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11 Jun 2013 07:04:40 AM
The 9 Most Pathetic Hooks the UFC Has Used to Draw PPV Buys
(At one point, Jones tried to pull away because he thought the handshake was over, but Chael held on for like a half-second longer. It was, without question, the most challenging moment of Jones's professional MMA career. / Photo via Getty Images)
By Matt Saccaro
The fight game isn't just about tatted-up white guys with shaved heads hitting each other in the face. If it were, BodogFIGHT and the IFL would still be alive and kicking. Marketing /Hype/PR is a crucial aspect of the fight business — but it doesn't always go so well.
There were times when the UFC has had stunning marketing triumphs (the whole "Zuffa created the entire MMA world and if you don't like it you're a butthurt Pride fanboy" shtick). But there were also times when the UFC's efforts fell flat on their face like Rafael "Feijao" Cavalcante against Dan Henderson.
What were some of these hyped-up but obviously bullshit moments? Let's have a look…
1. Watch Che Mills, the Unstoppable Killing Machine!
UFC 145's main event of Jon Jones vs. Rashad Evans was strong enough to sell a pay-per-view on. Sure, sometimes the promo made the two fighters look like jilted lovers, but we're not gonna hate on the UFC for hyping up a title fight.
We will, however, hate on them for trying to convince fans that a squash match — Rory MacDonald vs. Che Mills — was some kind of epic duel between two young lions. There was only one prospect in that fight, and it wasn't Che Mills.
The UFC's inability to do anything with subtlety ruined the promos for this event, the prelims for this event, and most of the PPV portion of this event. Describing Mills as a "new, dangerous welterweight from the UK" was a gross exaggeration. The British striker was only dangerous if you were a TUF bum or if you suffered an accidental knee injury while fighting him.
During the prelims, Rogan was doing the hard sell. THIS CHE MILLS GUY IS A KILLER. HE'S A MONSTER. HE'S A BADASS. HE BEHEADED NED STARK. HE SHOT BAMBI'S MOTHER. Insane falsehoods like this littered the broadcast. Rogan didn't stop the bullshit once the main card started, either.
We got treated with pro-wrestling-level fakeness about how Che Mills was on MacDonald's level up until MacDonald, predictably, ran through Mills.
Thus, the only thing that got killed at UFC 145 was Mills's career.
Since then, Mills hasn't legitimately won a fight, unless you count Duane Ludwig's freak injury as a legit win. Earlier this month, Mills lost via TKO to Irishman Cathal Pendred (never heard of him either) at a CWFC event in Ireland.
2. James Toney, Bane of MMA Fighters.Read More DIGG THIS


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Artist description:
a monster under water
Flash Draw Created Jun 04, 2012 460 x 640px Unless noted Copyright 2012 Torben.
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Tooo Cute =0) 5/5 fave
Cute! 5H! :)
love it, 5/5
I imagine I'd like to meet this little water monster. He's a cutie! :) 5h
Thank You ;-)
really nice and creative 5/5
Love this , very cute and different.....5/5 collect
It's really cute, fun and original. Love it.

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I See Me!, they offer great Personalized Children's Books, that would be perfect for your child's Easter Basket! Their beautifully written and illustrated, award winning books are aimed to increase a child's self esteem, by celebrating the uniqueness of each child. How awesome is that??!!
I See Me offers a bunch of great titles like: My Very Own Pirate Tale Storybook, My Very Own Fairy Tale Storybook, My Very Happy Birthday Storybook, God Loves You, The Super Incredible Big Sister/Brother Book, and many more. These great books are great for any occasion!
I remember when I was a child, my grandmother had gotten me a German book, in which I was the main character, I use to love to sit by my grandmother while she would read it to me, I would get so excited to hear my name in the book, and I felt special! Now, I can give my kids the same experiences I had as a child with I See Me!
A little bit about the God Loves You Book:
The God Loves You! personalized children's book tells your child just how much God loves them... and that they are God's special creations! It comes personalized with a child's name on the cover and throughout the text. God Loves You! features beautiful poetry by award-winning children's author Jennifer Dewing and colorful, whimsical illustrations by award-winning artist Maria Carluccio. The book is perfect for the birth of a baby, baptism, naming ceremony, first communion, Easter, Passover or everyday occasion. It makes a perfect gift for children of the Christian, Jewish or Muslim faith.
|Gender and ages:
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|8.5" x 8.5"
|Number of pages:
|Creative Child Magazine's Seal of Excellence
* Taken from the I See Me! website.*
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Campus Blog
College life and home life intersect during Concert Choir tour to Chicagoland
November 20th, 2013 | Laura Prosapio
I'm grateful to have now journeyed with Evangel's Concert Choir on three tours.
This fall, we got to travel to Chicagoland to sing at different churches and a school around the area. We actually sang at my home church on Sunday morning, and it was such a special time to have my college life and home life cross paths; I felt surrounded by many people I love.
During the service at my church, I got to sing a solo to the song "He's Always Been Faithful" by Sara Groves. This song has great meaning for me because it reminds me of God's great faithfulness throughout every single season of life.
I loved being able to stay in my house for three nights with my family, and I was able to take some friends home to stay with me. It was such a joy to be able to introduce my Concert Choir family to my parents and brother, and I felt incredibly grateful to see my family in the audience at several of our choir concerts throughout the tour.
In addition to singing at different places, we also got to spend a couple days in downtown Chicago. It was fun to be with my college friends in a place so familiar to me and so close to my heart. The entire choir took photos at "The Bean," and then we sang one of our favorite pieces underneath the mirror-like structure.
Many of us walked down Michigan Avenue and admired the tall, stately buildings, along with the other sights and sounds. One of the days, a few of us decided to spend a full day at the Art Institute of Chicago to admire its masterpieces of art. At the end of our final day in Chicago, we all got to take a Metra train together from Union Station to meet our bus driver. It was quite the adventure.
In fact, the whole tour was quite the adventure. Truly, some of the best moments of my college career thus far have been worshiping the Lord while singing on the risers with fellow students who are doing the same. I'm excited for the Concert Choir adventures yet to come and for the doors of ministry God will continue to open.
If you're a prospective student who loves to be in a choir to worship God and to minister to others, I would encourage you to consider auditioning for Concert Choir in the beginning of your first semester at Evangel. We would love to have you be a part of the CC family.
Want more? Read about Concert Choir and Evangel's other music ensembles.


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The six categories of liquid and solid hydrocarbons in Figure 1 are lumped together into three different combinations in the reports of global liquid fuel production maintained by the Energy Information Administration (EIA).
- Natural gas plant liquids (NGPLs). NGPLs are those hydrocarbons in natural gas that are separated as liquids at natural gas processing plants, fractionating and cycling plants, and in some instances, field facilities. Lease condensate is excluded. Products obtained include liquefied petroleum gases (ethane, propane, and butanes), pentanes plus, and isopentane.
- Lease condensate and crude oil. Lease condensate is a mixture consisting primarily of hydrocarbons heavier than pentanes that is recovered as a liquid from natural gas in lease separation facilities. Lease condensate is lumped together with several types of crude oil that are also classified as Easy Oils, Transitional Oils, and Unconventional Oils. Starting from the second column on the left, these crude oils are the light conventional crude oils, heavy oils, ultra-deep water oils, Arctic oils, tight mudstone ("shale'') oils, ultra-heavy oils, as well as tar sand bitumens and kerogen from oil shales. The ultra-heavy oils are recovered in situ by heat injection, mostly as steam. The bitumens and kerogen must be liquified either at upgraders/refineries or in situ. All of these liquids together make the "Crude oil + lease condensate" curves in Figures 2 and 3.
- Other liquids. These liquids lump gas-to-liquids (GTLs), coal-to-liquids (CTLs), ethanol from corn and sugarcane, biodiesel from palm oil and soybeans, and any other liquids that might be used as fuel, i.e., methanol, butanol, etc.
|Figure 4: The BP oil production data were downloaded from BP's statistics website, as millions of metric tons of oil equivalent (toe, accessed on 11/21/2012). This mass rate of global production was converted into HHV by multiplying it by 41.868 x 10^9 GJ/toe x 1.07 to convert from the standard lower heating value of 1 toe to its HHV, because only HHV can be used to compare fuels with different hydrogen contents. The EIA curve represents lease condensate plus crude oil plus NGPLs, all converted from volumes to HHV using the procedure described in the caption of Figure 3. Notice excellent agreement between these two curves. The IEA data could be purchased for a lot of money, but were not.
|Figure 5: I set up this model of global oil production probably in 1995, or so, and never changed its parameters. I have only updated the blue data curve, which is a superposition of the old historic data from a variety of sources and the EIA data. By a lucky coincidence, or the Central Limit Theorem, or both, the world production of crude oil and lease condensate has been quite predictable for the last 17 years or so. I want to point out that there will be future small Hubbert curves for the new Iraqi oil, GOM oil, the Arctic oil, etc., but the fundamentals will not change, just as they are unchanged for the Norwegian sector of the North Sea shown in my earlier post. At the time scale of this chart, the global oil production plateau surely looks like a peak.
Interestingly, to meet global oil demand between 2010 and 2035, IEA reported in 2011 that $10 trillion would be needed, with the upstream sector accounting for 85% of this amount. IHS CERA reported in 2012, that the upstream costs more than doubled in 2011, relative to the year 2000. This trend is expected to continue because higher demand for raw materials, equipment, and specialized labor will create shortages. Most importantly, the global oil and gas industry is moving away from the easy oil to the transitional and unconventional oils, and this means a continuous increase of cost and complexity of the future upstream operations. In human language, we will have to run ever faster to stand still. This is yet another definition of peak capacity to maintain oil production at the current level. In their 2012 Energy Outlook, IEA predicts that in the year 2035, global petroleum production will be 4,000 Mtoe (mega tons of oil equivalent) vs. 3,600 Mtoe produced in 2010. The global peak oil plateau, anyone?


