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Are These Really America's Top 10 Green Brands?
Today's quiz: How well do consumers understand "green" brands?
(1) They are savvy.
(2) They don't have a clue.
(3) They don't care all that much.
(4) All of the above.
The answer, judging from the results of this year's ImagePower Global Green Brands Study, is (4) all of the above.
Hey, who ever said communicating about "green" is simple?
The survey, which comes from advertising and marketing giant WPP, is based on interviews with about 9,000 people in eight countries.
In the U.S., where researchers conducted 1,200 interviews, consumers identified these Top 10 green brands:
1. Seventh Generation
2. Whole Foods
3. Tom's of Maine
4. Burt's Bees
5. Trader Joe's
6. The Walt Disney Company
7. S.C. Johnson
8. Dove
9. Apple
10. Starbucks, Microsoft (tied)
One important caveat: Consumers chose these brands from a universe of 45 brands in limited product categories, including personal care, grocery, household products and electronics -- which is why you don't see the Toyota Prius or Stonyfield Farm on the list:
If you want to argue that (1) consumers are savvy, read the first four names and stop. They four are what the researchers call "born green" companies, that is, companies that from the get-go set themselves apart from competitors by touting their environmental credentials.
Seventh Generation makes non-toxic cleaners and household products, Whole Foods sells lots of organic fare, Tom's of Maine uses only ingredients found in nature in its toothpaste and Burt's Bees offers earth-friendly personal care products.
"Consumers really get their authenticity," says Annie Longsworth, global sustainability practice leader for Cohn & Wolfe. Having reported on all four companies, I agree that they deserve to be on any list of green brands.
That's not so with the next name on the list, Trader Joe's, a privately-held company that doesn't reveal much about its supply chain, doesn't report on its footprint and has been a target of activists. [See my 2009 blogpost, Greenpeace ridicules Traitor Joe's.] The belief that Trader Joe's is green supports the believe that (2) consumers don't have a clue.
Trader Joe's ranking makes even less sense when compared with Walmart, which ranked No. 20.
Annie Longsworth theorized that Trader Joe's did well because shoppers perceive it as a "friendly, hippie" brand, and assume that it is also good for the planet. Walmart, by contrast, comes across as a big-box store (which it is, of course) and that's not associated with being green.
Walmart has a green corporate sustainability story to tell, Annie said, but "they haven't figured out how to make it a consumer story, yet." Much of Walmart's work has focused on its supply chain, which is invisible to shoppers.
[As it happens, when the list came out last week, I had dinner in Boulder with Hunter Lovins and Catherine Greener, two smart and insightful sustainability consultants. Both told me, unprompted, that Walmart's sustainability initiative was the best thing to happen to the environment in the U.S. in the past 10 years.]
Evidence that (3) consumers don't care all that much comes from their responses when they were asked whether it is very important to them to buy from a company that is "is environmentally conscious." About 38% said yes, but that's fewer than those who said it is very important that the company "offers good value," "is responsible," "is reliable," "offers high quality products or services," "is trustworthy," "cares about its customers," and "has a strong brand."
Having said that, consumers worldwide told the pollsters that they intend to purchase more environmental products in the auto, energy and technology sectors, as well is green products in the more traditional "in me, on me" categories of food and personal care.
This Thursday in New York, I'll moderate a panel of experts who will present the global and U.S. findings, and try to make sense of them all. We'll be joined by, among others, John Replogle, who was formerly CEO of Burt's Bee's and is now CEO of Seventh Generation, so he's led two of the top four companies on the list.
We'll have speakers from Cohn & Wolfe, Landor Associates and Penn Schoen Berland Associates (PSB), all of which are part of WPP, and from the sustainability consulting firm Esty Environmental Partners. There's no admission charge to the event; you can learn more here.


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2008 C. Donatiello Floodgate Vineyard Block 15 Pinot Noir – Russian River Valley
Cranberry color, slightly opaque. (A thankful break from the ridiculously dark Pinot's being produced today by many.) On the nose, cherry, cranberry, with a pleasant touch of earthiness. On the Palette: elegant. Despite the youth of this release, it's a pleasure in the mouth, with velvet texture, wonderful balance and mouthfeel. Flavors of cherry and red fruit, with a nice finish, and lingering acidity. Read the full review on Simple Hedonisms.

subset: commoncrawl


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GroupM Search and Comscore Release Study on the Interplay Between Search Marketing and Social Media
Social media exposure is correlated with search behavior and click-through-rate; Introduces the value of media discovery for advertisers
(NEW YORK) October 6, 2009 – GroupM Search and Comscore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by Comscore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, "The Influenced: Social Media, Search and the Interplay of Consideration and Consumption," reveals the dramatic correlation influenced discovery of brands through social media has with search behavior, including more lower-funnel searches and increased paid search click-through-rates (CTR). A white paper exploring the results and implications of the study is available on the GroupM Search blog, SearchFuel.
"Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels," said Chris Copeland, chief executive officer of GroupM Search – The Americas. "There is a valuable audience for advertisers to focus on who are engaged with brands through social media and search. The study further validates our view that media discovery, specifically a brand's owned and earned media, is as important to success as the paid media we handle every day. Generating upper-funnel awareness and influencing consideration through social media can produce better down-the-funnel performance with paid media, such as paid search."
The research explored the correlation between social media exposure and search behavior over a three month period across different verticals, including automotive, consumer packaged goods and telecommunications. In addition to looking at total internet users, consumers were divided into three segments:
- Consumers exposed only to a brand's paid search
- Consumers exposed to social media relevant to a brand's category
- A blog, message board/forum, user review, social networking site (e.g., Facebook, MySpace, LinkedIn), Twitter/micro-blogging, or video-sharing site (e.g., YouTube, Google Video), as well as a brand's social marketing program's "target" sites, or sites which have the most natural potential to hold content about a brand
- Consumers exposed to influenced social media specific to a brand
- Identified sites containing distributed social marketing content of a brand's social media program
Search behavior was broken into segments based on where queries fell among stages of the purchase funnel. This included upper-funnel terms expressing awareness and consideration (industry relevant terms, general product attributes) to lower-funnel terms expressing action and loyalty (campaign brand terms, brand product terms).
The study showed searchers who engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms compared to consumers who do not engage with social media. Further, consumers exposed to a brand's influenced social media and paid search programs are 2.8x more likely to search for that brand's products compared to users who only saw paid search.
The study also showed a 50 percent CTR increase in paid search when consumers were exposed to influenced social media and paid search. This revealed consumers exposed to social media are more likely to click on a brand's paid search ad compared to those exposed to the brand's paid search alone. Among searchers using a brand's product name in the query, the CTR increased from 4.5 percent to 11.8 percent when users were exposed to both influenced social media and paid search around a brand.
In organic search, consumers searching on brand product terms who have been exposed to a brand's social marketing campaign are 2.4x more likely to click on organic links leading to the advertiser's site than the average user seeing a brand's paid search ad alone.
"Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand's paid search ad," said Graham Mudd, vice president of Comscore, Inc. "This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase."
Surveying the intention of these segments, searchers who use social media are more engaged overall and more likely to be looking for places to buy and brands to consider. Consumers using social media are 1.7x more likely to search with the intention of making a list of brands or products to consider purchasing compared to those who do not use social media.
"Advertisers need to explore their social media initiatives and how they impact user engagement and performance in other channels. This data suggest that social media marketing does positively affect consumer purchase consideration, specifically through the search channel," said Todd Steinman, chief operating offer at M80.
The findings introduce several implications for the search marketing and social marketing industries. "As advertisers consider the allocation of paid media and the greatest opportunity for return, the topics of media discovery and influenced social discovery must be a part of the conversation," said Copeland. "Blending paid, earned and owned media, and putting your brand in places where it can be discovered and part of the natural conversation, will enable advertisers to influence the outcome of intention expressed by consumers, and capture this heavily engaged audience."
About GroupM Search
GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP responsible for more than 1/3 of the world's media buying. Honored by OMMA Magazine and MediaPost as the 2008 Search Marketing Agency of the Year, GroupM Search employs 600 search marketing strategists globally and has the largest global footprint of any other search organization with 40 offices serving more than 40 countries. GroupM Search provides industry-leading search marketing strategies technology development, research, staffing and training to GroupM communications planning agencies through its search divisions including Maxus Search, MediaCom Search, MEC Interaction and MindShare Search, as well as the direct-to-client brands, Outrider, Catalyst Online and Quisma. Our search divisions provide clients with the right balance of human intelligence and search technology in order to deliver award-winning paid, organic and advanced search marketing strategies (mobile, social media, video, local and more) that help our clients become a part of the online conversation. Global search marketing perspective from talent across GroupM Search can be found on the industry blog, SearchFuel ( www.searchfuel.com). URL: www.groupmsearch.com
About M80
M80 is a leading provider of social media marketing and digital publicity services to Fortune 500 brands. Programs drive brand engagement and consumer activation through online word of mouth, conversation marketing, social network management, influencer outreach, digital asset syndication, online publicity and promotions. They empower consumer evangelists, create affinity and build community. Since 1998, the company has worked with hundreds of clients on thousands of programs, offering innovative solutions, producing quantifiable ROI. M80 is a founding member of the Word of Mouth Marketing Association (WOMMA) and was acquired by WPP's GroupM in 2006 (LSE: WPP and NASDAQ: WPPGY). The company is headquartered in Los Angeles with offices in New York. URL: http://m80im.com/
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Andrew Lipsman
Comscore, Inc.
+1 312 775 6510


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Founded in 1944, the Vegan Society is a UK based educational organization and charity that promotes and supports the vegan lifestyle.
Veganism is a way of living that seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing and any other purpose. The Vegan Society recognizes the ethical compromises of eating eggs and dairy products.
The Vegan Society is the first point of contact for new vegans and those seeking information, including caterers, print and broadcast media, health professionals, teachers and government.
The Vegan Society approves products as 'vegan' – look for a sunflower logo on product packaging. It sets stricter standards regarding the use of animals in cosmetics and toiletries than any other certifying body.


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Few color options. This wing design twin gray fabric bed is amazing choice for all modern furniture lovers.
Velvet Fabric
Deep Detailed Tufting
Chrome Nailheads
Chrome Legs
Wing Design
Model: Aiden Gray ( referred on some websites as Tori )
SKU: aiden
UPC: 647899944260Measurements:
This bed is Platform bed type. Platform beds have become a standard in a modern furniture production all over the world, being popular at first in Europe and Asia. However now they've become a latest 'rage' in US as well. Platform Type Beds provide excellent support for your mattress. Either solid platform or metal-framed wooden slots platform is used. You will need no box-spring or metal frame for this type of bed.For this bed you would need:
Use 'Ask a Question' for general questions about this model, and we will reply to your request within 1 business day
For stock information please call/email or use check stock feature in a shopping cart since stock changes every day.
Located in Trenton, NJ Meridian is one of the major importers of traditional and modern furnishings to US. They are widely know for classical designs and quality craftmanship.


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Why buy property in bodrum Turkey
Property buying and investment go hand in hand in Bodrum, with the peninsula being popular for many years with a variety of international visitors from across the globe, arriving by air, land and sea.
By far the current hotspot property investment area in Bodrum is the elite area of Yalikavak with the exclusive Palmarina attracting the rich and famous, therefore, commanding extremely high rental yields for any investors money.
The peninsula offers many other resorts, peaceful fishing village like Gundogan to highly popular lively area such as Gumbet all within a short drive from the airport and Bodrum town, also making Bodrum an ideal area for anyone thinking of relocating to Turkey for a complete lifestyle change, with ample local amenities of international schools, shopping centres and hospitals etc.
Whatever your reason for buying a new home in Bodrum, investment, personal holiday home or a permanent home for all year living. the area offers everything, nightlife, beaches, excellent restaurants, nature, history, diverse culture and of course a wonderful Mediterranean climate.
Property for sale in BODRUM Turkey
Gundogan, on the Aegean coast in south-west Turkey, is a very small fishing village surrounded by hills filled with pine and olive trees and a popular place for sponge diving.
The village has managed to keep its natural charm despite becoming more popular with tourists over recent years, with its beautiful surrounding hillsides, long stretch of sandy beach that curves around the bay, where you can spend your afternoons lazing on the sand or on one of the protruding jetties, that are quickly transformed into restaurants in the evenings for candlelit waterside dining whilst watching the amazing Gundogan sunsets, and this is Gundogan's nightlife, there are no bars playing loud music just peaceful and relaxing.
As in many areas of Turkey, Gundogan is also awash with wonderful history, take a walk into the nearby countryside and explore some of the ancient windmills, rock monasteries and caves, with many marked walking trails so you don't get lost, some a little more energetic than others.
Property in Gundogan
Anyone looking to buy property in Gundogan, Turkey may be pleasantly surprised at the prices, considerably lower than some areas on the peninsula and often quite affordable, though accommodation for sale in Gundogan that is located near the sea will come with more premium price tags as you would expect.
Complex accommodation in Gundogan, Turkey in the form of villas can be found at great prices with a 5 bedroom detached villa with the use of a large swimming pool and enjoying sea views can be purchased in the region of £130,000 and rising to almost £1m for luxury villas
Gundogan property for sale offers investors excellent rental yields, as more holiday makers are now searching for quieter areas on the Bodrum peninsula that are unspoilt for their summer vacations away from the lively resorts with a more relaxed atmosphere.
Turkey Homes will guide you to your ideal real estate in Gundogan, taking into consideration your lifestyle requirements and budget.
Order properties by:
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Secret purchases. Hidden credit cards. Permission to spend. All of these could extinguish the flame of romance, if you don't take time to talk about money with your significant other.
You might overhear couples arguing in a restaurant on your next date night: Generation X tends to fight a lot more about finances, according to a new survey from CompareCards.com, a subsidiary of LendingTree.
CompareCards surveyed 1,134 U.S. adults in relationships or domestic partnerships about their household finances. Money quarrels generally aren't a problem for younger couples, but the study found a cycle where conflicts grows in middle age and tapers off as couples move into their mid-50s and beyond.
Among Generation X (ages 35-54), 20% reported that they fought over money in the past month, compared with 17% of millennials (ages 18-34), and just 9% of baby boomers (55 and up).
The cycle can be broken if you have honest conversations about your financial goals, not just with your partner, but with people who have been there before.
Hiding financial decisions could lead to heartbreak
Even if you're not actively fighting about finances in your relationship, hidden issues left unresolved could pose a serious threat to your partnership's happiness down the road.
The survey found that 37% of adults reported hiding purchases from their partner, and 11% had bank accounts, credit cards or loans that were kept secret, too.
Who is most likely to hide purchases? Women between 35 to 54 years old (42%), according to the survey and men 55 to 64 years old (43%), according to the survey.
Money doesn't buy happiness, but talking about money could
If your relationship is rocky and it seems to come back around to your financial situation a lot, taking time to come clean could spare you years of slowly building resentment or an unnecessary breakup.
In fact, ultimate satisfaction in a relationship has a connection to money. Of the adults surveyed, 82% of people who didn't fight over money said they were "extremely satisfied" in their relationships, compared with 59% of people who did fight over money in the past month.
Money management concepts are often learned from our upbringing, from observation and concepts passed down by parents.
Talking to older parents or friends who have been through it already can lead to new ways of thinking, spending and saving in a partnership.
Millennials who are still "figuring it out" and Gen Xers who are finding themselves wrought with financial worries should also spend time conversing with their significant others about money. It can be uncomfortable, awkward or even embarrassing, but the fallout of too much financial secrecy could be worse.
Eliminate unspoken financial stress between you and your partner by approaching your money as a team with these three steps.
1. Choose a common goal: If you haven't had the money conversation, ask your partner out for coffee and be honest about how you approach finances and your financial dreams, such as saving for a house, college or a vacation. Even if you and your partner have different goals for your individual finances, set the goal to support each other in achieving those goals. You'll also have an awareness of how your financial actions impact theirs - and you may decide then to spend an evening on the couch with Netflix instead of a fancy dinner out and expensive tickets to a concert.
2. Share the knowledge: It can be natural for one person to fall into the role of the "money person" who handles the bill-paying duties and knows the bank accounts and monthly cash flow. The other person might know little more than what they're allowed to spend (the survey found that women are more likely than men to ask to spend money before making a purchase). So take turns doing the books. Or stay in on a date night and do the bills together, which can keep transparency in your financial relationship. A mutual understanding of how much comes in, how much goes out, and where it goes is key.
3. Friends don't keep secrets: And neither should partners. A secret credit card can lead to queasy guilt and a fight. Fudging the numbers when you tell your significant other how much is in the bank account might lead to overdraft fees and mistrust. In the survey, 62% said for purchases $500 and up, the spouse needs to be consulted.
Your relationship with the person you love is more important than your account balance. That may not be on a Valentine's Day card or candy heart, but it's an important message for healthy relationships.
MagnifyMoney is a price comparison and financial education website, founded by former bankers who use their knowledge of how the system works to help you save money.


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Source : undated newspaper clipping, believed to be from Muncie Star, Muncie, Indiana
Mr. and Mrs. Ord Weldon LeMaster
The Dec. 7 marriage of Miss Gloria Jean Wright to Mr. Ord Weldon LeMaster of Portland, Ind., is announced by her parents, Mr. and Mrs. William Wright, 610 W. Broadway, Alexandria, Ind.
The wedding ceremony was read in the Hazelwood Christian Church at Muncie, by Rev. Robert Sulanke.
Mr. and Mrs. Robert Hurst, of Muncie, served as best man and matron of honor.
A reception followed at the Patio, Muncie, after which the newlyweds left for a honeymoon to Tennessee and the Rice Bowl.
The bride is a graduate of Alexandria-Monroe High School in 1964 and Ball State University in 1967, with a B.S. degree in elementary education. She is employed by the Muncie Community Schools as a third grade teacher at Roosevelt Elementary School.
The bridegroom is the son of Mr. and Mrs. Ord W. LeMaster, 1107 W. Water St., Portland, Ind. He is a graduate of Portland High School in 1962 and Ball State University in 1966 with a degree in history and geography. He is employed by Jay County Schools as a history teacher at Dunkirk High School.


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Maine principal, police, investigate 'serious' hazing incident at Dexter High School
DEXTER, Maine (AP) � Multiple members of the Dexter Regional High School football team have been suspended for what the principal calls a "serious" hazing incident.
The alleged hazing occurred during a postseason sleepover at the school on Nov. 16 and 17.
School officials heard about it on Nov. 18.
Principal Steve Bell says more than 10 members of the team were suspended between one and 10 days, depending on their level of involvement. He did not detail exactly what happened but said everyone involved was a minor. Some incidents were caught on surveillance video.
Police are investigating whether anything criminal occurred and charges are possible.
The team finished 6-2, it best regular season record in two decades.


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We completed our beadboard project in Bryan.
We were hired to install reclaimed beadboard to the ceiling and bookshelves in Katie and Ryan's sunroom. They had bought the old beadboard on Craigslist, and they wanted us to clean, install, and polyurethane it.
Here's what we did and how we did it.
(If you just want to see the finished project, just scroll to the bottom!)
On the morning of our first day, the guys loaded up the beadboard while I carted our dogs into town to board them for a few days.
By the time I got back, they were loaded up. (Yay for me!)
After tying everything down really well, we hit the road to Bryan.
We arrived in Bryan right after lunch,and we started unloading all of the old beadboard into our client's garage.
As we unloaded, we took our time organizing the pile by color as best we could. We knew it would make installation easier, plus we could assess how much we had of each color.
I still can't believe I cleaned all of this!
We got right to work in Katie and Ryan's sunroom. This photo shows the room before we did any installation work.
The patio doors in the sunroom open up to a brick patio paved with old bricks. I thought it was so lovely, and if I lived there, boy howdy, would I be spending quality time out there! I admired it multiple times before the job was done.
We got a lot of prep work done on the first day.
First, the guys assessed if we would need to install plywood to the ceiling. Fortunately, they discovered that there was already plywood underneath the drywall. So that made our lives easier and the final invoice less expensive.
After that, the guys removed all the shelves in the bookcase, the ceiling fan, the HVAC covers …
Although not within the scope of the project, we also offered to remove a window that originally opened up to the backyard. Katie took us up on that offer.
(Katy and Ryan's sunroom is an addition to their home. Whoever originally did the work left the original window in place. I have no idea why.)
We started with the bookshelves first, to get the smaller part of the job out of the way first.
It was a team effort.
John did the nailing.
Mark did the cutting in the driveway under a shade tree.
I was the runner and message girl, communicating measurements and color choices. That's what I did the first day, anyway.
Here's what the bookshelves looked like after (almost) 7 rows ….
Here's what they looked like when we were about halfway done.
This is what the bookshelves looked like at the end of the first day.
The next day, the guys immediately got to work on the ceiling. We were sure to cover the floor with craft paper to protect it.
I started painting, slathering on the first of two coats of satin polyurethane.
We almost always coat old, painted wood with polyurethane. There's a reason for that. Actually, three.
The old boards may have been painted with lead-based paint, and the polyurethane adds a protective coating, prevents any future paint from flaking, and amplifies the richness of the colors.
As I was doing my thing, the guys were making good progress with the ceiling.
When they were about 3/4 of the way done with the ceiling ….
… I started on the other side of the room, polyurethaning. The room was big enough and I knew I wouldn't get in their way.
Plus, we were trying to be as efficient as possible. We had labor and travel expenses we were trying to minimize!
Of course, we covered up the bookshelves with plastic before I got started. The guys also installed the trim on part of the ceiling so that I could paint it. We simply ripped down pieces of beadboard to make the trim.
This photo gives you a really good idea how polyurethane deepens a color.
OK, so that's HOW we did our project.
All that's left to do is to show you the finished work!
Here it is!
(Please note that the colors in the beadboard look extra vivid because the stain polyurethane was still wet when these photos were taken. The vividness will fade a bit after the polyurethane dries.)
Here's a view towards the kitchen. Katie and Ryan are going to patch the hole where the window used to be.
Here's a view towards Katie and Ryan's living room.
We thought it was so pretty, and we were proud of our work. More importantly, the homeowners were thrilled with it!
I read and appreciate every comment. Thank you for letting me know what you think!
I'm linking to these parties:
Be Inspired @ Common Ground
Clever Chicks Blog Hop @ The Chicken Chick
DIY Sunday Showcase @ PinkWhen
Feathered Nest Friday @ French Country Cottage
From Dream To Reality @ The DIY Dreamer
Frugal Friday @ The Shabby Nest
Give Me the Goods Monday @ Rain on a Tin Roof
Hooking Up with House of Hepworths @ House of Hepworths
Inspire Me Please @ Liz Marie Blog
It's Party Time @ 3 Mango Seeds
Knick of Time Tuesday @ Knick of Time
Masterpiece Monday @ Boogieboard Cottage
Monday Funday Link Party @ Uncommon Designs
Moonlight & Mason Jars Link Party @ The Newlywed Pilgrimage
Motivated Monday @ Be Colorful
Nifty Thrifty Sunday @ Nifty Thrifty Things
Show & Tell Saturdays @ Be Different Act Normal
Show Me What Ya Got @ Not Just a Housewife
Simple & Sweet Fridays @ Rooted in Thyme
Spotlight Saturday @ Classy Clutter
Strut Your Stuff Saturday @ Six Sisters Stuff
That DIY Party @ DIY Showoff
The DIY'ers @ Homecoming
The Inspiration Exchange @ Ella Claire Life. Inspired.
The Scoop @ Cedar Hill Ranch
The Weekly Creative @ The Girl Creative
Treasure Hunt Thursday @ From My Front Porch to Yours
Tweak It Tuesday @ Cozy Little House
Two Girls and a Party @ Life With the Crust Cut Off
Weekend Creativity Round Up @ If It's Not Baroque
What Have You Redone? @ Redoux
Wicked Awesome Wednesday @ Handy Man, Crafty Woman
Wildly Original @ I Gotta Create!
Wow Us Wednesdays @ Savvy Southern Style


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Melbourne Cup 2018: Winners are grinners
Cross Counter has ended two decades of Melbourne Cup frustration for the powerful global stable Godolphin by winning Australia's greatest horse race.
On a rain-affected track and ridden by Kerrin McEvoy for trainer Charlie Appleby, Cross Counter defeated Marmelo and A Prince Of Arran in an all-northern hemisphere finish.
One of the most influential racing operations in the world, the Sheikh Mohammed-backed Godolphin stable has been trying to win the Melbourne Cup since 1998.
Starting a $9 chance, Cross Counter settled in the second half of the field but producing a stirring finish to overhaul Marmelo ($12) who was initially being hailed the winner for Hugh Bowman.
McEvoy now has three Melbourne Cups after winning the race on Brew as an apprentice in 2000 and Almandin in 2016.
"I was back a bit further than what I wanted," McEvoy said.
"I had to go my own way and we were full of running. I thought mate, is this happening again? And yeah look, I'm just lucky I can ride light on these lovely stayers prepared unbelievably well by Godolphin and Charlie Appleby."
The race was marred by the Aidan O'Brien-trained The Cliffsofmoher breaking down as the field passed the winning post the first time.
- Cross Counter
- Marmelo
- A Prince Of Arran
- Finche
- Rostropovich
- Youngstar
- Sir Charles Road
- Best Solution
- Muntahaa
- Ventura Storm
- Yucatan
- Nakeeta
- Zacada
- Chestnut Coat
- Vengeur Masque
- Magic Circle
- Who Shot Thebarman
- Sound Check
- Runaway
- Ace High
- Auvray
- Avilius
- Red Cardinal
Failed to finish: The Cliffsofmoher


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Today's Free Video This video can be found here: http://www.youtube.com/watch?v=EACoIbokOcc Download the lesson plan for this content below! What content does this lesson plan cover? Content Reading Guide: Progressivism Part 1 The goal of both Populism and Progressivism was to fight for the interests of common people, like farmers and factory workers. While
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New York Neighborhoods Celebrate Adam Yauch's Legacy
The Beastie Boys were never shy to show love for their hometown of New York City. That love was returned Friday night (May 4) when news of Adam 'MCA' Yauch's death was announced.
The Lower East Side and and East village neighborhoods of NYC borough Manhattan were celebrating the life of Yauch, who often seemed inspired by those two areas despite being born in Brooklyn. Bars and apartment buildings were blasting Beastie Boys music to honor their fallen friend. A projector displayed footage of the group's various live shows on a side of a building across from the 2A Bar. That idea came from bartender Jeffrey Emerson, who's been a fan of the Beasties since he was a kid and loved their movie 'The Skills to Pay the Bills.'
"It was just so great," Emerson told the New York Times. "I watched it over and over again."
The Beastie Boys recorded one of their earliest songs called 'Polly Wog Stew' in the basement of the apartment they were living in on Avenue A in East Village. Fans placed candles and a lily in honor of Yauch on the sidewalk outside the former studio, now occupied by the restaurant Bad Burger. Their 1994 hit 'Sure Shot' was playing inside Bad Burger.
"You always hear about the musical heritage of the East Village," said Brian Grossman, who lives nearby. "So it's kind of cool to know that the heritage is really here."
The Beastie Boys have always brought together people from all walks of life. Not surprising since their music combined elements from so many genres to bring their unique form of hip-hop to the masses. Perhaps Local 138 bartender Lourdes Vasquez summed up their legacy the best.
"I grew up on 40s and hoodies and skateboards and punk rock and hip-hop," said the Yonkers native. "And they mixed those things all together, you know what I'm saying?"


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A short leg kit adjusts the drum height. Choose the short leg extension kit when the furler attaches directly to a marine eye at the bottom of the stay. Short legs allow the sail to be closer to the deck. Use without turnbuckle.
DO NOT use Harken equipment for human suspension unless product is specifically certified and labeled for such use.
N15W24983 Bluemound Rd.
Pewaukee, WI 53072, USAMailing & Delivery InformationTel: 262.691.3320 | Fax: 262.701.5780 Email: firstname.lastname@example.com Technical Service: email@example.com our other locations


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Guide to the Johann Lukas Schonlein note, 1856, June 26, Berlin
ANS. Informs addressee that he will be away for a few days.
Collection Details
- Collection Number
- Title
- Johann Lukas Schonlein note, Berlin
- Date
- 1856, June 26
- Creator
- Schonlein, Johann Lukas, 1793-1864
- Extent
- 1 items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library
- Language
- Materials in German
Collection Overview
ANS. Informs addressee that he will be away for a few days.
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How to Cite
Johann Lukas Schonlein note, 1856, June 26, Berlin, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Historical Note
German clinician.
Click to find related materials at Duke University Libraries.
Source unknown
Processing Information
Processed by: Rubenstein Staff
Finding aid derived from MARC record using DukeMARC2EAD-HOMproject.xsl, December 2014
Other NotesGeneral note
Forms part of the Trent Manuscripts Collection.


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Reward Gateway, the employee engagement technology specialist, has announced the acquisition of Dazines Ltd, a user-centered software specialist located in London, Bulgaria and Macedonia. 32 Dazines staff will join Reward Gateway and the acquisition will see the establishment of a RG software engineering centre in Bulgaria.
The announcement follows rebranding of the company last September from Asperity Employee Benefits and the announcement of a new focus on delivering an integrated suite of employee engagement technologies for HR Directors. In January the company announced the appointment of ecommerce heavyweight Richard Hurd-Wood as Chief Product Officer as the first part of a radical step up in product investment.
Reward Gateway Founder & CEO Glenn Elliott said
Seb Aspland, Founder & CEO at Dazines said "We're all delighted to be joining the existing engineering team at Reward Gateway. They've built a great global business focussing on delivering an amazing experience to the 2 million users at nearly 1,000 corporate clients and they really live the values that we have always had at Dazines. We've got some great skills and experience to bring to the Reward Gateway party and all of our team are really excited to get working on such a large platform with such a big user base. It's a really exciting time in the HR technology marketplace right now and we couldn't be happier to be part of it."
Reward Gateway powers the employee engagement systems of almost 1,000 clients globally. Clients as diverse as IBM, McDonalds, American Express, KPMG, Unilever, AOL and Yahoo! all rely on the company's technology. Dual headquartered in London and New York, Reward Gateway was the 2nd fastest growing UK tech company in 2011, the 7th fastest in Europe in 2012 and has revenues approaching $500m. The company is owned by International Benefits Holdings with Inflexion Private Equity as the ultimate majority shareholder.
"As part of the sale we will begin to work exclusively on projects for Reward Gateway and are no longer taking on any new client projects. Existing clients are being consulted." - Sebastian Aspland - Managing Director


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Posts Tagged 'Mercury Studio'
Toon & Laww Performance to Benefit Turkeys for DURM
Cardigan Records' hip hop duo Toon and The Real Laww recently announced that all proceeds from their Listening Room session happening Friday, November 22nd at Mercury Studio will benefit Turkeys for DURM. The session begins at 7:00 pm. A unique music experience, Listening Room provides an intimate audience the opportunity to witness a performance from the […]Read more


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Cash-strapped baseball hero Lenny Dykstra isn't balking when it comes to parting with his bling.
The bankrupt ex-Phillie and former Met great has been dogged by money woes in recent years and is now hawking memorabilia from his career in the majors to make a buck -- including his diamond-encrusted 1986 World Series championship ring.
The 10-karat World Series ring is valued at $20,000 and is emblazoned with the Mets logo, Dykstra's name and his No. 4, and the phrase, "New York Mets, 1986 World Champions, 116 Wins," according to the New York Daily News.
U.S. & World
The baseball hero is also peddling the homerun ball that won game three of the National League Championship Series in 1986; his 1990, 1994 and 1995 All-Star Game rings; and his replica World Championship trophy inscribed with his name, the Daily News reported.
The World Series champ who turned financial guru in retirement was facing a laundry list of lawsuits, divorce and foreclosure when he filed for Chapter 11 in July.
His brother, a jet rental company, a printing business, a former attorney and several employees were all looking to hammer the All-Star player known as Nails with lawsuits -- but the fallen businessman continued to brag about his bling with unbridled bravado.
"See that purple label, bro?" he said gesturing to the lining of his gray pinstripe suit outside a Manhattan court last year when he cut a deal with a firm that claimed he bilked them out of money.
"That's seven large."
He then laughed off claims he owed money to a private jet company.
"That's my f---in' ashtray money, bro," he said.


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Hetepu (Peace) Family,
As another year comes to a close the time has come to think about what it is that we want in the future. Yes, that's right.
"What do you want little boy or little girl for Christmas?"
What? You don't believe in Santa Claus. Well, you should because he's real. No, he's not a physical man riding around in a sleigh being pulled by magical reindeer led by Rudolph. In order to shoot down a chimney and deliver toys. No, Santa Claus is what the Greek philosopher Plato calls a Form; Swiss psychiatrist Carl Jung calls an archetype, what people nowadays call a guardian spirit and what the Kamitic (ancient Egyptian) philosophers called thousands of years ago a netcharu.
That's right. Santa Claus is a real spiritual entity that travels around the world at night from the North Pole. There, in the north, which according to the orthodox kabbalah and the maa aankh is the direction of Hell, is where Santa and his little helpers are at making toys and things.
To prepare for Santa, Saint Nick (Nicholas for short) or Sinister Claus as he used to be called, in the Medieval World, he was offered nuts, fruits and wine to sweeten his disposition. The tradition continues today with children leaving him cookies, candies, flan (if your Latino) and milk because Ole Nick has a ravenous appetite for alcoholic beverages and can become quite unruly if he drinks too much.
Still don't recognize who Santa Claus really is? Well, you have to go into trance to see him. This is how you see spirits. When you go into trance your brain moves from the normal beta state to the alpha state, because your ab (conscious awareness) has shifted from your sahu (subconscious) to your ba (superconscious). In other words, your awareness is introverted, which allows you to see spiritual things among other "things". When your ab is extroverted you can only see things from a superficial level. You can see all of the parts and not be able to see the whole picture. For instance, you see Santa Claus from a literal perspective, as being a figment of imagination, of most likely of European origin, that wears red clothing, makes a list, loves children, punishes the wicked and fail to see that Santa Claus is the European syncretism of the Kamitic Npu (the Santeria Ellegua, Umbanda Exu and Palo Lucero) who Opens the Way. All of these gifts are offerings of fertility, so that he does not act/rule against you and allow you to suffer (at the jaws of Aummit).
So come on. Don't deprive your children and yourself of material and spiritual blessings. Who cares that you know the true history of Christmas. Can you use it to improve your life with it? Can you explain it to your child? Is your child cool with it or are they sitting around looking at other kids wishing they had another life? Adapting is how we have survived and the way to reintroduce ourselves back to our cultural way is by making changes. Let us not forget that most of the holidays that exist were originally Kamitic, based upon the Kamitic calendar and Kamitic spiritual science. In a desperate move for political control, Roman Catholicism built on top of them. That's the history but we need to focus on today. So, leave some sweets out for your Npu and remember…
You better watch out,
You better not cry,
You better not pout,
I'm telling you why:
Santa Claus or Npu is coming to town!
In part 2 I will explain why it is important to appease Npu and how Aummit manifests itself.
Hetepu (Peace)


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Next time you are in a lunch or coffee break, take your sketchbook and pencil with you.
Then: Choose 3 people that you want to observe and draw.
Really focus on their body language. How do they move? What emotions can you read in their expressions and movements?
Choose either the UVO or Gray method and transfer your observations into your drawings of these 3 people.
If you need some help with drawing ideas, check out these videos first. Christoph is showing us some more movement variations and effects – this time for sketching people.
I tried to keep it simple, but I kind of don't like square people.
Here I'm using a 4B pencil, trying not to make a huge mess.


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80's metal fan
1)Long hair of course.
2)Denim jacket.
3)Big back patch of a metal band on the back of the jacket.
4)A bunch of buttons of metal bands on the front of the jacket.
5)Lots of concert shirts almost all of them in black.
6)Posters of metal bands on your wall.
7)Pin-ups from Hit Parader, Circus, Rip and Metal Edge on your wall.
8)Ripped jeans.
9)Some type of metal footwear. Probably either worn leather Nikes, Chuck Taylors or combat boots.
10)A notebook with band names and logos drawn all over them.
And of course lots of us thought it as cool to smoke. However I finally kicked that bad habit in 1998. It got to a point where I either needed to give up smoking or give up running because the two habits were not working out together.


text: During a heart Holter monitor study, the patient wears a monitor that records electrical activity of their heart (similarly to the recording of an electrocardiogram). This usually occurs for 24 hours, while at the same time the patient also records a diary of their activity. Health care providers then analyze the recording, tabulate a report of the heart's activity, and correlate irregular heart activity with the entries of the patient's diary.


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Here's a bit of good news for anybody who ever received a gift card or gift certificate and then misplaced it, only to find it again months or years later.
Here's a bit of good news for anybody who ever received a gift card or gift certificate and then misplaced it, only to find it again months or years later.
Expired gift cards and certificates sometimes can be redeemed for cash, according to state Treasurer Alexi Giannoulias.
The treasurer's office treats unused gift-card balances as a form of unclaimed property. Money in dormant checking accounts and items inside abandoned safe-deposit boxes also eventually wind up at the Unclaimed Property Division.
The Cash Dash program operated by Giannoulias' office aims to help people retrieve forgotten money and property. Information is available at his Web site: www.treasurer.il.gov.
But redeeming the value of gift cards or gift certificates is a bit trickier than recovering funds from an old checking account. Retailers generally don't keep track of the names of people who bought or received the cards.
Instead, retailers provide the treasurer's office with the serial numbers from unused gift cards when they turn over any remaining balances, Giannoulias spokeswoman Kati Phillips said Friday.
That means anyone hoping to redeem an old gift card for cash must have the card's serial number, Phillips said. Giannoulias' office also is "willing to act as liaison" between a consumer and a retailer in instances where the treasurer's office does not have the unused balance from a gift card, she added.
Illinois retailers are supposed to send the treasurer's office any unused balances from gift certificates and cards, Phillips said. They can wait up to five years, and in the meantime, they can assess fees that diminish the value of the card.
Retailers that operate in Illinois but are based in another state don't have to send the treasurer's office any unused gift-card balances, Phillips said.
Since July 1, 1999, the treasurer's office has paid out $288,883 in gift certificate and card proceeds to consumers, Phillips said. Nearly $39,000 of that amount was distributed in 2007, she said.
Giannoulias' reminder about unused gift cards comes just as Illinois is about to enact a new law that says gift cards sold after Jan. 1 must not expire for at least five years. Retailers also will be prohibited from tacking on post-purchase fees that lower the value of the cards.
"We thought considering that it was the holiday season and people were going to be giving gift certificates and gift cards, that it was a good time to talk about this," Phillips said.
Adriana Colindres can be reached at (217) 782-6292 or firstname.lastname@example.com.


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- Nominal Voltage: 3.7V
- Size: 18650 (Cylindrical)
- Capacity: 2200 mAh
- Chemistry: Lithium Ion (Rechargeable Li-Ion)
- Max Charging current: 2.2A
- Max Discharging current: 4.3A
- Spot Welded Tabs on Both Ends
- Brand: Blue Sleeve
- Included Qty: 1
- Length: 65 mm (2.56")
- Diameter: 18 mm (0.71")
- Weight: 46.5 g (1.64 Oz)
- No memory effect
- Long storage life
- Light weight and high energy density
Ideal for the following applications:
- Laptop battery re-building
- Custom Lithium-ion Battery Packs
Li-Ion Batteries may explode if you do not charge or discharge them properly.
Users must have knowledge on how to charge and discharge Li-Ion batteries before making Li-Ion Battery Packs. We are NOT responsible for any damage that is caused by the misuse of Li-Ion Batteries.


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northdakotasports07 wrote:Linebacker48 wrote:o and i forgot fargo has one pitcher joe hallock he throws pretty hard for bout an inning or two then his arm gets tired so saying fargo has deep pitching is a joke
are you serious? Joe Hallock is Fargo's closer. that would explain him throwing hard for an inning or two.(exactly what you want in a closer) Fargo has at least 3 solid starting pitchers (Salentine, Beach, and Carrol) so idk how you can say thats a joke. If any of these pitchers gets into trouble they have quite a few more kids who can help out. we'll see what happens when fargo plays whapeton this year.


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The Science Of Substantiation
For those in the beverage, food and supplement industries who were relieved that they would never have to hear about subjects like biology or chemistry again after graduation from high school or college, the recent regulatory climate has brought back some unpleasant memories. Whether being used to determine the safety of ingredients and products or providing substantiation for claims, science has permeated the beverage, food and supplement industries deeper than ever. Science has always been important from the perspective of product development and manufacture; now, it's become a key to advertising and promotion.
With that broadening of the role of science, companies must now have scientific support for virtually everything they do. Increasingly, they are defending against congressional leaders attacking the safety of the dietary supplement industry or responding to regulatory agencies taking action for unsubstantiated ingredients or claims.
Events of the past few months underscore the growing need for companies, retailers, and distributors to become familiar with the science behind the manufacture and marketing of some of these products.
In June, U.S. Senators Dick Durbin (D-IL) and Richard Blumenthal (D-CT) introduced a new bill targeting the supplement industry, S-1310 – the Dietary Supplement Labeling Act. While it wasn't the first bill introduced by Sen. Durbin that targets the supplement industry, 1310 was primarily introduced to target products that allegedly blur the line between dietary supplements and food or beverages. In a press release announcing the bill, Durbin identified specific products such as "Lazy Cakes" and "Drank" as products that are really food and beverages, but are allegedly being marketed as dietary supplements to take advantage of what he perceived as less restrictive regulations, specifically that they do not require the approval from the Food and Drug Administration (FDA) that is needed for use as additives in foods.
Durbin's statements ignore an important fact. Although ingredients in supplements do not require approval by the FDA as food additives, ingredients still must be dietary ingredients and, as shown by the draft New Dietary Ingredient Notifications guidance issued by the FDA early this summer, if the ingredients are new dietary ingredients, a notification must be filed unless a specific exemption applies.
Furthermore, not all ingredients in conventional food and beverages products must be FDA-approved food additives; an ingredient may also be legally added to conventional foods if it is determined to be GRAS (Generally Recognized As Safe) and companies can make their own GRAS affirmations. When looked at objectively, it is clear that the Dietary Supplement Labeling Act is an attempt to capitalize on the publicity generated over several products that have gained notoriety in order to place further restraints on the supplement industry.
In the press release announcing the bill, Blumenthal added that "truth in labeling and honest marketing is critical to consumer safety – especially in products targeted towards young people – and should be required as an industry standard." Many people inside the supplement industry do not disagree. However, industry insiders would argue that more laws are not needed; instead, enforcement of the laws and regulations already in place against egregious violators is the answer.
In July, less than a month after Durbin called out Lazy Cakes by name, it seemed like that kind of enforcement was beginning. With the attention generated by the introduction of the Dietary Supplement Labeling Act, it was hardly coincidental that the FDA issued a warning letter to HBB, LLC, the manufacturers of Lazy Cakes – now called Lazy Larry. In the warning letter to HBB, LLC, the FDA cited "various credible sources and reports in the scientific literature" which raise safety concerns about the use of melatonin as a food ingredient. In particular, the FDA cited several studies which indicated the role of melatonin in causing spontaneous malignant tumors and a potential loss of photoreceptor cells in the aging retina. Based on the scientific literature available and the safety concerns raised, the FDA determined that the use of melatonin in a food product does not satisfy the criteria for GRAS status.
If the format and language used in the warning letter to Lazy Larry seemed familiar, that's because it was very similar to a previous one sent to Innovative Beverage Group in January 2010 regarding "Drank," as well as the warning letters sent in November 2010 to four companies marketing alcoholic beverages with caffeine. The discussion set forth in the warning letter to Innovative Beverage Group is very pertinent to the HBB, LLC warning letter because it involved concerns over the same ingredient, melatonin. Although "Drank" was a beverage instead of a conventional food, the argument and concerns with safety due to the available scientific literature were the same.
In the warning letters sent to the four companies selling alcoholic beverages with caffeine, the FDA took issue with the use of caffeine in the products. Caffeine has been used in beverages such as soft drinks for many years, but FDA was concerned over the safety of its use in alcoholic beverages. In November 2009, the FDA actually sent out letters to companies requesting evidence that caffeine was GRAS for use in alcoholic beverages. Despite receiving responses from several of the companies, including a GRAS Notice from one of the companies, the FDA still had serious concerns about the safety of caffeinated alcoholic beverage products. Several of the companies did proffer scientific evidence in support of the use of caffeine in alcoholic beverages, but the FDA was unconvinced. To the contrary, the FDA cited publicly available scientific literature about the hazards of combining alcoholic beverages and caffeinated drinks like energy drinks. Similar to the analysis provided for the products containing melatonin, the FDA determined that caffeine for use in an alcoholic beverage was not GRAS or a food additive and therefore, the products were adulterated.
In all three cases, science played a key role in the FDA's determination of the safety, or lack thereof, for each of the ingredients at issue.
While science can clearly take on an important factor in determining the safety of an ingredient or product, recognized for such purposes, science has become an even greater factor in the area of claim substantiation. Substantiation is a frequent "buzz word" heard in the industries regulated by the FDA and the Federal Trade Commission (FTC). But despite its frequent use, there is much uncertainty as to what levels of substantiation are actually needed to adequately support claims. This uncertainty exists because the FTC does not have a universal "bright line" test for substantiation, instead reviewing each claim on a case-by-case basis.
The FTC has the primary responsibility for regulating advertising. According to the agency's "Statement on Deception", the FTC will find an advertisement deceptive and unlawful if it contains a material representation or omission of fact that is likely to mislead consumers acting reasonably under the circumstances. Additionally, each advertiser must have a reasonable basis for all expressed and implied claims before disseminating the advertisement. Essentially, this simplifies down to the basic principles that FTC enforces with respect to advertising; namely, all advertising must be truthful, not misleading and substantiated.
There are several factors that the FTC considers when determining whether an advertiser has a reasonable basis for making a claim. The type of product and the type of claim weigh heavily in such a determination. Claims promoting products that affect consumer health or safety will, as a general rule, require higher levels of substantiation than other products. Additionally, advertising or labeling that promotes effects that are not easily assessed or verified will also command higher levels of scientific support. For example, a claim that something "tastes great" is likely to warrant a low level of support, both because it is highly subjective and because a consumer can make the determination for himself or herself. However, a claim that a product has a certain physiological effect or provides benefits at a microscopic level is difficult for a consumer to verify on his or her own; therefore, the FTC is likely to require a higher level of substantiation to ensure that consumers are not being misled.
Beyond scientific accuracy, other factors include the possible repercussions from a false claim. If a false claim could cause injury to a consumer, like foregoing a proven treatment, the FTC is likely to require a heightened level of support. Also – and this is a key issue when dealing with bureaucracy – those kinds of claims are also likely to move to the top of the FTC's regulatory agenda. The FTC also looks at the amount of substantiation that experts in a particular field believe is reasonable to assist the determination as to whether there is a reasonable basis for a particular claim. When there is an existing standard for substantiation developed by a government agency or other authoritative body, the FTC usually accords great deference to that standard. For claims relating to the health or safety of a product, including health claims for food and beverage products, that standard is "competent and reliable scientific evidence."
Still, that's where things get hairy, because there is no statute or regulation that defines "competent and reliable scientific evidence."
To date, the FTC has self-defined that standard in FTC orders as "tests, analyses, research, studies or other evidence based on the expertise of professionals in the relevant area, that have been conducted and evaluated in an objective manner by persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results." Recitation of that definition, sadly, often leads to the scratching of heads and blank stares and the resulting question "What does that mean?" Unfortunately, there is no definitive answer. What constitutes "competent and reliable scientific evidence" in the eyes of the FTC seems to change on a case-by-case basis. This makes it challenging for companies to ensure that they have properly substantiated their advertising and labeling claims.
They have tried to help. In a guidance document titled "Dietary Supplements: An Advertising Guide for Industry," the FTC identifies several factors that may help determine the level of substantiation necessary for a particular claim. First of all, the claim itself may help establish the level of scientific support needed. If an advertising claim asserts a certain level of support, an advertiser must have at least the level of support that is claimed, expressly or by implication, to exist. For example, if an advertiser uses the statement "clinically proven," the advertiser must have clinical studies that support its claim.
If no specific level of support is claimed, the amount of substantiation needed depends, again, on the nature of the claim. A guiding principle for determining the amount and type of evidence that will be sufficient is to consider what experts in the relevant area of study would generally consider to be adequate. The FTC will evaluate all forms of scientific evidence to determine whether the substantiation level is met. Generally, well-controlled human clinical studies are considered to be the most reliable. (The FTC, as a general rule, values the quality of a study over the quantity of scientific evidence produced.) A study that is carefully controlled, with blinding of subjects and researchers, is likely to yield more reliable results. A study of longer duration can provide better evidence that the claimed effect will persist and resolve potential safety questions.
But even when reliable studies are in place, one of the most common problems in claim substantiation is that the study reports relied upon do not support the claim that is being made. Marketers, often anxious to promote a product, exaggerate the benefits of a product as disclosed by the study report or ignore limiting features of a study, like a limited number of participants or a short time frame. The amount of a particular ingredient in a product should correspond to the amount used in the study substantiating the claim or the study may not support the claims made about the product. For example, a study touting the benefits of Vitamin C at 1000 mg probably will not support claims made for a product with 20 mg. Supporting scientific evidence and study reports must be verified to ensure that they properly substantiate marketer claims.
Companies cannot simply rely on the scientific substantiation referenced by others and mentioned in reports on-line. Companies should keep their own substantiation files for each of the material claims made about their products. Conducting a clinical trial is often the best and most persuasive evidence in support of claims. There are also some excellent companies that cater to the food, beverage and supplement industries and maintain large repositories of scientific information that could support claims for particular ingredients. At the end of the day, every company in the food, beverage and supplement industries must be prepared to produce scientific support to substantiate claims, ingredients and the safety of products.
Justin J. Prochnow is an attorney and Shareholder in the Denver office of the international law firm of Greenberg Traurig LLP. His practice concentrates on legal issues affecting the food & beverage, dietary supplement and cosmetic industries.


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Offshore wind power is a promising clean energy source, but can it be made safe for birds?
by Jennifer Weeks
© Paul Langrock / Zenit / laif
Long-tailed duck #41 is a commuter without a briefcase—one of thousands of sea ducks that roost in winter on Nantucket Sound in Massachusetts. These distinctive black-and-white water birds are named for the males' rakish tail feathers, which jut up like exclamation points. Duck 41 has another eye-catching appendage: a satellite transmitter with a spiky antenna on its back. Data points show #41 covered a 50-mile feeding range in late 2007 and early 2008, flying daily out to shoals beyond Nantucket Island to dive for small shellfish and returning to the sound's protected waters at night.
Longtails depart the sound in spring for their Arctic breeding grounds, but this sparkling 750-square-mile bay is an avian Grand Central Station year-round. Herons, ospreys and egrets stalk baitfish in Cape Cod's salt marshes. Short, stocky piping plovers, a federally threatened species, scurry along outer beaches plucking insects from the sand. Common, least and endangered roseate terns nest on coastal dunes, especially in Monomoy National Wildlife Refuge, a cluster of barrier islands dangling from Cape Cod's elbow. And millions of land birds cross the sound during fall and spring migration seasons, riding coastal winds along the Atlantic Flyway.
That's why leaders at Mass Audubon, New England's biggest conservation group, were alarmed in 2001 when they learned that a developer planned to build the nation's first offshore wind farm on Horseshoe Shoal, a shallow zone in the middle of Nantucket Sound. "We were very skeptical," says Jack Clarke, the group's public policy and government relations director. "We knew that Nantucket Sound was an important place for birds, and there was no permitting process in place for this kind of project."
Much has changed since then. After years of study that included wiring long-tailed ducks with transmitters, Mass Audubon now conditionally supports the Cape Wind project. And as other states seek ways to generate energy from nonpolluting sources, more offshore wind farms are under study along U.S. coastlines.
Many environmental groups, including Defenders of Wildlife, want the United States to expand renewable energy sources like wind, solar and geothermal power. These free and abundant resources generate electricity without producing greenhouse gases that contribute to global climate change, or other pollutants that help create acid rain and smog. All of these pollutants harm wildlife and damage habitat. Climate change also threatens wildlife by changing the timing of migrations, shifting animals' geographic territories, and helping pests and invasive species spread.
But renewables may also have harmful impacts. Wind power, the fastest-growing source, can kill large numbers of bats and birds if turbines are sited poorly. Some fliers collide with spinning turbine blades, while others lose habitat when land is cleared for wind farms. The National Academy of Sciences estimates that wind farms account for less than 1 percent of roughly one billion bird deaths caused each year by collisions with buildings, power lines and communication towers. However, Defenders of Wildlife and other conservation groups are working with federal agencies and the wind industry to develop national siting guidelines that minimize bat and bird deaths and other environmental impacts.
"Being renewable is a necessary but not sufficient condition for being 'green,'" says Defenders' climate change associate Aimee Delach, a member of the federal advisory committee drafting recommendations for the guidelines. "We are trying to get developers to think about wildlife and habitat right at the outset, so that we can enjoy the benefits of wind while minimizing adverse consequences." (See sidebar, page 18, for more on how Defenders is working to limit the wildlife impacts from wind energy.)
These rules are sorely needed, because wind energy is expanding rapidly. Installed U.S. wind power capacity has tripled since 2004 and now totals more than 31,000 megawatts in 37 states—enough to power nearly 9 million homes. Now some developers are looking offshore, where winds blow harder and more steadily than on land.
It costs more to build turbines in ocean waters, but offshore wind also has advantages. Many windy U.S. lands are in rural areas such as the northern Plains, far from population centers. But the Atlantic and Gulf coasts and the Great Lakes have good wind resources near large cities, so electricity can be generated near where it's needed without building long transmission lines.
Offshore turbines have to be massive to withstand the force of waves and storms, but their size produces economies of scale. For example, Cape Wind plans to use 130 turbines that reach 440 feet above the water when their blades are vertical. Each turbine tower will generate up to 3.6 megawatts—roughly the same output as a solar plant operating today in Arizona that covers 44 acres of desert. More energy per turbine increases profits, which helps wind compete with fossil fuels and nuclear power.
Seventeen state and federal agencies have jurisdiction over various parts of Cape Wind. For Mass Audubon, though, one review mattered most at the outset. Under the National Environmental Policy Act, the Army Corps of Engineers was required to do a broad review of Cape Wind's environmental impacts. Assessing how the project could affect birds was challenging: even though Nantucket Sound was widely recognized as important avian habitat, little hard data existed to show how different species actually used the area.
To fill the gaps, Mass Audubon highlighted three critical questions for Cape Wind: how songbirds migrated across the sound, where wintering water birds concentrated, and whether terns crossed through the project area as they prepared to migrate. "We told the Corps very strongly that they needed at least three years of study on these three issues," says Taber Allison, the group's vice president for science, policy and climate change. "When they didn't require that much from the developer, we decided we'd have to get the information ourselves." (Ultimately the developer paid for radar studies of songbirds.)
With state and private funding, Mass Audubon scientists crisscrossed Horseshoe Shoals in power boats and small airplanes from 2002 through 2004 tracking terns. These studies took place during the spring breeding season and fall "staging" period, when thousands of terns mass on Cape Cod beaches to rest and build up body fat before migrating south. Even though terns foraged east of Horseshoe Shoal and staged on Monomoy and other beaches to its west, researchers concluded that the shoal was not an important feeding area or travel route. Over three years they saw only 18 terns flying high enough over the project area to come in contact with rotating turbine blades.
The group also did aerial surveys to see how wintering sea ducks used the sound. They counted thousands of eiders, scoters and other water birds, but found that Horseshoe Shoal did not typically attract big "rafts" of floating birds in daytime. Then, to figure out where ducks spent the night, Mass Audubon ornithologists resorted to satellite tracking.
Catching ducks to implant transmitters was easier said than done: Long-tails behave like commuters but fly like fighter pilots, so they easily eluded even fast boats. The solution: shining spotlights on swimming ducks at night, which dazed birds long enough for quick-acting researchers to net them. These studies are still ongoing, but surveys in the winters of 2007-2008 and 2008-2009 logged more than 1,600 location points for instrumented ducks. None of them was in the Cape Wind project area.
Combining these results with studies commissioned by the developer and reports from offshore wind farms in Europe, Mass Audubon leaders concluded that Cape Wind would not significantly threaten birds or habitat around Nantucket Sound. The Army Corps review, published in 2004, reached the same conclusion. So did a study by the Interior Department's Minerals Management Service (MMS), which licenses offshore energy development.
Looking forward, MMS has agreed that Cape Wind's permit should require an environmental management system for the wind farm, three years of post-construction wildlife studies, and money to address issues that arise after the turbines are built—all conditions that Mass Audubon recommended. "This project is setting a precedent for U.S. offshore wind power, so we want it to lead the way," says Taber Allison.
Cape Wind is still securing other permits but hopes to start construction this year. Meanwhile, offshore wind proposals are dotting the Atlantic coast. Another developer, Bluewater Wind, has proposed a 450-megawatt wind farm 11 miles off the coast of Delaware. Rhode Island has chosen a third company, Deepwater Wind, to build an offshore wind farm big enough to generate 15 percent of the state's electricity supply (roughly 400 megawatts), and New Jersey is considering several projects that could add up to 1,000 megawatts of capacity. Still other companies are studying sites off Galveston, Texas and in Lake Erie.
Is an offshore wind boom coming? Maybe, says Laurie Jodziewicz of the American Wind Energy Association. "Things may look good at an early stage, but a lot has to come together for a successful project," she cautions.
Financing is tight, but the Obama administration—which strongly supports developing more clean energy and limiting greenhouse gas emissions—is working to move renewables forward. Last spring the Interior Department published guidelines for offshore renewable energy development, a step that developers welcomed because it creates rules for leasing areas off U.S. coasts. "I expect we're going to see wind turbine projects with significant power generation in the next several years off the Atlantic," said Interior Secretary Ken Salazar.
This push raises a new issue for wildlife: even if individual projects won't cause harm, what about cumulative impacts? Would some species lose more habitat than others or have to detour farther? (Studies at Danish offshore wind farms have found that waterfowl tend to shift their foraging areas and adjust flight paths to avoid project zones.) Scientists say they can't answer those questions yet.
"The Atlantic coast is huge. There's a lot of information from past bird surveys, but there are big gaps between data sets and some studies are very old," says Andrew Gilbert, an ecologist with the U.S. Geological Survey (USGS). Relatively few Atlantic coast bird surveys have been conducted since 2000, especially on a regional scale, and little data exists from North Carolina's Outer Banks down through Florida.
Gilbert and other USGS scientists are developing a model that will use existing data from Atlantic bird surveys to predict where and how about a dozen key species, including loons, eiders, gannets, petrels and terns, use the ocean. By relating bird observations to information on ocean temperature, plankton concentrations and water depth, they aim to pinpoint other areas that might also be important for birds.
"We expect that birds will concentrate at fronts and eddies, like other marine species," says Beth Gardner, a researcher with the project. "By combining lots of localized surveys, we can make inferences about how birds use the ocean at a larger scale."
Modeling bird concentrations over broad areas is critical for projecting cumulative impacts from development, according to Gilbert. "We have to understand birds' presence over large scales and time frames," he says. For example, take greater shearwaters—large brown-and-white seabirds that cross the Atlantic twice each year, from breeding grounds off South Africa to New England and eastern Canada, then back again. "Shearwaters make big 20,000-mile migratory loops and are almost constantly moving, so we need more than project-scale studies to understand how development will affect them," Gilbert argues.
If the model flags an area as a possibly important bird zone, regulators will know that potential wind farms there should receive more detailed review. And developers can overlay maps generated by the model with wind resource maps to find coastal zones that look less important for birds (although they would still have to go through stringent environmental reviews.)
Wind power is a polarizing issue for many environmentalists who support shifting to cleaner energy sources but worry about harming ecosystems and wildlife. "You can't be cognizant of climate change impacts in the U.S. and not want to embrace wind energy, but there are other values to consider," says Katharine Parsons, a senior scientist at the Manomet Center for Conservation Sciences in Massachusetts. The center is helping states develop guidelines for energy development along coastlines that will protect sensitive species. "We want to move wildlife concerns to the front of the review process," Parsons says.
That didn't happen on early wind projects like California's Altamont Pass, which has killed hundreds of raptors since the 1980s. Offshore wind is a chance to do better. "It took a lot of education for us to come to where we are today on Cape Wind," says Mass Audubon's Jack Clarke. "We need to learn from this project."
Massachusetts-based freelance writer Jennifer Weeks specializes in stories about energy, the environment, science and technology.
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Featured News - Current News - Archived News - News Categories
by Joshua Maloni
Travel judges Mike Shubic and Brian Cox, better known as the "Road Bros," visited Lewiston this week to see if the 30-restaurant-village has what it takes to become "Best for Food" in the Rand McNally/USA Today "Best of the Road" contest.
Lewiston volunteers welcomed the "Road Bros" on Wednesday with a grand celebration at The Silo Restaurant. Then on Thursday, Mike and Brian spent all day touring local eateries. They stopped at the Orange Cat, Tom George's, the Brickyard, Apple Granny, Casa Antica, the Niagara Falls Country Club, Macri's, Hibbard's, DiCamillo's, Carmelo's and Water Street Landing.
The Travel Channel tagged along with the "Road Bros," filming segments for a special to air on July 25. Mike and Brian also were filming segments and taking pictures for their own travel blogs, www.mikesroadtrip.com and www.thetravelvlogger.com, respectively.
Question: What, if anything, did you guys know about Lewiston before you came here?
Mike: Pretty much nothing. The only thing that we really knew is that it was near Niagara Falls, which was a location that's always been on my bucket list. So, I was really excited to check it out.
Q: How would you say you've been treated since you've come into town?
Mike: It's been overwhelmingly unbelievable. I mean, yesterday we drove in; we had a police escort. The whole community, it seemed like, had gathered around and just treated us unbelievably well. It was just such a fun experience. I mean, the kids were asking for autographs and stuff, which was really cute. Some of them even wanted us to sign their cheeks and foreheads, and that was fine.
Q: What are some of the things that you guys are looking for in "Best for Food"?
Mike: Food encompasses, obviously, quality, taste, presentation, and, you know, it's just the overall look and feel of the restaurant. So, I think it encompasses a lot of that. And what kinds of ingredients are used, and the array, in the community, of different types of restaurants.
Q: How do you guys handle a full day of eating? What's the strategy?
Brian: Oh, wow. The strategy - I guess the reality is there is no strategy. We started off in Charlottesville (Va.), and our strategy at the time was if we liked it, we would eat more of it. And that was a bad strategy. The best way to go is to literally have one bite. If it's really good, maybe it gets a second or third. But when it comes to a sixth, or maybe even a 10th restaurant, there's no room. You kind of want there to be room, because people have made a big deal to serve and they want the reviews. To be fair, everyone gets at least one bite. If it's really good, we'll continue to pick at it. But, you really got to walk away from it.
Q: I'm sure you guys are well versed in everything culinary. But how does it feel to be filmed for television?
Brian: Being on television - it is definitely a new experience. I normally make travel video blogs, and generally I'm filming myself. I put the camera on a tripod and then just have it directed to me. I think most people think I'm crazy. So now, I guess, most people don't think I'm crazy anymore.
It was a little bit difficult the first few days, but now, I think, the best way to think about it is that you're not on camera. The editors (are) not going to make you look weird or show you picking your nose or anything like that. ... I hope not. I hope not editors!
The "Road Bros" have four more towns to visit before heading back home. Their cross-country trip will conclude in Seattle.
Video: 'Road Bros' land in Lewiston; volunteers welcome 'Best for Food' judges
Video: 'Road Bros' visit Lewiston restaurants, receive choir serenade


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Legislators reject a proposal for a land bank.
What happens to vacant and abandoned buildings now?
Next time a once-stable, reasonably valuable and perhaps even historic building in Albany is allowed to decay so irreparably that demolition is the best option, you might wonder what would have come of it if the county had a land bank in place.
You might wish there could be a better fate for the hundreds of dilapidated properties in Albany and surrounding cities. And there would be, if not for the County Legislature's lack of foresight to apply to the state for permission to set up an entity that would make it so much easier to buy, fix and resell foreclosed buildings that had fallen into disrepair.
County Executive Dan McCoy called a land bank the best way "to transform urban blight into a source of economic development."
Albany Mayor Jerry Jennings supported the plan. So did Assemblyman John McDonald, until just a few weeks ago the mayor of Cohoes.
No matter. The proposal by County Legislator Chris Higgins of Albany's Center Square neighborhood went down in defeat, 21-17.
He was determined to have the county take a more creative approach to what he very astutely calls "public enemy No. 1 in the city of Albany — urban decay and blight, along with absentee landlords."
Instead, the county is stuck, for now, with a status quo that leaves it little more than the disinterested owner of neglected, tax-delinquent property as it further deteriorates.
For that, thank the opposition in a sharp-elbowed political arena led by Frank Commisso, also of Albany, the County Legislature's majority leader. Mr. Commisso prevailed in killing an otherwise viable idea last week with arguments that weren't all that convincing.
He minimizes, for instance, the number of buildings the county might be able to rehabilitate. It's true, as he says, that there are only about 70 properties that the county now owns through foreclosure. But there are hundreds more that it might have been able to buy, at very low prices, while it's easier to salvage them.
A county land bank would have been able to take advantage of state funds — which Mr. Higgins expects to be in Governor Cuomo's state budget proposal this week — to acquire deteriorating buildings before they fall into foreclosure.
Yet Mr. Commisso has declared state-approved land banks to be a failure already, less than two years after legislation authorizing them was approved. He insists, without much evidence or elaboration, that a land bank would costs millions of dollars and leave the county on the hook for money the state wouldn't provide.
Interestingly, Mr. Commisso and a majority of the Legislature insist that the better way to contend with neglected and abandoned buildings is with the help of a so-far unnamed private investor and the resurrection of a county affordable housing trust that has been drained of any money. It's a vague idea that has Mr. Commisso promising to provide the necessary details very soon.
We're skeptical. But we'll take a look — and, we hope, before the next building comes crumbling down before it could be saved.
To comment: email@example.com or at http://blogs.timesunion.com/opinion


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WASHINGTON (AP) — A trade group for Catholic hospitals says it can accept the Obama administration's compromise on birth control coverage.
The Catholic Health Association says it's pleased with final rules for faith-affiliated nonprofits from the Department of Health and Human Services.
The new health care law requires employers to cover birth control, free of charge for women workers. Churches and other houses of worship are fully exempt. Religiously affiliated hospitals, universities and charities that object can have their insurers provide birth control coverage separately.
The U.S. Conference of Catholic Bishops says the accommodation doesn't go far enough, and will continue court challenges.
The hospital group says it has been working with the bishops even though their positions differ. Its acceptance of the compromise was reported first Tuesday by the National Catholic Reporter.


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Browse the full list of properties available in 51Degrees device detection solutions. Find out what values are supported in the Lite, Premium and Enterprise data sets, including full descriptions and advice on how they can be used.
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New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.
Categories: News, Opinion
Tags: Apple, GPU, iPhone 11, CPU
51Degrees released the second and final stage of its post iOS 12.2 device detection solution for Apple iPad and iPhone during August 2019 after extensive verification with iOS 13 and iPadOS 13 betas. (iPadOS is formally splitting from iOS in version 13)
Unlike previous versions of Apple device detection, the solution is being made available as optional JavaScript files to provide web developers finer grained control over the deployment. Read this blog to understand what's different and how to deploy it with 51Degrees device detection.
Categories: Analysis, Development
Tags: Device Detection, Apple, iPhone, iOS 13
Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple's dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.
Categories: Analysis, News
Tags: Device Detection, Apple, iOS, iPhone, ipad
51Degrees is the demonstrable leader in the field of device detection. Continually leading innovation through the past decade.
Apple iOS 12.2 threw up a lot of challenges for industries as diverse as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution. Publishing research and examples along the way.
This blog describes the current state of Apple device identification and tracking for digital marketers, product managers and IT leaders.
We break down what a User-Agent is, and the most important segments we take from them to identify core components such as operating system, hardware model, and browser.
Categories: Analysis, Device Data
Tags: Device Detection, Apple, Analysis
As you may already know, with the release of iOS 12.2, Apple removed some vital information which allowed device detection solutions to accurately identify Apple devices. You can read more about what changed here.
Categories: Development, Device Data, News
Tags: Apple, iOS, iPhone, ipad
51Degrees' GPU render technique allows web developers and analysts to accurately identify Apple Devices once again.
Categories: Analysis, Development, Device Data, News
Tags: Apple, iPhone, ipad
The new Apple iOS update has disabled a common GPU based method of achieving precise model granularity.
Categories: Device Data, News
This blog shares the latest 51Degrees User-Agent Analysis including User-Agent examples from the latest Smartphones and Tablets. Currently, we have over 51,000 device models in our database.
Tags: Device Detection, Apple, Samsung, Chrome, Tablet, Blackberry, Android, Smart TV, Analysis, Xiaomi, 51Degrees, iPhone, User Agent, Safari, Device Models, Seznam.cz, Advertising, Tencent, Oppo, Galaxy, Vodafone, Infinix, Motorola, Disney, ebay, Guess, Webtrekk
This blog shares the latest 51Degrees User Agent Analysis including User Agent examples from Smartphones, MediaHubs and Consoles. Currently, we have over 50,000 device models in our database.
Categories: Device Data
Tags: Apple, Blackberry, Sony, Device Data, Amazon, User Agent, User-Agent