text:
This post is by Carlo Silva, founder of ecommerce outsourcing company 2nd Office.
Do you remember the days when you as a seller could leave negative feedback for bad customers?
Do you remember the days when you could list multiple listings and flood eBay's search engine with auctions, Buy It Now listings and get tons of sales?
This is when eBay was still using their search engine called "Voyager," which was built around 2002. Voyager was clearly more about the seller and not so much about the buyer because, if you knew how Voyager worked, you would be banking in on all the sales.
If you're an old school eBay seller like me, then you experienced the glory days of eBay from the early 2000's to 2008. I still remember those days. I also remember when everything started to change.
- How it all started
- What exactly is Cassini?
- What does Cassini want?
- How do eBay buyers search?
- 1: Optimize your titles with relevant keywords
- 2: List using GTC (Good 'Til Cancelled) – with a twist
- 3: Out of Stock Inventory Control
- 4: Use scarcity
- 5: Offer the most value for your listing to stay competitive
- 6: Create a sale
- 7: Maintain your DSRs and feedback
- 8: Use auctions
- 9: Drive outside traffic to your eBay listings
- 10: Use the eBay catalog
- 11: List in the correct category
- 12: Fill in all of your item specifics
- 13: Answer eBay messages within 24 hours or less
- 14: Price your item to be the lowest for every new listing
- 15: Use a mobile responsive and branded listing template
- 16: Optimize your listing for conversion
- 17: List using variations
- 18: Create combo items for maximum search exposure
- 19: Use plenty of high-resolution photos
- 20: Qualify for Google Shopping
- 21: Use subtitles on your best selling products
- Putting it all together
How it all started
It was in 2008 when eBay's marketplace started to change and the company implemented detailed seller ratings (DSRs). Prior to this, it was just about getting feedback from buyers and also leaving feedback for buyers. If you had more positive feedback compared to others in your category, you would have better rankings in search and better conversion rates. Ultimately, customers looked at feedback to make their buying decisions.
Back then, sellers had the power to leave negative feedback for buyers and feedback was the only metric sellers were rated on. Those good old days are long gone. With the new DSRs in place, buyers are asked to rate sellers in four different categories with a score of one to five stars, five stars being the highest. These ratings were anonymous, so as a seller you had no idea who would give you bad ratings. If you had a rating of 4.3 or below in any of the categories you would be penalized in search. Powersellers were required to have a rating of 4.5 in each category.
Sellers who were not ready for this were heavily affected by this change. Back then, software choices to help you manage your eBay business were limited – they were either really expensive or they weren't any good. Long story short, most businesses had to change the way they operated to be successful on eBay.
There were numerous other changes from 2008-2012, the most significant would probably be "Top-rated" seller status. Being a Top-rated seller meant you would have gotten 30%-50% more sales compared to standard sellers. Some businesses lost half of their revenue over the next few days after Top-rated seller status was put into place.
Fast forward to 2012, eBay began testing a new search engine called "Cassini". In 2013, eBay began to roll out Cassini as the default search engine. This was another major change that affected eBay sellers worldwide.
What exactly is Cassini?
Cassini is eBay's new search engine that was rolled out in 2013. If you have been an old school eBay seller and your sales have never been the same since then, you have probably not changed your listing style to accommodate the needs of Cassini.
Prior to Cassini was "Voyager," and with Voyager the typical seller strategy was to make multiple listings with different keywords in the title and item specifics. Sellers would make multiple listings of the same product and dominate the search results. With Cassini and eBay's duplicate listing policies in place, however, those days are long gone and I'm sure you've noticed that already.
eBay likely put these policies into place for several reasons, including:
- They wanted to limit the number of duplicate listings in their marketplace, making it easier for a customer to find products.
- Google made changes to their search engine penalizing websites with duplicate content.
Just like Google's search engine, Cassini is all about relevance and the customer. Cassini reflects how much value you can offer the customer as a seller.
What does Cassini want?
- Relevant content (product title, description, images, categories, item specifics)
- Value for buyers
- Top-rated to above standard seller ratings
In a nutshell, Cassini wants to deliver products to buyers at the best price, from the seller who can provide the best service.
How do eBay buyers search?
eBay buyers search for the keyword and then they will use the refine feature (on mobile) or start choosing item specifics on the left side (on desktop) to help narrow down the listing even further. They will also choose a category to drill down the results even more.
Descriptions are more relevant for conversion in Cassini and not necessarily keyword matching directly. By default, "search in description" is not turned on, and is hidden under the more tab on mobile, and unchecked when browsing via desktop.
Now that you have the background, I'm going to give you 21 tips on how to succeed selling on eBay's Cassini search engine.
1: Optimize your titles with relevant keywords
The maximum character count for eBay titles is 80, so be sure to pack the title with relevant keywords for your listing and if able, maximize the character count without keyword spamming!
Example of a good title:
This listing uses all relevant keywords (brand name, engine size, material, vehicle year). The listing also showcases that the product comes with a lifetime warranty through the use of a subtitle.
Example of a bad title:
Why? The keywords "free coolant" shouldn't be in the title. A customer looking for coolant isn't looking for a radiator, most likely he already has a radiator. This will bring down the listings ranking, because he's getting irrelevant traffic to his listing. The seller should have put "free coolant" in the subtitle or created a new image with the coolant next to the radiator.
This would have been a better image to use to showcase the free coolant. By using images, you will avoid keyword spamming and still get the same message out to your customer.
These listings above are perfect examples of keyword spamming.
- Example 1: LLBean t-shirt title says "Looks similar to Ralph Lauren"
- Example 2: keen Vibram sliders says "Similar to Crocs Style"
- Example 3: NOS Vintage Sunglasses says "Similar to Oakley"
DO NOT keyword spam by using keywords that do not directly relate to the item. For example, selling an unbranded pair of jeans from China with a listing title that says "Similar to Levi's". Why would people do this? So they can get traffic from the keyword "Levi's". Does this actually give you sales? Not really, and you will get demoted in eBay's search for keyword spamming, since the actual pair of jeans are not the Levi's brand.
There are a few software solutions I can highly recommend for building eBay titles, including Terapeak and Title Builder. Title Builder is free and shows you the best-ranking keywords buyers are searching for a particular product. Terapeak is paid and starts at $19.98 per month, but gives you more insights on the eBay marketplace including top-selling products and the number of items sold for a particular product.
Title Builder:
Terapeak, hot product research results:
You can also use eBay's search suggestions to find out what buyers are searching for. If you start typing in "playstation 4 dualshock", for example, eBay will show you the most frequently searched related terms. You can then use the same exact words, in the same exact order, to begin your title building.
The goal is to find the most targeted, accurate and niche keyword the eBay audience is already using to search on the marketplace, and embed those in your item title. This will increase discoverability and conversion. The goal is not to necessarily drive a high amount of traffic. Conversions are more important to eBay's search engine than views.
NOTE: When using eBay's search box for keywords, know that this process works well with popular branded products, but not so well with other products, because eBay doesn't have enough search data.
2: List using GTC (Good 'Til Cancelled) – with a twist
Good 'Til Cancelled (GTC) is when eBay will automatically re-list your items every 30 days. You should list using GTC to retain sales history. The more sales and watchers a listing has, the higher it will go up in search. This means that your listing has good buyer engagement.
The Twist
The twist is, what about listings with no sales after 30 days? You need to END these listings and re-list them. Why? Because it will re-index the listing and wipe the previous history of bad buyer engagement. Once relisted, your listing will show up as a "new listing" and be on top of search while Cassini gathers data on it.
Before relisting though, you need to figure out why your listing had buyer engagement and fix those issues. You need to ask yourself did the listing have a bad product title? A bad image? Is my pricing competitive? Is my description speaking to my customer? Did I fill in all my item specifics? Did I list in the correct category? If you can figure it out, you're on your way to a better listing. I explain most of this in the tips to follow.
Bottom line is, if the listing gets good buyer engagement, it will stay up at the top. If it gets bad buyer engagement, it will be pushed down. So make it a habit to always end and re-list items with no sales after 30 days.
NOTE: When re-listing, make sure you use the "Sell Similar" function rather than "Relist". This way, you'll get a new eBay item number with fresh stats.
3: Out of Stock Inventory Control
eBay has a feature called "Out of Stock Inventory Control," which allows your listing to stay live and active even when there is no inventory available.
If you have a sales history, for example, of 100 items sold then you run out of stock, your listing will end automatically and you will lose all of your sales history. You don't want to lose that, because eBay sees items with a lot of past sales as a good thing. If you lose your sales history you start at zero again, lose your search rankings and – if your competitor has an established sales history – his product will have a better chance of showing up first. Buyers also like to buy from listings with a lot more sales. It shows that the seller has a proven track record of delivering goods to their buyers.
With the Out of Stock Inventory Control feature turned on, however, the listing will say "out of stock" instead of automatically ending, thus retaining your sales history. This feature is available in most third-party listing software and available in eBay's account settings under "selling preferences". The preferred method is to use eBay's own out-of-stock feature.
4: Use scarcity
Scarcity gets customers to buy your product. A good strategy that can be combined with out of stock inventory control is what I like to call the scarcity trick. In this, you will use your 3rd party listing software or an app like Quantity Manager to control the stock that's shown on eBay. We can use this app to make your listings always display "Last one" and make customers think you only have one in stock left, even if in reality you have hundreds.
How do you do this?
Setup your third-party listing software or application to always display one in stock and turn on Out of Stock Inventory Control (see tip 3 above). Note that this method will vary depending on your listing software. You can also turn on Out of Stock Inventory Control directly in eBay if you aren't using third-party listing software.
5: Offer the most value for your listing to stay competitive
Free shipping: Offer free shipping on all your domestic listings and eBay will give you a boost in search.
Offer additional shipping methods: Like express, local pickup and international shipping. Use global shipping if applicable to your category.
30-day return policy: Offer a 30-day return policy to earn your buyers' trust and to help increase conversions. You now need to offer a 30-day return policy for your listings to qualify for Top Rated Plus status. In addition, you need to be a Top Rated seller and provide a same-day or one-day handling time. The benefits? An extra 20% discount on your FVF (Final Value Fees) and a Top Rated Plus badge.
Best price: Buyers are always looking for the best price. If you have the highest price as well as other competitors with similar seller ratings and policies, you will most likely lose the sale. You need to stay competitive by offering the same or better pricing. You can use software called Price Spectre to auto reprice your products to help you beat your competition. This is very useful if you have hundreds of products. It also enables you to reprice against Amazon.
Price Spectre:
6: Create a sale
Using eBay's Promotions Manager you can create sales on a store category or per-product level. Buyers love sales and it will entice them to buy something if they see it's on sale. This will also help increase buyer engagement.
Encourage multiple purchases by offering combined shipping discounts or bulk-buy discounts to drive additional sales. Or use Markdown Manager for your store inventory or fixed price listings, to create a price discount sale or free-shipping sale to create a sense of purchase urgency.
Markdown Manager:
How a sale item looks in eBay's search results:
How a sale item listing page looks:
7: Maintain your DSRs and feedback
Cassini rewards sellers with great detailed seller ratings (DSRs) and feedback. You need to maintain awesome DSRs to be on top of the search results. Top-rated seller status is preferred.
Tips on maintaining great seller ratings can be found on eBay's customer service tips page.
You also need to respond to open cases in the resolution center ASAP and you must close all of them to maintain your rankings in search. Cassini will penalize you if you have a bad seller reputation, and that includes having too many open cases.
Resolution Center tips can be found on eBay's case resolution help page.
8: Use auctions
If you have some popular items and you're able to confidently auction them off without sacrificing your margins, you should create auctions to help increase the traffic to your eBay store.
In the auction listing, you can cross-promote your other items for sale. If an item is popular and is getting good buyer engagement, the auction will get more love compared to items with the similar keywords in the category, since it's only up for a limited amount of time.
9: Drive outside traffic to your eBay listings
To help increase buyer engagement on your listings, a great strategy is to use social media platforms, your email list and PPC so you can drive targeted traffic to your new listings. This will give the listings more views and hopefully purchases which will help push your listing up in search.
You will want to do this on newly listed items only. If you have items with no sales, end those items, relist and then drive traffic to them. Make sure you drive only targeted traffic. Cassini's results are often based on conversion and engagement (time on page) rather than high traffic with a high bounce rate. Drive targeted traffic to convert, not just to get views.
10: Use the eBay catalog
When you're able, use the eBay catalog. If your item is a well-known brand, most likely it already exists in eBay's catalog.
All you have to do is enter the UPC or EAN of the product and the listing will automatically populate all of the product data. By using eBay's catalog, it will populate all the correct item specifics, eBay category, photos, and product descriptions for you saving you a lot of time and effort! I would add your own images though, as that will separate you from the competition.
Example of eBay's catalog:
11: List in the correct category
Choose the category based on product and buyer behavior. If you list in the wrong category, your listing will be brought down in search. Listing in the incorrect category could also give you problems when it comes to eBay global shipping as some items are not allowed to be shipped to other countries. Here's a list of categories and items that global shipping doesn't support.
For example, if you are selling a case for a mobile phone, the correct category will be All > Cell Phones & Accessories > Cases, Covers & Skins:
If you're selling men's jeans, they would go under All > Clothing, Shoes & Accessories > Men's Clothing > Jeans:
12: Fill in all of your item specifics
What are item specifics? Item specifics are the features or specs of your products. They also act as a filter when a buyer is shopping, so they can easily find what they want to purchase. For example, if you're selling a mobile phone case, you'll want to indicate what material it's made out of, the color, what model it fits, the part number, the brand, and more.
Item specifics displayed on the listing page:
Make sure all of your item specifics are filled in and that they are relevant to your product. Also add in your own "custom item specifics" to help educate your buyer even more about your product. If your item specifics are not filled in, your item will not show up in the search results. This is especially important in mobile, since most buyers on a mobile phone will use item specifics to drill down into listings.
For standard item specifics (non-custom ones), you should only use item specifics that already exist in eBay's catalog. If your listing software doesn't populate the item specifics for you, eBay's Item Specifics Lookup Tool will get the exact item specifics you can use from eBay's catalog. Make sure you enter the values exactly as they are spelled.
13: Answer eBay messages within 24 hours or less
eBay says that you will get an automatic five stars for communication for a sale if:
- You specify handling time of one business day and upload tracking information within one business day.
- There are no buyer- or seller-initiated communications in eBay Messages, and there are no pending eBay Money Back Guarantee or PayPal Buyer Protection cases.
- There are no requests for contact information between you and the buyer.
The faster you respond to a potential customer on eBay the more likely they will buy from you. It will also help with your detailed seller ratings. This will help increase your buyer engagement on the listing once they buy the product and will give you a boost in search.
14: Price your item to be the lowest for every new listing
When you are able, pricing your item low in the beginning will get you more sales since you're the cheapest on eBay. Once you build up your sales history, you can increase your price as long as it's within the market rate for your category. Cassini likes conversion and having the best price on eBay will help convert buyers.
15: Use a mobile responsive and branded listing template
Hire a professional to design a mobile responsive eBay template to help build your brand. A good eBay template will help increase conversion rates and increase your brand awareness online.
Make sure that your eBay template is mobile-friendly and that the person making the template has the description above the fold, i.e. that the HTML coding is not preventing your descriptions from showing up first. Some templates aren't coded correctly and could affect your eBay rankings.
16: Optimize your listing for conversion
Most sellers don't take the time to write good copy for their listings. If you write good sales copy and showcase why you're different, you will have an advantage over your competitors. What does a good listing look like?
A good listing will have the following:
- Good sales copy: Buyers like buying from sellers who know what they're talking about. Showcase that you know your products and tell them about your business and why they should buy from you. Write a good product description and format your item specs in bullet points. Make it easy for your buyers to scan and read quickly.
- Policies: Showcase how easy it is to return an item. If you provide tech support for your products, tell buyers about it. Make a nice banner or image showing this. Use your customer service to appeal to the buyer and close the deal.
- Extras: Do you offer extra services that the competition doesn't? If yes, then tell your buyers about it and make it so they can see it. Using images or banners is the best way to do this.
Example of a listing that showcases more than just a product description:
17: List using variations
If available in your category, list products using variations. Variations allow different products to be purchase from one listing, and also combine the number of views, watchers, clicks and sales – which Cassini loves.
18: Create combo items for maximum search exposure
This strategy creates more listings for your store without violating duplicate listing policies. Creating combo items gives you more visibility in search with different types of products as you can put multiple keywords within the title.
For example, if you're selling jeans and t-shirts, you can create a package deal to buy them together. So, instead of having one listing for a t-shirt and one listing for jeans, you'll have a total of three listings. I would combo every item that makes sense and a buyer would purchase.
There's three types of bundling strategies:
- Creating more value for the buyer. For example, if you're selling a $500 smartphone and you decide to throw in some accessories like a $4 screen protector, $3 charger, $3 case and $10 memory card. Accessories like these sell for low margins if you're selling them individually, but if you sell them with a $500 smart phone you can sell the bundle for a lot more. Why? Because a buyer looking for a new phone will want all those accessories and will most likely pay more to avoid having to buy them separately. Time is money!
- Discount bundle. You can combine products which have a high list price (MSRP/RRP etc) and show the buyer that by purchasing them as a bundle they'll save a bunch of money.
- Wholesale lot. You can create a wholesale lot of different products for resale. This is a great method if you want to move product fast. Don't bother doing a wholesale lot if another seller can't make money off it. Customers that look for these type of deals usually resell the items individually for more money. One man's trash is another man's treasure.
Xbox System bundled with three games. 5,172 sold:
The best way to increase conversion rate is to communicate to the buyer the following:
- They'll save money. You can do this by listing each product's original price and how much they'll save by purchasing the bundle compared to buying them individually. This can be done in the product description.
- Beautiful main image. Create a main image that showcases all of the products included in the bundle.
- What they're getting. Include a detailed description for each product and what's included in the total package.
In The Dynamic Effects of Bundling as a Product Strategy, researchers Vineet Kumar and Timothy Derdenger found that:
Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the consumer is given the option of buying the same products separately.
However, when a bundle was the consumer's only option—a "pure bundling" scenario—Nintendo would fare much worse, when compared with both offers that lacked any bundle as well as those with the mixed bundling option. Revenues decreased by over 20 percent compared with the mixed bundling scenario; the total hardware units sold declined by millions of units; and software units fell by over 10 million as well.
19: Use plenty of high-resolution photos
Create high-resolution photos that are a minimum of 1600 pixels on the longest side (height or width). This will give you the zoom effect you see on some eBay listings.
According to Neil Patel, great photos are known to increase conversion rates.
You also want to add as many pictures as possible, because buyers love images. Since buyers can't touch or feel the product, images are the next best thing.
Take as many angles and close ups of your product as possible. The maximum amount of photos allowed per listing is 12, so use them.
Example of using multiple images on eBay, by Tech Armor:
Example of using images to showcase product features:
20: Qualify for Google Shopping
For your eBay listings to show up in Google Shopping, your listing needs to meet the minimum requirements and this varies per category. The bare minimum you need to have is brand, model and a product identifier (e.g. UPC, ISBN or EAN). You'll also need color, size, gender and Manufacturer Part Number (MPN) if applicable to your category.
Then check that your listings are showing up in Google Shopping, and that your template is coded correctly so the description shows up rather than general text about your store. Below is an example of a listing with a badly coded template.
21: Use subtitles on your best selling products
Use subtitles on your best selling eBay items to promote free delivery, free support or anything else that can help convert your customer into a sale. Having a subtitle makes your listing stand out from the buyer's perspective. Good copy helps sell the product.
This is an example of wasting subtitle real estate. The seller is letting the consumer know that he's a top seller and that the listing comes with free shipping. But this is already showcased with the Top-rated seller icon, and free shipping is shown under the Buy It Now text.
To make the best use of subtitles, showcase why a buyer should buy from you. What makes you different as a seller? Is your product different from the others on the market? Do you offer a better service? Do you have freebies?
A better subtitle would have been:
== 100% Authentic Guaranteed! ~ 1 year Warranty ~ Same Day Shipping! ==
Here are some examples of listings with great subtitles.
Subtitle below: ==| 100% GUARANTEED! ~ FREE/FAST Ship! ~ SAVE NOW!! |==
This tells the consumer they're getting a reliable product and fast shipping.
Subtitle below: Weekend Sale With Zagg Glass Cleaner + Surprise Gift 🙂
This tells the consumer they're getting a useful freebie (the glass cleaner) as well as a little surprise included in the package.
Subtitle below: Message Us For Free Preloaded Windows 10 Upgrade!
This one is a call-to-action to contact the seller about a free upgrade.
Putting it all together
Cassini is all about the value you can offer to your buyers. The goal is to show relevant listings ranked according to their criteria, which we can assume include the number of sales, price, quantity sold per hour, number of views, number of watchers, number of clicks and your seller rating.
To prove this theory, I did a search for the keyword "iPhone 5s" then selected the following criteria:
- Storage Capacity: 16GB
- Condition: New
- Lock Status: Factory Unlocked
- Category: Cell Phones & Smart Phones
- Sort by: Best Match
I then picked the top four listings to gather data on.
I then went into each listing to pull the data points below, and figure out why they rank in those positions.
- Price: The selling price of the item
- On Sale: If the item is on sale through markdown manager
- Top Rated Plus: Does the seller have Top Rated Plus status?
- Seller Rating: The seller's current rating after all feedback and DSRs have been accounted for.
- Watchers: The number of watchers each listing has
- Sold: The number of items sold since the listing was created
- Sold per Hour: The number of items sold per hour
- Qty Left: The number of items left before it sells out
- % Sold: The percentage of inventory already sold
- Views per hour: How many people are viewing the listing per hour
- Views per day: The number of people viewing the listing per day
By looking at the data above, we can come to the conclusion that seller ratings and the number of items sold play the biggest factor in ranking on Cassini. If you notice seller #3 has a higher price compared to seller #4 and ranks higher. Why? Because seller #3 has a higher seller rating at 99.1% compared to seller #4 with only 98.8% feedback.
What about seller #1? Why is he ranking first? Seller #2 has a slightly better price compared to seller #1, the same feedback rating as #1 at 99.9% and the same # of views, but #1 has more listings that are converting and a lot more watchers!
Since seller #1 has more sales he's ranking #1 in search. But why do you think #1 is converting better? I went into the actual listing of #1 and found this:
The seller is offering a 100% money-back guarantee and the other sellers are not. By offering a guarantee, this seller is able to sell one hundred times more than his next competitor!
To be successful on eBay, you need to know your buyers, maintain your DSRs, and create listings that convert. Once you rank well, or ideally first, you'll be pulling in the big bucks.
This post was by Carlo Silva, founder of ecommerce outsourcing company 2nd Office. Carlo has 16 years of experience selling on eBay and is a former eBay Titanium Power Seller.
This post was first published in January 2015.
Share this article
Getting Seen on eBay: 21 Tips for Cracking the Cassini Search Engine


