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Chiltern House MC, 45 / 47 Temple End, High Wycombe, HP13 5DNTel: 01494 439149
8.00am - 6.30pm Monday - Friday.
The practice is open for pre- booked extended hour appointments on Monday evenings from 6.30pm
This excludes Bank Holidays and Training Days
The Practice will be Closed on the following afternoons from 1pm
16th May 2017
15th June 2017
12 July 2017
12 September 2017
11 October 2017
16 November 2017
At this appointment the Nurse will check and complete the registration process and will also carry out a basic health check. This will take around 20 minutes and it is important that you arrive on time for this appointment.
Before we can issue you any prescriptions we require you to complete the New Patient Health check as detailed above. This will go over your past and current medical history and treatments, record your medications and any allergies, organise any indicated tests and update your medical record. In most cases we can then arrange to set up a regular repeat prescription for you. In some more complex cases the Nurse will ask you to consult with one of our Doctors to review and discuss your condition, treatments and medications.
Copyright 2006 - 2019 My Surgery Website | Privacy & Usage | Edit | Staff Home | Site Map | Accessibility | Site T&C's | Service T&C's


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Jeake's House
"An old favourite; quirky, old-fashioned and slightly theatrical B&B bang in the centre of Rye. Full of character, in a wonderful town for weekending."
"An old favourite; quirky, old-fashioned and slightly theatrical B&B bang in the centre of Rye. Full of character, in a wonderful town for weekending."
Hotel Review
"Quirky and theatrical are danger words; not everyone likes to be welcomed by 'our flirtatious Tonkinese, Freddie' but most people love it. This is a very special place, filled with attractive things, spotlessly clean, trusting and friendly (there is an honesty bar where you write your own tab). It is old-fashioned in the sense that there is a lot of heavy soft furnishing, there are four-poster beds and some dark and interesting corners. They don't do lunch or dinner but the breakfast offered would last many people all day; smoked salmon, kippers, ham, kidneys, toasted cheese on walnut bread, plus eggs many ways, etc. Run for many years by caring owner Jenny Hadfield, worthy of historic, fastidious Rye and a delight."
- No restaurant
- Walking distance restaurants
- Four poster beds
- Suites
- Sights nearby
- Situated bang in the centre of town.
Map & Location
What's Nearby
See What They Say
"Why do people love staying in your hotel? Because we have such a rich and fascinating history and we enjoy meeting people.
What is there to do in the area or on site? A wealth of national Trust properties
What kind of breakfast do you offer? The specialty dish is devilled kidneys and we offer many fish and vegetarian dishes.
Do you offer other meals? No, but there are lots of lovely places to eat within easy walking. And can you recommend good places to eat out locally? Yes, The Landgate Bistro, The Tuscan Kitchen and Webbes
Which are your most popular room types, and why? Our Four-Poster rooms are full of character
What message would you like to give Hotel Guru readers? You won't regret spending time in Jeake's House and Rye"
Other Reviews
Jeake's House
Originally published by Good Hotel Guide (view article)
Hotel Overview
- Sights nearby
- Situated bang in the centre of town.
Other highlights
- Full of character
- No restaurant
- Less £
- Four poster beds
- Charming
- Traditional
- Quirky
- Antiques
- Townhouse

subset: commoncrawl


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If you've ever gone walking on any of the millions of trails in any of the myriad state and national natural parks and preserves all over the country, you probably have some indication of what the modern American modular family looks like—husband, wife, and pet(s). ((On the West Coast perhaps more than the East, you might also see a few homosexual couples with pet(s) posing as "families" as well. The common factor: no kids.))
It is increasingly common for Americans to treat their pets like children. In fact, many "parents" will directly tell you that their pets are their only "kids." Pets apparently fulfill all the longings many people feel to nurture and train a living thing without all the trouble of being responsible for another human being. They're somewhat less expensive too. An added perk is that if your attachment parenting model spoils your pet beyond all remedy, or it rebels too much against your rules, or if you just plain get tired of taking care of it, you can always "put it to sleep" (that sounds harmless) without any major legal repercussions.
I remember sitting on a bench with some good friends in the Berkeley Hills looking out to Mount Diablo silhouetted in the sun rise, and a huge brood of dogs ran up to us, with a fit-looking couple trailing a little behind. When the couple saw how enthusiastic we were toward their dogs (and how pleased the dogs were with us), they beamed proudly like gratified parents. Apparently, this trend is becoming increasingly common:
Perhaps the most striking thing to come out of [a 2011 Kelton Research survey] is that the pet owners of today seem to blur the lines between children and pet dogs in many ways. For example, 81% of those surveyed consider their dogs to be true family members, equal in status to children. It appears that dogs have become such an important part of the family that 54% of Americans now consider themselves to be "pet parents" rather than "pet owners."
When I walk around with my four kids, I get mixed reactions. Some people look at me like I am crazy (and here I was thinking that four kids wasn't really that many). Some have this question in their eyes: "Don't you know there's an over-population problem?" If a passing stranger says anything out loud, it is almost the exact same phrase every single time: "You've got your hands full, huh?" It's so predictable that I have almost begun pre-empting it. When I see a person beginning to break through the thin cultural membrane that protects us from social interaction with strangers, I just want to interject, "I've got my hands full, huh?" before they're able to deliver that same line with that same look of jocular pity. It's rude, I know. So I don't do it.
But it angers me that so many people view children as some kind of a curse. But let's be honest. Looking at the kids most people have, I can understand why most people believe that. Most children are demons. But it doesn't have to be that way. And we won't survive as a nation if we don't start raising decent human beings—and a good many of them. In fact, this is generally what I tell people when I hear anything about the "over-population problem": "You're right. There is an over-population of idiots, cadgers, cowards, and perverts. That's why it is doubly important that you and I have kids and try to raise them well." There have been many recent studies indicating that birth rates may be the most effective means of determining the long-term strength of a nation. If you haven't seen it, you should watch Demographic Winter for more about how the world is actually suffering from an under-population problem, despite all the claims to the contrary.
And meanwhile, it's raining cats and dogs. In 2010, in spite of the recession, Americans spent about 55 billion dollars on their pets. The premium pet products industry has seen growth even during the hardest economic times. And the falling birth rate bodes very well for its future. Fewer kids means more pets. It also means more pets that we decide to treat like humans. In other words, the future of the premium pet products industry looks bright. The future of America? Not so much.


