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Billion-dollar brands can be made or broken on a single advertising campaign, making it essential to have the right people putting out your message; especially in the modern world of social media, where bad news travels like wildfire
One of the market leaders in the highly competitive advertising industry, Ogilvy South Africa builds and transforms brands and employs more than 900 staff across three offices. For more than 50 years, Ogilvy has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft.
One of the stars of their Johannesburg office is awarding winning creative executive Mariana O'Kelly, who managed to secure two Yellow Pencil awards at the 2012 D&AD awards for successfully building the MK Channel brand –the proudest moment of her professional career.
With more than 18 years in the industry, she has worked for all sorts of agencies, with three years at Jupiter Drawing Room, four years at Hunt Lascaris, and six years as a Creative Director at Net#work BBDO. She also won the Radio Grand Prix at the Cannes Lions in 2016 and 2017.
Please describe some of the challenges, the joys, and the considerations around what you do and the industry you work in.
The biggest challenge in my day is to retain the bigger picture and not get lost in everyday battles. It's about balancing things that seem to carry totally different weights. The balance between delivering on hectic deadlines while maintaining the team's energy; balancing the value of authentic creative thinking in a world of data and bots; between protecting true craft and the cost-effectiveness of automation. And when we seriously push creative boundaries, remembering to consider the impact it will have on people out there – we sometimes forget the power we have as an industry to shape culture and influence behaviour. It's a serious responsibility that always needs to be considered.
Please describe your career journey and where you gained some of your insights about creativity and the creative industry.
I studied BA Information Design from 1991-1994 at the University of Pretoria, which gave me a taste of design, advertising, marketing, visual communication and the pure craft of painting, sculpture and screen-printing. When I started working at FCB after varsity, I had no idea what the difference was between design and art direction. My first valuable lesson after a year was when a senior writer called me to her office. She spread all my print campaigns out on the floor, and then she covered all the logos and asked me to spot the difference in art direction. There was no difference!
All the campaigns reflected my personality, my favourite colour palette, my choice of font. I had failed to represent the look and feel of the brand I was advertising. It taught me to become invisible in the work. To never lead a piece of creative from personal taste or opinion. That it's better to listen to a brand first, learn where it comes from, whom it wants to talk to, and give it more relevance by guiding it towards platforms that will allow that to happen. The same principle applies to leading teams. You have to guide and nudge from the back, let them find their own voice and help them stay relevant, so they deliver work that matters.
How do creative people differ from professionals in other industries, and how do you get the best out of them?
The best creative people are deeply connected and involved with the ideas they work on. If they're expected to make a last-minute change that affects the work and they ask questions, their passion may be misconceived as stubbornness.
The worst is to tell them what to do with no room to question the changes. Unless they believe deeply in what they're creating, a successful outcome for all will be nearly impossible. The best way in my experience is to ask them what they think is still missing from the project, not to tell them outright what's wrong with it. When they can own the shortcomings of the project, they can also own the solution and create even more valuable work.
Where do great ideas come from? And how do you recognise them?
They can come from anywhere, but they rarely arrive perfect. You have to recognise the potential and then surround that idea with the best minds and literally raise it within a village set-up.
In the process of discovering the potential of the idea, it's important to stay open minded and allow for different viewpoints but at the same time keep the bigger picture of what problem it needs to solve in mind. Every now and again, an idea comes around that nobody can argue with. Usually those ideas come from a real problem or tension. The solution is so obvious, like sugar for bitter coffee. Ultimately, we need to decide if our idea will matter in the lives of consumers.
Is "the muse" a capricious mistress who only sporadically reveals herself, or must we also be able to come up with ideas, on deadline and to spec, as required?
There was an age in advertising where ideas were really hard to crack. It had to read like a perfect linear joke with the brand coming in at just the right moment of the punch line. Scripts were super smart and lateral and the perfect analogies were brainstormed for days. Today I believe ideas are packaged conversations, directed at a specific person or group of people. You have to know whom you're talking to, or the conversation won't be real.
When we focus too much on the bottom line do the ideas suffer?
Unless we see creativity as a business, it won't survive. Unless our clients believe in the potential value of our ideas, then we will never have a commercially viable relationship. We cannot run it like a charity. We also have stakeholders, mouths to feed at home and bills to pay. Our product is as professional as any other industry's. If clients ask for everything faster and cheaper, something will eventually break—either the team on the account or the relationship between client and agency. That's why service-level agreements between client and agency are so important.
Exceptions can be agreed upon during a crisis, but there needs to be a sustainable model for all. Creative people can still deliver big ideas on small budgets. It becomes tricky when the budget changes halfway through a project or worse, at the end. If we plan projects with both businesses in mind, the solutions will be commercially viable and highly creative, and everyone's energy will be sustained.
Describe your personal work process.
Unfortunately, I am a triple A-type personality and my own worst enemy. I see all agency projects as giant anthills. In my head I constantly travel up and down all the little narrow pathways to see what has been dropped, what needs rebuilding, what armies need to be deployed. I wish there were air miles for all the kilometres my brain travels through those anthills!
What advice do you have for aspiring creatives looking to build a career?
Look at the world through the lens of where you can help, what you can change for the better. Look at the people around you to see what products they might need, look at products to see where you can better them. Look at ways of communication and see where you can simplify them. Look at your craft and see what you can specialise in.
How have social changes and cultural shifts affected the creative industry?
I think it's the other way around—the creative industry has effected cultural shifts and social change.A highly impactful campaign can bring down governments, help win freedoms, address issues of inequality and create platforms for massive behaviour change. It would be interesting to measure the collective impact creativity has had on our world and to see where it would sit as a commodity on the stock exchange.
What is the future for the creative industry? Is it at a watershed?
Real creatives made of flesh and bone will be more important than ever. Social media algorithms are going to isolate us from each other's worlds and the bigger picture if we don't keep a healthy mix of creative rebel minds to question algorithm authority.


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Moral Standards vs. Non-Moral Standards
Submitted by
on Mon, 03/26/2018 - 04:12
Moral Standards vs. Non-Moral Standards
Copyright 2013 by
Jensen DG. Mañebog
Morality may refer to the standards that a person or a group has about what is right and wrong, or good and evil. Accordingly, moral standards are those concerned with or relating to human behavior, especially the distinction between good and bad (or right and wrong) behavior.
Moral standards
involve the rules people have about the kinds of actions they believe are morally right and wrong, as well as the values they place on the kinds of objects they believe are morally good and morally bad. Some ethicists equate moral standards with
moral values
moral principles
Non-moral standards
refer to rules that are unrelated to moral or ethical considerations. Either these standards are not necessarily linked to morality or by nature lack ethical sense. Basic examples of non-moral standards include rules of etiquette, fashion standards, rules in games, and various house rules.
Technically, religious rules, some traditions, and legal statutes (i.e. laws and ordinances) are non-moral principles, though they can be ethically relevant depending on some factors and contexts.
The following six (6) characteristics of moral standards further differentiate them from non-moral standards:
a. Moral standards involve serious wrongs or significant benefits.
Moral standards deal with matters which can seriously impact, that is, injure or benefit human beings. It is not the case with many non-moral standards. For instance, following or violating some basketball rules may matter in basketball games but does not necessarily affect one's life or wellbeing.
b. Moral standards ought to be preferred to other values.
Moral standards have overriding character or hegemonic authority. If a moral standard states that a person has the moral obligation to do something, then he/she is supposed to do that even if it conflicts with other non-moral standards, and even with self-interest.
Moral standards are not the only rules or principles in society, but they take precedence over other considerations, including aesthetic, prudential, and even legal ones. A person may be aesthetically justified in leaving behind his family in order to devote his life to painting, but morally, all things considered, he/she probably was not justified. It may be prudent to lie to save one's dignity, but it probably is morally wrong to do so. When a particular law becomes seriously immoral, it may be people's moral duty to exercise civil disobedience.
There is a general moral duty to obey the law, but there may come a time when the injustice of an evil law is unbearable and thus calls for illegal but moral noncooperation (such as the antebellum laws calling for citizens to return slaves to their owners).
c. Moral standards are not established by authority figures.
Moral standards are not invented, formed, or generated by authoritative bodies or persons such as nations' legislative bodies. Ideally instead, these values ought to be considered in the process of making laws. In principle therefore, moral standards cannot be changed nor nullified by the decisions of particular authoritative body. One thing about these standards, nonetheless, is that its validity lies on the soundness or adequacy of the reasons that are considered to support and justify them.
d. Moral standards have the trait of universalizability.
Simply put, it means that everyone should live up to moral standards. To be more accurate, however, it entails that moral principles must apply to all who are in the relevantly similar situation. If one judges that act A is morally right for a certain person P, then it is morally right for anybody relevantly similar to P.
This characteristic is exemplified in the Gold Rule, "Do unto others what you would them do unto you (if you were in their shoes)" and in the formal Principle of Justice, "It cannot be right for A to treat B in a manner in which it would be wrong for B to treat A, merely on the ground that they are two different individuals, and without there being any difference between the natures or circumstances of the two which can be stated as a reasonable ground for difference of treatment." Universalizability is an extension of the principle of consistency, that is, one ought to be consistent about one's value judgments.
e. Moral standards are based on impartial considerations.
Moral standard does not evaluate standards on the basis of the interests of a certain person or group, but one that goes beyond personal interests to a universal standpoint in which each person's interests are impartially counted as equal.
Impartiality is usually depicted as being free of bias or prejudice. Impartiality in morality requires that we give equal and/or adequate consideration to the interests of all concerned parties.
f. Moral standards are associated with special emotions and vocabulary.
Prescriptivity indicates the practical or action-guiding nature of moral standards. These moral standards are generally put forth as injunction or imperatives (such as, 'Do not kill,' 'Do no unnecessary harm,' and 'Love your neighbor'). These principles are proposed for use, to advise, and to influence to action. Retroactively, this feature is used to evaluate behavior, to assign praise and blame, and to produce feelings of satisfaction or of guilt.
If a person violates a moral standard by telling a lie even to fulfill a special purpose, it is not surprising if he/she starts feeling guilty or being ashamed of his behavior afterwards. On the contrary, no much guilt is felt if one goes against the current fashion trend (e.g. refusing to wear tattered jeans). (Copyright 2013 by
Jensen DG. Mañebog
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pocketpcpassion sent word of a gadget for the ipaq that turns your ipaq into a tv tuner. apparently, it's a jacket for the ipaq that turns your ipaq into a color tv and an fm radio. in addition, it uses four aa batteries that supposedly let you watch tv for five hours straight. read more here. i've read a review of a product in the past that lets you watch pre-recorded shows on your ipaq but this is the first i've heard of actually turning your ipaq into a tv tuner. the article has some cool pics, too.
user comments 3 comment(s)
|another bright idea (10:34am est thu jul 26 2001)
so now you can carry around this sleeve instead of a full pocket tv that probably costs about the same. whoopdee doo. how about a blender sleeve that lets me use my ipaq to mix margaritas? – by swinestein
|swinestein = loser (2:39pm est fri jul 27 2001)
hey swinestein…why don't you do us all a favor and kys.
thanks pal. – by no swine
|shopping (10:45pm est sat apr 15 2006)
please visit my online shopping site:
unterhaltungselektronik, .
– by shop


