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Heralded by many as the next big thing in marketing, consumer-product integration into media content such as TV, film and music, many recent deals have gone sour.
That's not to say that some positive results haven't emerged from the chaos. Top-drawer companies-among them Coca-Cola Co., Pepsi-Cola Co., Ford Motor Co., BMW of North America, DaimlerChrysler, Revlon, Taco Bell and Toyota Motors Corp.-have stepped up with a slew of successful product-integration efforts.
But for the most part, marketers have met with varying degrees of difficulty in executing these deals to their satisfaction.
Take, for example, WB's six-episode series "No Boundaries" last February. The eco-challenge show was sponsored by Ford Motor Co. and featured the new Ford Explorer. The vehicle was tastefully integrated, not drawing too much attention to the cars in the show. But despite this care, the results were underwhelming.
"The only boundaries were with the ratings," said one TV executive. The series barely got over a Nielsen Media Research 1.0 household rating for its six airings. What happened?
WB "didn't promote the show," said one TV executive. Some also criticized the program, saying it lacked drama, with none of the bickering and back-stabbing between contestants that has proved a big lure for reality shows such as CBS's "Survivor."
"In terms of overall awareness, it takes an enormous amount of promotion to get a show off the ground," said Lew Echlin, marketing-communications manager of Ford Motor Co.'s Ford Division.
missing the `sweet spot'
Mr. Echlin said AOL Time Warner's WB "definitely" did enough promotion for "No Boundaries." But he added, "I don't think it hit the sweet spot with their customer base." Still, he said, the experience "put us a very long way into a steep learning curve."
"World Beer Games" was a recent effort looking for exposure on rising News Corp. cable network FX. The series, sponsored by Interbrew, which markets small beer brands, Hooter's of Canada, and Beer.com, was supposed to air in prime time, according to a report in The Wall Street Journal.
But advertisers didn't get much exposure. The show wound up like any other client-supplied infomercial, according to a Fox spokesman, running at 2:30 a.m., in FX's infomercial time block. The spokesman said there was never any intention of airing the show in prime time.
Another effort that fell short was summer whodunnit "Murder In Small Town X," which was to have considerable product placement for Taco Bell and Jeep Liberty in and around the show. But the program ultimately suffered from poor ratings, and an executive close to Fox said that the clients were less than happy. "A lot more was promised but wasn't delivered," the executive said. Jeep Liberty and Taco Bell executives wouldn't comment. Endeavor, the Los Angeles talent agency responsible for selling product placement in the program, had no comment.
Sometimes it's the opposite problem-too much exposure.
Coca-Cola struck a deal with Fox's blockbuster talent-search show "American Idol" that has worked out, but an earlier try did not. The WB overdid it when it placed Coca-Cola in a summer series a few years ago called "Young Americans."
Before the start of the first episode, there was a Coke commercial, followed by the intro of the show, with the title: "The Coca-Cola Summer Premiere: Young Americans." This was followed by the first segment of the episode, which featured a corner gas station with a bunch of old-fashioned Coke coolers in the background. In that same scene, a teen-age guy gives a Coke to a teen-age girl. After that, in the first commercial break, there was another Coke commercial.
"That was something that wasn't directed by us," said Laura Eisen, senior manager of entertainment marketing at Coca-Cola. "That was the look of the show. When you look at the brand in this environment, it took on a different tone that got a lot of criticism. We worked very closely with the WB and the producers to fix that through the course of production." The WB had no comment.
"If people are not careful about how they are going to do this-it's going to become very offensive, and it's going to have the opposite effect of what everyone is trying to accomplish," said Lee Gabler, head of the TV department and co-chairman of Creative Artists Agency, the Los Angeles talent agency, who brokered an integration deal for client Coke with "Idol" on Fox. "If you do the kind of product integration that's been attempted in the recent past-it's going to be rejected quickly."
Many of these product-placement deals have been initiated by the networks with their clients' advertising agencies. But future deals could get a lot more complicated.
A hodgepodge of talent agencies, product-placement companies, promotion agencies, commercial-production houses, movie-trailer shops and even lawyers are jockeying to get a piece of the action.
In a recent deal, for example, a major cable network that was about to launch a big action show made a deal with a car company for a product placement. The producer, apprised of the deal after the fact, was furious.
control issues
"I wanted to control it," said the top executive at the TV production company. "In many cases it's an inducement for the client to spend money they might not otherwise spend."
Striking the deal, the cable network was trying to leverage the lure of product placement to land more traditional TV advertising dollars.
Network and cable executives believe that they, not the producers, should be in charge. "The network should control it," said Jon Nesvig, president-advertising sales for Fox Broadcasting Co. "That's the network's right."
Since the network controls TV-commercial money, network executives believe product-placement deals should be in their domain. Mr. Nesvig said the network should control these negotiations to help construct an overall integrated-marketing deal.
In spite of this, network executives aren't necessarily pushing for more product placement; many don't pin a lot of hope on significant revenue from it. No one expects these deals to even slightly dent the $30 billion that is spent on TV commercials each year.
"Product placement is fairly dangerous if it's used for other than a reward for sponsorship dollars," said Joe Abruzzese, outgoing president-advertising sales for Viacom's CBS Television Network. "We'll give product placement to a client who has an exclusive to a property where it fits-say, `Survivor."'
In "Survivor," CBS did a placement deal with General Motors' Pontiac Aztek as part of an exclusive media agreement for the automaker, "so we are not denying any revenue from Toyota or Ford [in other shows]," said Mr. Abruzzese. "Those car manufacturers can't buy [in that show] anyway. It's a reward for a $12 million placement of advertising."
In CBS's case, a number of other marketers were featured on "Survivor," including Reebok, Target and GM. Target Stores had a canopy featuring the store's name. Contestants walked around in Reebok T-shirts.
Product-placement pacts can take many shapes. Some are rewards for extensive media buys (as in CBS's case). Some have a separate price tag with the TV production company of up to $1 million for a network reality series. Still others may cost $50,000 an episode-typically, a TV producer may guarantee at least one to three "visuals' per series or per episode.
But in some deals, product placement is getting deeper into the content. For another series, ABC's "Who Wants To Be A Millionaire," the network worked AT&T's name directly into the show. When a contestant needs to call a friend for help with a question, host Regis Philbin says, "Let's go to our friends at AT&T." This was also tied to a media buy on the show.
Equally unsubtle is Coca-Cola's link with "Idol." This summer, Coke, with CAA's help, got involved with the show, and it has reupped for the second season beginning in January.
In its first outing, Coke had its logo-ed beverage cups in front of the three judges, had the traditional green room renamed the "Coca-Cola Red Room" and received the benefit of special taped segments, labeled "Coca-Cola Moments." Before one commercial break on a recent episode, one of the hosts said, "But first, I want to get a Coke."
"We are fortunate to have products that work naturally," said David Rains, managing director-integrated communications at Coca-Cola. "It's not a stretch to be there. Our brands are entertainment brands that fit into the environment."
Ford also has a stake in the show, as contestants drive around in its Focus cars (as well as wash them). The model is aimed at young buyers. Ford got five to six dozen :30 spots for "Idol's" entire run 16-week run. Ford has also signed on for the second season.
Getting real
Coca-Cola and Ford got in on the ground floor with "American Idol." In seeking a third major sponsor, Fox is asking $26 million, a higher price than Coca-Cola and Ford were said to have paid.
Product-integration activities as part of overall marketing pacts with TV programmers are no doubt on the rise. "We certainly were looking to do more marketing deals, and we were successful in negotiating those elements into our upfront," said Marc Goldstein, president-chief operating officer of WPP Group's MindShare USA, New York.
Growing product-placement/integration deals are linked to the rise of reality-based programming, which has more natural tie-ins with the "real" world.
Besides CBS's "Survivor," the network made product placement a regular feature of its "Big Brother" series, as well as for the second year of its "Amazing Race." Also for this season, Walt Disney Co.'s ABC sold its dramatic hour, "Push, Nevada," to Toyota Motor Sales USA and Sprint as part of product-placement deals, only to see the show canceled when its 13-episode commitment shortened to seven episodes.
Product placement has been around for years, but companies using it now have a new objective: Sink a product's message deeper into the content-so-called "plot" placement.
A few years ago, Twentieth Century Fox's "Cast Away" did just this, when Tom Hanks played a FedEx executive as a central part of the story line in the theatrical movie. More recently, ABC daytime soap "All My Children" struck a deal with Revlon, working the cosmetics company's line into the story line as an arch competitor of the company run by Susan Lucci's Erica Kane character.
Product integration is a subset of client-supplied programming, ranging from infomercials to weekend sports programming "time buys" to even some prime-time fare.
In the late `80s and early `90s, there was much talk of major consumer-product companies owning programming like they did in the `50s. But that movement-apart from Procter & Gamble Co., which owns network daytime soaps, as well as equity interests in WB's "Sabrina, the Teenage Witch" and CBS's "King of Queens"-hasn't spread to many other companies.
The reason is risk. Network advertisers aren't accustomed to spending big on TV shows only to see them fail. That's why advertisers buy commercials: Their investment is guaranteed with specific viewership.
low risk
Product placement is a nice lower-risk entry point. "There are ranges of success," said Ira Bernstein, president of Lions Gate Television. "It is much more narrow in the world of product integration than in client-supplied programming."
That's because, more often than not, TV shows fail. But in a limited product-placement deal there always is some value.
"Maybe if a [national advertiser] knows a show was going to do terrible ratings they wouldn't have produced it [for big production dollars]," said Mr. Bernstein. "But the company would have done it for only $50,000 [as a product-placement deal] in which case, it's good value."
TV is a natural territory for marketers. But the music industry is also alluring. For instance, in releasing Sheryl Crow's latest album, "C'mon C'mon," Bertelsmann's Music Group's Interscope Records struck a deal with American Express, using Ms. Crow's single "Soak Up the Sun" for a TV commercial.
But there are concerns, especially with some labels looking to put consumer products into videos or songs, that placement can go too far.
Further complicating the media-marketing landscape is TiVo and other personal video recorders, which allow users to skip commercials. One media agency executive says it's too early to tell how people will use TiVo in future years. TiVo says it currently has about 1 million users. But one scary study for TV advertisers shows more than 70% of people who own TiVo fast forward through ads.
Overall, executives believe marketing plans will see an increase in all kinds of product-integration deals in future years, all due to a still-growing plethora of media options, ratings erosion and possibly new digital technology like TiVo. But some traditions won't change that soon.
"You are still going to have the workhorse media-and that's still the 30-second spot-for a while," said Coca-Cola's Mr. Rains. "But product placement is a good insurance policy."
contributing: jean halliday