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Achilles Rupture Fiction
The exact number of people who develop Achilles tendon injury is not known, because many people with mild tendonitis or partial tear do not seek medical help. It is believed to be more common in men but with the recent participation of women in athletics, the incidence of Achilles tendon injury is also increasing in this population. Overall, injury to the Achilles tendon is by far most common in the athlete/active individual.
The Achilles tendon can grow weak and thin with age and lack of use. Then it becomes prone to injury or rupture. Achilles tendon rupture is more common in those with preexisting tendinitis of the Achilles tendon. Certain illnesses (such as arthritis and diabetes) and medications (such as corticosteroids and some antibiotics, including quinolones such as levofloxacin [Levaquin] and ciprofloxacin [Cipro]) can also increase the risk of rupture. Rupture most commonly occurs in the middle-aged male athlete (the weekend warrior who is engaging in a pickup game of basketball, for example). Injury often occurs during recreational sports that require bursts of jumping, pivoting, and running. Most often these are tennis, racquetball, basketball, and badminton. The injury can happen in the following situations. You make a forceful push-off with your foot while your knee is straightened by the powerful thigh muscles. One example might be starting a foot race or jumping. You suddenly trip or stumble, and your foot is thrust in front to break a fall, forcefully overstretching the tendon. You fall from a significant height or abruptly step into a hole or off of a curb.
Although it's possible to have no signs or symptoms with an Achilles tendon rupture, most people experience pain, possibly severe, and swelling near your heel. An inability to bend your foot downward or "push off" the injured leg when you walk. An inability to stand up on your toes on the injured leg. A popping or snapping sound when the injury occurs. Seek medical advice immediately if you feel a pop or snap in your heel, especially if you can't walk properly afterward.
In order to diagnose Achilles tendon rupture a doctor or physiotherapist will give a full examination of the area and sometimes an X ray is performed in order to confirm the diagnosis. A doctor may also recommend an MRI or CT scan is used to rule out any further injury or complications.
Non Surgical Treatment
Non-surgical management traditionally was selected for minor ruptures, less active patients, and those with medical conditions that prevent them from undergoing surgery. It traditionally consisted of restriction in a plaster cast for six to eight weeks with the foot pointed downwards (to oppose the ends of the ruptured tendon). But recent studies have produced superior results with much more rapid rehabilitation in fixed or hinged boots.
Surgical Treatment
There are two different types of surgeries; open surgery and percutaneous surgery. During an open surgery an incision is made in the back of the leg and the Achilles tendon is stitched together. In a complete or serious rupture the tendon of plantaris or another vestigial muscle is harvested and wrapped around the Achilles tendon, increasing the strength of the repaired tendon. If the tissue quality is poor, e.g. the injury has been neglected, the surgeon might use a reinforcement mesh (collagen, Artelon or other degradable material). In percutaneous surgery, the surgeon makes several small incisions, rather than one large incision, and sews the tendon back together through the incision(s). Surgery may be delayed for about a week after the rupture to let the swelling go down. For sedentary patients and those who have vasculopathy or risks for poor healing, percutaneous surgical repair may be a better treatment choice than open surgical repair.
Comments are closed.


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Themes and lines - Legal History
The fields of research pursued by the Area in its various disciplines are, in particular, Ius commune (12th-18th centuries) as regards the various branches of substantive and procedural law (private, criminal and public), legal thought, European practice and case law from the Middle Ages to the contemporary era, the historical dimension of autonomy and centralization, the role and function of the jurist (lawyer, judge, notary and public official) through scientific production in the exercise of the legal profession and in the history of civil, criminal and administrative law.
The Area organizes conferences and other occasions for scientific discussions and study in the described field, with the participation of Italian and foreign scholars. For the year 2017 we recall the interdisciplinary conference:
"Between History and Law. Ecclesiastical Justice and Secular Justice from Middle Age to Modern Age" (9-10 Novembre 2017)
The Area's members have participated and continue to participate in numerous conferences in Italy and abroad; they are members of prestigious Italian and foreign associations in the field.


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Super Macho Man
macrumors 6502a
Original poster
- Jul 24, 2006
- 505
- 0
I have an M-Audio Firewire Audiophile that I haven't been able to get working with my new C2D iMac. I'm using driver version 1.7.2, which according to the M-Audio website, was released for Mac OS X 10.4.6 - not 10.4.7. Anyone else having similar problems? I wonder if I'm going to have to depend on M-Audio to release a new driver for every single point update of the Mac OS.


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PHILADELPHIA—U.S. Congressional Representative Jared Polis '96 is the first openly gay man elected to Congress as well as one of its wealthiest members. He created successful businesses,founded charter schools andchaired the Colorado Board of Education. Polis talked with the 'Prince' during the Democratic National Convention about the University's influence on his career, Bernie Sanders supporters and Hillary Clinton's presidential bid.
The Daily Princetonian: How did your time at Princeton build a foundation for your current work in public service?
Jared Polis: Well, I'd say the people I met at Princeton, we had about five or six of us that met up here at the convention. One of my classmates is a colleague of mine in Congress, Derek Kilmer '96. And of course through my liberal arts education, you know, it helped prepare me for a complicated world, and of course I took to heart the motto, "…in the nation's service," and am doing my best every day to be in the nation's service.
DP:You served as the communications director ofUndergraduate Student Governmentwhile you were at Princeton. How did student government translate into real government for you?
JP:It was a long time ago. Yeah, I was actually in student government, and I see a certain responsibility to be involved at any level you can. Just as I was interested in what was going on with student activities at Princeton, I'm interested in the direction of our country and the communities I represent.
DP: How has your background in entrepreneurship influenced your policy-making?
JP: It's a good skillset to bring to Washington. Frankly, there aren't enough entrepreneurs and small business people in Congress, and I enjoy sharing my perspective as somebody who started and ran several small businesses with my colleagues.
DP:In more detail, what kinds of benefits have you seen?
JP: Everything from policies around how we can improve capital markets to... employment law to Internet freedoms. Really, our success in small companies as entrepreneurs touches a lot of different areas of law that I'm able to constantly affect as a member of Congress. I'm getting ready for the fifth annual Startup Day across America, a bipartisan cause that I started several years ago where we have several dozen members of Congress and the Senate out visiting startups in their districts across the country.
DP: A big focus area for you has been education. What do you hope that the next President does with regard to this issue?
JP: I've been very thrilled that there's a Students for Education Reform chapter at Princeton, and it's been fun to interact with them over the years. I hope that we can continue our commitment to ensure that every child in our country has access to a quality public school, regardless of their zip code, their ethnicity, their income. And we need to make college more affordable.
DP: How do you think the protests by Bernie supporters throughout the convention will affect the presidential race?
JP:Oh yeah, there were a few times they started chanting something and then everybody else started chanting, "USA, USA." I couldn't even hear what they were saying. Then we all started saying "USA, USA" instead.
DP: So you don't necessarily think they're having a big impact on the race.
JP:No, I haven't heard them… maybe they were outside somewhere, but I haven't heard much.
DP: As the first openly gay man to be elected to Congress, what advice would you give to members of underrepresented groups who are seeking office?
JP: Really, I think that Congress is at its best when it represents our country in every way and looks like America. That means we need more representation from traditionally underrepresented communities, whether they're communities of color or the LGBT community.
DP: Any last words on the prospect of the first African-American president being succeeded by the first female president?
JP: It's gonna happen.
DP: OK, great. Thank you. Is there anything else you'd like to add?
JP: On that same topic, it was really emotional to see that amazing montage of all of the white male presidents, of course followed by our first African-American president, followed by of course, hopefully, Hillary Clinton. It was a very powerful montage they displayed at the convention center [Tuesday] night.
DP: In light of all the unexpected challenges that have cropped up during this presidential race, what do you think that Hillary Clinton needs to do to ensure her victory in the coming months?
JP: She just needs to continue to be as authenticas who she is, an inspiring leader, someone of great integrity, intelligence, who's prepared to be effective as our next President from day one.