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Twelve Helpful Hints to Handling Your Active Child
- Trust your instincts. Everyone from grocery store clerks to grandparents will have opinions on how to parent your active child. You know your child best.
- Make sure your child is safe, but don't try to control his/her energy. You will have to learn to go with the flow.
- When your child is young, look for unstructured play situations.
- Give your child words to express his/her feelings- angry, sad, and frustrated- so that he/she has non-physical ways of showing his/her emotions.
- Active children can unintentionally overwhelm their peers with their energy, so try to find equally active playmates for your child. Some parents note that their active kids often relate better to older companions.
- Outdoor play is a priority, but if a snowstorm keeps you housebound, turn up the stereo and rock 'n' roll.
- When choosing a babysitter, opt for a teenager who likes being on the go.
- Avoid situations an active child may not be able to cope with, such as restaurants and long religious services.
- If your little one just won't nap, build in quiet times, even if it's just a few minutes at a time. Psychologist Linda Budd suggests gauging your child's energy level on a scale of one to ten and providing opportunities that let her move up and down on that scale.
- Look at the environment through your child's eyes. One parent recommends keeping the bedroom visually "unstimulating"; another breastfed her active baby in a darkened room and put a baseball cap over his eyes.
- Once they reach school age, kids will face new demands to sit still. Work with the teacher to help set realistic goals. Watch for signs of a temperamental "match" with the teacher: Some prefer a quiet, orderly classroom while others are more easygoing about boisterous behaviour.
- Find activities that really pique your child's interest- kids can usually focus better when something turns them on.
Getting help is easy! Take the first step and call to book your first appointment now! Call Susan! Take a minute and visit our store to find downloads that are sure to provide you with strategies and tools that will move you towards a happier and healthier lifestyle! Visit Store Now!


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Recently attempted to undervolt an rx570 in a system as its temperatures were a little on the high side. Started by lowering the state 7 core voltage by around 30mV each time and then ran heaven benchmark to see the results with adrenaline metrics overlay running to show statistics. The confusing thing was at as low as 1075mV (Default is 1150) I was still getting higher wattage used by the GPU (around 115 W as opposed to around 100-105 at default, power limit set the same for both). While the default kept the core clock constant the undervolt actually caused it to throttle down slightly, before heat even became an issue. Am I just missunderstanding this process? Advice would be really appreciated, cheers
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On behalf of the entire UFA Executive Board,
we thank you again for your generous support at last
year's outing. We hope you will join us Monday, June 15th 2020!
Format: Best Ball, Low Gross, and Net Foursome,
Closest to Pin, Long Drive, Straightest Drive,
Hole in One, Silent Auction, Raffles
10:00 a.m. – Registration/Driving Range Opens
10:30 a.m. – Full Buffet Brunch
12:00 p.m. – Shotgun Start with On-Course Food & Beverage
5:00 p.m. – Cocktail Party, Reception Begins
7:00 p.m. – Awards, Prizes and Honoree
8:30 p.m. – Reception Ends
The UFA Scholarship Fund was established to help the families of active and deceased firefighters with the escalating cost of college. Thousands of eligible recipients have received checks from this fund to help defray the high cost of college tuition and fees.
If you do not receive communication from us, or have questions, please call Erin O'Donovan: 646-369-2104


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Bachelor Party Limousine
Send Your Enquiry
Engage in the modern Bachelor Party Limousine presented by Long Island Limo Rental which provides an idea and thought to make an excellent event. You and your friends will treasure this event because of the service we offer to build an impossible bash. Our chauffeur will direct and guide you in the road to have a safe trip while moving on your destination. Assume that everything will be dazzling, stimulating and heavenly.
The answer on your huge group is our limousine and party bus. When you engage to our buses, you will certainly accommodate all your stuff with extra space for fun and attachment. View the outer and inner beauty of each party bus.
- 12 Passenger Ford Expedition Stretch White Limo
- 14 Passenger Black Ford Passenger Van
- 14 Passenger White Stretch Hummer White Limo
- 20 Passenger Party Bus
- 24 Shuttle Bus
- 29 Passenger Party Bus
There are a lot of things to do in Long Island for bachelor party. Whether you are spending your time for a holiday or meeting, we ensure you that you will have a great time when you witness the beauty and charm of the city. With our assistance, we will organize your moving in adventurous and interesting activities in town.
- Phat Daddy's Pub
- Long Island Pub Crawls
- Café Royale
- Billy Dean's Showtime Café
- La Caire Lounge
Any kind of limousine you are looking for is present to Long Island Limo Rental. Our limousine can accommodate moderate guests at a time. We can manage your transportation vividly and sensibly since the chauffeur of each limousine is trained and licensed. Don't miss this moment and choose now the limousine that suit to your favorite and appeal.
We take care our guest requirements, necessities and concerns to feel them they are important to us. The only way we prove that you are very vital to us, we offer our Bachelor Party Limousine Service with our heart and soul. The corresponding support we can provide is to show the features of our fleet rental support.
- Spacious
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Bachelor Party Limousine Rental Service
Never ever try to not cover our assistance in this outstanding and prime event of yours. Your dream about your ride in your bachelor event will be remarkable to your companion. Our transportation assistance will manage by Long Island Limo Rental for us to design a spectacular occasion.