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The key to the door - an eighteenth birthday card
Hope you`re all safe after the dreadful storms we`ve had this week. Thankfully it passed us by.
How are you enjoying the Tonic Pick of the Week shows. Jodie has come up with some stunning designs. Here`s one of mine to share with you using the key die. I instantly thought of an 18th or 21st card when I saw the key. What better than pink & black. The dies fit perfectly on a 6x6 card.
I`m off to make some more cards for Tonic, which I will share with you when I`m allowed to.
They are absolutely gorgeous.
Thanks for dropping by
P.S. Remaining shows on Create and Craft TV today are at 6pm and 9pm....don't miss the shows...and don't miss out on the deals !

subset: commoncrawl


text:
Renaissance Villages - Millbrook Village, EX2
Development info
WELCOME TO MILLBROOK VILLAGE - an exclusive new retirement village
Nestled in a peaceful setting close to the river in the heart of the historic cathedral city of Exeter, Millbrook Village embodies the perfect blend of luxurious, independent retirement living combined with the comfort and security of an exclusive village community.
The Village offers a selection of luxury two- and three-bedroom cottages and one-and two-bedroom apartments, finished to the highest of standards throughout, all centered around a stylish private Club House featuring a bar, restaurant, pool, gym and many more hotel-style facilities for residents to enjoy.
The development has been thoughtfully designed by multi award winning experts in creating beautiful, high quality retirement living. Therefore Millbrook, like all of our villages, offers the active, independent lifestyle we know is so treasured by each one of our residents, with the reassurance of knowing someone is always there to help should you need it.
If you'd like more information please contact us and a member of our team will be happy to help.
The Westcountry is one of the most desirable places in the UK to live, with the perfect combination of bustling towns and cities blended with stunning moors, enviable beaches and chocolate box villages for residents of Millbrook Village and their guests to enjoy.
Devon's capital city, Exeter, has long been viewed by its residents as one of the 'best kept secrets' in the UK. However, the 'secret' is increasingly being recognised, with a wonderful mix of high street and independent shops, a wide selection of restaurants, theatres and cinemas, a Premiership rugby team, excellent local golf courses and plenty of other attractions for Millbrook Village residents to explore – all only a few minutes' drive or bus ride from the Village.
Despite evolving with impressive new developments such as the £170 million Princesshay shopping centre, Exeter remains at heart a historic city, with an imposing cathedral dating back to the 1400s, the remains of its original Roman wall still providing an interesting attraction and many original Tudor buildings lining its high street.
There aren't many cities in the UK that are minutes away from some of the country's most famed beaches but also a short drive from the rugged beauty of Dartmoor National Park. It also boasts an international airport and is only a couple of hours on the train from London, with excellent motorway links to the rest of the country.


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Stocks discussed on the in-depth session of Jim Cramer's Mad Money TV Program, Friday July 12.
19 Things To Watch in the Week Ahead: Citigroup (NYSE:C), Coca-Cola (NYSE:KO), Goldman Sachs (NYSE:GS), Johnson&Johnson (NYSE:JNJ), Yahoo (YHOO), Bank of America (NYSE:BAC), U.S. Bancorp (NYSE:USB), IBM (NYSE:IBM), Intel (NASDAQ:INTC), Xilinx (NASDAQ:XLNX), Union Pacific (NYSE:UNP), United Healthcare (NYSE:UNH), Verizon (NYSE:VZ), Microsoft (NASDAQ:MSFT), General Electric (NYSE:GE), Schlumberger (NYSE:SLB), Google (NASDAQ:GOOG). Other stocks mentioned: Wells Fargo (NYSE:WFC), Valero Energy (NYSE:VLO), Soda Stream (NASDAQ:SODA), Apple (NASDAQ:AAPL).
Chinese economic data will be released on Sunday and should set the tone for the week. Cramer doesn't expect the news to be good, and the market may open down on Monday.
Citigroup (C) is a "tough one" since it has a large global banking business, particularly in emerging markets. It reports on Monday, and Cramer doesn't think the strength of the U.S. segment will outweigh the troubled international business.
Coca Cola (KO) reports. KO just might be "the global soft goods play that doesn't need economic wind at its back." However, currency will be an issue.
Goldman Sachs (GS) can often excel in volatile times, and doesn't need housing to be strong.
Johnson & Johnson (JNJ) is fixing what was once broken, and Cramer says the company is now well-managed. He thinks the JNJ should spin off some divisions, and expects a good quarter.
Yahoo (YHOO) should report a strong quarter, since "CEO Marissa Mayer put Yahoo back on the map." Cramer hopes for a decline prior to earnings so it can be bought.
Fed Chairman Ben Bernanke speaks to the House of Representatives: Cramer thinks Bernanke should and will stay the course, and predicts the Fed chairman will measure his words. This is a non-event, but it probably will be interpreted as a major event.
Bank of America (BAC) is "worrisome" because of its exposure to mortgages and litigation risk. If BAC's report turns out positive, Cramer would buy Wells Fargo (WFC).
U.S. Bancorp (USB) has a lot of mortgage exposure. This stock might not return a lot now, but it can be bought for the long-term if it gets hit.
IBM (IBM) may benefit from low expectations. IBM delivered a shortfall last quarter, but it probably won't do as poorly as it did before. However, Cramer doesn't have much conviction in IBM.
Intel (INTC): Unless management says it is taking Samsung's Apple (AAPL) business (and it probably isn't), there won't be much happening at Intel.
Xilinx (XLNX) is benefiting from increased telecom spending, and Cramer expects a strong quarter.
Union Pacific (UNP) is Cramer's favorite rail. It might report a decent quarter, in spite of the decline in coal. UNP could be "the trade of the week" if it declines prior to earnings, but Cramer would use deep in the money calls.
United Healthcare (UNH): "Everything's coming up roses" for UNH. Cramer predicts a terrific quarter.
Verizon (VZ) is now being treated like a bond equivalent stock and has been punished. Cramer is not inclined to buy it.
Google (GOOG) needs to report good numbers. The stock is not that expensive, it has "a lot of irons on the fire," and if earnings are good, price targets should rise.
Microsoft (MSFT) got 3 downgrades last quarter, but the company performed well, with its new Windows and Xbox launches. Cramer predicts upgrades.
General Electric (GE) is a holding in Cramer's charitable trust and has been a "headache." GE needs to say something about a dividend boost or a buyback.
Schlumberger (SLB) is a good long-term stock that has 3 points downside risk and 10 points of possible upside.
Cramer took some calls:
Valero Energy (VLO) is not worth playing with, although it is a good company. The stock won't rise until oil prices fall.
Soda Stream (SODA) has had a big run and is ripe for a selloff.
Off The Charts
Can the averages keep roaring higher? Carolyn Boroden of FibonacciQueen.com thinks so. She has had the "hot hand" in predicting where the S&P 500 is going, and not only anticipated the rally that started early in 2013, but also foretold the recent correction. Boroden believed the correction would be a small one, and noted that the decline and duration was similar to past corrections. She believes the S&P 500 will rally higher to the key levels of 1721, 7165 and eventually 1823. However, Carly Garner of RealMoney.com is less sanguine. She thinks the S&P 500 will likely get choppy during the summer, but believes it will make a comeback in the fall. Cramer thinks both technical analysts are reliable, but along with Garner, recommends cautious optimism.
JPMorgan (NYSE:JPM), Royal Bank of Scotland (NYSE:RBS), Charles Schwab (NYSE:SCHW)
JPMorgan (JPM) has been highly successful in all of its segments, apart from lending, but if the bank is performing well now, it should do even better when loan demand picks up. JPM thrives in a high interest rate environment. CEO Jamie Dimon is not worried about impending government regulation of the banks. He admitted that Wells Fargo has recently outperformed JPM in the mortgage business, with WFC's 30% market share. WFC has transformed itself from a bank with many bad loans to an "amazing retailer of money." WFC is also feeling the pinch lately because of rate rises, but eventually, just like JPM, it will benefit from higher rates.
Cramer took some calls:
Royal Bank of Scotland (RBS) is worth buying because it has a significant amount of assets.
Charles Schwab (SCHW) has been going higher because interest rates are going up, but Cramer "wouldn't get ahead of it." He prefers JPM and WFC.
CEO Interview: Dr. Robert Gould, Epizyme (NASDAQ:EPZM). Other stocks mentioned: Celgene (NASDAQ:CELG), GlaxoSmithKline (NYSE:GSK)
The biotech sector is on fire, particularly biotech IPOs. Epizyme (EPZM), which produces targeted cancer treatments that turn off parts of the DNA in cancer-ridden cells, rose 53% on its first day of trading, and in the following six weeks has risen 140%. Early phase tests have shown that leukemia has been completely eliminated in mice given EPZM's treatment. Dr. Robert Gould discussed the company's partnerships with Celgene (CELG) and GalxoSmithKline (GSK). He predicts EPZM could produce a game-changing cancer treatment that may be on the market before 2017.
Jim Cramer's Action Alerts PLUS: Trade right alongside a Wall Street pro! Start your 14-day FREE trial today.
Get Cramer's Picks by email - it's free and takes only a few seconds to sign up.


