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News and views
Here's a selection of our latest articles on marketing, design and digital issues, and our latest news. If you would like to add an opinion or join the debate please do leave a comment. If you would like to find out more please click the link to the author.
CIM Survey - Marketing Confidence Monitor results
We have just received the results of a recent survey (carried out in October) from the Chartered Institute of Marketing tracking marketers attitude, sentiment and outlook.
It details the findings from their first quarterly survey on marketers views, from all sizes of organisation and across industry - making it the largest and most representative study of its kind in the UK.
You can access the results in four different formats, from video briefings to infographics, top-line results to in-depth findings:
- Watch the animated results video
- See and share the results infographic
- Download the top-line results snapshot
- Download the full in-depth report
It's only a few minute video and worth a quick look, we noted that:
- There seems to be increased confidence in business prospects, despite a relatively large proportion feeling that global economic conditions have worsened.
- Measurement is becoming more and more important (at last! What IS the point of spending anything on marketing activity if you don't put metrics in to measure how successful it was or how much return you got for your investment!)
What's your views, do you concur with those of the 1200 marketers who responded?
posted on 17/12/2012
Refreshing the Parts Others Cannot Reach
Q. What links the Mars Bar, Hallmark Cards and accountants Ernst and Young?
A. As brands they have all celebrated their 100th birthday in recent years. And they are all successful and relevant to buyers today.
Quick quiz
Can you put the following brands in chronological order from the oldest to the youngest? Some are over 150 years old and going strong! We'll send a bottle of fine wine to the first person to email us the correct answer at email@example.com
- Santander
- Hamleys
- Cow and Gate
- Douwe Egberts
- Ikea
- Ericcson
And the bonus question…which brand used the 'Refreshing the Parts Others Cannot Reach' strapline?
In the eye of the beholder
Whilst beauty (and visual identity) is always judged by the beholder, it is also true that preferences evolve, almost unnoticeably over time as fashion moves on. You only need to dig out a few snaps from five years ago for you to see how clothes and hairstyles have changed.
When it comes to visual identity, branding and styling, we need to be confident that we still stand out from the crowd and that we are still communicating the messages and values we want our customers to hear. Sometimes, a very simple refresh of a logo is all that is needed, other times, more radical changes are required.
Not just about the cosmetics
The need for a brand re-fresh can come about in a variety of different ways. Sometimes there is a strategic imperative, other times it is tactical. Perhaps the owner of the company has simply got bored with the current logo or your competitor has just launched a stunning new website.
We work closely with our clients to clarify the rationale behind a brand re-fresh, ensuring that it achieves their key objectives.
Here are just some reasons why our clients' have asked us to update their visual identity:
- Developing a new strategic direction
- New competitors or existing competitors' redesign
- Wanting to reach new clients
- Serving a new market or new product development
- Awareness that the branding is looking tired particularly versus today's styling
- Moving to a new technology platform e.g. a content management system
- New name or ownership
- Building a corporate image from which to conduct new PR and marketing
- Need for new signage, equipment or vehicles
And it can be helpful to have a third party involved in the process who is prepared to challenge the premise on which you've decided to go for a brand re-fresh. Sometimes we recommend research first, perhaps ascertaining your current position in the marketplace versus your competitors or what your clients currently think about you as an organisation and your service.
The Starbucks case study is a great example of how a brand evolves. A radical early step followed by a subtle brand development, then recently, a big change with the removal of the brand name. This was a confident move on behalf of Starbucks, sending a clear and strong message (following Apple and Nike's lead).
If a brand's identity is no longer determined by the visuals of the brand name, it has evolved to a state that is almost untouchable.
So if you identified with any of the reasons for a re-fresh above, whether it is strategic or tactical, we would be delighted to have a no obligation chat with you about how we can help design your visual identity and translate this onto any of your marketing materials.
posted on 04/08/2011
Are you adapting to your audience?
In a recent survey conducted by EA, 6 in 10 under-25s thought Facebook founder, Mark Zuckerberg had a more important impact on history than Sir Isaac Newton and Martin Luther King. This clearly shows young people's strong relationship with online communication and social activities.
The way young people interact with technology is constantly evolving:
With 500 new mobile devices and 100 new tablets being launched this year, so are their online attitudes and habits. Not only do they enjoy communicating with their peers, they're also open to communicating with brands. Branded apps such as Barclay Card's Waterslide app, with 10,000,000 downloads, are massive business and encourage repeated consumer engagement.
Engage with change:
Teens and those in their early 20s are a highly sought after target audience due to their relatively high rate of disposable income. Brands need to earn this audience's attention and meet them where they already are: online and on their mobile devices.
- The average student spend is £185 a week
- Over 650 million people access the internet only with their mobile phone
- 18% of iPhone users are on their handset for at least 4 hours a day
Soon, the Mobile Generation will have more buying power than all other generations combined - a fact your brand can't afford to ignore. We can create an app to meet and engage your audience on a platform they are rarely without.
Make yourself available:
Apps are commonly used by young people as a method of passing the time, perhaps when there is a lack of Internet: on the train, in a lecture even. They can be practical tools aiding the user with tasks. It is estimated that approximately 125 years worth of Angry Birds is played every day and that 70% of consumers having already downloaded a branded app.
With this high level of consumer involvement with applications, it is clear that there is a large audience ready to be engaged. Through a functional or entertaining app, a brand can ensure a constant and positive association as well as a deeper relationship with its audience.
How an app can help your brand:
In education, apps can be used to assist in many aspects of student life, for example:
- Providing an accessible and offline prospectus
- Maps, timetables, jobs board, events and information for current students
- Open day guides for prospective students
- Near by attractions and offers, as the location can be as important as the faculty
- FAQs and a help forum directly linked to faculty staff
All of which will enhance the student experience, encouraging new applications and recommendations from current students.
Let us help you:
Young consumers are bombarded by many opportunities to explore and decisions to make. A branded app could ensure your target audience chooses you over a competitor by making you readily available in their preferred medium. Here at Preview, we recently created the Careers 4U App, commissioned by East Sussex County Council, which has been designed to get young people between the ages of 14 and 18 to start thinking about the wide range of careers available to them once they leave school or college. Take a look to see how we have engaged the consumer through this app and increased the presence of Careers 4U. Contact us so we can do the same for you.
posted on 15/06/2011
The Future of Connectivity
Recently I attended the 2011 Internet World show at London's Earls Court. Among the usual array of stands from various SEO, hosting and email marketing software agencies, were a series of key note speeches from some of the worlds leading online technology businesses. One that caught my eye in particular was a seminar by CISCO's CEO Phil Smith about the future of connectivity and 'the Internet of Things'.
As we steer toward a future in which all our objects and environments are connected we will eventually find ourselves living a technologist's dream, with everything part of the network. But how will people experience and interact with it? Will users see it as a logical step in the evolution of the WorldWide Web? Or is it going to be understood as something radically different from anything we have seen before? In a modest way, the 'Internet of Things' is already here. During the second quarter of 2010, more than twice as many connected devices as people were added by carriers in the US. Different kinds of gadgets and gizmos are gradually turning into hybrid devices that are services, as much as they are physical objects.
These days, the pads and pods - in all their different shapes and forms - are also expected to be the portals to an integrated ecosystem of services and applications changing the way people work, learn and play. And the trend is spreading to devices such as TV's, hi-fi equipment and even cars. Is this the beginning of a new era of innovative, intertwined, combined products systems and services that utilize the power of the networks? Perhaps, but first there are some problems to address:
The Internet has run out of Internet addresses… sort of. Perhaps you've heard the news: the last blocks of IPv4 Internet addresses have been allocated. The fundamental underlying technology that has powered Internet Protocol addresses since the Internet's inception will soon be exhausted. When IPv4 was set up with a capacity for 4 billion unique addresses, the technologists of the time could not have conceived they would need to revise the protocol within their lifetime. Now, a new technology will take its place. IPv4′s successor is IPv6; a system that will offer far more numerical addresses reaching units that sound like something from an Arthur C Clark novel (approximately 340 Undecillion*) or 3.4×1038. 'If you think of IPv 4 as a golf ball then IPv6 is the sun'.
So what does this mean?
The internet has undergone a series of revolutions in it's short history. A business revolution took place early in it's inception, in which companies realised the potential benefits of an online presence. Next, the power and focus shifted towards the consumers with information instantly and freely available on an unprecedented scale. Now, with 500 million people moving into cities of the future, the world is urbanising and the internet is set to undergo a new industrial revolution. When you talk about the future, you can talk about smart, connected communities. Intelligent urbanization.
Such large scale urbanisation will inevitably lead to numerous social, economic, and environmental issues, but planning with the future of connectivity in mind will give us the opportunity to create intelligent cities with architectures that address everything from green initiatives, smart electricity, productivity, government services such as education and health care, intelligent transportation and smart buildings.
Imagine a central command and control that receives information from an integrated Sensor Technology Network which connects every function of the urban environment. Data is combined and aggregated to produce information, which in turn is analyzed and inspected to derive knowledge and insight. This allows city management to collect data about everything going on in an urban environment and retain this information indefinitely.
Not only does this help the city to react in real time to situations and conditions, but also the amount of history stored enables continuous optimization of all city functions, giving the ability to predict the outcomes of events. This includes examples ranging from traffic control to climate and energy management to home automation.
Consistent architecture of information means new applications and features can be added inexpensively and conveniently. Extending the management of cities and service offerings to residents and visitors, these new applications leverage the information provided from sensors, mobile devices, and people interacting with systems in the city. This unlocks the creativity of developers, and provides for new revenue streams and business models to be generated on an ongoing basis.
There are examples of intelligent cities already in place in South Korea's Sondo City, intelligent motor control in Lisbon, Portugal and intelligent electricity systems in Germany to name just a few.
This new industrial revolution is NOT set to take place in the future. It has already begun.
posted on 24/05/2011
How to reach more customers via Facebook without buying an Ad
Launching a Facebook page for your company or brand is an extremely powerful tool to connect with new and existing customers. The easiest way to grow your Facebook fan base is with Facebook ads. These are powerful, specific and targeted ads that can increase fans tenfold. Facebook advertising can be very low cost, but if it's not in your marketing budget at the moment here are 5 easy tips you can apply to your Facebook channel immediately.
1. Promote your Facebook page
Make sure your social media is not only an online presence but that you promote it throughout all your traditional media, be that print, radio and TV or email marketing. Encourage customers to interact with your brand or business through these social channels. With social networking accounting for 1 in every 4 minutes spend online you can't afford to not be apart of the conversation.
2. Encourage sharing