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"The contemporary exercise of freedom of opinion and expression owes much of its strength to private industry, which wields enormous power over digital space, acting as a gateway for information and an intermediary for expression."
It is with this sentence that United Nations Special Rapporteur (UNSR) on the promotion and protection of the right to freedom of opinion and expression, David Kaye, starts his most recent United Nations Human Rights Council (UN HRC) report published today.
The report is bound to make waves. Not only across the legislative realm but also with the private sector and the various Internet Standard Developing Organizations (SDOs). Kaye calls on them to 'protect and promote freedom of expression in a digital age'. In order to understand the findings in his report, it is important to present some background on the role of the UN Special Rapporteurs.
Special rapporteurs are appointed by the UN HRC to monitor, examine, report and advise on human rights. The UNSRs act as independent investigators and rapporteurs, working on the basis of a country or thematic mandate. Every year they present several reports outlining their activities, findings and recommendations to the UN HRC. The position of UNSR on the promotion and protection of the right to freedom of opinion and expression was established in 1993. As such, its establishment and work matured in a decade that also saw the rapid rise and spread of the commercialized Internet.
Yet, it was not until the 2005 report by then UNSR Ambeyi Ligabo, that the reports explicitly started recognizing the role of the Internet in enabling the right to freedom of expression. Since then, the UNSR's reports on the right to freedom of expression have increasingly focused on the role of the Internet in both inhibiting and enabling this right. Culminating with the reports of former UNSR mandate-holder Frank la Rue that established that human rights apply online as they do offline, and the latest report of current mandate-holder David Kaye.
The findings presented in Kaye's latest report are particularly important because he focuses specifically on the responsibility of the private actors that maintain and build the Internet's infrastructure, to protect the right to freedom of expression and access to information. Kaye explicitly mentions the work of the Internet Engineering Task Force, the Internet Corporation for Assigned Names and Numbers (ICANN), the Institute of Electrical and Electronics Engineers (IEEE), and the World Wide Web Consortium (W3C), as crucial to enabling the right to freedom of expression. He continues to identify several challenges, that are also being addressed by the work of the HRPC group, namely: the lack of sufficient consideration for human rights concerns in standard development; the lack of human rights knowledge and representation in these forums; and the (unintended) effects of (bad) engineering choices on the right to freedom of expression.
By highlighting the relationship between technical engineering, standard making and human rights, as well as presenting strong recommendations for improvements, the UNSR's report anchors the discussion on the responsibility of the organizations maintaining and building the Internet in a human rights framework. His recommendations not only mention the efforts of the HRPC group, but also closely overlap with the work done by the group at the IRTF. Amongst others, Kaye mentions the need for advanced human rights impact assessments that document how human rights are impacted by technical work and the need for an increase in the number of technical experts sensitive to human rights concerns.
As mentioned, the recommendations resonate with the current work done by the HRPC group, especially with their effort to develop human rights protocol considerations that create awareness about the human rights impact of standards and protocols, document their impact and provide a concrete tool for engineers to understand their work as it relates to human rights. The report by UNSR Kaye indicates that the HRPC group is making real progress in ensuring that human rights are enabled on a protocol level, and that the Internet remains an open and accessible medium for providing unfettered connectivity and enabling human rights.
— This blog does not necessarily represent the opinion of the research group or the IRTF —


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This video shows CEO Experiment playing "Down South" at Newpark Music Centre recently with Leopoldo Osio on piano and keyboards, Peter Erdei on electric bass and Cote Calmet on drums. This trio is performing in the first concert of "Trio Trio Piano", the two concert series of acoustic piano trios on Friday 20th February in BelloBar, 1 Portobello, Dublin 8 at 8.00pm.
This concert is presented by Jazz on the Terrace with BelloBar and is sponsored by PIANOS PLUS.


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Jayaraman is blind from birth but has enhanced senses of smell, sound and touch. He works as a lift-man in a posh building. One day, one of the residents is murdered and Jayaraman is charged with the crime based on circumstantial evidence. Can Jayaraman prove his innocence?
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An Irishman's Diary
IT WAS WHILE I was correcting exam scripts recently that an enterprising student made me aware of the Irish family connections of Alan Turing, one of the founding fathers of computer science.
His maternal grandparents hailed from counties Tipperary and Longford. His mother, Ethel Stoney, spent her childhood years in Co Clare, with the family later moving to Dublin in 1891. She was educated in Alexandra College in Milltown and married Julius Turing, a member of the Indian Civil Service, in St Bartholomew's church in Ballsbridge in October 1907.
Five years later found them in London, where their son Alan Turing was born, 100 years ago today.
At that time, while there would have been telephones, cars, films, music players, electric lighting and airplanes, there were no computers. The work of Turing, among others, made the computing revolution possible. It was his independent and innovative thinking which led him to analyse and dissect the nature of knowledge, a quest which would eventually change the world.
After being elected a fellow at Cambridge at the age of 22, the young Turing set his mind to solving one of the great problems of mathematics known as the Entscheidungsproblem. The question was whether the work of mathematicians might feasibly be replaced by a machine, which could grind out any mathematical proof by simply applying logical rules repetitively until a solution eventually popped out.
Turing found that for any general-purpose computing machine, there would always be some problems that it cannot solve. One of the major impacts of this work was that Turing formally defined for the first time the notion of an algorithm, that is, a step by step procedure for solving a problem.
Previously it had been assumed that different tasks would require different machines. For example, machines existed to process the data from census returns, or to calculate astronomical data, but each was built for just that specific purpose. But Turing defined the abstract concept of a Universal Machine, an idea which demonstrates that, by first loading and then running a program, one computer can complete the same tasks as any special-purpose machine. Today this forms the basis of the flexible general purpose computer, which can run your desktop, laptop, mobile phone or microwave.
During the second World War, Turing played a key role in cracking the secret codes used by the German military to encrypt their communications. The day after the United Kingdom declared war on Germany, Turing reported to Bletchley Park, where a group of leading scientists, engineers and mathematicians was assembled with the task of decrypting enemy traffic. Turing played a key role in the building of electromechanical machines for speeding up the statistical analysis of encrypted messages. By 1945, these could often be decoded in less than a day, shortening the war by up to two years and potentially saving millions of lives.
After the war, Turing concentrated on building his vision of the computer, the ACE, at the National Physical Laboratory in London. This was the realisation of his theoretical work, replacing expensive hardware with software that performed the same task. His designs for this machine represent the first complete blueprint for an electronic computer.These rapid developments in the construction of computing machines turned Turing's mind towards the future. He wondered where the imminent revolution was going to lead – might a machine replicate the intelligence of the human mind? Could computers eventually replace humans altogether? In 1950 he published a landmark paper in which he contemplated the nature of artificial intelligence, proposing the question "Can machines think?" At the time there were only a handful of electronic computers in the world, and the idea that there might be any thinking going on inside them was regarded as sensationalism.
Turing's idea was that if a computer can act in a way which cannot be distinguished from a human, then it should be considered as intelligent as a human. He proposed a famous test, now known as the Turing Test, in which a human judge engages both a computer and a person in conversation through a text-based interface. If the judge cannot tell them apart based on their responses alone, then the computer is deemed to have passed the test. The question of whether this would constitute real thinking is one which continues to be vigorously debated, with the Turing Test becoming a cornerstone in the philosophy of mind.
To celebrate Alan Turing's centenary, and his Irish connections, we at NUI Maynooth have launched a new degree uniting the three fields to which he contributed, namely computer science, mathematics and philosophy. We believe it to be the first undergraduate degree in computational thinking in the world, and the first "thinkers" will start on the course in September.
The degree builds on Turing's legacy, with students being encouraged to contemplate and contribute towards the deep questions that engaged his mind: What is knowledge? What are the limits of what we can know? And could a form of artificial intelligence ever emulate the human mind? Although Turing would no doubt have welcomed the idea of having a computer write about him on his 100th birthday, I can reassure readers that this article was indeed written by a person and not a machine!
Phil Maguire is a lecturer in computer science at NUI Maynooth