text:
Meander Shawl by Lotta Groeger
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Meander Shawl
This pattern is available for €3.50 EUR buy it now
I always had a fascination with greek and classicism architecture.
The simple elegance of a black and white mosaic or a doric pillar.
So I put a doric pillar and the most classic greek pattern, the meander pattern, into a shawl pattern.
The shawl is knitted top-down in a faroer construction and with a knitted-on boarder.
The pattern provides charts as well a written description for the lace parts. The lace is easy enough for an adventures beginner who wants to try their hands onto their first lace shawl.
- Sizing / Finished Measurements: 57 inches wingspan x 18.5 inches height at spine after blocking (146cm x 47cm)
About this pattern
6 projects, in 16 queues
About this yarn
by Drachenwolle
Light Fingering
70% Wool, 15% Rayon from Bamboo, 15% Silk
459 yards / 100 grams
rating of 4.4 from 195 votes
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Public Health
We are pleased with your interest in our graduate program. Before you continue with the electronic application for admission, we wish to ensure that you are familiar with the minimum requirements for admission to graduate degree study in Public Health. It is important to recognize that although satisfaction of these basic requirements does not guarantee graduate admission, failure to satisfy these requirements may lead to automatic denial of admission.
The Public Health Graduate Program offers a combined (accelerated) master's degree track (BS/BA + MPH), a stand alone MPH and a dual degree track (PhD/MS/MA + MPH). An online degree track (Family and Community Health only) is also offered. The Public Health Graduate Program only awards Master of Public Health (MPH) degrees. Students in the combined and dual degree tracks will earn a MPH through the Public Health Graduate Program while completing their degree requirements for a graduate or undergraduate program in another department. Thus, applicants wishing to pursue a degree in another department must apply to that department separately.
Supporting Documents: Additional documents are required to support the application. Supporting documents should be uploaded to the online application or mailed directly to the graduate program to which you are applying, as directed below. Click the links below for details. Supporting documents include the following, unless specific instructions are noted in the requirements sections of this page:
- Transcripts
- GRE Test
- English Proficiency
- Recommendation letters
- Statement of Purpose
- Resume or curriculum vitae
Application Deadlines: The MPH Admissions Committee meets in early November to review all complete applications for the following spring semester and early February for fall admissions. This is when the bulk of graduate admissions are made. Therefore, students applying for Spring admissions into the MPH program must have their application complete no later than October 15th for international applicants residing outside the US and November 1st for domestic and international applicants residing within the US. International and domestic applicants applying for fall admissions may submit by one of the three application deadlines (February 1st, March 15th, or June 1st), and are highly encouraged to submit their applications by February 1st for the first round of admissions.
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|Contact Information
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Web Sites of Interest
Name: Salma Elwazeer, MPH
Phone: (765) 494-0109
Emillia Maurais, MSc
|Public Health
Purdue University
700 W. State St.
West Lafayette, IN 47907
Master of Public Health Graduate Program Basic Requirements
- Undergraduate Cumulative Grade Point Average:
3.0 or equivalent required
- Graduate Record Examination (GRE):
> 290 and > 3.5 for Analytical Writing
- Letters of Recommendation - Three letters of recommendation are required; at least two must be from academic sources.
- Statement of Purpose
- Transcripts from All Academic Institutions Attended
- Resume or Curriculum Vitae
Master of Public Health Program Combined (4+1) Degree
- Applicants will follow the Fall admissions deadline requirements and apply in the Spring of their junior year. There is no Spring admissions for the combined degree.
- Undergraduate Cumulative Grade Point Average: 3.5 or equivalent required.
Master of Public Health Dual Degree Track (PhD/MS/MA + MPH)
Any applicants wishing to pursue both a PhD/MS/MA and a MPH must apply to both programs separately. Applicants may apply at the same time they apply for their other degree objective or at any time within their current graduate degree studies.
International Applicant Additional Requirements:
- TOEFL for Non-Native English Speakers:
Minimum Paper-Based Test (PBT) Score Required: 550
Minimum Internet-Based Test (IBT) Overall Score Required: 100
With the following minimum section requirements:
Reading: 22
Listening: 22
Speaking: 22
Writing: 22
Effective for those seeking Spring 2019 admission and beyond:
Minimum Paper-Delivered Test - no overall score reported
With the following minimum section requirements:
Reading: 19
Listening: 14
Writing: 18
IELTS (Academic Module):
Minimum overall score required: 6.5
With the following minimum section requirements:
Reading: 6.5
Listening: 6.0
Speaking: 6.0
Writing: 5.5
Pearson Test of English (PTE):
No longer accepted
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text:
Game title: Mafia The Revenge
Description: You belong to one of the dangerous mafia families of the world. The day started as a normal day. The Don had a deal with another mafia family. While waiting on the other family, the Don gets whacked by a sniper rifle. It is up to you to take revenge.
Instructions: Arrow keys to move, S to shoot, A to knife, R to reload
Tags: NoneAdd this game to your site:


text: Response to the Trident Commission Concluding Report Dr. Nick Ritchie The Commission's concluding report, published on 1 July 2014, is intended to inform a more considered debate over Britain's nuclear weapon policy focused on national security, mindful of the politics and the strategic and diplomatic context. This is a direct response to the report and represents the views of the author. BASIC publishes it here as part of an ongoing discussion. Read more about Response to the Trident Commission Concluding Report


text:
Professional sports demand a mix of top athletes, overworked coaches, big ego front office executives and a stir-the-pot media presence that connect fans to the action. The triad of athletes, coaches and front office personnel is perfectly logical—play for today's game, coach for this season and build for long-term success. A natural push and pull exists amongst the aforementioned troika while the media coalition often feels like a slightly wobbly fourth wheel. The media is necessary but not quite equal to the rest of the set. And that brings us to press conferences, the ultimate convergence of team and media. Why are they necessary? Who orchestrates them? What's the blueprint?
Press conferences are not impromptu player interviews or a coach's spur-of-the-moment diatribe. They're used to make announcements or answer questions on a specific game, personnel decision or off-field happening. An organization's public relations staff is tasked with creating a positive aura for the team using "free" media coverage. A large part of the department's day-to-day activities includes writing press releases as well as determining when press conferences are necessary and getting them organized. Those interested in this kind of career need interpersonal skills, media savvy and a detail-oriented mind because crafting an hour-long presser is a lot of work.
Is the announcement press conference worthy? Often times, in sports, precedent answers this. Years of professional sports history tell us when a team should organize a press conference rather than offering no comment or sending out a simple press release. Announcing major free agent signings, apologizing for team, player or coach misgivings or declaring the hiring or firing of a team's coaching staff or front office leadership are all worthy of a show. Without some manipulation, a news story—positive or negative—is shaped into whatever tale media outlets choose to tell. When a team helps craft the message with a press conference, it's often relayed to fans in a more favorable light. Fans hear what a team wants them to hear instead of what reporters choose to share.
Think before you schedule. Don't introduce your newly inked superstar on the day of the Super Bowl. Don't hire a big name college coach to run your program during the opening ceremony of the Summer Olympics. And never announce the firing of your head coach the day before a game—that's a disastrous distraction. Look at what's happening locally and nationally before circling a day and time on the calendar for your press conference. You want a lot of media in attendance so select a day without a lot of competing news. You were likely given available days and times for the player, coach or front office leader that will be taking the stage. Confirm your preferred time with that person, or their representative, before you start spreading the word. The most traditional way to tell the world? A press release, including team contact information, a bolded headline and some highlights—who, what, when, where, why and how. That's your megaphone to attract local, and even national, media attention. Get the word out, being specific about timing and logistics, to draw the right kind of media coverage.
It's time to set the stage. Sports press conferences are typically set in the same space every time. Most organizations have a media room at team headquarters adorned with all the essentials you need to pull off a presser. If just one person will stand before the media you'll need a podium, sound system, lights, and a team backdrop. If more than one spokesperson will talk—perhaps for a major free agent signing—you'll widen the background, add some microphones and dress up some long tables and chairs. Set up seating for media attendees along with space for video cameras. Test everything to avoid a mishap when the video cameras and audio recorders start rolling. Don't wait until the last minute to prepare—you never know when a coach, general manager or boss might change up your plan. And, for bonus points, offer your media guests some coffee, water and snacks upon arrival.
Shine bright when the lights are on! You, or another team spokesperson, should greet arriving presser attendees to build goodwill and pass along any last minute changes. Make them feel like you want them there so they'll come back again. And have an audiovisual technician on site to help smooth out technical issues. Once people are settled in, get final thumbs up from your keynote speaker, take a deep breath and step up to the podium. Remember, you're not a carnival barker so don't feel the need to put on a show. Briefly welcome attendees, remind them to save questions for the end and introduce your main speaker. As soon as the star of the show is done sharing his or her news, approach the podium again to explain how the Q&A session will go. Your speaker will answer media questions but you're responsible to end the session if it finds no natural conclusion. You're also tasked with controlling unruly media members and showboats that refuse to give up the mic. To cap the presser thank everyone again, dismiss the crowd and give yourself a pat on the back.


