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Ólafur Elíasson
The film follows Ólafur Elíasson in his preparations for an exhibition - a rare opportunity to gain insight into his workshop with roughly 80 employees in Berlin, which is also a parallel to the baroque when the great artists employed a legion of painters in their workshops. We will immerse ourselves in Elíasson's work, which lets us discern his baroque spirit, and accompany him on his expeditions through various museums where the baroque age is conjured up through objects in the exhibition.
Yigal Ozeri
'This is not a photograph!'- this statement was to be found as an explanation under many of Yigal Ozeri's pictures. The Israeli artist is outstanding at creating hyper-realistic paintings with a captivating eff ect. His way of portraying light and his skills as a craftsman trigger both amazement and doubt. How are such deceptive copies of reality possible? Why would an artist create such paintings in an age of photography and a fl ood of digital images?
When the mask falls
A highly personal documentary film as a declaration of love to Vienna's night life. From the current understanding of social acceptability, morality and entertainment, the viewer travels back to the heyday of Variety and Cabaret and draws an arc to the present day. "When the Mask Falls" tells of the glitz and glamour that once shaped the stages of night-time Vienna, the capital of Austria, and documents how over the decades new, sadly all-too-vulgar trends became accepted. The documentary also tells the life story of Chris and Ernestine Kirdall. As the "Kirdall Duo" they were key figures in the Austrian Variety world and experienced the changes over time in this form of entertainment.
Warhol, Basquiat and Me
"It was one of those crazy marriages in the art world," is how an assistant to the master described the relationship of Andy Warhol with the rebel artist, Jean-Michel Basquiat, who was 32 years his junior. The man who brought the two of them together, the Swiss star gallerist, Bruno Bischofberger, talks of how the former fed on the "fresh blood" of the latter whilst the latter fed on the fame of the former, and more. This film looks behind the expensive superstar façade, uncovering hopes, divisions, jealousies and sorrows.
Wall Street of Voices - International Hans Gabor Belvedere Singing Competition
In 2011 the Hans Gabor Belvedere International Singing Competition, one of the oldest and most renowned singing competitions for young singers, celebrated a significant anniversary. For the past 30 years the Vienna Chamber Opera has given young singing talents the opportunity to make international contacts for their future careers in opera. 141 young singers, selected among over 3000 contestants in pre-rounds throughout the world, travelled to Vienna to make their dreams come true. Young filmmaker Michael Podogil and Rudolf Takacs follow several candidates, a jury member, and an opera agent from their arrival in Vienna through the finals and document the winners and the losers in heartfelt moments between hope, luck, and disappointment. The film also features interviews with among the most prominent casting directors in Europe and the United States, including Christophe Seuferle, current General Manager of the Deutsche Oper Berlin, Christina Scheppelmann, Artistic Director of Washington National Opera, Dominque Meyer, General Manager of the Vienna State Opera, and Peter Katona, Casting Director of the Royal Opera House Covent Garden, to name a few.
Viennese Tradition 2.0
Something that sounds almost provocative is in fact a tradition within a tradition in Vienna. Perception, progress, demonstrating what you've learned and being open to new ideas: it's all part of the flow of life in Vienna. The film captures it before the next innovative phase takes hold and for as long as it exists. A journey around the world of Vienna, in sparkling and appreciative company - from Lobmeyer to Knize and Manner, from piano music to the Wienerlied.
Viennese Nights
In recent years, Austropop has been experiencing a true revival. Wanda, Voodoo Jürgens and many others are filling entire halls nationally as well as internationally. Most of the protagonists know and appreciate each other from past times in which nobody could ever anticipate this big hype.
Viennese Confectionary Art - Apart from Austrian Sacher Cake
This film takes a look behind the scenes of Viennese confectionary art and over the confectioner's shoulder, while he creates the delicious Esterházy cake, exquisite handmade sweets and chocolates or even passes his examination for his master's certificate.
Vienna State Opera - Red Velvet and Grease Paint
The Vienna State Opera is unique. No other opera house in the world has so many operas in its repertoire, and scarcely any have such a large ensemble. The opera house on the Ring is celebrating its 150th anniversary this year: an auspicious occasion to take a glimpse behind the scenes at the institution that is the State Opera, and hear from those who fill this creative power plant with life - both in front of and behind the curtain.
Vanilla, Cinnamon and Almond Flakes - Christmas Bakery in Europe
Christmas in Switzerland would be impossible to imagine without the so-called »Zimtsterne«, starshaped cookies with cinnamon flavour. In Znaim, the traditional Christmas cookies are glazed with white fondant. In Trieste, spices and lots of chocolate make the «Dolci» into a delicacy. The so-called Viennese »Vanillekipferl«, is the final destination in this «biscuit treasure hunt» throughout Europe.
Valie Export -- Icon and Rebel
Valie Export, trademark, media artist, performer and feminist, is an icon of art history of the 20th and early 21st centuries. Her versatile expressions have influenced many artists of subsequent generations. The film shows a vibrant, combative Valie Export, who turned 75 on 17 May 2015. Marina Abramovic, Kiki Smith, Yoko Ono and other female artists talk about their own artistic paths, which have been significantly influenced by Valie Export.
Umeå - 2014 Capital of Culture
Umeå is the least well known European capital of culture of all time, but it is certainly not the least interesting. After all, it has astonishing phenomena such as eight seasons and feminist punk rockers as well as being the home city of Stieg Larsson, creator of the "Millennium" trilogy. The documentary, "Umeå - 2014 Capital of Culture" discovered a few alternatives to the rest of Europe in the "city of a thousand birch trees". Life here is unpretentious and uncomplicated, anti-hierarchical and anti-snobbish. People get involved in politics and take responsibility. Minorities such as the original inhabitants, the Sami, have a fixed place in society.
Noch immer ist die Torte der Mittelpunkt jeder Feier, jeder Hochzeit und auch am Muttertag. Die meisten Torten sind rund, aber die eine oder andere gibt es auch in viereckiger Form. Viele der Rezepte werden in den Familien weiter gegeben, und so ist man stolz auf bewährte Mohntortenrezepte, oder gut gefüllte Biskuittorten oder weitgehend unbekannte Rezepte mit Erdäpfel im Teig, die es so nur im Waldviertel gibt. Es gilt die Geheimnisse der Waldviertler Torten zu ergründen!
The World of Peter Paul Rubens
Marking a climax to the Year of Culture 2004, the Palais des Beaux Arts in Lille, France, pays homage to Baroque painter Peter Paul Rubens. The honorary title of «City of Rubens» has been bestowed on Antwerp, where Rubens spent most of his life. The documentary's third locale is Vienna, featuring the newly inaugurated Museum Liechtenstein and the Vienna Museum of Fine Arts (KHM), which boasts collections of Rubens' paintings. These settings and exhibitions serve as a backdrop to portray the life of the artist and diplomat.
Available as 1x30 min. / 1x40 min.
The Wonderful World of Walter Schmögner
Walter Schmögner - painter, illustrator, musician and experimental filmmaker. In this intimate portrait we delve into the unique world of this all round genius and master of the art of living, moving between his art and family, private moments and public vernissage. From 1969 to 1976 Schmögner made numerous Super-8 films documenting his journeys to Luxor, Cairo, Toledo, Morocco and Apulia, as well as experimental films, which help us to understand the man behind the artist - all of which are full of intoxicating artistic images.
The Vienna Roll - A Little Cultural History
Breakfast in Vienna - without a Kaiser roll with a golden-brown crust? Unthinkable! In apparent contradiction to modern nutritional awareness, a handmade, crispy Kaiser roll from white flour is still the number one in popularity, be it forbreakfast, snack or dinner. Closely linked to the cultural history of Vienna and the coffee houses of the city, which have just been listed as a UNESCO World Heritage Site, Viennese bakers still manufacture Kaiser rolls the old way. Plus,rolls have a special culinary charm not only for the Viennese, but also for visitors from around the world. Why? What makes a good roll? Isn't itpossible to make crisp rolls from whole grain? Isit true that rolls used to taste better? Why are they called Kaiser rolls and in Germany even «Brötchen»?
The Velázquez Project
"Truth, not art" is what Diego Velázquez sought to create, and he sugarcoated neither kings nor paupers in his works. The fascinating film, "The Velázquez project" shows that he himself was driven, a lateral thinker and maverick, who was considered a "craftsman" and did not belong to the nobility at the Spanish court, but who ultimately wished to be considered one of their own. The painters Herbert Brandl and Chen Danquin and the major exhibition, "Velázquez", which was held at the Kunsthistorisches Museum [Museum of Art History] in the Austrian capital of Vienna, follow in the footsteps of the "painter's painter" to the present day.
The Ultimate Nude - The Artist and his Model
The inspirational value of models reaches from Gustav Klimt to Ernst Fuchs: many women, and men too, have, through their charisma, made a greater contribution to the visual arts than most contemporary viewers realise. Muses need not always be beautiful - Lucien Freud, for example, produced a painting of a heavily overweight woman, a work which sold for a record price.
The Sell-Off in the Mountains
A holiday home or apartment in Austria's high-end ski resorts is highly sought-after. Increasing numbers of resorts, chalets and so-called town houses are springing up in Kitzbuhel. These properties are bought by millionaires from all over the world, but especially German citizens. Real estate prices are exploding, with building plots alone costing between 6000 and 8000 euros per square metre. Meanwhile, for the locals, the situation is becoming ever more diffi cult. Whilst the best spots in town are being developed for millionaires, all that's left for the old-established local residents is a place in social housing on the edge of a wet fi eld. Resentment is rising, especially since the apartments costing millions are only used for a few days every year. In individual districts there are already so many holiday homes and apartments that during the off -season there is hardly a window shutter open.