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We've come to rely on computers, cellular phones, email, and the Internet for communicating and sharing realtime information, but only email has become mission critical. Mobile workers who are always on the road making sales calls or interfacing with clients at a customer site will tell you how imperative it is to constantly monitor and respond immediately to email to stay ahead of the competition.
The research group ResearchPortal.com estimates that 72 percent of mobile workers with laptops frequently use their computers for email. However, sending and receiving email from a laptop is time consuming and inconvenient because you have to locate a phone connection for your modem, boot your laptop, set up the appropriate area code and phone number for your ISP, and connect to the corporate server. Most users in this situation tend to check their email only at the end of the day when they return to the office or hotel room. Any email messages that these users send would likely not be read until the following day.
I personally like to maintain contact with my email anytime, anywhere, and instantly. As an affirmation, I own a Motorola Timex BeepwearPro wristwatch that synchronizes with Outlook contacts, receives pages, and even captures email messages. I also have a Compaq iPAQ Pocket PC with a PCMCIA expansion pack that houses a Sierra Aircard 300 wireless modem for email and Web connectivity up to 19.2Kbps. My 2.7-pound, 500Mhz Sony VAIO PCG-SR5K can also use the Sierra wireless modem to receive email. Finally, I carry a Samsung 8500 voice-activated Wireless Application Protocol (WAP)-enabled phone that can access a POP server via a microbrowser.
Although my wristwatch pager is great for alerting me to newly received email, it's only a one-way device (i.e., I can receive, but not send, email), requires a different email address than my Exchange email address, and only receives email messages up to 20 characters long. My naked iPAQ is smooth, sleek, and light, but when I slip on the PCMCIA expansion pack and insert the wireless modem, the device measures 5.5 inches by 3.5 inches and weighs more than 3 pounds! Additionally, wireless connectivity with the wireless modem is relatively slow. Although Metricom Ricochet has come out with a 128Kbps PCMCIA modem, service coverage is currently limited to 11 cities (the company plans to provide coverage in 46 additional cities in the near future). Although my Sony VAIO is one of the lightest laptops available on the market, it's heavy compared to most of the other devices I've mentioned, time-consuming to boot up, and has an effectual battery life of only 2 hours. Finally, my WAP-enabled phone has a small, hard-to-read display, and entering information, for which I must press the numeric keypad multiple times to access a single letter, is cumbersome.
According to Gartner, 40 percent of mobile workers will be compelled to carry technologies that offer immediate interactive email capabilities by the year 2004. Although the latest generation of wireless devices makes it easier than ever to stay connected to email, these devices aren't perfect. Fortunately, the BlackBerry wireless handheld device comes close.
The BlackBerry
The Research in Motion (RIM) BlackBerry devices weigh only 5 ounces and encompass all the best features of the devices I currently use. It provides effortless mobile access to an existing corporate Exchange mail server, which lets me remain productive even when I'm away from my desk. For a monthly service fee, I have wireless and immediate access to my Exchange mail, contacts, calendar, and task list. To synchronize the BlackBerry RIM for these applications, I simply place the RIM in its cradle and the information automatically updates with my PC. For an additional fee, users can subscribe to text-based Web access using a browser designed specifically for the BlackBerry.
The BlackBerry device has a tiny, yet well-designed, QWERTY keyboard. I've been able to ramp up to almost 38 words per minute using thumb-typing and click-and-roll actions with the trackwheel to navigate through the user interface (UI). There are two BlackBerry models. The RIM 850/950, which has 4MB of memory, runs on one AA battery and measures 2.5 × 3.5 × 0.93 (LxWxD). The RIM 857/957, which has 5MB of memory, includes an internal rechargeable Lithium battery, and measures 4.6 × 3.1 × 0.70 (LxWxD). Both devices have an Intel 386 processor and an embedded wireless modem. The battery has an average life of 5 days, compared to only 2 hours for a laptop computer, and 5 hours for an iPAQ.
The difference between the 800 series versus the 900 series is the network frequency on which they run. The 800 series runs on an 800Mhz frequency supplied by Motient Ardis, while the 900 series runs on a 900Mhz radio frequency provided by Mobitex Cingular. In more congested areas, such as New York and Dallas, RIM recommends the 800 series. However, the 900 series will work in these locations as well. Check with RIM to determine which series is the best to purchase for your area. I have found RIM's sales and technical support both knowledgeable and helpful.
Instant email. BlackBerry wireless access to your Exchange Outlook email requires several components, including redirector software, wireless service, and a BlackBerry device. Installing the redirector software on the desktop is straightforward using the installation wizard. The redirector software must always be running on the desktop so that it can forward messages to your BlackBerry device. Like Microsoft Outlook, the redirector software uses the Messaging API (MAPI) to link to your email account. BlackBerry uses push technology to immediately notify you of new messages, as opposed to requiring that you periodically connect to an Exchange server to pull the information to you. One of the best advantages of using the BlackBerry solution is that you can use your existing Exchange email address without having to establish a second mailbox where you would have to set up filters to forward email back to your Exchange address. The desktop software also lets you define email synchronization rules, manage folders, filter email, perform backups, and load applications.
BlackBerry's redirector architecture uses Exchange Server's SMTP connection to transport data. Once your BlackBerry is properly configured, your desktop acts as the communication hub between your BlackBerry and your corporate email. When email arrives on your corporate Exchange server, the desktop redirector software retrieves a copy of the message, encrypts the message, and routes it over the wireless data network to your BlackBerry device. The BlackBerry decrypts the message and alerts you to the new message using tone, vibration, or onscreen notification. Email originating from a BlackBerry handheld transmits securely to your desktop, which then delivers the email using the BlackBerry redirector. RIM also has a Blackberry Enterprise Server solution that runs as a service and monitors many users over one connection to the Microsoft Exchange Server.
Wireless service. BlackBerry uses Mobitex Cingular Interactive Intelligent Wireless Network and Motient Ardis in the United States, covering more than 93 percent of the urban business population. The wireless data network handles in-bound and out-bound data at speeds of approximately 8Kbps, making it best suited for text-based information.
BlackBerry devices communicate using radio frequency. If the device is out of coverage, it has store-and-forward capabilities so that it can forward your message once you reenter the wireless service area. Using each unit's Personal Identification Number (PIN), you can also perform peer-to-peer messaging between multiple BlackBerry devices so that if an Exchange server goes down, you can send messages directly from one handheld to another, completely bypassing the server.
Web capabilities. As I mentioned earlier, you can browse the Web on a BlackBerry device using a WAP-compliant microbrowser. GoAmerica offers Go.Web software that lets you navigate through Web content in an optimized fashion and retrieve stock quotes, news, travel, sports, and weather updates. My company, InterKnowlogy, developed a WAP site that users can access using a BlackBerry device.
Not only can you send and receive email instantaneously with the BlackBerry RIM, you can also access your Outlook calendar and vital information using the device's WAP-enabled Web browser. Members of the mobile workforce can only benefit from greater communication abilities, and the BlackBerry's size and capabilities give you a convenient and practical method for accessing your Exchange Outlook mail with minimal configuration.


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For the media
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- Download mug shots
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- Ag tips
- Other news sources
- Campus maps
News Service
For the media
For the campus
News Service
Annette Hacker, director, (515) 294-3720
Office: (515) 294-4777
Report, recommendations from bioeconomy summit
The final report and recommendations resulting from a recent summit on maintaining Iowa's leadership in the bioeconomy has been released. More than 400 leaders from Iowa industry, government and higher education met on campus Nov. 28 for the summit on "Ensuring Iowa's Leadership in the Bioeconomy."
Just in time for the holidays: ISU professor's study on religious board games and toys
Nikki Bado-Fralick, an ISU assistant professor of philosophy and religious studies and women's studies, recently collaborated on a scholarly paper titled "Ritualizing Religious Reward: The Dark Side of Play," which was presented last month at the American Academy of Religion Annual Conference in Washington, D.C.
Holidays can be hazardous to pets
Add Xylitol to the list of hazards that can put pets in peril, especially during the holidays. The artificial sweetener is toxic to dogs, says Kim Langholz, ISU community practice veterinarian. She offers tips about holiday and wintertime hazards that could be potentially dangerous to pets.
President's report: 'Where Breakthroughs Happen'
A recently released report from ISU President Gregory Geoffroy looks back at recent accomplishments and breakthroughs at Iowa State University and ahead to the future.
Irradiation may be answer to E. coli outbreaks
Irradiation of produce could be a possible solution to outbreaks of E. coli, says Dennis Olson, professor-in-charge of Iowa State's commercial-sized irradiation facility. Although the Food and Drug Administration has approved using the technology to destroy insects in produce, it's not approved for E. coli.
Robert Ray
Winter commencement events Dec. 15-16
Winter commencement events at Iowa State are Dec. 15-16. Former Iowa Gov. Robert D. Ray will receive an honorary degree and speak at the undergraduate ceremony. Former vice provost for research and ISU professor James Bloedel wil speak at the graduate ceremony.
Design proposal for T Galaxy
Interior design seniors work with Ames clients
Senior interior design students recently presented design solutions for 13 Ames retail businesses and a new headquarters and museum for the Ames Historical Society.
Iowa State researchers developing machinery to harvest corn stalks and leaves
Iowa State University researchers are developing front and rear attachments that allow a conventional combine to harvest corn stover (the stalks, cobs and leaves) as well as grain. The stover could be the source of plant fiber that feeds the next generation of ethanol plants.
NEWS TIP: ISU professors can comment on Bush administration's next step in Iraq
Charles Dobbs, professor and chair of history; and James McCormick, professor and chair of political science, can provide analysis of the Bush administration's next move regarding its policy in Iraq.
Gift to bring top journalists to campus
A gift to the Greenlee School of Journalism and Communication will bring a nationally recognized journalist to campus every fall.
Second Annual Iowa State Week in Des Moines set for Dec. 10-16
Iowa State Week in Des Moines begins on Sunday, Dec. 10 and runs through the Mediacom Cyclone Capital Classic basketball doubleheader at the Wells Fargo Arena on Saturday, Dec. 16.
Community college, ISU set up admissions partnership
A partnership between Iowa State University and Iowa Valley Community College District will make it more convenient for the community college students to transfer to ISU.
Summit comments
California is mounting a challenge to Iowa's current dominant position in ethanol production, biorenewables expert Robert Brown said during a Nov. 28 campus summit at Iowa State. More than 400 gathered at the summit to discuss ways to ensure Iowa's leadership role in the bioeconomy.
Listen (Flash)
Download brown.mp3 .
Rubber duckie Cy
Holiday shopping on campus
Simon Estes on CD, student art, gift certificates to a favorite show, and Cyclone paraphernalia are among gift ideas.
In the news
America's smartest cities
Among all U.S. metropolitan areas with populations of 50,000 or more, Ames ranks No. 2 in the number of citizens who hold doctoral degrees. More than 7.2 percent of Ames/ISU community members have a Ph.D.
Bio bonanza
The story of Scott Bents, an Iowa State University doctoral student in mechanical engineering, "embodies the hope of farmers, agrobusinesses, US heartland politicians and biofuels researchers and enthusiasts. They envisage a day when the biofuels industry will revitalize towns of the depressed Midwest ..."