We know that the most powerful method to increase growth is via word of mouth, so encourage your fans to share your page on their feed. This can be done by incentivising them with deals if your page grows to a certain number - update with content that will encourage others to share the news or offer. The reach through other people's networks is endless.
3. Engagement
This is key. Keep your page updated 3-4 times a week. Old news is no news. Make sure you keep the updates varied. No one wants to be bombarded with sales messages all the time. Ask questions, be helpful as well as giving fans news on promotions or sales. The most important thing is to be relevant so that fans 'like' or comment on your status - first and foremost to encourage engagement. When fans 'like' or comment on your update then this will be visible in their friends news feed. The more visibility your page gets the more potential customers will see your offers.
4. Respond
Your Facebook page needs monitoring. If someone comments, or posts on your Facebook page respond to it immediately. News on Facebook moves so quickly and you don't want to miss the chance for interaction with a customer or potential customer. If no immediate reply is required then at least acknowledge the post by liking it or simply thank them for the mention. This shows to your other fans that you are active and engaged with your page and you are listening to them.
5. Measure
As with all marketing activity, the most important aspect is the measurement. Make sure you measure and review your Facebook account regularly. Monitor the amount of likes and dislikes when making posts. Monitor the posts that work and don't work. With this data you can then adjust and fine tune your type of posts and the frequency.
Facebook is a great way of reaching new consumers, but social media also continues to grow in B2B markets too. In both arenas it's a low-cost route to reach new customers when used cleverly.
If you would like advice on which platforms are relevant to your marketing, creating content or managing advertising call us on 01273 834434.
posted on 23/05/2011
Avoid missing out as more of your web audience goes mobile
Consideration of how your audience are using mobile devices is becoming increasingly important. In 2011 there will be 500 new mobile devices and 100 new tablets launched.
And, by 2013 industry statistics show that more people will view the internet on a mobile device than on a PC. By 2020 there will be 5 billion mobile devices in use worldwide.
Did you know that 20% of job searches are already performed on a mobile device?
Mobile has become an important consideration for all organisations, not just those targeting the youth sector. The need to ensure your site renders correctly and that your emails are delivered well on a mobile are as increasingly critical to business users with their Blackberry as they are to consumers.
Mobile users behavior is usually characterised by:
- Microtasking - Using the phone for short bursts of activity
- Local - Finding out what's around the user
- Bored - Using the phone for distraction or entertainment.
When considering your mobile audience, remember that not all content may be relevant at that point in time, so getting this aspect right is vital. For example, does someone viewing your website on a mobile need to see your full company history? Is the complete depth of site navigation available on your main site essential, when quick mobile viewing is important?
On your website, the intro and section pages are designed to move your customers into the pages where the content lives. On a mobile you need your customers to see these more valuable content pages as soon as possible.
One size fits none:
You should also consider the type of visitor who will look at your site on a mobile device; is it more likely to be a returning visitor or someone who comes to your site for the first time?
If you are a recruitment company it's more likely people will be coming back to your site to check new jobs, rather than to see your company history or credentials. On the flip side, if you're a doctor's surgery, people may be searching for you; in which case some content on your services, contact details and credentials are more important.
Keeping all these factors in mind, here are some specific mobile design and functionality considerations:
- Simplify navigation
- Reduce depth of navigation
- Create a simple navigation home page
- Make links obvious
- Design for smaller screens
- Prioritize content
- Minimise user input
- Keep form fields to essentials
- Design for slower connection speeds
- Keep page sizes small with minimal graphics
Statistical influence
We carried out some web usage analytics on our client sites and found the average number of mobile users to those sites is approaching 15% of the total.
Can you afford to miss out on these potential customers because they found it too difficult to find the information they needed?
If you have a smartphone, take a moment and have a look at how your own site appears, then have a look at Preview's to see how a streamlined version of the same site is automatically delivered to your mobile. Our site has simplified navigation, reduced content, but also takes advantage of other features of a mobile, such as linking directly to the map or navigation software to provide pinpoint directions, and linking to the phone to enable a call to be placed without having to copy numbers.
Improving your own site's mobile performance does not necessarily mean rebuilding your site or developing a parallel mobile version as we can often take much of the structure, coding and components from your existing site and a basic, workable mobile site can be delivered within a few days.
We can also deliver cost-effective, creative, promotional and practical mobile Apps (like the one we did recently for East Sussex County Council) for the iPhone, iPod and Android devices too.
Contact us now to find out we can deliver your website seamlessly for mobile users and unlock the potential of this growing market. If you don't have a smartphone, we offer a free service to show you how your site or email marketing looks to users on various mobile devices. Please contact Wes for details.
posted on 23/05/2011
How far do your twittering rights go?
In a recent story in the Guardian Manchester United manager Sir
Alex Ferguson has criticised the use of the social networking site
Twitter over a comment made by star striker Wayne Rooney after he
threatened a United supporter. Ferguson, who hinted that his
players could be banned from using the site, went on to say
"players are responsible for their actions... We as a club are
looking at it because there can be issues attached".
We're interested in how you think Twitter should be approached internally? Do you think that employees should have their own accounts that represent the company or that a single account that is managed, monitored and authorised by a specific social marketing manager is the way to go? Share your thoughts in the comments section below.
posted on 20/05/2011
Ridding the world of Internet Explorer 6
We spotted an interesting article recently that highlighted the issues and dangers of using out of date browsers on computers. You may find it worth a quick read.
The article on Engadget caught our eye by including phrases such as 'horrible, out-dated web browser'. We were particularly interested to see the global user statistics, with 3.5% of users in the UK still using Internet Explorer 6. Compared with more modern browsers this is significantly low. According to statistics online, the current world leader with 29% penetration is Internet Explorer (IE) version 8, Firefox version 3 with 27% is second and IE v7 is in third place with 13%. IE6 falls short, globally, with only 7% of the share.
The advantage of making sure your browser is up-to-date is, first and foremost, security. Browsers do get updated for a reason - it's not just to annoy you with update requests just as you want to do something urgently! Using out-dated browser versions may have serious security flaws that allow malicious websites to read your files, damage your files, steal your passwords or infect your computer with viruses. Old browsers are prone to having bugs and limitations that may create problems when using modern websites. New browsers, on the other hand, are much faster and the creators are all continuing to improve the user experience. Some sites are only compatible with new browsers, especially technology heavy websites with video, movement or interaction.
In developing websites we aim to ensure that the site content is compatible and accessible by any browser; but there will often be certain modern techniques and functionality that aren't compatible with older browsers. Web technology is a fast moving industry and is always striving to be one step ahead. The older the browser used, the more limited or even basic the user's experience of the web will be.
For security and usability reasons we would encourage everyone to upgrade to the latest version of the browser you use. Your experience on the web will be significantly improved.
Have a read of the Engadget article and let us know what you're using.
posted on 08/03/2011
New legal rules for websites
As you may have spotted from their recent advertising campaign, from March 1st the Advertising Standards Authority's online remit will be extended to cover marketing communications on organisations' own websites. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
It is worth noting that this applies not only to your own website(s) but also to other on-line space under your control (ranging from banner adverts to copy you have provided to go on other peoples' sites about your business) AND to your organisation's Social Networking sites - Facebook, Twitter LinkedIn etc.
If you have not reviewed your site recently now may be a good time for a quick bit of housekeeping, making sure that all the copy and messages are up-to-date and taking down any out-dated material.
Some further free advice is available at the ASA's http://www.copyadvice.org.uk website.
Given the new rules we will do our best to prioritise any changes clients need to make to sites before March 1st. Please call Wes or email email@example.com as soon as possible if you require any assistance.
posted on 07/02/2011
Why Brighton needs a brand
Last month Michael Wolff, co-founder of one of the world's most iconic design companies - Wolff Olins – addressed the city of Liverpool in a lecture called 'Branding the City'. Wolff's decision to focus on the brand identity of a city is another addition to the list of high profile bids to capture the brand of a city, in order to attract tourists and businesses. The City of Melbourne's newly unveiled brand has caught people's attention worldwide, as did The Greater London Authority's recent (disastrous) invitation to tender for the design of a 'Brand for London'. With all of this recent attention on destination branding, we thought it was a good time to consider the identity of our city and soon realised that Brighton needs a brand.
Why bother with a brand?
With the recent recession driving more holiday makers to British tourist spots, now is a perfect opportunity for Brighton to address its identity crisis. Over the past twenty years Brighton & Hove has undergone a massive cultural change. Development work and local communities have grown exponentially since it achieved city status in 2000. Tourism is still massive part of the local economy and with more than 8 million tourists visiting each year, it's vital that the city is able to compete with other seaside destinations.
Brighton's identity crisis
Brighton represents a melting pot of history and youth. You will find a blend of social and economic groups mixing together happily. However focus on the city's nightlife has damaged its reputation in recent years. From its middle class cafe culture, to its architectural flamboyance. From booming digital businesses to exuberant nightlife. There are many different sides to Brighton, but it strikes us that there is no powerful symbol that can unite these different aspects.
There are existing logos used by Brighton & Hove City Council, that have different amounts of success and recognition. However Brighton deserves an icon that can become internationally synonymous with the city. Something infectious, something worn with pride by the people of Brighton, something that visitors are drawn to.
What a brand can do for Brighton
If you want to see a city using branding to its full potential, then take a look at how the 'I heart NY' icon created an inspirational worldwide icon. By building a brand that people believe in, you can promote Brighton to businesses, domestic and international students, tourists and investors. All of which brings money in to the city council, which can be re-invested.
Engaging the people of Brighton
Here at Preview we are excited by the power that the web can give communities. By connecting with Brighton's digital culture there is an opportunity to let anyone in Brighton have a say in how their home is portrayed. We would like to use the deep pool of digital specialists to develop a system for residents to rate, share, comment, discuss, record and respond to the city's culture. A shared brand that everyone has a stake in.
Creating the brand
Creating a brand for Brighton is a unique challenge and it would take a unique process to be successful. It's the task of a branding agency to get as close to clients and their audience, as possible. This is where we exploit our experience of working with public sector organisations. Our clients like to think of us as part of their company, including us in their board meetings and seeking our advice on their strategies. Our studio acts as an outsourced brand department, allowing us to submerge ourselves in the task. Working in partnership with clients, from ideas and planning, through to design, production and presentation.
An open invitation
We love to talk branding. We also love working with clients who challenge us. So this is an open invitation to Brighton & Hove CIty Council, to talk to us about Brighton's future and how we can help to make it better.
posted on 15/12/2009