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How to Trim Educational Videos with iPad's Camera Roll
It's easy for students to record an educational video using iPad's Camera app, and just as easy to trim out mistakes using iPad's Camera Roll. Trimming a video allows students to exercise creative judgment and improve their storytelling skills.
Select a video by tapping in the Camera Roll.
It is displayed onscreen.
Tap the screen.
The trim controls appear. At the top of the screen is the video timeline.
Drag a handle at either end of the timeline to trim that video.
To trim more precisely, hold down the handle and you're zoomed in so you slect which frames to trim.
Tap the Play button.
Preview the trimmed version then tap Trim when you're satisfied.
Choose Trim Original or Save as a New Clip.
Save the new version over the old copy or save it as a new video.
Video files, especially high-definition video files or large and long movies, will eat up your iPad's space faster than anything else. Review your Camera Roll frequently and trim or delete your videos. Don't forget that you can remove them by synchronizing them with your computer and moving them elsewhere.
You may have used digital video cameras and editors such as iMovie for the Mac, but for making educational videos, the iPad's video camera can't be beat because it is always available, mobile, and simple to access and integrate into any learning process as needed. It's important, however, to retain a realistic perspective when using iPads for video projects. They're tremendous tools for smaller projects, but students won't be shooting the next Lord of the Rings with an iPad. Motivate your students to shoot for the moon: Just make sure to keep your own expectations firmly on the ground.


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Using the Domain Manager integrated in the Online Control Panel, you are able to deal with all of your domain names with ease, from the exact same location you handle your sites. And Schuh's Services Web Hosting Services's Domain Manager is brimming with all of the tools you need in order to efficiently control all aspects of your domains.
Numerous Domain
Modify Whois, name servers, customized DNS
Regardless how many domain names you might have, you are able to deal with every one of them with only a mouse click from the Schuh's Services Web Hosting Services Domain Manager! It is possible to modify the WHOIS info, change the name servers as well as integrate custom DNS records to as many domains as you wish from your Online Control Panel.
Making use of the Domain Manager, you will have immediate access to the files of your respective domains and will also be capable to edit the incorporated mailboxes as well. Furthermore, it's possible to keep track of the web numbers for each of your domains. The bulk selection aids you to register as well as renew many different domain names at the same time.
DNS Records
Control numerous DNS records
With the Online Control Panel, you can get a method to create many DNS records for your own domains. You can direct your domains to external hosts through A or AAAA records, employ third party mail web servers by means of MX records, arrange domain redirection using CNAME records, allow support for extra services together with TXT records, etc. You can alter the tweaked DNS records as well as return them to their default values with just a mouse click.
Further than the specialized DNS records, you can also register name servers which can be in line with your domain. Consequently all of your current customers will discover your brand, in place of our generic name servers, when they make a WHOIS search.
Domain Parking
Park as numerous domains as you would like
Within the Online Control Panel, it's possible to register attractive domains and also park them on the web till you load them with website content or re–sell them to another person at a bargain price. When you park a domain name, you can select to divert your domain name to a theme webpage ('Under Construction' page if you are planning to apply it for a site, alternatively a "for sale" webpage in case you want to sell the domain) or to a totally operational site.
You can maintain a domain name parked for as long as you choose! From the Domain Manager, you'll be able to change the 'parked' status of domain name and connect it to a web site with a mouse click.
Redirect Your Domains
Point your domains to other websites
From our Domain Manager, it's possible to point a domain name to a different web site regardless of whether it is hosted inside your hosting account or somewhere else. Within the user–friendly and uncomplicated user interface, you just need to pick the domain name you'd like to have to redirect after which specify the website url at which you want it to go to. So as to forward the domain name to your Linux shared hosting service account, you will need to pick the 'Host Domain' button and allow a couple of seconds for the change to take place.
Domain redirection is most needed in times when you wish 2 distinct domains to lead to the identical website. In cases like this, you've got one of the domain names filled with the website content and the other domain name pointed to the same website content.
Whois Privacy Protection
Safeguard your level of privacy
The Domain Info WHOIS Privacy Protection service can be a easy way to mask the registration information of your domain from the public. It's going to replace your personal info utilizing common company name and address, so that nobody is able to put it on for illegitimate purposes. When, nonetheless, someone needs to make contact with you concerning your domain, they are able to still use the listed email address, that will quickly direct the e–mail to you.
SSL Services
Protect your users' details
The easiest way to ensure security for the delicate details of your respective online customers is usually to add an SSL Service within your web site. It is going to encrypt the link in between your customers and then your web site, to ensure all of the sent details for instance charge card details are retained secure.
From the Domain Manager, you can quickly obtain a fresh SSL certificate for your own web site. You can choose among 2 kinds of SSL Services – standard (for one web site) as well as Wildcard (for all hosts with a domain name).


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I read about Invader and his "invasion" a couple of years back. I thought it was really cool that there was someone scattering Space Invaders/Mario/Pacman themed tiles all over Paris! Here is a quick entry about Invader from Wikipedia:
"Invader (born 1969) is a French street artist who pastes up characters from and inspired by the Space Invaders game, made up of small coloured square tiles that form a mosaic. He does this in cities across the world, then documents this as an "Invasion", with maps of where to find each invader.He started this project in 1998 with the invasion of Paris - the city where he lives and the most invaded city to date - and then spread the invasion to 35 other cities in the world."
from wikipedia
here to see the progress of the invasion around the world :)


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Sleigh Bells let loose
Published on May 18, 2011 13:42 Berlin Time
Sleigh Bells blew my mind (and ears) with last year's album Treats, crammed full of vicious-sweet, blown-out tunes, that changed the way we think about cheerleaders and punk. Now they're sitting down and talking about their upcoming album, packed with heavier emotion and heavier sounds. Check the vid below; seems like 2012 is gonna open with a bang.