text: Is there any tool out there that can conduct advanced searches on facebook groups? If not maybe one of you Ubot guru's can create this. Would be great if you could search using a combination of the following criteria SEARCH CRITERIA 1.) keyword search using advanced search modifiers 2.) keyword search that gives you the option to either search for keywords in the group name, keywords on the wall and/or keywords within the discussion threads 3.) filter by member size 4.) filter by category/subcategory OTHER DESIRED FEATURES 1.) All the search result urls should be exportable to a csv file. 2.) It would be even better if it allowed you to automate joining each group 3.) It would be even sweeter if it let you automate blasting messages to the walls and discussions sections 4.) And finally it would be even greater if it allowed you load up multiple messages or spun messages to use for the blasts and used an intelligent interval timer so that all the posts could be gradually posted over hours or days. 5.) One more i forgot, would be great if it could extract member id's of each group you scrape and send them friend invitations. (I believe this feature is already available in some of the friend adder bots but all combined would be great). If anyone knows of something like this or can create it please PM me or post a thread here. Thanks


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2018 3rd International Conference on Design Engineering and Science (ICDES 2018)
Barcelona (Spain), 22-25 February 2018
Key deadlines
- Conference starts:
- 2018-02-22
- Paper Submission for Revision by:
- 2018-01-20
Conference Description
2018 3rd International Conference on Design Engineering and Science (ICDES 2018)
22th-25th, February, 2018
2018 3rd International Conference on Design Engineering and Science (ICDES 2018) will be hosted in Barcelona, Spain during Feb.22 - 25, 2018, in conjunction with IC4M 2018. ICDES 2018 is organized by Hong Kong Society of Mechanical Engineers, technical sponsored by Gent University, MaromeTech and other organizations.
With the continous success of ICDES, we believe that ICDES 2018 will be more exciting and obviously the main annual Design Engineering and Science conference aimed at presenting current research. The idea of the conference is for the scientists, scholars, engineers and students from the universities all around the world and the industry to present ongoing research activities, and hence to foster research relations between the universities and the industry. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, to establish business or research relations and to find global partners for future collaboration.
The whole conference committee cordially invite you to this outstanding conference. We look forward to receiving your paper in either research or development of acquired knowledge in order to disseminate to the wider audience. Join us at this event to see other excellent researchers share their work.
●Publication and Indexing
All presented and registered papers of ICDES 2018 will be included in ICDES 2018 conference proceeding, published in the conference proceeding which will be indexed by Ei compendex, ISI, Scopus, etc.
Selected excellent papers with significant extension can be recommended to Journal of Engineering Design for review and publishing. The Journal of Engineering Design is abstracted and indexed in: British Library Inside, Cambridge Scientific Abstracts; EBSCO Databases; Electronic Collections Online; INSPEC®; ISI Current Contents® - Engineering, Computing & Technology; ISI Science Citation Index®; New Jour; OCLC ArticleFirst; PerAbs; Recent Advances in Manufacturing Database (RAM); Scopus™ and Zetoc.
●Keynote Speakers
Prof. Majid Reza AYATOLLAHI
Iran University of Science and Technology(IUST), Iran
Prof. Martyn Pavier
University of Bristol, UK
Prof. Eugenio Oñate Ibañez de Navarra
Technical University of Catalonia, Spain
●Topics of interest for submission include, but are not limited to:
Design Methodology
Design and Development
Design and Production
Accuracy and Measurement
Design Education
●Paper Submission
1.You can choose to submit your paper directly to :firstname.lastname@example.com.
2.You can submit your full paper through electronic submission system:https://cmt3.research.microsoft.com/ICDES2018
●Contact Us:
If you have any question, please feel free to contact our conference secretary.
Ms. Amber Cao
Tel:+852-30697937( Hong Kong)
( 9:00AM-6:00PM, Monday to Friday)
For general requiry:firstname.lastname@example.com.
For membership: email@example.com.
For complaint: email@example.com.
Conference creator: Jenniferlaw0109
Actions menu
Conference Location
Barcelona (Spain)


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UCSB ranked No. 3 in Princeton Review's list of the Top 50 Green Colleges and No. 1 among all public universities!
View more here: http://www.news.ucsb.edu/2015/015325/greenest-public-university-us?utm_s...
Below is a list of some other recent 'Green Awards' UCSB has received recently:
January, 2015: UC Santa Barbara named nation's No. 3 'Green School' as part of Online Schools Center's "Top 50 Green Schools."
March 2013: UC Santa Barbara Students Win National Sustainability Contest at White House – including two ES students. http://www.news.ucsb.edu/2013/013482/uc-santa-barbara-students-win-national-sustainability-contest-white-house#sthash.vF2m1t4v.dpuf
May 2011: UCSB Water Project Wins Best Practice Award for Sustainability by the California Higher Education Sustainability Conference.
June 2011: UCSB History and Environmental Studies Peter Alagona Receives Harold J. Plous Award
October, 2009: ES Professor David Cleveland named UCSB's First-Ever Sustainability Champions
September 2008: UCSB's Laboratory Research and Technical Staff (LabRATS)
Win National Award from International Institute for Sustainable Laboratories (I2SL) and R&D Magazine for making UC Santa Barbara's laboratories more environmentally conscious and efficient.
April 2007: UCSB Wins National Wildlife Federation's "Chill Out" contest, recognizing colleges and universities nationwide implementing innovative programs to reduce the impact of global warming.


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Ireland have named two uncapped players in their 14-man squad to face Afghanistan in a five-match ODI Series in Belfast next month.
Fast-bowler Mark Adair and top-order batsman Sean Terry are the two new faces in the squad, while Peter Chase and Tyrone Kane have also earned recalls.
The selectors have left out Max Sorensen, George Dockrell and Boyd Rankin from the squad that lost to Sri Lanka in Dublin last week.
Ireland Head Coach John Bracewell said:"When we re-signed Boyd back into the Ireland squad at the end of last year, the Afghanistan series was possible but unconfirmed.
"The likely series dates fell at a crucial time for Warwickshire, so we agreed he would not be available for the series if it was confirmed, but would be for all other major commitments in one of our busiest-ever years.
"On balance, we felt a partially-available Boyd was better than not at all.
"He'll be 32 next week and there is a lot of cricket coming up between now and the end of the summer.
"Both parties will continue to carefully monitor and manage his workload in his best interests and longevity in the game.
"Of course, succession planning is vital so it's an ideal opportunity for us to look at other options - Peter Chase is the logical replacement for Boyd and is currently bowling very well.
"Mark Adair has impressed me with his skills in the limited opportunities I have seen him, and the series is ideal to get him involved with our international programme."
Ireland have opted to name an extra player for the series, and Bracewell hasn't ruled out bringing one or two more in as the series unfolds.
"Naming 14 players - as opposed to 13 for the Sri Lanka series - gives us an opportunity to bring in batting cover and we believe that Sean Terry covers all the positions required. He showed his qualities with his recent unbeaten 251 against Scotland A. Tyrone Kane gives us all-rounder cover in the squad as we look to increase our depth in this area with the retirement of John Mooney."
Bracewell explained the selectors rationale for leaving out spinner George Dockrell who didn't play against Sri Lanka. "With Andy McBrine bowling so well at present and Paul Stirling an experienced back-up, we feel in the early stages of the series an extra spinner is a luxury we don't need. We will of course look at our spin options as the series progresses and if necessary strengthen that area."
The first match at Stormont takes place on Sunday July 10, with the other games on July 12, 14, 17 and 19. Tickets and match details available on www.cricketireland.ie


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|Started out the new year pulling a muscle in my back so the new year began by sitting, resting and reading this book . I really enjoyed it. If you like hiking, or walking it is a great read. Ive been laying low, declared to get a little more organized in January, so far so good. A new animal addition to our household, "Mitzi Mango" she seems right at home and Sophie doesn't seem to be jealous or threatened at all.
|Sophie in her bandana resting. George spent the day updating my website, getting ready to apply for some new shows and opportunities.


