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Competition is a major factor in education on a global scale. National education systems intend to bring out the best in the next generation, by involving students in educational intellectual competitions and offering them incentives for self-improvement.
AEEDC Student Competition provided a unique opportunity to all dental students. Students in their last academic years can actively interact with their counterparts from different dental colleges and universities through a face-to-face competition, with a vision of exchanging information, knowledge and expanding their horizons on various issues of dentistry. Competing students will be challenged to engage with Dental questions in various subjects ranging from Infection Control and Four Handed Dentistry to Implantology and Oral Surgery.
AEEDC Knowledge Champion 2019: Qassim University
The winners of the AEEDC Student Competition 2019 are:
First Winner: Qassim University [The AEEDC 2019 Knowledge Champion]
2nd Winner: King Saud bin Abdulaziz University for Health Sciences
3rd Winner: Riyadh Elm University
Congratulations for the winners.
AEEDC Dubai 2020 Competition Mechanics coming soon.
Participating Universities for 2019
Student Competition Supporter
1 – University of Sharjah
Team Supervisor: Dr. Natheer Hashim Al-Rawi
Team Members:
- Hiba Jamaluddin (Team Leader)
- Ansia Sadiqi
- Ayat Sammoda
- Fatima Ali
- Roba Badr
2 – RAK College of Dental Sciences
Team Supervisor: Dr. Mohannad Nassar
Team Members:
- Ahmad M. Hussam Eddin Dargham
- Farida Fouly
- Noor Al-Alawi
- Rayan Gibaly
- Samah Rady
3 – Qassim University
Team Supervisor: Dr. Mohamed Alkhodary
Team Members:
- Abdulrahman Saleh Almershed
- Atheer Abdulrahman Alhomaid
- Ibrahim Saleh Alhariqi
- Jana Nasser Alqefari
- Muneera Ali Alajlan
4 – Imam Abdulrahman Alfaisal University, College of Dentistry
Team Supervisor: Dr. Jehan AlHumaid
Team Members:
- Alaa Abdullah Alshaia
- Alaa Anwar Abdullah
- Ruwida Mohammed Al-Maliki
- Sarah Ibrahim A-Urifan
- Shahad Mongith AlAmmar
5 – King Saud bin Abdulaziz University for Health Sciences
Team Supervisor: Dr. Farraj Al Balawi
Team Members:
- Ahmed Alkhodair
- Dalal Almadi
- Faisal Alzeghaibi
- Hind Alfehaid
- Khalid Albawardi
6- University of Hail
Team Supervisor: Dr. Abdullah Faraj AlShammari
Team Members:
- Abdullah Abdulaziz Alyousef
- Abdulmjeed Sadoon Al-Enizy
- Hatim Marzook AlShammari
- Khalid Nasser Al-Shammari
- Khalid Shami Alghaythi
7 – King Khalid University
Team Supervisor: Dr. Nasser AlQahtani
Team Members:
- Ahmed Abdullah Alaskari
- Alhanouf Delaim Almoghamer
- Eman Saeed Obied
- Faris M. Binhomran
- Rawan Mahammad Bo hames
8 – Princess Nourah Bint Abdul Rahman University
Team Supervisor: Dr. Rahaf A. Al-mohareb
Team Members:
- Aljohara Abdullah Alshedokhi
- Hend Ali Alghamdi
- Manal Mohammed Almutairi
- Mashael Abdullah Al Humaid
- Shahad Mohammed Aladhyani
9. Ain Shams University, Faculty of Dentistry
Team Supervisor: Prof. Dr. Kariem Elbatouty
Team Members:
- Mai Mohamed Abdelfatah Abdelkader Mohamed
- Mariam Magdy Abdulwahab Khalil Mostafa
- Merna Mamdouh Botros Billatos
- Olivia Nassif Nassief Bastouros
- Yasser Sherif Salaheldin Soliman
10 – AlFarabi Colleges in Riyadh
Team Supervisor: Assoc. Prof. Dr. Nasser Hussein Shaheen
Team Members:
- Esraa Ali Morsi Dasheisha
- Mohammed Abdelaziz Mohammed Matar
- Rafeif Kamal Abdulhaleem Bouqus
- Samahir Mohammed Mukhtar Beirm
- Suliman Abdullah Suliman AlSulayhim
11 – King Abdul Aziz University, Faculty of Dentistry
Team Supervisor: Dr. Ibrahim Yamany
Team Members:
- Abdulrahman Hussain Khan
- Khalid Atif Sindi
- Maha Rashed Alshehri
- Mohammed Abdulrhman Khayat
- Reda Abdulquddus Sofi
12 – Saratov State Medical University n.a. V.I. Razumovsky
Team Supervisor: Dr. Dmitry E. Suetenkov
Team Members:
- Engovatov Victor
- Gordeeva Alexandra
- Mastyukova Darya
- Pankratova Alina
- Titarenko Andrey
13 – Prince Sattam Bin Abdulaziz University
Team Supervisor: Dr. Faisal Suliman Alhedyan
Team Members:
- Abdulrahman Mesfer Alajmi
- Ali Mesfer AlQahtani
- Khalid Saud Alasimi
- Tameem Abdullah Alothman
- Ziyad Ibrahim Alghomlas
14- Ibn Sina National College for Medical Studies
Team Supervisor: Dr. Syed Mouazur Rahaman
Team Members:
- Abdulrhman Safwan Al-Mahmoud
- Aliaa Mahmoud Borham
- Fatima Al Zahra Ansari
- Renad Maher Abushnab
- Tasnem Bahaa Eldeen Kailani
15. Université Saint-Joseph de Beyrouth
Team Supervisor: Dr. Guitta Abi Nasr
Team Members:
- Amine Chaptini
- Chrystelle Aoun
- Layal Bou Semaan
- Nawal Baba
- Stephanie Rameh
16. The British University in Egypt
Team Supervisor: Prof. Fardos Rizk
Team Members:
- Mennatallah Mamdouh Mohamed
- Mostafa Mohamed Elsayed
- Shady Mohamed Asar
- Yara Hamdy Abdelwahab Megahed
- Youmna Ahmed Helmy Elsayed
17. Lebanese University Faculty of Dentistry
Team Supervisor: Dr. Maria Saadeh
Team Members:
- Layla Hassan Damaj
- Marise Michel Nassar
- Mira Michel Zalaket
- Ursula Edward Abou Kheir
- Wissam Tanios Akiki
18. Jazan University
Team Supervisor: Dr. Mosa Ali Shubayr
Team Members:
- Ahmad Hassan Khudi
- Boshra Ahmed Sayed
- Hassan Hadi Zakri
- Osama Abdu Ageeli
- Rahaf Turki Alshahrani
19. Riyadh ELM University
Team Supervisor: Dr. Osamah M. Al Mugeiren
Team Members:
- Alaa Bathich
- Abdullah Abdulrahman AlZahrani
- Abdulrahman Ali Alhamidi
- Rana Saad Alasmari
- Reem Yousef AlTurki
Student Competition Supporter
11th AEEDC Student Competition Guidelines & Regulations
|It's our pleasure to conduct the 11th AEEDC Student Competition during the 24th UAE International Dental Conference & Arab Dental Exhibition – AEEDC Dubai, which is scheduled to be held from 4 – 6 February 2020, at the Dubai International Convention & Exhibition Centre. AEEDC Student Competition provides opportunities to all dental students in their clinical practice stage a unique opportunity to interact with their peers, share experiences and get exposed to work in collaboration with other students and under the supervision of faculty members. Generally, the students are challenged to engage with Dental questions divided into two groups: group one will be correlated to AEEDC Conference Lectures, group two will be correlated to Clinical Dentistry submitted by each participating university and as team students will work to answer these questions. Your College is welcome to participate with us through nominating 5 students to be part of the competition, In this respect the college name will be part of all the promotional campaign related to the competition, its name will be carried in all our e-flyers, newsletters and other advertising materials and campaign. The College logo will be also placed on AEEDC website with a hyperlink to the university website.
|General Guidelines and Regulations:
|Competition Mechanics:
|The competition will be composed of three rounds: – Elimination A & B & Final Rounds:
|Elimination Rounds(A):
This will be conducted on 4th February from 14:00-15:30 , it will consist of five rounds as the following: (A random electronic draw process had selected the competing teams)
|Elimination Rounds (B):
This will be conducted on 4th February from 15:30 – 16:00, it will select the five winners from Elimination round (A), together with the highest score from the losing teams, will proceed to this round and the winners will advance to the Final Round.
Final Round:
|Competition Policy:


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Decision on Racial Slurs Used During Connellsville-Penn Hills Game To Be Made Wednesday
The WPIAL will decide the next course of action
PITTSBURGH (Newsradio 1020 KDKA) - On September 7th, high school students from Connellsville were accused of using racial slurs towards the students of Penn Hills during a high school soccer game.
Executive Director of the WPIAL, Tim O'Malley, joined KDKA Radio on Tuesday to talk about the allegations and how they are being handled.
What happened at the soccer game between Penn Hills and Connellsville?
"There were some inappropriate remarks made by folks at Connellsville towards the Penn Hills kids. What we had asked for then on Monday the 10th was a response from Connellsville in regards to those allegations that occurred," O'Malley said.
