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Home / Deagan Dark Brown Finish Rectangular End Table
Deagan Dark Brown Finish Rectangular End Table
The rich finish and angular contemporary design of the "Deagan" accent table collection come together to create furniture that fits flawlessly into the decor of any living environment. The rich dark brown finish flows beautifully over the straight-lined contemporary design and the angled legs to make this furniture stylish as well as functional with the ample amount of shelf storage this collection offers. With the addition of the clear beveled glass insert adorning the cocktail table top, this collection captures the true essence of great contemporary design. Enhance the beauty of your home's decor with the style and function of the "Deagan" accent table collection.
Dark brown finish.
Dark brown finish.
Depth: 22.13"
Length: 25.13"
Width: 26"
Related Products
Deagan Dark Brown Finish Rectangular Cocktail Table
$ 400.00 $ 148.00

subset: commoncrawl


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Hotel Reservations
We offer single rooms with shared bath facilities in our historic main building or a separate cottage unit with a private bath. If you would like to speak to the front desk directly, please call (707) 942-4101. Click here to view an availability grid
Restaurant Reservations
To reserve a table with us, use RESY or call 707-942-4101. For parties of six or more, please make your reservation directly by phone.
Lunch Hours: 11:30am-4:00pm daily
Dinner Hours: 4:00pm-9:00pm daily (extended hours during high-season)
Weekend Brunch: 11:00am-3:30pm (Saturday & Sunday)


text: Roughly 1.3 million American men have atrial fibrillation, a heart-pumping problem. And while most are treated with medication, a new Italian study determined that scarring the heart is the best way to correct atrial fibrillation. Out of 99 patients, 84 percent of those who underwent ablation, the use of radio waves to scar heart walls, were symptom-free in 9 months. Drugs helped only 23 percent of patients. "Medications can control electrical impulses," says Carlo Pappone, M.D., the lead author. But "ablation changes the heart muscle itself, eliminating other possible causes." Go to hrsonline.org/find_heart_rhythm_specialist for a doctor adept at ablation.


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Exquisite and high end wooden wine racks in modules in the most beautiful joinery. Our most exclusive and beautiful wine rack for you, who seek the best for your wine.
Moldow wine racks are among our most exclusive wine racks and can be combined in every possible way. If you would like a unique and non-binding design proposal, I'd be more than happy to help you. Click here to be contacted.
»Helene Hoier - Interior consultant and furniture designer.
Wooden high end wine racks
These are top of the line wine racks and cabinets. This series of exclusive wine racks is designed and developed by Danish furniture designer Christian Moldow. The wine racks are made in the most exquisite materials and with a unique sense of detail.
The unique wine racks are the result of an experienced background in the wine industry and the cabinet making industry. The exclusive wooden wine racks are filled with excellent details in both design and construction.
There are many design options, and you can custom build your wine cellar with the exclusive bottle racks to a perfect fit.
Handmade wine rack
All details are well thought out and the joinery appear like small revelations when looking at the exclusive wine racks.
Everything is joined together with beautiful dovetail joints with some exceptions where an invisible wooden dowel help connecting things. It is such an incredibly elegant wine rack that you cannot help falling in love.
As you may know, the best way to look at furniture is using your fingers.
The sensation of touch tells more about the quality of the joints than the eye does. Moldow's wine racks will not disappoint the keen eye of your hands. The joints are just perfect and the edges and corners are sanded to perfection making them a pleasure to touch.
This is Danish design at its best.
Beautiful wine shelves
The unique luxury wine racks in the best quality wood will make your wine cellar one of the coolest rooms in your home.
The wine racks are designed as modules, and you can combine them just the way you want it. The unique handmade wine racks can be joined on the sides and placed on top of each other.
A nifty and unique noteworthy detail is that each of the wooden bottle shelves are shaped like the silhouette of a wine bottle.
Wine racks in modules
Moldow Wineracks are delivered to you in so-called "flat packs", i.e. flat space-saving boxes. The pre-assembled vertical parts for the wine bottles are packed along with the upper and lower parts that will serve as stabilizers for the entire construction.
You are only do the very final steps in the assembly process of the modules, and it is such an easy thing to do with the most beautiful result.
Not only are the wine cellar racks luxurious and beautiful. They are also thoroughly designed to be the perfect resting place for your wine bottles.
Custom made wine rack
With the unique "expansion racks", you can add columns of bottles to the width of the modules in order to tailor the racks to fit your own wine cellar.
There is a corner wine rack designed to efficiently use the space in a corner of your wine cellar. There are wine racks for standard sized bottles and racks for magnum bottles, but also for entire cases that can be put on a nice retractable shelf.
The module rack called "Cigar" is designed with a shelf to store a humidor for your cigars along with with your wines. Cigars and wines are ideally stored under roughly the same conditions. Elevated humidity and stable temperature. This ensures optimum steady development of the delicious goods. However, you will have to find the humidor on your own.
Handmade wine cabinets
The Moldow Wineracks modules brings out the best of two worlds. You can have a specially designed and highly exclusive wine rack that is so close to being a tailor made custom made wine rack as it may come.
As an extra nice detail there are wooden table tops that are intended for mounting on top of a module. You create a beautiful finishing touch to the entire rack that way.
Wine rack for half bottles
Even smarter and completely unique, you will find the brilliant "ladders", also be mounted on top of each module. They are available in three lengths to lay over one, two or three modules and the "steps" are beautifully designed as bottles. You now have an extra wine shelf on top of your exclusive Moldow Winerack.
The distance between the slats or steps is slightly narrower than in the wine rack itself. Thus you can conveniently store your half-bottles of dessert wine or such. You can also store your very large bottles for that special occasion.
Wine racks in several types of wood
Moldow Wineracks, specially designed following and honoring the best craft traditions, are available in three types of wood. The base is oak, then there is cherry wood and finally there is teak. All three varieties can be delivered oiled, if desired.
Oak racks are standard stock items. Cherry and teak wood will be delivered by order with a delivery time of approximately three to four weeks.
If you have certain wishes for special kinds of wood, it can also be done. Please do not hesitate to contact us for a chat and an offer.
Design your own exclusive wine cellar
Please contact us for help or advice on how to customize your wine cellar with these unique wine racks.
In the near future, the wooden wine racks from Moldow Wineracks will be found in our unique virtual interiour design tool on our website here.
In addition, our skilled craftsmen are ready to make other adjustments to the wine racks. Fully according to your wishes.


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The Globester™ is great for training wide and slopey grips and it really works your finger strength on wide pinches.
The Master is cut on a CNC router and each Globester is poured by hand in Sacramento California.
The 4 inch Globester and The Chunkster™ are both suitable for martial artists who want to develop grip strength as part of their training regiment.
Each Gripster is thoroughly tested for quality and we will not send you a below quality product. However, please note that they are handmade and therefore may sometimes contain tiny bubbles.
When we have shipped your Gripster we will email you with your tracking information. If you have any questions or concerns please feel free to contact us via the Contact Us page located here.
Back in 2013 we launched The Gripster on IndieGoGo. IndieGoGo is just like Kickstarter but has a wider range of projects that they accept. The campaign was quite succesful and we raised...
I started working on The Gripster back in 2010. It started when about a year after I began climbing. I was hooked on climbing from the second I tried it. I began to learn about ways to train...
In 2012 we started working on The Gripsters IndieGoGo launch. Mike the creator of The Gripster was climbing at sacramento pipeworks and got talking to Alex Honnald. Alex agreed to share it on his facebook page and brought many customers to our campaign!


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Reduce your footprint - stretch your budget.
When: 14 March 2017; 5.30-6.30pm
Where: Waikato Environment Centre, Five Crossroads, Hamilton
Why throw your scraps in landfill when you can use them as a resource? Save money buying expensive compost for your garden and potted plants by making your own. In this workshop you will learn about traditional composting, and also about composting using a bokashi system. With bokashi, you can compost any food (even the food that the worms usually don't like) including citrus, onions and meat!
Attendance is just a gold coin donation in order to help to cover our running costs.