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Институт Перинатальной поддержки – Россия
Institute of perinatal support – Russia
Institute of perinatal support is an organization that links Russian-speaking doulas to current knowledge, relevant skills and best practices providing professional education and development opportunities. In 2015 we started a Professional birth doula preparation course, then courses for Postpartum doulas, CBEs and advanced skills programs (such as Hypnotherapy for birth attendants), led by doulas specializing in these areas or relevant specialists.
Our core 14 – week online doula course is designed to prepare aspiring doulas to provide emotional, informational and physical support within doula scope of practice. Course focuses not only on labour support doula skills, knowledge and communication skills required to discuss relevant information, but personal growth, as doula's emotional intelligence and mindfulness are her most important skills, that allow understanding different viewpoints, be unbiased, support women in their own decision making process and implementing those decisions. Organization and marketing of doula practice is also included in this course as essential elements of sustainable doula work.
The program is highly interactive and includes not only webinars and video lessons, but also group discussions in different formats, case studies, one-on-one work, group tasks, and individual work, simulating different aspects of doula work. Week after week participants learn about some of the principles, skills or concepts used in doula support, implement it in practical assignments and discuss in group their experience to gain more insights and walk this path with support and supervision, be it a listening practice, physical support skill, providing unbiased information or going through emotional processing or decision making process. The course draws on experience and knowledge of several doulas and features guest speaking sessions with experienced doulas from different cities, to show different styles of doula work, to facilitate finding one's own unique path within doula scope of services and code of ethics.
Contents of the course:
For providing emotional support: understanding emotions, unbiased nonjudgmental support, social intelligence, processing own emotional baggage and birth experiences, techniques for maintaining emotional health, listening and communication skills, support in decision-making, understanding how values affect decision-making, doula role and scope of practice. Special consideration is given to supporting in grief and loss and after traumatic birth.
For informational support: physiology of pregnancy, tests, screenings, common practices, procedures and complications in pregnancy, physiology of birth, management of birth, postpartum physiology, lactation physiology and breastfeeding support, cesarean section, birth options after cesarean.
Physical support: pain in labor and coping techniques, breathing, vocalizing, touch, massage, counter pressure, rebozo techniques, positioning and tips to give clients ideas on achieving optimal phoetal positioning and progress in labour, relaxation. Basic needs of labouring woman and helping to create comfortable environment. Supporting complicated births Participants learn how to do it, when to do it, and when not to do anything except for just being there.
Doula practice: organizing your practice, contracts, partnerships for back-up, finding clients, different approaches to doula package, tailoring services to specific needs of clients, self-care.
Certification process includes a reflective essay of a client support experience, book reviews, creating a structured one-year plan for doula practice development.
Website: Doula Link
Contact person: Irina Sergeeva