text:
Liberty senior Emilie Kaufman was named CCSA Swimmer of the Week.
Following a successful performance at the Virginia Tech Swimming Challenge, Liberty senior Emilie Kaufman has been named the CCSA Women's Swimmer of the Week. Kaufman, a Kirkland, Wash., native, collects her fourth career Swimmer of the Week honor. She received the award three times last season, her first year at Liberty after transferring from Rutgers. Kaufman won the 50 breaststroke, swimming 28.49 to defeat the closest competitor by 0.79 seconds. She then placed second in the 200 breaststroke in a time of 2:17.41. Her 200 breaststroke time placed her seventh in the nation, through last weekend's action. She concluded the meet with a third-place showing in the 50 fly, finishing in 25.26 seconds. The senior swam the second leg on Liberty's 200 medley relay in 28.16, helping the Lady Flames claim victory over both Virginia Tech and North Carolina in 1:42.95. Liberty's time ranks 10th nationally for the 200 medley relay. Kaufman also completed the second leg of the 400 medley relay, in 1:01.64, as Liberty took fourth while swimming 3:46.59. Following a week off from competition, the Lady Flames will travel to East Lansing, Mich., for a tri-meet hosted by Michigan State on Oct. 25. Liberty will face a pair of Big Ten opponents, in the host Spartans and Illinois.
Like Us on Facebook
Follow Us on Twitter
Follow Us on Instagram