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You are all going to LOVE this next party. SOOO clever and just plain CUTE. This POTTY TRAINING PARTY was submitted by Mindy Starr of Creative Juice. And that it is- creative! Oh my goodness- I just adore it. Do you have a toddler that you're trying to potty train? Throw a potty training party to get them on board!
The invite that says, "peace out pampers", the underwear cookies and cupcakes, the "I gotta go" juice cups, the toilet paper wreath, the "potty like a rock star" tags, the "pampers toss" game- it's all absolutely darling & so perfectly thought out!
Potty Party Details from Mindy
"In my quest to potty train my daughter I came across a philosophy to "potty train in a day". Part of the advice was to "throw them a potty party"…well when I see party I sort of tend to go over the top. So that's what I did. I invited all of her friends over who were "in training" & their personal trainers- the moms – for a Potty party! I looked everywhere for potty charts & things to make it a CUTE special occasion for them. But alas, I found none. So I designed printables to go with this party.
"Its Official. I'm a big kid. Peace out Pampers! Put on your big kid pants and come potty like a rock star"
Theme: gray chevron, pink, blue, & underwear!!!!
Food & refreshment:
Cake and Underwear cookies
Yogurt Parfait with coconut
Yogurt dipped pretzels with pink and blue icing drizzle
Popcorn cones
Pink lemonade & Blue Koolaid in "I gotta go" juice cups! {you are supposed to get them to drink a lot so they will have to go all day!}
Moms drank " personal trainer" water bottles
"I'm a big kid" picture frames
Printable Potty Party Set
Toilet Paper Wreath {DIY on the blog soon}
Totsie rolls in toilet mug
Party hats
Spray painted $5 dessert stand
Diaper Toss – Peace out papmers! – Kids threw their diapers in the trash never to be used again!
Potty pedi – Girls got a pedicure from your mommy while waiting on the potty!
Each Kid got two favor bags – a #1 and a #2…. With corresponding treats to their respective actions… Yellow jelly beans and tootsie rolls!
They also each received a potty chart & a sticker sheet
Oh, and a lot of people have asked – YES it worked!"
Photography & Styling- Creative Juice
Cupcake Toppers- Lynlee's Pettie Cakes
Cake & Cookies- Traylor Made Treats
Printables- Creative Juice
Party Hats, Sticker Chart, Favors- Creative Juice


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Personal Shopper 2013 Day 2
Viewer Comments
OK..now,I'm addicted to these holographic papers. What wonderful ideas. I think it's a steal..with all the do-dads and all those papers! You ladies are so creative. Can you build me a addition to make room for all my PW stuff??
Love it! There's no end to Teresa's creativity. Thank you for always sharing the tips and techniques.
I am not a card maker so you can imagine how happy I was when I saw that today's webisode was from a scrapbook kit.
Lovely cards! thanks for the ideas!
love it will order
Love it, love it, love it! One question: What stamp set does the first card come from "From the top of my head to the tip of my toes ....."? Keep the webisodes coming!
Reply from Paper Wishes Customer Service:
The supplies used are listed on the project gallery here - http://www.paperwishes.com/webisodes/index.php?page=06252013_3&project The stamp set used is "Thinking of you, Words to the Rescue" - http://www.paperwishes.com/products/4006630
Love all the ideas.
Beautiful. Best I have ever seen. Keep up the good work. Nola
It was great to see you use a stamped image on a card! There are many adorable character stamps but we rarely see them used. A whole week of webisodes--woohoo!
Paper Wishes Weekly Webisodes feature free scrapbooking video classes and card making video classes! Every week Paulette and Gail bring you new online scrapbooking or card making classes demonstrating the very latest paper craft and scrapbooking techniques. Each of our free card making and scrapbooking classes also gives you unique project ideas and tips from Paper Wishes' Design Team. Come back often so you don't miss any of the fun in our card making and scrapbooking classes! You are sure to be inspired! Also watch for our "Week of Webisodes" events where we feature new scrapbooking video classes daily!


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As a designer, it's important to bring your final design to life by showing your client what it will look when printed. Don't hurry the process at this point. You took time to create an awesome design so spend a little more time showing it off. Here are a few program tools and steps that can help you create professional mockups.
First, understand that your presentation doesn't have to be fancy or elaborate — a simple mockup that emphasizes your design is just as effective. A nice mockup represents your design, your client and you, so don't promote yourself in a mockup that makes you look childish. The client will decide what the best design for them is:
I see this countless of times in contests and I think everybody can agree that this is not a professional mockup… so let's stop doing it.
Let's start with the fun part!
How you present your work is really the fun part. You need to come up with something simple that doesn't dominate, but rather compliments your work. Create a new Photoshop document in the size that you want to present your mockup. We will use RGB as our color mode since this will be viewed on-screen.
Copy the front and back of your design onto a white background.
Once you click on "Drop Shadow," type in the following settings or create your own:
- Opacity: 70 %
- Distance: 1 px
- Spread: 0 %
- Size: 5 px
For the Back layer, you can create a shadow following the above steps OR you can simply copy the settings by pressing the Alt-Key and dragging the Adjustment Settings from the Front layer to the Back.
You will see a soft Drop Shadow on both cards.
Creating duplicate layers
Now we are going to create duplicate layers of the Front and Back by selecting each individual layer and pressing CMD+J (CTRL+J). You should see copies of the original layers.
Make the original layers invisible (click on the Eye-icon to the left of the layer) so we can reference back to these designs after we create our background.
Creating a patterned background
Make sure you're on the Front-copied layer, then place your mouse over the actual Front-copied card design and hold the ALT-Key — click and drag your mouse. You will see that your design, and it's layer, have been duplicated.
Continue duplicating the Front design making sure to rotate each copy in a different direction. After you have filled the background with the Front design, complete the same steps for the Back design so that you have a nice mix of both.
Flattening images
Once you have an assortment that you like, it's time to flatten and merge all of the copies together. Select and highlight all of the copied layers and press CMD+E (CTRL+E). Or, right click on all of the highlighted layers and select "Merge Layers." After you merge, you will see ONE layer.
Note: Make sure you do not merge the Original (invisible) Card layers with the copies!
Using the Blur filter
Select the newly, merged Background layer and choose Filter > Blur > Gaussian Blur from the menu bar. Use a Radius around 0,8 pixels for the Gaussian Blur Filter.
By adding the blur, our background is still visible without distracting the eye of the viewer from the original Card design. The Blur gives a DOF (depth of field) to our background.
You should have 4 layers right now:
- White Background layer — this is found at the bottom of the layers palette which we don't need anymore since the whole background should be filled with the Flattened Background layer
- Flattened Background layer — incorporates the flattened business card copies
- Original Front layer — incorporates the original Front design
- Original Back layer — incorporates the original Back design
Creating a new layer
Now create a 5th layer by clicking on the Paper-icon at the bottom of the layers palette (next to the Trashcan-icon) — move the new layer below your Original Front and Back layers.
Fill the new layer with black by pressing ALT+Delete to fill it with the default foreground color. If your layer doesn't turn black, check your color platte at the bottom of the tool bar to make sure you have black selected.
Creating a Layer Mask
On the 5th layer, create a Layer Mask by clicking on the Rectangle&Circle-icon at the bottom of the layer platte. You will see a white rectangle added to the layer. There are different ways you can create the Layer Mask below but, in this example, we are going to use the eraser tool.
Select the eraser tool and change the opacity to 30%. Make sure your color platte (found at the bottom of the tool bar) is on the white and black default colors and the white is selected.
Begin erasing some of the black from the middle of the layer. If you erase too much, you can switch the color platte to black and use the eraser tool to draw in the areas you'd like to re-show. This really helps if you mess up and don't want to start over.
Using Blend Modes
Now that your image is similar to the one above, set the Blend Mode to Multiply and leave the opacity at 100%. The Blend Mode drop-down menu can be found at the top of the Layer platte.
Take a look at your mockup and get excited – we're on the right track!
Remember the original Card layers you hid? Click on the Eye-icon again to turn the layers back on!
Rotate the Front and Back card designs until you are happy with their position. Technically, we are done at this stage and you can be proud to show this to your client:
But if you want to give your already-awesome design a little more oomph… add a few details. For example, I gave my mockup a simple border and integrated the client's logo:
The goal of presenting your work is to represent each client's branding in a distinctive way. Make sure to create a unique mockup that really demonstrates why your design fits their company's style.
Also, try to be different from others! If you do the same thing as everyone else then your design and presentation will be overlooked.
Examples and inspiration
The following examples demonstrate ways you can present designs that incorporate unique materials and effects like UV Spot, Foil, etc.


text:
Aloro wrote:Gairus wrote:Soth wins out of that selection.
Few heroes can cause as much... ahem... debate. I seem to recall there being some argument amongst the D&D writers about where he lived. Ravenloft trying to poach him as I recall.
Gotta love it when a character's so cool that someone else tries to steal him out of your setting
Lord Soth came from Krynn (Dragonlance) before being sucked into the Demiplane of Ravenloft.
- Aloro
The interesting bit that I recall though, was Weiss and Hickman being pissed and continuing to write as though Ravenloft never stole him. Second hand info though, can't stand the Dragonlace books so haven't read far enough into the timeline to know.