"The board then reviewed the submitted reports by each school and finding in the reports that there could be no solution potentially to what we submitted. The board made the decision to bring all involved in to hear from each of them. The board listened to testimony for about two and half hours."
Who is alleged to have made the comments?
"Student athletes from Connellsville and students in the stands. Each school was very cooperative in bringing in those people that could offer factual information on both sides," O'Malley tells KDKA Radio.
Is it true Penn Hills has decided not participate with Connellsville until this is rectified?
"Connellsville offered to play tonight with administrative presence, but Penn Hills wanted to wait until the findings are issued tomorrow," O'Malley added.
What kind of power does the WPIAL Board have?
"We can't enforce any discipline on any kids. We oversee the athletic programs and hold the program itself accountable," O'Malley explains.
"The solution for situations such as this, rest with the member schools and their collective and cooperative efforts to arrive at a meaningful solution."
How is the board handling this situation?
"The board, for about an hour last night, interacted with one another in an attempt to come up with the response to yesterday's hearing, and we're in the process of putting that puzzle together today," said O'Malley.
"We'll notify the schools tomorrow morning by 8:00 a.m. with the WPIAL Board's response to the allegations made."
Follow KDKA Radio: Facebook | Twitter | Instagram
Listen to KDKA Radio on the Radio.com App - Download Now

subset: commoncrawl


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Separate names with a comma.
Discussion in 'Magazines' started by amby, Oct 4, 2018.
There will be three other covers
The lovers? I get more of a girl and her gay best friend vibe.
"The empress" cover is the winner IMO, but only the image itself is good. The layout is a mess, horrible. "The devil" cover should never had seen the light of day, it looks cheap and reminds gay porn DVD's posters lol.
Poorly executed. The concept is interesting tho.
Models: Lily Aldridge & Jon Kortajarena
Photographer: Dan Beleiu
Stylist: Vadim Galaganov
Interview pages
Elle Russia November 2018 PDF
Elle Russia November 2018 PDF
She is not ugly but she looks too average. He looks wonderful.
Jon was made for this kind of editorial, Lily does fine.
they should rename this magazine in to "Fashion for noobs". Both casting and styling are so yesterday
I've seen loads of editorials with Lily's hair styled middle-parted, yet somehow this is still refreshing. Think it's her best yet! The hyperglam styling works well for her here. The edit with Jon looks like it should be an entirely different edit, purely because there's very little chemistry between them and he would both would look stronger on their own. Don't get the ass-grabbing shot, his expression in it, or what's so 'devilish' about it, but this is a Russian magazine, so...


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Develop Your Children's Potency Early
Oleh: Morinaga Platinum
Children can be whatever they want. It is Moms and Dads duty to parents to guide them and recognize their potency so they can grow smart and excellent.
At toddler age, children will show their personality and character more clearly. They also begin to learn how to depend on themselves and in the process of building their confidence. They will also interact more with their peers. They will learn many things from the social interaction, for example, how to share with friends, take turns when using something, to how to treat others.
Not only that, their relationship with Moms and Dads will develop to a new stage. Children begin to show concern towards Moms and Dads, begin to understand that you also have your own wishes, feelings, and needs. They also begin to show their affection to Moms and Dads.
Here are tips that Moms and Dads could do to nurture your children's character.
Every Child is Unique
Every individual is unique. You don't believe it? No individual that has exactly the same personality and character, even identical twins. Let the children be themselves. Do not force them to be like other people or compare them with other individuals. They must have their own unique and different sides, these are the two things that Moms and Dads should recognize, discover, and develop.
Playing is Learning
The most effective way for children to learn is by playing. Playing has an important role in children's physical, mental, cognitive and emotional development. Playing teaches the children how to work in groups, resolve conflicts, improve imagination, make decisions, and try different roles. By playing, children learn how to be independent, to be creative, to be a leader, and to explore.
Don't Label Them
Without knowing, we often give the children a nickname, such as "Fatty" or "Grumpy". Nickname or labeling can forcibly shape their character, when they actually can grow better if they don't get a certain label. So, you better avoid labeling your children, Moms.
Be Their Role Model, not Lecturer
Who else is the children's role model if not Moms and Dads? Give them examples of good values that they can look up to. Avoid lecturing them and shaping them to be whom you want. Let them explore but remain accountable.
Parenting is the key to shape the children's character. Therefore, parents play the most important role regarding this. Recognize, discover, and nurture your children's character so they grow smart and excellent.
Other Articles


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Searching for just a few words should be enough to get started. If you need to make more complex queries, use the tips below to guide you.
Article type: Research Article
Authors: Han, Jun | Meng, Qingyang | Xi, Qiulei | Wang, Haiyu | Wu, Guohao*
Affiliations: Department of General Surgery, Zhongshan Hospital, Fudan University, Shanghai, China
Correspondence: [*] Corresponding author: Guohao Wu, Department of General Surgery, Zhongshan Hospital, Fudan University, 180 Fenglin Road, Shanghai 200032, China. Tel.: +86 021 64041990; Fax: +86 021 64041990; E-mail:firstname.lastname@example.com
Abstract: OBJECTIVE: Gastric cancer is one of the most common cancers worldwide, and the prognosis is still very poor due to the lack of specific and sensitive biomarkers. Aerobic glycolysis is one of the critical hallmarks of gastric cancer cells, and several glycolytic enzymes are highly expressed in gastric cancer patients. However, the expression and clinical significances of phosphofructokinase-2/fructose-2,6-bisphosphatase3 (PFKFB3, one of the glycolytic enzymes) in a large sample of gastric cancer patients remain unclear. METHODS: The expression of PFKFB3 was detected in 134 gastric cancer patients by qRT-PCR, immunohistochemistry, and western blot analyses. The correlation between PFKFB3 expression and clinicopathological factors was analyzed by χ 2 test. In addition, we also analyzed whether the knockdown of PFKFB3 by siRNAs could inhibit the ability of gastric cancer cells (MGC-803 and AGS) to proliferate and migrate by MTT analysis and transwell analyses. RESULTS: PFKFB3 was highly expressed in 81.3% (109/134) of gastric cancer patients. The overexpression of PFKFB3 was associated with lymph node metastasis (P = 0.045) and TNM stage (P = 0.033). Knockdown of PFKFB3 by siRNAs significantly inhibited the proliferation and migration abilities of gastric cancer cells. CONCLUSION: Our data suggest that PFKFB3 might be a potential biomarker for gastric cancer and anti-neoplastic targeting gene.
Keywords: Gastric cancer, PFKFB3, biomarker, cell proliferation, cell migration
Journal: Cancer Biomarkers, vol. 18, no. 3, pp. 249-256, 2017
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Tel: +1 703 830 6300
Fax: +1 703 830 2300
For editorial issues, like the status of your submitted paper or proposals, write to email@example.com
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Fax: +31 20 687 0091
For editorial issues, permissions, book requests, submissions and proceedings, contact the Amsterdam office firstname.lastname@example.com
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For editorial issues, like the status of your submitted paper or proposals, write to email@example.com
如果您在出版方面需要帮助或有任何建, 件至: email@example.com


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Weigh the pros and cons of technologies, products and projects you are considering.
SAP security administration
SAP Crystal Reports great for handling a wide range of data sources
Companies looking for one tool to produce sophisticated SAP BI reports against disparate data sources should consider SAP Crystal Reports, writes one consultant. Continue Reading
How does SAP Data Services fit in with other data management tools?
BI expert Ethan Jewett explains how SAP Data Services works, and how it fits into an ever-changing SAP data management landscape. Continue Reading
How do the SAP HANA application development tools differ?
There are a growing number of cloud-based platforms and technologies for SAP developers wanting to build HANA applications, many of which have overlapping use cases. Consultant Ethan Jewett sorts through the options -- and the confusion. Continue Reading
Know your options: Three SuccessFactors software deployment models
Considering deploying SuccessFactors software? The type of deployment model an organization chooses affects the integration effort, data flow and designation of which system shall be the master system of record. Continue Reading
One firm looking to the HANA Enterprise Cloud to reach new customers
Phemi Health Systems, a maker of data warehousing software, is looking to the SAP HANA Enterprise Cloud to reach new customers in the public sector. Continue Reading
SAP real-time enterprise brings real-time problems
To adapt to the challenges of the SAP real-time enterprise, organizations have to shift from using 'after the fact' latency processes to address data quality to implementing those that take place at the point of data entry.Continue Reading
SAP HANA Cloud Platform gives developers new tools to create
SAP is pitching its SAP HANA Cloud Platform as an easy way to develop cloud-friendly applications that extend SAP and SuccessFactors software, all on the SAP HANA in-memory platform.Continue Reading
How do partnerships with Cloud Foundry, OpenStack benefit developers?
Developer Ethan Jewett explains what SAP's new partnerships with Cloud Foundry and the OpenStack Foundation mean for those wanting to develop SAP cloud applications.Continue Reading
Despite little notoriety, SAP Gateway making a big impact
SAP Gateway isn't exactly an unknown secret, but it doesn't always get the recognition it deserves despite helping fuel SAP's newest technologies, including the SAP mobile platform and SAP Fiori, writes Paul Aschmann.Continue Reading
How vertical software helped lift a brewery to new heights
Brewers at Avery Brewing Company want to brew beer, not fiddle with accounting software. Using vertical market software has helped.Continue Reading
What is SAP's cloud strategy?