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$943—$1,371 1—3 bed 10888 N 70th St, Scottsdale AZ, 85254
Previously Listed from $943 1—3 bed
10888 N 70th St, Scottsdale, 85254
Commute to Downtown Scottsdale
This apartment is in Scottsdale. The closest park is Cactus Park.
Del Sol Apartments has a Walk Score of 70 out of 100. This location is Very Walkable so most errands can be accomplished on foot.
Welcome to Del Sol Apartments, a fresh take on community living. We offer newly remodeled apartment homes with contemporary finishes and appliances. Enjoy the recently renovated, stylish clubhouse, pool area, outdoor kitchen, and fitness center. Elevate your lifestyle today! Welcome to Del Sol Apartments.
Pets allowed: No
Owner/manager tools | Report bad listing | From liveatalliance.com
Scottsdale, Arizona, 85254
Most errands can be accomplished on foot.
A few nearby public transportation options.
About your score
Explore how far you can travel by car, bus, bike and foot from Del Sol Apartments.
Del Sol Apartments has some transit which means a few nearby public transportation options.
Bus lines:
80 Northern/Shea
0.2 mi
72 Scottsdale/Rural
0.2 mi
View all Scottsdale apartments on a map.
Popular apartment searches include pool, furnished and fireplace.
Search for homes in Scottsdale or find a Scottsdale real estate agent who knows walkable neighborhoods. Links will open on our partner site Redfin.com.
Del Sol Apartments is in the city of Scottsdale, AZ. Scottsdale has an average Walk Score of 32 and has 217,385 residents.


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The merger of education and innovation in this decade as the standard modus operandi is, without contradiction, one of the most important things the ministry tasked with educating the populace can do.
With the emergence of avant-garde software and technologies aimed at bringing information alive, traditional teaching and brick-and-mortar structures may remain important only for two main reasons, namely, to aid with encouraging an organised way of doing things, and providing a relatively safe place for youngsters to be while guardians go off to work.
Our minister of education, Rev Ronald Thwaites, and the minister of science, technology, energy and mining, Phillip Paulwell, have taken a first step with the implementation of the Tablets in Schools pilot project. But I wish to disabuse anyone so inclined of the notion that technological integration is limited to that. Rather, it must involve a seamless integration of many other facets of learning that relate to a transfer of information via technology.
The proper incorporation of technological integration into our learning systems will herald the dawning of a new era in Jamaica. If the vision can be adequately grasped and the synergies created to move this initiative forward, the challenges faced by both educators and students will be dramatically lessened.
Both teaching and learning are now hugely reliant on set factors, the main one being the ability of the individual teacher to transfer data in a way that is understood by a variety of students. And often the lament is heard that so many children are failing when, in reality, we should be shocked that so many are doing well.
The simple reason for this seemingly backward statement is that, having placed so many diverse students with various learning methods together, there is the grand expectation that all should conform to one teaching style and do equally well. The experts will tell us that there are many different learning styles and it is to the credit of many students that they actually adapt themselves to the traditional educational system enough to get passing grades.
Virtual reality
So what difference will technological integration make? Several, ideally. With this system of learning, the education process will become fun, interesting and more readily received by students. Virtual reality will render certain aspects of science, such as atoms, minute cells, bacteria and other microscopic elements, as tangible. No longer are they just mental constructs that require imaginative minds to comprehend, but they can now be easily presented in 3-D format, in live and living colour for the students to interface with.
Virtual tours of myriad facilities, institutions and other places relevant to learning can be done very easily, expanding students' working knowledge of these places.
Learning would become much more hands-on and interactive. Games, podcasts, videos and instructional white (or black) boards would be readily received by most, if not all, students. Additionally, a technologically integrated platform allows for an uber extensive range of information, literally at the fingertips, encouraging lateral leaning, which will result in more rounded education. And this is just scratching the surface of the possibilities.
So if this sounds all exciting, why is it not the reality? There are hurdles. A major one is the cost of this technology. It would cost the Ministry of Education millions and millions of dollars to implement such a system effectively. Maintenance of the technological infrastructure can be both time-consuming and costly, and creation of suitable content is likewise very time-consuming and hugely expensive. A solution is private organisations that have this vision to bring this about. And we do believe it will happen sometime over the next decade.
For the thinking person, however, some other things should also become obvious quite readily; namely, that the prevalence of teachers in the classroom will diminish. There will be much less work for teachers as students will now be able to access information in a structured way without their input. The really serious students can now be days or weeks ahead of the curriculum and challenges can be resolved right there online with virtual teachers and other online resources. Teachers would be advised to start training in other areas, as their jobs will become obsolete.
I recently completed a course of study in Canada without even reaching the Jamaican airport. It was all done online. I toured numerous publishing houses in Canada, interfaced with book stores and other publishing and distribution houses, hosted sales conferences, and did group projects with people whose physical appearances I don't even know. I conducted tests and exams and participated fully in my group projects without leaving the comfort of home.
And so I was very sad when I read the article in The Gleaner that carried the results of the survey conducted by the Centre for Leadership and Government at the University of the West Indies, which found that almost half of young Jamaicans would be willing to give up their citizenship to live in another country, as they do not find that the country's affairs are being managed effectively to give them any confidence for a better future here.
I may be wrong, but the results show a lack of far-sightedness of the future generation. Jamaica is far from perfect, which is one of the reasons it is still listed as a Third World country. But this lack of confidence in even their own ability to stem the tide of what they view as the mishandling of national affairs is alarming.
The world is flat
The innovative young people will be depended upon to drive this technological integration and provide the new wave for the future. Young Jamaicans have the potential to do great things right here in Jamaica. The world is opening up, or as Thomas Friedman put it, "The world is flat." And it gets flatter every day.
I recently had the distinct pleasure of being in a meeting with Roberto Trujillo of TruBios Commercialization (Mexico & US) and Dr Henry Lowe of Bio-Tech RDI and was simply amazed at the thought processes of these two older persons who had this clear vision of a future where biotechnology was a main driver and science and innovation were commonplace mechanisms for learning, wealth creation, health and medical systems, and everyday life. The sooner we embrace these concepts and teach them to the young ones, the sooner the nation will be a more inviting place to live.
Our constant reliance on sea, sun and sand as a main income earner must become a thing of the past if Jamaica is to truly see the back of its huge debt burden. It is obvious that the need to start teaching our people about the beauty of science, technology and innovation is at the youngest stage possible and there is no better way to do it than through technological integration. One thing is for certain: While learning is always fun for some, with technological integration, it will be fun for all.
n Meleisa Witter is a publisher and creative and editorial director of a magazine. Email feedback to firstname.lastname@example.com and firstname.lastname@example.com.


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Synergy Group, Chicago, offers "Promotional Planning for Professionals," a series of one-day seminars for brand marketing executives. Contact: (312) 214-4520.
Budget Rent a Car Corp. this month promotes one of the world's largest car washes at all its locations worldwide. Nearly 8,000 Budget employees will pitch in June 7 to wash local citizens' cars for charity in the second annual event benefiting Give Kids the World. Budget is a founding sponsor of the organization. The cause-related promotion is handled in-house.
The Gap's Old Navy is sponsoring two cars in the Indy Racing League. The Old Navy Racing Team, consisting of drivers Vincenzo Sospiri and Fermin Velez, was to debut in the Indianapolis 500 and will appear in subsequent IRL races through Oct. 11.


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Here's the first batch of action clips from this week's episode of Power Rangers Dino Charge entitled "Return of the Caveman" courtesy of our buddies at Ranger Crew!
Categories: Clips , Dino Charge , News , Power Rangers , Saban
All images and videos here are property of their respective owners and used for reference purpose only. We claim no rights to it unless otherwise stated.
4 Responses
J.D. Sadler Says:
anyone notice the goof in this episode?
LUCAS_CYBERLORD Says:
Gabutyra dino battery.
Anonymous Says:
J.D. Sadler -- is it that the morph causes the Rangers to change their positions in the lineup?
J.D. Sadler Says:
LUCAS_CYBERLORD Found the goof
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Toxins 2010, 2(11), 2645-2662; https://doi.org/10.3390/toxins2112645
Targeted Toxins in Brain Tumor Therapy
Department of Neurosurgery, State University of New York Upstate Medical University, Syracuse, New York 13210, NY, USA
Author to whom correspondence should be addressed.
Received: 4 October 2010 / Revised: 20 October 2010 / Accepted: 27 October 2010 / Published: 1 November 2010
(This article belongs to the Special Issue Toxins as Therapeutics)
AbstractTargeted toxins, also known as immunotoxins or cytotoxins, are recombinant molecules that specifically bind to cell surface receptors that are overexpressed in cancer and the toxin component kills the cell. These recombinant proteins consist of a specific antibody or ligand coupled to a protein toxin. The targeted toxins bind to a surface antigen or receptor overexpressed in tumors, such as the epidermal growth factor receptor or interleukin-13 receptor. The toxin part of the molecule in all clinically used toxins is modified from bacterial or plant toxins, fused to an antibody or carrier ligand. Targeted toxins are very effective against cancer cells resistant to radiation and chemotherapy. They are far more potent than any known chemotherapy drug. Targeted toxins have shown an acceptable profile of toxicity and safety in early clinical studies and have demonstrated evidence of a tumor response. Currently, clinical trials with some targeted toxins are complete and the final results are pending. This review summarizes the characteristics of targeted toxins and the key findings of the important clinical studies with targeted toxins in malignant brain tumor patients. Obstacles to successful treatment of malignant brain tumors include poor penetration into tumor masses, the immune response to the toxin component and cancer heterogeneity. Strategies to overcome these limitations are being pursued in the current generation of targeted toxins. View Full-Text
Keywords: targeted toxin; immunotoxin; cytotoxin; diphtheria toxin; pseudomonas exotoxin
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).
Share & Cite This Article
MDPI and ACS Style
Li, Y.M.; Hall, W.A. Targeted Toxins in Brain Tumor Therapy. Toxins 2010, 2, 2645-2662.
AMA Style
Li YM, Hall WA. Targeted Toxins in Brain Tumor Therapy. Toxins. 2010; 2(11):2645-2662.Chicago/Turabian Style
Li, Yan Michael; Hall, Walter A. 2010. "Targeted Toxins in Brain Tumor Therapy." Toxins 2, no. 11: 2645-2662.
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Trip to the Aztec Temple (Match 3) game controls
fire = left_mouse;jump = na;movement = mouse;
Game Description
You were enjoying your trip to visit all the famous Aztec temples when something went wrong. A secret trap was triggered in one of the temples and you are now locked in. Solve the Match Three puzzle and find your way out. Else you may be stuck in here forever.
Game Features:
10 Fun Filled Levels
6 Achievements to Unlock