text:
Ohio Jewish Chronicle. (Columbus, Ohio), 1935-01-18, page 01
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DON'T FORGET THE GREAT EVfeNT OF THE SEASON-'THE UNITED JUBILEE" AT MEMORIAL HALL WEP. EVE. Central Ohio's Only Jewish Netvspaper \^ Reaching Every Home Devoted to American and Jewish Ideals' A WEEKLY NEWSPAPER FOR THE JEWISH HOME Volume XVII—No. 55' .COLUMIiUS, OHIO; .|A\UARV ,K. ms Per Year $3:00; Per Copy ioc Strictly Confidential Tid-Bits From Everrwherc nr rniNBAfl j. nmoN WKiHPers Although tbe election, machinery of, the Amcricah Jewish.Congress is being thor¬ oughly oiled and will soon bit ou all eight rylinders, there are a lot of skeptics who claim tbat the world Jcwi.';li congress will 111)1 tike place in 103j The other dav Janies N. UoSeiiberg, vice chairman of ihc Joint Di.stribution Committee, invited a select fbw Jewish journalists to a lunch con to listen to reports by Dn Joseph Rb.seu and Dr. Bernard Kahn—not for publication;..We are not betraying any secrets, however, when we tell voU that Dr. Rosen js a great believer, in the pas <iibilitics of Eiro-Bidjan, not so much for the Jews of Soviet Russia as for a number of Polish Jew swhose fate seems hopeless in the face of tlicir economic plight One waiter, listening in to the English speech of Dr.' Bernard Kahn that occasioi;!, spread .the, news that Jack Pearl's understudy was delivering a radio talk!..News has t-eached this country that Pr... Alfred Kerr, who before llitkr*. .uKent ^\as German}'*s GeorgL Jean Nathan, Alexander .Wollcott, and H. ;L. Mencken all rolled in one and m;ikiiig more than 100,000 mark's a year, i.s having ,a strenuous _time sup¬ porting his wife and two children . ill Pari.s.. .Random House is ready to I'-siK an Luglish edition of Kerr's fasci- iiiitilig new book on' Rathertau provided l.iidwig Lewisohn undertakes the trans, lation ..of tlic author's highly iiidividual- istic style In \ic\v of Lewisohn's other literary committments it would be a sac¬ rifice for him to undertake this transla¬ tion but here's hoping that he tackles the job, for Kerr's sake Charles Le¬ vine the guard assigned to Hauptmann' tell, is non Arjan You Should Know Some of our colleagues insist tbat Felix , Frankfurter, has, something to do with tlic alumni agitation aganist Dr Fred¬ erick Robiu'iop president of New York's , City .College, and Dr. Henry Moscpwitz has been entrusted with an luvestfgatijjn Secretary Cordejl Hull Lauds Achievements of Jews In Palestine Secy. Ickes to Speak at Natl. Confer¬ ence on Palestine in Wash- ingtoni January 20 Nb:\V YOUK—Praise for tlie work being done by the Jewish people iti thc rebuilding of Palestine is expressccl- by .Secretary of. -State Cardcll Hull, in a uiessagc addressed to. Morris Rothenberg, President of, the Zionist Organization of America, in connection with thc nation¬ wide observance' of Palestine Day oh January 20. Simultaneously with thc observance of Palestine Day there is to he a National Conference on Palestine iii Washington, D.C, on January 20 and 21. It was an nounced yesterday that SeerctatV of the Interior Harold L. "Ickes. will be one of tfic principal speakers at the session bf the Confcrcucc'on Sunday afternoon, Jan iiary 20,. The Conference will represent I iimbilization of the Jews of'America to accelerate the rebuilding of the: Jewish homeland in Palestine In his message to Mr. Rothenberg, Secretary Hull said I ain glad .of an opportunity to ex¬ press my interest in the work'which the Jews of the United States ,are doing in Palestine. The splendid progress toward the development of. a National Home for the JeWish people in Palestine is due in no small riieasure to the effort of Ameri¬ can Jews and represents a signal demon¬ stration of the industry and ability of the Jews of this country," Temple Sisterhood to Hear Rabbi Stephen S- Wise, Feb. 6 'What profit hath man of all his labor wherein he laborcth under the sun?" This, is the question which the author of Er- k wastes put to himself as he wandered up and down tbe highways and by-ways nf life His experiences, observations atid his cniiclusion will feature the next a^^- semlilv of thc Bd)le/Class of the Rose Iv Lazai-iis. Sisterhood on next Monday, Juunry 21, 2 00 p in Mrs Edna Ho(- mayer, Chairman, announces that thei'.C room availabic for those who may still care to enroll and for one reason Qt another have delayed doing so. Dr. Wise to Speak Dr, Stephen S. Wise, .Free Synagogue, New York City, Wjir be tlic speaker 4* the February liiecting of tbe Sisterhood. fhe reguhi dalt of the meeting has been Liniiged to Wednesday, February 0, tp Kiord with Dr Wise's presence in oifr city. ' I j Noted Hebre^ Educator Will Address Joint Meeting of Zionists and B'bai B'rith OUTSTANDING NOVEL¬ IST AND (;RITIC SPEAKS HliKLNKXT THURSDAY Local Jewry Is 100% for United Jubilee Event At Memorial Hall Wednesday Evening Announce Leading Roles in Forthcoming Hillel Play "Liligm" Goldic F. Dworken,. veteran campus actress and Willie Gomberg, a compara¬ tive newcomer to Hillel, will bc seen in the leading roles, February 7 and'9,when Hillel Player^ present Ferenc Molnar's well-known opus, "Liliom " Misi, Dworken is cast as Julie, while Gomberg. hiis th'e title role, "Liliom. , . r, * > -I T^lame Sabas, Leona \tlas, Betty Bres. of the situation W Y U's Hall o?|Ier, Marvm Hcdtr,'Maurice Portman and Fame, for. inclusion in which one mu.st be an American deceased at least a quar¬ ter of a century, includes not a, single Jew, though Isaac M. Wise arid Bret Harte-liave been runiiers-tip iii the elec¬ tions. . .Of. the .108 inembers of the.preS ent Board of Electbrs for the Hall of Fanie Adolph S. Ochs and Walter Lipp- manu are the ,only Jews ..We don't quite grasp the significance of the fol¬ lowing, but we,arc informed from Wash¬ ington that of the eleven Jewisli Repre¬ sentatives HI the House seven presented a total of fifty-two new bills In the first few days of the current session of Con¬ gress Is Speaker W. G Rosenbaum of the Arizona House of Representatives one of ours? Henry Morgenthau is .functioning as. defender of public morals as part of his Treasury duties, and the other day decided that: the works of Mrs Margaret Sapger shall be; barred from , the mails... Was .Mrs. Henry's-face red I .For in her pre-oflicial days she gave much aid and comfort in New York state to the efforts of the birth control pioneer Congresswoman Florence Kahn, asked for her reaction to A.ie gloves' worn in the House by her ^ncw colleague, Mrs Caroline O'Day, commente<l that the work of .Congress is' best done with bare hands Sporty Bits j\ldx Lewis of .St Louis was featured the otlicr day in Ripley's Believe-It-Or- ¦ Not cartoon as the. golfer who tbok only ¦ one putt on each of sixteen holes inone ,.r<jund. >.Helen Jacobs' dream, has finally come true...She has been listed as Airierica's N<). l racquet, woman and had the pleasure of turning down an offer of 'f20,i)00''to turn professioiial Moe tlerg ,. (ine of the few Jewish major leaguers r ¦ {Continued on page 2) Ihe 7inmst District of Columbus atid tbe 7wn Lodge No 02, B'nai B'nt(i \mI1 bold a joint meeting on MondaI> evening January J8 They have engaged f(,>r their guest speaker for that eveninj^ Mr. A. H; Friedland, director of tl|c Bureau of Jewish Edutation of C'cvelawl and superintendent of the Cleveland H| brew Schools ^ Mr Friedland is thc author of ttU merous Hebrew text books, short stones and poems His Hebrew Illustrated I4- hrary. for Eeginiiers,- a library conslstitjg of seventy-three illusti-atcd Hebrew story-' books, for children writteU by him h^s been hailed throughout the country ^s an achievement of inestimable: value Jil Hebrew education.: Mr. Friedland is ali> the President of the. Zionist-Region ^ the state of Ohio. He is an-orator ' note, and is widely in demand He li. addressed audiences in tbe largest Jewf' ish communities m the country. Mr Friedland ha<; chosen for hi^^$jU& LUDWIG LEWISOHN i.iiduig Lewisohn will be,presented by the Ivliicntinnal Committee of the Co- Intiibus Section, National Council of Jew¬ isli Women -at their next educational oHirse series which : will.: be held on Thursday evenihg, January 24, at the I^i\d(.n koid Temple .Mr. Lewi.'^ohn needs no introduction to tlie American' public. He is known" both here and abroad as one of, today's most distinguislicd novelists and critics, , de- viited ."Xniericaiv and devout Jew. During tbp period of his editorial work for "The \ itiim he lectured with great success in I all of thc principal cities east of the ' MjssissipiM \rr lewisohn is perhaps best known iv^ the, author of "Upstream," "Mid- Ch.inuel," *'E\pres,sion m America," and "Creative. America.'. Many of his books have been translated into fifteen lan- guif^es—¦' The Case of Air Crump," "The [slaiul Within," "The Last Days of Shy- Inik, and "This People" For nearly a decade Mr. Lewisohn has lived and traveled in Europe and the Near East; He returns to America to Ir I'riedLand lias chosen for his «iB_ i\ear J^ast Jt-le returns to .Mncnca to , "Planning" foi "the Fiiturc in Jewiilfl settle ifcrrnanently, bringing to hi> audi- Ren Arnold are cast in the other inajor parts. Others are: Martin Rubin, Nathan Zahin, Jo'ii.pli Rabinowit/, I ouis and Jerry Lamm, Irving Kisen, Will Ragent and Isid<ire Greenblatt. Edward Qoodmaii, Edward Lepon, Saul Nassau, Simoii Levine, Charles Freeman, Louis Mitdiell, Ted I evattcr, David Mil¬ ler, Betty Horwitz, F\elyn Rock, Edith Bitterinan, Lucille Berger, Faye Silhei- stein, Norman-Berger, Ben Karchin and Williani Spachiief are also in the cast. Flina Ehriich I cvinger, noted author and director, is directing the play Alex J Fishbein is business manager with Sol L AuerlwLh in i barge of publicity Manuel R. Retske is production manager. ject. Life." This meeting will be held at the Winding Hollow City Club at 8 p. m., and will be open to the public. Rabbi Freedman to Address Youth Temple Meeting Jan,27 In Charge of Ticket Sales for Palestine Lecture, Feb. 6th. Mrs. K. Losin, 913 , Carpenter street, is chairman of tickets which are how. on sale for.the, Elesheva Kaplan meeting to he held at the Broad St. Teniple on Wednesday evening,. February G, under the,. auspices. of the Pioneer Women's organization; D". B: W. Abramson ha^ been appointed vo act as chairman for that meeting, Following the address of Miss Kaplan, a musical program will be presented and refreshments will be served. lAccording to Mrs. Losin, .Rickets fbr this meethig have been selling rapidly, and a large audience is therefore ex¬ pected. Tickets are a.vailable at 25 cents front Mrs. Losin or any member of the organization, The cpminittee ' in charge of the , ar¬ rangements for the Pioneer Women's card party held at, tli'e City Ice & Fuel Co. on January 14, wishes to take this oirimrtunity of thanking all, those who helped make this affair a successful one. INFANTS' HOME OF OHIO The Board of Directors cif the Jew¬ ish Infants Home, of Ohio wish, to thank the following, donors: Mrs. Harry Frosh; toys and shoes; Mrs. Wiener, a treat; Mrs. Carrie L. Seeman, Ci^icinnati, a donation of money; Mr. .and Mra. J. Krakowitz in honor of tbe S'ith wedding anniversary of Mr. and .Mrs.. A. Gold¬ berg; Mrs." Frank Glick, in memory of Agudath Achim Open Forum to Hear Jewish Lad From Gerinany Mr William Nathan, young German eimgree, is to speak on the subject "The Young German Jew" on January 23 it the Congregation \gudath Achmi Thid will mark a highlight in the programs presented by the; Open Forum Commitr- tee. The current Jewish problem, in Ger¬ many is obviously of great moment, and to hear the situation of the \oung J'W in Germany explained by ,one who has, until but a ^few: mpnths ago lived, there, should be of interest to all. On January 18 the Open Forum \\ i3 taken over by the different organizations, sponsoring the United Jubilee A stmi 1 latiiig Symposium on Hebrewr educali™ took place Mr B Mosier acted is chairman and gave an impassioned pi a for cooperation in thc noble Umted J 1- hilee undertaking. At a board of,trustees ineeting of the Youth Teinple, held at the home of Rabbi Gupjanuary J), it was decided to, hold a dinner meeting on Sunday," January 27, with Rabbi Jxi.seph, Freedman, a graduate of the, Hebrew Union College, 192!>, as the speaTcer. Rabbi Freedman was form¬ erly associated with Rabbi Solomon Fos-^[s T-ou's Weber of Zane-iville ter, Newark, N. J., one of the leading Reform Congregations in the east A special conimittee, coniiisting of Clif¬ ford Levin, Jerry Hofmayer, Robert Glick ai^d^Paul Callif, met again with the Rabbi Tuesday for the piirpose of plan¬ ning in detail an elaborate comhiunity youth service., Robert Glick,.381 S. Co lumbia avenue, is President of the.Youth Temple organization I'ROP. HAKLAN HATCHER TO ADDRESS JR. HADASSAH Prof Harlan Hatcher of the English department, Ohio State Uni-versitv \m'1 address tbe Columbus Chapter of Jum >r Hadassah at the meeting to he held Sim day afternoon, January 20, at -1:00 p. m, at the Neil Hbiisc/ He will di5cu?s I'lc work son Edna St Vincent Millay, wil'i particular refercuLe to "Wmc from Tlu ¦;£ Grapes." Violin Selections will he rendered l>y Mrs. C'orelli Waterman. She willbe ao conipahied by Mrs. Nell Miilbarger. Plans will be discussed at the nieeti; Jf for the Junior Hadassah Roundup to be held 011 Tuehday, February 19, at 'iiu Broad .Street Temple at 8 o'clock. ei>ces. the fruits qf years of observation and reflection. Born in Berlin, "Mr.. Lewisohn: came with his parents to South Carolina at the age of: eight, and, except for his Eu¬ ropean visits, be has lived bis ¦ life in America. After receiving a degree at Columbia he taught Gernian at two mid¬ dle western universities, but there found It hard to avoid the stigma of his Jew- ish heritage. He then entered tbe field of hterary criticism, and won his spurs as one of the. healthiest spirits of modern critical .writing. Dramatic editor of the Nation, cditdi^iir;a publishing, house, and con¬ tributor to many periodicals, he early es¬ tablished himself as an original and powerful personality In 1921, Mr Lewi sohn took up residence m Pans, and it Was there that his novel writing' began With a kno\yledgc of both Hebrew and Araniaic, he saturated himself in JeW' ibh history and literature Judaism came as a release from prejudice, the source of a spiritual- rebirth. In his famous autobiographical novel; "Up Stream," .and "Mid-Gbannel," he pours forth: the agonies of his early years in .A.merica, Since then he has, echoed and re-echoed his burning race conscious¬ ness. After a.self-inflicted exile of nearly- ten; yeairs, he. returns to the land,of his curlier triumphs, a brilliant novelist and a glowing Jew The.subject of Mr. Le\yisohn's address will he "Crisis of Civilization." This meeting is open to the public, and indi¬ vidual tickets at 7.5 cents may be obtained by calling, either Mrs. Robert Levy, FA, S120, or Mrs \ B Weinfeld. FA 0730 When thc panorama of "Thc United I Jubilee", thc 100% benefit for tbc He-' brew School bf Cohimbus,: unfolds itself to the. Jewry of Cohimhus at Memorial Hall this cohiing Wednesday evening, January 23, the efforts of the forty local Jewi.sh, organizations which arg co o|)erating to make thi.s^ affair, the most outstanding Colunibus has ever kiiown, will become, apparent in the ;form ot tliirtj booths sponsored bv individinl groups, aild the thousand" odd details which have gone into the making.of tbe mainniotli grand ¦ ball ' and cariiival bi/ur Ihc Umted Jubilee" is sprrn sored by the Cqiincil of Jewis Youth Or- Kaiiizations of which Bud' L. Moser ir chaiirmaii. "Vice-cliairmen are Cdcelia Krakoff and B5n Gertner Jaik Moss is secretary On, the strength of suggestions from the executive advisory board which met at the Desbler-Wallick Hotel Wedncs day, January 10, children under 13 when accoinpanied by an adult will be admitted free., Tp additi()n there will he no addi- tio.nal charge for dancing to Austin WyhVs nationally known N. B. C. or¬ chestra, the Floor Show and Style Show arid, many other planned attractions. The Jubilee will get under, way, at 8:00 and coiitinue until 2 :00 A. M, Au.stlnWylie's orchestra features the slow, sweet, type of .syncopation which is so popular with the younger set today and comes from a recerit eight ¦weeks eii- gageriient at the Palais -Royal Cafe, Buffalo. Wylie, who himself served un der Vincent, Lopez, has, produced many orchestra leaders from his own band including Sammy. Watklns arid Cliff Smith, The line up,of booths atid concessioiis at the Wednesday night meeting eluded the 'f ollpwing; Ahavas Sholem Sisterhood, !'The Flower Shoppe"; Agu dath Achim Sisterhood, Bingo; Beth Jacob Sisterhood, fruits and vegetables B'Nai B'rith, salami booth; B'Nai B'rith Ladies Auxiliary ,"The White Elephant" , Broad Street Sisterhood, Keeno, Coliim¬ bus Hebrew School, drinks and .foD<l, Council of Jewifeh Woriien, fortune tell¬ ing ; Ezros Noshim , Society, "Cotintry Store".; Ladies Free. Loari Society, drinks and food; Pioneer Women Organ¬ ization, fancy work raffle; Rose Lazarus Sisterhood, picture.booth; Senior Hadas-' sah, bake, sale, and Voliner Society, dairy store. Other.senior organizations cooperating are Bryden Road Temple Brotherhood, Temple Forum,. Excelsior Club, Hachnosis Orchim, Ivreeyoh, Ladies Mizrachi, Winding Hollow City Club and Zionist Lqdge. The junior group booth and conces¬ sions include:. Columbus Chapter; of .'A}\ Z. A. ','The Bulldog and Badger Fight' (per Columbus Humane Society^ , Delta lota Omega, peanuts and popcorn Hadassah Buds, ,"The Flower Shoppe" Hirsch Koliacker Chapter of DeMolay, "The Booth of Lights"; Junior Hadas¬ sah, candy booth ; Junior . Sisterhood Broad Street. Tcmpic, "Kiss Booth", Senior Y. M. IL A., Thc Putting Green, and Schonthal Athletic Club, "The Kentucky Derby"., Other junior .groups which .-ire cooperating on "Th6 United Jubilee" are:' Avukah, Bryden Road Youth Temple, Hillel Jcwisl) Junior League, Junior Y. M. H. A. Pi Epsilon Phi, Young Judea, Sigma Delta Phi, Alpha Delta Tau and Omega Kappa, Wednesday night is Jubilee night in Columbus. There is no school TInirsday so bring the kiddies and come to the United Jubilee at Memorial Hall, 'rominoni Chicaffo Ral)ln to Spcfik Here Sunday IWornin;^ 1>R. liSLIX A. LEVY Rabbi Felix A. .Levy 6£ Temple Emanu-El, Chicago, noted scholar and' author, brother-in-law of,E. .J. Schan¬ farber, local attorney, w»U. hc the speaker at the B'nai B'rith Hillel Foundation Sunday morning, January" 20 at 11 a. m. Rabbt Levy will speak on the subject, "Does the College Student Need a God?" Rabbi Levy is a graduate of Hebrew Union College and received his Ph.D. from the University of Chicago., He is an experienced traveler and a fine speaker. At present he is vice president of the Central Conference of American, Rkbbis> Suzanne Levy,, daughter of the Rabbi, student at Ohio State, and .chairman of the Hdlel congregation committee, will introduce her father. Rabbi Xee J; Lev¬ inger Will offer the closing' remarks. Everyone is welcome to hear this dis¬ tinguished scholar Sunday morning at the Foundation, 46 Sixteenth, avenue. Do come aud visit the home any Sun¬ day from n to 5 p. m. Rabbi Zelize^s Sermon Rabbi N.ithan Zeli«r will speak at the Broad St. Temple Friday, January 25, iat 8 p. ni. on the theine, "Are Jews •Mike'" Cantor Solomon Grodner and his large dioir will officiate. AU are welcome. Ezras Noshim Society Maki!s Important Announcement The Ezras Noshirii' Society is amoiig the , local organizations who. are to pfn; ticipate in the-Ujiited Jubilee January '!¦ The Society has apjiomted a comnnttic for a house-to-house canvas of grocery donations for their Country Store whidi will be incljided ainong the many booths at tbe Jubilee." Those who liave not beciv approached, and wish to Contribute to this worthy cause, .will kindly bring these items to the Agudath Achiin synagogue Sunday afternoon at 2 o'clock, when the Ezras Noshim Society will hold tlieir regular meeting. / irnai IVrith Womein to Install Officers Monday Eve, Jan. 28 The Ladies Zion Lodge Auxiliary No. 127 will hold its installation and initia¬ tion oil Monday evening, January 28, at 8 p.m. at the Windiiig Hollow City Club, 143' S. Parsons avenue. This meeting will be one of-the outstanding events of the year. Mr. E. J. Schanfarber will be the main speaker of the evening. All meinbers are, urged, to attend. Re¬ freshments as well as a musical program are being arranged for this important event. Non-members are also welcome. Booklets IVIuHt Be In The date for the drawing of the book^ lets is set for February 14. All of the ladies who received these booklets will kindly-mail check and stub to Mrs. Mor¬ ris Polster, 2548 Sherwood road, as each one must be in by the preceding week of the drawing. Calculating Genius Will Ad¬ dress Temple Brotherhood Dr. Salo Finkelstein, world's greatest ealctilator and wizard at figures, will be the speaker at the next meeting of the Bryden Road Temple Brotherhood on Tuesday evening, January 29, at,the Bry¬ den Road Temple ,Dr. Finkelstein .was statisti'ciau of the Pohsh government and was able to replace 30 men and .30 calculating ma¬ chines. , He is a man whose mental, gym- naaticb w ith figures has dbtouuded uni¬ versity authorities throughout the United States, during, his travels since coming to this i:puntry a little more, than three years ago. This meeting will be open to members of the Brotherhood aild vvomen of'the Congregation Those 'who are not af¬ filiated with the Brotherhood /will be charged a small fee to atteiwl this un Usually interesting lecture, Tlie last meeting of the Brotherhood held on Tuesday, Jan. 8, was attended by more than 160 fathers' and sons." Coach Francis Schmidt, of the Ohio State Uni¬ versity, football tearii, delivered some very int-eresting comments and he was assisted by Ernie Godfrey, one of the assistant coaches, who showed slow motion pic¬ tures of .some of the,games played last season;. The speaker was introduced by Mr. Leo Yassenoff and .the .concluding remarks by Mr. Simon Lazarus were in appreciation of .the \coach's efforts in niaking this meetiiig a. notable, success. A ten minute review of Jews in sports was -rendered by Mr, .Mian Tarshish. Mr, Sainuel Shinbacli, Pres. of the Brotherhood, acted as chairman, arid commented on the fine appropriateness of the songs used on this occasion through the co-operation of Mr, Milton Staub, Vice-Pres. of the Brotherhood. Palestine Night at Hotel Fort Hayes Sunday Evening; Ihe Columbns Palestine Night, under the sponsorship of the Zionist Organiza¬ tion of Anierica, and.the supervision of the Ohio State University Chapter of A\ukah, takes place Sunda\, January 20, at the Fort Hayes Hotel, ballroom, at S I,') p m Thi-j is a gdt-together of the entire Jewish community, one of its kind being given all over America Everyone is invited to attend and there is no charge for admission. The program consists of an address bv Attorney. Roy Stone on - "Palestine and the Jewish People" loUowcd by the play 'The Two Gojiin", by S A Grossman, presented through the cooperation of the Hillel Players and the, direction of Mar¬ tin Rubin. Members of the cast. are; Betty ¦ Hor\vjtz, Bess , Marks, Evelyn Rock, Isadore Greenblatt, Edward Lepon, Simon Ijjvine, and Jerome Schwartz. The cntertainnient will be Completed by Current Event topics by Leonard , Scliiff. MIZRACHI ELECTS FURMAN Mr C H rurman wab elected presi¬ dent of the local Mizr<ichi organization .it d meeting held last Saturday ev,Lning at the Beth Jacoh synagogue. Other offi¬ cers elected were: Mr. David Schwartz, \ice president; Jacob Byer, treasurer, Rei Yehuda Baker, set retary Trustees: Riibbi M. Hirschsprung, A. Goldberg, A, L Mellman, B, Katz, Sam Eisenberg, Louis Godofsky Rabhi Leopold (ireenwald, outgoirig president, was elected honorary trustee. The formal iii.stallation of officers will take place in the near future.
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|Ohio Jewish chronicle. (Columbus, Ohio), 1935-01-18
|Jews -- Ohio -- Periodicals
Columbus (Ohio)
Franklin County (Ohio)
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|Ohio Jewish Chronicle
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|Ohio Jewish Chronicle. (Columbus, Ohio), 1935-01-18, page 01
|Jews -- Ohio -- Periodicals
Columbus (Ohio)
Franklin County (Ohio)
|Ohio Jewish Chronicle
|Ohio Jewish Chronicle
|Submitting Institution
|Columbus Jewish Historical Society
|This item may have copyright restrictions. Online access is provided for research purposes only. For rights and reproduction requests or more information, go to http://www.ohiohistory.org/images/information
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DON'T FORGET THE GREAT EVfeNT OF THE SEASON-'THE UNITED JUBILEE" AT MEMORIAL HALL WEP. EVE.
Central Ohio's Only Jewish Netvspaper \^ Reaching Every Home
Devoted to American
Jewish Ideals'
Volume XVII—No. 55'
.COLUMIiUS, OHIO; .|A\UARV ,K.
Per Year $3:00; Per Copy ioc
Strictly Confidential
Tid-Bits From Everrwherc
nr rniNBAfl j. nmoN
Although tbe election, machinery of, the Amcricah Jewish.Congress is being thor¬ oughly oiled and will soon bit ou all eight rylinders, there are a lot of skeptics who claim tbat the world Jcwi.';li congress will 111)1 tike place in 103j The other dav Janies N. UoSeiiberg, vice chairman of ihc Joint Di.stribution Committee, invited a select fbw Jewish journalists to a lunch con to listen to reports by Dn Joseph Rb.seu and Dr. Bernard Kahn—not for publication;..We are not betraying any secrets, however, when we tell voU that Dr. Rosen js a great believer, in the pas
|Date created


