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The Practical Guide to Marketing
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1 The Practical Guide to Marketing Strategies and Tactics for Inbox Success by Jordan Ayan
3 The Practical Guide to Marketing Strategies and Tactics for Inbox Success
4 The Practical Guide to Marketing: Strategies and Tactics for Inbox Success Copyright 2007 by SubscriberMail, LLC. All rights reserved. No portion of this book may be reproduced or used in any form or by any means, without prior written permission from the publisher. For information, contact: SubscriberMail LLC 3333 Warrenville Road Lisle, Illinois ISBN 13:
5 The Practical Guide to Marketing Strategies and Tactics for Inbox Success by Jordan Ayan
7 CONTENTS Introduction Strategies...9 The Opt-in Process: 10 Steps to Success Segmentation Strategies...23 Guidelines for Effective Creative Metrics: Identifying Insights to Success Testing: A Checklist for Success...39 The Strategic Checklist for Success...43 The Seven Dirty Words You Can t Say in Subject Lines...49 Glossary...51
9 Introduction In just a few short years, marketing has become a main ingredient in most modern marketing plans. The reason for this is simple: the ROI for marketing is $57.25 for every dollar spent, according to a study by the Direct Marketing Association. That s double the ROI of other online marketing tactics. Marketers are not expected to slow their spending on marketing anytime soon. According to Jupiter Research, marketing spending will grow to $1.1 billion by 2010 from $885 million in 2005, increasing at a compounded annual rate of 4.5 percent. Where will marketers spend their dollars? Retention makes up the greatest share of the market, reaching $577 million by Acquisition , which includes newsletters, appends and coregistrations, will grow 4 percent annually to $518 million by B2C marketing will grow 5 percent annually to $897 million by B2B marketing will grow 2.4 percent annually to $206 million by marketing has been growing for several reasons. Most important, the tools have been getting better and best practices have been established. 7
10 This book is a compilation of best practices applicable to marketers just starting out as well as those who need a refresher. The advice takes you from the initial steps of setting an marketing strategy, to creative tips and to getting the most out of your through effective testing. These best practices are the same insights we have been sharing with our customers for years. Now we are sharing them with you. Of course, if you d like to know more about becoming a member of the SubscriberMail family of customers, we d be happy to talk with you about that as well. Please visit our website at for more information about our company. Introduction
11 7 Strategies Whether you are new to marketing or have been refining your strategies for years, there are seven initiatives that are essential for your continued marketing success. 1. Increase Your Segmentation Efforts marketing data offers incredible segmentation power and the ability to take advantage of small audience segments that might otherwise be financially or technically difficult to reach. If you haven t started segmenting your list and sending more targeted messages based on recipient data or behaviors, start today. Most of the research in the industry indicates that segmentation yields significant gains in conversions. Some typical strategies for segmentation include: Geography This is an easy, fairly obvious segmentation strategy. For example, your customer in Florida is unlikely to be interested in a snowmobile. And your customer in Minnesota probably isn t interested in a jet ski in the winter, anyway. Geography can also be a powerful indicator of buying patterns and other influences on the purchase cycle. Take the high tech industry, for example. In high tech pockets like Silicon Valley early adopters are far more common. Demographics This is another easy one, and can make a lot of sense. For example, we know men and women can interpret information quite 9
12 differently. Younger vs. older audiences take in information in different ways as well. Job title and function Are you ing potential users with no or all the buying power? An owner or CFO may want to know about ROI. A middle manager may just want to make his or her job easier. And an engineer or programmer wants to find better ways to work. And so on. Purchasing frequency Less frequent purchasers may require a timesensitive offer to encourage them to act. Or maybe you want to reward frequent buyers with exclusive privileges via . Monetary spending Adjust resources so you re dedicating your efforts toward customers who spend the most money with your company. If you have been segmenting your audiences, don t stop. Try to find new ways to segment and look at segmentation based on historical activity, perhaps treating people who are frequent clickers or openers differently. 2. Rethink and Refine Your Opt-in Campaigns Perform a check-up on your opt-in processes. Review everything from the data fields you re collecting to the confirmation you are sending afterwards. Small changes can mean big gains in new audiences, as well as setting the proper expectations for subscribers. Can you increase opt-ins by reducing unneeded data collection? Are you prominently directing Web visitors to sign up for ? Can you place this on more pages, or in locations that are more visible? Do you clearly define significant and relevant benefits for subscribers signing up for your ? Does the you send confirming the optin restate the benefits? Do you set expectations and ask subscribers to add this address to your safe list in the opt-in process? The language you use, the support graphics, and the staging techniques you employ can make a huge difference between being totally ignored and creating an evolving, dynamic relationship that can enhance database precision, enrich dialogue, and help you showcase a larger scope of services. Furthermore, if you re not using strict opt-in policies, start now. As recipients continue to tire Strategies
13 of unwanted , you ll continue to see declining response rates if you are not using an opt-in-only process. 3. Clean Your Lists and Try to Maintain Them Perform a thorough cleaning of your lists. This does not necessarily mean blindly deleting a bunch of names, but rather using segmentation strategies to treat historically inactive recipients differently than people who are actively opening and clicking on your messages. Here are some suggestions for periodically cleaning house: Take a close look at your lists and list segments. Are there some list segments you are never using? If so, clean them out. Review lists of people who have not responded to messages in the past few months and contact them in a different way than the rest of your list. If they still do not respond, consider removing them. Remember, today s success is about quality and not quantity. Review any new list segments you may want to make. Are there any ways to segment and strengthen messages to various groups? If so, segment them now and start communicating more effectively to those groups. 4. Design for Disabled Images and Preview Panes Audiences are increasingly looking at your messages without images turned on. (It may not be their choice, but rather the default of their client.) Make sure your messages are still readable and compelling without images. This may mean designing messages using fewer images, or including a short list of articles at the top of your newsletter. This technique works well for people who are viewing your message through a preview pane as well. Making sure enough content is placed in the upper right hand of the message to give recipients something to act upon will be important to success rates. 7 Strategies 11
