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[HISTORY: Adopted by the Town Board of the Town of East Fishkill 6-23-2011 by L.L. No. 6-2011. Amendments noted where applicable.]153a Table 1 153b Table 2 153c Table 3
The purpose of this chapter is to promote and protect the public health, welfare and safety by regulating existing and proposed on-premises and off-premises signs and signs of all types within the Town of East Fishkill. This chapter is intended to protect property values, create a more attractive economic and business climate, enhance and protect the physical appearance of the community and preserve the scenic and natural beauty of the Town.
It is further intended to reduce distractions and obstructions that may adversely affect traffic safety, reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way, provide more visual open space and maintain the generally high level of the community's appearance and attractiveness.
This chapter is intended to promote attractive signs that clearly present the visual message in a manner that is compatible with their surroundings and to ensure that signs aid orientation and adequately identify uses and activities to the public. The appearance, character and quality of a community are affected by the location, size, construction and graphic design of its signs. Therefore, such signs should convey their messages clearly and simply to be compatible with their surroundings and to ensure that signs aid orientation and adequately identify uses and activities to the public. The appearance, character and quality of a community are affected by the location, size, construction and graphic design of its signs.
Nothing contained in this chapter changes the fact that it is currently illegal to post signs in state, county or Town road rights-of-way. This chapter does not and cannot change that.
A sign, as defined in this chapter, may be placed, erected, constructed, painted, altered, relocated, enlarged, reconstructed, displayed, lit or maintained only as expressly permitted in this chapter and only after issuance of a sign permit, where required, by a Zoning Administrator or any duly appointed deputy administrator.
The Zoning Administrator or any duly appointed deputy administrator, within a reasonable time of the receipt of the application for a sign permit, shall consider the application and shall approve, approve with conditions, or deny the application.
Any person desiring to procure a permit for a sign shall file with the Building Department an application form, copies of which are available from the Building Department, accompanied by an application fee, payable to the Town of East Fishkill, in accordance with the current fee schedule.
The application shall contain:
Name, address and telephone number of the applicant and property owner.
Location of the building, structure or land upon which the sign now exists or is to be erected and the location on the property where the sign is to be erected.
For permanent signs, a scaled drawing of the sign showing:
Type of sign, shape, size and materials.
Graphic design, including pictorial matter, letters, materials and colors.
The visual message, text, copy or content of the sign.
The method of illumination, if any, including type of lamp and wattage, and the position of lighting.
Landscaping, if any, including types of vegetation, location of plantings, and planting and maintenance schedule.
If a new permanent sign is to erected, or an existing permanent sign is to be altered in size or elevation, a plan, drawn to scale, shall be submitted showing the following:
If a freestanding sign, a full description of the placement of the proposed sign, specifying its location on the premises, its orientation and its position in relation to adjacent building, structures, roads, driveways, property lines, other signs, lighting fixtures, wall and fences.
If an awning, window, wall or projecting signs, a full description of the placement of the proposed sign, which shall include the location on the awning, window, wall or building; the size of awning, total window area of the principal facade of the building, and projection from the building if relevant; and the proposed sign's position in relation to adjacent signs and lighting fixtures.
For all signs, if the applicant is not the owner of the property on which the sign is to be located, written permission from the property owner to place the sign on the property.
Planning Board review and recommendation. As part of its overall review of applications within its jurisdiction under the Code of the Town of East Fishkill, including but not limited to site plan, subdivision and special use permit applications, the Planning Board shall review the proposed signage for a project, including the proposed master sign plan, if required. The Planning Board shall make a recommendation to the Zoning Administrator with respect to proposed signs, and it will make a determination with respect to a proposed master sign plan. No sign permit shall be issued by the Zoning Administrator or any duly appointed deputy administrator until a recommendation has been received. Where a master sign plan is required pursuant to § 153-3A, the Planning Board shall make a determination regarding the master sign plan as part of the site plan approval. Once a master sign plan has been issued, only signs which conform to the master sign plan may be issued a permit by the Zoning Administrator or any duly appointed deputy administrator. If a master sign plan is required, no sign permit shall be issued until a master sign plan has been approved by the Planning Board.
Time limit. If a sign is not erected within six months following the issuance of a sign permit for said sign, the sign permit will automatically become void.
Any sign requiring a permit which is removed for a period of more than 30 days cannot be reerected unless a new sign permit application is submitted and a new permit is issued in accordance with to § 153-3A. This subsection shall apply regardless of when the sign which was removed was originally erected and regardless of whether said removed sign was the subject of a validly issued sign permit.
[Added 4-27-2017 by L.L. No. 1-2017]
The permit issuing authority shall be an official designated by the Town Board and be both the Zoning Administrator and the Town Planner.
With respect to any site plan before the Planning Board, the Planning Board may grant sign approvals as part of its site plan approval.
When a matter is before the Architectural Review Council for approval, part of the approval may include sign approval in accordance with this chapter.
[Added 4-27-2017 by L.L. No. 1-2017]
Sign Review Board. There is hereby created a Sign Review Board to consist of three members. One member will be designated by the Architectural Review Council, and two members will be designated by the Town Board. The members shall serve until a successor is chosen.
Referral. Whenever the Permit Authority deems it appropriate, a sign application will be referred to the Sign Review Board for consideration.
Authority. The Sign Review Board may authorize the issuance of a sign permit in accordance with this chapter.
Variances. The Sign Review Board is authorized to allow signs greater than or in excess of the provisions of this chapter, but never greater than 100% more than the dimensional limits herein after considering the following:
In existing plazas and buildings after considering the other signs in the plaza, shapes and locations thereof;
The shape and style of the structure upon which it is to be placed;
Whether there is frontage on more than one public road;
Such other architectural, terrain and unique circumstances or issues pertaining to a particular property.
[Added 4-27-2017 by L.L. No. 1-2017]
Upon approval by the Sign Review Board, the Permit Authority shall issue a sign permit in accordance therewith.
The following signs are exempt from the permit requirements of this chapter. Unless otherwise limited below, such exempt sign shall not exceed six feet in height and shall not exceed four square feet in sign area per side. Each exempt sign must comply with all other provisions of this chapter.
No permit is required for a political campaign sign, provided that it is displayed no more than 60 days before and removed within 10 days of Election Day or the event involved.
No permit is required for banner or signs announcing a business grand opening, provided such signs do not exceed three feet by 15 feet and provided they are posted on the business itself or within 100 feet and displayed for no more than 30 days.
No permit is required for yard sales, flea markets or similar events, provided that the signs are posted no more than 20 days before and removed within five days after the event.
All other signs in this section shall not exceed two feet by three feet in size except grand opening banners on the property, which shall not exceed three feet by 15 feet.
Memorial signs or tablets denoting names of buildings and dates of erection when cut into any masonry surface or when constructed of bronze or other noncombustible materials.
Nonilluminated secondary window signs communicating accessory information such as hours of operation and totaling no more than one square foot in size.