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Last November 5 was the worst election day Minnesota's Democratic party had seen since 1978, the year of the so-called "Minnesota massacre." Today's Star Tribune carries a story about the soul-searching going on among party ranks: "Dejected DFL picks up pieces, tries to regroup." One of the party activists quoted in the piece recalls this inspirational bit of advice provided by the late Senator Paul Wellstone: "OK, we gotta figure out what to do and start doing it." If the article is to be trusted, it does not sound like they have made much progress getting to stage one yet.
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"Arise and take our stand for freedom as in the olden time." Winston Churchill
"Proclaim Liberty throughout All the land unto All the Inhabitants Thereof." Inscription on the Liberty Bell


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Last week I spoke to Russell Pru from BETT Radio about what we're going to be showcasing at this year's BETT show. Listen to the interview below:
More detail available on the Frog Blog here
For those not aware, we are also going to be speaking immediately following Michael Gove at the Education Leaders Conference. Apparently there are some VIP tickets that we can give away for this, so click on this link to see the full details on the Frog Blog.
We're on stand M50 and I'm hoping that we can get everything agreed soon enough to tell you about some very exciting developments, especially for those of you that would love to join the Frog family but are struggling with budgets at the moment….


text: Please feel free to send us an E-mail if you want to talk about this site, Sweet or if you have any information, pictures, stories, articles, scannings, belongings, rare records etc. regarding Sweet you want us to publish, please let us know. It would be an honour to share this with other Sweet fans.


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Wednesday, December 26, 2007
Francesca Lewis
A California hedge fund manager, Michael Klein, his daughter, 13 year old Talia Klein and her 12 year old friend, Francesca Lewis were among four people aboard the Cessna 172 plane that went missing in Panama. The plane disappeared after taking off Sunday from Islas Secas off Panama's Pacific coast, heading for the Chiriqui volcano, about 285 miles west of the capital. See also:
michael klein panama, kim klein, talia klein, michael klein, greg oden blog
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We find self-accelerating beams in highly nonlocal nonlinear optical media, and show that their propagation dynamics is strongly affected by boundary conditions. Specifically for the thermal optical nonlinearity, the boundary conditions have a strong impact on the beam trajectory: they can increase the acceleration during propagation, or even cause beam bending in a direction opposite to the initial trajectory. Under strong self-focusing, the accelerating beam decomposes into a localized self-trapped beam propagating on an oscillatory trajectory and a second beam which accelerates in a different direction. We augment this study by investigating the effects caused by a finite aperture and by a nonlinear range of a finite extent.
©2011 Optical Society of AmericaFull Article | PDF Article
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Yiqi Zhang, Milivoj R. Belić, Huaibin Zheng, Haixia Chen, Changbiao Li, Yuanyuan Li, and Yanpeng Zhang
Opt. Express 22(6) 7160-7171 (2014)
Bing Liu, Kaiyun Zhan, and Zhendong Yang
J. Opt. Soc. Am. B 35(11) 2794-2798 (2018)


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How to Manage Pests
UC Pest Management Guidelines
Grape Phylloxera
Scientific name: Daktulosphaira vitifoliae
(Reviewed 7/15)
In this Guideline:
Description of the Pest
Grape phylloxera is a tiny aphidlike insect that feeds on roots of Vitis vinifera grape and certain rootstocks, stunting growth of vines or killing them. This pest prefers heavy clay soils that are found in the cooler grape-growing regions of the state such as Napa, Sonoma, Lake, Mendocino, and Monterey counties, as well as the Sacramento Delta and the foothills. Although grape phylloxera is present in the heavier soils of the San Joaquin Valley, damage may not be as severe. It is not a pest on sandy soils.
The majority of grape phylloxera adults are wingless females. They are generally oval shaped, but those that lay eggs are pear shaped. They are small (0.04 inch long and 0.02 inch wide) and vary in color from yellow, yellowish green, olive green, to light brown, brown, or orange. Newly deposited eggs are yellow, oval, and about twice as long as wide. Nymphs resemble adults except they are smaller.
Grape phylloxera overwinter as small nymphs on roots. In spring when soil temperatures exceed 60°F, they start feeding and growing. First instar nymphs are active crawlers and may move from plant to plant in the ground, on the soil surface, or by blowing in the wind. They may also be moved between vineyards on cuttings, boots, or equipment. Established phylloxera feed externally in groups on roots. In fall when soil temperatures fall below 60°F, all life stages die except the small nymphs. There are three to five generations each year.
Occasionally, winged phylloxera are seen in V. vinifera vineyards, but they are believed to be sterile under California conditions.
Grape phylloxera damage the root systems of grapevines by feeding on the root, either on growing rootlets, which then swell and turn yellowish, or on mature hardened roots where the swellings are often hard to see. Necrotic spots (areas of dead tissue) develop at the feeding sites on the roots. The necrotic spots are a result of secondary fungal infections that can girdle roots, killing large sections of the root system. Such root injury causes vines to become stunted and produce less fruit.
Severity of infestation will differ with the vigor of the grapevine as well as with soil texture and drainage. Leaf-galling forms of phylloxera that are common in eastern states are extremely rare in California vineyards.
Resistant rootstocks are the only completely effective means for phylloxera control in the most severely affected areas. A pesticide treatment will not eradicate phylloxera populations; the chemical cannot easily penetrate the heavy soils that this pest prefers. Also, effectiveness of a treatment is difficult to evaluate because although many phylloxera may be killed, populations may rebound rapidly and resume feeding on the vines. Because it may take years of insecticide treatments to reverse severe damage, treatments to prevent damage may be a better strategy than curative treatments.
Biological Control
Little information on biological control of grape phylloxera is available; environmental and root conditions are more important than natural enemies.
Cultural Control
Avoid rootstocks that have V. vinifera parentage because virulent biotypes of phylloxera can be selected and may eventually damage these rootstocks (the biotype B damage of the rootstock AXR#1 in many counties in California is an example of this type of problem). It is necessary to use rootstocks that have strong resistance and no V. vinifera parentage for durable protection against phylloxera. Contact your UCCE farm advisor for the most recent information on local rootstock trials and suggestions on the best rootstock for specific agronomic conditions. When planting a new vineyard use only clean propagating material and do not hold clean material in infested areas before planting. Young resistant rootstock vines will support low phylloxera populations and may be stunted if replanting occurs in heavily infested soils. Contact your UCCE farm advisor for suggestions on replanting procedures.
In the hot Central Valley, phylloxera damage may be reduced by good water management, fertilization, and other cultural practices that help limit plant stress.
Organically Acceptable Methods
Resistant rootstocks are an organically acceptable management tool for this pest.
Monitoring and Treatment Decisions
Initial infestations of grape phylloxera appear as a few weakened vines. These insects are difficult to detect in an apparently healthy vineyard. Therefore, monitor vines at harvest in an area of the vineyard that has consistently displayed weaker growth, especially vines at the edges of the weak areas. Grape phylloxera are more readily identified on vines growing in poor soils because their impact is greater on these vines than on vigorously growing vines.
In North Coast vineyards infected vines may initially exhibit potassium deficiency symptoms. The infested area expands concentrically at a rate of two- to fourfold a year. Satellite infestations frequently establish downwind from larger infested areas. When searching for phylloxera, be aware that populations die out on declining vines. Therefore, concentrate monitoring efforts on the periphery of declining areas where damage symptoms are still minimal. Dig near the trunk of vines under the drip emitter and look for whitish yellow, hooked feeder roots that are galled. Examine the galls with a hand lens for the presence of phylloxera.
UC IPM Pest Management Guidelines: Grape
Insects and Mites
L. G. Varela, UC IPM Program and UC Cooperative Extension, Sonoma County
Acknowledgment for contributions to Insects and Mites:M. C. Battany, UC Cooperative Extension, San Luis Obispo County
J. Granett, Entomology, UC Davis
P. A. Phillips, UC IPM Program, Ventura County
A. H. Purcell, Environmental Science, Policy and Management, UC Berkeley


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After just one year of playing league-sanctioned football, Molokai High School will host a football clinic led by former Miami Dolphin standout player Nat Moore.
The clinic — on Jan. 28 from 2-4 p.m. at the MHS football field — is open to all interested youth in grades five through 12. Registration forms can be found at Kilohana School, Kaunakakai School, Maunaloa School, Molokai Middle School, Molokai High School and Kualapuu School. For more information contact Molokai Athletic Department at 567-6959.
For 13 years, Moore was a standout player for the Miami Dolphins. Moore was a third round pick, played in Super Bowls XVII and XIX, started in the 1977 Pro-Bowl and stands 30th on the all-time career receiving touchdowns list with 74. In 1984 he was name the NFL "Man of the Year," an honor bestowed on the player who gives outstanding service to his community. He then earned the Byron White Humanitarian Award in 1986 for his service to his team, community and country.
Since retiring from the NFL, Moore continues to dedicate his service to all communities. As the executive director of the Pro Bowl Clinic, he brings NFL stars and children together for fun, football and education. He also has made several appearances on Molokai talking to high school students about his career and offering advice on how to succeed in life.
Joining Moore will be Vince Manuwai, a free agent who played most recently with the Atlanta Falcons, Mercel Reece from the Oakland Raiders and Samantha Ruiz, Miami Dolphins cheerleader.
For more information contact Molokai Athletic Department at 567-6959. Forms are due by Jan. 25. Forms must mailed to: Molokai Athletics, Attn: Hoku Haliniak, P.O. Box 158, Hoolehua, HI 96729.