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ANMAC helps to protect the health and safety of the Australian community by establishing high-quality standards of nursing and midwifery education, training and assessment. We are the:
- independent accrediting authority for nursing and midwifery education under Australia's National Regulation and Accreditation Scheme
- skills assessing authority for nurses and midwives wishing to migrate under the Australia Government's General Skilled Migration program.
What we do:
- develop and review accreditation standards for nursing and midwifery programs of study in Australia
- accredit nursing and midwifery programs leading to registration or endorsement
- accredit Australian education providers of nursing and midwifery programs
- assess international qualified nurses and midwives for General Skilled Migration to Australia
- develop, review and provide policy advice on accreditation and skilled migration of nurses and midwives to relevant organisations
- liaise with national and international professional bodies, regulators and educators on matters related to standards of education and practice.
The Nursing and Midwifery Board of Australia undertakes the following:
- Registering nursing and midwifery practitioners and students
- Developing standards, codes and guidelines for the nursing and midwifery profession
- Handling notifications, complaints, investigations and disciplinary hearings
- Assessing overseas trained practitioners who wish to practise in Australia
- Approving accreditation standards and accredited courses of study
The Department of Home Affairs is responsible for immigration to Australia and will assess your application for a visa to migrate.
Australian and New Zealand Standard Classification of Occupations (ANZSCO) are codes applied to occupations for statistical purposes. These codes are used by the Department of Home Affairs in the skilled visa program, where it is a requirement for visa eligibility, as the standard by which a visa applicant's skills to undertake a specific occupation in Australia are assessed.
The Australian Health Practitioner Regulation Agency, conducts the assessment for registration on behalf of the Nursing and Midwifery Board of Australia.
Before you apply for a skills assessment
Do I need a skills assessment?
Information on visa requirements is on the Department of Home Affairs website under each visa type. It is important to check what visa requirements affect you before applying to ANMAC for a skills assessment.
You only need to have your qualifications and skills assessed by ANMAC if you are migrating to Australia under the General Skilled Migration program to work as a nurse or midwife. Check with the Department of Home Affairs if you need a skills assessment before you apply for your visa.
ANMAC does not find employment for nurses or midwives or provide them with information or advice on employment opportunities, including where or how you can find work.
ANMAC does not provide nurses or midwives with information on employer sponsorship. Contact employers and nursing or midwifery agencies to find out about this. For more information visit the Department of Home Affairs.
To work in Australia as a nurse or midwife, you need to be registered with the Nursing and Midwifery Board of Australia. You also need to maintain your registration with them (keep it current).
To register contact the Australian Health Practitioner Regulation Agency.
Go to application options. Select the option that applies to your situation. This will take you to the information you need to apply for the right type of migration skills assessment.
If you hold registration as a registered nurse, enrolled nurse or midwife in Australia and/or New Zealand and your name appears on AHPRA's online public Register of practitioners you may qualify for a Modified Skills Assessment.
If you do not hold current registration in Australia and/or New Zealand but have a 'Notice of in principle approval of registration subject to proof of identity' letter from AHPRA you may qualify for a Modified PLUS Skills Assessment.
If you are a registered nurse in the United Kingdom, the United States, Hong Kong, Canada or Ireland and also have a minimum Bachelor of Nursing qualification from that country then you may qualify for a Full Skills Assessment.
If you are a registered midwife from Canada, the United Kingdom or Ireland and have a minimum Bachelor of Midwifery qualification from that country then you may qualify for a full skills assessment.
Go to application options. Select the option that applies to your situation and then follow the instructions.
Supporting documentation
The documents required for each assessment type differ.
All applicants must provide
- verification of registration (also known as certificate of good standing) should be arranged from every country or jurisdiction where you have held registration, this should be emailed directly from the regulatory authority to firstname.lastname@example.com. Where email is unavailable the relevant authority can post the verification directly to ANMAC.
- proof of identity:
- bio-statistical page(s) of passport
- change of name documents (marriage certificate, decree nisi, deed poll)
- a passport-sized photograph taken in the last 6 months
- graduation certificate, include commencement and completion dates
- professional references that support your work as a paid nurse or midwife. Should include details provided in the example (unless a newly qualified, Australian or New Zealand trained).
Full applicants must also provide
- English language test results - include the test number and date of test completion.
- transcripts of training, include commencement and completion dates, as well as theory and practice hours. If the university cannot provide this information, ANMAC will accept a copy of the syllabus.
Please note: ANMAC may request extra documents from you that are not on these lists. You will receive a detailed checklist once you have submitted your application online.
A verification of registration, or certificate of good standing letter, confirms your registration, good standing and fitness to practice as a nurse or midwife. The organisation responsible for registering nurses and midwives in each country or jurisdiction provides this.
Please ask the regulatory authority to post or email a verification of registration or certificate of good standing letter to our office directly before applying to ANMAC for a migration skills assessment. We cannot accept a photocopy, fax or scanned copy of the letter from you or any other source.
Once received, we keep your verification of registration or certificate of good standing letter on file and match it to your application when we process it.
ANMAC does not supply applicants with a form to request this document. We do not accept emails from free web-based email accounts.
ANMAC no longer requires registration of verification from AHPRA. We will verify your Australian registration status electronically.
All applications remain open for 12 months from the date that you applied online. Access to the online portal will automatically cease on this date.
All supporting documents uploaded for your Migration Skills Assessment must meet these minimum scanning requirements:
- original documents only
- scanned in colour
- scanned at a resolution of 600 dpi (dots per inch) or above.
- file must be a .pdf
The passport sized photo must be a jpeg, .jpg or .png.
You may need to change the settings of the scanner to meet these requirements.
Please make sure you scroll down the page and select 'save'. This will make sure the documents you have just uploaded will reach the assessment team.
The assessment for registration is separate to the assessment for skilled migration. The assessment for registration is conducted by the Australian Health Practitioner Regulation Agency (AHPRA) on behalf of the Nursing and Midwifery Board of Australia. You need to submit an application to AHPRA for assessment for registration and meet the requirements for registration.
If you hold current registration as a registered nurse, enrolled nurse or midwife your name will appear on AHPRA's online public Register of Practitioners
English Language Test
Modified skills assessment applicants
If you are applying for a modified skills assessment you do not need to provide English language test results. This means you are registered with:
If you are applying for a Modified PLUS Skills Assessment you do not need to provide English language test results. This means you have a 'Notice of in principle approval of registration subject to proof of identity' letter from:
Full skills assessment applications
All internationally-qualified nurses and midwives without Australian or New Zealand registration (regardless of country of birth) have to provide English language test results.
Australia's official language is English and it is important that healthcare professionals working here are proficient in English (reading, speaking, writing and listening). This enables nurses and midwives to communicate competently and safely with patients and their families, colleagues and other health professionals.
We accept successful completion of:
- International English Language Testing System (IELTS) Academic test.
Applicants must achieve a minimum overall score of 7 and a minimum score of 7 in each of the four components - listening, reading, writing and speaking.
ANMAC only accept test results from one test sitting OR a maximum of two test sittings, in a six-month period only if the applicant achieves:
a) a minimum overall score of 7 in each sitting
b) no score in any component of the test is below 6.5
- Occupational English Test (OET) for nurses.
Applicants must achieve a minimum score of B in each of the four components - listening, reading, writing and speaking.
ANMAC only accept test results from one test sitting OR a maximum of two test sittings, in a six-month period only if the applicant:
a) is tested in all four components in each sitting
b) no score in any component of the test is below C
- Pearson Test of English (PTE) Academic.
Applicants must achieve a minimum overall score of 65 AND a minimum score of 65 in each of the four communicative skills - listening, reading, writing and speaking.
ANMAC only accept test results from one test sitting OR a maximum of two test sittings, in a six-month period only if the applicant achieves:
a) a minimum overall score of 65 in each sitting
b) no score in any of the four communicative skills is below 58
- Test of English as a Foreign Language (TOEFL) iBT.
Applicants must achieve a minimum total score of 94 AND the following minimum score in each section of the test - 24 listening, 24 reading, 27 writing, 23 speaking
ANMAC only accept test results from one test sitting, OR a maximum of two test sittings in a six-month period only if the applicant achieves:
a) a minimum total score of 94 in each sitting
b) no score in any of the sections is below - 20 listening, 19 reading, 24 writing, 20 speaking
ANMAC accepts test results that are up to two years old. You only have to pass one of these tests, not all of them. Scores from two different tests cannot be combined.
These are currently the only language tests that ANMAC accepts. Any changes to this will be published on the website.
ANZSCO codes and professional references
The ANZSCO code you select depends on your individual circumstances, the visa you are applying for and your relevant work experience.
You should refer to the Skilled Occupations List or Consolidated Sponsored Occupations List to see which codes are available for you to select. A description of the ANZSCO codes is on the Australian Bureau of Statistics website.
Your ANZSCO code should reflect your work experience and, generally, your most recent area of work experience. If you do not have work experience, you should select the 254499 Registered Nurse (Not Elsewhere Classified) code.
If you nominate a specific ANZSCO code (other than 254499 Not Elsewhere Classified), you must provide a professional reference that supports paid work in this area within the last 5 years.
If you require more information, please contact the Department of Home Affairs or a registered Migration Agent.
On official letterhead your professional references need to provide:
- your dates of employment
- your areas of experience
- a statement about your professional competence and safety as a nurse or midwife
- examples of your professional competence as a nurse or midwife (the day to day activities you undertake) related to the tasks required for your ANZSCO code
- details of continuing professional development
- signature of the referee (electronic signatures are not acceptable).
Your referee needs to date their original letter and include their name, position and contact details. The contact details should include an official email address.
Please note: does not accept emails from fee web-based email accounts.
Please note: electronic signatures are not acceptable.
ANMAC has a template (58 KB) that explains this criteria. If your professional references do not meet this criteria we cannot accept the reference.
You should use the person who directly manged or supervised you. This person must be a nurse or midwife. If you direct supervisor is not a nurse or midwife, a statement to this effect should be included in the reference.
Please note: a reference from sections of an organisation, such as Human Resources or Payroll, is not suitable for this assessment.
If you have a minimum of three months (full time equivalent ) paid employment as a nurse or midwife you must provide at least one professional reference supporting this work experience. ANMAC requires specific detail in these references. Please review the following template (58 KB) and provide a copy to your referee.
Nurses or midwives who work for an agency need to provide a:
- service statement from the agency detailing employment dates and number of hours worked.
- a professional reference from an institution where you regularly work that meets ANMAC's professional reference requirements (58 KB).
Hours are calculated based on a 38 hour, paid working week, over a 52 week year. This amounts to 1976 hours per year.
If you would like ANMAC to report on your work, you must have a minimum 1 year paid work in Australia and/or a minimum of 3 years paid work overseas.
Work experience will not be considered if there is no corresponding nursing registration in that jurisdiction at that time.
During your assessment
The status of your application is available by logging in to your account.
Further supporting documents can be uploaded to your account by logging in.
After your assessment
Please call ANMAC on +61 2 6257 7960 to discuss your options with the assessment team.
Yes, if you would like to change your nominated ANZSCO code please contact us to confirm the need for additional professional references. You may be required to provide additional proof of work experience in a specific clinical area. You will be advised as to the process from here.
If there is an error on your Letter of Determination please call ANMAC on +61 2 6257 7960 to discuss the error with the assessment team.
Yes you can. To appeal ANMAC's decision follow these steps:
- Contact us with your:
- full name
- date of birth
- reference number
- the reason you are appealing.
- You must email ANMAC within 30 days of the date on your Letter of Determination.
- ANMAC will acknowledge your email and ask you to pay $200.00 to have your application for appeal considered. ANMAC only accepts payments by VISA or MasterCard.
The appeals process is governed by our Appeals Policy (193 KB).
You will need to wait 2 years from the date the determination was made. This date can be found on the determination letter issued by ANMAC.
All determination letters issued by ANMAC are valid for two years from the date the determination was made.
Determination letters are valid for 2 years from the date of issue. To have a valid Letter of Determination past this date you will need to re-apply.