Temporary nonilluminated window signs when such signs are used to advertise special sales, grand openings and when such signs measured together with all permitted window coverage bring the total window coverage to no more than 25% of the window surface. Such signs shall be removed within 24 hours of the advertised sale or grand opening.
Nonilluminated real estate "for sale" or "for rent" signs used for the purposes of selling or leasing land or buildings for which subdivision approval is not required, and displayed on the premises for sale or lease, provided such sign is located on the front wall of a building or, if freestanding, does not exceed six feet in height and is located not nearer than 15 feet to the edge of the road or side lot line. All such signs shall not exceed four square feet in sign area per side, shall be limited to one per premises, and shall be removed immediately upon sale or lease of the premises.
Traffic or other municipal signs, legal notices, railroad crossing signs, "danger" and similar temporary emergency signs; signs which are solely devoted to prohibiting trespassing, hunting or fishing; the sign banner or insignia of any political, education, charitable, philanthropic, civic, professional, religious or like campaign, drive, movement, or event; the sign, poster, flag, pennant or sign or insignia of any government; signs promoting a candidate or issue for an election; and noncommercial signs.
Signs which face a wholly internal pedestrian courtyard forming a distinct component of an integrated retail, office or business center, which signs are not visible from any road or parking areas.
All signs required by Town, county, state or federal regulations, statutes or local laws.
Weekend directional sign. A sign erected to direct motorists to subdivisions located within the boundaries of the Town of East Fishkill for the purposes of advertising lots or dwellings for sale. Weekend directional signs shall be allowed between the hours of 12:00 noon on Fridays and 8:00 p.m. on Sundays.
Garage sales. If posted no more than seven days prior to the sale as stated in the sign and removed within 24 hours after the sale.
All signs not specifically permitted are prohibited. Prohibited signs include but are not limited to:
Signs shall not be attached to fences, trees or utility poles on private property or in any public right-of-way, and such signs shall not be placed in a position that will obstruct or impair sight distance or traffic, or in any manner that creates a hazard to health, safety, and welfare of the general public.
Off-premises signs, including billboards.
Obsolete or abandoned signs which promote a business which no longer exists, promote a product that is no longer sold on the premises on which the sign is located, or promote a dated event, the date of which has passed.
Roof signs.
Portable signs, except for temporary signs that have been issued a permit.
Signs with flashing, blinking or moving lights shall be prohibited.
[Amended 4-27-2017 by L.L. No. 1-2017]
Mounted or portable search lighting used to project moving or stationary overhead light beams.
Signs that contain or consist of neon lighting.
Permanent signs, other than those exempt under § 153-4, that contain or consist of banners, pennants, ribbons, balloons, streamers, spinners or similar moving or fluttering devices.
Rotating signs, including all signs and devices that are not permanent in their orientation.
No pennants, balloons, ribbons, streamers, spinners or other similar moving, fluttering or revolving devices shall be allowed.
Signs and obstructions which may be confused with or obstruct the view of any authorized traffic sign or signal, obstruct the sight distance triangle at any street intersection or extend to the public right-of-way.
No business based signs on residential property unless work is being performed at that time.
All signs of a temporary nature must receive permits before being displayed, except those specified under § 153-4, Exempt signs. Planning Board approval is not required, and the Zoning Administrator or any duly appointed deputy administrator shall issue or deny a sign permit within a reasonable period of time. Both the permit and the sign shall note the date of the first day the sign may be displayed and the date it must be removed. If any temporary sign is not removed by the expiration of the time limit noted on the application, the Zoning Administrator or any duly appointed deputy administrator, after seven days' (computed from the date of the mailing) written notice to the permit holder to remove such sign(s), will cause said signs to be removed.
Temporary signs for commercial activity or events.
Commercial activity or event temporary signs shall be limited to six events per year.
Commercial activity or event temporary signs must be on the premises of the business and must have the landlord's written consent.
Only one temporary sign shall be on a premises at any given time.
No temporary sign can obstruct any site distances, and must be within a landscaped area.
Permit required. Any business owner who desires to have temporary signs must obtain a permit from the Zoning Administrators. The information required:
Temporary signs for nonprofit organizations and homeowners. These temporary signs are allowed 14 days prior to the event and must be removed within 48 hours after the event. All such signs must be on private property. Temporary signs are allowed for:
Activities or events. Temporary signs shall be permitted for a period not exceeding 14 days prior to the activity or event nor exceeding one day after the activity or event. Such signs shall not exceed 16 square feet (eight square feet per side) in area in nonresidential districts nor 8 square feet (four square feet per side) in residential districts and must be on private property with the owner's consent.
Temporary real estate signs. Temporary real estate signs are permitted for each subdivision receiving final plat approval by the Planning Board.
One such sign may be located on each side of the property which has frontage on a Town, county or state highway or street on which the subdivision fronts. Upon written application of the subdivider, the Zoning Administrator or a duly appointed deputy administrator may extend this period for one additional year when the Zoning Administrator or a duly appointed deputy administrator deems that circumstances warrant such extension. The subdivider shall post a bond, payable to the Town of East Fishkill, in accordance with the current fee schedule, as a reasonable condition for removal.
Each such sign shall not exceed six feet in height, and shall not be located nearer than 15 feet to any road or lot line or any building, unless attached directly to said building. The total sign area of each sign shall not exceed 32 square feet (16 feet per side).
In reviewing sign criteria, the Zoning Administrator or a duly appointed deputy administrator shall determine that the sign will meet the following criteria:
General criteria.
Signs should be a subordinate part of the streetscape.
Signs in a particular area or district should create a unifying element and exhibit visual continuity.
Whenever feasible, multiple signs should be combined into one to avoid clutter.
Signs should be as close to the ground as practical, consistent with legibility considerations.
A sign's design should be compatible with the architectural character of the building on which it is placed and not cover any architectural features on the building.
To the extent possible, adjacent signs on the same or adjoining buildings should be placed within the same horizontal band and be of reasonably harmonious materials and colors.
General rules by sign type.
Awning signs. Awning graphics may be painted or affixed flat to the surface of the valance and shall indicate only the name and/or address of the enterprise or premises. Awning signs shall not be internally illuminated.
Freestanding signs. No more than one freestanding sign may be located on a lot.
Projecting signs. Projecting signs may not extend above the height of the roofline and shall have no more than two faces. They shall be securely anchored and shall not swing or move in any manner.
Wall signs. The visible edge or border of a wall sign may extend up to 12 inches from the face of the wall to which it is attached and may not extend any distance beyond or above the building in any direction.
Window signs. Permanent window signs must be painted on or attached directly and permanently to the window. No more than 25% of the glass may be covered by the lettering.
Signs shall be accessory uses and shall pertain to principal uses on the same lot.
Where a building covers less than 200 square feet of lot area or a use operated on a lot without a building, then one wall sign or freestanding sign shall be permitted, not to exceed one square foot for every four linear feet of public right-of-way frontage or 24 square feet, whichever area is the lesser. The location of such signs shall be restricted to the lot area outside of all required front, side and rear yard areas.
