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6 CSS Tools to Help You Build a Better Website
Version 3 of Cascading Style Sheets give website designers more control over page layout and page elements. If you plan to build (or rebuild) your small business website using CSS, these six applications are worth a look.
Thu, March 21, 2013
CIO — Cascading Style Sheets are an essential element of Web pages, since they control page layout, fonts, positioning and so much more. While CSS does offer a great deal of page control, some aspects can be cumbersome. This in part is why CSS is going through another revision, currently version CSS3.
CSS3 gives designers more control over page layout and the behavior of different page elements. With its new coding options, CSS3 now has the capability to create image effects with code, giving more control over the look and feel of layouts. These effects—which include gradients, text and box shadows and border-radius, for rounded corners on boxes—let you create image effects on the fly, without building each effect using image-creation programs. It's also worth noting that CSS3 is backwards compatible and will work with pages designed with CSS2.
News: CSS Working Group Expands Palette with Variables
Here are six programs that will make your life easier when designing pages with CSS. Some will help you accomplish a single CSS programming task, while others are more robust and will help you go a long way toward building a fully functioning small business website.
Adobe Dreamweaver CS6
When working with CSS—and, in fact, when doing all types of Web design—the program of choice for many is Adobe Dreamweaver CS6.
One particularly useful feature is Fluid Grid Layouts (shown below), which is a must for creating multiple layouts for desktop, tablet and mobile versions of a site at the same time. Note that the document type defaults to HTML5. As a result, Dreamweaver CS6 lets you build a mobile site quickly, then output the layout using the mobile development framework PhoneGap.
There is also improved support for the HTML5-based user interface system jQuery Mobile.
Additional Dreamweaver CS6 features include an updated Multiscreen Preview panel, which lets you see how HTML5 content renders, as well as integration with the Adobe Business Catalyst website hosting platform and a wider range of Web fonts that you can incorporate into your projects.
Analysis: 6 Things You Need to Know About jQuery
Adobe offers several pricing models based on its Creative Cloud package, which offers software components to businesses beginning at $19.95 per month.


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The Advisory Board for the University of Washington Bothell provides guidance to the campus on issues surrounding higher education, assists in building relationships with business and civic leaders and advocates for university resources.
Rick Shea is a serial entrepreneur in the biomedical device industry. Most recently, he was the president and CEO of Spiration. Shea joined Spiration in 2000, with more than 28 years of medical device and health care industry experience.has lead Spiration through significant growth and development and now commercialization of the company's minimally invasive IBV Valve System for the treatment of severe emphysema and for the treatment of air leaks post-thoracic surgery. Prior to joining Spiration, Shea held a broad range of executive positions, in sales, marketing, distribution, and research and manufacturing capacities. Shea earned a bachelor in science degree in marketing from Nichols College.
Bill Abbott currently serves as corporate real estate broker at Coldwell Banker Commercial. He previously held a position in corporate real estate brokerage Services with CBRE, and as senior category strategies manager with Food Services of America. He received his undergraduate degree in business from the University of Washington Bothell, and obtained an MBA in business through Seattle Pacific University.
Fariba Alamdari serves as Head of Market and Value Analysis Group at Boeing Commercial Airplanes. Dr. Alamdari served as Vice President of Future Market at Boeing Commercial Airplanes since May 24, 2006. Dr. Alamdari came to Boeing from Cranfield University, where she was head of the Department of Air Transport and dean of faculty of Engineering, Science and Manufacturing. She is the author of more than 80 articles and reports on aviation related issues. She obtained her PhD on the economic impact of airline deregulation in 1988 from Cranfield University. She has a masters degree in transport economics and a first degree in politics and economic studies. She is a member of Air Transport Research Society and a fellow of Royal Aeronautical Society.
Mark Ericks is Deputy County Executive, Snohomish County. He has formerly served as U.S. Marshal for the Western District of Washington (appointed by President Obama in 2010), Bellevue Police Chief, Assistant City Manager of Bothell, and Washington State Representative. While a police officer in Bellevue, he held positions as patrol officer, patrol supervisor, juvenile detective, narcotics detective, Lieutenant of Property Crimes, and Lieutenant of Major Crimes. In 1990, Mark was selected to be the Chief of Police for the City of Bothell. In 2002, Mark retired from law enforcement and became the Director of Administrative Services for the City of Bothell. This position consolidated the former positions of Finance Director, City Treasurer, Director of Human Resources and Director of Information Technology. He was then elected three times to serve as a state representative for Washington's 1st Legislative District.
Lou Gray is a Co-founder & CEO of SEC Live. Gray has more than 18 years of entrepreneurial and operational leadership. Gray's entrepreneurial efforts have lead him to the successful creation and sale of awarding winning products and companies, most recently with SEC Live. Past companies have included UIEvolution and at DreamBox Learning. On his journey to becoming a CEO, he has also served as an entrepreneur-in-residence, an attorney, an international strategic consultant, and director of mergers and acquisitions for an LBO firm. Lou holds a J.D. from the Columbia University School of Law, where he was a Harlan Fiske Stone scholar, a teaching fellow in negotiations, and a certified mediator for the EEOC and the Harlem Community Justice Center. Gray holds masters' degrees in both economics and international affairs from the Maxwell School, and a bachelor of science in psychology from Emory University. Gray was named a "Top 25 Innovator" by Seattle Magazine in 2009.
Anoop Gupta currently serves as Distinguished Scientist for Microsoft Research. Prior to re-joining MSR, Gupta served as corporate vice president of technology policy and strategy for Microsoft. He also served as the corporate vice president of the Unlimited Potential Group and Education Products Group and as corporate vice president and founding leader of Microsoft's Unified Communications Group. Before joining Microsoft in 1997, Gupta was a professor of computer science and electrical engineering at Stanford University for 11 years. He received the National Science Foundation Presidential Young Investigator Award, and held the Robert N. Noyce Faculty Scholar Chair at Stanford. Prior to his role at Stanford, Gupta was on the research faculty at Carnegie Mellon University, where he received his Ph.D. in computer science. He holds a bachelor's degree in electrical engineering from the Indian Institute of Technology, Delhi.