While many have criticized SAP's cloud strategy for being unclear and erratic in the past, it's beginning to fall into place, writes Ethan Jewett.Continue Reading
HANA-powered SAP Audit Management goes GA
SAP partners with two major automakers to develop new mobile apps, and a new version of SAP Audit Management goes GA in this SAP news roundup.Continue Reading
Reinvented SAP financial software could spur HANA adoption
Do the new Simple Finance apps lead the way to a compelling business case for buying HANA?Continue Reading
How to choose from SAP HANA cloud partners
Scotts Miracle-Gro selected its choice from SAP HANA cloud partners like they do on the show 'House Hunters.' Find out how.Continue Reading
SAP Design Studio: Advanced tools for dashboarding pros
SAP Design Studio is said to be the more advanced successor to the BEx Web Application Designer. Tammy Powlas takes a look at the realities.Continue Reading


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Pink Lining Yummy Mummy Changing Bag (Penguin Love) Detailed Information
The Yummy Mummy is our most popular baby changing bag. The exterior of the bag features the Penguin Love print and has two canvas elasticated side pockets with pretty PU bows and a front canvas pocket with Yummy Mummy slogan and cupcake patch. The bag comes with an adjustable shoulder strap that is long enough to fit over any pram/buggy handle bars. Internal Features: 2x insulated bottle holders, 2x nappy pockets, pen holder, key fob, mirror, phone pocket, small zip pocket, padded changing mat and wet zip bag.
Why Buy Me?
This bag includes a Signature Padded Changing Mat and Zip Wet Bag
2 large elasticated pockets for nappies
Key/dummy fob on stretchy elasticated ribbon (No need to detach when you are in a rush)
Pen loop
Handy external side pockets for easy access
Signature shocking pink water resistant lining
Detachable mirror
2 thermo-insulated integrated bottle holders (keeps bottle warm/cold for up to 4 hours subject to external temp)
External front pocket that fastens with poppers
Slip pocket ideal for iphone or ipod
Detachable and adjustable shoulder strap
2 zips for easy opening and closing
Wipe-clean with a damp cloth and some mild detergent, however, this will not eliminate all stains that may occur.
Main fabric -100% cotton canvas laminated with EVA coating (excluding trims).
Lining – 100% nylon
38(L) x 28(H) x 14(W) cm


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Discover everything Scribd has to offer, including books and audiobooks from major publishers.
ACKNOWLEDGEMENTA special thanks to Mr.Sanjeev chaturvedi for helping in making my project at Adidas a memorable learning experience. For his learned guidance, constant inspiration, keen interest and immense encouragement throughout the period of market research. His constant supports as well as the confidence, which he shown in me helped me, hide over the difficulties. No work is complete without credits being given to the person who helped in achieving the desired task.I feel privileged to thank my teacher Mr Sanjeev chaturvedi and all those who have directly or indirectly contributed to the completion of the project.
This is to certify that I , Arushi bansal, pursuing MBA from Amity university ,Noida have prepared this project by myself with the help of various people.
Most importantly, I would like to thank my teacher guide MS. SARGAM MAKKAR. I am grateful to her for her help and guidance throughout.
I have made a research on marketing of Adidas by questionnaire method. The main aim of my research is to find out that how Adidas hold to the market and what are the areas in which Adidas can improve upon, in the questioner itself I have emphasis on the marketing of Adidas and also about the current position of Adidas in market. According to the response of my questionnaire, I have found that Adidas and Nike are main competitors but Nike is more preferred brand then Adidas. This is mainly for two reasons first Nike has more variety and good looks then Adidas and second there outlets are more then Adidas so the company must work upon these two thing to be the world number one.
My project topic is "Adidas" which is a shoe company and I am analyzing its Marketing Strategy. I have chosen this particular topic mainly for two reasons. Firstly, since my childhood days I had great interest in the shoes and I like to buy new shoes as and when it comes in the market. The Shoe Company that I most admire is Adidas. Secondly adidas grows as one of the best leading brand in the shoes and other accessories which is admired by all types of generation. Hence I have decided to do my project report on this company. The Adidas mission has changed little since founder Adi Dassler began making sports shoes in the 1920s: to be the best sports brand in the world. The history of Adidas is one of consistently meeting the evolving needs of the athlete. Focusing more on function and less on fashion, Adidas strives to provide athletes with shoes that can make a noticeable difference in their performance. Meeting athlete needs is what makes Adidas the best. Adidas America has continued to build on this history. In February of 1993, Adidas acquired Sports Inc., a US-based sports marketing company founded by former Nike executives Rob Strasser and Peter Moore. Sports Inc. had been working in conjunction with Adidas USA on the design, development, and marketing of the Adidas Equipment line. This line helped rejuvenate and reposition the Adidas brand in the United States by creating an exclusive line focused on fulfilling the functional needs of the athlete and by utilizing the best materials and athlete input in the tradition of Adi Dassler. It offered moisture management, thermal insulation, weather protection, ease of movement, and safety, helping the athlete to perform more efficiently. After the successful creation and launch of Adidas America
COMPANY PROFILEIn the small German village of Herzogenaurach the world began its love affair with Adidas. In 1920, Adolf Adi Dassler brought to life those three little stripes. With his brother, Rudolph, Dassler manufactured his first sports shoe, made for training, after realizing the need for performance athletic shoes. In1948, the Dassler brothers separated to form their own two separate companies. Dassler formed Adidas and his brother formed Puma, both
headquarters in Herzogenaurach. The Adidas mission has changed little since founder Adi Dassler began making sports shoes in the 1920s: to be the best sports brand in the world. The history of Adidas is one of consistently meeting the evolving needs of the athlete. Focusing more on function and less on fashion, Adidas strives to provide athletes with shoes that can make a noticeable difference in their performance. Meeting athlete needs is what makes Adidas the best. Adidas America has continued to build on this history. In February of 1993, Adidas acquired Sports Inc., a US-based sports marketing company founded by former Nike executives Rob Strasser and Peter Moore. Sports Inc. had been working in conjunction with Adidas USA on the design, development, and marketing of the Adidas Equipment line. This line helped rejuvenate and reposition the Adidas brand in the United States by creating an exclusive line focused on fulfilling the functional needs of the athlete and by utilizing the best materials and athlete input in the tradition of Adi Dassler. It
offered moisture management, thermal insulation, weather protection, ease of movement, and safety, helping the athlete to perform more efficiently. After the successful creation and launch of Adidas America General Information For over 83 years Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, with total net sales of 6.1 billion and net income of 208 million, Adidas - Salomon is a global leader in the sporting goods industry and offers the broadest portfolio of products. Adidas-Salomon products are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance. The company's share of the world market for sporting goods is estimated at around 15%. Activities of the company and its approximately 100 subsidiaries are directed from Adidas-Salomon AG's headquarters in Herzogenaurach, Germany. The business unit Winter Sports is in Annecy, France. The company also operates design studios and development departments at other locations around the world, corresponding to the related business activity. AdidasSalomon AG has approximately 13,400 employees worldwide. Turnover and Brand Image The turnover of Adidas company has grown to 16 Million US dollar in 200405. Almost 53% of the turnover is from sale of apparel and accessories with the rest from footwear.
The Adidas brand is one of the most popular brands as determined by a within brand survey of sportswear brands in the year 2004. Future Plans Football's World Cup and the takeover of US rival Reebok contributed to a surge in profits and turnover for adidas in 2006, Europe's biggest sporting goods manufacturer said Wednesday. Operating profit rose 26 per cent to 483 million euros while group revenues climbed 52 per cent to 10.08 billion euros, the German based company said. IN 2008, adidas faced a slowdown in growth because of an absence of major sporting events. Adidas AG chairman and chief executive office Herbert Hainer called 2007 'a truly exciting year' for the adidas Group.'We strengthened our brand portfolio
by acquiring Reebok and exceeded the 10 billion euro sales mark for the first
time in the group's history,' he said. Hainer said adidas' performance at the 2006 World Cup held on home soil 'was a stand-out in leveraging our brand strength.' The brand with the three stripes said it also profited from a strong performance by the TaylorMade-adidas Golf segment. Adidas reported a final quarter surplus of 13 million euros, following a 4 million euros loss for the same period of 2007. Turnover for the quarter rose 2.25 billion euros from 1.52 billion in 2007.
Theory: what is market research and why it is important. Market research is a method of collecting data which will make you (as a business) more aware of how the people, you hope to sell to, will react to your products or services. Market research will answer questions like: Whether your products or services are needed Who might want to buy your products What age, sex, income occupation etc. are the people I want to sell to. If there are changes taking place and how this might affect what you sell How well your products or services might sell How much demand there is for what you hope to sell
There are number of ways in which you can carry out your research but you need to carefully consider why you made this choice and what you hope the evidence will suggest to you. Questionnaires and personal interviews are one of the most common ways in which you can conduct market research, and there are many methods of gathering data this way: Direct Interview, Mail Survey and Telephone interview. Depending on the type of data you hope to collect will have a impact on what you choose to use. I have made use of two type of survey methods, questionnaire and mail survey. I have asked some question about the company my mail and also by direct contacts. The Question I have asked are given in questionnaire part below.
