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Logo Essays & Research Papers
Best Logo Essays
Importance of Logo - 5207 Words
Importance Of Logo For Company Success Introduction Background Nowadays we think that in Georgia there is time for small businesses to prosper and for these reason marketing and in concrete brand management is getting more and more popular. We as a beginner in this sphere think that powerful branding for a new company is crucial and we want to discuss about one of its part, that is logotype. Problem Discussion As I above mentioned, for a new company, standing out is one of the...
5,207 Words | 15 Pages
Use of Symbols in Logos - 1164 Words
Use of Symbols in logos – The primary task of logo is to render brand recognition to the company it represents. As such the text based logos do the maximum justice to the start up companies by giving them a unique identity of their own. Does that mean we should avoid the symbolic logos altogether? Not actually—-the symbolic logos also have their own role to play, but elsewhere. Let's check the benefits of symbolic logos. Before weighing up the pros and cons of the use of symbols in logo,...
1,164 Words | 3 Pages
Effective Logo Design - 3705 Words
* * Books * Library * Events * Job Board * RSS * Facebook * Twitter * Newsletter * Coding * CSS * HTML * JavaScript * Techniques * Design * Web Design * Typography * Inspiration * Business * Mobile * Responsive * iPhone & iPad * Android * Design Patterns * Graphics * Photoshop * Illustrator * Wallpapers * Freebies * UX Design...
3,705 Words | 17 Pages
How to Design a Logo - 591 Words
HOW TO DESIGN A LOGO You know a great logo when you see one but you would like to know how to properly design one. A word of caution if you're thinking about going the "do it yourself" route in designing your own logo. It is one thing to read and understand the elements or principles of good design, but applying them appropriately is another matter. The explosion in software development has flooded the market with a wide variety of programs that will enable you to design your own identity....
591 Words | 2 Pages
All Logo Essays
Apple Logo Paper - 648 Words
Apple Logo Paper Trudy Swearingen Visual Literacy in Business Ray Schafer August 15, 2010 The Apple icon is probably one of the most recognizable logos I can recall. From the rainbow colored version designed by Rob Janoff and implemented in 1976, to the slick silver monochromatic version used today, it clearly conveys the Apple brand without so much as a word spoken about it. With simplicity of design, lack of mentioning the company name in print, its underlying message of...
648 Words | 3 Pages
What Makes a Good Logo
"What makes a good logo"? Discuss and comment on this topic. Give examples where necessary to illustrate your comments using key words There is many ways to make a good logo. A good logo is simple, memorable and timeless etc. A good logo has to be easy to read and comprehend. It has to look good on everything from a business card to a humungous billboard. This means it will also be scalable. It has to be memorable. An effective logo needs to be memorable and it is achieved by having a...
260 Words | 1 Page
Volkswagen Logo History - 2089 Words
The Volkswagen logo is a household image that is known on an international level. In over seventy years, the logo has not changed a great deal and has stood the test of time. What most people do not know how ever is it's lush history dating back to Hitler's reign to current day with law suits debating the original creator of the logo. In short, the Volkswagen logo is memorable, scalable, and effective without color. In addition to discussing the evolution of its design, what makes a good logo,...
2,089 Words | 6 Pages
1st Logo Summary - 587 Words
James Holt 2/17/15 Digital Art 101 Professor Hanaoka Logo 1 Summary For our first project in class, we were told to make a creative design that represents our university. Being that our mascot is the pueo and the project's criteria included using the letters, (UHWO), along with a unique achievement that our university strives for, I needed to think of a logo that would standout throughout all aspects. Taking about 2-3 days, I finally was able to sketch out an outline that soon became my...
587 Words | 2 Pages
Wrk on Logos and Rangoli - 398 Words
Logo mein TWIST ! Logo mein TWIST is a rangoli making competition. * Participants have to make a rangoli of a logo of a corporate company * The participants will get the corporate logo on the spot * While making the the rangoli the participants are required to copy the design of the logo, but to have to make a change or a twist in the color combination of the logo given. RULES AND REGULATIONS 1. Particpants can use the following to make the rangoli Colors, flowers,colored...
398 Words | 2 Pages
Logos O Indian Companies
Company Logos and their Meanings Ever wondered what company logos mean and whats the significance behind them? Wonder no more! You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep. Am not sure how many of you have noticed a hidden symbol in the Federal Express logo. Yeah, I am talking about the 'arrow' that you can see between the E...
667 Words | 3 Pages
Rebranding: Logo and Company - 1293 Words
1. Executive Summary: This is a feasibility report which is following up the rebranding proposal. The Rebranding Proposal was used to make the company consider updating the company Nintendo's current look, as to stay in league with company competition and boost business growth. This next report will deal with the research into methods of rebranding and alternatives to what I have had suggested in the proposal. The purpose of this report is to: • Demonstrate my research in the area • Ensure...
1,293 Words | 5 Pages
The Importance of Good Logo Design
The importance of good logo design By Paul Turner Logo design is everywhere. It is the key element for any company's corporate identity. It is important that as a company they ensure that the logo that is representing them is effectively designed so that people can easily identify and relate the logo to the company. If a logo is poorly designed, it can have a negative effect on the company it is speaking for. Bad logo design is one of the main causes of new business' failing every year...
2,142 Words | 5 Pages
An Exploration Of Impact Of Logo Redesi
Global Journal of Finance and Management. ISSN 0975-6477 Volume 6, Number 3 (2014), pp. 209-216 © Research India Publications http://www.ripublication.com An Exploration of Impact of Logo Redesign on Brand Image Navita Mahajan Amity International Business School, Amity University, Noida, Uttar Pradesh, India Abstract The simplicity in an abstract logo design makes it easy to reproduce whatever format it may require. The complexity in its message makes it appealing to customers and balancing...
2,004 Words | 8 Pages
Branding Logo Redesign - 1525 Words
TABLE OF CONTENTS 1.0.Introduction......................................................................1 2.0.Objectives..........................................................................1 3.0.Literature Review...............................................................1-2 4.0.Resarch Design...................................................................2-4 4.1.Data Source &...
1,525 Words | 6 Pages
Body Shop re logo design
Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1,200 products, including cosmetics e.g. Make - up 2,500 franchised stores in 61 countries Founded by Anita Roddick and is part owned L'Oréal. Brand Essence: "Creating a comprehensive Range of Naturally-inspired personal care products that offer performance, indulgence and great value." Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD...
251 Words | 3 Pages
Learning Logo Design from Fast Food Restaurants
Learning Logo Design from Fast Food Restaurants All of us have at least one fast food restaurant where we have eaten at regularly for many years. Just the sight of the logo of our favorite fast food joint is enough to draw forth feelings of happiness and to make us sentimental. So what do you think makes the logo of fast food establishments powerful and highly effective? Let's look into the logos of a few famous restaurants. Your logo doesn't have to be witty all the time. As...
743 Words | 3 Pages
Perception of Logo Change: Its Impact on Companies and Customers Behavior. the Case of Microsoft and Gap
PERCEPTION OF LOGO CHANGE: ITS IMPACT ON COMPANIES AND CUSTOMERS BEHAVIOR. THE CASE OF MICROSOFT AND GAP 12 Table of contents INTRODUCTION ...................................................................................................................... 3 I)THE PERCEPTION OF LOGO FOR THE COMPANY ....................................................... 3 1)The visual identity of a brand logo origin ....................................................................... 3 2)The...
6,835 Words | 18 Pages
The Challenges to Bring Petronas Logo as a Corporate Identity Into Global Market
Introduction Difficult to classify as a separate sub function, an organization's identity and image strategy is the most critical part of any corporate communication function. Image is the corporation as seen through the eyes of its constituencies. An organization can have different images with different constituencies. Image is a reflection of an organization's identity. While image can vary among constituencies, identity needs to be consistent. Identity consists of a company's defining...
4,124 Words | 14 Pages
branding - 295 Words
BRANDING THE IDENTITY STRATEGY A BRAND'S IDENTIF IS ITS PRIMARY SORUCE OF IDENTIFICATION, BUT IT IS ALSO THE SOURCE OF A CONSUMER'S ASSOCITIONS, WHICH ARE THE LINKS BETWEEN CORE VALUES AND THE BRAND. THESE CAN BE POSITIVE OR NEGATIVE, AND THE WAY TO HELP CONTROL THOSE ASSOCIATIONS – THE IMAGE – IS TO CAREFULLY MANAGE IDENTITY STRATEGYS. To help develop or enhance a brand's identity, a company must engage in appropriate research – from perceptual research with consumers (if developing a...