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Event Details
Provided are important event details about the Burton Mile. Additional information may be found on our FAQ page.
Date & TIME:
Monday, May 27, 2019 at 2:00 PM
Burton City Hall
4303 Center Road
Burton, Michigan 48519
To encourage participation the early entry fee is only $15. The entry fee will increase to $18 on May 1, 2019. Race day entry fee is $20. The entry fee includes a closed USATF-certified course with cheering spectators, professional RFID tag timing, and awards to the top finishers.
Fee INCLUdes:
Your entry fee includes a closed USATF-certified course with cheering spectators; shuttle service to the start line; professional RFID tag timing; awards to the top finishers; a digital finishers certificate, finish line photo, and video attached to the Athlinks online results.
- On-site registration and packet pick-up are Noon until 1:30 PM.
- Staging at the start line begins at 1:45 PM. The start is one mile from the registration area and finish line, so plan accordingly to allow time to start at 2:00 PM.
- Start 2:00 PM sharp!
- Race finishes no later than 2:15 PM.
- Place awards will be available beginning at approximately 2:30 PM.
All participants must finish the run before the parade reaches the finish line.
Packet Pick up:
On-site registration and packet pick up will be held at Burton City Hall from Noon until 1:30 PM on race day. Registration will close at 1:30 PM to allow time for participants to proceed to the start line, which is one mile away. Sorry, there will be no exceptions to registration close time. Shuttle service will be available to transport participants to the start line.
Race day parking will be available at Burton City Hall and the surrounding area. Please arrive early as this is a very popular parking area due to the parade festivities. We recommend that you carpool if possible.
This straight and fast one mile course is USATF-Certified. You can be sure your time will be accurate with a certified course. The starting line is located near Wind Works at 3333 Center Road with the finish line at Burton City Hall.
Portable toilets and water will be available at the start and finish line. Shuttle service will be available to transport participants to the start line.
Prize Money: The top three men running a 6:00 minute mile or less, and the top three women running a 7:00 minute mile or less are eligible to receive prize money. Payment will be made by check and mailed to the registration address on file. Award amounts range between $300-$100.
- 1st place – $300
- 2nd place – $200
- 3rd place – $100
Student-athletes: Any student-athlete unable to accept prize money due to eligibility requirements may choose to have their prize money donated to their school athletic program or authorize the race committee to donate the prize money to a local charity.
Place Awards: The first place male and female winners will receive a custom 18″ x 6″ Burton Mile Street Sign for their trophy room. Custom Burton Mile place medal awards will be presented to the top ten men and women at the conclusion of the event. Please check the results prior to the awards presentation to see if you are a winner. If you can run a 15 minute mile or less, you are eligible to participate and compete for Place Awards.
TIMING & Results:
The race is a single mass start event with all times based on "Gun" time. The race will be professionally timed by Newton Timing & Race Services using RFID bib tags, with the results posted live on mobile devices. Results will be linked to Athlinks so members can have results listed in their person race history.