Jeff Hanley is Director of Japan Structures for Boeing Commercial Airplanes Supplier Management. Jeff's responsibilities include sourcing, contracting, and supplier performance management in support of all Boeing Commercial Airplane Programs.
Jeff's current focus is on ensuring the supply base is prepared to support Boeing's current and future rate increases while improving quality, cost, and delivery performance. Prior to this assignment, Jeff has held various Supplier Management positions in both Defense and Commercial Airplanes including Missiles Systems, Commercial Aviation Services, Customer Training, Raw Materials & Standards, Outside Production, 747 and 787 Program Supplier Management.
Jeff was born and raised in Seattle; joining Boeing in 1989 after receiving his B.A. in Business Administration from the University of Washington. He received his MBA from Seattle University in 1994 and studied Lean Manufacturing in Japan in 1999.
Captain Lawrence retired from NASA in 2006. A veteran of four space flights, Lawrence has logged more than 1225 hours in space. Lawrence was one of the first two female helicopter pilots to make a long deployment to the Indian Ocean as part of a carrier battle group, and has undertaken multiple technical assignments within the NASA Astronaut Office. Lawrence has received numerous awards for service and leadership. She holds a master's degree in ocean engineering from the Massachusetts Institute of Technology (MIT) and the Woods Hole Oceanographic Institution (WHOI) and a bachelor of science degree from the U.S. Naval Academy.
Bob Leach is senior vice president of DA Davidson and Co. and has more than 25 years of experience working in the financial industry. His previous experience includes work with Foster & Marshall, and Piper Jaffray & Hopwood. He was manager for both Dain Bosworth and Ragen MacKenzie, and the regional manager of the Northwestern Puget Sound and Eastern Washington Region for Wells Fargo. Leach holds degrees in economics and communications from the University of Washington.
Jud Marquardt is a founding partner of LMN Architects, a Seattle-based firm delivering design services for all projects with particular emphasis in civic and public assembly facilities. Jud has served with distinction on the national boards of the AIA and the American Architectural Foundation. He currently serves as a visiting team chair for the National Architectural Accreditation Board in accrediting colleges of architecture at various universities across the country
Jens Molback is owner and CEO of Molback's Garden + Home in Woodinville, which was founded by his parents in 1956. Molbak's also operates a 40-acre plant farm in Redmond where inspiring plants are locally grown for northwest gardens. He is also a Partner with Social Venture Partners in Seattle.
Jens founded Coinstar, Inc. in 1990 with the goal of creating a company that could simultaneously benefit the private, public, and non-profit sectors. The company pioneered self-service coin counting to provide consumers a convenient and innovative means to convert loose coins into cash. Currently, Coinstar has over 12,000 locations in the United States, Canada and United Kingdom. Coinstar's units are designed not only to convert coins into cash, but also to accept donations for many charitable organizations including UNICEF, The Red Cross, and the World Wildlife Fund. The company went public in 1997 and Jens retired as Chairman and CEO of Coinstar in 2001.
Jens earned a bachelor's degree in psychology and biology from Yale University and worked as an investment banker with Morgan Stanley & Company in New York. He moved to Virginia to help develop a neuroscience center at the University of Virginia, before earning an MBA in Business from Stanford University. Jens currently serves on the Board of Directors of the Space Needle Corporation, Chihuly Garden and Glass, and KeyMe. He is a past trustee of the Lakeside School.
Luis Navarro is the Director of the Office of Social Responsibility for the Port of Seattle. His responsibilities include promoting the Port's mission and values through the small business program, workforce development and support for veterans transitioning to civilian jobs. He is currently a member of the Office of Minority Women and Business Enterprises (OMWBE) Ad Hoc Advisory Committee, Washington DOT DBE Advisory Group, and past-president of the U.S.-Mexico Chamber of Commerce (Pacific Northwest chapter).
Navarro was recently recognized by the NFL and the Seattle Seahawks with the 2013 Hispanic Leadership Award. He is also a community advocate for Susan G Komen Puget Sound. He received an MBA from the University of Washington in Bothell and a bachelor's degree in business administration from the University of Illinois at Chicago.
George Northcroft is the regional administrator of the GSA's Northwest region. Northcroft oversees all GSA's operations in Alaska, Idaho, Oregon, and Washington – including management of federal real estate and information technology. Prior to this position Northcroft served as director of business relations & economic development for King County. Additionally, Northcroft has worked as the director of treasury and cash management for Nordstrom, and director of the Department of Executive Administration in King County.
Bill Ptacek is Director of the King County Library System, the second largest library system in the nation. Prior to his role with KCLS, Ptacek began his career at the Chicago Public Library and worked as the director of the Idaho Falls and Louisville Free public libraries before coming to the King County Library System. He has a bachelor's degree from the University of Illinois, a master's degree in library science from the State University of New York and advanced degree in Administration from the University of Chicago. He has also served as an adjunct professor and a visiting speaker at the University of Washington's Information School.
Jim is the West Region Commercial Executive for Banner Bank, managing the commercial and specialty banking activities for the bank in Western Washington and Western Oregon. Previously, Jim's roles have been as a division manager with commercial and retail banking responsibilities, and commercial banking center manager and on and on. Jim is a graduate of the University of Washington Bothell (IAS) 1995, Pacific Coast Banking School 2005 and Northwest Intermediate Commercial Banking School (1993). His community involvement includes ranges from serving on the boards of chambers of commerce to volunteering in the classroom for Junior Achievement.