295 Words | 1 Page
Nike SWOT - 458 Words
STRENGTHS Brand image. Nike has developed a very strong brand recognition through its "Swoosh" logo and slogan, "Just Do It." Strong distribution chain. As a global company Nike has a distribution chain which enables it to sell its products worldwide. Nike owns no factories, which allows it to easily move manufacture to wherever it can produce high quality product at the lowest possible price. Nike is highly innovative, through strong research and development. Employs over 44,000 people...
458 Words | 2 Pages
Visual Identity Design - 1525 Words
Enterprise development and expansion of the need for good corporate image, quality of products or services, a considerable visibility of the brand's logo and enjoys popular support, these are the constituent elements of enterprise development. Enterprises in the actual operation of the former general to identify these enterprises The visual elements of system design, this is the so-called enterprise VI design. Brand is used to identify a sale or a certain group sales of the product or service,...
1,525 Words | 4 Pages
Brand Identity - 451 Words
DAVID ARKER'S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel, shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy,realizing fully that...
451 Words | 4 Pages
Economics and Business Lesson Plan - Year 9 Competitive Advantage
Appendix 1 LESSON PLAN SCHOOL OF EDUCATION LESSON ORGANISATION Year Level: 9 Time:9:00 – 9:55am Date:12/2/2015 Learning Area: Economics and Business Students' Prior Knowledge: Basic IT skills Ability to use the internet to research The basic concept of marketing Ability to work independently Strand/Topic from the Australian Curriculum How and why businesses seek to create and maintain a competitive advantage in the global market (ACHEK041) General Capabilities (that may...
857 Words | 4 Pages
Identify the Strengths and Weaknesses of Komatsu and
Identify the strengths and weaknesses of Komatsu and Caterpillar's other major competitors. One of the major strengths of Komatsu is the fact that the company has been able to maintain a better relationship with blue- collar workers in its North American factories. In addition, its per- unit labor costs are lower than Caterpillars. Komatsu enjoys a strong brand presence and its logo is recognized the worldover as a sign of quality, innovation and service. Sika has a high degree of brand...
348 Words | 1 Page
Caferoma Case Study - 596 Words
Caferoma is a well known brand of coffee, promoted as an exclusive product with a strong and slightly bitter taste. The main problem is Caferoma's market share has declined by almost 30%. Let me Summarise the reasons for this change • Consumers have become less loyal to the brand • supermarkets are producing the similar products under their own label are selling at much lover prices • Competing products have lower prices (30 to 40 %) • Caferoma becoming less fashionable Brand image:...
596 Words | 3 Pages
Adidas: Underestimating Competitors - 556 Words
Adidas: Underestimating Competitors 1. Adidas didn't anticipate the recreational boom of the aerobic in the 70's when Americans were increasingly concerned with physical fitness after have been read some books about it. 2. Adidas was born by two German's brothers, Rudolf and Adolf (or "Adi") Dassler. Adi was the innovator and Rudolf the marketer who the his brother's creations. After a failing out between them in 1949, Rudolf took one-half the equipment and left his brother. He...
556 Words | 2 Pages
Now a lot of branding either town or event branding are increasing to rise to the challenge of expressing it persuasively. However, many continue to think that branding is simply a logo which changes with each publicity campaign. According to Peter Economides in Rhode, to cope with it means dealing with our own social psychology as a society and individuals. Branding is not about selling the country. It's about believing again, it's about relighting the flame. So, it's mean that rebranding is...
1,316 Words | 4 Pages
Analysis of Porter's Generic Strategies
Positioning Payless ShoeSource® as the leading Mass Specialty Footwear and Accessories Retailer Through our customer focused organization and infrastructure, Payless ShoeSource is positioning itself as the leading mass specialty footwear and accessories retailer by consistently delivering on our customer promise and executing against our four strategic themes required to deliver our customer promise. Our Customer Promise Establish an emotional connection with target customers by...
574 Words | 2 Pages
Evaluation of Fmp - 630 Words
For my Final Major Project I decided to create a marketing/PR campaign around the launch of a new fashion label consisting of posters, magazine adverts and give-aways. I thought that just creating a normal women's clothing range would be too easy, so I decided I would create a brand which creates clothes made entirely of recycled materials. I started off by looking at fashion designers whose clothes were eco-friendly/recyclable: Katharine Hamnett; Stella McCartney; Gary Harvey etc. I found their...
630 Words | 2 Pages
4P - 725 Words
The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed, pay attention to and understand the three stages. Products, advertising, packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers' perception process, can help company to better grasp the consumer psychology, can help enterprises to...
725 Words | 3 Pages
Case Study Branding - 770 Words
Brand Portfolio Strategy and Firm Performance Brand Portfolio Company should run their brand as a portfolio. It helps marketing department to vary their focus on different brands according to the strength of the brands. Portfolio approach is not essential when there are small numbers of brands in a portfolio. Increasing the number of brands in a portfolio imposes complexity on product development, sourcing, manufacturing, distribution, sales channel model and marketing promotions. Company can...
770 Words | 3 Pages
Btec PE Coursework - 663 Words
2A – Reviewing Graphics Date 06/12/2013 Name of Graphic Apple Logo Source http://innovation.blurgroup.com/blog/innovation/the-truth-behind-apples-american-mac/ Purpose of the graphic This graphic has been used to help people remember the company, and have something that enables them to know what company the graphic is being used to represent, the picture of the Apple has been chosen as it corresponds with the name of the company, this means when someone sees the name Apple they...
663 Words | 2 Pages
Lululemon - 380 Words
Lululemon Athletica These days it's hard to see a person wearing no clothing from lululemon. Either it's the famous headband or the pants, you can always tell. The reason why I chose lululemon as my topic is because it's Canadian, not many people know that the first lululemon store opened was in Vancouver, and that the main headquarters is in Vancouver too. The founder of lululemon athletica Dennis "Chip" Wilson was in the skate, snowboard, and surf business for 20 years. When Wilson has...
380 Words | 2 Pages
Colgate Case - 2809 Words
Intercultural Management Final ASSIGNMENT Content: Content: 2 Ethic issues and Major Strategies: 3 Ethic issues: 3 Major Strategies: 3 To handle the situation: 5 Possibility to change the advertising without affect the customer loyalty: 7 Effect on the management right : 8 Conclusion: 9 Introduction: In this study I going to introduce the main issues of the partnership of Colgate with Hawley and Hazel, a big company selling a...
2,809 Words | 7 Pages
Activity 3 Review - 496 Words
Activity 3 Review Animated banner Does the animated banner include everything specified in the CAB? Yes, my animated banner is approximately the full width of the e-newsletter x 150 pixels deep, includes my logo and strapline, has a suitable title and runs continuously. Did you add anything else to the animated banner? If so, why? No, not in terms of sound effects because personally I find them distracting and pointless however I did add images such as grass as my still background. What...
496 Words | 2 Pages
IM Macy s 2
1. Macy's is one of very few brands in the retail business that can credibly be called an icon, and the flagship store in New York and the Macy's Thanksgiving Day Parade are considered a commercial and cultural legacies. Since some years ago Macy's Inc. has undertaken an extensive effort to transform Macy's from a regional to a national brand, redefining itself. Macy's national branding strategy is offering a more localized, personalized retail customer experience. My Macy's is a sweeping...
599 Words | 2 Pages
unit 1 reading essay
Both texts use presentational and language devices in order to promote light water valley and Lego land. The light water valley brochure uses informal language and an exciting tone to help persuade teachers in to organising reward trips. In contrast the Lego land promotional video is set to persuade parents/ families so the adults can relax in the hotel or lobby whilst the children enjoy themselves, playing in the resort. Therefore is suitable for all ages. One effective presentational device...