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Google Retail Blog - Another great Google Blog which is a great source of information tailored to the needs of retail advertisers. If you sell anything online keep in mind the holidays are quickly approaching and you want to make sure your website is up to par to take advantage of those shopper dollars. You'll pick up some awesome tips that will help your little retail shop be the best it can be. Long live Google!
Wednesday, October 29, 2008
Google's Retail Blog
Monday, October 27, 2008
"Merchants Wanted: Pay Per Click Advertising with Comparison Search Engines"
Anyone who advertises on the Internet knows about pay-per-click search engines like Google Adwords and Yahoo Search Marketing. But did you know that if you sell products online there's a tool out there specifically for you?
A different form of pay-per-click that uses "comparison search engines". These are actually search engines just for products. Searchers use this type of search engine when searching to purchase a specific product. With the information this type of engine provides, shoppers can locate the cheapest price by comparing prices for a variety of stores all in one place. It's an easy way of doing research before making a purchase and helps the buyer to make more informed shopping decisions. One example of this type of site is Shopping.com
Search results generally include a small picture and sometimes customer comments, or ratings. If you're searching for something online these search engines really are a must to ensure you're not paying too much for your intended purchase.
So, now you know what a shopping search engine is and why they're good for onsumersc. Let's talk about why they're also a good thing for merchants, and why you'll want to include them in your online advertising campaigns.
The first major factor is "less competition". If you've been advertising with Google or Yahoo, which most online advertisers use, you will notice that since comparison search engines are only for products, there are less players in the game. Thus you'll stand a better chance of standing out in the crowd and obtaining a good ranking.
All vendors do appear in the search results, but ranking for each shopping search engine is usually based on multiple factors: bid relevancy, popularity, bid amount. Each uses different criteria when deciding who's going to appear at the top.
So how do these search engines get paid, and what's in it for them? I thought you'd never ask. Most engines allow you to submit your products for free and only charge merchants for actual click-throughs. Some make money on any actual sales that are made using their sites.
The traffic you'll receive from this type of specialty search engine is considered to be more "qualified". As these browsers are actively searching for a product to purchase they are in "shopping mode" and are "spend ready". More qualified traffic means higher conversions for you.
Every comparison search engine has different rules for submitting your products, but the majority are all the same. They ask for merchants to upload their products in the form of a "data feed" which is usually in TXT, CSV, or XML format. This is essentially a list of all the products the merchant wants included in the search results. It consists of pictures and short descriptions.
Now that I've got your interest, let's take a look at some of these shopping search engines and where you can go to submit your products.
1) Yahoo: "Product Submit" http://Shopping.Yahoo.com
This is Yahoo's product submission page. Minimum bids
vary depending on which category you select. The amount you
bid per click will determine your ranking.
2) Froogle: http://google.com/base/help/sellongoogle.html
My personal favorite when I'm in "shopping mode". Froogle
is Google's shopping engine. No fees to list your products
and no fees for click-throughs to your website. If
submitting more than ten items, Google suggests you upload
a data feed.
3) MySimon- http://www.MySimon.com
Their non-tech listings are powered by Shopping.com.
Their tech listings are powered by CNET. To list your
tech products go to
4) Shopping.com- http://www.Shopping.com
An Ebay company which lists thousands of products from
online stores. Twenty million unique visitors per month.
Merchants can list products for free and only pay for
clicks. The cost per click amount depends on the
category chosen. To be listed in the top three search
results is called "featured store placement" and is
based on the top three bids.
5) PriceGrabber.com- http://www.PriceGrabber.com
With over 26 million unique monthly visitors, PriceGrabber
is a strong contender in the shopping search engine
arena. You only pay for clicks to your store. Merchants
can choose to enhance their presence through logos
and what they call "Featured Merchant Product Listings".
There are additional charges for these services.
6) Shopzilla: http://www.ShopZilla.com
No set up fees to list your products and you only
pay for clicks. When opening your account you'll
need to fund it with 50.00 which gets applied to
click-throughs as needed. Your product listings
will also appear in Shopzilla's other sites such
as Bizrate, AOL's Instore.com, etc.
7) Become.com- http://www.Become.com
Founded in 2004, you'll find no set up fees to
submit your products. You'll only be charged for
clicks to your site. Each category has a minimum
cost per click. Your ranking is based on three
factors: relevance, bid amount and popularity.
There is no doubt that comparison search engines can send additional traffic to your online store. If you haven't been using them because you didn't know what they were, or how to include them, now you know. You no longer have any excuses for not adding them to your online marketing arsenal.
For additional information on this subject see these
Additional links and resources.
A blog about data feed optimization for the shopping
search engines.
Offering information and reviews on comparison search
Helps online retailers submit, manage and optimize
product listings on top shopping search engines via
a single data feed.
All things considered, shopping search engines are not only an excellent tool for online shoppers, they're also a dream come true for merchants who are trying to increase their store front traffic. If you haven't used them in the past, now's your chance to get your products in front of millions of online shoppers. And who knows, you might have just what they're looking for!
Thursday, October 23, 2008
Google Analytics and Adsense Combined
Google is going to be combining Adsense reports within Google Analytics.
This video shows the detailed AdSense reports that will be soon be available to all publishers within Analytics. They're gradually rolling out this feature over the next few weeks.
Wednesday, October 22, 2008
Free Report from Jeremy Palmer
Making Money without a Website Jeremy's created a short 10 page guide that shows you how to make money
without a website. Download it for free:
Here's what's in the free report:
- What is Direct Linking
- Benefits of Direct Linking
- Best Practices for Direct Linking
- Direct Linking Examples
- Google's Policy Change - The End of Direct Linking?
- When a Door Closes a Window Opens
- Direct Linking in the Content Network
- Drawbacks of Direct Linking
- Direct Linking Terms
- Make More Profits from your PPC Campaigns
Grab your copy now. Jeremy knows his stuff and who knows, you just might learn something.
Tuesday, October 21, 2008
YouTube - GoogleBusiness's Channel
It's no secret that I love everything Google. I even think they should run for President. Hell, I'd vote for em. They do the coolest things. A cool company obviously run by some very cool people. Yea, I said cool a lot. I like that word. Got a problem with it? Anyway, if you use Adwords or Webmaster Tools or any of their other free services you'll love these videos on YouTube. Tons of helpful videos that will get you up to speed on the various Google tools. Bookmark this one. Say it with me "Google for President, We Love Google"....now you're talking.
Hello there,
I just wanted to tell you how excited I am about the Social Networking Directory! It has to be the biggest Web 2.0 resource out there. I mean I'm sitting here going through it and can't believe how many social sites there are!
There are over 3,000 sites in the Social Networking Directory. The best thing though... is that they ALL have a description about what the site actually does! I mean I've seen the books where people just give you links... but the Social Networking Directory not only gives you the description of each site, it has the graphic, tags, and the link!
I would like to recommend that you go and get it right now! It is Free!
Thursday, October 16, 2008
Google Launches Adwords Display Ad Builder
Not feeling very cretive? No time to channel your inner artist?
Google announced the release of Adwords Display Ad Builder today which allows anyone to crete professional looking display ads to run across the Adwords network. No need to hire a designer, now it's easy to do it all yourself. You can create customized display ads using your own logo, images and text. Google makes it easy to be your own designer.
For help see these tutorials:
Friday, October 10, 2008
Post to Multiple Social Networks
Ping.fm: "Ping.fm is a simple service that makes updating your social networks a snap." If you use AOL Instant Messenger,Google Talk (GTalk),Yahoo! Messenger,Windows Live Messenger, iGoogle Gadget, Facebook Application
iPhone Web App, Mobile App (WAP),Ping through SpinVox, you can post here and all of your networks will get the update. Very cool.
Wednesday, October 8, 2008
"Test Your Landing Pages With Google's Website Optimizer"
A conversion is what happens when someone visits your landing page and performs a wanted action. When you test your landing pages and find out what's working, you can use that information to increase your conversions.
The problem with testing is that the software you need is generally very expensive. Well, how would you like a top notch testing solution that won't cost you a dime? Google offers a free service called "Website Optimizer" http://www.google.com/websiteoptimizer It runs from within your own web browser so there's nothing to download or install.
You can choose from two types of tests:
1) A/B Testing- Also known as split testing, and the easiest