No sign shall be located within a public right-of-way or project horizontally into a public right-of-way except traffic signs or other governmental or neighborhood signs necessary to the public health, safety and welfare.
No sign shall have or consist of any moving, rotating or otherwise animated part or, when permitted to be illuminated, any flashing, blinking, change of intensity or color, fluctuating or otherwise animated light, with the exception of time and temperature information.
In all commercial zoning districts, where a building is divided by party walls or permanent partitions into separate and distinct business areas and each such area is occupied by a different tenant, the site shall be subject to a master sign plan, approved by the Planning Board, as part of the site development plan.
Specific criteria.
All signs, with the exception of window signs, shall be constructed of wood, metal or other durable material as approved by the Zoning Administrator or a duly appointed deputy administrator.
The Zoning Administrator or a duly appointed deputy administrator may require that landscaping be used at the base of a freestanding sign if such landscaping will make the sign more compatible with the surrounding area. Required landscaping may include one or more of the following types of vegetation: ivies, grasses, flowers, shrubs, bushes and small trees.
Abandoned signs. Any sign which once advertised a bona fide business or product or service available for purchase by the public on the premises, which no longer does, so shall be deemed abandoned and must be removed within three days after cessation of the business or cessation of the sale of the products or services from the premises. The Zoning Administrator or a duly appointed deputy administrator shall give written notice to the last owner of record of the real property where the sign is located and the permit holder, if any, at the permit holder's last known address of record, who shall, unless good cause is shown, remove the sign within 30 days from the date of the written notice. If the owner or permit holder takes no action within said time period, The Zoning Administrator or a duly appointed deputy administrator may cause the sign to be removed.
Any sign existing on or after the effective date of this chapter, which no longer identifies an existing business conducted or product or service sold on premises, and which is not approved as part of a valid site plan, shall be removed by the owner of the premises upon which such sign is located. The Zoning Administrator or a duly appointed deputy administrator, upon determining that such sign exists, shall notify the owner of the premises, in writing, to remove said sign within 30 days from the date of such notice. In the event that a lease or contract between the owner of the land and the owner of the sign exists on the date of the violation notice, the owner of the land shall notify the owner of the sign of the notice of removal and direct that the sign be removed. Failure to comply will result in the proper legal action being taken by the Zoning Administrator or a duly appointed deputy administrator.
The Zoning Administrator or a duly appointed deputy administrator may remove any sign which in his or her discretion is in violation of this provision.
Unsafe sign. The Zoning Administrator or a duly appointed deputy administrator may cause any sign that is a source of immediate peril to person or property to be removed immediately and without notice. After such removal, the Zoning Administrator or a duly appointed deputy administrator shall provide written notice that the sign was removed because it was a source of immediate peril to person or property. Such notice shall be provided by certified mail, return receipt requested, to the owner of the sign at the last known address of record and the owner of the land upon which the sign was erected at the last known address of record.
Recovery of cost of removal. At the sole discretion of the Town, the reasonable and necessary costs incurred by the Town for removal of any sign shall be charged against the real property from which the sign was removed by adding that charge to, and making it a part of, the next annual real property tax assessment roll of the Town. Such charges shall be levied and collected at the same time and in the same manner as Town-assessed taxes and shall be paid to the Town Comptroller to be applied in reimbursing the fund from which the costs of sign removal were paid. Prior to charging such assessments, the owners of real property shall be provided written notice at their last known address of record, by certified mail, return receipt requested, of an opportunity to be heard and object before the Town Board to the proposed real property assessment, at a date to be designated in the notice, which shall be no less than 30 days after its mailing.
Signs in public places and upon objects.
No person shall, in public places or upon public objects, paint, mark, or write on or post or otherwise affix any sign to or upon any sidewalk, crosswalk, curb, curbstone, street lamppost, hydrant, tree, shrub, tree stake or guard, railroad trestle, electric light or power or telephone or telegraph or trolley wire pole, or wire appurtenance thereof, or upon any fixture of the fire alarm or police telegraph system or upon a lighting system, bridge, drinking fountain, life buoy, life preserver, board or other lifesaving equipment, street sign or traffic sign or any other similar location.
Any sign found posted or otherwise affixed in any public place or upon any public object contrary to the provisions of this section must be removed within five days after notice of violation by the Zoning Administrator or other duly authorized agents of the Town. The person responsible for any such illegal posting shall be liable for the cost incurred in the removal thereof or $100, whichever is greater. The Zoning Administrator is authorized to effect the collection of said cost.
It shall be presumed that the person or other legal entity named on the handbill or sign, or for whose benefit the handbill or sign will inure, placed such sign upon the public place or object unless evidence clear and convincing is established to the contrary.
Any increase in size or change in the design, style, location, materials, shape, height, or location of a nonconforming sign shall not be permitted. Any nonconforming sign that is damaged or destroyed, for a loss of 50% or more of its value, by fire or other casualty shall not be restored, reconstructed or replaced except by a sign that conforms to the requirements of this chapter.
Unless compensation is provided pursuant to § 88 of the Highway Law, any billboard, which is leased or rented for profit and located in an area zoned other than industrial or manufacturing shall be deemed a nonconforming sign. Pursuant to New York General Municipal Law § 74-C(2), such billboards shall be removed upon written notice sent to the owners of the property at their last known address of record by certified mail, return receipt requested, and the permit holder, if any, at the permit holder's last known address on record by certified mail, return receipt requested, by the Zoning Administrator or a duly appointed deputy administrator in accordance with the schedule below. The years allowed shall run from the date of notice from the Zoning Administrator or a duly appointed deputy administrator.
Fair Market Value on Date of Notice of Removal Requirement
Years Allowed
Under $1,999
$2,000 to $3,999
$4,000 to $5,999
$6,000 to $7,999
$8,000 to $9,999
$10,000 and over
Upon the expiration of the amortization period, if the sign has not been removed, the Zoning Administrator or a duly appointed deputy administrator shall give written notice to the last owner of record of the real property where the sign is located and the permit holder, if any, at the permit holder's last known address of record, that the sign must be removed within 30 days from the date of the written notice. If the owner or permit holder takes no action within said time period, the Zoning Administrator or a duly appointed deputy administrator may cause the sign to be removed, and the cost of removal may be recovered in accordance with this chapter.
Every sign that requires a permit as regulated by this section shall have painted in a conspicuous place thereon, in legible letters and numbers, the date of erection and the sign permit number. Temporary signs shall additionally have noted thereon the date of the first day the sign may be displayed and the date it must be removed.
All signs and components thereof shall be kept in good repair and in safe, neat, clean and attractive condition.
All freestanding signs shall require site plan approval by the Planning Board prior to installation.
In the event of a violation of any of the provisions of this chapter, the Zoning Administrator or a duly appointed deputy administrator shall give written or personal notice, specifying the violation to the named owner of the sign and the owner of the land, to correct said violation or to remove such sign. Correction of violation, by change, repair or removal, etc. shall be performed within 15 days from the date of the notice.