Susan Sigl is a technology executive and leadership consultant for venture capital funding. She was previously the president & CEO of the Washington Technology Industry Association. Prior to WTIA, Susan was the co-founder and a general partner of SeaPoint Ventures, a Seattle based venture capital firm investing in communications companies in the wireless, broadband and network transactional infrastructure sectors. She currently serves as an advisor to Ivy Corp., a privately held, early stage Seattle start-up in the wireless sector, and as a board member of the Technology Alliance, the Puget Sound Regional Council and the Technology Council of North America. Susan was listed on the 100 Top Women in Seattle Tech by TechFlash in July 2009.
Preston Simmons is the Chief Executive Officer for Providence Health & Services, Western Washington Region – Northwest. He is responsible for a complex delivery system that contains the 491 licensed bed Providence Regional Medical Center, Everett, a network of Ambulatory Clinics and other related healthcare services. He joined Providence in 2007.
Prior to his current role, Preston was a Senior Associate Administrator at the University of Washington Medical Center. He served at the University of Washington Medical Center since 1998. Prior to that, he was Chief Executive Officer of a rural hospital in Page, Arizona as part of the Samaritan Health System and served in senior leadership roles at Stevens Hospital in Edmonds and Ballard Community Hospital in Seattle.
Preston has a master's degree in health administration from the University of Washington and is a Clinical Associate Professor in the Department of Health Services, School of Public Health and Community Medicine. He is a Fellow with the American College of Healthcare Executives and is active in many professional and community organizations including being on the Boards of the United Way of Snohomish County and the Mount Baker Council of the Boy Scouts of America.
Renee Radcliff Sinclair is leading strategic initiatives for Apple Inc. in the western United States, where she manages relationships with elected officials and community thought leaders around issues related to student achievement and technology. Prior to joining Apple, Renee spent 14 years as a journalist, followed by four successful elections to the Washington State House of Representatives. Since retiring from public office, Renee has served in policy leadership roles with the U.S. Chamber of Commerce, the American Electronics Association, and now with Apple. Renee has served as a volunteer with a number of local government, humanitarian and workforce efforts over the years and continues to serve her community through a variety of policy-related, community-based activities.
Deborah Wilds currently serves as the President and CEO of the College Success Foundation. Before coming to the Foundation in 2006, Wilds was a senior program officer for education at the Bill & Melinda Gates Foundation. Prior to that, Wilds served as the deputy director of the American Council on Education's (ACE) Office of Minorities in Higher Education, in Washington, DC. She was the co-founder and chair of the board of directors of New Era Education, an independent school and pre-school located in Baltimore. Wilds holds a Ph.D. in education policy, planning, and administration from the University of Maryland at College Park, an master's degree in education administration from Howard University and a bachelor's degree from the California State University, San Diego.
Carl Zapora was named Superintendent of Public Hospital District No. 2 Snohomish County in February 2011, with responsibility for the administration of the hospital district entity, financial and capital assets, and the development and launch of the PHD's new program, the Verdant Health Commission. He oversees a staff of four, a $10 million budget, and works closely with the five elected Commissioners of PHD2.
Previously, Carl was the President & CEO of United Way of Snohomish County (Everett, Washington) with responsibility for the $10,000,000 United Way serving Snohomish County, Washington.
Before that, Carl was VP & Mid-America Regional Director for United Way of America, based in Chicago, with responsibility for 651 United Ways in 20 states, raising $1.8 billion dollars. He has also held chief executive and senior management positions at United Ways in Texas, Illinois, New York, New Jersey and Pennsylvania. Additionally, he has been VP of Marketing for a software company in Illinois, and owned and managed a restaurant in Reading, Pennsylvania.
In 2005 Carl was elected president of United Ways of Washington, and was also appointed to United Way of America's National Professional Council, the select group of United Way CEOs who advise the president of United Way Worldwide.
Carl's wife, Cheryl Foster, is a retired Ford Motor Company executive. They live in Edmonds and have a pet parrot named "Edsel."
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Many different bleeding disorders require clinical care by a physician or other health care professional. Listed in the directory below are some, for which we have provided a brief overview.
If you cannot find the information in which you are interested, please visit the Hematology and Blood Disorders Online Resources page in this website for an Internet address that may contain additional information on that topic.
Idiopathic Thrombocytopenic Purpura
Last reviewed: 3/19/2011
Topic Index
Overview of Blood and Blood Components
Blood Donations and Blood Banking
Blood Transfusions
Blood Disorders
Bleeding Disorders
Bone Marrow Transplant
Online Resources


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5444 N University Dr, Lauderhill
I've been lucky to get to eat all over the world, frequently on other people's money but this is the place where I choose to spend my own. Consistently excellent food with…
5200 N University Dr, Lauderhill
I was recently at Makino Japanese Buffet to celebrate a 90th birthday party! Kudos to the hosts who picked a terrific place. The food was excellent, with a large selection of…
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Every time we come here you take great care of my kids. I know kids and a restaurant is not always a great mix but you guys are awesome.
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The food just jams, the place is filled with the raucous sounds and vidoes of the carib, and the food?
Had the doubles and the pumpkin. Doubles were…
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Outstanding service, food and slaw. But pricy for sandiches ($10 avg). Stuffed pepper looked good
I had the Pastrami, it was very lean (don't need to pay the extra $1 for extra…
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Boasting one of the largest Korean menus in the area, try table grilling or a dinner menu that features seafood, kalbi, soups and casseroles.
5510 W Oakland Park Blvd, Lauderhill
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5400 W Oakland Park Blvd, Lauderhill
In ShortFounded in the south in the 1980s, this chain is based on the idea of offering good food and drive-through convenience. Hamburger options include a basic single-patty…
4589 N University Dr, Lauderhill
Don't be run off with the "French Food" title. This isnt some overpriced fancy schmancy place. Great provincial French food, kept simple yet extremely flavorfull. The pepper…


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Bachelor of Health Services Administration
Health Services Administration
I feel that the instructors really work with you; they are really helpful. It's changed my life.– Shawna Vanderhoef Baker student
As a Health Services Administrator, you plan, direct, coordinate, budget, and assess activities in a health care setting.