subset: commoncrawl


text:
The 101st Tour de France just completed it's 8th Stage with a jam packed series of races in the upper regions of the French countryside known as the "Hell of the North." Rain soaked roads, cobblestones and a few crashes have added to the drama as the sprinters battle it out and the fresh blood of the teams try for stage victories. There have been a few causalities along the way including top sprinter Mark Cavendish (Team OPQS) and last years winner British Rider Chris Froome (Team Sky) both abandoning due to injuries.
While that other world sporting event is coming to a close
Le Tour is just heating up with the general classification of riders set to take off and battle it out for the yellow jersey and eventually the overall tour win.
Le Tour has a tradition of starting the race outside of France with outside cities bidding to host the event. This year race organizes picked England for the first three stages, starting in Yorkshire and ending in London. The reasoning was the recent success of British riders and to be able to compete with the viewers of the World Cup, knowing the UK would draw huge numbers of fans…and they were right,
Here is a video from the Grand Depart (first stage 7/5/14) highlighting the start.
(Due to embedding restrictions-view it here.
Of course real Yorkshire folk say the best way to ride the tour is to trade in those fancy clipless pedals, for clogs:
Following along with a sporting event of this magnitude can be daunting and also a bit boring, I mean not everyone has time to watch hundreds miles of live race coverage or wants to.
For a couple of years now I found it really fascinating to follow along the race using the social media, twitter. It's an amazing way of combining news articles and sports updates with personal accounts of riders, fans and just about anyone else following along. It's this great mash-up of information that adds all kinds of dimensions to the scope of an event like this.
For those interested in playing along, the official twitter feed for the Tour is @letour. I use the hastag #TDF and constantly type that into my search.
You can also make your own lists of individual twitter accounts you want to follow and go directly to those list. I made my own Tour de France and added in as many of the teams and riders that I could find.
I've included a cheat sheet of all of the 22 teams and 198 riders along with general managers. There is also some basic information about each team along with some fun facts.
July 5th-27th
22 teams
9 riders per team for 198 participants
Tour Director: Thierry Gouvenou
ITV cycling @itvcycling
Reporter: Chris Boardman @Chris_Boardman
Road CC: @Roadcc
Podium Insight: @podiuminsight


text:
Simpson Traffic Tickets Lawyers
Lafayette, LA 70501
Mississippi College School of Law
Suite 402
Lake Charles, LA 70601
Paul M. Hebert Law Center, Louisiana State University
Lake Charles, LA 70601
Ste. 16
Lafayette, LA 70501
Marietta, GA 30060
Traffic Tickets, Criminal, DWI and Domestic Violence
Atlanta's John Marshall Law School
Suite 310
New Orleans, LA 70113
Loyola University New Orleans
Mr. Bloom primarily focuses his practice on personal injury law cases, including car accidents, rideshare accidents, dog bites, premises liability, wrongful death and more.
He is a member of the American Bar Association, State of Louisiana Bar Association, Eastern District of Louisiana Federal Bar Association, Fifth...
New Orleans, LA 70163
Southern University Law Center
I have served as a college professor and taught in the paralegal programs, and criminal justice. I am comfortable in the small towns and in the big cities. Nothing satisfies me more...
New Orleans, LA 70118
Tulane University School of Law
Slidell, LA 70458
Wake Forest University School of Law
Baton Rouge, LA 70810
Paul M. Hebert Law Center, Louisiana State University and Paul M. Hebert Law Center, Louisiana State University
Baton Rouge, LA 70810
Southern University Law Center and Louisiana State University
Kenner, LA 70065
New Orleans, LA 70183
University of Louisiana - Lafayette and Loyola University New Orleans
Gretna, LA 70053
Loyola University New Orleans
He is a Life Member of NACDL, which he joined in 1986. He currently serves as Vice Chair of the Public Defense Committee. Mr. Toale is a member of NACDL's Budget and Death Penalty Committees. In addition to his contributions to NACDL, Mr. Toale is a Lifetime Member of NACDL's affiliate, the Louisiana Association of Criminal Defense...
Metairie, LA 70002
Loyola University New Orleans
Marlin Gusman, Jr. completed In-Service Training in South Africa with DaimlerChrysler Financials Services. Marlin earned his Juris Doctorate and a Certificate in Taxation from Loyola University New Orleans.
Marlin Gusman, Jr. is married to Varsha with whom he has two children: Priscilla and Marlin III.
Kenner, LA 70064
Loyola University New Orleans College of Law
Baton Rouge, LA 70810
Paul M. Hebert Law Center, Louisiana State University
Suite C
Baton Rouge, LA 70808
Baton Rouge, LA 70802
Paul M. Hebert Law Center, Louisiana State University
Specializing in criminal matters. I am a criminal defense attorney based in Baton Rouge, Louisiana and handle cases all over the state. Call today for a free consultation. It's never too late to call Nate!
Madisonville, LA 70447
Covington, LA 70433
Loyola University New Orleans College of Law
Ste 489
New Orleans, LA 70125
Loyola University New Orleans
New Orleans, LA 70130
Tulane University School of Law
Cynthia is a member of the Criminal Justice Act Panel in the Eastern District of Louisiana and serves on the board of the Louisiana Association of Criminal Defense Lawyers. She has presented at CLEs regarding the...
Gretna, LA 70053
Louisiana State University - Baton Rouge
Metairie, LA 70002
Related Practice Areas
Need a lawyer?
The Justia Lawyer Directory is a listing of lawyers, legal aid organizations, and pro bono legal service organizations. Whether you were injured, are accused of a crime, or are merely engaging in everyday affairs that affect your legal rights or property, an attorney can help you resolve problems or prevent new ones from arising.
Here are just a few situations where you might want to seek the advice of an attorney:
- You were injured in a car or truck accident
- You have been arrested and charged with a crime, such as DUI or shoplifting
- You are considering separating from your spouse
- You have been subjected to harassment or other discrimination at work
Use Justia to research and compare Simpson attorneys so that you can make an informed decision when you hire your counsel.
It is important to research an attorney before hiring him or her. Be sure to evaluate an attorney's experience (types of cases handled, prior results obtained, etc.). Although prior results are not indicative of the likelihood of success in your case, they can help you make an informed decision.
Also worth serious consideration is the attorney's location, particularly if you will be traveling to visit him or her for consultations.
Finally, research an attorney to see whether he or she has ever been subject to discipline. Although disciplinary actions do not necessarily impact the attorney's competence to handle your case, they may affect your decision whether to hire.
Researching Attorney Discipline
There are no recently viewed profiles.
There are no saved profiles.
There are no profiles to compare.