Marketing decisions generally fall into the following four controllable categories: Product Price Place (distribution) Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the
term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below:
The Marketing Mix These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the
target market in order to create perceived value and generate a positive response. Product Decisions The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made: Brand name Styling Quality Price Decisions Some examples of pricing decisions to be made include: Pricing strategy (skim, penetration, etc.) Cash and early payment discounts Price flexibility Price discrimination Distribution (Place) Decisions Distribution is about getting the products to the customer. Some examples of distribution decisions include: Distribution channels
Market coverage (inclusive, selective, or exclusive distribution) Warehousing Distribution centers Transportation Promotion Decisions In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: Promotional strategy (push, pull, etc.) Advertising Personal selling & sales force Sales promotions
The range of Adidas products available in India include sports footwear featuring some of the most popular innovations and technologies developed by Adidas such as Feet You Wear.The sports footwear available in India includes a wide range of core categories such as adventure, basketball cricket, golf, indoor, running, tennis,workout. Adidas has introduced in India, a wide range of sports wear for both men and women. These include apparel for athletics, basketball, cricket, golf, running, soccer, swimming, tennis and training for Men. The womens range includes apparel for athletics, golf, running, swimming, tennis, training and workout. Accessories include bag packs, campus bags, medium and large kit bags, caps, socks, wrist and headbands.Adidas Markets its products in India through a combination of mega exclusive stores, exclusive stores, multi-brand stores and distributors. At present, Adidas is available in 80 exclusive outlets out of which 34 are company owned with 8 new Company owned stores planned for 2011 and in 900 multi-brand outlets in India.
THE PRODUCT: Whatever your athletic preference, you can now purchase an extensive range of Adidas footwear and apparel online. From running shoes to baseball cleats, eye wear to lanyards, collegiate licensed jackets to good old fashioned cotton Tshirts, all things sport are available at the Adidas store. HOW DO ADIDAS CREATE ITS PRODUCTS Adidas goal is to create a product that is honest it must perform. The rule is simple: form follows function. Technology and functional design. A development team makes the actual prototypes. An Adidas product is the result of the intense thought and creative energy of many different people. The following is a general outline of how we create our performance-based products. 1. The marketing department evaluates athletes needs and develops a basic concept of how those needs should be met. This concept is then presented to the design department.
Based upon this concept from the marketing department, the design teams sketch possible prototypes.
The people from design and marketing consider the prototype sketches together, narrowing the selection to those they anticipate will most successfully meet athletes needs.
department to create an actual prototype from the selected sketches. 5. Three separate groups marketing, design and development meet and discuss how to improve the prototype. 6. Samples are wear-tested to ensure the product meets Adidas standards for performance and durability and demands of the sport for which it was designed. 7. Preview samples are presented to key accounts and consumer focus groups for feedback. Based upon this information, final changes are made. 8. Samples are distributed to Adidas sales representatives for presentation to retailers. 9. The finished product is delivered to retailers. stands up to the
A. As A BRAND At Adidas you have got to be sporty. At Adidas the brand awarding is been taken rather seriously at its headquarters. Adidas wants to bring inline skates into India. What that kind of stuff got to do with Indian market? Yes, it wont really be a hot seller, but it will contribute a lot to Adidas brand image. Thats the Adidas way of doing it image is a critical part of branding strategy the world over. The idea of the company is to introduce performance specific sports shoes in the Indian market by building images around the world & at the same time create the need for these shoes at the ground level. Adidas already has heavy weight sportsmen such as Sachin Tendulkar, Leander Paes & Mahesh Bhupathi endorsing the brand in India. They had the image, apart from endorsing the performance element in the brand. Adidas steps out of crease with a clear sports positioning. Adidas will take on arch Nike with almost the same positioning. Its working with promising athletes to give them a taste of its products. Adidas nowadays is capturing an attitude that is sports related.
Adidas in fact did go through a limited fashion phase. Adidas says that you are tempted to make quick buck but we would like to stick to the sports brand image because that make us fashionable. B. Words of G. Kannan (Director Marketing) Our Secret is our commitment to the sports process. We develop shoes that take into account the needs of a particular sports & the role of this brand is driven by this factor. Good news for Adidas is that even in the casual market, the trend is towards being sporty. Going to Gym is fast graduating from a mere fad to serious body building, strengthening & toning. This is reflected in the clothes that people wear today. The three stripes, for instance is unique property which can be reinvented in various forms as trends changes. C. For Adidas the product plays an eminent role in the enhancement of their corporate as well as sports image: ADIDAS SAYS Nothing compromised. The most innovative Adidas products created specifically to help make you a better athlete. For Adidas, product is not just a assortment of few items. But it involvesdeveloping of the right product which can then be put to right place & sold with the right promotion & price.
VALUE OF ITS PRODUCTS FOR ADIDAS Our goal is to create a product that is honest it must perform. The rule is simple: form follows function. As studied earlier an Adidas product is the result of the intense thought and creative energy of many different people. If a company sell an automobile, is it selling a certain no. of nuts and bolts, some metal sheet, an engine and four wheels? If a company sells a delivery service, is it selling so much wear and tear on a delivery truck and so much operator fatigue? As per Adidas what we are really selling is the satisfaction, use or profit the customer wants.Adidas says that all the customer wants is, that whatever product they purchase should fulfill all their needs and preferences. They dont care how they were made.they want that when they order something. They just want their package. That means for them only the final service matters. As per Adidas the idea of product potential customers satisfactions or benefits is very important. Adidas says that the total product is not just a physical product with its related features, but it includes accessories, installation, instruction on use, the package, perhaps the brand name
which fulfills some psychological needs a warranty and confidence that service will be available after the purchase. PLACE AND PHYSICAL DISTRIBUTION: A: Place Adidas is very much concerned about its second p. as per Adidas place and physical distribution of the product is something on which almost every company spends a handsome amount of money. Hence Adidas takes a good care of its place and physical distribution process. Adidas has appointed marketing specialists who are taking care of the supply of the product and their distribution channels and process. Process used assorting progress Entire range, which is available is put together to give a target market what it wants. Marketing specialists put together an assortment to satisfy some target market. His is usually done by those who are close to the retailers only. B: Physical distribution As per Adidas nearly half of the costs of marketing is spend upon the physical distribution.
To take care of this problem Adidas has appointed marketing managers who decides how the transporting and storing functions should be divided within a channel. TRUCKS In Adidas, except the export products, trucks are considered to be best medium for transport. The flexibility of trucks makes them really good for moving small loads for short distances. PROMOTION: Adidas is one of the Indias biggest company of sports that spends nearly $10 million on its sales promotion and advertising in Indian Market. Adidas believe that it just cannot be taken lightly. It is a very important aspect of products life cycle. It is the process which is responsible for the growth or decline in the sale of the product. Adidas thinks that promotion is communicating information about the product between the seller and the buyer to change attitudes and behavior. To handle the companys promotional activities Adidas has employed marketing managers. These marketing managers look after process of the promotion of the products of their company.
As per Adidas the marketing managers promotion job is to tell the target customers that the right product is available at the right place and at the right time and especially at the right price. Adidas thinks that only taking the product to the customers is not a task of the company. But company takes a very important look about how the product works and this message is communicated to their consumers. Sales Promotion: Adidas is the most popular amongst its rival for its excellent sales promotional activities. As per Adidas they say that they themselves are responsible for the encouragement of the customer to by their products. Adidas believes sales promotion tries to compliment the companys selling efforts.
the sales materials for the companys own sales force to use during the sales calls. As per Adidas, people see same message in different ways. They may interpret the same words differently. So Adidas always tries to deliver the message which everyone can easily understand. ADVERTISING As per Adidas advertising can get results in a promotion blend. Good results are obtained at a cost of course. The amount spent in the Unites States for advertising is growing. Continuously, from World War II to 1980 it went from $1 billion to $50 billion. The heavy weight players like Sachin Tendulkar, Leander Paes ,Sania Mirza and Mahesh Bhupathi are already attached with their adcampaigns.
Adidas is clear, it wants to become the no. one sports brand in India, a choice brand for all brands. So far so good, but how will it tackle a price conscious market like India? Adidas feels that being a high energy business Adidas introduces 600700 articles every six months enables the brand to remain fresh and bring on an international and Indians the brand from the price stand point. Price, thats the most critical factor in the Indian context. Adidas believes it has to deliver a functional at an affordable price. Its a tough job to maintain the integrity of the performance and still come out with a product a right price point. Globally shoes start at $50. But in India as the perceived need is lower, you have to make the product more affordable. To tackle this, Adidas came out with speed 2000, a product priced at Rs.995 with the help of local and Hong Kong source people. Adidas however feels that its just the matter of time before India coverages the world on this front. It is very difficult to operate on a lower price point and maintain integrity of product, but its been barely 3 years since the sports market has taken off. Adidas will try and work out price points as people graduate with better understanding of quality and price
perception.. Adidas started at the time when India had no strength out in
the sports products market in 1989. it took the next best step when the licensing agreement ended to take a bigger share in business. To conclude we can say that Adidas is putting all efforts to bring down the price consciousness in the Indian market. Company is trying to make products, which are easy to afford and still maintain the integrity of their performance.
