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Introduction to App Marketing
A great product is always the backbone of a successful business. No matter the industry, the first step for a successful and strong business comes from a great product. Without it, no business has the chance of striving for too long.
However, despite being the backbone of a successful business, a great product is rarely enough for success. Great products often can sell themselves, but they do not have their own voice to reach to their audience. That is the sole reason a field such as marketing exists. To be the voice of a great product and tell its story to the world.
The newly emerged Mobile App Industry is no different. In a vast marketplace where the borders are only defined by the two major app stores and their rules, great products have a very high chance of getting lost in the app stores. That's why a proper app marketing strategy is as important as having a high-quality app.
1. The Two App Markets
As highlighted above, the entire Mobile App Industry is defined in the boundaries of the two app markets: the Google Play Store & the Apple App Store. App marketing, therefore, is again defined by these two app stores.
Both app stores have their unique structure and rules but the basic ideas are the same: a common marketplace where the apps are listed and a common marketplace where the users choose the app they want to use and download.
2. Key Points About App Marketing
The entire mobile application industry is based on the two main app stores and mobile applications in those markets. As simple as it might look, there's more than the app stores and apps to App Marketing. So, let's have a look at the key points about App Marketing.
a.App Units
These signify the number of unique account ids that have downloaded your app. So, if someone downloads an app and then uninstalls it only to re-install it under the same account it counts as 1 app unit.
Is the number of times your app was downloaded and opened for the first time. Re-installations are counted but updates aren't. And it only appears in your analytics once the app is opened for the first time.
c.Categories & Category Rankings
Both app stores are divided into categories that will make it easier to navigate through the app stores as there are too many apps to choose from. Not only these categories divide apps based on their purpose and content they are also listed based on their Category Rankings.
So each app has their individual category ranking that shows their rank in the Top Charts of that category. Your category rankings are determined by your download numbers, average rating, and keyword rankings.
d.Keywords & Keyword Rankings
When dealing with the app stores, the keywords become one of the most important factors that every app marketer should be familiar with. Basically, your app is matched with keywords you choose to be ranked on, this is significantly different between Apple App Store & Google Play Store.
However, the basic idea is the same. When someone searches for an app, they use a keyword that they think will help them find the app they are looking for. Your purpose here is to be ranking as high as possible for such potential keywords. In which spot you will be in for a keyword is determined by your Keyword Ranking.
Basically, it shows you where you stand in the search results for a keyword. For example: if you are ranking for 17 for a keyword, you will have the 17th place in the search results when someone searches for that keyword.
When someone finds your app in search results, taps on it to view your listing page and finally downloads it, that's called a Conversion. More importantly, the rate of total app page visitors to the number of downloads indicates the conversion rate for that app.
Conversion Rates are quite important to measuring the success of your app marketing strategy as
they basically show you how many potential users are actually becoming current users.
f.Top Charts
Top charts can be called as the leaderboards of the app stores. Apps are listed in order to their rankings in the overall app stores or based on their categories. The Top Charts are further divided into Free, Paid & Grossing subcategories where free & paid apps are compared separately.
Moreover, the grossing category has a look at the total revenue an app is making and lists them based on their revenue. This applies to both paid and free apps.
g.Reviews & Ratings
Reviews & Ratings are often overlooked by app marketers. However, they are vital to measuring your apps' success and are also a strong factor that determines your rankings. You can benefit from reviews & ratings immensely as they both affect your conversion rates and rankings at the same time.
h.App Listing Page
The App Listing Page is drastically different in both app stores but the basic idea remains the same. The App Listing Page is like the package of your app where you give relevant information about your app and try to convince the potential user to download it.That's why your App Listing Page deserves quite a bit of your attention in order to have a high conversion rate which will help you have more users that will bring money to your app.
i.Search Query
Search query refers to the body of text someone types in the search bar. These can be single words or phrases. When someone is in need of a free calculator for their mobile phone, they will most probably search for it as 'free calculator app.' That is basically a search query that is aimed at discovering a free app that functions as a calculator.
3. Methods of App Marketing
As important as it is, App Marketing is not a singular practice. Instead, there are many ways of doing App Marketing, most of them complimentary while some much more important than the others.
a.App Store Optimization
App Store Optimization, accepted by many, is one of the most effective methods of doing App Marketing.
In its essence App Store Optimization is focused on the practices within the app stores. Basically, the aim of App Store Optimization is to make your app more visible in the app store by making it easier to be discovered and more intriguing to download.
The more you do ASO, the more visible your app becomes and starts climbing through the rankings to reach to the top of the charts and become a huge success.
Doing ASO can be viewed as a two-step process. The first one is to increase your visibility in the market through optimizing various assets of your app that will increase your ranking in search results for some keywords.
This step is all about optimizing keywords. Which keywords to choose, where to use them, how they perform. These are the questions you will be asking yourself during this step. More on that shortly.
The second step to take while doing ASO is to increase your conversions. When your app is easily discovered it won't automatically translate into organic downloads. To ensure that your efforts to make your app visible doesn't go to waste, you have to also optimize various assets on your apps' listing page to make it more intriguing to download.
This step requires some testing and assistance from design professionals as it will all be about the creative assets such as the app icon, screenshot and much more.
b.Performance Marketing
Performance Marketing is a way more aggressive method compared to App Store Optimization. The results can be more immediate. However, you will see its results on your credit card statement immediately as well.
Usually, Performance Marketing refers to various channels where you run ads on such as Facebook Ads, Youtube, Google Adwords, various social media platforms and ad platforms.
Just like in any other industry, the mobile application industry is also where running advertisements thrive. There are many different ways to advertise your apps.
You can run ads for your app on the web, within the app stores, within other apps, and on social media. However, keeping in mind that advertisements are a more complementary form of App Marketing. They shouldn't be viewed as the sole way of marketing your app.
Advertisements are a good way to establish a brand identity and present your app to your ideal user base and perhaps make them talk about it. Having a strong brand identity and being widely known is always good for your app.
However, running ads can be costly and when taking into consideration that %65 of downloads on the app store comes from a search, running ads only can cover a small portion of your marketing efforts.
When it comes to advertising your app outside of the app stores and other apps, there are a plethora of choices that provide you the opportunity to run ads on various websites. You can run banner ads on those websites with a link that will take the user to the download page.
By running targeted banner ads, you can make sure that your ads are tunneled towards the appropriate audience. That way your ads have a higher chance to translate into installs as only the relevant people are exposed to your app.
The best example to that can be how Youtube ads change from user to user. A woman who watches a lot of makeup videos or a young person who is constantly watching videos related to video games will see drastically different ads on Youtube.
You can get similar results on social media as well. Based on your interests, you will see ads on Facebook, Instagram etc. that are tunneled towards you.
You can also boost your download numbers and app store rankings by running paid store ads in both the app store. For the Apple App Store you have Apple Search Ads and for the Google Play Store, you have Google Play Search Ads. Basically, when someone searches for a keyword that your ad campaign is related to, your ad appears at the top of the search results with a small indication to show that it's an ad. We have our own separate dashboard dedicated to Apple Search Ads, make sure to read this blog post about all the features we have and Apple Search Ads in general.
With store search ads, you can also boost your organic downloads and rankings as well as these ads are directly inside the app store and contribute to your organic growth and rankings.