text: vivk 5 Posted June 17, 2018 Report Share Posted June 17, 2018 Hi all Cadmium red has a bad reputation- is this justified? Are cadmium glazes as toxic as the media suggests? I have tried using it in my studio with mixed results- it is a difficult glaze to use- esp. to get a uniform surface on which to work. If anyone out there has a lot of experience with this glaze I would be interested to exchange ideas. I am not long in the game- just 5 years or so, but I love experimenting with my own glazes and techniques and very happy to share ideas. Quote Link to post Share on other sites

subset: commoncrawl


text:
Is there a simple way to permanent store the value "Manual distances" or "Manual times" in the "analyze splits" tools for the actual activity?
One option I found is rounds in the activity form. In the form you can add lap splits by entering both distance and duration manually, and if I go into the tool "analyze splits" first I can get the calculated values I need and paste them into the form. But it's a bit messy, so I most likely want to do something the intention with rounds was not intended to.
Is it might possible in the form to calculate either distance or duration by just entering the other one of them and hit a magic button?
Easiest for me would be just to enter same values as "manual distances/manual times" in the tool "analyze splits", e.g. distance value "3,5" gives one 3km round, one 5km round and one rest of activity round all with automatic duration values calculated. Could a possibility be to add a save-button in the "analyze splits" tool, i.e. save the current shown split laps to the activity.


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Debbies Delicious recipes 2
(Recipe Collection)
13 Recipes Created by DEBBIEKATIE
Recipes in this Collection
This mixture of apples and cinnamon warmed on the stove top makes the perfect compliment for vanilla ice cream or vanilla yogurt.Submitted by STEWIE10
Submitted by ESLAUGHENHOUP
This uses less egg whites than most. Less than 100 calories per serving!Submitted by CSIMPSON75
This is a recipe that I came up with on a day that I needed to bring a dessert to a dinner party and was CRAVING cheesecake. They came out so well that everyone asked for the recipe. Submitted by KIELYGIRL
Fast, Easy, and FabulousSubmitted by DONNAH54
Submitted by THYENMN
BreakfastSubmitted by DISPATCHER
This is absolutely wonderful and low fat but doesn't taste like it. The lemon flavor is very rich and full and great for fresh blueberries just picked from the bushes. This recipe has been adapted from Kraft but changed to reflect low fat at 80 calories per serving rather then 160.Submitted by KELLI9001
I use this frosting on Dark Chocolate cake. We all like it just a little to much!Submitted by MYODIE
A light and fluffy low-calorie dessert, perfect for a special occasion or any day of the week! Submitted by NESTIZMT
Submitted by HELENMARIE66
Wonderful sugar free desertSubmitted by LM6860


text:
12 storage sizes for rent
Small55 UNITS LEFT$ 35
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Save & Rent Now10' x 15' Unit Climate Controlled50% OFF FIRST FULL MONTH$165
X-Large2 UNITS LEFT$ 237
Save & Rent Now10' x 30' Unit Drive Up50% OFF FIRST FULL MONTH$237
StorPlace Self-Storage is helping you find friendly locations in areas we do not serve.
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Storage in San Antonio, TX
With almost 70,000 square feet of rentable space, our facility is sure to have something to accommodate your upcoming or ongoing move or storage project. We're convenient to lots of major roadways, including the intersection of TX-1604 and I-35. Look for the Rolling Oaks Mall at FM2252 and North Loop 1604 E and you can't miss the turn down Nacogdoches Road! If you're headed toward us from the south, look for Comanche Lookout Park. We're just up the street. Come by to check out our climate controlled units, perfect for protecting your belongings from the harmful heat and humidity of the summer months!
Our facility is designed to keep you and your belongings safe from harm and tampering. With 24-hour security cameras, perimeter fencing, and electronic gate access, you can rest assured knowing that we're always ready to provide superior security. Plus, our manager lives on the property, adding an extra layer to the mission of keeping your unit secure. If you're interested in taking a tour or you're ready to reserve your unit, call our office or stop by today!
Lockaway Storage – Nacogdoches Yard Sale Follow Up
Last week, the team at Lockaway Storage – Nacogdoches hosted a yard sale for current renters. Almost 20 tenants opened their units and offered up items for sale. There was a wide variety of clothing and furniture that could be had at a great value.
"We had a lot of happy tenants," said Aurora Rodriguez, Lockaway Storage Property Manager. "It gave the customers a chance to sell unwanted items. The traffic came and went, but I'd say we probably had about 80 people stop by."
In addition to making some money and clearing out unwanted items, a number of renters even sold enough to downsize their unit and save money.
"The yard sale was a great success and I really feel as though our customers were very pleased that we offered something like that. A lot of them got some items sold and some of them were even able to transfer the size of their unit," said Justin Standard, Lockaway Storage Property Manager.
This yearly event happens every September. Be sure to stop by next time for a great deal!
Whether you're looking to unload some antiques to make room for newer models, trying to find a diamond in the rough, or you just need a snack and a smile, come on down to Lockaway Storage on Nacogdoches Road in San Antonio, Texas on September 16th! We'll be serving up refreshing beverages and delicious snacks while members of the Lockaway Storage community offer their goods for sale!
When and Where:
Saturday, September 16th
8:00 am to 12:30 pm
Lockaway Storage
16002 Nacogdoches Rd
San Antonio, Texas, 78247