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The Tools: Mid-Range Projects
These placemaking solutions will take a few years to put in place
Mid-range improvements, which tend to take anywhere from a year to several years to complete, can cost from $10,000 to a half-million dollars to implement. Such mid-range efforts may need to be prioritized as to the order in which they are pursued. The projects can be proposed and discussed as part of new plans or as additions to existing undertakings.
Subscribe: AARP Livable Communities Monthly eNewsletter
The "tools" presented here are among those discussed in The Imagining Livability Design Collection, a 40-page "visual portfolio of tools and transformations" created by AARP Livable Communities and the Walkable and Livable Communities Institute. The collection can be accessed or downloaded by clicking the image at right.
Photovision by the WALC Institute and TDC Design
Modern And Mini Roundabouts
A modern roundabout (right) or mini-roundabout is a circular intersection that moves traffic counterclockwise around a central island. In doing so, vehicle speeds slow down to safer speeds, reducing injuries and deaths by up to 90 percent. Roundabouts also reduce noise and air pollution and can handle 30 to 50 percent more traffic than conventional intersections.
A splitter island at the center of the roundabout helps people cross the street more safely by allowing them to cross only one direction of traffic at a time. In addition, landscaping and bicycle lanes help to inspire a revitalization of the neighborhood. Learn more by reading the Livability Fact Sheet: Modern Roundabouts.
Photo courtesy City of Charlotte
Road Diets
This traffic-calming technique reduces the number of travel lanes or the effective width of a roadway to improve safety and provide space for amenities or other modes of travel.
The most common road diet is a four-to-three conversion, where two lanes in each direction are converted to one lane in each direction plus a center turning lane or median. This technique rarely increases congestion, but it does reduce dangerously high vehicle speeds and the chance and severity of collisions. Learn more by reading the Livability Fact Sheet: Road Diets.
Photo courtesy Detroit Greenways Coalition
Shared-Use Paths
A shared-use path (also called a multiuse path or trail) is a paved or natural surface for walking and bicycling that is fully separated from motor vehicles.
A shared-use path can be as narrow as 6 feet wide, but the ideal path is 12 feet wide for people walking in both directions, plus a striped or separated path 12 feet wide for biking in both directions. Painted stripes and other wayfinding signage indicate each type of travel and travel direction.
Photo by Dan Burden
Sheltered Bus Stops
In many communities, a bus stop is simply a sign on a utility pole. The signage is sometimes so small it can be difficult for riders to even determine the location of the stop, and people waiting for the bus are forced to endure wind, rain, sun and snow. At night, they stand and wait in complete darkness.
A sheltered bus stop is a covered off-street structure, with at least three glass sides and a roof. The shelter provides seating and lighting, includes a transit map and schedules, and is set back from the roadway enough to allow for a person to enter and exit the bus stop area from a sidewalk rather than from stepping into the street.
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What type of holiday eater are you?
A holiday feast is coming to Loyola Grand Villas for the last leg of Backyard Grill
Nov 28, 2017
We can't be the only ones excited for all the good food coming up this holiday season, right? Especially after having done a lot of mindful eating (and sometimes not-so-mindful, let's be real), the prospect of enjoying even more good food is enough to get us drooling.
To cap off the year, we're bringing Backyard Grill at the Park to the north, and with it a whole lot of chow to celebrate the season. Whether you're the type to go for something savory, something sweet, or even something healthy, there's something for every kind of holiday eater at this Christmas spread.
For something savory, burritos and quesadillas from Qrazy Quesadilla might help you get your fill. Or maybe try some fries and burgers topped with an indulgent layer of cheese from 8 Parker Willis. You can also get chicken strips with fries—a fool-proof comfort food combo—from Chubby Chicken.
Ateneans might also remember The Galley—they're back with their chicken lifesaver and buoy sandwiches.
For the health-conscious, there's detoxifying juice and tea from Go Black. You can enjoy relaxing teas like lavender, or juices like honey lemon, or calamansi with mint. Just don't be intimidated by the black color—it's just the activated charcoal, which helps draw out toxins. DeliverEat will also be setting up shop at Backyard Grill, bringing some of your favorite gourmet meals in convenient packs.
And what holiday celebration is it without dessert? Etre and Sein will be serving up their signature banana pudding, while Hiraya Bakery will be selling a variety of their pastries, all with a mix of sweet, savory, and seasonal local flavors. (These would make great gifts, too!)
Old Backyard Favorites like Primo's Wagyu, Buccino Ice Cream, La Carnita, and John Lemon will also be heading north, along with Lima Roasted Chicken, Mozafrio, Seafood Squad, Dutch Poffertties, and The Sugar Kitcher.
Worldbeat-jazz-rock band Dayaw will also be performing to cap off the evening.
Running from 11 a.m. to 9 p.m., Backyard Grill at the Park will be held at the Ysmael Baysa Court, Loyola Grand Villas, on Dec. 2. A portion of the proceeds from the event will go to MBY Pet Rescue and Sanctuary.
For more information, check Nolisoli.ph and the Backyard Grill at the Park event page on Facebook.
Backyard Grill is powered by Hinge Inquirer Publications and Nolisoli.ph presented by Northern Living and in partnership with The Arton by Rockwell, San Mig Zero, San Miguel Premium All Malt, San Miguel Super Dry, Cerveza Negra and also brought to you by Locally PH.
Read more:
This animal shelter won't be able to feed their dogs and cats today
What's it like living with 600 cats and dogs?
TAGS: backyard grill backyard grill at the park buccino Christmas bazaar chubby chicken delivereat go black hiraya bakery holiday bazaar john lemon loyola grand villas MBY Pet Rescue and Sanctuary nolisoli nolisoliph primo's wagyu qrazy quesadilla the galley
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Pedro Bravo: Plans of suicide behind key pieces of evidence against him
South Fla. man accused of killing UF freshman in Gainesville
GAINESVILLE, Fla. – A 20-year-old man accused of killing his friend took the stand in his own defense Thursday.
The surprising move by Pedro Bravo left little to the imagination for a curious jury, who has spent nearly two weeks listening to a stream of evidence and testimony in the case.
Bravo, wearing a business suit, began the day of statements by explaining the nature of his friendship with Christian Aguilar.
"He was a really good friend of mine," said Bravo.
The two had known each other since middle school in Miami-Dade County and wound up in Gainesville at the same time for college. However, Bravo's intent was to reconnect with an ex-girlfriend who was dating Aguilar.
"Erika (Friman) went to Gainesville and I still loved her," Bravo said. "I was still very enamored with her and I wanted to get back with her."
Prosecutors believe Bravo felt betrayed and used that as a plot for murder. Aguilar, a University of Florida freshman, was last seen alive with Bravo on the day he disappeared.
The two Doral Academy graduates fought, but Bravo initially kept that story from detectives.
"I strike him with an open palm on the face and I strike him again on the other side of the face and then I slip and hit him with an elbow," explained Bravo.
Bravo claimed he dropped Aguilar off alive but injured on the side of the road.
Aguilar's body was found weeks later partially buried in a field. Bravo was arrested shortly after the disappearance on suspicion of murder.
Investigators later found traces of Aguilar's blood in Bravo's SUV and soil samples on his truck which matched dirt on a shovel recovered near his apartment -- both of which were identical to dirt in the field where Aguilar's body was found.
Surveillance video from a Walmart shows Bravo purchasing a poisonous concoction of over-the-counter drugs and a shovel on the day Aguilar was reported missing. But Bravo told the jury that those items were for himself.
"In a way, I was going to go find a spot and I was going to mark my tomb and I was going to dig it," said Bravo, who claims he was contemplating suicide at the time. "The bottle had acetaminophen, ZzzQuil and it had a little bit of pesticide as well."
"And you bought all those things," asked Bravo's defense attorney, Michael Ruppert.
"Yes, it was to kill myself," replied Bravo.
The court heard from a jailhouse snitch the day before who claimed Bravo confessed to him details about the murder while the two shared a cell in late 2012.
However, Bravo claims he was threatened by Michael Angelo -- a nine-time convicted felon and former gang member and was forced to write down things that were not true.
Prosecutors wasted no time pouncing on holes in Bravo's story.
"You're on your way to kill yourself, right, but you've got to get gas first, yes," asked prosecutor Brian Kramer.
"Right," replied Bravo.
"OK, because you can't kill yourself without a (full) tank of gas, correct," asked Kramer.
"Correct," said Bravo.
Closing arguments are expected to start Friday and the jury will begin deliberating Bravo's fate shortly after. Bravo is charged with first-degree murder and faces life in prison if convicted.
Follow Terrell Forney on Twitter @TVTerrell
Follow Local 10 on Twitter @WPLGLocal10
Copyright 2014 by Local10.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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"Chop your own wood, and it'll warm you twice." - Henry Ford
Thanks for the advice Mr. Ford, we'll take heed! Due to popular demand, our original campfire tank top grew some sleeves and is now available as a tee!
Dark charcoal grey with multicolored graphic.
Artist: August Swinson
- 50 poly/ 50 cotton
- Made in the USA


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Question: Is it permissible to give them books containing Qur'aanic Aayaat which prove the Oneness of Allaah? Given that these books are written in Arabic and translated into English.
Answer: Yes, it is permissible to give them books containing Aayaat of the Qur'aan to prove the rulings, such as Tawheed (monotheism) and others, whether these books are in Arabic or translated… read more here.