- Any nonrigid material, such as fabric or flexible plastic, that is supported by a frame that is attached to an exterior wall.
- Any visual message on an awning.
- Any off-premises sign which is leased or rented for profit.
- A sign with the capacity of content change by means of manual or remote input.
- Any sign not attached to or part of any building but permanently affixed, by any other means, to the ground. Included are monument and post-and-arm signs.
- The height of a freestanding sign shall be measured vertically from the established average grade directly below the sign or entry level of the building or structure, whichever is lower, to the highest point of the sign, including support structures. Elevation added by artificial beams, mounds or similar forms shall be excluded from the calculation of average grade.
- A sign lighted by or exposed to artificial lighting that shines through a plastic or other translucent or transparent covering. Neon signs are not permitted.
- External light used to illuminate a sign.
- A sign system used to create visual unity among the signs within a site development plan area and to facilitate the compatibility with surrounding establishments and structures. The plan shall include specifications, including but not limited to the following: sign type, style, height, colors, lettering or graphic style, materials, shape, lighting and location on establishment.
- A freestanding sign either with a base affixed to the ground or mounted on short poles no greater than two feet high.
- A sign containing copy which does not promote a business, commodity, service or entertainment.
- A sign of a size or type not permitted in the district in which it is situated or which is improperly located or which is nonconforming in any way.
- A sign which promotes products, services or activities conducted, sold or offered somewhere other than the same premises where the sign is located.
- A sign on its own trailer, wheels, or otherwise designed to be moveable and not permanently affixed to the ground, a building, structure or another sign. Included are signs displayed on parked or moving vehicles or trailers or other motor vehicles where the primary purpose of the vehicle is to promote a product, service, business or other activity. This definition includes a vehicle hanging or displaying a banner sign whose primary purpose is for advertising. This does not apply to signs or lettering on buses, taxis or vehicles operating during the normal course of business.
- A freestanding sign comprised of a vertical post to which a perpendicular arm is attached and from which the sign hangs.
- A sign affixed to trees or other natural vegetation, rocks or utility poles.
- An establishment's principal sign, i.e. the sign which identifies the business to a passerby.
- The face of a building which contains the primary entrance to the establishment.
- A sign that is attached to a building wall or structure that projects horizontally or at a right angle more than nine inches from the face of the building. Such signs shall be securely anchored and shall not swing or move in any manner.
- A temporary sign advertising the sale, lease or rental of a property or premises upon which it is located.
- A sign erected on a roof or extending in height above the main roofline of the building on which the sign is located.
- A sign which communicates accessory information e.g. hours of operation or different products sold.
- The distance from the property line to the nearest part of the applicable building, structure or sign, measured perpendicularly from the property line.
- Any material, structure or device, or part thereof, composed of lettered or pictorial matter displaying an advertisement, announcement, notice or name, and including any declaration, demonstration, display, representation, illustration or insignia used to advertise or promote the interest of any person or business or cause when such is placed in view of the general public.
- Includes all faces of a sign measured as follows:
- A. When any sign is framed or outlined, all of the area of the frame or outlines shall be included.
- B. Sign measurement shall be based upon the entire area of the sign with a single continuous perimeter enclosing the extreme limits of the actual sign surface, not including structural supports, if they are not used for advertising purposes.
- C. The area of a sign consisting of an insignia or other device, but without background, shall be calculated as the smallest possible polygon or circle enclosing the insignia.
- D. The area of a window sign consisting only of letters and symbols affixed to or painted on glass shall be calculated as the smallest possible polygon or circle enclosing all of the letters and symbols.
- Any sign that is displayed only for a specified period of time as per § 153-6 and is not permanently mounted.
- A sign that is painted on or attached directly to the outside wall of a building, with the face of the sign parallel to the wall and having a visible edge or border extending not more than nine inches from the face of the wall.
- A sign erected to direct motorists to subdivisions located within the boundaries of the Town of East Fishkill for the purposes of advertising lots or dwellings for sale.
- A sign visible from a sidewalk, street or other public place, affixed or painted on glass or other window material.
Activities specified by the permit shall be undertaken pursuant to any conditions of the permit and shall be completed according to any schedule set forth in the permit. The approval authority may revoke or suspend a permit if it finds that the applicant has not complied with any of the conditions or limitations set forth in the permit.
The Building Inspector or Zoning Administrator shall have the power to direct a violator to cease violation of this chapter and, with the consultation of the approval authority, satisfactorily restore the affected area within a specified period of time. The exercise of such power may be with or without the imposition of a fine.
Any person who violates, disobeys or disregards any provision of this chapter shall be liable to the people of the Town of East Fishkill for a civil penalty not to exceed $3,000 for every such violation. Each week's continuation of a condition violating this chapter shall be deemed a separate violation. Each offense shall be a separate and distinct offense, and, in the case of a continuing offense, each week's continuance thereof shall be deemed a separate and distinct offense.
In addition to the above civil fine, any person who is found guilty of violating any provision of this chapter shall be, pursuant to the Penal Law, punishable by a fine of not less than: for a first offense, $100; for a second offense, $200; and for a third offense, not more than $1,000. For a fourth and each subsequent conviction, the violator shall be guilty of a misdemeanor, punishable by a fine of not less than $1,000 nor more than $2,000 or a term of imprisonment up to 15 days, or both. Each offense shall be a separate and distinct offense, and, in the case of a continuing offense, each week's continuance thereof shall be deemed a separate and distinct offense.
In addition to the above civil and criminal penalties, the Town Board and Building Inspector or Zoning Administrator, with the advice and consent of the Town Attorney, shall have the right to seek equitable relief to restrain and/or remedy.

subset: commoncrawl


text:
- The network layer i.e., the third layer of the OSI model is responsible for facilitating the exchange of the individual information or data pieces between hosts over the network.
- This exchange only takes place between the end devices that are identified.
- For accomplishing this task, 4 processes are used by the network layer and these are:
Ø Addressing
Ø Encapsulation
Ø Routing
Ø Decapsulation
In this article we focus up on the design issues of the network layer.
- For accomplishing this task, the network layer also need s to have knowledge about the communication subnet's topology and select the appropriate routes through it.
- Another thing that the network layer needs to take care of is to select only those routers that do not overload the other routers and the communication lines while leaving the other lines and router in an idle state.
Below mentioned are some of the major issues with the network layer design:
- Services provided to the layer 4 i.e., the transport layer.
- Implementation of the services that are connection oriented.
- Store – and - forward packet switching
- Implementation of the services that are not connection oriented.
- Comparison of the data-gram sub-nets and the virtual circuits.
- The sender host sends the packet to the router that is nearest to it either over a point-to-point carrier link or LAN.
- The packet is stored until its complete arrival for the verification of the check sum.
- Once verified, the packet is then transmitted to the next intermediate router.
- This process continues till the packet has reached its destination.
- This mechanism is termed as the store and forward packet switching.
The services that are provided to the transport layer are designed based up on the following goals:
- They should be independent of the router technology.
- Shielding from the type, number and topology of the routers must be provided to the transport layer.