14 Without designing your messages with this in mind, your campaigns may end up looking like this to recipients: Specific examples on how to optimize creative are covered in the Guidelines for Effective Creative chapter of this book Strategies
15 5. Institute Authentication Standards authentication has reached critical mass, and will continue to grow in importance for delivery. If you haven t already, make sure you set up SPF records, Sender ID records, and mail using Domain Keys Identified Mail (DKIM) authentication whenever possible. Proper use of these authentication methods will help your deliverability and will contribute to building a positive reputation for your domain. Your IT department and/or service provider should be able to provide specific steps on how to set up these authentication methods. They can also verify which authentication methods are set up already if you re not sure. The chart below shows a very simplistic and conceptual view of with and without authentication. Without Authentication The receiving server filters message without ever being able to verify the sender Author Sending Server Receiving Server Recipient With Authentication DNS (usually the identified Authority) The sender s organization sets up DNS Entries to identify itself Authentication ACCEPT Delivery Positive Flag Not Filtered Author Sending Server Receiving Server REJECT Bounce Negative Flag Filter 7 Strategies 13
16 6. Expand Your Testing Efforts One of the best ways to refine your strategy is through testing. If you re a beginner at this, the simplest form of testing is splitting your list into A and B segments, and sending each segment a message where one element, and only one element, is varied: subject line, copy, image, layout, offer, call to action, etc. Then analyze the results to determine which variation was more successful in increasing response, and optimize future messages accordingly. Whenever you re testing, remember the six steps for testing success: 1. Ask a question 2. Form a theory 3. Create the test 4. Segment the list 5. Measure and analyze results 6. Make changes If you re already a testing pro, or have performed some tests in previous years, keep refining what you have learned to continually improve your campaign performance. As with many of the other initiatives we ve outlined, small and continual gains can provide major dividends. For more information about testing, see the chapter Testing: A Checklist for Success. If you ve run out of testing ideas, call SubscriberMail and we ll be happy to work with you to develop some new ideas! 7. Rethink Tired Campaigns Marketers are increasingly seeing the power that marketing can have when used properly as part of the marketing mix. We encourage you to go beyond the status quo with your over-arching efforts and aggressively build your campaigns to deliver better results and new opportunities. Rethink campaigns that have run for awhile, and look at analytics to uncover new avenues of content or functionality that your audiences may respond to. offers a unique platform to quickly and cost-effectively change campaigns for the better. Take advantage of these unique abilities to maximize your efforts Strategies
17 The Opt-in Process: 10 Steps to Success 1. Understand What Constitutes an Opt-in As has grown from a communication vehicle to marketing superpower, the industry has fought to keep up with best practices. While marketers would like to believe recipients are all overjoyed to receive from them, that s not always the case. To this end, the Sender & Provider Coalition (ESPC), an association of industry leaders, has composed its Marketing Best Practices Guide. Among other clarifications, the ESPC defines opt-in as the point of address collection at which a person has affirmatively requested to be included on an list to receive commercial . Furthermore, the ESPC establishes that commercial should not be sent without: 1) Prior affirmative consent of the individual, as defined by the CAN-SPAM Act of 2003; or 2) Prior consent of the individual as defined by the European Commission Privacy and Electronic Communications Directive. As defined by CAN-SPAM, affirmative consent means that: (1) the recipient expressly consented to receive the message, either in response to a clear and conspicuous request for such consent or at the recipient s own initiative; and (2) if the message is from a party other than the party to which the recipient communicated such consent, the recipient was given clear 15
18 and conspicuous notice [of this] at the time the consent was communicated. The ESPC maintains that even with a prior business relationship, the opt-in best practice is to: 1) notify the person of the sender s intent to communicate with him or her at the point of address collection or in the first communication to the person, and then 2) upgrade permission to opt-in status, preferably confirmed (defined later in this chapter) as soon as possible. 2. Establish Your Privacy Policy Before beginning to collect opt-ins, establish a privacy policy if you don t already have one. If you have a policy, review it and be sure it covers collecting addresses. Let recipients know if you plan to share their addresses with a third party, and how the shared information will be used. If your policy states that you won t share addresses, live with your commitment. Make sure your privacy policy is easily accessible on your website, and that you provide links to it at every step of the opt-in process. Be sure to keep your policy updated and reviewed by legal counsel when necessary. The Direct Marketing Association provides a tool on their website to help you generate a privacy policy. Visit for more information. 3. Create the Opt-in Page Your opt-in page is very important because it is the place where consumers will decide if they will or will not give you their addresses to receive from you. It also sets the tone for future communication. When done correctly, it can drive future activity; and when done poorly, it will result in lower activity. To these ends, the most important thing to do when constructing your opt-in page is to focus on building value and setting expectations. Build the value of opting-in by focusing on what s in it for them, not for you. Be the first to know Free, timely market updates 16 The Opt-in Process: 10 Steps to Success
19 Special offers or special discounts Save money with weekly coupons Strategies to improve your Set the proper expectations up front by explaining on the opt-in page: the types of messages recipients will receive message content frequency of messages if they ll receive third-party offers Other considerations to take when building your opt-in page include: Will you use a short or long sign-up form? A short form will garner more sign-ups, but a longer form will collect more information. Will subscribers need to create a password to opt in? A password could give subscribers access to an account, but you are likely to lose subscribers who do not want to create a password just to receive from you. Will you provide options for subscribers to choose what types of messages they receive? Asking subscribers to select their interests allows you to send targeted messages, but requires more work to create separate lists and content. Don t make these important decisions blindly. Test your opt-in page for higher conversion and/or more qualified opt-ins. Aspects to test include: Incentive to sign up vs. no incentive Long vs. short opt-in form Copy (value statements) Sign-up options vs. global opt-in Create password vs. no password Placement of opt-in box on website 4. Know What Information to Collect When deciding what information to collect initially on the opt-in page, keep in mind your marketing strategy. If you haven t established what your strategy will be, spend some time thinking about it. What s your segmentation strategy? Will you send targeted mailings based on demographic information such as gender, age, and location? The Opt-in Process: 10 Steps to Success 17