text:
Featured News - Current News - Archived News - News Categories
Working Knowledge completes national HSIA (High Speed Internet Access) upgrade rollout for Hilton branded hotels. This included upgrades and installations at 28 hotels in NY, FL, CT, NJ, MA, RI & OH.
Emerson (Buffalo, NY)
Working Knowledge begins work at a huge CAT6A project for the new Emerson School of Hospitality.
Buffalo Public Schools (Buffalo, NY)
Working Knowledge awarded a three year contract to upgrade, repair and replace all cabling thoughout the entire BPS network. This is Working Knowledge's second time being awarded this contract.
National Fuel (Amherst, NY)
Working Knowledge awarded contract to reconfigure, replace and certify new and existing structured cabling infrastructure at National Fuel's corporate headquarters
Niagara County (Lockport, NY)
Working Knowledge awarded an IDIQ contract with Niagara County to install structured cabling at all Niagara County Buildings through out Western New York
Union Concrete (West Seneca, NY)
Working Knowledge awarded a contract to install all telecommunication (voice and data) cabling (copper and fiber) for brand new facility
Resurgence Brewing (Buffalo, NY)
Working Knowledge continues work on a full telecommunication cabling installation project inclusive of all voice, data and wifi cabling and associated technologies at the new Resurgence Brewing facility on Chicago St.
500 Pearl St (Buffalo, NY)
Full structured cabling package including all copper and fiber optic cabling for the Aloft Hotel, residential units, commercial tenants, parking systems, audio/video systems, wireless distribution (wifi), etc.
The Park School (Amherst, NY)
All low voltage cabling for voice services, data networking, OSP backbone connectivity, smart boards and other teachining technologies, security, cctv and access control.
Home2 Suites (Tech Ave., Orlando, FL)
Entire cabling and conduit installation package for new five story hotel including all voice, data, CCTV and CATV cabling in accordance with all Hilton standards.
Home2 Suites (American Way, Orlando, FL)
Entire cabling and low voltage installation package for new five story hotel including all voice, data, CCTV and CATV cabling in accordance with all Hilton standards.
Ally Commercial Finance (Getzville, NY)
Full structured cabling package including CAT6, CAT6A, COAX, single-mode fiber, multi-pair copper cabling for all voice (voip), data (networking), CATV and trunking services.
Calspan (Cheektowaga, NY)
Full structured cabling package.
Residence Inn (Buffalo, NY)
Full cable plant installation including all guest room cabling (voice, ethernet, wifi, catv) and hotel administartuon cabling (voice, data, wifi, CATV, CCTV, audio/video, way-finding, cell booster (SureCall), etc)
Starbucks (Buffalo, NY)
Installation of all cabling for POS, WiFi, distibuted audio, telephone and networking services.
Fairfield Inn (Amherst, NY)
Full structured cabling package for the entire hotel - all guest rooms, administration, front of house, public spaces, etc.
Niagara Falls Airbase (Niagara Falls, NY)
Installation of entire cable plant for two new hangers necessary to support the continued operations of the KC-135 Fuel Cell Hanger. This includes all demolishion work, installation of all copper and fiber opric cabling for voice, data, wifi, RF and audio/video services.
DHS/ICE @ 250 Delaware (Buffalo, NY)
Two years of cabling including miles of CAT6, CAT6A, multi-mode fiber, single-mode fiber, multi-pair copper, coax, etc to support all voice and data technologies, parking systems, wifi distibution, security, access control, cctv, data center build-out, etc.
STEM ECC (Amherst, NY)
Assist with Installation of CAT6A throughout new build.
Marriott Hotel (Amherst, NY)
Installation of supplemetal cabling throughout the entire property necessary for upgarde of entire wifi infrastruture including all horizontal copper cabling, multi-mode fiber optic backbones, IDF and MDF build-out, etc


text:
strategy and tactics
strategy and tactics, in warfare, related terms referring, respectively, to large-scale and small-scale planning to achieve military success. Strategy may be defined as the general scheme of the conduct of a war, tactics as the planning of means to achieve strategic objectives. Not all theorists of war make this a primary distinction. In the Chinese and Japanese traditions processes and paradoxes are emphasized more than categories (see Sun Tzu). Karl von Clausewitz, the Prussian military theorist, who was influenced by Niccolo Machiavelli, described strategy as the planning of a whole campaign and tactics as the planning of a single battle. In Clausewitz's theory all military strategy is part of the larger political pattern, and all the nation's resources are to be subordinated to the task of attaining the political objective of the war; to this concerted effort he gave the name
grand strategy.Antoine H. Jomini, an influential Swiss military theorist and general, regarded strategy as the art of moving forces to the field of battle and tactics as the conduct of forces in battle. Another school views strategy as a means of bringing the enemy to battle and tactics as the means of defeating him in battle. Some theorists focus on clear sets of general principles; some wrote books on principles, formations and maneuvers; and still others dwell on the importance of spirit or other intangibles.
Sections in this article:
The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved.
See more Encyclopedia articles on: Military Affairs (nonnaval)


text:
Tulancingo is located in a semidesert valley in central México. The view is beautiful and green with big cactus trees standing on the horizon.
The area of Tulancingo holds great history from the ancient Toltec and Otomi cultures. Although the inhabitants are mostly dedicated to farming and agriculture, a few other industries are also in the community. Their major products are dairy, meat, maize, barley and vegetables.
Tulancingo is the community where Proyecto Hormiga has worked with the support of Compassion México for more than 10 years now. They serve nearly 170 children from the community and have raised many children in their classrooms.
Most of the children here come from families with single moms or with parents who work either on the farm, as masons or in the nearby fields. The salaries are too small and the money earned to support the families is not enough.
The Compassion program has been a real blessing in the lives of these children; for most of them it means the opportunity to study beyond elementary school.
In the last year the student center graduated 15 teenagers in two different ceremonies where all families, children and staff recognized the success of these youngsters who have been considered "the pride of the program."
We interviewed and visited some of them in their new activities. Most are studying for a high school education with a vocational orientation to graduate with a technician degree in the different areas of study they have chosen. Some others are in high school or even at the state university.
Help Families Affected BY COVID-19
Families in poverty have no safety net in times of crisis. Help provide food, medical care and support during this pandemic.
These youngsters prove the Compassion development model through sponsorship and the church works here!
Zeydi is one of the most outstanding graduates from the program. She is 18 years old and got into the technological institute from Pachuca, the capital city of the state of Hidalgo. The school she chose is one of the best in the state. Many students apply there but only a fraction get selected.
Zeydi is studying civil engineering. She has already faced challenges with her teachers and professors who do not follow the values she has learned, and she is committed to her studies.
She dreams about building great bridges, tunnels and other great construction projects for the city, state or even for the country, but she knows it will not be easy for her. She is very much interested in physics and mechanics.
Zeydi had to move to a rented place she shares with her cousin and a friend to be able to attend school. The school is actually far from her home and she needed to relocate.
Maria, best known as Lupita, is 17 and is already in her second year of high school in nursing studies. She always dreamed of being a nurse.
She dreams about getting a good job in obstetrics helping mothers deliver or taking care of newborns because she thinks babies are the most wonderful creations.
Her favorite class has been studying all about pregnancy because she is fascinated by it.
"I love seeing babies and learning about their growth in the womb," she says.
Lupita lives with three older siblings, two sisters and a male brother who works as a mason, and her mother who was left single some years ago.
Keny is 18 and is not in school but is saving all she can to get into school next year. She and her mother were abandoned by her father when she was a little girl. Now they sell homemade tamales to live on and to start saving for her future education.
She would like to become a physical education teacher because she once had severe health problems that were overcome with lots of exercise and by keeping a strict diet. Then she decided to do something to share what she now knows to help others.
Denisse is currently 17 and in high school. She likes to practice tae kwon do and she likes science. She enjoys biology, math and chemistry classes the best, and dreams about opening a cosmetology shop.
When not at school, Denisse can be found practicing tae kwon do or at the Internet café talking online with friends.
She lives with her mom and dad and has an older brother who had to leave the family to find a better life opportunity.
Omar is 17 years old now and works with his older brother as a mason. He wants to study electricity to get a better job. School starts next December.
As a younger student in junior high, he always enjoyed the electricity workshop, and ever since he decided that was going to be his path.
Omar lives with his family — his father, mother and two other siblings — an older brother and a younger sister who attends the student center.
he used to think about not attending school any further than elementary school, but his teachers and leaders at the student center challenged him to finish high school, and he did.
"If it wasn't for them I wouldn't be the same I am now. I know for sure I would have dropped school."
Jorge is 18 and very happy because he just got his registration for college to study a career in administration and entrepreneurship. He wants to start a small business. His favorite class is math, and he also likes to play sports, especially football.
He lives with his parents and six siblings. His father is a mason and his mother runs the home.
"If it wasn't for the student center program I could not get to be what I am or what I aspire to be," he says.
Once, in high school, he was about to quit because he did not have enough money to pay for his studies. The student center provided the resources to cover his education fees.
Before attending the student center, Jorge used to spend entire days on video games. He only needed two pesos to start his game and would not end it until the shop closed.
"Many times I had to sneak home at night, I did not go to school or eat because I spent all many days there," he say. "But the pastor would make me come to church and would make me come to the program. But now I graduated and I am proud of it."
Esmeralda is 19 and starting her university studies in agro-industrial engineering. She is studying at the state university and dreams about starting a dairy business to sell yogurt and cheese internationally.
From school she specially enjoys chemistry because she likes the formulas and the reactions the elements make together. Besides school, she likes to read, listen to music and get together with all her friends.
Enedina is a 17-year-old girl who aspires to become a nurse. She is studying in her third semester, and although she still has a long way to go in terms of her studies, she has found the support of an older cousin who is already a nurse and has committed herself to helping her complete her studies.
Her dream is to become a forensic investigator nurse, and she loves the computer classes. Her siblings are all older than her, and her mother is currently working as a cook at a small restaurant.
Elizabeth is a 17-year-old who studies at the vocational high school. She just started a couple of weeks ago, but she dreams of becoming a professional nurse just as her former sponsor from Canada is.
Elizabeth dreams of working at the pediatric hospital in Tulancingo, which treats children from all the surrounding communities.
During the time she was registered at the student center, she was very happy to hear about the work her sponsor did as a nurse and that inspired her to pursue this career.
She got into a high school that offers vocational training on nursing, and although she has to travel 40 minutes by public transportation every afternoon to school, she won't waste this opportunity.
Her father works as a mason and is highly committed to work hard and make enough for her to go to school and to pay for her school materials.
As a hobby, she enjoys playing with her younger brother and caring for him. She is part of the youth group at church and enjoys talking to her friends. Her favorite class is reading.