c.Content Marketing
Content marketing is in a bit different spot here. You can start doing it before your app is launched and keep doing it afterward. It's considered as a cheap way of marketing an app.
However, it requires a great deal of manual work and creativity. More often than not, the effects of content marketing can be more subtle. Usually, getting results from Content Marketing can take up to 3 months as the more content you create the higher your web SEO ranking will go. The higher you appear in Google search results the higher the chance to reach to people.
Content marketing usually revolves around creating your own blog and filling it with relevant content. These can be news about your app, some useful tips about the general topic of your app, case studies, user testimonials and much, much more!
It takes quite a while for the content marketing efforts to bear fruit but once it starts doing its job, it can contribute greatly to the organic growth of your app.
d.Influencer Marketing
Influencer Marketing is one of those strategies that if you get it right, your apps' success will soar through the sky. While it's viewed as a new form of marketing it has been out there for quite a while actually.
It was the domain of big corporations and celebrities. That has obviously changed as social media started to occupy too much place in our lives. With new channels of communication and new social media stars, app influencer marketing has become an effective way for products that have a niche and are targeted to a smaller group of people.
In its core, influencer marketing is getting people who are renowned in the subject to talk about your product and promote it. Getting a youtube gaming star to talk about your mobile game can be as powerful as getting featured in the app store. However, getting noticed by such personalities can also be challenging as you have to have something different to catch their attention.
Influencer marketing is also a great way to spread word-of-mouth and get people talking about your app. Word of mouth has been the oldest and to this day is one of the strongest channels of marketing.
You can check one of our case studies about how much of an impact influencer marketing can have on your growth.
Now, this method of marketing an app might not appeal to everyone as it requires you to have another app or a product on a different platform such as on the web. But if you do have the opportunity to do cross-selling, than you should definitely do so!
Cross-selling is a great way to transport your already loyal users for free to one of your other products or platforms. These users will usually be of high quality and will have higher retention rates and a higher propensity to spend money on your app.
A great example can be the action based card game of Blizzard Entertainment, Hearthstone. When it was first launched it was a pc game only playable on a computer. While on the PC platform the game had around 7 million players. However, once Blizzard announced that Hearthstone was available on mobile devices as well, the player count skyrocketed to a whopping 20 million in a matter of months.
As cross-selling works between platforms, it quite effective between different apps as well. Especially in the case of games. As games usually face a content drought after a while, retaining users becomes increasingly difficult. That's why cross promoting solves two issues at once. It helps you retain your user base while also providing a constant flow of traffic to your new app.
4. Why is ASO Important?
While all of the marketing strategies are helpful for your overall growth and are advised, ASO has a special spot amongst them.
So why is ASO important? Why have we prepared a course specifically for ASO instead of App Marketing in general?
Let's have a look, shall we?
-ASO provides the most long-lasting growth for your app business. Making your app easily discovered in the app store is the most efficient way to get downloads. Because once you start ranking you get the downloads automatically. You only need to maintain or improve that ranking by simply keep doing ASO. There is no fear of the effects of ASO wearing off unlike in performance marketing or black hat ASO.
-Although being a bit more complicated than other methods, is easier to pick up and start doing. Doing the perfect ASO might require a good deal of experience and superior knowledge about ASO. However, even a small scaled ASO effort can work wonders. You will be surprised how much benefit you can get from doing a basic level of keyword optimization. Also, the skill floor is relatively lower than, let's say, content marketing.
-Directly targets the app stores where your app is downloaded. With ASO, your efforts for promoting your app are targeted directly to the habitat of the apps, the app stores. By ensuring that your app is in a good spot where the apps are downloaded, you are influencing your apps' success first hand.
-Discoverability is the strongest download bringing factor. Making your app easily discoverable in the app stores is the best way to get downloads as when people search for an app like yours, they will see your app as well.
-Brings organic installs, users who come through organic installs have a higher retention rate. ASO brings you organic traffic. So, your app will be constantly exposed to users who are interested in apps like yours. These organic users usually become loyal users who keep using your app and are more likely to spend money on your app that other users.
-Increases your rankings gradually and allows you to maintain a steady growth instead of a short-lived burst. You might not get the rapid increase in your rankings as you would from more aggressive methods, but your results will last much longer than other methods.
So, that's all we have to talk about in this chapter. In the next chapter, we will have a closer look at the topic of App Store Optimization in general. We will cover the basic components of App Store Optimization and prepare ourselves for the following chapters which will be more specific in their scope.
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Los Angeles, CA (PRWEB) February 15, 2017
On Monday, February 20, 2017, Blue Fever will go live in a limited-release beta run, making history as the first completely female-led original streaming content provider.
Blue Fever was founded by Greta McAnany and Lauren Tracy after becoming increasingly aware of a problem and an opportunity. According to recent Polygraph research citing two thousand screenplays, female actors were leads in twenty-two percent of films. What's more, female led movies have recently begun outperforming male-led movies by an average of about fifty-six percent. Realizing the dearth of female writers, directors, producers, and lead actors in Hollywood films meant that enormous profits could be made through providing a platform for female creators.
"There are 850 million millennial women worldwide who are hungry for incredible entertainment made for them," says Tracy. "So we're building a platform to house that content."
They began developing a brand new streaming platform, Blue Fever, which is being touted "a cooler Netflix for women."
The beta version of the new platform is invite-only, and is free at this stage. For those excited to try out the platform but lacking an invitation, they can request an invitation at http://bluefevr.com/secret. During the invite-only period, Blue Fever will release a new password every week for beta access, which will connect users to a specially-curated selection of content which will give a taste of the quality of content to be available in the full version. This will include webseries, short films, sketch videos, and music videos created by modern women, for modern women.
Blue Fever's creators, Lauren Tracy and Greta McAnany, are both filmmakers themselves, and will contribute their own content to the app via vlog-style reviews and discussion pieces wherein they let audiences know which videos are their favorites in a given week. They are real-life best friends, and their sister-like banter is its own entertainment.
Aiding Tracy and McAnany in seeding this ground-breaking platform with quality entertainment are hundreds of female content creators, including:
Josie Kaye
Josie Kaye is a writer, actor, filmmaker and comedian best known for her YouTube series, The Doctor Josie K Show, where she portrays hyperbolic and hilarious characters. One such character, Olivia von Klimpf, is an out-of-touch and egocentric fashion icon and the inspiration behind Kaye's new short film, Making Olivia.
Kris van Genderen
Kris van Genderen, founder of KVG Films, is a filmmaker whose narrative and documentary projects explore the human experience. She recently launched Dock Your Memories, a production company that focuses on capturing memories and stories in a cinematic way to create digital legacies for generations to come. Van Genderen's work has been featured at film festivals around the world including: Cannes Lions, BFI London Film Festival, SXSW, Barcelona, and Tribeca Film Festival.
Tess Bellomo and Hannah Bear
Tess Bellomo and Hannah Bear are the creators, producers, writers and actresses behind Liked, a comedy web series that explores the Millennial generation's obsession with social media and desperation to feel accepted. Bellomo and Bear explore these cultural norms through the story of Savannah, a relationship blogger who fabricates all details about her love life in order to feel a sense of success. Once her dedicated followers ask her to substantiate her claims, with the help of her cynical roommate, Taylor, Savannah needs to quickly discover how far she is willing to go to be liked. Bellomo and Bear are currently in the middle of filming their second season, adding writer Ellie Monahan to the team. See them on YouTube here.
A date for end of beta and release of full platform has not been set, but it is likely to be within the first half of 2017.

