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Sunday, Sept. 25, 2011
Dodge Motorsports PR
New Hampshire Motor Speedway
Sylvania 300
NASCAR Sprint Cup Series
Final Race Quotes
BRAD KESELOWSKI (No. 2 Miller Lite Dodge Charger R/T) Finished 2nd "I feel really good about this one. We struggled a little bit this weekend, but we executed and that's what these races are about. We've got some work to do on these short-track races, but we got some mile-and-a-half's coming up where we've been really, really good. I'm proud just to get through what looked to be a rough weekend with an awesome finish. I'm proud of my Miller Lite Dodge team. Getting the right adjustments in the car all race and doing all those things that it takes. It's been a good roll."
YOU ARE THIRD IN POINTS. "That's pretty good. I think I left here in the spring like 25th or something. That's a lot of points to gain in 10 races."
THIS WAS ANOTHER ROCK SOLID PERFORMANCE FOR YOU AND THIS TEAM. "We did the things we needed to do. We weren't as fast as we wanted to be but we worked on our car, adjusted on it and got it where we could race with it there at the end and just had good strategy and pulled out a second. We probably weren't a second-place car but we worked hard and made something happen."
YOU GAINED A BUNCH OF GROUND IN THE CHAMPIONSHIP CHASE. "Absolutely, that's exactly what we need to do. I'm proud of my team."
YOU ARE GOING TO DOVER NEXT WEEK WITH A BUNCH OF MOMENTUM ON THIS TEAM'S SIDE. DO YOU LIKE THAT PLACE? "Absolutely, you know, I think Dover, you can't help but compare it to Bristol and after winning Bristol I feel really good going there."
YOU RAN OUTSIDE THE TOP 2O AT THE BEGINNING OF THE RACE AND THEN YOU MADE SOME NIFTY PIT STRATEGY AND IT TURNED YOUR WHOLE DAY AROUND. "Yeah, you know, we were able to pass cars the run before last and we drove up from maybe 25th to 16th or so and caught the yellow and moved up to about seventh, maybe we were eighth. We drove up from eighth to maybe fourth so we did pass some cars, did a lot of good things. Just all in all great execution at the end."
YOU HAD A GREAT POINTS DAY. "Absolutely and very happy with what we were able to do here today with the Miller Lite Dodge."
HOW BIG IS THIS RACE AS FAR AS GETTING YOU SOME MOMENTUM GOING TO DOVER AND KANSAS? "Well you know I think we've ran really well at the mile-and-a-halfs. We needed to get through the races where we didn't feel like we were very good at. And these first two tracks were those and we did it. It just gets us in position and we're just executing very well and just another good sign, and good momentum. Good mojo."
YOU JUMPED UP THREE POSITIONS IN POINTS TO THIRD, HIGHEST EVER. YOUR CREW CHIEF WAS STRESSED OUT THIS MORNING ABOUT YOUR CAR. DID IT GET THAT MUCH BETTER OR WAS IT ALL STRATEGY? "We made some good adjustments with about 120, 130 to go, and it drove up into fourth, which I was really proud of our team for that. Still played a little strategy, used the fuel stuff to get up to second but we were a legitimate top-10 car, not quite a second-place car. But proud of the effort, proud of how we took a track we were weak at and got a finish at it and that's what this Chase is all about. My Miller Lite Dodge team, they're getting it done."
PAUL WOLFE (Crew Chief, No. 22 Miller Lite Dodge Charger R/T) IN THE MIDDLE OF THE RACE YOU RAN OUTSIDE THE TOP 20. HOW DID YOU GET FROM THERE TO A SECOND-PLACE FINISH? "What we've done well this year is stay focused, try to stay calm. I know it's tough for Brad when he's back there running. Kept making adjustments to our race car each stop and got to point there when everybody was spread out there I could see that our lap speeds were good enough to run in the top-10 so as soon as the opportunity was there to stay out and get the track position that's what we did. It's hard to stay out when you're car is not close and at the very beginning we weren't where we needed to be. We kept working on it and as we got our car where I felt like we were competitive then we took the opportunity to do the strategy call there to get up front. And once we got up front and worked on our car each stop we were solidly a top-five car there. Everybody at the engine shop has done great with giving us great fuel mileage. We played our windows there at the end and had plenty of fuel left."