726 Words | 2 Pages
Under Armour - 734 Words
Under Armour general and direct environments: The competitive pressures associated with the bargaining power of buyers are moderate. There are two types of buyers: Chain retailers such as Sports Authority, and professional athletic teams. These athletic teams do have the power to negotiate the terms of when and where they will use/wear the apparel. Chain retailers have the power to place product where they choose in the store. The competitive pressures associated with the bargaining power of...
734 Words | 3 Pages
Tuborg India Marketing - 1137 Words
Tuborg India Marketing: A Cut Above the Rest! Author: Ashwani Grewal, email@example.com The rejuvenating revamp of the Tuborg brand and its spunky Surrogate Marketing campaign through TV ads and social media has quickly established a strong connect with the premium segment customer in the country. With an innovative approach in designing the marketing mix, the brand seems well positioned to give the established players a run for their money. Tuborg...
1,137 Words | 4 Pages
Innocent Smoothies - 797 Words
Innocent Smoothies: Brand Recognition Brand Recognition: The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colours. Named Innocent because of the pureness of the product. Innocent's strategy to market itself as the best smoothie brand is...
797 Words | 3 Pages
Raymond Loewy - 556 Words
Introduction I am going to analyze on Raymond Loewy's Design. First of all, design background of Ray Loewy will be introduced. Secondly, some example will be selected from his designed area: Brand Image – Lucky Strike, Car, Greyhound and Product Design – Furniture. Finally, I will further analyze on each areas, on the shape, structure and comparisons of his influence in the past and today. Background Raymond Loewy (1893 - 1986) He was born in France in 1893 and immigrated to the United...
556 Words | 2 Pages
Analyse the Similarities and Differences Between Contemporary Corporate Visual Identity and Traditional Heraldry. Be Sure to Take Into Account the Similarities and Differences Between Modern and Medieval Organisations.
1.0 Introduction Traditional heraldry and contemporary corporate visual identity (CVI) are the two systems that communicate the idea of identification. Identification is not only for modern world, as far back as during medieval ages, identification already started in the form of heraldry. Traditional heraldry uses different design approach but mainly is to communicate identity. Even though both identity systems exist in two different eras, they share the similar purpose, which is mainly to...
2,772 Words | 8 Pages
Analysis of TripAdvisor - 279 Words
Tripadvisor Tripadvisor Is a free travel guide and research engine that offers reviews and information based on user-generated content. This app permits users to find restaurants, pubs, bars, hotels and any kind of business of the leisure sector, in most of the world's countries. The users can compare the experience of others who have already been there. The app is valuable to users who do not have access to the web platform. Tripadvisor It was February 2000 when Stephen...
279 Words | 3 Pages
Heineken Sources of Brand Equity
Sources of brand equity The sources of brand equity come from TV commercials, sponsorship, events, promotion, logo, package and the slogan. Details of each are as follow: TV Commercials: The Main characters in the commercials are always male. This emphasizes the masculine nature of the beer and infers that the beer is for man. Another special point is that quite a number of them are about relationship encounters (e.g. in bars, supermarkets etc), this communicates the joy of life....
457 Words | 2 Pages
Brand Audit Russell Hobbs
Russell Hobbs brand audit Mission statement For over 50 years, the Russell Hobbs™ brand has been synonymous with innovation, performance and industry leading design by delivering real consumer benefits. As part of our European heritage, we continue to develop new concepts that expand the boundaries of technology and stay true to the gourmet roots that define our culture. In following tradition, our products continue to deliver best in class innovations, designed to inspire your culinary...
1,009 Words | 3 Pages
Ielts Essay - 348 Words
Popular events like the football World Cup and other international sporting occasions are essential in easing international tensions and releasing patriotic emotions in a safe way. To what extent do you agree or disagree with this opinion? Whether being totally or partly integrated into the notorious fickle world, a country has to cope with many conflicts in both economic and political fields. Some people think that by holding international events like World Cup or other kinds of sporting...
348 Words | 2 Pages
Alfred Dunhill - Brand Identity Analisys.Pdf
Alfred Dunill Brand analysis strategy Zheng – Li yujie -‐ Lisha Shi – Chun li -‐ Torres Index • Key facts • History • Brand Identity • Business Model • Retailing strategy • Pricing strategy • Communication strategy • Customers analyze • Brand protection • Brand value Key facts • • • • • • • • British- based luxury goods house for men More than 100 years of history Subsidiary of Richemont group...
892 Words | 18 Pages
I Dont Know - 467 Words
1. What is the market's perception of the Nivea family brand on each of the following dimensions? • Performance- Nivea-primarily through Nivea Crème-had acquired a unique, widely understood brand identity as "caretaker" of skin. Since 1911, Nivea has been making the first water-in-oil emulsion that is a reliable top selling product. They used superior and innovative ingredients. Consumers see Nivea as a quality brand. • Imagery- Nivea has a strong brand personality which is...
467 Words | 2 Pages
Master - 745 Words
Branding is creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Brand Extension: Brand extension is when you get new products and use it under the same brand for example there is coca cola; coca cola also do products such as coke zero and coca cola cherry, it is under the same brand name so it gains more customers. Buyer Behaviour: buyer behaviour is when you tell the behaviour of the customer before purchasing...
745 Words | 3 Pages
C2 & 0 Degree - 627 Words
As we all know, Ready-to-drink tea become a topic be discussed much in recent times. Ready-to-drink tea has grown since the 80s of last century on the market. All the big brands are present in Vietnam have had green tea products in the markets of Europe, America, Japan and Korea such as Lipton, Pepsi, Nestle, Coca Cola, Uni President, URC, ... Nowadays, when it comes to ready-to-drink tea, we have to talk about brands, like O degree of THP, C2 of the URC, Queen Tea… Among them, brand Green tea 0...
627 Words | 2 Pages
Free Concent Law - 973 Words
Does Your Logo Meet These Five Brand Rules? by Tara Hornor | June 21, 2013 Many small businesses have inherited a logo from "back in the day," when nobody had time to really put together something proper. It stuck around and managed to survive. But is your logo still working for you and performing its primary function—building recognition? When placed on your marketing collateral, does it really represent your company's identity? Whether you've never had a logo developed or you just...
973 Words | 3 Pages
SONY Pyramid - 427 Words
Keller's Brand Resonance Pyramid | SONY Brand 2015 | Resonance Behavioral loyalty: This includes regular, repeat purchases, Sony has a loyal customerbase Attitudinal attachment: Customers have loved SONY for decades and many segments have grown up with their groundbreaking products, and see some of the products as a special purchase, PS3, VAIO, XPERIA Judgements Quality: The Customer perception of the quality of the Sony products/services with the SONY brandname is high Credibility: Decreased...
427 Words | 3 Pages
Marketing M1 - 424 Words
(M1) (Marketing) By: Mohammed Ahmed I am going to compare two of marketing techniques used in marketing product in two organisations ( Apple & McDonalds). Branding : Apple's branding:The brand of Apple used to compete across several hightly competitive markets of phones and computers. The company started using the Apple logo in 1976 and the brand was printed on each product of this company so...
424 Words | 2 Pages
Branding Report Case Study Marmite
Picture 1. Marmite art photography 10 December 2009 List of contents * Main report pages: * Abstract ……………………………….. p.3 * Introduction …………………………… p.3 * Brief history of Marmite …………….... p.3 * Marmite – a beautiful weed …………. p.4 * Method ………………………………… p.5 * Results ………………………………… p.5 * Love and Hate ……………….. p.5 * The century old logo ………… p.6 * Pitched by professionals ……. p.6 * Conclusions …………………………… p.7...
2,007 Words | 6 Pages
Comparision of High Involvement Consumer Decision Making with Love Involvement Decision Making.
Consumers don't necessarily go through all the buying stages when they're considering purchasing product. They have probably think about many products they want or need but never did much more than that. At other times, they probably look at dozens of products, compare them, and then decided not to purchase any. They sometimes can even skip stages 1 through 3 and buy products on impulse. Purchasing a product with no planning or forethought is called impulse buying. Impulse buying brings up a...
630 Words | 2 Pages
Brand Repositioning - 855 Words
What is Rebranding? Rebranding is the creation of a new name, term, symbol, design, or combination thereof for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain...