text:
How To Fake Great Legs
How to Fake Shorts-Ready Legs in 5 Minutes
At last it is warm enough to wear shorts, but before you slip into too-short cutoffs, take a good look at yourself in the mirror. After months of grizzly-like hibernation, your legs will likely require some extra attention. Luckily, even if you don't have time for the full workup — exfoliation, intense moisturizing, and thorough shaving — there are plenty of easy ways to look good in those Daisy Dukes. Get everything you need to fake it till you make it after the jump.
- Shave. If you have no time to get out the door, just shave. Your legs will look softer sans hair, and the razor will exfoliate a little, so the skin won't be as dull.
- Get oily. The quickest save for scaly legs is a shave followed by a generous slather of whatever oil you've got on hand, the thicker the better. Oil reflects light, so your legs appear smoother. Plus, ashy skin magically vanishes (at least for a little while), and even the most sallow legs look a little healthier.
- Glitz it up. Got some fine loose shimmer? This is the time to use it. With a light hand, dust down the front of your shin bones, the sides of your calves, the backs of your legs, and on top of your knee caps. Blend. The shimmer diffuses light, making your skin look more translucent and disguising discoloration. Strategically placed shimmer can also give the optical illusion of longer gams.
- Bronze it. When your legs are approximately the same shade as raw meringue, don't be too proud to pull that bronzer out of the drawer. Pale is beautiful, but we all know that alabaster and jaundiced-looking are two very different things. Bronzer is a friend to deeper skin tones, too, because it highlights and gives a warm glow to grayed-out areas. Plus, if the gym isn't in your regular routine (ahem), bronzer can make your stems seem more defined. Save the StairMaster for tomorrow.


text:
The actual Celine label replica handbags uk is a leader associated with design since 1945. It had been developed by Mrs. Madame Cline Vipiana that started this like a children's footwear shop.These days, The home associated with Celine is among the greatest gamers within the style business. The very first assortment of purses had been launched within 1963 as well as had been a significant strike.
These types of incredible purses tend to be seen as a flexibility, fashionable as well as magnificent France style.Every thing tend to be reduce along with higher treatment degree being a lot more than fundamental. These types of purses really are standing images with regarding to contemporary as well as advanced ladies worldwide.The actual excitement associated with magnificent supplies! Each one is valuable, uncommon small entertainment.
The actual Celine label is famous with regarding to femininity as well as style.The organization offers a variety of high-end magnificent styles which are extremely popular. All of the styles through the corporation make use of a classic French feeling however right now the newest designs mix this particular feeling having a contemporary strategy.These types of purses offers stormed the actual couture picture using its concentrate on severe design. These types of couture purses variety in dimensions, design as well as materials without having compromising functionalitymake each and every lady the couture fashionita.
replica handbags
cheap replica handbags
replica handbags uk
best replica handbags
replica handbags online
luxury replica handbags


text:
There is no RationalWiki without you. We are a small non-profit with no staff – we are hundreds of volunteers who document pseudoscience and crankery around the world every day. We will never allow ads because we must remain independent. We cannot rely on big donors with corresponding big agendas. We are not the largest website around, but we believe we play an important role in defending truth and objectivity.
If everyone who saw this today donated $5, we would meet our goal for 2021.
| Fighting pseudoscience isn't free.
We are 100% user-supported! Help and donate $5, $20 or whatever you can today with !
Category:Magic-related stubs
From RationalWiki
Pages in category "Magic-related stubs"
This category contains only the following page.


text:
- What is Staging?
Staging is more than preparing the house for sale. Staging is the technique used by an accredited professional AFTER it's been cleaned, de-cluttered, painted, and minor repairs have been made. It's about dressing the house for sale. Staging is about merchandising your property. Curb appeal, traffic flow, lighting, furniture layout, creating the illusion of space and neutralizing are all addressed in order to make your home look universal. What is accomplished is that the buyer can connect with the home.
- Market Advantage
Home staging is a key marketing tool to help sell a home quickly and for its top value. Many surveys have been conducted to test the success of home staging. Many of these statistics have proven, quite powerfully, that there are many benefits to staging.
- A staged home shows better than the competing homes on the market
- Staged homes sell for more money than un-staged homes
- A staged home sells faster than an un-staged home
- The listing of a staged home looks superior in print advertising, on the internet and in person
- Realtors recognize staged homes as the best properties to show their clients
Universal Concepts specializes in knowing what motivates potential buyers. We merchandise properties, transforming the home into a showpiece designed specifically to appeal to the greatest number of buyers. We analyze the demographics and target market of each individual listing to ensure we make the potential buyer connect with the home.
Request a Consultation with Jacqueline today!


text:
Come along with Angi as she takes you on the heroic adventures of both a hero (that will capture your heart) and heroine (who just gets more and more interesting throughout the book). They will let nothing stop them in proving what is right from wrong and finding love along the way. There is no way you will want to put this one down!" ~D. Steenberg, South Africa~
Thursday, December 20, 2018
Working Experience into a Story
Come along with Angi as she takes you on the heroic adventures of both a hero (that will capture your heart) and heroine (who just gets more and more interesting throughout the book). They will let nothing stop them in proving what is right from wrong and finding love along the way. There is no way you will want to put this one down!" ~D. Steenberg, South Africa~
26 comments:
I love when facts are written in. I have researched things to see if true and have did mini vacations to places from books. Also I love useless trivia and facts.ReplyDeleteReplies
I love mini-vacays, too!Delete
Local facts about places I know well are interesting to me especially if they are fascinating.ReplyDeleteReplies
I love to read historicals that get everything right.Delete
Local facts in a book are do interesting and it makes you feel like you are there. This book sounds awesome! I love your Black Lab Puppy, I have a Grand Pup just like it named Harley...Happy Holidays to you and yours! Would love to winReplyDeleteReplies
Black labs are the best !!Delete
Love the name Harley. My grandpups are Moose and Captain (after the first Avenger).
I love to learn facts from book I'm reading. I often got intrigued of stuff found in books and google it to find more interesting facts. Sometimes I also hope that my favorite author would write stories located somewhere nearby so I could connect more with the story. ;-)ReplyDeleteReplies
ME TOO !!Delete
I love real small towns in Texas and try to write about them as often as possible.
- Colleen C.December 20, 2018 at 11:31 AM
I find local facts interesting... can add to a story... Dallas is a cutie!ReplyDeleteReplies
I loved Dallas sooo much and still miss her. She was a handicapped dog (blind in one eye and had seizures) but completely fearless. She's actually featured in my story The Marine's Last Defense.Delete
I love local facts, it makes the story that much more believable.ReplyDeleteReplies
Awesome. I try to make all my stories factually correct.Delete
A balloon festival just lends itself to a story.ReplyDelete
Looking forward to reading the first kiss too.Replies
It does, right?
- AnonymousDecember 20, 2018 at 11:05 PM
I, too, am not a fan of heights. However, oddly enough I do not have a problem going up in a hot air balloon. When we lived in Colorado Springs 30+ years ago, we took our girls down to the early morning launch. We were out on the field "helping" the balloons inflate is. The noise, the glow, the colors, the sound of people excited about going up all blend to make for a magical experience. We have since attended a few other launches and helped a couple crews land when we have seen them heading for a field. I have gone up in a tethered ballon but have not yet gone for a full ride.ReplyDelete
I appreciate it when authors Include local details. I have been through areas where books have been set. It adds so much when I can read a book and know exactly where someone is standing, where they are, and what they see. The "feel" of the book is more authentic even if I have no first hand knowledge of the setting.Replies
- AnonymousDecember 20, 2018 at 11:09 PM
Sorry, I got a phone call just as I was adding my name to the above post and forgot to do it.Delete
Patricia Barraclough I am having trouble signing in to my google account.
No worries, Patricia!Delete
If you haven't read .38 CALIBER COVER-UP,,, I think you will really relate to Erren. And I totally agree about the "feel". I love going somewhere and writing about it.
Yes, I do read about "local" stuffs -- although "local" means international to me since I live at other part of the worldReplyDelete
i do like all the local things it just brings the story closer to you! Peggy ClaytonReplyDelete
Absolutely! It makes it more real! And what a great excerpt!ReplyDeleteReplies
Thank you! Erren's one of my favorites!!Delete


text:
Name : Bareeze Boulevard Mall Store (Contact Details)
Location : Boulevard Mall, Hyderabad, Pakistan
Category : Brand, Lifestyle, Clothing, Collection, Unstitched Fabric
Bareeze Store Address: Shop # 4 First Floor Plot No 13-14 Boulevard Mall Auto Bhan Road
Bareeze Store Phone Numbers: 022-3413040
Email IDs: email@example.com
Fax Number: n/a
Whatsapp Number: n/a
Official Website : www.bareeze.com
Twitter Handle : twitter.com/BareezeOfficial
Facebook Fan Page : facebook.com/bareeze
YouTube Channel : n/a
Google Plus : n/a
LinkedIn Profile: n/a
Instagram Handle : instagram.com/bareezeofficial
Head Office: Pakistan
About: Bareeze is a popular Pakistani fashion retailer. It was founded in 1985 and headquartered in Lahore, Pakistan. It has some other brands named as Chinyere, Kayseria, Leisure Club and Minnie Minors for children. Chinyere, Kayseria, Leisure Club and Minnie Minors for children. It provides pants, winter collection and other products also. In Pakistan, they are operating several stores where all these products are available.