Adidas, the brand with three stripes, seems to use the elements of hightension in its ads. Remember the SachinTendulkar commercial? How everything is near-frozen, and the shattering glass signifies release. Only now, the setting is not the playground or the track or the court, it is the urban landscape with its omnipresent traffic jams, crowded streets and so forth. You dont have to be the high-voltage performer to be a part of the Adidas family. And it goes beyond that Adidas becomes something that makes you better. Not just as an athlete, but as a sports person, a better human being. One of the advertisement: The spot featuring Boldon, shows him chasing a thief (whod stolen a TV set when its owner was in the bath) through the dark streets. To help a man (the owner, in a towel) in distress. And he uses all the power that he can, to do what he has to do and what he needs to do. And Adidas helps him perform better, than he would otherwise have been able to. This is perhaps shown in an oblique way when the spot ends at the feet of Boldon and the bather. One is wearing a pair of Adidas shoes while the other is barefoot. Adidas makes you better, goes the base. In short, the other man could
have done as well as Boldon. The bather reads any man. Any man who wears Adidas. And Adidas goes beyond athletic performance it becomes everyday life. MARKETING: ADIDAS In 1997, Adidas became Adidas-Salomon with its US $1.4 billion purchase of Salomon, a French manufacturer of skis and other sporting goods. The deal put Adidas one step closer to competitor and world market leader Nike, and one step ahead of Reebok. Salomon, aside from its winter sport equipment, also owns golf club brand Taylor Made and cycle brand Mavic. The merger makes Adidas/Salomon the second largest sport marketer in the world, and number one in Europe. Salomon is currently very strong in North America and Japan, and Adidas has the largest market share in Europe. Adidas is, like Nike, very active insuring sponsorships advertising deals with celebrities. Some of the most famous are Martina Hingis (tennis), Kobe Bryant (basketball), Peyton Manning, Paul Palmer (swimmer), jan Ullrich (racing cyclist) and the New York yankees. David Beckham, Patrick Kluivert and Zidane all wear Adidas boots, the Predator Accelerator.
No one knows if even serious runners are ready to pay $250 for a shoe more than 50% above the next most expensive sneaker on the market. Nike Air Jordans, at $150 to $175 a pair, only staged a comeback last year, after two years of sinking sales. 1. analysts say production is complicated and that the new sneakers will cost four or five times as much to make as a normal shoe. Because of that, production will be less than 10,000 this year to drive exclusivity and hedge Stamminger's bet. I run a lot, and I spend a lot of money on running shoes. I bet the Adidas shoe works really well. But let me tell you - for $100 I can get a very good running shoe. Is this computerized Adidas more than twice as good? I doubt it. My guess is, rather than sell a lot of these shoes, they hope to instill Adidas as the "king of running shoes" in the mind of the public and hope that the existence of the computerized shoe drives sales of other models.
Continuing its association with trump card Sachin, the local four-ad print campaign tries to connect Adidas product attributes with Sachins magic.
Instead of presenting just one dimensions : The first ad connects Sachins choice of a heavy bat with Adidas Falcon Dorf light weight shoes. Says the headline: Sachin likes his bat heavy, not his shoe.
The second new shoe range to be introduced for the first time in India. Subbranded Aksu and priced at Rs 2,299, these are athletic sandals primarily meant for water-based adventure sports. Finally, The next ad will convey that Adidas covers various price points by promoting its existing Portland range priced at Rs 1,499 and 1,799 The importance of celebrity sponsorship and events to Adidas is illustrated by Robert Dreyfus letter in the companys 1998 annual report: When it comes to showcasing our brands, 1998 was truly exceptional. Early in the year, the Winter Olympics focused the attention of sports enthusiasts on Nagano. In summer, the Soccer World Cup in France attracted more spectators than any single sports event before. When the French team, promoting the three stripes, won the World Cup, we could not have wished for more. These were great times for our brand. But the golden question is that will the campaign make Adidas run? The company expects the campaign to strengthen the image of the brand since research had indicated that neither of the three multinational sports shoe brands present in India had a clear image: most were perceived as diffused brands and personality-led. Says Kanan: Sachin has and will play a major role in pushing the brand. He is important, as there are certain values a consumer needs to know about Adidas.
Interestingly, Adidas claims that it did not want to be caught up in the clutter of the World Cup promotions-and deliberately chose not to associated with the World Cup. Instead, according to Kanan, the campaign has been broken now to coincide with the peak season (April-June). The World Cup is incidental. However, the company is maintain a steady and dominant presence in the media during the Cup: strewn over select channels like Star, Discovery, and ESPN are the Sachin ads promoting Adidas. Star News is delivering good value while through Discovery, we can catch the elite customer, ADDIDAS IS ALSO SPONSERING THE INDIAN PREMIER
LEAGUE,which draw thousands and millions of fans towards it.So it promotes the brand image and make it popular.It was one of the major sponsers of IPL season 1 & 2.Many limited edition merchandises were launched during the IPL season to promote the brand.
Kanan says.
Although Kanan admits that the sports shoe and apparel market is at a nascent stage, he claims that Adidas has grown by over 250 per cent from last year. As a company that takes pride in not joining the price brawl, Adidas does not intend to bring down the prices of its productsFor Adidas, the real breakthrough, says Kanan, has come through a combination of strategies: signing on Sachin, Leander and Bhupathi; expanding its reach (it opened 45 stores last year); a revamped range which covers a band of price points; and support to the brand. "e built-in value pricing in our products, and supported them through sports icons who are looked up to. We have realized that to have just one good guy endorsing your brand is more important than having several unknown faces, says Kanan . The company is enlarging the scope of its business by concentrating on apparel. Apparel is driving the business. Most consumers start experimenting with the brand through apparel, admits Kanan. Essentially perceived as a male brand, Adidas however defends its range by pointing out that currently it has 50 items out of a total of 250, for women. Further, Adidas is planning to add 30 new stores this year. Were looking at driving the market through exclusive stores. Says Kanan. The logic is clear: use Forever Sport to ensure sales forever Never achieved profitability and collapsed under the weight of its own unrealized ambitions.
Adidass objective with the new line of footwear is to generate sales leads through its Web site, either through direct purchase or a retailer finder. Villota says that every style of footwear has a story, particularly those endorsed by star athletes, and its these stories that sell the shoes to buyers. The newest version ofBryants footwear hits the street Nov. 1, coinciding with the start of the 2003-2004 NBA season. While Adidas wont comment on the new sites features, citing competitive pressure, Villota says it is Adidas Americas most ambitious integration of Web content and electronic marketing.
The Adidas - Salomon Executive Board will propose paying a dividend of CC 0.92 per share to the Annual General Meeting of Shareholders on May 10, the same amount as in the previous year. This decision to maintain a stable dividend level, despite the EPS decline in 2004, underlines Managements confidence in its ability to achieve its 2005 targets. Management views 2004 as a year of consolidation and restructuring and has increased the pay out percentage to reward long-term shareholders. THE ADIDAS LOGO
The Trefoil was adopted as the corporate logo in 1972. It represents the heritage and history of the brand. In 1996, it was decided that the Trefoil would
only be used on heritage products. Examples of product featuring the Trefoil logo include the Stan Smith, Road Laver, A-15 warm-up, and Classic T-shirt.
EquipmentThe Adidas Equipment line was launched in 1991. This line of footwear and apparel represents the most unique and functional of Adidas products. Equipment is the ultimate expression of what is uniquely possible by design when form follows function.
In January 1996, the Three-Stripes brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidas brand. This logo is used in all advertising, printed collateral and corporate signage. Since 1949, the Three-Stripes have been an integral part of our brand and product designs. This trademark has become synonymous with Adidas and its dedication to producing high-quality athletic products to help athletes perform better.
For over 83 years Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, with total net sales of 182 million, Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance. The companys share of the world market for sporting goods is estimated at around 19 percent.
SWOT ANAYSISStrengths: The main strength of Adidas is his Product Quality. The quality and the material uses in Adidas is very good. The company has a good brand image in the market, the publicity and the advertisement is also very good and lastly company hold a heathly market share in the market. Weakness: The major weakness in the Adidas is the manufacturing of the products of Adidas is not done in India itself it is being import hence the cost become high
and the margin of profit becomes low thats why company must give a deep thought on manufacturing their products in India. Another major weakness in the company is that it is not catering to all the segments.,If these two weakness in the company can be eradicated then the company may earn high profit and better market status.
Opportunities: Adidas does have many products for the urban segment or poor people, but there are hardly any product or we can say that there are no products for this segment. India is more a rural country, in the total population of India major part of population lives in rural area and these people can not afford the costly products of the company like Adidas hence company must target this particular segment they must introduce the shoes and other product according to their demands.In my opinion the company must introduce more rage or more variety in the market to compete with their competitors Threats: Adidas does not have strong distribution network as compare to Nike and Reebok in India. Nike has more number of retail outlet then Adidas and Reebok has a unique distribution network, the company Reebok not only use its outlet for the sale of their product but also use some other shoes company outlet like Bata. In a Bata showroom u can find Reebok shoes and other products. But this is not a case with Adidas hence Reebok has a extra advantage over Adidas.