DO FUEL MILEAGE RACES PLAY TO YOUR ADVANTAGE BECAUSE OF THE FUEL ECONOMY OF YOUR DODGE CHARGERS? "It doesn't hurt that's for sure and we see from short tracks to mile-and-a-halfs, it doesn't matter where we are, it all comes down to fuel mileage. These Dodge engines seem to be good in that area and not giving up a lot of speed to do it. That's the key thing – having good fuel mileage and being able to have the speed to go with it and I feel like we had that today."
IS NEW HAMPSHIRE ONE OF THE TOUGHEST RACES FOR A CREW CHIEF TO CALL? "Honestly, it seems like every week they are the same on making calls. I didn't feel like this was a lot harder. What makes races harder to call is when you don't have a great racecar to start the race. It seems like when you have good racecars it makes it easier to call the race. Like I said we got ours there finally about halfway through the race and it was just doing what we had to do."
HOW IMPORTANT IS THIS FINISH TODAY FOR YOU AND THE TEAM MOVING FORWARD? "It's huge, especially as bad as we were in practice all weekend. We didn't qualify as well as we thought we should have. It seems like the last two weeks we haven't started the race so well but everybody stayed focused, stayed calm and he was able to be there when it counts and obviously that's what it's going to take. To have top fives in the first two races is big. It gives us momentum and we feel like going back to Dover we had a top-10 car there the first race. I think we finished 12th but had a top-10 car and we feel that we can improve on that and be a better race for us hopefully next week and hopefully have a shot to win."
KURT BUSCH (No. 22 Shell/Pennzoil Dodge Charger R/T) Finished 22nd "It was a frustrating day. Our Shell Pennzoil Dodge was certainly a handful. The front tires felt like they were on skids and the car was plowing through the corners. We were late going through inspection and that set the tone for our day. We were able to stay out and lead some laps under green and Steve Addington and the guys kept making changes and got our Dodge better by the end of the race. I just wish we could have started the race with the car that good."
TRAVIS GEISLER (Director of Competition, Penske Racing) THE CAR OF KURT BUSCH DID NOT PASS INSPECTION THE FIRST TIME THROUGH PRIOR TO TODAY'S RACE. NASCAR DID NOT RELEASE THE CAR UNTIL 10 MINUTES BEFORE THE ENGINES WERE FIRED FOR TODAY'S RACE "NASCAR wasn't 100 percent happy with what they saw on one of their gauges that kind of checks where the rear end is in the car, so we had to do a little work on it. … It's a 'go' or 'no-go' type of gauge and it didn't go. We needed to make sure that it went. It wasn't like there was any gray area that NASCAR was saying maybe we were or weren't legal. We weren't right yet. [We had] to kind of do it on their schedule to make it work the way they wanted. Everybody knew what needed to be done to be fixed. It wasn't a mystery of what was wrong or a panic of whether or not we were going to be able to get the car fixed. It was just a matter of getting it fixed and getting it done in the timeline that NASCAR wanted to see, and they worked with us and got the car through. … I don't think they were happy with us having to go around. We were pushing a little bit time-wise for their schedule, so we just had to deal with that and fortunately we got everything fixed and we're going to make a good day out of it."
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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subset: commoncrawl


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In the ongoing battle between SEOs and Google to outsmart each other, Google has turned the game upside down with its Panda and Penguin algorithm updates. Nearly every web owner has seen or felt the updates' impact on the SERPs, which has left many jostling for position and floundering to come up with new tactics.
It seems Google is trying to downgrade sites that appear unnaturally or overly optimized as it's assumed such sites are more interested in rankings than in providing real value. Still, the changes have even affected those who tried to "play by the rules" by combining savvy SEO and great content. Case in point: backlinks.
How Backlinks are Different
Prior to Penguin and Panda, a quality backlink with keyword laden anchor text was the holy grail of all backlinks. Now, not so much. In fact, now that Google checks your anchor text distribution, you may be punished for having an abundance of anchor texts which are too relevant. This is may sound crazy but the reasoning is that backlinks don't naturally occur so optimized. Most would simply say something like "click here," or "this site," and many wouldn't have an anchor text at all.
What to do about it?
Although, you could try to go back and remove your old backlinks, that could take ridiculously long and there's a good chance those links are still providing some benefit. The best approach is to concentrate on adhering to Google's new standards from this point forward. Additionally, here are some tips on building links and backlinks that will be invulnerable to the next wave of Google updates and hold their value indefinitely.
1. Acquire Links that Matter
Don't put links on your site and don't try to accumulate backlinks that aren't unequivocally related to your niche. A good rule of thumb is to ask yourself, "Will this link genuinely help my readers?" If you can't honestly say it will then don't include it. In addition to having relevant links, make it your mission to get links from sites with authority. These sites will give you an almost instant SEO boost and, because they are undoubtedly committed to the industry, they will deliver value to your site for years to come.