text:
Simple, Satisfying Soup for Supper
(Family Features) A hearty, flavorful bowl of soup on a chilly night is hard to beat. But if the thought of preparing soup from scratch makes you think "nice idea, but too time consuming," it's time to rethink soup making.
Minimum prep and maximum flavor is what you get with Southwestern Bean and Pasta Soup. It goes together quickly, using both fresh and prepared ingredients. The beans and southwestern seasonings from READ Southwestern Bean Salad jumpstart this soup - both in flavor and sustenance. Sauteed fresh vegetables add extra color and nutrition. The pasta cooks along with the other ingredients to save yet another step. Make it vegetarian or add ground beef or poultry - either way, it's delicious.
Serve this versatile soup meal to the family, or double the recipe and invite the neighbors over for a simple supper that's on the table in under an hour. Offer toppings such as avocado, sour cream and cilantro to dress it up for company.
Additional tasty, timesaving recipes can be found at readsalads.com.
Recipe: Southwestern Bean and Pasta Soup
- 2 cans (15 ounces each) READ Southwestern Bean Salad, divided
- 1 tablespoon olive or canola oil
- 3/4 cup chopped bell pepper
- 1/2 cup sliced green onions
- 1 small jalapeno, seeded and finely chopped
- 1 large clove garlic, minced
- 1 can (14.5 ounces) no-salt-added diced tomatoes
- 1 carton (32 ounces) low sodium, reduced-fat vegetable or chicken broth, divided
- 1 cup water
- 1/2 cup ditalini pasta, uncooked
Optional toppings:
- sour cream
- plain yogurt
- chopped cilantro
- avocado
- tomatoes
- Place contents of one can bean salad in blender or food processor. Process until partially pureed, with small chunks remaining.
- In large soup pot or Dutch oven, heat oil over medium-high heat until hot. Add bell pepper and onions; cook and stir about 2 minutes to soften. Add jalapeno; cook and stir 1 minute. Add garlic; cook and stir 30 seconds.
- Stir in pureed bean salad; add second can of bean salad and tomatoes. Add 3 cups of broth and water. Bring to boil; reduce heat and simmer, uncovered, 15 minutes. Add pasta; cook 7-9 minutes, or until pasta is al dente. Add additional broth as desired for consistency. Serve with toppings, as desired.