855 Words | 3 Pages
Marketing - Packaging of Raisins - 761 Words
Tiffany Eu, 7605325435 Packaging Assignment – Sun-Maid Raisins There are not many brands of raisins that are found on a shelf of a typical supermarket but compared to its competitors, like Newman's Own Raisins and Champion Raisin, the Sun-Maid raisins packaging stands out. Since sun-maid raisins come in many different packaging sizes and forms, I will focus on their 15-ounce red box packaging. Sun-maid raisins stand out due to many factors like its visibility, the information given on the...
761 Words | 2 Pages
Brand Loyalty vs Generic Brands
Brand Loyalty: Brand Names vs. Generic Brands Why do we as, customers and consumers chose to stay loyal to specific brands? Are you guilty of being loyal to one brand and not attempt to try other brand names and/or generic brands? I am. There are so many different products, materials, strategies, etc. that companies compete with each other to try to get us (the consumers) to be loyal to that brand. Example: Coke vs. Pepsi; AT&T vs. Sprint. There are also, people that wonder are their big...
591 Words | 2 Pages
Lenovo Case Study 3 FINAL
LENOVO CASE STUDY PROBLEM STATEMENT Lenovo faced a crisis between its brand identity and its brand image. Lenovo wanted to be perceived as a quality product, but due to the Country of Origin effect, they had an image of being a lower quality Chinese made brand. After the acquisition of the IBM ThinkPad, a premium brand, Lenovo was faced with the problem of developing a branding strategy that would correctly reflect these two very different brands without compromising the other brand....
1,991 Words | 7 Pages
Nike Brand Image - 319 Words
In order to conduct proper research, it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen, we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike, Adidas and Puma. Once we had our brands, we had to discuss our objectives and from which company's perspective were we conducting research for. We chose the brand Nike, as it...
319 Words | 1 Page
research paper - 940 Words
-INTRODUCTION (EFFECTS) CHAPTER8 TITLE (UNILIVER LOGO) -USED 160 million times a day - feeding your family - keeping your home clean and fresh - brands That are part of our everyday life. -mission Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Value creation This is our road to sustainable, profitable growth, creating...
940 Words | 2 Pages
Online clothing store - 4066 Words
Report On Online clothing store 1 Report On Online clothing store Submitted To: Rubaiyat Bin Arif Lecturer, UIU Submitted By: Name ID Farshid iftekhar 111 101 036 Taufiq Hasan 111 092 170 Md. Hassan Siddiquee 111 072 107 Noor Ibne Salehin 111 082 071 Sec: B Date of submission: 29-12-2012 4 Letter of Transmittal 29th December 2012 Rubaiyat Bin Arif Course Instructor School of Business United...
4,066 Words | 17 Pages
Sony Slogan - 444 Words
The History of the SONY Slogan. The first version of the logo, which was enclosed in a square box, was registered as a trademark in 1955. Thereafter, the logo went through a succession of changes. In the 1960s, when Sony began to seriously develop its brand image overseas, the logo was displayed in neon in New York and Hong Kong, where it competed with famous and well-established foreign companies. In 1959, the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize...
444 Words | 2 Pages
Pr- 10 Things to Get Done Before Hiring a Fashion Pr Agency
10 Things to Get Done Before Hiring a Fashion PR Agency While any fashion PR agency worth noting will be well-equipped to help you develop your brand, provide strategic guidance and creative direction, for brands with limited budgets there are several things you can do ahead of the gate to ensure that your PR team is able to quickly mobilize to get the word out about your brand. Once you've got these, the next step is to become your fashion publicist's favorite client! Brand identity...
757 Words | 3 Pages
Business Savy Model - 774 Words
Here is our last assignment: 1. Business Savvy Symbols •Complete the following in your team meeting: •Brainstorm a list of contemporary mythological symbolism used in the media and create a logo for a start-up business using an appropriate mythological symbol. •Consider brand names, such as Apollo Group and the University of Phoenix, for instance. Why do companies use mythological characters and symbolism? •Find 4 examples of mythological symbols in contemporary culture. Describe...
774 Words | 6 Pages
Pop Brand Book - 4293 Words
OUR BRAND BOOK. VERSION 2.0 2012 Brand Book TABLE OF CONTENTS. It's important that we all understand exactly who Pencils of Promise is… which is why we've built this guide to make sure that you do. Yes, we're a nonprofit. But, we're also a brand. And even though we're the revolutionary type of brand, the put-us-ina-box-and-we'll-prove-the-box-doesn't-even-exist type of brand, we need some brand standards that will help people immediately recognize us whenever they see us, hear us, or...
4,293 Words | 25 Pages
The Growing Importance of Corporate in India
The Growing Importance of Corporate Reputation in India A recent re-branding exercise by Asian Paints, India's largest paint manufacturer, took the market watchers by surprise when the company took a hard decision in casting off its popular mascot Gattu. The mischievous boy with paint tin and brush—Gattu—was born in 1954. Designed by India's well known cartoonist R.K. Laxman, Gattu served as an endearing anchor for all Asian Paints communication for over four decades. However, after...
426 Words | 2 Pages
hijab - 1237 Words
GDG 574 PACKAGING DESIGN AND PRODUCTION Name : Nurul hidayah binti Khalid Matrix No. : 2013269174 Group : AD 241 3B Lecturer : Sir Ezal bin Daud Product The first product I choose product Coffee and Tea of 'Yogi'. Yogi Tea is good for health, using natural ingredients. Yogi has the distinct advantage. The Yogi gives energy and elevates mood. I find that there are many weaknesses in terms of product design, such as typography, color, illustration,...
1,237 Words | 4 Pages
Environmental Analysis - 3289 Words
INTRODUCTION AND BACKGROUND OF COMPANY Hup Seng Industries Berhad was founded in 1958 and the head office is located in Batu Pahat, Johor. Six strategy branches were set in Kelantan, Kuala Lumpur, Ipoh, Butterworth, Kedah and Kuantan. It is a subsidiary of HSB Group Sdn Bhd. The main customers of the company are from the various categories of hypermarkets, supermarkets, wholesalers, mini markets, medical halls, sundry shops and others. Hup Seng is an investment holding company engages in the...
3,289 Words | 10 Pages
Marketing Strategy : Harnessing the Power of Brand Elements
American Marketing Association defines brand as a name, term, sign, symbol or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to Professor Kevin Lane Keller, Brand Elements are trademark-able devices that serve to identify and differentiate the brand. The most common brand elements are brand names, logos, symbols, characters, spokespeople, slogan, jingle, imagery,...
817 Words | 2 Pages
Brand Development Plan - Cathay Pacific
1. Company Background Cathy Pacific Airways was founded in 1946, it is an international airline based in Hong Kong, offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry's one of the few 5-Star Airline and be awarded the World's Best Airline over years. It vision is to make the airline the most admired in the world, ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service;...
2,543 Words | 8 Pages
Lavidge and Steiner - 1827 Words
Lavidge & Steiner model: Unfortunately there wasn't much information avaialable on Foursquare campaigns to create awareness. Foursquare cooperates with companies to create campaigns for the companies. At the same time, the number of check ins also increases. They increase their check ins by giving people specials like free products and cooperate with persons or companies. In our opinion, this is also the way foursquare promotes itself....
1,827 Words | 6 Pages
Brand Awareness - 438 Words
BRAND AWARENESS Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that...
438 Words | 2 Pages
The Target Is You: An Analysis of Hollister's Marketing Strategies
The Target Is You: Hollister Executive Summary The aim of this paper is to provide an insight into Hollister Co.'s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand's intended targets. It will then segue to discussing Hollister's position...
2,186 Words | 7 Pages
Issues with Colgate - 292 Words
International MGT Case Study Colgate's Distasteful Toothpaste 1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called "Darkie" toothpaste. Some people had a problem with this because they thought it was racially offensive....
292 Words | 1 Page
Headphone Brands: Points of Parities and Disparities
HEADPHONE BRANDS: Points of Parities and Disparities Headphones, as a market category, attract people more and more by the day. Each brand differs from the others with its style and design in terms of having a distinctive characteristic. Three brands are selected for this assignment: Sennheiser, Beats and Skullcandy. Points of Parities Under this title, it is needed to consider what a headphones brand has to have in order to be considered as a legitimate competitor in its specific...