In this program, you will:
- Develop the administrative skills necessary to work effectively in a variety of health care settings.
- Cultivate critical thinking skills necessary for effective management through a combination of general education and health services courses.
Career Facts
- The average annual salary for Health Services Administrators is $88,750.
- Employment growth in this field is expected to be 16 percent by 2018, which is faster than average.
- A bachelor's degree is sufficient for some entry-level jobs, but many require a master's degree.
- Strong management skills combined with work experience in health care gives you the best opportunities.
- Advancing in this career is often through promotion to a more responsible position. You may also move to a larger facility, or work as a consultant.


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Tulsa Int'l Airport Runway Closed for Taxiway Upgrades
Extending the taxiway will cost about $8 million.
The Tulsa International Airport is using federal grant money to improve traffic flow to the east-west runway. Jeff Mulder, director for Tulsa's airports, said the taxiway, known as Charlie, is being extended about 4,000 feet in order to improve the air traffic when the airport shuts down its long north-south runway in 2009 for a six-month reconstruction. The 10,000-foot north-south runway is Runway 18L/36R. "This traffic flow will be important when we close our long north-south runway," he said.
Extending the taxiway costs about $8 million, he said. However, the city and airport aren't carrying the biggest part of the cost. Mulder said 95 percent of the construction cost is coming from a Federal Aviation Administration grant and about 5 percent from airport funds. The FAA's grant funds come from airline ticket taxes; the airport's funds come from fees and other charges generated at Tulsa International. The monthlong project will be finished by Nov. 1, he said. The construction has had some impact at the airport. Mulder said the taxiway intersects with the long runway, and the construction required the airport to shut the runway down. "Which impacts our airfield activity and requires most of our air traffic to use Runway 8/26," he said. "During the past few weeks, we have had some impact from the weather. " Runway 8/26 is a 7,000-foot-long runway and does not have the instrument approach capability that the long north-south runway has, Mulder said, adding that effects an aircraft's ability to land in low visibility conditions. "There have been approximately three occasions, for an hour duration, when flights were delayed or diverted due to weather over the last few weeks," he said. The airport is also working to improve the baggage carousels as well as install a new conveyor system to move bags more quickly.
News stories provided by third parties are not edited by "Site Publication" staff. For suggestions and comments, please click the Contact link at the bottom of this page.
We Recommend
Runway Renovation at Tulsa Int'l Airport in Okla.
In 2009, the airport's 10,000-foot main north-south runway will be closed for six months for major reconstruction estimated at $7.5 million.
Tulsa International Airport runway to reopen
-- June 30--Commercial airline traffic is expected to resume normal operations at 11 a.m. Thursday on the 10,000-foot main north-south runway at Tulsa International Airport after 60 days of...
Tulsa Airport begins work on main runway to last about 60 days
-- April 15--Demolition is under way on the south end of Tulsa International Airport's 30-year-old 10,000-foot main north-south runway, airport executives said Thursday. In...
Taxiway Overhaul at Tulsa International Airport
The airport's 10,000-foot main runway is scheduled to be reconstructed in 2009.


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Share This.With the leaps and bounds technology has made over the past couple of years, there is no reason why you should still be playing Angry Bird with your finger — you deserve a real slingshot! Super Angry Birds is a force feedback USB controller for Angry Birds that simulates the feeling of a slingshot. All the controls found in the game are available in this device. You can control Read More
Tag Archives: Hideaki Matsui


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Wednesday, July 8, 2009
The Purpose of a Book Cover
The conversation usually arises around a particular cover, as in, what is the purpose of this specific book cover? Does this design or image achieve the goal we set out for this book? Will this particularly design style appeal to the primary target audience of this book?
This discussion happens regularly and many different opinions inevitably fly around the room.
But I am interested in your opinion—what is the purpose of a book cover? Godin tackles this question generally, offering three options and singling out one as the key purpose of a book cover. His three options are: (1) to sell books, (2) to accurately describe the book, or (3) to, as he says, "tee up the reader so the book has maximum impact." Of course, he says that the purpose of the book cover is #3.
I would argue, however, that the actual purpose of the book cover is #1, to sell books through intriguing design, imagery or placement of information. My reason? I think #3 is cheating first of all (#3 sounds an awful lot like #1 with better words), but also, I think "maximum impact" is determined more by internal design, endorsements, and ultimately, the content of the book itself. Maximum impact has very little to do with the Book Cover in my mind.
After all, if you picked up a book because you loved the cover, read page one and found the book itself to be horribly dull, you would put the book down immediately.
The Book Cover is only responsible for the initial impact a book will have on a potential reader.
However, as we all know, most of us judge our books by their covers and oftentimes a poor cover can result in far less interest in a work that we might otherwise read (I know we're a shallow lot - unless it's just me!). Apparently, the average book buyer spends about eight seconds looking over a potential book purchase in abook store before putting the book down. The cover certainly is important in the final purchase decision!
So this is a question that is certainly up for debate. What do you think?
10 comments:
- Steelsmitty said...
Hmmmm.... I always thought the purpose of a book cover was to protect the book's pages from damage over time. Books also used to get a page edge gilding since gold is possibly antimicrobial forming a seal to keep dust, moisture and parasites out of the book as well. Most of what ever gets published is not worth reading so I guess having these books succumb to damage quicker is a good thing. Forget the fru fru covers give me clothbound hardbacks with gilded pages so I can pass great books worth reading on to my great great grandkids and beyond!
- Rick Daley said...
I think it should act as a billboard to catch a prospective buyers attention and entice them to pick it up off the shelf. It has a one to two second half-life in the eyes of the person perusing the shelves.