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A special purpose acquisition corporation, commonly known as a "SPAC," and formally a "development stage company," is a corporation formed for the purpose of raising capital through an initial public offering ("IPO") of its securities, in order to fund an acquisition of an existing operating company or companies. Though the SPAC itself has no business operations, investors entrust an experienced founding management team to seek out and consummate a value-building acquisition of an operating business, often in a particular industry, sector or geographical area. The IPO's proceeds can also provide the target company with immediate capital, an advantage over other more traditional structures.
Several notable patterns in the structuring of SPAC deals have emerged from the recent spate of SPAC offerings. This article will briefly describe these structural elements and trends and suggest considerations for potential issuers and their counsel when planning for, structuring and executing a SPAC offering. Part I of this two-part article will provide an overview of the evolution and structure of SPACs. Part II will address several current salient issues confronted by SPACs, including officer compensation, the decision whether to list on an exchange and the benefits and challenges of overseas offerings.
A SPAC is similar to a "blank check company", because the basic concept of a blank check company - to complete a business combination with an unidentified target business - is the same for both types of development stage companies. The crucial difference for a SPAC, however, is that it is not deemed a "blank check company" for purposes of Rule 419 under the Securities Act. Rule 419 imposes certain obligations and restrictions upon any issuer deemed to be a "blank check company," defined therein as (i) a development stage company that has no specific business plan or purpose or that has indicated that its business plan is to engage in a merger or acquisition with an unidentified company or companies and (ii) is issuing "penny stock." An issuer will not be deemed to issue penny stock if it has a minimum of $5 million of net tangible assets immediately following its IPO.1 Although SPACs are not blank check companies because they are not penny stock issuers, many practitioners and commentators continue to refer to them as blank check companies.
Due in part to certain protections afforded investors and the increased flexibility in their operations, SPACs have recently reemerged on the IPO market in large numbers: both the deal size and prevalence of SPAC offerings among IPOs have increased dramatically in the last year. Development stage companies are not new: "blind pools" have existed for years, and the late 1980s and early 1990s were a heyday, with approximately 2,700 development stage offerings raising almost $9.6 billion between 1987 and 1990.2 A hiatus in activity beginning in 1995 lasted eight years, partly as a result of an overheated IPO market that put SPACs at a competitive disadvantage.3 The early companies often suffered from negative perceptions in the financial and investment community, because lax disclosure requirements for development stage companies led to abuse. However, the earlier development stage offering model has been retooled and refined to improve investor protection together with potentially high investment returns. Additionally, the recent participation of established underwriters in SPACs has helped to promote the acceptance of SPACs in the financial and investment community.
SPACs are becoming increasingly popular. In 2005, more than 60 SPACs filed registration statements for IPOs, compared with just 14 filings in 2004. In fact, SPACs comprised almost 22% of the total number of IPO registrants in 2005.4 Most SPACs provide in their charters that the company must consummate a business combination no later than 18 to 24 months after completion of the IPO. Of 41 SPACs that began publicly trading in 2004 and 2005, 25 have announced proposed business combinations, several of which have already been consummated.5
New SPACs and SPAC business combination activity during the first half of 2006 was considerable. From January 1, 2006 through June 30, 2006, 20 SPACs filed registration statements and 24 SPACs successfully went public. Of the 24 SPACs whose securities began publicly trading in the first half of 2006, one, Highbury Financial, has already announced a proposed business combination.
The size of SPAC offerings has also been on the increase. In 2005, approximately one-third of new SPAC filings sought to raise under $50 million, slightly more than one-third sought to raise between $50 million and $100 million, and just under one-third sought to raise $100 million or more. Of SPAC offerings that were filed during the first half of 2006, 25% have sought to raise under $50 million, 25% have sought to raise between $50 million and $100 million and 50% have sought to raise $100 million or more. Of the 10 SPAC filings in the first half of 2006 seeking to raise $100 million or more, 7 are seeking over $150 million, with the largest SPAC seeking $300 million. The two largest deals to begin trading in 2006 each registered offerings of $150 million.
A SPAC Is Born
Before a SPAC files a Form S-1 registration statement and completes its IPO, it will typically begin as a corporation formed by a small group of industry executives or sophisticated investors ("Founding Stockholders"). The Founding Stockholders purchase the company's common stock for nominal consideration and generally retain, after completion of the IPO, 20% of the SPAC's common equity, although this percentage is less if the underwriters' over-allotment option is exercised. Some or all of the Founding Stockholders also serve as the SPAC management team that will search for prospective target operating companies.
Registration Statement And Structure
The Registration Statement should describe the target sector in which the SPAC intends to acquire operating companies, as well as any objective criteria that management intends to consider in evaluating prospective target operating companies. The Registration Statement should also set forth a description of the offering, the securities to be offered in the IPO, biographies of management of the SPAC and other relevant information.
In a typical SPAC, the securities are offered in units, at a set public offering price of either $6.00 or $8.00 per unit, consisting of one share of common stock and one or two warrants respectively, exercisable for the purchase of additional common stock at a set price that reflects a discount off the IPOprice for the units. There has been a recent trend toward $8.00 unit offerings. Each warrant may be exercised on the later of (i) consummation of an acquisition or (ii) one year after the date of the prospectus, typically expiring four years after the date of the prospectus. If the SPAC's common stock trades at a substantial premium for 20 trading days within a 30-day trading period, the warrants are redeemable for $0.01 per warrant at any time after the warrants become exercisable. Depending on whether and when the underwriters exercise their over-allotment option, the common stock and warrants will begin to trade separately.
Offering Proceeds Placed In Trust
As an essential investor protection in a SPAC, a large percentage of the IPO proceeds, net of a portion of the underwriters' compensation, but not of other offering expenses, is deposited into a trust account where the funds are invested exclusively in short-term government securities. Meanwhile, Rule 419 requires a deposit of 90% of the offering proceeds, net of underwriters' compensation, but not of other offering expenses. Therefore, SPACs sometimes historically placed a lower percentage of the offering proceeds in trust than blank check companies. However, as discussed below, many of the recent SPACs place greater than 94% in trust. These funds are released in connection with the consummation of an acquisition. If no business combination is completed within 18 to 24 months, the SPAC must be dissolved, in which case the trust fund plus any other remaining SPAC assets are, subject to limited exceptions, distributed to public investors. This deadline for completing a business combination may be extended from 18 to 24 months if a letter of intent or agreement to enter into a business combination is executed within such 18-month period. Conversely, under Rule 419, if an acquisition has not been consummated within 18 months after the registration statement effective date, the funds held in trust must be returned to investors. In this way, the SPAC structure increases the likelihood of a business combination being completed.
During the beginning of the recent SPAC resurgence, in 2004 and the first half of 2005, SPACs frequently placed approximately 95% of the offering proceeds (net of the underwriters' compensation and expenses but not of other offering expenses) in trust.6 In 2006, a trend has developed towards placing 100% of the offering proceeds (net of underwriters' compensation and expenses but not of other offering expenses) in trust.7 SPACs that place such 100% into a trust account raise the necessary funds for their other offering expenses and the expenses incurred in connection with identifying and evaluating a target business through private placements to, and borrowings from, the Founding Stockholders. Additionally, the total percentage of the gross offering proceeds has been increasing as a result of a trend towards placing a portion of the underwriters' compensation in trust as deferred compensation.
Use Of Interest From Trust To Fund Expenses
Any remaining proceeds from the offering not held in trust are used to cover expenses of the offering and for working capital purposes, including expenses in connection with a business combination. In most SPACs, the interest earned by the funds in the trust account has been off-limits to management. However, as the percentage of proceeds desposited in a trust has increased, some recent SPAC offerings have made a portion of the interest on the escrowed funds available to management to fund expenses prior to a business combination.
Structural And Other Requirements
In order for a SPAC to consummate a business combination, the target business must have a fair market value representing at least 80% of the SPAC's net assets (excluding deferred underwriters' discounts and commissions held in trust) after the time of acquisition. By contrast, Rule 419 restricts a blank check company from acquiring a target business unless the fair value of such business is equal to at least 80% of the maximum offering proceeds. Therefore, SPACs may acquire target businesses with a lower purchase price than what would be required under Rule 419, perhaps increasing the likelihood that a business combination will be consummated, while still protecting investors by guaranteeing that the value of the target company will represent a large percentage of the offering proceeds.
The terms of a typical SPAC offering allow stockholders to vote on a proposed business combination, even though such approval may not be required under state law. The SPAC will send each investor a proxy statement as required by the SEC, and any investor who votes against the business combination and affirmatively declares his or her election to convert his or her shares will have the right to receive his or her pro rata share of the trust account in accordance with the procedures disclosed in the prospectus. However, an objecting stockholder who does not follow such procedures or take any action will lose his or her right to the return of the funds, unless the matter is voted down by the other stockholders and the business combination is not consummated. Conversely, Rule 419 requires that an investor take action to notify the blank check company of his or her election to remain an investor and, if an investor does not do so, the investor's pro rata share of the funds held in escrow or trust would be automatically returned to the investor. Additionally, under Rule 419, unless a sufficient number of investors elect to remain investors, the entire escrow fund must be returned to all investors and the issuer's securities will never become publicly traded.
Upon effectiveness, a SPAC also becomes subject to the numerous SEC requirements applicable to public companies, including periodic reporting, corporate governance requirements, proxy solicitation rules, and Section 16 of the Securities Exchange Act regarding insider trading.1 Rule 3a51-1(g)(3) under the Securities Exchange Act of 1934 provides that net tangible assets must be demonstrated by financial statements dated less than fifteen months prior to the date of the transaction that the broker or dealer has reviewed and has a reasonable basis for believing are accurate in relation to the transaction date. SPACs satisfy this requirement by filing their financial statements on a Current Report on Form 8-K promptly after completion of the IPO.
Some practitioners and commentators have suggested that an issuer also may not offer securities for $5.00 or less if it seeks to avoid issuing "penny stock" for purposes of Rule 419. However, Rule 3a51-1(d), which allows an issuer to avoid being a penny stock issuer if it offers securities for greater than $5.00, is an alternative to Rule 3a51-1(d), rather than an additional requirement, but is expressly unavailable to development stage companies.
2 Bruce Rader & Shane de Burca, "SPACs: A Sound Investment or Blind Leap of Faith?", I nsights: The Corporate and Securities Law Advisor, Jan. 2006 v20, at 2.
3 Remarks of David Nussbaum, Special Purpose Acquisition Company (SPAC) Call, Integrated Corporate Relations (Jan. 30, 2006).
4 Mitchell Littman, David Buzkin & Michael Rapp, "Starting a Blank Check Company: The Must-Know Legal & Regulatory Issues Involved with Forming a SPAC," Private Equity Analyst Virtual Seminar, October 27, 2005, at 7.
5 Statistics regarding SPAC activity in 2005 and 2006 are based upon a review of registration statements, proxies and current reports filed with the SEC. Unless otherwise stated, deal size numbers assume no exercise of the underwriters' over-allotment option.
6 Of 10 SPACs that began trading between January 1, 2004 and April 15, 2005 that we sampled, 8 placed between 94% and 96% of the offering proceeds, net only of underwriters' compensation and expenses, in trust. The other two sampled SPACs placed an even greater percentage in trust.
7 We examined 10 of the 20 SPACs that have filed registration statements in the first half of 2006, including 5 of the 11 SPACs that filed between May 1, 2006 and July 6, 2006. In each filing, the issuer planned to place at least 99% of the offering proceeds, net of underwriters' compensation and expenses, in trust.