- The network addresses that are provided to the transport layer must exhibit a uniform numbering plan irrespective of whether it's a LAN or a WAN.
Now based up on the type of services that are offered, there is a possibility for two different organizations.
Offered service is Connection-less:
- The packets are individually introduced in to the sub-net and the routing of the packets is done independently of each other.
- It does not require any advance set up.
- The sub-net is referred to as the data gram sub-net and the packets are called data-grams.
Offered service is connection-oriented:
- In this case the router between the source and the destination must be established prior to the beginning of the transmission of the packets.
- Here, the connection is termed as the virtual circuit and subnet as the "virtual circuit subnet" or simply VC subnet.
- Choosing a new router every time is a thing to be avoided and this is the basic idea behind the use of the virtual circuits.
- Whenever we establish a connection, a route has to be selected from source to destination.
- This is counted as a part of the connection setup only.
- This route is saved in the routers tables that are managed by the routers and is then used by the flowing traffic.
- On the release of connection, the VC is automatically terminated.
- In case of the connection oriented service, an identifier is contained in each packet which tells the virtual circuit to which it belongs.
- In data-gram sub-net circuit setup is not required whereas it is required in the VC circuit.
- The state info is not held by the routers in the data gram subnet whereas router table space is required for each VC for each connection.


text:
The Ministry of Megapolis and Western Development with other related agencies will introduce a new bus priority lane on Parliament Road from today, to reduce traffic congestion in Colombo.
Through the new trial project, the government hopes to prioritize developing the public transport system as a short-term strategy to curb traffic congestion in Colombo.
The priority bus lane will be put in place for seven days on a trial basis, the Minister of Megapolis and Western Development, Patali Champika Ranawaka said, introducing the new project.
He said the relevant authorities will look into introducing the widely accepted Bus Rapid Transit (BRT) system in the future if this trial is successful.
The bus lane stretching one kilometre from Rajagiriya junction to the Borella Ayurveda junction along Cotta Road and Sri Jayawardenepura Mawatha will see private and Sri Lanka Transport Board (SLTB) buses being given precedence with a dedicated lane and priority at traffic lights as well pedestrian crossings where private vehicles will be expected to give way to public transport vehicles.
According to Deputy Director of Traffic Management Unit of the Road Development Authority, Dr. Saman J. Widanapathiranage, a corner bus way has been designed for the task with around 13 bus routes such as the 144, 150, 153, 170, 171, 176, 174 among other major routes are expected to take part in the pilot project.
Widanapathiranage said steps have been taken to ensure trouble-free transit for passengers. "While buses will be given priority, we hope to ensure that travellers in private vehicles will not be inconvenienced either," he said, adding that he hopes the new pilot program will shed light on possible issues to resolve them in future implementation.
Meanwhile, Minister Ranawaka urged the public, specially private vehicle users to bear with the new plan while adding that such trials are needed to implement policies and plans to develop Sri Lanka's transport system.
The government is also expected to introduce new and comfortable air conditioned buses, reliable time tables, e-ticketing services and better training for public passenger service providers to ensure road discipline, to improve the public transport service.
According to the Minister, only 50 per cent of the population today use public transport and the increasing use of private vehicles has resulted in the current traffic congestion.


text:
Key Account Management. Technical Centers. Future. Partnerships. Perfection
- Clarissa Nelson
- 3 years ago
- Views:
1 Annual Report 2007 Wacker Chemie AG Our Customer Focus
2 1 Our Customer Focus Intro Key Account Management Partnerships Perfection Technical Centers Future PRODUCTS FOR MEDICAL APPLICATIONS The wide-ranging properties of silicone rubber make it virtually indispensable for many applications in the healthcare sector. Silicone elastomers from WACKER offer outstanding flexibility, transparency and biocompatibility, as well as good resistance to temperature extremes and radiation. Thanks to their excellent properties and highly reliable long-term functionality, they are used in medical tubing.
3 Key Figures Wacker At A Glance Change in % Results / Return Sales million 3, , EBITDA million 1, EBIT million Net income million Earnings per share ROCE % Balance Sheet / Cash Flow Total assets million 3, , Equity million 1, , Equity ratio % Capital expenditures (incl. financial assets) million Depreciation (incl. financial assets) million Net cash flow million Research and development Research and development expenses million Employees Personnel expenses million 1, Employees (December 31) No. 15,044 14, THE MOST SUCCESSFUL YEAR IN WACKER S HISTORY SALES AND EARNINGS SET NEW RECORDS MAJOR INVESTMENTS IN NEW PRODUCTION CAPACITY
4 Mission / Vision / Key Figures MISSION WACKER is a leader in the chemical and semiconductor sectors, pushing ahead with technical INNOVATIONS and the development of new products for the world s key industries. In this way, the company helps improve people s lives. WACKER is organized as a group of independently operating units with extensive RESPONSIbility under one strong roof this provides the necessary flexibility and resolve. Every Thing we do is conducive to global networking and cultural integration. VISION The chemical industry makes a vital, long-term CONTRIbution to global progress and SUSTAIN Able development. Future SOCIAL and economic success will rest more than ever on worldwide collabo RATION and interconnected COMPETEN CIES. Thus, the best way of mastering today s and tomorrow s Challenges is through flexible and specialized units that can also profit from the opportunities.
5 0 CONTENT 1 stock 37 CONTENT WACKER stock 1 Management Report Group Management WACKER products The most important starting materials for our products WACKER s five business divisions The WACKER Group Efficient and clean our highly integrated production system WACKER s competitive status Expansion of our global supply chain Integrated production system Legal and economic factors New EU chemical policy "REACH" WACKER s strategy Business success Organization Value-based management Group planning and management 1 Management Report Business Development 53 Underlying conditions general economic and chemical sector developments Profitability Assets Financial position Segments Regions Further information Risk and opportunity report 1 Management Report Supplementary Report and Outlook Supplementary report Outlook 1 Financial Statements Income statement Balance sheet Statement of cash flows Statement of changes in equity Segment information by division Segment information by region Notes Supervisory Board, Executive Board, Divisions Report of the Supervisory Board Corporate Governance Compensation report Auditor`s report Glossary WACKER sites Index
6 KEY Figures Wacker at a glance Change in % Results / Return Sales million 3, , EBITDA million 1, EBIT million Net income million Earnings per share ROCE % Balance Sheet / Cash Flow Total assets million 3, , Equity million 1, , Equity ratio % Capital expenditures (incl. financial assets) million Depreciation (incl. financial assets) million Net cash flow million Research and development Research and development expenses million Employees Personnel expenses million 1, Employees (December 31) No. 15,044 14,
7 WACKER has a long and rich tradition. For 93 years now, we ve succeeded in markets by offering customers the products they need for their own success. Time and again, we accepted and mastered every challenge we ve faced without ever forsaking our traditional roots. Thus, continuity is one of WACKER s great strengths. What makes our 93rd year so special is that it was the best in the Group s history. WACKER s 2007 sales and EBTDA set new records. Sales climbed 13.3 % to 3.8 billion and EBITDA reached the 1 billion mark for the first time ever. We reached or surpassed all of our quantitative goals in fiscal Although our success surely benefited from the vibrant economy, other factors were involved, too. Most of WACKER s success was, in fact, due to its own efforts. Despite the positive business environment, it is often forgotten that underlying economic conditions became more difficult in After all, the strong euro and higher energy and raw-material costs didn t make life any easier for us. Nevertheless, we believe we mastered the related challenges quite well. Today, we are a world-class performer in terms of both productivity and cost optimization. A further key success factor is our product
8 portfolio. WACKER s products are ideally suited for leveraging future growth trends worldwide. Over the past years, we have significantly boosted our global presence underscored by a very impressive figure: 80 % of Group sales are now international in origin. Production capacity expansion is a part of our growth strategy. Thus, it comes as no surprise that our investment volumes have reached a new dimension. The WACKER Group has invested a record-breaking 700 million in new production facilities and financial investments. Although we are implementing numerous construction projects at different production sites simultaneously, we were able to meet our ambitious timetables sometimes even finishing ahead of schedule. In light of these facilities complexity, this is a notable accomplishment. In addition to operations and expansion of production capacities, we successfully concluded deals involving two projects that we believe will open up new prospects for our growth strategy. In the future, WACKER will jointly manufacture solar wafers with SCHOTT Solar in Jena, Germany. What does this step mean for WACKER? Our joint venture with SCHOTT boosts our share of value added during the solar-cell and solar-wafer production process. As a well-established semiconductor-wafer manufacturer, we have extensive experience that we can profitably apply to another sector. Our aim is to make the new company one of the world s largest producers of solar wafers.