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Mariah Carey canceled a concert in Brussels due to safety concerns. If she wanted to clear out any terrorists and most of the audience, all she had to do was start the performance by showing a few scenes from "Glitter."
A drone has made a delivery to a residential area for the first time in the U.S. near Reno, Nevada. The package contained food, water and first aid, which were ordered in case the home's residents were ever hit by something dropped by a drone.
A bird landed on the podium where Bernie Sanders was giving a speech in Oregon. Supporters saw it as a sign or an omen, while detractors say the bird just mistook the 74 year old politician for a statue.
A poll says only 30% of Republicans say the presidential election process is working as it should. Apparently the other 70% are pleased with taking four years and a billion dollars in spending to end up with four candidates no one wants to vote for.
A poll says only 30% of Republicans say the presidential election process is working as it should. Mostly because they figure the odds are astronomical about ever seeing a repeat of what happened in the 2000 election.
A poll says only 30% of Republicans say the presidential election process is working as it should. The other 70% would be OK if there was some way to keep Florida from taking part in the vote.
A mini sub carrying more than 5 tons of cocaine worth $200 Million was intercepted in the eastern Pacific Ocean. Authorities became suspicious when another submarine arrived ahead of it carrying a mirror and 15,000 straws.
The Rolling Stones gave a free concert in Havana, Cuba on Friday. Although tickets were so much in demand that scalpers were reportedly selling backstage passes to the show for as much as two chickens and a loaf of bread.
The Rolling Stones gave a free concert in Havana, Cuba on Friday. They were invited by Fidel Castro so he could stand up on stage next to Keith Richards and show the people by comparison he hasn't aged so badly after all.
A study says that a third of kids in the UK spend less time outside than prison inmates. Mostly because the weather in England is more dark and dank than staying in a cell all day.
A study says that a third of kids in the UK spend less time outside than prison inmates. Mostly because after watching BBC TV programming and eating haggis every night for dinner, the kids are thinking "What's the difference?"
A report says that children as young as seven are sexting. Mostly the ones who are pretty sure that cooties can't be transmitted over a smartphone.
A report says that children as young as seven are sexting. Fortunately, most of the pictures are going to an account that has been shut down at email@example.com.
A Pennsylvania woman who faked being a lawyer for nearly a decade was discovered after she was about to be made a partner in her law firm. She is facing six years in jail, depending on whether she can get the venue changed to the court of a fake judge.
A Pennsylvania woman who faked being a lawyer for nearly a decade was discovered after she was about to be made a partner in her law firm. She was caught after making the rookie mistake of only billing for the hours she actually worked.
Microsoft is apologizing after its AI chat bot named Tay went on a racist, sexist rant. It didn't really get bad until Tay revealed that for the past six months Siri has been having a torrid affair with Watson.
ISIS is reportedly filling posts through social media. Which is really bad for people who go to click "like" on a cat video and somehow ending up wearing a suicide bomb vest.
Military officials are reportedly pushing for an increase in the number of U.S. troops in Iraq. Apparently there are a few billion dollars left in the Pentagon coffers they need to burn up so they don't lose it when Congress puts together next year's budget.
A survey says that mental health stigmas are shifting with people becoming more accepting of people with behavioral issues. Apparently it has to do with the millions of Americans who have watched at least part of this year's presidential debates.
A report says that faith-based films are gaining a following at the box office. Until now, the only time prayer was heard in movie theaters was when filmgoers asked for divine intervention to get the $8 back they just wasted on an Adam Sandler movie.
Data says that Americans bought $823 Million in candy before Easter, more than they spent at Halloween. Mostly because the have extra money to spend without having to rent an extra large costume to fit over all the fat they gained from eating so much candy.
Studies say that young people prefer to use message apps over e-mail. To which Hillary Clinton is saying "Now you tell me."
Netflix says it has been sending lower quality video to mobile users with AT&T and Verizon. Especially AT&T customers who would think something is wrong if they ever received any service from the company actually had any quality.
An Illinois car dealer is suing Fiat Chrysler for inflating its sales reports. Mostly because it turns out the people in Illinois are too smart to be suckered into buying anything made by Fiat or Chrysler.
The Governor of Georgia is under pressure to veto an anti-LGBT bill on his desk. Which shouldn't be any big deal except for the three members of the LGBT community who still actually live in Georgia.
A graduate of the Thomas Jefferson School of Law in California who was suing the school for fraud lost her case. The good news is she can use the fact that she lost the case as further evidence when she files an appeal.
A Texas home damaged by a tornado was mistakenly destroyed by a demolition crew getting the wrong address on Google Maps. Apparently they made the mistake of going there before the next tornado was able to move the house back to its original location.
A survey says that nearly all U.S. doctors overprescribe narcotic painkillers. Mostly so by the time they come down from the prescription the statute of limitations has run out for them to sue the doctor for what they did wrong.
A survey says that nearly all U.S. doctors overprescribe narcotic painkillers. Mostly so they can get the patients so high they stop coming into the doctor's office each week to tell them about their newest complaint.
A study says that brain stimulation may help people with anorexia. Which is the exact opposite of all the other people who are obese because their brain only becomes stimulated each time they pass a Krispy Kreme store.
A study says that high lead levels have been found in some chocolates. To which millions of women are saying "So?"
A survey says that 62% of Americans say that drugs are a problem in their community. Not drug abuse, but not having health insurance or enough money to afford the prescriptions they need.
A survey says that 62% of Americans say that drugs are a problem in their community. The other 38% couldn't take the survey because they were heading out to get pizza after stopping by the nearest medical marijuana dispensary.
A study says that heart attack patients are getting younger and fatter. Remember when grandparents, parents and their children considered family activities as going to baseball games and the park and not the cardiologist's office?
The Spice Girls are reportedly planning a 20th anniversary reunion tour. Which comes at the same time as their 19th anniversary of the last time anybody actually heard a Spice Girls song.
Actress Ariel Winter says Kim Kardashian promotes a positive body image. Mostly in the fact that she is positive that everyone in the world has seen at least one picture of her body completely naked.
Actress Ariel Winter says Kim Kardashian promotes a positive body image. Which helps women who feel bad about their bodies knowing they can look like Kim Kardashian as long as they can afford Botox, tummy tucks and breast implants.
Former Raiders football players have donated their brains for CTE research to honor former quarterback Ken Stabler. Although no matter how much brain damage they suffer playing football, they still come up way short of what is exhibited every Sunday by their fans.
Dodger Stadium guards have been arrested for the theft of some players' bats and jerseys. The guards were suspected as they were the only people who arrived before the third inning and stayed after the sixth.
Notre Dame basketball coach Mike Brey injured his calf on the sidelines during the team's win over Wisconsin. It was just the latest in a string of accidents involving coaches hurt trying to dodge being doused by the team's Gatorade bucket.
The Golden State Warriors set a single season NBA record with 938 three point baskets. Which would only be at 932 if it weren't for the six treys that were poured in by team members other than Stephen Curry.
True has introduced a 48" refrigerator costing $20,000. The good news is that the box is big enough for the family to move into after they go into foreclosure after missing several payments because they spent $20,000 on a refrigerator.
Data says that Windows 10 is now used on a fifth of all Windows-powered devices in the U.S. The biggest exception is all the computers using Windows Vista that will switch over to Windows 10 as soon as their users can actually get them to boot up again.
NASA says a permanent colony on Mars is "a long ways down the road." First they have to find a crew of astronauts gullible enough to climb aboard a NASA rocket they actually believe has a chance of making it all the way to Mars.
A new Apple "nightshift" feature allows users to change the color of Apple devices away from the blue spectrum to improve their ability to sleep. Although the best way for them to get a better night's sleep is to make sure their wives don't see who they are messaging on Facebook late at night.
Apple has announced its first original show for the Apple TV box, an unscripted show about apps. It promises all the plot twists and action of the Home Shopping Network along with the eyeball catching interest of C-SPAN.
23,000 people have signed a petition to allow firearms inside the Republican National Convention in Cleveland in July. Mostly because they want to go back to picking a candidate the old fashioned way by giving a gun to both Ted Cruz and Donald Trump.
23,000 people have signed a petition to allow firearms inside the Republican National Convention in Cleveland in July. After that, all they need to do to give the gathering record TV ratings is to also make arrangements for an open bar.
Former CIA Director Michael Hayden says that Donald Trump gives waterboarding a bad name. But only if the person being waterboarded isn't Donald Trump.
Former CIA Director Michael Hayden says that Donald Trump gives waterboarding a bad name. Which is a shame after all the work the CIA did to make torture a respectable part of the American lexicon.
A poll says that Americans want a hearing for President Obama's nominee for the Supreme Court. Even more would like to see a hearing for all the members of Congress who keep refusing to do their job.
That's it for now, Oh Faithful Readers! I hope you all had a very happy Easter. I had a long weekend of celebrating because of my birth which was two days before that. Although even eating all those chocolate eggs couldn't make me forget about turning yet another year older. Ugh. The one thing I still have going for me is when you all take the time to remember to make sure to always send the love!