For an established author such as Stephen King, John Grisham, Tom Clancy, et al the author's name is likely to be the initial focal point. There will be more to it, but in a one-second glance, it's what you will notice first.
For a lesser-known author it may be the catchy title, intriguing graphic, or a blurb from a better-known author.
Once it has the prospective buyer's attention, it's up to the jacket copy to hook the reader and tee up the story. Now, whether or not one would consider the jacket copy to be an integral part of the cover may be topic for another discussion.
- Jacob R Parker said...
All the cover does for me is get me to take it off the shelf/buy it. It does not affect the overall impact for me at all. Once I've started reading it's as though the cover never existed. It doesn't even matter if the cover displays some of the characters/events in the story. The images I see in my head as I read end up being completely different.
- Lady Glamis said...
I'm a packaging girl. I buy things based on packaging all the time. I'm just a sucker for that sort of stuff. Pretty book covers always get me to pick up the book and look at the back.
Like Rick says, and what you say about initial impact, I think the cover is the hook for the fish. Whether or not we stay hooked after picking up the book remains to be seen. That first page has a lot of impact. So does the information on the back or jacket sleeve.
It can go the other way around. I have books on my shelves that are brilliant but their covers stink! The words are what matters the most to me in the end.
And yes, I end up buying a lot of things at the grocery store that aren't as tasty as their packaging is pretty. Go figure. I'm still learning.
- Brandon said...
Yeah, I'm with you Alex. From an author/publisher POV, a cover's number one purpose is to get prospective readers interested. A beautiful cover caused me to buy Orson Scott Cards "Ender's Game", and then the Hugo and nebula award logos on the front further sold me (though at that time in my life, I didn't know what they were).
- Jared B said...
I think it would be interesting to consider whether the purpose is subtly shifting over time from #1 to #3, especially as the market shifts in the direction of online ordering where you don't actually evaluate a physical copy before making the purchase.
Personally, I find that the Amazon reviews have become much more influential in my purchasing decisions than what may be on the cover, so much so that I would probably check them from my phone if I were in a brick & mortar shop trying to decide on a purchase there. Of course, that is a rare occasion for me now, considering Amazon's lower prices and the addictive free two day shipping for "Prime" members, but that's a bit of a tangent.
I think that if you're buying it online and you have all that other information available to you to help make the sale, I think it does allow for a bit more creativity and expression in the cover that isn't strictly designed to "sell" the book, but rather to frame the reading experience in a certain way (#3).
I agree that it could be considered a bit of a cheat, since most things that would serve the purpose of #3 would also probably help in some way with #1, but I'm also just thinking that it could be an indicator of a reaction / tweak in response to the changing conditions in the world of book purchasing.
- Janet said...
For me, a cover serves to categorize a book. Chick lit covers, for instance, have a definable look, and it tells prospective buyers whether or not they're interested. A strikingly beautiful cover will attract my interest, even if the book is not a type that would normally appeal to me. In that case, I would pick it up and take a closer look. But more often a cover tells me: don't bother.
If I've already decided to buy a book on the strength of a recommendation, the cover makes no difference at all.
- Robert Treskillard said...
This is a great topic for discussion, and my comment became so long it turned into a blog post!
You can read it at:
- Anita said...
I'll pick up a book based on a cover or a title, but I always read the first few pages before purchasing. Recently, I picked up a book after meeting the author, reading good things about the book, and absolutely loving the book's cover. I read two chapters and the sucker was awful. I'll probably never pick up one his books again.
- Susan Kaye Quinn said...
Eight seconds sounds about right! I definitely agree it is #1 - the cover draws the reader in, tempts them to pick it up. HOW this is done (i.e. what makes a cover do this), is slightly more mysterious than the sphinx (to me, at least).


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Dr. Fava obtained his medical degree from the University of Padova School of Medicine and completed residency training in endocrinology there. He completed a residency training in psychiatry at the Massachusetts General Hospital (MGH), he has been Director of the MGH Depression Clinical and Research Program (DCRP) since its inception in 1990 until 2014.. Under Dr. Fava's direction, it has become one of the most highly regarded depression programs in the country, conducting research projects in a variety of areas, including pharmacotherapy of resistant depression, neuroimaging, genetics, neurophysiology, neuroendocrinology, novel pharmacotherapies, alternative medicine, and psychotherapy. Dr. Fava has successfully obtained funding for his program, as principal or co-principal investigator, from the National Institute of Health and industry for a total of more than $60,000,000 in the past 18 years.
Dr. Fava has authored or co-authored more than 600 original articles published in medical journals with international circulation. He has also edited eight books, and published more than 50 chapters and 500 abstracts. Dr. Fava is also a well-known national and international speaker, having given more than 350 presentations at national and international meetings. He is currently Director, Clinical Research Program (CRP), Executive Vice Chair for the MGH Department of Psychiatry, Executive Director, MGH Clinical Trials Network and Institute, Director, and Slater Family Professor of Psychiatry at Harvard Medical School.
Dr. Fava is Editor-in-Chief of the Massachusetts General Hospital's
Mind, Mood & Memory newsletter. Please click on the link for more information and a free trial issue.
MGH Hotline 06.26.09 In General awards and honors
Maurizio Fava, MD, executive vice chair of the Department of Psychiatry, was honored with the 2012 John T. Potts Jr., MD, Faculty Mentoring Award.
A new study will measure the ability of probiotic bacteria GanedenBC30 (Bacillus coagulans GB1-30, 6086) to help people diagnosed with irritable bowel syndrome (IBS) and major depressive disorder (MDD).
Phone: 617-724-2513
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SOURCE Fulcrum SP Materials Ltd.