752 Words | 3 Pages
Brand Assessment - 789 Words
brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things, it's important to understand its ambiguous nature. A brand is not simply the logo, nor the visual identity. A brand is not the product, the service, the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather, a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut...
789 Words | 6 Pages
Lululemon Athletica - 577 Words
Lululemon Athletica The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip", a name which failed to make the grade. The first real store opened in November of 2000....
577 Words | 2 Pages
BMW Advertisment Visual Analysis
The ad I have chosen to analyze is a BMW ad. It shows a naked man on top of a naked woman, obviously there's an assumption of sex. The girls body is very nice and sexy. But when you look at her face, it is covered. Atop her face is a two page spread in a magazine that displays a shiny, sleek, red BMW. The only caption on this ad is, ' The Ultimate Attraction.' This ad may be controversial to some but it uses ethos, logos, and pathos to lure their main audience; males. The way this ad uses...
814 Words | 2 Pages
Nationalistic Design - 647 Words
Alberto José Carvajal R.—03851892 GLA627 OL3—Industrial Design in a Globalized World Section Professor: Shin So Date: 6/07/2013 Assignment 6.1: Assignment - Nationalistic Design in Practice Nationalistic design is the reflection of a nations identity and culture through a design of a product or brand. The nationalistic design relates to any aspect of the country's origin, history, emblems, culture, monuments or style. Nationalistic Design. Renault This car brand can be considered and...
647 Words | 3 Pages
Activity 1 Review - 605 Words
Activity 1 Investigation The answers to these questions should help you organise your ideas. Remember that the event should be attractive to adults, young people and children of all ages. Investigation What did you decide? Teacher feedback Response to feedback What charities did you find in your local area? I found lots of different of charities in Redbridge When will you hold the event? Date, start time and duration I will hold the event in the summer on a weekend so more people...
605 Words | 4 Pages
Airtel Rebranding Strategy - 3674 Words
Rebranding Strategy of Airtel Presented By: Jatin Dembla SS/09-11/IIPM Reinventing brand AirtelAirtel one of the successful brands in India and other countries changed its Logo though the company was doing well with the old Logo but as they acquired Zain and with the ongoing preparation for 3G spectrum the company changed its Logo. | | | | Bharti Airtel says the makeover is in tune with the paradigm change the industry is about to witness Airtel has a new identity, complete...
3,674 Words | 10 Pages
The Nakamura Case Study - 970 Words
Situation Analysis: In 1948, when Mr. Nakamura took over the business family, observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952, he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura "chrysanthemum" brand has become Japan's best known and bestselling brand in terms of its good quality and middle class users. However, Outside of Japan he was restricted as per...
970 Words | 4 Pages
Branding - 708 Words
Project 1 Activity 1: · A pair of trainers: Adidas · A fizzy drink: Coca cola · Apair of jeans: Levis · A mobile phone: I phone Activity 2: a brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. These associations may be intentional – that is, they may be actively promoted via marketing and corporate identity, for example – or they may be outside the company's control. For example, a poor press review for a...
708 Words | 2 Pages
Dansk Designs, Ltd. - 1550 Words
Dansk Designs Ltd., founded in 1955, is a company that markets stainless steel flatware. The firm traditionally followed a strategy of differentiation. They produce high quality products for the "top of the table". Their goal was to reach a small market segment, which consisted of upper class, prestigious customers. Dansk Designs wanted to sell the concept of the Dansk brand, and believed their consumers would purchase the Dansk products because of the prominent brand name and because the...
1,550 Words | 4 Pages
Boston Beer - 2188 Words
Part1 The main decision problem for Boston Beer Company is whether or not it should remain in the light beer market. This is followed by four subsidiary decision problems if the answer to main problem is yes: should BBC create a new light beer brand, and if so what positioning should it take, should they keep Lightship, and if yes, should BBC maintain or change Lightship's positioning. The research problems are as follows: it is profitable for BBC to remain in the light beer market, what are...
2,188 Words | 6 Pages
The Effect Of Branding On Consumer Choice
The Effect of Branding on Consumer Choice Original Research Report Dr Jane Leighton - Mountainview Learning Dr Geoff Bird - University College London 1 Contents Executive Summary ......................................................................................................... 3 Full Report ........................................................................................................................ 4 Background...
7,335 Words | 31 Pages
brand portfolio - 866 Words
BRAND PORTFOLIO METAPHORS BASED ON AAKER'S BRAND PORTFOLIO STRATEGY Kent Dahl firstname.lastname@example.com Different Relevancein Different Contexts Proffesional World Indek/IPD, Guest Lecturer Master Thesis, Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No, it's a Linchpin brand! Product Defining Roles ProductDefiningRoles...
866 Words | 13 Pages
Li Ning and the Market - 688 Words
Asia Pacific Business, Ethics and Society Li- Ning: Weekly Country Analysis Report Even though Li-Ning is a well-known brand in China and recently debuted its flagship store at Orchard Ion this year, the brand name is still unfamiliar to many Singaporeans. There are a couple of reasons to that and we shall look into what are the reasons that might be impeding Li-Ning from becoming a well-known brand in Singapore, what Li-Ning is doing to become famous as well as recommendations...
688 Words | 2 Pages
Feasibility Report on Dell Computers
Feasibility study By Paul Flynn For Dell Computers [pic] 1. Executive summary: This feasibility report aims to outline issues associated with feasibility regarding the proposed re branding of dell computers and the initiation of future designs. This involves questions such as whether the firm can afford to implement the system, whether the costs out way the benefits, and whether the proposal will fulfill the criteria of the proposal. The report will also contain a needs analysis...
757 Words | 4 Pages
Marketing Strategies of Li Ning
[pic] English Language Centre Cover Sheet | |Draft | |X |Course Work Submission | ( Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment |Full Name (in pinyin) |Huang Zhu Chen | |English Name (optional) | |Mandy | |ID Number |1101928...
1,463 Words | 5 Pages
Coca Cola vs. Pepsi
Coca Cola vs. Pepsi We often have a Coke or a Pepsi when we have lunch, hang out with friends, or even just simply when watching television. Some people choose one of them simply by their taste. Others choose due to its popularity. But also there are people who are not choosy between one and the other because they can not tell the difference. The reality is that Coca Cola and Pepsi are very different. The first way to distinguish between a can of Coke and Pepsi is the brand color. Cokes come...
461 Words | 2 Pages
Pidilite - 775 Words
PIDILITE – CASE STUDY An Overview of the Topics Covered 1. 2. 3. 4. 5. 6. Introduction Pidilite Industries – Revenue Break-Up Pidilite Industries - Product Range Pidilite Industries – The Top Brands Material Distribution Chain Fevicol – The Brand Introduction Founded in 1959, Pidilite is a Mumbai based MNC with more than 5000 employees operating in India, Middle East, Australia, U.S., Brazil, Singapore and Indonesia. The firm was started in 1959 as a partnership firm, by three...
775 Words | 4 Pages
Coca-cola and Pepsi - 401 Words
COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml), disposable (500ml), can (300ml), regular (1 liter), disposable (1.5 liter), jumbo (2.5liter). • features : black colour...
401 Words | 3 Pages
Provide Displays in Schools - 1170 Words
1.1) The school display policy will cover many aspects ranging from the reason for the display, materials and methods and positioning, mounting and titles. Reasons for display: This part of the policy usually highlights the fact that displays stimulate children within the classroom, show appreciation of work, creates ownership of the class and positively reinforces children that their work is valued and highly thought of. Coverage and frequency: This covers time frame and ensures that the...
1,170 Words | 4 Pages
Recognition & Recall - 717 Words
1. Recognition and recall are not the same thing. Describe how these two concepts differ. Develop examples of how recognition and recall can each be important for marketers. Consumers retrieve information through two retrieval systems, which is from either their: a) Explicit memory b) Implicit memory Implicit memory is unrehearsed and deals with memory for things without consciously trying to remember them. For example, driving a car. • How can you have memory of something you cannot...