To study the marketing of Adidas and also about the current position of Adidas in market
To find out Adidas and Nike are main competitors but Nike is more preferred brand then others.
RESEARCH METHODOLOGYSTAGE ONE The project study started with collection of Secondary Data. The sources for the secondary data are as follows: Data Sources News Papers Magazines Internet Press articles on Adidas.
Stage Two I visited the Adidas India Ltd., which is located In GK-1 (new Delhi). I Also Met Some Of The Marketing Executives Who Helped Me Getting The Required Information. I Also Got Some Of The Information From The Other Resources Of The Corporate Office Like : Company Journals Company Catalogs Questionnaire (Structured & Non Disguised)
Primary data: I have prepared a questionnaire for the general public asking about the marketing strategy of Adidas, in that particular questionnaire I have asked some question give in finding and analysis section: (the questioner is filled by 20 people).
FINDINGSCompany research report (A) Company Description Adidas-Salomon AG(ADIDAS). Production and marketing of sports equipment, footwear and apparel under the brand names of Adidas, Salomon, Taylor Made and Mavic. Sales of Footwear accounted for 45% of 2004 revenues; Sales of Apparel, 35% and Sales of Hardware, 20%. (B) Competitor Analysis Adidas-Salomon AG operates in the Mens & boys clothing sector. This analysis compares Adidas with three other sport shoe and apparel manufacturers: Nike Inc. of the United States (2008 sales of $14 billion of which 69% was Footwear), Reebok International Ltd. of the United States (2007 sales: $5.87 billion of which 73% was Footwear), and Amer Group PLC which is based in Finland (2007 sales of 9.46 billion Finnish Markka [US$ 1.57billon] of which 24% was Racquet Sports). Note: not all of these companies have the same fiscal year: the most recent data for each company are being used.
(C) Sales Analysis During the first quarter of 2006, sales at Adidas totalled 2.56 billion euro. This is an increase of 2.7% from the 2.49 billion Euro in sales at the company during the first quarter of 2005. During the previous 17 quarters, sales at Adidas have increased compared with the same quarter in the previous year. Sales at Adidas appear to have some seasonally: during each of the previous 5 years, sales have been highest during the third quarter, which has accounted for between 28.0% and 32.0% of the annual sales. Adidas reported sales of 7.86 billion Euro for the year ending December of 2007. This represents an increase as of in 2006, when the companys sales were 7.23 billion Euro. Sales at Adidas have increased during each of the previous five years , since 2003. D. Recent Sales at Adidas(Figures in Billions of Euro)7.23 6.53 6.06 6.94 7.86 8.23
10 8 6 4 2 0 2003 2004
In 2010, sales in Latin America were up at a rate that was much higher than the company as a whole: in this region, sales increased 36.0% to 571.00 million euro. Adidas also experienced significant increases in sales in Asia-Pacific.
GROWTH Adidas is a constantly growing company. It is global in scope with the majority of its sales coming from Europe, followed by the United states, with the
smallest percent of Adidas sales coming from Asia. Adidas sales have grown significantly each year from 1994 to the present. Adidas is the leading
producer of sporting goods in Europe and it is second in the overall world market, just behind Nike. Nearly 55% of Adidas revenues come from Europe, while 37% come from the Americas, and only 9% of revenues come from a growing Asian market. For anyone not familiar with the structure of this company (since it is not based out of the USA), it is much like US based competitor Nike. Adidas has stock traded on exchanges in Frankfurt and Pairs, and its ticker symbol is ADDDY. The pie chart below shows exactly how the ownership of the company is spread out across the world. Most of the ownership comes from Europe, while a substantial 30% comes from the United States, and the rest from Asia.Asia 5%
Europe 40%
Adidas is a growing company, but how much and how fast? As you can see from the graph of net sales over the past five years, sales have grown rather exponentially, although growth slowed in 1999. This growth in sales comes from not only an improving world economy, but from Adidas marketing efforts to make it most popular sporting goods brands. This shows that Adidas does not have a large market share in Asia as compare us and Europe and my questionnaire (given below) also suggest that company can improve a lot the certain areas are marketing distribution and competing with the competitors. The company has to become innovator not follower they must do something differently to come with the flying colors.
1. How do u rate the company marketing strategy as compare to the other competitors company like Nike, Reebok etc.?
* Out of 20 people 9 had said Adidas have a good marketing strategy and should continue like this only, 6 had said Nike is more better then Adidas, 4 said Reebok is good and 1 said others.
nike 30%
Do u think that the company Adidas is giving its customer what they want in terms of quality and prices or value for money? * Out of 20 people 17 person are satisfy with the quality and the price of the product and other says that they are not satisfy.happy not happy
happy 85%
Do u think that the advertisements and the brand ambassador of the company is good enough? * Out of 20 people 16 person said yes they like the advertisement very much and rest said no they dont like them.
2. What things you keep in mind while purchasing shoes will it be quality,
advertisement, price or design? * Out of 20 people 17 person had said that the product must have good quality and good design and other said they purchase these shoe for status symbol only.
3. If u have to purchase shoe except Adidas which shoe it will be and why? * Out of 20 people 10 have said Nike, 6 said Reebok and 4 others, which shows that the main competitor of Adidas is Nike. They have given different reason for that some said Nike and Adidas are have same range of products and there quality and prices is also same, so different people have different opinion.
The research project has been completed with ease and comfortably. No particular limitation or shortcoming was realized during the analysis. Also, due to time constraints, enough justice could not be done to the project.
CONCLUSIONSADIDAS in INDIA has always been driven by its Value-for-money strategy. The company needs to identify critical success factory and work assiduously towards achieving it. As the world grows to become one, many problems will arise that cannot be solved. One of the primary challenges associated with globalization is
balancing conflicting and competing objectives. In the case of Adidas, it has faced such problems already and how they have dealt with them is with flexibility and calmness. Despite what could be higher costs, Adidas has chosen to stick with their human right codes and Standards of Engagement rather than continue to be associated with subcontractors who treat works in inhumane ways. As Adidas has grown worldwide, it has had to deal with problems of heterogeneity vs. homogeneity. In other words, in an increasingly
heterogeneous and global world, diversity in the workplace has appeared to emerge as an issue. Companies, including Adidas are no longer homogenous in the sense that their companies have grown worldwide. And as a result, Adidas has had to make worldwide headquarters and produce information and products in several different languages. Having to spread its workforce, Adidas has come to depend on intangibles.
The knowledge, worldwide experience and diversity that an Adidas employee can bring to the table are valuable. Recently, how successful companies are in
the global world is increasingly derived from intangibles, such as these, that organizations cannot own. Adidas is greatly affected by these external
influences since indeed it is a global company. For some it is not common knowledge that Adidas is a German company. This is a result of good global business. Adidas has created a product that is global and with that diversity and knowledge greatly affect the company. Adidas must be able to easily adapt to different cultures and must be culturally aware when conducting business. The long list of Adidas subsidiaries where it conducts business proves that Adidas is constantly adapting to cultural changes and must be extremely diverse. Because of this necessity, knowledge is greatly valued. Great changes occur in this industry and as a result, new ideas, intuition and inspiration are an asset that is a necessity in this industry and to remain a global company. Who leads this knowledge and maintains diversity are the managers, yet they too are facing new changes.
RECOMMENDATIONFor 2011 the Adidas brands new divisional structure will be in place to start delivering positive results for the Group. Adidas America will remain a challenge but nevertheless will deliver qualitative sales improvements in the second half of 2010. Top-line growth is expected in all other regions. Doubledigit growth from Salomon is projected as a result of the continued innovative strength and the increasing profile of their products. The integration of Mavic with Salomon, which began in 2002, have continue in 2005, with further synergies between the two brands. At Taylor Made-Adidas Golf, increased marketing and sales support will target ambitious golfers, and solid growth in all the major golf markets is expected to continue. In addition to these positive top-line developments, gross margins are expected to remain within a range of 41% to 43%, operating expenses will decline as a percentage of sales, and as a result net income is projected to increase by 15%. Adidas is currently ranked third in almost every category in the global athletic shoe industry. However, they rank second only to Nike in terms of sales. The main competitors of Adidas include Nike and Reebok However, other smaller competitors include Fila, Puma and Easy Spirit. Adidas commands only 5% of the athletic shoe business in the U.S., compared with the 40% for the fearsome Nike, but the rejuvenated Adidas has climbed to within easy reach of Reebok,
Adidas is steadily
regaining market share lost to other brands such as L.A. Gear. Since acquiring their current president, Louis-Dreyfus, Adidas, a wholly owned subsidiary, has competed with a whole new strategy. Aside from cutting the whole line of German senior management, Louis-Dreyfus also fired management in Asia, who failed to match competitors low costs in subcontracting shoemaking to local companies. But the battle has only started, and the foreign sports
companies are here for the long term. They can sustain losses for years to come in order to gain market share. What they are doing at present, is building up distribution networks to cover every nook and corner of the country .Only those Indian manufactures which have a strong focus on manufacturing and technological upgradation will survive in the long run, although with a much smaller market share than they have at present. Small companies will be sidelined totally and will exit from the sports market altogether. ADIDAS in INDIA has always been driven by its Value for-money strategy. The company needs to identify critical success factory and work assiduously towards achieving it.