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Sort: Name (A-Z)All Apps
Powerful platform that uses provider-customizable Smartlists to engage and empower patients.
Doctor Care Portal
Hospital staff portal for Patient engagement and Connected care delivery.
Quick, simple and easy-to-use precision dosing software specifically developed for clinical use at the point-of-care.
Doximity on FHIR
Doximity provides detailed profiles on providers and a secure messaging platform
Duke PillBox
Duke Medicine
Trains patients on use of prescribed medications to improve compliance and adherence results.
ED Pulmonary Embolism Auto-Filling Calculator
MedStar Institute for Innovation (MI2)
A calculator that auto-completes the Revised Geneva and PERC rules based on patient information in FHIR.
ePRISM | Health Outcomes Sciences
Health Outcomes Sciences Inc.
Provides healthcare organizations a fully automated means to enable personalized predictive content and seamlessly adapt it to any workflow
Family Caregiver Application
Geisinger and Merck Collaboration
Developed by Geisinger and Merck, Family Caregiver Application helps with the coordination of care for patients, caregivers, and providers.
Forecast Health Risk Prediction and Prevention App
Forecast Health
Identifies high risk patients, highlights the causes of risk, and provides patient-specific guidance to reduce risk and costs.
Growth Chart
Boston Children's Hospital
Concise, interactive view of a child's growth over time.
Growth Chart and Immunizations
Prairie Byte Solutions
Growth Chart app has been developed for parents and pediatricians. It allows to view child's growth over time as well as immunizations.
Hale Health Remote Care Platform
Hale Health
Hale connects clinical teams and their patients between visits through live video visits, secure messaging, photo + video sharing, and more.
Have I Been Tested?
Categorical, LLC
Had bloodwork but not sure what was checked? Have I Been Tested searches FHIR to see if you have been tested for various common concerns.
HealthDecision, Inc.
HealthDecision provides decision support and shared decision-making tools for clinicians and patients at the point of care.
SFO Technologies
Healthsuite application helps users to identify and test their cardiac and diabetes risks.
Health Wizz
Health Wizz
A mobile health application that empowers individuals to take ownership and control of their health data.
HEART Pathway
Impathiq Inc.
A validated decision tool that improves health outcomes and reduces unnecessary costs for patients presenting to the ED with chest pain.
HIE Incontext
HIE InContext provides information from participating HIEs within the context of a clinician's workflow.
HMS Library of Evidence
Harvard Medical School
The HMS Library of Evidence App provides evidence-based decision rules to guide appropriate imaging in the context of patient clinical data.
Krames On FHIR
Krames On FHIR® is a robust solution suite that integrates into the EHR to deliver patient education materials at the point of care.
LHC-Forms SDC Questionnaire
Lister Hill National Center for Biomedical Communications (LHNCBC)
This App uses LHC-Forms (a.k.a. LForms) to handle FHIR Questionnaire and QuestionnaireResponse and their SDC profiles.
Lush SMART on FHIR Mobile Clinical Data App
Lush Group Inc.
This application demonstrates capability in connecting to multiple EMRs, using FHIR, to provide clinical data for a specified patient.
MazikCare Timeline on FHIR
MazikGlobal Inc
View Patient journey in an intuitive timeline view with the power of MazikCare
Medocity MD
Medocity, Inc.
Medocity MD was developed for care professionals to connect, track and monitor patients.
Meds Price Compare
Technosoft Healthcare Solutions
Compare prices, print free coupons & save up to 80% on prescription and non prescription meds.