9 The second key project is expansion of our polymers business. At the end of fiscal 2007, we acquired the majority shares held by our long-term partner, Air Products, in two JVs that we had jointly operated for ten years. Thanks to this acquisition, we expect a series of strategic benefits for our global constructionpolymers business. These include backward integration at U.S. and Asian dispersion plants, as well as supply-chain expansion outside the eurozone. Our acquisition will make a major contribution toward boosting annual sales at WACKER POLYMERS to around 1 billion. Of course, we intend to have our shareholders appropriately participate in our success last year. This is why we will propose a dividend of 2.25 as well as a special bonus of 0.75 at our Annual Shareholder Meeting in May The base dividend is oriented toward our aim of distributing at least 25 %. Moreover, we allow shareholders to participate in our outstanding results via a special bonus. Combined, these dividend components equal a payout ratio of 35.3 % in relation to net income. What does fiscal 2008 have in store for us? One key challenge will be integrating the two companies acquired from Air Products into the WACKER Group as soon as possible. We will do everything we can to quickly and efficiently complete the process as smoothly as possible. Another major challenge will be the problem-free commissioning of numerous production facilities in These include the above-mentioned solar-wafer plant in Jena and the new wafer fab for 300 mm
10 silicon wafers in Singapore (which we will operate jointly with Samsung) in the first half of 2008, as well as the 300 mm silicon wafer production facility at the Burghausen site. There, we intend to produce 135,000 wafers per month (an increase of 60,000) starting in Q In China, two additional facilities are coming on stream: a spray-dryer for production of dispersible polymer powder at our Nanjing site with a nominal capacity of 30 kt and a facility to manufacture pyrogenic silica at Zhangjiagang. We are confident that our long-term Group strategy will continue to pay off. For 2008, we have set ourselves ambitious, yet achievable goals. Despite the real-estate-market and related financial crises in the USA, which will probably put a break on the global economy, our growth prospects are still outstanding. The challenges we face include the strong euro and high energy and raw-material costs. I would like to close on a personal note. Next year, my Executive Board colleague, Dr. Rudolf Staudigl, will be reporting on fiscal 2008 and the company s future prospects. We already announced this key personnel change in the company s management back in December I have worked closely with Rudolf Staudigl for over ten years now. He knows the company better than anyone else and played a major role in shaping Wacker Chemie AG s strategic realignment. I am convinced that he will decisively follow our charted course. With this step, we have ensured continuity in the company s management and acted in accordance with the principles I mentioned above.
11 I intend to use my expertise for the company in a new role and to do everything I can to keep WACKER on its successful course. At Wacker Chemie AG s Annual Shareholder Meeting on May 8, I will run for the Supervisory Board and seek its chairmanship. I would like to thank WACKER s employees, customers, suppliers and shareholders for their trust during my term as CEO. Above all, our employees commitment and efforts played a key role in WACKER s success, not just last year but in prior years as well. They deserve my greatest respect and recognition. WACKER is well-positioned to continue growing and shaping the future and we intend to decisively seize and leverage this opportunity. Dr. Peter-Alexander Wacker President & CEO of Wacker Chemie AG Munich, Germany March 2008
12 * Executive Board DR. Joachim Rauhut Auguste Willems DR. Peter-Alexander Wacker Dr. Rudolf Staudigl PRESIDENt & CEO Corporate Accounting Corporate Controlling Corporate Finance Information Technology Tax Procurement & Logistics Region: Europe WACKER POLYMERS WACKER FINE CHEMICALS Corporate Engineering Sales & Distribution Region: The Americas SILTRONIC WACKER POLYSILICON Executive Personnel Corporate Development Corporate Communications Corporate Auditing Legal Affairs Investor Relations WACKER SILICONES Human Resources (Personnel Director) Site Management Environment, Chemicals, Safety Corporate R&D Intellectual Property Region: Asia
13 Dr. Joachim Rauhut Dr. Peter-Alexander Wacker Auguste Willems Dr. Rudolf Staudigl
15 Intro Our Customer Focus: We serve a wide diversity of customers ranging from the automotive, electronics, construction, consumer goods and medical technology industries. Regardless of their sector and national or international scope, they are all of equal importance to us: namely vital. After all, customers play a major part in making WACKER so successful. This Annual Report examines our customer focus and via four themes illustrates our understanding of customer accessibility, service, orientation and satisfaction. Also provided are insights into our collaborative approach. WACKER focuses on direct, personal contacts and strives to reliably provide products and services, as well as to create added value and engender trust via innovations and customized solutions. The more we succeed at this, the better we can grow along with our customers and understand them regardless of their location on the globe. This should be no surprise in light of our over 5,000 customer relationships worldwide.
16 Subject: Key ACCOUNT Management 10 Key Account Management Subject: key account management for Building strong customer Loyalty 01 Person: Dr. Peter Neumann, president and key account manager of WACKER s Swiss subsidiary 02 Location: Basel, Switzerland 03 philosophy: A well-functioning key account process opens up new and significantly greater business opportunities for customers and suppliers alike
17 Wacker Chemie AG ANNUAL Report Trust is important to both sides of the customer relationship: Dr. Peter Neumann (left, key account manager at WACKER) and Bruno Fritsche (head of Sika s Industry business unit).