1. How do you rate the company marketing strategy as compare to the other competitors company like Nike, Reebok etc.?
Adidas Reebok
Nike Others
2. Do you think that the company Adidas is giving its customer what they want in terms of quality and prices or value for money? Happy Not Happy
4. What things u keep in mind while purchasing shoes will it be quality, advertisement, price or design? Quality Other factor
5. If u have to purchase shoe except Adidas which shoe it will be and why? Nike Others 6. What do u think that the company Adidas must do to improve its marketing strategy? ______________________________________________________ ___________________________________________________ Reebok
BIBLIOGRAPHYBooks:PHILIP KOTLER, MARKETING MANAGEMENT, EDITION 2005.
Web Siteswww.adidas.com www.indiainfoline.com www.webcrawler.com www.google.com www.indiatimes.com
MagazinesA&M Business India India Today Business Today
NewspapersThe Times of India The Hindustan Times The Economic Times
From CompanyCompany Journals Company Catalogs


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JHS (JHS) Class of 2019 Alumni List
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1:76 Oxford Diecast Ford Transit LWB High Roof Coca-Cola Coke ZERO
Another of the Coca Cola liveried models appears in a shiny black, with a row of five Coke Zero bottles printed boldly on each side, each labelled Zero. This time the cabin doors feature the Coca Cola logo printed in contrasting red with ZERO printed beneath.
Learn more
Features Include:
- Detailed
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- Licensed by Coca-cola
Coca-Cola is the world's favourite soft drink and has been enjoyed since 1886. It was invented by Dr John S Pemberton and first went on sale at Jacob's Pharmacy in Atlanta, Georgia.
It was actually Dr. Pemberton's bookkeeper, Frank M Robson, who invented the now world-famous red-and-white logo with its special Spencerian script.
|Oxford Diecast
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With a 15 to 1 student, teacher ratio, you will not get away with not knowing your professor by the end of the semester. The general classes (such as general psychology, economics and humanities) are usually larger and easier classes, but that is because every student has to take them. Once you complete those classes, you start to work on your major specific classes. Major specific classes tend to be smaller classes, have the same or similar teachers and most of the same students. Personally, I was an undecided major for longer than what is recommended, so I took classes of all different majors. My favorite classes were the art classes, from graphic design to drawing. I enjoy the amount of work that the projects involve (which ranges from 2-10+ hours on a signal project). Since I am a media arts major I have experienced the smaller major; I have the same teachers for different classes which allows you to get comfortable with your professor. Although it is nice having similar teachers and classmates I do wish students thought more about their work outside of class. No, students at RMU do not have intellectual conversations, mostly they debate the actions in the most recent Pittsburgh game. Students at RMU are focused about getting the work done and finishing their education. Many of the students do the minimum of work. But overall the small classes forces you to attend class and partake in the lessons, which will be more beneficial than a lecture in a gargantuan lecture hall.
RMU is the perfect academia in my opinion. The professors have all been very kind and supportive and I feel that I have made personal friendships with many of them. My least favorite classes are my hardest classes; the teachers may be great but math is still math. Some students don't study at all and some spend 8 hours a day in their rooms or the library, it really depends on you. The class size is perfect, 30-40 for the general requirements and typically 12-20 in major-specific classes resulting in great interaction between the teacher and student and time for questions being answered. I am an Actuarial Science major and RMU is in the top 10 schools in the nation for the major. Dr. Hudak was an actuary for seven years prior to coming to RMU and he has completely revamped the program into a career builder. Overall, this is an excellent college to learn at because the elective requirements allow you to learn more within or outside of your major while the degree programs are excellently tailored to each job's workplace requirements.
Class sizes are small, even in some of the more general classes. Professors (even ones I haven't had) know my name, or at least recognize my face around campus. One complaint from students is that there are a lot of part-time instructors, but I haven't personally had any trouble with having a part-time professor. I like how RMU sets up classes on an online "checksheet" so students can easily see what classes they've taken and still need to take. Depending on the class/major, I would say RMU is easier than most schools, with a smaller workload (exception: the communication skills classes) and lots of opportunity for tutoring and help outside the classroom if needed.
Once again, unless you plan on being an actuary (whose latest results show that actuarial science majors have 0% unemployment in America) you might want to be somewhat worried. I am personally worried about the credentials of this school. If you are looking for a guaranteed job around Pittsburgh then come to RMU. However I am someone who would like to get a job somewhere that isn't western Pennsylvania and I am somewhat worried about my degree stacking up to others.
As a private university, academics tend to be the number one priority. This does not mean that other things are not important. Robert Morris is not a school that you can get away with not going to class or not participating in class. Our largest classroom seats 60 some students. All the teachers will know your name.
All of the professors know my name. It is a very student-oriented university


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March 19, 2007
Contact: Josh Rattray
Complete Release in PDF Format
Download Free Acrobat Reader
Cleveland State Men's Tennis
Date: March 23, 2007
FIRST SERVE: The
PREVIEWING THE VIKING MEN: The Viking men won 10 of their first 12 matches before going 1-3 in
PREVIEWING THE VIKING WOMEN: The CSU women (10-8) rebounded from a 1-4 start, battling through various injuries that have forced multiple lineup changes. One constant has been senior all-league performer Sarah Galon, who is 21-9 at No. 1 singles. Galon went 8-3 in the top doubles spot with fellow senior Morgan Ungerott but now teams with freshman Denisa Muntean as Ungerott has been out with an injury. Last year's No. 2 & 3 players, juniors Jenn Myers and Lindsay Sellers, have missed a lot of time due to injury but Muntean (10-14) and freshman Charlotte Gibbons (16-10) have stepped up to fill the middle of the lineup. Sellers (4-11) starts at No. 4 singles followed by Myers (10-7) at No. 5 singles with sophomore Kristin Chamberlain (12-10) at No. 6 singles.
Brian Etzkin (
Men's Record: 56-60
Women's Record: 54-62
CSU's all-time coaching wins leader, Etzkin has led both the men's and women's team to three straight seasons with 10 wins or more. Six Vikings have garnered All-Horizon League recognition under Etzkin's tutelage and two players have earned Horizon League Newcomer of the Year honors. Last year, Etzkin guided both the men's and women's teams to new heights, with the men tying for the best league tournament finish in school history (third) and the women winning a school-record 18 dual matches.
FRESHMEN IMPACT: Newcomers Ryan Hamning (21-9) and Phil Orno (15-13) are a combined 36-22 in singles play with Orno playing in the top two singles spots and Hamning playing at No. 3. Hamning, who has been named Horizon League Athlete of the Week twice this season (Jan. 22 and Feb. 13), owns a 12-4 mark in dual matches.
...FRESHMEN DOUBLE PLAY: Hamning and Orno are 20-5 as a team at No. 1 doubles, with a 12-4 duals mark. The duo went 7-1 in tournament play in the fall and at one point won 10 straight before losing to a team from
GOING, GOING, GALON: Three-time first team All-Horizon League selection Sarah Galon is leading CSU for the fourth straight year. Galon is 21-9 at the top of the lineup, improving her career mark to 75-46. Additionally, the Waianae,
...LEAGUE HONORS FOR GALON: Sarah Galon has been named Horizon League Athlete of the Week twice this season. Her first league accolade came on Jan. 31 after winning No.1 singles matches against
WEST IS THE TEAM'S BEST: Rob West is 17-6 in singles play, and his .739 winning percentage is the highest among all CSU players. West started the year by winning the St. Bonaventure Fall Classic on Sept. 10 and he has continued his strong play in the dual season, winning 12 of his 16 matches at Nos. 5 and 6 singles. The
FINDING THE RIGHT COMBO: The women's team won six straight matches before its trip to
...DOUBLES TAKE: The CSU men have won the doubles point in 11 of their 16 dual matches. Prior to the team's trip to
FRESHMAN IMPORTS: Denisa Muntean and Charlotte Gibbons have emerged as consistent winners in their first year in collegiate play. Gibbons, a native of
GOOD WINNERS AND GOOD SPORTS: Not only are Sarah Galon and Brad Groleski consistent winners on the court, they do so while showing exemplary sportsmanship. The two Vikings swept the Horizon League's inaugural Herb Foster Sportsmanship Awards last season, with Groleski winning the men's award and Galon claiming the women's trophy. The award, given to a player who exemplifies good sportsmanship on and off the court, is named in honor of the late
UP NEXT: The men's team hosts Walsh on March 29 at and then travels to Duquesne for a contest the next day.


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To get started here's a hypothetical conversation between an average college kid and the college system.
When reading this let's all ask ourselves, if college were a poker game, would we play it?
College System: Okay kid, the charge is $75,000 for a four-year game of poker, but you can pay it off over the next thirty years just to play with someone as great as me.
College Kid: Alright.
College System: If I don't show up to play on any given day, you still pay me.