The Revelries of the Painter Alfons Walde
Alfons Walde (1891-1958) was a notable painter and architect. Initially influenced by Secessionism, he created still lives, landscapes and scenes from rural life. He lived in Kitzbühel in Tyrol, a region which he made internationally famous as a tourist area through his posters of winter landscapes and winter sports motifs. Alfons Walde always dreamed of achieving recognition on the international art market, but was unable to do so. Until now, much less was known about his exciting private life. This is the story of a man, who, despite his industriousness, wished to enjoy his life to the full and ultimately came to grief as a result.
The Masters in the Background of the brilliant Concert Halls
Part I: The Secret of the Aural Drums
Part II: Brass Sounds around Hallstatt
Part I: Born in the Austrian Alps and living in harmony with the surrounding nature, Markus Landauer manufactures high-quality drums. Musicians of the world's outstanding orchestras play his drums. Through solid wood construction Markus gives his drums a special sound and a unique look.
Part II: Every summer hundreds of brass instruments sound over the lake of Hallstatt. Edged by high mountains traditional and academic musicians are playing the brass instruments made by Martin Lechner in the region of Salzburg. Today, every orchestra that takes something for granted uses brass instruments from the house of Lechner.
The Magic of the Moment - Rescuing the Polaroid
Almost everyone had contact with it at least once. It is a symbol of technical progress, hip, stylish, happening, zeitgeisty, a cult object, a must for people who had their finger on the pulse, and also a fetish like the iPhone today: Polaroid photography, the instant picture. Polaroid was neither a cheap pleasure, nor were the pictures technically brilliant. Nevertheless, the desire for the instant picture was widespread - industry experts like Austrian, Florian Kaps, estimate that over half a century a total of a billion instant cameras were sold. Polaroid was a cultural icon and a piece of the zeitgeist. And the story of Polaroid isn't over yet! Vienna's Florian Kaps and his team are continuing to write it.
The History of Writing
This documentary demonstrates the impact the invention of writing has had on mankind, analyses the current changes in the multimedia age, and includes interviews with the worlds foremost media experts. The fascinating history of writing comprises our physical and spiritual world... a world as it was, as it is now and as it will be in the near future.
The History of Pianoforte
Starting with a concert of Paul Badura-Skoda on the world's oldest preserved piano from 1720 he as well a various other artists such as Luigi Fernando Tagliavini, Joerg Demus, Malcolm Bilson, Jorge Prats perform on original old and not so old famous pianos. The effect of the piano on composers such as Domenico Scarlatti, J.S. Bach, Haydn, Beethoven, Chopin or Liszt is demonstrated along with the most recent developments in music ("prepared piano", "aleatoric" and "cluster music") and in piano construction.
The Freemasons and Music
Freemasonry has been shrouded in a veil of secrecy, mystery and even suspicion since the outset. What lies behind it has undergone many centuries of development that has taken place under a pledge of secrecy. With their progressive ideas and principles, the Freemasons' lodges were always especially attractive for artists and musicians. Between Vienna, Rosenau, Cologne and Washington, this film attempts to get to the bottom of the secretive world of the freemasons through their famous composer members such as Haydn, Mozart, Lortzing and Liszt, Duke Ellington and Irving Berlin, and succeeds in uncovering some surprising insights.
The Even Sweeter Vienna
Culinary tradition is held high in Vienna, but in recent decades it has repeatedly led to modern, creative flights of fancy. Dessert cuisine uses the same traditional ingredients of sugar, flour and chocolate, but creates something new out of it. The Sacher cake, for example, is presented with esprit - the ingredients can be found in the form of doughnuts at the Tian, or as Hollywood-ready creations in the cake studio. In the «Tart'a tata» patisserie, colourful, fruity swirls catch the eye next to delicious Viennoiseries.
The Electric Sound of Vienna
"Out of Vienna" presents a piece of music history that is still alive and kicking -- electronic music and downbeat. This music was and is played in concert halls, clubs and living rooms worldwide. Its protagonists are from Vienna -- and yet at home all over the world. This group includes, among others, Kruder & Dorfmeister, Patrick Pulsinger, Rodney Hunter, Sugar B, Christopher Just, Makossa & Megablast and the cool Electric Indigo. "Out of Vienna" looks at the beginnings of musical creation in the 1990s, shows the current life of the musicians and explores the musical development to date.
The Ear Worm - Not an Animal
Earworms often disguise as harmless melodies but the truth is, they are all the more true instruments of torture! The common earworm infects almost everyone and is highly contagious as well. Still, it is inexplicable for scientists what this «virus» exactly is or does to its victims. At least, a composite sketch of the culprit has been drawn consisting of - a sober melody, a moderate tempo and a cosy voice level. This documentary is in quest of this everyday phenomenon!
The Dead Emperor's Army
Here the precious figures from the terracotta army and other burial objects of jade and gold were shown outside China for the first time. The most valuable piece in the exhibition is the dead ruler's burial coat of armor consisting of 2,500 pieces of jade. The ORF team also went to the site of the finds in China for shots and makes comparisons between the lives and the ancestor worship of old and present-day China.
The Carsony Brothers
This film tells the delightful and very moving story of three exceptional brothers. Back in the 1950s everyone knew the Carsony Brothers! Born into a poor Viennese family, they discovered their talent for acrobatics and set out to conquer Las Vegas and the rest of the world with their amazing feats. Their legendary acrobatic act - the one-armed Handstand on a cane - was a marvel to watch, and they counted among the best equilibristic artists of their time. Their story has never been told and was long forgotten - until now! This film draws on the treasure trove of photographs and film footage from the Carsony's private archive which will be shown exclusively for the first time.
The Bowmaker's Wood
Bow makers continue ancient traditions, but will they be soon among the last masters of their craft? The production of exclusive bows for musical instruments is still real craftsmanship. Bow makers have been using Brazilian Pernambuco wood for more than two hundred years. Yet the stocks in Brazil are running low and the precious Brazilian wood from the Pau-Brasil tree is actually endangered and therefore protected. More than 250 bow makers worldwide have joined forces to form the International Pernambuco Conservation Initiative (IPCI), which aims to save the precious plant through reforestation programs. But is there any progress and is the initiative successful? In October 2019 a group of Austrian and German bow makers visit the Brazilian Mata Atlantica and meet their local project partners. Most of the visitors will see the tree, that they are working with for years, for the first time. In the documentary «The Bowmaker's Wood» we provide unique insights into the craft of bow making and let renowned musicians talk about the benefits of violin bows made from Pernambuco wood. We accompany a group of bow makers on their journey to the Serra Grande region in the Brazilian state of Bahia. Local experts will talk about the history of the Mata Atlantica and they will explain the ambitious afforestation projects and the ecological and cultural importance of this tree that many years ago gave its name to the country: Pau-Brasil, the wood with the color of red embers.
The Art of Soap-Making
Seit ihrer Erfindung in ferner Vergangenheit hat sich die Seife nach und nach zum wohl meistverwendeten alltäglichen Gebrauchsartikel gewandelt. Sie ist so selbstverständlich geworden, dass man kaum darüber nachdenkt, woher sie kommt, wer sie erfunden hat oder wie sie gemacht wird. Ja, und noch viel mehr in Zeiten der globalen Corona-Krise, wird sie unverzichtbar und sogar zum potentiellen Lebensretter beim stündlichen Händewaschen. Aber Seife ist nicht gleich Seife. Jahrtausende lang eher ein Luxusgegenstand, machten Ende des 19. Jahrhunderts technische Errungenschaften die Seife für die Bürger erschwinglich. Damit begann auch die industrielle Massenproduktion und durch die Sorglosigkeit großer Konzerne der Umwelt gegenüber war das älteste Chemieprodukt der Menschheit bald nicht mehr nur Segen. Weltweit ereignet sich gerade ein Umdenken, eine Bewusstseinsveränderung, eine Trendwende. Der Konsument überlegt genau, bevor er kauft, und informiert sich über die Produkte, ihre Qualität, Zusammensetzung, Herkunft und Wirkung - und vor allem wie sie hergestellt werden. Ganz besonders über Produkte, die er an seine Haut lässt. Und findet bei Naturseifen der Seifensieder, wie zum Beispiel in Österreich, Alternativen zu herkömmlichen Industrieprodukten. Alexander und Nadeschda Schukoff schildern in diesem Film in duftigen Farben eine junge Szene von Gründern, Quereinsteigern oder traditionellen Familienbetrieben, die erkannt haben, dass gerade dieses Gewerbe heute eine ungeahnte Chance bietet. Die Filmemacher blicken den Meistern über die Schulter, wenn Inhaltsstoffe wie Olivenöl, Tonerde, Schafsmilch, Hopfen oder allerlei Kräuter von unseren Wiesen in die Seife gerührt werden. Dabei wird auch ausgeholt: die Geschichte der Hygiene wird umrissen, Handwerksmuseen und Seifenausstellungen werden besucht, Einblicke in die Badezimmer der Habsburger wie auch in die Stallungen der Lipizzaner bei der Morgentoilette werden geboten, man kann auch miterleben, wie früher Wäsche gewaschen wurde. Und ein rarer Blick in die Kellergewölbe der Wiener Hofburg offenbart ein Geheimnis, das in keinem Wien- Führer steht...
Ten Tips for Stopping Doing the Dishes and Making a Start on Icelandic Literature - Insight Into the World of Hallgrimur Helgason
This film profiles the Icelandic author, Hallgrimur Helgason. The writer, dramatist, painter, comic book artist and cabaret artiste is one of Iceland's most interesting artistic personalities. His book, «The Hitman's Guide to House Cleaning» (original title «10 Tips for Stopping Killing People and Starting to Do the Dishes») has also become a best seller in the German-speaking world. In this portrait the author provides an insight into his work and the Icelandic language and culture, and also talks about current topics such as the financial crisis and the possibility of Iceland joining the EU.