717 Words | 3 Pages
лщззз - 1514 Words
3. The Value of brands This unit looks at the importance of brands and some of the challenges they face. Discuss these questions. 1 What advantages do strong brands give а company? 2 What challenges do brands face today? 3 Think of а brand that has made mistakes but recovered. What mistakes were made? What did it do to recover? Reading A. Understanding the main points Read the article on the opposite page and say whether these statements аге true (Т) оr false (F)....
1,514 Words | 6 Pages
The Brand Before Revitalization - 761 Words
The brand before revitalization (Part A) Brand: Hui Lau Shan (Local Dessert Chain) History of Hui Lau Shan Hui Lau Shan (許留山) is a famous chain of dessert shops based in Hong Kong. It specializes in dessert soups, snacks and desserts. Hui Lau Shan is well known for its use of mango in its products. The first shop opened in Yuen Long, New Territories in the 1960s. It was known for its turtle jelly and herbal teas. However, Hui Lau Shan emphasizes its fruit desserts and snacks. Since the...
761 Words | 3 Pages
Liuyanfeisuo - 1933 Words
Brand Image 2.1 Happy lemon History Happy lemon is one of the successful brands in mainland of China. It was established in August, 2006. (Anthonyalde, 2012) It has most number of branches in the field and provides a delicious variety of cute drinks and boutique espresso beverages. The Official Website showed that there are over 260 branches located in China and over 10 branches located in Australia, Phillippines and Singapore in current. (Happylemon, 2013) Its logo with vivid and fresh...
1,933 Words | 6 Pages
Footwear Industry in Pakistan - 283 Words
Pakistan raises brand consciousness and shoes industry develops rapidly As Pakistani urban brand awareness was gradually enhanced, it absolutely was greatly promoted enhancing that is a of local shoes. Pakistan footwear maker has achieved an excellent success through the improvement of quality and advancement of new brand. Many network of brand name provides a unique stores within the mall of high-grade or internediate in Kara.Like nike shoes. A lot of them is multilayer shops, along with...
283 Words | 1 Page
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I've rated it as 'Meh, I've experienced better,' but I'm feeling a bit generous. I used to be a member of the Marriott gym which was rather nice, but I couldn't afford to keep going. So, happy was I when PureGym appeared. I've now been a member for almost a year. On my first day, I booked an induction. No-one turned up to induct me, and the staff kept walking past, giving me dirty looks. In the end I had to go and find the gym manager, who passed me onto a rather young looking, non-gym-experienced teen. The gym serves it's purpose. there are machines. You can also book classes. I booked a power plate class once. I stood around the power plate at the allocated time for about 20 minutes. The staff just kept walking past, glaring at me. No-one stopped to help, not one of them asked if I was Ok. in the end I gave up and left. You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.
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As a Harvard and NYU-educated, board-certified plastic surgeon, Dr. Rapaport has a track record of over 24 years of achieving exquisite results for his clients, and is dedicated to providing the most innovative and groundbreaking new treatments on the market. He is joined by Dr. Darren Smith, another experienced surgeon in body contouring and other minimally/non-invasive treatments. At Coolspa, each patient receives a customized, one-on-one consultation and treatment that targets their unique trouble zones. This personalized attention coupled with expert skill and artistry is the reason why Coolspa is known as NYC's premier body sculpting center.
The best candidates for CoolSculpting are within a healthy weight range, but have excess fat that creates an aesthetic disproportion and does not seem to respond to diet or exercise. To learn more about whether CoolSculpting is right for your needs, please contact our office today to set up your private consultation in the comfort and privacy of our NYC offices.
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CoolSculpting, launched in the US in 2010, is a technology-based system which basically freezes fat cells away. As discussed above, when we gain and lose weight, our fat cells basically grow and shrink, but our proportions pretty much stay the same. CoolSculpting is revolutionary in that it lets you target your stubborn fat with "spot treatment." That means the fat comes off where you want it too. And for the first time, safe and effective spot reduction of fatty bulges can be performed noninvasively, and with no downtime.
Traditional surgery requires all of the above and there is an increased risk of infections as a patient is under general anesthetic for several hours. This procedure also leaves behind, scars on your body which will stay with you for lifetime. Non-invasive procedures like body sculpting does not entail these risks. Plus, you can select which part of the body you like to tone down to that perfect shape.
Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.
Body Sculpting™ is a strength training workout that combines flexibility and cardiovascular conditioning using just one set of 5-pound (each) dumbbells. Body Sculpting™ is designed to shape and tone the body without building muscular size or bulk. Body Sculpting™ is highly recommended to those enrolled in a weight loss program because it helps retain lean muscle tissue while boosting metabolism. We offer a variety of classes geared to accommodate all fitness levels.
Issues. They are very busy in the evenings, which is the best time for me, and clearly everyone else to go. This often leads to long waits for machines and equipment, also for the showers. As someone that doesn't gym often, I find gyms intimidating, with no staff to turn to for help, pure gym can be a little scary and confusing if you haven't planed what you are there to do in advance. Also some of the clientele can be boisterous, especially if you look a little lost! There is often issues with things being stolen in the locker rooms, I would advise keeping all your belongings locked up and out of sight just to be safe.
We all have stubborn areas of fat that just won't respond to time at the gym, and don't even respond as much as we wish to weight loss. Working out and watching your weight is an important part of staying fit, but you can't control where on your body your fat is deposited when you gain weight, or from where on your body it leaves when you lose weight. Crunches don't necessarily burn belly fat; nor does running necessarily burn thigh fat. Exercise burns calories but your body decides (based more than anything on your genetics) where the fat comes from to pay that caloric debt. With arguably the best body sculpting NYC has to offer, Coolspa can help you get rid of that stubborn fat.
Here's another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body's reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren't eating enough calories and so we make 'withdrawals' of fat to help feed the body.
PureGym is a market leader when it comes to offering a wide range of fitness options in a convenient location. Why not snap up one of our fantastic PureGym vouchercodes and make a great saving whilst improving your lifestyle. With 80 clubs in the UK and Ireland and facilities including a fully equipped gyms, personal training, over 40 studio classes a week in most clubs, spin studio and swimming pools, sauna and steam rooms you will be spoilt for choice. Browse online and don't forget your handy PureGym for a great saving.
It's ok to be skeptical! Come meet the staff, and let us meet you! First, our trained staff will show you our wall of client success stories, then, we'll do a body composition analysis. It's very detailed and will show valuable information like your body fat percentage, muscle mass, visceral fat and your metabolic age. If time permits, you may also do a mini-trial session. It's just a few minutes under the LED technology, but you can experience what it's like, and see that's it's pain-free and very relaxing! You will then meet with the Lipolysis Consultant who will answer all your questions. Many clients can start their first session the same day! What are you waiting for? Client results vary.
In recent years, CoolSculpting has become one of the most popular nonsurgical alternatives to liposuction. This procedure utilizes cryolipolysis technology to freeze fat cells, causing them to wither and die. Your body will then safely remove these dead fat cells, leaving you with a more toned, sculpted figure. Dr. Fitzgerald can use CoolSculpting to remove targeted pockets of fat in many areas of your body, including your:
Signs of a sharp instructor: Instructors should tell you to use moderately heavy weights so that you don't do more than 15 reps per set. Watch out for instructors who do dozens of repetitions with light weights: You're not going to build much strength or tone that way. The instructor should correct your form and remind you where you should feel the exercise. Watch for a warm-up and cooldown, too.
Besides being a great surgeon, Dr Nazarian carries a line for PREGNANT women called Spa Momma which is made-in-the-USA with no lead, phthalates, formaldehyde, propylene glycol, and no pregnancy-contraindicated aromatherapy oils!!!!!! I am obsessed with the body oil and the body scrub! I was having some major itching issues and I tried everything but nothing really helped. Then I tried the itchies body oil and it was the first relief I had had in months and I have no stretch marks!!!!!!!! Dr Nazarian is so up to date and science based and is willing to take time and help you out no matter what you issue is!!! I love her professionalism and recommend 110%!
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At LA Fitness, you can get your daily or weekly fix of endorphins and stick to your summertime fitness regime without having to brave the cold outside! With a dedicated team of fitness professionals there to guide you every step of the way you'll ensure that you're on target for achieving the ends you desire. And with an incredible amount of equipment, you'll never be stuck for variety again. So ditch those ideas of your morning run through cold, wet streets or fields and instead, head down to LA Fitness and keep fit from the warmth of a gym fully stocked for your needs. Plus, with some of the great deals and discounts they regularly offer, you'll save a serious chunk of cash, too!