Fulcrum delivers substantial improvements in interfacial properties of Fiberglass - Epoxy composites by coating fabric with carbon nanotubes using its SP1 protein
REHOVOT, Israel, February 12, 2014 /PRNewswire/ --
Fulcrum SP Materials Ltd a world leader in innovative nanotechnology for enhanced composite materials, is introducing its SP1/CNT reinforcement solution for Fiberglass and Epoxy composites. Using nano-technology and specifically Carbon Nano-Tubes, Fulcrum's solution increases the toughness of such composites by at least 30% without affecting the overall strength. Fulcrum's technology enables customers to introduce Glass/Epoxy composites to much demanding applications, keeping affordable costs.
Customers have already deployed successfully Fulcrum's SP1/CNT reinforcement solutions in the aerospace market, realizing the commercialized scale and advantages of nano-technology in composites.
"Our unique SP1/CNT technology, which combines biotech and nano-technology, implemented for mass production in standard textile dyeing machines, enables us to provide our customers with a wide variety of solutions, tailored for their specific needs. We are very satisfied with our customers' feedback and cooperation in introducing our SP1/CNT complex for their products. We encourage companies to contact us in order to collaborate in working on their specific needs," said Nimrod Litvak, Fulcrum's CEO.
About Fulcrum SP Materials Ltd:
Established in 2007, Fulcrum SP Materials is a nanotechnology company commercializing the use of nanoparticles in the rapidly growing €82 billion composites market (Source: JEC Composites). The composites market includes raw materials such as carbon/glass fibers and aramid. Composites are commonly used in industries such as aerospace, construction, transport and marine, wind energy and sports equipment. Fulcrum's proprietary SP1/CNT technology can significantly improve the performance properties of composites; creating for its customers stronger and/or lighter parts manufactured at competitive costs. From its headquarters in Israel, Fulcrum is working in close cooperation with a number of leading multinational companies to develop a range of improved and innovative new commercial products for various end-markets.
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Scientists Ask Why World Climate Is Changing; Major Cooling May Be Ahead; Scientists Ponder Why World's Climate Is Changing; a Major Cooling Widely Considered to Be Inevitable
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May 21, 1975,
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The world's climate is changing. Of that scientists are firmly convinced. But in what direction and why are subjects of deepening debate.
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SOURCE PTC Therapeutics, Inc.
SOUTH PLAINFIELD, N.J., Feb. 10, 2014 /PRNewswire/ -- PTC Therapeutics, Inc. (NASDAQ: PTCT) announced today that it has commenced an underwritten public offering of approximately $75 million of shares of its common stock. The number of shares to be offered and the price for the proposed offering have not yet been determined. All of the shares in the offering are to be sold by PTC. PTC intends to grant the underwriters a 30-day option to purchase up to an additional 15 percent of the shares of common stock sold in the offering. The offering is subject to market and other conditions, and there can be no assurance as to whether or when the offering may be completed.
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J.P. Morgan and Credit Suisse are acting as joint lead book-running managers for the offering.
A registration statement on Form S-1 relating to the securities proposed to be sold in this offering has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time that the registration statement becomes effective.
The offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the offering may be obtained from J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717; telephone: 866-803-9204; or Credit Suisse Securities (USA) LLC, Attn: Prospectus Department, One Madison Avenue, New York, NY 10010; telephone: 800-221-1037; email: firstname.lastname@example.com.
This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to the registration or qualification under the securities laws of such state or jurisdiction.
PTC is a biopharmaceutical company focused on the discovery and development of orally administered, proprietary small molecule drugs that target post-transcriptional control processes. Post-transcriptional control processes regulate the rate and timing of protein production and are essential to proper cellular function. PTC's internally discovered pipeline addresses multiple therapeutic areas, including rare disorders, oncology and infectious diseases. PTC has developed proprietary technologies that it applies in its drug discovery activities and which form the basis for collaborations with leading biopharmaceutical companies.
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From their waterfront post on Southold Bay, the seasoned mariners of Eagle's Neck Paddling Company rent kayaks to facilitate adventures through the estuaries and arteries of Long Island's North Fork. Daily kayak tours depart in the morning and evening, whereas lessons with certified instructors equip explorers with the skills to serenely navigate waters populated by herons, egrets, turtles, and former CEOs who have decided to live off the grid.
The Connecticut River spans 410 miles from the border of Canada to Long Island Sound. Inside the Connecticut River Museum, visitors can span that space through exhibits that tell the stories of the river and the people who have lived along it. Aerial photographs and a large mural depict the evolution of the river communities through time, and the "On the Great River" exhibit showcases the early history of the river through artifacts and works of art. A reproduction of David Bushnell's "Turtle" allows visitors to get up close to the submarine, turn the propeller, and pump the ballast intake. A huge mural, cannonballs, and ship fragments recall the night in April, 1814 when British forces traveled upriver and burned the privateer fleet in Essex. The river played a key role in the development of towns and cities in New England, providing everything as transportation routes to waterpower.
Along with long term and special exhibits, the Museum offers educational programs for adults and children as well as seasonal boat cruises up the River. Cruises travel along the lower river valley, labeled one of America's last great places by the Nature Conservancy.
Shoreline Fitness's certified trainers hold tight to their philosophy of leading a life in balance. They lead patrons toward this goal by targeting their core tenets of health and fitness—stability, movement, strength, and nourishment. Both of Shoreline Fitness's clubs welcome guests to their more than 15,000-square-foot training studios, which are packed with cardio machines and strength-training equipment to assist them on their journeys to overall fitness.
Throughout the week, instructors lead more than 150 fitness classes on the hardwood floors of their numerous training studios, and NASM-certified personal trainers meet with clients individually, drafting custom workout sessions to suit their specific fitness goals. As their parents burn calories, youngsters can burn excess energy in the onsite Kids Club. In the clean, secure playroom, a childcare staff leads wee ones in hands-on activities and enlightening discourse on the fleeting impermanence of reality.
