a half months ago, but I'm just finding time to write and introduce her! Boy, are we lucky and spoiled to have "Ya ya" in our home.
Why didn't we just put both kids in day care? We knew that with two kids under two and only ONE adult home in the morning, we needed a more flexible child care option. Fred goes to work at 5am, and the thought of getting myself, a newborn and a toddler to day care with only two hands seemed way too daunting. Plus, we had a hard time finding day cares that a) open early enough for our teacher schedules, and b) stay open late enough for us to get a little work done after school. With Ilaria, we can customize our schedule and her hours to fit our weekly needs.
Her job is to provide childcare, and also to do any tasks/chores related to the children (ie, their laundry, wash bottles, prepare lunch, etc). But really she does so much more than that. She has cooked us dinner and started to learn some sign language. She keeps our living room spotless, and drives Charlotte all over town. She shows so much love and patience to Charlotte each day. She is meticulous with her responsibilities, and creative with her time–last week on rainy days they built a play house from our old Amazon boxes, and a network of tunnels to roll balls through. Ya ya is the only thing keeping Fred and I sane right now, by stepping in to change a diaper, give a bath, or get started on dinner when we are up to our eyeballs in, well, life. And she's done all of this with English as her second language, and knowing not a soul when she arrived in the USA. She is brave!
By living with us and fully jumping into Follansbee daily life, she is making the day-to-day with two kids under two look easy. Ya Ya is the reason Fred and I have been able to have a couple of dates with a newborn on our hands. She's the reason I can sneak in a run on a random Tuesday afternoon. I can't imagine what our lives would be like right now without her! See below for some fun things she and Charlotte have been up to!
PS – If any moms and dads reading this are wondering about getting an au pair, it's MUCH more cost-effective than you would think. Send me a message and I'll fill you in!


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Sunday, March 23, 2014
Happy Easter with Globecraft/Piccolo
I have a fun Happy Easter card for you today made with Piccolo chipboard, embossing powders and 3D gels. I began with a white 4.25 x 5.5 inch card base. I added a DP background from my stash. I die cut the largest of my Cheery Lynn Designs Nesting Eggs, heat embossing it with Piccolo Aged Pink Enamel Powder. I wanted a rough texture so while the embossing powder was still hot, I added additional powder. I think is has a nice egg shell look.
Using the new Piccolo Spring Accents chipboard set, I embossed the leaves of the flowers with Shamrock Dreams Embossing Powder and added Rose Pearl 3D Enamel Gel to the petals. I used Lemon Butter 3D Enamel Gel on the sun.
I used Victorian Bronze Enamel Powder to heat emboss the cute Chocolate Bunnies Piccolos. The last step was my words, Cheery Lynn Designs Happy (set of 2) Easter (set of 2), also heat embossed with Shamrock Dreams. Be sure to visit the Globecraft Piccolo blog each day for more inspiration from the design team.
1 comment:
- Gitte said...
What a lovely card. :-)
- March 24, 2014 at 2:24 AM
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70º ~ a brief return to the 80s for the weekend with a bit of rain here and there, all in all pleasant days, windows are open
Of my mighty list of literary events in the area that I mentioned last weekend, I only made it to one. The energies spread quite thin at this point in the semester, and by Friday I came down with a fever/cold, meaning I missed the launch of UALR's latest issue of their lit mag, Equinox. Next time, y'all!
On Thursday night, I did get to attend the reception for two major Arkansas literary awards: The Booker Worthen Literary Prize and the Porter Fund Literary Prize. For those U of A grads out there, the Porter Fund was established in 1984 to honor Dr. Ben Kimpel; however, he specified that the prize be named for his mother, Gladys Crane Kimpel Porter. The Porter Prize goes to an Arkansas writer who has accomplished a substantial and impressive body of work. The Booker Worthen is a prize established in 1999 to honor William Booker Worthen, who was a longtime supporter of the Central Arkansas Library System. That prize goes to the best book published by an author residing in the CALS service area at the time of publication. A book is eligible for selection for up to three years after its release.