20 What s your personalization strategy? Will you send personalized content such as Dear First Name? Personalization could also include sending targeted content based on location or other demographics as identified above. What s your marketing strategy? Will you send strictly monthly messages on your time frame, or will you send customized messages based on a recipient s birthday or anniversary? Knowing the answers to these questions up front will help determine what information should be collected on the opt-in page. The best practice is to collect only the information that is necessary. For example, collecting postal information if you never plan to send direct mail is a useless step that could lose you opt-ins. Consider collecting additional information that is not imperative to the opt-in process after the opt-in has been collected. This could also be collected in periodic follow-up surveys. 5. Create the Opt-in Confirmation Page Drive future activity by setting expectations on your opt-in confirmation page. This page should include the following important aspects: Text that asks subscribers to add your from address to their safe list or address book. Consider providing a link to a page with specific directions on how to do this for each of the major clients. This is the point at which you should ask subscribers to do this, as they are at their most active stage of involvement with you, having just signed up for from you. Being added to their safe list ensures your messages will always be delivered to their inbox. An image of your welcome so recipients will recognize the message in their inbox when they receive it. Be sure to specifically point out the confirmation link if using double opt-in, with directions to click on the link to confirm their subscription. 6. Send the Welcome Message The welcome message is another step in the opt-in process where you have the opportunity to reinforce value and expectations to drive activity. It should 18 The Opt-in Process: 10 Steps to Success
21 be sent immediately after the opt-in and be a branded HTML message that accurately and positively represents your organization. Your welcome message should include these key elements: Copy that restates the value of their opt-in, the type of messages they can expect to receive, and how often they should expect to receive messages. Copy that again asks subscribers to add your from address to their safe list or address book. An image of the newsletter they will receive so they will recognize it in their inbox. A link to your privacy policy, to again reassure subscribers of how their information will be used. A confirmation link, if using a double opt-in process, with a strong call to action that directs subscribers to click to confirm their subscription. 7. Drive Traffic to the Opt-in Page Once you have your opt-in page, confirmation page and welcome message set, you can now focus on driving visitors to the opt-in page. You should have a strong call to action on your home page in a prominent location that directs visitors to the opt-in page. A popular way to construct this sign-up box is with a form field where visitors can fill in their address directly on the home page, then be directed to a second page (your opt-in page) to collect additional information. This sign-up box or call to action should include strong copy on the value to the potential subscriber of receiving your company s . Additionally, your sign-up box and benefits should be prominently displayed on every page of your website. You may want to consider using an incentive to drive opt-ins, such as a cash giveaway, drawing for a coveted prize or valuable coupon to be used toward their next purchase. You will certainly increase the number of opt-ins collected with an incentive vs. no incentive: however, you may also see a lower quality of opt-ins as people sign up for the prize rather than your . On the down side, these people may not turn into active recipients and may thereby lower your response rates. On the up side, you now have the opportunity to turn people into active recipients who otherwise may not have chosen to receive from your organization. The Opt-in Process: 10 Steps to Success 19
22 8. Collect Opt-ins from Other Points Your opt-in page should be your main focus for collecting opt-ins, but it shouldn t be your only opportunity to collect opt-ins. There are many other contact points with consumers where you could solicit an address. Here are some good examples: Contact form: Add a checkbox asking for an sign-up on other web forms on your website. For example, a contact form for more information, a webinar registration form, a whitepaper download form, etc. Product opportunity: The checkout process on your ecommerce site is a great time to ask purchasers to sign up for from your organization. These are your most active web visitors who have already shown an interest in your company. Co-registration: Look into co-registration opportunities that would make sense for your business model. Be sure that your main focus remains on collecting qualified opt-ins, rather than grow a list of addresses for people who may have no need for your product or service. Transactional messages: Transactional messages present another opportunity to include a call to action that prompts users to opt in to receive promotional messages from your company. Again, these are people who have already shown an interest in your company. Brick and mortar: If your company or organization has a brick-andmortar business front, use this opportunity to collect addresses from prospects either with a sign-up box on a counter or by asking directly for them. Again, be sure that the value of the opt-in is clear to prospects. When adding a checkbox to a contact form, the checkout process or a co-registration process, you have the option to make this checkbox either pre-selected or unselected. It is a best practice to never have this checkbox pre-selected. Furthermore, it also makes good business sense. Using a preselected checkbox will add uninterested people to your list, and they ll end up skewing your results by opting out or generally never responding to your message. And it could be worse: they could end up reporting your messages as spam since they will not have recalled signing up for your The Opt-in Process: 10 Steps to Success