The US Coast Guard–licensed captains with Peconic Water Sports tow customers through the water using all of the 400 horses inside their Malibu Wakeboats' Indmar engines. Before launching from the dock in Greenport Harbor, they wield their coaching experience to train each participant in the techniques necessary to ride their selection of Liquid Force wakeboards, Connelly Marine water skis, tubes, and kneeboards. These captain-coach hybrids emphasize safety as much as technique, and each is annually certified in CPR and First Aid. Captains also conduct seasonal fishing charters through the bay or open sea, as well as sightseeing cruises along Eastern Long Island.
On board the yacht Mystique, the crew of Lady Katharine Cruises organizes themed brunch, lunch, and dinner cruises that give occasions a nautical boost. Summer lobster bakes move aside for fall foliage cruises along the Connecticut River, and entertainment cruises are held throughout the year with themes including jazz, Big Band, oldies, and salsa. In addition to public voyages, the vessel can be chartered for weddings and private cocktail parties.


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Kortnie watch
33 girls compete for a spot in the Top Model loft in New York City! Don't miss the full night event Wednesday 8/7c. watch
Meet Laura. watch
Eva Marcille is a mom!
The winner of the third cycle of America's Next Top Model welcomed a baby girl named Marley Rae McCall, according to Instagram posts. It's the first child for Marcille and her boyfriend, songwriter Kevin McCall.
The CW has good news for Veronica Mars fans.
read more
I'm going to get right to the point: Marvel's Agents of S.H.I.E.L.D. is not good.
Five episodes in, and I'm ready to quit -- and I don't quit anything. I'm still watching Grey's Anatomy, Project Runway and yes, even the boys vs. girls season of America's Next Top Model, but S.H.I.E.L.D. is pushing my limits.
Last week's episode was a small step in the right direction, finally introducing the show's Big Bad, Centipede. But I'm finding it hard to muster up anything beyond apathy towards this evil. Why should I care whether or not Coulson's team can save the world from Centipede when they haven't given me a single reason to care about the people doing the saving? Here are seven ways that S.H.I.E.L.D. went wrong:
Stephen Amell and his wife Cassandra Jean welcomed a baby girl on Oct. 15,Just Jared reports.
"Mavi Alexandra Jean Amell was born on Tuesday afternoon. Everyone is happy and healthy," a rep for the Arrow star said.
The CW has renewed America's Next Top Model for Season 21, the network announced Friday. The upcoming cycle will...
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Stochastic Grace
I was raised in a household of atheists. My parents were card-carrying members of the American Communist Party, and therefore the atheism in my household was quite close to the militant anti-theism of the so-called "new atheists".
The Resource Finder has powerful filtering features — check out the tutorial to learn more.
I was raised in a household of atheists. My parents were card-carrying members of the American Communist Party, and therefore the atheism in my household was quite close to the militant anti-theism of the so-called "new atheists".
These excerpts from Origins: Christian Perspectives on Creation, Evolution, and Intelligent Design, written by BioLogos president Deborah Haarsma and her husband Loren Haarsma, offer a sampling of the book's many topics, from exploring our disagreements and agreements on origins as Christians to explaining scientific processes to looking at how we read Genesis.
So what then does Resurrection mean? For Benedict it represents a new dimension of reality breaking through into human experience. It is not a violation of the old; it is the manifestation of something new.
In this series, Kathryn Applegate addresses the concern that randomness implies the absence of God's activity and involvement in the natural world. She begins by clearing up some common misconceptions about the concept of "randomness", and later focuses on the mechanisms of the immune system to demonstrate that God works through random processes to preserve life. Far from being an indication of a "godless" universe, one might conclude that randomness is one of God's favorite mechanisms for creating and sustaining life!
To understand more clearly where Polkinghorne lies on the larger landscape of science and religion, let's consider his approach to the Resurrection. Many contemporary thinkers, including some theologians and clergy, believe that "science" has somehow made it impossible to believe in the Resurrection, the deity of Jesus, and even belief in the transcendent God of the Bible.
In this video Conversation, Denis Alexander asserts that contemporary Christians are not taking the early chapters of Genesis seriously enough.
Although committed to the principle of sola Scriptura, Calvin recognized that the Bible would have been written in terms its original recipients would have understood. Calvin inherited the medieval cosmology of his time, a way of viewing the world heavily influenced by Greek thought and one which was about to receive shocks from astronomers such as Copernicus and Galileo. But not just yet.
Augustine had a great deal to say about those chapters in Genesis that are especially controversial within Christianity today.
In this series, David Buller pays careful attention to the original language and cultural context of Genesis 2, revealing that our responsibility to care for creation is a sacred task given to us by God, not merely a modern secular activity. By taking Scripture seriously, we learn that we have a God-given mandate to be diligent stewards of His creation.
The God who created the cosmos is the God who came to us as a child in Bethlehem.
In this talk, originally delivered at the BioLogos President's Circle meeting in October 2012, Dr. John Walton discusses the origin stories of Genesis 1-3, and why their focus on function and archetypes mean there is no Biblical narrative of material origins.
Many people assume that until Darwin came along, devout Christians everywhere read and understood Genesis in the same way. But Dr. Pak points out that some of the most revered figures in Christian history--Origen, Augustine, Aquinas, Luther, and Calvin--offered insightful but distinctive interpretations of the text that are often overlooked today. First presented at a symposium in Raleigh, NC, Dr. Pak's paper is presented here as a three part series.
"I flatter myself," Hume triumphantly proclaimed, "that I have discovered an argument . . . which, if just, will, with the wise and learned, be an everlasting check to all kinds of superstitious delusion, and consequently, will be useful as long as the world endures."
In this talk, Professor Plantinga addresses the fact that many contemporary thinkers—including many theologians—believe that God cannot perform miracles, providentially guide history, or interact in the lives of people, as these activities would be contrary to science. Plantinga, on the other hand, makes the case that this popular view is mistaken; excluding divine action in the world is not a central feature of natural science itself, but a philosophical or theological preference that has been added on to science (and can just as readily be removed). Plantinga concludes that it is completely logical to accept the miracles of the Bible and support contemporary science.