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The Tourism Product Development Company (TPDCo) will be taking a more focused and strategic approach in an effort to drive the development of the tourism sector.
Michael Muirhead, who was appointed Executive Director of the agency in January 2004, said TPDCo would centre its activities around measures to facilitate greater investments in tourism that would result in the diversification of the tourism product, as well as efforts to improve the quality of Jamaica's offerings and the level of professionalism in the industry.
In an interview with JIS News, Mr. Muirhead said that the agency was positioning itself to make a real impact on the development of tourism through the improvement of the existing product, and the expansion into new areas that would result in socio-economic benefits to more Jamaicans. He added that the agency would also embark on a drive to increase the level of voluntary compliance in all areas of the sector.
"TPDCo must prepare itself to play an effective role in the implementation of the Tourism Master Plan, particularly in the area of product improvement and diversification," Mr. Muirhead pointed out.
In preparing itself to meet the challenges, the agency is now in the process of carrying out an organizational review and has drafted a new mission statement, which is guiding its way forward.
Mr. Muirhead expressed the view that the agency's mandate would be enhanced by strengthening the legislative provisions which underpin TPDCo's current functions. However, he said that also critical to the success of this thrust, was for the agency to be viewed as a facilitator rather than a policing agency. "We will actively engage in guiding the sector in a positive manner to ensure that we create a tourism product that meets the expectations of visitors," he said.
Mr. Muirhead said the agency would be moving away from the direct management of attractions, and direct engagement in the cleaning and upgrading of resort towns, to working with the relevant agencies and private sector interests, to develop the industry. "For many years, TPDCo found itself directly engaged in the management of some attractions, and at times taking on the task of dealing with sanitation and other issues in the resort towns for which other agencies have responsibility. What we will be doing is working closely with those agencies to ensure we create resort towns that provide a positive vacation experience for visitors," Mr. Muirhead said.
This approach also comes out of a recognition that it takes partnerships and a co-ordinated strategy to drive tourism. With respect to the management of attractions, Mr. Muirhead pointed out that private sector interests would have the capital to make the facilities become viable and add to the diversity and quality of Jamaica's tourism industry. He identified attractions such as rafting on the Rio Grande for which TPDCo has responsibility as manager of the Rio Grande Tours Limited, as one of those attractions up for divestment.
"We feel that the direct role of managing and developing attractions rests with the private sector, and that TPDCo's role is primarily that of monitoring and enabling the process," Mr. Muirhead said.
The agency will be intensifying its effort to license entities operating in the sector through collaboration with agencies such as the Ministry of Health, the Fire Department, and the Jamaica Constabulary Force and other relevant agencies.
"In addition to facilitating the entrance of new players in the sector, TPDCo will also intensify its role in providing guidance in relation to improving standards in the accommodation and attractions sector, as well as areas such as craft and the transport sectors," he explained.
Mr. Muirhead noted that the agency has been engaged in an effort to work with the traders to improve the quality of their products and to work with relevant agencies to facilitate the physical improvement of craft markets.
In terms of the craft sector, he said the agency was on a drive to have all the craft traders licensed.
The Tourism Product Development Company (TPDCo) will be taking a more focused and strategic approach in an effort to drive the development of the tourism sector.


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From basic and introductory instruction, to methodology and problem-solving techniques, ethnic research, migration and immigration, technology, and southern and western regional topics, the choice is yours to focus on your specific interests.
Keynote Address
Orphan Trains to Texas
Between 1854 and 1929, over 250,000 orphans and unwanted children were taken out of New York City and given away at train stations across America. This seventy-six year experiment in child relocation is explored through a multi-media program presented by Alison Moore and Phil Lancaster. You will not want to miss this emotional journey, which tells the story of unsung heroes and ordinary people.
Librarians' Day
The Federation of Genealogical Societies invites librarians, archivists and other information professionals to attend Librarian's Day 2014. This event will be held at the Marriott Riverwalk Hotel in San Antonio. Librarians' Day is sponsored by ProQuest. Librarians' Day
Focus on Societies
Sound Business Strategies = Strong Society Strategies
The FGS Focus on Societies Day kicks off with a first ever, half-day workshop with David Rencher and Ed Donakey. Develop a plan and tools for your society while having fun in the process. You will walk away with a workbook that includes worksheets, notes, and ideas that you can use to enhance and guide your society forward.
Join the FGS Board of Directors at the Focus on Societies Luncheon for a discussion on the current state of genealogical societies in the United States.
Afternoon sessions cover topics on strategic planning, society technology, outreach and education, strategies for success, and society projects.
We look forward to seeing and woking with you at the Society Day. Expect to learn and have fun!
Program Overview
Sessions at this year's conference include a wide array of offerings from many of the nation's leading family history experts and genealogical organizations.
Each day of the conference features a track, "Ethnic Origins," focusing on different ethnic groups, including German, Polish, English, Hispanic, Eastern European, Irish, Scots-Irish, Scottish, Native American, and African American. If you have Texas ancestors, you don't want to miss the "Texas and Neighboring States" research track.
Love workshops? You are going to be very pleased with the selection of ten exciting workshops at FGS 2014. Topics include photos, self-publishing, DNA, and many more options. Staff from the Texas State Archives and the Texas General Land Office will also be on hand to offer workshops in Texas research. Limited space is available in these workshops and they always fill up quickly, so be sure to sign up early!
For those of you who have attended FGS conferences in the past, you will notice a few changes. We have paid attention to your surveys and comments and will offer some new features at this conference.
Breaks between classes will be 45 minutes during which you can shop our wonderful vendors, enjoy a 30-minute "mini-session," or take in a vendor demonstration. The choice is yours.
We are offering two types of lunches. Some organizations will offer box lunches at $14 and some will offer the traditional hot plated lunch for $29. You will be pleased with our luncheon speakers and our luncheon menus!
Daily Schedule
Thursday, August 28, 2014
Following the keynote, Riders on the Orphan Train, the exhibit hall opens and the individual sessions begin. Topics topics include records/recources, methodology, technology, female ancestors, southern strategies and ethnic research. In addition, you might choose to participate in either of the two workhops offered on Thursday: German Gothic Handwriting or Maps. Thurday afternoon, the Polish American community in Texas is sponsoring an optional Tour to Panna Maria, the oldest Polish settlement in the U.S.
San Antonio is a destination. With that in mind, there will be no planned group event for Thursday evening. Enjoy this free evening to stroll the Riverwalk, take in an IMAX movie, walk over to the Alamo, or take a riverboat ride. The choices are endless.
Friday, August 29, 2014
Friday topics let you delve into more records and resources and includes sessions on research strategies, military and ethnic research, and Texas and its neighboring states. Speakers include Tom Jones, Elizabeth Shown Mills, Craig Scott, Mark Lowe and many more. Friday workshops let you explore your Scots-Irish heritage or learn how to become BCG certified, self-publish your family story, or identify the people, time and place of your family photos.
Friday evening offers a truly unique experience with A Night in Old San Antonio, festive fun-filled evening in the historical art village of La Villita. The San Antonio Conservation Society only hosts 10 of these evenings each year, so we feel fortunate to offer this to FGS participants. Tickets for this event are $35.
Saturday, August 30, 2014
Saturday offers sessions on genetics and DNA, migration, writing and publishing as well as more information about methodology and records/resources. .The Texas General Land Office and Texas State Archives offer workshops on how to access and use the variety of records in each of their collections. Plus, a special DNA workshop will include a step-by-step explanation on including genetics in your genealogical experience.
Look at the full conference brochure.
REGISTRATION is now open!