23 9. Evaluate Using Double Opt-in Double opt-in or confirmed opt-in as it s also known is the process whereby following an opt-in request, a confirmation is sent. This requires the person to confirm the opt-in before he or she will receive any future messages. The person must respond, usually by clicking on a double confirmation link, in order to be considered confirmed. Using a double opt-in process ensures you are sending to only your most qualified, most interested, and most active recipients. The potential downside is that you will almost never have as many confirmed double opt-ins as you have single opt-ins. However, lists that are confirmed through this double opt-in process consistently produce much higher open rates and click-through rates, and offer lower complaint rates. If you decide the double opt-in process makes the most sense for your business model, you can increase the number of subscribers who confirm by following up with non-confirms two to five days from the initial opt-in. These are people who may have forgotten to act on your initial welcome message, but with a reminder message may confirm. Depending on your service provider, this could potentially be set up as an automatically recurring message. This would ensure the highest rates of double confirming while removing the work of sending additional messages. 10. Deliver on Your Promises After you ve diligently set expectations about the s you will be sending (on the opt-in page, confirmation page and welcome message), be sure that you then deliver on those promises. If you ve promised weekly tips, be sure that the message type you re sending is a tips and that you are sending them weekly. Additionally, be sure that you don t deliver something that was not promised. For example, A different type of than what they opted in for Weekly s if you stated s would be monthly Third-party s if this was not explicit during the opt-in process If your strategy shifts and you want to deliver something other than what was promised during the opt-in process, send an asking subscribers to opt-in to this different type of or send an letting subscribers know of the change and giving them a chance to opt out. The Opt-in Process: 10 Steps to Success 21
24 A smooth opt-in process from start to finish will ensure that you are collecting subscribers who know what they are signing up for and who will be active recipients when they receive the content they are expecting. Delivering on promises made during the opt-in process and refining your strategy to send targeted mailings will keep your attrition rate low. 22 The Opt-in Process: 10 Steps to Success
25 Segmentation Strategies The product or service that one customer can t live without is one that another has no use for. The key selling point for one prospect is a weak point for another. Simply put, people care about what s relevant to them, and don t want to weed through what s not. So why send irrelevant content? Send only information that matters to recipients, and watch your response rates rise. The key is to determine what content is relevant, and then divide your list into groups of people interested in the same information. Don t know what that is? Ask them. We ll discuss ideas on how to easily collect this information from your subscribers at the end of this chapter. Divide and Conquer Once you know what content your subscribers find relevant to them, divide your list into segments that make sense to your company or business model. You are probably already used to segmentation in your traditional marketing efforts, but many organizations overlook segmentation in their initiatives. Customize to Maximize When you ve segmented your list according to what works for your business model, maximize action and conversion by sending customized messages to 23
26 your different audiences. Customize the message content, customize the offer, the subject line, the time of day you send, etc. all in a way that is directly relevant to the audience you re sending to. Using dynamic content to send targeted information Dynamic content can make sending targeted content to recipients easy. Dynamic content allows you to create a single message that delivers multiple versions based on recipients demographic profiles or other data. The possibilities are limited only by the data you have for your subscribers and the content you have that is relevant to that data. Messages can be customized to replace groups of text or images based on variables such as: a recipient s personal data (state, status, etc.) past purchase history past activity website activity any other data you have about your recipients The possibilities for customizing messages with dynamic content tools are almost endless. For example, an electronics retailer could use dynamic content to deliver an newsletter with an opening paragraph about computers on sale or a paragraph about new MP3 players. The actual paragraph that was delivered would depend on the recipient. Here are some more real-world examples of how marketers are using this powerful technology: Customizing updates by state, province or other geographical characteristics Substituting entire paragraphs of text or graphics based on demographic data Creating cross-sell offers based on previous purchases Alerting customers of consumable products (items or components that need to be replaced on a regular schedule) or recurring services (which need to be performed at specific intervals, such as oil changes and tune-ups) Taking personalization past first name Personalization is a simple execution that inserts data elements or content held in your database into an message. At its most basic, personalization inserts a salutation such as Dear First Name. We encourage you to think beyond first names. Personalization allows you to insert any text for which you have a data field. Here are some other examples for using personalization: 24 Segmentation Strategies
27 User-specific information, such as customer number Contact information for a salesperson in the recipient s region Location information for the store closest to the recipient In its most sophisticated uses, personalization can even enable you to customize images based on personal data. Measure and Modify This should be nothing new since you re already tracking your campaigns for response and conversion rates. Certainly your overall response rate should rise when you send relevant messages to carefully selected audiences. If a particular segment isn t responding as well as the others, review and make adjustments to improve response. If you don t see a significant overall increase in response rates when you send to segmented lists, continue to explore possible hypotheses, test them and only when all else fails, save resources by sending only one . Easily Elicit the Information You Need At signup Collect information and ask your subscribers what is most useful to them while they re signing up to receive s from you. This can be handled several ways. 1. Make the info required in order to sign up. This is advisable only if the information is absolutely necessary. Otherwise, you risk losing signups. 2. Include the additional fields but make them optional. However, be careful not to add too many fields to the page or the mere length of the form may scare people away. 3. After they ve signed up, ask them to provide additional information on a separate page to avoid losing signups. Re-register If you ve been publishing for a while, periodically ask subscribers to re-register. Advise them that you want to make sure their info is up to date. This is also a good way to make sure your list is fresh. Survey Send an and ask subscribers to complete a short survey. To increase response, offer a premium or fun prize. Segmentation Strategies 25
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Just thought I would start a new board for those just starting a cycle. I was on the 2ww, but that has come and gone! So just wanted to see if anyone wanted to ride out the next cycle together!Tracy
Hello Tracy -I am not on day 1, I am on day 4. Can I still join your cycle group? :)I missed you, with all the postive news on the other tread we seemed to slip through the cracks. I was thinking about you, hoping all is well. How are you feeling? I am ok! I had a baseline us today to check for cysts. Fortunatly I am cleared to get back on the roller coaster ride tomorrow. I will be starting my Repronex again, this time 2 viles a day instead of 1. Take care,Liz