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Google Analytics event tracking via Google Tag Manager
Last Updated: 21 Oct 2017
Learn how to set up Google Analytics event tracking via Google Tag Manager in order to measure business relevant actions on your website.
In this blog post, I will show you how to set up Google Analytics event tracking via Google Tag Manager. Google Analytics comes with a number of interesting aggregate engagement metrics such as Sesssions, Avg. Duration on Site, Bounce Rate and others. Usually, these metrics are good to have, but they are not necessarily indicative of a website's business contribution. With Google Analytics event tracking and its customized events to measure form submissions or other conversions, the gap can be bridged to more business relevant measurements. Google Analytics event tracking was commonly implemented with custom code on the website, but with Google Tag Manager the event tracking can be set up through a graphical user interface instead of code. So, in summary, the approach described in this post allows you to:
- capture more business relevant and conversion focused data,
- gain flexibility and independence in regard to the implementation of Google Analytics event tracking,
- save time as you can verify correct tracking implementation right away and don't need to wait for data to flow in.
In order to benefit from the advantages of Google Analytics event tracking for your business, you need to:
- have access to the HTML code of your site to place the Google Tag Manager tracking code on it,
- use a conventional website with conversion actions that do possess unique elements that can be used to trigger an event,
- which, if that is not the case, may require some web developer work like for instance adding a custom CSS class name to an element for an individual conversion action.
Now, let's dive into the topic and see how you can implement Google Analytics event tracking via Google Tag Manager. The post uses the following structure:
1. Introduction to Google Tag Manager
1.1 Understand Variables, Triggers and Tags
1.2 Configure built-in variables
1.3 Implement Google Analytics Tracking Code
1.4 Implement generic click listeners
2. Understand Google Analytics event tracking
2.1 Decide on events to track
2.2 Understand Google Analytics event tracking structure
3. Example scenario of Google Analytics event tracking via Google Tag Manager
3.1 Decide on events to track in scenario
3.2 Decide on event category, event action & event label dimension names
3.3 Use Google Tag Manager Preview mode to see values of variables
4. Verify correct event tracking in Google Tag Manager
4.1 Use Google Tag Manager Preview mode
4.2 Use Google Analytics real-time tracking
5. Conclusion
Disclaimer: Note that the image links as part of the book recommendation below are affiliate links and as an Amazon Associate I earn commission from qualifying purchases at no additional costs of your own in case of subsequent purchase through that link. Know that I only recommend products that I have personally used and and believe are genuinely helpful not because of the small commissions I earn if you decide to purchase them.
Google Tag Manager is a stand-alone tag management tool that integrates seamlessly with Google Analytics. In this chapter, I will show you how Google Tag Manager operates and what to do first before implementing Google Analytics event tracking with it.
If you are using Google Tag Manager for the first time, you will need to create an account and container as well as place the Google Tag Manager script on your website. Once that is done, you should familiarize yourself with the user interface. In the workspace of your container, you will find Overview, Tags, Triggers, Variables, and Folders (image 1). For implementation, you will mostly use Tags, Triggers, and Variables, which will be further explained in this section.
Put briefly, Tags define the type of measurement/placement (Google Analytics, Google AdWords, Custom HTML) that should occur, whenever happens what is defined in the Triggers based on Variables. In the following, I will give you more explanation about Variables, Triggers, and Tags.
Variables in Google Tag Manager can be built-in variables including data layer variables such as Click Classes, Click Text or Form ID as well as URL variables such as Page Hostname, Page Path or Page URL and others (image 2). Next to the built-in variables, there are user-defined variables that you can create based on Custom JavaScript, DataLayer Variable, Constant or others. We will make use of a user-defined variable based on a Constant later for the Google Analytics Tracking Id. Variables allow you to retrieve values (e.g UA-12345678-1) and can not only increase your productivity in Google Tag Manager, but also support the correctness and completeness of your Google Tag Manager setup. Variables are referenced by using
{{ and
}} around your variable name as you will see later. Whenever the variable name should be changed the variable name will automatically be updated for all its references.
Triggers in Google Tag Manager can be of various types. There are page view triggers (DOM Ready, Page View, Window Loaded), click triggers (All Elements, Just Links) and other triggers (e.g. Custom Event, Form Submission, Timer). For every trigger, you will need to define conditions, if you don't want the trigger to be true in all scenarios such as for example all page views or all link clicks. The conditions you can select are based on the Variables. So, an exemplary Trigger is a click trigger for only those links where the Page URL equals example.com/my-link-page-I-like-to-track. In this case, the variable Page URL is used as the condition for the Trigger (image 3).
Tags in Google Tag Manager can be either featured tag types from online platforms such as Google Analytics, Google AdWords, but also AdRoll, CrazyEgg, HotJar and many others or custom tag types such as Custom HTML or Custom Image. The tag type usually allows more configuration like the Google Analytics Tracking Id in the case of Universal Analytics for Google Analytics. After selecting and configuring the tag type, you can either select one of the previously created Triggers or create it ad-hoc.
In conclusion, Tags, Triggers, and Variables are all interconnected in Google Tag Manager and it is good to understand their interdependencies when you want to work productively with Google Tag Manager.
Do you like what you read? Subscribe to my blog below to read the latest posts.
My book recommendation
In many cases Google Analytics remains heavily underutilized and hence its real potential impact on a business untapped. I have seen this personally many times. "Google Analytics Breakthrough" is one of the more recent books on Google Analytics, one of the most comprehensive with 624 pages and written by long standing industry practitioners. Specifically around the topic of tag management (like in this blog post), chapter 5 explicitly addresses Google Tag Manager. This includes its concept, benefits, migration to Google Tag Manager from native tracking and other aspects.
I own the book, read it and can wholeheartedly recommend it to any person or business wanting to take their Google Analytics game to the next level.
When you start out with Google Tag Manager, you will not be able to use all of the pre-configured variables for Triggers. You will need to configure built-in variables first and activate those variables that you want to use in Google Tag Manager. For this, you go to your Variables overview and click on Configure to check all those variables that you wish to be available to you (image 4). I guess Google did this to not overwhelm users since in practice there are certainly some variables that you will use significantly more often than others for common web analytics purposes. Be aware of this opportunity that you can/need to (de-)activate built-in variables depending on what variables you want to use for conditions for your Triggers as described in the previous section.
Now we will get hands-on and establish a connection between Google Analytics and Google Tag Manager. In this section, you will see how you can implement the Google Analytics Tracking Code via Google Tag Manager. More specifically, we will set up a Universal Analytics tag connected with our Google Analytics Tracking Id (e.g UA-12345678-1). This process will touch on Tags, Triggers, and Variables in Google Tag Manager. As described in section 1.1, it is advisable to set up User-Defined Variables for values that we may want to retrieve frequently. In this case, we will save the Google Analytics Tracking Id in a variable named "GA UA" by selecting the Constant variable type and entering the Google Analytics Tracking Id as its string (image 5).
After you set up that variable successfully, it is time to think about triggers. In most cases, we want the Google Analytics Tracking Code to be active on any of our pages. So, this means any page view on the entire site shall be the trigger for our yet to be created tag. In Google Tag Manager, there is a page view type trigger called "All Pages" that is not visible under Triggers, but selectable as a trigger under Tags. In this scenario, we want to employ that specific trigger activated with any page view.
So, in this case, there is no further configuration required under Triggers and you can move on to Tags. Select Universal Analytics as tag type and Page View in the subsequent screen for Track Type (image 6). Under Triggering, below the card for Tag Configuration, you want to select the trigger called All Pages that should appear at the top. Now you can give a descriptive name such as "Google Analytics Tracking Code" and then Save this tag. To fully activate these made changes, you will need to publish the latest workspace changes in Google Tag Manager (top right corner). Congratulations, your Google Analytics Tracking Code will now load via the Google Tag Manager code on all pages, for which you implemented the Google Tag Manager code. This makes the old separate Google Analytics Tracking Code on your pages obsolete if you had this code previously implemented. You can verify that the Google Tag Manager code correctly includes the Google Analytics Tracking Code with the browser plugin Google Tag Assistant.
In preparation for the implementation of Google Analytics event tracking via Google Tag Manager, you should set up generic click "listeners". This ensures that Google Tag Manager actively listens for any general clicks as well as link clicks. The Google Analytics event tracking will build on top of that and allow us to set up tracking for any occurred click on the website. We will need to set up two triggers of the click type for this. First, create a trigger with All Elements as Click trigger type and call it "All Elements – Clicks". Second, create a trigger with Just Links as Click trigger type and call it "All Links – Clicks". You should see your two triggers now in your list of triggers (image 7).
You can verify whether the listeners work, by entering the Preview mode (top right corner) and opening any page of your website in a new tab. You should now be in the Google Tag Manager Debug mode that allows you to see what is recorded in the data layer and more. When you click anywhere on your page, you should see gtm.click appearing on the left side of your Debug window. Similarly, when you click on any link on the page, you should see both gtm.click and gtm.linkClick recorded (image 8).
Everyone who has used Google Analytics before appreciates the out-of-the-box metrics offered. After setting up Google Analytics, you have immediate access to aggregate engagement metrics such as Session, Pages/Sessions, Avg. Session Duration, Bounce Rate and others. Whilst these metrics are interesting for general website engagement monitoring, they are usually quite distant from your actual business objectives. This is were Google Analytics event tracking comes in. By setting up events via Google Tag Manager as it will be explained later, you will enrich your data in Google Analytics meaningfully. With events you can measure every on-page and outbound click, PDF downloads, video plays and signups/registrations via a form.
As there are many opportunities for tracking website engagement with events, it is important to decide on or at least prioritize the most business critical website interactions. Usually, I would recommend using Google Analytics event tracking for interactions that are part of your marketing funnel. In a previous post called automate Google analytics reporting in Google Sheets, I describe how you can automate reporting in Google Sheets for a product signup funnel that contains a CTA click as well as a form submission, both tracked with Google Analytics events. If you know what a specific event is worth to your business, you can even assign a monetary value in your preferred currency to that event.
Google Analytics event tracking follows a certain structure and hierarchy in terms of how events are recorded in Google Analytics. It is well worth it to familiarize you with that recording structure beforehand in order to keep later event recordings tidy. Google Analytics records your given names or values and they become visible in the Google Analytics interface. There are up to four dimensions, for which you can input names or values. Google Analytics requires input for Event Category and Event Action, whilst Event Label and Event Value are optional dimensions of the recorded events.
Those four dimensions are also hierarchical in that sense that (1) the level of descriptive granularity that you want to choose for the names increases from Event Category to Event Label and (2) you will most commonly select Event Category, then Event Action and then, if recorded, Event Label to retrieve data on event-specific recordings in Google Analytics.
For example, if you are using events across your website as well as your product, you may want to choose "Web" and "Product" as respective Event Category. If you are using events only across your website, you can be more specific at the category level already and choose category names such as "CTAs clicked" and "Forms submitted" for instance. The level of granularity you select for this hierarchical depends on personal preference, but here are a few guiding questions for you:
- Is my chosen name for Event Category broad enough to include all events I like to see aggregate volumes on in the Google Analytics UI?
- If you select "CTAs clicked" as Event Category, the highest hierarchical dimension, you will be able to easily retrieve the number of total "CTAs clicked" in the UI. Alternatively, if you select "Web", you will see the total of events that you assigned to the "Web" Event Category. You will however not be able to easily see the total number of events that occurred under two different Event Categories such as "Web" and "Product". The respective numbers will be retrievable separately. This might not be an issue for you depending on how you do your reporting, but I like to make aware of this fact for data displayed by default in the Google Analytics UI.
- Is my chosen name for Event Action broad enough to include all events I like to see aggregate volumes on in the Google Analytics UI?
- Same principles of broadness apply to the Event Action names that are hierarchically listed below an Event Category. For Event Action names below an Event Category, you can decide to use one or more than one Event Action name for your events. Those should follow the "MECE" principle within their given category by being "Mutually Exclusive, Collectively Exhaustive". For example, if I am using "Web" as the category and I am only measuring two actions such as "CTAs clicked" and "Forms submitted", then those two should be the Event Action names.
- If Event Action is my lowest hierarchical dimension is it narrow and descriptive enough or should I use Event Label as the lowest hierarchical dimension?
- For example, if you chose "CTAs clicked" as Event Action, then you likely want to add an Event Label name that identifies an individual CTA. Be aware that in the Google Analytics UI you will be able to filter in a second dimension in the Events overview such as Page that will list the URL on which an event was fired. If you were to decide not to chose an Event Label and you chose "CTAs clicked" as your Event Action and filter in Page as the secondary dimension, then you will see a table with the name "CTAs clicked" against those pages where events occurred. However, if you have several CTAs on one page, you would not be able to report on click-throughs of the individual CTAs on that given page. This is an example, in which your Event Action name is not descriptive enough and you should use Event Label. In this scenario, you could give a name that is descriptive on the individual CTA level, for instance, "contact-page-cta-top" as well as "contact-page-cta-bottom". This exemplary naming gives an indication of the page (also filterable with the second dimension in events overview), but also at which location within a page (e.g. top vs bottom) the individual CTA lives. With these Event Label names, you ensure to also be able to report on the individual CTAs (top and bottom CTA) on a given page.