2. Give Every Potential Link Site the "Human Test"
There are several online tools that can help you pinpoint websites in your industry with the greatest authority. And although such tools can serve as a launching point, you should always inspect a site on your own and give it the "human test." In other words, is it designed to provide an optimal experience for people (user-friendliness, awesome content, attractive layout, respectable following, etc.) If not, it may not stand the test of time as Google is increasingly becoming more adept at determining which pages are legitimately helpful to people (not just nicely optimized for search engines).
Focus on building links with sites that are first and foremost designed for humans as they are most likely to be unscathed by any future algorithm updates.
3. Get Manually Approved Links
It's true, getting links from sites with a manual review process can be frustrating since you're totally at the mercy of someone else's schedule and opinion. However, manually approved links are the only links capable of doing anything for your site. All others are junk and will have a negative impact on your SEO.
4. Diversify Your Content
Having fantastic content is the best thing you can do to update-proof your site and ensure folks continually want to link to your pages, and a great way to keep your content interesting is to mix-it up every now and then. For example, if you normally write a standard blog, consider implementing something like "video Friday" or adding a monthly guest blogger. There are tons of other types of content (infographs, eBooks, cartoons, etc.), so try experimenting with different mediums to see which ones really resonate with your followers.
5. Follow the Anchor Text Formula
For greatest results, 70% of your links should mention your domain name, brand, or URL. 10% should include your keywords in the anchor text. And 20% should be a combination of your brand and keywords, partial keywords, and broader terms.
That said, don't get too hung up having the exact right percentages. Generally, if you allow your backlinks to build organically, they will naturally fall somewhere near this formula.
6. Forget Link Building Shortcuts
Mass link building strategies haven't been a viable SEO option for a while, but if you need reminding . . . don't do it! Other than having viral content (which you won't be punished for), Google knows the only way to accumulate huge numbers of links in a short period of time is through suspicious means. Thus, such behavior is a red flag which will undoubtedly result in penalization for your site.
7. Use Social Media
As you've probably noticed, there's a definite human factor in Google's new algorithm, and one of the main indicators to prove real people like your pages is through the level of social activity on your site.
Thus, it's vital to provide quality content and have prominent social buttons (like, +1, share, tweet, etc.) so visitors can spread the word. This will not only boost your position in the SERPS but simultaneously lead to more backlinks.
8. Track Your Inbound Links
It's important to use some type of webmaster tool to see where your links are coming from because, try as you might, your inbound links may originate from sites outside of your niche or with the wrong balance of anchor text. If that is the case, you likely need to reevaluate your content and your own outbound links.
Additionally, when you know who's sending you links, you have the opportunity to reach out to them, reciprocate, and build a relationship.
9. Checkout Your Competitors
Although you never want to copy your competitors outright, it's always a good idea to analyze what they're doing so you know what you're up against and to gather ideas.
For instance, if they have a link from a major influencer in your industry, see if you can get an equally valuable link from someone else. Additionally, you'll want to scrutinize their keywords and anchor text to determine if you want to go head-to-head with the same terms or choose something less competitive you can make your own.
10. Make Connections in the Real World
Despite the growth and pervasiveness of technology, some of the best ways to acquire worthwhile and long-lasting links are through real world relationships. Meeting someone face-to-face creates a level of trust and loyalty that is almost impossible to duplicate in an online setting. So, make an effort to connect with those in your field. Go to seminars, ask contacts to lunch, and stay active in your industry community.
The Bottom Line
Eventually, Google's algorithm will change again. And while your SEO strategies will always have to change and adapt, you can avoid any catastrophic hits to your SERP rankings if you just focus on keeping things "real." In other words, offer stuff people need and like and most other things will fall into place. After all, that's Google's primary goal, and if you make it your goal too then your site will be rewarded and backlinks will naturally flow.


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Legend has it that chicken Vesuvio originated at the Vesuvio restaurant on Wacker Drive in Chicago in the 1930s. No one knows for certain. But Tony Priolo definitely perfected it at Nonnina's on Clark Street in 2016.
Nonnina 340 North Clark Street, River North, 312-822-0077
Beet heart salad at Elizabeth Restaurant
3 years ago
Eggplant parmesan at Pisolino
3 years ago
Falafel at Mizrahi on Clark
3 years ago
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