On Thursday, David Welky received the 14th annual Booker Worthen Prize for his book The Thousand-Year Flood: The Ohio-Mississippi Disaster of 1937 and Margaret Jones Bolsterli received the 28th annual Porter Prize for her body of nonfiction work, including her most recent book During Wind and Rain: The Jones Family Farm in the Arkansas Delta 1848 - 2006.
Shout out to Ms. Jobe, who was working at the event Thursday night and representing the first class of grad students in the UCA Arkansas Writers Workshop. I met Jobe in August at my reading and was delighted to see her again. She let me know that she and her peers have been reading the blog, so a huge THANK YOU to y'all! Along with this shout out comes a request. If you have any questions or curiosities about the writing world that you'd like me to address on the blog, please leave a comment or send me an email!
(Jobe: apologies if this isn't how you spell your name!)
This week, fellow poet-friend Justin Hamm and his posse of amazing editors launched the museum of Americana, a new online journal of prose, poetry, and art. According to its mission statement, the editors hope the journal "revives or repurposes the old, the dying, the forgotten, or the almost
entirely unknown aspects of Americana. It is published purely out of
fascination with the big, weird, wildly contradictory collage that is
our nation's cultural history."
There is some seriously great poetry there, including poems by poet-friends Kathleen Kirk and Karen Weyant, and some awesome art. I haven't had a chance to dig into the prose yet, but I'm sure it will rise to the same level.
The Road to Happiness, recently published by Antilever Press. On top of the poems, the reader gets an amazing introduction written by stellar poet and fellow U of A MFAer, Katrina Vendenberg. Readers from last week will know that I attended a reading in Fayetteville recently and got to hear Johnathon knock a few of these poems out of the park. I'm thrilled that he will be reading for the Big Rock Reading Series in April!
To understand my reaction to this book, you must know something about me personally. I am addicted to true country music. Let me be clear. I do not mean that fluff that plays on the standard radio stations. I mean the dark, soul-exposing music written by the great singer/songwriters stretching back to Johnny Cash & June Carter Cash and reaching up to Lucinda William, Gillian Welch, and Marie Gauthier. Johnathon's book left me feeling wrung out and laid bare in the way of those musicians and their songs.
This is a book that tells the truth about the speaker's life growing up a country boy near Mena, AR, always on the edge of poverty and never far from the reach of religion. These are poems so firmly rooted in place that there is no question about their authenticity. We follow the speaker as he reaches adulthood, marries as is expected, and buries his father, all the while questioning his life and yearning for something more, something bigger.
If you like your poems laced through with the dust and grit picked up and hurled by the wind, or brazenly honest about the real work of marriage and parenthood, or packed full of the debris accumulated on a family farm as the speaker tries to educate himself up out of a life on the edge of prosperity, then this is the book for you. Here are a few titles to tempt you.
"Trespassing in My Childhood Home"
"Soliloquy to the Peephole of Apartment 9"
"White Trash Ghazal"
"Head of Household"
"Pentecostal Girls"
"Notes on the Zombie Apocalypse"
"The Christian Motorcycle Association Arrives for Its Annual Rally Outside Mena, AR"
I'll leave you with a little bit from "Camping in the Ouachita National Forest."
Midnight, and my father's God can't see
in the dark. Coyotes do unto others
by the tinctures of blood, their panting
like the whispered chansons of saints.
Nightcrawlers know a kind of scripture
driven to air on the ballasting dew.
Sunday, October 14, 2012
Weekly Update: The Road to Happiness, The Museum of Americana, and a Shout Out
Posted by Sandy Longhorn at 11:47 AM
6 comments:
- Karen J. Weyant said...
Thanks for the shout out, Sandy! And I put The Road to Happiness on my reading list.
- October 14, 2012 at 12:09 PM
- Kathleen said...