It is not uncommon to hear voices proclaiming that biology and physics have shown us that—at fundamental levels—nature is random, hence meaningless, purposeless, and without a creator. But how might God work providentially through indeterminate processes? The John Templeton Foundation has provided a generous grant of $1.69 million to support a new research initiative on the theme of Randomness and Divine providence.
Not only are evolution and biblical faith compatible, but committed Christians have been at the forefront of evolutionary science ever since Darwin published On the Origin of Species in 1859. This series looks at David Lack, an ornithologist and devout Christian who contributed greatly to the understanding of Darwin's finches.
This ongoing series written by historian Ted Davis begins with a brief synopsis of his personal background, and then goes on to reveal his passion for debunking "the now-common view that the history of science and Christianity is one of ongoing, inevitable conflict."
The related ideas of the "fixity of species" and "natural kinds" have been prominent in the science and faith conversation. Some Christians take Genesis to mean that God created (bara) fixed species (mîn). But does the text truly indicate such a concept? Biblical scholar Dr. Richard Hess looks at the Biblical context and meaning of the Hebrew mîn, and suggests that when Christians use it to frame our understanding of the entire created order, we may be asking too much of this single word.
Theologian, historian and Christian apologist Dr. John P. Dickson addresses the history and interpretation of Genesis 1. Making no claims about human biological origins, Dickson urges us to treat the early chapters of Genesis as a literary and historical statement, and listen carefully to it on those terms.
At the center of the theological and cultural controversy surrounding biological evolution stands the question: "How do human beings—creatures uniquely created in the image and likeness of God—fit into the scientific picture of life's origins and development?" In this three-part series, Dr. Joshua Moritz endeavors to address this question by exploring what Scripture means—and does not mean—by the designation "image and likeness of God".


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A Late Quartet at the Little Cinema at Berkshire MuseumBack to Calendar
The four members of a world-renowned string quartet struggle to stay together in the face of death, competing egos, and insuppressible lust.
Set in iconic New York City, this is the story of four musicians bound together by their passion for music and long years of working together. But when their patriarch, Peter, is diagnosed with a terminal illness, the repercussions hit the group deeper than they could imagine. First and second violinists Robert and Daniel row over first chair, Robert and violist Juliette's marriage hits the rocks when he has an affair, and their headstrong daughter embarks on her own explosive affair -– with Daniel.
As their 25th anniversary performance looms, the musicians must either find a way to overcome their troubles and preserve their legacy — or part ways forever.
Directed by Yaron Zilberman Starring Philip Seymour Hoffman, Christopher Walken, Catherine Keener, Mark Ivanir, Imogen Poots
English 1 hr 45 mins, rated R
Friday-Monday, January 18-21 | Fri-Sun 7pm Mon 1:30pm & 7pm | Little Cinema at the Berkshire Museum | 39 South Street | 413-443-7171 | $5
General Info
|Little Cinema at Berkshire Museum
|Movies, Downtown
|Jan 20, 2013
Jan 20, 2013


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Homepage > Electronics > Stereo >
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Technical Pro really should have named this unit �The most powerful and built-to-last amplifier on the market!� but since that seemed a bit long, they called it the Blue Ice XZ5000. Engineered with the audiophile in mind it provides the powerful low end bass and crystal clear highs that you expect from a professional amplifier. With 1,100 watts of power in each channel @ 2 ohms and an overall peak power of 5000 watts, this unit provides a new standard in power-to-performance at a price that won't break the bank. It�s 4U rack mount design and well built physical casing will hold up under the roughest conditions. As you may be thinking all of this power will surely bring the heat. The XZ5000 provides Dual Cooling Fans that will keep this baby as cool as it�s name, Blue Ice!
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INTERNATIONAL CLAIRVOYANT AND SPIRITUAL Healer/Astrology Mr. Maddy The man with his natural God gifted power of second sight. Successfully helping desperate people for the past 23 years. Problem with love life, Marriage, Family, Relationship, Health, Business. Master of breaking all sort of Black Magic, Voodoo Bad Luck, Career, Stress and Depression. Sexual depression, Exams, Exorcisms, etc. PRIVATE AND CONFIDENTIAL 100% GUARANTEED DON'T SUFFER IN SILENCE CALL ON 917-754-8216
LOVE MASTER ELAINE Solves problems! Guaranteed! Stops break-ups. Guaranteed within minutes to reunite lovers forever! Call: 1-281-535-0627
MOTHER DORINA Results in 24 Hours Are you facing difficult problems? Health, unhappiness, drinking or afraid in any way? 1907 Inverness Blvd Austin, TX 78745 512-804-0855
MR. MARTIN Reunites lovers. Stops separation/divorce. Removes bad luck, negativity. Protection from enemies. Free Sample Reading. 1308 72nd St (Bet. 13th &14th Ave) Bklyn, NY 1-718-833-2055
Prophet Malachia All problems solved. Love, Health & Money God Enters by a Private Door onto Everyone. FREE CONSULTATION 917-792-0476
SERIGNE Spiritual Reader & Coach Helps bring back loved ones. Reunite lovers, issues, court cases, success in business, remove bad luck, black magic & witchcraft. Stop enemy & offer protection! FAST RESULTS! 917-679-1518 www.spiritualrestore.com
SISTER DUBONG Call Now! Results Immediate Get Help Now! 347-461-9190 Listen:kingandqueenradio.com
VOODOO PRIEST Daniel "Dye Pi Fo" Spiritual Consultant For Any Problem: Health, Luck, Love, Money, etc. Also Classes on Meditation Voodoo, Spiritual 718-282-7395 347-992-8022 cell
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