Right, fell right thru the crack with all the BFP over there! Had to get off the 2ww thread as a way to regroup and really remember I am starting over, again! I had been reading your threads (little books) on another thread but did not want to interrupt! I had been keeping up with you there! Glad you got the okay, no cysts! That's super! Full speed ahead! Since I do have the cysts, I will continue to chart, temp and I'm going to do the OPK's this month. I don't recall them working in the past, but figured since I won't be on clomid, I had to take some control into my own hands! As if I have control...HA HA! I wish! Anyway, this will be month one or probably two that we will be on our own. We will be going on vacation (much needed) as my next cycle is beginning, so we will have to wait to get back in with the RE when we get back. I'm okay with it. Do I have a choice?? LOL! Anyway, I also have another prescription for Clomid I can take for the next cycle, but then if I do, when I go back to the RE and he does my baseline and the cysts are there, again, I will be mad at myself! I am really thinking that I may go the injectible route, pending the outcome of DH's SPA. We'll see. I will be needing your support and expertise then! If if comes back negatively, then I don't know. We haven't talked about that yet, because it was never an issue before. All SA's that we had done in the past were fine, which pointed the finger, so to speak, at me. Too much to think about. It's a waiting game at this point, nothing to even discuss until after we get back from NC. But I am feeling fine, the usually cramping and stuff. Some weird (TMI) things, but I am attributing that to the clomid, especially since I had never before been on 150mg. I am glad you are here for me, you really have a way with words and I enjoy your posts! Thanks for joining me! Hopefully our turn will come soon as well, it has to, right? Sometimes I feel like a child, and I don't like waiting my turn anymore! I want my turn now! Well, I'm going to go get DS settled down and ready for bed! Thank goodness I have him! Really! Thanks again,Tracy
Good Morning Tracy,Good to hear from you! Yes, I seem to have a bit of trouble when it comes to my posts. It seems no matter how hard I try they end up being little books. :) Oh well I guess you can say I love to talk. Please feel free to jump in anytime, it is always great to hear from you.I know you are feeling a bit frustrated with the cysts. I went through that back in June, it stinks to say the least. If you don't mind me giving you some advice... I would not take the Clomid this month, I know you want to (I would too), but honestly the worst thing for the cysts right now would be the Clomid. I don't know if you remember my story of beginning Clomid without a baseline u/s. If you did I am sorry for repeating, if not hopfully it may help you. Anyway, I begain the Clomid on day 5, on day 9 I went in for my us only to find out that I had already olvuated. After speaking to the re he told me that he believed I had cysts. I am not sure exactly how all that works, for me it was a wasted cycle. I spent the money on the Clomid, which I took for 5 days only to find out I ovulated to early and had no chance of preg. I know it seems like an eternity to wait for the next appt., it is worthwile I am sure. Your body needs time to heal from the cysts especially since you have no idea how long you have had them. Did the doc give you any idea as to how large they are? My re told me that usually when you get cysts from Clomid or other fertility meds you only have to wait 1 cycle out and then you should be given the gree light.When are you leaving for vacation? That is great. I was never in Charleston, my husband was there for work and told me how much I would love it. Someday. The waiting game stinks. I can 100% relate. After my mc in Dec all I did was wait for 4 months. Test after test I felt like a lab rat! Finally in May I was given the go ahead to begin Clomid. Then the nightmare in June and had to wait out that cycle, then I moved on to July and really thought it could be the one and nope it sure wasen't. This whole process is nothing much more then waiting and keeping the faith.I will always be here! If you ever have any questions I may be able to answer please feel free to ask, I am willing to share any experience I may have with you. I must run - Talk to you soonTake careLiz
:) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :)
:) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :)
Thanks so much Liz! I am going to have a great day!I do enjoy your books, I really do! I was not going to do the clomid this month, but next, maybe. I don't know, maybe not. I don't want to have the cyst problem again, but it's the whole control thing. I just feel like I have to be doing something! Maybe the temping and charting and OPK's will be enough....and maybe I won't even want to be bothered when I am on vacation. That would be nice, but I'm addicted to it already. I have recently quit smoking, yet again, so I guess I have to have something to obsess over and charting my temps is it right now! Plus coming here and reading and writing! We leave for vacation on the 18th of August. We rent a house on the beach every summer with my dad's side of the family. This year there will be 12 of us, last year was 10, the year before was 18. But it's a good time, great to just relax and hang on the beach every day. My grandfather lives in NC, so it's a nice middle ground for the family to meet and visit with him as well! So, I am looking forward to it! Too bad my next AF will be due around that time, so I will probably be taking her with me! UGH!Thanks again for the birthday wishes, I hope you have a great day as well! I will talk to you later!Tracy
Hi Tracy,
I hope you are having a very happy birthday! Enjoying yourself some!
Wow that is pretty awesome with your vacation. I bet you have a lot of fun. I love my family dearly, but I am not sure I could handle "all" of them at once for a week. Maybe af will take a vacation too without you! That would be really nice of her.
I will be on a little vacation for the weekend of Aug. 18 as well. My dh and I have been doing a camping trip for his work for 4 years now. We go to a lake called Lake Raystown in PA. It is quite a good time, always look forward to it. This year is a bit harder on me since we are not getting our boat out (we are breaking ground on our house Aug. 21), so I am not sure how a weekend at the lake without a boat will be. Other people do have boats, but then again if God willing I could be pg and then would't be able to go on the boats. Oh, well we shall see. I can already tell I am trying to plan my timing again. ugh, why is it so hard not to do that.
I received your private message the last night. I had sent one to you the other night because I wasen't sure where to put it on here. I was concerned about how you were doing.
When do you go back to the re? Did he give you any idea as to what he was thinking about which direction he was thinking of going with you treatments?
I am not having such a good day today. Seems everything is making me cry, why I have no idea af is almost gone and I am still an emotional wreck. Maybe it is my hormones again, they are really becoming a pain in my butt. After a rough day, I came home to see the envelope with my Repronex for this cycle. I almost fell over when I saw the price. It went up $130.00 from just a month ago. I called and they told me that as of July 1 it went up to $59.60 a vile from $44.90 a vile. Holy cow, that is quite a jump. So needless to say now I am depressed about the medicine price! If its not one thing its another. I am so very frustrated.
By the way, where do you live? I don't think I ever asked you that. I live in Pa, just outside of Reading. We live in the woods, very peaceful.
I must run, have a good rest of your birthday. Talk to you soon.
I almost forgot. Congrats on the quitting smoking. I quite a couple of years ago and I can honestly say nothing makes me wan to smoke more then this journey. Be strong. You can do it.