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You've built a ton of websites, you can write HTML and CSS in your sleep, and you have a big poster on your wall of Jeffrey Zeldman.
So how hard can it be to build an HTML email? Well, with all the web browsers out there today, it's harder than you may think.
In the broader web design world, we've been through the browser wars where Netscape and Internet Explorer fought each other to introduce competing ways to code just about everything. Thanks to the Web Standards Project and associated efforts, modern web browsers are much more consistent than they were ten years ago.
Unfortunately, while that war was being fought, email clients like Outlook and Lotus Notes were apparently off hiding in the marketing department behind a very expensive beanbag chair, and were left behind.
Even worse than not trying to improve their HTML and CSS rendering, some email clients have actually gone backwards. Three years ago, Microsoft decided Outlook 2007 would stop using Internet Explorer to render HTML emails. Before you get all excited, they were replacing it with Microsoft Word. Yes, that Microsoft Word, the word processor. In one version, Outlook went from being decent and understandable to downright terrible at displaying HTML emails from anyone except other Outlook users.
Outlook 2007 is a hugely popular email client, but that's not the only problem: building HTML for email means you're dealing with more than four or five major web browsers, and 12 to 15 different email clients, each with solid market share.
Some of them are great, like Apple Mail. A design that works in Safari will be perfect in Apple Mail. Some, like Outlook, are horrible and will cause dizziness, hair loss, and heart palpitations. In between are a whole slew of different rendering constraints, quirks, and inconsistencies.
So there's a challenge for web designers. How do you take your 2010 web design skills and apply them to email clients with last millennium's capabilities? Don't despair, because it's possible to succeed with a little bit of knowledge and willingness to test. You might even save your hairline.
If you've been building websites for long enough to remember the glory days of GeoCities and Angelfire, you probably built your first websites using tables for layout. Building an HTML email today will take you back to those heady times, although with rather less use of the
 tag.
Go ahead and stick a bookmark in this section, because you'll want to come back to it every time you start building a new email template. I'll cover the tips and tricks that make it possible to attain good results for as many of your—or your clients'—readers as possible.
The first step in building a successful HTML email is to know how it will be read. If the subscribers are all going to be reading your email on their company-provided BlackBerry devices, you might decide to use plain text, for example. In most cases there'll be a mix of email clients in use, but there are a few ways to find out. Campaign Monitor publishes some overall statistics for email client usage that give a broad overview, albeit with some limitations.
There's no guarantee that these reflect your audience, though. Campaign Monitor and a variety of other email service providers will give you a report for each campaign, listing the email client for each subscriber where available.
What you're looking for in these reports is your lowest common denominator. If there's 30% using Lotus Notes 7, for example, you'll need to make sure you specifically test in that client before sending. A particular version of an email client might be relevant—Outlook 2003 will cause you far fewer headaches than Outlook 2007, and in some cases your list might only use one version.
If you've never sent to this list before, you might just have to test in every client you can find, and make some educated guesses about the kind of audience with which you're dealing. Are they likely to be using mobile phones to read email, or locked-down corporate servers?
Maybe they're all individuals using Outlook.com and Yahoo addresses, which are at least easy to test in. Whatever you know about your audience, make yourself some notes about what email clients you most want to check every time you send.
The single most important guideline for HTML emails is that CSS layout just doesn't work. The major email clients either offer no support at all, or mangle it in myriad frustratingly different ways.
Using CSS instead of tables was the battle cry of the web standards war, but coding HTML emails means raising the white flag and giving in. Unless you're building an extremely simple email, or your whole audience is using a more modern email reading tool, it's back to those all encompassing
 tags.
Gmail, Outlook 2007, Lotus Notes, and no doubt many more all have big issues with floated elements, and are even wildly unreliable with margins and padding. You'll want to set up some structural HTML tables to make sure you end up with an email that at least holds together well.
There are some problems using tables, too, as learned the hard way by many designers. Here are a few tips for dealing with them:
Set Widths in Each Cell Rather than on the Table
The combination of widths on the table, widths on the cells, HTML margins and padding, and CSS margins and padding can be chaotic. Simplify your code, and your life, by setting only on each cell:

Email clients are unreliable when it comes to deducing the correct width of a cell, so it's safest to explicitly set one. Pixel widths are the most reliable, as using percentages can give you some wacky results, especially when using nested tables.
To set your cell padding, either set it once on the whole table with the cellpadding parameter, or use CSS to set padding in individual cells. Mixing the two is likely to cause problems, and is best avoided.
Nest Tables for Consistent Spacing
Even when margins and padding are supported by most email clients, results will be inconsistent. If the spacing is critical to you, try nesting tables inside your main table instead. Old school!
Set a Background Color on a Container Table
Some email clients will ignore a background on the  tag, or one that's set in your style sheet. Having a wrapping table around all your content and setting a bgcolor attribute on it will work around this issue.
Whitespace Does Matter
Theoretically, whitespace in HTML files should be ignored, but in practice it can cause all sorts of rendering quirks—especially if you have whitespace between table cells. Make a habit of removing any spaces between the closing tag of one cell and the opening tag of the next to avoid unsightly gaps and layout problems.
This is where the C for Cascading in CSS comes in handy. Applying a style inline gives it priority over styles further away (such as webmail client styles), and also works around the email clients that strip out CSS from the head or external CSS files.
Here's a quick refresher in case you've not used inline CSS for a while (or ever, if you started web design after 2000).
A style applied to p elements in a separate style sheet or in the head of your HTML page might look like this:
p {
line-height: 1.5em;
margin: 0px 0px 10px 0px;
These styles will apply to all paragraphs in your page, but if the style is stripped out (as Gmail will do), the paragraphs will be styled according to whatever default the email client uses, or the webmail client's own style sheet.
Applying the style inline means styling each individual p element throughout your content:

Lorem

You'll achieve more consistent results if you apply styles in this way for all the relevant elements in your HTML email.
When you start doing this, you'll quickly realize that it's tiresome work repeating the same styles over and over in your HTML (a lot like  tags used to be). Lucky for us, there are a few ways to save time:
There are several tools that will take an HTML page and style sheet, and then spit out your page with the CSS all inlined. My favorite is Premailer, which will also give you useful advice about unsupported CSS.
There are certain styles that perform poorly inline—you're unable to specify :hover states for links, for example. It's generally worth keeping the styles in the head as well as inline—the extra download size is outweighed by the benefit of covering all your bases.
We already touched on this in the section called "Image Blocking" in Chapter 3, but it's worth revisiting.
Do you remember the web designer term "slicing"? When websites used to be constructed by designing a page-sized image and cutting it into little sections, which were then reassembled into tables and stuck on a page?
That used to be a very common technique for working around browser inconsistencies. Sadly, the same technique lives on in many email designers' toolboxes, and even the biggest companies send out HTML emails that are nothing more than a collection of images.
While it certainly reduces the time spent developing the email, the benefits end there. Unlike web browsers, email clients routinely block images from downloading until the reader clicks a special button or link, as shown in Figure 4.1.
Research over the last few years has shown that a significant percentage (some estimate up to 40%) of email recipients never enable images at all. Add to that all the people who fail to realize they could show images, and you have a huge chunk of recipients who will not see your logo, product photo, or animated mailbox.
The default image blocking settings for various email clients are shown in Table 4.1 (you can find an up-to-date version of this table online). I'll be explaining what the last column (trusted sender) means very shortly. For now, just pay attention to the second column: it shows whether images are displayed or not by default in each of the clients.
.MacYesNoLotus NotesYesYes
|Default img display
|Trusted sender img display
|Yahoo Mail
|Yahoo Mail Beta
|Windows Live Mail
|AOL Web
|Apple Mail
|Outlook 2007
|Outlook 2003
|Outlook Express
|AOL Desktop
Unless you know for sure that your audience is only reading email in Apple Mail, for example, you need to assume that a decent number of people will not see your images (since a number of popular clients, including Gmail, Windows Live, and Outlook 2003 and 2007 block images by default). So that beautiful sales newsletter, which is supposed to appear as seen in Figure 4.2, will actually look as shown in Figure 4.3.
You can imagine the impact that will have on the success of your campaign! So what's the alternative? There are actually a few ways to work around image blocking.
Most email clients allow recipients to automatically display images when a message is from a known sender (senders appearing in whitelists, contact lists, or address books). The final column in Table 4.1 shows which clients will allow recipients to override their image blocking setting for trusted senders.
You'll want to encourage your subscribers to add the "From" address you use to their whitelist. You can have a note right on your sign-up form that asks them to do this, so that the first email they receive will display images. And if you choose to send one, you can also include a more in-depth note in the confirmation email that's sent when people join your list.
In your actual email campaigns you can do the same. To be more helpful, put a page on your site with instructions for how to add an address to the whitelist for different email clients, and link to it.
There will always be people who by choice or chance never enable images for your campaigns, so the design needs to take that into account. Follow a few simple guidelines to improve your results:
Don't use an image as the first item in your email
Remember that many email programs will use a small preview window, and if the only element that fits there is an undisplayed image, the email might as well be blank. Start with some useful HTML text content that lets your readers know what they're going to receive. It might give them a reason to bother downloading the images.
Use alt attributes
Just like you do for a website, make sure to have useful alt attributes for each image. In some cases, they will show up when the image is blocked, and can provide a good backup. Unfortunately they won't always be displayed, or be displayed in full. Check Table 4.2 to see how common email clients will handle alt attributes.
.MacSometimesContingent on text length.
|Renders alt
|Yahoo Mail
|Yahoo Mail Beta
|Applies CSS font-styling to alt attributes.
|Windows Live Mail
|Contingent on text length.
|Apple Mail
|Replaces alt text with question mark icon.
|Applies CSS font-styling to alt text.
|Outlook 2007
|Sort of
|Replaces alt text with security message.
|Outlook 2003
|Applies CSS font styling to alt text.
|Outlook Express
|Applies CSS font styling to alt text.
|Sort of
|Replaces alt text with URL to image.
Use captions for important images
If you have an image that contains important content (as opposed to being a decorative element), use a text caption to describe it. That way, even if the image is not displayed readers will have access to the email's full content. This is more reliable than alt attributes; as we've seen, alt attribute rendering is highly variable between email clients.
Always have text and images
If you have a balance of HTML text and some images, then the email is useful even without images. If the email entirely consists of images that are blocked, the email is a waste of time.
Consider whether you need images at all
Sometimes imagery is essential. For a great example, see the FontShop newsletter, which displays samples of new fonts. Without the images, it's a lot less useful, so they're definitely worth including. The FontShop audience is also more likely to be displaying images at all times.
For some cases, though, imagery is unnecessary. Consider a transactional email like an order confirmation. It needs to be clear and able to be scanned, but images aren't going to contain vital content. So you may choose to spend your time on typography, formatting, and fine-tuning the content.
Use a recognizable logo for those who'll be able to see it, but avoid relying on the images to make your point for you. Ensure that part of your campaign sending process is viewing the email without any images loaded, the way a lot of your recipients will be seeing it.
Dissuade clients who want all-image emails
Web designers often tell me that they personally know better than to send purely image emails, but their clients want everything to look perfect. Here's the point—it's our job as designers to show our clients why that is such a bad idea. Sit them down and show them what their email will look like without images. Ask them, "Would you click through on this blank page?"
Remind them that perhaps 30% of people will be seeing exactly that, which could equate to hundreds or thousands of people who might hit Delete and never bother loading those images. This is a case where we need to give clients what they actually need, rather than what they think they want.
Yes!Spam filters often use the ratio of images versus text as a flag to gauge whether an email is legitimate. All-image emails are more likely to be marked as spam than mixed content emails.
There are some designers who will tell you that you have to use  tags because CSS never works in email clients. That's just not the case, and there's a significant body of tests that confirm it.
You can safely leave the  tags in the bottom drawer with your Pogs and Tamagotchis, but there are a lot of cases where you can't use modern CSS techniques. In our CSS Support section, we outline which CSS selectors and properties are supported, and which are not, across popular desktop, mobile, and web email clients. The Ultimate Guide to CSS Support in Email.
You'll want to refer to this resource when building templates, as a quick way of seeing which selectors and properties are safe to work with, and which ones you need to watch. Even trickier, you'll see inconsistent support for some elements, which will work in certain combinations but not in others, so what works in one email might fail in another.
There's no avoiding the testing process, but the CSS support charts will cut out a lot of the frustration for you. Once you've built a few templates, you'll start to know from memory the quickest way to achieve a solid result.
Webmail clients can be a special case when it comes to HTML email rendering. For example, Gmail comes in at least two different versions, and in Campaign Monitor's testing we've seen variations in how the same email appears depending on which version you're working in. It also strips all CSS in your document's head (whether in a style element or a separate style sheet referred to in a link), and is the main reason I recommend applying all your styles inline.
The modern Web contains a lot more than HTML, CSS, and images. JavaScript, audio, Flash, video, animations, and forms are all part of a designer's toolkit. Which of these work in email clients? This section outlines the current state of play.
Even if you can use a certain technique or medium, you might not want to. People go to your website by choice, typically: they go when they want to and with an understanding of what to expect. An email is an entirely different environment from a website (as discussed in the section called "The Design Environment for Email" in Chapter 3), and having sound or video playing inside an email is more likely to irritate than entertain.
For some emails and some subscribers it might be okay, but be very cautious about disrupting your readers' expectations.
The short answer is that scripting is unsupported in emails. This is hardly surprising, given the obvious security risks involved with a script running inside an application that has all that personal information stored in it.
Webmail clients are mostly running the interface in JavaScript and are not keen on your email interfering with that, and desktop client filters often consider JavaScript to be an indicator of spam or phishing emails.
Even in the cases where it might run, there really is little benefit to scripting in emails. Keep your emails as straight HTML and CSS, and avoid the hassle.
In the web browser market, Adobe Flash is almost ubiquitous (except on iPhones and iPads, of course), but in the email client world Flash is barely existent. In most cases it's completely absent, and even the fallback image you can select won't show up. The details of the current level of Flash support are shown in this resource.
Using Flash in your emails should be avoided for the present, as it just doesn't work. Unsurprisingly, this has a considerable influence on the effectiveness of video in email, which is our next topic.
Video can be a very persuasive medium—presenting action rather than just showing a static photo or text description. Whether people actually want to be watching a video in their email rather than on a website is an open question.
As of 2010, there are a lot of different ways that video theoretically could be included in an email message, but in practice most of them won't work for the majority of recipients. Campaign Monitor has tested the following techniques and formats for live video in an email: Flash, QuickTime,Windows Media, animated GIFs (streamed and embedded), Java Applets, embedded MPEGs, and streamed HTML5 video.The detailed results are shown in this resource.
As you'll see, animated GIFs do have solid support, although they're still subject to image blocking just like static images. In addition, Outlook 2007 will only show the first frame of the animation.
Personally I recommend a still simpler approach: take a screengrab of your video with the player chrome (and ideally a big honking "play" button), and put that into your email. Make it a link to view the video on your website (and link up a caption underneath it too). It's one additional click, but it's guaranteed to work for everyone.
Having an email contain a live form is a great idea—it's easy for your readers to fill in some details and RSVP, or answer a survey. Unfortunately, the support for forms in email clients is quite inconsistent. Some clients will put up scary-looking security warnings when the reader tries to use a form, and others will just disable the form so it's unable to be sent.
A lot of people might be able to use a form, but the rest will see a form that does nothing at all, which is a fairly bad experience. Again, the recommended approach is to link to a form on your website, where you know it will work. The level of form support in common clients is shown in this resource.
If you learn just one lesson from this book (I'm aiming for at least three), let it be this: always, always, always test your emails before you send them out.
There is no worse feeling in the world than hitting that Send button, and then spotting a typo in the very first heading. Well, okay, there are some worse feelings than that. Actually, heaps of them. Still, you take my point.
At Campaign Monitor, we once instructed 70,000+ subscribers to "ass your content" instead of "add your content," which generated quite a few replies, as you might imagine. Luckily, most people are understanding, but that's not always the case.
Once an email has been sent out, it's impossible to take it back. A website can be updated in a moment, but emails live out their separate lives in a million different inboxes, beyond reach.
There are quite a few methods and elements to test. Obviously, you'll have all the copy spell-checked, sanity-checked, and rechecked by a person other than you.
When it comes to the design and build, testing can be a bit time-consuming. There are so many different email clients to look at, versions of those clients, and platform differences that it can be overwhelming.
Fortunately, there are a few great services around that take a lot of the pain out of checking your email in multiple email clients:
Each service will take your HTML email and give you back a series of screenshots showing how your email renders in a number of different email clients. You can typically scroll through the whole email, see it with images blocked or images loaded, and gain a fairly good idea if there is a problem you need to fix.
Given more time and access to all the many email clients already set up, it would be better to physically interact with each one, but in practice these testing services are a huge time saver and well worth the cost.
In the quite likely case that something is not working right (content being cut off or displayed in the wrong place, or any number of quirky behaviors), the troubleshooting process begins. If you're lucky, the problem client will be one like Gmail or Outlook that's easy to get your hands on.
Then you can tweak and test a few times to make it work again, and perhaps run another full design test to make sure nothing else broke during the fixes.
Sometimes it will be a more difficult client, such as a particular version of Lotus Notes. These can be tough to troubleshoot, and you might need the help of a reader or colleague who can run some tests for you.
This process can be quite a long one, but once you have a robust template in place it will be reused over and over for future campaigns, and can often be adapted to suit multiple designs. So the time will be well spent.
In the final part of this chapter we'll look at the code required for the Modern Henchman newsletter, which has been developed and tested according to the guidelines we've covered.
You can download this template for free with the code archive for this book13 and use it as a base for your own designs, if you like.
For our client, the Modern Henchman magazine, we're trying to create a solid template that will be reused each month without requiring stacks of extra time in design or testing. So we need to develop an email that has a structure that can handle longer or shorter content without breaking apart. Figure 4.4 shows a reminder of what we want the final product to look like.
Beginning from the top, we have an introductory section that should show in the preview pane for most readers. It will contain a simplified list of contents for the email and a reminder of why people are receiving the newsletter.
Even with images turned off, that text will be visible, and it's a great opportunity to convince people to read on. We'll also put an unsubscribe link right up top, for those who are no longer interested. As we've discussed, it's much better to let them unsubscribe easily than to force them to mark it as spam.
Below the introduction is the masthead, which is 580 pixels wide. That's narrow enough to be readable without horizontal scrolling for most email clients. Obviously some mobile readers will struggle, but since our main goal is to promote the product of the month, and we want to use a big photo, we can't go too much smaller.
When you're designing for your own client, you may be able to use a flexible column width, but remember to consider your goals and prepare to accommodate different content.
The layout for the body content is fairly simple—essentially a two-column structure, but with a least one section that spans across the full width for the product promo.
We already know that CSS floats won't work, so to build this layout we're going to use tables to hold the content. To ensure that we can put a background color and image (at least for some email clients) in place, we start with a 100% width container table:

Yes!I mentioned earlier that several email clients can be sensitive to whitespace in your HTML. In the examples that follow, I've laid out the markup for maximum readability, and it still works well in the clients I've tested. However, this can be unreliable, so if you are adapting this template and run into any weird spacing issues, you should try removing the whitespace to see if that helps.
Inside that is our main content container with a fixed width of 580 pixels:
<table class="main" width="580" cellspacing="0" cellpadding="0"
You'll notice that we're using HTML attributes rather than CSS here for the best results. Nesting tables gives a more reliable layout than we could otherwise achieve, especially with email clients like Outlook and Lotus Notes.
When you're building your own templates, it's a good idea to test in Outlook 2007 (if you can) and Gmail as you progress, so that you find any major layout problems early—these two clients are both common and frequent causes of problems.
Fill the table cells with a block color and add some CSS borders so you can see how the layout is holding together as you work on it.
Handling the full-width masthead and introduction section is straightforward—they can be added as simple full-width rows to the content table:

You are receiving this email ...

<table width="580" border="0" cellspacing="0"

In this issue:

Contents listing

<table width="100%" border="0" cellspacing="0"

Month Name Newsletter

Send to a henchmate | Unsubscribe | ...

Below that, the two-column layout begins. This looks like a job for yet another table. Nesting another table lets us create consistent padding and margins around the body copy:

<td width="330" align="left" valign="top" bgcolor="#e6d9d2"

Article photo

Article title

Article copy

Read more link

<td width="15" align="left" valign="top" bgcolor="#e6d9d2"

Article photo

Article title

Article copy

Read more link

This looks more complicated than it is. We create the two columns, again setting explicit widths. As I've mentioned before, letting the email clients try to work out how wide an element should be is never a good idea, as the results will vary widely.
The secret to this so-called "two-column" layout is actually more columns, hiding around both sides of the content to create the gutter and margins.
Figure 4.5 shows the content block with borders turned on. I have used the Web Developer Toolbar extension for Firefox to display a border around all table cells, which makes it easier to understand what's going on. If you've never worked with table-based layouts before, or have banished them from your mind, this extension can help you make sense of them as you develop your email templates.
As you can see, we're using a total of six columns for our two-column layout. I know, it's ugly and old-school, and makes you feel a little bit ill just to look at it. We all feel that way the first time we go back to table layouts.
The nausea will pass eventually, and you'll be left with a two-column layout that displays reliably in all the major email clients. The code for the full-width content block is very similar, except that it uses only three columns: one for each gutter and one for the content area.
When you need to split a content area further, all you need to do is nest another table. In our example, the "Send to a friend" and "Unsubscribe" blocks at the bottom of the email require nesting another one-column table, like this:

Send to
a henchmate

Do your henching colleagues need some tips? ...

Unsubscribe

If you're not interested in being ...

The complete layout is depicted in Figure 4.6.
In building any HTML email template, you'll reach a decision point. Given that the columns are in place, and will hold together well for almost everyone, we could stop pandering to email clients at this point.
If you and your client are okay with some minor visual variation between email clients, you could revert to more modern techniques for the actual content. Just fill in the headings and paragraphs, style them in your CSS, and let them be rendered according to the email client's own quirks.
Most of the time your readers are not going to be comparing the email in different programs, so unless something is really broken they'll be oblivious to minor differences. This is what I'd suggest most of the time, although of course there's still plenty of testing to be done.
If your client is more demanding, or the design really needs to be consistent, you can continue on with further nested tables for individual content chunks. That way you'll have a lot more control over spacing around headings, for example, and control over consistency to let you line up elements with each other.
Here's an example of the effort required to create a consistent heading block:

The actual heading

This is all the code required just to make sure that the
 is displayed at the same size, and with the same surrounding space across the big email clients.
Think carefully before you go to these lengths, because it may well be a waste of your time. It's still good to know that it can be done.
Figure 4.7 and Figure 4.8 illustrate how our sample edition of the Modern Henchman newsletter looks in a few common email clients. These screenshots were generated using the Campaign Monitor testing tool, but you can achieve similar results from other services.
It might be difficult to make out in the screenshots, but there's still some variation from client to client. What you can see is that the overall design is quite close, and certainly doesn't look broken in any of these clients (even though one of the images has failed to load in Lotus Notes 6.5).
The lesson you take away from this should be that you don't need to use only images to achieve consistent results with HTML email. Coding your emails the way I've outlined might require a bit more effort up front, but they will be more effective, so you'll reap rewards in the long run.
The Web is chock-full of design galleries, and CSS galleries seem to be sprouting up like mushrooms in every corner of it, but there are relatively few HTML email template galleries.
Keep these sites bookmarked for the next design you need to code up, because you can save a ton of time:
There's no shame in taking a template that's freely available and has been tested, and adapting it to your needs.
Your client has no interest in paying you to fight a battle to the death with Lotus Notes 7; they just want an email that people can read and that achieves their goals.
Over time you'll build up your own knowledge and a set of working code that you can reuse, which will save you time that's better spent on the design and business goals.
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Follow the words and history of four generations of the Adams Family, from their experiences at the Old State House, through Beacon Hill, and into Back Bay. John, Abigail, and their descendants were prolific writers. The trove of documents they left behind intimately describe their lives, public service, and Boston from the eve of the Revolution to the turn of the twentieth century.
General Admission: $15
Boston By Foot members: $5
Click here to purchase tickets


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The Super Adventures of Sophie and the City is a series of children's books written by Kelly Florio Kasouf and illustrated by Judit García-Talavera. Kelly Florio Kasouf is the daughter of late Condé Nast chief executive officer Steve Florio. She released the first adventure of Sophie last year – "All in a Day's Work" – for which she harnessed her own childhood experiences with the fashion world. In the second book "Grand Central Escapades" released earlier this month, Sophie is on a time-traveling voyage to the Twenties, with appearances from Christian Dior, Paul Poiret and Marguerite Lanvin.
Both books are a great Xmas gifts for fashionable little (or not so little) girls!
Oscar de la Renta for Sophie
In early 2013, Oscar de la Renta will retail a special dress in his new children's collection that was created for Sophie, to mirror both her sophistication and sense of whimsy and wonder. The cotton voile fabric mimics a watercolor iris, which complements the illustrations of the Sophie series.
"We were very excited to be able to make a special dress for Sophie, knowing that in a little Oscar de la Renta dress, she would shine the world over on her adventures through the greatest of all cities," says Catherine Monteiro de Barros, VP of Design, Childrenswear.