text:
Food & Drink
12 fascinating Civil War sites
By Ann Shields, Travel + Leisure • Updated 4th September 2012
View Gallery
10 Pictures
No matter how compelling a Ken Burns documentary can be, nothing beats standing on a Civil War battlefield for bearing witness to those four bloody years. Millions of Americans seek out that kind of visceral connection at Civil War sites annually, and the next few years are the time to visit as special events commemorate the conflict's 150th anniversary.
For play-by-play commentary on the battlefield, you can hire a National Park Service-licensed guide at Gettysburg or Vicksburg to ride along for two-hour car tours. Parks also typically offer self-guided tours and orientation films and, on summer weekends, invite re-enactors to stage skirmishes, decked out with muskets and wool uniforms.
You don't need to be a history buff to get caught up by these vivid stories. So whether you're planning a road trip dedicated to the Civil War or just detouring on the way elsewhere, be warned: You may be in for a lifelong obsession.
Photos: Civil War reenactments in the South
Travel + Leisure: World's most amazing fountains
Gettysburg, Pennsylvania
Don't let those Abe Lincoln bobbleheads or other gift shop kitsch distract you from the meaning of those three historic days in July 1863. Focus on the battle, the turning point of a war that had up until then been the Confederates' to win.
After a quick orientation at the
Gettysburg National Military Park
Museum and Visitor Center, set out with an NPS-licensed battlefield guide for a two-hour drive around the park (book in advance, $65). Such a historian will make vivid sense of all the advances and retreats, the personalities and the mayhem. The park frequently hosts "living history" weekends, when volunteers, in full costume, re-create skirmishes -- check the NPS site for the
current calendar
Don't miss:
The 250-year-old
Fairfield Inn
, eight miles to the west of the battlefield, re-creates a three-course meal eaten here by Robert E. Lee during a pause in the Confederate retreat from Gettysburg.
Travel + Leisure: Europe's most-visited tourist attractions
Washington, D.C.
You won't find battlefields (unless Congress is in session), but Washington's vital role in the Civil War -- from the initial rupture of the Union to President Abraham Lincoln's assassination just five days after the surrender at Appomattox, Virginia -- still looms large.
First stop: the
Lincoln Memorial
, engraved with the texts of the Gettysburg Address and the 16th president's second inaugural speech. More than a mausoleum for Lincoln's ideals, the memorial continues to serve as a site for civil rights rallies.
Ford's Theatre
and Petersen House, sites of Lincoln's assassination and death, retain a more funereal hush.
A less-visited but emotionally charged monument honors the United States Colored Troops and stands across the street from the
African American Civil War Museum
, which chronicles the war from the perspective of the African-American soldiers, spies, nurses and families.
Don't miss:
Lincoln's Cottage at the Soldiers' Home
, where Lincoln and his family retreated each June through November. Though he commuted in to the Oval Office daily -- past encamped Union troops, field hospitals and cemeteries -- Lincoln felt most at home here, four miles from the White House.
Travel + Leisure: World's coolest staircases
Antietam, Maryland
"The slain lay in rows precisely as they had stood in their ranks a few moments before. It was never my fortune to witness a more bloody, dismal battlefield," wrote Major Gen. Joseph Hooker. In 12 hours, 23,000 soldiers were killed, wounded or missing in the
Battle of Antietam
, making that September day in 1862 the bloodiest in U.S. history.
Devastating casualties and the nighttime retreat of Lee's Army of Northern Virginia back across the Potomac spurred Lincoln to write the initial Emancipation Proclamation. Pick up a map for a self-guided driving tour of the battlefield and be sure to climb the observation tower for an overview of the 8.5-mile site.
Guides are available
(and recommended) for walking tours that trace individual skirmishes.
Don't miss:
Pry House
, a medical museum on the park grounds, merits a visit for its chilling look at battlefield medicine (when supplies ran low, field surgeons bound wounds with corn husks). And Clara Barton was here.
Harpers Ferry, West Virginia
In 1859, two years before the war, John Brown, the righteous, Bible-thumping, angry and awesome abolitionist, raided the federal arsenal in Harpers Ferry, attempting to rouse a slave rebellion and the conscience of the nation.
He failed to incite revolt, but arguably hastened the path to war.
Harpers Ferry
changed hands eight times, a sought-after prize for its strategic position at the convergence of the Potomac and the Shenandoah rivers (providing passage from the east to the Shenandoah Valley).
John Brown's Fort, which was a firehouse occupied by Brown's raiders, was the scene of several skirmishes, including a three-pronged siege by Stonewall Jackson that captured more than 12,000 Union soldiers garrisoned here -- immediately preceding the Battle of Antietam, up the road in Sharpsburg.
Don't miss:
The extraordinary natural beauty. Hike the two-mile Cliff Trail loop from the Visitor's Center up past Jefferson Rock. In warm weather,
float downstream in an inner tube
for a cool perspective.
Richmond, Virginia
Richmond's rich and accessible Civil War history surpasses that of any other city. While the Southern white history of the Civil War has always been well-preserved in the heroic statues along Monument Avenue and in institutions like the White House and
Museum of the Confederacy
, the city has recently taken pains to better document the African-American experience, most significantly with the
Slave Trail
The walking tour includes the sites of slave markets, the notorious Lumpkin's Slave Jail (called the Devil's Half-Acre for its brutal treatment of inmates), the still-active farmers' market at Shockoe Bottom and streets where a visiting Lincoln was met by hundreds of cheering freed slaves.
Stop at the
American Civil War Center
in the former Tredegar Iron Works, which clad Confederate ships and forged artillery. A nearby pedestrian bridge crosses the James River to eerie Belle Isle, site of a prison where captured Union soldiers were held.
Don't miss:
Hollywood Cemetery
is the final resting place of American presidents (James Monroe and John Tyler) and Civil War luminaries Jefferson Davis, George Pickett and J.E.B. Stuart. A rough-hewn pyramid marks the graves of unknown Confederate soldiers.
Shiloh, Tennessee
Shiloh National Military Park
, 120 miles from Memphis, seems a million miles from anywhere, just as it did back in 1862.
The battlefield is now a quiet rolling landscape beside the Tennessee River, but landmarks named during those clashes (Hornet's Nest, the Bloody Pond) evoke the soldiers' experience -- so profound that much of the acreage was donated by veteran groups, both Northern and Southern, who bought land and erected monuments to fallen comrades.
After a 12-mile car tour, trace the path of the Confederates' retreat to
Corinth Crossroads
, 22 miles south of Shiloh in Mississippi. The railroad crossroads was the junction of north/south railroads and east/west railroads, so whichever army held the town controlled troop and artillery movement along the rails.
The desire for control drove both sides to the battle of Shiloh.
Don't miss:
Catfish Hotel
, a glorified fish shack near the Shiloh park, is worth a stop for a meal overlooking the river.
Mobile Bay, Alabama
A Confederate admiral hailing from the North faces a navy led by a Union admiral born in Tennessee and raised in New Orleans.
This unlikely scenario played out in 1864 in Mobile Bay, the only Gulf Coast port still controlled by the Confederates, which provided Southern troops with supplies via railroad from Mobile.
Adm. David Farragut used four new ironclad ships to lead his attack through the straits between fortresses on Dauphin Island and Mobile Point -- and followed with 14 wooden ships, lashed in pairs so that if one got hit, it would not be lost.
You can stand at the preserved ruins of Fort Morgan for views of the bay and take the 40-minute
scenic ferry trip
across to tour
Dauphin Island's Fort Gaines
. Another Confederate defense, the fort has self-guided tours, a blacksmith demonstration several days a week (in season) and a rather astounding 10-man latrine.
Don't miss:
Dauphin Island Sea Lab and Estuarium
, a marine research lab, seemingly offers tours as an afterthought, but the information about the ecology of these barrier islands is fascinating and worth the short hop from Fort Gaines.
Fredericksburg, Virginia
The beautiful farmland around Fredericksburg seemed especially attractive during the war because of the city's position midway between D.C. and the Confederate capital of Richmond.
Horrible and decisive battles were fought in the area. Begin at the Visitor Center at the
Fredericksburg and Spotsylvania National Military Park
to get oriented with the several separate units of the park complex.
Walk the trail at Marye's Heights, where Confederate infantry, shielded by a 4-foot-high stone wall, mowed down wave upon wave of assailants, leaving 9,000 Union dead before Gen. Ambrose Burnside gave the order to retreat. Salem Church, surrounded by decidedly nonhistorical development, is a satellite of the national park.
The Wilderness Battlefield, where the armies met in the overgrown and gnarled woods, is now mostly manicured, but peaceful paths are punctuated by historic markers and still surrounded by dense thickets.
Don't miss:
A macabre side trip to Ellwood Farm, where Stonewall Jackson's amputated arm is buried in its own marked grave (open weekends, 11 a.m.-5 p.m.; on weekdays, pick up a pass at the Chancellorsville Visitor Center).
Jackson was famously shot by his own troops when returning from a reconnaissance trip at dusk. His wounded arm was amputated, and Jackson lived for another eight days before succumbing to pneumonia.
Vicksburg, Mississippi
was not just the location of individual battles but also endured a painful 47-day siege.
Pemberton's Headquarters (1018 Crawford St.) and the
Old Court House Museum
reflect the town's wealthy antebellum period as well as wartime life. The low-key museum is a treasure trove of artifacts, costumes and fascinating historic photography (formally attired citizens pose outside cave-bunkers carved into hills during the siege).
The military park can be walked or hiked, but the preferred method is driving the 20-mile loop with frequent stops.
The on-site
USS Cairo Museum
is named for a federal ironclad ship that sank during the siege and was preserved in the Mississippi silt and mud until being dredged up and restored 100 years later.
A visit makes it clear why these monitor ships, with angled defenses to deflect shelling and the ability to carry heavy artillery, changed naval warfare forever. (For grim novelty, look to
Cedar Hill Cemetery
: find the grave marker of a camel kept as a mascot by Mississippi infantrymen and, sadly, killed in action.)
Don't miss:
Rusty's Riverfront Grill
(901 Washington St.; 601-638-2030), a little time off from somber history really hits the spot. Order the po' boys (oyster or shrimp) and fried green tomatoes, and grab a table with a view of the levee and river to watch the ships go by.
Petersburg and Appomattox, Virginia
Petersburg National Battlefield
, the horrors of the nine-month-long siege can be seen in the field as well as in the reproduction of a massive cannon, known as the Dictator.
As Union troops lobbed shells into Petersburg, Pennsylvania soldiers who'd been miners before the war dug a tunnel beneath the Confederate defenses, packed its end with four tons of gunpowder, and blew it sky high. Union troops made the error of charging into the resulting crater and were fired upon from above until they surrendered.
In spite of this tragic gaffe, the Union drove the Confederates from the city, and Robert E. Lee's army began a retreat west.
Follow that route from Petersburg to Appomattox by driving to
Appomattox Court House National Park
. Lee surrendered here at the reconstructed McLean House (the original structure, which had withstood the long war, met its demise, piece by piece, at the hands of souvenir hunters).
Wander the charmingly restored village -- costumed actors portray citizens of the era during the summer -- and imagine the relief of an end to the war at last.
Don't miss:
Poplar Forest
, Thomas Jefferson's escape from the crowds that visited Monticello after his presidency. The hilltop octagonal house is still in the last stages of restoration, and frequent programs allow visitors to participate in the archaeological process.
Chickamauga, Georgia, and Chattanooga, Tennessee
After an almost six-month standoff, the Federal Army was badly routed at Chickamauga in September 1863 and retreated to nearby Chattanooga.
The Confederates promptly cut off most supply lines, took positions on the surrounding high ground, and began to shell the city mercilessly. While little evidence of fighting remains, the
Chickamauga and Chattanooga National Military Park
, which spans nearly 10,000 acres, offers prime vantage points for understanding the long campaign.
Begin at Lookout Mountain, from where the Rebels lobbed shells at the city and up which the Union soldiers stormed to regain control. Historic markers indicate where the armies changed positions and tormented each other along the Tennessee River. Drive along the crest of Missionary Ridge, where a critical battle was fought, for another view.
At the national military park's Chickamauga unit, you'll find an actual battlefield instead of urban sprawl, plus an excellent, recently refurbished Visitor Center.
Don't miss:
If you like your cocktails and fried chicken in motel bars with old-school R&B, Christmas lights and velvet wallpaper, Lamar's (1018 East Martin Luther King Blvd.; 423-266-0988) is the place for you. Seriously worth it.
Andersonville, Macon County, Georgia
Brutal death wasn't limited to the battlefields. Of the 45,000 Union soldiers incarcerated at the notorious
Andersonville Prison
during its 14-month existence, nearly 13,000 died.
Disease and infections were easy to come by in the overcrowded stockade, with its open sewers, little or no medical care and limited rations. Andersonville National Historic Site recalls not only the misery of those soldiers but, through the powerful design of the
National Prisoner of War Museum
, the suffering of all U.S. POWs.
The National Cemetery beside the park's entrance has rows of white headstones standing at attention, their order broken by state monuments. Two reconstructed walls of the stockade with posts (and a roadway) mark the 26-acre perimeter of the prison itself. A chilling place to visit, but vital too.
Don't miss:
Southwestern Georgia is known for peanuts (Jimmy Carter, peanut farmer and president, hails from nearby Plains) and for barbecue. Pull over for a sample at one of the boiled-peanut roadside shacks, and if you're staying in Columbus, seek out
Country's Barbecue
A year of the world's
Best Beaches
There's a perfect beach for every week of the year. Join us on a 12-month journey to see them all
Go to the best beaches


text:
The ICCJ serves as the umbrella organization of 40 national Jewish-Christian dialogue organizations world-wide. The ICCJ member organizations world-wide over the past five decades have been successfully engaged in the historic renewal of Jewish-Christian relations.
The Young Leadership Council (YLC) is the youth branch of the International Council for Christians and Jews (ICCJ). Currently our board includes people from various Jewish, Christian, and Muslim traditions from around the world.
| 11.12.2012
A Jewish Perspective by Dalia Marx and a Christian Response by Ursula Rudnick.
[Download the PDF]


text:
Straightline's got a picture of what they're claiming is the new Dodge Dakota, refreshed for the 2008 model year. Although the Dakota no longer shares a platform with the Durango, the Ram-brand's full-size SUV, you can definitely see where it's taking styling cues from another Dodge product, the Nitro. Yup, it's got that same grille that only a mother could love — a blind mother that is. But at least, according to Straightline, you'll be able to drive blind ol' mom around with a bit more power as they're claiming the mid-size will receive an upgrade to the new 4.0-liter V6 as the base engine configuration — plus some power boosts for those with the bank to step into a truck with V8 power.
FV Report: First pic of the 2008 Dodge Dakota [Straightline]