subset: commoncrawl


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Choosing the proper WordPress CMS Progress Corporation for a Company Internet site
WordPress comes with improved as being the undisputed master CMS recently. WordPress contains a wealthy screen and a superb customer encounter to help scores world wide. If you need to own personal some sort of feature-rich together with potent internet site for a company in that case WordPress is a good selection for your needs.
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Novell BorderManager is a firewall product that runs on a Netware server. A firewall is in short used to secure a computer network from its surrounding network connections (i.e. the Internet and others) to avoid security breaches such as hacking. In addition to protect against such vulnerabilities, BorderManager also supports secure authentication of clients that need remote access to the protected inside (by using VPN - Virtual Private Network).
BorderManager also functions as a proxy server, which means it can store a copy of visited web pages on local disk so that the next time a browser requests the page from the internet it will be accessible much faster, since only recent changes to the page needs to be downloaded from out there. From here you can also see statistics – what are the top 10 most visited pages from your network today? You can also set rules for denying or enabling access to certain URL"s or domains.
A good thing about the latest release of BorderManager is that it"s got automatic configuration default settings for filter rules (a browser-based Filter Configuration utility). The previous tool used for manual configuration of such rules (filtcfg.nlm) is now obsolete (a toast!).
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[Targeting the people who want to ban xvm]
Ban xvm and you would essentially kill clans and competitive play. People would be forced to switch to PR and everyone knows how misleading that can be. Want to kill the game faster? This is how you do it.
I would still rather have wn8 over win rate because win rates can be inaccurate when compared to a players skill ability. Wn8 comparisons show what team has better players and are simply more likely to preform better. I can see where you are coming from, but from my opinion, I would like to keep it as Wn8.
Though it would be cool to have an option to switch between the two if made available.


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Education must for girls to come up in life: Irfan
"Education is very important for all children, especially girls. If they (girls) are given education all other things will follow and it will help in sorting out problems," Pathan said, after an interacton of Delhi Daredevils team members with adolescent girls of the `Children Home for Girls` here, as a part of an event under the `Dare to Care` association with UNICEF.
The way the girls have shared their stories clearly shows how confident they are, Pathan said.
"Girls here are confident despite their own stories of struggle," he added.
"Whatever we can do as a team or individual we will try our best in helping the girl child. I have myself been supporting initiatives for the cause of girls," he said about the Daredivils` partnership to support and protect the adolescent girls in the country.
Delhi Daredevils head coach Eric Simmons, who along with another player Venugopal Rao also attended the event, said it was a humble experience to be there. "Their (girls) stories on how they were brought here and their dreams and aspirations now after getting education are inpsirational. Teachers here have done an incredible job and lot of credit must go to them," he said.