text:
Boston short on pitching
By Dan Connolly
Tradition and fan support don't win league pennants.
Pitching does.
And, the way things look, the Red Sox do not have the pitching to guarantee a spot in the World Series, especially if Josh Beckett isn't healthy.
Without Beckett being Beckett, Boston has some solid starters but no one who that can carry a team through the postseason -- certainly no one who will intimidate the Los Angeles Angels, Tampa Bay Rays and Chicago White Sox.
And all three of those clubs, statistically speaking, have better pitching staffs than Boston.
The Cubs are in a much better position to get to the World Series for the first time since 1945 with Carlos Zambrano and Rich Harden as a 1-2 pitching punch. They also have a more feared middle of the order than a Manny Ramirez-less Boston.
But there are other National League playoff contenders that have comparable pitching duos (Milwaukee and Arizona, for instance). And these are the Cubs, who often find a way to mess things up.
If the Cubs keep hitting and their bullpen stays healthy, they have a shot to make it to the October classic.
But don't expect the Red Sox to be waiting for them.
Stars align for karmic match
By Peter Schmuck
I'll have to say, I'm a little surprised that Dan doesn't think the Cubs and the Red Sox are going to meet in the World Series this year. It's the matchup everybody wants to see, and there are certain karmic forces at work to make sure everybody gets to see it.
OK, maybe not everybody wants to see it. I'm sure there are some Yankees fans who don't want to watch the Red Sox play in the Series, but nobody outside Yankee Stadium and Camden Yards really cares what they think. This thing is happening, if only because God is as sick of Hank Steinbrenner as the rest of us.
The Cubs haven't won a world title since 1908, and that was when about 80 percent of the world thought a baseball bat was some kind of creepy flying mammal. It has been an even century since then, and weird stuff happens every 100 years, especially when Lou Piniella is involved. Nobody knows this better than the Red Sox, who went 86 years without a World Series championship before going all the way in 2004. It's a match made in baseball heaven.
Baseball wants it. The networks want it. It's going to happen.
Book it, Danno.
What do you think? Get in on the argument by commenting below.