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Here is a list of partners with whom we cooperate and research groups of which we are members.
Netcope Technologies
Netcope Technologies is a leading manufacturer and provider of high-performance network solutions. They excel in packet capture and packet processing technologies and low-latency trading solutions. Their focus is on delivering state-of-the-art solutions for high-speed and low-latency networks. Their products are deployed world-wide. The Netcope Technologies portfolio covers the whole field of products for the hardware acceleration […]read more
Flowmon Networks
Flowmon Networks empowers businesses to manage and secure their computer networks confidently. Through their high performance network monitoring technology and behavior analytics, IT pros worldwide benefit from absolute network traffic visibility to enhance network & application performance and deal with modern cyber threats. They have developed Flowmon, a comprehensive platform for flow-based network monitoring and security. […]read more
INVEA-TECH was founded in 2007 with headquarter located in Brno, Czech Republic. Team and technology emerged from Masaryk University, Brno University of Technology, CESNET and its Liberouter project. In 2015, INVEA-TECH was split into two companies – Flowmon Networks and Netcope Technologies.read more
GÉANT is the pan-European data network dedicated to the research and education community. Together with Europe's national research networks, GÉANT connects 40 million users in over 8,000 institutions across 40 countries.read more
Brno University of Technology
Brno University of Technology is one of the Czech's leading research and teaching institutions. It is located in central Europe – Brno, Czech republic. The Brno University of Technology was founded in 1899. During more than a hundred years of its existence the number of study areas have increased and at present the Brno University […]read more
Masaryk University
Masaryk University, located in Brno, is the second-largest public university in the Czech Republic and the leading higher education institution in Moravia. At present it comprises nine faculties with over 200 departments, institutes and clinics. Recognized as one of the most important teaching and research institutions in the Czech Republic and a highly-regarded Central European […]read more


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Double Banana Plugs (unshielded) to GR 874, 50 OHM impedance, non-locking GR-874 connector. Sourced from military surplus lots.
General Radio Part #: 874-Q10
General Radio Catalog #: 0874-9876
Double Binding Plugs (unshielded) to GR 874 Adapter
GR-874 adapter 874-Q10 is one of over 2,000 available RF components from Max-Gain Systems, Inc. Our Double Binding Plugs (unshielded) to GR-874 adapter is a between series coaxial adapter designed by General Radio Company. This 50 Ohm GR-874 adapter is precision manufactured for military and laboratory use.
This 874-Q10 adapter is one of the many RF components that ship within one business day as they are ordered. The 874-Q10 adapter has a straight body. This General Radio Company straight GR-874 coax adapter is an in-line RF adapter.
This Double Banana Plugs (unshielded) to GR-874, 874-Q10 adapter, is from surplus sources and stock is extremely limited. These adapters are very rare and are when we run out of stock we do not have a way to get more.


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Solar energy projects of 400 megawatt general capacity will be developed in Armenia and investments over 300 million USD will be made. The first project envisaged by the agreement relates to the construction in the western part of Armenia of the solar photovoltaic stations of 200 megawatt general capacity. These investment in the sphere of renewable energy are stipulated in the official agreement between the Masdar company and the Armenian National Interests Fund (ANIF) for the joint development.
On 30 November, in Abu Dhabi President Armen Sarkissian was present at the official agreement signing ceremony between the Masdar company and the Armenian National Interests Fund (ANIF) for the joint development.
"We used the opportunity which President Sarkissian opened during his visit to the UAE last January. As a result, high quality and competitive partners will come to Armenia with an excellent proposal. We are planning to have in Armenia the second energy station which will match the capacity of the existing nuclear power station and will work on renewable energy sources,' the Director of ANIF David Papazian said.
The President hailed the accomplished works and noted that this cooperation establishes a good base for a broader cooperation.
"This is only the beginning of a long journey. Together we can do much more. We need to work harder and we will have good results which will benefit you as well as Armenia," the President of Armenia said. "Armenia has beautiful nature and we have to be very careful with our nature. Energy production and mining are industries which we have to be very careful about. I believe this cooperation will be successful not only in making Armenia greener but will also be useful in making Armenia's energy system more balanced."
December 02, 2019 at 18:07


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I've been reading this slim book for several months now. It's not the kind of work you greedily devour in one sitting, but necessitates a sip here, a sip there, with lots of mulling in between. Do not make the mistake many have made in reading the title as "Meaning of Life," because that choice of preposition is crucial. The "of" question delves into trying to ascertain the mystery of life, while "in" implies that we create meaning (and thus answer the "of"). Singer dives into Nietzsche, Schopenhauer, Plato, Tolstoy, Hegel, Camus, Santayana, Heidegger, Sartre, Shaw, Spinoza, Shakespeare; he evaluates what each of these heavy hitters has contributed and places it neatly in his framework for how to create meaning. Singer divides his work into five sections, exploring life, death, meaning, and lives of meaning/significance, then his conclusion. This is a book I dare not quote extensively from, at least not yet. It will probably remain in constant rotation with me as I endlessly re-read it to try and peel back the densely packed thoughts into something manageable by my own meager head.
Surely we may agree that human existence cannot be meaningful unless it is imaginative – which is to say, unless it surmounts the routine, repetitive, mechanical elements in life by using them for purposive activity that stimulates our thought with new perspectives, sharpens our sensations while also gratifying them, awakens our emotions to fresh possibilities of expression, and in general encourages the onward flow of consciousness to explore unknown capacities of our being. A life that is boring or without novelty is not meaningful for us.


text: Coldwell Banker® is the oldest and most established residential real estate franchise system in North America, and it is known as one of the most innovative, forward-thinking real estate brands today. Its story of leadership, innovation and success dates back to San Francisco in 1906. After a devastating earthquake, a young real estate agent, Colbert Coldwell saw the need for trusted, honest and knowledgeable real estate services to help the city rebuild. A few years later, Benjamin Arthur Banker came on board and later became a partner. The founding tradition and heritage of providing professionalism and superior customer service remains the core of the Coldwell Banker philosophy more than 105 years later


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Today, Brother Everett B. Ward, Ph.D., shown in the picture above, has been named Alpha Phi Alpha Fraternity's 35th general president-elect during the organization's board meeting in New Orleans, Louisiana.
"The brothers have spoken and these two candidates ran an exemplary campaign. Both Brother Ward and Brother Crutison have shown that they are men of integrity and sustenance while representing Alpha as general presidential candidates," General President Tillman said after the results were reported. "Now that we have counted the ballots, it's time for Alpha men to move forward!"
Brother Everett B. Ward entered the brotherhood through the Phi Lambda Chapter seated in Raleigh, North Carolina in 1985. Since then, Brother Ward has remained engaged with Alpha and his community through a variety of leadership roles at the chapter, district, and regional levels, including being the past southern region vice president, national foundation chairman, and a regional and national committee chairman. As chairman of the Alpha Phi Alpha Building Foundation, he facilitated property sales, and as southern region vice president, he led the largest region in the fraternity through 4 years of financial prosperity and organizational growth. During his tenure as chairman of the Alpha Phi Alpha Board of Directors' strategic planning committee, he coordinated the 5-year strategic direction adopted by the board and the general organization.
"I am grateful for the opportunity to lead Alpha Phi Alpha Fraternity," said Brother Ward, after learning the results of the election. "My vision for our organization is to put service before self and to undertake and meet the needs of our communities according to the demands of the times. At its core, our tenure in office will be about executing our mission while protecting our organization and preserving the traditions and protocols that have defined us over the last 110 years."
The general president-elect will assume office on January 1, 2017.


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College United
When people engage with United Way of Kenosha County, they bring their passion, skills, and vision to our efforts, focusing their sights on the greater good of Kenosha County. Together, we can accomplish far more. All of us bring a unique perspective, experience, and enthusiasm to the cause, and that diversity is the wellspring of innovative solutions we need to affect positive change on a large scale.
Welcome to College United, where passionate student leaders are committed to improving lives and strengthening communities. College United Way is a student-led community change organization that addresses critical education, income and health issues in our community. Student leaders improve peoples' lives, develop leadership skills and join the growing United Way movement of giving, advocating, and volunteering on campuses and in the community.
What can you give?
An hour a week?
A dollar a month?
Your ideas?
Your leadership?
Help us reach our vision of a Kenosha County where everyone can succeed in school, work, and life.
How It Works
Each higher education institution in Kenosha County will:
Have their own student-run College United with leadership comprimised of students from that particular institution
Meet regularly with their College United group and United Way of Kenosha County to work on volunteer opportunities and other ideas to better the community
Each College United leadership team of the four institutions will meet quarterly to brainstorm joint ideas to work together on and joint events that will better Kenosha County
Benefits of Joining College United
Fantastic resume builder with letters of recommendation possibilities
A fun way to gain valuable volunteer service hours
Give back to the community and truly make a difference in the lives of others
Gain netwroking access to local business leaders and students of other institutions in Kenosha County
Learn more about the community and the needs that exist off campus
To get involved, email Tara Panasewicz at email@example.com.