College Kid: Okay, sure.
College System: If you have any questions concerning the game, you will have to wait on a line, and if you are lucky, you may get someone knowledgeable to answer your inquiry eventually.
College Kid: Yup.
College System: I will also force you to spend a lot of time doing things that have nothing to do with poker, but do not worry; the costs for those things you do not want to do are already included.
College Kid: Ah, okay.
College System: Here, take this book on the better aspects of poker.
College Kid: Great, thanks.
College System: That will be $47.95. Cash or credit?
Yup, I know this hypothetical conversation is overly dramatic and more than a little sarcastic, but it outlines a very important point which we all need to understand.
That important point is that college's are businesses, and the systems they run by are not necessarily our friends. That's why today's college students must fight harder than ever for the services we pay in advance to receive.
Every year tuition costs go up, but the services students receive stay basically the same.
The result of this is that each student gets less attention, instruction, and overall tuition value each year.
That's why it's vital for us to learn how to beat the college system now.
In this age of booming tuition it would make sense that students would be showered with individual attention from the facility and staff.
However, that's usually not the case. So now students need a new weapon in the fight for full tuition value from the college system whenever they can't get the attention they need from the facility or staff.
That weapon is called the 3-Chamber Mail Blast.
Chamber #1: The Loud Cry Email
This is when we write an email directly to the superior of the campus individual we are having problems with; or to the head of the overall department.
In this email, we briefly explain (in one paragraph) what our problem is, and exactly who we've been dealing with.
Then we need to mention we'll be following-up this email with a written letter explaining the entire situation in detail.
It's usually not necessary to ever write the letter, but saying we will enhances the seriousness of the situation.
Finally, we need to copy the person who we are having problems with on the email when we send it.
Chamber #2: The Old Fashioned Written Letter
If it's necessary to actually write the letter we mention in Chamber #1, it can be hand written or typed; but it must be mailed or personally delivered in a sealed envelope to the recipients.
A delivery which requires a signature is the ultimate way to go, but it's not mandatory.
This letter needs to explain the entire story of how we're not getting the attention we require in no more than one page.
We also need to include our full name, major, year, academic status (if positive), along with any clubs or organizations we're associated with.
Then, include the following phrase (or something like it) at the end of the letter after completely and eloquently (without curse words or threats) explained the overall problem: "I really do not want anyone's job to be in jeopardy over this matter. I simply request (include your demand for their direct action)."
That's the most important part of the letter. At the end we must state exactly what we want their direct action to be to felicitate closure of the situation.
Lastly, we must include all of our contact information along with an open invitation to have a personal meeting to rectify the situation if needed.
Finally, sign the letter as follows:
Your Name
Your Major (ex: School of Business , School of Fine Arts )
P.S. I thank you for your time and attention regarding this matter.
Chamber #3: The Getting Tough Multiple Person Follow-up Email
If Chambers #1 and #2 haven't helped bring a resolution to the situation, it's time to get tough.
Chamber #3 involves sending another email regarding the situation to six more staff members all at the same time.
The reason for doing this is that each recipient will see who else received the email which significantly magnifies the overall seriousness and anxiety associated with the situation.
The six people we need to send this email to are as follows:
1) The same individual who received the physical letter.
2 & 3) Two of his or her superiors.
4) One of his or her colleagues.
5) The original person with whom we have the problem.
6) The school President's office.
This email needs to contain a complete summary of the entire situation as well as an outline of the direct actions which need to be taken to felicitate closure once and for all.
Also, we must make sure to include, or attach copies of, the dated prior email and written letter from Chambers #1 and #2 to show our diligent history of attempting to resolve the situation.
Next, the tone of this email must remain firm, but non-confrontational. Writing this email may sound stressful, but it's not.
This email doesn't need to be a masterpiece, it just needs to express the overall situation calmly and clearly.
Finally, if the Chamber #3 email doesn't work to clear up the situation, we can always hint at alerting the local media. That's the top secret final option.
Telling the facility or staff we're prepared to alert the media to the situation needs to be the very last resort.
Because after that option is put into play, there's no going back.
Plus, there may be consequences for doing it such as expulsion, so we need to wait on it until there are no other possible directions to go.
In the end, all too often students are brushed aside or asked to come back later when they seek attention or service for their tuition dollars from the college system.
The obvious question is, "Would we as students pay for this kind of service in any other aspect of our lives?"
Think about it. If we had to get our car fixed, would we go to a repair shop that would take our money, then put our car on a waiting list to be repaired whenever they got around to it?
This is what happens at college. We pay for school services up front; then we have trouble getting full value later. This the key to truly understanding how to beat the college system.
It sucks to look at it this way, but college is a big business and we're the shoppers.
Much like a store, there is not a college anywhere that's going to give us anything until we pay for it.
Moreover, it is almost impossible to find a school that doesn't pounce on an opportunity to fine students for just about anything.
What I'm getting at is that colleges do not pull any punches when it comes to figuring out ways to get money out of students.
That is why every student must demand full value for every dollar we pay in tuition. Once we do that we'll have completely grasped how to beat the college system.
In summation, during the poker game of college, we must make sure to control the cards whenever possible.
Our schools make the rules to the game, but if we play our cards correctly within their rules, we can beat them by getting more than full value for our tuition.
Every school office, lab, activity, counselor, organization, club or anything else on campus was put there just for us. So let's go ahead and use them up. Let's use them to learn everything we can and then move on to something new.
After all, we're paying for everything whether we use it or not. So we may as well use it all.
That's ultimately how to beat the college system while tapping into our inborn power. This will bring us closer to living as the most complete version of ourselves immediately.
* Action Step *
List your three biggest gripes about how you are being treated by the college system.
Be specific if you really want to learn how to beat the college system.
Now, take the grip that is bothering you the most, and, using the 3 Chamber Mail Blast from above, outline how you will take action to turn the situation in your favor.
How will you construct your emails and written letter? Who will you send them to?
As you do that remember, without taking action to help yourself, all you are doing is complaining and causing yourself to be continually unhappy.
So, start doing something about it today. Now you know how to beat the college system.
How To Beat The College System Now
– Written by Motivational Joe X


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During 32nd years, this Museum has become a fullfledged multipurpose Museum comprising of various Galleries like - Ethnology, Archeology, Natural History, Painting, Jallan, Children's Gallery and an open air gallery for housing the 78ft long boat called Hiyang Hiren (Royal boat).
The Manipur State Museum was inaugurated by the late Prime Minister of India, Smt. Indira Gandhi on 23rd September, 1969.
Apart from the normal functions of Museum, the Manipur State Museum took up various activities like Museum awareness programmes, Conservation of Biological specimens, cultural appreciation course, Science fairs, thematic exhibition, mobile exhibition etc.
Now a days, Manipur State Museum has taken up numerous sponsor programmes through National and International Museums.
National Level Programmes:
1. The organization of the first Inter-State Exhibition on the theme " The Heroes of Epic Age" sponsoured by Indian Museum, Kolkata from March 29 to April 12 1999 at State Museum, Manipur.
2. A workshop on the Ethno-Medicine Man of Manipur sponsored by Indira Gandhi Rashtriya Manav Shangraholaya (IGRMS), Bhopal was executed by the Manipur State Museum from 6th to 12th December, 1999.
3. The participation of Manipur State Museum personnel in the Asthamudi Festival at Kolam, Kerala is the most remarkable achievements of Manipur State Museum organized by IGRMS, Bhopal. The objective of this event is to disseminate the importance of the old aged customary trend of Manipur heritage. An exhibition under the title "Heritage of North East India" was organized to highlight the Manipuri heritage.
4. National Exhibition on the contemporary Indian Art from National Gallery of Modern Art, new Delhi was organized at the Manipur State Museum from 16th to 29th February, 2000.
5. Participated in the National workshop-cum-exhibition at shilparamam, Hyderabad in the month of December, 2000 by sending Manipur craftpersons.
6. Through Central Grant Scheme, the Indian Museum, Kolkata as nodal agency had renovated Ethnological Gallery in collaborationwith Manipur State Museum and inaugurated on 20/1/2001 by His Excellency, the Governor of Manipur, Shri Ved Marwah.
7. Museum Exhibition on "Cultural Heritage of Manipur" at Indian Museum, Kolkata was organized by the Manipur State Museum from 2nd to 15th September, 2000.
8. Manipur State Museum has opened a Heritage site at IGRMS, Bhopal where Uman Lai Shrine and Traditional House of Tangkhul were constructed to disseminate the cultural significance of Manipur in the month of April, 2001.
International Programmes
1. Attended the International Seminar on "Himalayan Culture" at IGRMS, Bhopal and Curator, Manipur State Museum presented a paper on the topic "Cultural History of Manipur" in March, 2001.
2. Participated the German Festival at IGRMS, Bhopal by organizing workshop on Manipur pottery Paphal Exhibition and Celebration of Umang Lai Haraoba in February, 2001.
3. Dr.(Smt.) K. Sobita Devi, Manipur State Museum has attended the 13th General Conference and 20th General Assembly of ICOM (International Council of Museum) in Barcelona, Spain from 1st to 16th July, 2001 and successfully completed the study of aboard Museum in Paris, Spain and Lodon.