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Black mob hijacks store: 'We own this'
Cops respond 9 hours after clerk attacked, say 'hire security'
(Editor's note: Colin Flaherty has done more reporting than any other journalist on what appears to be a nationwide trend of skyrocketing black-on-white crime, violence and abuse. WND features these reports to counterbalance the virtual blackout by the rest of the media due to their concerns that reporting such incidents would be inflammatory or even racist. WND considers it racist not to report racial abuse solely because of the skin color of the perpetrators or victims.)
EDITOR'S NOTE: The links in the following report may contain offensive language.
Even the old-timers in Detroit never have seen anything like this: A mob of 40 black people moved into a convenience store and will not leave.
They say they now own it. They eat. Smoke. Cuss.Threaten. Spit. Rob. Sell drugs. All on video.
Police, ministers, neighbors, the store owner and just about everyone else seems powerless to stop them.
"It's a Bad Crew gas station," said one of the mob to the local Fox affiliate. "If you don't know what that is, I can't even tell you."
The owner calls police, but nothing happens. The police "come here and then they leave. Two minutes later they (the mob) are back."
Earlier this month, members of the Perfecting Church, one of Detroit's largest black congregations, counseled the members of the mob to stop their evil ways.
Nothing changed. Which is not all that surprising: In June, the church's pastor, Marvin Winans, lost a $15,000 Rolex, a Louis Vuitton wallet with $200 in it and his 2012 Infiniti QX56 SUV after he was carjacked by a mob of 10 black people at a similar convenience store nearby.
See the Big List of black mob violence.
This is the same pastor who gave the eulogy for Whitney Houston. The attackers, Winans told the Detroit News, did not know who he was.
In June, another Detroit convenience store had the same problem: A black mob took over the store, told the owners they now own it, and started robbing and threatening. All on video.
See a local news report:
The mob beat a clerk who tried to stop them.
"I am shocked he is still alive," said the store owner. "They came into the gas station and said 'we own this. This is our hood. This is our gas station. We are going to take whatever we want.' It's a war zone."
After the robbery and beating on the video, the mob left. Several hours later, they returned, this time with a gun. Shots were fired. No one was hurt.
Nine hours later, police responded. In many cities, police no longer respond to complaints of shoplifting or "loitering" at neighborhood stores.
The mob won't go away and the police won't arrest them. But they did have some advice for what this business owner should do: "Hire a security guard."
Violence and lawlessness have long been a hallmark of life in Detroit. So much so, it is now newsworthy when violence and lawlessness do not happen.
In August, hundreds of black people were involved in several disturbances at a high school football game. Several witnesses reported gun shots and panic both on and off the field.
The Detroit Free Press said anytime you have that many people milling around, "of course there was going to be an incident."
Two weeks later, a sportscaster for the ABC affiliate found this newsworthy enough to write an entire story about it: One of the teams played another game, and there was no mass violence.


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When parents look at their young children and imagine what they'll be when they grow up, many different possibilities come to mind. They dream of little Junior growing up to be a surgeon, or perhaps a commercial airline pilot, or maybe a banker, and they imagine a rewarding future of power, prestige, and high pay.
The reality is actually a little different. The job search portal CareerCast.com, created a list of 12 jobs that are traditionally believed to be great occupations, but that actually look a lot better on paper than they might be in reality.
Despite the public perception of some of these jobs as impressive and rewarding, some have less-than-stellar salaries and frankly lousy hiring prospects. Others come with so much on-the-job stress that the six-figure income barely seems worth it, particularly when the work involves the safety and well-being of others.
Whatever the case, CareerCast.com characterizes all of the following jobs as overrated, but with important caveats: "A job that's overrated doesn't mean it fails to serve an important function in our society. In fact, these jobs play an integral role in our workplace," says the website. "It's just that the hype surrounding them sometimes makes these jobs sound much better than they really are."
What are CareerCast.com's 12 most overrated jobs? Click ahead and find out.
By Daniel Bukszpan
Posted 08 November 2011


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Tuesday, November 8, 2011
Eliminate Overused Words by Andy Scheer
11 comments:
- Angela said...
Mornin', Andy! Loved your spin on this--and yes, I can be a "thattie," too. I have an entire list of weasel words that I run through search/replace so I can take 'em out. Good seeing you at the conference. Until next time!
- November 8, 2011 at 6:03 AM
- Caroline said...
Good advice. I have a list I always run thru before sending them on to Diana. :)
- November 8, 2011 at 7:57 AM
- Timothy Fish said...
- This comment has been removed by the author.
- November 8, 2011 at 9:55 AM
- Timothy Fish said...
I agree with the principle. I find that there are words I use too often (find and often and for example, for example), but as I read this I couldn't help but be reminded of the opening of A Tale of Two Cities. I think we don't know when to use 'be' verbs. Perhaps it is out of fear. For all the criticism they receive, they show up as the most powerful verbs in some of the most memorable writing imaginable. "Be" is a powerful word. God used it when he created the world and he used it to close out the Bible.
- November 8, 2011 at 9:58 AM
- Patty Wysong said...
LoL--after studying Joshua, Samuel and David, and all those -ites in the land, I laughed at thatite. I have a list posted beside my monitor with my favorite weasels listed--definitely need it! =]
- November 8, 2011 at 10:32 AM
- Cheryl Linn Martin said...
Great suggestion about using the find and replace! We all have those overuse tendencies, so this is VERY helpful. Oops--there's that word, very, again! :-)
- November 8, 2011 at 12:19 PM
- Katherine Hyde said...
This is a great idea, but there's an easier way to do it: search for your pet word and check that box that says "Highlight all instances." That way you don't have to change the keepers back to lowercase.
My overused words include "really," "just," and "moment," plus others specific to each manuscript.
- November 8, 2011 at 1:23 PM
- Rick Barry said...
Thanks for this, Andy. I had to leave the conference before Angela presented that advice, so this post restores a bit of what I missed.
In my own case, my manuscripts used to suffer from cancer of the semicolon. Fortunately, though, a friend pointed this out, and now I perform surgery to remove most of those. Right now, I'm focusing on various unneeded words and prepositional phrases. It's a bit like cutting out literary cellulite. I hope the final product will be a bit slimmer, leaner, and more attractive to readers' eyes.
- November 8, 2011 at 1:30 PM
- Millie Samuelson said...
GREAT tip from you, Andy -- actually passed on by you from Angela H. And I LIKE Katherine's easier way suggestion, seems so anyway. Maybe Angela would like it better, too. THANKS! :-)
- November 8, 2011 at 9:13 PM
Where do you find the "highlight all instances" command? (Perhaps the reason I don't see it is that I use the free Open Office program (which is more like Word 2003) instead of Word 2007 or anything else from Microsoft.
- November 8, 2011 at 9:20 PM
- Linda Glaz said...
Awesome idea to catch the wases.
- November 8, 2011 at 9:44 PM