Hong Kong-based members can also get a free upgrade upon signing a 12-month "Hong Kong All Locations Pure Yoga & Pure Fitness" package that will enable them to access all of the company's gyms in Hong Kong along with those in Beijing, Shanghai, Singapore and Taipei. Existing Pure members that are also enrolled in Marco Polo Club can get this upgrade offer as well if they re-sign a 12-month package.
CoolSculpting is a gentle, 40 to 75 minute treatment (depending upon which applicators are used) during which you may watch movies, TV, read, listen to music, nap, or work on your laptop. The Coolspa specialist will outline your target zones with a surgical pen, and then apply a soothing gel. Next, the cryolipolysis applicators will be placed strategically over your skin, drawing the target areas inside. Each applicator is computer monitored to ensure its proper temperature at all times.
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Dr.Sheila Nazarian is the best plastic surgeon overall. I have never met such a nice, professsional and humble doctor like her.I had breast augmentation 5 days ago and I'm feeling great.Wow what a great experience with Dr . Nazarian. She is wonderful and very caring thru the whole process. Thanks Dr.for changing my appearance and helping me with every question I had. I totally recommend her to anyone who is looking for an excellent Dr. If I would of known about her before, I would of done this procedure years ago.This is my first time writing a review, but I had to share this experience because I know there are people looking for a good Dr they can trust. I am truly very happy with Dr . Nazarian. Again thank you very much for doing such a great job.
i've been a member of pure gym for about a year and a half now and find it really good. I describe it as the easyjet of gyms, you know what you are getting, no frills but basics are delivered well. I also find that they are quite responsive, I mentioned that there wern't enough after work and evening classes and the timetable did improve (although it has slackened off again recently but I hope they will be doing something about that) The showers are nice and changing rooms always clean, whenever I go there is plenty of equipment for everyone, the machines are all new and in good nick. If anything does get broken they usually fix it within a day or so. The only thing is the personal training, which is just as expensive as any other gym. I know its one on one training and does cost but I do wish it was a bit more affordable!

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United will pay around £30million for the 22-year-old.
"It goes without saying the Premier League and England is a completely different culture and he will have to handle that".
Lindelof came up from the Benfica youth academy, moving to Benfica B and then finally the main team in 2013. Champions League football will help, but fans need to be patient and the club have to continue to rebuild slowly. Although he isn't a renowned name around the world, managers have had their eyes turned by the glowing reports they've received from their scouts as well as from the player's teammates. He was also part of the side that won the European Under-21 Championship with Sweden in 2015.
ARSENAL are keeping close tabs on Chris Smalling - as Victor Lindelof prepares to finalise his Manchester United move today. The 24-year-old English centre-back wants regular playing time next season as he looks to seal a berth in England's squad for the 2018 Fifa World Cup in Russian Federation. In 2016, he was one of the best defenders in the division, delivering a string of impressive and consistent displays.
But United agreed to let him remain in Portugal in return for being able to sign him once the season had finished.
The defender could now stay at Turf Moor for the final year of his contract in a bid to maintain his chances of playing for England at next summer's World Cup in Russian Federation.
The Swede has been previously praised by his compatriot Zlatan Ibrahimovic, who said that "Lindelof was ready to play for big clubs".
It's tempting to think that in buying Lindelof to play with Bailly, Mourinho is attempting to create a new version of what was perhaps United's finest center back partnership of the modern era in Rio Ferdinand and Nemanja Vidic. The criticism of him for some time was that his lack of pace was never quite offset by his excellent positioning and anticipation - unfortunately, though, he became prone a year ago to some of the same lapses that beset Smalling and Jones. It also helps that he's good with his feet and has a great eye for a pass. Only Mourinho knows and time will tell.


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ON AIR - Night Time Network
Rihanna's teamed up with designer Manolu Blahnik to create a limited edition line of trainers. The new footwear's called Denim Desserts. The shoes are yours, if you're willing to pay between 700 and three thousand euros. Rihanna says the collaboration's a dream come true.


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Follow J Rosevelt on Spotify – https://open.spotify.com/artist/49o8zl9XztPTeGDc5D0xaj
Vampire Higher I
Spotify -https://open.spotify.com/track/73Ja9s7KkRs9OU5R3E2aK2
Apple Music – https://itunes.apple.com/us/album/vampire-higher-i-single/id1301885598
Tidal – https://tidal.com/track/80464989
Google Play – https://play.google.com/store/music/album/J_Rosevelt_Vampire_Higher_I?id=Bikm3dl7zjrqmwl7liew5luqk7m
Vampire Higher II
Spotify – https://open.spotify.com/track/31F4xYxwSUWGTvBq6pXHLi
Apple Music – https://itunes.apple.com/us/album/vampire-higher-pt-ii-single/id1304722257
Tidal – https://tidal.com/track/80661590
Google Play – https://play.google.com/store/music/album/J_Rosevelt_Vampire_Higher_Pt_II?id=B3s6plsqlxi7tp2gohbduzxj54i
Official Music Video of J Rosevelt performing Vampire Higher I & II
Music Video Directed by Chris Brann – http://www.instagram.com/simpleshootatl
Video Drone Pilot Shots by Jonathan Tidwell
Makeup, Hair & Costume by Sachi VND
Special thanks to Rique, TDP & ZW
Vampire Higher I
Written, Produced, Composed, Arranged, Mastered by J Rosevelt
(J Rosevelt Studios, North Carolina)
Guitar by Caleb Sherman
Lead Guitar Solos & Outro Guitar by J Rosevelt
All Rights Reserved J Rosevelt Publishing 2017
Vampire Higher II
Written, Produced, Composed, Arranged, Mastered by J Rosevelt
(J Rosevelt Studios, North Carolina)
Guitar by Luke Dingfelder
Lead Guitar Solos & Outro Guitar by J Rosevelt
All Rights Reserved J Rosevelt Publishing 2017
Connect with J Rosevelt
Instagram – http://www.instagram.com/akadannydivebar
Facebook – http://www.facebook.com/youngrosevelt
Twitter – http://www.twitter.com/jrosevelt
This video is based on the fictional depictions of what the public conceptions of vampires are and in no way is meant to impose or inspire any type of beliefs. The choice of visual artistry is merely a choice by the director and myself to convey what we thought would portray a convincing visual from a purely aesthetic standpoint. There is no hidden or subliminal message. This video is solely meant for fictional entertainment, nothing more.
#Popular #Music & #Videos -the most #Popular #Music #artists
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Europe debt crisis, dire economic reports cause Dow plunge
The Dow Jones Industrial Average plunged about 500 points Thursday before closing down 391 points, or 3.5%, as dim economic news from monetary policymakers and the growing European debt crisis spooked investors. Global financial markets are reacting to a series of negative reports, including Treasury Secretary Timothy Geithner's assertion that political instability and a debt crisis overseas are the greatest risks to the American economy, according to a Reuters report. Fears of a European debt crisis hurting U.S. growth prompted the Senate Banking Committee to invite a panel of European economists and banking experts to discuss how their debt issues will impact the fledgling U.S. economy. "The first thing we need to look at is the fact the European economy will stagnate over the next couple of years," said Joachim Fels, global head of economics at Morgan Stanley (MS). "Italy and Spain will likely have a new recession next year, so U.S. exports to Europe will slow further." Fels said a falling euro also means a stronger U.S. dollar, which also will slow export consumption. He told U.S. lawmakers it's important for global economists to watch what is happening in Italy, which is facing a debt crisis of its own. "Italy is too big to fail," Fels said. The failure of Italy would be a major financial crisis, he added. "Lehman would pale in comparison. Italy also is too big to rescue, and there is no one around in the euro area to bail Italy out." On a more optimistic note, Fels said there are encouraging signs because the Italian government went through a significant spending overhaul in the 1990s, and the nation already has a balanced budget amendment in place. "I am quite confident Italy can get through this simply because they have done this before," Fels said. He also warned lawmakers that European contagion needs to be stopped through a recapitalization of the banks. However, all of the economists who testified conceded the euro zone remains hog-tied by a united structure that connects the financial risks of nations, while failing to ensure a central system where liquidity can be tapped in times of crisis. "The bad news is: Where does the capital come from to recapitalize the banks?" Fels said. "In many of the countries these companies do not have access to capital markets anymore. And it's very hard to get countries like Germany to recapitalize banks in other sovereigns." Also testifying was J.D. Foster, a Norman B. Ture Senior Fellow in the Economics of Fiscal Policy at the Heritage Foundation. "At some point this house of cards will come tumbling down, taking the European system with it," Foster said when describing what he considers the euro zone's expanded welfare state mentality and low-growth financial structure. "This will be halted by recapitalizing the banks," he said, adding it is unclear where the capital will come from and how much. Write to Kerri Panchuk


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The a single you select to employ needs to be based upon private desire and the sort of drinking water you propose on fishing most.