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We are constantly re-stocking. Pre-Order Now.
*All of our fine jewelry is custom made to order in New York, therefore please allow 3 - 4 week for production.
Simple and sweet these are suitable for all ages and a great gift for children. The classic design ensures that this earring will be a gift that will last a lifetime. Mix and match with the Single Mini Star Huggie Hoop, or wear these as a pair.
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Oxford Union Backs Motion Opposing Israel Boycott
Prestigious debate society votes in favor of Alan Dershowitz-proposed motion entitled 'Is the BDS movement against Israel wrong?'
The Oxford Union has reportedly backed a motion opposing the Israel boycott movement by a vote of 137 to 101.
According to a Jewish Chronicle report, noted U.S. attorney and academic Alan Dershowitz proposed the motion entitled "Is the BDS movement against Israel wrong?" to the prestigious debate society.
Dershowitz, who debated human rights activist Peter Tatchell, said the BDS movement is against the two-state solution.
"BDS is based on bigotry. If Israel was not the nation-state of the Jewish people, then this debate wouldn't be happening today," Dershowitz said, adding that "BDS will absolutely not bring peace. If the BDS movement is desirous of peace, then why will its leaders not debate me?"
Want to enjoy 'Zen' reading - with no ads and just the article? Subscribe todaySubscribe now


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Putting facts into perspective - Wisconsin teachers strike
Month: February 2011
The Judge's View – Jerry Hogan 27 Feb. 2011
Rockwall County Judge Jerry Hogan discusses the new county courthouse, its configuration and plans for the future.
Wisconsin Teachers' Strike – Class Warfare Fomented by Communists
What's behind the hullabaloo in Wisconsin? It's a classic struggle between the elites (public-sector labor unions) and taxpayers.
Constitutional Convention – Pandora's Box .
Opening a Constitutional Convention is as desirable as opening Pandora's Box.
Deuell files concussion legislation
"Concussion symptoms can sometimes take days or weeks to develop," Deuell said. "If our students are cleared to play before being properly evaluated, the risk of permanent damage or even death increases."
Rep. Christian Receives Young Conservatives of Texas Torch of Freedom Award
The Torch of Freedom Award is given to an individual whom has made a significant impact by standing firm with their conservative values and promoting conservative thought.
It Was Not Yours To Reject, Mr. Obama
This is how things work: when a foreign country gives a gift to the President, it becomes property of "We the People", not the President and the rules are very clear. Great Britain made a gift of a bronze bust of Sir Winston Churchill to the United States of America – not a personal gift to Barack Hussein Obama, private citizen.


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Aktionspunkt: Report from the NA-BIG Conference
Report from the NA-BIG Conference
[Karl Widerquist – USBIG – May 2012]
The Eleventh North American Basic Income Guarantee (NA-BIG) Congress took place at the University of Toronto on May 3-5, 2012. I had the privilege of attending this conference. It provided an unusual opportunity for me to go to a NA-BIG Congress purely as a participant, because I had almost nothing to do with the organization of it this year.
The theme of the Congress was "Putting Equality Back on The Agenda: Basic Income and Other Approaches to Economic Security for All." It began—unusually for a conference primarily dedicated to examining basic income—with two skeptics explaining what was wrong with the basic income as a solution to current problems in the United States and Canada. I applaud these participants for speaking their mind in an auditorium full of basic income supporters. It was kind of strange to begin with the skeptics—rebutting an idea that hadn't yet been presented at the conference—but it worked very well to keep the basic income supporters on their toes throughout the conference.
The organizers invited two speakers to focus on the problems of poverty and inequality rather than specifically on basic income as a proposed solution: Charles Karelis (Research Professor of Philosophy at The George Washington University and author of The Persistence of Poverty: Why the Economics of the Well-Off Can't Help the Poor) and Richard Wilkinson (Professor Emeritus of Social Epidemiology at the University of Nottingham Medical School and co-author of The Spirit Level: Why More Equal Societies Almost Always Do Better). Even though these speakers' remarks were not directly about basic income, they were valuable to the conference, because they show the need to do something about poverty and inequality in the world today. It's the work of a conference like this to see if basic income can help solve the problems researchers like these have identified.
One featured speaker, Erik Olin Wright (of the Department of Sociology, University of Wisconsin - Madison, author of Envisioning Real Utopias, and American Society: How it Actually Works), brought the congress back to focus on basic income, but he did not support the common version of the basic income proposal—a basically unregulated economy with basic income as its one central progressive reform. He argued that basic income would only succeed if it were part of a major reform of the economic system.
One of the most pertinent presentations was given by Evelyn Forget (Professor, University of Manitoba Faculty of Medicine, author of a major forthcoming study on Mincome: the Manitoba minimum income experiment). She has been working for several years to recover and analyze data from the Canadian Negative Income Tax experiment, known as Mincome. The experiment was conducted by the Canadian Federal government in the late 1970s, but it was cancelled before the data was analyzed. Only now, thanks mostly to Evelyn Forget, are the findings of the experiment becoming fully available. She finds that the experiment had many benefits for recipients including, for example, improved school attainment among children and improved health outcomes for all family members.
Senator Art Eggleton, former mayor of Toronto, concluded the conference with a practical discussion of how to put BIG on the political agenda in North America.
The parallel sessions provided a wide range of discussion about BIG. These sessions were especially valuable for me because I was able to attend two sessions and a dinner dedicated to providing feedback to me on chapters of the book that I am currently polishing for publication. The book makes a freedom-based argument for an unconditional income from the perspective that the imposition of rules, including the rules of property, make the poor unfree in very important ways. Basic income is both compensation for the imposition of these rules and a necessary institution (in modern industrial society) to maintain each individual's status as a free person with the power to accept or reject active cooperation with other willing individuals. The sessions I participated in helped me formulate this argument and to present the book as a work of political philosophy.
For me, the Congress was also an opportunity to reconnect with friends, colleagues, and acquaintances. I have now been to six BIEN Congresses and all eleven NA-BIG Congresses. I believe there are only three of us who have been to all eleven Congresses (the other two being Jeff Smith and Al Sheahen). Every Congress is a little different. Some themes recur every time, but I'm always confronted with new ideas.
One welcome addition to this Congress was the presence of a significant number of people who are on disability or other forms of public assistance. This group brought the discussion back to practical issues every time, providing a skeptical view of nearly all the ideas presented. I hope we can get someone from this group to be a featured speaker at an upcoming NA-BIG or BIEN Congress.
The North American Basic Income Guarantee Congress is a joint project of the USBIG Network and the Canadian Basic Income Guarantee. It takes place in Canada and the United States on alternating years. Next year's Congress will be in New York City in February (see announcement above).
-Karl Widerquist, Nicosia, Cyprus, May 2012
For more information on this past conference go to:
Papers from the Congress will be online as part of the USBIG Discussion Paper Series at:
Information about next year's Congress will soon be online at:
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Sein oder Haben - Themenwoche in 3Sat
In der 3sat-Themenwoche rund um das Thema "Wirtschaft" stehen Grundsatzfragen zur Wirtschaftsordnung ebenso im Mittelpunkt wie die Frage, was man aus der Krise lernen kann und welche ökonomischen Ziele langfristig angesteuert werden sollen... weiter lesen
Tippin.me mit Bitcoin Lightning
Bitcoin ist die zinslose Währung für freie Menschen.


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REVIEW: Curious Incident of the Dog in the Night-Time
Hero, over at Muddy Bucks & Oxon, managed to snaffle what must have been one of the last tickets available for The Curious Incident of the Dog in the Night-Time recently, and she loved it. It's on tour, though, so there's always a chance to catch it somewhere else.
I saw The Curious Incident of the Dog in the Night-Time at Aylesbury's Waterside Theatre the other night. The good news was that it was an extraordinary piece of theatre, one of the most exciting, surprising, physical and engaging pieces of theatre I've seen in years. The bad news is that it's totally sold out at Aylesbury already, so unless you are incredibly lucky with returns, you won't be seeing it this time round.
But pah! to that kind of defeatist attitude and let's have some good news again: the play will be coming to Oxford's New Theatre in July (14-18) and much later on to Milton Keynes (3-7 Nov) so you have some time to book tickets to this brilliant piece of theatre.
If you haven't read the Mark Haddon book from which the play is adapted, it follows 15 year old Christopher, a child with Asperger Syndrome who has an extraordinary maths ability, but also difficulty interpreting everyday life. When he falls under suspicion of killing his neighbour's dog, his carefully ordered world starts to unravel and he runs away from home to find his mum in London.
It's the sort of synopsis that, on paper, might have you slugging away at the Black Tower, but actually the play, like the book, is ultimately uplifting with moments of real humour. I took my 12 year old son and he was absolutely entranced (admittedly assisted by the strobe lighting and thumping music). This is the child who rocked back and forward in agonised boredom while Nigel Kennedy played the best version of The Four Seasons I have EVER GODDAM HEARD (yep, I'm still carrying that anger around with me, with no hope of release!) so it speaks volumes for Curious Incident that he loved it so much.
The interpretation of the play feels very modern – lights flash, music pumps, Christopher's mental turmoil is thumped and strobed out so we can feel his pain and confusion. The physicality of the actors is astounding too, especially Joshua Jenkins as Christopher who is incredible, perfectly conveying Christopher's autistic vulnerability and natural stubborn teenage rebellion whilst in almost constant movement on the stage – at one stage walking sideways across a vertical wall, and jumping, falling, or being held by supporting actors as we see him in his imagination as an astronaut.
I won't go on and on, but you're getting the picture I hope – this is one of the rare plays when I really shout it out loud and clear – BOOK IT, AND FAST.
Book tickets for New Theatre Oxford (14-18 July)
Book tickets for Milton Keynes Theatre (3-7 Nov)
Tell us what you think
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