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BAY SHORE, NY – Southside Hospital (SSH), part of the North Shore-LIJ Health System, has received the American Heart Association/American Stroke Association's Get With The Guidelines®–Stroke Gold Plus Quality Achievement Award. The award recognizes SSH's commitment and success in implementing a higher standard of care by ensuring that stroke patients receive treatment according to nationally accepted guidelines.
"We are dedicated to making our care for stroke patients among the best in the country. The American Heart Association's Get With The Guidelines®–Stroke program helps us to accomplish this goal," said Edward Firouztale, DO , SSH's director of stroke. "This recognition demonstrates that we are on the right track and we're very proud of our team."
Get With The Guidelines®–Stroke helps SSH's staff develop and implement acute and secondary prevention guideline processes to improve patient care and outcomes. The program provides hospitals with a web-based patient management tool, best practice discharge protocols and standing orders, along with a robust registry and real-time benchmarking capabilities to track performance.
The quick and efficient use of guideline procedures can improve the quality of care for stroke patients and may reduce disability and save lives.
"Recent studies show that patients treated in hospitals participating in the American Heart Association's Get With The Guidelines®-Stroke program receive a higher quality of care and may experience better outcomes," said Lee H. Schwamm, M.D., chair of the Get With The Guidelines National Steering Committee and director of the TeleStroke and Acute Stroke Services at Massachusetts General Hospital in Boston, MA. "Southside Hospital's stroke team is to be commended for their commitment to improving the care of their patients."
ollowing Get With The Guidelines®-Stroke treatment guidelines, patients are started on aggressive risk-reduction therapies including the use of medications such as tPA, antithrombotics and anticoagulation therapy, along with cholesterol reducing drugs and smoking cessation counseling. These are all aimed at reducing death and disability and improving the lives of stroke patients. Hospitals must adhere to these measures at a set level for a designated period of time to be eligible for the achievement awards.
For more information about SSH's stroke program, call 631-675-4544. For more information about Get With The Guidelines®, visit heart.org/quality.


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WASHINGTON, March 22 (UPI) -- U.S. gun legislation reaching the Senate floor after a two-week spring break will include universal background checks, Majority Leader Harry Reid said.
"I hope negotiations will continue over the upcoming break to reach a bipartisan compromise on background checks, and I am hopeful that they will succeed," the Nevada Democrat said as he formally moved a package of gun-related bills onto the legislative calendar late Thursday.
"If a compromise is reached, I am open to including it in the base bill," he said.
"But I want to be clear -- in order to be effective, any bill that passes the Senate must include background checks," Reid said.
The expansion of background checks has been a central point of President Barack Obama's gun-violence prevention plan.
A compromise plan being worked out between Sen. Chuck Schumer, D-N.Y., and Sen. Tom Coburn, R-Okla., hit some speed bumps and Coburn pulled out after disagreeing with Schumer that private sales must include records similar to those kept by gun stores.
Recent surveys have found strong public support for requiring background checks for private sales, including those at gun shows and over the Internet.
The package to be debated in the Senate next month also will include stricter federal criminal laws for gun trafficking and provisions to improve school safety, Reid said.
While it will not include a ban on assault weapons, Reid said proposals to ban such weapons and high-capacity magazines could be offered as bill amendments.


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The Auburn Tigers held a brisk, physical two-hour full-contact workout Tuesday evening at the Auburn Athletics Complex Practice Fields, continuing preparation for Saturday's SEC matchup at Ole Miss. That game, at Vaught-Hemingway Stadium in Oxford, will kickoff at 11:21 a.m. CT and will be televised by the SEC Network.
"This will be a huge challenge for us, but it'll be great for us to go on the road and try to get the win in Oxford," said Auburn head coach Gene Chizik about the week ahead. "It'll take us working to execute our game much better and at a much higher level than we have.
"We were glad to get back to work today. We're looking forward to getting to Oxford on Saturday and playing again. We just have to go out there and get a good win against a good SEC opponent. That's what we have to do."


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e-Public Policy Update - August 2013
- ASM Legislative Advocacy Alert
- PSAB Committee Prepares Cyclospora Guideline
- ASM Supports Agriculture Funding
- ASM Attends the Joint Commission Lab PTAC Meeting
- ASM Monitors COCA Inhalation Anthrax Preparedness Presentation
- ASM Endorses Science Laureates of United States Act of 2013
- ASM Makes Recommendation on New CPT Code
- ASM Signs Letter Requesting Meeting on Lab Fee Study
- ASM Staff Attends Briefing on Genetic Testing
- ASM Supports Agriculture Research
- New NSF Director Nominated
- National Science Foundation Nominates New Director
- RFA Announcement - International Cooperative Biodiversity Groups
- Minority Microbiology Mentor Newsletter
ASM Legislative Advocacy Alert
At the end of July, the ASM sent a legislative alert to members urging them to send messages to their Congressional delegation to communicate the vital importance of funding for research and public health. Sequestration, the across-the-board cut of 5 percent to nondefense and defense discretionary funding, took effect on March 1, 2013 and has had a negative impact on research and public health programs. The NIH reported that approximately 700 fewer competitive research project grants will be awarded while the CDC has stated that cuts will reduce support to state, local and international health programs, with devastating consequences to the health and security of our nation. The 113th Congress is in recess until September 9 and summer break is a time to meet and communicate with members of Congress or invite them to your laboratory. To read the ASM alert and to send a message go to the ASM's Research and Public Health Advocacy Page at: http://www.asm.org/ResearchFunding This page also includes budget status updates and helpful links to the ASM's Legislative Action Center and a guide to communicating with Congress called, "Taking the Message to Congress."
PSAB Committee Prepares Cyclospora Guideline
The Public and Scientific Affairs Board (PSAB) Committee on Laboratory Practices prepared A Practical Guidance Document for the Detection of Cyclospora to aid laboratory personnel in their identification of this organism, since routine ova and parasite examination often fails to detect it. The document was drafted by Marc Roger Couturier and Susan Sharp, and reviewed by the Committees on Laboratory Practices and Public Health. The multistate outbreak of cyclosporiasis began in June with two cases in Iowa, but, as of August 12, had spread to 19 states with 539 confirmed cases, including 32 hospitalizations. Cases in Iowa and Nebraska were traced to farms supplying bagged salad to restaurants, but no source has been identified in other cases. The investigation is ongoing. To see the guideline, click http://www.asm.org/images/PSAB/CyclosporaWhitePaper2013.pdf
ASM Supports Agriculture Funding
On July 30, ASM as a member of the AFRI Coalition participated in a meeting with senior staff of the House Committee on Agriculture. The coalition discussed the importance of a Farm Bill to the agriculture and scientific communities and highlighted the significance of Title VII (Research) funding, which invests in high priority research areas including specialty crops and bio-energy. The coalition urged Congress to work together to ensure a Farm Bill with adequate funding for research is passed in 2013. The coalition and ASM will follow up with staff after the August recess.
ASM Attends the Joint Commission Lab PTAC Meeting
The Joint Commission's Laboratory Professional and Technical Advisory Committee (Lab PTAC) met at their headquarters on August 13, with ASM and other organizations represented on the Committee. E. Blair Holladay, Executive Vice President/Chief Executive of the American Society for Clinical Pathology (ASCP) presented the topic Appropriate Utilization: Right Test, Right Time, Right Patient, Right Cost. The PTACs are an integral part of the Joint Commission's advisory structure. By representing the views of a diverse group of professional associations and other interests and by providing expert advice, PTAC representatives assist The Joint Commission in the development and re-evaluation of standards. To see the other organizations represented on the Lab PTAC, please go tohttp://www.jointcommission.org/accreditation/laboratory_ptac.aspx
ASM Monitors COCA Inhalation Anthrax Preparedness Presentation
The CDC Emergency Communication System's Clinician Communication Team manages the Clinician Outreach Communication Activity (COCA) to offer conference calls, podcasts and other tools for potential emergencies and emerging health threats. Susie Sharp, Chair of the Committee on Lab Practices, Vickie Baselski, Chair of the Professional Affairs Committee, and Jim Snyder, Editor of the Laboratory Response Network (LRN) Sentinel Laboratory Protocols joined ASM staff attending a July 23 conference call on planning an effective response to a bioterrorism incident. Gillian SteelFisher, from the Harvard School of Public Health and Laura Ross, from the CDC Office of Public Health Preparedness and Response presented data on planning an effective response to a bioterrorism incident, a possible release of anthrax spores in an unidentified area. They focused on anticipating the public's viewpoint, their perceptions of the threat and their intended behaviors. During this webinar, subject matter experts discussed results from public opinion polls conducted between December 2012 and January 2013. To view the webcast, which may be used for continuing education credit, please click http://emergency.cdc.gov/coca/calls/2013/callinfo_072313.asp
ASM Endorses Science Laureates of United States Act of 2013
The ASM has endorsed legislation that would establish a science laureate for the United States. The legislation was introduced in both the House of Representatives, sponsored by Representative Zoe Lofgren (D-CA) and in the Senate, sponsored by Senator Mazie K. Hirono (D-HI). The legislation would establish a Science Laureate, who would be recognized for their scientific ability and achievement, and empowered to speak as a credible independent, nonpartisan public advocate on the importance of science broadly and the scientific issues of the day. The Science Laureate would be appointed by the President from nominees recommended by the National Academy of Sciences; serve for a term of 1-2 years; promote the importance and excitement of science to Americans; engage students and the public around scientific education and research while continuing their important scientific work. The position would be honorific and the laureate would also engage the American public on the central role scientific education and research plays in advancing our daily lives and driving the future success of the United States. To read the text of the legislation, go to: http://www.gpo.gov/fdsys/pkg/BILLS-113hr1891ih/pdf/BILLS-113hr1891ih.pdf.
ASM Makes Recommendation on New CPT Code
The ASM presented recommendations to the Centers for Medicare & Medicaid Services (CMS) at its annual Clinical Laboratory Fee Schedule public meeting on July 10. The purpose of the meeting was to take input for determining payment levels for new tests for calendar year 2014. There was a single new infectious disease code, Trichomonas vaginalis detection by nucleic acid (DNA or RNA), on which ASM focused its comments. To read this recommendation, please go to http://www.asm.org/index.php/publicpolicy-2/statements-testimony/137-policy/documents/statements-and-testimony/91733-cms-13.
ASM Signs Letter Requesting Meeting on Lab Fee Study
The ASM joined nearly a dozen members of the Clinical Laboratory Coalition (CLC) in a letter to request a meeting with the Office of Inspector General to discuss the findings and methodology of the June 2013 study entitled "Comparing Lab Test Payment Rates: Medicare Could Achieve Substantial Savings." Because the laboratory community was not consulted during the study, a meeting could provide an opportunity to discuss the office's approach to the study, factors the office should consider in relation to its recommendations, and options for appropriately assessing the Clinical Laboratory Fee Schedule. To see the full study, please go to http://oig.hhs.gov/oei/reports/oei-07-11-00010.asp. To view the CLC letter, click http://www.asm.org/images/PSAB/CLC-OIGMeetingRequest.PDF.
ASM Staff Attends Briefing on Genetic Testing
The ASM attended the July 11 Capitol Hill briefing entitled "Revolutionizing the Future of Medicine: Innovations in Genomic & Genetic Testing." The focus of the briefing was to discuss recent advances in molecular biology and genetics testing and featured Congresswoman Jackie Speier. The use of genetic and genomic testing may provide information on the chances of developing a disease based on a person's genes and individualized information on a specific disease or condition, or help physicians understand a patient's possible response to certain types of therapy. To view the briefing, go to http://www.labresultsforlife.org/briefing/
ASM Supports Agriculture Research
In July, ASM, as a founding member of the SOAR coalition, attended a meeting at the Department of Agriculture (USDA) with Dr. Catherine Woteki, Under Secretary of Research, Education, and Economics (REE) and Chief Scientist, and Dr. Sonny Ramaswamy, director of the National Institute of Food and Agriculture (NIFA). The coalition discussed current funding concerns for NIFA and the Agriculture and Food Research Initiative (AFRI), as well as ways for the coalition and ASM to work with the USDA to ensure that funding success stories are relayed to policymakers. Dr.'s Woteki and Ramaswamy also discussed the ongoing efforts to ensure that a full Farm Bill is passed through Congress and highlighted the importance of Title 7, the research title. The SOAR coalition will continue to communicate with the USDA during the appropriations and Farm Bill process.
Appropriations Update
On July 9 the Senate Appropriations Committee, Subcommittee on Labor Health and Human Services, Education and Related Agencies released its FY 2014 appropriation recommendations and included funding levels for the National Institutes of Health (NIH) and Centers for Disease Control (CDC). Highlights are:
NIH: the subcommittee recommended $30,945,776 billion for the NIH, an increase of nearly $307 million over the FY 2013 enacted level, before sequestration, and $147 million below the Administration's request.
CDC: the subcommittee recommended $7,022,769 billion, an increase of $478 million from FY 2013 enacted level and more than $378 million over the Administration's request.
On July 10, the House Appropriations Commerce, Justice, Science Subcommittee approved their FY 2014 recommendations for Commerce, Justice and Science (CJS). The draft legislation proposed funding the NSF at $7 billion, or $259 million below the FY 2013 enacted level, but $111 million more than the FY 2013 final funding level, after sequestration.
On July 10, the House also approved their spending bill for the Department of Energy (DOE), the office of Science would receive $4.7 billion, approximately $300 million below the President's request for FY 2014. Basic Energy Sciences (BES) was funded at $1.6 billion. The Senate Appropriations Committee, however, recommended $5.2 billion for the Office of Science, the same as the President's FY 2014 request.
In late June, the Senate Appropriations Committee, Subcommittee on Agriculture, Rural Development, Food and Drug Administration and Related Agencies approved their FY 2014 spending bill for the Department of Agriculture (USDA) and Food and Drug Administration (FDA) among others. The legislation would fund the FDA with a total of $2.6 billion, $96 million over FY 2013 and the Agriculture Research Service (ARS) at the USDA would receive $1.1 billion, $51 million over FY 2013. The House Committee approved $2.5 billion in FY 2014 for the FDA, and recommended $291 million for the USDA's Agriculture and Food Research Initiative (AFRI), $92 million below the President's request.
For up to date information on the FY 2014 appropriations process and other policy issues, visit the ASM public policy page at: http://www.asm.org/ResearchFunding
New NSF Director Nominated
Dr. France Anne Cordova has been nominated to become the new director of the National Science Foundation (NSF). She is currently President Emerita of Purdue University, where she served as President from 2007 to 2012. From 2002 to 2007, Dr. Cordova served as Chancellor of the University of California at Riverside, where she was a Distinguished Professor of Physics and Astronomy. Previously, Dr. Cordova was the Vice Chancellor for Research and Professor of Physics at the University of California at Santa Barbara from 1996 to 2002. She served as NASA's Chief Scientist from 1993 to 1996. She was on the faculty of the Pennsylvania State University, where she served as Head of the Department of Astronomy and Astrophysics from 1989 to 1993. Dr. Cordova served as Deputy Group Leader in the Earth and Space Sciences Division at Los Alamos National Laboratory from 1988 to 1989 and Staff Scientist from 1979 to 1989. She is Chair of the Board of Regents of the Smithsonian Institution and a member of the National Science Board. Dr. Cordova received a B.A. from Stanford University and a Ph.D. from the California Institute of Technology. Dr. Cordova is a current member of the National Science Board.
RFA Announcement - International Cooperative Biodiversity Groups
The National Institutes of Health and the National Science Foundation invite applications for the establishment or continuation of "International Cooperative Biodiversity Groups" (ICBG). The program is built on the observation that natural products derived from organisms in nature remain the most productive source of new therapeutics, yet the biodiversity on which discovery of these drugs depends is rapidly disappearing around the world. Consequently, the ICBG program supports international, public-private, interdisciplinary research teams in the exploration and discovery of novel compounds and extracts with potential for development as therapeutic agents for multiple disease targets, at the same time as it builds research capacity in partnering countries to support sustainable exploration and use of biodiversity and the knowledge to conserve it. These goals are advanced through fair and equitable partnership frameworks among research organizations in the U.S. and in low and middle income countries (LMICs). For more information on the Requests for Application go to: http://grants.nih.gov/grants/guide/rfa-files/RFA-TW-13-001.html
Minority Microbiology Mentor Newsletter
The August issue of the Minority Microbiology Mentor Newsletter has been published by the Committee on Microbiological Issues Impacting Minorities (CMIIM). To read the newsletter click Minority Microbiology Mentor Newsletter - August 2013.