18 Subject: Key ACCOUNT Management 12 Report About a dozen of WACKER s customers are distinguished by their global orientation, sales volumes and market strength, and they are all serviced from one source. Key account management has existed at WACKER since the year Its goal is to guide customer strategies and processes so that together they develop new products and open new markets. How WACKER interprets this (and its resulting advantages for both sides) is evidenced by the example of Sika, the Swiss construction chemical manufacturer. Peter Neumann leans back and relaxes. Sika and WACKER? Without exaggerating, that is a success story. Neumann knows what he s talking about. As key account manager, he has been supporting Sika for the last seven years. At first, the business relationship with the Swiss construction chemical manufacturer was comparable to a small path. Together, our teams have built this small path into a six-lane highway, he says. The figures document this. Within five years, WACKER was able to increase sales to Sika sevenfold. But there s a lot more hidden behind this number. First of all, an inherent readiness for openness and honesty with another was prevalent on both sides. Key account management can only be implemented successfully when each knows as much as possible about the other, understands the expectations, and thinks long-term. This is a continual process, in which the individual steps must be constantly monitored. Sika s expectations of WACKER were very high, Peter Neumann recalls. They ranged from coordinated global-delivery processes to collaborative development of new products. We accepted these challenges from the beginning. WACKER has implemented key account management consistently and applied all knowledge, experience, and organizational structures that could possibly be useful for deepening the customer relationship: starting with market analyses, through to an integrated project management, and including professional project controlling that keeps the customer up to date at all times. In addition, the constant exchange of information eventually led to harnessing of chemical-development expertise into new applications. Joint workshops made clear that Sika could bolster its reputation by introducing new specialty products to the market. WACKER researched in its labs and eventually presented product solutions that corre-
19 Wacker Chemie AG ANNUAL Report Pyrogenic silica from WACKER is processed by Sika into polyurethane adhesives. sponded to Sika s requirements in its fields of sealing, bonding, coatings and mortars. This convinced Sika and many of its worldwide customers, too. Initially, WACKER supplied Sika branch offices in eight countries; today, there are more than 30. And the number is rising. We ve succeeded not only in the raw materials business, but also in collaboratively developing new products and opening new markets. It was a real win-win situation for both sides. In addition to professional support, in Neumann s opinion, other factors were also critical for the success. These are often the underestimated soft factors such as trust, understanding and reliability as well as good chemistry, which is also responsible for emotional and personal interactions between customers and suppliers. His credo is: Without trust and reliability, nothing works. Our key account managers thus play an important role in WACKER s relationships with customers by being not only their most important contact partners, but also dedicated spokespersons for customers interests in the WACKER organization. Behind the scenes, they direct a multifunctional team that cares for customers worldwide, and coor - dinates the relationships between WACKER s business units and business teams. Finally, they see to it that every customer problem, no matter where in the world, is solved rapidly, without friction losses. At Sika, it has functioned well so far. Whereas most relationships experience more crises the longer the partnership lasts, it is just the opposite in the customer relationship between Sika and WACKER. The longer we re together, the better it works. And Peter Neumann must know what he s talking about he was there from the beginning.
20 Subject: Key ACCOUNT Management 14 Headquartered in Switzerland at home throughout the world: Sika s production building in Zurich.
21 Wacker Chemie AG ANNUAL Report Benefit For the Customer: o A central contact partner for all business processes o Building up worldwide business through on-site professional development o o Creating new sales opportunities through collaborative development of new products strong integration of customers and suppliers simplifies business processes and saves time and costs o Trustful business relationships that are designed for the long term 05 Prospects: Sika will expand its worldwide business in coming years to additional countries, with WACKER as a close partner. Prospects
22 SUBJECT: Creating customer benefits through partnerships 16 Partnerships SUBJECT: creating customer benefits through partnerships 01 Person: Axel Schmidt, Managing director WACKER SCHOTT Solar GMBH 02 LOCATION: Jena, Germany 03 philosophy: An innovative product, longevity and trustful partnerships with customers are the best levers in the market
23 Wacker Chemie AG ANNUAL Report Now a construction site, but by May 2008, solar wafers will be produced here on 7,560 m².
24 SUBJECT: Creating customer benefits through partnerships 18 Report The electricity market is changing. Renewable and clean energy sources such as photovoltaics are becoming ever more important. Clever minds are something of a tradition in Jena, Germany. More than 120 years ago, the university campus in Saaletal grew to become the optical industry s center and emerged as one of Germany s key industrial locations. Three brilliant scientists and entrepreneurs deserve thanks for this: with a sense of excitement about the future, Otto Schott, Ernst Abbe and Carl Zeiss jointly founded the SCHOTT & Genossen glass factory in Jena. That excitement has carried forward into the present as gravel trucks roll one after another over the streets of the site. 3,500 cubic meters of reinforced concrete have already been constructed. In three shifts, 120 construction workers are building a new factory from the ground up. Axel Schmidt s office simply breathes history: the brick building in which the managing director of WACKER SCHOTT Solar GmbH works is 111 years old and even the office furniture looks somewhat antiquated. This outward image doesn t really fit the task he took on seven months ago in Jena. He is working on the future. 400 meters from his office, concrete walls are rising up and siding is being installed. Here, WACKER SCHOTT Solar GmbH s new production building is taking shape, where solar wafers are to be produced for customers in the photovoltaics industry. History repeats: just like 120 years ago when the entrepreneurs Zeiss and Schott joined forces, the two companies WACKER and SCHOTT merged in July 2007 to deliver highquality solar wafers to customers at firm, agreed-upon prices. For Axel Schmidt, it is very important that future customers benefit from this partnership. Where are the advantages for customers? WACKER and SCHOTT are combining their joint expertise and closing the value-creation chain. One delivers the basic material, the other refines it, he says. Customers are thus assured of obtaining top quality solar wafers at all times. This commitment, when hyperpure polysilicon is in short supply, is worth its weight in gold. The solar industry s production bottleneck will last some time. Schmidt is already thinking one step ahead. Our strategy is set for the long term, he says. The world is standing on the threshold of a new energy age. Traditional resources such as oil and gas are becoming increasingly more expensive. Coal pollutes the environment. The cleanest form of electricity production is photovoltaics. We want to help this energy source reach maturity by building up a large, functioning market with stable, permanent growth, and characterized
25 Wacker Chemie AG ANNUAL Report Closed value-creation chains: from basic raw material to solar wafers. by long-lasting customer relationships. The hurdle to achieving this is the cost of generating solar power. Photovoltaics are even subsidized by many governments, yet conventional energy sources still have a cost advantage, at least where the sun doesn t shine long and intensively. In California, the cost per kilowatt hour of solar power is nearly competitive with other energy sources. In this quest, WACKER SCHOTT Solar can contribute substantially, and is focused on customer needs. Thinner wafers and improved surface structures are, two goals that are being worked on intensively. Our aim is to reduce production costs through product innovations and process optimization, and to increase the efficiency of solar installations. Axel Schmidt is convinced that the so-called end users, i.e. homeowners, will also benefit from this. Through higher performance, solar installations will become cheaper to acquire. duction of solar wafers. Customers thus receive a qualitatively high-value product. With an initial capacity of 100 megawatts, production only begins in May Yet WACKER SCHOTT Solar has already signed and sealed two customer contracts. Interest in working with us is great. We are talking to possible customers around the world, and another contract will be concluded in a few weeks. By 2012, annual capacity should reach 1 gigawatt. This means the outlook is sunny for WACKER SCHOTT Solar and its customers. The conditions for WACKER SCHOTT Solar to be able to meet these customer expectations are good. WACKER has enormous expertise in the production of wafers. The company has been producing silicon wafers for the semiconductor industry for more than 40 years. Whether it involves production processes, logistics, or product specifications, all this knowledge can be called upon and directed toward the pro-
26 SUBJECT: Creating customer benefits through partnerships 20 Axel Schmidt (who has served WACKER for 14 years and WACKER SCHOTT Solar in Jena for seven months now) and his colleague, Dr. Patrick Markschläger of SCHOTT, are responsible for business development.