Spending thoughts in advance in understanding the Google Analytics events hierarchy and a suitable naming convention for your business situation pays dividends later. If in doubt where to start when figuring out the event naming convention, I recommend thinking about what is the most granular action that you like to track with an event. Then start working backward and think about what is the next higher name that groups based on commonalities between several events, for which you like to see aggregate volumes in Google Analytics. Possibly, there is also a higher name above that, which groups your previous groups. In that case, you are looking at three hierarchy levels, which would mean an event setup using (1) Event Category, (2) Event Action as well as the optional (3) Event Label.
Do you like what you read? Subscribe to my blog below to read the latest posts.
My book recommendation
In many cases Google Analytics remains heavily underutilized and hence its real potential impact on a business untapped. I have seen this personally many times. "Google Analytics Breakthrough" is one of the more recent books on Google Analytics, one of the most comprehensive with 624 pages and written by long standing industry practitioners. Specifically around the topic of tag management (like in this blog post), chapter 5 explicitly addresses Google Tag Manager. This includes its concept, benefits, migration to Google Tag Manager from native tracking and other aspects.
I own the book, read it and can wholeheartedly recommend it to any person or business wanting to take their Google Analytics game to the next level.
After we addressed the functionalities of Google Tag Manager in chapter 1 and of Google Analytics event tracking in chapter 2, we will set up exemplary events via Google Tag Manager in this third chapter. For simple illustration purposes, my own website will serve as an example in this scenario. The shown approach to setting up Google Analytics event tracking via Google Tag Manager is completely transferrable to your own business or website project.
As discussed in section 2.1, I recommend being very focused, when thinking about website performance measurement. You want your tracking set up in a way that you know whether you are moving the needle on some of the most important business metrics. Also, you should be able to actually act on your measurements. You should be able to verify (or falsify) your hypotheses when introducing a change that may yield an improvement.
In this scenario of my own website, one of the metrics I am most interested in is "subscribers". Measuring how many visitors subscribe to my blog as well as on which page they do it and whether they mostly do it through a CTA in the navigation bar, in-text or at the end of a post allows me to better understand my audience and introduce a change that yields improvement. Such improvements can include eliminating any CTA that seems not to resonate well with my visitors, write more of those types of blog posts that resulted in most engagement and/or change parameters of existing subscription options such as the copy of/around a CTA. Likely, there will be several places that hold the same data such as a number of form fills. This data is available with your email automation software, possibly with a plugin or tool you use for the form and with the described process here you will also have the data available in Google Analytics. The benefit of measuring blog subscriptions in Google Analytics is the opportunity to tie it with any other web analytics data.
At the point of writing this post, I am using the following subscription options:
- Subscribe link in navigation bar, present on all pages (image 9)
- Get Updates button in-post, present on all blog posts
- Get Updates button at end of post, present on all blog posts
To recap, we decided that the following information will be helpful to inform improvements:
- Count of all total blog subscriptions
- Count of blog subscriptions per option/type
- this requires a differentiation by CTA location (in-post vs end-post)
- Page, on which people subscribed
This will require the following event tracking setup:
- Separate tracking (as in separate events) of each of the three 'subscribe' options: (1) navigation bar, (2) button in-post, (3) button end of post. We will need three separate events in order to measure the count of blog subscriptions by CTA location.
- Also, we will need one event firing on every submitted form for a blog subscription
In the context of the considerations about the Google Analytics event structure mentioned in section 2.2, we will choose Event Category names knowing that this is the highest hierarchical structure shown later in the Google Analytics UI.
I choose
Subscription as Event Category grouping all subscription related actions below it as respective Event Action. As we know from the previous section, we will need four events in total to measure our example scenario: one event firing on every submitted form for a blog subscription and three events for each of the three mentioned 'subscribe' options (navigation bar, in-post & end-post).
For the event for every form submission, we go with
Subscription as Event Category and
Form submitted as Event Action and no Event Label. The event for the 'Subscribe' CTA in the global navigation bar, which measures when a user clicks on 'Subscribe' and sees the blog subscription form, will use
Subscription as Event Category,
Form viewed as Event Action and
Subscribe nav as Event Label. The event for the subscription CTA placed in blog posts goes with
Subscription as Event Category,
Form viewed as Event Action and
Subscribe in-post as Event Label. Finally, the event for the subscription CTA placed at the end of blog posts goes with
Subscription as Event Label,
Form viewed as Event Action and
Subscribe end-post as Event Label.
You recall from section 2.2 that this allows us to report easily on all three CTA related events in aggregate by selecting
Form viewed as Event Action in the Google Analytics UI once the data started flowing in.
When we know what we want to use Google Analytics event tracking for and we have decided on the best event naming structure, we are ready to finally set up the events. We can use the Google Tag Manager Preview mode to understand what values get returned for our Google Tag Manager Variables on a defined action such as a click, pageview or form submission for instance.
First, we want to set up the event for the subscription related CTAs. We start with subscription option 1, the 'Subscribe' link in the global navigation bar. You activate the Preview mode in Google Tag Manager by clicking its button in the top-right corner of the UI in the workspace. When you visit the web page, on which you like to set up the event, in your browser, you should see the Preview at the bottom of the page. Now, perform the action you like to measure. In our example scenario, we want to know what values get returned for our Google Tag Manager Variables, when the 'Subscribe' link in the global navigation bar gets clicked (image 10).
We can see that for the Click Element variable the returned value is "https://johannesmehlem.com/#", which means that page URL with appended "#" seems to be the commonly returned value. We should follow-up with verifying checks whether other navigation links return the same value (which would be the case for other links opening pop-ups as opposed to pages). As there is another popup for 'Contact', we want to look for additional variables until we find a set of pairs of variables and values that are unique to the specific action we want to track. In this case, Click Text returns "SUBSCRIBE" and the combination of Click Element and Click Text are unique to clicking on the 'Subscribe' link in the navigation bar. In general, be aware that variables such as Click Text can potentially be more volatile than other variables as the website copy may be changed as part of ongoing website optimization.
Next, we go into Google Tag Manager and create a Trigger that should look like below (image 11).
The corresponding Tag configuration will look like below (image 12). Also, we will need to add our previously created Trigger to this Tag for the Google Analytics event to fire correctly.
Tracking for the two other subscription options, one button placed in the blog post and another button placed at the end of the blog post, follows the same principles and requires a similar setup of corresponding Tags and Triggers.
Second, we like to implement the tracking of any submitted forms in order to subscribe to the blog. To recap, the subscription form will pop up after clicking the 'Subscribe' link in the navigation bar on any page and after clicking the 'Get Updates' button either the one in the blog post or the one at the end of the blog post. The image below shows an example of a subscription-related CTA in the post (image 13).
In this second step, we want to set up an event in Google Analytics to track any form submission for a blog subscription. Once you submit a form on your page, you should see a gtm.formSubmit in the dataLayer, for which you can then again see the returned values for the variables. In this case, we see some unique value returned for the Form Classes variable (image 14).
Next, we set up the trigger based on the Form Classes variable seen earlier in the Google Tag Manager Preview mode (image 15). Also, we create the corresponding Tag with
Subscription as Event Category and
Form submitted as Event Action (image 16). Finally, we make sure to link the Trigger to the Tag.
By now, we have set up all three Tags to measure subscription related click-throughs and one Tag to measure all form submissions for blog subscriptions. In the next step, we want to verify whether these four events are also firing as intended.
After we have set up the Google Analytics event tracking via Google Tag Manager in the previous chapter, we want to verify now whether these events are firing as intended. There are two methods to do so: (1) Google Tag Manager Preview mode and (2) Google Analytics real-time tracking. We have already used the Google Tag Manager Preview mode as part of the event tracking setup and the verification of correctly fired events works similarly.
With the Google Tag Manager Preview mode you will see all Tags firing on a particular action. In order to verify whether event tracking works correctly, we simply perform these actions we want to track and see whether the Tag set up for it also fires. In our example, the previously created Tag also fires as intended and we can rest assured that this event will be counted in Google Analytics (image 17). In some instances, we may also want to test (as we did to some extent during the setup) whether the event fires on more actions than it should, which means we will need to go back into Google Tag Manager and edit the respective Trigger to be more restricted.
In case the Tag did not fire as intended, click on the Tag among the list of Tags Not Fired On This Event. Within this view, you will find an overview of those values that were differently returned for the variables in order for the Tag to fire (image 18). This can help troubleshoot and explain why a Tag did not fire.
For most cases, you should be able to verify the Google Analytics event tracking with Google Tag Manager's Preview mode. However, there may be cases in-particular for form submissions, where the whole page reloads and hence, the Tag may only show up briefly (if at all) before Google Tag Manager's Preview mode reloads with the new page. In such cases, it is not possible to see the Tag firing and hence verify whether the event tracking works.
For such cases, there is an alternative method of verifying Google Analytics event tracking. You can use the Google Analytics real-time analytics section for events to see whether the event is recognized when performing your action. The prerequisite is that you actually publish the Google Tag Manager version with the event setup. Once you perform your action, you should see the event coming through in Google Analytics (image 19).
In order to get more business-relevant data in Google Analytics, you should use event tracking. Google Tag Manager, which has been introduced in Chapter 1, is a great tool that allows very customized implementation of Google Analytics event tracking. As mentioned in Chapter 2, when setting up events, it is important to understand the Google Analytics event tracking structure to start collecting clean event data right from the beginning. Different scenarios of event naming conventions have been illustrated in Chapter 3 with an example from my own website. Once an event has been set up, the opportunity to verify right away that the event tracking is working as intended eliminates any waiting time for captured data as eluded to in the introduction. Chapter 4 discusses Google Tag Manager's Preview mode as well as Google Analytics' real-time tracking as the two options to verify correct event tracking.
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My book recommendation
In many cases Google Analytics remains heavily underutilized and hence its real potential impact on a business untapped. I have seen this personally many times. "Google Analytics Breakthrough" is one of the more recent books on Google Analytics, one of the most comprehensive with 624 pages and written by long standing industry practitioners. Specifically around the topic of tag management (like in this blog post), chapter 5 explicitly addresses Google Tag Manager. This includes its concept, benefits, migration to Google Tag Manager from native tracking and other aspects.
I own the book, read it and can wholeheartedly recommend it to any person or business wanting to take their Google Analytics game to the next level.
10 Comments
Hi Johannes,
great post, thx a lot. The setup works a little different for the users who have to consider privacy issues, so that they would take the "new" GA Tag, so that they don't forget anonymizeIp. I think there will be some irritation for new users with the new gtag.js, but that's not important for the setup. A real eye opener for me was the blog post from LunaMetrics regarding event tracking via Google Tag Manager by Logan Gordon: https://www.lunametrics.com/blog/2017/05/25/google-tag-manager-best-practice-avoid-pass-events/
Best regards
Hi Arne,
Thank you for stopping by and commenting on the post. I thought that Julien Coquet published a good post on gtag.js. If interested, you can find it here: https://juliencoquet.com/en/2017/09/11/switch-google-analytics-global-site-tag/.
Best regards,
Thanks, Johannes, for this in-depth post to one of the most effective practices within data analysis on websites. Keep goin' on my friend.Reply
Thank you very much, Maik. I hope things are going well for you with metrika.de!Reply
I am having dynamic website, tracking more thanks pages in google tag manager. Thank you url will display with dynamic character.
I am using page url contains with landing page(trigger condition).
still tags are not fired. please anybody advice me.Reply
Hi Johannes, together with parall.ax you were the _only_ one referencing where to see/read the actual data. Thank you for that.
I have linked to this post at
[solution] How to see google tag manager data in google analytics
Permalink: http://www.ramonfincken.com/permalink/topic447.html
Thank you for your comment, Ramon.
Glad to hear this was useful and thanks for linking to it.Reply
Hey, Thanks for the wonderful article, I am still confused and have a doubt.
How do I get to know which user clicked any specific link ? I mean how do I send any user data to backend or to Google Analytics to see who actually clicked the link or fired any specific event.?
Thanks in advance
Hi Shivam,
Thank you for your comment.
If your question hints specifically at which actions an individual user performed on your website, you may want to explore the User Explorer under Audience in Google Analytics. Generally, Google Analytics itself should by policy not hold any personally identifiable information (PII) about an individual user, so most data in Google Analytics is based on aggregate metrics such as average values for a group of users for instance. In that regard Google Analytics is very different from a CRM database for example. I hope this addresses your question.
Thanks for stopping by,
Hi Johannes,
Your article provides very nice info thanks for sharing it with everybody!
I am convinced that this article is relevant for any business, in order to help them become successful.
We actually wrote a similar article on the subject. I recommend you read it: Ideas are updated and slightly different from yours!
Hope you will like it:


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rhythm and Blues songs
About the personality of Antonio Domenico Geraldine we know very little — on this account we extremely unlucky. No letters written by him or addressed to him, nor any reliable amplify them — nothing left, as if someone was purposely trying to destroy everything that could shed light on the spiritual aspect of man, whose work was part of the culmination of the development of the artistic culture of Italy the second quarter of the eighteenth century. The only document which is available to modern researchers, this is a diary of the composer. The whole structure of this document — and the style, and content — filled with pain and doubt. Expressed the thoughts — large, bold, carried — can only belong to the famous musician. But about the personality of the composer speak very scarce materials. All that is definitely known about Geraldine, is reduced to a purely external aspect of his work. But even a bare enumeration of the facts of his life gaping voids. So still not aware of the details of the birth of composer — one legend intricate another. To find a parish record of the baptism in the Venetian archives to researchers and failed. Another serious gap in the biography — the absence of any comprehensive data relating to the work of Geraldine in the Opera genre, which in the latest, most Mature years was the sense of creative activity of the composer to a much greater degree than any other. It is illuminated only indirectly and sketchy, exclusively through scarce memoirs of contemporaries. Continue reading
June 11, in the Samara region will be Europe's largest festival " rock over the Volga" (free admission), which last year.
– Igor, you are a professional actor. But your song "Combine" written and sung so it is for certain, if you do not know firsthand about the everyday life of the combine. You're so tightly accustomed to the role that the song was born, or knew all the hardships and privations of their lives?
Combine – this is my summer circle. Was all life and remains. My cousin Vasily Kotlyarov that we are the same age, with 14 years as a combiner. The photograph of his father, uncle Tolya, hung on the honor roll in Rakovka – he has been repeatedly recognized "best combiner farm Covenants Lenin". In General, the hardships of life combiner I knew six years. Uncle Tolia often took his brother for cleaning, and I also sometimes asked to go with them. But combine from me in six years was useless: after an hour I became uncomfortable. It was hot and dusty, and me a car passing by was sent to Rakovka to grandma Masha, where there were no dusty cabs of combines, but there were dumplings with cherry and sour milk with sugar. Also, I failed propolice watermelons. Continue reading
Experience of comprehension of musical style dates back several centuries, however, the scope and content of this concept, functions, denoted phenomena remain poorly understood, and therefore — discussion. The paradox wascan state that there are a lot of publications, with those or other positions examines this phenomenon, and only a few works devoted to the actual theoretical and practicalical aspects of its study [5; 13—16; 18; 19; 21].
The notion of musical style allows many interpret the data a transponderTatsiy. In its definition, difficulties may arise due to a number of reasons. One of them — terminological confusion, since any manifestation of style may be interpreted in different ways. The contradictory judgments, ambiguity of terms and synonymist symbols are a hindrance to precise definitions, and indicate uncertainty or lack of clarity of the concept . Another reason lies in the disagreements concerning the periodization of musical-historical process and classification of artistic phenomena.
In the history of science there are similar cases in the framework of the same theory coexist different, but legitimate, from her point of view, approval. This proves the shortcomings of this theory, it is not surprising that the discovery of paradoxes stimulates scientific activity and leads to transformation. These are, for example, the paradoxes of systemic signs — failures related to the explanation of the proportion of the whole and its parts in biology that contribute to re-orienting the search for new approaches in the context of universal evolutionism. Continue reading
Svetlana Surganova has updated its "Orchestra" and musical style
Svetlana Surganova opened in St. Petersburg a new club called "Astronaut" and changed half of his "Orchestra". And it is even said in an exclusive interview about how you spent the summer.
– Light, small essay on the topic "How I spent my summer?"…
– In the summer I rowed.
– I hope the money?
"Of course not! Literally I rowed. I have an inflatable boat. It's big and roomy, but the motor on it there, but there are two paddles. We visited a suburban lake in Toksovo and in Roshchino. Then from St. Petersburg heat for eight days were rescued in Portugal. Gorgeous ocean, warm, friendly. We hours out of the water, although usually cool the water in the Atlantic. Many kilometers of beach was full. People communicated with the sea. I walked on the beach. In my ears was Vera Polozkova with her "Photosynthesis". I worked on her own memory, learned poems by heart. Extremely consciously spent hours. I advise everyone who wants to tan well, do not lie seals, move. Continue reading
The musical style of reggae emerged in the 60 years as one of new musical styles Jamaican pop music. Its history is also quite simple and usual for that time. Listening to American radio waves musicians of Jamaica hear some rhythm and Blues songs performed fairly well-known singers. Like the style of music they liked, and they decided to bring it to the masses. But because of the notes they didn't have, they picked up the music exclusively listening to the radio. Accordingly, the fact that it turned out quite different from the original composition. Some parts just had tended to be overlooked, and to write music in their place put such a familiar Jamaican pop music. And, of course, no musician did not miss the opportunity to add any peculiarity in the composition. Continue reading
Bomb – one of the traditional musical styles of Puerto Rico, formed by mixing elements of several cultures – Icelandic, Spanish, and the culture of immigrants from West Africa and living in the Antilles Amerindian peoples known as the taíno. Basic rhythm bomb is played on two or more reels.
Although the term "bomb" can be used for the names of a number of rhythms, a common idea that unites all the examples of this genre – a kind of duel between the dancers, percussion and vocals. In its traditional form – as a group dance bomb is still very popular in some cities in Puerto Rico and in new York. Continue reading