Now where to begin...I'm going to have to go back and peek to make sure I answer all your questions, but first let's talk about you.Sorry to hear you are having a "rough" day. I think we ALL can relate to that. I certainly can. You have alot on your plate right now, and you also have alot that you want done right now. The new house, a baby, medication expenses,etc. Its not a good feeling to have no control, which I guess is why we obsess over the things we can control, like charting and BD timing, etc. Hopefully a vacation will do us both some good, and maybe we can even go off happier and eating for two! God willing for us both! I would like to have a reason to not go out on the boat also!DH is great about all of this, however, does not wear his emotions on his sleeve. Sometimes I think he doesn't really care, I know he does, but I sometimes feel like I am in this alone. It's depressing, but then I have to remind myself that if he didn't care he wouldn't be going with me to the appoinments, getting the SPA done, etc. He has that done on 8/16 and the RE wanted to meet with us 5 days after that. We will be in NC, so I guess we will schedule an appt. when we get back. Did your DH have that done? Just curious is all. Mine had 3 or 4 SA done, years ago now, but this is the first I even heard of a SPA and know what it is now! I feel ignorant and wish I had known alot more of what I know now a few years back. Not that it would or wouldn't change things, who knows. I just wish I was more informed, then.Anyway the RE wants to go straight to IVF. Not really what we wanted to hear, but what could he say after 8 years of TTC and at least 10 cycles of clomid, including 4 failed IUI's. I was hoping he would present more "affordable" options out there, but he really didn't. He said perhaps injectables, but if he were us, he would skip over that step. So if her were us would he gamble his savings on one cycle of IVF??? I don't know, ALOT depends on the SPA results, because what if IVF is our only option. We haven't had that talk yet. Insurance won't cover it so it will be all on us. We have the money in savings, but if it failed, we certainly wouldn't be able to do it again. Maybe FET, but not another fresh cycle. It's a HUGE gamble, there are no guarantees. And I think about that too. I have my DS, and maybe that's all I will ever have. I can live with that, I may have to. I'm not saying I quit or I am giving up, certainly far fromit, but I can't say at this point whether I can consider IVF either. Maybe injectables...but then you have to consider the cost of that (which you are WELL aware of) and a few cycles of that adds up! I am conflicted now, to say the least! AF is here and I am trying to be realistic.Anyhow, I live in Tennessee. We moved here in October, from Florida, which is where I lived the past 8 years. I was born in raised in Coneecticut though, so we were almost neighbors at one time! I get back up there every other year. My DH is from CT as well.Hopefully you have a better day tomorrow! It's an emotional ride, but we'll ride together! Sleep tight!Tracy
Good morning Tracy,Thanks for the support. I am trying really hard to have a better day then yesterday. I do have one positve I don't work on Friday's so atleast I am at home. I am not sure what an SPA is. I did google it is read it has to do with the sperms ability to penetrate the egg. They said he is a good test to determine which way to go with treatment IUI, IVF, ICSI. Sounds like a great test. My dh just had a SA done at the end of May. Everything came back perfect, so once again the problem is not him it falls back to me. I am not sure why they did not suggest the SPA, maybe because I have achieved pg 2 times with him, unfortunatly they ended in mc.IVF is a huge step. I find myself lying in bed at night thinking about it also. I guess my faith is just a little down right now, I am not feeling that positive about anything. The money is huge, but then again money is definatly not everything, it helps, but it in my mind could never replace the empty feeling I have in my heart for child of my own. I was suprised to hear you re didn't suggest injections before going straight to IVF. Do you think that has something to do with the amount of time you have been trying to conceive? That would make sense to me. What about all the testing, have you been through that before over the years. I am sorry I don't mean to be nosey I am just very curious. I guess I am alittle addicted to trying to figure out this whole infertility thing. I am so happy for you that you have your son. I am sure that helps a great deal, he is a blessing to your and your dh. How old is he? Dh is I actually had a serious talk about adoption last Sunday. I told him I was willing to do anything medically possible to achieve a preg., but if and when it happens I am not sure I can do it again if I had to. He likes the idea of adoption, since you are giving a child a chance for a wonderful life. I think that in a couple of years, hopefully we will have our own child by then we will be looking into adoption. I have always wanted a big family and never thought in a million years that once I was finally married and ready it would be so damn hard. Especially when I got pg 4 weeks off the pill the last time. ugh it is so frustrating. Sometimes I feel like I am stuck in a nightmare that I just can't seem to wake up from.I have never been to Tennessee. Would love to some time, dh and I like to travel and talk about all the places we would like to go. We are country music fans and Nashville is definatly on our list of places to visit. CT is very nice, I have never really visited too much there, but I have driven through. CT and FL have a huge weather distance. I bet that was a tough one to get used to. :)Well I better go before my book gets too long. Talk to you soon Liz
I am so jealous you are not working today! Wish I wasn't, which is why I will keep this brief... I think the length of time we've been TTC definately influenced the RE and the fact that only one preg was ever achieved. Never though it would take this long. Wanted kids before I was 30, at least two. Now I say one by 35...The SPA is exactly what you have read about. It will be interesting to see the results.More later...TTFN!Tracy
Tracy,Yes, having Fridays off is great, but then it is not so great when you could really use the money. My dh has been working extra long days for the ot. We need it. I always wanted to be married and have kids by the time I was 30. 30 came and went and then I said ok, 32. Well I was married at 31 and pg at 31, unfortunatly m/c. So here I am turned 32 in May and am hoping to be a Mom by 33. One can hope right? Dh is taking me out to dinner tonight (I haven't seen him all week he's been so busy), so I must go pretty myself up for him. :) Talk to you soonLiz
Liz - I owe you a HUGE post! I tried to stay away from the computer over the weekend, as to not obsess! I did a few things here and there, but did not post anything. I had a bad night Friday, threw a "pity party" feeling sorry for myself, "why me!" Anyhow, I shed some tears and then just decided to take a break from talking about "it" over the weekend. So, I will fill you in on something I've got in the works later! I have to get to work! TTFN!Tracy
Hi Tracy - Sounds like you and I should have been together for a big pity party! I had mine on Thursday night. I cried and cried, felt sorry for myself for a bit and finally Friday night I think I picked myself up, dusted myself off and am ready to stop feeling sorry for myself and think about something else. I think we are all intitled to a day or more (if necessary) of self pity! It allows us to be human.I am very anxious to hear what you are brewing up. When you get a chance drop me a message.Talk to you soon, take careLiz
Will post a "book" later tonight. DH is supposed to work late, so I will have time to chat then! Hope you results come back good, I know you are anxious! Hang in there!Tracy
Okay, so I don't have time to write a book tonight, but I will try to fill you in. Friday night was a bad night for me, just a boo-hoo'ing and feeling sorry for myself. I'm okay now, but was frustrated and had to let it out. DH was supportive and let me cry and blabber on and on about how unfair it is. You know the routine. Anyway it just hit hard because of my birthday and all, just caught up to me and knocked over my brave front. So, we go over to the MIL's house Saturday night and she hands me and envelope from a friend of hers. It was an article about using NaPro Technology and the Creighton Model. So, I read it, skeptically and then did some research when I got home. It's mostly charting and being observant of your body's changes, but I believe they fully examine the chart to find out what the problem is. Whaich is what I would love to know! So, I have been chatting with an RN, who works this program in Georgia, the closest place to me that offers this program and we're looking into it. It is supposed to be a year long program with frequent follow-ups. She may even be willing to teach me (the introductory session)over the phone, how to chart each month. I am still waiting for her to get back to me on the last list of questions that I sent her. Anyway, I may give it a try....it may be stuff I already know and may already be doing with my charting, but we'll see. So that's what I've got up my sleeve. Once I find out more info, I will share with you. So, I am optimistic, once again, for now! Good night, sleep tight....I'm beat....started exercising tonight, ugh!Tracy
Good morning Tracy - Congrats on the starting to exercise. I wish I could get myself motivated to start again. I was doing really great until about a month and half ago and then it all went down hill! :(I have never heard of NaPro Technology and Creighton Model, howeve it looks very interesting. I think I may have to do some reasearch as well. Did you mil's friend or know someone who had experience with using it? The way I look at it is anything is worth a shot. How are the costs? Sorry, this is so brief. I really must get some work done.I will write more later.Take care,Liz
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Boredom Buster
I love that my kids participate in so many wonderful activities. But while they are swimming, karate chopping and bowling, I am usually sitting and waiting. Sometimes I read. Sometimes I play on my phone. Sometimes I workout (not very often). But after a while...all of these things get old.