Sweet Vienna
When Vienna was the centre of the Austro-Hungarian monarchy, it was also a sponge for desserts, a melting pot of ingredients and recipes from all over the world. This gave rise to traditions that still exist today - after all, enjoyment is timeless! The film takes a tour through the flavours, biographies and innovations of Viennese dessert cuisine. From the «Wiener Schokoladekönig» and «Karlsbader Oblatenbäckerei» to the legendary display decor of the «Demel»; from the punch doughnuts of the «Gerstner» patisserie to the innovative cake maker Zola Auböck and the pastry shop «Tart'a tata»...
Sweet And Sour, Hot And Spicy - Viennese Preserving Art
All these delightful ingredients used in the Viennese Preserving Art have their own history, much is known about them - but there are still a lot of mysteries that need to be unraveled!
Submerged History - Stilt Houses in Europe
This documentary takes a journey 6000 years back in time to the late Neolithic and early Bronze ages, which is when the first over-water settlements on stilts, which are described here, were built.
State of the Art
Was kann die Kunst? Brauchen wir sie wirklich? Warum lautet ihr Nachname scheinbar "Kommerz"? Österreichische und international renommierte Künstlerinnen und Künstler setzen sich im Wiener Belvedere in einen von Frank Gehry entworfenen Beichtstuhl und sprechen über ihren Lebensmotor, die Kunst. Schon einmal, für "The Venice Project", einen vom ORF koproduzierten Spielfilm von Robert Dornhelm, "bekannten" Lauren Bacall, Dennis Hopper oder Hans Hollein in einer episodischen Zeitreise zwischen 1699 und der Biennale in Venedig 1999 in diesem Beichtstuhl ihre Ansichten zur Kunst. Was hat sich seit der letzten Jahrtausendwende geändert? Die Geständnisse im Marmorsaal des Belvedere kreisen erstaunlich oft um das liebe Geld und die Industrialisierung des Kunstmarktes.
Künstler, die ihr Metier immer noch als einziges Überlebens-Mittel sehen, beziehen sich indessen nicht auf den schnöden Mammon.
So ist ein Chor der "Stimmen zur Kunst" entstanden, eine Momentaufnahme, die mit pointierten Aussagen um die Themen Show, Macht, Sex, Tod und Geld kreisen.
St. Stephen's Cathedral - A Heavenly Household
Vienna's St. Stephen's Cathedral is not only the city's landmarkand a national treasure, but also one gigantic household. Altarcloths need to be changed every day, pillars dusted and flowersbrought from the market. Damaged sculptures are restored in thecathedral works, and chairs re-covered in the repository. Who arethe people who work in the cathedral? What effect does the atmospherehave on the way they feel about their work? Everydaystories in a cathedral with a human side where there's often plentyof fun to be had - thanks to many fascinating household assistants,who could not be more different from one another and whomake just as much of a contribution to its unmistakable atmosphereas its inanimate occupants.
Singing for Life - Voices from the Townships
In the whole of Africa there are only two opera houses with year-round programmes - one in Cairo, and the other in Cape Town. Opera in Africa has no tradition whatsoever. Furthermore, the role of classical music in everyday life is minimal. Nevertheless, people sing constantly and at every imaginable opportunity. South African television is full of programmes in which choirs perform for one another and with choir championships and choir documentaries. You could almost believe that every South African is involved in a choir in some way. This documentary shows three South African singers with impressive voices who originate from the townships around Cape Town. They grew up surrounded by poverty, criminality and hopelessness, but thanks to their voices have carved out a new future for themselves and thus found a means of escaping their situation. The film observes the singers not only at rehearsals, auditions and performances but also provides an intimate glimpse of their everyday lives.
Available in 1x44 min. and 1x52 min.
Shaker - Eternity as Design
The United Society of Believers in Christ's Second Appearing, known as the Shakers, are mostly known for their cultural contributions and their model of equality of the sexes. They are famed for their handicrafts. The North American Shakers have been praising God in their work. However, their anti-carnal theology led to their demise - a capitvating report on the last Shakers.
Scurdia - Markus Schirmer & Friends
«Scurdia» gathers together ten top musicians from all over the world who know no limits in musical terms. «Scurdia» combines classical music with traditional music from Kurdistan, jazz with ethno, soul with folklore. Not only do the highest quality musicians from different countries conjure up world music of the very finest, but they are also exchanging fixed borders for new perspectives. Cultures flow into one another, artistic energies are released. This new documentary shows excerpts from a concert in the Graz Opera House and accompanies the musicians on a trip to Iraq. In Erbil, the capital of the autonomous region of Kurdistan in Iraq, «Scurdia» played a much celebrated concert that was transmitted LIVE on Kurdish television. The musicians collected unforgettable impressions of a country that suffered for decades under the murderous repression of the Saddam regime and today is still anything but a tourist destination.
Schönbrunn Palace: The New Empire
Currently, there are 961 monuments in 157 countries that bear the title of UNESCO «World Cultural Heritage» site. Only two sites are financed without being subsidised by the public purse, namely the Tower of London and Schönbrunn Palace. Empress Maria Theresa's baroque summer residence in Vienna was transferred to a private culture and operating company twenty years ago. The project has been a success story! In the intervening period, 162 million euros have been invested in restoration work thanks to ever increasing revenues and higher visitor numbers - financial crisis or no financial crisis! This documentary portrays every aspect of the often very long road to restoration.
San Sebastián - Kitchen of dignity
The cuisine of Donostia / San Sebastián, the European Capital of Culture 2016, is considered one of the best in the world. And the story of how it came about involves more than just cookery. It is the story of the struggle of the region's people for political and cultural self-assertion. During Franco's fascism they were largely forbidden to use their own language and to practise their traditions. But what could not be forbidden was: to cook and to eat. And this they have developed into the highest art.
Rigoletto - Opera on the Lake at Bregenz
In 2019, Giuseppe Verdi's popular opera Rigoletto is being performed on the lake-stage in Bregenz for the first time. Reason enough to follow director Philipp Stölzl as he prepares the Bregenz Festival's most technically demanding production and wanders in the tracks of Verdi. In Mantua, where the opera is set, Stölzl explains his version of the story; in Bristol and Basel he watches the complex set being tested. He starts rehearsals in June - and an opera emerges.
Re-Sound Beethoven
The documentary film, « Re-Sound Beethoven» whisks the viewer away with the orchestra of the Vienna Academy and its musical director, Martin Haselböck, on a musical journey to the original venues in Vienna of the premières and debut performances of Beethoven's symphonies and other important compositions. How were Beethoven's orchestral works performed in his lifetime, and what differences are there to today's practice? Based on numerous anecdotes and descriptions of the performances of Beethoven's works, a picture is painted of the musical life of Vienna at the beginning of the 19th century.
Punch Line - A Woman Steps into the Ring
"Punch Line" shows the journey of 36-year-old Kati Zambito from the start of an intense training session up to her first boxing match. The preparations towards the event, in which there can only be one winner, makes her see the world of boxing with fresh eyes: Kati begins to realise parallels between the challenges of boxing and the daily struggle for survival.
Precious Metal - Precious Crafts
Empress Sissi was once painted by Franz Xaver Winterhalter: her beauty was mesmerizing but the diamond stars in her hair stole the show. What makes such jewelry so fascinating? How are they made? How important were they in the Kaisers' household? Meet curators, goldsmiths and historians to track down the history of mankind's fascination with Gold and Silver.
Places of Childhood
This series presents artists, their homelands and the places of their childhoods. What became of their
Pills, Powders and Balms - The Cultural History of Medicines
A cultural history of medicines is also a cultural history of civilisation. Health care has been THE subject in every society and at every time in our history. How does a functioning health system bring about a stable society? What were and are the great evolutionary steps in the development of new medicines and what are the challenges for the future? From the herbal gardens of the Middle Ages and Paracelsus to the great researchers of the 19th and 20th centuries, the cultural history of medicines is a fascinating journey through the history of mankind.
Piber - The Nursery of the World-Famous Lipizza Stallions of Vienna's Spanish Riding School
Piber is a small town nestled in the rolling hills of western Styria, not far from the province's capitol Graz. The climate and the soil make it an ideal location for horse breeding. It is in Piber where the stallions of Vienna's Spanish Riding School have their home and where they are all bred and raised.
On the Road with Daniel Spoerri - Nouveau Realisme on the Move
Born in Galati, Romania in the 1930s, Spoerri´s travels have taken him to Switzerland, Germany, France, America, Italy, and finally - at the age of 76 - to Austria, in what he claims will be the last move of his life. The film follows this final relocation, from Lostallo, in the Italian speaking region of Switzerland, to Vienna. The personal belongings of this universal genius offer us a way of understanding his work. Objects that might well be described by a customs official as junk are loaded onto a truck and transported to Austria. The film ostensibly shows an insignificant relocation from A to B, but develops along the way into a vivid examination of art and life.
Old Silver - New Sounds
What is a village, what is a province in the global context? What kind of community is created when a festival brings the whole world together? The «Klangspuren» (Traces of Sound) experiment began eighteen years ago in a building of the former «Austria Tabakwerke» (Austrian Tobacco Industries) in Schwaz in Tyrol. The aim was for children to pick up classical instruments and adults to break down their inhibitions to form a choir and instrumentalise their bodies. This documentary shows how it is possible to embed the difficult subject of «contemporary music» in local identity.
Natural History Museum Vienna - Behind the Scenes
The Natural History Museum in Vienna is one of the most important scientific museums in the world. In this film, director Florian Gebauer takes a look behind this magnificent building's façade, through the planning and opening of an exhibition on the topicSell by Dates, and presents a portrait of the daily routines of the people who research, build, fill out, guide, collect and organise things. The collection comprises an estimated 30 million items, but only a fraction of them are accessible to the public. The film tells the story of curious and exciting objects and shows how the 250 year old collection still offers small and big sensation.
Nali Gruber - Not just Frankenstein
Heinz Karl Gruber - known as Nali - achieved his international breakthrough with a single composition. In 1978, British conductor, Simon Rattle, conducted the première of his «pandemonium», Frankenstein!!, to huge acclaim, and opened up the doors of the international music world to the Austrian composer. For a long time, nobody was prepared to concede that this clown, who appeared with children's instruments and tonal compositions, was serious. Yet today not only is he one of the most successful living composers, but also much in demand as a chansonnier and conductor. «Nali Gruber - Not Just Frankenstein» conveys an intense, personal insight into the fascinating world of this musical master.
Myth in Gold - 150 Years Musikverein Vienna
The Wiener Musikverein building in Vienna was ceremoniously opened in 1870. It has achieved worldwide fame in its 150-year history, especially due to the television broadcasts of the New Year's Concerts by the Vienna Philharmonic Orchestra. A new documentary investigates the exciting origins of the building, discovering known - and sometimes unknown - corners, from its «basement» to its «attic».
My Damascus
The Syrian capital, with a centuries-old tradition, a true cultural and religious center of the Orient, torn by the civil war, now largely under the control of Assad.
My Athens
Athens is considered to be the cradle of democracy,but the Greeks seem to have lost control over theirdestiny, in view of the economic and financial crisisand the rigid target savings.
Mussels, Coins and Posting Lines - The Cultural History of Money
The history of money runs parallel with the entire history of mankind. The manifestations of money have changed repeatedly and will continue to do so in future. Money is one of the most important factors in the economic, societal and social development of civilisation. This is also shown by the different forms of money throughout our history, from primitive money and coins to the first bank notes and the virtual money of the future. For all these subjects, the film travels to the hotspots of finance, from London to Frankfurt, and on the ground illuminates the cultural history of money in a sophisticated way.
These rather unconventional documentaries follow the trails of famous composers. Vivaldi, Verdi, Strauss, Mozart, Puccini or Rossini - not only are their musical gems being featured, but also their respective culinary passions. Besides portraying their homelands with its people and picturesque sceneries, the documentaries focus on the culinary preferences of these famous men. From simple pleasures to lush and exquisite specialties - their tastes were at least as different as their compositions turned out to be!
Music After The War, Kosovo Between Trauma And New Beginnings
In the summer of 2010, Austrian cellist Meinhard Holler first brought together Albanian and Serbian music students, as well as young German and Austrian musicians, for a chamber music workshop at the Styrian Castle Preding. But the real thrill ride got going when the whole group went on a concert tour in the homelands of the participants, including several Albanians and Serbs, most of whom live in Kosovo.
The focus of the film is on the passionate musical work of these young people, especially the relationship between the Albanian and Serbian participants, whose young lives were shaped by war and political conflict. Their personal memories of the Kosovo Conflict and explosive archive footage show a chapter of European history that still remains utterly unresolved.
More than the Festival - Arts in Salzburg
The festival is both a blessing and a curse to the city of Mozart. For eight weeks in summer it becomes the artistic centre of the world. Afterwards - seemingly - it falls into hibernation. What is life like for artists here when the festival is over? This documentary poses this question to gallery owner Thaddäus Ropac, caricaturist Thomas Wizany, the young painter Martina Stock, world-class violinist Benjamin Schmid, jazz artist Sabina Hank, break dancer Alex Wengler, culture manager Markus Hinterhäuser and many others. At the end it is clear that the city is artistically energetic and vital, offers excitement and quality of life and holds far more charm than a glance at postcards and festival catalogs would ever lead one to guess.
Mickey, Marlene & Me - A Portrait of Gottfried Helnwein
Marlene Dietrich, Arnold Schwarzenegger,Mick Jagger and even Muhammad Ali have asked him to portray them. Magazines like «Time», «Rolling Stone» or «Spiegel» have featured his paintings on the front page: For over 30 years now, Austrian painter, designer and photo artist Gottfried Helnwein through his shock-aesthetics has been a provocative force in the world of art. This portrait features a man that borders to genius when it comes to getting attention.
Meter by Meter - An Autumn with Martin Kusej
This is an unusual kind of portrait. At its heart is theatre professional, stage mastermind, pictorial provocateur and director, Martin Kusej, one of the most successful theatrical and operatic directors in the German-speaking world. The film depicts an autumn spent with him following his work and life as an artist - with no external commentary it shines a light into his world. With no stage management, genuinely, and above all without cliché, fragments of his life and vocation are pulled together to create an exciting portrait.
Metamorphoses - Alfred Kubin's World of Images
As if randomly strewn throughout the unspoiled nature of the mystical border region between Bavaria and Austria, images appear without warning. Out of nowhere grotesque faces at the edge of perception flit by and disappear as quickly as they came and pairs of eyes glitter from the darkness of caves. They are images from the world and works of the internationally renowned illustrator and graphic artist Alfred Kubin, which are brought back to life by video installations as they bathe the sites of Kubin's inspiration in a blurred perception between reality and fantasy. A surreal experience
Matera - The European Capital of Culture
Matera in Southern Italy is the European Capital of Culture in 2019. The city is considered to be one of the longest continually inhabited places in the world. People have lived in the Sassi cave dwellings in Matera for 9,000 years and the caves have turned the city into a popular location for international film productions. Whilst poverty, degeneration, youth emigration and organised crime are prevalent throughout Southern Italy, the opposite trend is evident in Matera. The film follows a group of young creative types who have consciously chosen to return to Matera and have set up the «Casa Neutral» co living collective there. Their project aims to demonstrate the creative possibilities of a community in the age of the internet, even in a rural area.
Market. Powers. Art.
The trade in works of art is possibly one of the most enigmatic businesses of our time. What inspires people to pay irrationally high amounts of money for works of art? What are the criteria that buyers use when deciding to purchase the output of particular artists, and what role do the works that they acquire play in the lives of collectors?
"Market. Powers. Art." explores this unique world of creativity, taste and power, status, hope, money and glamour.
Great artists of our time and renowned collectors and gallerists, such as Thaddaeus Ropac in Paris, Francesca Habsburg-Lothringen in Vienna, Christian Boros in Berlin or the leading British arts journalist, Will Gompertz, are followed in this film.
Majestic White Horses - The Spanish Riding School of Vienna
Majestic White Horses uses as its centerpiece both the world's most famous horses, the Lipizzans of Austria and their home, the internationally famous Spanish Riding School of Vienna, but also captures the heart and mystique of this great animal from the time of its youth to the crowning achievement of its entrance into the School.
The Spanish Riding School is a Viennese legend and in today's ever-changing world a rare and irreplaceable part of world culture. For over four hundred years this Baroque masterwork of architecture has been the home and center of a unique and timeless classical style of riding.
Of course, horses themselves are the main attraction of the film and part of the story retraces the fascinating quest for the true bloodline of this renowned animal. This quest takes the audience on a visual odyssey through Arabia, Morocco, Spain, and Slovenia.
For the first time you will enjoy a look behind the scenes of this piece of extraordinary and unique cultural heritage. The beauty of the Majestic White Horses is also captured in an IMAX film experience that will be an adventure for the entire family.
Available as 1x25 min. / 1x40 min.
Lofty Heights - Vienna from Above
Vienna from the perspective of those whose workplaces hit lofty heights. From chimney sweeps, roofers, construction workers and crane drivers, the stonemasons working to maintain the top of the tower of St. Stephen's Cathedral, the building service engineer on the Ringturm tower, via the man who hoists the flag on the roof of Parliament, the window cleaners who take care of the views from Vienna's skyscrapers, to the high points of Viennese tourism: the Danube tower, the Flak tower containing the public aquarium and the postal service satellite dishes, offices and apartments in Vienna's high rise buildings. A very entertaining story with people who talk about their views on, and above all from their points of view about Vienna from above.
Line by Line - Paul Flora in Film
Paul Flora, the master pen and ink artist and master etcher, died at the age of 87. His life story could fill more than one book. In her documentary, director Eva Testor focuses on Flora's drawing, his art, his exhibitions, his travels, his surroundings and his exuberance, through short, specific excursions into the past. This film tells the story of an unusual artistic life, with no creative crises or financial emergencies, and makes a mature artist and his work tangible.
Let's Dance!
«Let's Dance» is the story of people who have one thing in common: the love of dance. Breakdancing, ballet and Latin dance are their passions, and all have one great goal: to appear on stage. Director Florian Gebauer accompanies a Latin formation, a breaker combo and students of the Vienna State Opera ballet school on the way to the decision on success and failure. In the process, he captures the passion to dance, shows personal moments and provides some interesting insights into the extensive rehearsal and preparation work. And of course the camera is there when the curtain finally rises.
Leo Fall - The Forgotten 'Enfant Terrible' of the Vienna Operetta
Leo Fall, once a dazzling composer of operettas such as «The Dollar Princess», «The Merry Farmer», «The Rose of Stambul» and «Madame Pompadour» talks about his crazy life. In a fi ctitious discussion he refl ects on his unbelievable wealth, as well as his extravagance and compulsive gambling. He remembers his triumphs in Vienna, Berlin, London, New York and Buenos Aires, and offers deep insights into his private life that included an illegitimate daughter, his legal incapacitation and a cocaine-addicted wife who was unable to cope with life. Alongside his competitors, Lehár and Kálmán, Leo Fall was above all the most important composer of operettas at the heart of the thrilling intellectual and cultural life of early 20th century Vienna.
Lake Traun
This programme shows the people whose lives arerooted in the area around the Traunsee, and theirway of life. Carved out of the Limestone Alps, theTraunsee is the deepest inland lake in Austria, andso is only ever slightly warm, even in summer.
La Strada - An International Spectacle In The City
For years it's been a festival second to none - a must for street performers from around the world: «La Strada»- the international festival of street and puppet theatre that transforms an entire city into a colourful spectacle.
This documentary takes a look at some of the most memorable moments and productions of its past couple of years and allows us a peak behind the scenes, following on the heels of the artists, from their arrival in the city until they take the stage, providing a fresh look at the hectic day to day life of the festival.
Kyselak - The First Graffiti Tagger
For a long time graffiti was considered to be nothing more than street art until it was finally appreciated by the art establishment. Strangely, one of the icons of graffiti artists is a former Viennese court official, Joseph Kyselak. At the beginning of the 19th century Kyselak went travelling and immortalised himself worldwide on all possible surfaces, using a stencil and black oil paint. A film about an eccentric with a penchant for self-reputation.
Kingdom of the Rainbow
It is one of the most common phenomena of everyday life that we do not notice - or if we do, only in passing - the things that are around us all the time. This is particularly true of colours. They have a conscious and unconscious effect on us, and influence our lives. This film is based on two strands: the mystical, ritual, constant psychological effect of colours on the one hand, and the often breathtaking story of how they are created on the other.
Kiki's Cosmos - The Art of Kiki Kogelnik
During her lifetime, as a painter and graphic and object artist, Kiki Kogelnik, one of the most advanced Austrian artists of the 20th century, was a traveller between worlds. Her ideas, which were born in the 60s and 70s, were children of their time and yet were far ahead of it. Not so much the widely popular Venetian glass heads, a «hit» from her later artistic output, but more her surprisingly modern concept of sculpture, which she developed with her famous «hangings» - human figures cut from paper or plastic film and hung on clothes hangers or racks. Or her closeness to Pop Art and her paintings with their advertising aesthetic: representational, colourful and glamorous.
Kenya - Call for Action
$500 billion of development aid has been pumped into the African continent since 1960. In several regions, nonetheless, the standard of living has fallen even further since then. Now, a growing group of African thinkers has been calling for the West to stop sending development aid. "It leads to dependency, lethargy, corruption and exploitation", they say. "Only economic relationships on equal footing with the West can help Africa to advance."
The secret capital of South Africa, home town of Nelson Mandela, is portrayed. Lovingly called Joburg by its inhabitants - it still is one of the most dangerous and at the same time most varied and creative cities in Africa.
It's Great to be Alive in Colma
It's Great to be Alive in Colma is the portrait of a unique small town in the USA. Colma has two shopping malls, a community centre, town hall, police station, one of the highest densities of car dealerships in Northern California and 17 cemeteries, including an animal cemetery. 1.5 million dead to 1500 living residents. Among others, the documentary accompanies a stonemason of third-generation Italian immigrants, a landlord whose Irish grandfather recognised the advantage of a pub near a cemetery at an early stage, a florist, a funeral director and the local police chief in their everyday lives among the tombstones.
Inside Vienna Ringstrasse- A private view behind the Facades
On the occasion of the 150 years anniversary of the Viennese «Ringstrasse»,citizens of the beautiful Austrian city, talk about their lives and jobs that created a special bond to Vienna's most magnificent boulevards. Their entertaining and fascinating stories lead through the impressive architecture and the spectacular buildings constructed along one of the most beautiful boulevards in the world.
Inside the Outsiders - Of Artists and Another Reality
This film presents a history of Outsider Art through the examples of exceptionally gifted artists. It looks at workshops for handicapped people run by different welfare organizations, examines the lives and work of prominent Art Brut figures and enters their private studios. These workshops encourage psychologically disabled artists to focus on their talent and concentrate on the essential: the art itself. The psychologically handicapped artists are totally immersed in their personal work. Their art is pure, untouched by the styles and fashions that sweep the broader art world. Today, the works of disabled artists are creating a worldwide sensation. Their works fit seamlessly into the history of art and add to a deeper appreciation of Modernity.
Inside the Infernal Comedy
The deceitful criminal history of Jack Unterweger, the prisoner convicted of killing a woman who subsequently became a literary sensation and was considered to be a model of rehabilitation, is the true source and subject of the musical theatre piece for Baroque orchestra, two sopranos and an actor.
This role is perfect for John Malkovich. Together with the two sopranos, Laura Aikin and Aleksandra Zamojska, he is rehearsing at Vienna's Ronacher Theatre for the European Premiere of the «infernal comedy»- the press hoopla around John Malkovich is somewhat reminiscent of the press throng that surrounded the serial killer, Jack Unterweger, during his second trial. Observations at the rehearsals for this unusual and genre-leaping theatre evening are interwoven with background information.
John Leake, who spent 3 years researching the Unterweger case in minute detail («entering Hades») is in conversation with Michael Sturminger, the author and director of the Infernal Comedy. Martin Haselböck, the conductor of the Vienna Academy Orchestra, illuminates the beginnings and musical conception of this utterly new form with classical 18th century arias and the fate of a 20th century serial killer to create a profound evening of musical theatre. The truth and nothing but the truth.
In Asmahan`s Presence
As times harden in the Arab world, people have begun to recall the greatest diva of all time: Asmahan, the Syrian princess who emigrated to Egypt in the twenties and became an entertainer.
Today, traces of the Cairo that Asmahan once loved are difficult to find in the blanket of apathy that weighs on the city. It was in Cairo that Asmahan sang her famous song «Euphoric Nights in Vienna»(1944), in which she manufactured an Arab fantasy for the European city. Today, many Arabs go to Vienna in search of the dream whispered to them by the greatest diva. But things are not quite that simple.
Asmahan is not the angel everyone imagines her to be. Behind her angelic face are dark secrets, and it is time we stopped being manipulated by Asmahan's unbearable presence.
Images of Women - Juxtapositions: The Artists of the Viennese Modernism
The years between 1890 and 1918 were one of the highlights in the history of Austria. The «Wiener Moderne», or Viennese Modern Age, was characterised by huge innovation in art, literature, architecture, music, psychology, philosophy and society.
But it is only men who are known as the pioneers of this movement. The three outstanding and internationally renowned painters of the Wiener Moderne are Gustav Klimt, Oskar Kokoschka and Egon Schiele. And yet this era also saw appreciable advances in women's emancipation. Many female artists were part of the dawning of the modern age, managing to assert themselves in the art world despite the hostile environment. An above average proportion of these female artists came from assimilated Jewish families. Some of them took their place in art history, but many others have - unjustly - been consigned to oblivion.
Ich schreibe, um mich selbst zu retten. Florjan Lipus im Portrait
Florjan Lipus ist ein österreichischer Autor, Kärntner Slowene und schreibt seit Jahrzehnten in seiner Muttersprache: slowenisch. Mit der Übersetzung des Romans ,Zögling Tjaz' durch Peter Handke ins Deutsche Anfang der 1980er Jahre gelang ihm der Durchbruch. In Slowenien wurde Lipus längst mit den höchsten Auszeichnungen geehrt, im deutschsprachigen Raum, zumal in seiner Heimat Österreich, ist er nach wie vor ein großer Unbekannter. Und das obwohl sein Werk von weltliterarischem Rang ist.
Ich bin Carmen - Bregenzer Festspiele
Im Mittelpunkt der heurigen Bregenzer Festspiel-Produktion "Carmen" steht eine temperamentvolle und freiheitsliebende Frau, die sich von niemandem bestimmen lassen will. Der Stoff birgt Brisanz in sich: Liebe, Verführung, Schmuggel, Eifersucht und Mord - ein Wechselbad der Emotionen auf der größten Seebühne der Welt. Die Dokumentation zeigt die Arbeit der britischen Bühnenbildnerin Es Devlin und begleitet Kostümbildnerin Anja Vangh Kragh. Sie kombiniert diese Porträts mit den Highlights aus der Oper. Festspiel-Intendantin Elisabeth Sobotka und Carmen-Darstellerin und Opernsängerin Gaelle Arquez sprechen über das Stück, die Hauptrollen "Carmen" und "Don José" sowie über die Rolle der Frau in der heutigen Gesellschaft.
Ian Rankin - My Edinburgh
Ian Rankin is one of the most successful crime writers of the present day. His books have sold 60 million copies. In this authentic documentary, the author presents the locations in which his Inspector Rebus novels, which are set in the Scottish capital, take place. Rankin leads viewers into the labyrinth of old underground streets, to Greyfriars Cemetery, where grave Robbers once plied their gruesome trade, and to the Anatomical Museum, where a wallet made from human skin is on display. Edinburgh is the most important source of Inspiration for Rankin's work.
Also available:
Biljana Srbljanovic - My Belgrade
Orhan Pamuk - My Istanbul
Petros Markaris - My Athens
Pope Benedict XVI - My Vatican
Vaclav Havel - My Prague
Veit Heinichen - My Trieste
Hip Hop: Caught Between Commerce And Street Culture
Hip hop: for some it's a lifestyle choice and a form of social criticism, while for others it's an expression of sexism and the glorification of violence. Originally a form of street culture in the African-American ghettos of New York City, hip hop has since grown into a world-wide subculture for urban youth. This documentary offers a fascinating insight into the world of international hip hop and portrays a culture caught between mainstream consumption and individual expression.
Hermann Nitsch's «Orgies Mysteries Theatre»
He has realised his objective of "converting drama into a celebration" and for this he has found the ideal spot: his castle at Prinzendorf in Austria's Weinviertel. The film shows his action performances, which are marked by excess and frenzy - a Baroque gesamtkunstwerk, encompassing images, text and music.
Herbert Brandl - Not in Plain Sight
Herbert Brandl doesn't care much about reaching the mountain tops. He prefers the shadows, the dark forests and abysses. Cultured, educated and inspiring, he is full of surprises.
Healing from Within - Medicine between Orient and Occident
Even in European hospitals, Ayurveda is a medicine that has been applied individually to different kinds of symptoms and disease patterns. The journey begins in Varansi, in the northwest of India: along the waterfront of the Ganges, Varansi is one of the oldest inhabited places in the world and is considered the holy city of Hinduism. Between tradition and modern age, health is being attached to great importance. For this sake the secrets of nature, healing plants and herbs as well as the healing arts of Ayurveda are being explored.
Harnoncourt - The Music of my Life
This musical biography covers life from childhood to the present and at the same time showing his musical history based on previously unseen photos and personal details from the family archive, concert clips, sample work and personal comments of the star conductor.
Hans Makart - The King of Vienna
The name Hans Makart is symbolic not only of gigantic canvases painted in dramatic colours, but also of an excessive cult of celebrity and the brilliance of an entire era, between 1869 and 1884, to which the painter gave his name. Above and beyond painting, as a universal designer, Hans Makart also had an influence on opera and theatre, home décor and fashions in clothing. In the 1870s he triggered a Makart fashion in Vienna, was an aesthetic role model and was a source of ideas for many of the achievements of Vienna's «Ringstrasse» period. With the help of psychoanalyst, Stephan Engelhardt, and the museum director, Wolfgang Kos, this documentary examines the «Makart myth» and the impact that the artist, who died at a young age in 1884, has had right up to the present day.
Gustav Klimt
When Gustav Klimt was born into a poor Viennese family of artisans in 1862, Europe was about to undergo epochal changes. At that time, Vienna more than any other European city embodied the life of a cosy society, which considered art primarily as the realization of an innocent and harmless dream. The highly talented painter Klimt started his artistic career creating this harmless art, but later made his mark among other things as a cofounder of the Vienna Secession and vehemently resisted the commercialisation of art. In his documentary, Herbert Eisenschenk not only examines the colourful personality of Gustav Klimt, the historical artist, but also explores the tortuous paths of today's perception of his unique art.
Goya - Fervour and Failure
Both in his political and creative pursuits, Goya was a dissident and an opportunist in alternation. A long life of appalling contrarieties led him «from heaven via earth to hell». A highly talented child, Goya was trained in art and eventually became one of the geniuses of Western painting. But Goya never failed to pursue a reckless career. Rather successful initially, also economically, it took him a long time to be appointed to court, following numerous humiliating experiences. Though despising the position, he had strived to become a court painter for his whole life. The film links major events occurring in his lifetime with political landmarks which both influenced him and shaped the world of the time.
Gingerbread Journeys
From honey, flour, sugar, nuts and expensive spices such as cinnamon, pepper and cloves arises a miracle of confectionery art: gingerbread. Originally, gingerbread production was closely linked to monasteries, on the one hand because around a monastery there always settled many craftsmen and on the other hand because back then only certain sections of the population, like monks, could afford the expensive spices. The documentary searches for traces across Europe: from Poland to the Czech Republic and Hungary to Austria. Gingerbread has its place in different cultures, and it always tastes like gingerbread, but always a little bit different...
How can some authors write so many books in so little time? The answer is a very simple one: Ghost writing, the penning of a book for someone else. And this is much more widespread than commonly believed, particularly in the area of specialist books.
Whether a politician, a businessman or a student writing a dissertation, using a ghost writer is tempting for many. This entertaining documentary shows how one can have ones «own» book written in no time at all, provided one's pockets are deep enough to afford it.
German Be Artificial Speak - Jandl's Translators
Three of his most important translators - Francisco Díaz from Havana, Luigi Reitani from Udine and Jean-Pierre Lefebre from Paris - meet in Vienna to follow Jandl's footsteps. Naturally they also exchange their personal lessons learnt from translating Ernst Jandl's poetry. Translating his work into the different native tongues requires enormous poetic skill, quite a good sense of humor and - as they freely admit - a great deal of good luck.
Genius and Geometry - Traces of Our Enigmatic Ancestors
This documentary road movie through the heart of central Europe covers a period of almost seven thousand years, from circular earthworks dating from around 5,000 BC to the Baroque urban planning of the German city of Karlsruhe. A particular objective of this documentary is to encourage the viewer to check things out in person on their own computers. A good example of this is the prehistoric monument at Avebury in southern England, whose degree of latitude of 51.42857º comes to exactly 360 when multiplied by seven. The distance around the globe over the poles is exactly seven times the distance from the equator to Avebury. Is this merely chance or a sign of some deep knowledge? The film does not try to construct speculative answers, but promises yet more mysteries from the past and reveals further traces of our brilliant, geometrically oriented forefathers.
Freedom for the Art of Caricature
The price that cartoonists pay for practising their profession is a high one considering the risks to which they are subjected. On the occasion of the first anniversary of the terrible events at the satirical magazine, CHARLIE HEBDO, on 7th January 2015, this film asks what the extent of one person's freedom should be if those who think differently are offended. And also, how vulnerable this freedom is, and how quickly it can turn into a risk for the individual. Is the price that cartoonists pay for practising their profession not too high - considering the risks to which they are subjected? This film explains why caricature exists at all and what its characteristics are. The many varied forms of caricature, its development and its current status are also discussed. Starting in the Museum of Caricature in Krems, the largest collection of cartoons in Austria, cartoonists and experts explain why today, especially, it is so important that the art of caricature remains free.
Free Monks - Exceptional Greek Idols
They are called "Paparokades" or "Rocking Monks". Hip Hop, Soul, R 'n' B and Reggae influenced by Greek folklore are the musical foundation for their Greek Orthodox - based message. Socio-critical lyrics against globalization, materialism and the risk of supervision made them win gold and platinum for their albums. Under the guidance of famous abbot - father Nektarios - the "Free Monks" stand up to the government and powers as such and this is exactly what convinces young people in Greece. "Free Monks - Exceptional Greek Idols" let us see behind the curtain of extraordinary monkhood.
Franz Ringel - The Decent Painter
Loaded with sexuality, violence and pain, disfigured and illuminated by an explosion of colour, his figurative works and portraits were considered by many to be offensive and obscene. Although collectors of the time were forced to hide his paintings away in attics, today Franz Ringel is recognised as one of the giants of contemporary painting. Galleries, private collectors and museums are all eager to snap up his work. This documentary tries to find the person behind the pictures. What does Ringel love and what does he hate; what is and isn't to his taste? A conversation, a monologue, a collection of thoughts about sexuality, alcohol, colour, pain, love, travel and coming home.
Franz Kafka - Writer between the Worlds
During his lifetime, he commanded the burning of his complete stock of works, letters and writings after his passing away. Fortunately, his publisher and friend didn't carry out his wish and has in this way saved a crucial piece of world literature. But who really was the graduate lawyer Franz Kafka? The TV documentary reveals that his narratives and novels were not as incomprehensible as many might claim. Several text passages are cinematically implemented and, by doing so, easier to understand. The documentary proceeds towards Kafka's stages of life. To Prague, obviously. To Vienna and to the Baltic Sea, where he eventually found his last love. Going further into the question why he never seemed to come to fulfilment with anyone, even though he was popular among women. Theatre and opera performances, «The Trial» at the Salzburg Festival complete the film as well as investigations at the «Oxford Research Centre», which targets Kafka in its studies.
Film Props - The Art of Illusion
If you were to walk through the halls of Austria's largest prop store, you would feel as though you were travelling through time. Rarities and day-today items from Austria's contemporary and everyday history are stored here on shelves and in crates. This film shows the magic that is inherent in a prop store and gives experienced prop masters the opportunity to speak. The film also asks what the job of the prop master consists of. Taking a current project, a set decorator is accompanied in his work, enabling the viewer to see how a finished set develops from an idea. What is the importance of the right selection of props for a film? How do props help the actors in their work? And what is the future of the prop store?
Fashion Food
For a few years now Helge Kirchberger, the photographer, and the award-winning chef Roland Trettl have been covering male and female models with meat and sea creatures, vegetables and kitchen waste. Their glossy studio pictures have caused a stir in the feature pages, and in the meantime have also been exhibited worldwide. The clash between life and death, the pictures' eroticism and the sense of playing with the forbidden, have all attracted praise. Critics view the pictures as playing more superficially with content and images with which artists such as Hermann Nitsch and Daniel Spoerri first came on the scene. Against this background «Fashion Food» is focussing on food between the concepts of art, eroticism, subversion and religious consecration.
Everywhere Alone
At the age of 11 Soshana was forced to flee from the Nazis, first to Switzerland, then to London and finally to the United States.It was there, at the age of 14, that she first got to know the then 50 year old painter, Beys Afroyim.Together they portrayed a number of prominent exiles, including Thomas Mann, Franz Werfel on his deathbed, Bruno Walter and Otto Klemperer.Their circle of acquaintances included countless artists, amongst whom were Sartre and Picasso.
With the money that she had earned as an artist, from the mid-1950s Soshana set out on the first of many overseas journeys to the furthest corners of the earth - an undertaking that was not automatically accepted for a woman at the time.She was inspired by sources as diverse as Asian calligraphy techniques and the landscapes of India and Africa.
The documentary«Everywhere Alone» portrays an internationally recognised artist, whose works were displayed across the world in museums from New York to Tokyo and not least in the Musée Picasso in Antibes.
Egon Schiele - Between Love and Hate
Loneliness, hidden potential, rejection, veneration, lust and vice, damnation, condemnation. Schiele's short but spectacular rise to the highest peaks of Art's Mount Olympus ended abruptly in a seemingly meaningless death, but his spirit lived on though his worldwide adoration and canonisation. Egon Schiele's short and enigmatic life and his undecipherable art still to this day, a century after he took his last breath, inspire myths around his unapproachable and dubious character. This film documentary does not focus solely on the artist's biography but rather on the tense correlation between his uncompromising, unconditional artistic talent and its radical opponent: society's moral code of conduct.
Easter Eggs - Full of Color and Magic
Easter eggs are not only ovoid, they're also colorful, tasty and unique. They symbolize resurrection and a new beginning, new life at the end of a long winter. The documentary sets out on an Easter egg road trip. At six stops along the route, it tosses and turns the Easter eggs, introduces people who have dedicated their lives to them, and scrutinizes the egg, its appeal and the chickens themselves.
Dreams are desires without courage - Arthur Schnitzler's 150th birthday
This documentary shows the life and work of Arthur Schnitzler, the greatest German-language writer of the early 20th Century. Like no one else, Schnitzler knew how to describe this special time of fin de siècle change. Approximately at the same time as his contemporary Sigmund Freud in psychoanalysis, Arthur Schnitzler addresses the taboos of sexuality and death. The critical approach to military and state, then unusual among intellectuals, was vehemently opposed. The life of the trained physician is documented in a large collection of diaries and letters and offers a perfect setting for the portrait of this extraordinary man and artist. In a documentary these two lines are narrated at the actual locations in Vienna and Reichenau and complemented by excerpts from plays and films.
This is the story of two generations of neo-austrians - "dark heads", as they call themselves - born and raised in Europe, but misfits nonetheless. Nazar, our 25-year old protagonist, suspect of armed robbery, is released of prison and confronted with his troublesome financial situation. Jobless, he seeks sanctuary in a world where he is respected and well-known - in the world of German rap music.
Conquest of the South - Myth of the Prestigious Southern Train
The first holiday goers were rich. Very rich. And they chose to take the prestigious southern train to luxurious weekends by the Adriatic Sea. Even the Emperor's family used to take it. Its renovation is under way to bring it back to its former glory.
Conductor Joji Hattori - Home in Two Worlds
Born in Tokyo, grew up in Vienna: Joji Hattori has two identities. He looks Japanese, speaks Viennese and has his heart in both worlds. But as an artist one string to his bow was never enough for him. He was celebrated as a musical prodigy, won the Menuhin Competition and had a career as a concert violinist. However, he was quickly drawn to conducting, studied with Lorin Maazel, and became a festival director and guest conductor with many orchestras. And his latest project? Since 2015 he has been running Vienna's finest Japanese restaurant, always on the lookout for new products and bold dishes!
Concrete - Loved, Hated and Used
Loved, hated and used - scarcely any other construction material is subject to such conflicting judgements as concrete. This film tells the story of the multifaceted material,shows its technical development and also its many possible structural uses: from massive Second World War bunkers to the manifestations of engineered audacity reaching apparently effortlessly to the heavens, such as Antoni Gaudi's fantastical «Sagrada Familia», Calatrava's «La Ciudadde las Artes y las Ciencia» or the «Steinhaus» (Stonehouse) by Günther Domenig. The people who develop, use and live with concrete have their say: the French architect Jean Nouvel, for example, philosophises about the nature of concrete, as does the Swiss architect, Sylvia Gmür.
Conchita - Unstoppable
»My Music, my conviction, my life as an artist»- The
documentary accompanies Conchita Wurst - the Queen of Austria and winner of the
ESC 2014 through her time after her overwhelming victory and the
preparation for the upcoming ESC 2015. The documentary gives a very
personal insight into Conchita's way of fulfilling her dreams and her ambitious aim of
winning a Grammy. Be it the recording of her new album, international
performances of Conchita at concerts, talk shows, gay prides around the world, the famous
Golden Globes or the legendary debut at the «Crazy Horse» show in Paris.
«Conchita Wurst - The Unstoppable» shows how the Queen of Austria manages to reconcile her tight schedule and thereby always remains faithful to herself and her convictions.
Composer of Movement - Wolfgang Hollegha
A member of the legendary «Arts Club» in the fifties, he was part of the artist group around the Galerie nächst St. Stephan in 1955, together with Josef Mikl, Markus Prachensky and Arnulf Rainer. He had subsequent exhibitions in New York's Guggenheim Museum and at "documenta" in Kassel, Germany.
Cats for Millions - The anything but placid world of Rosina Wachtmeister
As a young, penniless puppeteer and mother of an illegitimate child, Rosina Wachtmeister comes to Rome in the early 1970s. She's left with nothing. Out of boredom she starts painting, and millions of people learn to love her golden cat pictures. She sells them and uses the money to buy an Italian village where she creates a world far from the public. It offers a home to wild dogs and grounded artists. We dive into the adventurous universe of Rosina Wachtmeister and depict her development from an unknown young puppeteer to a globally operating artist and strident patron saint of a whole village.
Calendars, Cults and Cultures
What do we really know about the historical relationship between humans and the cosmos? It has always been to some extent a religious relationship and beliefs were usually exterminated along with ancient knowledge. What remains are small remnants, such as the Maya calendar, which reveals amazing things even without its famous expiration date in December 2012. This documentary covers a wide range of aspects, revealing worldwide phenomena: From calendar stones to the stone lines of Carnac in Brittany to the seasonal traditions of Christians, Egyptians and Chinese to participation in a pagan fertility ceremony in the imposing stone circle at Avebury in the South of England.
Built in the Name of Art
In no other province have as many cultural buildings been erected in the last two decades as in Lower Austria. The documentary Building for the Arts presents a few outstanding examples of this cultural development. Starting with St. Pölten's cultural district and the «Art Mile» in Krems, we show how contemporary architecture has uniformly established itself - from the revitalization of historic sites, including monasteries and castles, to the construction of sensational new buildings. The viewer will be led through the broad spectrum of exceptional building culture in Lower Austria, a culture which provides art, theater and music with the plentiful and spectacular stages it deserves.
How do the alpine and Mediterranean culturescombine in such a wonderful way in Bolzano? Theproduction depicts the changing history of Italian-speaking and German-speaking South Tyroleans,that determines their homeland, their everydaylife and their coexistence.
They started out as a school band in 2005 - their first songs set picture books (Bilderbücher) to music. Only the band name survived from those first faltering steps: Bilderbuch. After two albums that were moderately well-received in the Indie community, the band from the little town of Kremsmünster took a radical new direction with the style of their song «Maschin»- since then not only have they become the most successful German singing band but also the most innovative one.
Big in Japan - A Cartoonist in the Land of Kanji
A witty road movie full of strange people -- focusing on a weird Austrian: the purist cartoonist Nicolas Mahler, the first ever German-language artist the Japanese invited to exhibit at the famous Manga Museum in Kyoto. The 45-year-old Viennese has gained international recognition especially with the comic adaptations of Thomas Bernhard's Old Masters and Robert Musil's The Man without Qualities and the series Flaschko, der Mann in der Heizdecke. So far he has published nearly 60 books, among others in France, Canada, Poland, and Switzerland. The film follows Nicolas Mahler to Kyoto. Unexpectedly, it doesn't present his view of a strange Japan, but turns the tables: It shows the Japanese view of the strange Austrian.
Beirut Art Scene
Beirut, which is often described as the «Paris of the Middle East», has been marked by decades of civil war and other armed combat. From an architectural as well as from a social, economic and historical perspective, the city has become a battlefield of divergent interests that often end in conflict. Today 17 different religions still call the urban area home, which, depending on the political position, can be a blessing or a curse. Rivalries between clans and denominations, feudal thinking, hierarchies and allegiances to family clans determine the socio-economic and political stratification and social interactions in the country. This is also true for the players on the cultural scene, who, however, also find a source of inspiration in this complexity.
Austria's UNESCO World Heritage Sites
This documentary captures extraordinary places in Austria, which the UNESCO designated as World Heritage Sites. The summer residence of the Habsburgs, the imperial Schönbrunn Palace with its world famous zoo and extensive gardens,belongs to the historico-culturally and artistically most important Baroque complexes in Europe. Salzburg owes its international fame to the incomparable magic of its urban fabric, the scenic beauty of its region and the coincidence that Wolfgang Amadeus Mozart was born there. At the heart of the legendary Salzkammergut is a special gem - the historic cultural landscape of Hallstatt, Gosau, Obertraun and Bad Goisern. The historic city centre of Graz, the cultural landscapes of the Wachau Valley and around Lake Neusiedl and especially the historical centre of Vienna with the most beautiful monuments in Europe supplement the ranks of uniqueness.
As If My Life Were Normal - Mezzo-Soprano Angelika Kirchschlager
Mezzo-soprano Angelika Kirchschlager, a native of Salzburg, Austria, lives her life spanning the gap between professional success and dedication to her family. In the last ten years, she has become one of the most renowned Austrian singers, as well as the dedicated mother to her school-aged son, Felix, for whom making music is the most natural thing in the world.
The ORF television crew, which accompanied her for nearly a year, was allowed to take a very intimate look at Ms. Kirchschlager's professional and private life.
Art Robbery
Activated by the seizure of two Schiele pictures from the Leopold Collection after an exhibition in New York in early 1998, the Republic decided to sort things out once and for all and give the stolen art from the Nazi and postwar period back to the owners and their heirs. In the autumn of 1998 a law was passed to regulate the return. The investigations started, but the work of clearing up the situation still has a long way to go. Many of the lawful owners have yet to be found. In the case of the famous Rothschild Collection the investigations were pushed ahead by the Kantor family with varying results; the battle with the authorities has been going on for 30 years. The film "Art Robbery," follows the tracks left by the art objects, efforts to decide who the rightful owners are and the restitution to the owners or heirs, many of whom now live in foreign countries. What were the Republic of Austria's reasons for blocking a generous return before this time and what is being done to make up for the omissions of the last 50 years?
Art is King - Jonathan Meese
Jonathan Meese is Germany's favourite enfant terrible. His art catapulted him into the big leagues more than 15 years ago, and he's happy to call himself a «cultural exorcist» and even an «art ant». To mark the occasion of Meese's staging of Wagner's Parsifal at the Vienna Festival 2017 - a highly anticipated space opera - Claudia Teissig is creating a documentary film picture of the artist, in whose parallel universe art will rule from 2023.
Art as a Weapon - The World of Gottfried Helnwein
He sees what we try to avoid seeing, he makes visible what we try to repress. Gottfried Helnwein, Austria's internationally acclaimed «shock artist», is a warning voice in our society. His stance is that of the protester, of confrontation with repression, secrecy and oppression.
Art and Cash
Art and Cash takes a look behind the scenes of the art world - who makes the prices, who is willing to pay them, and how a global opinion cartel is able to define a list of roughly three-dozen artists whose works will be displayed, discussed, bought, and sold. Important personalities from the art world like Tobias Meyer of Sotheby's, Jeff Koons, the gallerist Gerd Harry Lybke, the art consultant Simon de Pury and the Russian collector Stella Kay, speak openly for the first time about the rules of the game between art dealers, auctioneers, collectors, curators and festival organizers.
Ancient Treasures, New Claims - Return from Exile
The Mexican parliament demands the immediate delivery of an Aztec feathercrown from Austria, while Cairo insits that Germany gives back the bust of Nefertiti. Symbols of cultural identity schould no longer remain in exile. Three extraordinary cases were selected for this documentary. Famous all over the world, they are especially important symbols for the people of their respective countries of origin. Gustav W. Trampitsch has created his documentary as a jigsaw puzzle of historical facts. He shows how the wall of rejection towards these claims of restitution has started to crumble over time.
Aloha in Three Quarter Time
This documentary follows the fascinating story of Hawaiian King Kalakaua, whose conclusions have influenced the geopolitical situation of the South Seas up to today. When he went to Europe on the first state visit in history in 1881, he was not only looking for entertainment, but also wanted to promote his kingdom at the other end of the world, seeking workers for his prospering plantations. In Vienna the king attended a concert of Eduard Strauss, king of waltz. He was enchanted by the sound of this music, the hustle and bustle in Vienna and by the joyousness to be seen on the dance-floors to such an extent, that immediately upon his return to Hawaii, he ordered the foundation of a royal dance orchestra and permitted the Hula to be danced again, which had been forbidden by the missionaries. Today, the waltz has become a political symbol for those who are fighting for Hawaii to become independent again.
Aiming High
Winter 2013 sees the opening of the 248 metre-high DC Tower designed by the French architect, Dominique Perrault. Starting from this giant made of glass and steel, the film sets out on a journey through new architectural highlights. Hannes Gellner, director and Paris resident, undertakes an exciting voyage of discovery with his protagonists and answers critical questions such as: does the construction of high-rise buildings demand specific precautions, which materials are used, and can such tall buildings generate their own energy today? Experts from the fields of architecture, urban planning, water engineering and environmental protection state their positions and identify the opportunities and limitations of large-scale projects of this nature. Spectacular aerial views of the gigantic black glass tower, animated plans and drawings from Dominique Perrault's architectural practice complement the footage. Captivating images and an affectionate eye for its subjects mark this film out.
Across Borders - Music from the Balkans
Turbo folk and Bach, soft pop and smoochies, Bukovina dub and brass bands - the music of the Balkans is as varied as its central figures. Ecstasy and despair are close bedfellows here - often there is
nothing between them. This documentary illuminates the scene in Vienna and Belgrade. In the process, political, ethnic and religious identity conflicts are uncovered, which sometimes date back to the war in the former Yugoslavia.
About the Magic of Christmas Cakes in Europe
Christmas time is the best season for cakes and biscuits in Europe. Anita Leckenberger goes on a quest to uncover the secrets of baking traditions. She will track down the Austrian Linzer Tart, the German Stollen, the French Bûche de Noël and many more. When Christmas-time comes along, a lot of biscuits are baked and many cakes sweeten the Advent season and the holidays. The Linzer Tart originates from the Upper Austrian capital, Linz, and is one of the oldest recipes in the world, for it could be tracked down to 1653. There are seasonal baked goods across Europe, but they could not be any more different. Whereas in Germany, the Stollen is a heavy, rich, slightly exotic bread filled with candied fruits, the French wouldn't celebrate Christmas without the Bûche de Noël. This chocolate sponge roll, filled with chocolate cream is supposed to represent a log but it mainly is a visual artwork. In Verona, the world-renowned Pandoro is made through days of working on the dough. The wafer tart, which brings back many childhood memories, is the regional speciality of the Czech Karlovy Vary. Anita Lackenberger looks over the shoulders of bakers and pastry chefs and will serve not only the recipes but also the stories behind the baking traditions.
A Kiss Cashes in - Klimt Between Art and Business
In 2012 we celebrate the 150th birthday of Gustav Klimt. The artist seems to be suffering a similar fate as W.A. Mozart did some years ago: being buried under a just about infinite avalanche of exhibitions, merchandising products and tourist deals. Klimt teddy bears, Klimt dog blankets, Klimt china figurines, Klimt chocolates, Klimt Barbie dolls, Klimt umbrellas, Klimt cookbooks: All that counts is that «The Kiss» is reproduced on it; apart from that, marketers' imagination knows no bounds. In contrast to this boom is the fierce criticism Klimt's work attracted in his lifetime. The film's protagonists quote sometimes very coarse newspaper articles from the Vienna Secession era and thus show how quickly a scorne artist can become a superstar.
A Head Full of Eggs -- The Visionary Friedrich Kiesler
Friedrich Kiesler, the Austro-American architect, stage designer, designer, artist and theorist, defies categorisation: He is a "total artist". Today, Kiesler's work is relevant in every way: The idea of continuous space with no separation in ceiling, wall or support is found in the latest projects of today's avant-garde, like in the much publicised Yokohama International Passenger Terminal by Foreign Office Architects. "A Head Full of Eggs -- The Visionary Friedrich Kiesler" traces path and influences of Kiesler to the present day.
A Culinary Journey to South Africa with Wini Brugger
The region around Cape Town has become a culinary hotspot in recent years. The cultural diversity of the locals and the historical influences from Europe, Indonesia, India and Malaysia are also reflected in South Africa's cuisine. Gourmets from all over the world are drawn to the vineyards around the Cape of Good Hope. Renowned chef Wini Brugger is setting off on a culinary journey through the Western Cape to discover what the region has to offer in addition to Biltong, Bobotie and Boerewors.
50 Years Concentus Musicus
The documentary begins by taking a look at how the ensemble, which specialises in performing music from past centuries on authentic historical instruments, got its start. We accompany the group to several performance venues, including London, Vienna and Graz. Celebrated singers, such as Thomas Hampson, Michael Schade and Herbert Lippert, recount anecdotes describing their personal connection and collaboration with the orchestra. Current excerpts from rehearsals featuring works by Mozart, Purcell and Haydn round out the programme.
150 Years: Vienna State Opera
An entertaining documentary marking the 150th anniversary of Vienna State Opera, in which renowned and popular tenor Roland Villazón takes us around the building on Vienna´s Ringstrasse and through its turbulent history. He meets many of his colleagues - singers, members of the orchestra, directors and stagehands - who tell original and touching stories about this venerable building.
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Marketing Toolshed
This section of New Farmer Project website contains articles, fact sheets and other resources that will help you build your marketing skills and know-how.
Market Assessment Information Here you'll find information related to identifying the right markets for your products. You'll find links to publications and websites and self-assessment tools.
Pricing Information This section provides information on the multiple considerations in setting prices for your products. You'll find tools, like the Vermont Direct Market Price Survey and Direct Market Price Reports; and links to publications and webinar recordings that explain how to calculate your own production costs and use that information in your pricing decisions. You'll also find links to wholesale market reports and other organizations with marketing expertise.
Promoting Your Products & Business This section of the website focuses on resources to help you promote your products and business. You'll find links to publications, websites, webinars and other helpful information.
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The t'interweb has changed the way we engage with brands and the things we buy by integrating our friends and networks into the decision process. I realise this isn't anything new, heck I've even written about it before.
But it's worth a revisit this week. The reason being that Gartner have released a report to quantify exactly how they think this process is taking place.
Drawing parallels with Edelman's own thinking on the topology of influence, the report explains that 74% of people can be categorised as connectors, mavens or salesmen when it comes to recommending things to friends.
Whatever lexis we use to group people, the fact remains that now, more than ever, our group of friends are the advocates we listen to and trust to the highest level. This is obviously facilitated perfectly by the online world – explained here very well by Paul Adams of Google – leading Gartner to quite rightly/obviously claim that companies need to engage with people on social networks. I'd hope to be preaching to the converted in flagging that fact, but Gartner believe this is 'a critical but underutilised aspect of the marketing process'.
Critical it definitely is, earlier in the year, we here at Edelman conducted a study which looked at social entertainment (the annual Edelman Trust in Entertainment survey). The research from across the UK and US showed how for the first time social networks have emerged as a source of entertainment in their own right. With more than 70% of 18-34 year olds putting social networks alongside the likes of TV and film as a tool to keep them entertained, the window of opportunity for purchase recommendations is greater than ever.
However, anyone who has the keys to a marketing budget will quite rightly want this 'influence' converted into some kind of ROI which makes the following stat from the research pretty interesting – 37% of those who view social networks as an entertainment source, spent more on entertainment this year than last year.
If any brands need further convincing of the importance of influence and engagement over reach, they should take a look at these results from the World Cup which sort of say it all.
Click here for more information on Edelman's annual 'Trust in Entertainment' survey.