text: Post-industrial landscape scars are traces of 20th century utopian visions of society; they relate to fear and resistance expressed by popular movements and to relations between industrial workers and those in power. The metaphor of the scar pinpoints the inherent ambiguity of memory work by signifying both positive and negative experiences, as well as the contemporary challenges of living with these physical and mental marks. In this book, Anna Storm explores post-industrial landscape scars caused by nuclear power production, mining, and iron and steel industry in Malmberget, Kiruna, Barsebäck and Avesta in Sweden; Ignalina and Visaginas/Sniečkus in Lithuania/former Soviet Union; and Duisburg in the Ruhr district of Germany. The scars are shaped by time and geographical scale; they carry the vestiges of life and work, of community spirit and hope, of betrayed dreams and repressive hierarchical structures. What is critical, Storm concludes, is the search for a legitimate politics of memory. The meanings of the scars must be acknowledged. Past and present experiences must be shared in order shape new understandings of old places.


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It's doubtful that Cymbeline has a single believable situation. A few examples: right off the bat we meet a King who's angry — why would any good father be angry? — with his daughter Innogen for marrying his Posthumus, a manly paragon of virtue, instead of his stepson Cloten, a drunken lout. In the middle of the play, Innogen wakes up to find herself in the mountains of western England — what were the chances? — lying next to the beheaded body of her stepbrother.
And at the play's end, the Queen makes a death-bed confession to Doctor Cornelius that she never loved the King, was always repulsed by his body, and married him only for his position. Anyone with a shred of discretion would keep such a revelation to himself, but Cornelius rushes to blab it to the King, word for word. (Cymbeline tells everyone he never had a hint that his wife felt that way about him — who could be so oblivious?)
Not just the play's plot elements, but its themes as well are incoherent. In the final scene, Cymbeline (Geraint Wyn Davis) announces that Britain will keep paying tribute to Rome (3,000 pounds per year) even though he had just fought and won a war against the Romans over the very issue of tribute. Not paying tribute had been a matter of principle, patriotism, and pride. As Cloten (Mike Shara) had said,
. . . Why tribute? why should we pay tribute? If Caesar can hide the sun from us with a blanket, or put the moon in his pocket, we will pay him tribute for light; else, sir, no more tribute, pray you now.
(Act III, Scene 1). Cymbeline himself was done with paying tribute:
You must know,
Till the injurious Romans did extort
This tribute from us, we were free:
Caesar's ambition,
Which swell'd so much that it did almost stretch
The sides o' the world, against all colour here
Did put the yoke upon 's; which to shake off
Becomes a warlike people, whom we reckon
Ourselves to be.
(Act III, Scene 1). Yet tribute is to be paid anyway. It's as if George Washington, after accepting Cornwallis's surrender and winning independence for the American colonies, had announced that the United States would go back to paying the tea tax.
The story of Cymbeline is as complicated as it is incredible. Till earlier this year, I'd made several abortive attempts to read it; I kept getting lost in the plot and the multiplicity of characters. Finally, last winter, facing the prospect of actually seeing the play this spring, I made another essay and found smooth sailing.
This year's production at the Stratford Shakespeare Festival shows that this relatively obscure Shakespeare play is a good tale that makes for a highly satisfying three hours of theater. There are two main storylines and several lesser ones. The first main plot deals with the efforts of Cymbeline, King of Britain (Geraint Wyn Davies) to separate his daughter Innogen (Cara Ricketts) from her new husband, who is also the King's foster son, Posthumus Leonatus (Graham Abbey). (Confusingly, Shakespeare's characters sometimes call him "Posthumus" and sometimes "Leonatus.") Banished by Cymbeline, Posthumus goes to Italy (these are the days of the Roman Empire, with Caesar Augustus as Emperor). Innogen eventually leaves home, disguised as a young man, with the hope of reuniting with her husband.
Meanwhile, at a dinner in Italy (this is the second main storyline), where all the men are bragging about their women the way Don Quixote bragged about Dulcinea, Posthumus meets a smooth-talking blackguard who offers to bet that Innogen is not so chaste that he, Iachimo (Tom McCamus), cannot seduce her. Astonishingly, Posthumus not only agrees to the bet, but even gives Iachimo a letter of introduction to his father-in-law. After Iachimo returns to Italy and tricks Posthumus into thinking he'd succeeded in bedding Innogen, Posthumus dispatches his loyal servant Pisanio (Brian Tree) to take the supposedly unfaithful Innogen out into the wilderness and put her to the knife. Posthumus is soon overwhelmed with remorse, believing himself a murderer. In fact, Innogen is still alive.
We learn from Posthumus later in the play that Innogen had for some reason persuaded him to put off consummating their marriage. The playwright is thus asking his audience to believe that Posthumus would have agreed to let Iachimo take a shot at "firsties" with Innogen! However far-fetched the proposition, it lets the audience ponder the contrast between the "purity" of Posthumus's love for Innogen with the brutishness of the two other men in the play who want her, Iachimo and Cloten (who brags to his friends that when he finds Innogen, he'll rape her, then kill her). Shakespeare is not for the squeamish.
My wife, who isn't a play-reader, told me she found this show unusually easy to follow. The reason, I am sure, is that director Antoni Cimolino had faith in the play that the Bard wrote and didn't feel bound to tinker with the complicated story or make more or less of it than the text warranted. Mr. Cimolino's only interpolation is a striking scene at the very beginning of the play that shows Cymbeline dreaming in bed. It's a nod to the improbability of the play's twists and turns, which are not unlike the incongruities of our dreams, in which people often behave irrationally and illogically.
Cymbeline has a large cast, but in this production even minor characters like the Roman general Lucius (Nigel Bennett), the fugitive warrior Belarius (John Vickery), and the court doctor, Cornelius (Peter Hutt) project distinctive, complex personalities. I enjoyed all three actors immensely. When I read the play, I didn't quite grasp that whoever plays Posthumus has the romantic lead; Graham Abbey, a good-looking chap whose physique is positively ripped, nails the part (and set my wife's heart a-flutter). Each of these actors, not to mention Yanna McIntosh as the Queen, Geraint Wyn Davis as Cymbeline, and Brian Tree as Pisanio, are masters of the difficult art of making Shakespeare's 400-year-old language immediately accessible.
The finest performance, to my mind, is that of Tom McCamus as the smarmy Iachimo, the Roman who makes a sport of assaulting the virtue of another man's wife. The dinner party scene in which Iachimo prevails on Posthumus to wager on his wife's virtue is a highlight of the show. And at our performance, the audience collectively held its breath during the erotically charged, dream-like scene in which Iachimo rises out of hiding in Innogen's bedroom, steals a clasp from the sleeping woman, and steals a look at her person for an identifying birthmark that would convince Posthumus that Iachimo had, in fact, been intimate with Innogen.
The only performance that did not seem fully satisfactory – why, if I have a reservation about a play at Stratford, is it usually about a younger performer? – was that of Cara Ricketts as Innogen. Ms. Ricketts delivers her lines expressively and audibly, but she delivers them all at the same intense emotional level, like a pianist who plays every phrase of a Beethoven sonata agitato or appassionato. There were scenes in which dolce or gracioso was called for.
Thanks to my friend Shelly Jansen, who has written a thoughtful doctoral dissertation on the subject, I am now aware that when Innogen finally comes back to Posthumus, she does so as a revenant, a literary type that Dr. Jansen describes as a "spectral being" returned from a kind of death, literal or symbolic. When a character like Innogen is in a revenant state, forgiveness and reconciliation can place — and in all of Shakespeare there is no "group hug" reconciliation scene quite like the one at the end of Cymbeline. Other notable revenants include Hermione, in A Winter's Tale, and Alcestis, the title character in the play of Euripedes.
Dr. Jansen's thesis, written last year as part of her Ph. D. work at SUNY Binghamton, is entitled For-Giving: The Economy of the Revenant. The title of every doctoral thesis must include a colon.


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One of the unadulterated joys of playing with Legos as a child is building planes and flying them around with your hand. However, if you're YouTuber Peter Sripol, you can make that joy a little more adult by building a working RC plane out of Legos.
The plane manages to fly even though, as Sripol notes, Legos are "not a viable material for airframe construction."After all, you don't get to be the coolest company in the world by telling everyone what they want, it turns out. You let them figure it out on their own.
Source: Digg


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The Journey Awaits
Isn't nature wonderful? Her never-ending story takes you along journeys of mystery, suspense and intrigue. And every step here at Barefoot Lakes brings you closer to the realization that there is always more to discover.
Extensive community trails looping around 100 acres of lakes, unique park settings, and wide open spaces to take a breath and take it all in.
Your journey to a new home begins and ends here.


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Netflix's 'Sense8′: Wachowski Sci-Fi Series Releases New Plot and Casting Details
We're eagerly awaiting the next round of Netflix originals to premiere, from the Valentine's day release of 'House of Cards' season 2, or the next run of 'Orange is the New Black,' but we've also kept our eye on the Wachowski siblings' mysterious new sci-fi series 'Sense8,' which has just revealed more details of its global setting and cast.
While we'd already learned from 'Sense8' writer and 'Babylon 5′ creator J. Michael Straczynski that the high-concept series would follow individuals from around the globe who spontaneously develop telepathic contact with one another, TVLine managed to uncover a few new details about the specific cast of characters granted said abilities, and those who would pursue them across the planet.
Among the regulars (as yet uncast) are: a closeted Mexican telenovela hunk, an Icelandic party girl, a German safe-cracker, a Korean businesswoman, an African bus driver and a transgender American blogger (a la Lana?). Perhaps most intriguing, though, are Jonas, an apparently magic African-American who appears to all of the "visionaries," and his evil counterpart, Mr. Whispers.
Elsewhere, each episode of the 10-part series will follow separate stories for the characters (it's unclear if this means one character per episode a la 'Arrested Development', or simply that the characters rarely, if ever meet), shooting on location across the UK, Seoul, Mumbai, Nairobi, Berlin, Mexico City, San Francisco and Chicago. Production will begin in June, for an unknown premiere date.
What do you think? Are you intrigued to see what the Wachowskis could bring to a Netflix series, or does 'Sense8′ sound as crazy as 'Jupiter Ascending' looks?


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Bullet Acrylic Coffee Table by Alexandra Von Furstenberg
Alexandra Von Furstenberg has designed Bullet Acrylic Coffee Table inspired by an emerald cut faceted diamond (due to Alexandra's love and passion for diamonds). The piece is built from 18 clear acrylic panels joined at their respective 18 connections (nine up above and nine below) in which duplicate the appearance of a diamond pattern cut.
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I have stayed in the Hotel Apartment for 6 days and my stay is very peaceful , relaxing. I recommend this place to those who want a budget , and complete silence place in the south Goa, away form the disturbance.
Treehouse Blue, Majorda , Goa
Treehouse Blue consists of 22 plush serviced apartments, ideally located in the tranquil location of South Goa, just a fleeting distance from the Majorda Beach and home to some of Goa's best dining & entertainment experiences.
The apartments feature 5 spacious Studio apartments and 11 One Bedroom apartments and 6 Premium One Bedroom Apartments with contemporary furnishings, offering a full range of modern amenities for family, business and leisure travellers.
Bespoke Serviced Apartments
Located in the tranquil part of South Goa, Treehouse Blue is nestled amongst the verdant greens and located in close vicinity of the popular, Majorda Beach. These serviced apartments offer large air-conditioned accommodation that can fit in the entire family of four comfortably. A spacious living and dining space, full service modular kitchen, clothes line and spacious sit outs make for a happy Goan way of life.
The apartments are also well suited for business travellers, especially for those who are away from home and need long term arrangements with high-speed Wi-Fi, and close proximity to Verna Industrial area of Goa.
Our idyllic surrounding and environs contain swimming pool, indoor & outdoor game areas, set amidst a lush landscape offers the perfect place to unwind and relax.
The facilities and services include swimming pool, Car Park, 24-hour CCTV Security, 100% power back-up, convenience store, kids' play area, 24hr High Speed Wi-Fi, Lawns, table tennis & board games, library, car & bike rentals, doctor on call, laundry and many more!
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Stayed here for a couple of days for my nephew's wedding.The place was good. The service was great.The facilities like table tennis, chess etc was really helping us to relax. Yes, for transportation, one needs to arrange separately.
I always recommend South goa as the hotels in North goa seems to be located in far off places than the actual buzz.The hotel has a nice lobby and a little old fashioned.
Furniture in the room is old fashioned too.Swimming pool is placed at a very comfortable location .south Goa and I am happy to say that hospitality of Treehouse blue didn't disappoint me at all. In fact, it was more than what I had expected.We had a nice comfortable stay. BUT kids facilities very poor. there was no activity for the kids. the play area was very monotonous. pls keep some daily new activities for kids .
I was stay in Treehouse blue its a service apartment.but you couldn't say that it's a service apartment because the service of staff is very effective and quickly and standard service.
All your need things was available like swimming pool well maintained activity area and good restaurants in surrounding area food was fantastic.we were enjoying the stay there . special thanks to Mr Ayaz ,subhonkar nimai and swiney.
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It's my turn at the Avery Elle blog and today I'm sharing a card featuring the new Flamingos stamp set and coordinating dies. Flamingos are super tendy right now and I love that they amazing colors so the cards end up being cheerie!
So because we're officially in Summer now, I created a Summery card with the warm colors of the sunset and fresh aquas and blues of the water :D
I used Copic markers to color the flamingos and Distress inks for the background, a simple and colorful card! I hope you like it :)
Thanks for stopping by!! Have a great start of the week!
Supply list:


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Handheld Priming ToolItem #0500021
Features a one-piece primer tray and integral molded primer bushings that eliminate the need for separate bushings. Ergonomic design reduces fatigue. Designed for easy changeovers, shell holders and primer trays can be changed without removing the spring and punch. Includes tray for RCBS® shell holders.
Fast Load Powder Measure StandItem #050008
Features a rigid frame and extra long arm that lets you fill an entire 50-count Universal Loading Block. The Lock-N-Load® bushing system accommodates any measure with 7/8"-14 thread.
One Shot® Primer Sealer KitItem #020049
This air-cured, industrial grade sealant protects from moisture and extends the shelf-life of your reloaded ammo. Simply apply to the primer after loading and let air dry.
Primer Turner PlateItem #050006
Orients all primer either up or down. A "must have" if you're using an automatic primer feed with a pick-up tube.
Lock-N-Load® Primer Pick-Up Tube Kits
Stocking your reloading bench with extra primer pick-up tubes will allow you to load more rounds without stopping to refill primers. Compatible with the Lock-N-Load® AP™ and Lock-N-Load® Iron Press™
3 Pack Large Primer Pick-Up Tube Item #398511
3 Pack Small Primer Pick-Up Tube Item #398509
Find the right dies & accessories to complete your reloading project.
- Dies & Die Accessories
- Case Feeder Plates
- Bullet Puller Collets
- Trimmer Pilots
- Shell Holders & Shell Plates
- Primer Punch / Decapping Pins


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Hotels in Thailand -
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Phi Phi Villa Resort
Situated in landscaped gardens facing the beach a short walk to the ferry pier and Ton Sai Bay Village
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Founded in 1925, today Chugai Pharmaceutical Co. is one of Japan's largest pharmaceutical companies and a top global biotech research company. And the global vision of Osamu Nagayama, its current chairman and former CEO, is credited for much of that success. A business school graduate, Nagayama joined the company in 1978 and in his first years, observed how the company shifted its focus from chemical compounds to the use of biotechnologies in its drug discovery. With an astute sense for industry trends and management, Nagayama quickly moved up the ranks, moving from manager to director, then, in 1992 he was named CEO, a position he held until 2018.
As a leader, Nagayama stressed the importance of globalization and transforming the company from a national leader into an influential global player that works for the benefit of health worldwide. Yet, being a pragmatist, he saw the approximately $6 billion price tag on developing just one global product and decided to carefully consider how the company can best succeed on the global market. And it was during a summer holiday meeting with the former CEO of Swiss multinational healthcare company Roche that Nagayama saw an opportunity for the company to continue focusing on its strengths in research, while also gaining access to the global market. Thus began the next major transformation of Chugai, which strategically merged with Roche in 2002. In the context of Japanese corporate culture that esteemed companies that went international while remaining independent, this was a pioneering move.
Through this alliance, Chugai was able to focus on its strengths in research while growing its international market share through Roche Group's global network. Today, it has more than 500 people engaged in clinical development and holds the dominant position in Japan in oncology, the nation's fastest-growing sector. Several of its innovative drugs are also growing on the international market, including medications to treat arthritis, gastritis and the side effects of chemotherapy. Chugai is also one of the industry's most profitable companies, with its share price nearly tripling over the last five years.
In this interview, Nagayama, who is also chairman of Sony, explains the strengths behind the Chugai's research and why forming win-win relationships is critical for success in the global marketplace.
What are the competitive advantages of the company in terms of business processes?
Pharmaceutical companies can only survive with a successful research and development procedure and good results. You can negotiate with the government on the pricing of some old drugs, but there is little to be gained there. For Chugai, it has been very important to build a platform to develop innovative medicine, and in order to develop innovative medicine and build a platform, I personally believe that the company really has to possess at least three modalities: small, middle-sized and large molecules.
The first one is the small molecule, which is the traditional drug that we saw in the 20th century. We've seen so much innovative medicine developed out of a chemical compound. The H2 receptor antagonists, which are used to treat peptic ulcers, are good examples. Before their introduction of the tablet, patients often had to be operated on. That was a phenomenal success. Blood pressure medicine is another example, and toward the end of the 20th century, statins were the most meaningful product in treating high cholesterol, which became a huge market.
The second one came around the year 2000 when former U.S. President Bill Clinton and the then-prime minister of the United Kingdom Tony Blair declared that the 21st century would be the century of life science. A few years later, the human genome was completely decoded. During that period, many companies which operated on the small molecule modality shifted their research resources from chemistry into large molecules, high molecular weight products. They moved from small to large molecules, albeit not completely, as the small molecule modality probably will continue to offer interesting opportunities in the future.
Having said that, at the same time, many of the successful products had already been developed and marketed in the 20th century and become generic products already. To discover any small molecule medicine that exceeds existing products in terms of efficacy and safety is a very high hurdle for any company to overcome, and it would cost a fortune to develop. This, when the healthcare economy would like to see lower-cost medicine.
In the 21st century, therefore, the time for biotech products began, and most Japanese companies turned their eyes to biotechnology. In America, bio ventures emerged, which were small start-up companies, and when it came to the commercial development of their findings, they could find big partners like Pfizer. But in Japan, the same thing didn't happen. Japanese companies had very strong chemists, but to enter the new world, forming a team of biologists and molecular biologists costs a fortune, and it could take easily five to 10 years to reach a result. Many companies in the U.S. were buying the existing start-up companies or bio ventures, but in Japan, this didn't happen due to limited financial resources.
Doe this continue to be the main problem in Japan?
I believe so. There are only two companies in Japan that have a platform of biotechnology, and one of them is us. Compared with the U.S., Japan's entry into biotech was very late.
What has been your approach to maximizing value for your customer base?
Traditionally, any company, including Chugai, when they start a research operation, always identifies what is the medical need of the patients and what is the need that is not met by the current therapy. We are very patient-oriented from the very, very beginning.
In the 20th century, because the targets are limited resources if one target like the H2 receptor antagonist appears, then many companies rush in to develop the new drugs and change the chemical structure so that they can patent their products, although they are very similar to the original one. And so, marketing power was still very essential for a company to succeed.
One change in the United States is that the Obama Administration started to focus on precision medicine, and now you really have to create personalized medicine there. Therefore, nowadays we are developing products that would hit, for example, a particular mutation in lung cancer, rather than developing a lung cancer product which could be prescribed for all lung cancer patients.
You led the company 16 years ago to a strategic alliance with Roche, which was unheard of in Japan at that time. What led you to pursue this partnership, and how has it impacted the company 16 years on?
In the year 2000, I visited Basel and met with Dr. Franz Humer who was then the CEO of Roche, during the summer vacation. He and I held regular meetings, but company-wise there was no relation. We just knew each other personally and exchanged views about the pharma industry. We agreed that it was probably high time for each company to really consider future strategies.
Everybody wants to succeed globally and to make products and market them through a network of your own across the world. That was the typical dream of CEOs of large pharmaceutical companies. But for Chugai, which was a leader in biotech research and development to manufacturing, I knew that this may not be feasible given our size. Many researchers had started moving into and presenting a lot of investment opportunities, but each one was so expensive, and for Chugai to take all the opportunities was financially impossible. And Roche couldn't do it. They had Genentech in the U.S., and this was one of the biggest biopharma companies. Still, the three companies together would probably be a critical mass, but never large enough. So, we started a discussion that in order to meet the challenges of the coming biotech environment, we should merge our operations in such a way that each company remained independently managed.
It would not be easy for Chugai to develop its innovative medications, eventually launch into the biggest markets like America and Europe and build a sales network. It is not possible for a Japanese company of this size to overcome that on its own. But Roche has a sales network as well as manufacturing facilities and research centers. So, I thought that rather than marketing our own products, which may come in every three or four years, Roche has already developed a platform of developing three or four products per year and develop several products clinically, which is very expensive at the same time.
According to Tufts University in Boston, to develop one global product for the world market would cost you nearly $6 billion. That was a statistic from about eight years ago. Who can afford to do this? It is impossible. Not only that, but the patents expire on average every 10 years, so, theoretically, you lose all the products within 10 years. So, companies have to fill the gap to create new drugs next year and the year after next.
Is this the gap that Chugai fills?
Yes. We agreed that it was important that the three parties contributed to each other to create new medicine. Roche, combined with Genentech, has a very extensive marketing sales network outside of Japan. So, although we are represented in a few countries in Europe – Great Britain, France, Germany, and also China and Taiwan, we are not a global company in terms of the marketing and sales. However, we develop new products that are for large global development and this is taken care of jointly by Roche and Genentech. They are our window to the global market.
Have the predictions that you made about the industry with the CEO of Roche come true? Do you think that you made a good judgment of the market?
We are lucky that we have achieved probably 150 percent of our target. We are one of the most profitable companies right now. Although we are not physically globally represented, we are seeing an upward trend in income from the products that are sold through the Roche network in the U.S. and Europe in the form of royalties. That has become a source for further R&D. Dr. Humer and I anticipated that within several years Chugai's research would be much stronger because of the alliance and that Roche could rely on the products inflow from Chugai, which has happened.
You said in 2009 that you wanted the company to become a top pharmaceutical company. How has the progress been, and has the company become what you envisaged it to be?
In terms of innovation, I think in the last several years we have been the most productive research company, and we will continue to be so. That is because we possess the three modalities I mentioned: the small molecule, the large molecule, and the new one which has not yet produced any product – the middle-sized molecules. We started a research project called Apollo 10 years ago on the middle-sized molecules, and this is an area where we are taking the lead, mainly because of our strength in small molecules and large molecules.
We have become one of the top pharmaceutical companies. With good strong medicines and products in our hands, it has not been so difficult to develop a very strong marketing and sales team. We have had so many products licensed in from Roche, and we develop them clinically for the Japanese authority's approval. In 2009, we had 80 or 90 people engaged in clinical development, and we have now more than 500 people.
Oncology is now the fastest-growing sector and almost every major company is rushing into it. In this area, we have around a 21-percent market share, which is almost double that of our nearest competitor.
Given your partnership with Roche, does that mean that the company is not aiming to continue expanding its global business?
Roche has a right of first refusal to any products or projects. They have said no a couple of times – it is sometimes difficult for a company to judge a product or project developed by another company. They have to assess what is the commercial opportunity, and what is the possible success rate in the market. When they decline, theoretically we can do marketing and sales for the U.S. market, but again, it comes back to what are the expectations for a mid-sized Japanese company to achieve in the U.S. with only 1 or 2 products? You may have a nice 10 years, but as soon as the patents expire, you have to do a lot of restructuring. Many Japanese companies have done this. They opened up their commercial operations in the U.S. with just a few products around the year 2000, and then many of them came to the end of the patent, and now they are restructuring. Meanwhile, a large company like Pfizer, Roche or Novartis has at least 10 world selling products which account for only 50 to 70 percent of their entire sales, and they have many projects in the pipeline. This is the base that you really need in order to keep going as a global player.
What role are new technologies like AI playing at Chugai?
We are applying AI and IT to research and development as well as marketing. Our objective remains to bring solutions to the patients. In order to develop and commercialize this medicine, it is quite likely that AI and IT will play a significant role in the way that they can lower the cost of operations significantly. Our team is now looking for new areas where these technologies can be applied.


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I thought-well, I should take some photo- snaps to inspire you to see what you can do with pom pom hair bands!
Isn´t it a perfect hair accessory for spring? Fun and fooling around a bit ;)
Greetings from Copenhagen xo
*A video from youtube, how to make a pom pom.


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Centennial Schoolhouse Lesson
This hour and a half of pioneer school is conducted in our replica of a one room schoolhouse.
The school teacher will tell you about the rules and punishments for both the students and the school mistress or master.
Your group will write lessons on stale boards with soap stone. Recite a moral and learn about Washington's statehood. The poem "Paul Revere's Ride" is read and discussed. Arithmetic is taught and if time permits, there will be a pioneer game at recess.
The School Teacher cabin was built by John H. Jackson in 1887. It was moved and reassembled at Pioneer Farm in 1999. After which it was dedicated to Meryl Pruitt, Pioneer Farm Founder, in 2001.
It is open for viewing when the farm is open.


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Ever wonder about the germs that land on a cake when someone blows out the candles? It was the spit that bothered Russell Brown, reports Columbus Ledger Enquirer.
Brown spent his lunch hour the day after the party shopping for small plastic kazoo-like toys. Then on to the hardware store where he found a variety of small filters.
He tinkered with the toys, took them apart, shaped the filters, reassembled and tested. Again and again.
Upon further research, he discovered the health implications that can accompany the unrestrained mist of one's breath. A person can walk around with a cold for two or three days before showing symptoms, and those little droplets of saliva carry those viruses that cause colds. As he tested his product, he used a spray gun to make sure the device's micro filter would block the breath's spray while allowing enough air flow to keep birthday wishes alive.


text:
View Brochure
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- Side air damper rod stays cool to the touch.
- Single, easy-to-use draft control to easily regulate fire.
- Dual action door latch is laser cut and chrome plated with a wooden handle.
- Ultra strong air wash to keep glass clean.
- 3 x 1" 304 grade stainless steel secondary air tubes.
- Brick-lined firebox with 6" flute.
- Ceramic top baffle.
- Mobile home approved.
- Heavy-duty construction.
- 5/16" thick steel top and ash shelf on flat top models.
- 1/2" diameter door handle and hinge pins.
- Cast iron adjustable door latch.
- Painted Black or Chestnut enamel finish.
- Cast iron side shelves in Multiple Finishes.
- 135 CFM Fan Kit with Variable Speed Control.
- Fresh Air Kit for Airtight Homes.
Heating Area
2,200 ft²
Max Input BTU (NG)
Glass Size
177 in²
Convection Fan
EPA Emissions
3.3 gms
Log Size
Burn Time
6-10 hrs
Firebox Size
1.85 ft³
410 lbs
Unit Dims*
30" W x 31" H x 25" D
*Consult manual for detailed dimensions & clearances.
Specifications may vary based on selected options.
Specifications may vary based on selected options.


text:
The Flash #26
Written By: Joshua Williamson
Pencils By: Carmine Di Giandomenico
Colors By: Karl Kerschl
What You Need to Know:
All you really need to know is your history about Flashpoint and that Thawne's character carries over. This issue picks up directly where the last one left off.
What You'll Find Out:
An alternate future, a supportive and understanding Iris West, and what a negative speed force is.
What Just Happened?
Without giving too much away Barry gets locked away in a literal hell of his own making. Letting Thawne prey off of all the insecurities, doubts, troubles, problems, and demons that not only the Flash has but that Barry Allen does. Proving to us more on how convicted Thawne is to his plan and how much of a textbook sociopath he is. I love how well he knows Barry as well as his history when talking about the changes to the Flash lore and the new canon inside the rebirth universe I couldn't help but smile. And even though we all know Thawne is a pathological liar Barry decides to trust him anyways rather than to just talk to Iris about his problems. Furthering his problem of always running away from his problems. Then at the end of the issue he comes back as something else.
Final Thoughts:
I really wish this review wasn't so short but unlike last week's incredible issue this on is very light on motivation or breakthroughs, or reveals. This issue kind of feels like a filler episode but not just not a lot happens. You continue to see Thawne's conviction to his plan but we're still no closer to knowing his end game. Seeing an alternate future and wondering who's to blame the timeline or Barry is an interesting notion and concept. I'm left kind of wishing we got to spend more time in this world. At the end of the day however not a lot really happens in this issue in particular and that may disappoint some. But at its core this issue is about the fastest man alive Barry. And, it's more of a personal growth type issue in sort of a demented Christmas story type way showing Barry all the pain he has caused. And in one way or another saying that it is all his fault. There is a good message here and like I said personal growth issue so with all. Some may consider it disappointing considering what we got last week but this was never gonna top that so I appreciate a smaller and personal story arc.
Rating: 8/10


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When disaster visits the vulnerable
The coronavirus threatens those who need care the most and strains networks providing help
The coronavirus threatens those who need care the most and strains networks providing help
Innovative ways to be good neighbors in a crisis
What do people do all day—in social isolation?
Israel faces crucial political tests in a pandemic
Andrée Seu Peterson / Janie B. Cheaney / Joel Belz / Marvin Olasky / Mindy Belz / The Editors /
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Culture Movies
Underneath gallons of blood spatter, clanging sword fights, and extravagant imagery, the producers of Immortals (rated R for nudity and graphic violence) seem to have something on their minds, namely, what's at stake when cultures, as opposed to nations, war.
Representing the cause of death and tyranny is King Hyperion (Mickey Rourke), who seeks the legendary Epirus Bow so that he might unleash the Titans, destroy humanity, and show the ultimate disdain for the gods. Olympus and the cause of liberty have their own champion, the peasant warrior Theseus (Henry Cavill).
The storyline is often inexplicably mystical with characters coming and going without much explanation of what their motives are or why they couldn't have acted earlier (particularly confusing is what use there is in worshipping gods who pledge not to interfere in the lives of men). This is a movie for the senses, not a movie to try to make sense of. Which is why to the degree it has a theme at all, it's worth noting that it seems to be that the leaders of the West don't understand what they're up against.
Sickened to discover Hyperion's men intentionally target pregnant women and children, an insightful Theseus remarks, "They fight for a belief that allows them to kill without restraint." To this, Poseidon (Kellan Lutz) notes sadly that the Hellenes have not adjusted their strategy for such a mind-set. His point is underlined when a seemingly sophisticated politician argues for compromise with Hyperion, counseling Theseus that "all any power wants is to be taken seriously at the negotiating table." Flash forward several scenes and we see the bloody result of his folly.
I'm loath to give such a macabre production credit it does not deserve. But one comforting thought about the droves of late-teen and 20-something men who turn out for these kinds of homages to video-game gore: At least with this one, they're getting the anti-relativistic message that some powers seek only to destroy and Western culture is worth a fight.