type of test to run. In this type of test you set up two
different versions of your landing page and traffic is
then split between the two to find out which one has a
higher conversion.
2) MultiVariable Test- A bit more complicated, this type
of test allows you to test different elements all on the
same pages. For example, you could test different headlines,
graphics, blocks of copy, etc.
Your landing page, (aka test page), must include some call to action. In other words, it must ask them to do something -subscribe to your ezine, buy your product or service, or download something.
Google calls each test an "experiment". There are only four steps when it comes to setting up an experiment. You'll be given some code to copy and paste onto your test page, and your conversion pages. A conversion page is where the viewer goes after performing the wanted action on your landing (test) page.
Make sure you set everything up correctly from the get- Go. If not, and you need to make a change to something, you'll have to go back and re-paste the code on all of your pages. Once the code is in place, Google's validation tool will tell you if something was not done correctly in your setup.
You can decide to test all or only a percentage of your website traffic. Keep in mind if you go with only a certain percentage of your visitors, the test will take
longer to complete. Experiments can also be stopped or paused at anytime.
After your experiment starts, you'll be shown the estimated duration and number of impressions and conversions tracked. Google's graphical reports are simple and easy to read and understand. So even if you're not a math guru, you'll understand what you're looking at when viewing the test results.
Some other helpful resources to help you are:
Google's Optimizer Blog
Google Analytics Blog
There is no doubt that testing and tracking your landing pages will increase your conversions. If you've been sitting on the sidelines, here's your chance to become a "landing page detective" - and the best part is, it won't cost you a dime.
Stop throwing money away and know once and for all what's working with your landing pages. Google's Website Optimizer makes it simple and easy for you to start testing. So what are you waiting for? Get out that white lab coat and wipe off those beakers -it's testing time.
MySpace Layouts Generator
CoolChaser MySpace, YourSpace, we all need a little room to breathe. Admit it you have a MySpace page. Not only for today's spoiled teenager, MySpace is huge but the default templates are a little lacking in creativity. If you need some help in creating the coolest page ever CoolChaser can add some "ohhhh, laaa, laah.....to your page. Free to use and stores everything you create.
Saturday, October 4, 2008
Free Private Label Rights GiveAway
Thought I would let you know about a new Event that opened the doors to new JV Partners today.
As you may already know, Private Label Right products are extremely popular right now. Terry Anglin has made it possible for you to take advantage of that opportunity right now to start building your own list.
I recommend that you check out this event as soon as possible to get a heads up on the competition.
You will also want to check out the great offer Terry has put together along with Unbelievable cash prizes for his Elite status partners.
Go Now as they close the doors on Oct 17th.
Thursday, October 2, 2008
Giveaway Finder
Everytime you turn your head these days someone is hosting a "giveaway". Believe it or not you can find a lot of gems if you take the time to look at some of these products. But how do you find them? This site does all the hard work for you by announcing all new giveaway's that are being promoted at any one time. You can even subscribe to their ezine to be notified by email of new entries.
Wednesday, October 1, 2008
"Pay-Per-Click Advertising with Microsoft adCenter"
Microsoft, not to be left out of the pay-per-click race, followed on the heels of Google Adwords and Yahoo Search Marketing with their own program called "Microsoft adCenter". While you may experience higher conversion rates than with Google or Yahoo, you'll also find less traffic. On the plus side, it can be less expensive.
According to ComScore in Feb 2008, MSN sites had only 7.1% share of total Internet searches, compared to Google's 53.5% and Yahoo's 16.4%.
You can choose to just participate in "search ads",(your ads are displayed on MSN and Live Search),or "Content Ads", (your ads placed on variousin rmation based websites in Microsoft's partner network), or both. By default, both are turned on automatically when registering. We'll talk more about Content Ads a bit later.
With Search Ads, your ads will be displayed on MSN's search results pages, reaching a potential audience of 49 million people every month.
The adCenter offers a clean interface that's simple and easy to use. Write your ads, pick your keywords and set your minimum bids. If you already use Adwords or Yahoo's Search Marketing, you can easily import your existing ads and keywords. If you need help getting started, there is a "QuickLaunch Program" available to assist you. See:
When setting up your new account on adCenter it will cost $5.00 charged to a credit card. After that, you only pay per click and your card is charged monthly. Of course, you can set a monthly budget of what you'd like to spend.
As soon as you've finished the registration process,it's time to set up your ads. Here's the format: Ad titles can be up to 25 characters, ad text 70 characters, display URL has a 35 character limit. A minimum of six words is required in the title and description. The destination URL is not shown in the ad and can be up to 1,022 characters. This is the page that people will be sent to when clicking on your display URL.
Here's a brief overview of some of the rules. Your landing pages cannot contain pop-ups or be under construction. Your ad copy and landing pages must be relevant to your keywords. There can be no duplication of your ads, no using trademarks that belong to others, cannot use a "nonspecific" call to action such as "click here". You'll also need to pay attention to grammar and punctuation. You cannot repeat punctuation marks, cannot capitalize entire words, and there is no use of xclamation points in your titles.
Before your campaigns go live, MS conducts what they call an "Editorial Review". This is done to make sure your ads and keywords are relevant. If not, they'll be disapproved. Ads can be active, inactive or disapproved.
Following this, it's time to select your keywords/phrases. There is a "keyword research tool" you can use to help with brainstorming. You can type in a URL and it gives suggestions for the page. Again, two or three keywords will work better than singular.
If you'd like some software help, there's a keyword research and optimization tool that's based in Excel.It helps you to build keyword lists quickly and easily and keep precise metrics. You can download it at:
In addition to choosing your keywords, you'll also want to select the "match types". There are three available.
1)Phrase Match: Any phrase that contains even one part of your keyword will display your ad. For example: your phrase is "new homes", the searcher types in "Chicago new homes" and your ad will be displayed.
2) Exact Match: Your ad only shows up when the searcher types in your keywords exactly. For example: Your phrase is "new home" - they must type in "new home" exactly or your ad will not show up. This is more targeted but you'll get less traffic.
3) Broad Match: Your ad will display if someone types in even one of your keywords in their search request.For example: Your phrase is "new homes" - your ad will display for a search of "new" or "homes".
You can set separate bids for all three match types.Some match types don't apply to "Content Ads". You can also make a list of "negative keywords". These are words or phrases you don't want your ads displayed for.
Now that your ads and keywords are in place, let's talk about the bidding process. There is a five cent minimum bid. In addition to regular bids, you can bid an extra amount above your keyword bid to target customers by demographics. This is optional.
If you're not using "incremental bids", your keyword bid amount is the maximum amount you will pay when your ad is clicked. You pay one penny more than the next highest bidder, all other factors being equal. So, you could potentially pay less than your actual bid amount.
You can also set separate bids for "Content Ads" and "Search Ads". Microsoft does not allow you to see what others are bidding. Your ad ranking can be improved by increasing bids or improving your ad relevance.
So how are ads ranked? Ranking includes: highest bid or incremental bid, greater relevance, and click-through rate.
As mentioned earlier, advertising on the Content Network is optional. Your ads will appear alongside information based pages that contain content that is related to your keywords. Content Ads appear on a select network of high-traffic pages such as MSN Money, MSN Entertainment, Fox Sports, MSN Tech & Gadgets, Windows Marketplace and other participating partners.
Microsoft makes it easy to target your audience with what they call "Intelligent Targeting". With this advanced targeting, you can select the target markets you want to reach by age, gender, location, etc. If you know your target market only goes online during certain times of the day, you can even pick the days of the week and times of day that you want your ads to run.
Conversion tracking is available and with the in-depth reporting function, you can easily keep an eye on how well your campaigns are doing. You can track click-through rates, impressions, and more.
Some excellent resources for further study are:
MS adCenter Labs: http://adlab.microsoft.com/
adCenter Community: http://adcentercommunity.com
If you're already using pay-per-click marketing in your online marketing efforts, you might want to take MS adCenter for a spin. With their advanced targeting, you'll be given the ability to hit your target market with more precision, and expand your reach and on-line exposure.
PayPerClickResearch.com the pay-per-click Authority
when it comes to paid search engine advertising. With
helpful articles, how-to's and tips that will help
you make the most from your advertising investment.
Download a FREE "How To" ebook at....