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Santa Barbara Real Estate Follows Strong National Trends
Nationally, home prices are rising, which is kicking the recovery of the housing market into full throttle. Santa Barbara real estate is some of the hottest, and possibly the most expensive, in the country. Markets throughout the western US are leading price increases, and several markets in California are on the list. The Bay Area is in second place, with year-over-year gains of 7.74%.
Santa Barbara home owners, as well as those in much of the rest of the country, are seeing their home values and equity rise. For many people, these strong trends make buying a home in a dream area suddenly within reach. Santa Barbara real estate holds its value, making it an attractive investment, as well as a gorgeous place to live.
For buyers, sellers, and those who are just going to stay put, the strong growth in the housing sector gives families financial and economic security. The growth trend is now established and quite strong, so everyone is breathing easier.
If you have questions about current Santa Barbara market conditions and how they might impact your real estate plans, please get in touch with our office. I'd be more than happy to discuss your real estate goals and collaborate on a plan to make them happen.


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Have questions about this item (BIS-MFS-06), or would like to inquire about a custom or bulk order?
If you have any questions about this product by KLEEN HANDLER, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.


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The SEC's more than four-year old insider trading case against Dallas Mavericks owner Mark Cuban will proceed, as Cubes lost a bid to have the civil fraud lawsuit thrown out by the courts. Per Reuters: "U.S. District Judge Sidney Fitzwater in Dallas said the U.S. Securities and Exchange Commission may continue to press its more than four-year-old case against Cuban, the owner of the National Basketball Association's Dallas Mavericks. In its November 2008 lawsuit, the SEC accused Cuban of selling his 6.3 percent stake in Mamma.com Inc for about $8 million in June 2004 after learning that the Montreal-based search engine company had been planning a stock offering. The regulator said Cuban was able to avoid more than $750,000 of losses on his sale of 600,000 Mamma.com shares. Stephen Best, a lawyer for Cuban, did not immediately respond to a request for comment. A Mavericks spokeswoman declined to comment. SEC spokesman John Nester said: 'We look forward to proceeding with our insider trading case against Mr. Cuban in court.'"
Mark Cuban Loses Bid to Have Insider Trading Case Thrown Out


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A 10 year-old girl living in Saudi Arabia abides by her strict culture yet never stops observing and questions the more unfair notions of a society that operate in the favour of men. All she wants however, is a bike, but she's told that it's not appropriate for a young girl's virtue. She just wants to be an individual with the freedom to experience pure joy, much like any child does. Does it resonate? Do we come to care about a girl and her bike in the first place? My review of Wadjda after the jump.
Before Midnight
We join Jesse and Céline in Greece, some nine years since we last saw them in Paris. What has happened since? Did they end up together, or did they go their separate ways?
Please consider everything after the jump a spoiler for this film. If you want to go into Before Midnight knowing nothing about why the pair are in Greece, then read no further. Please also note that the endings of both Before Sunrise and Before Sunset will also be discussed in this review. If you haven't seen either of those films, please do not read ahead and watch them asap – you'll be doing yourself a great service.
My review of Before Midnight is after the jump.
Broken families, hidden secrets and the repercussion of lies. Why yes it is a new Asghar Farhadi film. Farhadi's latest effort explores a deeply complex and convoluted family situation that proves devastating and affects more people and more people as truths and lies alike continue to surface. My review of The Past after the jump.
Monsters University
Mike and Sulley, the two most lovable monsters from Monsters Inc once went to university and weren't necessarily friends at first. So how did it all lead to their eventual friendship and place at Monsters Inc? It's my review of Pixar's Monsters University after the jump.
SFF2013: The Way Way Back
A teen coming of age story set in small town, beach side America, where a 14 year-old boy learns about love, life and that crazy notion of adults not having all the answers. Seen that film before? Would you want to see it again despite knowing the revelations the protagonist will probably have? What if Steve Carell, Sam Rockwell, Toni Colette starred in it and the show was run by Jim Rash and Nat Faxton, who won an Oscar for The Descendants? Could they do anything different with the familiar formula? My review of The Way Way Back after the jump.
SFF2013: Prince Avalanche
It's surprising who you can become friends with when you are forced to spend time with someone. Prince Avalanche explores the unlikely friendship that forms between two oddball men while they're installing road markings in an isolated area. Review after the jump.
SFF2013: Monsoon Shootout
One moment involving chance, timing and violence. A series of alternate resolutions. Anything goes with cops, crooks and endless betrayal in Monsoon Shootout, the new multi-narrative crime epic from Mumbai. My review after the jump.
SFF2013: The Bling Ring
The internet is a goldmine and the Bling Ring mined it to achieve the lifestyle they so lusted over. Why imitate a celebrity when you can simply break into their homes and take what is theirs? Their lifestyle is now your lifestyle. Review of Sofia Coppola's The Bling Ring after the jump.
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If you don't watch Birdbox… If you don't look at it, it can't hurt you.
This week on At Least You Tried we watched the Netflix hit "Birdbox", a movie so derivative and mediocre it's scarier than the film itself. By now you've certainly heard of this movie or at the very least seen the memes.
An entity has suddenly appeared and caused the people of the world to start killing themselves. Only Mark Wahlberg…. no I mean Sandra Bullock can save her family from these evil creatures. She must take her son "Boy" and her daughter "Girl" to an ambiguous sanctuary that is safe from these creatures for reasons.
Come join us as we watch a movie rated R for John Malkovich's potty mouth, Machinegun Kelly's ass, and quick shots of gore…kinda.
Don't worry, we have enough blindfolds and birds for everyone.


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From cavernous-cave-based markets in the deep Netherlands to elf dashes in jolly Welsh villages, even hardcore Scrooges will feel the festive spirit seeping into their soul among Europe's wintry wonderlands. Wrap up warm and enjoy these less-obvious Christmas shopping locations:
Lisbon, Portugal
Where to stay: Finish your festive jaunt with a night at As Janelas Verdes, a cosy 18th-century mansion right in the heart of the capital.
Portmeirion, Wales
Where to stay: Snuggle up by an open fire at Portmeirion's luxurious waterfront gem, Hotel Portmeirion. Eclectic rooms decorated in exotic artefacts, big beds, whirlpool baths, underfloor heating and dazzling floor-to-ceiling mirrors overlook the prettiest Snowdonia surroundings.
Venice, Italy
Where to stay: Just 10 minutes from St. Mark's Square, Hotel Giorgione is a handy base to explore the city, yet it feels like an authentic Italian home – dreamlike, yet sleek, with a romantic courtyard and gorgeously decorated guest rooms.
Valkenburg aan de Geul, Netherlands
Where to stay: Visit on a Wednesday or Saturday to make lifelong memories at the joyous Christmas parade, then take the 40-minute drive to Kasteeltje Hattem to spend the night in the smallest (and arguably prettiest) castle in the Netherlands.