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Monsanto, the world's biggest seed maker, is pinning its hopes on a string of "game-changing" products as its long-time moneyspinner, Roundup weed killer, comes under sustained attack from cheaper generic versions.
Hugh Grant, the US company's Scottish chairman and chief executive, said this week that the new products should help Monsanto to fulfil its promise to double 2007's gross profit to $7.5 billion (£4.7 billion) by 2012, as it shifts its focus away from herbicides to its more profitable biotech seeds business.
The two biggest new products, which have just been launched, are Roundup Ready 2 Yield soya beans — a second-generation version of Monsanto's herbicide-tolerant soya beans, which the company expects to be planted on between 8 million and 10 million acres this year. The other is SmartStax, a line of herbicide-tolerant and pest-resistant corn, which is expected to be planted on more than 4 million acres.
The two are part of a pipeline of 11 products offering farmers better yields and weed and pest control, as well as nutritional benefits. Others include SDA Omega-3 soya beans, aimed at the consumer nutrition market, and Vistive Gold, which can produce reduced-fat soya bean oil.
Products such as these should "give farmers a compelling choice to upgrade to next-generation technologies", Mr Grant said.
Robb Fraley, chief technology officer, believes Monsanto is "on the verge of a technology explosion". He said: "This year you will see the first of those game-changing products delivering on the farm." Pro-jects in the early phases of development will fuel the next wave of technological breakthroughs, he added.
The challenge facing Monsanto was made clear this week by the company's results for the first quarter of its financial year, which showed an 89 per cent drop in gross profit from Roundup and other glyphosate-based herbicides, as prices were driven down by growing generic competition, particularly from China.
For the year to November 30, Monsanto reported a loss of $19 million, or three cents per share, compared with a profit of $556 million, or $1 per share, a year ago. Analysts had been looking for a breakeven quarter.
Revenue fell 36 per cent to $1.7 billion. The company reaffirmed its previous forecast for earnings of $3.10 to $3.30 per share for 2010.
The world has moved on since Monsanto's first genetically modified (GM) products in the 1990s were labelled by some, mostly in Europe, as "Frankenstein foods" threatening ecological catastrophe.
Changing diets in the developing world, the effects of climate change and the need to feed a growing world population from a finite supply of farmland have pushed food security up the political and public agenda.
In the UK, the Government is pushing for a more open attitude towards GM and Hilary Benn, Secretary of State for Environment, Food and Rural Affairs, is launching a "food strategy". Although much of Europe still bans the planting of GM crops, it permits the importation of foods made from them.
In the US, 90 per cent of the soya bean crop and 80 per cent of the corn crop and cotton crop are grown with seeds containing Monsanto's technology. Other countries are also growing its biotech crops, including India (20 million acres of cotton), Brazil (35 million acres of soya beans) and Argentina (43 million acres of soya beans).
Chris Shaw, an analyst at Ticonderoga Securities, the broker, believes that Monsanto's short-term prospects are mixed and has issued a sell notice on the shares.
"I have worries about the coming planting season in North America. I think there may be some resistance to the new products, based on pricing," he said. Mr Shaw said that Monsanto's Ready 2 Yield soya beans and SmartStax corn were selling at a $20 and $23 premium per acre to their predecessor products.
However, in the long term, Mr Shaw believes that prospects for the company are strong, even though Monsanto is facing increased competition from companies such as Dow Chemicals, Syngenta and BASF. Mr Shaw said: "Their R&D pipeline is robust. And if there is a global food shortage, GM crops are one way to produce more food on less land."


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Hey guys move if in wrong area
I am trying to create a bit of a VPN program using sql server.
I have figured out how to have a form grab the users ip address and port from a tcp connection and store it into a table.
Now I want to integrate this directly into the sql server.
I know you can filter connections by IP using login triggers but is there a way to do the same when a command is issued to the database.
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I get this message when I try to launch a report (.rdl) from Windows Sharepoint 2007.ÃÂ I have followed the steps to integrate SQL 2005 SP2 with Sharepoint 2007.ÃÂ I can launch the report by navigating to "http://server:880/reportserver/.."ÃÂ I am using a shared datasource that I created within sharepoint.ÃÂ Any help would be appreciated.
I am modifying a SharePoint site and so far so good. Some of the objects were created using Visual Studio 2008 (C#). I was able to modify these objects and implement them on the targete machine without issue. The final step is to implement
the ASPX pages that were modified using SharePoint Designer 2007. These are aspx pages that are used to modify items in lists. All the pages involved in this upgrade are customized. I need to upgrade the target site with the modified version
of these pages. My intent is to copy the code from the page in the source site and past it into the same page on the target site. I tried using the Remote Web Site connection tool in SharePoint Designer 2007 but received the following error message:
"Unable to open 'https://(site address)'. Server Error: Could not find a Web server at 'website'. Please check to make sure that the Web server name is valid and your proxy settings are set correctly. If you are sure that everything
is correct, the Web server may be temporarily out of service."
I am not sure how to first check to see if the Web Server is temporarily out of service. I would appreciate your input on how to verify this.
Background information of target machine: WinServer 2008, IIS 7, Sharepoint (MOSS2007), site on port 80
I have a .net Remoting application. I would like to do some tracking when connections are made. Is there a way to interrogate connections being made to my remote object?