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- Latest
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- Lando Norris
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We recommend smart casual dress. Please do not wear jogging suits, shorts or beachwear.
Please make sure you wear the right pass, which must be in your name and be visible at all times. If you lose or forget your pass, we cannot let you in, or replace or refund the pass.
Watching the race
If you'd prefer to watch the race from a grandstand rather than the Paddock Club, just ask: we have seats reserved.
Your security and safety is paramount. Therefore we cannot allow any suitcases, large bags or other luggage into the Paddock Club. We also reserve the right to inspect any bag or other item you bring into, or remove from, the Paddock Club before, during or after the event.
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Formula 1® events are not suitable for infants and very young children. If you do bring a child aged 7 or under to the event, you will need to complete our parent/guardian waiver form, which can be obtained at the Paddock Club entrance. Each child must have their own ticket and we highly recommend suitable ear protection.


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Day[9]TV Dailies
Day[9] Daily #689 - Funday Monday - 6pool gamez!I'm a BASTARD! Submit to me the most epic 1v1 or team game in which you and your buddies must open with a 6pool! :D Submit to email@example.com
Day[9] Daily #678 - Funday Monday - The Crawler OffensiveSubmit me to me a 1v1 or team game in which most of your attacks involve Zerg defensive structures. Submit to email@example.com Part 1 Part 2 Part 3
Day[9] Daily #599 - Sentry Tickle Wars Funday MondayIn today's Funday Monday, get a buddy and play a PvP 1v1 where you do the following: Get ready to micro! Tickle wars baby! Submit to email@example.com
Day[9] Daily #582 - Sage vs Mutas PvZIn today's daily we're going to watch an HOUR LONG PvZ game from the recent ROOT-Gaming replay pack. In this game, Sage battles for an extended period of time versus mutas WHILE behind! We're going to see how he gathers ...
Day[9] Daily #581 - YuGiOh ZvT anti-mine plays!Today's daily is gonna be WEIRDLY STRUCTURED! :D In short, we're going to be looking at how to deal with and stop biomine based play! Here's the order of events:
Day[9] Daily #580 - Mass expanding Funday Monday!In today's Funday Monday, you MUST EXPAND EVERY 5 MINUTES! :D You can not do it faster or slower. It must be 5 minutes on the dot! Submit to firstname.lastname@example.com
Day[9] Daily #567 - LiquidSnute&Ret ZvZOk well FINE, we've done his ZvT and ZvP, so we may as well do his ZvZ! As an added bonus, LiquidRet has provided some fantastic replays for this evening as well! Goals for the show:
Day[9] Daily #563 - Grubby vs cKiLLeRIn this game, we see a back and forth ZvP on StarStation between the ground force of Grubby and Muta/ling force of KiLLeR. We'll see not only some of the considerations for HotS modern ZvP openings, but also what to ...
Day[9] Daily #556 - Newbie Tuesday - HotS!Submit to me your Heart of the Swarm games and we'll analyze them! Send to email@example.com Please include: Part 1 Part 2
Day[9] Daily #555 - Drop it like it's HotS - Funday MondayWhile playing as Terran in Heart of the Swarm only attack if you are dropping with medivacs (normal frontal attack while medivac dropping is allowed).
Day[9] Daily #554 - RapidFire HotS ZvZ - Feat TLO!We're going to try rapidfire analysis for ZvZ games today! Hopefully trying to see the game from BOTH players point of views without stopping at all! This should give us a good sense of "key points:" when one player clearly ...
Day[9] Daily #553 - RapidFire HotS ZvP Games from LiquidTLOToday we're going to do something a little bit unusual: we're going to watch a whole series of ZvP games from TLO and analyze them in extremely quick succession. We won't be able to dig too deep, but we'll be ...
Day[9] Daily #552 - LiquidTLO's very odd gameThe best part of odd games is that it tests the limits of our understandings of strategy! So often we fall back on "standard plays" or "rules of thumb" to guide or decision making, and we forget the "why" behind ...
Day[9] Daily #551 - Nydus Worm Offensive Funday Monday!When you attack, you may only attack using a Nydus Worm. Submit replays to firstname.lastname@example.com Part 1 Part 2 Part 3
Day[9] Daily #539 - White-rA PvP HotS Special!White-Ra has been extremely active on the HotS ladder, experimenting with huge varieties of new strategies with the new units! We're going to be examining and analyzing his builds in the form of "What are these new units accomplishing? What ...
Day[9] Daily #537 - White-Ra PvZ HotS Special!White-Ra has been extremely active on the HotS ladder, experimenting with huge varieties of new strategies with the new units! We're going to be examining and analyzing his builds in the form of "What are these new units accomplishing? What ...
Day[9] Daily #536 - Defending well with Standard TvP - GanZi vs SaSeWhen people hear "Standard," they often think of doing the exact same thing every single game, playing a "well tested" build order over and over until they can execute it perfectly. However, that's a bit of a misnomer. In fact, ...
Day[9] Daily #535 - Stephano Roach/Hydra ZvTSay WHAT? Roach Hydra in ZvT? It sounds completely bonkernuts, and yet Stephano has taken down some of the top Terran players in the world doing this! We're going to take a look at WHAT the strategy is and WHY ...
Day[9] Daily #534 - I hear the Oracle is goodAnd so is SKYTOSS. How about I try it out on the ladder? EH EH EH EH EH EH EH ? Part 1 Part 2 Part 3
Day[9] Daily #533 - New HotS patch ladder battling - Terran edition!I'm super thrilled about the new reaper, so I'm going to shake off the rust built up from traveling on the road and I'm gonna BATTLE ON HEART OF THE SWARM! The newness is giggle inducingly exciting :>
Day[9] returns to Dota
I've been playing a TON of dota over winter break so I'm eager to rack up wins w/ my newfound "skill"
MTGA - Tryhard Thursday
Day[9]'s Day Off - Supraland
This game looks very weird and very awesome so I'm gonna give it a shot!
Nancy Drew: Midnight In Salem Day 6
We continue to find out whodunnit (even though clearly all witches are evil and SHOULD be burned)
MTGA - Draft ALL DAY
I'm devoting today to a full day of draft action!
MTGA - Laddering
Day[9]'s Day Off - Oxygen Not Included
With the full game released, I'm interested to see what the gameplay is like (in particular, how hard is it to launch a rocket?) If i'm enjoying what I've done today, this will compel me to devote a week to ...
What the Deck w/ Brian Kibler | Ep16: Gods vs Enchantments
Each week, we'll play outlandish decks against our guest. Submit decks for us to play that fit into our weekly theme here: https://discord.gg/day9tv in #deck-submissions


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Business communication case study: Customer Direct
With Vonage®, I felt like these were people who we could trust and who we'd want to work with, and the postdeployment support has been outstanding. Vonage has completely changed our whole business model.
Having held steady at under five percent since July 2015, the St. Louis metro area's unemployment rate was severely restricting Customer Direct's pool of available talent. While the company's leaders recognized that the solution was to support a virtual workforce, the limited capabilities of the organization's disparate, on-premises PBX systems made that approach unfeasible. Further, these legacy systems did nothing to optimize the efficiency of the company's workforce or its IT staff, ensure business continuity and disaster recovery, or help Customer Direct win new contracts with clients whose customer groups demand a variety of communication channels. And with the organization's multiple PRI lines, underutilized MPLS network, and other bandwidth-capacity issues continually preventing Customer Direct from delivering a superior customer service experience, the company's leaders believed that their communications platform was a major inhibitor in the organization's growth.
To increase the value of its business proposition to new and existing clients and enable growth once again, Customer Direct needed much more than an upgraded communications platform that ensured voice quality—the mere table stakes of all leading platforms. It needed a communications partner, one who could provide a range of consultancy services, aggregate and implement a variety of cloud technologies, and fully support the new solution long after its deployment.
Customer Direct chose Vonage for the completeness of its enterprise-grade UCaaS cloud platform, advanced omnichannel contact center product suite, and award-winning SD-WAN product. The solutions empowered Customer Direct to scale its virtual workforce from 20 to 80 percent, revitalize the company's growth, optimize its IT staff, deliver a more competitive offering, bolster the quality of its customer interactions and MPLS network's performance, ensure business continuity and disaster recovery, and produce a truly unified communications experience that's driving the organization's brand and improving its business outcomes.
Enhancing Recruitment, Customer Service, and Operations
The cloud-based Vonage Enterprise UCaaS platform supercharges Customer Direct's growth—without increasing its brick-and-mortar footprint—by enabling the company to leverage previously inaccessible labor markets and implement a strategy to double its international workforce by spring 2019, provide its clients a full-featured contact center solution that integrates the traditional voice call center with chat and email, and equip its supervisors with a consolidated management console (i.e., "a single pane of glass") for monitoring and reporting on the voice, chat, and email activities of the organization's agents.
Improving the Customer—and Agent—ExperienceVonage CX Cloud gives Customer Direct's supervisors the ability to gauge the quality of their agents' customer interactions, "whisper" directions that only their agents can hear, and more. The solution's automatic call distribution (ACD) functionality intelligently routes calls based on agent expertise, while its interactive voice response (IVR) system gives customers access to self-service, voice, chat, and email options and/or live agents for real-time assistance. Plus, the solution's workforce management features' rules-based technology facilitates efficient "shift bidding," which fosters a flexible work environment—and has reduced the company's agent churn by 25 percent—by allowing agents to trade shifts among themselves with little to no supervisor intervention.
Boosting an Existing MPLS Network's Quality of Service (QoS)
Vonage's SD-WAN solution, SmartWAN, provides Customer Direct with elevated QoS and exceptional levels of uptime, more bandwidth at a lower cost over the company's MPLS network and public internet connection, full voice prioritization, real-time stateful failover capability (i.e., in the event of a primary broadband connection failure, all calls are diverted to a secondary broadband connection—in real time—and remain in progress), and more.
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The General Characteristics of Madhubani Paintings: An Indian Folk Art!
An introduction to The Madhubani Paintings of India
If you are an admirer of the Indian Art, you must be familiar with the Madhubani paintings, or the Mithila paintings.
Madhubani art has its roots, in the Mithila region, of Bihar state, in Northern India.
It is also practised in Nepal, which is very close to Bihar geographically.
It is basically a folk art, and is made on mud walls, or on the floors of huts and homes.
But it's beauty and popularity has spread beyond regions, and now we see Madhubani paintings on the fabrics, Sarees, dress materials, hand bags, crockery, wall hangings, canvas paintings, and even on five star hotel walls and interiors.
Traditionally Madhubani art is done on various festivals, rituals during weddings, child birth, and other special occasions, or simply to decorate the walls.
How to draw the Madhubani art, Basic techniques, Source: YouTube
Basic characteristics of Madhubani Paintings
- Madhubani art has different styles, namely Bharni, Katchni, Tantrik, Godna, Kohbar.
- The themes of drawings and paintings, are mainly based on the Gods and Goddesses, the Sun, the Moon, the Stars, religious symbols like the Om, the good luck symbols, auspicious signs and others.
- These paintings, also highlight various birds and animals, which have religious importance in Hindu religion, such as elephants, peacocks, fishes and others.
- Bamboo plants, Tulsi plants, mango leaves, lotus flower, Banyan and Peepal trees and other flora, fauna also have their significance in Madhubani art.
- The original art, when done on mud walls, or hut floors, is done with natural colours, and natural dyes.
- These may include dry rice powder or paste, vermillion, turmeric powder, sandalwood powder, and other natural colours, extracted from flower and fruits.
- Basically, the paintings are done with the wooden twigs, fingers, matchsticks, or any such thing found in homes.
- One very popular way of doing this art, is covering the edge of a thin wooden twig with a little piece of cotton, and then draw with water and Ocher soil (Geru mitti in Hindi) Paste.
- Since Madhubani paintings have been admired by many art lovers globally, nowadays permanent colours are used to create designs on canvas, fabrics, wall hangings and others.
Basic characteristics of the Madhubani art
- Madhubani art is a combination of certain floral, and geometrical designs, and they also give a two dimensional view.
- Generally no space is left empty.
- Whatever space is left after drawing the main subject, whether to show a wedding, a bride or bridegroom garlanding each other, a peacock, or a fish, or any other thing--the rest of the space is filled with flowers, leaves design, or any other geometrical design.
- Usually, a border is drawn all along the painting. This could be square, round, rectangular, or any other shape, but everything is within a well decorated border.
- Madhubani art is believed to date back to the times of Ramayan. It is believed that king Janak asked artists, in those times to capture Sita's wedding to Ram in these art works.
- And this is how, this art was practised on the mud walls, and floors of homes all over the Mithila region.
Madhubani paintings, Tutorial, source: you tube
Madhubani art is still Relevant and Valuable
- Ancient art, paintings, or sculptures are generally, a true reflection and indication, of the culture and traditions of people, living in those times.
- Madhubani art is no different. But it has evolved, and that too with a purpose.
- It is so heartening, to see the present day artists, of this beautiful and great tradition, focussing on burning social, or political issues of today.
- By this medium, they try to convey a message to the people, and the institutions.
- Madhubani paintings based on womens's issues, reforestation, environment, about plant and animal life, make them relevant and valuable, in today's context as well.
- One very noteworthy effort, by the artists in this direction, was making Madhubani paintings on big trees so people do not cut it.
To conclude:
Traditionally only women were involved in this folk art. But now it is being done by men folks as well.
As other art forms , it is being carried on from one generation, to the other .
It would not be wrong to say, that this art form is now highly commercialised, and not confined to a village or a particular region.
The Government of India has taken care and considerable steps, to encourage the artists related to this folk art. The
The Handicrafts organisations of the government, provides all the necessary assistance to provide raw materials, and to market the finished work. Such that, it becomes as a source of non agricultural income, for many families in rural areas, related to this traditional folk art.
Chitrangada Sharan
Madhubani paintings, source: You tube
Are you familiar with Madhubani art and paintings?
© 2017 Chitrangada Sharan
Madhubani art showing birds. This painting was drawn by me.
Thank you for posting.
Great groundwork and really appreciate the deliverables set in the article to show the rich culture still prevailing in India www.touchindia.com
What beautiful, vibrant pieces of art!
Came back to read about this beautiful art of painting. Great pics of Madhubani paintings. My favorite is the one with Ram and Sita. Thank you for sharing.
I have seen these paintings in many houses and temples. I love this form of art though I didn't know the name.
Thanks for sharing this wonderful knowledge of Madhupani painting with your readers.
Wow, you've got such a beautiful collection of images here. One of my friends' mother is an artist who creates a special variation of Madhubani paintings. She creates them with a nib and a mix of black and golden ink. Gold highlights are a special feature. She gifted me one of her mom's creations. It was pretty cool.
You've written a very informative article, must say.
An interesting and informative article about a beautiful art form. I love Madhubani paintings, the images that you have shared are so beautiful. Enjoyed reading this article.
Very good article. Great paintings that portraits Indian tradition.
Wow! These are very beautiful paintings. I love them. Thanks for sharing as it is very informative.
Hi Chitrangada, good to see you! I love these photos, anything Indian is a favourite in my house!
It's definitely well written as well as very nicely presented. You have covered every detail of this folk art. I am sharing a link to Radhika's Fb post where she shared this article of yours. It is an article written by me about a great Madhubani Artists. I am not sharing it here as it won't be fair to do so.
Madhubani folk art is one of my interesting topics that I love to know more about. In fact, I also have one hub on the same art. But I could get more info by going through this pictorial, lovely hub. Nice share!
Thank you for introducing me to this type of painting. It is interesting that it is done on mud walls and floors and has expanded to fabrics and even trees. It is a beautiful form of art.
The characteristics of Madhubani art are extremely interesting. Thank you for broadening my perspective on Indian art.
So pretty and awesome Chitrangada, I love these! I have Indian pictures on my wall and ornaments too, so these are amazing! wonderful hub!
Chitrangada, thank you for sharing the art of your beautiful country, I had not heard of the art form before.
Blessings my friend.
Thank you for sharing these timeless paintings.
Loved it!
Beautiful art! I had no idea of this art. This art form is incredible!
I'm drawn and attracted to Madhubani art and styles. Folk art truly resonates with me. Very interesting to learn from you just how this art is created. Thank you for sharing your knowledge. I would love to have a painting. The photos are so lovely.
Very interesting and informative hub. Even though I have seen these paintings many times in temples and houses, I came to know about the actual procedure of how they get created through your article. Thanks for sharing this wonderful knowledge.
A very informative post! Loved the pictures you shared.
Chitrangada, though I am an art lover I had never heard of Madhubani painting/art. Thes paintings you shared are absolutely stunning pieces of artwork. Very impressive. Thanks for sharing.
This is a very interesting and educational article. Thank you for teaching me about this lovely art form!
Such vivid colors. So beautiful! Thank you for introducing me to this artist.
Thanks for the introduction to Madhubani Paintings. Made on mud walls or hut floors? That's very impressive. Cheers to the women who started this glorious work!
I have always loved folk art, and I've been an admirer of this style of art for years, but I didn't know what it is called. Thanks for enlightening me. This is a very good article on Madhubani art. Isn't it neat on how men are now painting in this style. In Europe the old masters were all male, now western women have become artists in their own rights. Maybe this is part of the equalization of the energies by the Divine Feminine.
Though I was familiar with this lovely art form, I got to read the detailed information about it in this hub only. Such beautiful paintings these guys from Mithila draw that nobody can escape from the magical impression it leaves on the mind.
I have one beautiful painting in my home, which I bought from Delhi Hat a few years back.
ChitrangadaSharan, you've penned a fine article about a wonderful art of Mithila people. Thanks for sharing such a gem here.
Thank you, that is very fun to learn about.


text: Feasts are of second importance in our liturgical calendar and are celebrated on a particular day. These feasts do not have a first vespers or Vigil Mass the prior evening. An exception would be the feasts of the Lord which occur on Sundays in Ordinary Time and Sundays in the Christmas season. For example, the Feast of the Presentation of the Lord (February 2) has its own first vespers. On these days, the Gloria is recited but not the Creed.


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Ultra Australia 2020 - Sydney
Australia, we're back! Join us for the 2nd edition of Ultra Australia in Sydney and Melbourne this March.
The Sydney show will be held at Parramatta Park on Saturday 7th March, whilst the Melbourne edition will be on Sunday 8th March at Flemington Racecourse. A staggering 50,000 dance music fans are expected to make the pilgrimage to Ultra Australia this time round, so secure your tickets now to make sure you're one of them!
General Admission – GA ticket holders will receive access to every single stage at the event.
VIP – VIP ticket holders will receive express entry though a separate VIP entrance, access to the VIP platform with amenities such as elevated views of the Ultra Main Stage, access to dedicated restrooms, bars, food trucks, chill-out zones and phone charging stations.
Additional VIP perks:
1 complimentary beverage
Ultra Australia VIP lanyard and trucker cap
Rules and Regulations:
- This event has an age restriction. You must be 18 years or older to attend the event.
- You must bring a valid photo ID to enter the event.
- The box office will not release tickets or wristbands if the name on the ID does not match the name on the e-tickets.
Purchase Terms & Conditions:
- Event details, including the artist lineup, are subject to change. Please refer to the event's official website for the latest information.
- Payment will be charged immediately at the time of purchase.
- All sales are final. Non-refundable/Non-transferable, FESTGROUND cannot be exchanged or cancelled.
- All sales are subject to FESTGROUND's privacy policy.
- No refunds or exchanges
- E-Ticket name changes are STRICTLY prohibited
- Please present your E-Ticket for admission


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About Us
About The Kings Arms
Before the Victorian age pubs used to have flag-stoned floors and whitewashed walls. The Kings Arms is a fresh take on this concept, whitewashed walls, fantastic art, simple, light, airy and with beautiful sea views.
We offer Voyager coffee, local ales and drinks all day and modern food, full of flavour & spice in plentiful servings. Spice is nice and Steve Thomas is one of those chefs that knows how to cook food with spice and understands flavour. He's also got the know-how to do an awesome Sunday lunch.
WE are Mark, Kat, (plus Thomas and Ed – our children) Steve our brilliant Chef and Barabara and Francisco who help out constantly.
Kat Lightfoot is the one who creates the stunning paintings that adorn our walls, does style and has been painting non-stop since she was a child. Having been brought up in another Kings Arms (in Salcombe) pubs are in her nature..
Mark and Kat previously ran the Lamb Inn at Sandford in mid-Devon and won multiple awards including best pub in Devon from food & drink Devon twice, Taste of the West Dining pub of the Year and best of all Alastair Sawdays runner-up Best Pub in Britain.
We are hoping to offer superb modern food that is really tasty, affordable and ethical. We are obsessed with the sustainability, welfare and the future. All of our fish is MSC certified, all of our meat is free-range, everything except bread and puddings are made at home from scratch.
We will be installing a fast electric car charger in our car park to encourage electric vehicles.
We hope you will visit and love what we are doing.
Kind regards
Mark, Kat and the team.


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Life of Galileo
Gather by the River Download Link
A recording of Leah Rubin singing "Gather by the River." It was used as an interlude at the end of scene 13.
Holy Manna Download Link
A recording of the women's a capella group Solstice singing "Holy Manna." This was used for bows.
Argument Download Link
This cue was used to underscore an argument happening on stage about Galileo's discoveries.
Ethereal Download Link
This was an original composition composed to highlight the strange, otherworldly aura around the pope as he was dressed in his robes on stage.
Design Concept
John Orlock's concept was rather schizophrenic. He switched time periods at will, so Mahler symphonies and techno were juxtaposed in shocking ways, and were contrasted by the pervasive presence of a live women's a cappella group bookending each scene. The cues were dictated rather specifically by Mr. Orlock, who had very distinct ideas about what he wanted to sound where at each point of the show. His design intents were Brechtian in the way he alienated the audience. The cues I designed were intended to support that goal by being very apparent.
Design Analysis
A few cues stand out from the rest in this production. The crowd scene was a recording of the cast with select voices highlighted with repeated quotes chosen by the director. The "Ethereal" track was composed to highlight the strange otherworldly and insane light the Mr. Orlock wanted the pope to assume. All the volumes were a little on the loud side and there were no careful fades in our out.


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Sky News is reporting that as Parliament breaks for the summer recess, the Government has released child abuse documents which name key Westminster figures from the 1970s and 1980s.
The news channel been requesting the information for months and the Government has now revealed that papers do exist relating to Margaret Thatcher's former parliamentary secretary the late Sir Peter Morrison, former Home Secretary the late Leon Brittan, former diplomat and MI6 man the late Sir Peter Hayman and former minister the late Sir William van Straubenzee.
This follows a previous revelation from the Government in January which gave details of a file prepared for Lady Thatcher's office on the "unnatural sexual" behaviour of Sir Peter Hayman.
The latest release comes after the review of Government papers conducted by Peter Wanless and Richard Whittam QC last year. That review did not find many of the relevant abuse files that had been held by Government departments and the Cabinet Office has since apologised for the "flaw" in the way they responded to the request for information.
Permanent Secretary Richard Heaton wrote to Whittam and Wanless in May saying: "I deeply regret that the Cabinet Office failed to identify the papers in question when you first asked for them."
The released papers also reveal the Kincora children's home in Belfast, Northern Ireland, on which allegations of abuse and trafficking of children to England have centred, was at the heart of further correspondence involving the security services. They show former intelligence officer Colin Wallace raised concerns about abuse at the children's home. Those papers had been stored by the Cabinet Office.
Although the existence of the documents is now established, the full contents have still not been revealed. Instead they have been shared with police and will be passed to the historic child sex abuse inquiry being chaired by the New Zealand high court judge Justice Lowell Goddard (pictured above).


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IAASA uses cookies so that you have the best possible browsing experience on our website. If you agree that we can store and use cookies just click "Accept and Close"
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Companies Act 2014 prescribes the qualifications required to take an appointment as a liquidator. If a person had gained relevant experience before 1 June 2015, they can apply for IAASA authorisation.
IAASA, Ireland's accounting enforcer, has today published the results of a desktop survey it has undertaken into Irish listed companies' impairment testing.
IAASA issues Consultation Paper on supplementary standards and guidance
The Monitoring Group calls for comments on reforms to the global audit standard-setting process.
The IFRS Foundation has published a report showing how six entities from different jurisdictions have improved communication in their IFRS financial statements.
IASB has issued IFRS Practice Statement No. 2 Making Materiality Judgements which provides entities with guidance on materiality judgements when preparing financial statements in accordance with IFRS.
IAASA and the PCAOB Enter Into A Cooperative Agreement for Joint Inspections and Coordinated Oversight.
ESMA has today published the 21th Extract from its database of enforcement decisions taken by EU accounting enforcers.
On 30 October 2017, ESMA published six new questions and answers in its Q&A document on the implementation of the ESMA Guidelines on Alternative Performance Measures for listed issuers.
ESMA has today published its statement titled European common enforcement priorities for 2017 IFRS financial statements.


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Supremely tender and flavorful, filet mignon is an eminently popular cut of beef—and a fine high-end choice for a special occasion like Valentine's Day.
But here's the catch: Cooking it isn't exactly a cinch. Should you grill it? How high should the heat be? How do you get that slight crunch around the outside? Questions like these are why many people prefer to entrust only a restaurant chef with the task of bringing their steak to juicy perfection.
As it happens, we know a few chefs of our own, so we sat down with Plated's Head of Culinary, Chef Elana Karp, to find out how she goes about making her filet mignon. If you follow her trustworthy advice, we know you'll knock this dinner out of the park and impress not just yourself, but any special someone you might be cooking for on Valentine's.
How to Prep
(First, preheat your oven to 425 degrees. You'll be using it later. For now, back to the meat!) When it comes to getting your filet ready, the setup is pretty standard. "As with all meats, pat it dry first and season it with salt and pepper just before putting it in the pan," Chef Elana says. "This will help it get a great crust, instead of steaming in the pan." Notice that you don't need to overthink the seasoning—you can end up with a great final product by starting off with just a little salt and pepper.
How to Cook
When your steak is prepped and ready to go, measure a tablespoon of canola oil in an ovenproof pan over medium heat. Once the oil is shimmering, the pan is ready for steak. "We like to first sear the steak in a pan," Elana explains. "The heat shouldn't be too high because you don't want to make the meat tough or burned, but just hot enough that it gets a golden crust—about four minutes per side."
After that, transfer the pan to the oven to finish cooking. Why this stovetop-to-oven approach? Chef Elana says that "transferring the filet to the oven ensures that it cooks evenly through. That's how we make sure ours comes out perfectly."
Chef Elana recommends a cook time of four to eight minutes to achieve a perfectly medium rare steak.
The "Test"
A four to eight minute time range can be huge stretch when the fate of a beautiful steak rests in balance. But according to Chef Elana, there's a great way to test whether your steak is done: "Press your finger lightly into the top of the meat. If it doesn't spring back at all, it's not ready. You're looking for a medium level of firmness and spring."
Ready to make this amazing meal for someone near and dear? It's now on the Plated menu! Schedule your delivery and make this Valentine's Day a little extra special.


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infoZ0W needed a new logo design and created a contest on 99designs.
A winner was selected from 19 designs submitted by 7 freelance designers.
Crystal's Cabana Subs & Donairs
submarine sandwiches and the best donairs in town. Take out restaurant.
we would like a friendly cartoonish image of a girl in her 20's in a cabana. Bright tropical colors. please make the image of the girl brown hair and brown eyes. Tropical and fun! thanks!
Find out how a design contest works or learn more about our logo design services.


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