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I am not one to use lesson plans in the traditional way--because of this I won't post them in a standard "Lesson Plan" template, complete with objectives, alignment to standards, materials, etc. One reason for this is because my mind doesn't work in such templates. Another reason is that I believe each teacher develops her own template and doesn't need that from me. Finally, and most practically, I simply wouldn't post enough if I put too many barriers in my way. My objective is to share ideas and then let teachers run with them in their own way. If I required myself to complete a full lesson template, I don't think I'd keep up with it very well!
So please remember: these are ideas to help you get started.
1. Economic Systems: After learning about Adam Smith (free market), Karl Marx (command), and traditional economies students should compare the values of each system. We frequently compare the logistics and the key economic questions but it's important to look into what each system values about human beings.
2. Assessing the Free Market System: After learning about the free market system (or reading Adam Smith, or the circular flow model) facilitate a discussion: Adam Smith describe the nature of economic behavior and people in their natural state, but does that mean the system ought to reflect that nature? There are many cases where we develop systems or laws to counteract humans' natural selfish drive. Ought we to do that in economics?
3. Microlending: when teaching a unit on banking, interest rates, lending, etc. teach about microlending. Focus on institutions like Grameen Bank or KIVA. Read Amartya Sen or Mahbub ul Haq. This is a completely different banking paradigm and can be used to teach about the purpose of banking. It can also be a way to get into development economics.
4. What do the Wealthy Owe to Society?: It has been said that economic systems don't account for moral obligations at all. The market has no conscience. However, is it true that the wealthy owe nothing to society? Aside from following the law, do the wealthy have a duty to give back? A duty to pay higher taxes? What impact might this have on the economy and, if it does have an affect, does that matter? This question can be asked of people, to nations, and to monopolies.
1. Protecting the Minority: To what extent do we protect the minority in a government system? There are many cases of individuals giving up their rights for the good of the whole. In many of these cases, the individual's rights are completely trumped by society. Use Utilitarian ethics to evaluate the extent to which we sacrifice the individual for the good of the whole. Or use African Communalism (or traditional Chinese Communalism) to look at other alternatives--where individual rights don't have the same importance that they do in US democracy.
2. Lincoln and Habeas Corpus: Lincoln said "more rogues than honest men find shelter behind habeas corpus." Is this a reason to suspend habeas corpus? Should we ever?
3. Court Cases: There are a myriad of court cases one can use to discuss moral issues. Remember to debate them not always around legal issues but around issues of ethics or values.
4. The Vote: Does everyone deserve the right to vote? Can representatives work for you, even though you didn't vote for them? What is "virtual representation?" Do adolescents have proper representation? Should we lower the voting age?
5. The Common Good over Individual Gain: It has been said that we have lost a sense of virtue in our political system. This lesson idea can focus on current politicians, or historical figures: find examples of political decisions, policies, etc. and evaluate the extent to which the politician made a decision for personal gain or the common good. This leads to a good discussion about what the role of the politician should be.
Many history lessons can be easily adapted based on the era or part of the world you're studying. Remember: ethics can be content neutral and thus can be adapted quite easily.
1. The American Revolution: Were the colonists justified in using violence to gain independence? Might they have used other means? In this lesson, students could study the literature and the demonstrations of the era and assess the extent to which they were working to convince Britain to give up the colonies.
2. Character Assessments: You can do any number of character assessments of historical figures. You could phrase it as their "Day of Reckoning." By assessing their character, you are dabbling in virtue ethics, which judges not simply actions, but people in the context of their whole life. This would force the students to consider all of their actions, both good and bad, and give weight to them. You could also do character assessments of countries, movements, or schools of thought.
3. Shi Huangdi and Chairman Mao: You could do this for any number of world leaders, but my colleagues and I have done this specific comparison with some success. By comparing these two, students can learn about what the Chinese have historically valued in leadership. Of course, these two leaders were highly questionable and this discussion could lead to all sorts of conversations about the ethics of leadership, the value of the individual in society, and things like that.
4. Citizen Genet and the Syrian Refugee Problem: I just did this lesson this week and it worked really well. You could do a lesson that frames the reasons why Syrian refugees want access to the US. You could complare this to the reasons why Citizen Genet came to America in the 1790s. With that as a backdrop, you can ask students: What would Thomas Jefferson do about the Syrian refugees?
5. Just War: Look up the Just War Theory and use it to assess any number of military actions over the years. You could also add readings from anyone who was opposed to the war and genuinely consider their pacifist arguments. Are they practical?
6. Moral Heroes: As a culminating assessment, have students choose their "moral heroes" from a given era or unit (or an entire class). Choosing our moral heroes is crucial to forming our values. It forces us to really think and it gives us someone we can aspire to be.
7. Forgiveness: When are nations/people owed forgiveness? When is the time for a Georgian to forgive William Tecumseh Sherman? Japan to forgive the US for the nuclear bomb? The US to forgive al-Qaeda for 9/11? This can be a straight ethics discussion about forgiveness or you can utilize the historical facts/circumstances to evaluate what matters in forgiving.
8. Cultural Relativism: Can a culture be right or wrong? Do other nations have the right to intervene in another land who has a different culture? For example, should a neighboring country intervene if a culture is carrying out a large number of "honor killings" of women? Obviously, there are many examples of this, many of which relect incidents of intervention.
9. An Ethical President: Jimmy Carter is one of those presidents that is considered to be a genuinely good person. Analyze his presidency, his times, his character and facilitate a conversation (or make a comparison to another president?): is it possible for their to be an ethical president? Can a president stick to his principles? Is it right for a president to stick to his convictions or is he/she responsible to the voters?
1. A Rough Night for the Ethics Board: You can do this for medical ethics, or "during war time", or for a "government oversight committee." Set up whatever scenario you want. Then, post a series of ethical dilemmas around the room. Have students move around to each scenario and right down what they believe is the ethical thing to do. Give them very little time to decide at each station. The point is to get conversations going about right and wrong. The reason for the speed and variety of the cases is to make the point that we need to think about moral dilemmas in advance; you won't have a lot of time to think when they really come up! You need to begin to develop your ethical outlook in advance.
2. When Personal Ethics are used to Apply to Others: Choose a moral hero who spoke out against injustice. Then facilitate and activity/discussion the explores the question: "When is it acceptable to apply one's private morality to others?"
3. Lying for State Secrets: There are plenty of examples of this: Oliver North, Richard Nixon, James Snowden...When is it ethical to lie? Is it morally justified to lie in order to protect state secrets? Is it ethical for states to have state secrets?
4. Tackle an Issue Like Utilitarianism, Absolutism, or other Ethical Theories
5. Writing Assignments: Check out the "Easy Essays" tab and you'll find a writing assignment that might be useful. I have posted a bunch of student examples and provided a link to the "Easy Essays" of the Catholic Worker website.
6. Connecting Past and Present: On many occasions, I have required students to write essays showing what they have learned in class--about the government, the economy, history--with an eye towards how their new knowledge relates to the world today. I then require them to send those essays to a proper person: a newspaper op-ed column, a political figure, the school superintendent, etc. Most recently, we completed an essay where focused on a reformer from the Progressive Era. The essay required them to explain why we could use a specific reformer to return to help society today. One student's title: "Why We Need More Upton Sinclair Today" Great stuff!


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Crown Chakra
Originally dyed as a Christmas gift for Christen's mom. Inspired by the seventh chakra which embodies "serenity, joy, and deep peace about life."
Pricing is for a full dyelot, which is 4 skeins.
The colors may vary from monitor to monitor and we try our best to accurately represent and describe the yarn, Pictures are as accurate as they can be, if you have questions regarding colors, please message us before purchasing.
Our dye technique means each skein will be unique. Your skein might vary slightly from what is pictured.
Berryhill [80% Merino Wool, 20% Alpaca] 100g, approx. 400 yards
NoDa Sock [75% Superwash Merino, 25% Nylon] 100g, approx. 463 yards
Uptown Sock [75% Superwash Merino, 20% Nylon, 5% Stellina] 100g, approx. 438 yards
Queens Road Fingering [80% Superwash Merino, 10% Cashmere, 10% Nylon] 100g, approx. 435 yards
Biddleville DK [100% Superwash Merino] 115g, approx. 250 yards
Dilworth DK [100% Superwash Merino] 100g, approx. 274 yards
NoDa DK [75% Superwash Merino, 25% Nylon] 100g, approx. 245 yards
Wesley Heights Worsted [100% Superwash Merino] 100g, approx. 218 yards
Plaza Midwood Bulky [100% Superwash Merino] 100g, approx. 106 yards


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Stephen Brookes, professor of computer science, and Peter W. O'Hearn, engineering manager at Facebook and professor of computer science at University College London, will receive the 2016 Gödel Prize for their invention of concurrent separation logic (CSL), a major advance in the design and analysis of programs that can take advantage of multicore and multiprocessor systems.
Brookes and O'Hearn, then a professor of computer science at Queen Mary, University of London, collaborated on developing CSL and introduced the ideas in separate papers published in 2007.
"My congratulations to Steve Brookes for winning the prestigious 2016 Gödel Prize together with Peter O'Hearn," said Frank Pfenning, head of the Computer Science Department. "It is a fitting tribute to their fundamental scholarly work, which has had a tremendous impact on academic research in the theory of programming languages and is now beginning to have impact in industry."
The Gödel Prize recognizes major contributions to mathematical logic and the foundations of computer science, and is presented annually by the Association for Computing Machinery's Special Interest Group on Algorithms and Computation Theory (SIGACT) and the European Association for Theoretical Computer Science (EATCS). The prize will be presented at the 43rd International Colloquium on Automata, Languages and Programming (ICALP 2016), to be held July 12–15 in Rome.
CSL provides a logic that computer scientists can use to write and reason about specifications for concurrency — the decomposition of programs, algorithms or problems into units of undetermined order. Decomposition is the basis for parallel execution of programs or algorithms, which can enhance the overall speed of computing systems. But concurrency makes programs difficult to understand and to write correctly.
A long-term aim of Brookes' research, supported in part by the National Science Foundation, has been to improve the design and analysis of correct concurrent programs. The invention of CSL is a major development in this direction.
O'Hearn's paper, "Resources, Concurrency and Logical Reasoning," described how to reason with CSL. Brookes' paper, "A Semantics for Concurrent Separation Logic," introduced a clever semantic model to demonstrate the soundness of CSL, which was essential for the logic to be widely accepted and applied.
Recently, Brookes has begun work on semantic models for weak memory concurrency.
Brookes, who earned both his bachelor's degree in mathematics and his Ph.D. in computer science at Oxford University, joined Carnegie Mellon as a research computer scientist in 1981, rising to the rank of professor in 2006.
"This year's award has additional significance in that I see it as a step toward tearing down artificial barriers between so-called Theory A — algorithms and complexity — and Theory B — formal models and semantics," Pfenning said. "So far, the Gödel Prize has been awarded almost exclusively to researchers in algorithms and complexity, while Steve and Peter's work makes seminal contributions to formal reasoning and semantics of programming languages."
Steven Rudich, CMU professor of computer science, received the Gödel Prize in 2007.