text:
For those that have not yet heard, NuGet went v1 recently along with a whole slew of tools from the Microsoft folks. I've been lucky to be a part of the NuGet project and see it take shape over the past few months with community input and contributions. Even though v1.0 was released, we are already moving forward with getting ideas and prioritizing features for the next version.
To follow the announcement, UppercuT (UC) v1.2 now includes support for NuGet out of the box. Plus, it will handle versioning the nuspec file for you, a highly requested feature for those that worked with other package managers.
It can. UC exists to take the pains out of builds. To go from zero to your first NuGet package with the goodness of UC, just read on and follow the directions. If you are already creating nuget packages, UC can help update the version in the nuspec for you automatically. Read on…
1. For those upgrading, you bring over the entire contents of the build directory like before. Please see the downloads (or the ReadMe ReleaseNotes section) for any items you need to change between your previous version and the latest version of UC you are downloading.
2. You will want to add the following to your UppercuT.config file:
<property name="app.nuget" value="..${path.separator}${folder.references}${path.separator}NuGet${path.separator}NuGet.exe" overwrite="false" />
2. Include the NuGet folder in your lib directory from the UC distribution (or get the latest NuGet.exe and drop it in a NuGet folder under lib):
3. Add the nuget directory at your top level (next to the build.bat file) from the UC distribution:
1. There is a nice write up on how to get UC set up on your project in less than 5 minutes (or you can try the gems approach)! It really shows how little is needed to get a fully conventional build with the ability to upgrade in seconds instead of hours for your builds.
1. Head into the top level nuget folder. Rename the __NAME__.nuspec file to the name of your nugget (most likely your project name if there are no other packages named the same). Here we are working with SidePOP, so I named it sidepop.nuspec.
2. Let's open that file and take a look.
<?xml version="1.0"?>
<package xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema">
<tags>space delimited</tags>
<dependency id="something" version="22.214.171.124" />
NOTE: Notice the metadata attribute doesn't have the xmlns in it (xmlns="http://schemas.microsoft.com/packaging/2010/07/nuspec.xsd"). This needs to be removed for xpath to be able to replace the version. If you are bringing an existing nuspec in, you will want to remove that.
3. Look how most things say __REPLACE__. The version attribute does not. Do not edit version (if you do, it will just be replaced during the build).
4. Let's set up the nuspec for SidePOP. SidePOP has a dependency on log4net version 1.2.10.
<?xml version="1.0"?>
<package xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema">
<authors>Rob Reynolds, Tim Hibbard</authors>
<owners>Rob Reynolds</owners>
<summary>SidePOP gives your app the ability to receive email</summary>
<description>SidePOP allows your application the ability to receive email</description>
<dependency id="log4net" version="1.2.10" />
5. We also have content transformation for the config file, so we'll include that in the nuget folder.
6. In that we will create our transforms for the web.config and app.config.
7. Now we go back up to our top level folder and run build.bat.
8. If we head down to our code_drop/nuget folder, you can see we have a nupkg with the right version on it!
9. Now all we have to do is look to be sure we have everything we want and we can upload. In my case I need to exclude the log4net file I have, so I need to delete that one from the directory during the build process. How do I get in? UC Extension Points of course!
10. If I drop into the build folder and open a command line I can type: customize nugetPrepare.step post
11. This will create an extension point file for me in build.custom.
12. Open that file and let's remove the log4net file from the nuget drop directory prior to the nuget build. This is how I set up that file:
<?xml version="1.0" encoding="utf-8"?>
<project name="CUSTOM POST NUGETPREPARE" default="go">
<!-- Project UppercuT - http://projectuppercut.org -->
<property name="build.config.settings" value="__NONE__" overwrite="false" />
<include buildfile="${build.config.settings}" if="${file::exists(build.config.settings)}" />
<property name="path.separator" value="${string::trim(path::combine(' ', ' '))}" />
<property name="dirs.current" value="${directory::get-parent-directory(project::get-buildfile-path())}" />
<property name="path.to.toplevel" value=".." />
<property name="folder.code_drop" value="code_drop" overwrite="false" />
<property name="dirs.drop" value="${dirs.current}${path.separator}${path.to.toplevel}${path.separator}${folder.code_drop}" overwrite="false" />
<property name="dirs.drop" value="${path::get-full-path(dirs.drop)}" />
<property name="folder.nuget" value="nuget" overwrite="false" />
<property name="dirs.drop.nuget" value="${dirs.drop}${path.separator}${folder.nuget}" overwrite="false" />
<target name="go">
<echo message="Removing log4net from '${dirs.drop.nuget}\lib'" />
<fileset basedir="${dirs.drop.nuget}\lib" >
<include name="log4net.*" />
13. Now looky here, log4net is no longer in my package.
14. Now I am ready to test my package before I push it out by putting it in a local feed and grabbing it.
15. All good. Now I can upload and put my package on the official feed!
NOTE: SidePOP is in Alpha. If you want to use it to check email, it works, but be prepared for possible errors.
You can see how fast we went from ZERO NuGet to up on the http://nuget.org site! In 4 steps I was already building a NuGet package, and in less than 15 steps it was production ready! What are you waiting for? Go UppercuT your code now!
If you have any UC related questions when getting it all NuGet-ty, feel free to contact the list: http://groups.google.com/group/chucknorrisframework
With this knowledge, you shall build.
Print | posted on Sunday, January 23, 2011 8:48 PM |
Filed Under [
Powered by:
Copyright © Robz / Fervent Coder


text:
NAMM 2014 Digest [HD] by Shing02 for Amoeblog
For the fifth year in a row hip-hop artist/producer and product designer Shing02 took time out of his busy schedule to produce a video report exclusively for the Amoeblog from the annual NAMM trade show, which has the distinction of being the world's largest trade-only event for the music products industry. Around this time of the year via his NAMM video reports, the super-talented Japanese artist previews all the latest drool-worthy new gadgets, instruments, and sundry music themed electronic inventions months or longer in advance of when they are scheduled to hit the marketplace.
As well as keyboards, guitars, and other instruments, NAMM (National Association of Music Merchants) features lots of DJ-related equipment. Shing02's been attending the annual mega-scale music product trade shows annual event that takes place every January at the Anaheim Convention Center (across from Disneyland) for over a dozen years now. NAMM is closed to the general public, but Shing02's longtime relationship with Vestax (for whom he designed the unique Fader Board a decade ago and still consults for) gets him a coveted badge to attend the trade event. I have always wanted to attend NAMM and this year, thanks to Thud Rumble's (YogaFrog and DJ Qbert's company) affiliation with the DJ-Tech company, was fortunate to cop a badge to admit entrance.


text:
8 UX Tips to Boost Your Landing Page Conversion Rate
Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take these 8 basic tips and squeeze the most conversion out of your landing page right away.


text:
By Christopher Telles, Founder, MarketVouch
This is a special guest post by one of our AnyMeeting users. Want to write for the AnyMeeting blog? Get the details.
Autumn is officially upon us and with this comes the beginning of collegiate and professional football. As fall begins and football becomes the subject of choice I've started to think and talk about the correlation observed between football and small business in the use of planning and strategy to protect their most valuable investments from the blind side.
The blind side in football was made famous by a movie of the same name starring Sandra Bullock. The blind side is the side of the field where the quarterback is most vulnerable, the side he can't see when he drops back to make a pass. Football teams draft special players and pay them big money contracts to play the position that protects this blind side. The left tackle position is occupied by the biggest, strongest, and fastest linemen on the field
Small business owners need to think and act like the general manager of a football team. They must make wise choices to protect their franchise investments. The blind side in business is the area you are most vulnerable and for many small business owners this is marketing. As a small business owner you would be wise to find the biggest, strongest, and fastest means to produce new revenue to protect your blind side.
Like millions of Americans I enjoy watching and analyzing football plays, but in my case I can't just watch football without analyzing the strategy used to execute each play.
My enjoyment of football comes from watching the offensive line execute and open holes for running backs and protecting the quarterback. This is the result of watching my son try to squeeze through holes opened by the 300+ pound offensive linemen. Linemen are big, strong, and agile. They can move their robust bodies all over the field while executing plays. Many fans only follow the ball and this causes them to miss the small execution steps of the linemen.
Marketing is the offensive gain plan for business. Without marketing a company would not receive new revenue gains to help it grow and prosper. Likewise a football team will not win if it does not gain yardage and score. Marketing actions are like linemen on a football team. Marketing works in the trenches making small contributions and when combined with the efforts of the rest of the team it produces measurable gains.
Like in football marketing can only work well when there is a game plan. In marketing this is called a marketing plan and it can determine whether your company experiences success or failure. A good marketing plan can be simple to create and simple to implement.
In the second part of our three part series we will take a look at creating a simple marketing plan and how this plan can help your small business acquire new customers. In part three we'll investigate five marketing elements to help your company increase revenue and grow.


text:
|Edward Nunn and Carol Agard
abt 1940
With their two sons employed upstate, it made sense for Harry and Mary Nunn to leave the Bronx for the summer and camp in the Finger Lakes Region. After setting up tents at Taughannock Falls State Park, and having his family settled in, Harry drove the windy two-lane Route 17 back to the city to work for New York City's Public Works Department.
In the meantime, Maude Agard worked at the park's bath house, and her children, Carol and Richard rode their bike (Carol on the handlebars) down the steep hill each day to bring their mother her lunch. It wasn't long before 14 year old Carol noticed the handsome 17 year old lifeguard from New York City.
|Fun at Taughannock Park
Carol in dress; Edward standing, facing camera
The park was a gathering place for young folks and the summers were filled with fun. The above photo is an example of that! I am so thankful that I, too, spent my summers enjoying the park, and swimming in Cayuga Lake.
|Edward Nunn
abt 1940
As for Carol and Ed, Carol later admits that he chased her until she caught him!


text:
He tells Encomium magazine:
"I needed to get another one because after the accident, I didn't have a car and I have to move around. I started taking cabs before I decided to buy this new car to move around. It is needed for work. And I don't think there's anything wrong in splashing millions on a car. If someone works hard and decides to spend on something that he thinks is good for him, why not? In fact, I don't think there's need to justify whether its is wrong or not. I work hard and I will enjoy my money"


text: Honadore is a hobby (non-commercial) breeder smack in the middle of a large city close to Lake St. Clair in Michigan. We have been involved with AKC Labradors Retrievers since 1978, and before that enjoyed the company of several Golden Retrievers and Irish Setters. While many picture the ideal setting for a Labrador Retriever to be a large piece of property in the country… our Labradors are bred to adapt to all kinds of environments… which in turn has produced a number of outstanding service dogs, therapy dogs, hunting dogs, search and rescue dogs, obedience dogs, show dogs, and best of all… loving friends to children and families.


text: As was the case with the first feature release of J.J. Abram's Trek reboot, the official novelization of Star Trek Into Darkness has been penned by Alan Dean Foster. It's scheduled for release on May 21st. The blurb already provides some bits of information not in the movie AFAIR (dating the story relative to the 2009 movie's, hinting at the backstory of Kronos): Simon & Schuster seems to no longer provide excerpts since their website redesign went live, but Amazon.com has a "Click to look inside" feature for this one already: http://www.amazon.com/exec/obidos/ASIN/147671648X/ Side note: I've chosen to go with "ALT" as the label for alternate reality releases for now.


text:
I unchecked both options in the
discussion area (so the one where they need a post to comment and administrator has to approve), but still, my users can't put their comments without me approving it.
Has someone a solution for this glitch? Why on earth can't they post a comment? And if they post one, the second one needs to be approved?


text:
Beginner's Luck - To Order
- Bronzes
- Bronze
- 10 x 5 cms
- £409.00 (inc VAT)
Solid Bronze limited edition of 1,000 pieces from Frogman – Tim Cotterill, the World's best selling bronze artist.
Each piece has a coloured patina created by hand, which takes approx 7 weeks to create.
Accompanied with a Certificate of Authenticity.
A quality collectors items that will only appreciate in value and will last forever.