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February 26, 2013 08:35 ET
HENDERSON, NEVADA--(Marketwire - Feb. 26, 2013) - US Tungsten Corporation ("US Tungsten" or "USTU"), (OTCQB:USTU), a company focused on becoming a near-term North American tungsten producer with the re-development of the historically productive Calvert Mine in SW Montana, is pleased to announce a key Management hire with the addition of Michael Olsher, Ph.D as new Chief Executive Officer. Dr. Olsher will replace Matthew Markin who was the interim CEO charged with the task of locating and attracting a long-term top executive with vast and diversified international experience spanning the industrial metals gamut, which the Board of Directors believe he has done with this announcement.
Dr. Michael Olsher is a well-known international steel and minerals senior executive, with expertise in management, transactional financing, economic decision-making, budgeting, sales and purchasing. His most recent experiences have been in industrial minerals and mining in South America, partnering with large international metals and mining companies, investigating new mineral supplies in these emerging markets. Having been employed by major metals and minerals companies, as well as having created his own steel and mineral enterprises, Dr. Olsher has over 30 years of seasoning as senior executive in the metals and minerals businesses. Dr. Mr. Olsher has worked as division head for multi-billion dollar companies such as ACLI International, Considar (now Traxys), and has served as a Director of Andal Corp. (AMEX listed) as head of their Steel Group.
Having earned a B.A. in Economics from the University of Pittsburgh, and an M.B.A. in Economics and Finance from N.Y.U. Graduate School of Business, he completed his Ph.D from Fordham University, studying under the world-famous industrial economist, Father William T. Hogan. Dr. Olsher has taught at Columbia University Graduate School of Business and at Fordham University Graduate School of Business.
Michael Olsher Ph.D, CEO -- US Tungsten commented:
"As the new CEO I am looking forward to applying my knowledge and experience I have gained throughout my career in the metals world. I have been involved in everything from mining raw materials, to manufacturing metal products, to international distribution, and am quite pleased to be working with US Tungsten as the Calvert Mine has historically produced tungsten, and will hopefully be the United States' first tungsten mine in some several decades."
U.S. Tungsten Corp. was built upon one mandate: The best way to solve the looming crisis in domestic tungsten supplies is to find tungsten right here at home.
As a result, US Tungsten has assembled a team of tungsten experts who are skilled and experienced in the exploration of this strategic metal. The company's initial focus is in the western US where tungsten was mined in the past, and is also home to many discoveries that remain undeveloped. The last tungsten mine in the US closed in 2000 and no domestic tungsten mining has occurred since. Historic tungsten mines and occurrences are found in the West, particularly in Montana, California, Nevada, Colorado and Arizona.
Beginning early in 2012, the company launched their specialty metals search in Montana. US Tungsten's first acquisition was a property in the western portion of the state where historical mining has produced high grade tungsten through 1956 - 1957. Following our initial prospecting and assessment, we plan to conduct initial exploration in 2012 and 2013.
US Tungsten's goal is to expand our holdings through aggressive prospecting and staking across the western U.S, building a domestic, secure project portfolio of tungsten and other specialty metals projects.
For further information, please visit the company's website: www.ustungsten.com.
"Forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future including, but not limited to, additional acquisitions. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with mineral exploration. US Tungsten, Corp. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current and periodic reports filed from time-to-time with the Securities and Exchange Commission.
Circadian Group, Investor RelationsTyler TroupManaging DirectorToll Free: +1 (866) 865-2780 / Toronto: +1 (647) 930-1037New York: +1 (646) firstname.lastname@example.com: www.Circadian-Group.comDD portal: www.circadian-group.com/client.html
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WHO: Robert Garrigus
WHAT: A missed three-foot par putt
WHERE: 520-yard par-4 first hole at Kapalua
WHEN: Second hole of the sudden-death playoff at the Hyundai Tournament of Champions
Golfers who putt the best rely primarily on their feet, rather than their eyes, to read greens. That's the mistake Garrigus made when he missed his par putt in the playoff to lose to Jonathan Byrd. Had Garrigus read the putt more with his feet, and not relied almost exclusively on his eyes, he would have felt the slope of the green better and known that he should not have aimed so far to the right of the hole.
THE DRILL: Most amateur players read greens by using 100 percent eyes, but the best players in the world use a combination of their eyes and feet. Here's how to practice learning to read greens with your feet. The goal is to learn to feel the putt's inflection point — where the slope changes from uphill to downhill or vice versa — and then to use that knowledge to gauge how much break your putt will have.
Practice by tying a 10-foot string to a flagstick that is located on an area of the green that has a definitive slope. Begin walking around the hole holding onto the string — when you sense the shift from uphill to downhill (inflection point) or vice versa, stop and take a step back. You are now standing very near the "straight putt." Next, use your eyes to discover the exact straight putt. This is the basis for green-reading 101; essentially, the farther your ball is from this straight putt, the more it will break. Is it that simple? Yes, it is!
Using this technique takes practice. But once you learn to do it, it becomes instinctual. And it's no gimmick. Every good player uses his or her feet to read greens. You should do the same thing.
Jerry King is the director of instruction at Kapalua Golf Academy.


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Emma Stone & 18 Other Gorgeous Female Celebs As Classic Pin-Ups
Vanity Fair's August cover features former lovely redhead Emma Stone revealing her (reportedly) natural blondeness in a retro bathing suit-clad pin-up pose. You know who else posed as a pin-up once? Fucking everybody. Here's, like, 1000 of them.
(A ton of these were from Vanity Fair already)


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TOKYO, Aug. 4 (UPI) -- Prosecutors in Japan indicted a former high-level government adviser on obstruction of justice charges, court papers say.
Takeshi Kimura, former economic adviser to Heizo Takenaka, a finance minister when Junichiro Koizumi was prime minister (2001-2006), was indicted along with three other executives of the Incubator Bank of Japan on charges of deleting hundreds of e-mails during a Financial Services Agency investigation.
Also indicted were former bank president Tatsuya Nishino, former senior executive Hiroyuki Yamaguchi and former executive officer Nobuhiro Sekimoto, Kyodo News reported Wednesday.
The bank was also indicted.
Kimura founded the bank in 2004 and was its chairman in January 2005 through May 2010, stepping down as the lender reported a loss on the year.


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North Texas will go to El Paso to face UTEP with the mission of becoming bowl eligible. That means that there is extra value on them. Here's our exclusive free college football pick for this rivalry matchup.
The North Texas Mean Green head to El Paso to take on the UTEP Miners at 1 pm PT on Saturday afternoon. North Texas will be playing for bowl eligibility as the Mean Green have defied expectations this year just one off-season removed from a winless 2015 campaign. UTEP, on the other hand, is one game away from finishing off a year which the Miner faithful would hope to forget, also a season that might cost head coach Sean Kugler his job.
UTEP is coming off one of the ugliest losses of the year, not necessarily from a blowout score (although it was not close). More from a power ratings standpoint, the Rice Owls who are arguably the worst team in FBS crushed UTEP 44-24 last Saturday. The Owls outgained the Miners, 482 yards to 232 during the domination, as UTEP had only gained 42 yards in the first half. Coming off the beat down the Miners are asked to rally the troops and knock off one of the most surprising teams of 2016 North Texas who will be playing to become bowl eligible.
Seth Littrel has done one of the best coaching jobs in the country in Denton, Texas. With a coaching staff where the head coach, the offensive coordinator and the defensive coordinator were all in their first year of their titles, never occupying that position before. He brought in Alabama back-up quarterback transfer Alec Morris who played well last game with over 250 yards and 2 touchdowns in the win over Southern Miss. Although, he was primarily the backup behind freshman Mason Fine who was under recruited due to his height, despite being two time all state in the state of Oklahoma. North Texas has one of the best passing defenses in Conference USA and turned over Southern Mississippi 4 times in the upset win last week.
I recommend a wager on the underrated North Texas Mean Green as field goal favorites against instate rival UTEP. The best line exists at Bookmaker where we can find it at North Texas -3 (-105).
Remember to drop by SBR's list of the best-ranked bonuses, and find out which of the top rated sportsbooks is offering the best deals!Free College Football Pick: North Texas -3Best Line Offered: at Bookmaker
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