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NCAA Tournament 2013 South Region — Day 1
The South Regional featured only two games when the NCAA Tournament began its barrage of games Thursday, but don't you dare confuse quantity with quality because both were compelling matchups.
Thursday's final game featured tournament darlings VCU demolishing Akron. Despite a sub-par scoring effort from potential player of the year Trey Burke, Michigan thumped South Dakota State and Nate Wolters earlier Thursday evening.
(5) Virginia Commonwealth 88, (12) Akron 42
Troy Daniels scored 23 points and made 6-of-11 three-point attempts, as fifth-seeded VCU blew out Akron, 88-42, in a second round game of the 2013 NCAA tournament's South Regional on Thursday evening in Auburn Hills, Mich. VCU used its relentless press to take a 25-point halftime lead before cruising to the win. VCU's Juvonte Reddic added 21 points. The Rams will face fourth-seeded Michigan on Saturday. Demetrius Treadwell scored 15 points to lead Akron, which made just one of its 13 three-point attempts.
(4) Michigan 71, (13) South Dakota State 56
Tim Hardaway Jr. and Glenn Robinson III each scored 21 points, and Michigan pulled away from South Dakota State in the second half to win, 71-56, in a second round game of the 2013 NCAA tournament's South Regional on Thursday evening in Auburn Hills, Mich. The Wolverines advanced to the third round despite getting only six points from star guard Trey Burke. Brayden Carlson led the Jackrabbits with 20 points. SDSU stayed close, trailing 30-26 at the half, but they could not rally. The Wolverines advanced to play VCU on Saturday.
UPDATED SCORES: East Region | Midwest Region | South Region | West Region


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home | metro silicon valley index | movies | current reviews | film review
Photograph by David James
CLICK IT OR TICKET: Indiana Jones (Harrison Ford) defies the rules of the road in 'Kingdom of the Crystal Skull' while Shia LeBeouf and Karen Allen hang on for dear life.
Indy Film
A fast start leads to dashed hopes in 'Indiana Jones and the Kingdom of the Crystal Skull'
By Richard von Busack
THERE IS NOTHING like the first 20 minutes of a Steven Spielberg film for raising hopes, just like the remaining hour-plus is matchless for dashing them. The opening sequence of Indiana Jones and the Kingdom of the Crystal Skull takes our hero and tosses him into the 1950s era of Kiss Me Deadly. Spielberg and producer/co-writer/gray eminence George Lucas implicitly comment on the more sober, disillusioned nation that is watching this film. The first shot matches Mt. Paramount with a prairie-dog hill. The rodents are scattered by a hot rod blaring Elvis' "Hound Dog" as a carload of teens weaves in and out through a military convoy. After the thrill seekers' car veers off, the soldiers head west; the camera rises to take in the sun-blasted metal advertising sign for "The Famous Atomic Café." The soldiers turn out to be Russkies, led by "Stalin's fair-haired girl," Col. Irina Spalko (Cates Blanchett), a psi-warrior who has dragged Indiana Jones (Harrison Ford) to the famous Area 51 base. Jones' tools includes his usual bullwhip and a rocket sled. In the film's key moment of ingenuity, Jones escapes the ultimate death trap, using an everyday household appliance. From that point, the movie gets into its action-packed rut and stays there. Gently blacklisted by an ungrateful U.S. government, Jones prepares to leave his post at Marshall University (played by Yale).
A motorcycle-jacket-clad ruffian called Mutt (Shia LeBeouf) finds Indy and informs him of a disappeared professor, kidnapped in the Amazon jungle. This starts the ball rolling as inexorably as the giant boulder that chased Indiana back in his first adventure, in 1981; it comes to a grinding halt with the cast indicating awe at the sight of an ILM digital effect they haven't seen before. The only way to get similar awe in the audience is for us to pretend we haven't seen anything like it either.
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Spielberg stages the straightforward Chariot of the Gods plot with all the personality of a Motel 6, using savages gibbering their way through the backlot. While it is fun to see Blanchett in a butch version of a Louise Brooks coiffure and to hear her do the trans-Urals accent, it's too bad screenwriter David Koepp couldn't have figured out a way to get her to use sweeter methods to extract the truth out of Indiana Jones. Ford may be considered too old for a love scene, but he's not too old to be flirted with. But that's the Lucas/Spielberg creed when they are up to this retrograde geekery: girls are icky. The moment where Jones confesses his love to a lady he hasn't seen in some 20 years is maybe Ford's all-time low for disingenuous acting. Spielberg matches this scene with a closing scene showing the old adventurer coming home, with the inevitable lunge for a sequel. The stay-in-school message would ring a lot more true in a film that didn't contain a motorcycle chase through the Yale library.
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL (PG-13; 124 min.), directed by Steven Spielberg, written by David Koepp, George Lucas and Jeff Nathanson, photographed by Janusz Kaminski and starring Harrison Ford, Shia LeBeouf and Cate Blanchett, opens May 22.
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