When is an indicator not required? Definitely an indicator is just not indicated when fishing pocket h2o or if the drinking water is no deeper than three feet. Very often when fishing pocket drinking water, or shallow riffles, the end from the fly line is seen, the chief is seen, and very often it is achievable to begin to see the trout go ahead and take fly. With the indicator you get tunnel vision and don't see all one other clues that a fish is taking the fly.
For the things they are, they're also really pricey at about £5 for 5-6 of these. The rugby ball shaped indicators are probably probably the most versatile ones around and those I exploit most, but my particular desire now is to steer clear of the Fish Pimp types.
These rugby ball strike indicators are fairly mild, aerodynamic and easy to Solid and rather buoyant. They are often difficult to connect, at times drop off or snap in half, and the rubber sleeve within usually goes hard that makes them impossible to work with. They're considerably from excellent.
Strike indicators maintain your flies for the depth at which fish are cruising and make bite detection much much easier.
After gratifying The 2 simple necessities of indicators, simplicity of sight and floatability knowing the very best takes advantage of for each of your various kinds and holding these requirements in mind when determining what indicator system most closely fits your preferences might help anglers effectively fish every pool, run or riffle they encounter.
When they've landed, do an extended straight pull to get rid of any slack and hold the flies in step with your rod.
The Thingamabobber is usually hooked up quickly by pushing a loop of line through the hole in the base with the indicator and pulling it around the back again of your indicator. It might be altered or taken off by loosening or getting rid of the loop.
It truly is dead uncomplicated. Simply connect your indicator at the desired depth so your flies will likely be suspended beneath, Forged out Carefully making use of an open loop as well as a slowed down casting stroke and current them Carefully on the drinking water floor.
The explanation at the rear of utilizing indicators is easy, to accurately detect strikes from fish when presenting flies with the on or in the vicinity of bottom presentation.
The Orvis Thingamabobber is pretty much indestructible and very buoyant, so at £six.50 the five you get within a packet will last you significantly longer compared to the five or six brittle polystyrene rugby ball fashion strike indicators.
Another goal of the strike indicator should be to suspend your flies at a specific depth. Trout transfer up and down from the water column in accordance with the time of day, temperature, actions of aquatic invertebrates and also the intensity with the Sunlight.
The next strategy can be to use the chief butt being an indicator. In this technique the angler shades the butt segment of the road making sure that he / she can detect can take from fish.
Some other kinds of important site indicators like strike putty could offer you positive aspects to the natural environment but provides tiny edge for the fly fisherman. It is hard to manage, floats improperly and comes off the line frequently.


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The CQC rated the South Doc Services Limited as 'outstanding' in a report on 11 July. The service operates virtual primary care services for the MyHealthcare GP federation, functioning at several hubs across Birmingham with more than 47 GP practices under its umbrella catering to around 300,000 registered patients. The report praised how the "service used technology to improve treatment and to support patients' independence".
Royal Free London NHS Foundation Trust and Teesside University researchers helped organize a 'hackathon' on 4 and 5 July 2018 at Brunel University in London with an aim to develop virtual reality (VR) tools for patients.
The U.S. Food and Drug Administration approved the first autonomous artificial intelligence diagnostic system, IDx-DR and the University of Iowa Healthcare has become the first healthcare organization to implement it.
Appthority, the mobile app security firm revealed that a security threat affecting more than 3,000 mobile apps exposes around 4 million protected health records such as prescription details and sensitive chat messages.
This app uses a smartphone camera, computer vision algorithms and machine learning tools to assess bilirubin levels in the white part of the eye named sclera since jaundice is considered as one of the earliest symptoms of pancreatic cancer. The eyes and the skin become yellow colored due to the accumulation of bilirubin in the blood caused by jaundice.
The latest in digital health news is that Amazon would be acquiring a virtual pharmacy named PillPack. Amazon's website which is famous for online shopping is planning to expand by also including prescription medication.
Scientists from the University of Texas have developed a way to sense dangerous chemicals, a basic model consisting of a smartphone and a box made from Lego bricks, which could help scientists to identify deadly and difficult-to-detect nerve agents such as sarin and VX. The new approach combines a chemical sensor with photography to notice and recognize different nerve agents.
A research team from the University of California, Los Angeles, United States has revealed that deep learning (a form of AI) can distinctively increase microscopic resolutions in photos taken via smartphones.
Babylon's system initiates with a conversation and continues into an AI-assisted telemedicine visit. Apart from physician's conversation with the patient, the system generates visit notes for the physicians. Even the patient's facial expressions were analyzed and reported to the doctor. Babylon is working on the Alexa app, which would be released by the end of August.
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Fell Racing in Devon?
Not a County normally associated with the fells of England and I guess that those from the north will be snorting with derision about soft southerners and easy off road running. That will be those from the north who have not actually competed in the Grizzly, or the latest challenge on the south coast, the Exe To Axe which took place on Sunday, 1st April, 2012. Organised by Sidmouth RC and to Fell Runners Association rules, this was a Category B fell race in name and in nature.
The mileage is a little unclear with the organisers claiming 20.3 miles, and those with GPS watches who actually ran it, claiming something in excess of 21 miles. The start is at Foxholes car park in Exmouth and at the start of the coastal path. You then follow your nose and the path until you reach Seaton some 21 miles later, after passing over West Down, through Budleigh Salterton, Ladram Bay, over Peak Hill, Sidmouth, over the hill above Sidmouth, over Salcombe, over Weston, over Beer Head (note the reference to 'over'), down through Beer and up and 'over' a small but significant hill over into Seaton.
So that was the challenge, and so how did Exmouth Harriers measure up to that. Well, pretty good, is the answer, with the club taking a clean sweep of all the prizes on offer. First runner home was Tom Merson of the Harriers in an exceptionally quick time for this course of 2:26.47 And the first lady home was Caroline Pleasance in 15th place overall, in 3:13.11. Tom was a full 16 minutes clear of the second placed runner and Caroline a staggering 20 minutes clear of the second female - fantastic running for our two Harriers.
The event can be tackled as a relay race, with teams of 2 – 4 members, and the first relay team back, was the imaginatively named 'Ben and Chris'. Comprised of Exmouth Harrier's Ben White and Chris Dupain, this pairing ensured that the Harrier's rein of victory remained unbroken as they crossed the line first in 3.07.20. They were shortly followed by more members of the Dupain family, with Dad Nigel and daughters Emma and Hannah - recently coming back into running after giving birth this winter - taking second spot in 3.32.25.
Other Harriers enjoying the challenge, and the marvellous weather, were: Scott '2 Trigs' Jordan, who started talking to Emma Dupain at the start line and suddenly found himself in Seaton on an unplanned run in around about 3 and a half hour's time, Terry 'Dark Destroyer' Oldham, 3.46, Bob Keast 4.01.14 and Katie Comer 4.05.
Lorraine Gilson and John Goss-Custard took part in the relay team and completed legs 2 and 3.
A few memorable moments of the day include Lorraine straying off course at Weston Bay (sshhh, she doesn't want anyone to know!) and Katie giving some Devonshire pensioner a reason to smile when he strolled around the corner - with his wife - just as our Katie was in the process of removing some upper layers... made his day, that treat!
After a well earned ice-cream at Seaton, the Harriers headed back to Exmouth, though via petrol power this time! Well done gang!
Caroline on her way to an easy victory in the women's race.