27 Wacker Chemie AG ANNUAL Report Benefit For the Customer: o product innovations and process optimization reduce production costs and increase the efficiency of solar installations o o o Delivery of top-quality solar wafers Dependable supply of solar wafers lower cost of solar power creates new layers of customers 05 Prospects: WACKER SCHOTT Solar will contribute significantly to lowering the cost of solargenerated power through its expertise and product innovations, and thereby make solar power competitive with conventional energy sources. Prospects
28 SUBJECT: Customer relationships driven by perfection 22 Perfection SUBJECT: Customer Relationships driven by perfection 01 Person: Dr. Volker Braetsch, Head of Strategic Marketing and Product Management at Siltronic 02 location: Burghausen, Freiberg, Germany; Hikari, Japan; Portland, USA; Singapore 03 philosophy: Keep On Improving and Never Stand Still
29 Wacker Chemie AG ANNUAL REPORT No time to rest. Dr. Volker Braetsch, Siltronic s head of Strategic Marketing and Product Management, knows that his customers only want the best. Adequate is definitely not enough.
30 SUBJECT: Customer relationships driven by perfection 24 Interview WACKER Siltronic is one of the leading monocrystalline silicon wafer producers. What special qualities help you form customer relationships so successfully? If there s anyone who understands the semiconductor market and customers, then it s Dr. Volker Braetsch. He s been on the road in this business for over 20 years; an old hand at the game, so to speak. The fact that the semiconductor industry works differently from other industries was summed up beautifully in the book Only the Paranoid Survive by Andy Grove, former head of the leading chip manufacturer Intel: there s no such thing as good enough. Without this extreme, all-consuming obsession for continuous improvement, no one could be capable of the unimaginable perfection that is essential to success in this business. Dr. Volker Braetsch must have plenty of that, since he s not only Head of Strategic Marketing and Product Management at Siltronic, but, as President of the Silicon Manufacturing Group, also a spokesman for the worldwide wafer industry. Dr. Braetsch, how do you win over your customers? Dr. Braetsch: Through perfection. To give you an idea of the degree of purity we work with: Throw two sugar cubes into Lake Constance that s about 48 km 3 of water. You can be certain that we would taste them. And, I guarantee that our customers would, too. We are all driven by perfection. Fortunately, we are so good and reliable that we have become established despite the consolidation in the industry. There is only a handful of other companies worldwide who produce these demanding 300 mm wafers. But a production-driven mentality cannot be your only argument for winning customers. How about speed? The semiconductor industry talks about calculating in dog years. This means that, to stay competitive, developments that would normally take seven years must be pushed through in only one year. Dr. Braetsch: Obviously, we must keep up in terms of speed. And, naturally, in terms of price pressure, too. Our goal is therefore to organize ourselves efficiently and continually scrutinize all our processes so that we are still cost effective even when working below capacity. That is essential for a favorable price negotiating position with our customers. After all there aren t very many players in the semiconductor industry. Is it true that The customer is not king, but emperor? Dr. Braetsch: Yes, that sums it up. Customers are extremely demanding. We can convince them of our products because we involve customers closely in our product development process. Here, researchers who know where they want to go meet with researchers who know precisely how that can be realized. An extremely satisfactory situation. Dr. Braetsch: Oh, yes, especially in terms of customer loyalty. Our customers are closely involved when we adapt our
31 Wacker Chemie AG ANNUAL REPORT Highly modern production facilities, like here in Freiberg, offer outstanding process efficiency and quality. wafers to their individual specifications. There are almost 300 parameters that we can influence. Changing just one, however slightly, affects many others. We have to think in four dimensions. Another advantage is that we always insist on dealing proactively. We try to understand the customer s process chain. This way, for example, we are able to produce a wafer so thin that customers no longer need to grind it to their desired dimensions after applying their design. That way, we save them a production step, but also material. This close cooperation allows us to build not only technical confidence in our company, but also personal trust. This is the home stretch, and it is also the decisive step. You have to run this home stretch everywhere in the world. That means your employees encounter the most diverse mentalities, customs and mind sets. Does this present a problem for customer relationships? Dr. Braetsch: No, far from it. We see this as another way of differentiating ourselves from the competition. The keyword is cultural sensitivity. This is by no means a minor issue for our company. We want to know how other cultures think and feel in order to be able to understand our customers better. We also expect our employees to show this sensitivity. And we encourage it. At Siltronic, we measure foreign experience not in weeks, but half-years at least. This strategy helps us a lot in our customer relationships. and surely also in partnerships? A Siltronic joint venture is currently starting to produce a new 300 mm wafer in Singapore. Your partner, Samsung, is Korean Dr. Braetsch: and our customers who will be supplied from there are customers all over the world. And we have a local presence everywhere. So, to sum up: the most important feature for establishing and maintaining customer relationships is perfection. That means providing a flawless product, where the customer has participated in the fine tuning. In addition, reliability, speed, price, customer proximity, and a marked cultural sensitivity. Are there any other secrets? Dr. Braetsch: No, there are no secrets at all. There is only the knowledge that, in spite of the high quality and many other features that we must provide, we cannot rest on our laurels. In the semiconductor industry, you really have to earn your accolades. That s the reality and that is what we confront successfully, as our financial figures show. Do you always have to swim upstream? Dr. Braetsch: Let me give you a better metaphor: We must keep on improving, and never stand still.
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text:
Comradehunt: Damn it, it did that thing where I write a reply and click post reply, and instead it goes back to the forum homepage. Wish I knew why it did that. Keep wasting time writing replies and they get deleted. I try to copy text to clipboard before submitting but sometimes, like this time, I forget.
I can't see to reproduce this problem. Have another discussion going on.
Comradehunt: So changing from VF to Telecom broadband or vice versa, means that (any) website visited will have no clue who you are, there will be no other form of ID that gives the game away you are in fact the same person?
In this scenario do the cookies obtained during previous ISP still work, or will they be replaced with new ones and passwords, etc need to be entered again?
Cookies are stored on your PC and mostly not related to which ISP you use.