I have a singleton object, running as a service. Basically when a ui connects I want to report back the state, and any pending messages. So by looking at the connections I can keep a ptr to the next group of messages based on the
client that connected.
Any insight into this would be a big help.
I try to implement a file storage and recovery system using WCF and NetTcpBinding, when I test the system locally (in the same sub-red) all work fine, but I can't communicate with my server application from another domain (not in the same sub-red). I was
verify all the configuration for my machine firewall, router and application, but I not see the problem. My question is: Is possible that WCF or more precisely NetTcpBinding require extra configuration for remote access? It is my app.config file...
<?xml version="1.0"?>
<compilation debug="true"/>
<service behaviorConfiguration="BackUpBehavior"
<endpoint address=""
I have created one Insert Proc for a table which has three Colourm.
Id int, [Name] varchar (30), Phone varchar (15) I want to use this proc for another Table which has two coloum which is semiler with first table lie Id int, [Name] varchar (30) I want to use one Insert Store Proc For two Table. I can avoid null
value of parameter but but can't avoid if the coloum is not exist.
I have server and I install windows server2003 With sqlserver 2008
and I have Application with vb.net2008 and i want to make connection between the application and sql server 2008
wht Is steps to make them>>>>??
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text: Protest the Hero (often abbreviated as PTH or simply Protest) is an award winning Canadian progressive metal band from Whitby, Ontario. The Protest line-up has stayed the same since the band formed in 1999, when they were just 12 years old. They originally used the name Happy Go Lucky, but changed their name before releasing their first EP, A Calculated Use of Sound which was followed by the release of their first full length, Kezia, on the indie label Underground Operations. On January 23, 2006 the band officially signed with Vagrant Records for Kezia's United States release. Kezia was released in the US on April 4, 2006. Their second full length, Fortress was officially released by Underground Operations in Canada and by Vagrant Records worldwide on January 29, 2008.


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Novell NetWare does not come with build-in syslog client functionality. However, with some
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[Back to Syslog Enabled


text:
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The Lloyd Williams owned, Robert Hichmott trained The United States has drawn just worse than midfield at barrier ten in the Group 1 $1m Cantala Stakes (1600m) at Flemington on Saturday.
A full field of sixteen plus one emergency accepted for the Cantala Stakes with The United States holding his spot at the top of the market order at $5.50 with Ladbrokes.com.au.
Steven Arnold replaces Kerrin McEvoy who was on The United States when he won the Group 2 $200,000 Schweppes Crystal Mile (1600m) at Moonee Valley last Saturday.
McEvoy has stuck with the Ciaron Maher trained Bon Aurum after the pair combined for a win in the Group 1 $500,000 Sir Rupert Clarke Stakes (1400m) at Caulfield on September 24 before running sixth to He's Our Rokkii in the Group 1 $500,000 IG Markets Toorak Handicap (1600m) at Caulfield on October 8.
Maher has added the blinkers to Bon Aurum ($26) who will need plenty of luck after drawing one from the outside at gate sixteen.
The Lindsay Park trained He's Our Rokkii has drawn alongside of The United States at gate eleven with regular rider Dwayne Dunn in the saddle again and is on the second line of betting at $7.
Stablemate Seaburge is also well in the betting at $8.50 and has drawn nicely at barrier two with lightweight jockey Chad Schofield flying in from Hong King to ride.
Sydney's leading trainer Chris Waller will saddle up three runners in the Cantala Stakes with Good Project drawing the rails with Zac Purton, McCreery also drawing nicely at three with Craig Newitt and Mackintosh fairing the worst of the stable's runners at barrier twelve for Joao Moreira.
Trainer Darren Weir had mixed results at the barrier draw for his three Cantala Stakes acceptors with Stratum Star (Damian Lane) drawing the best at barrier four, equal topweight Palentino (Mark Zahra) drew barrier seven while last start Moonga Stakes winner Voodoo Lad (Blake Shinn) came up with the outside barrier at seventeen in the original draw but will come back to sixteen when the field is finalised at scratching time on Saturday morning.
Market order for the Cantala Stakes at Ladbrokes.com.au: $5.50 The United States, $7 He's Our Rokkii, Palentino, $8.50 Seaburge, $9 Mackintosh, $11 Voodoo Lad, $13 McCreery, $14 Le Romain, $16 Hopfgarten, $20 Good Project, $21 Thunder Fantasy, $26 Stratum Star, Bon Aurum, Tivaci, $31 Humidor, $41 Great Esteem, $61 Entirely Platinum.


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As Pope Benedict leaves office tomorrow, the question remains over his legacy. How will he be remembered?
Some fear, it will simply be as 'the Pope who retired'. This indeed will change the ministry of all future Bishops of Rome, that option is now very real. If John Pall II taught people how to suffer and accept illness and death in a very public way, Benedict XVI is showing a different way, one of his characteristic humilityu
It is without doubt that there has been great challenges during his Papacy. The child abuse scandal has continued to run, while Benedict has increased the openness of the Church to this problem, apologised publiclly and personally met with many victims. His successor will need to continue to meet with this challenge. The Vatileaks Scandal revealing corruption and mismanagement in the high levels of the Church including the bank have also been damaging. Yet Benedict showed his compassion by pardoning the individual who revealed the information.
However, his work as a scholar and deep theologian will be long remembered, with his insightful and powerful accounts of Jesus' life keeping the Pope on many best seller lists for several years. Alongside this, his speeches live long in the memory of all who witnessed and heard them. He visted mosques and entered into much inter-faith dialogue, reaching out to those of other faiths. He was also the first Pope to own an iPad and tweet!
Indeed he will be very fondly rememebred, particually by the young, and particually by those he came in close contact with; with the UK sharing in that collective experience.
How do you think Pope Benedict XVI will be rememebered? Have the scandals been too damaging? Is it his strong personality that will win through? Have his numerous visits to Catholics around the world effected people's views? How will the next Pope follow in his footsteps?
An insightful link from the BBC about how Benedict XVI's life will change: 10 Things About the Pope's Retirement
The BBC have also compiled what they beleive to be his 10 Defining Moments
ABC (Australia) have written a more detailed piece on his legacy: Benedict's War
A fantastic video from LifeTeen: