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Advisers thinking about combining two firms should have a plan for how the new entity will be branded and rolled out to existing clients and prospects.
Those considerations include what the firm will be called post-merger and which marketing elements, such as newsletters and videos, will be developed to let clients and the public know about the union, experts said.
"Talk to a few clients early on to see what their concerns might be," said Amy Zimmerman, principal of AZ Communications.
Address any negative perceptions from the beginning, she said.
The message of all the communications should be that the changes coming will be positive for clients because of new services or resources the combined entity can offer, said Christopher Norton, creative director at Blu Giant Advisor Studios, a division of NorthStar Financial Services Group.
"In the advisory space, you have people who are very tied to a particular adviser, and they trust those people," Mr. Norton said. "It's important to paint the change in a positive light and present it as an evolution of the organization."
Many companies begin with a recorded video announcement from the owners, who describe why they are excited to join forces and why the move is good for clients. The message may mention more diversified investment portfolio options or strategies, or additional technologies that will be available to clients after the merger, he said.
Ms. Zimmerman also recommends advisers from both firms reach out with phone calls or at least emails to top clients. Both firms should have shared talking points so the message is consistent and reassuring to clients, she said.
Many firms find a merger or acquisition is a good time to move an advisory business away from a name that's linked to particular founders.
Many advisers today don't want to name a firm after themselves if the end goal is to sell their business. If the name is closely tied to an individual, "that's another hurdle to overcome," Mr. Norton said.
Financial adviser Ryan Wells, who sold one advisory business and launched a new one in December, worked with a naming firm to come up with the moniker for his new firm, PathWise.
"It resonated with me because it's a good reflection of what we do with clients," Mr. Wells said. "They're on a path, or journey, in life with forks in the road and they want wise guidance."
Blu Giant created a logo, website and other newly branded marketing materials for PathWise Wealth Partners, which does business simply as PathWise.
(More: Top 10 adviser marketing myths)
Another option in a merger is to combine both names for a period, such as 18 months, then drop one of the names to make it a simpler label, Mr. Norton said.
A new name requires a new logo and branding campaign that incorporates all signs, letterheads, statements, websites, social media messages, profiles, quarterly newsletters, monthly commentaries and videos. It's a big enterprise, he said.
And it sometimes gets little thought in the heat of a deal.
"People don't realize how deep their name goes and what a massive undertaking it is to rebrand," Mr. Norton said. "It's not just about swapping out a logo."


text: I can't change the clarity of the Captcha at all. The font types is changable but amount of clarity remains the same whatever one choose in the capthcha settings!? Also I have another question: I have built my login/logout/register set with SA and I have now learned that the SA wizard generated pages cant easily be modified in Form Builder!? That is not what I expected but I know this is a fact by now!? How am I gonna change the Captcha settings in the SA generated pages for example if I can't use FB to work the SA pages!??

subset: commoncrawl


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Cold Move Galway Limited
|Glenascaul Industrial Park, Oranmore, Co. Galway
Contact Name
|Jason Mallon, Managing Director
Cold Move is one of Ireland's leading supply-chain management company's and has become a dominant player within the temperature controlled market place since its inception in 2005.
With offices in Dublin and Galway we handle a wide portfolio of blue chip clients involved in grocery brand ownership, frozen & chilled manufacturing, foodservice distribution and retail operations. We are a dynamic, innovative and privately owned company who continuously invest in our people, clients and business.
Our company provides an all-Ireland supply-chain infrastructure which covers all key trade channels within the Retail Multiples, Wholesale, Cash & Carry, Convenience, Independent and Foodservice sector.
In addition we offer extensive coverage with both chilled and frozen delivery lanes to all sectors.


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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
We love our customers, so feel free to drop us a message or click the Facebook icon above to check us out anytime.
55 Newhall Street, Birmingham, B3 3RB, United Kingdom
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07828 269 507
Copyright © 2018 Perfect Timber Restorations ltd - All Rights Reserved.


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Paddywax – Wabi Sabi
The team here at The Eclectic Lifestyle Company are super excited about the new Paddywax 'WABI SABI' range. Rustic simplicity or understated elegance? Or shall we just take pleasure in the imperfect? Whatever your thoughts we love this new collection of candles.
Inspired by the Japanese philosophy for a perfectly imperfect life. These aesthetically pleasing vessels teamed with some of Paddywax favourite fragrances will add style and colour to any room in the house. We are also sure you won't want to throw this candle out once the last drop of wax has been burned. So here is a re-purposing tip: When the last flicker of light has gone out recycle, reuse and rekindle the vessel. It is perfect for nurturing small plants or for storing everyday essentials and personal treasures. Go green in style!


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The extradition case involving former FIFA Vice President, Austin Jack Warner has been adjourned to August 28.
When the matter came up for hearing today in the Port of Spain Magistrate's Court, the prosecution and defence teams requested more time to examine the 1-hundred-and-66 page indictment against Warner and other top FIFA officials.
The Trinidad Express newspaper says Warner told reporters after the court hearing, that his attorneys will be filing for judicial review.
He says given the fact that the matter has been prosecuted in the public domain, it will affect his chances of having a fair trial.
Six days ago, Trinidad and Tobago's Attorney General, Garvin Nicholas, announced that the United States had made a formal request for the extradition of Warner and had supplied documentation to support its case.
Warner, the leader of the Independent Liberal Party in T&T, has been indicted in the United States on multiple counts of fraud, racketeering, money laundering and corruption.


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Beth ditto fake pics
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Beth Ditto On 'Fake Sugar' And Sweet Memories
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Fresh Living Room Design Tv In Front Of Window
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In ancient Egypt, "soul houses" or models of houses were placed in tombs as receptacles for food offerings. From these, it is realizable to discern details virtually the interior design of alternating residences throughout the different Egyptian dynasties, such as changes in ventilation, porticoes, columns, loggias, windows, and doors.
Throughout the 17th and 18th century and into the forward 19th century, interior titivation was the business of the homemaker, or an employed upholsterer or craftsman who would advise upon the artistic style for an interior space. Architects would with employ craftsmen or artisans to unadulterated interior design for their buildings.
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Does chemical equilibrium mean that the number of product and reactant molecules are the same?
1 Answer
Dyanamic equilibrium suggests that reactions occur in both the forward and reverse direction.
Initially, the forward reaction occurs very quickly and the reverse reaction is non-existent.
As products begin to accumulate, the forward reaction slows down (both as the concentration of reactants decreases and they encounter each other less often, but the buildup of products gets in the way causing feedback inhibition)
meanwhile, the reverse reaction begins to accelerate, occurring more and more often
equilibrium occurs when the rate of a forward reaction is equal to the rate of a reverse reaction
Equilibrium occurs when the relative amounts of products and reactants remains stable because the forward and reverse reactions occur at equal rates. The ratio of products to reactants at equilibrium will vary from one reaction to another.
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Forgive the no post situation – Lady Somerset is up. Nuff said.
Tag Archives: shopping
French Markets and a guest appearance by Rowan Atkinson
What is it about French markets that are so much better than English ones? I hate lazy, cultural stereotypes, but it would appear that, in some areas, the French definitely have more flair than we do. A French market comes to Market Harborough a couple of times a year and it really is a joy.
Take a look at these photos and tell me if you've ever seen anything this appealing on an English market stall. And while you're at it, have a listen to this wonderful song from Rowan Atkinson's 'Live in Belfast' album from 1980.
Filed under Community and shopping
A Tale of Two Childhoods
The Boys are off to Norfolk with their dad for a few days tomorrow and, while the washing machine was carrying out its incessant and inexorable labours, we went into Leicester, primarily with the intention of seeing if we could get Boy the Elder's camera fixed. Yet another example of our throw-away society – a £50 camera would have cost £120 to get fixed. They can get f****d. (Fixed – what did you think I meant?) I haven't been into Leicester since Christmas and I think one visit every eight months is all that's necessary.
We looked in many shops. The boys looked at toys, computer games, gadgets and books while I looked at shoes, boots, sandals and books. I bought a boxed set of Powell & Pressburger DVDs for a fiver and a hairband with a red bow on – last of the big spenders, me.
However, we went into two shops in The Shires which, to me, were about as opposite as it was possible to be.
The first was called (I think) The Model Shop. It sold model kits of things; aeroplanes, tanks, ships, rockets, cars, Star Wars and Dr Who stuff and sets of figures to go with your kits. It had a whole corner devoted to Hornby train sets and all the glorious paraphernalia that goes with it and we were all dry mouthed with excitement for different reasons. I have a train set rattling in its box with nowhere to set it up. Boy the Elder likes WW2 tanks, planes and ships and Boy the Younger likes planes, Star Wars and anything Boy the Elder has got.
There was no music playing and it was staffed by young men who knew all about the things they sold. One chap spent ages with Boy the Younger helping him to find something he could manage without getting overwhelmed and dispirited. All the things in the shop required an initial interest, patience, a bit of skill and the opportunity for development of one's skill and the associated learning that comes with collecting things.
It was lovely, although I admit I was the only girl in there and certainly the only one dribbling gently on the 'OO' gauge landscaping materials. I nearly bought a 'Trackside' Morris Oxford, just in case, but Boy the Elder calmed me down, gave me an injection and persuaded me not to empty the garden shed in order to re-create a post war rural layout (mixed traffic) in obsessive detail.
The other shop was a place of horror and revulsion. The Disney Store. In some ways, I don't feel the need to say anything else. There was loud music blasting from speakers in the ceiling, nauseatingly perky, yet strangely passionless shop assistants pounced the minute one was through the door and the lighting could have been used to extract confessions from Russian dissidents.
It was bulging with plastic and polyester shite designed to turn parents upside down to extract every last penny from their fraying pockets. Racks and racks of hideous merchandising from every film you can think of and some we didn't even realize were Disney. I didn't see Mickey Mouse anywhere. When Boy the Elder spotted Marvel Comic merchandise, he started sounding off in the way that only indignant teenage boys can. When I explained to him that Disney had bought Marvel for $4 billion last year, he walked out of the shop, convinced that the world had ended.
Poor Boy the Younger just wanted to look at Buzz Lightyear drinks bottles, untroubled by the wailing and gnashing of teeth from his family, but it was horrible. The worst thing was that everything was instant, required no skill or imagination and was utterly disposable.
The two shops seemed to represent two separate worlds; one in which children's play could be calm, constructive and fun, and one in which children were willing victims of the iniquity and greed of the merchandisers. And naturally it is presented in such a way that the children are encouraged to want more and more as every new film comes out and the parents are too enfeebled and anaesthetised to say no.
Would anyone like to buy me a shed?
Filed under Children, Collecting, Indoor Activities, Leisure, Life in general, Product comparisons, Uncategorized
Sunday Poem 35
Having spent the last two days clearing out The Boys' room and looking forward to another day of it tomorrow in preparation for moving, I can confirm the sentiments below in a heartfelt way.
Don't Bother, I'll Do It Myself
(On bringing up teenagers) – by Pam Ayres
Now I've had his report saying 'Just the right sort!
Motivated; a jolly good show!
He's keen, energetic, determined, athletic!'
Well where is he? Where did he go?
Could this sleeper, this blob, help with one little job?
And exhibit some vigour and health?
I would wake him and ask, it's too much of a task,
So don't bother, I'll do it myself.
In his bedroom I stand with the Pledge in my hand,
And it's tricky to know where to start,
But there's one thing for sure, that I can't see the floor,
The place has been taken apart!
Buying food, off I dash, and the plastic I flash,
Round the vast supermarket I fly,
I was straight when I went, but I finish up bent
By the weight of the shopping I buy.
I have lost all my charms, grown orang-utan arms,
As I lope along clearing each shelf,
So it would have been great if you'd washed up your plate,
But don't bother, I'll do it myself.
Filed under Children, Poetry, Literature, Music and Art