Oh, thank you for all this wonderful news and info (and for mentioning me and Karen in the new mag! I am loving it, and I love the whole idea of it.) The Road to Happiness sounds like just what I need next!
- October 14, 2012 at 12:50 PM
- Quintilian B. Nasty said...
Thanks for the recommendation Sandy. This collection sounds excellent--just purchased it.
- October 14, 2012 at 1:20 PM
- Sandy Longhorn said...
Hi, all, thanks for the comments. Knowing the three of you, I don't think you'll be disappointed! Feel free to stop back in and let me know what you think.
- October 14, 2012 at 1:58 PM
- Jasmine Jobe said...
We're here and we're reading! <3
- October 23, 2012 at 5:29 PM
- Sandy Longhorn said...
Wahoo, UCA!
- October 23, 2012 at 6:02 PM
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Have you ever felt guilty when you wanted to order a cocktail during lunch? Or felt like if you did, it was socially unacceptable? Or how about the strange looks you would receive from your co-workers when you ordered a beer with your burger? I too have suffered from this so-called "drinking rule". Who says you can't have a beer before happy hour? Those days are over and the rules are changing. What was once deemed a non-standard practice has become the norm and Saint Arnold Brewery is leading the way.
Saint Arnold Brewery recently kicked off their lunch program where it is not only okay to have a brew with your meal, but it is recommended. You are really getting the best of two worlds; to say the least. The lunch program is fairly straightforward. It is open from 11:00 a.m. to 1:15 p.m. (when they take the last order), and offers a singe selection per day that starts with a soup or salad and ends with an optional dessert. And beer samplings are included just for the hell of it! On some days you will even find a suggested beer pairing and just for the record, the Amber Ale is my fave and a great "starter" beer for the ladies.
The lunch menu, created by Executive Chef Ryan Savoie, is published on their website every Thursday or Friday. The menu is for the upcoming week, valid Monday through Friday only. I visited on a Wednesday and was welcomed by a large room, with plenty of bench-style seating, in the company of beer lovers and foodies alike. I had no idea of what would be served but with a menu focused on comfort food, I was sure I would not be disappointed no matter what chef decided to whip up that day.
Up first was an Iceberg wedge salad with bacon, radish and blue cheese dressing. I took a few bites, which I found to be quite enjoyable, and turned my focus to the main entree…the Chicken Fried Steak. It was served with the traditional mashed potatoes and brown gravy with a side of green beans. The steak was tender and breaded rather lightly, but seasoned well. I didn't feel as though I had to rip through three inches of crust to get to the good stuff; it was well balanced and very, very good.
For dessert, we had the Pound Cake. It was too dry for my liking, but when eaten with the dollop of housemade whipped cream and freshly sliced strawberries, it fit the bill. Oh yes, before I forget, they serve a vegetarian offering every week as well. I hear the Quiche is excellent and I continue to stalk the website hoping for a nice surprise one day!
It seems this new concept from Saint Arnold Brewery was meant to be as the building in which they are currently housed used to be a food service building for HISD. After speaking with Lennie Ambrose, Saint Arnold's Head of Marketing, they expect business will increase during the summer and with the goal of serving food that is as good as their beer, I think they are right on target. I won't be surprised if this becomes a lunch go to spot for many inside the loop. You can even make an afternoon of it by attending one of their brewery tours that kicks off at 3:00 p.m. I got a chance to check out their barrel room where rare beers are being aged in oak barrels from wineries and distilleries.
I think the setup would be great for business lunches or gatherings. I remember those times when I was responsible for choosing a lunch location for my team and as the old saying goes, "If I knew then what I know now…" Oh well, better late than never, right?
Saint Arnold Brewery Co.
2000 Lyons Avenue
Houston TX. 77020
Lunch Cost: Lunch: $17.55 plus tax; Dessert: $4.62 plus tax , Iced Tea: $0.92 plus tax
Urban Swank did receive a complimentary tasting, but the opinions expressed are our own.


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